March 2019 by TTG MENA

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Update TURKEY

MARCH 2019

Awareness SWITZERLAND

In Vogue

Spotlight TUNISIA Iconic Bounce Back

INSTINCTIVE DECISIONS Using their intuition, Greece and Cyprus move in exciting new directions to further streamline their tourism segments

ISSUE 328

Exhilirating Exploration

Exclusive INTERVIEW Shaza Hotels

CONTENTS > YOUR GUIDE 04

NEWS & CALENDAR

INTERVIEW

ITB SEASON elcome to the March edition of TTG MENA! To those of you who are picking up this

issue at ITB Berlin, I would like to wish you

DESTINATION GREECE & CYPRUS

a fruitful show! This month’s edition is a truly interesting one. We have a fantastic interview with Chris Nader, the vice

president – development of Shaza Hotels, who sheds

UPDATE TURKEY

light on the company’s exciting expansion plans. Also featured in this issue is a wonderful Greece & Cyprus report. If you haven’t visited these beautiful

AWARENESS SWITZERLAND

destinations yet, I advise that you do, because they will tantalise every sense with their fantastic food, culture and people, and will see to any travel craving

you might have! I may be slightly biased as we are

SPOTLIGHT TUNISIA

A LETTER FROM... Wishing you all a beautiful month ahead!

based in Cyprus, but they are both fabulous holiday options for the whole family. Don’t forget to check out our Turkey and

PEOPLE ON THE MOVE

Switzerland reports, as well as our spotlight report on Tunisia written by yours truly, which sheds light on the country’s tourism industry progress and

regeneration.

SOCIAL HUB

March 2019

ttgmena.com

Tatiana Tsierkezou

TTG MENA Editor

NEWS

Exhibition

Calendar

SEAMLESS JOURNEYS

2019

ollowing the successful 2018 edition of WTM London, a record $4.4 billion in industry deals is expected to be generated, overtaking the 2017 figure of $4.02 billion. “I am delighted with the record amount of

MARCH 6-10 ITB Berlin 2019, Germany www.itb-berlin.com

business conducted at WTM London 2018,” said senior director, WTM London, Simon Press.

APRIL 15-17 5th Theme Parks and Entertainment Development www.themeparks.iqpc.ae APRIL 28 - MAY 1 Arabian Travel Market 2019, Dubai, UAE www.arabiantravelmarket.wtm.com MAY 21-23 IMEX Frankfurt, Germany www.imex-frankfurt.com JUNE 5-7 CONNECT, Cagliari, Italy www.connect-aviation.com

Jazeera Airways has

and retail opportunities. The

introduced convenient

carrier has also launched a

the event where ideas arrive and a must-attend for

self check-in kiosks at

dedicated Help Team in the

national and regional tourist boards, global brands,

Kuwait International

terminal and has created

luxury and technology companies.”

Airport’s Terminal 5.

a 24-hour Terminal 5 call

Travellers can now seamlessly check in

CEO, Jazeera Airways,

With the global travel industry growing from strength to strength, over $1.82 billion worth of trips are anticipated in 2019, with this number

Rohit Ramachandran said:

expected to increase to $2.3 billion by 2030.

passes and baggage tags

“These additional amenities

Inbound tourism to the UK is approaching 40

in less than 60 seconds.

and services at our dedicated

million trips annually, while Brits make almost 73

Jazeera Terminal are raising

million outbound trips each year.

check-in kiosks, the

the level of the passenger

airline has introduced

experience that customers

per cent rise in visitors to WTM London 2018. The

free WiFi at its gates

can benefit from when flying

exhibition welcomed a record 32,462 visitors

in Terminal 5, which is

Jazeera Airways at Kuwait

in total.

home to new F&B options

International Airport.”

TWO SEASONS BRAND DEVELOPMENT Al Ghaith Holdings’ Two

resort in Dakhla, home to

ambitious expansion in

Seasons Hotels brand

120 rooms, and the second

the Middle East and North

will be launching its first

will be a boutique hotel in

Africa, as well as big cities

property in Dubai in 2021,

Rabat with 22 villas.

spanning the globe.

following the rebranding of

Managing director, Two

Gloria Hotel & Apartments.

Seasons Hotel Management,

Hotel Management, Dr.

Freddy Farid declared: “The

Gaith bin Hamel Al Ghaith

construction in Dubai, and

creation of our home-grown

Al Qubaisi said: “Two

upon development, a total

brand and the upgrading

Seasons is expanding at a

of 188 lifestyle hotel rooms

of our current property will

robust pace and projecting

and 256 apartments will

certainly enhance our guest

itself into the future. Our

launch in 2021.

interaction, by offering

hotels answer and reflect

Looking further afield to

centre service (176).

“This success firmly positions WTM London as

and print their boarding

As well as the self

JUNE 13-16 ITE Hong Kong, China www.itehk.com/

Two plots are under

$4.4 BILLION IN INDUSTRY DEALS

Emphasising this impressive growth was a four

HAWANA FIESTA

Chairman, Two Seasons

personalised service and

the growing and changing

North Africa, Two Seasons

quality standards to our

trends towards the

Muriya’s popular Integrated Tourism

will be inaugurating two

customers.”

specialisation of hospitality

Complex, Hawana Salalah, has launched

products that cater to a

Hawana Fiesta, a weekly event that

variety of travellers.”

promotes Dhofari Small and Medium

hotels in Morocco by 2022. The first will be a beach

Over the next five years, Al Ghaith Holding has

4 March 2019

Enterprises (SMEs) to European tourists.

We created the Hawana Fiesta to provide a memorable experience for tourists.

The unique event warmly welcomes more than 2,000 tourists each week. It promotes the services and products of local SMEs,

memorable experience for tourists and

while simultaneously informing tourists of

Dhofaris, but also to support the local

Oman’s rich cultural heritage. Visitors can

community. We are working hand in

buy beautifully handcrafted items, local

hand with our partners to empower

frankincense and handmade perfumes;

SMEs and are committed to supporting

witness the expertise of the country’s henna

them in creating strong and stable

artists and cartoonists; and indulge in

businesses.”

homemade delicacies.

Ideal for visitors of all ages, Hawana

Destination director, Hawana Salalah,

Fiesta offers live music, dance and fire

Ahmed Salem declared: “We created the

shows, a children’s disco, face painting

weekly Hawana Fiesta so as to provide a

and a bouncy castle, plus much more.

ttgmena.com

NEWS

NEW BOUTIQUE HOTEL FINESSE

SAUDI EXPANSION

Campbell Gray Hotels has made headlines in the wake of its official debut in the GCC region, with the inauguration of The Merchant House in Bahrain. A new-to-the-market boutique hospitality option, The Merchant House boasts 46 suites. Facilities are inclusive of a stunning library with

FORTIFIED TRAVEL & TRADE LINKS The German National

and entertainment, aiming

Tourist Office (GNTO)

to capture the attention of

successfully concluded

Kuwaiti families and children.

a brand activation event

Guests enjoyed a

almost 1,000 books, which has been curated especially for The Merchant House; the all-day Café Gray, located in the lobby; and Indigo restaurant and bar on the eighth floor, which boasts a stunning outdoor garden terrace. Other key facilities featured at The Merchant House

Radisson Hospitality has

rooms, an all-day-dining

announced plans to add

restaurant, one meeting

include an emerald green rooftop pool and adjoining

two new gems to its KSA

room, male and female

gym, as well as a luxurious PureGray Spa, offering a

portfolio: Radisson Hotel,

gyms, and individual

comprehensive menu of relaxing treatments.

last month at Souk

musical performance by a

Makkah Al Rahma and

male and female prayer

Safar, located at The

traditional Bavarian band in

Park Inn by Radisson Hotel,

rooms; while the upper-

Avenues mall in Kuwait.

