Middle East & North Africa
JULY 1 2013
ISSUE 254
A prosperous vision
Destination Turkey PAGE 6
Interview Chris Hartley
Update Iran / Iraq
On Location Czech Republic
CEO, Global Hotel Alliance reveals the company's new MENA focus.
Both countries present the tourism potential of their natural heritage.
The European gem enhances its campaign to attract affluent visitors.
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CONTENTS
A LETTER FROM...
> YOUR GUIDE
Summer vibes and UPDATES
02 News Regional and international news from the travel trade industry. 04 Exhibition Calendar A breakdown of the industry's important events and exhibitions. 12 On Location The Czech Republic targets the MENA region in a bid to attract affluent visitors. 14 Analysis Families pursue a suitable getaway to cater to each member in Family Adventure. 16 Special Report Korea is showcasing a business focus, radiating from Seoul and beyond. 18 Summer Promotions A myriad of offers and discounts from around the world. 20 People on the Move Find out the latest promotions and appointments in the region. 23 Social Hub Director of communications, Mövenpick Hotels & Resorts, Laura Perez is this issue's Media Voice.
Results provide insight into traveller needs ITB Berlin recently presented the results of a survey by DinarStandard, showing that by the year 2020 growth in Muslim travel will have reached 4.8 per cent, significantly higher than the global figure of 3.8 per cent. The survey also highlighted that a total of 14 per cent of all international trips will be undertaken by Muslims. The results were presented at ITB Berlin Convention and carried out by senior associate, DinarStandard, Reem El Shafaki. The findings revealed that Muslim travellers preferred destinations such as Malaysia,
Turkey and the UAE. The DinarStandard survey examining travel habits polled almost 1,000 Muslims globally. Half of the respondents were from Asia, 22 per cent from the Middle East and North Africa, and 15 per cent from the Americas. Questioned as to what was most important for them at their holiday destination, 67 per cent answered halal food and cooking according to the rules of the Quran. At 53 per cent, the second most important factor was the overall price of the trip and for almost 50 per cent, a Muslim-friendly atmosphere was
among the top most important holiday aspects. Almost 53 per cent went on holiday with their family, 23 per cent with friends and around 19 per cent travelled with their spouses. El Shafaki highlighted that tour operators must ensure that certain conditions are fulfilled. Halal food and cooking as well as prayer rooms for worshipping are considered indispensable. She also advises including suitable washrooms for use before prayers and special services during the fasting month of Ramadan, as part of the travel package.
s the summer vibe spreads across the little island of Cyprus and the TTG MENA offices are cheerfully brightened by the rays of the hot summer sun, the team is working harder than ever across all of our platforms to provide only the very best of news content to our readers. We are on the phones, we are tapping away at our keyboards and we are investigating any leads that we come across so that you, our valued reader, are the first to hear of all of the latest and most impressive developments within the region, and of course, internationally. Leading my very first issue, I have found out that there is a lot more to a publication than meets the eye. Relationships and trust are absolutely vital within the industry, not only with in-office colleagues, but clients in all corners of the tourism sector. Cooperation, partnerships and alliances between everyone ensure that our publication and the tourism sector in general, work like clockwork, guaranteeing precision and quality. This is where you, our reader, also come into the equation. Please do keep sending us your travel trade developments, keep up your social media activity and comments on our Facebook wall and Twitter feeds, and don’t forget that we are always willing to pick up the phone and have a chat with you, so don’t hesitate to give us a call if you’d like to share your news on a more personal level. We are all very approachable and friendly, and we love updates! In recent news; we have released our second edition of our digital publication TTG MENA Knowledge, focusing on Family Vacations, and I can additionally confirm that our other sister publication, ttgmena luxury, has been appointed the official regional travel trade media partner of the Middle East Luxury Travel Show (MELTS) 2014. This is very exciting news for us all here as we are always looking to broaden our horizons. I hope you enjoy this issue as we have covered some very interesting regions which include Turkey, Iran and Iraq, the Czech Republic and Korea. We have additionally featured an analysis of Family & Adventure during the festive period, highly appropriate as it is swiftly approaching us. Sending you all sunny regards and wishing you a pleasant Ramadan.
You, our valued reader, are the first to hear of all of the latest and most impressive developments within the region. The survey revealed that Muslims enjoy travel to places such as Malaysia and Turkey
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Tatiana Tsierkezou Media Reporter
NEWS
Reconnecting the UAE and Libya
Unveiling new MENA properties Dubai-based Gloria Hotels & Resorts has unveiled plans to boost its existing hotel portfolio with six new properties in the next two years.
The airline confirmed its commitment to Libya Emirates Airline is set to restart flights from Dubai to Tripoli, Libya, from September 1, 2013, confirming its commitment to the country. Senior vice president, Africa, commercial operations, Emirates Airline, Jean Luc Grillet stated: “We have been closely monitoring the situation in Libya and feel that the time is right to relaunch our services, which will help to support business, international trade and passenger travel to and from Tripoli, as well as strengthen
the country's overall infrastructure.” The route is expected to be served with a Boeing 777-200ER three times a week, on Sundays, Tuesdays and Thursdays, with a quick stop in Malta. Flight EK745 is scheduled to leave Dubai at 09:30, arriving in Malta at 13:25. Departures from Malta are set for 14:45, arriving in Tripoli at 15:55. The return flight is planned to leave Tripoli International Airport at 17:25 and land in Dubai at 01:00.
We feel confident that our hotels will be popular among corporate and leisure travellers as well as families. These include Al Fayroz Al Massi Gloria Hotel Al Madina in Madina, KSA in July 2013; Gloria Hotel Doha in Qatar; Gloria Sports City Hotel in Abu Dhabi in November 2014; Gloria Ghala Hotel Muscat, Oman in June 2015; Al Rehab Gloria Hotel in Cairo in 2014; and Al Maadi Gloria
HOTEL CHECK Ascott Park Place Dubai
By Maggie Bdjian TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.
Preparing for my very first ATM experience, which was at the same time my first business trip with TTG, I was quite nervous as I did not know what to expect while working away from the office and the comfort of my home. However, once I arrived at Ascott Park Place Dubai, all my fears and doubts vanished. Upon entering my spacious two-bedroom serviced apartment, I was greeted by an abundance of natural light and a modern and functional design which immediately made me feel comfortable. It housed thoughtful amenities that made me feel at home, including a fullyequipped kitchen with a bar, a make-up
desk, washing machine, an iron and a cosy living room. I was particularly impressed by the bathroom, which gratified me with expansive city views and a rainshower. The convenient location of the property allowed me to walk to Dubai International Convention and Exhibition Centre, thus, I was happy to avoid the hectic morning traffic in Dubai and enjoy the luxury of reaching my room whenever needed. In the evenings, after busy ATM days, I was grateful for delicious room service, the comfort of my spacious bed and the peacefulness and quiet atmosphere of the property.
Suitable for: Business / Families / Leisure
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Hotel in Cairo in 2014. President, Gloria Hotels & Resorts, Antoine Sayegh stated: “With excellent locations, various dining outlets,
July 1 2013
meeting and banquet facilities, a fully equipped health club/spa, recreation and children's programmes, as well as our famous touch of personalised service, we feel confident that our hotels will be popular among corporate and leisure travellers, as well as families.”
Exhibition Calendar July 7-9 July 21-23 September 2-4
Routes Africa, Kampala, Uganda www.routesonline.com/ • Routes CIS, Donetsk, Ukraine www.routesonline.com/ • CIBTM, Beijing, China www.cibtm.com/ •
September 24-27
IFTM Top Resa, Paris, France www.iftm.fr/ •
September 28-30
ME Spa Awards, Dubai, UAE www.thehotelshow.com/ •
October 5-8
World Routes, Las Vegas, USA www.routesonline.com/ •
October 15-17
IMEX America, Las Vegas, USA www.imexamerica.com/ •
October 23-25
ITB Asia, Singapore www.itb-asia.com/en/ •
• TTG Middle East & North Africa will be available at these shows • ttgmena luxury will be available at these shows
Hospitality project to commence in Oman undus Investments Projects has recently reached an agreement with Rotana Hotel Management company to manage its new project, Sundus Arjaan by Rotana. The news follows the investment company’s recent alliance with Rotana to manage its very first four-star property, Sundus Rotana Muscat, a corporate and conference hotel at Airport Heights in Bousher, Oman. Collectively costing $40 million, the projects are scheduled for completion in two years’ time and the works are planned to commence in July 2013. The hotels are expected to span approximately 40,000m² and are set to contribute to driving Oman’s ambitious mandate for the tourism sector, as outlined in its Vision 2020. Commenting on the developments was chairman, Sundus Investments Projects, Mohammed Mahfood Saad Al Ardhi, who said: “Rotana ttgmena.com
is the ideal partner to realise our aspirations for the hospitality landscape in Oman. With their experience in hotel management, we are confident about achieving our project goals that will serve to inspire more investors in Muscat to foray into the tourism and hospitality sectors.” Al Ardhi further explained that the projects are in line with the objective of the National Tourism Development Plan which prioritises social and economic development
of the Sultanate of Oman. President, Rotana, Selim El Zyr added to this by commenting: “Oman has always been a targeted market for our group as it has all the essential components to emerge as a leading tourism destination in the region. "Sundus Investments’ projects complement our expansion plans and offer us an opportunity to consolidate our status in the market with two of our top brands," he concluded.
