256 september 01

Middle East & North Africa

SEPTEMBER 1 2013

ISSUE 256

timely innovations

Destination Oman On Location

Analysis

PAGE 8

Special Report

Northern Emirates Airlines

US & Caribbean

Each emirate puts forward its very unique tourism product.

The Middle Eastern airline industry is perpetually thriving and growing.

Industry stakeholders are honing their strategies for the MENA market.

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Read online...

CONTENTS

A LETTER FROM...

> YOUR GUIDE

Rapid progress

03 News Regional and international news from the travel trade industry.

04 Exhibition Calendar A breakdown of the industry's important events and exhibitions.

08 Destination Oman The destination of Oman presents its evolving infrastructure and in turn its benefits on tourism.

12 On Location The Northern Emirates highlight their distinct tourism products.

aving been part of the team here at TTG MENA for almost a year, I am perpetually astounded at how rapidly expansion in the region is taking place. It appears to be growing at an exponential rate, with big brands investing heavily in places such as Turkey, Oman, Dubai, Abu Dhabi, KSA and Egypt, in a bid to meet ever-expanding demands. At the same time, key destinations in the region have reported steep growth in their respective tourism sectors, whilst continuously stepping up in order to meet these needs with their new and fresh offerings.

Of course with certain destinations in the region being in such high demand, it seems inevitable that leading airlines greatly assist in this expansion process and increase in travel by extending their networks, both regionally and beyond. However, do not let us discount the smaller carriers that are also steadily growing their networks within the region.

According to IATA’s June figures, Middle East carriers expanded 12.1 per cent compared to a year ago, with demand for new routes to emerging markets in Africa and Asia fuelling the growth of the Gulf hubs.

And speaking of growing figures, UNWTO’s World Tourism Barometer revealed massive international tourist growth, with a whopping 298 million international tourists travelling worldwide between January and April 2013 – 12 million more than the same period last year.

In this issue we take an in-depth look at the growth within the airline industry in Analysis Airlines, as well as the development of Oman’s infrastructure in Destination Oman. Remaining in the region, we have our On Location Northern Emirates report, which takes a look at how Ajman, Sharjah, Fujairah and Ras Al Khaimah are contributing to the UAE’s tourism product in their own, very different and vibrant ways. We then cross over the waters for the Special Report US & Caribbean which explores how they are looking to prepare for the emerging Middle Eastern market.

On a completely different note, this month we will be saying farewell to our editor Eleni Henderson, who will be sorely missed but has passed on her wisdom to us and is now looking forward to bigger and brighter things. We wish her lots and lots of luck.

So until next time, watch this space.

18 Analysis Continuously expanding, Middle Eastern airlines look optimistically to the future.

22 Special Report With theirs eyes on the MENA region, the US & Caribbean are further focusing on this lucrative market.

24 People on the Move Find out the latest promotions and appointments in the region.

25 TATOs Focused content for travel agents and tour operators from around the world, including Deals of the Month and Agent Spotlight.

27 Social Hub Marketing & e-commerce executive, Sofitel Bahrain Zallaq Thalassa Sea & Spa, Richard Hatfield is this issue’s Media Voice.

I am perpetually astounded at how rapidly expansion in the region is taking place.

Natalie Hami Media Reporter

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NEWS

HOTEL CHECK

Brand new luxury hotel to debut in Alexandria olden Tulip MENA is enhancing its presence in Egypt with the signing of an agreement to manage the very first Royal Tulip branded hotel to open in the MENA region, Royal Tulip Alexandria Hotel, that was recently launched in Alexandria.

The luxury property features 477 contemporary rooms, suites and villas, designed by J/Brice Design International, providing seaviews, a functional working area as well as high-speed Internet access.

Royal Tulip Alexandria Hotel offers a variety of international cuisine, with more than 10 dining outlets including an all-day venue, Bamboo Asian restaurant, Al Eskandarani Seafood Restaurant, Afandi

Lebanese Restaurant, Ristretto lobby lounge, Churchill bar, Champs Sports Bar and outdoor terrace café.

Other amenities the property provides its guests with include a 24-hour business centre; five fully equipped

Al Safir Hotel & Tower – Bahrain

commitment to the MENA region by opening our first luxurious hotel under the Royal Tulip brand, which is also one of the largest hotels in the MENA region,” said president, Golden Tulip MENA, Amine Moukarzel.

Today’s opening is a signature milestone for Golden Tulip. meeting rooms and two conference halls; a movie theatre; fitness centre; spa; outdoor swimming pool; and 24-hour gym.

“Today’s opening is a signature milestone for Golden Tulip as we highlight our

“Alexandria connects the Mediterranean, North Africa and the Middle East and is a commercial, arts and leisure city. We thank the armed forces of Egypt and we are proud of this partnership,” Moukarzel concluded.

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By Helen Moss TTG staff and correspondents assess services used by them.

We report the results, which are based on a one-time experience only and view services from a customer perspective.

As I swung open the doors to my home for the next few nights, I was impressed by its contemporary and sleek décor. Having had a look around, I realised that Al Safir Hotel & Tower was the ideal choice for my business visit to Bahrain with all of its amenities such as the much needed complimentary tea and coffee making facilities, an iron and ironing board, a mini bar filled to the brim with goodies, snacks

and drinks, and of course a comfortable bed that I could melt into after a busy day of successful meetings.

My room was spacious and comprised of a working space, armchairs, WiFi, as well as a big bathroom with useful amenities. Something that really impressed me was the in-room touch pad which controlled lighting and allowed me to assign the ‘do not disturb’ sign from the confines of my bed.

Suitable for: Business / Leisure / Families

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NEWS Exhibition Calendar September 2-4

CIBTM, Beijing, China www.cibtm.com •

September 24-27

IFTM Top Resa, Paris, France www.iftm.fr

September 28-30

ME Spa Awards, Dubai, UAE www.thehotelshow.com •

October 5-8

World Routes, Las Vegas, USA www.routesonline.com •

October 15-17

IMEX America, Las Vegas, USA www.imexamerica.com •

October 23-25

ITB Asia, Singapore www.itb-asia.com/en •

November 2-4

Saudi Conventions & Exhibitions Forum, Jeddah, KSA www.saudicef.com •

November 4-7

WTM, London, UK www.wtmlondon.com • •

• TTG Middle East & North Africa will be available at these shows • ttgmena luxury will be available at these shows

Flagship brand expands in Turkey yndham Hotel Group announced the addition of two new Wyndham Hotels and Resorts properties in Turkey via franchise agreements with Özdilek Otel Turizm sletmeciligi Ve Ticaret Limited Sirketi, a company belonging to the Özdilek Holding group.

Property welcomes extensive royal suite

Özdilek Otel Turizm sletmeciligi Ve Ticaret Limited Sirketi also signed an agreement for Wyndham Istanbul Levent, set to be the country’s fourth Wyndham hotel, to open in 2014.

Senior vice president and managing director – Europe, Middle East and Africa, WyndThe royal suite includes a Steinway grand piano as well as an expansive dining room

Growing our flagship Wyndham Hotels and Resorts brand is a key part of our strategy.

The recently opened fivestar, 219-room Wyndham Izmir Özdilek is the first Wyndham hotel in the country to open outside Istanbul.

ham Hotel Group, Rui Barros said: “Growing our flagship Wyndham Hotels and Resorts brand is a key part of our strategy."

The St. Regis Saadiyat Island Resort, Abu Dhabi, has recently revealed the resort’s flagship royal suite.

The suite spans 2,100m2 boasting four bedrooms, with the duplex occupying the top two floors of the resort’s west wing.

Deputy managing director, Tourism Development & Investment Company (the owner and developer of the resort), Ali Al Hammadi

said: “The launch of the royal suite completes The St. Regis Saadiyat Island Resort, an address that has fast evolved to become one of the city’s popular leisure destinations.”

The master bedroom comes with a private balcony and ocean views. Other features include a spacious ocean-facing bathroom, an expansive walk-in closet as well as dressing area.

Luxury group makes Chinese debut

The property offers rooms varying in size from 35m2 to 150m2

Dusit Fudu Hotels and Resorts, the joint venture hotel management company between Dusit International and Changzhou Qiao Yu Group, has announced the opening of dusitD2 Fudu Binhu Hotel Changzhou in Jiangsu Province, China.

The soft opening of dusitD2 Fudu Binhu Hotel Changzhou marks Dusit Fudu Hotels and Resorts’ first project in China, as well as the first Dusit-branded hotel to

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open in the country.

The hotel, located in the Wujin Hi-Tech industrial zone, features rooms with floor-toceiling windows overlooking the adjacent lake; from 35m2 to 150m2 in size.

