2015 luxury spring

S P R I N G 2 01 5 U A E: A N A TU R A L B A L A N CE G REE N LUXU RY LU RE S TH E YO U N G TR AVE L LE R

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R E D S E A : R E S P LE N D E N T G E M S TH E U N I Q U E FA CETS O F M I CE RE I G N S U P RE M E WE D D I N G S & H O N EY M O O N S D E S I G N E R E LE M E NTS L I E AT TH E H E A RT O F TH E PE R FECT U N I O N

for premium travel professionals

CHROMATIC EXPRESSION A BU RST OF ENERGY A N D COLOUR ROLL FORTH H A RNESSING A COOL CONTEMPORARY VIBE, TAKING THE I N DUSTRY WITH IT TO DRAW FROM ITS I NTENSITY

P LU S AVI ATI O N GOLF

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Contributors Natalie Hami Panayiotis Markides Tatiana Tsierkezou Emily Millett Creative Director Edward Beales Senior Designer Maggie Bdjian

General Manager Chris Christou Director of Communications Alexandra North

As the dawn of another spring

Account Management Charlotte Moreton Dolman Marianne Shokry Helen Moss Elaine Hockley Maiju Vaananen

E-Commerce Manager Panayiotis Philippou E-Commerce Executive Marina Drakou Chief Financial Officer Costas Miaoulis Accounts Executive Vasilis Eracleous Stalo Antoniades Headquarters Nietzsche Street, Ria Court 9, 1st Floor, Makenzi, 6028 Larnaca, Cyprus Tel: +357-24-803800 Fax: +357-24-803060 Email: info@menaluxury.com Website: menaluxury.com TTG Luxury Worldwide Titles* TTG Czech Republic TTG Russia TTG Media TTG Asia

* For information on these publications, please contact us at: info@menaluxury.com

Natalie Hami Senior Media Reporter

“Travel can be one of the most rewarding forms of introspection.”

Lawrence Durrell

sets in, I can’t help but turn over and break down in my mind the often unclear elements that make up the very essence of travel; of the whys and wherefores. Why do we travel, to where and maybe even with whom?

I’m sure we can all remember our first few trips: the eager packing that takes place days (and maybe for some, even weeks) before stepping foot in the airport and then onto the aeroplane; the quarrels with siblings about who would sit near the window and then craning your neck as the plane breaks through the clouds during the descent, in an effort to take in as much of the destination as possible from the air.

However, during those early childhood trips I wonder how many of us stopped to contemplate the effect of the voyage on our own sensibility, spirit and most of all, our character.

Undoubtedly, for each time we pack our suitcase and head out on an extraordinary adventure, even if it is just for the weekend, the very simple act of taking in new, fresh surroundings, allows our minds the opportunity to run free and to settle on new ideas and thoughts.

In doing so we enable our minds and bodies the well-earned chance to recharge.

And with each passing season and each passing year, the altering trends of travel keep us guessing as to what is coming next to stimulate our minds and thoughts. What is new in the mesmerising destinations of the Red Sea? How is the UAE reaching out to its young luxury clientele seeking a much ‘greener’ experience? And how is the evergrowing segment of weddings and honeymoons continuing to thrive in a sphere where its clients are perpetually looking to achieve the perfect ceremony?

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CONTENTS ttgmena luxury issue 17 spring 2015

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10 Spring Selection A plethora of distinctly lavish properties, both in the region and beyond, prepare to welcome elite clientele 08 News Qatar celebrates its seafaring history with The Silver Pearl Hotel, while The Lanesborough opens following an extensive renovation and Kenya beckons discerning travellers to experience its local culture 10 Profile Donald Trump, CEO, The Trump Oraganization and Niall McLoughlin, senior vice president, DAMAC Properties 12 Viewed and Reviewed The ttgmena luxury team discovered an icon of hospitality at InterContinental Amman and a high design concept at The Domain Bahrain. Meanwhile, Hollywood glamour was unveiled at JW Marriott Cannes and W Doha Hotel & Residences impressed with its lifestyle vibe.

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14 Feature UAE Sustainability blossoms to appeal to the young affluent guest 19 Feature Weddings & Honeymoons High-end touches reach out to awe the couple 28 Profile Marco Roca, chief development officer for hotels and casinos, Hard Rock International 30 Feature Red Sea The region's unique MICE offering falls into focus 35 Profile Jean Christophe Babin, CEO, Bulgari 36 Aviation As competition rises high spenders mull over their options 38 Golf A sport of the elite begins to evolve, attracting new feeder markets 40 Premium Picks Presenting the high-end visitor guide to Cape Town, South Africa 42 Gallery A journey through the lens of the latest inspiring and opulent events of the industry

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spring selection GET READY TO BE INSPIRED As the new season blossoms afresh once more, the ever-fruitful luxury industry looks

forward to an array of recently-opened properties and select future openings, eagerly readying themselves to welcome premium clientele, gratifying their every desire with innovative and original features. The industry will be graced with properties from across the globe, waiting to be discovered, including Italy, Japan, Turkey, Bahrain, Canada and Qatar.

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INSPIRATIONAL AMBIENCE Gratifying luxury clientele with its mesmerising architecture and creative approach to the art of luxury living, ART Rotana Hotel has opened its doors and is beckoning to the elite, inviting them to experience its opulent ocean-front property in the heart of Amwaj Islands.

Rising high amidst a group of man-made islands, the inspiring development pays homage to the splendour of Arabian art, whilst also remaining true to the hospitality of Bahraini culture.

Inviting guests to experience a blend of tradition and modernity, ART Rotana offers over 300 fully-equipped rooms and suites.

Ideal for both leisure and business travellers, the property features eight meeting rooms and conference facilities, a majestic ballroom, seven food and beverage outlets, a fully equipped Beach Club with modern fitness and wellness services, and a Children’s Waterpark offering plenty of organised activities and attractions for young ones.

Joe Batshoun, general manager, ART Rotana Amwaj Islands enthused:"We are very excited to introduce a new concept to the country’s bustling hospitality scene; ART Rotana is ideally placed in one of the most popular, trendy water-front locations on the island and has a unique offering that sets it apart from its existing counterparts.”

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URBAN OASIS

Offering an elegant and contemporary feel in Turkey’s vibrant city of Istanbul, Hyatt Hotels Corporation has recently introduced Hyatt Regency Istanbul Ataköy.

With an East-meets-West design, the hotel’s modern ambience is entwined with the country’s long and rich marine history dating back to the Ottoman Empire and beyond.

The property features 284

spacious guest rooms, including 30 suites with panoramic views of the iconic city and the Marmara Sea. Guests seeking a high level of personalised service will enjoy the Hyatt Regency brand’s ‘hotel within a hotel’ concept offered by the Regency Club. Regency Club rooms and suites have access to a host of exclusive facilities and services, including

personalised check-in and check-out, one-hour free use of the meeting facilities, in addition to offering complimentary breakfast, drinks throughout the day and evening beverages in the Regency Club Lounge.

For business guests the trendy property offers over 3,484m2 of flexible meeting and event facilities.

CITY ELEGANCE rawing inspiration from unique urban backdrops, innovative hotel brand SIXTY Hotels, is set to soon take its cutting-edge approach to Montreal, Canada, with a property due to open in late 2016.

SIXTY Montreal is a luxury lifestyle hotel which will include the city’s first rooftop bar and pool, in the heart of Montreal’s financial and cultural districts as their first international venture.

The project will consist of the complete redevelopment of an existing building and will debut 120 stylish guest rooms and suites, expansive event spaces, a signature restaurant and lounge, and 70 branded luxury residences.

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The whisper on everyone’s lips, Anantara Hotels and Resorts a world-renowned player in the competitive luxury game, has officially inaugurated Banana Island Resort Doha by Anantara.

Situated on a crescent shaped island, the illustrious resort is a mere 20-minute journey by luxury ferry from Al Shyoukh Terminal located in the city’s downtown area, or a picture perfect 10-minute helicopter ride from Hamad International Airport.

With 141 stunning guest rooms, suites and villas, guests can select from 54 Premier Sea View Rooms, 16 Deluxe Sea View Rooms, eight Sea View Suites, 18 Anantara Suites and 34 spacious Sea View Pool Villas. The eight two-bedroom Over Water Villas and a trio of prestigious three-

R EDEFINING LUX UR Y IN TOK YO

MAJESTIC ARABIAN RETREAT

bedroom Anantara Over Water Villas offer 360m² of opulent space.

Banana Island Resort Doha by Anantara boasts its very own 800m beach, a 100m lagoon pool, a children’s pool, a private marina with 30 berths and a fully equipped dive centre. It additionally offers a plethora of water activities, a fitness centre, an entertainment centre with a nine-hole putting golf course, an eight pin bowling alley and VIP cinema theatre, as well as the Balance Wellness Centre and eight taste bud tantalising dining options.

A fantastic urban sanctuary in Tokyo has opened its illustrious doors and is at the ready to shower the elite in incomparable luxury.

The brand new Aman Tokyo, Japan, occupies the top six floors of the recently built Otemachi Tower and stands proud in the financial district of Otemachi.

With 84 stunningly appointed rooms and suites, each granting an aweinspiring view of the sparkling city, the newly inaugurated property is also home to a tranquil inner garden, a relaxing Aman Spa and a swimming pool to soak in after a busy day of adventure or business.

“Aman once again redefines luxury, with its unique focus on privacy, exclusivity, serenity, and impeccable personal service,” enthused Olivier Jolivet, CEO, Aman Resorts.

“Our new concept, commencing with Tokyo, perfectly captures the legacy and heritage of Aman and presents it for the first time in an urban setting,” he added.

Aman Tokyo emanates an intelligent design, fusing Japanese elements with contemporary style. Classic Japanese materials including Camphor wood, Washi paper and stone are entwined with modern technology and a selection of fabrics and textures to create a subtle and playful balance of shadow and light.

VENETIAN NOBILITY arking a prestigious first for Marriott International, the stunning city of Venice will be embracing the exquisite JW Marriott Venice Resort & Spa, a magical retreat for those wishing to absorb Italy’s charming culture.

"The opening of our first property in Italy marks a time of great growth and development for the brand," enthused Mitzi Gaskins, vice president and global brand manager, JW Marriott Hotels & Resorts.

Home to 266 beautifully appointed guest rooms, the resort will sport an impressive contemporary design, infusing the elegance

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and heritage of its location throughout. It will additionally house a variety of facilities, some of which include a luxurious 1,750m2 spa, operated by GOCO Hospitality; a kids' club and dedicated family pool; water sports and a rooftop pool promising once-in-a-lifetime views across the lagoon to St. Mark’s Square, which can be reached by private boat in only fifteen minutes.

"The new property exemplifies the service that our guests have come to expect, incorporating modern design elements with authentic Venetian offerings to create a genuine experience in a culturally rich market," Gaskins concluded.

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news AUTHENTIC CONNECTION

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destination renowned for its natural assets and luxury opportunities, Kenya can provide travellers with an intimate window into the heart of Africa, offering a plethora of once-in-a-lifetime experiences.

According to Kenya Tourism Board, the destination provides something for everyone, whether it’s watching the great wildlife migration, or seeking an authentic connection to local culture. However, while all manner of tastes can be satiated, the tourism body is currently focusing on promoting a selection of particularly special private luxury adventures.

Amongst these distinctive activities is the advent of helicopter safaris and heli-camping. This provides discerning travellers with the opportunity to reach remote areas and private luxury camps quickly and easily. Balloon safaris are also proving popular for their ability to guarantee a unique perspective and an incredible bird’s eye view of the landscape and wildlife below.

For the aquatic adventurers, Kenya Tourism Board is also currently highlighting its big game fishing and diving opportunities in the calm turquoise waters of the Indian Ocean.

HER ITA G E HONO U R E D

The current global trend for travel offering authentic experiences has catalysed an influx of honeymooners coming to Kenya to celebrate their union in unique African safari style.

S H I M M E RI NG BRI GHTLY

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Once a nation known for pearl diving, Qatar may well be set to see a luxuriously nostalgic reminder of its seafaring history, in the form of a brand new world-class hotel and conference centre, designed to resemble the precious living gems.

Proposed for the upcoming 2022 FIFA World Cup in Qatar, The Silver Pearl Hotel, is due to feature over 1,000 lavishly appointed guest rooms and suites showcasing the country's rich cultural heritage and visual traditions.

