Middle East & North Africa
JUNE1 | 2013
ISSUE 253
VISTA OF OPPORTUNITY
Destination The Levant PAGE 8
On Location Analysis
Summer
Tunisia
Religious tourism
Promotions
The country's diverse appeal is paramount to its recovery
The sector is evolving to keep up with changing traveller profiles
A myriad of offers to entice the regional traveller
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CONTENTS
A LETTER FROM...
> YOUR GUIDE
Time for consolidation
02 News Regional and international news from the travel trade industry. 04 Exhibition Calendar A breakdown of the industry's important events and exhibitions. 06 Interview Recently appointed president, Fujita Kanko, Akira Segawa speaks to TTG. 08 Destination Stakeholders are broadening their scope to target additional feeder markets. 14 Special Report With its rich colour and diversity, India aspires to enchant the MENA region. 20 People on the move Find out the latest promotions and appointments in the region. 21 TATOs Focused content for travel agents and tour operators from around the world, including Deals of the Month, Agent Spotlight and news. 22 Picture Perfect A visual tour of recent events in the industry.
Saudi Arabian airline to operate from Dubai World Central In a recent announcement, nasair, a carrier from KSA, revealed that it is to be the first MENA airline to launch passenger operations from the new Dubai World Central (DWC) – Dubai’s second airport, scheduled for October 28, 2013. "As one of the leading airlines in MENA, we are excited to be the first airline to launch passenger services from DWC in October this year. We believe that this launch will encourage increased air traffic to the Middle East, especially to Dubai, and further afield in neighbouring countries like
KSA,” explained CEO, nasair, François Bouteiller. Nasair is expected to operate over 50 flights a week between Dubai and a variety of destinations in KSA. “The launch of passenger operations at DWC is one of our biggest highlights to date and we look forward to offering our passengers even more flexible services with the assistance of another airport in Dubai while we maintain our current longstanding flights from Dubai International,” Bouteiller further added. CEO, Dubai Airports, Paul Griffiths, declaring that a new
era in Dubai’s aviation story is about to begin, also stated: “The introduction of passenger services from DWC is the first step in the long term development of the airport and will provide an attractive alternative to travellers.” The carrier additionally revealed remarkable growth figures at ATM 2013. Nasair reported a 20 per cent rise in passenger numbers since the beginning of the year when compared to 2012. The flagship airline's services have increased in number by 11 per cent compared to last year’s corresponding period.
ith the long summer months ahead, we can all make use of this period to reflect on our business performance in the first half of the year and re-group our forces for Q3. At the recently held ATM, many of our industry peers announced new openings, expansion or refurbishment plans and new products and services to be unveiled by the last quarter of the year, in a bid to end 2013 on a strong note. Here at TTG MENA, we are also looking forward to the summer months as a period of reflection and strengthening of our capacities. Having recently welcomed Seren Event Management Company (SerenEMC), our sister company, under the umbrella of our holding company CADS P&E, we have been busy organising our teams and our offices so as to facilitate communication and the exchange of know-how. In addition, we will all, individually and as a team, use the summer period to identify our strengths and opportunities for further growth and development, so as to ensure we deliver to you topquality range of products. However, as the regional industry does not come to a standstill, we have once again introduced our Summer Promotions section, bringing to you the most attractive offers from the region and beyond. These can be found both within our print publication and on a dedicated section on our website. In addition, ahead of Ramadan, this issue also reflects upon religious tourism in the region, with a special focus on the Saudi hospitality industry’s capacity to meet the needs of the evolving profile of religious travellers. You can also find out the latest news and updates from the Levant, and be informed about India’s increased MENA focus. Finally, the issue sheds light on Tunisia and the way it is consolidating its strengths and focus on its potential niche markets, such as medical tourism. We hope you enjoy this issue of TTG MENA, whether you are reading it in print, online or via our iPad application. Until the next issue…
We are looking forward to the summer months as a period of reflection and strengthening of our capacities. The new scheme provides specifications for different types of accommodation
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Ana Mladenovic Media Reporter
NEWS Exhibition Calendar June 11-13 July 7-9 July 21-23 September 2-4 September 24-27
AIBTM, Chicago, USA www.aibtm.com/ • Routes Africa, Kampala, Uganda www.routesonline.com/ • Routes CIS, Donetsk, Ukraine www.routesonline.com/ • CIBTM, Beijing, China www.cibtm.com/ • IFTM Top Resa, Paris, France www.iftm.fr/ •
September 28-30 ME Spa Awards, Dubai, UAE
Developments on Sir Launching a five-star Bu Nuair Island property in Qatar he Sharjah Investment and Development Authority, Shurooq, revealed plans for its latest development on Sir Bu Nuair Island at ATM 2013. The $136 million development project is set to be completed by 2017 and has been implemented with the aim of boosting Sharjah’s travel and leisure sector with tourist attractions. It additionally forms part of Shurooq’s strategy to develop eco-tourism projects around Sharjah. The new resort is situated just off the coast of Doha, and can be accessed by speedboat
Sharjah is witnessing impressive growth in its tourism sector.
www.thehotelshow.com/ •
October 5-8
World Routes, Las Vegas, USA www.routesonline.com/ •
October 15-17
IMEX America, Las Vegas, USA www.imexamerica.com/ •
• TTG Middle East & North Africa will be available at these shows • ttgmena luxury will be available at these shows
Located in the heart of the Arabian Gulf and surrounded by a vibrant marine ecosystem, the development comprises of a luxury five-star hotel and resort, hotel apartments and villas, a camping village, shops, a souq, a mosque, an education centre, a harbour and an airport. CEO, Shurooq, Marwan bin Jassim Al Sarkal commented: “Sharjah is witnessing impressive growth in its tourism sector, whether in terms of its numerous new tourism projects or the increasing number of visitors."
Minor Hotel Group, partnering with Qatari Al Rayyan Hospitality, has revealed its inaugural hotel in Qatar, set to open in early 2014. Located just off the coast of Doha, the five-star Anantara Doha Island Resort & Spa is situated on a 13 hectare island. The resort will be accessible by speedboat from Doha’s downtown area and from The Pearl. Anantara Doha Island Resort & Spa is due to offer a
range of facilities and accommodation, including 96 guest rooms, 34 pool villas and 11 two- and three-bedroom over-water pool villas. Also on offer will be four restaurants and bars. “The Middle East is a key area of development for us, and we are looking at opportunities to grow not only Anantara, but also our Avani and Oaks brands in the region,” said CEO, Minor Hotel Group, Dillip Rajakarier.
New Dubai hotel classification scheme passed
The new scheme provides specifications for different types of accommodation Dubai’s Department of Tourism and Commerce Marketing (DTCM) officially announced the release of a decree which formally legalises a new hotel classification scheme for Dubai, designed to increase the clarity and transparency with regards to the type and quality of accommodation available across the emirate. Following a period of
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research, benchmarking against key local and international destinations and discussions with the hotel industry, the scheme has now been passed into law. It provides specifications on the requirements for different types and levels of guest accommodation, and its multi-layered framework is expected to formalise the quality and standard of
guest accommodation and encourage a wider range and choice for visitors. The framework includes a traditional one- to fivestar rating system, with an additional ‘budget’ level added; categories, including hotel, resort, hotel apartment and guest house classification; and a range of designators, created to help describe the type of hotel establishment – beach, airport, family, desert, heritage and business. Hotel establishments can be granted multiple designators. Director of hotel classification, DTCM, Majid Al Marri commented: “By adopting a multi-tiered framework of ratings, categories and designators, clearer choice will be provided to visitors. "At the same time, new marketing opportunities are provided to hotels, with the ranges of categories and designators demonstrating the wide offering that has developed in Dubai,” Al Marri concluded.
TECHNOLOGY www.alnahdaresort.com New website catered
WEB REVIEW
Booking platform for to the MENA traveller Arabic speakers tlantis Holidays, a travel company dedicated to promoting Azerbaijan to the Arab world, has launched a website to complement its travel magazine – Azerbaijan Gem of the Caucasus.
On entering Al Nahda Resort and Spa’s new website, visitors are welcomed by an easily navigable, well presented, homepage, as well as a number of useful tabs. On the left hand side of the page, visitors can locate whatever they may be looking for, ranging from a comprehensive gallery to an array of facilities, such as its F&B offering and restaurants. The website also provides a comprehensive destination guide. The homepage also offers a number of useful tabs, such as ‘Call on Us’ at the very top of the page, as well as the ability to easily make a reservation or check availability, on the left side of the homepage. Prospective guests can also access the resort’s reviews on TripAdvisor with the click of a mouse, via a tab at the bottom of the page.
