257 september 15

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Middle East & North Africa

SEPTEMBER 15 2013

ISSUE 257

CAPTURING IMAGINATIONS

Destination Qatar

PAGE 10

On Location

Analysis

Special Report

Sri Lanka

Ecotourism

Algeria & Libya

Travellers of all types are now being dazzled by the pearl of the Indian Ocean.

A sense of responsibility has gripped the industry and heightened creativity.

Both countries are working tirelessly as they prepare for a new tourism dawn.

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Read online...


CONTENTS

A LETTER FROM...

> YOUR GUIDE

Flying visits

02 News Regional and international news from the travel trade industry. 03 Exhibition Calendar A breakdown of the industry's important events and exhibitions. 08 Technology Reporting and reviewing the latest products and trends in travel technology. 10 Destination Qatar's tourism stakeholders are strongly united in boosting its leisure appeal. 22 Spotlight TTG reflects on Syria's tourism sector at its most prosperous times. 24 People on the move Find out the latest promotions and appointments in the region. 25 TATOs Focused content for travel agents and tour operators from around the world, including Deals of the Month, Agent Spotlight and news. 26 Picture Perfect A visual tour of recent events in the industry.

Makkah to open arms to world’s largest Holiday Inn An agreement has been signed by InterContinental Hotels Group (IHG) and Makkah Real Estate Company to create the world’s largest Holiday Inn branded property, expected to welcome its first guests in 2016. Holiday Inn Makkah, which is due to boast a total of 1,238 keys, is hailed as being born as a result of a strong growth in religious tourism to the Kingdom of Saudi Arabia. More than three million pilgrims participated in the Hajj in 2012, marking an eight per cent rise on the previous year figures. In addition, the number of tourists travelling to Saudi Arabia is forecast to reach 15.8 million by 2014 – up from approximately 13 million registered in 2010. CEO, Makkah Real Estate Company, Hani Hamad Al Ghammas commented: “We are pleased to be announcing this new agreement with IHG.

Visitors from all corners of the globe can book with us knowing they will get a consistent experience and level of comfort. "The Holiday Inn brand is all about great value and providing both comfort as well as quality. We are confident that this formula,

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here's nothing quite like a business trip to familiarise yourself with the region. Having been accumulating air miles over the past month or so with numerous business trips across MENA, the TTG team has been in and out of the office, arriving back with smiles across our faces. You are, most likely, not in the least surprised with what a difference a face-to-face meeting makes, and we have all been overwhelmed by the kindness and willingness of people to help and provide us with the most exclusive news and comfortable stays. A special highlight was that Naomi Leach, our fellow media reporter, was privileged to attend the UNWTO 20th General Assembly in Zambia and Zimbabwe at Victoria Falls and arrived back armed with numerous exclusives and positive feedback. As I’m sure you, our valued reader, witnessed, our website was updated throughout the event with all of the exciting news that was released, as well as exclusive interviews with the likes of Minister of Tourism, Egypt, Hisham Zaazou [see page 7 to read more.] Getting to know our clients is, needless to say, absolutely vital – as is the need to develop relationships with the people you work so closely with. It’s what really makes the business run with maximum effect – because people work like clockwork when there is a personal touch to any interaction made. Now that the celebrations for Ramadan and Eid have passed, the lull is over and we have been inundated once again, thankfully, with your own interactions – a fresh dose of news, interview ideas and innovative feature proposals have rolled in daily, ensuring we do indeed keep running like clockwork! And as this pendulum of news and interactions swings once again, so the rhythm returns, which is exactly how we like it here at TTG MENA. This issue is, as always, overflowing with the latest industry updates. Our Destination Qatar report hones in on its leisure and cultural offerings, while our On Location Sri Lanka feature uncovers the industry’s latest updates and explores its timeless appeal to MENA travellers. The Analysis Ecotourism report, meanwhile, compares and contrasts the different ways in which properties and destinations are going that extra mile to enhance sustainability, and our Special Report Algeria & Libya highlights the latest news and developments from across these two unique destinations. Finally, we have a very special Spotlight Syria feature which fondly reminisces on Syria and its beauties. We would like to emphasise our continued support with this retrospective article.

