March 2018 by TTG MENA

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Arabian Travel Market

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T H E B U S I N E S S O F S E L L I N G T R AV E L

Update ABU DHABI

MARCH 2018

ISSUE 316

On Location SWITZERLAND

Evolving as time goes by

Europe's natural playground

Spotlight TUNISIA

Exclusive INTERVIEW

Back on the tourist map

Swiss International Hotels & Resorts

TRANSCENDENT WONDERS Back in the limelight, Turkey uses its unbreakable spirit and incomparable charisma to attract travellers spanning the globe

CONTENTS > YOUR GUIDE 04

NEWS & CALENDAR

INTERVIEW

TIME TO NETWORK! xhibition season is now in full swing. Can you feel the pressure? We can, and we love it. ITB Berlin is one of the most significant exhibitions

DESTINATION TURKEY

to the travel community. This year’s event, taking place from March 7-9, is anticipated to be bigger and better than ever before, with plenty of informative

discussions scheduled, lots of exciting new additions

UPDATE ABU DHABI

and a spectacular grand finale lined up to astound each and every visitor. For those of you attending, I really hope that your experience is fruitful and

ON LOCATION SWITZERLAND

extremely useful to your business. But now, let’s fast forward a bit. As our biggest issue of the year fast approaches, we are already

working on the logistics. Most of you will have

SPOTLIGHT TUNISIA

A LETTER FROM... Sending you all warm regards from sunny Cyprus,

already received our annual Arabian Travel Market questionnaire for the informative and extremely popular Regional Round Up section of our May print

PEOPLE ON THE MOVE

issue. If you haven’t received it or would like more information on editorial exposure for this edition, please feel free to send me an e-mail at

ttsierkezou@ttgmena.com.

SOCIAL HUB

March 2018

ttgmena.com

Tatiana Tsierkezou

TTG MENA Editor

NEWS

Exhibition

BLOSSOMING NETWORK

ast month,

addition of Multan to our

SalamAir

destinations will allow us to

adopted three

better serve our guests and

direct services from

cater to the rising number of

Muscat to Multan,

business and leisure travellers.

marking the low-

“The Pakistani community

cost carrier’s third

makes up about 13 per cent of

destination in Pakistan,

the local expatriates working

joining Sialkot and

in Oman. It is therefore no

Karachi.

surprise that this route has

CEO, SalamAir,

been one of the highest in

Captain Mohamed

demand. We have worked

Ahmed stated: “The

very hard with the authorities

Calendar MARCH 7-11 ITB Berlin, Germany www.itb-berlin.de/en/

SAUDI HOSPITALITY EXPANSION

MARCH 20 -22 IT&CM China, Shanghai www.itcmchina.com/

to ensure that our flight timings will allow our guests to conveniently connect to other destinations including Dubai, Doha, Jeddah and Salalah via Muscat,” Ahmed added.

•

APRIL 10-12 The Hotel Show Saudi Arabia, Jeddah www.thehotelshowsaudiarabia.com

Rove Hotels will be debuting

CEO, Emaar Hospitality Group,

in Saudi Arabia with Rove

Olivier Harnisch said: “Rove

King Abdullah Economic City,

King Abdullah Economic City

APRIL 22-25 Arabian Travel Market, Dubai, UAE arabiantravelmarket.wtm.com

which is scheduled to soft

brings the innovative concept

open in Q4 of 2019.

of contemporary midscale

The property will stand

hospitality experiences to the

MAY 15-17 IMEX Frankfurt, Germany www.imex-frankfurt.com

in the centre of the Bay La

Kingdom. Its location in KAEC,

Sun waterfront district of

one of the fastest growing

King Abdullah Economic

business and leisure hubs, will

MAY 21-24 ILTM Asia Pacific, Singapore www.iltm.com/asiapacific/Home

City (KAEC) and will house

make it a preferred choice not

240 rooms, a 24-hour gym,

only for the young and trendy,

F&B outlets, lobby areas, an

but also for travellers from

outdoor pool and meeting

around the world seeking value

rooms.

hospitality in a premier setting.”

TTG MENA will be available at these shows

4 March 2018

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NEWS

BRAND ARRIVAL IN DUBAI

FORTIFYING DIRECT AIR LINKS

arriott International’s Aloft brand has officially arrived in Dubai’s hospitality scene, with the opening of the Aloft Palm Jumeirah. The high-tech lifestyle property houses 206 loftinspired rooms, offering views of the Arabian Gulf. Each of the rooms are equipped with the brand’s signature

COPENHAGEN ROUTE On June 3, 2018, Royal

be operated on Tuesdays,

Jordanian (RJ) will

Thursdays and Sundays.

commence direct, three-

President and CEO, RJ,

plush bed, a walk-in shower, custom amenities by Bliss Spa, free WiFi and 49-inch LCD TVs linked to a Plug & Play connectivity panel. Guests can also make use of SPG Keyless, a mobile check-in system that allows them to use their mobile phones as room keys. Aloft Palm Jumeirah stands 45 minutes from Dubai

flydubai will soon be adopting our network, we increase

International Airport and 90 minutes from Abu Dhabi

three-times-weekly flights

the number of underserved

times-weekly services to

Stefan Pichler declared:

International Airport. It offers easy access to various

to Thessaloniki, Greece, and

markets served by flydubai

Copenhagen, Denmark.

“Copenhagen is RJ's first

attractions, including Aquaventure Waterpark and

four-times-weekly services to

with direct flights from the

station in the Scandinavian

Skydive Dubai.

Aqaba, Jordan.

UAE to 71 destinations. The

The new route is in line

with the airline’s objectives region. It gives travellers the

The airline’s Thessaloniki

fact that around 70 per

to further entice the

chance to visit other cities

route is scheduled to

cent of our network was

Scandinavian market

in Northern Europe and also

commence on June 15, while

previously underserved

to visit Jordan, while

offers those travelling from the

the Aqaba service will begin

means that we remained

simultaneously facilitating

Nordic countries the chance

the following day, on June 16.

committed to the vision set

business travel and

to visit Jordan, with its great

CEO, flydubai, Ghaith Al

boosting trade between

tourist and historical sites,

Ghaith enthused on the

of trade and tourism, and

the two countries.

and benefit from RJ’s global

news: “With the addition of

strengthen direct air links

network.”

Aqaba and Thessaloniki to

with the UAE.”

The new service will

March 2018

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for us to create free flows

NEWS

DEBUTING IN DUBAI

We have been actively looking at signing a project here.

Shaza Hotels has

Shaza Hotels, Simon

located in such a prestigious

announced its entry

Coombs enthused on

location, and I am grateful to

into the Dubai market,

the project: “Since the

Aqua Properties for having

following an agreement

recent launch of Mysk

entrusted us with their asset.”

with Aqua Properties.

by Shaza, we have

The hospitality expert

Currently under

FRESH BRAND IN NORTH AFRICA

rotea Hotels by Marriott marked its

Cirta Museum, Ahmed Bey Castle,

entry into North Africa last month with

Le Monument Aux Morts and the

the opening of Protea Hotel by Marriott

iconic seven bridges.

Constantine in Algeria. The newly opened property houses 72

Vice president Protea Hotels by Marriott, Marriott International

been actively looking

construction, the new, upscale

guestrooms spanning six floors, as well as two

– Middle East and Africa, Volker

will be inaugurating Mysk

at signing a project

property will present guests

boardrooms and a ballroom.

Heiden remarked on the debut:

Palm Jumeirah ahead

here, since the need for

with an intimate, bespoke

of the highly anticipated

upscale hotels in Dubai

hospitality experience. As well

to modern design elements and amenities, as

leading hotel brand in Africa with a

Expo 2020, which will

was one of the reasons

as 180 stylish rooms, visitors

well as a perfect balance of global standards

significant footprint in Sub-Saharan

represent its third Mysk-

that encouraged us to

can look forward to a rooftop

and warm, personalised service.

Africa. The opening of this hotel

branded property in the

create the Mysk brand. I

pool and restaurant, a café,

In the ideal location, the property is close

marks the strategic expansion

region.

am very happy that the

meeting rooms and a fitness

to the airport and within walking distance of

of the brand into exciting new

first Mysk in Dubai will be

centre.