By Natalie Hami Content ✰✰✰✰✰ Navigation ✰✰✰✰✰ Presentation ✰✰✰✰✰ OVERALL
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and aims to rekindle touristic interest in Azerbaijan. CEO, Atlantis Holidays, Rashid Al Noori said: “Nothing brings the sights and sounds of Azerbaijan to life as much as being there in person.”
Nothing brings the sights and sounds of Azerbaijan to life as much as being there in person. Offered in English and Arabic, the website assists Arab travellers wishing to explore the nature and history of Azerbaijan. The website has information on tourist attractions
Visitors to the website can garner information on cities and regions such as Baku, Absheron, Gabala, Ganja, Gusar, Ismailli, Lankaran, Nakhchivan, Naftalan, Sheki and Zaqatala.
Hertz and Qatar Airways have introduced an Arabic language option to their online booking platform. The Arabic platform comes as latest statistics from the US Census Bureau show there are currently 86 million Arabic speaking Internet users. In Qatar, 1.2 million of the total 1.7 million Arabic speaking population regularly use the Internet, representing a 70 per cent Internet penetration rate. The large volume of Arabic speaking Internet users is also said to coincide with the rapid rise of online travel bookings in the Middle East. According to Travelport, online bookings are to account for 22 per cent of all travel bookings in the Middle East within the next two years, reaching a total value of $15.8 billion by 2014.
A dedicated Arabic language platform has been introduced
Kingdom leads the way in travel metasearch
Masri: Saudi travellers represent a huge opportunity for the industry
According to Wego, travellers from Saudi Arabia now currently make up the largest user base of all six Gulf states for travel metasearch, with the scale of demand from within Saudi Arabia and the purchasing power of Saudis adding huge momentum to the travel industry’s shift from offline channels to online within the Middle East. The company reports that residents of Saudi Arabia and foreign residents are embracing the travel comparison site faster than other countries in the region. Managing director – MENA, Wego, Mohamad Ibrahim Masri said: “Travellers from Saudi Arabia are now considering options at over 2,000 destinations for
trips this summer, representing a huge opportunity for the industry. Almost seven in 10 transactions online are for air ticket purchases averaging over $1,600, the highest in the region. Schedules and fares are being compared across Saudi Arabia's domestic aviation network, from Abha and Yanbu to Jazan. It is not just the hubs that are seeing the traffic.” Meanwhile, Jakarta is now said to account for eight per cent of Saudi Arabia-based search volumes in August, which has more than doubled in three years. Istanbul and Kuala Lumpur are also gaining popularity. Meanwhile, Cairo, in Egypt is said to have bounced back to match London figures. June 1 2013
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INTERVIEW
A GLOBAL WELCOME Recently appointed president, Fujita Kanko, Akira Segawa exclusively shares with Naomi Leach how the Japanese hospitality company aims to promote its offerings to international markets, including targeting the MENA traveller TTG: What are your latest news and developments? Since I was appointed as president of Fujita Kanko in March, my priority has been visiting our facilities and meeting with staff members. Fujita Kanko has a broad range of tourism businesses and operates approximately 60 facilities including hotels, resorts, restaurants, wedding and banquet and leisure facilities throughout Japan. No other hospitality company has such a range of businesses – at least not in Japan. Although it’s our strength to have expertise in multiple areas, it is certainly challenging to make sure that each operation is meeting its business goals. As the head of the company, it is crucial that I fully understand our strengths and that I listen to all staff members working at various facilities in order to get their input as well as to motivate them. I enjoy every aspect of my job. TTG: Do you have plans to take the company in a new direction, and how will your experience shape the future of Fujita Kanko? Since Fujita Kanko was founded in 1955, we have grown our business based on our corporate philosophy, ‘we must contribute to society through our hospitality business'; and for the past 60 years, we’ve been able to gain trust from our clients and community and to build a respectable reputation. We’ll always be loyal to this core principle of ours. As the president, I’ll also make sure that we invest not only in our facilities, but also our people. I have a somewhat unique background. Before joining Fujita Kanko, I spent almost 30 years in the financial industry; I’m certain that my skills will be useful now that I am responsible for creating a new chapter in the life of Fujita Kanko; an important part of that chapter is globalisation. We have recently opened four overseas offices and we are eager to promote our properties to international travellers and build more recognition.
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TTG: What are the challenges facing Japan’s hospitality industry and how in turn, are you overcoming these? For the past 20 years, many international luxury hotel brands have entered the Japanese market, especially in Tokyo, and that is expected to continue for at least the next few years. As a result, we are facing even more competition and a strong need to further differentiate our brands. However, I believe that our hotels have unique strengths in this circumstance, because we offer more than places to stay.
I am responsible for creating a new chapter in the life of Fujita Kanko; an important part of that is globalisation. Our flagship property, Hotel Chinzanso Tokyo, for example, is a one-of-a-kind urban resort with 260 rooms and suites; 12 restaurants; 36 meeting and banquet rooms, Tokyo’s most extensive meeting/banquet facilities; and Tokyo’s largest hotel spa on a majestic Japanese botanical garden. Here you feel the change of seasons, smell the flowers and listen to the birds in the middle of Tokyo. We also offer cultural experiences such as the traditional Japanese tea ceremony and bonsai workshops. Not only does it offer the ultimate relaxation with luxurious amenities, it also preserves its authentic Japanese spirit, culture and history. Like Hotel Chinzanso Tokyo, each of our properties has its own unique strength and offerings. June 1 2013
TTG: What ethos do you believe distinguishes Fujita Kanko from other players in Japan’s hospitality industry?
TTG: Do you have many guests from MENA at your resorts and hotels? How do you cater to this market?
Fujita Kanko has about 60 properties, including 30 mid-priced hotels throughout Japan in two chains: Gracery Hotels and Washington Hotels. Since our founding, we’ve always been a pioneer in the Japanese hospitality and tourism industry, and we’ve expanded our business in multiple directions. We operate top luxury properties, resorts and business hotels. We also operate leisure facilities, including an aquarium, hot springs, and restaurants and wedding facilities. This broad expertise and our pioneering spirit are what differentiate us most. For instance, our Washington Hotel brand is a pioneer in the Japanese business hotel market. Fujita Kanko developed the Washington Hotel brand to offer business travellers cost efficient convenience and comfort. To minimise operating costs and improve efficiency, we’ve developed new features, such as the world’s first automated check-in/check-out system. We’re constantly seeking new features and services to meet the changing demands of our guests. For example, we offer ‘ladies floors’ to target female business travellers with more women–oriented amenities. Looking back at our company’s history, I can say that we’ve made our mark in the Japanese hospitality industry and we intend to continue.
At Hotel Chinzanso Tokyo, our clientele includes royalty from the Middle East. We offer halal cuisines, 24-hour private concierge and other upscale services, which meet their needs. Our facilities are also wellsuited to their needs – suites with kitchens for guests who bring their private chefs, for example. Our guests love our well-equipped spa and majestic Japanese botanical garden.
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TTG: Are you promoting Japan as a destination to MENA? How do you feel the two regions can collaborate in the future? The Japanese government is aiming to increase the number of overseas visitors to Japan from eight million in 2012 to 18 million in 2016. MENA is definitely a potential inbound markets to grow. Japan has a lot to offer to especially upscale travellers from the region. Tokyo, for example, is a mixture of many faces. It offers a mixture of different shopping hubs. Advanced infrastructure, safety and cleanliness also make it a more attractive destination. There are more and more business exchanges between Japan and the Middle East and North Africa. As a hospitality company, we would like to provide better services to meet the needs of increasing visitors from the region for both leisure and business.
Vista of opportunity The Levant has much to offer, in terms of both its modern and historic elements. With tourism at the forefront, stakeholders are focusing their attention on traditional feeder markets, promoting the region and their respective offerings, as Natalie Hami reports
he region has been witness to a great degree of resilience, despite having dealt with its fair share of political instability. As a result, the Levant has managed to constantly power through, and this can be seen through its ongoing projects, regarding its properties and its continuous desire to draw in new markets as well as looking to different sectors of tourism. Ongoing advancements Sales manager, Hotel Le Bristol, Maya Abi Karam exclusively revealed to TTG the property’s latest hefty renovation plans, which mirror the Levant’s resilience. “Le Bristol, Beirut, Lebanon is currently undergoing a $30 million dollar renovation to better its services and upgrade its rooms,” Karam said, adding that the hotel is expected to open in spring 2014. According to Karam, Hotel Le Bristol, a five-star hotel, was built in 1951 by the Doumet family. It is a family run hotel, which caters to corporate as well as the leisure upscale market. Karam also highlighted optimistically that the renovation is expected to put the property back on the map as the preferred hotel for both MICE and leisure tourists. Meanwhile, Starwood Hotels and Resorts Worldwide has recently announced that Grand Hills Hotel and Spa in Broumana near Beirut is expected to soon join its Luxury Collection portfolio. Lebanon is set to see further hotel openings with The Smallville, a five-star urban lifestyle destination hotel, slated to open at the end of June 2013, and well-located to capture the corporate traveller. Vice president of operations – Egypt and the Levant, Hilton Worldwide, Christian Muhr outlined to TTG Hilton Worldwide’s interest in the region along with its continuous promotion of its properties there. “In Levant, we currently have two hotels in Beirut, Hilton Beirut Metropolitan Palace and Hilton Beirut Habtoor Grand; DoubleTree by Hilton Aqaba in Jordan and also the biggest stand-alone convention centre in the Middle East in King Hussein Bin Talal Convention Centre by Hilton.