The agreement was signed following recorded growth in religious tourism

which has been hugely successful elsewhere in Saudi Arabia, is set to be the ideal offering for religious travellers to Makkah each year,” he added. Chief operating officer – India, Middle East and Africa, IHG, Pascal Gauvin also declared: “Millions of people travel from all over the world to make the pilgrimage to Makkah. Our Holiday Inn brand is one of the world’s most well-known brands, so visitors from all corners of the globe can book with us knowing they will get a consistent experience and level of comfort. "On arrival, guests can focus on their pilgrimage – a once in a lifetime experience,” he further noted. Holiday Inn Makkah is planned to be the first Holiday Inn branded hotel on the pilgrimage route. It will be located in Al Aziziyah area, near the city’s bustling business centre, catering to business, leisure and religions travellers to Makkah. September 15 2013

The rhythm is back in full swing, which is exactly how we like it here at TTG MENA. Tatiana Tsierkezou Media Reporter

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NEWS Exhibition Calendar September 28-30 ME Spa Awards, Dubai, UAE www.thehotelshow.com •

October 5-8

World Routes, Las Vegas, USA www.routesonline.com •

October 15-17

IMEX America, Las Vegas, USA www.imexamerica.com •

October 23-25

ITB Asia, Singapore www.itb-asia.com/en •

November 2-4

Saudi Conventions & Exhibitions Forum, Jeddah, KSA www.saudicef.com •

November 4-7

WTM, London, UK www.wtmlondon.com • • EIBTM, Barcelona, Spain

November 19-21 www.eibtm.com DECEMBER 2-5

ILTM Cannes, Cannes, France www.iltm.net •

• TTG Middle East & North Africa will be available at these shows • ttgmena luxury will be available at these shows

Steadily steering company growth ahrain Duty Free Shop Complex (BDFSC) has reported an eight per cent year-on-year profit growth for H1 of 2013, with its net profit standing at $9.4 million. Reflecting on the strong figures, chairman, BDFSC, Farouk Al Moayyed stated: “The first half year profits were impressive, despite the challenging business climate. The board of directors has recommended a cash dividend of 20 per cent to the shareholders." Managing director, BDFSC, Abdullah Buhindi added: "The company is currently working on several development projects in line with the company's strategy to provide high levels of efficiency and excellence in service to travellers; including the refurbishment and upgrade of

Targeting business from northern Europe, Park Regis Kris Kin is set to join the roadshow around Scandinavia, led by Dubai Department of Tourism & Commerce Marketing (DTCM) from October 7-10, 2013. General manager, Park Regis Kris Kin, Scott Butcher said that this is the first time that the hotel is reaching out to this market, and with the increase in flights between Scandinavian countries and Dubai, he expects positive feedback.

“Scandinavia is tipped to become a major inbound market for Dubai, with hundreds of companies doing business between the two regions as well as tourism potential to boost visitor numbers,” he said.

the arrivals duty-free shop at Bahrain International Airport.

The H1 profits were impressive, despite the challenging business climate. The project will commence next month and is expected to finish in November.” The company is expected to relocate to an area near Bahrain International Airport.

Additional flights to Antalya are offered from Germany’s key cities In a bid to offer its passengers more convenient holiday options, airberlin has launched additional flights to Antalya, Turkey, from several German cities on September 1, 2013, which are set to run until November 3, 2013. German cities that are benefiting from this initiative include Berlin, Frankfurt, Cologne-Bonn, Leipzig, Munich and Nuremberg. The destinations of Berlin, Frankfurt, Leipzig and Munich have acquired an additional flight to Antalya – scheduled for every Sunday, while Nuremberg has welcomed a non-stop Thursday service to complement its regular flight schedule. airberlin has also optimised its Turkish offer from CologneBonn with additional flights to Antalya being provided every Thursday and Sunday.

Jeddah embraces a versatile property

Catching the eye of Scandinavia

Butcher: Scandinavia is tipped to become a major inbound market for Dubai

More convenience for travellers to Turkey

“Sunshine has always attracted Nordic travellers and our year-round climate, good beaches, exciting shopping and nightlife means Dubai has excellent credentials as a tourist destination.” The roadshow is to include the capitals of Norway, Finland and Denmark – Oslo, Helsinki and Copenhagen respectively, concluding in the Swedish capital, Stockholm – the latest addition to Emirates Airline’s network of Scandinavian destinations. Butcher added: “This will make nearly 5,000 seats available weekly to Dubai and we expect an influx of visitors from Sweden, with increased trade as well as stopover potential and more business from the MICE sector.”

Scandinavia is tipped to become a major inbound market for Dubai. September 15 2013

Accor has recently opened its newest property in the Kingdom of Saudi Arabia – Mercure Jeddah Al Hamra, which has added 149 guest rooms and suites to Jeddah’s burgeoning accommodation offering. Located in Al Hamra district, close to the Corniche and the city’s main business area, the property caters to both leisure and corporate travellers, as well as pilgrims to the Holy City of Makkah. Its facilities include an all-day-dining restaurant, Palm; a coffee lounge; health club with an indoor swimming pool; and extensive meeting space. In addition, all guests have at

their disposal complimentary WiFi. Commenting on the opening, managing director, Accor Middle East, Christophe Landais stated: “As one of the world’s largest hotel chains in the midscale segment with over 700 hotels worldwide, this new addition to the Mercure brand portfolio in this important market reaffirms the robust health of the brand and its power of attractiveness to investors and guests alike.” This opening brings the total number of Mercure-branded properties in the Kingdom to seven, with a total number of guest rooms standing at 1,216.