There will also be a broad range of restaurants and high-end retail commercial spaces.

Perhaps the most iconic feature of the new-build is its location. Situated

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1.5km off the coast of Qatar, The Silver Pearl Hotel will quite literally rise out of the sea in recollection of its namesake.

Indeed the building itself is also planned specifically to resemble a pearl, consisting of two semi-circular 30-storey towers separated by a vaulted, climate controlled atrium. The development will also feature lush gardens with an open view to the ocean beyond, a conference and exposition centre, as well as a recreational landscaped roof deck to be located above a multi-storey parking facility.

Raising London’s tourism benchmark for exclusivity, opulence and sophistication, The Lanesborough is reaching the culmination of an extensive renovation project which saw the property closed to the public since December 2013.

Due to unveil its new look to an eager audience of discerning upscale travel enthusiasts in the spring of this year, the highly anticipated opening is predicted to further set the hotel apart as a leading luxury option in the capital.

Conjured by world renowned interior designer, Alberto Pinto, the new designs will enhance all guest rooms and public areas. The renovations will honour the building’s Regency heritage, reflecting the signature style that has become synonymous with The Lanesborough, whilst incorporating the latest in contemporary luxury and technological innovations.

Boasting a well-deserved title as one of Australia’s most glamorous and aspirational cities, Sydney can now also enjoy the allure of the newly renovated and re-opened The Langham, Sydney.

This highly anticipated project, has raised the benchmark for luxury in the city and is set to impress both locals and international visitors with its completely redesigned guest

rooms, facilities and public spaces.

The new look aims to retain an element of the hotel’s historical grandeur, while also reinvigorating the spaces with a more high-end contemporary sophistication.

Other notable mentions that were included in the project are the multi-million dollar redevelopment of the opulent hotel spa, the adoption of a more casual dining concept at the famous Kent Street Kitchen restaurant and a luxurious brand partnership with world renowned Wedgwood for afternoon tea in the hotel's palatial new afternoon tea space.

ICO NIC JO U R NE Y S

An impressive reveal

Enticing discerning travellers to embark on a unique journey through Europe by rail, Venice Simplon-Orient-Express has announced its new ‘Nordic Adventures’ tour for June 2015.

Beginning in the elegant Italian city of Venice, the route travels for two days and one night across Austria and Germany, stopping for two nights in the Danish capital, Copenhagen.

Here passengers will

disembark and enjoy two nights at the opulent Copenhagen Marriott Hotel, as well as sightseeing tours around the beautiful harbour city and a gala dinner at an exclusive venue. The final leg of the journey will see passengers travel by train to the final destination of Stockholm.

The return journey follows the same itinerary from Stockholm to Venice.

Q&A

When two tourism super powers such as The Trump Organization and Damac Properties combine their knowledge and expertise, the resultant projects are eagerly awaited and expectations of grandeur are sky-high. Here Donald Trump, CEO, The Trump Organization and Niall McLoughlin, senior vice president, DAMAC Properties, talk to Emily Millett about their partnership and its positive effects on the industry in the Middle East

The Trump Organization is currently expanding into the Middle East as part of an exclusive tourism and golf development partnership with DAMAC Properties. How do you think the Trump luxury brand will fit into this market and how are the two companies suited to each other?

Trump: It’s a perfect fit for the market there. There is a demand for luxury – in hotels and also resorts. It’s very good timing. DAMAC Properties has the expertise of the area in hand, and we have the knowledge of superior luxury products. So again, it’s a very good fit and we will complement each other with our specific abilities.

McLoughlin: DAMAC Properties and The Trump Organization are natural partners. Both have market-leading expertise in luxury real estate development.

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Dubai is already an extremely popular golf and wellness destination. How will this development set itself apart from other similar projects in the area?

Trump: The Trump golf clubs, courses and resorts are acknowledged to be included in the top golf portfolio of the

world. What sets us apart is our dedication to and delivery of the finest products available – whether that’s a hotel, a resort or a golf course. We do five-star as a matter of expectation. We expect a lot of ourselves and that’s what we deliver.

McLoughlin: AKOYA by DAMAC and The Trump International Golf Club, Dubai will quite simply be the best and most desirable golfing destination in the Middle East and Asia. The quality standards of the course have never been seen in this part of the world before.

Gil Hanse, the designer of the first ever golf course at an Olympic Games, is also designing the Trump International Golf Club, Dubai, and The Trump Organization is well known as the best operators of golf courses around the world, including Trump Turnberry and the Doral resort in the US. The golf course will span just over 60 hectares and will pass through the residential areas of AKOYA by DAMAC. It will play around 6,583 yards, par-71. The whole focus of Gill Hanse’s design will be on the flow and pace of the entire course and will be a challenging course to play on and aesthetically stunning.

What is unique about the luxury tourism offerings in the MENA region and how do you think the rest of the world views the region as a luxury travel option?

McLoughlin: The majority of the Middle East tourism offering, particularly in Dubai, is based on providing a high-end, luxury lifestyle. A third of the world’s population is located within a four-hour flight of Dubai, with two-thirds of the population able to fly to Dubai within eight hours.

Dubai’s safe-haven status, superior infrastructure development, best-in-class attractions and year-round sunshine make it an obvious holiday destination.

How do DAMAC Properties and The Trump Organization fit in with this image of luxury, and how do the two brands set themselves apart from the plethora of other luxury tourism providers in the region?

McLoughlin: DAMAC Properties is one of the leading luxury developers in the Middle East, and for more than a decade we have been providing luxury living experiences across the region.

We have delivered almost 12,000 units to date, and currently have a development portfolio of over 39,000 units at various stages of progress and planning as of September 30, 2014.

In addition, we only work with the world’s best property consultants and architects, including Versace Home, FENDI Casa, The Trump Organization, Paramount Hotels & Resorts, Hersch Bedner Associates (HBA) and international award winning architectural firm Gensler, AEDAS. Trump: First of all, we are involved in the design-exterior and interior. That makes a big difference. We don’t just look at a few drawings and say, 'it looks okay', and move on. We are into the details and will take the time to make sure everything is perfect.

Guests will always mention the service they receive at our properties, and that it is superior. We have the Trump Attaché service for our guests and we take their visits seriously enough to create files regarding their preferences and requirements.

Service is very important to us.

As the founder of a multi-pronged company, what were your initial reasons for branching out into tourism and what do you feel The Trump Organization has brought to this industry?

Trump: When I built my first golf course, I wasn’t thinking of tourism. It’s in Palm Beach, Florida, and my Mar-a-Lago club is nearby and I like to golf, so it wasn’t done for any other reason.

When I developed my course in Aberdeen, Scotland, that was to honour my heritage, as my mother was born in Scotland. And as an avid golfer, Scotland is the home of golf. Now that I have 17 worldwide, I can see that tourism has been stimulated and I’m happy about that. And with our many hotels as well, we have a fantastic offering for travellers.

DAMAC Properties is constantly developing and expanding throughout Dubai and the Middle East. What tourism specific projects do you have underway and how are they going?

McLoughlin: We recognised very early on that Dubai is set for a tourism boom and have changed our portfolio mix over the past couple of years to bring a new product to the market with our luxury serviced hotel apartments offering. Operating under two brands, DAMAC Maison and NAIA by DAMAC, we will provide bespoke services to residents in 10,000 serviced hotel apartments by the end of 2018.

DAMAC Maison – Dubai Mall Street opened to rave reviews in December last year, and we have two more projects coming online in the Burj Area in the next couple of months to grow our active portfolio in that area. NAIA by DAMAC is also now in operation, with the opening of the award-winning NAIA at Suburbia Jebel Ali Hotel Apartments.

viewed and reviewed INTERCONTINENTAL AMMAN (JORDAN) JORDAN

By Alexandra North InterContinental Amman (Jordan) is a shining example of how a hospitality icon can indeed age gracefully. At first sight, the hotel exudes a sense of magnificence that harks back to days of old in the bustling capital that is Amman. Almost imposing, the solid structure stands tall and proud. And yet, in contrast, a charming, winding oasis leads you gently to its doors. While there is a contemporary approach to the structure, the soft furnishings are reminiscent of authentic Jordanian luxury, and together display a rich collection of brilliant colours and tactile fabrics that bring your very senses to life.

My own trip was a combination of business and pleasure and so, with family in tow, the Club Suite provided an exceptional home for our stay. And when I say ‘home’, it really does have that rare quality that makes a traveller feel they are surrounded by the familiar.

In business mode, the Club Lounge made for a most conducive environment. Its interior design was a classic example of how, despite its age, the property has stayed young, chic and stylish. And when in family mode, the Atrium made for a refreshing start to the day, with a spread of international cuisine suitable for the fussiest of eaters. From there, it was straight to the pools – and quickly, you forgot you were in the heart of the country’s capital.

The property offers a 24-hour gym along with its Spa InterContinental, providing an array of relaxing treatments. www.ihg.com/intercontinental/hotels/gb/en/amman/ammha/hoteldetail

THE DOMAIN BAHRAIN BAHRAIN

By Tony Fields

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Visiting Bahrain on business, I had the privilege of staying at a property that can only be described as chic. Emitting a definite contemporary vibe, this illustrious property, located in Manama’s Diplomatic Area, affords excellent access to Manama city centre, shopping destinations and the airport, making it the perfect spot for a variety of travellers. The enviable location ensured a smooth journey from the airport to the property (made possible through a comfortable airport pickup), as well as a seamless visit to Bahrain, where I could get to any destination I wished at my utmost convenience.

Arriving at The Domain Bahrain, my check-in was quick, aided very much by the fact that reception had been in contact with me from the point of booking my stay right until I arrived at the property, allowing me to feel at home, with the level of personalisation exceeding my expectations.

Every instant felt like a photo opportunity as the hotel was awash with

intricate touches of detail. I felt inspired by my surroundings and took advantage of this by snapping a photograph at every chance I got.

The boutique nature of The Domain Bahrain allowed for flawless service, which I felt far exceeded those of international brands. It was clear that the hotel's high design concept is applied at all levels.

Given the chance to relax and recuperate, my experience at Vie Lifestyle Lab had a sanctuary feel to it.

As for the food and beverage options, the Social Spaces were a welcome addition for a business traveller such as myself who travels alone. The atmosphere was social, allowing guests to converse amongst each other, however for those who require privacy, they were more than welcome to it.

For meetings, this chic hotel boasts three Style conference rooms enabling a diverse range of meeting formats. www.thedomainhotels.com

JW MARRIOTT CANNES FRANCE I have to admit that arriving at one’s hotel late at night, with the heavens having opened, is not the warmest welcome to Cannes, however it was a memorable one. And this was made further so when I stepped through the doors of the JW Marriott Cannes, exuding nothing less than movie-star glamour, from its very location on the Croisette, right down to the carefully selected décor of each room, paying homage to its film prowess by including canvas photographs of iconic stars as a backdrop to each room.

On stepping out of the taxi and into the glimmering and expansive lobby area of JW Marriott Cannes, I couldn’t help but look up and around as the check-in process was being completed, noticing how the luxury property emits both French classic glamour and a modern and stylish vibe, allowing the younger crowds of premium clientele to feel that they have made a choice that’s appropriate for them too.

This being my first time in Cannes, and in fact my first time at a JW Marriott, as I made my way to my room I felt the anticipation rising, eager to discover what

By Natalie Hami lay behind my room door, as I lightly padded along the corridor of long, soft and light covered carpeting. And on entering my room I was certainly not disappointed as I was faced with a plush bed with welcoming chocolates on the pillow, whose stocks were replenished everyday to my delight.

As a regular business traveller, breakfast truly is the most important meal of the day, setting you up to tackle the long list of interviews and client meetings ahead, so during my stay I was immensely gratified to discover a sumptuous and diverse breakfast spread before me, ranging from waffles and pancakes, to refreshing fruit platters and croissants.

The hotel also offers a range of dining options including JW Grill Cannes, Le Panorama Rooftop Bar and Lobby Bar Lounge.

JW Marriott Cannes also features a rooftop swimming pool and terrace, along with an auditorium capable of seating up to 820 guests. www.marriott.com/hotels/travel/ncejw-jwmarriott-cannes/

W DOHA HOTEL & RESIDENCES QATAR

By Marianne Shokry Cool, stylish and trendy are definitely the words that sprung to my mind the moment I stepped into W Doha Hotel & Residences – this certainly cannot be denied. The very minimalist design of the building itself sets the tone, which is then reinforced when you step into the lobby, to be greeted not only by friendly and efficient staff, but a unique décor that blends Arabian chic with a trendy luxury lifestyle vibe.