The $40 million projects will span approximately 40,000m2²
INTERVIEW This allowed smaller, regional hotel groups to compete with larger chains with bigger networks and more resources. The alliance is based on the airline model and is the world’s largest alliance of independent hotel brands. GHA uses a shared technology platform with our partner, Micros, in order to drive further cost savings and enhance distribution and customer recognition across the network. Target members are upscale and luxury, regional and/or small brands, with a strong presence in their local market that can add to the existing network. TTG: What distinguishes GHA from other luxury accommodation members clubs? We are the first organisation to have created a multi-brand loyalty programme, which delivers local experience-based rewards instead of points. Through the alliance, more than 1,000 one-of-a kind, authentic and memorable experiences around the globe are delivered at the Platinum and Black membership levels. Through the use of a common technology, platform customers’ membership status and personal preferences are recognised across all partner hotels – regardless of the brand.
help boost awareness in this market with hotels in the UAE, Libya and Egypt already in operation. Rixos Hotels expects to double its size over the next few years, including more locations in the Middle East. TTG: What unusual trends/demands are you currently witnessing from luxury travellers from the MENA region? According to the Visa Global Travel Intentions Study 2013, the increasing popularity of the Middle East and Africa is partially driven from within the region. Among travellers across the four global regions (APAC; the Americas; Middle East; Africa; and Europe), respondents from the Middle East and Africa region indicated a strong intention (76 per cent) to travel more in the future – these being primarily residents from Saudi Arabia, Kuwait and the UAE. Much of this increased travel is expected to take place within the region and Asia, where 24 per cent of travellers in the region have chosen to take trips in the last two years. Travellers from the Middle East and Africa are spending an average of $218 per day during their trip – slightly lower than the global average of $239 per day.
TTG: How do you ensure GHA offers the highest calibre of hotels and the most unique experiences?
Rewarding expansion Having relocated its headquarters to Dubai, CEO, Global Hotel Alliance (GHA), Chris Hartley reflects on the increasing importance of MENA and shares the company's vision of luxury with Naomi Leach TTG: What are your latest developments at GHA? Do you have plans to expand in any new regions, such as MENA? We have recently relocated our head office from Geneva to Dubai, which is a big transition for us. It seemed a natural move for the alliance for a number of reasons, primarily because Dubai is the modern hub of hospitality, which is evident from the presence of all the major brands in the region, and the growth and development that the city is currently experiencing. Dubai is a very efficient place for us to do business as geographically, it is well positioned to communicate with our member brands, which
span many different time zones across the world. In addition, Rixos Hotels is expected to become the 19th member of the alliance in July. The luxury brand is set to become a flag-bearer for Turkey, the Middle East and Central Asia. TTG: Why was GHA established and who are your target members? GHA was founded in 2004, born from an idea to bring together independent, upscale and luxury hotel brands and to deliver a unique multi-brand loyalty programme, GHA Discovery, which has over three million members. July 1 2013
All of our brands operate in the four- and five-star segment. We do not have any midscale or economy brands, but at the same time we do not quality check each of our hotels; that is the brand’s responsibility. Our role is to drive incremental revenue across the network and many customers drift between four- and five- star hotels, depending on the destination as well as the reason for travelling there. Our ‘Local Experience’ rewards are developed by the local hotels which have the best knowledge of how to showcase what their location offers, and we have an internal social network of employees across the alliance hotels to share ideas on the types of local experiences that our customers enjoy the most.
We are the first organisation to have created a multi-brand loyalty programme, which delivers local experience-based rewards instead of points.
TTG: Do you have many members from the Middle East? How do you promote and capture this market?
TTG: What do you forecast for the future of luxury travel?
We have several hotels in the Middle East region, with our member brands Kempinski, Anantara and Rixos in particular having a growing presence in markets such as the UAE. Other member brands are seeking to come into the region, and Leela, for example, has recently announced its first hotel project in Dubai. We would, of course, love to have member brands whose origins are in the region, and we have had conversations with several such companies. Let’s see how those discussions progress, but there are certainly some great opportunities in the MENA region for the alliance to extend its reach. The addition of Rixos Hotels will surely
Globally, at both ends of the age demographic in the developed countries, wealthy consumers are defining themselves in terms of new experiences rather than new toys – whether it’s Generation Y (20-somethings) who spend their money on special trips or retired people who take that 'once-in-a-lifetime' cruise every year. But luxury demand is more diverse and discriminating than it has ever been. There is age diversity with more wealth in young hands, but also a rapidly growing population of wealthy retirees, especially from the US and Japan. There is also a geographic diversity of customers with the growth in wealthy travellers from the Middle East and BRICs.
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DESTINATION TURKEY
A prosperous vision Turkey positions itself as a sought after holiday destination among global travellers. But what is the driving force of tourism within the region and what is its appeal to MENA travellers? Natalie Hami investigates
urkey, with its cultural, historical and culinary offerings, has long been a destination favoured greatly by European travellers. However, over the last few years, it seems to have also become an up-and-coming destination for MENA travellers, be it for leisure or for MICE. Notably, air links have also made travel between Turkey and key cities in the MENA region much easier. For example, Turkish Airlines recently announced that it will launch direct flights between Al Qasim, Saudi Arabia and Istanbul, and due to increased traffic (+36 per cent) from Abu Dhabi in 2012, it has introduced two new weekly flights to Istanbul, bringing the total to six weekly flights. This begs a number of significant questions; what do Middle Eastern travellers find appealing about Turkey, where are they going and why? In any case, the official figures speak for themselves. According to statistics released by Turkey’s Ministry of Culture and Tourism in April 2013, compared to the same period in 2012, the number of tourists from the UAE increased by 59.9 per cent, tourists from Bahrain rose a hefty 98.7 per cent, tourists from Kuwait climbed 87.3 per cent and tourists from Qatar grew by a total of 87.3 per cent. Due to these robust figures, Turkish Airlines is also looking to further fortify its focus on the Middle Eastern market, considered one of the airline’s fastest growing markets, having recorded a 49 per cent growth in passenger traffic over the past two years and close to one million additional passengers from the Middle East in 2012 compared to 2011. Burgeoning appeal Vice president for sales – MEA, GTA, Rami Mashini exclusively noted to TTG: “You only have to witness Turkey’s rise in the league table of most popular global destinations to acknowledge its popularity, and it is not only for western visitors but also for those from the Middle East and North Africa.” He added: “For GTA, Saudi Arabia and the UAE remain the biggest source markets for fully independent travel from MENA, and together they own a 40 per cent share
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DESTINATION TURKEY
of business from this region to Turkey. "Lebanon and Libya also top the list of Turkey’s most important source markets," he concluded. Mashini highlighted that GTA’s business to Turkey has increased almost 40 per cent, enjoying particularly strong growth from Kuwait, where business has more than trebled, as well as Saudi Arabia, which has increased two-fold. According to figures from Wego, a travel meta search engine, there has been a massive increase in the year-on-year search volumes for Turkey from the Middle East. January to May 2013 in the same period in 2012 equates to over 10-fold the total with Saudi Arabia, the UAE and Egypt, being the fastest moving regional feeder markets for the comparison site. Regarding flight searches: Istanbul is predominantly popular amongst the Middle East users (72 per cent), followed by Hatay Airport, Antalya, Trabzon and Gaziantep completing the top five. Operations executive, Mercan Tourism & Travel DMC Istanbul, Mustafa Demirci also revealed to TTG that it finds the majority of Middle Eastern travellers visiting the destination coming from Dubai, Saudi Arabia, Kuwait, Qatar and Bahrain. However the question that needs to be addressed is why is there such a surge in tourism figures over the last few years. Vice president – Turkey, Jones Lang LaSalle, a financial and professional services firm specialising in real estate services and investment management, Defne Gezen, who also spoke at the Turkey and Neighbours Hotel Investment Conference (CATHIC) recently, explained to TTG that some of the chief reasons stem from the fact that only a few years ago, visa restrictions for many MENA countries were lifted, thus allowing travellers to take advantage of all that was on their doorstep. Gezen also cited this increase to the direct flights to the destination as well as stating that MENA visitors feel comfortable in Turkey, as it is also a Muslim country. Sedat Gonulluoglu, cultural and information attaché, Turkish Tourism and Cultural Office (Dubai), reiterated a similar comment: “Turkey is a destination with great sights, halal food and a similar culture. Turkish people are famed for their great hospitality, and it is a destination that is a maximum four and half hours away from the region, as well as with a number of flights available.” According to Gonulluoglu, Turkish Airlines are now flying in the region daily. “It really helps us to promote our beautiful country easily. For example, there will be five flights a day between Kuwait city and Istanbul. Right now there are three daily flights to the UAE, six daily flights to Saudi Arabia and two flights to Bahrain and Qatar,” he added. Relaxation and business combined Managing director, B6 Travel and Tourism, Kennet Correa confirmed to TTG that the main categories of tourism within the region are leisure and MICE.
“Middle Eastern travellers are mainly going for leisure and MICE, and this is usually in Istanbul,” Correa state. Gezen agreed, commenting: “They come for leisure but also business travel, I would say that it’s 50-50 depending on the time of year. It’s leisure during July and August, and business during April, September and October.” She also referred to the fact that Turkish businesses are also now travelling to the Middle East for MICE.