Mercure Jeddah Al Hamra is ideal for leisure, business and religious travellers

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NEWS

Uniting to lure Indian Regional hospitality travellers giant enters Oman bu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) hosted a promotional campaign in New Delhi, India, in co-operation with TUI leisure travel company, aiming to further increase the number of Indian visitors to the emirate.

store branding and more. “With much more to see and do in Abu Dhabi, as well as increased air access from the country following Etihad Airways’ equity stake in Jet Airways, we expect to see strong growth in the number of Indian guests that are choosing the emirate as The five-star resort is to offer almost 400 rooms and suites, and 45 private villas

We expect to see a strong growth in the number of Indian guests. Titled ‘Abu Dhabi Month’, the campaign ran during August at a TUI's flagship outpost at Select Citywalk Mall with several marketing activities including a joint e-marketing campaign, in-

their preferred holiday destination,” outlined country manager – India, TCA Abu Dhabi, Bejan Dinshaw. During H1 of 2013, Abu Dhabi saw 22 per cent more Indian guests than in 2012.

Rotana has announced that the new Salalah Rotana Resort is set to start welcoming guests as of December 25, 2013. The five-star resort is expected to offer 399 rooms and suites, in addition to 45 luxurious villas. It is to be managed by Claudio Melli, who has been appointed general manager. Executive vice president, Rotana, Omer Kaddouri commented: “Oman has always been a key growth market for us and this is clearly reflected by our aggressive expansion plans in the country. The five-star Salalah Rotana Resort plays an important role in our growth strategy for the Middle East market, where we will be launching several new properties throughout the year to increase the total number of rooms under our management to more than 14,500 by the end of the year."

Amplifying the success of MENA aviation

Sharing his views and expectations of the regional aviation sector, regional vice president – MENA, IATA, Hussein Dabbas speaks exclusively to TTG.

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Starwood Hotels & Resorts Worldwide has signed an agreement with Mase, a part of Brilliant Role Group, for a new Sheraton-branded hotel in the city of Dohuk, in the Kurdistan autonomous region of Iraq. Set to open in early 2014, the hotel marks Starwood’s re-entry into the country after a two-decade absence. “We look forward to a longterm partnership with Mase as we enter into our first hotel development project together with the introduction of the Sheraton brand into Dohuk,” said president – Europe, Africa and Middle East, Starwood Hotels & Resorts, Michael Wale. “We are proud to be part of the development of this important region in Iraq as we bring a new level of hospitality both to the local community and

Wale: Looking forward to a long partnership to international travellers.” The property is set to offer 202 rooms, and will further encompass an all-day dining outlet, signature restaurant and four lounges, in addition to all of the brand’s signature experiences. For event organisers, it is planned to house extensive meetings and event space which includes three ballrooms.

HOTEL CHECK

This year, we expect Middle Eastern carriers to make a collective profit of $1.5 billion – a record figure, and just $100,000 less than the profit for all of the European carriers combined. We expect regional passenger traffic growth to be around 15 per cent, driven not only by the successful seizing of existing West-East traffic, but also by the opening up of new routes into Africa and Asia. The vision of becoming a connecting hub for the world is being copied by rivals elsewhere, so the need for constant innovation and better customer service is always there. We are working with our members and industry partners on several initiatives such as ticket distribution, security and passenger convenience. We want passengers to be able to view and compare the superb array of products and services that airlines have invested in when they visit a travel agent or online travel site. So the New Distribution Capability (NDC) standards will enable this change and it will allow airlines to make personalised offers and reward customer loyalty. Also, security remains a key issue and without reform, the current system will be overwhelmed. The Checkpoint of the Future programme, which moves to a full-scale trial later this year, combines risk-based analysis with new technology to enable a faster and more convenient security screening experience which also improves security levels.

To read the full interview with Hussein Dabbas please visit ttgmena.com

September 15 2013

Re-entering Iraq after two decades

BEACH HOTEL, Bin Majid Hotels & Resorts

By Inna Armeanu TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.