‘Lederhosen’ outfits, as well

Makkah Al Rahma.

midscale Park Inn by

The promotional

as delicious German pretzels,

The new properties are

Radisson Hotel, Makkah

event, organised in

which were handed out by

scheduled to open for

Al Rahma will comprise

cooperation with

promotional staff in typical

business in Q2 of 2021.

150 standard rooms, an

Lufthansa and

Bavarian ‘Dirndl’ dresses.

Both of the hotels will

Munich Airport, took

Lufthansa and Munich

stand in the Mahbas Al-Jin

one meeting room,

place over a two-day

Airport further enticed the

district of Makkah.

male and female gyms,

period and featured a

audience with competitions

number of activities

and exclusive offers.

Radisson Hotel, Makkah Al Rahma will offer 190

March 2019

ttgmena.com

all-day-dining restaurant,

and individual male and female prayer rooms.

NEWS of hotels in exclusive destinations, infused with art and culture, authenticity, detail and discretion.

MAKKAH COLLABORATION

Spain-based Barceló Hotel Group has assumed operations of the hotel following the inking of a management agreement between CEO, Seven Tides, Abdulla bin Sulayem and chief development officer, Barceló Hotel Group, Jaime Buxó. “Barceló Hotel Group was

GROUND-BREAKING TRANSFORMATION

Hyatt and KSA-

guestrooms and suites, as well

appointed to manage DUKES

based Jabal Omar

as 200 residences.

Dubai because it is a dynamic

Development

and flexible hospitality

Company

was group president – Europe,

company, with a wealth of

have finalised

Africa, Middle East and

experience in running luxury

management

Southwest Asia, Hyatt, Peter

international resorts,” bin

agreements for a

Fulton: “We’re honoured to

Sulayem stated.

brand-new Hyatt

work together again with

Centric property in

Jabal Omar Development

Makkah.

Company on the second

Speaking on the project

even Tides recently

the popular Palm Jumeirah, is set

appointed Barceló

to transform into DUKES Dubai

Hotel Group as the

– A Royal Hideaway Hotel. It will

Hideaway Hotel comprises 279

new operator of its five-star

represent the very first property

rooms, including 64 suites and

Jabal Omar Hyatt

Hyatt hotel in the holy city of

DUKES Dubai.

in the region under the Royal

a women-only Duchess Floor,

Centric Makkah Hotel

Makkah. Together, we hope to

Hideaway Luxury Hotels & Resorts

plus 287 fully furnished hotel

and Residences,

strive towards the Kingdom’s

brand, whose portfolio comprises

apartments.

scheduled to open in

goal to attract more than 30

2023, will form part

million tourists by 2030.

DUKES Dubai, which stands on the west trunk of

DUKES Dubai – A Royal

WARM DESTINATION

"The Jabal Omar Hyatt

integrated real estate

Centric Makkah is being

development, in a

designed to accommodate the

prime location close

unique needs of both visitors

to the Grand Mosque

and pilgrims, and will offer

of Makkah. The hotel

a contemporary hospitality

will be home to 196

experience," he added.

HIGHPERFORMING MARKET

EMERALD ISLE ALLURE UAE travellers to Ireland have increased by 63.7 per

Dubai’s Department of Tourism & Commerce

cent year-on-year, following the introduction of a visa waiver for Emiratis last year.

of the Jabal Omar

Marketing (Dubai Tourism) successfully completed its Al Manara, a Luxury

ultimate warm destina-

participation at the 26th edition of South Asia’s largest

Collection Hotel, Saraya

tion in Jordan, due to its

travel and tourism exhibition, SATTE 2019.

cent rise in travel arrangements made 14 days in ad-

Aqaba has teamed up

beautiful weather all year

Dubai Tourism gathered the emirate’s network of

vance of travelling from this market, including a nine

with the Aqaba Special

round and the captivating

industry stakeholders across the public and private

per cent increase in bookings made within three

Economic Zone Author-

touristic attractions it em-

sectors to share key market insights at the event,

days of travel.

ity (ASEZA) for its annual

braces,” complex general

which was held in India. SATTE 2019 offered a

Aqaba Carnival winter

manager, Al Manara, a

valuable platform for partners to strengthen business

solo travellers from the UAE, with room nights and

campaign, which high-

Luxury Collection Hotel,

opportunities and forge new relationships with leading

average booking values also having witnessed im-

lights tourism in Aqaba

Saraya Aqaba, Gregory

B2B and B2C travel professionals.

pressive year-on-year growth.

and encourages locals to

De Clerck declared. “We

visit the charming seaside

believe, with all the cur-

are testament to our commitment to one of our

destination.

rent projects and invest-

key source markets, guiding our efforts to continue

ments dedicated to this

developing agile strategic programmes that prioritise

Official reports by dnata Travel indicate a 55 per

dnata Travel also recorded a nine per cent jump in

On the news, CEO, Tourism Ireland, Niall Gibbons said: “The draw of Ireland for GCC travellers was undeniable last year and we’re proud to welcome more

Throughout the Aqaba

“Dubai Tourism’s ongoing initiatives across India

visitors to our country every year. Visa-free travel

Carnival season, the

beautiful city, Aqaba has

in-depth analysis of our audience’s travel preferences,”

was a historic step for Ireland-Emirati relations, and

luxury property will offer

all the good potential to

CEO, Dubai Corporation for Tourism and Commerce

we’re delighted that more people are able to see all

a number of diverse pack-

become the centre of

Marketing, Issam Kazim remarked.

that we hold dear to our hearts – be it the diverse

ages and promotions on

tourism and business in

Following exponential growth in overnight visitors

and rich landscape, the welcoming locals, hearty cui-

room reservations, F&B

Jordan and the region.”

from India to Dubai, the event offered a clear indication

sine or the vibrant culture of the island.”

and treatments at its spa.

Al Manara is found

of India's continued prominence as one of the emirate’s

“We always strive to position Aqaba as the

6 March 2019

within close proximity to

top source markets, closing the first 11 months of 2018

the city's key attractions.

with a record 1.8 million visitors.

ttgmena.com

NEWS

DEDICATION TO INDIA

A NEW VIBE IN DUBAI The city of skyscrapers

the region, W Dubai – The

welcomed W Dubai – The

Palm combines the city's

REBRAND IN BAGHDAD

Palm last month, marking

unique allure with the

W Hotels Worldwide’s first

brand's bold design and

W Escape property in the

dynamic lifestyle, and

region.

gives it a locally relevant

Rotana recently inked an

controlled indoor and

stylish accommodation in

agreement with Al Ibaa

outdoor Olympic-sized

beautiful surroundings, as

home to 350 stunning

Company to transform

pools, and children’s play

well as fabulous culinary

rooms, six amazing

Baghdad’s popular Babylon

facilities.

options and much more.

F&B outlets, multiple

Visitors are guaranteed

Hotel into the Babylon Rotana Baghdad. As well as 284 rooms

CEO, Rotana, Guy Hutchinson declared: “We are delighted

ollowing the launch of flights to Kozhikode in Kerala last month, flydubai now offers 30 weekly services

President and

twist.” W Dubai – The Palm is

swimming pools, the

managing director –

signature AWAY Spa and

The new, three-times-weekly service to the airline’s

Middle East and Africa,

the FIT gym. The hotel

to and from eight Indian cities.

and suites, Babylon Rotana

with the signing of the

most recent destination connects Dubai International

Marriott International,

also boasts over 2,000m2

Baghdad features five

agreement to operate

(DXB) to Kozhikode Calicut International Airport (CCJ).