DESTINATION LEVANT
“We continually look for ways to boost awareness of our properties to key markets and, in addition to promoting individual hotels, it is standard practice for Hilton Worldwide to promote destinations to international audiences too. For example, we ensure destinations are given exposure to the 34 million members of our guest loyalty programme Hilton Honors – representing tremendous publicity to a key audience of travellers and tourists,” Muhr noted. He added: “We offer special promotions such as The Great Getaway and Early Bird Savers – in addition, and as one of the largest and most recognised international hospitality organisations, we also have the scale and resources to cross-promote individual hotels within the organisation and across borders.”
Maha Bourachi, also revealed to TTG how the property is looking to promote itself by enticing fresh feeder markets, as well as its more traditional options. “We are targeting existing markets like the GCC with a large focus on group, MICE business and some leisure business expected during the Fitr holiday to Beirut. We are promoting Beirut to the Russian and Turkish markets; promoting it as an extremely safe choice for leisure holidays and short breaks.”
Fresh markets In a drive to fully promote the Levant region, many properties are now looking above and beyond their traditional feeder markets, such as the GCC, as new markets evolve to boost inbound visitor numbers. Muhr, for example, highlighted that both Jordan and Beirut are favoured destinations with GCC visitors but they are looking elsewhere too. “The GCC is an established key market for the Levant, as is Egypt and Iraq. However, as the global traveller becomes more adventurous, we are seeing an upswing in numbers from visitors outside of our traditional channels and this includes the BRIC countries,” Muhr commented to TTG. A similar sentiment was reiterated by director of sales and marketing, IHG Cluster Hotels in Jordan, Soha Zahar. “We are planning on opening up to new markets for starters. We are also working on maintaining our share in the already established markets, such as the GCC, Near East and European markets. We will be coming up with new promotions that are targeted to attract new business and drive in more revenue. Finally, we are focusing on promoting MICE business for our resorts.” Zahar additionally noted: “We are also expanding and tapping into other markets including the GCC, Lebanon and Egypt, and we are getting positive feedback from these respective markets.” According to her, there is also a great deal of effort exerted by the Jordan Tourism Board to promote the destination, which also includes tapping into new markets such as Brazil. In addition, the wish to venture into previously unchartered territory was commented on by director of sales and marketing, Le Gray Beirut, Hilal Saade exclusively to TTG. “Our strategy for 2013 is focused on strengthening our traditional Gulf and Arab markets as well as penetrating and enlarging our market platform by targeting new markets such as Russia, Turkey and Latin America,” Saade noted. Director of sales & marketing, Mövenpick Hotel Beirut,
We continually look for ways to boost awareness of our properties to key markets. Karam also highlighted to TTG that Syria is in fact a new area of focus for the property, along with new potential markets. “Our feeder markets during the renovation period are mainly Syrians lodging in Lebanon due to the political instability and Iraqis who are shifting destination from Syria to Lebanon. Our plan for 2014 is to penetrate new potential markets such as Latin America, Russia and India.” Bolstering figures Despite looking to new and untapped markets to promote their properties, the Levant region is also swiftly moving forward in terms of strategies to boost its numbers, with some properties using major international and regional exhibitions to promote themselves, while others are looking to either e-commerce, increasing their online presence or simply promoting themselves to major tour operators and travel agencies. Regional sales and marketing director, Golden Tulip MENA, Viviane Khoury exclusively noted to TTG: “e-commerce is also an important part of our strategy for this year as we will be focusing on increasing our online exposure and awareness as to target more markets and open more business opportunities to our different locations.” June 1 2013
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She also noted that they have a strong presence among the consortias, travel agencies and tour operators. In addition, Muhr highlighted the significance of social media in promoting Hilton’s properties. “As social media continues to grow as a channel, individual hotels will leverage resources to maximise the channel and promote the key selling points of each property as well as the destination,” he told TTG. Zahar agreed and further commented that they also utilise a combination of ways to promote their hotels, outlining: “We use different ways to promote these properties, because we want to reach our target markets in the best and most efficient way possible. We use different integrated marketing and communication tools, including above and belowthe-line marketing, as well as PR, communication, and social media.” She stated that the company also participates in trade shows as well as popular and established tourism exhibitions such as WTM, ITB, ATM, among many others. “All of those combined help us reach our target markets effectively,” Zahar added. The use of major exhibitions to boost numbers was also noted by Karam: “We are promoting our new hotel by having a physical presence in most of the international travel fairs scheduled for year 2013, one of them being the recently-held Arabian Travel Market.” Bourachi explained that Mövenpick Hotel Beirut is looking to use what she described as "tactical promotions, an aggressive sales presence" as well as renewing existing relationships and creating news ones. Targeting medical tourism Despite the Levant’s more typical attractions, such as its colourful history and culture, area vice president – Lebanon, Qatar, Kuwait, Bahrain and Amman, Rotana, Joseph Coubat informed TTG of Lebanon’s burgeoning medical tourism sector and Rotana’s role in this. “We have guests coming in from Iraq, Iran, Turkey and Syria, as well as several European countries thanks to Lebanon’s renowned reputation when it comes to surgery and other medical services. For many, Rotana properties are chosen for their strategic locations in Lebanon, whether near some of the best medical institutes, iconic landmarks or business districts,” Coubat enthused. According to Coubat, Rotana continues to create offers to serve its guests in this particular field whilst also taking into consideration price, comfort as well as offering the best rates possible. Jordan is also a key player in the medical tourism sector, and in an effort to boost this part of its tourism product is set to take part in the exhibition Arab Health, expected to take place in January 2014, at the Dubai International Convention and Exhibition Centre.
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DESTINATION LEVANT
Further flights to Lebanon’s capital
Air Arabia has increased its service to Beirut, with the announcement of flights increasing to 14 times per week
Air Arabia has announced the expansion of its services to Lebanon’s capital, Beirut, from the carrier’s primary hub in Sharjah, the UAE. The low-cost carrier offers flights 14 times per week to Beirut, departing from Sharjah International Airport daily at 08:00 and 18:15. Return flights depart Beirut International Airport daily at 12:00 and 22:15. Group CEO, Air Arabia,
Adel Ali noted: “Beirut was among the first destinations we started serving when Air Arabia launched operations in October 2003. The announcement underscores our commitment to the Lebanese market, and we are proud to see services increased to double daily, thus connecting our customers in the UAE and Lebanon with great frequency and unbeatable fares.”
Amman hotel officially opens orp Executive Hotel Amman was recently officially inaugurated and features 108 rooms, along with a wide range of business and leisure facilities. Corp Executive Hotel Amman, which is owned by Faisal Holding Hotels, is situated opposite the Royal Cultural Centre on Queen Alia Street in Al Shmeisani – an area known as the financial and diplomatic centre of the Jordanian capital. Vice chairman, Hospitality Management Holdings, Sheikh Mohammed bin Failsal Al Qassimi stated: “The hotel is a beautiful addition to our portfolio and is a haven for travellers in an alcohol-free environment. The coming months are expected to see a surge in tourism and we are ready for the challenge.” Corp Executive Hotel Amman is equipped to deal with the MICE sector, boasting three multi-functional meeting rooms and a ballroom with the latest technology and facilities. For dining options, guests can choose from The Boulevard or the roof-top Lebanese restaurant Mood. Snug lobby lounge is ideal for snacks and refreshing cold and hot drinks. The hotel also offers a fitness centre, Orange, as well as an outdoor swimming pool, which make up its leisure facilities. General manager, Corp Executive Hotel Amman, Emad Jawad Hussain further noted: “Our aim with Corp Executive Hotel Amman is to offer a distinctive experience. Along with an excellent range of facilities we offer our guests those added extras that make all the difference to a trip.”
Increased growth in the region Golden Tulip has recently announced a plethora of developments, looking to the future of tourism in the Levant region.