We have many memorable destinations for culture, faith, hiking and sports.
the list for MENA travellers. “MENA travellers love Istanbul because of its great sights, delicious food, 24-hour city life and amazing cultural attractions,” Gonulluoglu said. Mashini also commented to TTG: “Istanbul is by far the most popular destination for MENA travellers to Turkey.” However there are also a plethora of other cities enticing the MENA traveller, Mashini stated, such as the coastal Antalya and nearby Kemer. “Turkey’s ancient history and the Hagia Sophia are increasingly attracting MENA visitors to Trabzon on the Black Sea coast, while historical sites in Side and Canakkale – the town closest to the location of ancient Troy – were particularly popular attractions for many regional visitors last year,” he added. Furthermore, Demirci confirmed that other popular cities amongst MENA families were Bursa, Abant, Yalova and Izmir. These particular cities also have their own charm in terms of their cultural and historic offerings. For example, Yalova contains the Yalova Atatürk Mansion, used by Mustafa Kemal Atatürk, the founder of modern Turkey, when he visited the city. Bursa and Yalova are also popular for MENA travellers due to their nature and spas. Positive change
With Turkey ranking ninth in 2011 for large conventions of over 500 delegates, the country has gone from strength to strength in this specific sector of tourism, with more than adequate facilities available to those travelling into the country for business. “Turkey has a fantastic infrastructure supporting MICE, including modern international airports across the country, a wide variety of top-quality accommodation and a culture well used to serving the needs of all sorts of visitors – the result of being one of the fastest developing tourist destinations in the world with a total of 31.8 million foreign visitors in 2012,” chairman, Asta Holding, Vedat Asçı told TTG. The flourishing MICE sector was further touched upon by regional president, Viceroy Hotel Group, Anton Bawab, who emphasised its potential. Bawab exclusively revealed to TTG: “This is a large focus for Turkey, especially in Istanbul, the major business capital of the country. There is currently major growth in large hotels with significant meeting space. They are also in areas of the city that are in need of re-development. He further highlighted: “While they are not close to the traditional leisure tourist destinations, they are creating even more demand for the city.” Regarding its leisure sector, the country holds an abundance of appeal from fascinating sights ranging from the Blue Mosque to Topkapı Palace in Istanbul, as well as the striking mountains of Cappadocia, and much more. Gonulluoglu affirmed that Istanbul in particular was top of July 1 2013
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Despite the very distinct and obvious attractions of this ever growing and thriving destination, according to Gonulluoglu, the Ministry of Culture and Tourism is looking to also steer away from the traditional sea and sun package, favoured heavily in bygone years. “Most of our visitors prefer Turkey for the sea, sand and sun. This is what we are trying to change. We have many memorable destinations for culture, faith, hiking and sports. I think Black Sea and East Anatolia have not attracted the deserved attention yet,” he explained. Gonulluoglu added: “It is impossible for us to pick a couple of places as every part of our country is amazing, but we have to say Black Sea and East Anatolia with their culture and nature, have to be seen.” Apart from leisure and MICE, other sectors of interest also include medical tourism. Asçı highlighted that of the 37 million tourists visiting Turkey last year, about 270,000 came for surgical procedures, ranging from moustache implants and liposuction as well as operations for serious ailments. This generated $1 billion in revenue, along with representing a growing fraction of tourism receipts. Furthermore, Demirci also pointed out that cities such as Istanbul, Bursa and Yalova are popular in Turkey for medical tourism. “There are many international hospitals in Istanbul and thousands of people come each year for health tourism,” he concluded.
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Exclusive butler service offered
Guests can call on the butler to guide them into the bay and greet them upon arrival
Looking to introduce a touch of nostalgia and exclusivity, Kempinski Hotel Barbaros Bay presents a complimentary marina butler. A fully qualified captain, the marina butler at Kempinski Hotel Barbaros Bay is on hand to guide sailors into the bay and greet them with a cocktail or bottle of champagne on arrival. Sailing guests are welcome to use the facilities of
the hotel for as long as they choose to stay. For guests looking to relax after lunch, the marina butler is available to advise on and book treatments from the spa menu, such as cleansing hamam treatments, or a watsu water massage treatment. In addition guests can experience the infinity pool or the brand new, adult only silent beach.
Focusing on business travellers nterContinental Hotels Group (IHG) has announced the signing of the Holiday Inn Express Manisa - West, Turkey. The 102-room property, slated to open in early 2014, is to operate under a franchise agreement with Procons Turizm and is due to be managed by T&T Consulting which currently manages Holiday Inn Express Istanbul – Altunizade. With Manisa being a key industrial area of Turkey, the project aims to target business travellers who frequent the area for its manufacturing plants. Development director for Turkey, IHG, Yalin Yaltirakli said: “Manisa is one of Turkey’s key industrial centres and the project has the unique advantage of being very close to the industrial zone, Izmir highway and newly built tunnel entrance to Izmir, while also being surrounded by olive gardens and beautiful scenery. Yaltirakli added: “Holiday Inn Express is a great brand for Manisa as it focuses on convenience and comfort at great value. It’s ideal for business travellers who are on the go as it offers exactly what they need – a great night’s sleep in a high quality project as well as a free breakfast. “ According to Yaltirakli, IHG currently has 16 hotels in Turkey, half of which are in the Holiday Inn brand family.
Budget airline launches new service to Istanbul
Wizz Air is looking to increase flights gradually to the city Low-cost airline Wizz Air, has launched a new service from Budapest to Istanbul expected to commence on August 2, 2013. The route is to operate four times a week initially and slowly increase over the next few months to a daily operation by March 2014. Istanbul is the latest addition of Wizz Air’s eastbound network expansion from Budapest following the earlier introduction of Kiev, Baku and Dubai routes. The airline’s low fares are expected to quickly increase bi-directional tourism and
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business travel between Hungary and Turkey, thus stimulating over 70,000 in passenger traffic during the first year of operation. In August flights are scheduled to take place each week
Targeting a variety of markets Aiming for heavy expansion in Turkey, Hilton Worldwide has announced the addition of three new hotels to its Turkish portfolio.
Patrick Fitzgibbon said: "We remain incredibly optimistic about the ongoing potential in Turkey, underscored by Moody's recent credit rat-
We remain incredibly optimistic about the ongoing potential in Turkey. The latest hotels to join the development pipeline are in Antakya, Istanbul Zeytinburnu and Corlu; complementing the company's most recent openings which include DoubleTree by Hilton Istanbul Avcilar in addition to DoubleTree by Hilton Kusadasi. Senior vice president of development – Europe and Africa, Hilton Worldwide,
ing upgrade and measures implemented to boost tourism, such as the new e-visa system.” Hilton Antakya is expected to open in early 2014 and offer 200 guest rooms. Hilton Garden Inn Corlu is to open in early 2015 and feature 129 guest rooms. Hampton by Hilton Istanbul Zeytinburnu, is set for an early 2016 opening.
Expansion into Turkey with affordable brand
on Monday, Wednesday, Friday and Sunday; in September flights are to operate on Monday, Wednesday, Thursday, Friday and Sunday and by March 2014 they are to run daily. Chief commercial officer, Wizz Air, Gyorgy Abran commented: "Wizz Air has been stimulating Hungarian air traffic with very low fares and by expanding to Eastern destinations has opened Hungary to fast growing economies along with great tourism destinations. "At the crossways between Europe and Asia, Istanbul is set to become one of the best selling destinations," he said.
At the crossways between Europe and Asia, Istanbul is set to become one of the best selling destinations. July 1 2013
Wyndham Hotel Group has announced the signing of an exclusive development agreement with Ilbak Turizm Iletmeleri Ve Yatirim for 20 Super 8 hotels in Turkey over the next 10 years. President, Wyndham Hotel Group, Eric Danziger commented: “Just six months ago, we successfully introduced our upscale Wyndham Hotels and Resorts in addition to Tryp by Wyndham brands to the Turkish market, building on the existing strength of the Ramada brand in the country. To now launch our Super 8 brand is extremely exciting as it truly enables us to offer a solution to each and every guest in the market, regardless of budget or travel purpose.” The development agreement for Super 8 is the second hotel deal the two groups have made. In December last year, Fokus Insaat Ve
Turizm Sanayi Ve Ticaret, a company from the same group as Ilbak Turizm Iletmeleri Ve Yatirim, opened the 309-room Ramada Plaza Istanbul Tekstilkent, one of eight new Ramada openings in Turkey in 2012. Senior vice president and managing director, Europe, Middle East & Africa, Wyndham Hotel Group, Rui Barros told TTG: "Within EMEA, we see significant potential for growth in Turkey both within the cities and numerous growing holiday resort destinations." Chairman, Ilbak Turizm Iletmeleri Ve Yatirim, Mustafa Ilbak commented: “We are delighted to strengthen our existing relationship with Wyndham Hotel Group through this significant project. We firmly believe that there will be strong demand for the Super 8 product with its clean, contemporary design and affordable pricing.
The company aims to cater to a variety of guests travelling to Turkey
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UPDATE IRAN / IRAQ development – Middle East, Swiss-Belhotel International, Magdi Samman informed TTG: “This part of the country is witnessing excellent growth potential in real estate, petroleum production and retail industries, all of which represent a vital component of nationwide growth and development. Such commercial activities will continue attracting the corporate travel segment which is slowly influencing the design and modelling of the newer hotel projects to suit their accommodation and comfort needs.”
The country possesses all seasons of the year at any given time.
A RefresHing ALTERNATIVE Travellers in search of pristine nature and a rush of adrenaline have started to appreciate two commonly overlooked countries – Iran and Iraq. Ana Mladenovic reports hese two countries, although different in their tourism product and overall market aspirations, have in common an abundance of natural wealth and unexploited tourism potential, and are increasingly attracting eco and adventure enthusiasts from all over the world, including the MENA region. The options for an exciting holiday in Iran and Iraq are endless and range from skiing on the snow covered mountains and climbing mountain peaks, to exploring the local flora and fauna. Immense potential Speaking to TTG about the potential of Iran in the area of eco and adventure tourism was regional director – Asia & Pacific, UNWTO, Xu Jing, who outlined: “Due to its wide geographical span, the country possesses all seasons of the year at any given time, and can be an ideal destination for soft adventure and eco-tourism such as skiing and trekking.”