Touring the Northern Emirates for the first time, I felt quite nervous about the logistics of our journey – allotting one full day for each emirate meant a very tight business schedule, and the location of our hotel was crucial to our time-keeping. As our taxi parked in front of Beach Hotel, I was happy to realise that the property is located in the very heart of Ras Al Khaimah. My joy was further magnified once we were greeted by a highly knowledgeable doorman, who proved to be extremely helpful with insider tips, arranging our transport and attending to other

Suitable for: Business / Leisure / Families

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similar requests. In the evening, tired from a busy day, my colleague and I decided to unwind by the beach and take a stroll in the garden of the hotel. We were thankful for the serene and private ambience of the outdoor areas. Once in my room, I was happy with a comfortable bed, highspeed WiFi and a wide selection of TV channels. Our morning kicked off with a breakfast in the cosy Al Rahala restaurant, featuring a generous choice of coffee and tea options, fruits, fresh pastries and more, to cater to different tastes.


NEWS

Business class for elevated experience

Satisfying demand in Africa

New premium resort anticipated

ith the success of the first ILTM Africa, held in Cape Town earlier this year, Reed Travel Exhibitions (RTE) announced that ILTM Africa 2014 will include a third day of pre-scheduled appointments. More than 8,500 luxury travel business meetings are to take place during ILTM Africa, scheduled for April 28-30, 2014, during Africa Travel Week 2014 in Cape Town.

The airline plans to begin its business class service by October

flydubai has announced that business class tickets are now on sale, with flights expected to provide the premium option by October. The airline is set to continue adding new business class routes across its network over the next few months. CEO, flydubai, Ghaith Al Ghaith commented: “As the evolution of our passenger offering continues, we are

The question of participating was simply a no-brainer for us.

delighted to announce that our business class routes are now on sale. We are also tremendously excited to be offering the business class experience on routes that have not had this option before with any airline, such as Bishkek, Donetsk and Juba.” The carrier’s first flight offering business class is to be the service from from Dubai to Kiev, departing on October 8, 2013.

Confirmed participants include Wilderness Safaris, Dare to Explore, Virgin Limited Edition and more, while newcomers include Zimbabwe’s Baines’ River Camp which is set to introduce its new river cruise, Matusadona. Owner, Baines’ River Camp, Sabine Featherby said: “With the focus on luxury travel to Africa, a stress-free diary of appointments and no added cost to dress your stand, the question of participating was simply a no-brainer for us.”

The new resort will be a valuable addition to the hotel capacity of Saadiyat Island Further bolstering Saadiyat Island’s hotel capacity, Tourism Development & Investment Company (TDIC) has announced the sale of a 91,000m2 land plot on Saadiyat Island to Bin Otaiba Investment Group, a UAEbased developer, for the development of a five-star luxury resort. Set to open on the Saadiyat Beach District in 2015, the hotel is to comprise 366

rooms and beach villas, restaurants, a spa centre and state-of-the-art gym, conference facilities for up to 800 guests, a sand-bottom swimming pool, gardens, water features and various leisure features. Chairman, Bin Otaiba Investment Group, Khalaf bin Ahmad Al Otaiba said: “We are pleased to be investing on Saadiyat Island as this is a promising destination."

A heightened presence in the region

The property includes the world's highest suspended suite and an array of leisure facilities

The St. Regis Abu Dhabi has recently debuted, offering 283 guest rooms including 55 suites, all featuring panoramic waterfront views of the Arabian Gulf. Located on the Corniche, in the heart of the UAE capital, The St. Regis Abu Dhabi is part of Nation Towers and and is the third St. Regis hotel to open in the Middle East since the brand was introduced to the region in 2011. General manager, The St.

Regis Abu Dhabi, Oliver Key said: “We are proud to unveil The St. Regis Abu Dhabi and we look forward to offering bespoke guest experiences and unparalleled luxury for which the St. Regis brand is renowned. We are excited to offer one-of-a-kind experiences to global travellers and local residents alike, including access to the world’s highest suspended suite, the first Gary Rhodes restaurant in the emirate and the

first Hommage Gentleman’s Grooming Atelier in the United Arab Emirates.” The world’s highest suspended hotel suite is positioned 200m above ground between the two towers. The 1,085m2 Abu Dhabi Suite is set to feature three bedrooms, a grand majlis with a soaring ceiling, private elevator access, a spa and movie theatre, as well as a kitchen, dining room and fully-equipped gym. September 15 2013

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NEWS

Expansion boosts shopping hub of Sharjah harjah’s leading family and shopping destination, Sahara Centre, saw a 75 per cent increase in sales and a 45 per cent growth in the number of visitors during Ramadan, in addition to a 25 per cent yearon-year rise in footfall during Eid – marking an encouraging performance following its recently concluded expansion project. Since the upgrade of its facilities and the

addition of new stores earlier this year, Sahara Centre saw an impressive overall sales growth of 70 per cent. “The mall has grown in popularity as the preferred destination for shoppers in Sharjah, who used to previously make the long trek to Dubai during weekends,” said managing director, Sahara Centre, Akram Ammar.

