Trends March 2020 E-MAG

Page 38

A NEW AND IMPROVED SUNDAY DRIVE

VANDERHALL

Steve Hall has been passionate about all things wheeled and motor-

He started tinkering with designs of his own, for his own enjoyment.

ized since he was a toddler. Coming from a long line of innovators

But it wasn’t until he was staring across his dealership lot that he

and inventors, Steve’s grandfather invented the process of growing

found himself contemplating: “Is this what I want to be doing when I

synthetic diamonds with a press of his own design. His father has

am 50?”, that he realized that he wanted to pivot. He didn’t want to

generated more patents than any other entity in the state of Utah.

sell other people’s creations. He wanted to create his own. His staff

Steve put himself through college flipping Porsche 911s. This evolved into a successful car dealership, specializing in Highline and exotics.

thought he was a bit off his rocker when he walled off half of his successful dealership’s showroom – turning it into a makeshift R&D shop.

He was the first importer of Noble Sports Cars, a British exotic. THE

He prototyped this way for two years before going all in, selling his

EPA promptly ceased his first two units and in the process of getting

business and focusing solely on creating something unique to market.

them back, albeit with titles branded as “race car only”, Steve gained

After 5 years of multiple iterations, Steve brought his first Model to

an education in homologation: the process of navigating the regula-

market: the Vanderhall Laguna. A limited run of carbon fiber bodied

tory requirements to offer a road-legal vehicle for sale in the U.S.

roadsters that ranged from $49,950 to $77,000. 12 Months later, he

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