As Jing further explained: “Soft adventure tourism can be developed throughout the country as it has much to offer in terms of engagement with nature.” However, the country’s numerous sites are very little known to an average traveller, as inbound tourist manager, Iran Dizin Ski, Parisa Sotoodegan explained to TTG: “We have many ski, desert, sport, climbing, trekking, rafting, diving and other capabilities that are famous and used locally.” Alluding to the need for further consolidation of the country’s eco and adventure tourism offerings, she noted that their kind of packages are mostly sought by domestic travellers and are commonly arranged in small groups and even inside their region or province of residence. One sector that does have an established appeal for international travellers, especially those from the MENA region, is skiing. Sotoodegan confirmed that international visitors, especially those from nearby countries such as the UAE, Qatar and Lebanon, as well as those residing in Iran, visit Iran’s July 1 2013
mountain hubs for skiing in winter. “The ski season in Iran lasts from November to April, and sometimes May and June. The prices of ski tour packages are reasonable for the foreigners and this is the main reason why they are choosing Iran as their ski destination,” she explained. Spokesperson, marketing department, Caravanserai Travel Agency (IRCTA), Fahimeh Badi told TTG that the interests of travellers to Iran vary according to the age groups; however mountains and nature top their list of preferences. “They are usually asking for good services, but not for luxury ones,” he added. Raising the bar In neighbouring Iraq, however, travellers’ demands seem to be slightly elevated, mainly due to the fact that the country is increasingly being visited by business and corporate travellers. Referring to Erbil and the region of Kurdistan, regional director of operations and ttgmena.com
However, as he further explained, there is a growing number of mountain resorts being developed outside the city which offer typical mountain activities such as skiing, hiking and more. Speaking of the country in general, Samman confirmed: “Eco-tourism represents tremendous potential in Iraq, particularly with such a varied natural landscape.” Spotting opportunities A company that considers itself among the pioneers in capitalising on this vast potential is The Other Iraq Tours, a Kurdistan-based inbound luxury travel agency, which is now reaping the benefits of its timely and proactive involvement in showcasing the region in a different light. Co-owner, The Other Iraq Tours, Douglas Layton told TTG that 2012 was the best year ever in terms of business levels, and 2013 is expected to exceed all previous years. “We are expanding our stable of trained guides in anticipation of the increase in bookings, and for the first time we have actually had to turn down business because we were fully booked,” he explained. Traditional markets for Layton’s company have been Europe and the US, however this seems to be changing: “We are now the representative of a new adventure tour company based in Dubai and we expect a significant increase in regional tours,” he revealed. Reflecting on the future of adventure tourism in the country, Layton said: “One of the indicators of a brilliant future for adventure tourism in Kurdistan is the government conferences that have been held in London to promote tourism investment – which already stands at billions of dollars.”
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UPDATE IRAN / IRAQ
Further deepening tourism ties n Q2 of 2013, the General Board of Tourism (GBOT) in the Kurdistan region – Iraq hosted high-level delegations from Egypt and Romania in a bid to further strengthen its tourism sector. In April, chairman, GBOT, Mawlawi Jabar Wahab met with the Egyptian Minister of Tourism, Hisham Zazou to sign a Memorandum of Understanding (MoU) between the Kurdistan region and the Egyptian Ministry of Tourism. During the meeting, Zazou expressed his willingness to assist the development of tourism in Kurdistan, especially in the areas of education and training, and he invited GBOT to make use of Egypt’s experience in developing its rural and ecotourism sectors. Furthermore, a joint committee has been established to activate the MoU and start cooperation. In late June, Wahab also welcomed the head of the Romanian consular office in Erbil, Eugen Sihleanu, to discuss several topics of common interest, including the development of tourism in the region and possibilities for bilateral cooperation. It was noted that Kurdistan could benefit from Romania’s experience, and that there is a need for establishing constructive ties between tourism-related companies from both sides. Also touched upon were possibilities for facilitating the administrative procedures necessary for mutual travel between the two sides.
Positive forecasts for Boosting European 2013 performance air links Coral Boutique Hotel – Baghdad, which opened during October 2012, revealed to TTG that it is expecting 2013 to end on a strong note in terms of business performance, as it has expressed confidence in its reputation in the city.
Iran Air now serves Rome, in addition to Milan, in Italy
Word of mouth is our strongest tool. “We are looking for 65 to 70 per cent as occupancy average, and so far, we are on that track,” outlined new general manager, Coral Boutique Hotel – Baghdad, Taj Eddin Sultan. “Our guests are mostly repeat visitors. Word of mouth is our strongest tool, and services that we provide
Projecting growth in Iran’s tourism for 2013 Ahmadzadeh Tour & Travel Agency revealed exclusively to TTG that, based on the overall tourism rise witnessed in Iran in 2012, it expects nature and adventure tourism markets to further grow in 2013, also predicting an improvement in market satisfaction levels. Tour manager, Ahmadzadeh Tour & Travel Agency, Behnoosh Rahnama explained that, due to the weakening of the Iranian Rial
Iran's unspoilt nature is one of the main reasons for travel to the country
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make the guests come back,” he further explained, adding that the size of the hotel is what makes the service more personal. The property reports that its key market is business travel, with Arab, European, American and Asian travel-
lers dominating. As Sultan additionally confirmed, honeymooners are also known to frequent the hotel, mainly on Mondays and Thursdays, usually staying for one night. Sultan additionally revealed plans to increase the presence of the property in the local media.
The national carrier of Iran, Iran Air, has announced the relaunch of its weekly service between Rome, Italy and Tehran, which caters to the needs of Iranian citizens residing in Italy. As per the announcement, the flights are offered on Wednesdays and are scheduled to leave the Iranian capital at 15:10 (local time) and arrive in Rome at 17:50. The return flights set to take off the same day at 19:20, arriving in Tehran at 02:45 the next day. The new route complements Iran Air’s existing services to Milan, Italy, which are operated on Fridays. In addition to expanding its network, the airline has introduced self-service check-in kiosks at Isfahan International Airport and Ahwaz International Airport, after successfully launching them at Mehrabad International Airport’s Terminal. Through these kiosks, passengers can obtain their boarding passes three hours before their flight with their e-ticket.
Confirming its commitment to Iraq with network expansion
against reference currencies and continuing economic recession in developed countries, tourists from these countries tend to travel to cheaper destinations. “Considering the decrease in the demand to travel to rival destinations of Iran, such as Egypt, Syria and Turkey, due to lack of internal security of these countries, it is expected that in 2013 the growing number of tourists and the resultant income will continue,” said Rahnama, explaining that by adding foreign currency earnings of tourist arrivals in 2012 to Iran tourism service providers, the quality of services in this field will enhance. As Rahnama revealed, developments have been made in the country’s tourism sector, including training of professional guides in the area of nature tours; supporting rural tourism development programmes; development and implementation of environmental protection programmes and protection of endangered species in cooperation with international organisations such as UNESCO; introduction of new directions and attractions to new markets; training of local people in natural and rural tourism destinations; and more. “The most important factor that leads to the satisfaction of tourists, especially nature tourists in Iran is virgin landscapes of the country. Experience a touch of wilderness as well as living among native people with authentic culture are the most fascinating experiences of tourists in Iran,” he concluded. July 1 2013
passengers include seatback TV screens and interactive on-board entertainment system, in addition to an SMS text messaging service from each seat. As per the announced flight schedule, flight QR448 is set to depart from Doha at 07:25, arriving in Basra at 09:05. The return flight QR449 is scheduled to leave Iraq at 10:05 and arrive in Qatar at 11:45.
Al Baker: Iraq has huge tourist potential
Qatar Airways has recently launched flights to Basra, a port city in southern Iraq, marking its fourth destination in the country following Erbil, Baghdad and Najaf. The new four-a-week flights are operated from Doha by an Airbus A320 aircraft, offering 144 seats in a two-class configuration. Additional facilities offered to ttgmena.com
new gateways in Iraq with a fifth, Sulaymaniyah, starting in August. “As we know, Basra is a huge oil and gas market offering ample business for those keen in taking part in the opportunities that exist in Iraq’s current restructuring process. Yet, it also has huge tourist potential, untapped due to events of recent years” he stated. Basra is the country’s sec-
The Republic of Iraq has been on our list of expansion priorities for some time. CEO, Qatar Airways, Akbar Al Baker stated: “The Republic of Iraq has been on our list of expansion priorities for some time and the last 12 months have seen us move forward very quickly, and opening up four
ond largest city and is home to the country’s main port. It is rich in historic and cultural heritage, and with the 2014 Gulf Cup being hosted in Iraq, it is anticipating interest from international football fans worldwide.
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ON LOCATION CZECH REPUBLIC a part in their Middle Eastern clientele. Knoll said: “Our main feeder markets within MENA are the UAE and Saudi Arabia. The Kempinski chain is popular on the Arabian Peninsula, as the company manages the most luxurious hotels in this region.” When selling the destination to the Middle Eastern traveller, Beauchamp recommended that travel agents focus on the easy access offered by direct flights from Dubai and Abu Dhabi to Prague in addition to its close proximity to other major European destinations. Reflecting a similar sentiment, Knoll added: “The benefits of the Czech Republic are numerous, but include the country’s unique location – right in the heart of Europe, its excellent accessibility from the MENA countries and, above all, the rich cultural and architectural heritage.” Industry stakeholders emphasised safety as a key selling point for Middle Eastern travellers visiting the Czech Republic.
