Middle East & North Africa
Analysis ECO TOURISM A vital sector to the industry
Spotlight MACAU Entertainment hotspot diversifies
JULY 2015
ISSUE 284
Destination LEBANON Optimism shines bright
On Location INDIA A colourful destination beckons to MENA visitors
THE RIPPLE EFFECT The announcement of a visa waiver for UAE passport holders has created a surge of positive news that can only prompt more developments, with Central Europe’s tourism bodies at the ready for an influx of visitors.
CONTENTS > YOUR GUIDE 5 11
IT’S SUMMER TIME!
NEWS
A
INTERVIEW
lready in the throes of summer, this is officially my opportunity to share with you the news of
our 2015 Summer Promotions tab on our website, ttgmena.com.
12
SUMMER PROMOTIONS
With a simple click on the Summer Promotions tab, updated daily, you can browse fantastic offers from the region as
14
DESTINATION LEBANON
well as beyond. It is also a great opportunity for me to let you know about the fascinating reports
18
SPOTLIGHT MACAU
we are covering in this issue, from our dedicated Lebanon feature and Update Central Europe, to On Location India,
20
UPDATE CENTRAL EUROPE
Spotlight Macau, Awareness Iran and
22
ON LOCATION INDIA
contribute editorially, but I wanted to grab
24
Analysis Eco Tourism. As you all know, it’s quite rare for me to
A LETTER FROM...
this chance for one very simple reason: I wanted to say a massive thank you and
ANALYSIS ECO TOURISM
congratulations to my team who have made
Enjoy the season!
the first half of this year a phenomenal
26
success, for all their hard work and
AWARENESS IRAN
dedication and for their amazing creativity. Please do visit the contact us page on
27
ttgmena.com to see each of our TTG MENA
PEOPLE ON THE MOVE
28,000
NEW HOTEL ROOMS FOR DUBAI BY 2018
preparing for the increase in tourists. “With over 3,000 new keys entering the Dubai market in 2015 alone, SUBA Hotels
stars in all their glory!
Chris Christou General manager
AIRLINE EXTENDS NETWORK
intends to have an edge over competition with an increased offering and a focus on our unique selling point as Dubai’s first four-star boutique smart hotel with advanced technology facilities.” International chains such as Starwood Hotels and Resorts are also planning portfolio ex-
According to a new report published by
pansions in Dubai. In the next
Jones Lang LaSalle for The Hotel Show
five years the group plans to
Dubai, the emirate of Dubai is set to witness
launch its first W Hotel and
an increase of 28,000 new hotel rooms
St. Regis brands in the new Al
by 2018.
Habtoor City complex along-
Air Astana, the national flag carrier of Kazakhstan, has launched new services from Astana
side a new Westin, all by the
to Seoul, South Korea and Tbilisi, Georgia.
Currently gearing up for the Dubai World Expo, the government has forecast some 20 million visitors a year by the time of the event in the year 2020.
end of 2015. Furthermore, Dubai-based Jumeirah Group has two
The Kazakhstan–South Korea route is being served once a week by a Boeing 767-300ER, and is operated on a codeshare basis with Asiana Airlines, while the new service from Astana to Tbilisi is operated twice weekly by Embraer E190.
Commenting on the upcoming events,
properties scheduled to open
general manager, newly launched SUBA
in Dubai by 2017 including the
Hotel Dubai, Wajeed Bagwan said: “With
Jumeirah Al Naseem at Ma-
mega-events Dubai World Expo 2020 and
dinat Jumeirah and the first
ing the network of international flights from Kazakhstan’s capital, which fully meets the
2022 FIFA World Cup in Qatar, and a host of
hotel under its lifestyle brand,
‘Nurly Jol’ policy proposed by Nursultan Nazarbayev, President of the Republic of Kazakh-
major-developments including Al Habtoor
Venu, opening off the coast
stan,” said president, Air Astana, Peter Foster. “I’m confident that the new services will
City, Bluewaters Island and Dubailand launch-
of Dubai at the new
prove to be popular with business and financial executives and tourists.”
ing over the coming years, we hoteliers are
Bluewaters Island.
In addition, the companies recently signed an agreement on a joint programme for frequent flyers. “The new services from Astana to Seoul and Tbilisi mark another significant step in build-
July 2015
ttgmena.com
3
NEWS EXHIBITION CALENDAR
2015 BREAKING RECORDS
JULY 30-31 MICE India & Luxury Travel Congress, Mumbai, India www.miltcongress.com/ • AUGUST 5 - 6 IBTM China, Beijing, China www.cibtm.com/ • SEPTEMBER 19 - 22 World Routes, Durban, South Africa www.routesonline.com/ •
Setting records in the KSA, Inter-
across five towers, Holiday Inn
Continental Hotels Group (IHG) has
Makkah Abraaj Al Tayseer will take
announced the signing of a man-
the site of the current Abraaj Al
agement agreement with Al Majd
Tayseer pilgrim accommodation and
Al Arabiah Company for what will
will open in phases. Nearly 1,650
be the world’s largest Holiday Inn
rooms across two towers are due to
hotel: Holiday Inn Makkah Abraaj Al
open its doors to guests by the end
Tayseer, which is set to open later
of this year. The remaining 3,500
this year.
rooms are slated to open over the
Comprising a total of 5,154 rooms
course of the next three years.
SEPTEMBER 28 - 30 The Leisure Show, Dubai, the UAE www.theleisureshow.com/ • SEPTEMBER 28 - 30 The Hotel Show Dubai, Dubai, the UAE www.thehotelshow.com/ • OCTOBER 8 - 10 TTG Incontri, Rimini, Italy www.ttgincontri.it/ • • •
TTG MENA will be available at these shows ttgmena luxury will be available at these shows
CHINESE EXPANSION LUX* Resorts & Hotels
retreat will offer views of
has announced its second
the Baima Snow Mountains,
boutique hotel along the
surrounded by Tibetan
LUX* Tea Horse Road circuit
villages at the shores of the
at the core of the valley of
Yangtze River.
Benzilan located in Yunnan province, China. The property, set to open
Added to this news, LUX* Resorts & Hotels has partnered with wellness
during October 2015, will
guru Stephen Price of
welcome luxury travellers
SP&Co London, to launch
to its 30 rooms and suites,
LUX* Me Wellness Concierge
the signature Café LUX* and
Service for guests, at its
the river view all-day dining
properties in Mauritius and
restaurant. The mountain
the Maldives.
Air Arabia Jordan has announced that it has recently begun flying twice weekly from Amman, in Jordan to Medina in Saudi Arabia, the fifth city to join its international route network. Flights will operate on Mondays and Thursdays, departing Amman at 00:30 and arriving at Prince Mohammad bin Abdulaziz International Airport at 02:10. Return flights depart at 02:50 and arrive at 04:35.
July 2015
ttgmena.com
5
NEWS
RETURN TO AFRICA
A MATTER OF ENERGY
The signing of a franchise
TIME Hotels Management has partnered with energy
with El Mouradi Hotels &
services company Smart4Power to introduce a new
Resorts Group will see the
corporate initiative set to reduce energy use at a number of
El Mouradi Africa Hotel
its UAE properties. Spearheaded by corporate director of technical
re-branded to become
DOUBLE AGREEMENTS
T
ravelport has
including low cost
announced
carriers as well as over
renewed
650,000 hotel properties
agreements in the UK
(of which 550,000 are independent).
DoubleTree by Hilton
services, TIME Hotels, Gaetan Lavoie, Smart4Power was
with Clarity Travel
Tunis - Africa.
commissioned to conduct an initial energy audit, revealing
Management and Elegant
that window and split air-conditioners were responsible for
Resorts, which are both
Management will
around 60 per cent of total energy consumption.
part of the Al Tayyar
continue to use
Travel Group.
Travelport’s industry
President and CEO, Hilton Worldwide, Chris Nassetta joined US Secretary of Commerce, Penny Pritzker and Tunisian President, Beji Caid Essebsi in Washington
“Hilton first opened a
to announce the news.
hotel in Tunisia fifty years
A full refurbishment of
Aircosaver technology could reduce energy consumption.
ago, extending our world-
Travelport UK has
Clarity Travel
leading merchandising
worked with Elegant
and desktop technology,
Resorts since July
Travelport Smartpoint,
2010 and Clarity Travel
along with the company’s
Management since
Net Fare Manager, Queue
before 2006. Following
Control Console and
the hotel's public areas and
renowned hospitality to
TIME charged Smart4Power with testing the latest
the renewed agreements,
Rapid Reprice products.
212 guest rooms and suites
travellers from far and
generation Aircosaver technology, which improves the
the companies will
Elegant Resorts will
will start in the summer of
wide. DoubleTree by Hilton
energy efficiency of existing A/C units.
continue to have access
also continue to utilise
2015, with an investment
Tunis - Africa will open in the
CEO, TIME Hotels, Mohamed Awadalla said: “The results
to Travelport’s travel
Travelport Smartpoint
of more than $5 million.
tallest building in the country,
of the testing showed that implementation of the Aircosaver
content inventory, which
and Net Fare Manager in
offering five restaurant and
technology could reduce the energy consumption of each
includes fares, and now
conjunction with Galileo web services and Agency Private Fares.