The property also offers guests three dining outlets including: Tian Xiang Lou Chinese Restaurant; Coffee Garden; and Deli House.

Catering to conference and event planners, dusitD2 Fudu Binhu Hotel Changzhou

provides a 518m2 pillar-free grand ballroom, four multifunction rooms as well as a 100m2 foyer.

Chairman, Dusit Fudu Hotels and Resorts, Chen Li Bin commented: “We are proud to present dusitD2 Fudu Binhu Hotel Changzhou, the very first of many properties to come under the Dusit Fudu Hotels and Resorts management company. We look forward to developing the Dusit brands here."

NEWS

Tourism continues on A chic reflection of positive path Parisian style atar Tourism Authority (QTA) has released figures illustrating that the country’s tourism industry is continuing on a strong upward trajectory.

The data released in QTA's Q2 (April–June) 2013 report compared performance to the same quarter in 2012, with key indicators of the tourism sector demonstrating improvement and growth from the previous year, during the same period.

The hotel occupancy rate increased from an average of 58 per cent to 67 per cent, despite there being a 4.5 per cent increase in the number of rooms available.

Total revenue in four- and five-star hotels increased by $42.8 million with a hefty 20 per cent increase in revenue at five-star hotels alone.

Hefty growth figures for Abu Dhabi

InterContinental Hotels Group (IHG) has signed a management agreement with Société Foncière Lyonnaise (SFL) for the development of Hotel Indigo Paris – Opera, France.

The property, currently trading under an existing brand, is set to undergo major renovation and refurbishment to open as a 57-room Hotel Indigo in 2014.

Located a few steps from Opera Garnier and the InterContinental Paris Le Grand, the property is owned by SFL, one of the largest real estate owners in France.

Qatar is increasing its room capacity with the construction of new hotels The total number of hotels under construction has increased to 121 properties in Q2 of 2013 from 110 at the end of 2012, with a total of 20,955 rooms expected to be delivered.

Chairman, QTA, HE Issa Mohammed Al-Mohannadi said: "We are witnessing strong growth in all aspects of Qatar's tourism sector. "

It’s a fantastic opportunity to showcase the Hotel Indigo brand in a flagship location.

Each Hotel Indigo features a bar and restaurant that is open to both guests and locals. All Hotel Indigo properties in Europe also offer free WiFi throughout the hotel as a brand standard, as well as 24-hour room service.

Director of development–France and North Africa, IHG, Brice Marguet said: “This is our first managed Hotel Indigo in Europe and we are delighted to be working with SFL on this property. It’s a fantastic opportunity to showcase the Hotel Indigo brand in a flagship location."

Britain marks record visitors VisitBritain has welcomed a record May along with noteworthy spend results for the first five months of 2013.

The latest figures from the ONS International Passenger Survey show a four per cent rise in the number of May visits and a five per cent rise in spend, following a two per cent rise in the first five months along with a double digit 10 per cent spike in cash generated.

This makes the $11 billion generated in the first five months of 2013 an all-time record.

May also saw a record number of visits with 3.08 million tourists experiencing Britain, surpassing the previous destination's best held since 2008.

This year was also considered the best start to a year since 2008, witnessing a record high for holiday visitors with 1.35 million holidaying in May, seven per cent higher

than 2012.

The IPS figures point towards record levels of visits continuing from ‘Rest of World’ markets (those outside Europe/North America), with visits 10 per cent higher in May alone and nine per cent higher in 2013 thus far.

Director of strategy and communications, VisitBritain, Patricia Yates said: “The Olympic bounce has well and truly sprung with the best start to a year since 2008. This has seen us achieve record breaking spend figures for 2013 to date and record visitor numbers for May."

TCA Abu Dhabi revealed that guests visiting the emirate are staying longer There has been a 12 per cent surge in guest numbers staying in Abu Dhabi’s 145 hotels and hotel apartments for H1 of this year, in comparison to the first six months of 2012, according to the figures recently released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

It has also emphasised that guests in the emirate are staying longer, with significant increases in hotel

Airlines event reports strong participation for this year More than 215 airlines have already confirmed their participation at World Routes with attendance seven per cent up year-onyear compared with last year’s event in Abu Dhabi, which witnessed over 650 airline delegates participating.

The 19th World Route Development Forum is scheduled to take place on October 5-8, 2013 and is co-hosted by Las Vegas Convention & Visitors Authority (LVCVA) and Las Vegas McCarran International Airport. This is the first time that a Routes event has taken place in the US.

from Japan.

From Europe, Air France is to attend as will the Lufthansa Group, with British Airways, KLM, Alitalia and SAS amongst the other major airlines signed up. The Middle East contingent is led by Emirates Airline, Etihad Airways, Qatar Airways and Oman Air, plus Royal Jordanian – which has not attended in several years.

Airline relations director, Routes, Paul Winfield said: “Moving ahead to Las Vegas, we expect to see more airlines confirm their presence.”

Moving ahead to Las Vegas, we expect to see more airlines confirm their presence.

There is a strong presence of North American based carriers signed up including United, Delta, American and US Airways (ahead of the Q3 merger).

Registrations have also been received from four Chinese carriers: China Southern, Hainan Airlines, Air China and China Eastern, whilst ANA, as well as JAL, are to be present

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occupancies in addition to revenues.

During the first half of 2013, about 1,333,339 guests checked into Abu Dhabi accommodation, delivering 4,226,604 guest nights – a rise of 25 per cent on 2012.

On average, guests stayed 3.17 nights. This is up 12 per cent on last year, meaning an occupancy rate of 71 per cent - up eight per cent on 2012.

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Royal Jordanian and Virgin Australia, who have not attended for some years, have confirmed their attendance

DESTINATION OMAN

Timely Innovations As Oman rises in popularity and becomes a much sought after destination among travel enthusiasts, Tatiana Tsierkezou reports from the Sultanate as to how industry-wide efforts are being made to boost the country's touristic appeal globally

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he mountainous Sultanate of Oman, overflowing with generosity and genuine hospitality, comprises of a prosperous tourism industry, which is soon to be enhanced to accommodate and welcome all categories of tourists.

“Preservation of the culture is extremely important to its local residents and I truly believe that guests enjoy the experience of visiting the Sultanate with its simplicity,” director of sales & marketing, The Chedi Muscat, Simone Broekhaar told TTG. Maintaining its identity, not only through its many cultural offerings, including cuisine and tourist attractions, but even in its unique and identifiable architecture and Omanisation, Oman is yearning to further appeal to the MENA as well as international traveller, and is slowly but surely upping its tourism game.

With numerous ground-breaking developments in the pipeline, including new properties and infrastructural developments, general manager, Ibis Muscat, Sebastien Vincent enthused to TTG: “Oman remains a hidden jewel known by the connoisseur, but soon it will be revealed to a larger audience and will create a new buzz.”

General manager, Al Bustan Palace, A Ritz-Carlton Hotel, Bernard Viola, expanding on this, stated: “There is huge interest in Oman because of what it has to offer: an authentic Arabian experience. More large firms from across the region, particularly the UAE, are utilising Oman because it is close by. Oman also provides a fascinating getaway with a range of outdoor activities to choose from, making it ideal for incentive or team building exercises."

Viola continued: “Its coastline ranks among the most

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beautiful in the world with scenery ranging from magnificent beaches leading to fertile plains, spectacular mountains, markets and spices, cobalt blue skies, camels, frankincense and myrrh.”

As for feeder markets, the Sultanate of Oman welcomes a global, eclectic spread due to its ability to cater to all tourists, and of course its cultural appeal.

“We continue to expand our network in key feeder markets, such as the UK, France, Germany and the GCC,” said director of sales and marketing, InterContinental Muscat, Dorien Smit.

Other growing feeder markets include India and China, while Oman has a view to attract the likes of Italy, Australia and New Zealand. Omani hotels also rely heavily on the local market, specifically during the tamer summer months and during Ramadan and Eid. PRODUCTIVE DEVELOPMENTS With the tourism industry ever-evolving, in July 2013 Muscat recorded a 10 per cent increase in tourists compared to last year’s corresponding month. With this in mind, the tourism sector is striving to broaden its horizons.

Director of sales & marketing, Millennium Resort Mussannah, Hassan Al Jawhari explained to TTG: “The tourism industry in Oman has continued to grow in recent years.

Infrastructure throughout the country has been developed, with major investment made in diversifying the economy and stimulating private sector growth. To this end, the growth of industrial areas and tourism has been facilitated by more hotels, trade routes and opportunities. As these areas are

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becoming complete, tourists and business visitors are expected to grow.”

Adding to this, Oman Ministry of Tourism exclusively revealed to TTG the Sultanate’s new initiatives, highlighting that the year 2017 is expected to be a major transitional period for Oman, with two airports, one in Muscat (the brand new Muscat International Airport terminal) and one in Salalah, expected to be operating fully by then.