Royal Tulip Al Rasheed in Iraq, which will be added to the company's portfolio. “In Lebanon we have three hotels in operation: Golden
In Lebanon we have three hotels in operation. “We are moving forward to opening Golden Tulip Jiyeh Marina Resort in Lebanon and have a hotel under construction in the distinguished district of Achrafieh,” regional sales and marketing director, Golden Tulip MENA, Viviane Khoury exclusively revealed to TTG. According to Khoury, also in the pipeline are Golden Tulip Amman in Jordan and
Tulip Serenada, Golden Tulip De Ville and Golden Tulip Galleria,” Khoury added. Referring to the company’s focus for the remainder of 2013, Khoury informed TTG that Golden Tulip will be focusing on summer and Ramadan promotions, as well as promoting the destinations and properties in the GCC as the company expects Arab visitors to Lebanon and Jordan.
Garnering business from the MICE sector Rotana has recently revealed to TTG a number of its new developments. According to area vice president, Rotana, Joseph Coubat, the company has been looking to attract the corporate sector with its recently acquired meeting rooms. “Starting with our iconic property in Lebanon, Gefinor Rotana welcomed its new general manager, Franck Royer, and has been uplifted and equipped with new state-of-the-art meeting rooms, adding six sophisticated meeting rooms to the existing four,” Coubat revealed to TTG. According to Coubat, the property now offers 1,000m2 on two fully fledged floors dedicated to conference and banqueting events, with additional breakout areas with guaranteed individualised service and state-of-the-art technological equipment. In addition, several of the smaller meeting rooms have convenient flexibility, which
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allows them to open up into larger areas. The venues also include a multi-purpose grand ballroom with the ability to accommodate up to 450 persons, suitable for a variety of events and functions Referring to the wide
range of facilities available, Coubat added: “Whether it is a professional corporate conference or an elegant family wedding, a dedicated team of professionals will ensure you world class service and an experience that will always impress.”
Coubat: Gefinor Rotana has debuted its new meeting rooms to attract the MICE sector
ON LOCATION TUNISIA official delegations coming from the Middle East as a result of the current government’s orientation to reinforce our partnership with the region.” He elaborated: “The Ministry of Tourism and the Tunisian National Tourist Office are doing a great job in promoting Tunisia in the Middle East by reinforcing its presence in major travel shows and by taking part in several integral marketing and media initiatives." Agreeing that a targeted approach to the MENA market needs to be implemented, marketing director, Hasdrubal Thalassa & Spa Hotels, Maryse Zine shared exclusively with TTG: “Tunisia is open to customers of the Middle East, it has upmarket hotels, beautiful beaches and modern spa facilities. But we must think differently; less European. We need to better meet the needs of these customers without disturbing the customers from our traditional markets that come from Europe.”
Tunisia has it all and tourism is part of the culture in this destination.
LIMITLESS VARIETY Industry stakeholders are highlighting the diverse niche appeal of Tunisia as the key to unlocking the tourism sector’s recovery. Naomi Leach investigates lthough the smallest country in North Africa, a sliver of coastline and desert, Tunisia possesses a diverse tourism appeal bolstered by a rich, long history. Despite recent political upheavals, Tunisia’s tourism sector is working hard to consolidate the country’s strengths, to galvanise its recovery and to promote a healthy future for itself. At the recent 54th meeting of the UNWTO Commission for Africa, it was revealed that Tunisia recorded growth in tourist arrivals of 33 per cent during 2012. These positive results were attributed to the government and industry’s combined efforts to make the destination more visible and attractive. Indeed, Timetric’s report, Travel and tourism in Tunisia to 2017 found that total revenue in the country rebounded at a rate of 12.75 per cent during 2012. This recovery is due to an influx of both domestic and inbound tourist volumes. Airlines in Tunisia recorded a 39.7 per cent growth rate over 2012. Timetric forecast that if a proposed Open Skies Agreement with the EU and bilateral air agreements with various nations in Europe, Africa and the Arab region are implemented, there will also be significant growth for this sector. Furthermore, hospitality brands continue to invest in Tunisia, with The Ritz-Carlton Hotel Company currently building the brand’s first property in the country, The Ritz Carlton Tunis, Carthage scheduled to open in late 2014. Meanwhile, Mövenpick Hotels & Resorts is further expanding
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its North African footprint, as director of sales marketing – Africa, Mövenpick Hotels & Resorts, Stephen Banks exclusively told TTG: “We will be developing hotels in Tunisia with projects in the pipeline, both in the capital, and resorts on the coast.” Enticing non-traditional markets Tunisia’s main feeder markets are European, with France, the UK, Germany and Russia dominating, according to Banks. However, he informed TTG: “The MENA markets are growing, with local Tunisian businesses being the strongest for conferences, corporate and weekend leisure business. Saudi Arabia, Iran, Turkey, Egypt and Algeria are strong feeders.” With hotels across Tunisia, strategy coordinator, Yadis Hotels, Karim Kamoun highlighted to TTG that North African neighbour, Algeria, is their top MENA feeder market. A similar demographic has emerged in Tunis. Director of sales, Sheraton Tunis Hotel, Mohamed Derouiche revealed to TTG that excluding the domestic market, the Libyan market performed well within MENA with a 12 per cent contribution to the hotel’s total occupancy, followed by the Moroccan market (almost four per cent) and the Algerian market (three per cent). Derouiche outlined optimistically: “Although their contribution remains low, we noticed an improvement in Q1 of 2013 in the business coming from Egypt, the UAE, Qatar and KSA. This can be explained by the increasing number of investors and June 1 2013
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Collaborations between Tunisia and the MENA region are already underway. General manager, Ramada Downtown Dubai, Wael El Behi, a Tunisian national and executive board member of the Tunisian Business Council, explained to TTG that the council is building a network with compatriots in the UAE with the intention of promoting Tunisia to business and leisure travellers. El Behi emphasised Tunisia’s attraction to the MENA traveller: “The history, the friendliness of the people, a lot of natural sites to be visited, and the most important thing is the fact that it is a Muslim country with a mix of Arabic culture and the European way of life.” Elevating niche appeal Tunisia has an array of niche tourism strengths, as highlighted by El Behi: “Tunisia as a destination can cater to the frequent individual traveller visiting for pleasure; to the corporate traveller visiting for business, meeting, conference and leisure groups organisers; to people who are after health tourism and therapy treatments; and adventure seekers looking for desert camping and safari. Tunisia has it all and tourism is part of the culture in this destination.” Emphasising the country’s MICE potential, Banks noted that as a short haul flight destination with good value and high quality hotel facilities, Tunisia qualifies as an exciting option for MICE organisers. Derouiche concurred highlighting the development of Tunisia's national meetings and conference infrastructure: “My advice to MENA travel agents and tour operators would be to focus on Tunisia’s cultural aspect as well as on its great business potential rather than on the classic old-fashioned sun and sea image. Tunisia has been trying during the last decade to reposition itself." Additionally, medical and wellness tourism has emerged as a unique niche in Tunisia, according to Timetric. Their report predicts the field will grow strongly by 2017, boosted by a solid infrastructure and inexpensive, yet high quality services. The country offers medical travellers a broad selection of luxury accommodations, spas and Thalassotherapy centres. “Health tourism has been growing during the last couple of years. It is currently attracting many North African travellers, notably Algerians and Libyans and it also started to attract Middle Eastern travellers,” confirmed Derouiche.
ON LOCATION TUNISIA
Chain announces openings
Tapping into regional Property undergoes markets renovation Vice president, sales – Middle East and Africa, GTA, Rami Mashini shared exclusively with TTG that for inbound visitors to Tunisia, the capital, Tunis, remains GTA’s most popular city destination followed by Hammamet, Gammarth and the island of Djerba.
Yadis Hotels has fresh spa and swimming pool facilities at its new hotels Yadis Hotels has announced two new openings in Tunisia for 2013. The Yadis Imperial Beach & Spa resort is a five-star hotel, with an ‘Ultra All Inclusive’ arrangement, on the island of Djerba, while The Yadis Oasis Tozeur offers a four-star property in Tozeur. The Yadis Imperial Beach & Spa comprises 500 guest rooms and a 6,000m2 spa centre. The hotel, located
on the coast, incorporates a stretch of the island’s sandy beaches. Amenities include four restaurants, seven bars, one outdoor amphitheatre, sports facilities, a mini club, and venue facilities. Meanwhile, The Yadis Oasis Tozeur has recently been refurbished and upgraded. The hotel provides 159 guest rooms, two restaurants, one bar, two swimming pools, a new spa and venue facilities.
Turkey is becoming an increasingly important source of visitors. “Libya remains the most important market for fully independent travel (FIT) to Tunisia with the UK, France, Italy and Spain also important to the destination. Elsewhere within the Middle East, KSA, the UAE and Algeria are key. “Turkey is becoming an increasingly important source of visitors for Tunisia and we have witnessed a four-fold increase in visitors in the last couple of years." He added: “While recovery is certainly in sight, it’s too soon to say it has fully arrived. Different destinations present different pictures. Middle East business to Tunis quickly recovered in 2012 with a double digit increase over 2010, while Sousse in the Gulf of Hammamet has enjoyed a five-fold increase in visits.”