“With more than 100 new places to shop including Zara, Iconic, Matalan, Emax, Baby Shop; prominent brands including Mango, Lacoste, Steve Madden, Tommy Hilfiger, Sunglass Hut, Swarovski, Promod, Bershka, Pull and Bear, Rodeo Drive, Ferre, among others; 51 food outlets and a range of new international restaurants such as Chopsticks, Bennigans, Vapiano, Applebee’s,

Russo's New York pizzeria, and Paul, there isn’t any need to leave Sharjah,” Ammar further added. Strong business performance was additionally supported by a number of initiatives hosted by the mall, such as the Ramadan Prize Draw and dance and music performances by Ayala Band and the popular singer Moutasem Al Asali.

Magnetising appeal for MENA travellers

The airline has prepared two sales campaigns for GCC travellers to Istanbul, Turkey

Turkish Airlines revealed to TTG that it is has prepared two sales campaigns for GCC travellers to Istanbul, Turkey, in a bid to contribute to the promotion and further growth of this bustling tourism destination. The airline’s ‘Istanbul Campaign’ and ‘Winter in Turkey’ offers are promising generously priced tickets, to be made available for purchase in the period from September 19 to October 19, 2013 and from November 1 to April 31, 2014 respectively.

We continue to witness increased demand for holidays throughout the year. Vice president – Middle East & Cyprus, marketing and sales, Turkish Airlines, Murat Bas explained: “As Istanbul is only four hours away from most of the Gulf region, we continue to witness increased demand for holidays throughout the year, and we are confident that passenger numbers will increase with the uptake of the promotional ‘Istanbul Campaign’ tickets.” Last year saw an additional one million MENA passengers flying with Turkish Airlines, and according to the Turkish Ministry of Culture and Tourism office in Dubai, the number of tourists travelling to Turkey from the GCC region rose dramatically in 2012 in comparison to August 2011, with a 370 per cent rise in passengers from the UAE and a sixfold one in those from Qatar.

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NEWS

The rebirth of Egyptian tourism

At the UNWTO 20 General Assembly at Victoria Falls, Zambia/Zimbabwe, Minister of Tourism, Egypt, Hisham Zaazou exclusively unveiled Egypt’s baby steps towards restoring the country’s touristic charm. Naomi Leach reported his comments live from Zambia. th

he good news is the violence, in Cairo in particular, is subsiding. It’s getting calmer by the day. Cairo is back to its hustle and bustle. We look forward to one unified Egypt and are adamant as a government to move forward. Unfortunately, we are suffering at the moment from what has happened. The images on the TV screens didn’t help. The negative travel advice issued has created further pressure on our industry; however, I look forward to this changing by mid-September to get momentum back for our winter season. After January 25 we witnessed the same situation. Negative advice was issued and figures went down rapidly. We had minus 80 per cent visitors. We ended 2011 with about minus 33 per cent on 2010 year-on-year. Approximately 15 million people went down by 33 per cent for income and visitors, and in 2011 there were 9.9 million visitors. In 2012, the figures ended the year on a better note – 11.5 million tourists generated a $10 billion income, mostly concentrated in the Red Sea and Sinai products. Cultural products are still suffering and we are looking forward to a balanced approach. In June there was an upswing of seven per cent in terms of visitors and the same in terms of

We look forward to one unified Egypt and are adamant as a government to move forward. income. The average spend is less by tourists. The average spend in 2010 was $85 per night; in 2013 it has been $62 per person per night. The reason is the discounts the industry offers to keep the momentum and the demand, particularly in Red Sea products. Upping the tourism game The tourism strategy for the coming period involves three tools. Firstly, we received 15 million visitors in 2010 and aim to double this by 2020. We want 25 million visitors and to

double income to $25 billion. We have a tactical approach in the interim period. We are working closely with the Egyptian Tourism Federation RFP drafting. We are selecting a number of PR companies for our source markets in both Eastern and Western Europe (70 per cent) and the rest of MENA (20 per cent). To start, we’ll use PR companies to provide classic advertising campaigns. Secondly, through the help of Ministries of Foreign Officers in Egypt, we will ask them to continue to lift negative travel advice. Thirdly, we will support our tour operators in their risk taking. We’ll offer an incentive and help our partners to take some of the risk if they don’t fill up the flights. The necessity of social MEDIA People are worried about the situation so we will place web cams in tourism areas from September with live streams and live transmissions of guests enjoying destinations on the Internet.