Following on from a very tiring and long journey, I was incredibly relieved to find that the check-in process was quick. I was then ushered to my room, which was superb, offering an innovative yet comforting oval shape. There I was given the choice of being explained what the various gadgets meant, which again I was grateful for as I simply wanted to fall into my inviting bed.

Despite being there for only one night, I got the chance to dine at Spice Market where I ate sushi. And if I was ever in doubt as to how it was made I now know, as the skilled chef not only described the menu to me but also explained how the sushi would be made.

From the tasty sushi I moved on to some delicious ginger-flavoured ice cream. For guests who have the chance to stay a bit longer, the property has a variety of premium dining experiences to choose from such as La Spiga by Paper Moon, Market by Jean-Georges, W Café, Wahm Lounge, Crystal Lounge and Living Room.

W Doha Hotel & Residences includes 442 guest rooms and suites. It is also 20km from Hamad International Airport. www.whoteldoha.com/

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A NATURAL BALANCE As sustainability permeates so many aspects of our lives it becomes only natural that it begins to ingrain itself on the high-end luxury segment. Natalie Hami discovers its ever-increasing role in the UAE

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s the world continues to expose its every hidden treasure to the travel segment’s most elite clientele, this most privileged group begins to ever increasingly seek more and more from its surroundings, with a view to experiencing it through different means. While simultaneously searching for more from our gem-filled planet, the young luxury traveller also seeks to respect its needs further, blending them with their own; thus enter sustainability.

“Green is the new colour of luxury,” according to Nils Axing, general manager, Fairmont Bab Al Bahr in Abu Dhabi.

As the plentiful earth continues to spin on its axis, these changes begin to be put in motion, allowing nature and man a chance to align themselves, each reaping the benefits of the other.

And while luxury travellers require a slightly different approach, the travel and tourism sector of the diverse destination that is the UAE is able to step in and complete the desired combination.

These unique wants of the contemporary luxury traveller were most perfectly ex-

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pressed by Debbie Duncan-Studart, general manager, Abercrombie & Kent (A&K), UAE who said: “The world has become smaller and today’s young affluent traveller is often cash rich and time poor, so when they look for a travel experience they demand something distinctly unique, impeccably organised and thoroughly researched, yet thrilling.”

She added: “What makes A&K distinctly different is that as pioneers in bespoke travel experiences we have the resources to create impeccable, authentic experiences and experiences which have the sustainable element that so many young affluent travellers are striving to be a part of.”

Luc Delcomminette, vice president, Arabian Adventures aptly elaborated on what the luxury traveller seeks: “It isn’t always about five-star luxury, but more about finding something unique to experience.”

The new world Indeed, as these new trends and needs of the luxury segment begin to be understood by the industry, it in turn responds to their call by ensuring that it can tend to these fresh demands.

Carmen Flaminio, director of business development and marketing, The Vision Destination Management noted: “Our government is making a great effort to preserve the country’s heritage for future generations.”

As these new needs of the luxury segment begin to be understood by the industry, it in turn responds to their call.

With this in mind, Flaminio explained how The Vision brings its young clientele closer to nature and the incredible heritage of Abu Dhabi, by offering some deeply rooted Bedouin experiences to travellers, uniting them with the country’s authentic culture.

“An encounter with a local cultural ambassador in the context of a restored local home or in a Bedouin camp is a unique experience for visitors to learn and practice Arabic social culture. Visitors will be able to savour a delicious traditional meal while listening to tales of the pre oil boom period when pearl hunting, fishing, falconry and the simple Bedouin lifestyle allowed people to survive.”

Delving deep into the true heritage and culture of Abu Dhabi, Axing noted that Fairmont Bab Al Bahr can offer its clientele an array of packages and activities to satisfy all tastes, from the ‘Keep the Pearl!’ package, where guests can dive into the culture of the Arabian Gulf by sailing on a traditional dhow boat, discovering the unique value of the pearling industry for the Emirati community, to the Mangrove package, which includes kayaking through stunning lagoons under the full canopy of Abu Dhabi’s mangroves.

And blossoming into the ultimate emirate for the luxury adventurer, Ras Al Khaimah has certainly begun to cultivate and nurture this segment, as commented on by Steven Rice, CEO, Ras Al Khaimah Tourism Development Authority.

“Ras Al Khaimah has rich heritage dating back 5,000 years. Many travellers enjoy the historical sites such as Dhayah Fort, Shamal stone houses, Sheeba Palace and the national museum of Ras Al Khaimah. Active adventure experiences are offered in the mountains, in the sea as well as in the desert. Ras Al Khaimah has many sites under its conservation programme such as The Al Wadi nature reserve, the Mangroves and the Mina Al Arab nature reserve.”

Therefore, with young affluent travellers

turning to embrace a ‘greener’ version of luxury, Sharon Garrett-Otter, area director of marketing and communications, Anantara Hotels Resorts & Spas, Abu Dhabi explained how it has shaped the experiences that hotels can now offer.

“In the last few years, we have seen that it is not necessarily the hotel property that sells, but the destination and unique experiences that the younger traveller can enjoy.”

She further explained: “We have also seen a renewed interest in eco-travel, with many guests adhering to more sustainable travel methods and experiences, and we are able to support this with our diverse sustainable operations – from the building development itself, to planting mangroves.”

And as the cool breeze of nature beckons, renowned Asian brand Dusit Thani Group invites guests to experience its own version of ‘luxury with a conscience’.

According to director of sales and marketing, Dusit Thani Abu Dhabi (a member of the Preferred Hotel Group), Susanna Yong, with the rise of sustainability in Abu Dhabi the property can put together an itinerary for young affluent clientele to visit Masdar City, which relies on solar energy and other renewable energy sources.

As maintaining the balance of nature in an ever developing world crops up more in a modern travel setting, the young luxury traveller is seeking to restore the balance.

Axel Jarosch, general manager, Banyan Tree Al Wadi and Banyan Tree Ras Al

Back to reality

Sheraton Grand Hotel, Dubai the role of technology begins before the guest even steps foot in the property.

“We check people in as they come out of the airport. We pick you up and as you sit in the car we check you in. You then have your key card in the car too, so you can go straight to your hotel room.”

This need was most aptly expressed by Jarosch who said: “Although our guests want to spend their time relaxing and unwinding throughout their stay, increasingly we are finding that they equally don’t want to stay switched off from what’s going on back home.”

Fredrik Reinisch, regional general manager – UAE and the Seychelles, JA Resorts & Hotels perfectly expressed how young travellers utilise and thrive off technology, and how it in turn enriches their own experience, as well as how it allows hotels to gain a competitive edge.

“Younger travellers are connected travellers and will more easily post about their experiences online. We know that they want greater control over their itineraries, so the integration of technology into the guest experience has been and will remain a focus for JA Resorts & Hotels.”

He noted that all of the company’s properties offer WiFi to ensure a seamless interaction for guests with their devices and their own platforms.

With technology taking on such a big role throughout the luxury traveller’s expeditions, properties are stepping up to offer a new level of the guest experience. Ayman Gharib, general manager, Raffles Dubai noted that the hotel’s upgrades will allow guests to access and manage elements of their stay via the TV or iPad, with fingertip control.

“Each room will have a dedicated iPad, with an easy to use control panel in order to regulate in-room lighting, AC, curtains and more. A Raffles Royal Services button allows direct contact with our unified butler services platform for various guest requests – just one tap away.”

Meanwhile, Royal Rose Abu Dhabi is taking this one step further, according to its general manager, Gianni Malerba, by launching an app that will constantly keep the client in touch with the hotel’s team and offers.

However, despite the ever-growing desire to return to the calm of nature, with the insatiable need to give something back to it in our travels, there still exists a yearning to stay connected with our own day-to-day reality and this comes in the form of technology.

According to Heinz Grub, general manager,

As the serenity of nature calls out to the luxury traveller, the UAE’s diverse landscape of experiences reaches out to them, gratifying their every indulgence.

Khaimah Beach elucidated on this: “Our guests are more inclined to participate in activities which are eco-friendly or involve the raising of environmental awareness. Our guests want to know that their travel isn’t putting too much strain on the surrounding environment.”

He noted that both resorts offer guests the tranquillity that they crave. “Our choice of activities offers guests the opportunity to immerse themselves in the locality of the area. Popular activities include dedicated nature walks and archery; walking trails can be enjoyed in the resort’s nature reserve where guests can interact with Arabian gazelles and oryx.”

Delcomminette also elaborated on the diverse range of activities that Arabian Adventures can grant its elite clients looking to give back to the community.

“Visitors can become conservationists for the day and then spend the night in the Dubai Desert Conservation Reserve (DDCR). All of our excursions within the DDCR contribute back to the reserve’s conservation efforts and allow visitors to experience first-hand the vastness of the desert and the beauty of its inhabitants.”

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Urb an ap pe al mitting a cool and chic vibe, a new Dubai property has recently graced the emirate’s skyline, eager to gratify the needs of impending guests.

Emaar Hospitality Group has officially opened the doors of Manzil Downtown Dubai, a new upscale lifestyle boutique hotel celebrating the warmth of Arabian hospitality in a culturally stimulating, tech-savvy setting.

Managed by Vida Hotels and Resorts and located centrally on Mohammed Bin Rashid Boulevard, the 197-room property is designed for the culturally attuned and socially networked. Overlooking Souk Al Bahar, the hotel is within walking distance of Burj Khalifa and The Dubai Mall.

Philippe Zuber, chief operating officer, Emaar Hospitality Group said: “Manzil Downtown Dubai stands apart across all touch-points – from design, to décor and service standards – and will focus on engaging guests meaningfully and assuring them authentic, must-return lifestyle experiences.”

The boutique hotel has 155 standard King rooms, with Burj Khalifa or pool views, as well as 56 Twin Rooms and eight Burj View Suites with a balcony.

Connected room provision is provided for families.

The rooms feature 42-inch LCD TVs, IPTV system for room service, web browsing and music, complimentary WiFi, media hub and much more.

Manzil Downtown Dubai also aims to tempt the taste buds of all guests with a range of F&B facilities including The Courtyard, Boulevard Kitchen, Nezesaussi and Fümé.

E

PARADISE SETTING Nestled in the turquoise waters of the Arabian Gulf, the recently-opened Zaya Nurai Island is inviting guests to experience a world of barefoot luxury.

The island consists of 32 ultra-luxury boutique beach villas as well as 23 residential water villas and beach estates. Each of the beach villas comes with a spacious private pool and patio with direct beach access, complimentary minibar, 24-hour stay benefit and state-of-the-art in-room facilities, as well as Aqua Di Parma Amenities.

Commenting on how the island provides the perfect setting for young elite clientele, Stephen Gee, director

of operations, Zaya Nurai Island said: “Zaya Nurai Island has a real personality and it can be felt from the moment guests step onto the private speedboat, to the time they leave and say farewell to the island. This is really appreciated by young and affluent travellers, as they are getting the luxury experience with a youthful, innovative twist.”

Gee also noted that by Q1 of 2015, the signature spa will open its doors to residents, hotel guests as well as outside guests.

Early next year, Zaya Nurai Island will also open its own PADI dive centre as well as offering dive classes, a retail boutique and PADI certified courses.

Sumptuous getaway

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Exuding an air of utter sophistication, the Waldorf Astoria Dubai Palm Jumeirah presents its Royal Suite, with a pledge to provide guests with an unforgettable experience.

The exclusive sanctuary is a sprawling 1,567m² space, including balconies and indoor areas.

The memorable journey begins as guests arrive chauffeured in a classic Bentley or by private helicopter on the seaside helipad.

Guests are greeted by the personal concierge and then escorted to the private lift, located in the exclusive VIP arrival area adjacent to the lobby.

Elegant private dinner parties can be hosted in these exquisite settings, delivering

a curated dining experience, the chefs personally present each dish and describe the process of each of their creations. The ‘Majilis’ lounge provides an ideal setting to enjoy a traditional Arabian experience including shisha and coffee.

The Royal Suite comprises two private ensuite bedrooms, each possessing a large balcony overlooking the sea, a luxuriously fitted bathroom and a king sized bed.