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Future renovated superior rooms are expected to offer a clean, modern appeal heraton Tunis Hotel, which is located in the central business district and overlooks the city of Tunis, has revealed it is to begin a renovation this summer. The property’s 285 guest rooms, which all feature balconies with city views, in addition to all of its outlets, are expected to be involved in the refurbishment project. While renovation work
is underway, the hotel is due to remain open and its activities are not expected to be affected. Furthermore, in addition to the refurbishment works, Sheraton Tunis Hotel is expected in the near future to change its room furniture and amenities to enhance its offerings, by providing decorations with a contemporary and fresh aesthetic.
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SPECIAL REPORT INDIA City & Hotel Sahara Star, Vivek Kumar, who emphasised that India is proving to be a prospective destination for business to the MENA region. “India and the Middle East trade corridor is expected to grow by 34 per cent to become one of the world's fastestgrowing this year,” he declared. He additionally touched upon the fact that an ever-rising number of tourists from the Middle East are travelling to the country in search of quality medical care services at competitive prices. V. Kumar continued: “India's burgeoning medical tourism industry is expected to provide a new dimension for the travel and hospitality sector.”
We anticipate a substantial increase in the numbers from the MENA market. ASSISTING THE TOURISM FRONT
A vibrant invitation With its expressive culture of colour and diversity, India aspires to enchant and engage the MENA region with all its might, as Tatiana Tsierkezou explores ourism is identified as the largest service industry in India, contributing six per cent of the country’s GDP and accounting for nine per cent of jobs. India stands as an ever-prospering destination due to its tourism potential and its range of offerings which appeal to every type of traveller, including the contemporary MENA leisure traveller. “Our rich culture, blended with ultimate luxury makes India a perfect leisure destination. India offers a mixed bag of spectacular landscapes, varied cuisine, culture and natural rejuvenation,” stated assistant director of sales, Alila Diwa Goa, Amarendra Kumar exclusively to TTG. Supporting this, regional general manager, The Claridges Hotels & Resorts, Oliver Martin enthused to TTG: “Tourism in India is big due to the multifold and diversity of the country. It has a lot of heritage and culture, many monuments, and has gone through various rulerships. The country can offer anything from beaches to mountains, and everything in between, such as deserts, safari parks, tiger reserves and much more.” Pointing out a change within the leisure tourism segment in India was senior vice president – sales, marketing & business development, IHHR Hospitality, Mahesh Natarajan – on behalf of Ananda in the Himalayas – who told TTG: “Within leisure, niche tourism at the luxury end is growing rapidly and the holistic wellness sector is a key component.”
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A SPOTLIGHT ON MENA As India enjoys a relatively close proximity to the MENA region, Middle Eastern travellers are granted seamless connectivity with direct flights to the country. Regional carriers such as Qatar Airways and Air Arabia both offer travellers to India services at affordable prices. But what is attracting MENA to India? “There has been an influx of expats in the Middle East visiting India on short breaks. It has become a destination for business conferences arranged by corporates based in the Middle East. The country is visited by a significant number of visitors from the region for these reasons,” commented general manager, Grand Hyatt Goa, Stefan Radstrom exclusively to TTG. Radstrom further added that India is rapidly gaining popularity as a leisure haven with its diverse luxury holiday destinations, leisure resorts, spas and luxury tour packages which offer authentic experiences, customisation and personalisation. “With this in mind, we anticipate a substantial increase in the numbers from the MENA market,” he told TTG, adding: “In the near future we are planning to cater to the needs of the Middle East through possible strategic tie-ups with tour operators and other channel partners as well.” Also speaking exclusively to TTG was CEO, Aamby Valley June 1 2013
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An ongoing trend that has been identified within India is the aspiration to attract the MENA region to the country via familiarisation trips, utilising the power of trade and road shows, and collaborating with key tour operators. General manager, The Metropolitan Hotel & Spa, Sanzeev Bhatia explained to TTG that MENA travellers visit India in search of clean air, a clean environment and relaxation. Bhatia revealed that India is making efforts to promote itself during the monsoon season in a bid to attract travellers from the region who have not yet witnessed such weather, explaining that India’s Ministry of Tourism is taking part in regular road shows within the MENA region in a bid to attract more tourism demand. “The Middle East is a growing market. We employ various marketing activities to strengthen the market further such as familiarisation trips to our property for our travel partners and online marketing activities. This market is lower in numbers as compared to our other markets, however there is a considerable growth year-on-year,” explained A. Kumar, who added that the hotel records maximum business from the MENA region from the months of May to September. He further shared with TTG that Alila Diwa Goa resort offers exclusive services and promotional activities specifically appealing to the MENA traveller. According to senior executive – operation MICE, Fore Representations – an organisation which deals with online global reservations, Nidhi Prakash, India is particularly appealing to the region due to its medical offerings. “The medical and wellness tourism product is one of India’s main tourist attractions. Under this scope, India has good exposure as a medical tourism destination, which is supported by world famous doctors and hospitals, excellent and ancient medical facilities and healing systems, as well as other Indian Ayurveda and yoga therapies. These make it an interesting destination for MENA travellers," she told TTG. Adding to this, Prakash concluded by revealing that Fore Representations is set to organise familiarisation trips and road shows for key agents in the MENA market, while Radstrom, also commenting on this marketing strategy, further highlighted to TTG that Grand Hyatt Goa has familiarisation trips planned for the near future.
SPECIAL REPORT INDIA
Boosting medical tourism in India
Adopting new initiatives to stay fresh The Westin Gurgaon, India, has recently undergone a number of changes, including the launch of its new Presidential Suite, offering stateof-the-art interiors. Exclusively speaking to TTG was complex general manager, The Westin Gugaon, Sanjay Sharma who outlined: “This spacious duplex two-bedroom suite is perfect for a family and offers glorious views of the Millennium City.
The suite offers a spectacular homeaway-from-home with two spacious bedrooms, a separate living area, private study, recreation area, wellness area, a fully stocked kitchen and an array of exclusive amenities to delight and inspire guests.” The hotel has additionally adopted the ‘Westin Weekends’ brand initiative. Sharma explained to TTG: “Starting on Friday evenings and wrapping up on
Sundays , the ‘Westin Weekend’ initiative grants guests a late 15:00 Sunday check-out and extended breakfast hours on Saturday and Sunday, special menus, different front of the office uniforms; all-in-all a gamut of experience devised specially for the weekend. “Our forte continues to evolve based on guest requirements and is not restricted to one particular segment,” he concluded to TTG..
The new property boasts a yoga centre, beauty spa, health club and restaurants
Best Western India has announced the launch of Best Western AVN Arogya in Madurai, Tamil Nadu, formed in collaboration between Best Western India and AVN Arogya & Ayurvedic hospital, in a bid to boost medical tourism to the region. The development features 20 cottages and rooms with up to two bedrooms. Rooms come with attached private therapy suites, allowing privacy and home-away-from home comfort. "Best Western's International standards and AVN Arogya's 80 years worth of
experience in the Ayurvedic field, offer a unique blend to attract international medical and wellness tourists," said president, Best Western India, Sudhir Sinha. Managing director, AVN Arogya Healthcare, Dr. Ramesh Varier added: “This tie–up of hospitality and health will help us with reaching further to international audiences.” The property’s amenities include a yoga centre, restaurants, a beauty spa, health club, games area, shopping outlet, library, board room, banquet hall and much more.
Updating its fleet of vehicles he India-based branch of renowned car rental company, Avis, has recently added 15 new Audi A8L vehicles to its already large fleet of premium cars Pan India. With these new vehicles, Avis customers across India are granted a wider variety of cars to choose from. The car rental company offers a range of services, some of which include 'Rent A Car', allowing travellers to choose from chauffeur-driven and self-driven, and Operating Lease.
More and more individuals are using the benefit of Rent A Car. "With weekend getaways to proximate locations increasing, more and more individuals are using the benefit of 'Rent A Car' to not only ferry them within cities but also indulge in a relaxing journey with a trained Avis chauffeur,” commented CEO, Avis India, Sunil Gupta. With its motto ‘We Try Harder’, Avis aspires to ensure a stress-free car rental experience which focuses on its customer’s individual needs. The company is spread across 19 cities in India and is present in over 42 locations. Its portfolio of vehicles comprises of Audi, Mercedes, Volkswagen, Toyota and more. June 1 2013
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ANALYSIS RELIGIOUS TOURISM and children are coming along with their families, which presents and requires new needs and services to these families.” This alteration to the profile of the religious traveller was also noted by manager, Makkah Hilton & Towers, Ibrahim Al Fati, who told TTG: “Profiles of our religious customers vary a lot. They can come in families, in groups, or on their own. They can be typical businessmen who are in Saudi Arabia for business and decided to perform a quick Umrah, or they can be locals or residents, individuals or a part of a family, who decide to go for Umrah every now and then.”