To read the full comment piece with Hisham Zaazou please visit ttgmena.com

UNWTO General Assembly highlights The UNWTO 20th General Assembly took place from August 24-29 and united more than 120 delegations from the organisation’s member states to discuss topics such as visa facilitation, connectivity and advancement in the sustainable growth of tourism.

Event highlights: • Taleb Rifai was re-elected as UNWTO Secretary General for another four years. •An announcement was made highlighting a five per cent rise in international tourist arrivals during the first half of 2013 – compared to the corresponding period of 2012, reaching almost 500 million. • President, World Travel & Tourism Council, David Scowsill used the event to highlight the importance of a united tourism front: “The need for a strong partnership between the public and private sectors is more important today than it has ever been if tourism is

to achieve its true potential as one of the world’s great creators of jobs and economic growth.” •UNWTO welcomed the UAE back. Secretary General, UNWTO, Taleb Rifai exclusively told TTG: “The UAE was a member of UNWTO before

and to have them come back is very important as they were the only missing member of the MENA region. "Both Dubai and Abu Dhabi are becoming major tourism destinations and represent major hubs and connections to other destinations.”

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TECHNOLOGY

Launching social media in Arabic

APP REVIEW Chic Outlet Shopping app for iPad

Etihad Airways has launched a new Arabic-language Twitter account so as to better engage with the Arabicspeaking users of this social media platform.

Upon entering the Chic Outlet Shopping app through my iPad, I was greeted by a sleek design, complemented by a strong visual content and a clean and minimalistic layout of the menu options, which makes the app user-friendly and easily navigable. After familiarising myself with the general company information, I proceeded to The Villages section, which offers generous information about each individual Chic Outlet Shopping Village, along with stunning imagery. Upon tapping on one of the Villages, I was given access to the Village map, latest offers and brand directory, which provided links to various brands’ websites. I found the categorisation on the left hand side very useful, as I could choose to see brands that fall into categories such as Children, Men, Women, Beauty, Shoes & Accessories, Food & Beverage, and more. New Arrivals and Guest Services sections were also very interesting as they enable users to easily plan their visit to any Village of their choice. What appealed to me additionally was the fact that the app is also available on android devices.

account where an online customer service team will offer assistance 24 hours a day, seven days a week.” The airline’s existing Arabic Facebook page has

Etihad Airways is committed to Arabic-speaking audiences across its variety of communication channels.

By Constantinos Voniatis Content ✰✰✰✰ Navigation ✰✰✰✰✰ Presentation ✰✰✰✰✰ Overall ✰✰✰✰✰

Chief commercial officer, Etihad Airways, Peter Baumgartner stated: “Etihad Airways is committed to Arabic-speaking audiences across its variety of communication channels. "We encourage Twitter followers to ask questions in Arabic via the new Twitter

already proven a success with close to 60,000 ‘Likes’. Moreover, the number of social media channel fans on the combined carrier's social networks – encompassing Facebook, Twitter, Google+, LinkedIn, YouTube and Instagram – reaches in excess of 714,000.

Mobile savvy bookers on the rise in MENA HotelsCombined has revealed that, according to a study conducted by Google, over 50 per cent of Middle Eastern travellers surveyed said that they never leave home without their device and that they use it daily to access the Internet. The UAE and KSA top the charts when it comes to searching for products and

services. Regional manager – MENA, HotelsCombined, Amer Al Halabi said: “Mobile has clearly created a new business opportunity in hotel booking and it’s an ideal channel through which to sell rooms that otherwise would remain unoccupied. Mobile devices provide an essential medium to engage customers on the move.”

Calculating app tailored to the needs of Muslim travellers rescentrating has released a brand new Crescent Trips Apple iOS mobile app for its In-flight Prayer Time Calculator in a bid to enable Apple iOS device users to calculate prayer times and Qiblah direction via its web-based Air Travel Prayer Times calculator. Based on the airport departure and arrival airport times, the In-flight Prayer Calculator helps users to better organise their trips and flights and access prayer times and prayer direction in offline mode while in the air. The app additionally provides Islamic travel

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duas or supplications in Arabic text and audio playback along with English translation. “After a year of trialling our web based calculator, we are now excited to release a beta version of the mobile app. There has been a lot feedback on the calculator and we have integrated those features on our mobile app. The mobile app will make it easier for Muslim travellers to make use of the calculator,” said CEO, Crescentrating, Fazal Bahardeen. The company is additionally planning to release the android version of the app soon.