Constantine’s major attractions, including the

markets. ”

President and CEO,

6 March 2018

Business and leisure guests can look forward

ttgmena.com

“Protea Hotels by Marriott is a

NEWS

APPEALING BRAND CONCEPT

KEY PARTNERSHIP Wego has partnered with Gulf Air to grant its online

REIMAGINED AIRPORT LOUNGE

established carrier. “Wego will distribute

users access to the Bahraini

Gulf Air flights, pricing

national airline’s flight-

and schedule information

related information and

across our extensive

booking capabilities.

marketing channels,

Remarking on the

allowing travellers easy

Abu Dhabi International

making continuous

strategic new partnership

access to flights, with an

Airport (AUH) has lifted the

improvements to our

was chief flights officer,

airline that is famous for

veil on its revamped Al Dhabi

customer services, giving

Wego, Dean Wicks: "Our

its traditional Arabian

Lounge in Terminal 1, which

our passengers a world

umeirah Group has shed light on its new brand:

agreement with Gulf Air

hospitality and renowned

now offers 47 per cent more

class travel experience,”

Zabeel House by Jumeirah.

reinforces Wego’s leading

for being family and

seating and amenities for

acting chief commercial

position in the Middle

business friendly," he

300 travellers.

officer, Abu Dhabi

to explore and enrich themselves through meaningful

East and we are thrilled

added.

Airports, Dan Cappell

journeys, Zabeel House by Jumeirah boasts an incredibly

to partner with such a

remarked.

unique ethos that highlights each individual neighbourhood

highly regarded and well-

Among the new additions to the lounge is a state-ofthe-art family space with

Al Dhabi Lounge

Catering to experiential travellers wishing

in which its properties are located, with bespoke designs,

Android devices in over

features and architectural details.

30 languages and various

capacious seating areas;

delivers a concept that

an all-day dining room; a

expertly combines leisure,

Positioned as a high-end hotel brand, there is no

prayer room; a cutting-

relaxation, entertainment,

reference to a specific hospitality category, and this

edge workstation area; and

dining and hospitality at

versatility forms a vital part of the brand’s vision and design

massage rooms.

AUH. Visitors can enjoy

concept.

“The new Al Dhabi Lounge

the latest blockbusters,

The travel app is available for both iOS and

currencies.

Jumeirah Group currently has five management

represents advancement

TV shows, magazines and

agreements settled in the UAE, the KSA and the UK for

towards our objective of

much more.

Zabeel House by Jumeirah.

March 2018

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NEWS

SAFETY INNOVATION

STRATEGIC ALLIANCE

BOLSTERING KSA-PAKISTAN LINKS Saudi Arabia’s flynas has

The new flights cater to

emonstrating the

secure is our number one

importance of

priority,” stated CEO, TIME

guest safety, UAE-

Hotels, Mohamed Awadalla.

based TIME Hotels has

The video will be available

launched a new fire safety

in every room at all TIME

video.

Hotels properties through-

The two-minute 3D anima-

out the UAE, including TIME

tion video, created by Do

Oak Hotel and Suites; TIME

Digital, provides general

Grand Plaza Hotel; TIME

fire safety guidelines and

Crystal Hotel Apartments;

officially launched services

the needs of corporate trav-

procedures for guests.

TIME Topaz Hotel Apart-

Sharaf Travel Services has selected Amadeus as its

from Dammam, Riyadh

ellers, in addition to Hajj and

The video is in English and

ments and TIME Ruby Hotel

new partner, in order to facilitate end-to-end automation

and Jeddah to Lahore and

Umrah visitors.

features Arabic subtitles,

Apartments.

throughout its business operations.

Islamabad in Pakistan.

CEO, flynas, Bander Al-

as well as incorporated

The carrier began

Mohanna said: "Ever since

sign language at the top

utilise the latest Amadeus Web Services and Mobile Travel-

Following this new alliance, Sharaf Travel Services will

services from Riyadh to

flynas was established over

left-hand corner of the

ler products. All Amadeus solutions will be live from April

Lahore on February 15,

10 years ago, we have been

screen.

2018 and will be adopted across Sharaf Travel’s UAE and

while its Riyadh-Islamabad

continuously finding new

“It is absolutely vital that

Oman operations.

route, along with flights

opportunities and reaching

everyone in the hotel,

new destinations.

both guests and staff

Managing director, Sharaf Travel, V. Jayaram enthused

from Dammam to Lahore,

on the partnership: “Automation will enhance our business

commenced the following

offerings and help us to better serve our customers. Ama-

day.

deus was a natural choice for this transformation, due to

Finally, on February 17,

"We continue our journey

members, are fully aware

with consumers, promis-

of what to do in the event

ing 2018 to be the year of

of a fire breaking out.

having a strong portfolio of solutions that are ideal for our

the airline inaugurated its

expansion, to reach further

Ensuring everyone at all

needs.”

Jeddah-Lahore services.

destinations,” he concluded.

of our hotels is safe and

8 March 2018

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NEWS

BRIDGE BETWEEN KUWAIT AND INDIA

third destination in India. CEO, Jazeera Airways, Rohit

TRAVEL IN STYLE

SECOND FACILITY AT DXB’S T3

Ramachandran

Thrifty Car Rental re-

commented on the

cently launched its second

has a wide network and

development: “We

car rental facility inside

extensive fleet, offering

have been persistent

Dubai International Air-

short- and long-term car

about strengthening

port’s Terminal 3, which

rental solutions. Thrifty

Jazeera Airways recently

our Indian network, and

will cater to the needs of

Car Rental is accessible

launched four-times-weekly

looking at how Jazeera

both locals and tourists.

at 52 locations across the

flights to Kochi, India,

has successfully

highlighting its dedication

launched flights into

was managing director,

to connecting Kuwait-based

three new cities, brings

Thrifty Car Rental, Rahul

to grow and develop, it

travellers to India and India-

us enormous pride.

Singh: “We are happy to

is important we come up

Remarking on the launch

The car rental specialist

UAE. “As the region continues

xpertly combining transportation and luxury hos-

announce the opening of

with measures to be able

destination for tourism

pitality, UAE-based Nirvana Travel & Tourism

our second counter at Ter-

to meet the demands of

complements the carrier’s

and medical visits,

recently launched its super-exclusive Luxury Bus

minal 3, which is specifi-

the increase in tourism

recently launched

and we see these as

– the ideal option for those wishing to move about the

cally designed to improve

numbers,” Singh declared.

Ahmedabad and Hyderabad

growing segments out

country in incomparable style and comfort.

customer convenience and

flights, and represents its

of the Kuwait market.”

based travellers to Kuwait. This new route

“Kochi is a popular

Described as a ‘custom-designed hotel on wheels’, the

engagement, and provide

bus comprises 26 extremely comfortable single leather

the best possible rental ex-

seats and offers passengers hotel-like amenities such as

perience for travellers to

360-degree air conditioning, CCTV equipment and LED

the UAE. Thrifty promises

mood lighting.

to deliver superior service

Guests can also make the most of high-speed WiFi,

and convenience to all its

personalised marble topped electrical stations with ex-

customer that sets it apart

tra USB ports, reading lights, a refrigerator, automatic

from the other competi-

folding tables and a spacious fitting room.

tors."

March 2018

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INTERVIEW

SWISS EXCELLENCE IN THE REGION Swiss International Hotels & Resorts has been aggressively expanding its portfolio in the region, with a strong focus on Saudi Arabia. The company’s director of operations – MENA region, Shady Boueiry brings Tatiana Tsierkezou up to speed with the hospitality expert’s latest news and developments, while simultaneously granting insight into its ethos and history

10 March 2018

: Please give our readers a bit of insight into Swiss International Hotels and Resorts’ ethos and history. Swiss International’s roots have been anchored in Switzerland, a country known worldwide for its quality, precision and values that we have proudly translated into the day-to-day operations of our hotels for the past 30 years. From the shores of Europe and the coasts of China, to Africa and the Middle East, all our guests experience the best of Swiss hospitality and consistent quality levels. Whilst the concept of our luxury, upscale and midscale brands are tailored to the needs of today’s savvy business and leisure travellers, the Swiss International business model strongly focuses on increasing market shares and driving financial results for all stakeholders. Led by Henri W.R. Kennedie, Swiss International is today considered a leading brand in the GCC market and a strong competitor in the KSA. The strategy set by the chairman of the company and the strong knowledge we have in the GCC markets have led to successful results over the past years, and this was reflected by the Middle East Hospitality Awards 2017 nominating Swiss International as the best hotel developer in the MENA region. The hospitality sector is a growing industry and many brands exist in the market. Swiss International is able to compete with big brands and has planted its solid roots in the Middle East by using the ‘Follow up & Communication’ method with all our hotel partners, which is considered the key success factor for any business willing to achieve successful results. On the other hand, Swiss International offers a robust business model by helping the hotels position themselves in the market and taking full advantage of the

ttgmena.com

INTERVIEW brands (Royal Swiss – luxury Brand, Swiss International – upscale brand and Swiss Spirit – midscale brand) and concepts, in order