Smit told TTG: “The new international airport terminal has the capacity to host up to 12 million passengers. To complement this, Oman is also developing the Oman Conference and Exhibition Centre, benefiting from the second largest auditorium in the GCC. The location will benefit from hotels, one of which will be Crowne Plaza, part of the InterContinental Hotels Group. For InterContinental Muscat we see these as positive opportunities which will help shape our business in the future.”

Also in the pipeline are various port developments, expected to attract cruising tourists to the region.

“The port industry is also developing in Ad Duqm, whether for commercial purposes or for the boating industry to accommodate larger ships and cruiseliners, and also further expanding the leisure side with new marinas. Some of the best beaches or creeks are only accessible by boat and some priviliged boating aficionados will understand what I mean by secluded or wonderful sites,” Vincent declared.

BENEFICIAL ENHANCEMENT With the adoption of these new transportation links, it is anticipated that the country will invite airlines to expand and

DESTINATION OMAN

enhance more routes from Europe, America and Asia, thus targeting an array of diverse new markets.

Commenting on the effects of these developments, and Ibis Muscat specifically, Vincent further noted: “These developments will create new opportunities for the entire tourism sector. We will be able to reach more customers, attract new tourists and be known in new destinations.

“By reaching a destination where the brand is already known, our entire marketing becomes easier as the guest’s choice will already be made due to the past and current brand awareness in other countries. We feel that tourism is one of the priorities in Oman and future projects are made around it,” he added.

Marketing and communications manager, Al Nahda Resort & Spa, Kate Jones highlighted the fact that these developments will have a positive effect: “The investment in the infrastructure of the country can only serve to increase the impact on the tourism industry as there will be additional facilities and attractions to offer visitors, along with improved and enlarged gateways.”

Emphasising his gratitude for the activities of Oman Ministry of Tourism was chief operating officer, Oman Hotels & Tourism, Srinith De Silva, who exclusively stated: “We are most appreciative of the efforts of the Oman Ministry of Tourism for placing the focus for the future on boosting tourism, and we are most excited at the planned investments, developments and improvements in the infrastructure all over the Sultanate.

“Of course, we expect with these developments that not only will the tourism industry boom but, also generally business in Oman in terms of trade, projects and more will. With the major expansion of Muscat International Airport and the addition of new airports, we are confident that not only our properties, but

SURGING NUMBERS

Oman has positioned itself as a top destination in the MENA region, hosting premium quality hotels and resorts along with excellent facilities. the hotel and travel industry in Oman will flourish,” he told TTG. De Silva revealed that Oman Hotels & Tourism is working hand-in-hand with local destination management companies to support Oman Ministry of Tourism and to promote Oman as a destination, with a view of expanding business and attracting eastern and western European markets, as well as the Asian market – more specifically, India and China.

Moreover, Oman Ministry of Tourism revealed to TTG that the Sultanate is increasing its focus on the MICE industry due to a considerable increase in business events. Other areas of focus include leisure, with the Sultanate honing in on its golf offering.

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It appears that the fruits of this expansion of its tourism product have already begun to emerge.

Alpen Capital’s 2012 GCC Hospitality Industry Report – released last October, reported that tourist arrivals into Oman are expected to grow at a CAGR of 5.7 per cent between now and 2022. The report additionally revealed that the Oman Ministry of Tourism is striving to increase the GDP contribution of tourism from two per cent in 2011 to approximately 3.5 per cent in 2015.

Adding to this, occupancy rates are predicted to increase from 53 per cent from back in 2011 to 58.6 per cent by 2016.

Average daily rates are also expected to benefit from these strengthened occupancy rates, set to increase from $245 in 2011 to $258.9 by 2016. In conclusion, the hospitality market is forecast to grow at a CAGR of 8.6 per cent between the year 2011 and 2016.

Director of sales and marketing, Six Senses Zighy Bay, Jad Frem said: “Oman has positioned itself as a top destination in the MENA region, hosting premium quality hotels and resorts, excellent facilities, unique scenery and a rich history. The destination is a perfect fit for families, sun–seekers as well as those looking for some cultural insight into the region. As the slogan of the Oman Tourism board says, indeed 'beauty has an address'."

Vincent added to this: “I believe that once you discover Oman, you would not hesitate to come back and would look forward to planning your next visit. The challenge today remains how to convince or attract potential first-timers to select Oman.

Culture, heritage, sea, mountains and the unique touch of the Omanis would remain my key words as to why to visit Oman."

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DESTINATION OMAN

Fuelling better business at marina

The fuelling station is set to benefit visitors to the marina Oman’s yachting destination, Almouj Marina, which is situated on The Wave Muscat development, has recently opened a fuelling station in partnership with Oman Oil Marketing Company (omanoil), granting visitors to the marina added benefits.

The fuelling station was adopted to serve Almouj Marina’s customers with convenience, providing both diesel and benzene fuels.

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The destination, managed

by Mourjan Marinas, offers comfortable amenities and state-of-the-art facilities. It is also home to Oman Sail sailing school.

Deputy CEO, The Wave Muscat, Abdullah bin Khamis Al Shidi, commenting on this news said: “This is an important step in enhancing the services on offer at the marina – the heart of The Wave, Muscat community.”

Mall to undergo developments ith over $130 million invested in it, Muscat Grand Mall is due to welcome further expansion plans that are set to be completed by Tilal Development Company – an Omani real estate company.

The new development is expected to house 100 new retail outlets in 30,000m² of additional mall space, bringing fresh global brands to Oman and taking the total number of stores to 250. The growth plans also include doubling the parking space area, expanding the entertainment options and creating a new retail and lifestyle destination in the Sultanate.

Board member, Tilal Development Company, Abdul Rahman Barham remarked: "It gives us great pride to announce the second phase of Muscat Grand Mall, which will give customers the opportunity to experience a retail destination of international standards. Investments will be made towards raising the profile of the mall, as well as creating a world class shopping and entertainment destination for the people of Oman.

"The first phase of the project has been completed with over 90 per cent of the retail and residential spaces already sold," he added.

Barham further explained: "In addition, the expansion will create increased employment opportunities for Omanis and will also be a mechanism through which we can support small and medium enterprises."

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Expanding portfolio to service Salalah Rotana Jet has launched three non-stop flights a week between Abu Dhabi Al Bateen Airport and Salalah, which are set to run until the end of September.

"As a customer-driven airline, Rotana Jet is glad to facilitate this much needed connectivity between Abu Dhabi Al Bateen Airport and Salalah,” noted commercial and planning director, Rotana Jet, Rajendran Vellapalath.

“Non-stop flights to Salalah offer passengers travelling from the UAE with yet another unique holiday option to experience and we believe will create a wide range of new options for the tourism and business sectors," Vellapalath added.

This will create a wide range of options for the tourism and business sector.

Serviced by an Embraer Jet aircraft, flights operate between Al Bateen Airport in Abu Dhabi and Salalah on Tuesdays, Thursdays and Saturdays. The Abu Dhabi – Salalah flights depart Abu Dhabi Al Bateen Airport at 15:30 and arrive at Salalah International Airport at 17:30. The return flights will depart Salalah International Airport on the same days at 18:15 and arrive at Abu Dhabi Al Bateen Airport at 19:55.

DESTINATION OMAN

An assured outlook on the future of the Sultanate

A seamless experience for premium customers

journey by car.

Park Inn Muscat has also been focusing on different markets. We have noticed an increase of interest from the Italian market.

Also, a special charter has been negotiated in Australia and Germany.

General manager, Park Inn by Radisson Muscat, Rabih Zein commented exclusively to TTG about the property’s updates and the future of Oman

TTG: What is Park Inn looking to promote in 2014?

Park Inn Muscat hotel will continue to promote almost everything that includes accommodation. Our MICE strategy will depend on our service and staff. This is what separates us from others. We train our staff to provide the best customer service that our guests will remember.

In 2014, we additionally have plans to expand our three meeting rooms through partition, to obtain and host bigger groups with room accommodation and meetings, especially for the government sector.

TTG: Who is visiting Park Inn and where are they coming from?

Oman is very accessible from Dubai – it is reachable by a one hour flight or a four hour

TTG: With exciting transportation development plans in the pipeline, what effect do you feel this will have on the tourism industry of Oman?

The outcome of the new developments in Oman will depend on how the tourism section promotes it. Development of the new airport with new flight destinations will bring in new tourists. The Ministry of Tourism is doing a fantastic job with promoting the country and increasing its attractiveness. It is additionally focusing on business tourism. Some future companies, such as corporate and oil fields, are the main markets. Airport and port expansion, the opening of Royal Opera House Muscat, building of a new congress centre and the opening of Oman Convention and Exhibition Centre, highlight the fact that Oman is targeting the meetings industry more.