DESTINATION QATAR

CAPTURING IMAGINATIONS Qatar – a destination firmly established as a business travel and MICE hub –turned heads this summer, both within the region and beyond, as GCC and international leisure travellers flocked to the country to experience traditional Qatari hospitality. Ana Mladenovic speaks to the industry.

acked by its rapidly expanding economy, Qatar’s tourism sector is proudly riding on an industry-wide wave of advancement and progression. An enviable portfolio of high-end hotels and resorts underway; the development of a brand new airport, to be delivered imminently; and an ever-spiralling number of air routes being launched by Qatar Airways collectively present a solid framework within which industry stakeholders are working to further diversify and, thus, solidify the country’s tourism portfolio. Their efforts, guided and supported by Qatar Tourism Authority (QTA) and its far-reaching vision, are proving highly fruitful – a conclusion that can be derived from the latest tourism statistics and traffic figures recorded at Doha International Airport (DIA). Executive vice president, DIA, Patrick Muller informed TTG: “Between January 2013 and July 2013, the number of passengers recorded was 13,105,895. In comparison with the numbers recorded between January and July 2012, the trend of traffic has steadily increased by seven per cent.” His feedback was supported by general manager, Mövenpick Hotel Doha, Fabien Chesnais, who shared with TTG that QTA has recently announced that Qatar’s tourism industry is continuing on its strong upward trajectory, as key indicators of the tourism sector have increased in comparison to the same period last year. Reports of a strong tourism performance were perhaps unsurprising when considering Qatar Airways’ insatiable drive to add new destinations and boost capacities on existing routes across its extensive network. However, what caused a stir in the region was the surge in leisure visitors and families into the country during the second quarter of the year (+10 per cent according to QTA), as well as during the Eid-al-Fitr holidays in August. With such a fresh and stimulating perspective in mind, TTG reached out to some of the country’s leading industry voices to unearth just what it is that makes Qatar an appealing holiday destination for the family and leisure segment.

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DESTINATION QATAR Fabricating fun “According to a recent statement by QTA, nearly 75,000 visitors from the GCC chose Qatar as their destination of choice for the Eid-al-Fitr holidays as celebrations were held at Doha Exhibition Centre (DEC), as well as malls, Katara – the Cultural Village, Souq Waqif, museums, Aqua Park, The Pearl-Qatar and other locations,” Chesnais further informed TTG, additionally outlining that the activities organised had spanned amusement rides, an international circus, music festivals, theatrical performances, fireworks, laser shows and much more. Highlights of the country’s creatively devised and fun-filled festive events portfolio included, among others, the debut performance in the region by Disney on Ice and sold-out performances of the Broadway hit show Stomp, both held at Qatar National Convention Centre. For sales and marketing manager, Amari Doha, Rami Arafat Al-Jabari, the government’s proactive approach to hosting events during holiday seasons is key to attracting leisure and family travellers. He told TTG: “During holidays, such as Eid, the Qatari government brings in many performers and actors from outside the country and organises free shows.” The results being born from QTA’s commitment to advancing tourism through this specific avenue were highlighted by general manager, Kempinski Residences & Suites Doha, Wisam Suleiman, who shared with TTG: “Qatar is steadily targeting to become one of the top leisure destinations in the GCC. To achieve that, QTA is planning numerous activities throughout the year featuring food festivals, international exhibitions, entertainment cities and much more.” Chairman, QTA, Issa Mohammed Al-Mohannadi confirmed that a forward thrust in the leisure events programme should yield positive results for the destination: “Looking to the third and fourth quarters of the year, the offerings and programmes underway should continue to drive interest and visits to Qatar, including the upcoming Eid Festival and the return of Cirque du Soleil in September to Aspire Dome. Our events, promotional campaigns and unique and developing offer are having the desired effect of increasing interest within the region and internationally in Qatar as a destination,” he further confirmed. culturALLY INFUSED Aside from such initiatives that have been carefully designed to enthral, excite and impress, Qatar is also capturing the attention of a steadily growing audience through its distinct sense of culture and well-preserved heritage, which together are ensuring the country is able to truly set itself apart from the neighbouring tourist hubs. “Families visiting Qatar are mainly keen to experience the unique Qatari culture, based on an old Bedouin history in a romantic, wild desert environment,” international marketing manager, Qatar International