Jan Moenkedieck, general manager, Waldorf Astoria Dubai Palm Jumeirah said: “This palatial sanctuary will host world renowned celebrities, royalty and international dignitaries for the most distinguished events Dubai has ever seen.”

CAPTURING PRECIOUS MOMENTS And as the bride and groom join hands, surrounded by their loved ones and those whom they keep ever so close to their hearts, this day will, without a doubt, be a day to remember; a day to be ever imprinted in their memories. by: Tatiana Tsierkezou

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The perfect wedding day is dreamt of by every romantic; every individual who wishes to forever devote themselves to their loved one with one symbolic gesture; a gesture that ties two minds, two bodies and two souls together eternally.

With countless wedding designers granting both the bride and groom the opportunity to revel in a world of endless possibility and wonder, wedding trends are ever changing.

Yasmine Torab, co-founder, 5 Star Weddings (a directory that allows couples to personalise their ideal luxury wedding by bringing together a collection of only the very best wedding suppliers from around the world) commented on just this: “Weddings in 2014 witnessed a definite shift from the classic ‘all white’, to a more eclectic mix of colours. Modern couples no longer feel the symbolic white theme is fitting with their situation and as a result we have seen a burst of romantic hues, predominantly soft pinks but also deeper and more opulent choices such as chocolate box purple.”

Torab continued: “This year is a year for more colour, more stunning brides and sophisticated themes that guests can all join in with. Couples are viewing their wedding like a professional event, indulging their guests with elements of surprise, personal touches and an overall memorable experience.”

Also remarking on the eclectic wedding trends throughout 2014 was renowned wedding planner, Bruce Russell. In 2011, Russell was appointed The Savoy’s resident wedding expert. Today, the ‘By Bruce Russell’ team manages and operates an in-house, bespoke service at The Savoy Hotel London, in addition to offering their skills to private clients.

He declared: “Last year was definitely the year of understated glamour and classical elegance with a real return to the era of sophisticated romance epitomised

by Grace Kelly. Complementing this, we have also seen a greater emphasis placed on couture and bespoke creations. And there’s been no shortage of eye-candy from celebrities – whether it was Angelina Jolie’s customised Versace or Amal Alamuddin Clooney’s three stunning dresses. They showed that keeping it simple with a few personal touches needn’t compromise on style.”

And having worked with numerous high net worth clients with unlimited budgets, Russell explained that ‘bespoke’ will continue to be the wedding buzzword for 2015.

“Couples are becoming more autonomous when it comes to planning their day, no longer saying ‘I do’ to the status quo and instead opting for personalised details that really put their stamp on proceedings.”

Reflecting on Torab’s statement on a guest experience, he added: “The guest experience is something else that is becoming increasingly important. This isn’t just a question of the day itself – couples are planning prewedding dinners or post-wedding brunches to extend the celebrations across the weekend. And ‘vernissage weekends’ is another trend gaining speed within the industry. This is when friends and family get together in advance of the nuptials, offering the chance for some bonding, not to mention the finessing of the final details.”

And with even the most minute details playing an integral role in a celebration of love and

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commitment, a wedding day is no longer just about the couple.

Intertwining family members and friends alike, this day is specifically designed for each and every person in attendance, encouraging them to celebrate love as a united front.

A touch of glamour With endless opportunities to sculpt and mould their desired fairy tale wedding day, ultra-high net worth (UHNW) individuals need not worry about budgeting, and thus, the world is literally their oyster. Whether it be a simplistic, ‘less-is-more’ type of wedding, or an illustrious, intricate, grand celebration, those UHNW individuals often opt for designer elements and world recognised brands on their special day.

Russell shared his opinion on this: “Brides and grooms are looking for known and respectable brands. The celebrity factor is often popular when it comes to wedding planning – think George Clooney and Amal Alamuddin or Kanye West and Kim Kardashian.”

But what is trending, in terms of venues, ranges from exclusive and unusual private settings to stunning upmarket hotels and resorts, equipped to answer every bride and groom’s beck and call, on a small or large scale.

One such venue, the dream-like Conrad Koh Samui in Thailand, promises the ultimate wedding experience.

Stefano Ruzza, general manager, Conrad Koh Samui highlighted the property’s unique means to fulfilling the ever-important aspirations of the bride and groom: “It is important to have a direct conversation with the couple so that we can capture their dreams and expectations cautiously. We can then convert this into a wedding setup and ambience that reflects the wedding couple’s personal touches.

“Today’s guest enjoys a customised wedding arrangement that reflects their imaginations. Exotic arrangements are becoming ever popular,” he added, highlighting that the property promises romance, privacy, great dining, perfect views, space and the luxury of being ‘yourself’.

Also in colourful, culture-fuelled Thailand, InterContinental Samui Baan Taling Ngam Resort proudly boasts a title that is sure to entice those yearning to be wed in an otherworldly setting. Crowned the World’s Leading Wedding Resort in 2014 at the World Travel Awards, the property welcomes couples spanning the globe who wish to partake in an intimate wedding abroad, ranging from two to 59 guests.

“While we pride ourselves on our exclusive destination and a ‘view to die for’, each couple is treated with personalised service and assigned their own wedding coordinator,” shared Rosemarie Domdom, director of marketing and sales, InterContinental Samui Baan Taling Ngam Resort. Domdom added: “I believe that having a destination wedding is the growing trend.”

Similarly to the inspiring InterContinental Samui Baan Taling Ngam Resort, which welcomes couples seeking an intimate ceremony, Cheval Blanc Randheli in the Maldives, an ultra-exclusive resort managed by LVMH, which reflects the sophistication and imagination of the Louis Vuitton luxury brand, transforms the bride and groom’s vision into reality.

The property itself has noticed one trend in particular which plays with the juxtaposition of a design hotel and the beauty of simplicity, according to Olivier Lefebvre, head of hotel activities, LVMH Hotel Management.

“We are finding that guests organising their wedding at Cheval Blanc Randheli prefer a feet in the sand, small scale, intimate wedding ceremony with true local touches – and we don’t expect this to change in the years to come."

Rise of regional majesty And while the bride and groom carefully deliberate where to spend this most blessed day, either in the serene Indian Ocean, or perhaps surrounded by Europe’s compelling culture, one region in particular is shining bright like a diamond.

The MENA region, boasting an alternative

yet ever-enticing interpretation of luxury, overflows with history and heritage. The romance of its culture is complemented by MENA’s extensive portfolio of wedding venues, which appeals to planners and couples alike.

One such venue, the opulent Shangri-La Bosphorus, Istanbul in Turkey, can offer a truly unique experience. Outlining the many opportunities at the property was Aysegul Topaloglu, social events manager, ShangriLa Bosphorus: “The couple may start their special day with our Rolls Royce transfer and continue with exclusive services such as drinks for the bride and groom, with chocolate covered strawberries, in their beautiful deluxe Bosphorus suite, offering a butler service throughout the day and a special spa treatment for the groom while the bride is getting ready.”

Also in Turkey, Mandarin Oriental Bodrum goes out of its way to ensure that a couple’s dreams are turned into an unforgettable memory.

From tailor made menus, to spectacular presentations, to entertainment and decoration, each and every detail is customised.

“We believe in the importance of working hand-in-hand with organisers,” enthused Nejat Sarp, general manager, Mandarin Oriental Bodrum.

“The ultimate service experience that is consistent can only be achieved through a fully dedicated resort team geared towards

providing a flawless event.”

Finally, moving on to the mountainous Sultanate of Oman, Al Bustan Palace, A Ritz-Carlton Hotel offers those seeking a memorable wedding adventure the opportunity to indulge in a bespoke wedding package, which comprises a stay at the hotel. In order to fulfil the vision of the couple, Marwan Al Zadjali, communications coordinator, Al Bustan Palace, A Ritz-Carlton Hotel shared that within the period of the wedding preparation, planners seek to discover the things that the couple enjoys.

“Such as a food item that they both like,” explained Al Zadjali. This is then placed in the couples’ room to wow them.

“We also make sure that we go beyond our duty to anticipate the bride’s needs and assist her in any way possible.”

The property, boasting its very own private beach and lush gardens, has recorded great interest from destination planners.

“We are witnessing bookings and requests from people outside of Oman, mainly from India,” Zadjali concluded.

While families and friends unite and celebrate the newlyweds’ love, the bride and groom gaze into each other’s eyes, confirming the start of something beautiful.

A new life, a new chapter.

Q&A

With a flawless repertoire of fairy-tale weddings fit for royalty, Beirut-based, upscale wedding planner, Paul Nasr speaks exclusively with Tatiana Tsierkezou about his experiences, sharing insight on the latest wedding trends and the ‘Paul Nasr’ vision of extraordinary weddings Taking the wedding experience to a most extravagant level that only high net worth individuals can afford, what is the most illustrious wedding you have planned?

Mostly, all of the weddings we plan are special and distinguished, however, in this case I will mention the wedding we planned in September 2014, which was executed on a scale of 35,000m² - not something common at all in the wedding industry.

This project had a very high budget because of all the construction and production it involved. The location was raw and all the work started from zero to reach the end result, which wowed all guests. The level and standards of this project were high in terms of the design and concept creation, the techniques applied, the mechanism applied on a big scale for the guests’

entrance to the wedding, the material used and the entertainment involved. It was fully executed without any gaps or missing details.

What wedding trends did you witness in 2014? How do you anticipate these will change in 2015?

I personally believe that there are no trends for weddings. Every wedding we plan is very personal and customised to reflect the identity of the couple. Therefore, I do not follow any trends. I prefer to create my own according to every couple to be wed.

However, I am always up-to-date with the new technologies that enter the industry, new fabrics for wedding furniture and new materials, in order to invent new combinations. A wedding design and concept differs from fashion, and thus, is not limited to specific trends. That’s how I think, and for this reason all the weddings we have planned do not look alike in any way. Each carries a new concept and new trend.

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So o t h in g t h e so u l ituated in a magical location in the secluded bay of Cape Panwa in Thailand, Regent Phuket Cape Panwa offers the contemporary honeymooner much to look forward to.

“Destined to be a superb private retreat, Regent Phuket boasts its meticulous design to harmonise with its captivating landscape,” remarked Sirimanas Maungrod, marketing communications manager, Regent Phuket Cape Panwa.

“The resort possesses the finest bespoke personalised service and facilities throughout its 35 pool villas, 48 suites and 22 pavilions. Each pavilion includes an intimate bedroom with sea views, a beautifully appointed bathroom and an ocean view balcony with a table for al fresco dining,” Maungrod added.

Completing the romantic Regent Phuket Cape Panwa honeymoon adventure, couples can revel in a wide variety of activities and enjoy luxurious and revitalising signature spa treatments. They can opt to soak in the property’s majestic outdoor pool, play tennis or participate in kinetics, pilates as well as yoga classes.

S

METICULOUSLY TAILORED Emanating the incomparable charm that is expected of the highly regarded Capella Hotels & Resorts brand, Capella Singapore presents an ideal choice for those yearning for a bespoke and flawless honeymoon adventure.

Priscilla Chua, senior director of events and conference services, Capella Singapore explained: “We understand that the honeymoon is just as important as the wedding itself, so our team will ensure that every moment is as perfect as perfect can be.

“From the second the couple confirms their reservation at Capella Singapore, they gain access to one of the features that sets us apart: the Capella Personal Assistant,” she enlightened.

Highly skilled and trained in the fine art that is preferential service, a couples’ Personal Assistant will liaise with them prior to their arrival to ensure their expectations are met.

“The promise we make to all our guests is that every moment of their luxury vacation with us is custom-crafted,” Chua further enthused.

“Depending on the couple and their preferences, we can arrange for arrival and departure transfers in a Mercedes S Class; romantic turndown services in their one-bedroom Garden Villa, Constellation Suite or Sentosa Suite; couples’ massage treatments at Auriga; romantic set dinners at Cassia restaurant or The Knolls, plus more.”

ITALIAN ESCAPADE

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Weaving through Venice’s culture fuelled canals from the comfort of their own private gondola, pre- or post-wedding couples are drawn to the enchantment of this romantic Italian city.

“Venice is becoming more and more popular as a wedding and honeymoon destination,” declared Gianmatteo Zampieri, hotel manager, Luna Hotel Baglioni.

Situated in the heart of Venice, the exquisite Luna Hotel Baglioni, a property that emanates utmost sophistication and charm, is anticipating a successful year ahead for weddings.

“We already have five wedding receptions confirmed in 2015 at Luna Hotel Baglioni,” Zampieri noted.