CULTURAL ENCHANTMENT By launching a tourism campaign focusing on the highend travel market, the Czech Republic is aiming to capture a new Middle Eastern audience. Naomi Leach reports ith its abundance of cultural attractions, history and architecture, coupled with a respected spa and medical wellness industry, the Czech Republic is aiming to entice high-end Middle Eastern markets. According to Euromonitor, the Czech Republic’s tourism flows indicate signs of recovery for the country, with medical tourism expected to blossom once more. Timetric also previously released research which showed tourism output increasing by three per cent in 2011 and suggesting the country is poised to become one of Europe’s leading tourist destinations. In its report, Euromonitor highlighted the Czech Republic’s untapped potential for tourism development which is forecast to take place up until 2016. Timetric recommended that effective marketing and investment promoting the 12 UNESCO sites which the Czech Republic comprises of, could draw tourism to the country and beyond just Prague. Honing in on the Czech Republic’s history and heritage, the Czech National Tourist Board, CzechTourism, has launched a campaign showcasing snapshots and stories of experiences which can be shared in the country. The campaign is designed to appeal to affluent visitors by challenging traditional stereotypes of the country representing a cheap destination. Director, CzechTourism, Rostislav Vondruska commented: “To change the perception of a destination is a challenging process which takes time. We believe, however, that thanks to its
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unique cultural potential we can push the Czech Republic onto the ‘must-see’ list for all visitors interested in sightseeing and learning about history and cultural heritage.” Inviting affluence The Middle Eastern visitor to the Czech Republic is largely enticed by its luxury offerings. The country is expected to have 200 luxury hotels with 8,216 rooms in the next few years. In a bid to magnetise the MENA market to the property, director, PR, Mandarin Oriental Prague, Lenka Rogervoa told TTG that they have recently launched a corporate website in Arabic and promote the country‘s special offers through electronic direct mails, sales calls and through travel agents in the region. Kempinski Hotel Prague also highlights its services to MENA clients with regular advertisements, cooperation with travel agencies, presentations of the hotel on road shows and fairs, and promotion via various Kempinski Hotels located in MENA. General manager, Four Seasons Hotel Prague, Rene Beauchamp revealed that the property welcomes most of its Middle Eastern guests from Dubai and Saudi Arabia. Likewise, chief manager, sales and marketing, Grandhotel Pupp, Jitka Markusová stated that the property focuses on the traditional Middle Eastern markets of Saudi Arabia, the UAE and Kuwait. Meanwhile, general manager, Kempinski Hotel Hybernska Prague, Peter Knoll exclusively told TTG that brand recognition plays July 1 2013
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Prague is an immaculately preserved medieval capital with over a thousand years of history. Beauchamp enthused: “Prague, and the Czech Republic in general, is a safe place with state of the art infrastructure. Guests are getting great value for money in comparison to other Western European destinations.” Knoll added: “Prague is an immaculately preserved medieval capital with over a thousand years of history, stunning architecture and rich cultural heritage, and famous residents.” Unique niche experiences With its layered cultural appeal, the Czech Republic is able to provide luxury travellers with one-of-a-kind experiential travel opportunities. Beauchamp told TTG: “Four Seasons Hotel Prague is offering unique experiences, such as a private tour of the medieval castle, Karlstejn, a private tour with young Czech artists, ateliers, vintage car tours with a picnic at one of the historical castles outside of Prague and many more.” For the Middle Eastern traveller specifically, Beauchamp highlighted the strong equestrian tradition of the Czech Republic: “Horse racing is very attractive for MENA clients. Thanks to this fact, we were involved in a number of important projects and can even see repeat visits from MENA regions.” Catering to the interests of the Middle Eastern traveller, shopping is also touched upon: “We can also arrange exclusive access to high-end stores after opening hours or a private shopping experience at the hotel. The list of unique experiences for our guests would be extensive. It always depends on clients' preferences as our aim is to create a personalised memorable stay,” concluded Beauchamp. The Czech Republic’s travel industry focuses on its spa treatments and spa cities which are promoted to Middle Eastern travellers. Knoll outlined: “The spa cities located in the western part of the Czech Republic, especially Karlovy Vary, provide the perfect environment for relaxing, as well as curative stays. Top level medical care, too, is becoming a regular reason for visiting the Czech Republic.” Alluding to the popularity and potential of combining cultural visits with medical escapes, Beauchamp noted: “We can see the trend of MENA customers combining their stay with health treatments in Karlovy Vary or Marianske Lazne and other spa towns with a more lifestyle- or culture-orientated stay in Prague.”
ON LOCATION CZECH REPUBLIC
Wellness haven opens its doors
Airline commences two codeshares
An alfresco summer welcome
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The Karlovy Vary property has opened a new spa and wellness facility The Grandhotel Pupp in Karlovy Vary has opened a new wellness centre with a pool and saunas for its guests. The new contemporary premises are designed with modern materials said to contrast with the Neo-Baroque style of Grandhotel Pupp. An emphasis was also placed on the selection of colours and the placing of lighting elements in a way that would be relaxing to
help induce a peaceful state of mind. The new building offers a sauna, steam baths, an ice fountain, experience showers, a relaxation room and treatment rooms. An entire floor provides a relaxation pool with small thematic pools in the corners and a recreational pier. There is also a modern fitness centre and terrace featured at the 1,300 m2 spa.
zech Airlines has announced a codeshare agreement with Korean Air on the Incheon-Prague route. As both airlines expand their international presence, the codeshare which commenced on June 1, 2013, is said to have been designed to offer passengers more convenience and choice. Korean Air’s flights depart from Incheon International Airport on Monday, Wednesday, Friday and Saturday at 12:45, and are scheduled to arrive in Prague at 16:50 the same day. Furthermore, Czech Airlines is to operate on Tuesday and Sunday with the same departure and arrival schedule as Korean Air. The codeshare agreement is expected to provide a total of six flights a week on the route. Future plans include Czech Airlines launching an additional flight on Thursday to provide a daily service. Korean Air currently has codeshare partnerships with Czech Airlines’ flights connecting from Prague to 17 major European cities including Frankfurt, Rome, Paris and Munich. Czech Airlines has also recently signed a codeshare agreement with Air Seychelles to link Prague and the Seychelles on one ticket connecting to Abu Dhabi. There will be two flights a week from Prague to the Seychelles.
The luxury property has launched its calendar of private hotel garden events Kempinski Hotel Hybernská Prague, has marked the start of the summer season by opening the private hotel garden. The Kempinski Hybernská Prague is expected to host a variety of events in its garden throughout the summer, including its new ‘Breakfast in the Garden’ concept, which is available daily from 09:00 to 11:00, in addition to live piano
performances to complement regular garden BBQs on Thursday evenings. General manager of Kempinski Hotel Hybernska Prague, Peter Knoll told TTG: “We invite guests to enjoy the tranquil ambience of our unique private hotel garden, which provides central Prague's best possible setting for guests to relax, enjoy great food and celebrate occasions.”
Neo-Classical renovation to be unveiled Four Seasons Hotel Prague is currently finalising the renovation project of all its hotel rooms, suites and corridors, and is set to reveal its last two signature suites by the end of August. The hotel is an assembly of three historic buildings and
one new building, situated on the banks of the Vltava River in the Old City. The renovations – part of a six year remodelling programme in the Neo-Classical building, were designed by PierreYves Rochon. The hotel suites offer views of Vltava
The room renovation has been designed to reflect the Neo-Classical style of the building
River and Prague Castle. The new décor of the rooms located in the NeoClassical building, which dates back to 1827, present a scheme and style different from those in the hotel's Modern, Baroque and Renaissance structures. Decorated in beige and gold the new refurbishment is complemented by classical-style furnishing in dark brown, Czech crystal chandeliers and white and gold wallpapers. General manager, Four Seasons Hotel Prague, Rene Beauchamp commented: “The remodelling project is a testament to our commitment to constantly innovate and most importantly to always enhance the high quality of the guest experience. "Our visitors now have a choice of contemporary, Renaissance, Baroque and Neo-Classical designs. The response so far has been very positive," concluded Beauchamp. July 1 2013
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ANALYSIS FAMILY ADVENTURE exclusively to TTG. “Summer in Abu Dhabi will certainly attract the majority of visitors from the MENA region as airlines and hotels are offering great packages targeted to families. Saudi Arabia is certainly the main market during this period, followed by the other GCC countries and the wider region,” he explained. The Vision Destination Management has adopted special rates and an upgraded meal plan in its summer packages which have all been promoted during the company’s recent trip around the MENA region.
Ramadan is the time for family gatherings and going out.
Unearthing experiences During the holy months MENA families pursue a suitable getaway to cater to each member. Tatiana Tsierkezou explores the compatible destinations within the region ith Ramadan and Eid approaching at a vast rate, indeed, it is that time of the year again. Parents are flocking to their local travel agents and scouring the Internet searching for offers and promotions tailored specifically for Ramadan and the festive period of Eid in a bid to organise an adventure- and activity-fuelled holiday for their loved ones. This particular season encourages competition between hotels and travel agents; thus, the MENA region is overflowing with eclectic ways to make the most of the religious period with, of course, plenty of offers to cater to families of all sizes. Family appeal According to director, Ras Al Khaimah Tourism Development Authority (TDA), Khalid Motik, who spoke exclusively to TTG, Ras Al Khaimah is a suitable destination for families seeking an innovative experience: “Ramadan is the time for family gatherings and going out, and Ras Al Khaimah is one of the perfect outdoor leisure and adventure destinations. It offers various activities for the whole family and is famous for its outdoor activities and sports, as well as various interesting Ramadan and Eid offers in different hotels, resorts and tourism entities.” Throughout Ramadan and Eid last year, the main source markets visiting Ras Al Khaimah were identified as the UAE, Kuwait, Saudi Arabia and Oman, with the UAE raking in the most visitors
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– 51,285 to be exact, followed by Kuwait – 971 visitors, and Saudi Arabia – 558 visitors. “During short breaks, MENA travellers prefer to travel within the region and Ras al Khaimah is one of their first choices. In 2013, an increase of 15 per cent in visitors during Ramadan and Eid is expected,” Motik revealed to TTG. Only 45 minutes from Dubai International Airport, the emirate provides rugged terrains and mountains, clean beaches and coastal areas, archaeological sites and desert, presenting activities ranging from kayaking, fishing, sailing and parasailing, to horseback riding, microlight flying and golfing, as well as offering premium accommodation, a selection of international gourmet experiences and world-class spas. Contemporary but traditional Another emirate that stands tall amongst the most popular family destinations during Ramadan and Eid is Abu Dhabi, comprising of a plethora of opportunities for the family. With Summerfest Abu Dhabi taking place from June 27 until August 17, 2013, Abu Dhabi is also offering family travellers an active take on Ramadan: “Summerfest Abu Dhabi will include a giant three-storey obstacle course at ADNEC exhibition centre, with rock climbing walls, zip lines, a maze and giant towers; as well as entertainment in all the shopping malls,” chairman, The Vision Destination Management, Ali Abu Monassar noted July 1 2013
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“Attraction parks like Yas Waterworld and Ferrari World offer great rates for combination tickets. We also provide one day trips to Al Ain. Here visitors can see the historic Palace Museum and experience the amazing Wadi Adventure, offering river rafting. Visitors are also attracted by the Abu Dhabi Falcon Hospital, a must for children,” Abu Monassar outlined. Other family attractions within the versatile emirate of Abu Dhabi include shopping at Abu Dhabi Mall and the Central Market, kayaking tours around the mangroves, an adventurous Pearling Journey and much more. Commenting on the demands of contemporary family travellers, Abu Monasar concluded to TTG: “Travellers nowadays are very price conscious and keen on added values. We try to meet the demand by customising family packages, including accommodation at selected hotels, with the best promotions and child benefits, reduced rates for multi-attraction packages, transportation by chauffeur or self-drive.” Jordanian OUTREACH Elsewhere in the MENA region, stakeholders in Jordan are tailoring their offerings towards the family travel segment, a vital market for its economy. Area marketing manager, Jordan Tourism Board, Ahmad AlHmoud described to TTG the country’s marketing tools during this period: “We have brochures specialised for Gulf families for events happening this summer, in addition to a website specialised for family activities, showcasing Jordan’s numerous familial aspects, ranging from fun and adventure, to history and culture, to events and festivals that the whole family can enjoy.” Al-Hmoud explained that Jordan is a year-round destination which is able to cater to all, but during the summer months the tourism industry immerses itself and focuses on family travellers in a bid to present Jordan as the ultimate, stand-alone family destination. He elaborated: “Popular family activities throughout Ramadan and Eid include shopping, kids’ clubs – such as The Children’s Museum, visits to the northern part of Jordan – Jerash and Ajlun, and indulging in the variety of culinary options. “As a Muslim country, Jordan caters to Muslim travellers during Ramadan. A lot of festivities are planned throughout the month, with Ramadani tents being erected in several respectable establishments,” said Al-Hmoud. “Jordan is steeped in Islamic history. Here, the faithful can study, enhance and strengthen their faith. Jordan has played a central role in the history of Ahl Al-Kitab. This is definitely something for the Muslim traveller to consider,” he concluded.