Alex Kyriakidis remarked

of event space, including

dining venues, an extensive

the Babylon Rotana

“As the first Dubai-based carrier to operate direct

on the development: “We

a 1,215m2 Great Room

business centre, fully-

Baghdad. This new

flights from Dubai to Kozhikode, we expect this route to

are excited to bring the W

ideal for weddings and

equipped meeting rooms

milestone is closely

be very popular for travellers from the UAE to the region,”

brand to Palm Jumeirah.

special events.

and event venues, and a

aligned with our vision

remarked CEO, flydubai, Ghaith Al Ghaith.

As our first W Escape in

ballroom that can host up to

to further deepen

600 guests. Other notable

our footprint in the

codeshare with flydubai, offering travellers more flexibility.

facilities include tennis

region and cement our

Emirates Airline passengers booking under the codeshare

courts, Bodylines Fitness &

leadership position in the

will receive complimentary meals onboard flydubai flights,

Wellness Club, temperature

hospitality sector.”

as well as the standard Emirates baggage allowance.

Following this new route launch, Emirates Airline will

March 2019

ttgmena.com

INTERVIEW

UNDENIABLY UNIQUE Establishing itself as an industry leader, Shaza Hotels – a brand not to be underestimated by any means – expertly infuses authentic hospitality from the Silk Route and traditional Arabian elements into its portfolio. Vice president – development, Shaza Hotels, Chris Nader illustrates to Aleksandra Wood the company's vision, as well as major expansions plans in the pipeline

: For travellers who have not yet visited

Alliance (GHA) reaching 13 million members

your properties, tell us why Shaza Hotels

that allows us to attract travellers from all

stands out from the rest?

over the world. The source markets are determined by the destination we are in.

It is so difficult for a hotel brand these days to

Shaza Hotels welcomes guests from all

be distinct and stand out. I feel privileged to be

origins, cultures and religions. The diversity

part of a hotel group that is truly unique. Why?

of our hotels enables us to serve a wide range

We are the leading international hotel group

of market segments, from luxury to upscale,

that exclusively operates alcohol-free hotels

while providing a superb choice to our guests,

with halal food only – be it in the Middle East,

including the new generation of travellers.

Europe or Asia – while proudly showcasing the cultures and hospitality of countries along the

: What do you look forward to the most

Silk Route, with a focus on Arabian hospitality.

in 2019? Are there any global or regional

So, the promise of our brand is unique and this

brand expansions you can share with us?

comes from the core of what we do. Shaza Hotels undeniably stands out, which makes it

2019 is a very significant year for us, with

even more interesting for me to develop this

seven new hotels opening in quick succession.

brand around the world.

With these properties, we will be entering some of the most sought-after destinations in

: What are your current source markets and what type of traveller do Shaza Hotels’ properties welcome?

the Arabian Peninsula, such as Riyadh, Dubai, Sharjah, Doha and Salalah. The latest developments, along with our existing properties in Madinah, Makkah and

We have a large distribution capability and a

Muscat, will boost our portfolio of operating

strong loyalty programme with the Global Hotel

hotels to 10 – our biggest milestone to date.

8 March 2019

ttgmena.com

INTERVIEW In addition, we have two other projects under development, with Mysk Kuwait expected to open in 2020, [followed by]

: How well have your hotels adapted to accommodating the numerous trends in the tourism industry?

Shaza Jeddah in 2021. We are also negotiating two Mysk properties in Dubai, one Mysk property in Jeddah, two resorts

With a global trend towards experiential travel, hotels are no longer about offering accommodation,

in Indonesia and one luxury Shaza hotel in the UK, all of which

but about integrating the lifestyle of guests with the local community and the environment. We are

we hope to secure and announce soon.

opening three unique projects in the UAE soon that we will officially announce in the next few days.

In terms of expansion, our goal is to have 30 per cent of our

These have been specifically created to offer experiential stays, during which guests get to discover

portfolio outside the GCC, focusing on high-growth markets

the ecosystem alongside the history and culture of the emirates. Also, our award-winning global

such as Turkey, Egypt, Indonesia and Malaysia, where we see

loyalty programme, DISCOVERY, allows our guests to enjoy unique local experiences, recognition

great potential for our brands and have various projects

and perks across over 500 hotels, resorts and palaces in 75 countries.

under discussion. : What is the most challenging aspect of being a successful hospitality brand and how : When choosing a location for new properties, what

does Shaza Hotels overcome these challenges?

does Shaza Hotels look for? I think in order to be successful in our industry, a brand must have a distinct value proposition and Our brand particularly appeals to travellers seeking a family-

be unique. It is essential to offer authentic and compelling experiences to travellers and to â&#x20AC;&#x2DC;surprise

friendly environment, looking for a wellness experience or

and delightâ&#x20AC;&#x2122; guests at every step of

wanting to explore authentic hospitality from the Silk Route.

their journey.

We must choose properties that are located in markets that

At Shaza, it has taken us several years to develop the brand, as we wanted to ensure that we

can attract such travellers, near demand generators that

remain true to the cultures that we represent, and we are very proud with what we

appeal to them and with owners who share our values. We

have achieved.

tailor each hotel to the target market, the location and the

The challenge we faced when we launched our brand was to identify the hotel owners or

vision of the owner. We do not cookie cut. Currently in our

investors who would be interested in our unique positioning. They were out there, but they were

portfolio, we have a mix of city hotels, resorts, eco-retreats,

not necessarily your typical experienced owners who already have several hotels. Some were not

boutique hotels, serviced apartments and hotels catering to

even on our radar. So, it required a lot of research, networking and patience in order to reach our

pilgrims. It is quite a diverse portfolio, which makes my job

current milestone.

even more interesting.

March 2019

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DESTINATION GREECE & CYPRUS

INSTINCTIVE DECISIONS

Emboldened by flourishing visitor numbers, and driven by an iron will to be classed among Europe’s top-tier destinations, Greece and Cyprus are using their intuition to streamline their tourism sectors. Aleksandra Wood writes reece and Cyprus are fully-equipped

NUMBERS DON’T LIE

to woo global travellers with their incomparable glistening shorelines, year-round warmth, historic sites

According to data released by the Cyprus Tourism

dating back to the fifth century B.C. and a

Organization, the number of arrivals from January

world-recognised reputation for exceptional

to December 2018 reached 3,938,625, representing

hospitality.

a total increase of 7.8 per cent in comparison to the

The culture-infused destinations have been

previous year. The UK maintained its position as

fondly reflecting on the fruits of their labour

the top market for the year with 1,27,805 arrivals,

following a successful touristic year, with

followed by Russia with 783,631 arrivals and Germany

statistics indicative of ever-positive results.

with 189,200 arrivals.

“2018 was a fruitful year for Louis Hotels,

“Some of the [nation’s] strongest points during

both in Greece and Cyprus, with very high

2018 included the stable political situation, the

occupancy levels, namely in the latter nation,”

continuous renovations by hotel owners to improve

explained chief of sales and marketing, Louis

their services, the record number of travellers arriving

Hotels, Popi Tanta.

at the Larnaca and Paphos airports – reaching more

She continued: “The tourism industries in

than 10 million, and the high-end technological

Greece and Cyprus have followed a growth

advances that allow travellers to utilise online

trend since 2015, not only in terms of the

websites and applications to make their holiday

number of arrivals but also in terms of the

arrangements safely and quickly,” general manager,

quality and variety of the attractions and

Aeolos Cyprus Travel, Yiannis Tappouras told TTG.

services on offer.