TTG: Why do you think Oman is an ideal tourism destination?

Oman is a promising country providing different kinds of tourism. Our hospitality offerings provide the quality to secure the loyalty of tourists to make their visit not the first and neither the last.

TTG: Is there any exclusive news that you can share?

There are three upcoming Carlson Rezidor hotels to launch in Oman: Radisson Blu Sohar; Park Inn by Radisson in Duqum as well as Missoni Hotel.

The airline has acquired the new lounges to provide premium customers with a smooth experience

Oman Air has announced the launch of its new first class and business class check-in lounge at Muscat International Airport.

With a soft launch taking place earlier in the year, the new facility has been adopted to provide premium customers with a smooth and refined start to the Oman Air passenger experience.

With its own entrance and lounge area, as well as its own dedicated staff and fast-track security clearance and baggage drop, the brand new check-in service eliminates waiting time. It is additionally only a short walk from the airline’s first class and business class lounges.

Chairman, executive committee, Oman Air, HE Salim bin Nasser enthused: “We are pleased to announce the formal opening of Oman Air’s new first class and business class check-in lounge at Muscat International Airport.

outstanding personal service, this new facility provides a perfect introduction to Oman Air’s award-winning passenger experience.”

CEO, Oman Air, Wayne Pearce said: “The new checkin lounge provides a gateway

This new facility provides a perfect introduction to Oman Air’s passenger experience.

By providing this exclusive start to our premium customers’ journeys, supported by

to our outstanding inflight experience, which has scooped international awards.”

Oman welcomes services to India ndia’s low cost airline, SpiceJet, in partnership with Khimji’s House of Travel (KHOT) – a tour operator in Oman, has launched three weekly non-stop flights between Muscat and Ahmedabad, India.

Senior divisional manager, Khimji’s House of Travel – GSA for SpiceJet in Oman, Cashio Vettom declared: "The nonstop flight to the city of Ahmedabad will be of great convenience not only to those travelling to that city but also to those going onward to the surrounding cities like Bhuj, Mandvi, Bhavnagar, Jamnagar, Junagadh, Surat, Vadodara, Rajkot and also Udaipur, Mt Abu and Banswara in bordering Rajasthan.

“The travel trade in Oman as well as the general public will see this as an attractive new option for those wanting to fly to western India and onward," Vettom added.

Director, Khimji Ramdas Group, Pankaj Khimji said: "Trade along with cultural ties between the western Indian state of Gujarat and the Sultanate of Oman goes back over thousands of years, and continues to thrive even to this day.

The flights will benefit the business community.

"The flights will definitely benefit the business community on both sides and lead to even stronger relations between India and the Sultanate of Oman," Khimji further outlined.

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ON LOCATION NORTHERN EMIRATES Resort, which is planned to be a 442-room property, is due to open on the cluster of Al Marjan islands.

The massive increase in room inventory was also touched upon by general manager, The Cove Rotana Resort – Ras Al Khaimah, Andreas Mueller, who explained to TTG: “Ras Al Khaimah will see a substantial increase in room inventory from the last quarter of 2013 and during 2014. Whilst this will add pressure to the already competitive environment, there is also a silver lining in this as the destination will get increased recognition as a major player.”

Distinctive charm

DIVERSE TREASURES The Northern Emirates are picking up the pace and looking to utilise their many natural attractions such as culture and outdoor activities to make known their tourism offering. From the ground, Natalie Hami explores how they are achieving this

F

rom cultural events to heritage, cruising, horseback riding, diving and sailing, Sharjah, Ajman, Ras Al Khaimah and Fujairah are emirates which are all expanding and growing their tourism product in their own right; however all with very different offerings.

They each aspire to have their tourism product appreciated for its own uniqueness and charm. All four of these emirates are utilising these merits to the utmost, with most properties teaming up with their local tourism boards to truly maximise on that offering.

So how is tourism fairing for these small yet intriguing and culturally-astute emirates and how do they envision the future? Most significantly, how are they utilising their tourism product to capture visitor markets?

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Adventure paradise Boasting a wealth of touristic offerings is the emirate of Ras Al Khaimah; indelibly different from Ajman and Sharjah, it plays host to travellers looking for a mix of outdoor activities and relaxation.

Director, Ras Al Khaimah Tourism Development Authority, Khalid Motik revealed to TTG that the location’s unique features include being just 45 minutes from Dubai International Airport as well as having the combination of mountains, desert plains, nature reserves and 64km of coastline.

“Our tourism offering plays to that strength and pairs it with premium hotels and resorts, attracting tourists who are looking for a holiday that can provide both outdoor adventure in addition to luxurious relaxation.

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“So we really offer a full package experience: world class spas; fine dining; premium luxury accommodation; a beautiful landscape; and activities ranging from water sports such as snorkelling, diving, kayaking through mangroves, parasailing, fishing, sailing, banana boating, microlight flying and golfing, sea cruises, falcon shows, archery, horseback riding, desert safaris, mountain climbing and historical tours,” he added.

He also stated that the emirate is looking forward to a number of hotel openings on Marjan Island including the 657-key Rixos Bab Al Bahr Resort, which is set to be the largest all inclusive resort in the UAE; 315-room Marjan Island Resort & Spa; 265-room Santorini Hotel, a part of The Bin Majid Group; and the 484-key DoubleTree by Hilton Resort, Marjan Island. In 2015, the UAE’s first Crowne Plaza ttgmena.com

Set to impress, the emirate of Fujairah also offers a somewhat specialised experience, with much to experience by travellers looking to enjoy outdoor activities.

“Some of the best snorkelling and scuba diving in the UAE can be found at Fujairah.

Other water sports such as swimming, yachting, water surfing and deep-sea fishing attract tourists throughout the year,” said general manager, Iberotel Miramar Al Aqah Beach Resort, Ashraf Helmy.

With such natural attractions to take advantage of, general manager, Radisson Blu Resort Fujairah, Janet Fitzner explained to TTG how the property utilises its 500m stretch of private beach.

“With a 500m long private beach, we have the capacity to offer up to 600 people in a private tent.”

This somewhat quiet but rising emirate has much on the horizon, according to urban planner, Ramboll Middle East, Hayley Phillips.

“The Fujairah emirate is currently in the process of creating a new Master Plan for the emirate. The Master Plan seeks to accomplish sustainable development, in light of the accelerating growth in terms of economy, industry and tourism. The aim is to achieve this through establishing effective infrastructure and development codes which are balanced and environment–friendly.”

Ramboll was awarded the contract to develop the Master Plan for the emirate.

She also pointed out that the plan is to focus on the sea town of Dibba, tourism hotspots around Aqah Beach and the major Port City of Fujairah.

Growing strength Meanwhile, Sharjah's developments have already proved fruitful with its half year tourist figures showing just how popular the emirate has become.

Sharjah Commerce and Tourism Development Authority (SCTDA) recently released figures recording a surge in tourist numbers in the first half of 2013. The statistics released place the hotel occupancy in the emirate at more than 71 per cent, compared to 66 per cent the previous year.

With a total number of 951,592 guests staying in the emirate’s 103 hotel establishments (48 hotels and 55 hotel apartments), an overall rise of nine per cent in guest numbers was registered.

ON LOCATION NORTHERN EMIRATES Chairman, SCTDA, Mohamed Ali Al Noman said: “This year, we have stepped up our efforts to target local, regional and international tourism markets. The Sharjah Light Festival, held in February this year, celebrating the emirate’s magnificent monuments and landmarks, attracted a great number of visitors. The emirate hosted this year as well Sharjah Biennial for two months alongside Sharjah Heritage Days, Sharjah Festival Days and Sharjah Spring Promotions.”

Al Noman added: “The half-yearly statistics results put great responsibility on us to work public and private sectors to expand tourism activities that boost the emirate’s economy by enhancing the coordination between different tourism sector players in the emirate.”

Referring to various tourism sectors coming together, along with certain emirates working side by side, Sharjah Investment and Development Authority (Shurooq) was recently visited by a delegation from Ajman Municipality and Planning Department with a view to exploring possible avenues of cooperation and joint work. They also exchanged views on jointly developing expertise in the area of tourism and ways to attract investors.

The significance of various sectors of the tourism industry coming together within the emirate was also touched upon by general manager, Hilton Sharjah, Richard Gosling, who shared exclusively to TTG: “We leverage our promotional activities alongside Sharjah Commerce and Tourism Development Authority and Sharjah Investment and Development Authority to attract people to the destination, as well as our hotel.