Whether guests are staying for leisure or business, Swiss International will cater for all their demands.

to maximise its financial results. Next to the global distribution through the state-of-the-art central reservation system, SWISSREZ, the company offers a range of services, such as marketing, sales, revenue management, reputation management, SEO and distribution management, in order to drive profitability. Furthermore, the hotels benefit from a robust support mechanism, which includes extensive business and operational support sessions as well as tailored training and courses from the Swiss International Hospitality Academy. Swiss International is a global company with its international services centre located in the UAE. Under business development, Swiss International, with the assistance of its partners, also provides technical services, architectural services, interior designing, financing and refinancing solutions, and project management. : What’s in store for 2018? 2018 is the turning point in the hospitality investments where $14 billion is circulating in the region – 74 per cent of which will take place in Saudi Arabia and the UAE. Swiss International will definitely take a share of this investment and approach property owners to expand our portfolio. We currently have 10 operational hotels in the region and we are expecting five new openings this year. Many developments are in the pipeline and we are expecting to add another seven properties by Q2 of the current year. Our developments will also cover new destinations, including Jordan, Egypt, Kuwait and Dubai. We are also planning to open a representation office in the UAE that will work side by side with the international office that is located in Ras Al Khaimah. : Saudi Arabia is a favourite market for Swiss International. Why is this destination a key focus? Swiss Arabia is a part of Swiss International. It is located

: Has Swiss International picked up on any notable traveller trends? What are

in Dammam and manages all the existing properties in the

people demanding nowadays during their hotel stays and how can your hotels cater

Kingdom. Swiss Arabia was able to sign and operate 16

to their every need?

properties in Saudi Arabia. The key success factor behind all of these developments is the trust we gained over the years

At Swiss International, we strive to meet all guests’ expectations and make sure

from both the stakeholders and the guests at our properties.

that they will experience a memorable stay with us by sustaining our services and

We are targeting 50 properties in our portfolio for the next five

implementing our standards. Nowadays, technology plays an important role in the

years that will cover all the areas in the Kingdom, focusing on

business, and the majority of our travellers want to experience something new.

the Central and Northern region of the country, where huge

Therefore, we always emphasise that we use this service in a correct way to meet the

developments are taking place.

demands of all our guests, whether they’re staying at one of our hotels or are planning

Saudi Arabia is boosting its service sector and diversifying its economic strategy to achieve the new vision 2030 set by the

for a business meeting with ‘Eventives’ – our meeting concept. Also, our F&B operations cater to our guests’ demands. Our diversified concepts

Crown Prince HH Mohammed Bin Salman. Many changes will

meet their expectations – we serve an à la carte menu at our Swiss Café and offer

take place in the Kingdom, especially after the Crown Prince

daily themed nights at our Grill Room. We also offer another two concepts at our

announced the ‘NEOM’ project, which will be the biggest touristic

properties: Ticino, an Italian restaurant, and Moods, a shisha lounge. With such options,

project in the region, transforming the Kingdom into a leading

our travellers feel at home and can make their own choice. Nevertheless, Inspirations,

destination in the hospitality industry and a key focus for

our spa and health club concept, is available for those seeking relaxation after a long

hospitality investors.

business day.

: Will you be attending any major exhibitions or events

: Finally, what type of traveller opts to stay at Swiss International’s hotels?

this year? We welcome all types of travellers. Whether they are staying for leisure or business, Swiss International will participate in two major exhibitions this

Swiss International will cater for all their demands. Our management is always attentive

year: The Hotel Show that will take place in Riyadh, Saudi Arabia,

to our guests’ needs, and this relation starts before the guests arrive to our properties

and the Arabian Travel Market in Dubai.

until their departure.

Also, four of our hotels will participate in the culinary

We offer our guests value-for-money, as well as our our loyalty programme, Swiss

competition that will take place at The Hotel Show in Jeddah,

Select. Through this programme, which we deliver for free, guests can book great deals,

which will be excellent exposure for our brand.

collect points and redeem them with valuable benefits.

March 2018

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ibar Premier Partner

YEARS

Official Partners

ATM Means Business ÂŽ

Celebrating 25 years as the leading travel trade event in the Middle East Over 39,000 travel professionals attended ATM 2017 Meet more than 2,600 exhibitors under one roof

DESTINATION TURKEY

TRANSCENDENT WONDERS

Standing on its own two feet once more, wondrous Turkey is back in the race to claim its spot amongst the world’s top tourism destinations. Aleksandra Wood discovers

he Republic of Turkey has had an eventful year

numbers, released by the Republic of

some 14.55 per cent of the total number of

to say the least, fuelled by exciting news and

Turkey’s Ministry of Culture and Tourism

visitors, followed by Germany with 11.06 per

inevitable changes. Over the last few years, the

and the Turkish Statistical Institute, are

cent; Iran with 7.72 per cent; Georgia with

destination has come face to face with a number of

pivotal to comprehending the industry’s

7.52 per cent; and Bulgaria with 5.72 per cent.

challenges, but with the utmost agility and prowess, it has expertly weaved through every obstacle, reaffirming its position

current position.

“Turkey’s 2017 tourism total turnover, both

According to provisional data pre-

in volumes and number of visitors, increased

among the top touristic destinations for travellers the world

sented by the reports, the total number

significantly compared to the previous year,”

over.

of arriving visitors to Turkey reached

vice president Turkey, Mytha Hotel Anthol-

37,969,284 in 2017, indicating a notable

ogy, Alexander Regelmann told TTG.

Its cultural beauty and spectacular sites disallow travellers to remain impartial to the scope of Turkey’s offering. And

increase of 22.85 per cent in comparison

thus, with industry expertise and awe-inspiring natural assets

to the 30,906,680 in 2016. Specifically,

end guests back to Turkey from relevant

in tow, the future looks promising for this country’s tourism

international visitors accounted for

feeder markets such as the UK and CIS. It

industry.

32,410,034 of the total number of visi-

seems that both these nationalities are ready

tors for 2017, thereby demonstrating

to enjoy the beauties of Turkey again. The

a 27.84 per cent jump on international

combined efforts of the industry made great

arrivals during 2016. The third quarter

progress to bring the tourists back.”

TOURISM 411

of 2017 proved most fruitful, bringing

“The biggest challenge was to attract high-

In a similar sentiment, general manager,

As the seas find a new calm and the ebb and flow of tourism

15,843,744 visitors in total to the desti-

Caresse, a Luxury Collection Resort & Spa,

assumes its original rhythm, the question of how to proceed

nation.

Bodrum, Makis Antonatos said: “We have seen

from here remains. One cannot move forward without acknowledging past findings, which is exactly why recent reports on visitor arrival

Meanwhile, the Russian Federation

a positive increase in terms of Bodrum as a

emerged as the top source market for

destination in the year 2017, and we remain

Turkey throughout 2017, making up

highly optimistic for 2018.

14 March 2018

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DESTINATION TURKEY “As a top luxury property in Bodrum, we have

suited to the brand’s strategies, as suggested by

continued to keep strong relations with local travel

Adıgüzel: “We are open to such supplementary start-

markets and have made great progress with for-

up ideas that complement and support each other. We

eign travel markets,” he added.

ourselves pursue these kinds of collaborations and are

Antonatos explained that the establishment’s

constantly in search of ways to contribute to the indus-

sales and marketing strategies are focusing on

try. The common principle of the right issue, the right

social media campaigning, as well as extending in-

executive, the right partner and the right value-added

vitations to foreign travel experts to experience its incomparable offering. With 2017’s tourism figures having brought forth a significant boost, Turkey is ever-ready to embrace new and emerging markets, with hospitality players keen on discovering exactly what it is that such markets require. As aptly put by founder and director, Blue Phoenix Travel, Ufuk Gökdeniz: “The great challenge is that each of the nationalities have specific travel habits, and adjusting services to new countries can be exigent.”

Travellers will once again be ready to look for that sense of wonder they can find in Turkey.