ANALYSIS FAMILY ADVENTURE
Adapting for MENA Entertainment hub to Facilities catered to debut in Aqaba families children's needs
The resort’s Cool Zone offers activities, games and crafts tailor-made for children Following an $80 million renovation project which was completed in January 2011, Shangri-La’s Rasa Sentosa Resort & Spa, Singapore has enhanced its family offerings and has also reported a rise in the number of families visiting Singapore from the MENA region. The majority of its 454 guest rooms now provide connecting room options
while selected rooms boast Murphy beds. Deluxe Garden Rooms provide access to the natural water swimming pools and Terrace Rooms come with larger balconies. Commenting on the rise of MENA families visiting the resort, director of sales and marketing, Shangri-La’s Rasa Sentosa Resort & Spa, Jennifer Yong revealed exclusively to TTG that the property is adapting to cater to this market: “All of our guest rooms are equipped with Qibla’s while bidet hoses are offered in selected rooms. Prayer mats are also available upon request.” Other perks for family travellers include the ‘Cool Zone’ covering 100m² over two storeys, and comprising of a Game Zone, Craft Zone and a Toots Club exclusively for children.
t a ceremony held alongside the recent World Economic Forum in Jordan, High Commissioner, Aqaba Special Economic Zone Authority (ASEZA), Kamel Mahadin made a ground breaking announcement concerning the Kingdom’s first themed tourist destination in Aqaba, Jordan.
The entertainment resort will undeniably transform the Aqaba region. The 184-acre resort, Red Sea Astrarium, is to be themed around the past, the present and the future of the region. Numerous facilities are planned, including four hotels; a retail and dining district; theatre; 4D cinema; a water park; and an entertainment district with 16 attractions and a 4D inverted simulation experience that differs on each ride. “A goal in the design of The Red Sea Astrarium is to actively engage the local communities through training with on-site hospitality academies, job creation, promoting the length of a tourist’s stay and encouraging repeat visitation. The entertainment resort will undeniably transform the Aqaba region and make it a high-end tourism hub,” Mahadin said.
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Having reopened its child day-care centre, Kinderland, following a refurbishment which was completed in Q1 of 2013, marketing communications manager, Munich Airport, Corinna Born explained to TTG the importance of catering to familes at Munich Airport. “We are continuously striving for the further development of our child-orientated services and at the moment, there are plans to bundle the various on-campus activities to make them more attractive and visible to customers travelling with kids. “Munich Airport offers non-stop services to all passengers including children. Therefore, we take special care of children and give parents professional support with our Kinderland, allowing parents to enjoy shopping or
The airport has plans to further develop its familyfriendly services dining while the kids have fun. Munich Airport's Visitor Park is a multi-media and entertainment area for kids of all ages, which also invites children to learn more about aviation,” Born told TTG. Useful services that the airport offers familes include children’s play areas, kids menus at restaurants in the Visitor’s Park and a visitors’ observation deck.
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SPECIAL REPORT KOREA attractive and more friendly destination for Middle Eastern business travellers.” Indeed, alongside an emphasis on its IT shopping potential, Chun reported that to capture Middle East markets, Hallyu (Korean Wave) medical packages have been launched. “Actively promoting Hallyu to Middle Eastern travellers will positively affect business. Medical packages are also becoming popular. Korea has been establishing a reputation in the medical field with its cutting-edge technology,” stated Chun. Assistant director, marketing, The Ritz-Carlton, Seoul, Sandra Kim further confirmed the trend, telling TTG: “We plan to attract the interest of travellers from the Middle East region with programmes which combine tailor-made services to enable successful business with healing opportunities. We also plan to offer a butler service to wealthy Middle Eastern guests, creating unforgettable experiences.”
HEightened AMBITION Illuminating its prowess in the MICE segment, Korea is showcasing a strong, unified business focus, radiating from Seoul and beyond. Naomi Leach investigates s a multi-faceted, hyper-modern business hub, Korea continues to strengthen and diversify its tourism offerings, to forge new strategic partnerships as well as to dynamically adapt to changing economic and political events. The country welcomed more than one million international visitors in March 2013, a milestone which has encouraged industry experts to expect tourism arrivals of 2013 to surpass 2012’s figure of 11,140,028 international visitors. Korea Tourism Organisation has capitalised on the global focus drawn on the country from the YouTube sensation PSY, who has become a new ambassador for Korean tourism. The organisation, in collaboration with the singer, has launched a series of TV commercials promoting Korea Tourism packages relating to buzzwords which have aired in 70 countries. Elucidating on the country’s unique appeal, PR executive, Hyatt Regency Incheon, Mary Han Boyeon explained to TTG: “South Korea is an attractive country where guests can enjoy a harmony between tradition and the modern lifestyle. In the centre of the city, royal palaces like Gyeongbokgung and Deoksugung are in harmony with skyscrapers. Also, Korean pop culture is a famous factor for attracting tourists.” Boyeon also highlighted that cities besides Seoul, such as Jeju Island and Busan, are increasingly magnetising visitors, allowing the country to showcase its tourism offerings beyond just the business prowess of the capital.
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Following the weakening of the Yen in Japan, which had been one of Korea’s key source markets, industry stakeholders have instead courted the Chinese market. Digital marketing specialist, sales and marketing, Sheraton Seoul D Cube City Hotel, Ashley Chun told TTG: “Currently, we are seeing a steady increase in Chinese tourists, thus expecting China to take over as the largest group of international travellers to Korea.” According to Chun, Sheraton Seoul D Cube City Hotel has also witnessed an evolution in MENA feeder markets with a 6.8 per cent increase in Middle Eastern travellers in April 2013. Strengthening connections Korea’s burgeoning business relationship with the MENA region has been bolstered by the third UAE-Korea Economic Forum, held recently in Sharjah, and Abu Dhabi Tourism & Culture Authority’s (TCA Abu Dhabi) roadshow visit to Korea. Due to the high demand of business travellers, there are currently seven flights a week between Korea and Abu Dhabi. Explaining Seoul’s specific appeal to the MENA traveller, vice president, Seoul Convention Bureau, Seoul Tourism Organisation, Maureen O’Crowley surmised to TTG: “Distinct four seasons, a plethora of shopping choices, a wide selection of five-star hotels, family-orientated entertainment options and a growing interest in halal restaurants are all making Seoul an July 1 2013
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Korea is now rebranding itself as one of the top MICE destinations not only in Asia, but on the international stage. Elevated MICE appeal Providing accessible infrastructure and a plethora of facilities, Korea with Seoul at its forefront continues to excel in its MICE capabilities. “Amidst strong, rising competition, we recently obtained Union of International Associations world number five ranking for the third year in a row. This is partly due to a new surge of meeting and accommodation infrastructure, and also greater recognition of Seoul's experienced meetings industry,” asserted O’Crowley. Korea has hosted a number of high profile events in the MICE segment. Chun illuminated the ambitions of the country: “Korea is now rebranding itself as one of the top MICE destinations not only in Asia, but on the international stage. With excellent tourism infrastructure, the MICE industry is continuing to grow and Korea aims to host 150 conventions more and double the number of convention visitors to reach one million by 2015.” Director of sales and marketing, Grand Intercontinental Seoul Parnas, Seung Geol Lee told TTG: “The MICE industry in Korea has entered a major growth period." Supported by government initiatives, the industry is working with a united focus on the MICE segment. Kim reported to TTG: “Over the last two or three years we have hosted a continuous series of international and governmental events, seminars and conferences. We believe that continuing to attract such large functions will contribute significantly to both hotel sales and the creation of profit in additional areas.” Furthermore, marketing executive, Conrad Seoul, Angela Eunnarae Cho revealed that the property is keen to support Seoul to become a top MICE destination. While managing director, KR Travel, Don Roelofs reflected positively on the future to TTG: “We have some exciting prospects for 2013-2014 and had several groups from the Middle East this year. Korea is still one of the most exciting places to host international conferences and events. It is amazing to see how many new and excellent facilities are being built in such a short time. Not only in Seoul, but also Busan, Daejon and Daegu.”