“A couple can choose our honeymoon package which includes an unforgettable gondola tour through the canals of Venice with a serenade, a candlelit dinner at our Canova Restaurant and a choice of amenities that will be extended during the stay."

The ultra-luxurious property delights those seeking a touch of glamour, with its antique furniture dating back to the 18th century and magnificent crystal chandeliers.

Unforgettable honeymoon adventures

According to Bruce Russell, co-founder, The Bridal Room Couples are increasingly combining multiple destinations or looking at options which provide a number of different experiences – a cruise with an island stay; a short city stop with a longer resort break.

Several popular choices are: ‘White on White’ – combine skiing on Vail’s pure white powder with sun worshipping on the Yucatan Peninsula’s pristine white beaches.

‘California Dreaming’ – collect a Ford Mustang,

let the roof down and cruise the iconic Pacific Highway from hip San Francisco to star-studded Los Angeles.

‘Southern Africa Delights’ – combine the inspiring Victoria Falls, big game of Botswana’s Savute and the deserted beaches of southern Mozambique.

‘Bell’Italia’ – blend magical Venice with the Renaissance grandeur of Florence before concluding in ancient Rome to marvel at the city’s legendary architecture.

‘Oman and the Maldives’ – a twin Six Senses experience, combining the wonderfully private Six Senses Zighy Bay in Oman with the natural island paradise of Six Senses Laamu.

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5 STAR WEDDING DIRECTORY Star Wedding Directory helps couples to personalise their luxury wedding style by bringing together a collection of the very best wedding supplies from around the world.

From haute couture wedding dresses, remarkable venues, gourmet cakes, stylish photography and fabulous flowers and the most sought after wedding planners.

5 Star Wedding Directory has an exceptional collection of the world’s most inspiring wedding brands. We feature beautiful, fresh and original ideas for sophisticated brides in one gorgeously presented wedding website. From the engagement to the honeymoon our content is created to entice and inspire couples on their journey.

ABOUT YASMINE TORAB Yasmine Torab co-founded 5starweddingdirectory.com in 2006.

Having spent a number of years in sales and marketing at the famous Langham Hotel in London, Yasmine found herself involved in organising many high profile events.

Her experience of existing websites was that they were somewhat helpful but lacking in premium quality and truly aspirational ideas, in line with her client’s requests.

As a result she built up her own database of premium contacts. Rather than let this knowledge go to waste when she moved on from The Langham, she decided to set up the first luxury wedding website. Today the site reaches millions of readers around the world and with a strong social media presence.

Should you wish to feature your business on www.5starweddingdirectory. com contact Yasmine Torab at ya@5starweddingdirectory.com.

Follow them on Twitter @5starweddings,

Hard Rock International recently announced a new property coming up in Dubai. How are the locations of Hard Rock hotels selected and why did you choose Dubai in particular?

In countries where there is already a Hard Rock Café, such as Dubai, our team has made the brand known, so we want a complementary (not necessarily in the same location) hotel project to grow the brand – in look, feel and ambience, ‘vibe’ in our terms – in the hotel space.

In those countries where the hotel project will be the first Hard Rock brand presence, we want to introduce the brand in such a way that our guests begin to look for a greater brand presence.

We feel our product is perfect for such an international destination as Dubai.

How will the property differentiate itself in Dubai's highly competitive hospitality atmosphere?

Music is our differentiator and it is something that resonates with everyone – it’s the universal language. We provide guests with authentic experiences that rock, and when guests are looking for an experience, not just a hotel room, that is what we offer.

We provide a sophisticated hotel experience that delivers unparalleled service, a reprieve from the usual, a twist on traditional F&B and limitless entertainment and nightlife. All of which, including our Rock Shop, Rock Spa and Body Rock, are consistent with Hard Rock brand standards, with a look and excitement that distinctively say ‘Hard Rock’.

Q&A

You have quite a varied and interesting background. How does your previous hospitality industry experience, as well as your degree in Industrial Psychology, complement your current position?

My hospitality experience began in the US and has expanded globally. Growing up in Mexico City and attending a French school helped enhance my language capabilities and made it easy to do business in multiple countries and deal with varied cultures.

Industrial Psychology gave me an insight into people and the things that make us all click.

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With a legacy that effortlessly transcends decades, Hard Rock International’s Marco Roca, chief development officer for hotels and casinos speaks to Natalie Hami about how this classically rock ‘n’ roll company creates its fan base Hard Rock International is synonymous with a timeless, cool vibe. How has the brand preserved this image and how is it conveyed across the properties?

We strive to maintain our global standards and presence, while also adapting to local cultures and interpretations in each market. We also bring in music memorabilia as it relates to the region, for example, Shakira items in our Latin destinations, and Jay Chou memorabilia items in Asia. Additionally, we have our allencompassing music amenity – The Sound of Your Stay – which allows travellers to check out Fender guitars and Traktor mixing gear, to rock out on a guitar, or get the party started by mixing and matching beats from the comfort of their room, all for free. The brand is always evolving and partnering with all types of artists, from up-and-coming to iconic, bringing in new waves of fans while also appealing to our original fan base.

What has been your all time favourite luxury experience?

This is a very difficult question to answer, just like ‘what is your favourite movie’, since there are so many experiences that a person can seek out. For instance if I was looking for the most romantic hotel experience I have ever enjoyed, I would have to point to hotel Danieli in Venice. If I was looking for a great beach experience, I would recommend the St. Regis in Bora Bora. If it was an authentic experience in the country I grew up in, I would recommend the Rosewood in San Miguel Allende.

For an all-inclusive experience, I really enjoy the Hard Rock Hotel & Casino Punta Cana – there’s a casino, multiple pools and activities for everyone. We live on a beautiful planet and there are too many extraordinary places to name just a few.

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RESPLENDENT GEMS Celebrated traditionally as an ideal diving destination, Egypt’s Red Sea coast is being progressively punctuated by a flourishing line-up of world-class, high-end facilities.

As such, the destination has potential to become similarly revered as a remarkable treasure trove for the MICE sector. Panayiotis Markides investigates

Abounding with possibil-

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ity, Egypt’s Red Sea coast is a world-renowned holiday hotspot in which its unrivalled coastline luxuriates in almost year-round sunlight. These classically appealing virtues reach out to discerning visitors, beckoning them to experience the wonders of its shores, through resort towns such as Sharm El Sheikh – possibly the most well-known; Hurghada; Sahl Hasheesh; and many others dotted all along the mesmerising East coast.

Elucidating on the enticing aspects of Sharm El Sheikh and elaborating on how the prominent Red Sea hub secures its place – year in, year out – as a prime choice for visitors from the region and wider European destinations was Maria Jagla, general manager, Four Seasons Resort Sharm El Sheikh, who said: “Sharm El Sheikh is just over four hours away from the main cities in Europe and offers great weather all-year-round, fantastic facilities and services, and great value for the destination.”

Mohamed Fawzy, director of hospitality operations, Soma Bay, agreed, noting: “Egypt’s Red Sea coast is full of diversity for holiday and leisure activities of a very high level. At Soma Bay, we have five hotels which offer the best standard and services in their respective category, these being a Kempinski five-star deluxe hotel; a Sheraton five-star hotel; the golf hotel La Résidence des Cascades which belongs to the Leading Hotels of the World; the very popular Robinson club owned by world-leading tour operator TUI;

Success in the ever-thriving MICE world does not simply demand that a hotel’s meetings facilities are stellar.

as well as the four-star diving and surfing lodge, The Breakers.”

Not only does Soma Bay serve up a stunning cluster of accommodation options, but Fawzy also pointed towards a further competitive advantage whereby the destination boasts favourable natural conditions that offer a great diversity in leisure activities.

And so, as premium clientele cast their eager eyes at the exceptional selection of activities available that are suited to a colourful blend of visitors, it becomes apparent why Egypt’s Red Sea coastline remains a stalwart in the luxury segment.

Reflecting this innate loyalty to the high-end segment was Sherif Shahein, vice president, Baron Hotels & Resorts – Egypt. He noted that the property’s unique location in Sahl Hasheesh – just 18km from Hurghada – enables the hotel, built as a six-star property catering to high-end clientele, to act as a game changer in bolstering the area’s own tourism prowess.

According to Shahein, Sahl Hasheesh Bay is a fast-rising luxury destination which has only recently developed. He added: “This luxurious resort is built on a prime location. The bay offers luxury hotels, activities and first class real estate properties.”

Reliable player Blessed with such a long-established formula for success within the realms of the upscale leisure segment, Egypt’s Red Sea tourism stakeholders are now keen to flaunt the destination’s MICE capacity with equal adroitness.

Jagla highlighted that Four Seasons Resort Sharm El Sheikh possesses expert MICE capabilities that collectively provide a seamless experience for events of the highest calibre. “We have hosted several important meetings and

conferences with heads of state from all over the world and accommodate major delegations.” She further clarified that the resort’s spectrum of indoor and outdoor venues accommodate meetings, press conferences and special events of all kinds.

“All events held at the resort are tailor made to the needs of our clientele and have a dedicated team in charge of each event to ensure that every detail is planned and executed to the highest standards,” Jagla noted.

She further elucidated on the range of events that the resort has hosted: “For the business segment, we have attracted heads of state for political conferences; we have handled several economic and financial conferences, major air shows and entertainment events.”

According to Shahein, Baron Palace Sahl Hasheesh is equally adept at hosting worldclass events: “Baron Palace Sahl Hasheesh hosted the 30 final contestants of Miss Belgium 2015. The event took place over a week at the Palace, where the final competitions and photo shooting sessions took place in the luxurious palace setting.”

Building on this exclusivity, he also added that the property’s gaze lies in aiming to attract MICE delegates from the Russian market.

Meanwhile, reflecting on Soma Bay’s dynamic propensity for delivering outstanding MICE experiences, Fawzy noted that being in possession of a five-strong hotel portfolio means that MICE guests are indeed expertly catered to: “Our hotels have congress facilities and state-of-theart technical equipment for all sorts of events, from small workshops to gala events with 600 people.”

Ensuring that MICE delegates are not short on entertainment, Fawzy added that when promoting the destination to high-end tour operators in the key markets of Germany, Austria, Switzerland, the UK, France and Italy, an emphasis is placed on facilities such as The Cascades Golf & Country Club – boasting a Championship Golf Course designed by Gary Player; and The Cascades Spa & Thalasso – one of the largest and most well – equipped spas in the world, which is operated in co-operation with Raison d'Etre of Sweden, and is a member of the Leading Spas of the World.

As the destination continues to reach out and enthral the high-end MICE segment, tireless efforts are underway to ensure each and every demand can be fully gratified. Fawzy revealed that as such, Starwood Hotels & Resorts Worldwide has signed an agreement with the Cascades Hotel Company, Soma Bay, to expand its portfolio in Egypt with the new Westin Soma Bay Golf Resort & Spa, marking the entry of the Westin brand to the Soma Bay peninsula, Red

Sea and the first operating Westin hotel in Egypt, set to open in February 2015.

However, success in the ever-thriving MICE world does not simply demand that a hotel’s meetings facilities are stellar. It goes far beyond the confines of the meeting room and out into the stimulating arena of outdoor activities. And indeed, according to Jagla, there is no shortage of these.

“Travelling by Jeep or camel safari, groups at Four Seasons Resort Sharm El Sheikh can explore the Sinai Desert and Mount Moses, the site of the 10 Commandments. In addition, the hotel also offers various water sports activities, boat trips and snorkelling excursions that showcase the wonders of the Red Sea with unique direct trips from the Resort to Tiran Island.”

Jagla added that a further highlight is the Bedouin dinner which involves ‘a delicious rustic meal under a starry sky, where the shadows and firelight dance invitingly, and the sound of waves on the shore mixes with the exhilarating notes of traditional music’.

A destination with eclectic appeal, Egypt’s Red Sea charm runs far deeper than its leisurely exterior may convey. Diving deep into a new adventure and laden with a trove of incomparable assets, this is one treasure that is sailing towards certain MICE success.

KSA

Corporate expertise

Highly held as the KSA’s commercial capital, Jeddah boasts an unmatched capacity in the MICE sector, and stakeholders are revealing how it is set to grow further, in time enhancing its share of the corporate industry.

Q&A

and an extensive courtyard, which overlooks the Red Sea and King Fahad Fountain, provides guests unique wedding photograph opportunities offering ultimate privacy. The hotel also includes eight additional meeting rooms from 30m2 to 80m2, equipped with the latest technology.