Meanwhile, chief operating officer, Avantgarde

investor partner is our essential criteria. Thus, we deal with the entire process of hospitality.”

I-NICHE-IATING MARKET ENHANCEMENTS In the pursuit of discovering the demands and requirements of each type of traveller, hospitality entities in Turkey are at liberty to venture into various niche markets. Caresse, a Luxury Collection Resort & Spa, Bodrum is opening new doors, as Antonatos revealed: “At the

Collection, Tanay Adıgüzel elaborated on the pro-

beginning of 2018, we started to notice a significant in-

gressive market emergences: “New markets such

terest in destination themed weddings with a ‘wedding

as India, the Far East and CIS countries will come

weekend’ concept. This concept has led us to create

into focus, as well as EMEA, this year.

tailor-made wedding packages to extend celebrations

“We are working on these destinations and are

throughout a three- to five-day period.”

planning to coordinate 2018 promotion, marketing

Similarly, the Mytha Hotel Anthology brand is ex-

and sales events accordingly,” he added.

pecting some fantastic launches in 2018, such as the

Caresse, a Luxury Collection Resort & Spa, Bod-

opening of the world-renowned beach restaurant, La

rum is also shifting its focus to new markets on

Guérite, at its D Maris Bay, Datça Peninsula property,

the rise, as confirmed by Antonatos: “In previous

as well as the relaunch of the hotel’s ‘Nusret’ and

years, the majority of our focus has been on North

‘Ruya’ restaurants. Additionally, its luxurious argos in

American and European markets. Our goal for

Cappadocia Hotel has introduced The Museum Lounge,

2018 is to accommodate the requests and prefer-

a concept that serves as an impressive space for spe-

ences of travel markets in Ukraine, Azerbaijan,

cial gatherings and cultural activities.

Lebanon, Kuwait and Qatar.”

Looking ahead, the country's tourism industry shows no signs of slowing down as it picks up on the momentum of a successful 2017, ready to tackle any

LUXURY ON DEMAND

unforeseen challenges. Turkey refuses to be left out, with entities reinforcing their presence at numerous

In view of Turkey’s currently expanding markets,

international travel events.

various sectors of the industry are finding new

“We attended many important events and fairs [last

light and spreading their wings to take on the lat-

year], both at home and abroad, such as WTM London;

est trends. One such sector, the luxury travel sec-

ILTM Cannes; Helexpo in Thessaloniki; Middle East

tor, is eagerly calling on Turkish hospitality players

fairs; and LTM Almaty and Kiev,” Avantgarde Collec-

to accommodate the ever-present and prodigious

tion’s Adıgüzel told TTG.

upscale traveller, as the high-end travel industry

“We are going to attend the same events [this year]

grows nearly two times faster than the average

– one of which is LTM Moscow – and some local fairs,

travel industry.

where we aim to make new collaborations, deals and

“Our sophisticated guests are not only looking

projects, besides improving our current business rela-

for five-star accommodation units, but also to enhance their lifestyle and transform themselves

tions and cooperation.” must be provided in addition to accommodation.”

And not only this; a plethora of mega-events are

Having all this in mind, hospitality players are taking it

scheduled to take place in Turkey that are sure to en-

Anthology’s Regelmann told TTG. “They seek a

upon themselves to discover new trends and set new tar-

tice guests this year, including the Presidential Cycling

different place from home; they want to feel like

gets this year.

Tour of Turkey; Turkish Airlines Open Golf Tourna-

through wellness, art and food,” Mytha Hotel

locals. They are not searching for an individualistic

Avantgarde Collection is significantly investing in its

ment; Bosphorus Cross Continental Swimming Race;

retreat, but more of an experience to be shared

internal services in 2018, such as catering and weddings.

TEB BNP Paribas Istanbul Cup; Istanbul Marathon; and

with their loved ones. Bespoke travel agencies and

The brand, which operates hotels in exclusive locations in

Cappadocia Ultra Trail, among others.

concierge services catering to sophisticated in-

Istanbul and Bodrum, will cooperate with Soluto, a company

ternational travellers, who are looking for ‘money

providing services in integrated building management fields

When drawing a conclusion, one can reflect on the

can’t buy experiences’ are in high demand.”

such as residences, hotels and shopping malls, for new pro-

veracious words of Mytha Hotel Anthology’s Regel-

jects.

mann: “Prospects seem bright, with occupancy

Also stressing the importance of the advancement of the luxury sector was Avantegarde Collec-

In addition to this, Avantgarde Collection has announced

tion’s Adıgüzel: “It is more about the development

collaborations with Assembly, a creator of progressive busi-

If the geopolitical situation remains stable, each of

in the boutique and luxury segment. Instead of

ness environments with luxury and unique spaces, as well

us – hoteliers, restaurateurs and cultural facilitators

reasonable tourism destinations, the emergence

as Educhos, which offers education and training services in

– will then contribute our part in offering the best to

of different markets that will meet different needs

catering, franchising and hotel management businesses.

travellers, and they will once again be ready to look

and services is vital. Luxury concierge service

‘Team work makes the dream work’ is a phrase well March 2018

ttgmena.com

rates and prices expected to reach a better balance.

for that sense of wonder they can find in Turkey.”

DESTINATION TURKEY

IMAGINATIVE HOSPITALITY RENOVATION

WELCOME TO HATAY Qatar Airways has announced the launch of a new direct route to the city of Hatay, which is scheduled to commence on April 4, 2018. The new, three-times-weekly route will mark the airline’s fifth gateway in Turkey and will be operated by an Airbus A320, featuring 12 seats in business class and 132 seats in economy class. Remarking on the news was chief executive, Qa-

Qatar Airways currently of-

tar Airways Group, HE Akbar Al Baker: “We are de-

fers three-times-daily direct

lighted to announce the launch of this new route,

flights to Istanbul’s Sabiha

which reflects the close relationship between the

Gökçen Airport; 10-times

State of Qatar and Turkey.

-weekly services to Istanbul

Six Senses Kaplankaya,

from Bodrum and offers

look out into the sea. Gues-

which was announced by

a pioneering approach to

trooms emanate the same

Six Senses Hotels Resorts

wellness, while preserv-

inviting design, with vibrant

way into this spectacular country, and to provide

weekly flights to Adana Sa-

Spas on May 1, 2017, will

ing its natural surround-

colours and earthy ele-

even more choice to our passengers who wish

kirpasa Airport; and a daily

open its doors to guests

ings engulfed in history

ments, as well as Turkish-

to experience all that Turkey has to offer,” he

service to Ankara’s Esenboga

on May 1, 2018, upon com-

and culture.

inspired touches through-

concluded.

Airport.

pleting an extensive reno-

The resort marries contemporary archi-

travel with their families

York-based design house,

tecture and high-tech

can book one of the Ridge

Clodagh Design.

comforts to present an

Villas.

unparalleled concept,

Meanwhile, Six Senses

house wears its eco-

which is home to 141

Kaplankaya’s culinary of-

conscious spirit proudly

guestrooms, six suites,

fering is sure to delighted

and is responsible for the

66 Ridge Villas and resi-

even the most discerning

award-winning renovation

dences.

diner, with locally sourced

of Six Senses Douro Valley in Portugal. Six Senses Kaplankaya is situated across the bay

The reimagined resort

Atatürk Airport; three-times-

out the spaces. Guests who

vation project by New

The alluring design

“We are also excited to offer yet another gate-

BRIDGING THE GERMANY-TURKEY GAP

products from the resort’s

will boast a lantern lit

organic garden, the re-

portal and a sky-lit lobby,

gion’s olive trees, fish mar-

with a glass railing to

kets and nearby villages.

PROGRESSIVE TOURISM REFORM

tional Travel and Tourism Exhibi-

fashion group director, ITE Turkey, Hacer

tion (EMITT), which was held from

Aydın declared: “The tourism sector in

German independent

demand for services

the ideal spots for sun-

January 25-28, 2018, in Istanbul, welcomed

Turkey has grown in parallel with EMITT

airline, Germania, is

between Germany and

seekers. Meanwhile,

an impressive 54,364 visitors and 1,065

ever since the first day it was held. The

gearing up to expand its

Turkey," declared sales

Kayseri in central

participants from 85 countries.

increased activity in the tourism sector in

network between Berlin

director, Germania,

Cappadocia has gained

2017 also took place at EMITT as well, and

and Turkey this summer.