SPECIAL REPORT KOREA
Luxury winter opening
The new JW Marriott Seoul Dongdaemun Square is due to open in the capital during Q4 A new property, JW Marriott Seoul Dongdaemun Square, is expected to add to Korea’s luxury hospitality landscape from December 2013. The boutique hotel is to be located close to the capital’s popular shopping destination, Dongdaemun. JW Marriott Dongdaemun Square Seoul is to provide 170 guest rooms, including 15 executive view rooms with glass-encased private verandas, 14 suites and one
Presidential Suite. For F&B offerings, the hotel is to feature international steakhouse – BLT Steak, Tavolo 24, The Lounge, The Griffin Bar and Seoul Baking Company. Guests can make use of a fully-equipped Club JW Fitness Centre, The JW Spa and an in-door lap pool. Business or social events can be held at the pillarless Grand Ballroom which offers 745m2 of space or a choice of seven meeting rooms.
Hotel revamp to offer Seoul retains world largest ballroom top five ranking rand InterContinental Seoul Parnas has announced it has begun a remodelling project of the entire hotel starting with the exterior and moving on to the lobby, restaurants, ballroom and more. Construction began in May and is expected to reach completion in January 2014. During this period, guest rooms, the French restaurant Table 34 and Grand Cafe will be operating normally. From the first to the 35th floor, the entire exterior of the hotel as well as the surrounding landscaping and entryway is expected to be refreshed.
This overhaul represents the hotel’s commitment to excellence. The hotel anticipates it will offer Korea’s largest banquet hall with a total area of 1,656m 2 and an eight metre high ceiling, enabling it to host large functions. General manager, Grand InterContinental Seoul Parnas, Darren Morrish stated: “This overhaul represents the hotel’s commitment to excellence as one of Korea’s foremost national hotels."
Seoul has achieved a top ranking in the UIA criteria for the third consecutive year Seoul has celebrated achieving fifth place worldwide for the third consecutive year for the number of international conferences it has hosted, according to criteria set by the Union of International Associations (UIA). The UIA’s Statistics Report lists Seoul as having hosted a total of 253 qualified meetings in 2012, a 10 per cent increase from the 232 it hosted in 2011. Director, Seoul Metropolitan
Second largest Korean hotel planned
Brand launches first Gangnam property
Hyatt Regency Incheon has recently held a ceremony for a second hotel next to the current building in order to expand its scale of operations, and revealed plans to open in 2014. The new building, which is
Aloft Hotels, part of Starwood Hotels & Resorts Worldwide, and Daeshin Investment & Development recently announced the signing of Aloft Seoul Gangnam. The hotel is slated to open in January 2015 and the signing is to mark Starwood’s continued expansion in Asia Pacific. South Korea currently offers six Starwood-branded hotels. President – Asia Pacific, Starwood Hotels & Resorts Worldwide, Stephen Ho stated: “Aloft has been conquering the globe with style since its 2005 launch, increasingly gaining attention and strong guest loyalty. “While Starwood has maintained a presence in South Korea for over 20 years, this signing marks an important milestone in our overall growth strategy to expand Aloft’s game-changing ‘style at a steal’ concept in the region,” he continued. The hotel is to consist of 184 standard guest rooms and four suites. Each room features signature platform beds with plush bedding, and plug-n-play docking stations that link tablets, laptops or music devices to the room’s LCD TV. Aloft Seoul Gangnam is to also offer meeting space, a fitness centre and three food and beverage facilities including a signature restaurant, a lounge and a bar. Designed to offer vibrant design, and modern comforts, the new Aloft property is expected to be constructed in Gangnam, close to Seoul’s city centre offering easy access to the COEX convention and exhibition centre,
currently under construction, is to boast approximately 500 rooms. Once the new hotel is completed and open, it is anticipated that the scale of the property will result in it offering the largest hotel in the Incheon area, as well
Hyatt Regency Incheon is set to grow with a second hotel next to the current property
as the second largest hotel in Korea. Additionally, the new Hyatt Regency Incheon is to be the largest Hyatt Regency brand hotel outside of the US. The second Hyatt Regency Incheon is due to present a grand event room able to accommodate 1,000 people. According to the hotel the number of people to be accommodated will expand to 2,200 people from the current 1,200 in cocktail party style. The expansion of the hotel is expected to contribute significantly to the MICE and leisure travel offerings of the destination. Hyatt Regency Incheon is located minutes away from Incheon International Airport. The hotel is also easily accessible from downtown Seoul and the Incheon Free Economic Zone. Currently, Hyatt Regency Incheon offers 523 rooms, meeting spaces, signature Restaurant 8, health and fitness facilities and well-appointed soundproof guest rooms. July 1 2013
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Government's Tourism Business Division, Kim Kihyun said: "Seoul has a very competitive and hard-working meetings industry, and we look forward to producing even greater results in the future. These latest UIA findings reflect an unwavering confidence in Seoul by the international community in its ability to deliver strong and attractive support packages for Seoul-based events."
as well as the office district in Samsung-dong. “South Korea has emerged as an international hot spot, thanks to the combination of economic growth, a tourism boom and the formidable global influence of K-pop culture,” said senior vice president – Asia Pacific, acquisitions & development, Starwood Hotels & Resorts, Matthew Fry.
Aloft Seoul Gangnam is part of Starwood’s continued expansion in Asia Pacific
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SUMMER PROMOTIONS
Packages tailored to the family
Travellers can take advantage of the company’s portfolio of global properties Fairmont Hotels & Resorts, invites families to ‘Cherish a Family Moment’ with packages valid until September 2013 at its EMEA properties. The packages include a discount off additional rooms for children aged 18 and under who can also enjoy a complimentary breakfast. Middle Eastern properties taking part in this include Fairmont The Palm in Dubai;
Fairmont Bab Al Bahr in Abu Dhabi; Fairmont Nile City and Fairmont Heliopolis in Egypt; and Makkah Clock Royal Tower in Saudi Arabia. International properties taking part include Fairmont Zimbali Resort, South Africa; The Norfolk Hotel and Fairmont Mount Kenya Safari Club, Kenya; Fairmont Grand Hotel Kyiv, Ukraine; and Fairmont Baku, Azerbaijan.
Highlighting luxury throughout summer
As well as its properties in Dubai, the company’s promotions are available in five other resorts worldwide One&Only is welcoming the summer with a variety of packages at each of its seven resorts around the world. Other international properties include One&Only Reethi Rah in the Maldives; One&Only Le Saint Géran in Mauritius; One&Only Ocean Club in The Bahamas; One&Only Palmilla in Los Cabos, Mexico; and One&Only Cape Town in South Africa. For its Dubai properties, the company has released packages with the family and luxury traveller in mind. At One&Only Royal Mirage in Dubai, travellers can enjoy
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the ‘Families Travelling in Style’ offer, which provides a significant discount on a second children’s room. Included is one complimentary day pass for Aquaventure Waterpark at Atlantis; a discount on a buffet dinner at Olives at The Palace or Rotisserie at Arabian Court; and a spa offer on selected treatments at the Health & Beauty Institute. Furthermore, One&Only The Palm is offering a ‘Suite Dreams’ package, which provides an attractive discount on the daily suite rate when booking any suite for three consecutive nights or more.
Creating bespoke experiences nterContinental and Crowne Plaza Dubai Festival City have introduced a number of new offers for the summer period aimed at creating experiences for VIKs (Very Important Kids) and VIPs (Very Important Parents). Children receive a VIK card which entitles them to a complimentary bed and free pizza and ice-cream at Anise at InterContinental and in Zaytoun at Crowne Plaza Dubai Festival City, as part of the promotion for the duration of their stay. Families that stay in a suite at either of the hotels can also take advantage of free bowling vouchers for two at Bowling City and a free gift from the luxury fragrance house, Amouage, both located in Dubai Festival City Mall. The mall has an abundance of shops and attractions, and is conveniently located in close proximity to hotels via an air-conditioned footbridge. Guests in suites will also receive an attractive discount off selected indulgent treatments at Spa InterContinental, green fees at the nearby Al Badia Golf Club, as well as a discount at selected restaurants in the hotel. A total of four restaurants are available, all of which provide views of the creek. They include: Anise, which serves international dishes; Bistro Madeleine, a traditional French cafe; Reflets Par Pierre Gagnaine, a fine dining French restaurant; and Vista Lounge. This offer is available from June 6 to September 7, 2013 and a minimum three night stay policy applies.
A recreational escape to Doha The Ritz-Carlton, Doha, located at West Bay Lagoon, has announced three escape packages for residents and guests this summer. The packages aim to showcase the allure of Doha whilst enjoying the service of The Ritz-Carlton. The first, entitled ‘Family Fun Summer’ is aimed at families, providing significant savings on any second room booked or for a single night. This is inclusive of a complimentary shuttle transfer to the City Center Mall or Lagoona and the Ritz Kids’ gift bag. Further savings on F&B as well as a late check-out are also available. A second package, ‘Suite Dreams’ offers guests the opportunity to enjoy a three-night stay in a Junior Suite at the price of a two-night stay. Also included in the package is breakfast for two at The Lagoon, a one-time dinner at the Mediterranean speciality restaurant Porcini, a complimentary one-time pick up from the airport or anywhere in Doha, complimentary shuttle transfer to the City Center Mall or Lagoona, and savings on F&B. Finally, The Ritz-Carlton, Doha is offering its ‘Gourmet Package’, which is described as a culinary adventure. It includes a stay in a deluxe room, breakfast for two at The Lagoon, a one-time dinner at the Mediterranean speciality restaurant, Porcini, complimentary shuttle transfer to the City Center Mall or Lagoona, savings on F&B and a late check-out option. While on holiday, guests are also welcome to take advantage of the property’s recreational facilities that include a free-form outdoor swimming pool, lap indoor pool, Roman baths, steam, indoor tennis court, squash court and a gym.