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Bayan Zainy, marketing communications executive, Park Hyatt Jeddah - Marina, Club and Spa Resort speaks to Panayiotis Markides about how Jeddah’s iconic property excels in the MICE segment, and how the city is a prime destination for delegates visiting the KSA for this purpose In what ways does your property cater to Jeddah’s high-end MICE sector and corporate segment?

Our modern conference rooms and banquet facilities cater to the needs of both corporate and in-bound leisure travellers. Lazurde ballroom covers 2,500m2 of meeting and banquet facilities with a separate entrance for privacy, a bridal suite and a luxurious foyer. This facility is designed and equipped to host personalised weddings, high-profile product launches, intimate corporate meetings and conferences for up to 700 guests. It can be divided into three separate spaces and a Palm Courtyard to accommodate up to 900 guests for outdoor events by the Red Sea and King Fahad Fountain. Al Sohba, an Andalusian ballroom that is ideally used for intimate weddings accommodating 200 guests

What defines the KSA’s illustrious Red Sea coast for the discerning luxury traveller?

The Kingdom has seen a significant boom in overall infrastructural development over the last five to eight years in due course of preparing itself to be a self-sufficient peninsula within the region, and to cater to be the hub of the Middle East. This has been an add-on advantage for corporate clientele to combine business with pilgrimage in their visit to Saudi Arabia, giving them an opportunity to explore other parts of the country with great historic and cultural importance.

The Red Sea, known for its exotic marine life and coral reef, is the ideal location for recreational activities such as scuba diving, snorkelling and fishing. To tell the stories of the rich culture and history of Jeddah, many museums have been built [in the surrounding area] and guests can arrange with the concierge to visit those landmarks as some of them might require a permit.

What segments are you targeting within the upper echelons of the industry?

We target families because of the location on the coast lines of the Corniche. Our luxury hotel enjoys a prime location in the heart of the city, which helps us target families.

We also target local holiday makers with a revised focus on selling spa and weekend packages. In addition we provide corporate clientele with modern conference rooms and banquet facilities. [We target] mainly inbound corporate travellers coming from Riyadh, Dubai and the Gulf. With our hotel being located in Jeddah and with most of the pilgrims coming through religious tour operators, we work closely with the local tour operators or Haj and Umrah travel agencies for special packages and offers. We also want to focus on executive corporate travellers, locally and internationally.

Please tell us about your latest most exciting developments.

The Cigar Lounge is to be converted into a pastry shop, while the banquet area will have a new look with moveable live stations and settings. Andalusia now offers business lunch and we will also undertake our long awaited suites refurbishment.

A unique location

Jordan

In all senses, an unparalleled destination in Jordan, and the hub of the kingdom's Golden Triangle, Aqaba boasts year-long mild weather, and as a quieter Red Sea leisure destination, it never ceases to entice visitors in search of inimitable privacy and diverse activities

Summer retreat LAYALI NASHASHIBI, DIRECTOR OF COMMUNICATIONS AND PR, MÖVENPICK RESORT & RESIDENCES AQABA REVEALS HOW AQABA’S RED SEA COAST APPEALS TO A RANGE OF SENSIBILITIES. Aqaba is Jordan's only coastal city and is located on a large gulf at the northern tip of the Red Sea. It has much to offer for those who are seeking the sun, sand and highquality diving sites. Enjoying sunshine year-round and sea temperature throughout the year, Aqaba allows tourists to go swimming anytime they wish. Mövenpick Resort & Residences Aqaba is a perfect location with a finegrained sand beach, where guests can enjoy sunbathing and water activities.

The Red Sea is an open-air aquarium – the home of rich marine life with

hundreds of fish and coral species – this makes it one of the premier sites for diving and snorkelling. Guests may also enjoy traditional Jordanian music on a boat trip while enjoying the sunset.

The nearby Wadi Rum offers guests of Mövenpick Resort & Residences Aqaba a whole range of desert experiences: watching the stunning sunset and the dazzling stars in the desert night; riding a camel or desert buggy; enjoying a safari; mountain hiking; and ballooning.

The location of Mövenpick Resort & Residences Aqaba in the city centre is ideal for leisure and business travellers and allows hotel guests to conduct business in the city and experience the many sites of Aqaba’s duty free shopping, restaurants and attractions such as Souk by the Sea and the Aqaba Museum.

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Unmatched beauty

Idyllic setting MOHANAD MALHAS, MANAGING DIRECTOR, ABERCROMBIE & KENT DESTINATION MANAGEMENT COMPANY – JORDAN REVEALS HOW AQABA PRESENTS A HIGHLYEXCLUSIVE OFFERING TO DISCERNING VISITORS

Mazen Abu Sakha, general manager, InterContinental Aqaba Resort relays how the exclusive property reflects the city’s pristine offerings What do you believe defines Aqaba’s Red Sea coast for the luxury visitor and how are you capitalising on this?

The beautiful city of Aqaba is known for its various water sports activities and its breathtaking coral reefs that are unmatched in their beauty. There are numerous cruises that can be organised, as well as scuba diving, and many other water sports that will make any traveller’s stay in Aqaba more unique and more memorable.

A private paradise on Jordan’s Red Sea, InterContinental Aqaba Resort combines a relaxing atmosphere with 255 welcoming luxury accommodations. This exclusive resort has exceptional views of the Gulf of Aqaba and extensive facilities including a variety of restaurants and lounges.

What unique features does Aqaba offer the developing MICE sector and how does your property cater to this niche?

Most of the events that take place in Aqaba are business events, meetings and conferences, specifically for companies that are based in Aqaba. Companies also choose Aqaba as the ideal place for their retreats.

Moreover, there are many weddings that take place, especially for couples who are looking to have a wedding with a resort feel to it. We are proud to have hosted many important and high-profile conferences at our resort, which gained a lot of publicity.

At InterContinental Aqaba Resort we have the Aqaba Conference Center, which is designed to capture a genuine sense of place. Whatever the event, the team is committed to making life easier for the guests and to create a rewarding occasion for everyone. The property also offers over 1,350m 2 of event and conference space.

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I think that Aqaba is very different from any other Red Sea coastal city in the area because it is not a mass tourism destination and you don’t have thousands of people on the beaches, which makes it a niche destination for sun and beach lovers.

It has several beautiful five-star resorts that can fit any requirement – if you are looking for a family orientated resort or a resort for relaxation, we have it all in Aqaba.

In terms of water sports, we have many activities in Aqaba, with several water sports centres that can offer anything from snorkelling, water skiing, deep-sea fishing or diving.

We have excellent diving spots, which makes it one of the most important areas for diving in the world.

Finally, what makes it a wonderful destination is the fact that we have almost 360 days of sunshine all-year-round and the water temperature is always nice for swimming and water activities.

On top of all the above, it is the best hub for visiting the ancient rose-red city of Petra and the beautiful desert of Wadi Rum.

Elite tourism hub SOUD SOROR, GENERAL MANAGER, SARAYA AQABA ELUCIDATES ON HOW THE DEVELOPMENT WILL ENHANCE THE DESTINATION'S LUXURY PROPOSITION qaba’s strategic location within The Hashemite Kingdom of Jordan, as a connecting point between three continents and four countries, sets the city as a destination-of-choice for thousands of local and international visitors and tourists. It is part of the Kingdom’s Golden Triangle of Petra, Wadi Rum and Aqaba, this close proximity to some of Jordan’s most globally soughtout tourism landmarks, ensures that, Aqaba promises its visitors a full-rounded tourism experience.

Within Aqaba lies Saraya Aqaba, an ancient Middle Eastern city with the modern amenities and splendour of a world-class destination, a contemporary shopping district, luxurious

residences and state-of-the-art entertainment facilities to suit different needs and tastes. The project also houses a number of premium five-star hotels operated by Jumeirah International and Starwood Hotels and Resorts Worldwide.

Saraya Aqaba complements the city’s tourism and leisure offerings. Visitors and residents will have the pleasure of embarking on a multicultural shopping experience through a wide variety of shops, restaurants, cafés and nightlife spots. The project also features a feast of family-orientated spots including the Aqaba Wild Wadi Water Park, operated

by Jumeirah International; an amphitheatre; a kids’ club; a beach club and a sports park.

CEO, Bulgari reveals to Natalie Hami the noteworthy details of the company’s first Middle Eastern property as well as what drew him to the iconic brand

Q&A

Foraying into Dubai with its classic yet contemporary Italian style, Jean Christophe Babin,

I've always been attracted to both luxury and travel. I think they are ultimately linked, in their origins.

Bulgari will be debuting in the Middle East with its Dubai property.

What prompted the decision to enter the MENA region specifically, and why this particular emirate?

Dubai is becoming one of the world's top destinations for tourism, with landmarks and a skyline rivalling Paris, New York and London. In that context, it was a no-brainer to complement our network of superlative Bulgari hotels in London, Milano and Bali with this new exquisite destination of Dubai. We consider it as our flagship, our gateway and the symbol of our brand for the whole region.

Can you outline how this stylish Dubai property will reflect the influences of Arabic aesthetic, while still adhering to the unique ethos of the brand?

In pure Arabic tradition, we have preferred a low-rise building, paying tribute to Dubai's unique skyline, as it will be the only hotel overlooking the city from its own private island facing Burj Al Arab. In terms of materials, we are including the most exquisite stone floorings, of course with an Italian twist.

The UAE has caught the attention of a selection of designer hotels of late.

Why do you believe this is the case, and how will Bulgari carve out its own mark in the region among them?

Bulgari has been the first top luxury brand - we are first and foremost a high jeweller - to decide to express its sense of superlative style and creativity in the hospitality business. Together with leading architect Antoni Citterio, we have created a very unique experience which we believe will mark the industry and the region.

MEET... JEAN CHRISTOPHE BABIN What luxury accessories can you not travel without?

With your extensive experience in the luxury goods market, what do you believe the contemporary luxury traveller requires and how does Bulgari satisfy those needs?

Clearly ultimate exclusivity and privacy, as well as unique experiences going beyond imagination [is how we satisfy those needs]. We try to apply to our hotel concept what we know how to do with our bold and timeless high jewellery. We offer high frequency travellers a strong feeling of home which only a smaller structure can offer. In a Bulgari hotel, you are not a number but a respected name with a known history and habits that we cater to.

Your background is quite varied. Can you explain what drew you into the world of luxury in the first place?

I've always been attracted to both luxury and travel. I think they are ultimately linked, in their origins, and are done today at the best level. After 12 years as a Swiss watchmaker, I joined Bulgari recently. I was lucky to receive this proposal, but I also quickly made up my mind and seized the moment.

Bulgari is such an icon.

A pair of perfect leather slippers I use on planes that I bought at Le Bon MarchĂŠ in Paris.

What is your ideal luxury experience?

A romantic dinner at our Milano hotel during the Epicurea food festival, or a spa treatment for two at our Bali resort. You can hear the waves crashing a hundred metres below. It is the most relaxing of experiences.

What inspires you the most about your job?

Bulgari has made its name thanks to a creativity fuelled by 2700 years of Roman historical surroundings, which is an unlimited source of inspiration.

There is nothing more exciting to the team than to write, 130 years after our foundation, new pages on this epic brand, be it the most exquisite 1000-carat emerald necklace, a pink gold chronograph or a unique spa treatment in our latest hotel.

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THE SKY'S THE LIMIT

Competition is growing ever fiercer amongst the luxury aviation industry contenders, and as enhanced first class offerings gain ground over exclusive private jet services, high spenders are considering their options. Emily Millett reports

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erhaps, like so many of the high net worth individuals currently seeking ways to spend their disposable income, we yearn, not for material possessions, but for unique life changing experiences. According to a 2013 American Express Middle East Spending Survey, 59 per cent of luxury spenders in the MENA region choose to spend their money on enriching experiences rather than on acquiring products.

In response to this trend, both the ultraexclusive private aviation niche and the regional airline giants are currently playing their cards in favour of a drive for lifestyle enhancing experiences. The result – upgraded first class offerings are exponentially raising the benchmark for commercial luxury, and jets are increasingly

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promoting their potential for exploring new unchartered territory.

A bespoke experience With the key aviation players in the region providing ever more luxurious and discrete options for discerning travellers seeking the ultimate in airline exclusivity, the private aviation niche has had to up the ante in order to remain in the game.