Senior vice president of development – Europe and
bar options; along with a
unit by 20 per cent. To date, we have installed Aircosaver at
ancillaries, from the
Africa, Hilton Worldwide,
fitness centre and 24-hour
the TIME Grand Plaza, TIME Oak Hotel and Suites, TIME Opal,
world’s leading airlines
Patrick Fitzgibbon said:
business centre.”
TIME Crystal, TIME Topaz and Oak Villas & Residence sites.”
HOTEL CHECK MANZIL DOWNTOWN DUBAI
By Panayiotis Markides
also pleased to discover that it is a non-smoking hotel. Meanwhile, my room boasted a view of Downtown Dubai and the smart TV provided endless options of entertainment. Waking up early in the morning, I made my way down to The Courtyard and savoured the excellent à la carte breakfast – a nourishing and tasty salmon eggs benedict providing endless nutrition for a full day of
STRATEGIC MOVEMENTS
business ahead, and the Arabic
Turkish Airlines has opened
Corporate Club, and senior
coffee providing me the energy
its new independent office in
representatives of the
and buzz to get an early start.
Abu Dhabi, led by increasing
airline, who got an overview
demand from the UAE
of the carrier’s recent and
an ideal destination for dinner,
capital, with nearly four per
upcoming growth.
with the menu offering an array
cent growth in passenger
of international dishes as well
traffic reported in 2014.
The Courtyard again provides
as local cuisine, being served by
This further builds on the
General manager, Turkish Airlines in Abu Dhabi, Mehmet Akalin remarked:
helpful and friendly
momentum that Turkish
“The increase in passenger
waiting staff.
Airlines is witnessing across
numbers from Abu Dhabi is
its Middle East and also
testament to the growth in
global network.
demand from travellers to
As my colleague and I completed our seamless check-out
Turkey from Abu Dhabi. We
welcoming apple and spice juice was
and waited for a taxi to take
ing in the early hours of the morning in
both revitalising and a welcome touch
us back to the airport, my only
in Abu Dhabi Trade
have witnessed an increase
Dubai, I was most relieved and grate-
of local Emirati hospitality.
regret was that I was unable to
Center, was officially
in travel from the Emirate
After an exhausting night-flight arriv-
The new office, located
Indeed, the property radiated au-
spend time by the pool, which
opened in the presence
because passengers are
was swift and courteous, with the staff
thenticity both in the architecture and
from my window looked like an
of Ambassador of Turkey
very keen to use Istanbul’s
eager to help both my colleague and
through the multitude of art installa-
ideal feature to refresh guests
to the UAE, HE Mustafa
strategic position between
I get settled in as soon as possible. A
tions throughout the property. I was
staying at the property.
Levent Bilgen as well as
East and West, to transit
other diplomats, partners,
to onward destinations in
members of Turkish Airlines
Europe and the Americas.”
ful that the check-in at the property
TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.
6 July 2015
ttgmena.com
NEWS
TOKYO BOUND
NEW GEM IN JEDDAH
Following the third successful event in Kyoto, Japan earlier this year, Reed Travel Exhibitions has announced that ILTM Japan 2016 will be taking place in the capital at
FUN IN THE SUMMER
The Conrad Tokyo, from February 29 – March 2, 2016. ILTM Japan is a unique, Japan focused luxury travel event
Qatar Tourism Authority (QTA) has
will feature skate boarding and rock
featuring international exhibitors
organised Qatar Summer Festival,
climbing spaces, in addition to other
meeting with luxury Japanese
The Ritz-Carlton Hotel
each, as well as offering
which is set to take place throughout
crafts, games and stage shows.
buyers, and Japanese exhibitors
Company is all set to open
5,886m2 of meeting
meeting with hosted buyers from
its second property in the
space and unmatched
the month of August.
The festival will offer attendees bargain prices on top brands in
across the world. Following the
KSA this autumn with The
conference facilities to
edition, it is expected to drive up
fashion, accessories, watches and
traditional ILTM format, all buyers
Ritz-Carlton, Jeddah.
cater to the local, regional
regional tourism numbers with a
jewellery, as well as electronics at
and exhibitors are required to follow
range of new attractions, cultural
participating outlets throughout Qatar.
a strict accreditation process to
operated by The Ritz-
According to chief marketing and
participate. The 2016 event will
Carlton for the Ministry
Grand Auditorium capable
promotions officer, QTA, Rashed
continue to be supported by the
of Finance, reinforcing its
of seating 1,200 guests,
AlQurese, tourists from the GCC
city of Kyoto, which will welcome
existing partnership on
while the hotel’s F&B
accounted for 1.12 million visitors last
both ILTM Japan hosted buyers and
The Ritz-Carlton, Riyadh.
outlets will be able to
It boasts 224 guest
serve over 500 guests
Promising to be a successful
events and brand promotions lined up for this year. Recently, QTA presented its plans for Entertainment City, a highlight of the Festival with fun and innovative
year, some 40 per cent of Qatar’s
international media at their leisure
activities for children at the Doha
worldwide total. Numbers are up 16
either before or after the event.
Exhibition Centre. The attraction
per cent in the first quarter of 2015.
8 July 2015
The new hotel will be
and international markets. The hotel features a
rooms, including 30 royal
at any time throughout
suites spanning 500m
the day.
2
ibar
Closes 31st of August 2015
ttgmena.com
NEWS
CALLING ALL TRAVEL AGENTS Looking to entice tourists from the GCC countries, Kenya Tourism
GLOBAL REACH
bases all over the GCC region. According to managing direc-
TTG Media is putting a new
Board (KTB) and Kenya Airways
tor, KTB, Muriithi Ndegwa, the
focus on its international part-
have launched a three-month
campaign will run up until August
ners as it strengthens its reach
long marketing campaign dubbed
31, 2015 and the winners will be an-
across the globe.
‘Choose Kenya’.
nounced in September.
The campaign, recently launched
Tony Fields, formerly general manager of TTG Middle East &
Meanwhile, Mugwe commented:
by Kenya’s Consul General to
“We are inviting the travel trade
Dubai, Kariuki Mugwe, targets
to showcase the authentic safari
travel agents and tour operators
experience, pristine beaches, the
who are selling Kenya. It will run on
warmth of the Kenyan people,
all social media platforms, select
rich culture and much more, to
trade magazines and targeted data-
their clients.”
A MIGHTY TRANSFORMATION
North Africa (TTG MENA), has been brought in to spearhead the growth of the international network, which stretches from TTG Nordic in Copenhagen
Amadeus has recently intro-
business processes from front-
duced a range of best-in-class
office to mid- and back-office,
products for Hala Travel
empowering its travel consult-
other territories have licensed
Management (HTM).
ants to work more efficiently
the brand from TTG Media in
to deliver superior customer
the UK since the 1970s.
Applauding the fact that it
down to TTG MENA in Cyprus. A string of publishers in
has successfully implemented
service and attain higher levels
In a bid to ramp up its efforts to enhance its passengers’ travel expe-
these products, Amadeus Gulf
of customer satisfaction.
rience through mobile technologies, Emirates Airline has announced
presented HTM with a technol-
the debut of the Emirates App for Android.
ogy Innovation Award at the re-
Gulf, Graham Nichols com-
1953 – and now in 2015 there
cent Annual Awards Night held
mented: “HTM has also become
is no travel trade media brand
in Abu Dhabi.
a reseller of our corporate
with the same global reach, in-
suite, Amadeus e-Travel
tegrity and recognition.”
Developed in-house, the Emirates App for Android allows users to carry out a variety of tasks including booking flights and reviewing travel itineraries, managing every aspect of a booking and more.
Using the Amadeus technology, HTM has transformed its
Atana Summer Special TTG OMAN 1.pdf 1 5/22/2015 1:56:13 AM
Managing director, Amadeus
Fields commented: “TTG was the first travel trade publication of its kind when it launched in
Manager (AeTM).”
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10 July 2015
ttgmena.com
INTERVIEW TTG: With your vast experience in the travel
down. We at Desert Adventures
and tourism industry, what astounds you
believe in the quality of our
most about it and keeps your interest up?
product and services, on the use of technology, training our teams,
I have seen 25 years of development in
negotiation with our suppliers and
travel trade in the UAE, with the growth of
leveraging these relationships. We
technology being a dominant trend. Having
believe in product differentiation and
said that, what astounds me is the fact that
a strong emphasis on quality. We
personal relationships still play a major role
refuse to get pulled into a price war,
in business dealings in this part of the world.
as we all know, quality and value
Travel trade was and will always be a people-
have a price tag.
driven industry and I love that aspect. I still derive great pleasure from meeting new people,
TTG: How will you be promoting
engaging with new business partners and even
the brand regionally and beyond?
old friends in the work place. A face-to-face meeting with a Desert
The brand asset is well-known
Adventures representative or a genuine smile
already. In the past 17 years, it has
from a tour guide – all that makes a very big
been a leading player in the Middle
difference even if the booking was done online!