10 March 2019

The wave of positive touristic inflow, much to ttgmena.com

DESTINATION GREECE & CYPRUS hoteliers’ delight, has resulted in an influx of arrivals from the MENA region. Countries such as

offering to elevated, year-round experiences. “The beach will always be crucial, but as more higher-

Greece’s hospitality market leader, Astir Palace Vouliagmeni S.A., has joined forces with the luxury brand

Jordan brought forth a staggering 77.6 per cent

end experiences become available – including athletic,

to inaugurate the Four Seasons Astir Palace Hotel Athens

boost in 2018 compared to the previous year,

economic and gastronomic experiences – we will witness

this month.

with 15,250 travellers arriving on the country’s

greater per capita spend by visitors,” Tanta remarked.

shores. Kuwait followed with a no less impressive

And what better way to entice discerning clientele

Following a more than $112.7 million renovation and rebrand, the hotel will comprise 300 rooms, suites

increase of 32.8 per cent in arrivals, while

than through individualised and tailored hospitality?

and luxury bungalows, as well as spa and recreational

Lebanon remained a loyal market with a 6.8 per

Throughout 2018, Louis Hotels has strengthened its

facilities, infinity pools, conference and events centres,

cent rise in visitor numbers.

villa collection, as part of a greater strategy to provide

plus more.

Tappouras opined: “Important partnerships with leading travel agencies and airlines helped to increase arrivals from the MENA markets

an alternative offering with heightened privacy and personalisation.

“Astir Palace has always been a landmark destination of international stature, located in the Athenian Riviera, one

“Personalisation is a worldwide trend in almost every

of the most coveted areas in Greece,” CEO, Astir Palace

to Cyprus. Due to the country’s geographical

industry, and tourism is not an exception. We expect

Vouliagmeni S.A., Stelios Koutsivitis elucidated. “We are

location, travellers from the MENA region are

more personalised demand from tourists regarding hotel

strongly committed to embracing its legacy and elevating

only three-four hours away.

facilities,” she added.

Astir Palace to a world-class premium destination. We

“It is pivotal that we find ways to make this

There is more than one way to entice the luxury

are excited to work closely with Four Seasons on one of

market grow even more, as it could add great

market in the tourism industry, as proven by Sixt Rent

the key areas of our redevelopment plan, to set a new

value to the country’s economy,” he added.

A Car Cyprus’ marketing and corporate sales director,

benchmark for luxury hospitality in the country.”

Meanwhile, highlighting an unfaltering

Michael Pnevmaticos: “We are increasing our luxury

Remaining active in the pursuit of further growth on

dedication to the MENA market, Louis Hotels’

car selection in view of the opening of new hotels that

the tourism front, industry movers and shakers in both

Tanta stated: “We are taking specific actions to

increase the number of high-standard customers, who

nations will continue to make dauntless decisions, as

entice this market, such as online and offline

expect to be able to rent quality cars from an exclusive

Tanta illustrated: “The high expectations of tourists,

advertising campaigns, taking part in trade

high-end fleet.”

combined with the intense increase in competition, will

exhibitions, as well as making use of the latest technology with webinars for agents.”

Meanwhile in Greece, the country is taking great steps

oblige us to keep investing in the tourism sector, which

towards perfecting its luxury tourism segment, with an

accounts for a substantial percentage of the GDP of both

impressive lineup of opulent openings this year, including

countries. To help sustain this, we will constantly make

is breaking some touristic records itself, having

the country’s first ever Four Seasons Hotels & Resorts

significant investments in our existing hotels, as well as in

welcomed 33 million arrivals in 2018 at its

property.

new ones, in both Greece and Cyprus.”

And just north of this beautiful island, Greece

airports and on its cruise vessels, according to research conducted by Fraport. The leading provider of airport services and traffic figures revealed that during the month of December, Thessaloniki Airport recorded 130,277 passenger arrivals – a 43 per cent rise on 2017 – while Athens International Airport witnessed a 20.6 per cent increase to 279,785 passenger arrivals during the same month.

INVESTMENTS IN ABUNDANCE

It is unsurprising that both of these burgeoning nations have witnessed excellent development within their respective tourism industries. Cyprus has long been investing in the diversification of its hospitality offering, with tourism providers striving to alter the destination’s popularity as a summer hotspot to a year-round destination. Tappouras declared: “The industry has mainly been upgrading its hospitality offering to welcome different kinds of travellers. From visitors with mobility impairments to visitors with different cultural and language backgrounds, most of the hotels have multilingual employees that can serve clients from various markets, such as Russia and Germany, and have rebuilt their hotels to be able to facilitate guests that need special care.” Nautical tourism is now a new focus for Cyprus’ tourism industry, and according to Tappouras, the country is in the process of building new marinas in Larnaca, Ayia Napa and Paphos, so as

The high expectations of tourists, combined with the intense increase in competition, will oblige us to keep investing in the tourism sector.

to be able to service yacht tourism. High-tier tourism is also becoming a primary focus for both Greece and Cyprus, as they move away from the traditional sun, sea and sand March 2019

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DESTINATION GREECE & CYPRUS

VALUABLE COLLABORATION

SYSTEM UPDATE

Radisson Hotel Group

president and chief

has signed a master

development officer,

development agreement

Radisson Hotel Group,

with Cyprus-based

Elie Younes remarked

SunnySeeker Hotels,

on the good news: “We

Cyprus Airways has upgraded its passenger

with the aim of driving

are excited to have

reservations system and is now using the Amadeus Altéa

the growth of the group’s

signed this master

Suite, a next-generation airline IT system.

portfolio on the island to

development agreement

six hotels by 2025.

with SunnySeeker Hotels,

The new technology will help to enhance the customer experience by delivering a more consistent and

The new agreement

with whom we already

DODECANESE HOSPITALITY

personalised service, developing new revenue streams

presents a valuable

have three hotels. We

and improving operational efficiency.

opportunity for both

are glad to extend our

hospitality entities

collaboration in a market

will also enable Cyprus Airways to meet passengers’

to capitalise on one

where we can grow our

needs in the future, as the airline continues on its journey

another’s industry

portfolio in line with an

home to over 370 suites and rooms, featuring a choice of

of expansion.

expertise, market position

aligned expansion plan.

private balconies, gardens and individual pools.

and global presence.

We thank them for their

Food and beverage options at the property will include

It will see Radisson

trust and the successful

eight restaurants, with both Mediterranean and Oriental

journey so far.”

flavours.

The upgrade to the Amadeus Altéa Reservation System

On the development, chief commercial officer, Cyprus Airways, Natalia Popova disclosed: “We are always

he opulent Ikos Aria, part of Greece’s Ikos Resorts hospitality brand, is set to open its golden gates this May.

Gracing the azure coastline of Kos island, Ikos Aria is

looking for ways to improve our passengers’ experience

Hotel Group work hand-

at every stage of their journey, and that includes the

in-hand with SunnySeeker

booking process. Our customers' expectations are

Hotels to develop and

existing portfolio in

including the Ikos Spa by Anne Semonin, Paris; indoor

changing at a rapid rate and moving to Amadeus will

deliver new hotels on the

Cyprus consists of three

and outdoor heated pools; and exceptional meetings and

allow us to not only meet but exceed these expectations

Mediterranean island.

Radisson Blu and Radisson

events facilities, including a meetings team that is highly

-branded properties.

experienced in organising events of all sizes.

in the years ahead.”