According to Paras Dhamecha, executive director, Empire Aviation Group (EAG), private aviation suppliers still hold an advantage over the charter companies, thanks to the increasing desire to experience previously un-travelled destinations.

“The growing demand for off-the-beaten-track destinations and experiences highlights the true value of private air charter versus commercial airlines. A private jet can offer very competitive and affordable luxury to a group travelling to multiple destinations, which may include hard to reach destinations, where a private jet is the only option,” said Dhamecha.

It is this truly bespoke and often personally tailored travel experience that attracts the affluent

adventure seekers to the private jet option.

Directly responding to the desires and demands of the upper echelons of society, EAG has recently launched the Lifestyle@Empire which, as Dhamecha explained, offers private jet charter together with other tailor made services such as luxury hotel accommodation and very specific experiences including sporting events and luxury hideaways.

Four Seasons Hotels & Resorts has ambitious plans to offer even more once-in-a-lifetime travel experiences, further expanding its Four Seasons Private Jet arm this coming year with the planned addition of several key MENA destinations.

“In addition to Istanbul and Marrakech that have featured on previous Four Seasons Private Jet itineraries, we will now offer experiences in Petra and the Dead Sea on our ‘Extraordinary Adventures: An Around The World Journey’ scheduled for September 17 – October 11, 2016.

Petra, the Dead Sea and Dubai are included in the ‘Cultural Escape: Europe, Middle East & Africa’ trip, scheduled for November 4 – November 22, 2016,” explained Christopher Norton, executive vice president global product and operations, Four Seasons Hotels & Resorts.

The ultimate in service As luxury jet experiences grow in demand, commercial airlines are also adding more high-cost on-board options to their first class products, making jet aviation industry rates more competitive against commercial airlines.

With this rate gap growing narrower, large national carriers are placing greater emphasis on ensuring their luxury product keeps them one step ahead of the competition.

Commenting on this, Asma Al Rahma, country

Q&A

manager, Emirates Airline explained: “Our first class cabin has been exclusively crafted with maximum comfort. On most Emirates Airline aircraft, in this class, one will have their own private suite with a fully flat bed, vanity table and personal mini bar. On the Emirates A380, first class travellers will have the chance to freshen up in one of two on-board shower spas. “ These enhancements are helping to change the face of the high-end aviation industry, with a number of world firsts breaking onto the scene and raising the stakes. Last year saw Etihad Airways unveil The Residence by Etihad.

Dubbed as the world’s most luxurious cabin, the innovation is the only three-room suite in the sky, and features a living room, separate ensuite shower room and bedroom, and the airline industry’s first dedicated butler.

While The Residence by Etihad serves to further elevate Etihad Airways' luxury product, the company is also winning critical acclaim for its new Airbus A380 First Apartments, the largest first class cabin in the sky.

cost of fuel. And new levels of customer service have been reached, particularly for business class passengers.

On the other hand, airports are more congested as passenger numbers rise year-on-year, and the security experience in particular has got more intrusive.

There has also been a focus on the challenge of carbon emissions. The industry has responded with a robust strategy for delivering carbon-neutral growth from 2020 and a 50 per cent cut in CO2 emissions by 2050.

Aspirational travel While commercial airline companies are gaining ground in the luxury aviation niche, private airlines still remain one of the most aspirational means of travelling. And the market for corporate jet travel is looking set to grow further in the future, as companies such as Qatar Executive invest heavily in fleet expansion, with the recent delivery of a brand-new Bombardier Global 5000 Vision.

As the demand for private jet travel increases across the Middle East, the need for larger fleets is being accommodated by companies such as Saudi Arabia-based NasJet which grew its collection of jets following a strategic partnership with Luxaviation Group at the end of 2014. The combined fleet resulting from the collaboration has become the largest in the global private aviation industry, offering a total of more than 150 business jets.

Running for just over a year, Emirates Executive,

by Emirates Group, attests to the fact that private aviation is very much still in demand in the Middle East, as Al Rahma commented: “In August 2013, Emirates Airline launched the Executive Airbus A319 private jet service for business travellers and VIPs. This service was a success from the start. We shall continue seeking innovative ways by investing significantly to retain our reputation for being a premium airline brand.”

The development of the aviation industry is inextricably linked to the success and evolution of travel and tourism as a whole.

And while the influential spark of innovation is often hard to distinguish from the flame of growth and progression, it can often be in the elusive and elite world of luxury or private aviation, that the trends that shape the sector are created.

As the aviation industry continues breaking ground on its strident path towards advancement and innovation, Hussein Dabbas, regional vice president Africa and the Middle East, International Air Transport Association (IATA), speaks to Emily Millett about how the region is standing out as a hub of exciting evolution What role does IATA play in the development of the aviation tourism industry in the Middle East?

Working with, and on behalf of, its 250 members worldwide, IATA seeks to be a driving force for innovation and value in air transport. IATA’s safety audit programme, and also our work to simplify business projects, makes aviation safer and more efficient.

A strong aviation industry is able to open more routes, and increased efficiency helps to generate better fares, which increases opportunities for tourism.

Globally, 51 per cent of all tourists arrive by air. In the Middle East, aviation-enabled tourism generates 1.1 million jobs and $48.9 billion in GDP, so a strong aviation sector is good for both tourists and the countries they visit.

How has air travel changed and developed in recent years, and what influences these changes?

Air travel in the last two decades has been characterised by increased passenger choice, as new full-service carriers have emerged to challenge the traditional European, Asian as well as US airlines.

The cost of air travel has fallen despite a sharp increase in the

What trends are you noticing within the aviation industry, and how is IATA responding to these changes?

The most obvious trend is that passenger numbers continue to rise. Over the next 20 years the number of passengers will more than double to 7.3 billion a year. And the Middle East – particularly the Gulf – has become a hub for a lot of this new traffic.

IATA is working to promote aviation connectivity, arguing the case for expansion of airports and airspace capacity. The Gulf region has a particular challenge on air traffic management which is going to need industries and governments to work together closely.

There are some very exciting trends in terms of new technology, particularly to do with giving passengers greater control and self-service over their journey.

We’re going to see some big advances in terms of the information people have available when booking their flight, how their baggage is tracked, how quickly passengers can check-in and board, and how they are informed of changes to their travel itinerary. IATA’s global standards play an important role in ensuring these new technologies will be able to work anywhere in the world.

We also look forward to improvements in the security experience for passengers, so that we can ensure people’s safety while removing delays at the security checkpoint. IATA and the airports trade association, Airports Council International, are working on the Smart Security project to bring new technologies and processes forward.

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ELITE TO A TEE Imbued with a sense of exclusivity, golf has become the sport of the elite, but as markets change and evolve, so too does the game and the tourism niche it so generously feeds, as Emily Millett discovers

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nown worldwide as a region where hospitality reaches the highest standards of excellence and luxury, the Middle East is also steadily gaining an international image as a golf haven that can guarantee top quality services and facilities. With a reputation for elitism, and enjoyed by a clientele well-acquainted with the finer things in life, golf adds an extra touch of class and allure to the region.

“As a game, golf appeals to the same people for whom the luxury of travel and lifestyle is a prerequisite,” explained Colin Montgomerie, pro golfer and course designer. “Golf is aspirational to many people. If developed correctly, golf can add immense value to a landscape.”

The strength of golf as a serious tourism contender was confirmed by the 2014 Golf Tourism Survey released by the International Association of Golf Tour Operators (IAGTO), which demonstrated that worldwide golf holiday sales had grown by more than 20 per cent over the past two years.

Peter Walton, CEO, IAGTO disclosed that the survey also showed particularly impressive growth in the MENA region. The UAE came out as the fourth fastest growing golf destination worldwide, while Morocco emerged as the sixth.

Further cementing the UAE’s current status as one of the top emerging golf destinations, Mark Chapleski, area managing director and vice president, Troon Golf Middle East commented: “International rounds in the UAE remain at an all-time high, especially in Abu Dhabi, which just last year saw an increase of 95 per cent. It is an exciting time for golf in the Middle East, and we believe that the number of tourists coming to this region specifically for the sport could double in the next five to seven years.”

the Middle East and North Africa to further golf tourism success, however also serving to solidify the region’s status within the golfing halls of fame are the increasing internationally renowned golfing events being hosted in the area.

Drawing the attention of aficionados from all four corners of the globe, tournaments and events attract an alternative niche of traveller – the golf spectator.

“As a developing sport in the region, there are plans underway to build more golf courses in Dubai due to increased demand,” said Hamad Mohammed Bin Mejren, executive director, Dubai Convention and Events Bureau.

“Similarly, new golfing events are continually being added to Dubai’s extensive golfing events calendar, which currently includes fixtures such as the Omega Dubai Desert Classic, the DP World Tour Championship and the Omega Dubai Ladies Masters.”

Commenting on the influence golfing events have on the development of the sport as a tourism product, Carly Tjader, sales and marketing/relationship manager, Yas Links Abu Dhabi said: “More and more people are playing the courses and attending the internationally renowned tournaments that Abu Dhabi gets to embrace, for example The HSBC Abu Dhabi Golf Championship at Abu Dhabi Golf Club.”

Bucket list worthy A spectator sport

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The consistently high quality of new and existing facilities such as Troon Golf’s course under development in Ajman, is certainly helping to drive

As the Middle East works to perpetuate its golf offering with new high-end courses and well-attended tournaments, the region’s enviable status as a leading golf hub

is helping to attract growing numbers of bucket list golfers, avidly travelling to tick the world’s best courses off their tally.

Commenting on Dubai’s ability to satiate these eager course collectors, Bin Mejren said: “For tourists, Dubai’s golfing offer provides a number of ‘must-play’ courses, such as the Majlis at Emirates Golf Course and the Earth Course at Jumeirah Golf Estates. The opportunity to play on a course that the likes of Tiger Woods and Rory McIlroy have played is a major attraction and is the reason Dubai has a long-standing presence on the international golf circuit.”

Courses built by celebrity golfers such as Colin Montgomerie or Nick Faldo also have a great deal of pulling power.

Commenting on his projects in the region, Montgomerie said: “All of my projects to date have been in the luxury sector. There is a never-ending drive within the market to be the best. This continually pushes innovation and quality ever higher – this year’s ‘best’ will be superseded by next year’s ‘best’ and so it will go on perpetually."

One stop shop With courses across the Middle East fast reaching the prestigious ranks of top tourism hotspots, renewed importance is being placed on the presence and proximity of alternative offerings for post-golf entertainment.

“It’s important that guests experience all the wonderful offerings that are parked just outside our doorstep on Yas Island,” said Tjader. “Yas Waterworld, Ferrari World, Yas Mall, Yas Marina Circuit, Yas Marina and Yas Beach – we try to introduce the golf tourists to all the other facilities Yas Links can offer.”

The Ritz-Carlton, Bahrain Hotel & Spa has also been profiting from the appeal of additional facilities such as fitness and wellness centres as Soufiane El Allam, director of sales and marketing, The Ritz-Carlton, Bahrain Hotel & Spa explained: “This year the golf crowd seem to enjoy the combination between fitness and rejuvenation at the Royal Spa.” Fitting in snugly with the luxury lifestyle image being carefully curated across the UAE, this noteworthy increment in the penchant for golfers to seek out the added benefit of surrounding high-end offerings, is having positive repercussions in prevalent golf centres such as Dubai and Abu Dhabi.

“The UAE embraces the ‘Country Club’ lifestyle within its facilities, offering a home-away-from-home atmosphere,” commented Chapleski. “Many clubs also have swimming, squash, tennis, and gym facilities for their members to enjoy. It is much more about creating an experience,

rather than simply a game of golf.”

Development projects around the Middle East are cashing in on this propensity for an affluent standard of living, juxtaposed with the region’s rise in golf tourism fame, building luxury communities complete with top-of-the-range courses.

Luxury real estate developers, DAMAC Properties and The Trump Organization are currently developing AKOYA by DAMAC and AKOYA Oxygen master community developments. Launched in mid-2013, AKOYA by DAMAC includes mansions, villas, luxurious

Attracting new feeder markets to the game not only widens the audience, but also fuels the fire of constant evolution and progress within the sport. apartments and a retail centre all surrounding The Trump International Golf Club.

Speaking about the master development Niall McLoughlin, senior vice president, DAMAC Properties said: “We expect AKOYA

by DAMAC to be one of the most desirable golf communities anywhere – indeed the project has already been named the Best Golf Development in the world at the most recent International Property Awards.”