The religious travelling segment has changed a lot in the last few years. Advancing expectations
A timeless devotion Religious travel is evolving in line with changing travellers’ profiles. Faced with diversifying needs, hoteliers are adapting their services so as to meet a common desire – a holistic religious experience. Ana Mladenovic reports
The evolving profile of the average religious traveller drives the change in needs and expectations of this niche segment, as Madkour confirmed: “Travellers are increasingly demanding more solid international service standards.” Similarly, general manager, Dar Al Tawhid InterContinental Makkah, Mohammad Abuharba told TTG that travellers nowadays do place great importance on issues such as a spiritual atmosphere and easy access to Masjid Al-Haram, but they also enjoy services like international buffets with live cooking stations, theme night dinners, expeditions in the holy city and WiFi connectivity. Requirements of families are somewhat similar, as he explained: “Families on religious pilgrimage usually look for a trouble-free stay, convenient location to Masjid Al-Haram, privacy, kids care, a variety dining options, cooking facilities, a maids room, frequent room cleaning and staying connected with back home.” A seamless experience
he custom of Muslim travellers voyaging in search of religious experiences, visiting holy sites, tombs of prophets and imams, and performing Hajj and Umrah, goes back centuries. The individual motives for this kind of travel vary as some seek spiritual peace, others a unique lifetime experience, a change in their daily routine or a meaningful family holiday; however, it appears that religious travellers are a lucrative market for many Middle Eastern countries, especially Saudi Arabia with its highly competitive offerings. According to Timetric, provider of online data analysis, millions of pilgrims from around the world visit the Kingdom to perform Hajj and Umrah in Makkah and Madinah. Last year alone saw 43.9 per cent of the country’s domestic trips being made to Makkah - evidence that religious tourism remains the backbone of the country’s travel industry, and Saudi-based travel trade professionals are already seasoned in catering to this specific market. President, Elaf Group, Ziyad Bin Mahfouz explained to TTG: “Religious travellers mainly require a comfortable and convenient location to stay. Additionally, they seek a hotel where all their needs are fulfilled, which will enable them to perform their religious rituals without any hindrance.” As he confirmed, the number of nights an average religious traveller stays in the Kingdom varies from person to person,
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and non-Saudis usually stay longer than residents. “However, I would like to point out that many travellers stay in Saudi Arabia for leisure right after they finish their Hajj or Umrah, and this is what the Kingdom is trying to encourage,” Bin Mahfouz noted. A changing traveller This niche segment, although traditional in nature, is not as uniformed as may appear at first, and is continuously evolving, together with the altering profile of the average pilgrim. “The religious travelling segment has changed a lot in the last few years and the main factor driving these changes is the lowering of the average age of the religious traveller,” general manager, Anwar Al Madinah Mövenpick Hotel, Ashraf Madkour told TTG, additionally noticing that there are more business and educated religious family travellers. As he explained, this trend becomes clearer when observing guests’ response to the likes of modern phone technology, as well as their Internet requirements and usage. The lowering of the average age of the religious traveller has in turn altered the profile of an average pilgrim family, as Madkour explained: “Religious family travel has always been there, since hundreds of years ago, but it was restricted to the older generation of the family. Today you see younger youth, June 1 2013
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In a continuous bid to ensure a seamless religious travel experience, Makkah-based Al Shohada Hotel offers a number of specially tailored services and facilities appreciated by all types of travellers, including a shuttle bus from and to Masjid al-Haram; a Masjid inside the property; and a bless hour area for executive floor guests. The property is particularly attentive to the needs of travelling families, as director of sales, Al Shohada Hotel, Waheed Khashaba said: “Families are looking for parking, which is very important as this is very difficult in Makkah during rush periods; and to help the families to perform Umrah in suitable way we are providing a kids' corner.” In the same way, Dar Al Tawhid InterContinental Makkah offers a variety of accommodation options including interconnecting rooms and one- to four-bedroom suites with kitchen facilities, a kid’s club facility, in-room dining, theme nights and buffet options, therapy centre, free WiFi, and more. A new trend revealed by Al Fati that is based on the experience at Makkah Hilton & Towers shows that not being willing to give up on their wellness and fitness routines, travellers are increasingly seeking spa and fitness experiences. “A new facility that guests are looking for nowadays is a spa or fitness centre, including a foot-massage corner that is needed after a long-walk performing Umrah or Tawaf (circling the Kaabah). This is a facility that we are planning to introduce in our properties shortly.”
ANALYSIS RELIGIOUS TOURISM
Key milestone for a Brand debuts near Masjid Nabawi mega-project
Latif Jameel: Our investement is aimed at strengthening KSA's infrastructure Abdul Latif Jameel Real Estate Investment Company (ALJREIC) reports that the official launch of Anjum Hotel is planned for Q3 of 2013, marking an important milestone for the Jabal Al Ka’aba project, set to introduce 7,000 hotel rooms to Makkah in the upcoming years. Chairman, ALJREIC, Yousef Abdul Latif Jameel outlined: “Our $2.67 billion
investment into the Jabal Al Ka’aba project in Makkah is aimed at further strengthening the travel and tourism infrastructure in Saudi Arabia. Anjum Hotel, which is the flagship hotel of Anjum Hotels, is being built at a cost of $1.07 billion and is set to open its doors to religious travellers during the third quarter of this year.” The property is set to offer 1,743 rooms and suites, and a range of Sharia-compliant services based on global standards. These include a dedicated guest centre; a Manasek Desk to assist with religious experiences; Kids World with specialised staff; 26 air-conditioned elevators; and more. It is walking distance from the Al-Masjid Al-Haram and is connected to the King Abdullah gate with an exit and a tunnel.
nterContinental Hotels Group (IHG) has recently launched Crowne Plaza Madinah, marking the brand’s debut in the Holy City. The 506-room property is located in the centre of Madinah, just steps away from the Masjid Nabawi, the second holiest site in Islam and one of the largest mosques in the world, making it suitable for religious travellers.
We look forward to a busy opening. It offers extensive meeting and conference facilities in a multi-functional business centre and free Internet access throughout the hotel for the corporate sector, as well as those wishing to stay connected during their pilgrimage. As for F&B outlets, the hotel houses Al Rawdha, an allday dining restaurant; Orchid Café, offering traditional and international specialities; and Fish Market, specialised in seafood dining experiences. General manager, Crowne Plaza Madinah, Mostafa Blanco commented: "Our ideal location, combined with fantastic facilities and the best service that the hospitality industry has to offer, means that we are offering guests the perfect package. We look forward to a busy opening.”
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An ever-evolving niche sector Following the World Hajj and Umrah Convention, founder, The Pious Waqf, and senior consultant, Hajj People, Samer Osman Ramazanoglu reported to TTG the latest trends in the industry of Hajj and Umrah tour operators, singling market consolidation as a key development. “There is a trend in market consolidation, where large Hajj and Umrah tour operators from outside KSA are expanding into other countries or partnering with local operators. “In addition, many Hajj and Umrah tour operators are looking to offer Islamic tourism options to Egypt, Turkey and nearby countries as part of an extension to the journey to Makkah,” he noted, also pointing to a growing trend among tour operators to hire a local KSA
Ramazanoglu: TATOs are expanding into other countries to grow business Imam to guide pilgrims. The World Hajj and Umrah Convention, which took place in May 2013 in London, provides a platform for tour operators to network and build relationships. “Countries surrounding KSA are attempting to promote their destinations as extended stop overs for Hajj and Umrah pilgrims,” Ramazanoglu concluded.
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SUMMER PROMOTIONS
Cruises suitable for the whole family
Summer promotional A taste of true campaign announced Arabian hospitality illennium & Copthorne MEA has launched its summer 2013 campaign, entitled ‘Stamp Your Way This Summer’, which runs until September 2013 and includes a discount on single and double occupancy. This is the third summer promotional campaign that Millennium & Copthorne have undertaken, focusing on the GCC leisure market. The campaign was launched to capitalise on the increasing number of GCC residents that travel around the region.
Itineraries are available for extended trips to Alaska, Europe and Canada/New England
Holland America Line is preparing for the summer sailing season with a ‘Summer on Sale’ promotion. Cruise destinations featured include Alaska cruises and CruiseTours, as well as Europe and Canada/New England, which offer experiences for the family with a variety of shore excursion adventures and cultural encounters.
Passengers can also take advantage of the Alaska CruiseTour itineraries that combine a Holland America Line cruise with an overland tour of The Last Frontier. For the summer Europe season, seven Holland America Line ships sail 53 unique itineraries that span from the northern tip of Norway to the Black Sea and the eastern and western Mediterranean.