Adventures, Mariam Romy Jaskulski outlined to TTG, further explaining: “Qatar’s vision in the Middle East is to be unique by blending history with future, development with culture and heritage.” Reflecting on the pulling power that culture possesses, Muller noted that a growing number of attractions and events, such as the Museum of Islamic Art and the Tribeca Film Festival, contribute to promoting the Qatari heritage beyond the GCC. He additionally emphasised the importance of Qatar Airways' involvement in cultural sponsorships: “This year, the country witnessed one of the biggest cultural events in its history with the Qatar Airways-sponsored Qatar International Food Festival. “With many more cultural events and major developments underway in the country, Qatar will continue to draw more visitors to the country year-on-year, buoyed by the airline’s growing route network,” he added. Family-centred This vivid blend of unique cultural and leisure offerings is, according to director of sales and marketing, Doha Marriott Hotel, Marwan Haddad, enticing families. He confirmed to TTG: "Families visiting Qatar are usually looking for cultural activities, combined with fun outdoor activities." Haddad singled out the Qatar Museum of Islamic Arts (QIA), Souq Waqif and sailing on traditional Dhow boats as some of the cultural activities, which can be combined with activities such as desert safaris, aqua parks and ice skating to create a memorable family holiday. "Of course, tax-free shopping is always a highlight," he added. And so, with an array of new entertainment and activities, rich culture, seamless accessibility and outstanding hospitality at its fingertips, it seems that Qatar possesses the right ingredients to position itself as a preferred family/leisure getaway – a supposition shared by director of sales and marketing, InterContinental Doha, Cyril Mouawad who outlined exclusively to TTG: “Qatar has all the components which make it a favourite holiday destination, especially for families, whether it is the beach, yearround events or the international sports competitions that take place." He additionally suggested that a growth in leisure visitor numbers has especially been noticed at properties that offer beach access and leisure facilities. This sentiment was further reiterated by director of marketing, Four Seasons Doha, Julian Crane, who told TTG: “Good pool and beach facilities are very appealing (to families), as well as a hotel that understands what families want and is able to cater to their needs and requirements.” An interesting point was presented by general manager, Concorde Doha, Mashhour Al Refai, who shared with TTG that his property, despite being known as a predominantly a business hotel, is also seeing rise in leisure travellers – mainly couples and familes, depending on the season. September 15 2013

Ground breaking developments Indeed, the need to fully understand the requirements of families and leisure travellers is crucial for success. One such development which will, upon completion, aim to fulfill the most discerning traveller's needs is Lusail Marina Iconic Development, to be launched by Katara Hospitality in 2016. CEO, Katara Hospitality, Hamad Abdulla Al Mulla introduced the project to TTG: “The ground-breaking event for the Lusail Marina Iconic Development in Lusail City, Qatar, will take place later this year. “With a total of 614 keys, it will host a five-star hotel, a six-star hotel and luxurious branded apartments. State-of-the-art entertainment and recreational facilities including specialist boutiques, VIP movie theatres, exquisite signature restaurants and a private Cigar Lounge are to be complemented by banqueting, conference space and serviced offices,” he further confirmed. In view of the insights shared by Qatar’s prominent industry voices, it seems that the solid foundations for leisure travel success have already been expertly laid, and with substantial developments taking form, the future of the leisure segment seems favourable indeed. Looking ahead, director of business development, Hilton Doha, Tamer Farouk told TTG: “Opportunities now lie in

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the leisure segment with the support of QTA and the new infrastructure and ongoing development plans. Winning the bid for the World Cup 2022 is another impetus for guests travelling to Doha due to continued foreign investments in light of such a global event. I am confident that leisure guests will play a bigger role in the future with the new developments in the country,” Farouk concluded.

Opportunities now lie in the leisure segment with the support of QTA and the new infrastructure and ongoing development plans.

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DESTINATION QATAR .

Much anticipated Doha openings City Centre Rotana (2013) - set to feature 400 rooms and suites and five F&B outlets.

Shangri-La Hotel Doha (2013) - ex-

Determined to excel for its guests övenpick Tower & Suites Doha is upgrading several of its facilities in a bid to better cater to its visitors.

seamless connectivity. The new and improved features are to complement several recently completed works that span the reno-

pected to have 272 guest rooms including 42 serviced apartments, plus a helipad for VIPs.

Regent Doha (Q4 of 2013) - designed to offer 365 rooms and villas.

Anantara Doha Island Resort & Spa (2014) - located on a 13-hectare island; due to have 141 rooms, suites and villas.

Mondrian Doha (2014) - set to have many F&B outlets, a rooftop pool and a 2,500m2 balroom.

Traders Hotel, Doha (2014) - anticipated to have 154 rooms and 84 serviced apartments.

Shaza Doha (2015) - set to house 181 rooms and over 2,000m2 of meeting and event facilities.

Stepping up its F&B portfolio Grand Hyatt Doha reported that it is further strengthening its F&B offerings with a new beach bar, to be introduced in September; a new Australian entertainment duet entertaining guests at the property's bar, Dunes; and a refresh of all of its menus by new executive chef, Jean Christophe Fieschi.

The hotel is continuously improving and enhancing its services. As general manager, Mövenpick Tower & Suites Doha, