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Trendslator
Trendslator offers a way of thinking for trend research and the development of new and updated strategies and concepts. Social changes and trends in consumers’ behaviour are translated into marketing focused proposals, combining analytic and creative methods. The office creates and uses trend instruments and translation methods, such as Futuring®. Futuring is the development of a vision on the future. MOOD© is the ongoing research into social developments, consumer behaviour and market trends.