Brief 02 aspect design boards

Tristan Currie

Aspect Collaboration: Bobby Jones Rinesh Mistry

Brief 02 / Aspect

OUGD603 / Extended Practice

Brief / Background

Deliverables

To design and curate an interactive exhibition of alternate movie posters/artwork with a focus on

Promotional Material (Flyers - Posters)

foreign films which have been remade within western cinema. The posters/artwork will not contain

Exhibition Artwork

anything obvious as to what film they are depicting, in terms of names of cast, title of the film or

Lightboxes / Ballot Box

imagery.

Signage Exhibition Space Curation

With online streaming services such as Netflix, Amazon Video, Apple TV and many more becoming

Projection Mapping

a part of common entertainment platforms, foreign cinema is something which has been receiving

Web Presence

increasing popularity within western culture over the past decades. With the growth of social media over the past few years, foreign films have managed to reach out to a wider range of audience than before, evidence of this would be numerous international film festivals across the UK celebrating foreign cinema. As a result of this remakes of popular foreign films in western cinema is on the rise.

01 / 07

Tristan Currie

Research

Brief 02 / Aspect

OUGD603 / Extended Practice

Foreign Film

Promotion

The exhibition is based around foreign film and its different approach from another culture. Research

Flyers and posters are the main promotional material, for this I explored how colour and type could

into this was influential as gathering an understanding into film and the different cultures would create

be used to create a consistent promotional campaign throughout. Having this consistency created a

a focus for the design process.

visual identity for the exhibition that would be recognized in different media.

Bradford

Display

A trip to the National Media Museum in Bradford was made to see how the subject of film and media

At the time of presenting the artwork we wanted to replicate the effect that movie posters had at the

was displayed. This visit was significant to the decisions we made at the time of setting up our own

cinema. Lightboxes was the solution, having the work lit from behind was something we decided to

space as we had first hand research into an exhibition that was about film.

look into as it would add a different aspect to the exhibition.

02 / 07

Tristan Currie

Development

Brief 02 / Aspect

OUGD603 / Extended Practice

Film Artwork

Signage

Artwork was sourced from screenshots of each individual film and its remake. After the screenshots

Laser cut mdf that would be sprayed black and used in the exhibition space. The installation piece

I began the process of developing artwork for the exhibition. This consisted of using gradients and

was too big to cut out one sheet, this added a technical side to the project as later on when setting it

half-tones, a way that I thought would be effective when communicating the two different films that

up on the wall we would have to gather the exact measurements to keep it in proportion.

would make up one piece of design.

Lightboxes

The Space

Production of the light boxes began process keeping in mind the aspect ratio used in film as the

In preparation for the exhibition, the space was cleared and a fresh lick of paint was put on. This was

format. In total, three sizes of lightboxes were made, small, medium and large. This variety in size

an important stage as it was the first time we could get a feel of the size of the space without all the

was to adapt our exhibition to the space we had managed to get.

clutter (pool table, chairs.. etc) that was their before.

03 / 07

Tristan Currie

Exhibition Set Up

Brief 02 / Aspect

OUGD603 / Extended Practice

Wall Space

Vinyl

We took measurements of the walls and with the measurements of the lightboxes and signage we

Vinyl was applied to the wall-space on the exterior. The reason for using vinyl instead of another sign

were able to start attaching the lightboxes to the wall in proportion with the whole space.

was that this space required a more subtle and flat design, as it was to bring attention to the space inside.

Project Mapping Setting up the project mapping was a lengthy process, due to the rendering of the video file itself and the mapping on the wall. Once we had attached the signage, the video was projected onto the wall and later mapped in.

04 / 07

Tristan Currie

Promotion

Brief 02 / Aspect

OUGD603 / Extended Practice

Posters and Flyers

Social Media

The posters and flyers were designed using iconic scenes from different films. These were

The promotional side on the web took the form of a twitter account. Twitter being the perfect

distributed throughout the college and to the local shops in the area to create awareness of the

way to engage with the design community, create awareness and post updates of the exhibition

exhibition.

development.

05 / 07

Tristan Currie

Artwork

Brief 02 / Aspect

OUGD603 / Extended Practice

Design

Films

The artwork combines two images, one from the original foreign film and one from its remake. Each

Open Your Eyes - Vanilla Sky

piece of artwork contains a quote or piece of text relevant to the relevant film.

Ringu - The Ring Infernal Affairs - The Departed

06 / 07

Tristan Currie

Brief 02 / Aspect

Exhibition

Final Thoughts The final result was a clean, minimal approach at creating a different type of exhibition. The consistency created through the display of artwork in the lightboxes made them the main focus, this being an important consideration in the curation process.

Each part had been carefully considered and refined to make the exhibition as flawless as possible.

OUGD603 / Extended Practice

07 / 07