East enjoying immense growth including joining the Kuoni Group’s
TTG: How do you believe this industry will
Destination Management Specialists
change and evolve over the next five years?
global network in 2008. Today we
In what ways will Desert Adventures be part
are one of the top three DMCs in the
of this positive change?
region. We will continue to invest in marketing, building awareness and
Currently we have fly-by-night tour operators,
social media to further promote
with questionable safety and security measures;
the Desert Adventures brand in the
often with no policies protecting their clients.
region and beyond. Customer word
This is certainly endangering the safety of
of mouth and positive feedback
the tourists and potentially downgrading the
on our product and services is
destination image. I am coordinating with
incredibly heartening as happy
the local tourism authorities on improving
customers are the biggest brand
this situation, and coming up with sufficient
ambassadors of Desert Adventures
standards/guidelines for tour operators. I also
overseas.
see the industry consolidating itself.
A PERSONAL TOUCH
An industry veteran, CEO, Desert Adventures, Peter Payet speaks exclusively to Natalie Hami about his plans for the company in these changing times as well as his love of the industry
The smaller DMCs competing primarily on
TTG: What exciting developments
price – those are being phased-out. And the ones
can we expect from the company
focusing on quality and service standards will
in the coming months?
be left standing tall in the DMC segment. With
Happy customers are the biggest brand ambassadors of Desert Adventures overseas.
technology moving forward, a focus on service
Bahrain’s destination product
quality and clear brand identity, we are poised
development is a top priority [the
to be leading the industry evolution in the
company has recently partnered
DMC space.
with Bahrain Mumtalakat Holding Company to establish Bahrain’s
TTG: What do you envision for Desert
first DMC]. We have made a
Adventures in terms of differentiating it
significant technology move and
within the region?
we do expect more to come. One of the technological aspects is the
The local market is currently in tough
contracted rates for the DMC with
competition; for instance, travellers from
BAR (best available rate) via XML
Ukraine and Russia have dropped their arrivals
channel; exciting new features are
to the UAE due to the political and economic
being added to our B2B platform
situation in that region. Competing DMCs are
enabling our business partners to sell
bringing rates down, a strategy we don’t believe
our product and services in a more
in primarily because it just drives the market
user-friendly manner.
July 2015
ttgmena.com
11
SUMMER PROMOTIONS
With the season steadily but surely heating up, TTG presents a selection of the industry's most inspiring and fun promotions.
L SPECIA S T N E M O M
IDYLLIC ESCAPE
to beckoning Resort is in A s l it A t t u a o Dan to try itors alike is v y d jo n n a e d ls loca tes an er room ra m m su l ia c spe . of benefits a plethora entary p de com lim lu c in se e h T recreation access to d n a t e rn Inte ry early mplimenta o c ct s, ie it il fac -out (subje late check d n a n -i y k ft c e che with a h ity) along to availabil anjore. Luce and T t a ls’ t n u o c dis in the hote also revel s ie Guests can on facilit of recreati collection raturep ree tem e th g spa, in d lu c in ss centre, ools, fitne p d e ll nge o lu tr p n co Jacuzzi, m, sauna, o ro sh m a a u e st door sq is court, in pool, tenn play areas. ’s children d n a s rt u o c
Tschuggen Hotel Group in Switzerland has announced Ramadan themed package offerings, available at Tschuggen Grand Hotel. The ‘Arabian Nights’ package at Tschuggen Grand allows guests to unwind and experience complete relaxation at the iconic Tschuggen Bergoase spa facility. Additionally, several rooms in the hotel are equipped for Muslim guests with separate gender facilities, directions for Makkah along with room service that is respectful of Ramadan hours, as well as a private spa suite with a ladies’ only sauna. The package, valid until September 20, includes a free pass on the hotel’s private mountain railway. The Tschuggen Express connects the resort with the hiking areas of Arosa in just a few minutes.
12 12
OMANI DELIGHTS Atana Khasab Hotel and Atana Musandam Hotel are tempting visitors with its Money Back Summer Escape Promotion. When driving from the UAE to Musandam, the value of the Oman Entry Visa paid at the border crossing per person will be credited to the guest‘s hotel account to spend in the properties‘ restaurants on food or beverages. Atana Khasab and Atana Musandam are situated on the northern tip of the Musandam peninsula, three hours driving time from Dubai. Atana Musandam is a family-friendly hotel featuring 110 rooms, furnished suites and duplexes. Atana Khasab is a waterfront hotel with 60 rooms.
BLISSFUL RELAXATION GCC residents loo king for a summer getaway close to home can take ad vantage of a special packag e created exclusiv ely by Emirates Palace . Guests booking up until September 30 can enjoy special discounted room rates and complimenta ry buffet breakfas t in Le Vendome Brasse rie. Meanwhile, Emira tes Palace Spa wi ll be offering body bliss treatments. Clien te le can select any tw o of the following 60-minute treatm ents and combine them, for a reasonable price. Treatments inc lude signature body po lish, precious bo dy wrap, Swedish m assage and deep pressure massage, and mor e.
A CORPOR AFFAIR ATE For compa nies seekin g to inspir Alila Jaba e its busin l Akhdar in ess partne Oman pro environme rs, vides a stu nt for those nning looking to The prope escape the rty is offe office. ring two c P a c ka g e s reative Co available u rp o rate ntil Septem Corporate b er 3 0. Th Package in e Day Dele cludes mo refreshme gate rning and nts as well afternoon as a nutrit menus for ious lunch lunch and and crafte dinner. Alt opt for the d ernatively overnight , d elegates c 24-hour D welcome d an elegate Pa inner and ckage offe a delectab ri ng a le breakfa st, among others.
ibar
Unleash your creativity at the Qatar Summer Festival with creative art zones, spectacular shows and performances, an entertainment city, shopping promotions, and a whole lot more for the entire family!
qatarsummerfestival.qa #QSF2015
Brought to you by
DESTINATION LEBANON
BRILLIANT FUTURE The gleaming light of optimism shines down once more as Lebanon rightly sets its sights on long term prosperity. Natalie Hami explores lowly but surely the grey begins to
of cultural tourism around the cities and
lift on this Mediterranean nation’s
ports of Phoenician and Punic origin, as
tourism industry, and the prominent
well as the academic, cultural, artistic and
and altogether famed destination of
scientific institutions related to the Phoenician
Lebanon cannot help but begin to once again sing to the tune of success.
civilisation in the whole world. Rifai said: “This initiative is also important
On the road to fulfilling this prophecy, in
for more than 18 countries in the region. Its
recent months a number of optimistic pieces
importance is not exclusive to one particular
of news have reached our ears creating a
country, but guarantees communication
positive climate within Lebanon, such as the
between a large number of states in the
recent ratification of the Global Code of Ethics
region.”
for Tourism and the ‘ANA’ initiative, targeting
Setting the country’s tourism cogs in
Lebanese expatriates, in a ceremony held at
motion, some hotels have already begun to
Biel at the invitation of the Minister of Tourism,
target this distinct overseas market. Hotel
Michel Pharaon. This ran concurrently with
operations manager, Portemilio Hotel &
the visit of the UNWTO’s Secretary General,
Resort, Ziad Kaade told TTG: “The Lebanese
Taleb Rifai, to Lebanon. During the event, the
living abroad have always participated in the
UNWTO launched the international tourism
tourism activity, especially those who plan to
project entitled The Phoenicians’ Route.
have their wedding ceremony in the country.”
The Phoenicians’ Route was incorporated into the Council of Europe Cultural Routes in
SPREADING THE LOVE
2003 as an international route that crossed 18 Mediterranean countries and more than 80 towns of Phoenician-Punic origin and
Adding to these relevant and engaging
culture. One of its key objectives is to position
initiatives, the Live Love Lebanon campaign
Lebanon as the hub of a broad collaborative
continues to go strong, with its new focus
platform in the development and promotion
being the proposition of short terms travels
DESTINATION LEBANON Managing director, Belair Travel and Tourism, Elie Nammour informed TTG on the
with a cheaper alternative. According to information obtained from
developments on this particular front: “Recently several meetings and conventions
the Ministry of Tourism, Lebanon these
were held in Lebanon and this will only emphasise the importance of the sector
include a one-day visit to urban areas
and the requirement to cater for the corporate segment. We are currently handling
and rural areas, with visits which promise
different initiatives related to this very important business, where a significant portion
adventure, outstanding F&B experiences
of the profit is generated. This long wave can only strengthen our commitment in the
and wellness.
fundamentals of the destination.”
Referring specifically to the campaigns, chief, communications, UNWTO, Sandra Carvao stressed to TTG the paramount significance of getting the message across. “To consolidate the rebound of tourism to the country it’s important to continue with strong communications as has been the case so far with campaigns such as Live Love Lebanon. They contribute to building a new image of the destination
We have been receiving and welcoming many journalists and bloggers from Africa and Europe
going beyond this due to its team effort, packages and diversification in the domestic market. Indeed, the property also attributes these achievements to its ideal location in close proximity to the Rafic Hariri International Airport, the Golf club, the Diplomats’ area of Baadba, major exhibition grounds and the bustling Downtown, as well as being within walking distance to Beirut City Centre. “We are fortunate to enjoy a loyal core of healthy business travellers who visit us advance,” she added.