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Providing a perfect getaway in Kuwait
The offer includes a sea-view room, complimentary breakfast and a variety of activities Mövenpick Hotel & Resort Al Bida’a Kuwait has launched its new offer, ‘The Perfect Getaway’, which will provide guests with the opportunity to stay in one of the hotel’s sea-view rooms whilst enjoying complimentary breakfast and a range of recreational activities. The promotion is open to all GCC nationals as well as Kuwaiti residents wishing to
stay at the property. Mövenpick Hotel & Resort Al Bida'a reports that the offer will allow hotel guests to optimise their stay and enjoy its leisure facilities, including its spa and five pools. Food and beverage options include the Veranda Lobby Lounge; Breeze, the property’s signature restaurant; Beldani, a popular seafood restaurant; and the Pool Bar.
Ramadan flavours in Kuala Lumpur Travellers from the MENA region are invited to enjoy the holy month of Ramadan at JW Marriott Kuala Lumpur, which is bringing back its tradition of serving 108 nenek’s traditional recipes for its buka puasa buffet. Geared towards preserving the heritage of a Malay ‘kampong’ celebration, the buffet includes 30 modern interpretations by the hotel’s chefs. The feast will include a collection of rustic wooded stalls serving local
specialities such as Satay Kampon and Ikan Panggang, as well as Gerai Nasi Dagang and Nasi Ayam. Lesser-known dishes such as Rendang Keranc will also be available, as well as desserts such as a selection of sweet fruit, legume porridges and shaved ice, and rose syrup. The Ramadan buffet is priced at an attractive rate and is available at the property’s poolside and fourth floor Starhill Conference Centre.
Along with lesser-known dishes, the buffet spread will include popular Malay tastes
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PEOPLE ON THE MOVE
Rosewood Hotels & Resorts has appointed Alex Pichel as the new managing director of Al Faisaliah Hotel and Hotel Al Khozama in Riyadh. Pichel has held the position of general manager of Al Faisaliah Hotel for the last two years and has over 25 years of worldwide hospitality experience. He will oversee the day-today operations and activities of both hotels and will implement the company’s growth strategy.
General manager
Andreas Jersabeck has been appointed general manager of Hilton Doha. He has over 16 years of experience working as a general manager with Hilton Worldwide and joins Hilton Doha from Hilton Kiev, where he was pre-opening general manager. He began his career at Hilton Vienna 38 years ago and was hotel manager for London Hilton on Park Lane and general manager of Hilton Trafalgar in the UK.
Eman Mekky
Fairmont Nile City, Cairo
Managing director
Hilton Doha
Andrew Humphries has been appointed regional vice president and general manager of Yas Viceroy Abu Dhabi. After 16 years with Four Seasons, Humphries was most recently the regional vice president and general manager of Four Seasons Resort Nevis, West Indies. Prior to this, he was the regional vice president and general manager of Four Seasons Hotel Amman in Jordan.
Rosewood Hotels & Resorts
Yas Viceroy Abu Dhabi
Regional vice president & general manager
Andreas Jersabeck
Alex Pichel
Andrew Humphries
Director of marketing
Eman Mekky has been promoted to the position of director of marketing at Fairmont Nile City, Cairo in Egypt. She first joined Fairmont Nile City in 2009 as marketing manager, where she was part of the opening team. Mekky has 10 years of experience in Starwood Hotels and Resorts’ Africa & Middle East office. She later joined the advertising business as director of client services.
If you have recently been promoted or appointed key staff, please contact us...
Media One Hotel
The St. Regis Doha 20
The hotel has appointed Leon Salinel as director of sales and marketing. He has spent 18 years in the UAE and has worked at The Ritz-Carlton Dubai as groups and incentive sales manager (MICE). He became director of business development at Fairmont Dubai and later moved to Bahrain to be director of sales at Al Seef. He recently worked at Dusit Thani Dubai as executive assistant manager in charge of sales and marketing.
July 1 2013
Novotel & Adagio Abu Dhabi Al Bustan
Director of sales and marketing
Director of sales
Amin Al Huneidi has been appointed director of sales at The St. Regis Doha. With 13 years of sales experience in luxury hotels, he will be responsible for focusing on the corporate and government sector across the GCC. Al Huneidi joins The St. Regis Doha from Al Sondos Suites and Dar Al Sondos Hotel Apartments by Le Méridien in Dubai, where he held the position of director of sales and marketing.
Emma Golubeva
Leon Salinel
Mohammad Khaled
Director of sales and marketing
Emma Golubeva, originally from Belarus, has been appointed as director of sales and marketing. She began her career in 2001 with Mostravel in Antalya, Turkey, moving to Sharm El Sheikh two years later. In 2003 she moved to Abu Dhabi and began her career in the hotel industry at Millennium & Copthorne Hotels. In 2009 she joined Rotana & Centro hotels on Yas Island as director of business development.
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Front office manager
Holiday Inn Dead Sea
Amin Al Huneidi
Mohammad Khaled has been appointed as front office manager, having worked for seven years at its sister hotel, InterContinental Aqaba Resort. He has 10 years of experience in the industry, which has taken him between Saudi Arabia and Jordan. Throughout his career he has taken charge of front office tasks such as creating reports, guest satisfaction, and training of subordinates, among many others.
TATOS
DEALS OF THE MONTH
Romantic escape in Vienna
AGENT SPOTLIGHT... The Other Iraq Tours has shared with TTG its approach to creating memorable experiences in Kurdistan, Iraq. Co-owner, The Other Iraq Tours, Douglas Layton revealed: “We develop tours to meet the specific desires of the client. For example, while most who visit Kurdistan are interested in the historical and archaeological sites, of which there is an abundance, some have special ‘adventures’ in mind. “We have hosted professional fly fishermen and hikers, and had enquiries from extreme sports teams, sponsored by companies such as Oakley, and prospectors wanting to explore the yet untapped mineral resources of the region and more,” he explained. When asked about specific services his company offers to eco and adventure tourists, Layton commented: “Well, just about anything. You dream it and we will try to make it happen.” He added that his company cares for the clients from the time they arrive until their departure, arranging lodging, food, guides, transport, entry fees and more.
The Ritz-Carlton, Vienna, Austria, has launched the one night ‘Romance Package’, offering couples breakfast for two; strawberries and champagne on arrival; a rose petal turndown; and a horse and carriage ride around the city.
Celebrating its grand opening To celebrate its upcoming opening, Rimba Jimbaran Bali is offering special benefits for bookings received before December 22, 2013, including daily breakfast, a Balinese massage for two and generous Resort credit per room.
An eventful Ramadan Sofitel Dubai Jumeirah Beach announced a range of Ramadan F&B offers, ideal for hosting events, ranging from intimate family gatherings to corporate events, with venue options which cater to the needs of every guest.
Co-owner, The Other Iraq Tours, Douglas Layton
NEWS ROUND UP Debuting in the Gulf In a bid to serve MICE clients in the GCC region, Pacific World has launched new outposts in the UAE and Oman, in partnership with Travco – a full service DMC that is already operating in these countries.
Reaffirming commitment to Egypt Travelport has recently announced plans to introduce a range of new products to Egypt, predicting a recovery in the country’s tourism sector which is estimated to grow from $5.1 billion in 2012 to $5.9 billion in 2014.
Elevating guest experience Kempinski Hotels has recently selected Nor1 to provide for its luxury properties portfolio, starting with Kempinski Grand Hotel des Bains in St. Moritz, Hotel Adlon Kempinski Berlin and several others, with a data-driven upsell platform.
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PICTURE PERFECT 1. Kings Cup Elephant Polo
Tournament
The seaside town of Hua Hin in Thailand will
welcome the popular tournament in August.
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2. Emirates Airline
An agreement with Real Madrid football club grants the airline a five-year shirt sponsor- ship until the end of the 2017/2018 season.
3. Regal Hotels The hotel group recently held a celebration party for its 100,000th member of Regal Rewards loyalty programme.
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4. Limassol Marina
Limassol Marina in Cyprus has welcomed its first yachts months after delivering the 94 luxury apartments at Nereids Residences.
5. InterContinental Cairo Citystars
InterContinental Cairo Citystars hosted the Harlem Globetrotters basketball team during their recent visit to Cairo.
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Picture perfect
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July 1 2013
A visual tour of recent events in the region
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SOCIAL HUB Media Voice
Our Team
Laura Perez
General Manager Tony Fields TFields@ttgmena.com D: +357 24 803001
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Social media is all about connecting with customers and establishing their trust.
“Social media is all about connecting with customers and establishing their trust," explained director of communications, Mövenpick Hotels & Resorts – Middle East, Laura Perez to TTG. "Our efforts strive to create lasting relationships with our guests and foster their engagement. "We aim to devote at least 80 per cent of our content to conversation with fans, and the rest to special offers and promotions,” she added. Following the launch of its ‘Go Healthy’ menu, Mövenpick has an integrated social media campaign. “After uploading on Mövenpick’s YouTube channel a set of three short videos featuring the highlights of the project, we asked our fans to vote for their favourite one on Facebook as well as Pinterest,” Perez explained. “We will select a winner among the voters and announce the outcome through our different social media pages,” she added.
To find out more about TTG MENA’s social media activities, visit us on Facebook, Twitter and LinkedIn TTG MENA POLL Question We asked: What region do you believe will be the up-and-coming destination of choice for the Middle Eastern traveller in 2014?
59% said Europe.
For more poll questions, competitions and much more, like us on Facebook, connect with us on LinkedIn and follow us on Twitter
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DESTINATION Bahrain • UPDATE France • ON LOCATION South Africa • ANALYSIS Theme Parks • SPECIAL REPORT China
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