Executive vice

TOTAL RESORT REVAMP

Radisson Hotel Group’s

Once opened, Ikos Aria will offer a number of facilities,

RESORT FOR THE YOUTH The highly anticipated Casa Cook Chania, the

young children and teens,

latest addition to UK-based Thomas Cook’s Casa

who will be able to enjoy

Cook hospitality brand, is set to launch in May on

cooking classes, painting

the island of Crete.

workshops and sleepovers

Casa Cook Chania is the collection’s first family hotel, with a bespoke kids’ concept for young

the opportunity to enjoy

explorers, balancing quality family time with active

some alone time while their

and educational play.

children play and relax

Perched on a hillside overlooking the Cretan coast, the property boasts 45 rooms and takes a

nearby. Casa Cook Chania will also

minimalist mid-century modernism approach to

feature a pool, restaurant

its design, featuring sustainable materials such as

and bar, a central pavilion

wood, concrete and local Cretan stone.

for group and private yoga

Developed with leading figures in child education St Raphael Resort and Marina in

in a teepee, offering parents

classes, and a dedicated

Shammas also unveiled plans for the

and family travel, as well as a group of 25 children,

store selling a hand-picked

Limassol, Cyprus, is ready to reopen its

opening of a new Asian restaurant, along

the bespoke kids’ concept enables children to learn

selection of intricate

doors for business this month, after an

with the complete revamp of the Sailor’s

and explore in a natural and creative environment.

fashion, home and lifestyle

extensive $11 million renovation.

Rest Lounge Bar Restaurant in the Marina.

The resort will provide dedicated areas for both

accessories.

According to the resort’s managing

Along with a number of developments, St

director, Farah Shammas, the rooms

Raphael Resort and Marina’s key objective

have undergone an impressive facelift,

for 2019 is to implement sustainable

while the lobby has welcomed new dining

practices, establishing itself as a ‘green’

outlets.

property.

“We have improved all areas of our

Shammas disclosed: “We will not only be

hotel with our huge renovation that goes

ceasing to use single-use plastics wherever

along with our new logo and rebranding,”

possible, but more importantly, we plan

Shammas revealed. “We will also be

to have a lighter business footprint by

increasing our services offered around

increasing the amount of plant based vegan

the hotel, and the resort will move into

options in many of our restaurants and

the luxury holiday segment.”

buffet menus.”

12 March 2019

ttgmena.com

UPDATE TURKEY

IN VOGUE As one of the key trending destinations for 2019, Turkey’s tourism sector is set to soar this year, with a heightened frequency of tourists on the horizon. By Emily Millett

With the shifting demands of tourists, a newfound drive for sustainable tourism has also been noted in Turkey, with properties such as Six Senses Kaplankaya responding with creative initiatives. “Nature, culture and wellness oriented sustainable tourism has started to become popular in Turkey in recent years,” said Kademoglu. “Obviously these trends are driven mostly by socio-economic factors related to education, technology, diversity and income levels.”

urkey is set for a big year. The country has been

“Current popular trends include gastronomical trips or

listed as a top destination for 2019 and according

relaxed getaways by the beach – a heavenly break from

to ABTA Holiday Data, interest in the country was

everyday life.”

up 69 per cent for this year.

Present in key holiday destinations, such as Bodrum and

VEHICLES FOR GROWTH While Turkey is intrinsically predisposed to tourism

Izmir, Cactus Hotels Group’s properties are the ideal option

popularity, the destination is also focusing on

strengthen Turkey’s position on the map as a must-visit

for sun, sea and beach holidays. The hotels also house

improving its product with a series of new hospitality

destination, with Cactus Hotels Group working alongside

waterparks and restaurants serving up delectable Turkish

initiatives and infrastructural developments, such as

it to promote the country’s offering. The results of this

cuisine.

the recent opening of a new airport in Istanbul.

The Ministry of Tourism has been working hard to

mission are already making themselves known, as vice

“Every one of our hotels is close to the seaside, as well

The first phase of construction was completed in

president, Cactus Hotels Group, Ece Tülbentçi Gürçay said:

as cultural areas, shopping malls and yacht marinas.

October 2018, with the new airport set to become

“From 2019, Turkey started to see the quick turnover of

In the Mediterranean, Turkey is one of the key players

one of the largest in the world, covering 76.5 million

the hard work the ministry is putting towards marketing

in the market, with world-famous hospitality, very high

square metres once it is completed. It is predicted that

Turkey’s tourism product. We as Cactus Hotels Group aim

affordability, historical places, cultural activities and

upon the planned opening of the first three runways

to excel at professionally hosting our guests from many

incredible cuisine. It is a destination that accommodates

in 2020, the airport will be able to accommodate an

different countries and backgrounds, as we’ve been doing

every age group and different demands,” Tülbentçi Gürçay

additional 100 million passengers annually, with a

for over a decade, alongside our professional crew that

added.

target of serving up to 200 million across six runways

focuses on guests’ demands and needs.”

Meanwhile, the country’s affordability is proving to

by 2029. Located some 20 miles outside Istanbul on

be a significant factor that stimulates footfall, as sales

the coast of the Black Sea, the new Istanbul Airport is

Europe, the Middle East, Russia and the CIS countries,

manager, Holiday Inn Istanbul, Esra Bilen said: “Turkey has

set to comprise 228 passport control counters, with

according to director of sales and marketing, Six Senses

been considered one of the most attractive destinations

10,000m² devoted to retail, 32,000m² to F&B and

Kaplankaya, Onur Kademoglu: “Turkey is a great holiday

in recent years because of its affordable prices and the

55,000m² to duty free.

destination with its unique location founded on two

variety of options available to tourists. In addition to classic

continents. It is historically and culturally rich, while

sun and sea vacations, the country attracts tourists for

are expected to arrive to Turkey,” Bilen told TTG. “With

Turkish people are hospitable and friendly. The unique

cultural and historical visits, as well as for MICE. Turkey

airlines set to fly to over 300 global destinations and

Mediterranean climate and beautiful nature of Turkey allow

offers strong cultural tourism opportunities, with a wide-

an ultramodern terminal, aviation experts say the new

almost six months of summertime in the south. The sandy

range of folk and traditional cultural festivals.”

Istanbul Airport will be world’s biggest transport hub,

Currently, the key source markets for Turkey include

beaches are splendid, and the sea, especially the Aegean coastline, is the most amazing in Europe.”

According to Bilen, the destination is also working to promote additional tourism alternatives in the long term, such as golf and health tourism.

TURKISH ALLURE

Mandarin Oriental, Bodrum is also set to diversify its

“With the opening of the new airport, more tourists

connecting the east and west. “Further investment in recent years in big cities, such as Istanbul and Izmir, is in line with the objective of developing the tourism industry. The positive

offering this year, with a focus on both business, leisure

expectations regarding the number of domestic and

With a plethora of travel options on offer, Turkey entices

and events, as marketing manager, Mandarin Oriental,

foreign visitors in the near future in Turkey are the

diverse tourism markets, however, some of the main draw

Bodrum, Alp Sayınlı told TTG: “We are promoting leisure

motivating factors behind these investments,” she

cards of the destination remain the coastline, the sea and

business as a majority, along with a strong focus on MICE

concluded.

cultural pursuits.

and the wedding segments. We also hope to target the growing wellness market with our world-class, award-

One of the hottest destinations for 2019, Turkey

alongside the range of cultural activities, entertainment,

“The beautiful turquoise beaches of Turkey are unique,

winning spa, which will amaze our guests with its variety of

is gearing up for further success with plenty of

health and shopping [options],” said Tülbentçi Gürçay.

treatments.”

tourism evolution in the pipeline.