“We work closely with these authorities to promote Sharjah through several sponsorship programmes. In our first four months of operation, Hilton Sharjah combined its efforts with the Sharjah Commerce and Tourism Development Authority to take part in the GCC Road Show and the Arabian Travel Market

Ras Al Khaimah will see a substantial increase in room inventory. in Dubai,” he added.

According to Gosling, Sharjah is famous for its tradition, museums, deserts, lagoons and easily accessible beaches.

Director of sales and marketing, Oceanic Khorfakkan Resort and Spa, Emad Saeed exclusively told TTG of Sharjah’s exceptional and unrivalled charms: “Sharjah is unique among all emirates in that it is has beachfronts on both the Gulf and Indian Ocean. Khorfakkan is a very special bay with access to some of the UAE's best scenery.”

Rising proud The nearby emirate of Ajman, located just 10km from Sharjah, equally has much to offer from the Ajman museum, for visitors looking to enjoy the emirate’s history, to its whitesand beaches.

Group general manager (responsible for Ajman and Dubai), Tulip Inn, Arun Kumar enlightened TTG on the emirate's numerous benefits: “Ajman is a fast developing emirate, and is perfectly situated on the Gulf shore. Its location is surely a

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perfect place to stay away from urban life and just purely enjoy the warm sunny beaches and experience friendly hospitality than anywhere else.”

However, despite being one of the smallest emirates, Ajman is expanding, especially with regard to hotel occupancy.

According to general manager, Ramada Hotel & Suites Ajman, Iftikhar Hamdani, Ramada Beach Ajman has recently opened on the Ajman Corniche, adding to the emirate’s room availability. He was also particularly optimistic about Ramada Hotel & Suites Ajman’s continued impressive occupancy rate.

“We will continue leading the Northern Emirates in terms of occupancy and will remain on top of the ladder this year too, our forecast for the rest of the year is 95 per cent.”

A similar optimism was reiterated by executive assistant manager in charge of business development, The Ajman Palace, Christian Huschka, who said: “Occupancies are expected to grow from September onwards, as the beach upgrade is finished in August and theupcoming season begins. Strengthened awareness of TheAjman Palace, combined with increased exposure with our business partners in the travel trade, shall result in an expected high number of bookings."

The confirmation of this well-placed optimism is in the figures recently released by Ajman Tourism Development. The emirate includes 34 hotel establishments: 13 hotels and 21 hotel apartments and during 2012 occupancy rates in hotels reached 55 per cent, compared to 51 per cent in 2011, while occupancy in hotel apartments was around 60 per cent in 2012, compared to 56 per cent in 2011.

Further to Ajman's development, head of tourism events section, Ajman Tourism Development Department, Mona Al Ali told TTG that looking ahead, besides being a family destination they are also targeting corporate.

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ON LOCATION NORTHERN EMIRATES

Airline announces network growth Ras Al Khaimah’s national airline, RAK Airways, has recently launched a number of new destinations, in a bid to reach 40 destinations by 2015.

The carrier launched Islamabad, Pakistan and Amman, Jordan, as well as expansion of its current fleet.

President, RAK Airways, Murabit Al Sawaf said: “With our entry into Jordan, through the Amman launch, we have made our first entry into Levant region and I must say that with this interesting destination launch we have opened a very important travel option for leisure travellers from UAE to experience the beauty of Petra, which is indeed the highlight of Jordan.”

He added: “The addition of the two new August routes has helped us achieve 11 destinations out of 40 and very soon we will announce more entry points into KSA which is one of the key inbound tourism and investor markets into Northern Emirates.”

Renovations boost hotel offerings ceanic Khorfakkan Resort and Spa has reopened following a renovation, which director of sales and marketing, Oceanic Khorfakkan Resort and Spa, Emad Saeed revealed to TTG would bolster the hotel’s offering as well as the general surrounding area.

These improvements firmly position the hotel at a new level and raise the level of quality in Khorfakkan.

“We were delighted to reopen the Oceanic Khorfakkan Resort and Spa in June of this year following extensive renovation. The new hotel has been completely transformed, extending the beach

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area and adding villas, an additional restaurant, ballroom and top class diving centre.”

Saeed added: “These improvements firmly position the hotel at a new level and raise the level of quality in Khorfakkan.”

According to Saeed, the property has been particu-

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larly well received since its reopening. He expects these positive results to continue once other amendments are made, now in the pipeline, including making its diving centre fully operational.

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Prestigious brand forays in RAK

The luxury property offers an 18-hole championship golf course along with a 350m private beach Waldorf Astoria Hotels & Resorts has announced the opening of Waldorf Astoria Ras Al Khaimah, the brand’s first hotel in the UAE. The 346-room Waldorf Astoria Ras Al Khaimah includes a number of features and services such as a firstclass 18-hole championship golf course, a 350m private beach, a state-of-the-art spa and six exclusive dining and entertainment venues.

“Across the globe, Waldorf

Astoria Hotels & Resorts are known for timeless elegance, inspirational environments as well as the extraordinary experiences provided to guests each day,” said global head of luxury and lifestyle brands, Hilton Worldwide, John Vanderslice.

It will also include two of Waldorf Astoria’s brand signatures: a grand lobby clock and Peacock Alley, a public area dedicated to the renowned dining area.

ON LOCATION NORTHERN EMIRATES

Setting standards in Ajman

MICE facilities face Well-placed optimism for future extensive makeover

The Ajman Palace has been the first hotel to be awarded with the five-star classification, based on the criteria of the official classification by the Ajman Tourism Development Department (ATDD) which started the project in the hotel recently.

General manager, The Ajman Palace, Roland Obermeier said: “We are delighted that The Ajman Palace has been honoured as being the first hotel reviewed and getting classified by the ATDD and receiving the five-star rating.”

He added: “This recognition is an amazing reward to our dedicated team of professionals who work every day wholeheartedly in order to be ‘creating moments to write home about.’”

The property boasts 254 rooms, suites and serviced residences along with a range of restaurants.

oncorde by Mourouj Fujairah has recently revealed to TTG how the hotel has been excelling during 2013 as well as its forecasts for the future.

General manager, Concorde by Mourouj Fujairah, Mohamed Fekry commented to TTG: “Our business in 2013 had an increase of 15 per cent; better than last year.”

He added: “As for the forecasts, we are expecting an increase of seven per cent by 2014 as we are planning to improve our facilities and services next year.”

Referring to the markets that they cater to, Fekry explained that their feeder markets are mostly local guests, expatriates and GCC nationals, however they are also currently seeing an increase from the Asian market.

We are expecting an increase of seven per cent by 2014.

The Ajman Palace is a 254-room property

Earlier this year, the property also joined Mourouj Hospitality Management. Commenting on this Fekry explained to TTG: “This is indeed a good opportunity for us to enhance our company profile."

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The property has also recently upgraded its rooms Iberotel Miramar Al Aqah Beach Resort in Fujairah is currently renovating its ballroom for events and meetings and is set to be completed by the end of October 2013, it exclusively revealed to TTG. General manager, Iberotel Miramar Al Aqah Beach Resort, Ashraf Helmy confirmed: "We are in the process of renovating the hotel ballroom for events and meeting. The extension will include three big conference rooms in total, a

wedding hall, meeting rooms and two coffee break rooms.”

According to Helmy, the extension to the hotel is expected to enable companies to hold events and meetings whilst staying in the five-star property.

Commenting on the opportunities available for weddings he said: “We are promoting our wedding ballroom, this is a great opportunity for couples to have a beach wedding and later on a reception."

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ON LOCATION NORTHERN EMIRATES

Recognised for excellence in RAK Hilton Ras Al Khaimah Resort & Spa has been highlighted as one of the top 100 partner hotels in the world by RTK Travel Agencies, considered a co-operation of the best travel agencies in Germany.

Country manager – Ras Al Khaimah, Hilton Worldwide, Mohab Ghali said: "It's a great honour to be chosen among so many properties as one the best hotels in the world by German travel agencies.”

The RTK is Europe's biggest travel agencies cooperation with about 3,500 travel agencies.

“This recognition rewards our team members in their efforts to maintain excellence at Hilton Ras Al Khaimah Resort & Spa,” added Ghali.

It's a great honour to be chosen among so many properties .

Each year, German tourism professionals reward the most revered hotels in the world based on certain criteria, such as distribution friendliness, high quality or customer focus.

The recognition is to be marked during an annual congress in Berlin from October 3 to 6, 2013.

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Emirate set for an exciting 2014 as Al Khaimah Tourism Development Authority recently revealed to TTG which developments it is looking forward to for the remainder of 2013, as well as 2014.

Director, Ras Al Khaimah Tourism Development Authority, Khalid Motik told TTG: “Looking forward to 2014, Ras Al Khaimah Tourism Development Authority will continue to build on the emirate’s tourism infrastructure both by encouraging international investment and by developing local talent and business opportunities.”