Following the unprecedented success of AKOYA by DAMAC, the two companies teamed up again to co-create and operate Trump World Golf Club, Dubai situated at the heart of the AKOYA Oxygen master community development and due to open for play by the end of 2017.

with company getaways taking the spotlight in the Middle East.

Referring to the development in Abu Dhabi, Tjader said: “A major trend has been small golf societies and corporate groups that visit the emirate from a nearby country for a golf getaway. We feel it’s important to provide them a first class golf and leisure experience.”

Taking full advantage of the region’s established status as a leading arena for business tourism, many courses and clubs are also benefiting from corporate travellers staying on an extra day to enjoy the golfing facilities available.

“Golf isn’t just for leisure, this influx will also affect the business traveller, as more and more professionals make their travels East and West, utilising the UAE as the perfect stop over point.

With the ability to tag on an extra day and the abundance of leisure and cultural amenities, we see this as remaining an integral part of our venue’s business models,” said Chapleski.

Courses such as Jebel Ali Golf Resort are constantly adapting their packages and offerings in response to these changes in the habits of the golf market, as Stuart McMurdo, golf operations manager, Jebel Ali Golf Resort said: “We have developed our corporate packages to enhance companies’ golfing experiences in line with their corporate strategies. The changing nationality of our customers has also forced us to be more diverse in our service.”

Indeed a notable shift East has been observed across golfing facilities in the Middle East, with an unprecedented rise in affluent Asian markets starting to explore the potential of the area.

According to Chapleski, Asia’s outbound golf market is due to grow significantly in the next few years, in an industry progression which will have an impact on both the Middle East and the rest of the world. “Golf with the Asian population is improving yearly. Troon is actively pursuing ways to attract more Asian golfers. Flight routes, frequencies and airline options have been improving for a number of years, closing the gap between the UAE and the rest of the world."

Attracting new feeder markets to the game not only widens the audience, but also fuels the fire of constant evolution and progress within the sport as companies, clubs and courses work to adapt their offering to the changing needs of new target groups.

“You always need to re-invent yourself as the market of golf changes quickly and you need to appeal to a larger audience with different offers,” said Stephen Havrilla, general manager, The Royal Golf Club, Bahrain.

Corporate driver Reputed as an affluent sport, enjoyed by the upper echelons of society, golf has traditionally been an alternative meeting place to the stuffy confines of the boardroom. As corporates continue their penchant for the greens, the trend seems to be evolving,

The region’s consistently high level of course quality has cemented its status as a golfing hub for players and events, encouraging an ever-widening audience of feeder markets to enjoy its lush greens.

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premium picks A CITY BLESSED WITH NATURAL BEAUTY, MEMORABLE CUISINE AND A FASCINATING, MULTI-LAYERED URBAN HEART, ENVER DUMINY, CEO, CAPE TOWN TOURISM REVEALS HOW THIS ABUNDANT CITY IS RENOWNED FOR OFFERING SUPERB DELUXE EXPERIENCES FOR AN ARRAY OF VISITORS, RANGING FROM PLUSH SPAS, UNIQUE SHOPPING EXPERIENCES, TO A PLETHORA OF OUTDOOR ACTIVITIES THAT EXCITE THE SENSES AND BRING VISITORS CLOSER TO NATURE.

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SKY HIGH The most spectacular way of taking

in the beautiful Cape Town scenery, is from the

air flying in a helicopter. On take off, the first striking images will be of Table Mountain, the Cape Town Stadium and the City Bowl. Visitors can either circle around Robben Island, hover all along the Peninsula coastline toward Cape Point or charter to the winelands for a lunch.

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SHIMMERING SPLENDOUR Appealing to the high-

net worth visitor, there is no better city to shop

for gold and diamonds than in Cape Town. Offering supreme exclusivity, quality and personalised service, the city gratifies with a number of local designers and manufacturing jewellers, such as Shimansky, Prins & Prins and Royal African Diamonds.

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CULINARY FEAST Revered as one of the best res-

taurants in South Africa, the Test Kitchen is based

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IMMERSIVE RELAXATION Promising splendid

views overlooking the Atlantic Ocean, Twelve

in the heart of Cape Town’s design district and owned

Apostles Spa, a five-star hotel and spa, is known for

by renowned chef, Luke Dale Roberts. Visitors can

its individual and secluded open-air treatment rooms

expect a chic African-inspired ambience and a unique

that can be found tucked away in the mountain brush.

approach to their food tasting experience.

Many of the treatments on offer are built around indigenous fynbos (natural shrubland vegetation occurring in a small belt of the Western Cape of South Africa) unique to Cape Town, or renowned therapy brands.

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premium picks menaluxury.com

AMOUAGE PERFUMES PRESENTS...

TO P F IV E F R A G R A N CE S B Y A M O U A G E Enchanting the most discerning of clientele with finely blended perfumes, created using the highest quality of rare and luxurious ingredients, Amouage perfumes are developed according to Christopher Chong, creative director, Amouage Perfumes’ inspirational vision. Here, he takes ttgmena luxury through the brand's top five fragrances:

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Epic Woman This is a spicy, floral, oriental fragrance that opens with silken top notes of cumin, pink bay and cinnamon that pervades to a bouquet of delicate and dewy damascene rose, geranium and jasmine accented with tea in the heart.

Memoir Woman

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Represented by the Black Swan, Memoir Woman is the man’s alter ego and manifests with a spicy fusion of absinthe.

Redolent tuberose is deconstructed to its core and reassembled in a white floral accord with lisylang and orange blossom.

Opus VII The woody and leather fragrance was crafted with the true perfume connoisseur in mind, irrespective of age or gender. Opus VII submits to a powerful sensation of liberation and euphoria with galbanum and warm woods set against the reincarnation of the resin notes.

Fa t e M a n A post-modern fragrance, Fate Man creates a sense of beginning with fresh notes of citrus, absinthe and sharp ginger.

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Jubilation 25 for Woman Commemorating Amouage’s 25th anniversary, this fragrance is a timeless classic unveiling with rare and unusual top notes of ylang ylang, lemon and tarragon.

accessorise me...

TTGMENA LUXURY SELECTS SOME OF THE MUST-HAVE ACCESSORIES FOR YOUR TRAVELS IN 2015

TRAKDOT // LUGGAGE TRACKER Trakdot employs newly patented micro-electronics and ground-based cellular telephone technologies to track and report.

When in luggage and in an aeroplane cargo hold, Trakdot’s patented technology shuts off its transmit-and-receive capability and enters 'aeroplane mode'. Once back on the ground, the same technology 'awakens' Trakdot and employs the local cellular network to notify the owner. www.trakdot.com

GRAFF // MASTERGRAFF ULTRA FLAT 43MM The MasterGraff Ultra Flat Tourbillon features a tourbillon driven hand wound movement – the Graff Calibre 4 – which took Graff's horologists over a year to develop The MasterGraff Ultra Flat Tourbillon is a trump in both horology and design, successfully combining two seemingly incompatible features of fine watchmaking; minimal thickness and stunning flying tourbillin. www.graffdiamonds.com

BUCCELLATI // JEANNE TOUSSAINT BAG - TOTE BAG The Jeanne Toussaint Fine Leather Goods collection is an ode to that Cartier muse of the 1920s, highly esteemed for her audacity and elegance. A line of bags adorned with graphic lines and jewellery clasps, each piece requires the full range of expertise of the most skilled leather goods craftsmen, from the selection of the finest leathers to the well-honed precision of the hand finishing. www.cartier.us

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Thousands gather in Dubai to cheer tennis stars, such as Roger Federer, at sports’ latest and most exciting spectacle, the Coca-Cola International Premier Tennis League (IPTL) presented by Qatar Airways.

The glamourous cast of Farah Khan's Happy New Year attend the international premiere of the Bollywood movie, held at Atlantis, The Palm in Dubai, where most of the film was shot.

Gracing Dubai with French elegance, Sofitel Luxury Hotels officially launches Sofitel Dubai Downtown welcoming more than one thousand revered regional and international guests, dignitaries and VIPs.

Celebrity Gwyneth Paltrow launches British Airways’ A380 to Singapore, by posing for a gravity-defying photo shoot, which saw her suspended in a British Airways Club World seat in Marina Bay Sands’ infinity pool.

Emanating romance and class, Paris has been graced with the opening of the exquisite Hilton Paris Opera, following an intense $50 million renovation project.

EXPANDING HORIZONS

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s the airline industry continues to soar to new heights,TTG presents the latest network expansions from regional and global carriers.

1. Marking its entry into the Chinese market, Air Arabia has launched non-stop services to Urumqi in Western China.

2. Air Seychelles has expanded its reach in the MENA region by adding Amman, Jordan to its codeshare agreement with Etihad Airways.

3. EGYPTAIR has announced the re-operation of its direct flights between Cairo and Jakarta.

4. Emirates Airline will be adding a 13th weekly flight between the West Bengal capital, Kolkata, and Dubai on March 29, as well as starting to operate a larger Boeing 777-200ER on the route as flight numbers EK 570 and EK 571.

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CONDE NAST TRAVELLER LUXURY TRAVEL FAIR The shortest way to the Russian Luxury Travel Market

THE FACTS

EVENT PROGRAMME:

TUESDAY, MARCH 17

WHEN: March 17, 2015 WHERE: Moscow, Russia THE DESTINATION: Moscow is infused with opulence and luxury is deeply embedded within its history. It therefore comes as no surprise that this destination has been chosen to make the second edition of this high-end event come to life.

TIME: 10:00 Event: Registration opens for exhibitors/doors open for exhibitors only Where: Hotel Metropol TIME: 10.30 Event: Registration opens for visitors/doors open

Condé Nast Traveller Luxury Travel Fair - an event dedicated to all aspects of luxury tourism - will take place for the second time in one of Moscow’s most historic buildings, the Hotel Metropol, featuring specially chosen professionals in luxury tourism for a private, one-day, B2B event.

Viktor Dimitrov, event director, Condé Nast Traveller Luxury Travel Fair

Condé Nast Traveller Luxury Travel Fair is the only luxury travel trade event in Eastern Europe officially recognised by the UNWTO.

TIME: 10.55 Event: Exhibition begins TIME: 11:30 – 12:30 Event: First conference session (registration required)

THE VENUE: Hotel Metropol, Moscow EVENT SYNOPSIS: Taking place in Moscow’s iconic Hotel Metropol, Condé Nast Traveller Luxury Travel Fair is the only luxury travel trade event in Eastern Europe officially recognised by the UNWTO. The event allows hand-picked participants opportunities to connect with luxury travel companies in a one-of-a-kind, exclusive environment. Key seminars will additionally allow attendees to benefit from learning more about the travel trade with important insight from leading brands, as well as noteworthy professionals.

TIME: 13:00 – 14:30 Event: Lunch in the social meeting lounges and VIP lounge TIME: 15:10 – 16:10 Event: Second conference session (registration required) TIME: 17:10 – 18:10 Event: Third conference session (registration required) TIME: 19:15 – 22:00 Event: Official Condé Nast Traveller Luxury Travel Fair evening event

each registered delegate the possibility to organise up to 25 meetings for the day, which is up to 75 pre-scheduled meetings per company. No other travel trade event in Eastern Europe provides such a unique opportunity. The Fair creates an environment where visitors can meet more than 800 leading representatives of the tourism industry, corporate

remarked on the exclusive event: "Condé Nast Traveller Luxury Travel Fair is the only luxury travel trade event in Eastern Europe officially recognised by the UNWTO. The 2014 edition became the largest in scale luxury travel trade event in Eastern Europe with more than 3,000m2 of richly decorated by top international designers and florists.”

He noted: “Condé Nast Traveller Luxury Travel Fair is the most technologically advanced travel trade event in Eastern Europe.”

"The unique Meeting Planner gives

clients and media from an array of Eastern European countries selected by Condé Nast. The unique hosted buyers programme offers 120 handpicked travel representatives a true fivestar experience, including the best limousine transfers and accommodation.

The carefully chosen 150 VIP buyers are the top management of the most influential and respected travel companies in Eastern Europe," Dimitrov concluded.

DATES FOR YOUR DIARY ITB Berlin

ILTM Japan MITT

WTM Latin America

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March 4-8 • Germany March 16-18 • Japan March 18-21 • Russia

April 22-24 • Brazil