The positive domino effect of the
This lucrative segment remains the number one segment at Monroe Hotel, as stated
campaigns has undeniably been felt by According to director of sales and
Shamseddin, the property is well on its way to getting its fair market share, whilst even
regularly and according to their business schedules, which are usually booked a year in
and create engagement with consumers.”
the destination’s hospitality industry.
For the new Lancastar Tamar Hotel, the MICE sector is certainly considered a success story already. According to its executive assistant manager in charge, Samar
VICTORY IS NIGH
marketing, Phoenicia Hotel Beirut, Peter
by its director of sales and marketing, Ibtissam Shamseddine, who explained to TTG that the modern property, overlooking the picturesque Beirut Marina Yacht Club has five meeting rooms and one auditorium equipped with the latest technologies.
Edholm, more tourists are coming for
Meanwhile, Lebanon’s hospitality sector
leisure and are re-discovering Lebanon as
has managed to reap the fruits of the
at the moment, tourism stakeholders are continuing to ensure the longevity and
a destination and what it can offer them.
Ministry’s Live Love Lebanon campaign,
profitability of this segment for years to come.
“This does not only bring out positive vibes
whilst also benefiting from increased
to the hotel but the whole city,”
security in the destination, thus once again
he enthused.
creating demand.
While this segment remains on the topmost wrung of Lebanon’s tourism product
Kaade enthused that year after year the MICE sector continues to flourish, however, in order to remain competitive a number of improvements have been implemented. “Portemilio Hotel & Resort has enhanced the conference rooms, outlets and
Praising Lebanon’s Minister of Tourism,
This confidence was mirrored by general
for what appears to be his tireless efforts
manager, Raouché Arjaan by Rotana, Hala
includes four conference rooms that can host any type of exhibitions, incentives or
to re-introduce visitors to the destination,
Massaad, who commented to TTG: “We
meetings. The conferences can host up to 450 guests, or a small group of delegates.”
beginning with the Live Love Lebanon
have started to see more of an influx
campaign and then this year’s The
[of visitors] to Lebanon due to the
manager, Radisson Blu Martinez Hotel, Beirut, Kosta Kourotsidis, who commented
Phoenicians’ Route, was general manager,
political stability and that has had a
that the corporate segment in general is the main contributor to their business.
Gefinor Rotana, Franck Royer.
positive impact.”
He said: “This opens a lot of opportunities for us and not to mention a very important aspect through journalism.
So in this case let us allow the figures to speak for themselves. According to Hotstats’ MENA Chain
additional facilities to supply conference organisers in all their requests. The hotel
The supreme importance of remaining competitive was also highlighted by general
“The hotel is competitive in this segment: high-speed WiFi for all delegates, newly renovated meeting rooms with high tech meeting equipment are a plus that attracts new companies to work with us.” Also more than eager to up its ante on serving this segment is
We have been receiving and welcoming
Hotels Market Review March 2015, Beirut
Staybridge Suites Beirut, which has recently established a new
many journalists and bloggers from Africa
hotels witnessed a boost in occupancy
creative meeting room, equipped with the latest technology
and Europe with the aim to promote the
on the back of strong demand. Hotels in
that can accommodate up to 40 people seated. The
destination and our hotels. This has also
Beirut saw occupancy levels increase by
property has also launched a variety of business
been a great help in conveying the right
17.5 percentage points to 57.9 per cent
packages forcorporate partners.
message of the real life experience in
as the city saw a rise in visitor numbers.
Lebanon as a whole, and Beirut the city, in
The growth in demand allowed hoteliers
The road to recovery is never an easy one,
a more specific way, which did change a lot
to yield higher ARR, which grew by 6.1 per
however, with a number of key campaigns
of views and encouraged more tourists
cent to $143.77 and drove a significant
running concurrently, Lebanon will
to come.”
increase in RevPAR of 52.0 per cent
always have something special to
to $83.24.
offer all visitors.
Thrusting the destination further into the limelight is the welcome news that the ancient city of Jbeil, also known as Byblos,
THE LIFE OF MICE
has been crowned as the Arab Tourism Capital. And indeed, the key to tourism victory
Despite the very clear signs pointing to the
of any destination is strong connections
fact that Lebanon is on its way to much
to and from the country; enter Emirates
better times, it cannot be denied that its
Airline and Equatorial Congo Airlines
more stable and relied upon segment is its
(ECAir). The Dubai-based carrier
MICE sector.
announced that it will be increasing its
According to information obtained from
services to Beirut with a third daily flight as
the Ministry of Tourism, Lebanon, MICE
of October 1. ECAir has recently introduced
tourism this year has been noticeably
a brand new Brazzaville-Beirut route.
powerful with the public sector, with local
Both links also aim to bolster
festivals brimming with offerings and
connectivity routes to Lebanese
activities; a full list of which is available on
Diaspora communities.
all Live Love Lebanon digital portals.
15
DESTINATION LEBANON
FLAGSHIP HOTEL WELCOME RECEIVES REVAMP ADDITION
THE VIP TREATMENT
Boasting a fully renovated modern lobby, reception and
Set to appeal to discerning
mut Grauel said: “There has
restaurants, Gefinor Rotana, Rotana’s flagship hotel in
business and leisure travel-
been a sustained demand
Beirut, will be undergoing full renovation of its rooms
lers, Coral Beirut Al Hamra
for a full-size apartment
throughout the year to provide an uplifted experience
Hotel has added a new
with a kitchen and living
to guests.
category of suites with extra-
room. As the trend is in-
large rooftop terraces and
creasing to mix business
outdoor seating lounges.
with pleasure, many busi-
It has also recently developed the existing access for disabled clientele providing better and more secure access for wheelchairs. Fully accommodating the MICE segment, updated technological equipment such as a new automated A/V system in all meeting rooms, new facilities such as four metre built in screens, TV and FM tuner, Blue ray DVD,
Lancaster Tamar Hotel is the most recent addition to the
CD, USB and SD card user, and much more,
Lancaster Hotels & Suites located in Raouche area.
has recently been added.
Situated on General Emile Lahoud Boulevard, between
There has been a sustained demand for a full-size apartment.
Galerie Semaan and Al Sayyad Roundabout, Lancaster
In a bid to remain competitive as well as in anticipation that the situation remains stable, Monroe Hotel in Beirut has renovated the lobby and half of its rooms. The property is in the process of renovating the remaining half.
Tamar Hotel welcomes business and leisure travellers alike.
Named the Ambassador
The hotel also enjoys a strategic location in close proximity
Suites, these are located on
to the Rafic Hariri International Airport and is within walking
the 11th floor of the hotel and
distance from Beirut City Centre.
boast modern furniture, a
major factors that encour-
ness travellers also prefer such facilities.” He added: “One of the
fully equipped kitchen, spa-
aged us to add the new
its restaurants range from Le Jardin with its rich breakfast
cious living rooms as well
category of suites was that
buffet and à la carte menu for lunch and dinner; The Lounge,
as luxury bathrooms and
our hotel sits in the heart of
a venue for informal gatherings over coffee, desserts, cock-
amenities.
Beirut – just minutes away
Lancaster Tamar Hotel features 151 rooms and suites while
tails or snacks; to The Pool Bar with its light meals and refreshing beverages.
16 July 2015
ttgmena.com
General manager, Coral
from the city’s business and
Beirut Al Hamra Hotel, Hart-
popular shopping districts.”
DESTINATION LEBANON
REVITALISED HAVEN
GREAT MOMENTS AHEAD
According to sales director, EddeSands Hotel
As Four Seasons Hotel Beirut readies itself for the busy Ramadan period, its director of sales and marketing, Maha Bourachi tells TTG what other developments are in the pipeline for the property
& Wellness Resort, Pilar Eid, the luxury property in Byblos has been busy introducing an array of improvements set to not only enhance its standing with current clientele but attract new visitors too. “Eddesands is set as ever to improve and upgrade its offer to loyal customers and
MODERN TIMES Picking up in the latest tech trends of the region, Kurban Travel has recently introduced its new online travel agency GoKurban.com. On the website, customers can search, book and pay for their holiday online. It enables visitors to browse anything from flights, to hotels and
potential new clients. The é Boutique hotel’s
transfers. The company is also in the
capacity has increased with the completion
TTG: What other segments are on
process of developing a 24/7 support
of new luxurious units endowed with private
the rise for your business and also for
team to help with all online enquiries.