According to Motik, their activity spans hospitality training programmers, the coordination of joint initiatives with key travel industry players, representing the emirate at trade shows as well as developing compelling marketing and investor collateral.

Ras Al Khaimah Tourism Development Authority is also looking to take part in key exhibitions, in a bid to further promote itself.

“During the second half of 2013, Ras Al Khaimah Tourism Development Authority is set to be representing the emirate in September at St. Petersburg Travel Forum, at Leisure Moscow.

"We will be attending Leisure Astana for the first time and in November Ras Al Khaimah TDA will attend World Travel Market in London with a dedicated Ras Al Khaimah exhibition booth,” he added.

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Sharjah hotel benefits from refurbishment

The hotel has been extensively renovated along with enhancing a number of outdoor activities

Radisson Blu Resort Sharjah recently revealed to TTG that it is undergoing a refurbishment on its ninth and 10th floors as well as 20 cabanas, expected to be finished by October 20, 2013.

This follows a refurbishment on a total of 212 of its rooms in 2012.

“Radisson Blu Resort Sharjah underwent a soft refurbishment of 212 rooms, in the year 2012, and suites to

improve the overall quality and ambience of the hotel,” general manager, Radisson Blu Resort Sharjah, Basel Talal told TTG. He added: “Now we are doing a refurbishment of the ninth and 10th floor and 20 cabanas, and these would be completed by October 2013.”

Talal noted that the refurbishment of rooms is being carried out in stages using a floor by floor approach.

ANALYSIS AIRLINES

Each airline in the region has its own unique selling points, giving the discerning travellers a savvy travelling culture. reflecting an increase of 15.9 per cent over the previous year.

Meanwhile, low cost carrier flydubai has experienced an increase of 52 per cent in passenger numbers (5.1 million) in 2012 compared with the previous year. CEO, flydubai, Ghaith Al Ghaith told TTG: “Middle East-based airlines currently account for eight per cent of the global air transport industry and we are certain that this is set to grow. The region has the greatest number of aircraft on order in the world to match an ever-increasing demand.”

Ras Al Khaimah’s national carrier, RAK Airways, also reported passenger growth of 300,000 in 2012 and in Q1 of 2013, the passenger numbers increased to 40 per cent. The airline plans to continue its expansion into Saudia Arabia.

President, RAK Airways, Murabit Al Sawaf explained to TTG how regional airlines can continue to flourish alongside each other: “Each airline in the region has its own unique selling points, giving the discerning travellers a savvy travelling culture and the international ones simply love it.”

Flying 35.9 million passengers in the first half of 2013, global carrier, Lufthansa is attuned to developments of the MENA market. Vice president – Southeast Europe, Middle East and Africa, sales and services, Lufthansa, Carsten Schaeffer shared with TTG: “In the MENA region, the airline has increased flight operations in Saudi Arabia, Libya and Egypt in response to the growing demand in passenger traffic.”

Forging new links The Middle East’s airline sector continues to gain strength and momentum by reaching far and wide with strategic codeshares and partnerships. Naomi Leach reports espite a challenging economic climate, the aviation industry has experienced robust growth in air passenger traffic in recent months, according to the International Air Transport Association (IATA), and Middle Eastern airlines remain at the forefront of the sector.

IATA revealed that demand figures indicated a year-onyear growth of six per cent. Significantly, both Africa (10.8 per cent) and the Middle East (11 per cent) were the strongest regional performers. Furthermore, a load factor of 81.7 per cent suggests that airlines are efficiently meeting travel demand.

However, director general, IATA, Tony Tyler acknowledged: “The industry is still on track for a global net profit of $12.7 billion. But there is little margin for error and even a small change in the second half of the year could shift the outlook significantly.”

IATA highlighted that Middle East carriers expanded 12.1 per cent compared to a year ago with the demand for new routes to emerging markets in Africa and Asia fuelling the growth of the Gulf hubs.

Regional optimism The continued evolution of the Middle East region’s aviation sector is evident with Dubai International Airport reporting a record breaking six months. The airport received 32,662,103

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travellers in the first half of 2013, 16.9 per cent more than in the same period in 2012. Passenger volumes in June were up from India, Saudi Arabia, the UK, Australia and Pakistan, which can be linked to the launch of new routes, partnerships and connections by regional airlines.

Likewise, Abu Dhabi Airports Company (ADAC) announced a 12.6 per cent growth in traffic volumes for the first half of 2013, compared to last year’s corresponding period.

Director, airline relations, Routes, Paul Winfield exclusively shared with TTG: “The growth of the major Middle East carrier hubs is key to their success. Their geographical location is a significant advantage connecting passengers more conveniently than previous traditional hubs. The airlines in the region have capitalised on this.”

After launching 10 new destinations across six continents during the 2012-13 financial year, Emirates Airline is augmenting its network and looking at ways to increase its product offering, including significant investments in product and service, new aircraft and a growth plan. Despite the challenge of rising fuel costs which account for 40 per cent of its expenditure, it invested $3.8 billion in new aircraft, products, and services throughout 2012-13. This investment has resulted in an increased customer base and a rise in global brand awareness. This is evidenced as in 2012-2013 (ending March 31, 2013) when Emirates Airline attracted 39.4 million passengers, September 1 2013

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Profitable partnerships Emirates Airline has been a trailblazer in the trend of airline partnerships, particularly with its alliance with Qantas Airways which has expanded its reach to Australia and New Zealand.

Regional manager – MENA, Qantas Airways, Rohan Garnett reflected positively to TTG on the partnership: “In the first two months of our partnership, Qantas Airways saw a six fold increase in the bookings to Europe compared with the same period last year. No airline can fly everywhere. That is why both airlines have joined to offer customers one of the biggest networks and the best travel experiences. ” Indeed, the industry has been galvanised by a number of global strategic partnerships. Winfield elucidated: “Consolidation in the industry is a key theme and Routes have been at the forefront of delivering a new interline product to help airlines meet other airlines.”

Etihad Airways announced its strongest Q2 and half-year financial performances on record, achieving an eight per cent increase. Passenger revenues for the first half of 2013 reached $1.8 billion. The airline reported that revenue generated by codeshare and equity alliance partners was $184 million in Q2, 25 per cent above the same period in 2012. Partnership revenue comprised 20 per cent of the airline’s total passenger revenue in both Q2 and the first half of 2013.

Highlighting the resilience of the trend, Winfield forecasted: “The future in a route development sense will continue to be increasing consolidation. The US now has just three Full Service Carriers upon the completion of the US/AA merger compared with six in 2008, and we continue to see huge consolidation in Europe with IAG, LH Group and Air France-KLM.”

ANALYSIS AIRLINES

Airline boosts MENA Strong regional network performance ir Arabia recently announced its financial results for the first half of 2013, boasting a 17 per cent increase in net profit.

The airline has launched flights to Istanbul and is preparing for a Dubai debut European low-cost carrier, Wizz Air, has expanded its presence in the MENA region by launching operations between Budapest, Hungary, and Istanbul, Turkey as well as announcing four new routes from Europe to Dubai.

Chief commercial officer, Wizz Air, Gyorgy Abran stated: "The increasing popularity of Turkey as a business link and holiday destination will now be more accessible for individual travellers, as well as families and businesses.”

The Budapest-Dubai route, which launched on August 2, 2013 is operated four times per week. It is set to become daily in March 2014, and is expected to see over 70,000 passengers in the first year of operations. In addition to Turkey, the airline is also due to be present in Dubai as of late October, with four weekly flights scheduled.

cent. Chairman, Air Arabia, Sheikh Abdullah Bin Mohammed Al Thani commented: “The airline's commercial and operational strength has

The airline’s commercial and operational strength has allowed it to further invest in its own growth.

Total turnover for H1 stood at almost $408 million – up 19 per cent from $326.3 million recorded during the same period last year. The airline saw more than three million passengers up 16 per cent compared with H1 of 2012, while the average seat load factor stood at 82 per

Partnership bolsters carrier’s business

allowed it to further invest in its own growth, carry more people and register strong performance.

"We will continue to focus on our business expansion strategy which will enable us to launch new services and enter new geographies in the coming six months," he said.

airberlin reports strong growth on its codeshare routes

airberlin has revealed positive financial results for Q2 of 2013, reporting a significant surge of passengers on its codeshare flights with Etihad Airways seen in the first half of the year.

During H1, the number of passengers on these routes grew more than three times, climbing to 267,000 people from the 75,000 recorded for the same period last year. With a total of 449,000 passengers transported so far in 2013, including July, the outlook for the two airlines' codeshare routes is considered very encouraging.