14 March 2019

ttgmena.com

UPDATE TURKEY

PORTFOLIO ADDITIONS

ENHANCING THE OFFERING Mandarin Oriental,

more privacy, especially

Bodrum is currently

for our guests from the

working on enhancing the

Middle East. We will also

guest offering.

continue to fulfil our

The hotel’s marketing

guests’ expectations

LUXURY HIDEAWAY

manager, Alp Sayınlı told

with new culinary

homas Cook has confirmed the opening of two

TTG. “We are working

highlights, new menus at

own-brand hotels between now and end of 2019

very hard this closure

the resort’s outlets and

in Turkey.

season in order to be able

extensive spa offerings,

to welcome our guests

as well as a continued

Marmaris is a 157 key hotel with its own private marina,

later in 2019 with exciting

effort on family-oriented

Hillside Beach Club in Fethiye is set to reopen for the

located a boat ride from the heart of Marmaris. The

enhancements.”

programmes.”

summer season on April 15 this year, following a closure

Due to open this summer, Cook’s Club Adakoy

property comprises extensive sports facilities, including

The hotel's game-

Additional new

for a property-wide upgrade.

football courts, beach volleyball and tennis facilities, as

changing projects

services and facilities

well as a PADI diving centre. Guests can also avail of a

include the addition of

set to launch this coming

spas – the SANDA Spa and the SANDA Nature Spa – in

well-equipped gym, an original Turkish Hammam, a day

new villas, as well as the

season include extra

addition to two adult-only beaches and the Main Beach,

spa, a Yoga Shala and boat rides to the nearby nightlife

enlargement of several

cabanas at Blue Beach

ideal for families. Alongside a watersports centre, which

destination of Marmaris, or can enjoy the private beach.

suites that have had new

and the development

features one of Turkey’s first water skiing and wakeboard

bedrooms added.

of a partnership with

schools, guests can enjoy a range of activities such as

Gymboree Play &

tennis and volleyball, silk painting and other creative

The 115-room Cook’s Club Alanya is also set to open this April in the heart of Alanya town, offering access to the

Commenting on the

The hotel has 330 guest rooms and is also home to two

sandy Cleopatra Beach. The fully refurbished hotel boasts

hotel’s strategy for 2019,

Music, to offer tailored

workshops. Additional offerings include beach yoga

96 rooms, its own beach area, a well-equipped gym, a

Sayınlı said: “Besides

programmes to different

classes at sunrise and guided meditations.

traditional Turkish Hammam and a selection of

these enhancements,

age groups at the resort’s

wellness options.

our strategy is to create

kids' club.

March 2019

ttgmena.com

Children and families are well catered for with a series of new workshops and entertainment options.

AWARENESS SWITZERLAND

offers a wide range of sport experiences, and in the sum-

EXHILIRATING EXPLORATION

mer, together with a local DMC, we offer a complimentary programme of outdoor discoveries, such as mountain biking, goat trekking, sailing or a glider flight experience.”

MENA LINKS A top European destination for GCC travellers in particular, Switzerland forever eyes the MENA market, eager to further capitalise on its immense potential. Zeuke noted that guests from the GCC are steadily growing in both summer and winter, with the luxury property keen to further increase its knowledge on this unique market. “As part of Kempinski Hotels, we leverage from the experience and close relations in the MENA market. Our sister

More than a winter wonderland, Switzerland continues to refine its classic tourism product. Natalie Hami writes

hotels in the UAE, Saudi Arabia, Qatar, Oman, Jordan, Lebanon and Egypt, as well as the global sales office in Dubai, are only a phone call away and are always pleased to support us with their advice and recommendations.”

amed for much more than its expert cheese and chocolate-

General manager, Hotel Villa Honegg, Sebastian Klink

Burgenstock Resort Lake Lucerne. Communications manager, Katara Hospitality, The Bürgenstock Selec-

crafting abilities, Switzer-

tion, Jonas Reif exclusively told TTG: “We collaborate closely with our

land’s enviable and rugged

two sister properties: Hotel Schweizerhof Bern, located in the Swiss

echoed a similar sentiment, highlighting that the property is looking to strengthen its ties with the MENA market. “The MENA market is already an important market for us.

landscapes call out to be explored.

capital Bern, a UNESCO-heritage city, and the Royal Savoy Hotel & Spa in

We usually try to increase the amount of guests from these

Enticing visitors from far and wide,

Lausanne, located in the French-speaking region of Switzerland. Guests

countries. This year we are searching for travel influencers

the destination’s tourism industry has

can take a tour of Switzerland and stay in the three properties.”

from this region to work with the Swiss tourism industry.”

been capitalising on its many natural attributes and strengths. With plenty to be experienced, a

Pronk of Nira Alpina Switzerland also said that the prop-

EXPERIENCES TO LAST A LIFETIME

erty will work hard to entice the Middle Eastern market for

Zooming into the Alpine destination of St. Moritz, head of sales, Engadin

the summer season.

newly launched collaborative initiative,

St. Moritz Tourismus AG, Massimo Boni spoke to TTG about the resort’s

‘Stopover Switzerland’, now provides

impressive appeal: “The lifestyle in St. Moritz is a unique blend of bustling

TRADITION OF WELLNESS

visitors with the opportunity to visit a

activity, nature, culture, sports and relaxation. Breathtaking landscapes

Complementing mythical belief in the Alps as a place of

variety of sights and cities in a short

meet culinary extravagance, high-class events, luxury and design, to cre-

healing, medical tourism has become a priority for Switzer-

period of time. The collaboration

ate a uniquely exclusive lifestyle that can only be found in St. Moritz.”

land’s tourism movers and shakers.

between Swiss International Airlines

Even laying claim to celebrity appeal, the likes of Audrey Hepburn and

(SWISS), Switzerland Tourism and

Alfred Hitchcock previously visited the destination, Boni shared, while

Resort Lake Lucerne plans on focusing on the medical and

Switzerland Travel Centre, allows

Charlie Chaplin also landed his plane on the frozen Lake St. Moritz.

health segment at its forest-hotel, Waldhotel Health & Medi-

travellers to extend their stopover in Switzerland by one to four nights. The programme offers eight cus-

Indeed, the resort’s versatility is reflected in its diverse activities. Visitors can hit the slopes, enjoy ice-skating or experience the destination’s stunning hiking trails. For the retail aficionado, shopping at Via Serlas

According to Reif, the recently-opened Burgenstock

cal Excellence – a five-star property that houses a state-ofthe-art medical centre. “Medical tourism is definitely a tourism trend for 2019

tomisable travel packages, which

(the shopping mile of St. Moritz) awaits them, while art enthusiasts can

and we seek to position the hotel as a health destination for

include a number of advantages that

enjoy a recently opened space in the heart of the Engadin Valley, Hauser

prevention and detox in Switzerland. Guests of the Waldho-

visitors can enjoy during their stay,

& Wirth, with exhibition works by the renowned late French-American

tel benefit from Switzerland’s long-standing health tourism

such as accommodation in a three- or

artist, Louise Bourgeois.

history and the excellence of Swiss medical services, as well

four-star hotel and public transportation.

Located amongst the towering mountains of St. Moritz, Nira Alpina

as the expertise of renowned Prof. Med. Verena Briner.”

Switzerland is offering guests the unique chance to try out ‘night skiing’

Waldhotel Health & Medical Excellence features an elite

on Piz Corvatsch, according to the property’s general manager, Claudia

team of multidisciplinary physicians, ranging from cardiol-

ground as possible in just a few short

Pronk, who highlighted that on a Friday night, skiing is permitted until

ogy, internal medicine, dermatology, orthopaedics, psy-

days have the option to choose one

01:00, making for a truly once-in-a-lifetime experience.

chosomatics, dentists and nutrition and gastroenterology

Visitors wanting to cover as much

Swiss city in which they can set up

Meanwhile, general manager, Grand Hotel des Bains Kempinski, Kon-

experts.

base, to explore and discover the rest

stantin Zeuke revealed to TTG that this historic property will be focusing

of the destination.

on ‘automotive tourists’ this year, ‘who want to experience pure driving

Reaching out to key markets, Switzerland is success-

pleasure on one of the spectacular mountain pass roads that lead to St.

fully showcasing its best features and capitalising on

Moritz’.

its tourism strengths to push its tourism industry to

One particular property that is capitalising on its ability to host guests in multiple cities is the luxury five-star

He further added: “In the winter, we have our in-house ski school which

16 March 2019

ttgmena.com

greater heights.

AWARENESS SWITZERLAND

CITY LIVING

(Steigenberger Hotels AG) under a 20-year lease contract. It will comprise of meeting and event spaces, a restaurant, an indoor fitness centre and a spa area.

Twenty14 Holdings (T14H), the

Commenting on the acquisition, managing

hospitality investment arm of Abu Dhabi-based LuLu Group International, has partnered with Swiss real estate developer, Necron AG, for the upcoming IntercityHotel Zurich Airport in Rümlang, which is expected to open in 2020. The purpose-built, 260-room, four-star hotel will be operated

It is an important milestone in our group’s portfolio.

director, T14H, Adeeb Ahamed said: “We

The SWISS concourse in Zurich Airport’s Check-in 1

are excited to mark our entry into mainland

was recently unveiled, following a revamp.

Europe with our first property in Zurich.

The improved zonal structure and clear design

It is an important milestone in our group’s

elements, designed in the familiar SWISS style, are

portfolio as we work towards becoming a

aimed at helping travellers seamlessly find their

billion-dollar investment firm by 2020.”

bearings and enhance the comfort and convenience

CEO, Necron AG, Gerard van Liempt added: “This is an exciting hotel development and

by Deutsche Hospitality

BRAND IDENTITY

for departing SWISS customers in all seating classes. The check-in desk concept for groups, families and

we are delighted to be working in partnership

premium travellers has been revised and new waiting

with both Twenty14 Holdings and Deutsche

zones have been created at the concourse’s northern

Hospitality.”

and southern ends, where customers in any class of travel can rest in comfort before heading to security.

CHARMING DEBUT The new Radisson Blu Hotel Reussen, Andermatt recently opened its doors to guests. The hotel is home to 179 rooms and 45 suites and apartments, designed in the style typical of Swiss chalets. Dining options consist of the Spun restaurant, where guests can enjoy market-fresh local and Italian-

COMMITMENT TO WELLNESS

equipped modern meeting rooms and boardrooms, as

separate entrance and sophisticated construction.

check-in concourse, we are ensuring that the SWISS travel experience begins well before the flight,” said

Therme, boasting 1,000m of space, three

CEO, SWISS, Thomas Klühr. “These new facilities

houses and a pond.

substantially enhance the pre-flight comfort and

Managing director, Tamina Therme, Daniel

convenience for all our customers.”

competency in health and wellbeing.”

Reussen, Andermatt offers six individualised and well-

check-in service with extensive privacy, thanks to its

Ragaz Sauna Village has launched in Tamina

Grünenfelder said: “Now we can better showcase our

Catering to the MICE sector, Radisson Blu Hotel

modernised. The new facility offers an exclusive

ollowing a construction period of six months,

wellness area boasts a 25m pool featuring panoramic treatments.

and HON Circle members has also been totally

“With the new design and appearance of our SWISS

inspired creations. Meanwhile, the modern health and views, a sauna and steam bath, along with customised

The check-in lounge for SWISS First travellers

Meanwhile, as of this month, SWISS will connect Geneva with the key German cities of Munich and

“We have this unique water which represents the life elixir of our thermal baths and we want to bring

Frankfurt on a daily basis, for the next seven months. Offering its passengers an even wider range of

our guests nearer to the energy of this element every

destinations from Geneva, the airline will operate five

day,” he added.

flights a day between Geneva and Munich. Passengers

In order to make this unique quality an everyday

travelling from Geneva to Frankfurt can choose from

well as a large, multi-functional concert hall (opening

experience, a mineral infusion ritual has been created,

eight daily flights, of which four will be operated by

in spring 2019), with seating for up to 700 guests.

which is conducted four times a day in the bathing

SWISS and four by Lufthansa.

area. In the new sauna village, two buildings in particular stand out for being built entirely of Scandinavian Kelo wood. The dead polar pine has dried out under natural conditions and is considered the ideal material for building saunas due to its robust and insulating qualities. The sauna’s offering is complemented by the Sauna Lounge Hermitage, where guests are pampered with food and drink that is aligned to the body’s needs before, during or after taking a sauna.

STRATEGIC COOPERATION In an effort to extend its reach

millions of people across the

considering that the Holy

to the unique GCC market,

GCC region, through effective

Month of Ramadan falls early

Lausanne Tourism has signed

marketing strategies and

this year in May. This coincides

two cooperation agreements

online tools.

with summer in Lausanne,

with Kanoo Travel and Dnata. The agreement includes

On a promotional tour

also the most idyllic time to

headlined by the Swiss

visit the city considering the

the representation and

Tourism Authority, director

pleasant temperatures and the

promotion of the destination’s

of GCC market, Lausanne

bustling streets teeming with

touristic opportunities and

Tourism, Walter Loser said:

activities and programmes.”

travel packages within the

“We expect a significant rise

GCC region. The partnership

in the number of tourists from

delegation visited the UAE,

enables Lausanne to reach

the GCC region, especially

Saudi Arabia and Oman.

March 2019

ttgmena.com

As part of the tour, the

SPOTLIGHT TUNISIA

ICONIC BOUNCE BACK Equipped with an incredible, ever-developing tourism product, fascinating culture and heritage, and stunning surroundings, Tunisia is once again enchanting a global audience with its irresistible charm. By Tatiana Tsierkezou

rope, which would entail investment

touristic areas, there is huge security

in culture, sports and business in-

and control from the Tunisian police

frastructure and facilities, as well as

force to make sure our guests feel

a focus on Tunisia’s natural assets,

comfortable enough to fully enjoy

such as the Sahara Desert.

their trip,” she added.

On this subject, Ameur said:

Ameur explained that the election

“Our strategy for 2019 is to focus

of Trabelsi, the new Minister of Tour-

on attracting European markets

ism, was a good move by the Tunisian

back, such as France, Germany and

government. She firmly believes that

Italy, because we lost a lot of our

the new leader and innovator will

European clients. We will work on

take the country’s tourism industry

promoting the incentive business to

to greater heights. “This minister has

hings are really looking up

since we worked a lot with the oil compa-

get back our image and recuperate

already started working on new plans

for Tunisia’s tourism indus-

nies that brought us myriad customers in

their trust.”

to promote Tunisia all over the world,”

try. Last year, the country

the business field, such as VIP clients and

welcomed an impressive

businessmen.”

8,299,137 tourists from around the

she opined.