Jacuzzis, attractive private gardens and
TTG: With optimistic
Lebanon as a whole?
beautiful views of the Mediterranean.”
figures of recovery
We have a mix of corporate and leisure
web presence, Kurban Travel has also
for Lebanon, how does
business depending on the season. We
been focusing on the MICE segment,
in the old Souks of Byblos by acquiring five
your business plan on
are currently trying to attract family
which has given rise to the Kurban
strategically located spaces all due to open as
continuing the momentum?
holidays with a special package during
MGE department. This supports
food outlets over the next few months,”
We plan to continue and
Ramadan called the Family Moments
all types of programmes such as
Eid added.
renew some business
package.
meetings, conferences, congresses,
“Eddesands has also expanded its operation
She further noted that the resort, this
Apart from heavily bolstering its
roadshows, incentives, VIP
development initiatives in
season, has also introduced an original ‘pieds
both key feeder markets and
TTG: Tell us a little about your latest
programmes, weddings, events, along
dans l’eau’ concept, a new outlet that caters
potential markets. We are
most exciting developments.
with exhibitions. The support includes,
to beach goers, lovers of natural settings and
capitalising on various days
During Ramadan, we are opening a
but is not limited to, air, rail and
couples looking to enjoy exotic seafood and a
of the week and seasons
Hubbly Bubbly lounge called Medusa
ground transportation, hotel booking,
tasty barbeque.
to optimise hotel revenues
Lounge which offers a beautiful terrace
venue sourcing and much more.
during peak periods.
overlooking the Mediterranean.
July 2015
ttgmena.com
17
SPOTLIGHT MACAU markets normally come first to Hong Kong and then take another one hour ferry ride to Macau. We are now working with travel agencies in Hong Kong to offer Macau as a ‘stop-over’ destination for those guests who visit Hong Kong.” The Middle Eastern tourist is emerging as a significant new player, with hotels such as Grand Coloane Resort and Conrad Macao, Cotai Central adapting their product to further attract this market segment. “We are seeing opportunities to cater to both the Middle Eastern and the Sub-continental markets. As a result, late last year, we became the only fully Halal-certified hotel in Macau and are beginning to see a positive outcome of this decision,” explained McLauchlan. General manager, Conrad Macao, Cotai Central, Bede Barry added: “Accommodating a global mix of clientele can be perceived to be challenging at times, however, Conrad Macao, Cotai Central frequently offers localised packages geared towards different clientele across the
LEGENDARY ALLURE A destination of such diverse attractions and opposing extremes, Macau can be enjoyed by a wide range of tourist types. Emily Millett uncovers how it is working to keep each market entertained
globe including the Middle East.” Commenting on the efforts at Mandarin Oriental, Macau, director of marketing and communications, Ada Chio de la Cruz said: “Our main feeder markets include China, Hong Kong, Taiwan, Korea and Japan, but we have also been targeting travellers from the Middle East, the US and Europe. The Middle East has always been one of the markets that the hotel wants to explore. The hotel will satisfy these guests’ needs with its lifestyle packages, personalised dining experiences and tailor made offers.”
COVERING ALL BASES Another tactic currently being implemented by Macau’s tourism industry, is the increase of non-gaming entertainment and inclusive packages that are expected to further lure families and cultural tourists. Talking to TTG about the shifting perspective of tourism in Macau, Barry said: “Macau itself has become a cultural centre and a heritage destination. It is extremely important for Macau to evolve towards becoming a final destination with multiple offerings, instead of being seen as a stopover for tourists within the region.” “As part of Sands Resorts Cotai Strip Macao, guests who stay at Conrad Macao can enjoy an extensive range of entertainment shows from around the world, catering to both families and leisure travellers. Guests are now
ome to one of tourism’s most clashing juxtapositions, Macau
looking for a choice of options when they come to Macau as part of an
is one part charmingly quaint, ex-Portuguese colony, and
integrated resort we can also offer our guests a vast array of hotel choices,
one part dazzling neon-lit casino metropolis. These two
over 650 duty-free stores offering luxury and lifestyle brands from around
vastly contrasting facets make for double the potential
the world; as well as more than 50 international and local restaurants all
feeder markets, yet with the array of development projects and high
under the one resort,” he added. Part of the Galaxy Macau development, Banyan Tree Macau can avail of
profile openings such as the recent unveiling of JW Marriott Hotel Macau and The Ritz-Carlton, Macau, can supply stay ahead of
the wealth of facilities and services available at the fully integrated resort,
the demand?
as John said: “Much of the business is still gaming related, but moving
“The upcoming new hotel openings have changed the dynamics
forward, we would like to showcase all the non-gaming attributes and try
of supply and demand and prices are falling,” commented general
to attract families and leisure travellers. Phase two of Galaxy Macau is
manager, Grand Coloane Resort, Malcolm McLauchlan. “We are
providing our guests access to over 200 stores in the new shopping mall,
adjusting our client mix to counter this trend and reviewing our cost
as well as Broadway Macau. The Broadway Theatre is also a truly unique
structures to ensure the best yield we can.”
venue for conferences.”
“Our client mix mirrors that of Macau as a whole with the majority of our arrivals coming from southern China, 12-15 per cent from Hong Kong, and a balance from other areas,” he added.
MICE ENTERTAINMENT Meanwhile, according to statistics from the Macau government, in the third
A MIXED BAG
quarter of 2014, 240 MICE events were held in the destination, marking an increase of 14 per cent compared to 2013. Director of sales and marketing,
Macau as a whole is experiencing something of an influx of travellers
Grand Hyatt Macau, Vanessa Chow said that revenue from exhibitions in
from new previously untapped markets, as general manager, Banyan
the third quarter was up 81 per cent year-on-year, and exhibition revenue in
Tree Macau, Jerry John explained: "Recently, we have a lot more non-
the first nine months of the year was up 94 per cent.
Chinese guests. This is because we have increased the availability of
“We believe the prospect for MICE business in 2015 will be bright in
the hotels in Macau with more affordable prices. We are seeing more
Macau. [The destination] remains one of Asia’s newest and most exciting
international tourists including from the Middle East and North Africa.”
MICE destinations with a great deal to offer in terms of lifestyle, dining,
Already making contacts with various travel agencies in the Middle
family entertainment and luxurious hotels and resorts,” commented Chow.
East and Europe, Banyan Tree Macau is making its rooms accessible to these new markets, as John explained: “It is in our interest to continue
Unveiling much to dazzle a varied pool of visitors, Macau’s tourism
developing these markets outside China and North Asia. All these
stakeholders are entertaining a number of fresh ideas.
18 July 2015
ttgmena.com
ibar
UPDATE CENTRAL EUROPE
THE RIPPLE EFFECT With the news that Emiratis can now travel through certain European countries without applying for a visa Austria, Hungary and the Czech Republic are keen to magnetise these avid travellers. Panayiotis Markides reports ombining ease of access for UAE travellers and the
as an opportunity to cement Vienna’s appeal to an already
Klofcová also praised the sector: “The wellness
unique charms that these three destinations have
important market: “The waiver will allow us to attract even
industry and medical tourism is one of the most
to offer, within the heart of Europe, the Czech
more last minute travellers.”
important products of Czech Tourism. Czech spa
Republic, Hungary and Austria are rightly seeking to capitalise on the latest development regarding visas.
She also commented that Vienna’s location is a strong
towns do not invite visitors for rest and relaxation
attraction for UAE nationals wishing to make use of the
alone. Guests above all receive high quality medical
benefits of being Schengen travellers. “Vienna is located
care here. Modern medical facilities offer exclusive
travel without a visa to EU countries which make up the
right in the heart of Europe. It’s easy and convenient to
relaxation thanks to a combination of modern
Schengen area for stays of up to 90 days, provides a new
connect Vienna with any other European city, especially as
techniques and traditional, tried and tested wisdom.”
route for these destinations to target the UAE market.
flight times to and from Vienna within Europe are mostly
The visa waiver which allows UAE passport holders to
Capitalising on the Czech Republic’s in-demand
less than two hours. The most popular combinations include
wellness sector was director of sales and marketing,
the infrastructure, this is a welcome move as it promotes
Vienna in combination with other Austrian places, but also
Hotel Kings Court and Hotel King David in Prague,
intercontinental travel within Europe’s range of destinations.
our neighbouring countries: Germany, Switzerland, Italy,
Jana Polakova: “A spa is a must for five-star hotels
Hungary and Slovakia offer great possibilities.”
nowadays. If a luxury hotel wishes to satisfy all
And with already successful tourism industries providing
As such, it seems only natural that stakeholders would be readying themselves for a rise in UAE travellers.
On a similarly positive note, director of sales and
guests’ needs and offer something extra besides
marketing, Eden Group, Markéta Azemovicová told TTG that
accommodation, it should not be missing a wellness
Prague, Richard Subrt informed TTG on how the hotel aims
the company’s Czech property, Carlsbad Plaza welcomes the
zone.” She added that to this end the property is
to capitalise on this: “We are expecting an increase of guests
announcement as a simplification of the entire reservation
consistently updating its spa services.
arriving from the UAE. We already cooperate with several
and sales process.