Additionally, airberlin’s figures have been boosted by Etihad Airways’ Equity Alliance partners including Virgin Australia, Air Seychelles and the newly created Air Serbia. In H1, airberlin's passengers on codeshared flights totalled 267,000.

Flying into the future

Regional manager – MENA, Qantas Airways, Rohan Garnett shares with TTG how the airline is enhancing its product to meet contemporary passenger demands.

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We, at Qantas Airways, understand that technology is at the forefront of the customer experience in today’s increasingly sophisticated and tech savvy world.

It is for this reason that Qantas Airways has successfully introduced the RED iPad app for frontline employees, which gives on-board managers real-time customer information which helps them to deliver a more personalised service. It's a fantastic tool as we improve customer service across the business. We have also started equipping pilots and cabin crew with iPads to reduce paperwork.

Qantas Airways has recently introduced Select on Q – Eat, which allows business customers to select their preferred meal online 72 to 24 hours prior to departure.

By pre-ordering their meal, customers are given access to a wider range of choices, and can also advise via Select on Q – Eat if they would like to skip the supper service (having already eaten in the lounge), so that cabin crew know they want to go to sleep straightaway and make their bed up as soon as service commences inflight, maximising sleeping time.

As with all airlines, the challenge for the future is to constantly improve and find ways to innovate and make travel easier and more enjoyable for our passengers.

Indeed, more customers are demanding a more personalised service.

SPECIAL REPORT US & CARIBBEAN conducted our first educational seminar about Greater Miami as a destination, highlighting Bal Harbour, Miami’s most fashionable beach destination.”

After an encouraging debut, GMCVB continued its sales and marketing activities in the region throughout the summer via its Dubai based representatives. “We are excited to reach out to the region’s travel industry for the development and promotion of Miami programmes for leisure and group segments,” added Marti.

As one of the most affluent regions in the world, MENA is a significantly relevant feeder market.

Learning and adapting

BRIDGING CONNECTIONS With the rising number of flights from the Middle East to the US and the Caribbean, Ana Mladenovic investigates the significance of the MENA market to US and Caribbean travel trade industry stakeholders his year saw several Middle Eastern carriers launch new US routes: January kicked off with the doubling of the Dubai – New York services by Emirates Airline; March had witnessed the start of Etihad Airways’ Abu Dhabi – Washington DC route; and April had welcomed the new Doha – Chicago link by Qatar Airways.

Moreover, Qatar Airways has further plans to introduce Philadelphia to its US network in 2014, while Emirates Airline is set to upgrade its existing Dubai – Los Angeles service with an A380 aircraft in December. Besides offering a greater choice of direct flights to transatlantic travellers, growth in seating capacities on US routes, paired up with strategic codesharing, opens up new opportunities for exploring the Caribbean.

With the momentum in boosting travel from the Middle East to these distant overseas destinations gaining pace, questions remain to be answered: how important is the MENA market for the US and the Caribbean tourism industries, and how well prepared are they to meet the expectations of savvy Middle Eastern travellers?

Economic potential Responding to the first question, vice president, global partnership development, Brand USA, Jay Gray revealed to TTG: “As one of the most affluent regions in the world, MENA is a significantly relevant feeder market for potential international

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visitors to the US. In fact, three of the top airline carries from the region – Qatar Airways, Etihad Airways and Emirates Airline – are eager to enhance their service footprint in the United States, which we anticipate will result in an influx of visitors and a substantial economic impact.”

So, how is the industry reaching out to this lucrative market?

“With the launch of Emirates Airline’s direct flights, the Fort Worth Convention & Visitors Bureau (FWCVB) has hosted both trade and media familiarisation tours in conjunction with DFW International Airport and the Dallas Convention & Visitors Bureau,” director of tourism, FWCVB, Estela Martinez told TTG. She added that their brochures and promotional materials were showcased at the Arabian Travel Market (ATM), and that a group of UAE tour operators were welcomed at the Go West Summit, held in Fort Worth, Texas.

“We are excited to continue to build these relationships and welcome travellers, leisure, corporate and MICE groups from the Middle East to Fort Worth, Texas,” said Martinez.

ATM is seen by many as an opportunity for approaching the Middle East.

Debuting at this year’s show was Greater Miami Convention and Visitors Bureau (GMCVB), as vice president, marketing & tourism, GMCVB, Gisela Marti confirmed to TTG: “At ATM, in addition to having a booth as part of our activities to better get to know the MENA market and establish direct contacts with the leading travel industry players within the region, we September 1 2013

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In a bid to understand and exceed the expectations of MENA travellers, the US travel trade industry is dedicated to continuously learning and training.

Creative director, Access Destination Services, Erik Berg revealed to TTG: “I personally have lived in Saudi Arabia and recently visited the UAE for an extended stay to learn about what is important to travellers in this part of the world.” He visited 30 properties in the UAE and Oman to see how they accommodate their guests and to build relationships.

US hospitality stakeholders are also making sure that their employees are well prepared to welcome guests from the Middle East.

General manager, InterContinental Los Angeles, Steve Choe told TTG: “We educate our staff by sharing insights on Middle Eastern traditions and the likes and dislikes of Arabic travellers. We also distribute weekly resumes if there is a lot of travel coming from the Middle East, so our staff is fully prepared.”

With the same goal, Sheraton New York Times Square’s team is assisted by Starwood’s Dubai outpost as director of sales and marketing, Sheraton New York Times Square, Kai Fischer reported to TTG: “Our staff is briefed on cultural nuances of any group travelling to the hotel, so we understand their needs fully,” he confirmed.

Similarly, The Pierre, A Taj Hotel, New York has invested in local representation in Dubai, with the property having a dedicated sales manager that looks after Middle Eastern guests.

Laying the groundwork With regards to Caribbean destinations, which have lower numbers of MENA visitors and no direct links to the region, they are also starting to look at ways to capitalise on its great potential, and are approaching it strategically.

Regional director, Bahamas Tourist Office, Giovanni Grand confirmed this to TTG: “Before aggressively marketing to the potential market from the Middle East and North Africa, the primary focus of the Ministry of Tourism is currently to ensure that the appropriate air lift and visa facilities are in place.

For example, some countries, such as Oman and Kuwait, are visa exempt, and the Bahamas government is looking to offer the same facility to a number of other countries.”

Grand also revealed that with the opening of the $3.5 billion Baha Mar luxury resort in December 2014, there will be a greater focus on the MENA market.

SPECIAL REPORT US & CARIBBEAN

Revamped property lures in travellers

Cruise ship to unveil Caribbean offerings P&O Cruises, a UK-based cruise operator, revealed that Adonia, its smallest ship, is set to debut a new Caribbean, Central and South America fly-cruise programme in spring 2015, featuring 11 different cruise itineraries, ranging from 14- to 33-night trips scheduled for the period from January 4 to April 4, 2015.

The property caters to corporate, family and business travellers

Sheraton New York Times Square has completed a $180 million renovation of its rooms, suites and public spaces, all of which now boast a refreshed look.

Director of sales and marketing, Sheraton New York Times Square, Kai Fischer told TTG: “Our spacious suites feature a sophisticated new aesthetic and first class amenities.

“We also transformed our meeting and event space

with newly designed flexible venues, the latest in A/V equipment and high-tech communications and a completely new modern look," he explained, adding that the property is ideal for groups, as well as family business delegations.

“Our bedroom layout lends itself to family business, with a high selection of interconnecting bedroom/suite options plus private area check in if required."

Passengers can enjoy a much more authentic Caribbean experience.

It is set to offer passengers a chance to explore smaller Caribbean islands, in addition to Barbados, St Lucia, Grenada, the Amazon, Orinoco River and the rainforests in Central America.

Other ports of call are to include Colon, Panama; Mayreau, Grenadines; Pointe-à-Pitre, Guadeloupe; Port of Spain, Trinidad; and Puerto Limon, Costa Rica and more.

Managing director, P&O Cruises, Carol Marlow said: "Passengers can enjoy a much more authentic Caribbean experience visiting tiny islands which larger ships cannot visit. They can head off-the-beaten track in Central and South America to discover banana coasts, rainforests and amazing ecosystems with a huge array of animals and exotic birds."

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New York embraces a new business hotel ew York has recently welcomed Courtyard New York Manhattan/Herald Square with a ribbon cutting ceremony that was led by Mayor, City of New York, Michael Bloomberg; chief operations officer – the Americas, eastern region, Marriott International, David Marriott; CEO, Hidrock Realty, Jack Hidary; and CEO, NYC & Company, George Fertitta.

The 167-room hotel is housed in the former Atlantic Bank of New York building which dates from 1928. Its facilities include an indoor/outdoor rooftop lounge, fitness centre, extensive meeting space and a ‘Refreshing Business’ lobby which offers guests an open and flexible space ideal for gatherings and pop-up meetings. It boasts media pods, WiFi and a variety of seating zones.