IMPROVING INDUSTRY

Ameur added that besides the Libyan

Also sharing his opinion on the state

Tunisia has encountered its fair

of Tunisia’s tourism industry was gen-

world, representing a healthy 18 per

market, the Asian market proved fruitful

share of stumbling blocks in recent

eral manager, Mövenpick Hotel du Lac

cent jump on the previous year. These

for the destination management com-

years, but the country has risen

Tunis, Nicolas Pezout: “In 2018, tourist

visitors brought forth 27,070,302 over-

pany in 2018, more specifically Taiwan,

from the ashes stronger and more

numbers to Tunisia hit a record high,

night stays in hotels – a 23 per cent rise

Malaysia and Thailand.

determined than ever before to re-

fully reversing the damage inflicted on

turn to its former glory.

the sector in 2015. Investors continue

on 2017. According to the newly ap-

“For this year, our focus is on the Ger-

pointed tourism minister, René Trabelsi,

man and Russian markets mainly, and

Tunisia’s objective is to hit the nine mil-

we're willing to visit Russia in order to

perseverance, Ameur told TTG: “It is

fect place to set up their businesses,

lion visitor mark this year.

participate in the MITT exhibition. We will

true that Tunisia witnessed some is-

and so do many prestigious interna-

of course be present at ITB Berlin,” she

sues during the last three years due

tional hospitality companies. This new

explained.

to terrorist attacks, but it didn’t take

capacity in Tunis, as well as recog-

Europe has been and always will be

a long time to face these obstacles

nised international brands, will most

arms to new markets that are begin-

fundamental to Tunisia’s tourism indus-

because the recovery was made im-

likely drive the market up towards

ning to show a keen interest in visiting

try, and despite the decline in tourism

mediately.

both higher standards and average

the destination.

numbers from that region, the country

Although the frequency of European tourists has decreased, according to statistics, Tunisia has been opening its

Speaking to TTG about this exclusively was CEO, Barclay’s Group Travel, Moufida Ameur, who said: “If we take

Commenting on the country’s

“We notice that the number of

is determined to rekindle its relationship

tourists is growing from one year to

with this special market.

another because they have started

Since his appointment, Trabelsi has

to consider the destination as the per-

rates. Plus, a low local currency rate benefits foreign travellers.” Granting insight into Tunis’ competi-

trusting that the situation is pretty

tive hospitality industry, Pezout ex-

a look back at the last year, the Libyan

highlighted the importance of a new

healthy and the country is com-

plained that properties are split across

market was our source of success,

strategy to once again reach out to Eu-

pletely safe and secure. Especially in

three main districts: Downtown Tunis,

18 March 2019

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Les Berges du Lac and Les Côtes de Carthage/Gammarth. “Whilst most of Tunisia's hospitality industry is focused on seaside, resort-style properties located in Hammamet, Sousse-Monastir, Mahdia and on Djerba island, the industry in Greater Tunis is business-MICE oriented, despite some properties in the Côtes de Carthage having beach access and leisure facilities," he noted. "During this current year, the most important and likely source of business for the hotels of greater Tunis will be the local corporate, government, embassies and business travellers.” And with MICE business ever growing, Mövenpick Hotel du Lac Tunis, which opened last year, is eager to capitalise on this fruitful segment. Pezout said: “Demand for business and MICE is maintained and hotels in Tunis have experienced a robust growth from government, multinational organisations, NGOs and international corporations. Based on our opening experience, the outlook for 2019 is very positive. We are expecting a greater number of national and international events (investment forums, conferences etc.) that will require our facilities. The focus for 2019 is positioning the hotel as the perfect place for milestone moments.” Meanwhile, highlighting how Tunisia is the perfect option for MICE travellers, Ameur of Barclay’s Group Travel said: “Tunisia’s tourist appeal, its rich cultural and archaeological patrimony, eight sites on the UNESCO World Heritage list, its congress centres and facilities, in addition to its hotels, venues, thalassotherapy centres and golf courses, have made it a choice destination for incentives and congresses alike.” Concluding, she said: “It is obvious that Tunisia is improving its tourism industry, and we can see positive results in our economy because of this sector. The opening of luxury international hotel brands will participate in capturing more visitors for sure, while the introduction of new products will boost tourism activity in the country and achieve many objectives. It is clear that introducing several products has many advantages for the country.” Tunisia is fully equipped to cater to the needs of both the business and the leisure traveller, and is at the ready to welcome each and every guest with incredible facilities, warmth and hospitality like no other, and a positive attitude. March 2019

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TOP KNOWLEDGE FROM THE LEADING INDUSTRY EXPERTS. 6 – 9 March 2019 · itb-convention.com/program

Stephen Kaufer Co-Founder, President & CEO, TripAdvisor ITB Future Day

Greg W. Greeley President of Homes, Airbnb ITB Marketing & Distribution Day

Angel Zhao President, Alibaba Travel (Fliggy), Alibaba International ITB Future Day

Adam Goldstein Vice Chairman, Royal Caribbean Cruises LTD, Global Chair, CLIA ITB Destination Day 2

Mark Okerstrom CEO, Expedia ITB Marketing & Distribution Day

Chris Cahill CEO, AccorHotels‘ Luxury Brands ITB Marketing & Distribution Day

Meet the ITB Berlin Convention 2019 experts in the CityCube Berlin and hall 7.1a.

Ofﬁcial Partner Country ITB Berlin 2019

Co-Host ITB Berlin Convention 2019 Co-Host ITB Berlin Kongress 2019

Partner ITB Berlin Convention 2019

PEOPLE ON THE MOVE

ACCORHOTELS

position of vice president, operations – Egypt. In his new capacity, he will support AccorHotels’ blossoming portfolio in Egypt. He will use his skills to establish strategic direction and build business partnerships for the properties across the country, while working to drive more company-wide success.

EMIRATES PALACE

been promoted to the

HOTEL MANAGER

Nicolas Messian, a French national, is the new hotel manager of Abu Dhabi’s Emirates Palace. He joins from the The Ritz-Carlton Toronto. In his new role, he will work closely with general manager, Martin Cramer. Messian will oversee the daily operations of the luxury property and will work on key strategies and new initiatives.

March 2019

GENERAL MANAGER

Kempinski Summerland Hotel & Resort has named Fabrice Ducry general manager. With over two decades of industry experience, Ducry previously worked with The Ritz-Carlton and Emaar Hospitality Group. The Swiss national has operated in various markets and has held leadership roles at luxury properties ranging from beach resorts to city hotels.

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HANS SCHILLER

HILTON CAPITAL GRAND ABU DHABI

VICE PRESIDENT, OPERATIONS – EGYPT

Frank Naboulsi has

FABRICE DUCRY

NICOLAS MESSIAN

KEMPINSKI SUMMERLAND HOTEL & RESORT

FRANK NABOULSI

GENERAL MANAGER

Hilton Capital Grand Abu Dhabi has welcomed Hans Schiller as general manager. Schiller, a German national, previously worked as the cluster general manager of Hilton Abu Dhabi and Hilton Al Ain. Using his 26 years of experience, he will work on guest engagement, elevating hotel standards and the overall guest experience at Hilton Capital Grand Abu Dhabi.

SOCIAL HUB

SOCIAL MEDIA HIGHLIGHTS: ANNOUNCEMENT SEASON!

We’re approaching the busiest time of the year for the international travel and tourism industry, with a number of exhibitions just around the corner. This means that exciting announcements will be coming at us from left, right and centre, and they have already begun… Gulf Air @GulfAir Introducing Málaga as our first destination of 2019. We’ll be flying our brand-new Boeing 787 Dreamliner to Málaga’s Costa del Sol from 14 June until 14 September 2019.

Shaza Hotels @ShazaHotels Wishing you were there? Well you won’t have to wait too long, as Shaza Doha is expected to open in 2019.

InterContinental JO @ICJordanHotel UNVEILING Something BIG! Because you deserve to shine! #staytuned #amman #jordan #new #idea #love #gettingmarried #gettingmarried2019 #ICAmman #ICJordan #InterContinentalJordan #WorldOfWeddings

Al Khoory Hotels @Alkhooryhotels Al Khoory Atrium Hotel has been awarded the Loved by Guests Award 2019 by hotels.com for receiving exceptional guest ratings and reviews and for showing outstanding dedication and service. We would like to thank all the guests who have stayed with us.

Radisson Hotel Group @RadissonGroup Exciting signing news: We're bringing SIX new #hotels to #Egypt as part of a portfolio deal.

22 March 2019

InterContinental @InterConHotels Bringing modern elegance and worldly charm to Bangladesh’s most cosmopolitan city, InterContinental #Dhaka is now open.

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