Acting director of sales and marketing consultant, Boscolo
And taking a unique immersive approach to a wellness holiday, public relations, Chateaux Mcely,
airlines, corporate and leisure companies in the UAE, and we are sure that this will strengthen the property’s position as a leading luxury hotel in Prague.” At a group level, Subrt revealed that as Boscolo Hotels boasts properties in Italy, the Czech Republic and Hungary, it is currently developing a package that will enable guests
WELLNESS ORIENTATED
Eva Plchova explained to TTG that its therapies and natural skincare products have been developed at
Turning to traditional strengths of Central Europe, wellness
the property from local medicinal plants and rare
of course features heavily within its tourism product.
natural ingredients from around the world. She
As such, representative for GCC and Turkey, directorate
to tour a variety of countries in Central Europe, whilst still
for international sales promotions, international market
enjoying the Boscolo experience.
developments, Hungarian Tourism, Tímea Czunyi revealed to
highlighted that ‘we don't do things the usual way’. Another property also eager to impress with its more modern take on spa treatments is Carlsbad
In Hungary, general manager, Corinthia Hotel Budapest,
TTG that in 2015 health tourism is still at the core of Hungary
Plaza. Azemovicová shared with TTG: “[Carlsbad]
Thomas Fischer welcomed the news, predicting an increase
Tourism’s marketing activities. “Over one third of overnight
is known for its wellness benefits. That‘s why our
in UAE guests: “It is an honouring chance for us to prove that
stays are generated by health and wellness travel, and the
goal is to take the best of traditional spa procedures
we can provide top quality services that meet the highest
number of visitors at thermal baths is continuously growing,”
typical for [Carlsbad], combine them with a little
expectations of business or leisure travellers from the
she said, adding that with more than 4.58 million tourists
modern technology and create an experience for
Emirates as well.”
arriving last year in Hungary, its wellness prowess is truly
our guest that not only fulfills all wellness standards
showcased.
but exceeds them.”
He added that there is already a noticeable difference in room reservations and in the property’s restaurants. Meanwhile, speaking exclusively to TTG, market manager – Japan, China, South Korea, Arab countries, Vienna Tourism, Sonja Ishak remarked that she viewed the waiver
According to Czunyi, the country features more than 1,000 hot springs as well as modern medical infrastructure, making
Central Europe is preparing to welcome the influx
Hungary a leading health destination.
of UAE travellers as boundaries between Europe
Manager of media relations, Czech Tourism, Michaela
20 July 2015
ttgmena.com
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ON LOCATION INDIA olours, vibrancy, culture and flavour. These are the words that spring to mind when one closes one’s eyes to imagine beautiful India. With each metre of the destination dotted in heritage, history and diversity, it promises something for everyone who ventures into its lands. “Whether you aim to explore the folklores of India’s dramatic past, shop with family and friends or are looking for a spiritual sojourn,
ENLIGHTENING THE SENSES
India’s ultra-diverse offerings have an experience for everyone. With a history going back thousands of years, multi-faceted traditions, a myriad of dining experiences and the alluring contrast between old and new, all its sights and sounds are worthwhile,” noted general manager, Louis Sailer, The Leela Palace New Delhi. Expressing his obvious appreciation for the country, director of sales and marketing, The Ritz-Carlton Bangalore, Debanjan Kundu added: “Bustling and serene, timeless yet irrepressibly on the move, India dazzles and delights like no other place on earth. The culture is very distinctive.”
MENA MAGNET As the destination rapidly builds its reputation as a year-round destination, working on further developing niche products such as wellness and medical tourism; adventure and wildlife tourism; film tourism; monsoon tourism; golf, polo and sports tourism; along with MICE tourism, India is pulling out all the stops to boost its touristic portfolio and further entice important markets,
India is pushing its way to the forefront of the tourism game with promising initiatives, while holding MENA markets close to its vibrant heart. Tatiana Tsierkezou investigates
such as that of MENA. “India and the Middle East share common
significant growth and are emerging as
cultural and business interests. Trade between
major tourism generating markets for
the two regions is expansive,” declared general
India from this region.”
manager, Kempinski Ambience Hotel Delhi,
hassle-free experience. Rao elaborated to TTG:” [Last year] the e-Tourist Visa [was] made available
for service delivery and the promotion of safe and honourable tourism. Finally, on a mission to better inform
for citizens of 76 countries, and this has
not just MENA, but the whole world on
Puneet Singh who explained that the emerging
aside, what else attracts MENA to India?
proved to be a game changer for Indian
India’s vast tourism portfolio, Tourism
world of medical tourism in India has the
Answering just this was general manager,
tourism. In Q1 of 2015 around 75, 859
India is redeveloping its website to
potential of attracting impressive numbers from
The Zuri Kumarakom, Kerala Resort &
tourists arrived in India by availing the
showcase all tourism related services in a
the MENA region.
Spa, Sarat Valsraj: “Monsoon season is
e-Tourist Visa facility, registering a growth
unique way.
Also echoing this sentiment was director, India
But medical and wellness tourism
Rao declared: “Virtual Walking Tours
a major attraction for the MENA region
of 1198.7 per cent over the same period of
Tourism – Dubai, I. R. V. Rao, who declared that
that drives business to the resort for
the year 2014.
India has rapidly emerged as a destination for
the period of July to September, with
“From the UAE there was an increase
medical and wellness travel for the GCC market
occupancy levels of 75 per cent from
of 1.8 per cent in the tourist traffic to India
They can access, tag and review points
in particular.
the region.” And in an effort to cater to
during Q1 after the launch of the e-Tourist
of interests, and also view the interiors of
Rao shared some visitor statistics with TTG:
the discerning needs of these markets,
Visa to UAE nationals,” he said.
several key locations.”
“The Gulf and Middle East region is an important
Valsraj told TTG that the resort offers
market for India. There has been a consistent
Arabic menus, in-room Qiblas and Arabic
growth of foreign tourist arrivals from this region
speaking staff, while commenting that
to India over the last three years with the year
Saudi Arabia, the UAE, Kuwait and Qatar
and marketing, Park Hyatt Hyderabad,
2014 having registered growth of around 19 per
show the most interest.
Mausam Bhattacharjee: “Airline
But also facilitating this tourism traffic, is the development of further air links. Referring to this was director of sales
have been introduced in which users get 360-degree views of the destination.
The website now facilitates the booking of domestic air tickets, train tickets, bus tickets, hotel rooms and tour packages, and offers various other useful features. Rao concluded by sharing that
connectivity is gradually increasing and
the Ministry of Tourism is also in the
there are more than 40 flights per week
process of having its promotional
markets, on an annual basis the regional office
from the UAE alone. Besides this, there
website translated into Arabic, as well
of India Tourism in Dubai organises various
In a bid to further stimulate tourism from
are daily direct flights from Oman, Qatar
as simplified Chinese, French, German,
promotional activities such as tourism road
MENA, India has various strategies in
and Saudi Arabia.”
Japanese, Korean, Russian and Spanish.
shows, food festivals, medical seminars, among
place to spread the word and educate
others, in GCC countries.
travel and tourism entities on what this
developments, Tourism India has been
A healthy relationship with MENA and
eclectic country has to offer.
implementing key initiatives to cover
and the introduction of these infallible
cent over the previous year.” In an effort to better capture these fruitful
Rao continued: “Some of the countries, particularly the UAE, the KSA, Oman, Yemen, Bahrain, Egypt and Turkey have registered a
SHARING THE MAGIC
Adding to these beneficial
areas such as infrastructure development,
initiatives, makes it inevitable that
country has been streamlined,
promotion and marketing, familiarisation
India’s strong bond with this region will
benefiting travellers and ensuring a
trips, skill development, use of technology
further blossom.
First and foremost, accessibility to the
22 July 2015
ttgmena.com
ANALYSIS ECO TOURISM “The hotel policy is to operate its business as a corporate citizen, committed to effective environmental management and with concern for the wellbeing of our common environment, and to ensure that company
CUSTODIAN OF NATURE
facilities and operations are in compliance with environmental standards,” commented general manager, Mövenpick Resort & Spa Dead Sea, Peter Hoesli to TTG. “We believe that an appropriate balance can and should be achieved between environmental goals and economic health. More than describing our resort as an eco-hotel, we are committed to sustainability and we intend to be a leader in responsible environmental management.”