Claus Altenburg. "With

a reputation beyond

he East Mediterranean Interna-

The total number of participants saw an

During the event, tourism, travel and

increase of 55 per cent compared to the

we recorded an increase of 55 per cent in

previous year, thus prompting EMITT to

the number of participants.

predict major growth for Turkey’s tourism

The airline will serve

Turkey's borders as a

destinations, we're not

rewarding winter sports destination.

in Turkey, inclusive

only maintaining our

there will be even further growth in the

of Dalaman, Samsun,

focus on tourist potential,

tourism sector in 2018. We also broke a

Kayseri, Adana and

but also flying to places

Turkey is home to not

the Turkish Hoteliers Federation (TÜROFED)

world record with over 7,000 approved ap-

Gaziantep. The new

that are of particular

only one of the country's

and the Turkish Tourism Investors Associa-

pointments. We believe that these appoint-

routes will join the

interest to commuters

largest universities,

tion (TTYD).

ments will pave the way for new invest-

currently operating three-

and anyone visiting

but also a number of

ments and collaborations,” she added.

times-weekly flights to

family."

architectural monuments.

sector in 2018. The event was held in cooperation with

The inauguration ceremony saw a num-

“This can be considered as a sign that

our choice of new

five new destinations

ber of high-profile officials in attendance,

Panels included ‘The Future of Travel

including the Minister of Culture and Tour-

Agencies in Turkey’, ‘The New Trend in the

ism of Turkey, Prof. Dr. Numan Kurtulmus;

World’, ‘Gastronomical Tourism’ and more,

Governor of Istanbul, Vasip Sahin; former

while EMITT’s hosted buyers programme,

Secretary General, United Nations World Tourism Organization, Taleb Rifai; among many others.

Antalya and two-times-

Finally, Gaziantep attracts

destinations are sure

foodies from around

to entice travellers,

the world. The city was

of these five new

with Dalaman on the

recently recognised by

which saw the participation of 600 tour op-

routes from Berlin,

Mediterranean coast and

UNESCO as one of the

erators from 106 countries, drew great in-

we are responding to

Samsun, the biggest city

world's most creative

terest with more than 7,000 appointments.

the ever-increasing

on the Black Sea, offering

gastronomic locations.

16 March 2018

weekly flights to Bodrum

The stunning new

Adana in southern

"With the addition

ttgmena.com

UPDATE ABU DHABI

ECLECTIC EMIRATE A cultural hotspot in the GCC, Abu Dhabi is proudly showcasing its evolving tourism prowess. Natalie Hami reports

ulture, sophistication and

immersive worlds: Metropolis and Gotham

Dhabi’s tourism industry on the right track, the hospitality sector is ever

excitement all bundled into one

City, Cartoon Junction, Bedrock, Dynamite

ready to play its vital role by focusing on key markets around the world.

neat emirate; Abu Dhabi has been

Gulch and Warner Bros. Plaza.

building a successful tourism

Christodoulopoulou told TTG that with regards to feeder markets, the

The emirate’s luxury hospitality sector

property aligns its targets with DCT’s policies and strategies.

product for some time now. Unlike its glitzy

will also soon be embracing a number

neighbour Dubai, the emirate of Abu Dhabi

of new additions, including Grand Hyatt,

new markets like Asia (India, China, Japan and Korea), Australia and

tends to take a more understated approach

Jumeirah Saadiyat and Abu Dhabi Edition.

the US.”

to enticing global travellers, but not in the least bit less impressive. The emirate’s diversity was highlighted by

“The GCC and European markets are leading but we’re also looking at

General manager, Dusit Thani Abu Dhabi, Desmond Hatton echoed a

UP, UP AND AWAY

similar sentiment, noting that the property will be focusing on the Middle

Undoubtedly, Abu Dhabi’s rising visitor

Eastern, Asian and European markets.

director of sales and marketing, Sofitel Abu

numbers speak for themselves. Eager to

Dhabi Corniche, Angela Christodoulopoulou,

cater to an array of travellers, DCT Abu

tap into the concerned segments. We have also garnered great support

who said: “Overall, we have observed an

Dhabi and other key industry stakeholders

from our overseas marketing offices and the tourism board to help us

increase in leisure tourism to the city, as

are working hand in hand to create a much

promote the hotel internationally.”

Abu Dhabi offers diversity and excitement

sought after city within the UAE and MENA

to leisure travellers from numerous

region.

destinations. Culture, art, theme parks and

According to Al Nuaimi, a record 4.875

He declared: “Marketing, advertising and PR campaigns are in place to

CULINARY DELIGHTS Ensuring that visitors are in want of nothing during their stay in the eclectic

history are only some of the highlights that

million people stayed in Abu Dhabi’s

emirate, premium hotels are creating innovative gastronomical concepts

travellers can experience in the capital.”

162 hotels and hotel apartments during

with top chefs.

Most importantly, Abu Dhabi’s tourism

2017, meaning the emirate recorded an

stakeholders have been honing and developing the emirate as a hotspot for culture lovers. Director promotions and overseas offices,

Two culinary maestros have joined The St. Regis Saadiyat Island Resort.

impressive 9.8 per cent year-on-year rise. He added: “Figures released by DCT Abu Dhabi for the hospitality sector reveal that the number of guests staying in Abu Dhabi

Olivier Belliard, the new executive chef, is overseeing all F&B outlets at the five-star hotel, while Ramasawmy Jayada has been hired as chef de cuisine at the fine-dining steakhouse 55&5th, The Grill. Belliard said: “There are many things happening. We will revamp the

Department of Culture and Tourism – Abu

city during the year rose by 10.3 per cent to

menu at 55&5th, The Grill and create some new dishes for Sontaya, without

Dhabi (DCT Abu Dhabi), Mubarak Al Nuaimi

reach 4,295,030 across its 131 hotels and

deviating from its successful Thai-Chinese fusion style.”

explained to TTG the impact of the recent

hotel apartments, which provide 26,821

opening of the highly anticipated Louvre

rooms. The Al Ain region recorded a 5.5 per

to its roots and to update its popular theme nights, ‘to create a buzz about

Abu Dhabi. “The opening of Louvre Abu

cent increase to 450,328 guests across its

new things happening’.

Dhabi towards the end of last year was a

20 hotels and the Al Dhafra region rose 8.2

monumental event, not only for the emirate,

per cent to 130,180 guests at its 11 hotels

but the country and the region.”

and hotel apartments.”

He further explained that other museums,

Belliard also expressed a desire to see Mediterranean venue, Oléa, return

Meanwhile at the Dusit Thani Abu Dhabi, Hatton told TTG that a new head chef has joined the property’s award-winning steakhouse. “He is all geared up to elevate the existing portfolio of culinary offerings

These impressive figures can be

at the steakhouse,” said Hatton, who added that the team is also looking

including the Guggenheim Abu Dhabi and

attributed to the emirate’s yearly packed

forward to the launch of its upcoming Indian restaurant ‘Namak’ by Chef

Zayed National Museum, will soon launch on

calendar of events, which last year included

Kunal Kapur (India’s renowned TV host and celebrity chef).

Saadiyat Island to complement the Cultural

the opening of the Louvre Abu Dhabi,

District.

along with DCT Abu Dhabi’s initiatives to

Thrill-seekers will not be disappointed either, with Warner Bros. World Abu Dhabi expected to open this year on Yas Island. The world-class destination will feature six

At Sofitel Abu Dhabi Corniche, Christodoulopoulou noted that the property’s Jazz & Fizz rooftop bar on the 36th floor has been revamped.

incentivise the private sector, to develop more family-friendly events.

The emirate’s strategic and steady steps have paid off, revealing a

While the emirate’s Department of

diverse tourism product ideal for all types of travellers from all four

Culture and Tourism continues to set Abu

18 March 2018

ttgmena.com

corners of the globe.

UPDATE ABU DHABI

NOURISHING EXPERIENCE

PREMIUM SERVICE

Emirates Palace Spa has introduced two new product

nhancing its customer experience,

lines and treatment plans; Thalion and Linda Meredith.