The GCC leisure market is one of our fastest growing guest segments. “The offer is straightforward and uncomplicated, which is what we know GCC leisure travellers prefer,” stated vice president of operations, Millennium & Copthorne MEA, Moine Kandil. “The GCC leisure market is one of our fastest growing guest segments. The summer is traditionally a time when corporate travel declines and leisure increases. This offer is designed to increase our share and our package has already been exceptionally well received,” added Kandil.
Guests can enjoy their stay in a desert view room and undertake a host of activities available at the property Tilal Liwa Hotel, a leisure resort in the Rub Al Khali desert, has unveiled its summer campaign targeting guests from the UAE and the GCC regions. The package includes a stay in a desert view room with breakfast for two adults and two children. Guests can engage in activities including quad biking, dune drives, sand boarding,
stargazing, camel riding and more. General manager, Tilal Liwa Hotel, Ayman Ashor said: “We look for ways to create affordable packages which appeal to our valued customers and provide delightful experiences.” Tilal Liwa Hotel is managed by Danat Hotels & Resorts and is running the package until August 2013.
Benefits designed for GCC visitors
The resort reports an increase in GCC visitor numbers throughout the summer months, who are invited to enjoy the range of facilities available
Mazagan Beach & Golf Resort in El Jadida, Morocco has unveiled its family summer packages, available until September 2013. The resort is offering tailored packages for tourists from the Gulf states, including attractive discounts for overnight stays. The packages are said to be in response to the rising demand from Gulf high-end tourists for luxury stays. Included in the package are: a stay in a double room for two adults and two children; breakfast buffet for two adults and two children; meals for children; access to a baby club, a kids' club and Club Rush; access to its leisure and wellness activities; and airport shuffle
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transfers by scheduled shuttle service. The resort offers a number of attractions and experiences, including Mazagan Spa and entertainment facilities at Kids Club and Club Rush. A variety of dining options and bars are available for guests throughout the resort, offering Moroccan and Oriental cuisines, seafood specialities, Mediterreanean, Italian, Asian and French dishes. Mazagan Beach & Golf Resort reports to be attracting a large number of Saudi families every year, which it anticipates will continue due to North Africa’s reputation as an ideal place for holidays.
SUMMER PROMOTIONS
Inviting the MICE Viceroy Anguilla promises family fun sector to Dubai Viceroy Anguilla has recently announced two special offers targeting families, in addition to Summer Spectacular, a collection of family oriented activities. The ‘Linger Longer’ package grants guests every fifth night for free for stays up until September 2, 2013, while the ‘Families Stay Together Play Together’ offer includes a generous resort credit per day, free activities for children and complimentary meals for those under the age of 12 with each paying adult. As for lesiure activities, guests can use the Sports Centre, which offers rock climbing, volleyball, badminton and table tennis facilities; NBA-regulated basketball courts; and
three pro tennis courts. In addition, single and double kayaking experiences, paddle boarding, boogie boarding, windsurfing, sunfish sailing, snorkelling and offshore excursions to nearby islands are available. Children are to be entertained with arts, crafts, events, treasure hunts and more, while those looking for fitness opportunities may choose from activities such as spinning and yoga. Events scheduled include the Mid-Summer Celebration which is set to take place from July 3-8, 2013, featuring activities with an acclaimed rock climber and two DJs, a celebrity chef, Barry’s Boot camp and a surprise summer concert with fireworks.
Family getaways in the Seychelles
The Westin Dubai Mina Seyahi Beach Resort and Marina has launched a generous package in a bid to cater to MICE organisers looking to place their business in Dubai. The package grants complimentary meeting space with the booking of a minimum of 15 rooms and includes breakfast, coffee breaks and lunch, a generous discount on all spa treatments and non-motorised water sports, and acess to the 250m² Courtesy Lounge and its exclusive amenities and services.
At The Westin, we intend to provide the very best in facilities. “Dubai continues to be one of the world’s leading business tourism destinations, with increased demand for meetings in Dubai, conferences and incentives. At The Westin, we intend to provide the very best in facilities, paired with world-class leisure amenities,” outlined complex general manager, Le Méridien Mina Seyahi Beach Resort & Marina and The Westin Dubai Mina Seyahi Beach Resort & Marina, Stewart Selbie. The offer is available from June to September 2013.
The resort is offering family travellers a free night for children under the age of 17 Raffles Praslin Seychelles has launched its 'Short and Suite’ promotion, tailored specifically for families. The ‘Short and Suite’ offer is promoting an extended stay, allowing guests to enjoy four nights for the price of three, or eight nights for the price of six. The resort boasts villas ranging from 125m² for the Pool Villas and up to 275m² for the two-bedroom Villa
Suites, ideal for families. Offered until June 30, 2013, the promotion allows one child of up to 17 years old to stay for free when sharing their parents’ villa on a bed and breakfast basis. Children are granted access to the Sugar Palm Kids Club, offering outdoor activities and themed rooms for all ages. Meanwhile, parents can take advantage of the Raffles Spa.
Hotel chain offers worldwide promotion for all övenpick Hotels & Resorts recently revealed a worldwide summer promotion, ‘Summer Savings’. The offer provides a considerable discount at Mövenpick hotels and resorts in a bid to celebrate being active in the hotel business for four decades. The special rates are available at more than 75 Mövenpick hotels and resorts in Asia, Europe, Africa and the Middle East. With its versatile global portfolio, Mövenpick Hotels & Resorts provides travellers with the option of cultural city breaks, beach holidays, nature discovery, shopping, spa
The summer promotion is available at over 75 global hotels and resorts
retreats, romantic getaways, sightseeing and family escapes. As a global promotion, ‘Summer Savings’ includes new destinations in the company’s portfolio such as Mövenpick Hotel Paris Neuilly, Mövenpick Hotel Apartments The Square Dubai, Mövenpick Sharm El Sheikh and Mövenpick Resort Hurghada, which border the Red Sea.
Our guests are able to enjoy almost any kind of holiday or short break. “Last year’s summer offer was successful and this year we’ve developed and expanded it to incorporate our entire operating portfolio worldwide,” commented vice president of sales and marketing – Middle East, Mövenpick Hotels & Resorts, Toufic Tamim. “With a variety of over 75 hotels and resorts, our guests are able to enjoy almost any kind of holiday or short break, whether highlighted by leisure time, sightseeing activities, wellness treats, culinary discoveries as well as family adventures,” Tamim further explained. June 1 2013
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PEOPLE ON THE MOVE
JAOUAD SBIHI
DIRECTOR OF SALES & MARKETING
Jaouad Sbihi was appointed director of sales and marketing at Fairmont Raffles Hotels International (FRHI), Qatar. Sbihi has worked in the hospitality industry for 13 years. He joined the preopening teams of Shangri-La and Kempinski Mall Of The Emirates, reaching the position of sales manager – GCC, travel and trade. He joined Raffles Dubai in 2007, and reached the director of sales position in 2011.
GENERAL MANAGER
Following the opening of Pullman Mall of the Emirates Hotel, general manager, Laurent Chaudet has been asked by Majid Al Futtaim Hospitality and Accor to lead the renovated Pullman Dubai Deira City Centre Hotel. “As a seasoned veteran of Accor Group, I am excited to lead the Pullman Dubai Deira City Centre Hotel and to enforce its position as an upscale hotel of choice both in Dubai and across the Middle East,” stated Chaudet.
MÖVENPICK RESORT & SPA TALA BAY
Ulrike Andorff has joined Al Murooj Rotana Dubai as executive assistant manager. A German national, Andorff has more than 25 years of hospitality experience. Prior to joining Al Murooj Rotana, she worked in various five-star hospitality brands across Europe, Asia, the US and the Middle East. Prior to her new appointment, Andorff was the executive assistant manager at The Cove Rotana Resort and Spa in Ras Al Khaimah.
BEAT PETER
LAURENT CHAUDET
PULLMAN DUBAI DEIRA CITY CENTRE HOTEL
EXECUTIVE ASSISTANT MANAGER
FAIRMONT RAFFLES HOTELS INTERNATIONAL
AL MUROOJ ROTANA DUBAI
ULRIKE ANDORFF
GENERAL MANAGER
Mövenpick Resort & Spa Tala Bay welcomes its new general manager, Beat Peter. With around 20 years of experience, Peter has assumed his sixth senior management posting. Peter arrives in Aqaba from Kuwait, where he was general manager at Mövenpick Hotel Kuwait. He previously worked in Dubai, Ajman and Switzerland. Peter is a graduate from the Swiss Hotel Management School in Luzern, Switzerland.
If you have recently been promoted or appointed key staff, please contact us...