CONVERTED TREE HUGGERS These loose and often misinterpreted definitions can be further examined by looking at the varied pool of consumers for this growing niche. Often simply seeking authentic, local or unique experiences, rather than following a particular moral compass, these travellers rarely call themselves ‘eco tourists’ as Tarazi explained to TTG. “Eco tourism is an industry term. Consumers do not identify themselves as eco tourists. They are travellers seeking unique experiences when they travel. We are noticing a rapid increase in the numbers of tourists wanting experiences as part of their trips. They are no longer satisfied with merely sightseeing, they want to ‘sight do’. Eco tourism, being one of the prime suppliers of experiences, is seeing increased demand. As a result, there are also more experience providers in the region emerging, focusing on nature and eco tourism.” Indeed, in an auspicious turn of events, EcoHotels is seeing the surprisingly contagious benefits of its own unique form of eco tourism at its Feynan Ecolodge property in Dana Biosphere. “An interesting observation from our work at Feynan Ecolodge relates to our initial expectations and what actually happened. When we first took over the management of Feynan, we thought that the visitors will be mainly ‘tree huggers’, hardcore environmentalists,” explained Tarazi. “The reality was very different. Most of the guests arriving at Feynan were regular travellers looking for nature and local community based experiences. However, through their visit to Feynan, their interaction with the staff and the environmental practices and presentations that they saw, they left us as converted ‘eco tourists’, [Meaning] in the sense that many are likely to start
As tourism in the Middle East gently begins to lean closer towards a search for authentic local experiences, eco tourism has found itself with an unexpected accomplice in the pursuit of a more responsible, ethical and conscious style of travel. Emily Millett reports
making small changes in their lives to be more environmentally conscious and in their next trip, they are more likely to consider staying at an ecolodge or other environmentally responsible hotels, and supporting conservation and local community betterment.” Looking into the markets that are most inclined towards eco tourism, owner Desert Rose Eco Lodge in Egypt, Mohamed Tahoun said: “The main groups that visit and appreciate our eco lodge are Japanese and Europeans (mainly German, Dutch, French and some British). Also more recently we are seeing Koreans and Chinese visitors.” “Egyptians, especially the youth, are now starting to take more of an interest and bookings with locals are on the increase. One of the main reasons people come to our lodge is for the desert safaris where they can
n a region where destinations are often measured by their rapid urbanisation and
explore the beautiful surroundings and learn more about the area. They love
infrastructural development, there seems little room for the conscious consideration of
the concept and how it has been created, and our passion for it.”
environmental or social responsibility. And yet, through the dust clouds of construction, and extreme extravagance, eco tourism in the Middle East is quietly gaining ground, finding its feet and increasingly amassing a growing number of loyal and dedicated customers.
REGIONAL PRIORITIES
Simply trying to define this exclusive brand of tourism is a challenge. What exactly do we
While the Middle East may have been a little slower on the uptake of eco
mean when we say eco tourism? What does the label include and what does it omit? And what
tourism than other regions, the concept is catching on quickly as tourism
does a hotel or tourism company need to do in order to gain acceptance into the club?
professionals see the response to this unique brand of conscious travel.
According to founder and managing director, EcoHotels, Nabil Tarazi: “Eco tourism is
“Eco tourism is a small but growing niche,” explained Tarazi. “There
responsible travel to natural areas that helps conserve the environment and sustains the
is a huge opportunity for growth for experience providers including
wellbeing of the local community, while providing interpretation and education to both
adventure and eco tourism. However, there is still a lot of work to be done
guests and staff.”
by governments in creating protected areas, and from tourism boards in
While this definition offers up one aspect of the niche, with so many variations, subsets and definitions, eco tourism can be hard to pin down. At one end of the spectrum it refers to real
identifying the great opportunity that this niche forms as part of a national tourism strategy that requires a much higher priority.”
genuine responsible travel which has positive repercussions on the sustainable support and development of a local society or environment. On the other end, it could also include hotels or
Trying to pin down a true and consistent definition of eco tourism is no
companies such as Mövenpick Resort & Spa Dead Sea in Jordan implementing CSR initiatives
easy task, however, in doing so what becomes abundantly clear is the
as part of a commitment to do what they can to protect the local environment.
significance of this vital and growing niche.
24 July 2015
ttgmena.com
ANALYSIS ECO TOURISM
HONOURING THE ENVIRONMENT
The longlist we have just announced for the 2015 Awards has the widest reach so far - with 206 organisations from 69 different countries worldwide, and representation of every continent on the planet. This is a reflection of how important and recognised responsible tourism is becoming globally. TTG: How can this niche be further promoted and prioritised internationally?
An example is our recently launched regional programme of responsible tourism awards, Banyan Tree Al Wadi and Banyan Tree Ras Al Khaimah
part of the World Responsible Tourism Awards
the surrounding community.
family. Following requests from destinations
General manager, Banyan Tree
Beach honoured World
Al Wadi and Banyan Tree Ras Al
around the world for support in creating their
Environment Day by organising
Khaimah Beach, Axel Jarosch
own local awards schemes, this year we have
a series of tree planting and
commented: “Over the years we
launched the inaugural African Responsible
clean-up activities across the
have been dedicated to ensuring
resorts in line with the Stay for
that our properties are eco- and
Good initiative.
socially-responsible and our goal
Since it opened, Banyan Tree
is to help increase awareness of
Ras Al Khaimah has planted
protecting the local environment
over 4,000 indigenous trees
alongside empowering the local
and bushes in a bid to support
communities. By involving both
biodiversity by creating a source
our guests and local residents, we
of food and shelter for animals
hope to educate and inspire on the
such as the Arabian oryx and
benefits their efforts bring.”
gazelle. To celebrate World
Most recently, both resorts
Environment Day, guests and
have implemented Press Reader
members of the community were
allowing guests access to over
invited to plant over 150 trees
3,000 newspapers and magazines
within Banyan Tree Al Wadi’s
and thus reducing the abundance
nature reserve and a clean-up of
of paper and waste.
FARMING FOR HOSPITALITY
QUEST FOR SUCCESS Founder of the World Responsible Tourism Awards and managing director, Responsible Travel, Justin Francis tells Emily Millett about the increasing importance of responsible tourism
Tourism Awards, run with local partners and presented at World Travel Market Africa in Cape Town. The year 2015 has also seen the launch of the Irish Responsible Tourism Awards with our local partners ICRT Ireland. TTG: How does the Middle East fare as a responsible or eco tourism destination?
Although the Middle East may be more wellknown for lavish, super-luxury resorts, there are interesting examples of responsible tourism in the region. Within Oman there are broadly-held views, on the importance of preserving cultural heritage - a good example is the programme of restoration of Oman’s forts and maintenance of traditional events
TTG: How does the World Responsible
and customs such as the livestock market in
Tourism Awards define eco tourism?
Nizwa. There is a strong undercurrent of sensitivity, and tourism has been planned slowly.
We believe that all types of tourism, from niche
Jordan also offers great examples of
to mainstream, can and should be arranged
responsible tourism in practice in the Middle
in a way that preserves, respects and benefits
East, with well-developed opportunities for
destinations and local people, creating better
hiking and cycling, and to stay at locally-
places to live in as well as better places to visit.
run Bedouin camps. While there is not a
We believe that if you treat local people and
big poverty reduction agenda in the Middle
places fairly they will be more likely to give
East, as is seen in many responsible tourism
you the chance to share their world, leading
initiatives in Sub-Saharan Africa or Latin
to much more memorable, authentic holiday
America, cultural understanding and building
experiences. Due to the need to address the
bridges between cultures is a much bigger
social and cultural impacts of tourism, we prefer
issue in the Middle East – Oman and Jordan
Akhdar Resort and spearheaded by the Oman Tourism Development
the term ‘responsible tourism’ to ‘eco tourism’
present good examples of how this can
Company (Omran) – has been officially unveiled.
which is often just associated with nature-based
be achieved.
arming for Hospitality – a community initiative working with Alila Jabal
Farming for Hospitality equips local farmers with modern greenhouse facilities to grow fresh produce previously sourced from other regions in Oman or
tourism, without recognising that local people need to also benefit from visitors’ presence.
Places such as Dubai and Abu Dhabi are on a different path – with an emphasis on scale and expansion, however even here (and
abroad. In addition to sustaining the local community, the produce is also being sold to the nearby Alila Jabal Akhdar Resort, creating a mutually beneficial
TTG: What trends are you noticing within the
globally) there has been much increased
link between small-scale farming enterprises and major hospitality providers.
eco tourism industry?
awareness of environmental issues in hotels. We haven’t had as many organisations
Additionally, the initiative aims to build on the existing skills of local farmers,
from the Middle East entering the World
transforming the capabilities of traditional farming practices in the region. Since Responsible Travel founded the World
Responsible Tourism Awards however we do
tourism benefits not only the economy, but also the local communities in which
Responsible Tourism Awards in 2004, the
believe that this will change and indeed this
it derives its inspiration and resources. In order to sustain proper tourism
number of tourism businesses participating,
year we have an organisation from the United
development the benefits of the sector must be felt at all levels of society, most
large and small, has increased yearly.
Arab Emirates in the longlist.