In addition, all of its rooms are equipped with free highspeed Internet and a functional work space, as well as a spacious bathroom and a separate seating area.

Guests also have at their disposal the GoBoard – a 55inch LCD touch screen which displays local information, maps, weather and headline news, and it allows for mobile integration. The screen can also provide detailed flight information for local airports, local entertainment as well as event information and walking directions.

Located at 71 West 35th Street, the hotel is opposite Macy’s store and close to the Empire State Building on Fifth Avenue, Times Square and Madison Square Garden.

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PEOPLE ON THE MOVE

General manager

Adel Erfan is the new general manager of Mövenpick Hotel and Residences Hajar Tower Makkah in Saudi Arabia.

An Egyptian national, Erfan has over 32 years of hospitality industry experience in the GCC region. He spent 18 years with Le Méridien before moving to Mövenpick Hotels & Resorts as general manager at Mövenpick Hotel Qassim.

Erfan will be responsible for the general operations of the hotel, including staffing and development.

General Manager

Emirates Palace

Allen Smith has been appointed as president and CEO of Four Seasons Hotels & Resorts. Smith was previously CEO of Prudential Real Estate Investors since 2008 and under his leadership the company expanded its global presence to 23 offices worldwide and $53 billion in real estate assets under management, including many hotels. He joined Prudential in 1987 after earning his degree from Cornell University’s School of Hotel Administration.

Mövenpick Hotel and Residences Hajar Tower Makkah

Four Seasons Hotels & Resorts

President & CEO

Holger Schroth

Emirates Palace has announced the appointment of Holger Schroth to the position of general manager.

With over 30 decades of experience in the hospitality industry, he has worked at Kempinski hotels in Germany, China, Hong Kong, Spain and Thailand, as well as the UAE. Prior to his appointment, Schroth spent three years with Siam Kempinski Hotel Bangkok, where he oversaw the opening of the hotel.

Philip Papadopoulos

Jordan Marriott Hotels

Adel Erfan

Allen Smith

Country general manager

Philip Papadopoulos has recently been appointed as general manager for Amman Marriott Hotel and country general manager for Jordan Marriott Hotels.

He began his career with Marriott at Athens Ledra Marriott Hotel in 1985, and has since worked in numerous Marriott properties around the world, including Poland and Hungary before joining Jordan Valley Marriott Dead Sea Resort and Spa in 2002.

If you have recently been promoted or appointed key staff, please contact us...

Raffles Dubai

Director of sales – leisure

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Len Tobias is the newlyappointed director of sales – leisure for Raffles Dubai.

Born in the Philippines, she has over 15 years of hospitality experience.

She moved to Dubai in 2001 and worked at World Trade Centre Hotel to gain experience in business development. Tobias joined the team at Jumeirah Bab Al Shams Desert Resort in 2004 and moved to Raffles Dubai in 2010 as senior sales manager – leisure.

Ahmed Adam

Tamer Refaat

Assistant director of sales – leisure

Assistant director of sales – corporate

Ahmed Adam joins Raffles Dubai as assistant director of sales – leisure from the global sales team in Saudi Arabia at Carlson Rezidor Hotels in Riyadh.

A Sudanese national, he has over 13 years of experience in the hospitality industry, beginning his career in front office and reservations.

He has worked in numerous properties in Saudi Arabia, Qatar and Dubai in a sales capacity before accepting his current position.

Tamer Refaat is now the assistant director of sales – corporate for Raffles Dubai.

An Egyptian national, he moved to Dubai in 2004 to begin his hospitality career in Renaissance Dubai Hotel as front desk agent.

In 2006 he joined Shangri-La Hotel in Dubai and was promoted to business development manager. He was then appointed as sales manager at Raffles Dubai, and became senior sales manager – corporate in 2011.

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Mark Deere

General Manager

Yas Island Rotana & Centro Yas Island

Len Tobias

Mark Deere is now the general manager of Yas Island Rotana & Centro Yas Island.

He will manage the overall operations of these two hotels and will also spearhead the growth of hospitality business in the destination.

In 2004, Deere became general manager at Hilton Dubai Creek and then went on to head the team at Hilton Hanoi Opera. He then returned to the UAE as general manager of Arjaan by Rotana in Dubai.

TATOs

DEALS OF THE MONTH

Spa experiences for good health

AGENT SPOTLIGHT...

Century Travel is launching a dedicated B2B brand within the GCC region called the Luxury Cruise Portfolio (LCP).

CEO, Century Travel, Daniel Essex told TTG: “LCP has the exclusive GSA for two cruise lines within the GCC region, Crystal Cruises and Windstar Cruises. LCP is committed to the region, providing regular sales visits to the travel trade as well as extensive training in order to really educate the trade and drive more sales from the region.”

Essex commented on the company’s success throughout 2013 so far: “This year has already proven to be a strong year. Bookings are up year-on-year and we have good passenger numbers for the winter season. I see more people taking advantage of the lower prices available for booking early.

“I feel that the remainder of 2013 will be buoyant, but at the same time hindered by the lack of availability as cruising becomes more and more popular. Agents really need to stress to their clients that to get exactly what you want on a cruise ship, you must commit to booking early.”

Terre Blanche Spa in Provence, France, has unveiled six new attractively-priced, luxury treatment packages, aiming to focus on improving clients’ overall well-being.

Incentives aimed at agents JA Resorts & Hotels is offering travel agents across the GCC an opportunity to sign up for its incentive programme, offering diamonds, gold and iPads for client bookings at JA Oasis Beach Tower, JA Palm Tree Court and others.

Late summer luxury escapes

Luxury villa specialist, Scott Williams, has announced a range of late summer getaway options in France, Greece and Turkey, ranging from rustic country retreats to seaside homes, available from September 8 to October 31.

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CEO, Century Travel, Daniel Essex

25

SOCIAL HUB Media Voice

Our Team

Richard Hatfield

General Manager Tony Fields TFields@ttgmena.com D: +357 24 803001

Marketing & e-commerce executive, Sofitel Bahrain Zallaq Thalassa Sea & Spa

editor Eleni Henderson editor@ttgmena.com Media ReporterS Naomi Leach Natalie Hami Ana Mladenovic Tatiana Tsierkezou Head of design Edward Beales Designer Maggie Bdjian E-Commerce Manager Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008 E-Commerce executive Constantinos Voniatis Sales Manager Adrian Exley AExley@ttgmena.com D: +357 24 803004 Account Managers Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 Inna Armeanu IArmeanu@ttgmena.com D: +357 24 803013 Kyriacos Kyriacou KKyriacou@ttgmena.com D: +357 24 803014 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Operations Manager Chris Christou CChristou@ttgmena.com D: +357 24 803003 Chief Financial Officer Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 Accounts Executive Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 Headquarters Nietzsche Street, Ria Court 9, 1ST Floor Makenzi, 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com Thailand Representative Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 Japan Representative Pacific Business Inc,Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG Balkans TTG China TTG Czech Republic TTG Hungary TTG Italia

Social media provides a unique outlet to showcase the hotel

Social media is an excellent platform with which to communicate directly with our guests before, during as well as after their stay. We currently maintain profiles on Facebook, Twitter, Instagram, Foursquare, Flickr, Youtube and Google +.

For us, social media provides a unique outlet to showcase the beauty of our hotel to future guests that have not yet visited, and of course, provides a unique way of reminding our guests of their stay with us whether it be days or years ago. Our other social media platforms such as Facebook and Twitter provide an excellent means to achieve the most important part of social media: to engage with our community directly, in addition to keeping them informed through posts and tweets about what is going on in the hotel as well as posting interesting content.

To find out more about TTG MENA’s social media activities, visit us on Facebook, Twitter and LinkedIn TTG MENA POLL Question We Asked: How can airlines go about enhancing the family travel experience?

50% said they could do so with family seating.

For more poll questions, competitions and much more, like us on Facebook, connect with us on LinkedIn and follow us on Twitter

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Best western opens its first property in makkah Golden Tulip debuts Royal Tulip brand in MENA The Domain Bahrain to soft open for Eid Al Fitr Wyndham Hotel Group opens new Izmir hotel and signs for additional property Emirates Airline launches new private jet service

TTG India TTG Nordic TTG Poland TTG Russia

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ISSUE SEPTEMBER 15

TTG UK & Ireland * For information on these publications, please contact us at: INFO@ttgmena.com

DESTINATION QATAR • ON LOCATION SRI LANKA • ANALYSIS ECOTOURISM • SPECIAL REPORT ALGERIA & LIBYA • SPOTLIGHT SYRIA

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