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Fairmont Nile City in Cairo has announced the promotion of Ehab Rashwan as director of hotel operations. Rashwan joined Fairmont Nile City in 2011 as director of F&B and successfully held this position for two years until his new role. Rashwan has over 22 years of experience in Europe, the US, the Caribbean and the Middle East in brands including Sheraton, Rosewood and Norwegian Cruise Line.
SYM LEE
REGIONAL Vice President & GENERAL MANAGER
A Four Seasons veteran, Simon Casson is to take the helm as regional vice president and general manager at Four Seasons Resort Dubai, situated on Jumeirah Beach. He will make the transition from his current position as regional vice president, Four Seasons Hotel Doha to Dubai to lead the pre-opening team in November 2013. He will continue to fulfil his role overseeing Syria, Lebanon, Riyadh and more.
June 1 2013
THE ASCOTT LIMITED
DIRECTOR OF HOTEL OPERATIONS
SIMON CASSON
FOUR SEASONS RESORT DUBAi
FAIRMONT NILE CITY
EHAB RASHWAN
HEAD OF GULF OPERATIONS
Sym Lee has been appointed head of the Gulf Cooperation Council (GCC), The Ascott Limited, responsible for developing growth strategies and overseeing Ascott’s business in the Middle East. He is also concurrently senior vice president for asset management and business development – Europe. Prior to his appointment, he was managing director and deputy managing director for finance and investments in Europe.
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JABIER CID
RESIDENCE MANAGER, ASCOTT PARK PLACE DUBAI
Jabier Cid is a Spanish national with over 10 years of experience in the hospitality industry. He has previously worked in hospitality roles in a number of countries, including Spain, Peru, Cuba, the Maldives and the UAE before being appointed residence manager at Ascott Park Place Dubai. Cid holds a Masters in Tourism from the Uniactiva and is a graduate of Escuela de Administración de Empresas.
TATOS
DEALS OF THE MONTH
A pampering holiday
AGENT SPOTLIGHT... The Vision Destination Management has updated TTG exclusively on current trends. Director of operations, The Vision, Anwar Abu Monassar said: “Business up to now has been surprising us, both in terms of volumes and of trends. Last minute enquiries and confirmations are growing, because within certain areas, budgets become available on short notice due to the uncertain economic conjuncture." The Vision Destination Management has embarked on market differentiations and Abu Monassar revealed that the result of this became visible in 2013. “We are very much convinced that the bottom line to differentiate from the others is not the product, widely available to anyone and well known, but the care, attention, professionalism and skilled customer care behind our way of proposing The Vision and its efficient team," he stated. “The Gulf is once again in a thrilling environment. The role of The Vision will be to continue to build on its reputation and approach,” he concluded to TTG.
Grosvenor House Dubai is offering a variety of summer promotions to cater to the needs of spa enthusiasts, available from June 1 until August 31, 2013, at Retreat Spa or B/ATTITUDE Spa.
A Ramadan escape Tschuggen Grand Hotel, Switzerland is providing an ‘Arabian Nights at the Tschuggen Grand’ promotion for Ramadan travellers, valid until October 22, 2013. The hotel offers a halal breakfast before sunrise and much more.
Two hours of bliss
Radisson Blu Hotel, Dubai Media City has launched a summer offer at Senso Wellness Centre. The two hour spa package includes a bath soak, massage or body wrap, facial and swimming pool access.
The Gulf is once again in a thrilling environment.
NEWS ROUND UP A focus on family Due to the demand in multigenerational travel, Crystal Cruises is debuting nine new adjoining staterooms on Crystal Symphony. The company aspires to create environments that appeal to all guests of all ages.
Launching a CSR initiative Pacific World has launched a new CSR initiative, ‘Opening Eyes’, aimed at encouraging delegates to give something back to the local community of the destination they are visiting by getting involved with local charities and NGOs.
Partnership to promote UK growth VisitBritain has signed a $3 million partnership deal with Emirates Airline to support its new tourism strategy which aims at hosting 40 million overseas visitors by 2020 and supporting an additional 200,000 jobs across the country.
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PICTURE PERFECT 1. Abu Dhabi Festival
The landmark 10th edition of the Abu Dhabi Festival welcomed 29,000 visitors over its 29 day run, with 29 productions and 129 events at 44 venues across the emirates, organisers ADMAF announced.
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2. TTG MENA
The team at TTG MENA enjoyed a successful and productive Arabian Travel Market 2013.
3. Emirates Airline
Emirates Airline unveiled a new phase of its ‘Share a Smile’ campaign in partnership with Arsenal Football Club. Arsenal football players Mikel Arteta, Lukas Podolski, Wojciech Szczesny and Theo Walcott shared their skills in a series of videos.
4. Norwegian Cruise Line Norwegian Cruise Line’s newest ship,
Norwegian Breakaway, arrived in May to her year-round homeport of New York City. The 146,600 gross ton ship is said to be the largest ever in Manhattan.
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5. Raffles Makkah Palace
Raffles Makkah Palace has teamed up with the Saudi Arabian Society for Culture and the Arts (SASCA) to announce its first annual photography competition in KSA.
6. JA Jebel Ali Golf Resort
The property achieved its Green Globe certified resort status following numerous green initiatives and CSR projects.
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6 7. Louvre Abu Dhabi TDIC witnessed the first concrete pour
for one of the four piers to hold the 180m diameter dome of the Louvre Abu Dhabi.
8. THAI Airways
THAI Airways has celebrated 53 years of flying.
9. Sofitel Abu Dhabi Corniche Sofitel Abu Dhabi Corniche collected the
‘Abu Dhabi’s Leading Business Hotel’ award at the 20th annual World Travel Awards held recently in Dubai.
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10.Rosewood Hotels and
Resorts
Rosewood Hotels and Resorts in KSA recently hosted a group of travel agents from Kuwait and Qatar on a five- day familiarisation trip organised by Rosewood Corniche and Al Faisaliah, a Rosewood hotel.
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June 1 2013
A visual tour of recent events in the industry
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SOCIAL HUB Media Voice
Our Team
YOUSIF AL-ESSA
General Manager Tony Fields TFields@ttgmena.com D: +357 24 803001
Chairman, Alshamel Travel
editor Eleni Henderson editor@ttgmena.com Media ReporterS Naomi Leach Natalie Hami Ana Mladenovic Tatiana Tsierkezou Head of design Edward Beales Designer Maggie Bdjian E-Commerce Manager Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008 E-Commerce executive Constantinos Voniatis Sales Manager Adrian Exley AExley@ttgmena.com D: +357 24 803004 Account Managers Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 Inna Armeanu IArmeanu@ttgmena.com D: +357 24 803013 Kyriacos Kyriacou KKyriacou@ttgmena.com D: +357 24 803014 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Operations Manager Chris Christou CChristou@ttgmena.com D: +357 24 803003 Chief Financial Officer Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 Accounts Executive Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 Headquarters Nietzsche Street, Ria Court 9, 1ST Floor Makenzi, 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com Thailand Representative Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 Japan Representative Pacific Business Inc,Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG Balkans TTG China TTG Czech Republic TTG Hungary TTG Italia
Travellers are increasingly sharing their experiences on the go by using social media.
Chairman, Alshamel Travel, Yousif AlEssa shared with TTG his views on how digital devices and social media are altering traveller behaviour. “Digital devices, online-buying websites and search engines have increased in popularity," he noted, predicting further growth in this trend. “Moreover, travellers are increasingly sharing their experiences on the go by using social media like Facebook, Instagram, Twitter and others,” he added, saying that the use of social media to arrange itineraries and book tickets, provides faster service to travellers. “We will have to respond positively to the changing habits by developing new products and automating services that will become more user-friendly in an increasingly high-tech environment. "Introducing Alshamel Online, as well as mobile applications, are only a few of the innovative approaches that we are seriously considering,” he confirmed.
To find out more about TTG MENA’s social media activities, visit us on Facebook, Twitter and LinkedIn TTG MENA POLL Question We Asked: How are you looking to increase revenue over the summer period?
60% said via special summer promotions.
For more poll questions, competitions and much more, like us on Facebook, connect with us on LinkedIn and follow us on Twitter
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Abu Dhabi ranked among world’s top 100 MICE hubs Ramada Downtown Dubai awards partner travel operator and DMC Amadeus identified as a leading content provider at ATM Middle East Airlines partners with Golden Tulip Hotels World Travel Awards 2013 Indian Ocean hands out numerous awards
TTG India TTG Nordic TTG Poland TTG Russia
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TTG UK & Ireland * For information on these publications,
DESTINATION TURKEY • UPDATE IRAN & IRAQ • ON LOCATION CZECH REPUBLIC • ANALYSIS FAMILY & ADVENTURE • SPECIAL REPORT KOREA
please contact us at: INFO@ttgmena.com
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