Etihad Airways has announced a strategic

Prior to their introduction to the upscale property, the luxe product ranges were known only to celebrities in Europe and Los Angeles. The Spa has partnered with Thalion to offer a range of detox and wellness treatments, which help to restore vital minerals to the skin, muscles and body, leaving guests revitalised.

partnership with Mercedes-Benz. Under the agreement, customers travelling in The Residence, first class and business class will be chauffeured by a dedicated Mercedes-Benz fleet anywhere within the UAE. Mercedes-Benz S-Class vehicles will chauffeur first class guests air-side from gate to aircraft and

the entire customer

locally by two providers:

vice versa, if the aircraft is at a remote stand at

journey, between home and

ALFAHIM, through its flagship

cials hail from Knightsbridge in London. The products

Abu Dhabi International Airport. A fleet of premier

Abu Dhabi International

company, Emirates Motor

are created around the concept of feeding the skin with

Mercedes-Benz E-Class vehicles will chauffeur all

Airport, from gate to

Company, will manage the

essential ingredients, and the new treatments at the spa

land-side transfers between the airport and the

aircraft, and vice versa.”

S-Class air-side chauffeur

expertly reflect this.

customer’s pick up/drop off point in the UAE.

Exclusive to Emirates Palace, Linda Meredith O2 Fa-

Executive vice president commercial, Etihad

The three-year

experience; and Al Muttahida

agreement between

Limousine will deliver the

Airways, Mohammad Al Bulooki said: “It’s important

Mercedes-Benz and Etihad

land-side E-Class UAE

for us that the Etihad experience continues across

Airways will be facilitated

chauffeur transfers.

FAST-GROWING INDUSTRY TANTALISE TASTE BUDS

Managing director, Amadeus Gulf, Graham Nichols speaks exclusively to TTG about the company’s latest tech innovations

: What are

: How is your business

Amadeus Gulf’s latest

capitalising on the

developments?

emirate’s cruise tourism sector?

We have announced a number of strategic

Abu Dhabi has the

partnerships and initiatives

geographical advantage of

over recent months that

being an appealing winter

will help shape the future

sun-cruise destination,

of travel in Abu Dhabi and

which is complemented

across the GCC.

by state-of- the-art

Courtyard by Marriott World Trade Center Abu Dhabi has

We recently entered into

facilities and amenities

unveiled new and innovative menus at its popular Up & Below

a 10-year distribution

that can accommodate

tourism stakeholders have the right tools to

and Fifth Street Café outlets.

services agreement with

the requirements of

maintain rising guest numbers?

Located on the hotel’s rooftop, Up & Below now offers

: How is Amadeus ensuring that travel and

15 MENA airlines. Between

international cruise lines.

diners the best of Middle Eastern, Latin American, Asian

them, these airlines carried

To support this fast-

Rising tourist numbers can be attributed to several

and Mediterranean cuisine, with dishes that have been hand-

110 million passengers in

growing area of the travel

factors, not least of which is global outreach and

picked to create sumptuous, culinary experiences. Guests will

2016, and are anticipated

industry, we’ve developed

promotion by Abu Dhabi’s Department of Culture

have the chance to indulge in fish and chips, Mexican style

to serve over one billion

an innovative and unique

and Tourism, as well as development of the local

burritos, barbecue chicken wings, aromatic kofta wraps or

passengers in the coming

Graphical User Interface

market to create more enticing offerings that will

platters, as well as fresh salads and garnishes. Also featured

decade.

(GUI) booking tool, Amadeus

encourage tourists to visit.

on the new menu are irresistible desserts. Meanwhile, Courtyard by Marriott World Trade Center Abu

Amadeus’ commitment

Cruise. The tool delivers real

One of the ways that we help hotels to

to evolving airline

productivity and booking

accommodate this rise and ensure a positive guest

Dhabi’s Fifth Street Café has adopted two new menus with

distribution and ancillary

quality benefits through

experience is through our cloud-native solutions

over 10 delicious dishes, cooked with high-quality ingredients

services is further

eliminating time-consuming

designed specifically for hospitality. Today we

and infused with a unique Arabian flair.

demonstrated through our

phone reservations and

offer solutions for reservations, sales and catering,

recent workshops on the

providing a complete desk-

property management and operations, all focused

tic international breakfast items, such as its popular eggs, as

topic of IATA NDC in Dubai,

based cruise reservation

on a better end-to-end experience for guests,

well as nutritious soup and an array of tasty appetisers and

Abu Dhabi and Muscat.

and information system.

employees, managers, owners and partners.

Fifth Street Café’s menu now showcases a range of authen-

entrées infused with savoury spices. March 2018

ttgmena.com

ON LOCATION SWITZERLAND

witzerland’s holistic tourism offering has guaranteed star status for the country on an international level, and this year, the European gem is hoping to maintain

its popularity, with new developments adding to its existing appeal. “Last year was a fantastic year, both for us and for inbound tourism to Switzerland on the whole, and this already looks set to continue in 2018,” general manager, The Lodge, Verbier, Ashley Crook told TTG. “Of course, for the avid skier or snowboarder, Verbier is a paradise, however, an increasing number of travellers are seeing the Alps as a year-round destination and are visiting in the summer. Trekking, mountain biking and paragliding are all popular activities, and are a fantastic way to take in the stunning landscape.” Crook has also noticed a growing number of Middle Eastern and Asian travellers visiting the region, either as a stop on a European tour or to specifically experience Switzerland, combining their trip with other destinations in the country such as Zurich and Geneva, among others. Ski tourism plays a major role in maintaining Switzerland’s popularity, and although the niche works to stay up-to-date, new trends are emerging on the scene, as CEO, Crans-Montana Tourism & Congress, Bruno Huggler explained: “The ski market got a new dynamic with new pricing systems, and thanks to the great snow conditions, many skiers come back more frequently. Touring

NATURAL MAJESTY Equipped with picture-perfect natural landscapes, a plethora of outdoor adventures and four distinct and utterly charming cultures, Switzerland has what it takes to keep the world’s travellers coming. Emily Millett draws the curtain on new trends that are further evolving the country’s tourism industry

is a new trend and we are responding with the 'Grand Tour of Switzerland’, a great project which includes all regions in Switzerland. “Experiential travel is also key for the future.

May 24 until June 3, 2018.” Meanwhile, highlighting that food is

additional attractions, Meier said:

house spa or take in the views from the

“Discovering four vibrant cultures in one

alpine terrace. The hotel’s bunk room

We develop our own experiences and encourage

a major component of Switzerland’s

country that is easily accessible through

houses up to six children and comes

our partners to do the same, working on the entire

culture was Crook, who explained that

sophisticated public transportation is

complete with a DVD player, Xbox and

chain of services to provide unique adventures,”

The Lodge, Verbier is showing guests

a major appeal. Wellness and health

bean bags, and younger guests can

Huggler added.

that the gastronomic repertoire in

tourism are growing internationally, and

also get involved in activities such as

Switzerland expands far beyond fondue.

Switzerland is no exception. People are

treasure hunts, pool parties and sledging

being more conscious of their health,

competitions.

“Our chefs make full use of local

BACK TO THE ROOTS Inherently linked to the experiential travel trend

produce that can be found in the

and the prevention of sickness is high on

mountains in the summer and autumn,”

their priority list.”

In response to the multi-generational trend, Grand Resort Bad Ragaz is

he declared. “Guests can arrange to

currently developing a new separate

is a desire for tourists to have real, authentic,

visit local producers. A particularly

family spa, in addition to its existing

local and human interactions during their travels,

favourite activity that I would highly

something which Switzerland is currently offering

recommend is spending an afternoon

through its local culture, regional gastronomy and

at a nearby vineyard to discover

Although Switzerland prides itself on

further develop our three-generations

a return to nature.

Switzerland’s best kept secret. With this

offering something for everyone, the

concept. Construction work is already

in mind, our catchphrase for 2018 is

current market trend is showing an

underway and the opening of the new

as the locals do,” head of markets and business

‘immersive travel’. Our guests love to get

increase in multi-generational travel,

spa area for the whole family is planned

development, Zürich Tourism, Roland Ottiger told

to know the local culture and immerse

as Crook explained to TTG: “Multi-

for April 2018. Our choice of different

TTG. “They want to experience the destination

themselves in it at any opportunity.”