Commenting on the event, group CEO, Omran, Wael Al Lawati noted: “Viable
importantly at the community level.” July 2015
ttgmena.com
25
AWARENESS IRAN
UNCOVERING A GEM The Persian heartland is readying itself to attract even more travellers to this mysterious land of cultural and natural treasures, as Panayiotis Markides discovers
EXPANDING GLOBALLY
McArthur + Company, an international shopping centre development and leasing firm, recently revealed its expansion into Iran. According to a study of consumer trends and retail development in Iran by McArthur + Company, a huge gap in experience and expertise was
Founder, To Iran, Faranak Askari speaks to TTG about how the company is working to promote the country’s tourism industry
recognised in the market with the development of over 300 shopping centres and very few international retailers. To this end, the company is aware that there is much capacity for expansion. “Iranians love shopping and are eager to visit modern shopping centres where they have access to international
TTG: What strategy is in place to develop Iran’s
region who have visited the country for health and
brands. We are confident the international
tourism industry?
religious tourism. This is why Iran has largely remained a
community will support Iran’s desire to improve
When it comes to Iran, what you must realise is that there
mysterious destination for the rest of the world. Today,
its retail landscape,” said partner and strategic
is huge opportunity for business and those involved in
I would say, however, there is a growing interest from
planning finance director, McArthur + Company,
the tourism industry. These days, everyone is focused on
Europe and North America because in this day and age
Furqan Athar.
the tourism issue. There are daily reports in the news of
where people have access to information they may see
joint ventures regarding tourism between Iran and other
a negative portrayal of Iran in the news but then they
countries as well as reports about easier investment
do a quick search and realise there are scores of videos
opportunities for various international and Iranian
and traveller accounts about Iran and this piques their
companies. So there seems to be a national will to
interest and they want to come and see for themselves.
promote Iran as one of the top tourism destinations in
It also helps that there have been articles about Iran
the Middle East.
in which the country has been named as a top tourism
Banks are offering low interest loans to those seeking
destination. So our feeder markets are those interested
to invest and develop Iran’s tourism industry. There are
in history, nature, arts and business that are finding out
various tourism expos that Iran participates in too.
about this mysterious land and seek to explore it as well
TTG: How are you promoting the destination?
The company has also expanded into the KSA and Malaysia.
PERSIAN ADVENTURE
as skiers looking for fresh powder, new slopes and an
Speaking exclusively to
Spain, Italy and the UK.”
adventure in one of the 23 ski resorts Iran has to offer.
TTG, marketing manager,
He added that travellers
Iran Doostan Travels,
come from China and the
that will enable travellers to access and find information
TTG: Tell us about your latest news.
Saeed Azam highlighted
Far East as well as from
about almost anything pertaining to different Iranian
Right now we are nearing the 50-city benchmark and
how the destination is
neighbouring areas such as
cities, from museums, historical sites and restaurants to
currently have 48 cities on the website – we will reach
focusing on boosting its
the GCC, Iraq and CIS.
hotels and even transportation information.ToIran.com
50 in July. After that we are planning more road trips to
tourism capacity along
is contributing with its original content, by mapping the
photograph and promote new destinations on
with what action the
the company has
country with GPS, writing about various sites in Iran and
our website.
tour operator itself may
collaborated on two
be taking.
international tours – ACC
As part of the private sector, we want to create a directory
gathering information on cities to promote the country. On our website, we show the beauty and wonders of
We are unveiling our application in about three months which will allow travellers to access the information we
“Iran Tourism Authorities
He noted that recently
Motor trip for a group
mysterious Iran to anyone who is interested in learning
have gathered offline. We are unveiling the review writing
are implementing different
travelling by motorcycle
about the country. Iran has so much to offer with about
feature of our website in order to move towards
segments of tourism
from London to Beijing, as
17 World Heritage Sites and countless virgin natural
user-generated content. We plan to release videos about
products such as medical,
well with Eurasia Trains
attractions that are unparalleled in the MENA region.
the frequently asked questions first time travellers to
sport and pilgrim tours
and Tours supplying tour
Iran have.
recently,” he commented.
guides in the fourth Eurasia
TTG: Which are your feeder markets?
Over the next two years we hope to become a directory
Indeed, Azam also
train tour for a group of
Honestly, there is a lot of interest from Europe and North
for Iran. We want to be a window to the country that
remarked on the broad
44 travellers making their
America but we also have a lot of interest from South
offers the world correct information and allows it to learn
range of travellers that are
way from Istanbul, Turkey,
America and the MENA region. Throughout the past
about the peaceful and hospitable people of this ancient
visiting Iran: “European
through to Tehran, Iran
30 years Iran has mostly had travellers from the MENA
land and to see the magic of Iran.
countries such as Germany,
onto Isfahan, Azerbaijan.
26 July 2015
ttgmena.com
PEOPLE ON THE MOVE YARUB MOHAMED ROBERT ‘DOUGIE’ OBAIDALLA DOUGLAS
Kempinski Hotel Soma Bay has announced the appointment of Bernard Mercier who is now the new general manager. A Swiss national, he joins with a wealth of experience behind him, with his most recent post being that of general manager at the Grand Hotel Djibloho Kempinski in Equatorial Guinea. Earlier posts include cluster general manager at Villa Rosa Kempinski Nairobi.
GENERAL MANAGER FOR OMAN
GENERAL MANAGER FOR KAZAKHSTAN
Aiming to lead further
The UAE’s national carrier has
developments of Etihad Airways’
also welcomed Robert ‘Dougie’
commercial strategy in Oman,
Douglas as the new general
Yarub Mohamed Obaidalla will
manager for Kazakhstan.
take on the role of general
Douglas, who just assumed his
manager for Oman.
new role, will lead the airline’s
He will be responsible for
commercial operations in
further growing Etihad Airways’
Kazakhstan based in Almaty.
relationships with its travel trade
His aviation career spans over
and corporate customers.
three decades, including more
Obaidalla joined the airline in
than 10 years with Etihad
2009 as business development
Airways, prior to which he
manager for Hala Abu Dhabi.
worked with British Airways.
IMAD AKIL
FUJAIRAH ROTANA RESORT & SPA
GENERAL MANAGER
ETIHAD AIRWAYS
KEMPINSKI HOTEL SOMA BAY
BERNARD MERCIER
EXECUTIVE ASSISTANT MANAGER Originally joining Fujairah Rotana Resort & Spa in 2008, Imad Akil has now been welcomed as the new executive assistant manager. Akil is responsible for managing the hotel’s day to day operations. He brings with him almost 16 years of hospitality industry experience, having worked with companies such as Rotana, Hilton and IHG.
If you have recently been promoted or appointed key staff, please visit our website...
pointed to lead the team at Zaya Nurai Island as its general manager. Omar began her career in hospitality in Kuala Lumpur over 20 years ago. Having worked for the luxurious Parrot Cay Hotels and COMO Shambhala, Omar then went on to Bhutan before being promoted to resident manager at COMO Shambhala Estate at Begawan Giri in Bali.
GENERAL MANAGER
MAYOR Looking forward to making sure
Boasting over 25 years of
that guest needs are met, Karim
experience at international
Ladil has assumed the position
four-star superior and five-
of mayor of two Jannah Hotels
star chains across four
& Resorts properties in Dubai. With a diploma in Tourism Management, Ladil boasts years of experience in the industry and has worked at top hospitality establishments in the UAE, including Emirates Palace. Ladil is also one of the founders of the Karim services, where he drives a team of highly trained butlers.
July 2015
ttgmena.com
continents, Meliá Doha recently welcomed the appointment of general manager, Markus Kraus. Fluent in three languages, Kraus has worked at luxury properties in Asia, including the Hilton Ulaanbaatar in Mongolia and the Hilton Cebu Resort & Spa in the Philippines.
STANISLAV KONDOV
PARK INN BY RADISSON HOTEL APARTMENTS AL RIGGA
Nolie Omar has been ap-
MARKUS KRAUS
MELIA DOHA
GENERAL MANAGER
KARIM LADIL
JANNAH PLACE DUBAI MARINA AND MARINA BAY SUITES BY JANNAH
ZAYA NURAI ISLAND
NOLIE OMAR
GENERAL MANAGER Stanislav Kondov has taken up the role of general manager of the new Park Inn by Radisson Hotel Apartments Al Rigga in Dubai. Kondov was most recently with the Radisson Blu Resort Jizan, in charge of the new conversion. He previously spent a number of years based in sub-Saharan Africa, at the Radisson Blu Hotel, Lagos, Nigeria.
27
PICTURE PERFECT
A visual tour of recent events in the region for more news visit: www.ttgmena.com
Tottenham FC enjoys a visit to Sydney, Australia, which illuminated its iconic Sydney Harbour Bridge in honour of the team arriving.
Nobu Hotel City of Dreams Manila celebrates its grand opening with A-list attendees such as actor, Robert de Niro.
Royal Jordanian the sponsor for the Allgäu-Orient Rally, welcomes rally teams at the airline’s headquarters.
Employees at Radisson Blu
Resort Fujairah come together to donate a percentage of their monthly basic salary to those affected by the Nepal earthquake.
InterContinental Hotels Group (IHG) Jordan honours travel agencies which have supported the company and its properties by hosting a lavish event at Holiday Inn Resort Dead Sea.
Cunard Line marks its 175th anniversary by lining up its entire fleet – the Three Queens – along the River Mersey in Liverpool as the Red Arrows perform a fly-past overhead to the delight of spectators.
28 July 2015
ttgmena.com
SOCIAL HUB
Our Team
SOCIAL MEDIA HIGHLIGHTS: Season of sun The sun is shining and spirits are high. That can only mean one thing; it’s summer time! Let us inspire you with a collage of colourful ideas that we stumbled upon on Twitter.
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