“Travellers want to experience the destination

FAMILY FIRST

spa area. Commenting on this was Meier: “With this project, we aim to

generational trips are becoming

room styles, a wide range of restaurants

Immersion into Switzerland’s local

increasingly popular and we have seen

on-site as well as a high amount of

culture inevitably includes a return to

families looking to book a holiday that

activities in and around the resorts (for

the destination, the organisation has put together

nature, with the lush verdant landscapes

will appeal to the children, grandparents

example, skiing or hiking) make us a

a series of new offers, including a special food tour

proving a key drawcard for visitors.

and in-laws in equal measure.”

perfect hideaway for three-generation

with all their senses.” In a bid to help visitors get an authentic feel for

through the city and a fondue experience on an

Echoing this sentiment, director of

According to Crook, The Lodge

sales, Grand Resort Bad Ragaz, Mirjam

offers a balance of activities, culture

Meier told TTG: “Sustainability is still of

and relaxation to appeal to multi-

Well placed to take advantage of the

become one of the biggest highlights on the Swiss

importance, as is experiencing nature,

generational groups, and every aspect

current travel trend for authentic local

calendar of events,” said Ottiger. “More than

finding the roots and valuing the land

can be tailored to their requirements.

experiences, Switzerland is currently

150 events celebrate all aspects of food, from

and its resources. The cleanliness of

While younger members of the family

honing its portfolio, in a bid to appeal

a delightful street food festival to a variety of

nature and sustainability play a huge role

spend the afternoon in the mountains,

to a multi-generational pool of

pop-up restaurants and carefully crafted events

in tourism in Switzerland.”

those looking for rest and relaxation can

travellers with a penchant for nature,

indulge in a treatment in the hotel’s in-

wellness, culture and gastronomy.

e-tuk-tuk. “Since its inception in 2016, Food Zurich has

at gourmet outlets. The event will take place from

Commenting on the destination’s

20 March 2018

ttgmena.com

vacations."

ON LOCATION SWITZERLAND

MEDICAL EXCELLENCE Medical tourism traffic into Switzerland from the Middle East could be set to see a significant increase, according to one of the country’s leading healthcare groups. General manager, Nescens Clinique de Genolier, Andres Oppenheim has witnessed a growing flow of Middle East patients opting for Swiss medical checks and treatments. “Swiss excellence in specialist healthcare and hospitality is well known to Arab audiences,” he said. “The Swiss Medical Network, and the Nescens Clinique de

A TRAVELLER'S PLAYGROUND Head of markets, Switzerland Tourism, Urs Eberhard unveils the secrets of this ever-popular destination’s tourism appeal

TTG: How was 2017 for Switzerland Tourism in

TTG: What trends are currently shaping and influencing

terms of news and developments, and what do you

the travel and tourism sector in Switzerland?

Genolier in particular, are already very well established in this market, and we expect a growing number of discerning Middle Eastern travellers.” Offering discreet, bespoke services for short, medium and long-term stays, the clinic provides preventative and regenerative medicine, genetic screenings, nutrition advice, physical and osteo-articular care, as well as aesthetic medicine and anti-aging programmes. Patients can book their stays in residences offering a full range of five-star hotel services.

have planned for 2018? Experiential travel is still a hot topic; the wish to experience Switzerland Tourism very much focuses on precision

something unique and being able to share it with friends

marketing, approaching interest groups with products

and family through social media. Another trend is the

and experiences where Switzerland has a competitive

search for ‘your inner self’; having time for you and your

advantage. In 2017, we addressed ‘Nature Lovers’.

loved ones, breaking away from the daily stress, trying

The stunning nature, the diversity, the ease of access

to live a healthy life (organic food, fitness, counting your

to lakes and mountains, palm trees and glaciers are

steps) and searching for the origin – the root of things.

main drivers for visitors to come to our country. We

More and more travellers are searching for a holistic

airmont Le Montreux

in operational and promo-

were sharpening our offering, giving our visitors the

experience, which is good for body and soul.

Palace is set to con-

tional activities that are key

tinue improving its

to our success.”

opportunity to have true access to our beautiful nature

CREATING MEMORIES

and the local population. Some of the experiences we

TTG: With experiential travel still a key trend in

facilities this year, with a se-

The property is also

have been developing are ‘Wildlife Watching’, ‘Alpine

Switzerland, what do you think the buzzwords will be

ries of developments, includ-

working to partner with

Huts’ and ‘Hideaways in the Winter Wonderland’.

for travel in 2018?

ing the recent renovation

local companies and an-

of 30 rooms; the integra-

nual events such as the

We focused on not just telling people how beautiful Switzerland is, but giving them ideas and tips on what

In 2018 we are focusing on the more active traveller, the

tion of new technology for

Montreux Christmas Market,

to experience when visiting us.

‘Outdoor Enthusiast’. We do believe that besides incredible

hotel screens and TVs; an

as well as enhancing its

nature, we have an outdoor offering which belongs to the

improved sustainability pro-

food offering, with adapted

best in the world. Again, it is the wealth of the offering,

gramme; and the first stage

menus, seasonal options

the ease of access, the stunning surroundings and the

of a façade renovation.

and pop up events.

In 2018 we are focusing on the more active traveller, the ‘Outdoor Enthusiast’.

proximity of everything.

General manager, Fair-

“2018 looks very prom-

We are a natural playground and all outdoor activities can

mont Le Montreux Palace,

ising as we will continue

be easily reached and easily tried out. You start hiking,

Michael Smithuis told TTG:

developing our facilities

turn once and you are on a bike, turn once again, you are

"We continue renovating

and renovating parts of the

swimming, turn once again, you're running, turn once

and improving our facilities

hotel to stay up-to-date

again and you’re climbing, and so on. Everything is so

and services, while under-

with today’s trends and

close together. That is why we want to show our potential

standing and analysing our

hospitality excellence re-

visitors with easy accessible experiences how fun it is to be

customers’ needs. With new

quirements,” commented

active in Switzerland.

trends come new processes

Smithuis.

March 2018

ttgmena.com

SPOTLIGHT TUNISIA

BACK ON THE TOURIST MAP

properties that are scheduled to

dinary way, all surpassing our guests’

inaugurate this year, as well as a Ritz-

expectations.”

Carlton branded hotel, with others on the horizon. But one particularly notable open-

Restored faith in Tunisia’s safety is slowly but surely bringing forth positive results, with travellers returning to experience the culture-fuelled country’s fascinating offering. Tatiana Tsierkezou writes

Meanwhile, Frankfurt-based Deutsche Hospitality, which already has a strong foothold in Tunisia with two stunning

ing that is fast approaching, is that

properties in Sousse (the Steigenberger

of the brand-new Mövenpick Hotel

Hotel Kantaoui Bay and the Jaz Hotel

du Lac Tunis. Speaking to TTG exclu-

Tour Khalef, both of which are operated

sively about this game-changing addi-

by the locally based Tunisia Hospitality

tion was the hotel’s general manager,

Group) is also gearing up for further

Nicolas Pezout: “Our 189-key hotel,

expansion. This spring, a brand new

which is located in the city’s attrac-

five-star luxury unit, the Steigenberger

tive Berges du Lac business and

Hotel Palace Marhaba, is expected to

diplomatic district, will be opening

open in the coastal city of Hammamet,

unisia’s tourism industry has no doubt been struggling over the past few years, due

this spring. With an inspiring setting,

according to director of operation, Tuni-

to various incidents that have made international headlines and have been ruth-

world-class restaurants, a magnifi-

sia Hospitality Group, Nidhal Bringi.

lessly damaging to the country. But now, things are looking up for the destination,

cent spa and extensive meetings and

“The geographical position of Tu-

and in January 2018, tourism revenue increased by 15.7 per cent to $63.3 million,

events facilities, Mövenpick Hotel du

nisia in the southern Mediterranean,

from $54.9 million in January 2017, indicating that Tunisia is now back on the tourist map.

Lac Tunis is set to make its mark as

with 1,300km of sandy shores, a warm

Not only this, a handful of travel specialists, including Thomas Cook and TUI, have an-

a premier dining, entertainment and

Mediterranean climate in the summer

wedding destination in the heart of

and a mild climate in the winter, a rich

Tunis.”

heritage and eight UNESCO world herit-

nounced their return to the country this year. A spokesperson for TUI UK & Ireland commented on this news: “We have reintroduced Hammamet as a destination for summer 2018, starting with four flights per week into En-

Pezout shared that guests cannot

age sites make this country one of the

fidha from Bristol, Manchester, Gatwick and Birmingham. The flights will operate from May 1,

only expect the hallmark Mövenpick

main destinations for European tourists

2018, in response to customer demand.”

warmth and quality of service, but

in Africa,” Bringi told TTG. “All of these

also a long-standing tradition of smil-

benefits are very important and are a

LUXURY OPENINGS

ing hospitality that is deeply rooted in

good reason to develop the luxury tour-

As well as major travel and tourism entities marking their return, luxury hospitality special-

Tunisian locals.

ism industry in Tunisia.”

ists have been keenly eyeing the country’s potential. In December last year, Four Seasons

“Our hotel will stand out from the

Hotel Tunis opened its doors for business, presenting travellers with 203 beautifully ap-

competition because it doesn’t only

BOUNCING BACK

pointed guestrooms, inclusive of 35 luxurious suites, and a portfolio of top-notch facilities.

offer top-notch bedding, e-connected

Clearly, with all of these incredible hos-

rooms, a wonderful spa, great culi-

pitality developments in motion, Tuni-

Tozeur Resort scheduled to open in mid-2018; AVANI Les Berges Du Lac Tunis Suites, lo-

nary experiences and stunning views

sia’s tourism industry is bouncing back,

cated in Les Berges du Lac II – a prime commercial, residential and diplomatic area in the

of Lake Tunis. It is essentially about

aiming to become better and more

country’s capital – opening this year; and AVANI Gammarth Tunis Resort & Spa slated to

the little things, and our success will

resilient than ever before. Thus, tourism

open its doors in 2021.

be measured by how we succeed in

movers and shakers are sharing their

doing ordinary things in an extraor-

positive sentiments with the world, in

Minor Hotels is also strongly focused on developing its portfolio in Tunisia, with Anantara

According to tourism reports, other pipeline hotels include two Golden Tulip-branded

22 March 2018

ttgmena.com

SPOTLIGHT TUNISIA Russian and Eastern markets; French and German

There is a breeze of careful optimism blowing over the country.

markets; Tunisian and Algerian markets; Belgian, Dutch and British markets; as well as the MICE and corporate segments,” he explained. The properties will additionally be promoted at numerous fairs and exhibitions this year, according to Bringi, including ITB Berlin, MITT in Moscow, TOP RESA in Paris, the World Travel Market in London and many more. As for the sparkling new Mövenpick Hotel du Lac Tunis, according to Pezout, 2018 will be an extremely busy year.

order to make it clear that things have changed and

track. There is a breeze of careful optimism blowing

“Our aim is to position ourselves as the balanced

spread a positive message.

over the country; the economy is starting to recover

option for wellbeing and healthy and tasty food, and

and we’re happy to be riding the winds of change

be an inspiration for great meetings and events,

here in Tunis.”

with simplicity and generosity as our credo. Tunis

“The attacks have weighed heavily on the country's tourism sector, but after two barren years, there are signs that the industry is finally coming back to life,

Pezout added that Tunisia is slowly but surely re-

offers excellent potential as a MICE destination. It is

and this has been made clear with the return of Brit-

turning to the radars of most of its traditional feeder

within two hours of most major European cities yet

ish, Italian and Spanish holidaymakers,” said Bringi.

markets (France, Germany and the UK), but over

still off the beaten track, and offers a wealth of ac-

He explained to TTG that Tunisia recorded signifi-

the last few years, alternative markets have been

tivities and business opportunities whilst being cost-

explored.

efficient. This is one of the major aspects we will be

cant increases in 2017, with heightened tourist arrivals coming from Europe. “The authorities note that the perspective is en-

He explained: “The reduction of activity from its traditional sources has pushed Tunisia to explore

focusing on this year,” he explained. He further opined that with the increase in luxury

couraging and are forecasting growth in 2018, espe-

and further develop other visitor streams from mar-

hospitality options, quality and service levels will

cially with the return of British and Italian travellers,”

kets with massive potential, such as China, India and

significantly rise, and thus, the property will need to

he added.

Russia. This in turn, has brought the destination to

stand out from its competitors, now more than ever.

Meanwhile, head of sales and contracting, Spring

the attention of potential investors from such coun-

Finally, Meghirbi of Spring Travel Services high-

Travel Services, Rafik Meghirbi shared his opinion:

tries, and it is certainly a good omen for business

lighted that the agent will be strongly focused on

“We are recovering very fast in Tunisia, and if the

(including the business hospitality market) over the

its traditional market, France, while simultaneously

rhythm of bookings stays as it is, we should easily

coming year, and hopefully beyond.”

developing the fruitful German market and enticing

reach the good figures of 2010 – one of the best tour-

In order to capitalise on all of this positivity, Bringi,

istic seasons in Tunisia. All bans have been lifted from

Pezout and Meghirbi shared their plan of action for

the main source markets, such as the Netherlands, the

the year 2018.

UK, Belgium and Scandinavian countries.”

Bringi highlighted that Tunisia Hospitality Group

business from the UK, the Netherlands and Belgium. “We will continue to support the local market, which has a huge turnover,” he told TTG. “Two years ago, the local market was contributing 90

Also offering his insight on the matter was Pezout,

will be focusing on reinforcing its relationship with

per cent of our turnover against 10 per cent from

who said: “Tunisia’s tourism and hospitality industry

high-performing travel agents and tour operators,

the European market. Last year was 30 per cent

has been through a challenging few years, and many

to further elevate the exposure and business of

against 70 per cent, and 2018 will easily be 50 per

efforts have been deployed by all here to bring the

Deutsche Hospitality’s Tunisia properties.

cent each.”

destination’s image closer to what it used to be. Of

“We obviously depend on the flight plans as well

course, this is not the sort of undertaking that yields

as the presence and potential of each tour operator.

With confidence being restored in Tunisia, the

overnight results, but Tunisia is definitely on the right

We estimate that market share in 2018 will include

only way is up for this North African gem.

PEOPLE ON THE MOVE

Carlson Rezidor has promoted Diala Tabet to the position of regional revenue optimisation manager – Africa and Lebanon. Tabet joined the Carlson Rezidor group in 2001 as the front office supervisor of Radisson Blu Martinez, Beirut. In her new role, Taber will be responsible for the French and Arabic speaking countries in Africa, as well as Lebanon.

GENERAL MANAGER

EMIRATES PALACE

CARLSON REZIDOR

REGIONAL REVENUE OPTIMISATION MANAGER – AFRICA AND LEBANON

Emirates Palace has welcomed Martin Cramer to its team as the new general manager. Cramer brings over 30 years of industry experience to his new position, having worked in key executive roles worldwide. He holds a Diploma in Hotel and Tourism Administration from the Industrie & Handelskammer in Frankfurt, Germany.

24 March 2018

NADER NAMAH

GILLES LONGUET

F&B MANAGER

Hawthorn Suites by Wyndham JBR has appointed Nader Namah as F&B manager. Namah brings over 15 years of valuable hospitality experience to his new capacity. He will be in charge of the overall operations of the hotel’s dining outlets, as well as F&B at the hotel’s meeting and event spaces.

ttgmena.com

GENERAL MANAGER

INTERCONTINENTAL DOHA THE CITY

MARTIN CRAMER

HAWTHORN SUITES BY WYNDHAM JBR

DIALA TABET

Gilles Longuet is the new general manager of InterContinental Doha The City, Qatar. The French national will utilise more than 35 years of valuable industry experience, 15 of which were spent in the GCC, to further elevate the property. Longuet will now be in charge of more than 330 people and will work to drive the strategic growth and revenue of the property.

SOCIAL HUB

Our Team GENERAL MANAGER Chris Christou CChristou@ttgmena.com D: +357 24 803003 EDITOR Tatiana Tsierkezou TTsierkezou@ttgmena.com D: +35724803021

SOCIAL MEDIA HIGHLIGHTS:

IBTM ARABIA 2018

This year’s edition of the highly-exclusive IBTM Arabia successfully took place from February 5-7 in Abu Dhabi at Jumeirah at Etihad Towers, featuring an enhanced hosted buyer programme. The ‘pod’ format event provided hosted buyers with a tailor-made schedule of one-to-one meetings with a carefully picked selection of leading suppliers. Here are some of our favourite Tweets from the 2018 edition…

MEDIA REPORTER Aleksandra Wood Awood@ttgmena.com D: +35724803022

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CONTRIBUTORS Emily Millett Natalie Hami

ibtmarabia panel session is on now! With Senthil Gopinath ICCAWorld - discussing what destination competitiveness means to #eventprofs #ibtmarabia today. Thanks champions!

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Lots of busy meetings on the show floor already! ibtmarabia #eventprofs

IBTM Arabia @ibtmarabia Our fantastic keynote session this morning ibtmarabia explores the future of business events. Given by futurist Rohit Talwar fastfuture #ibtmarabia

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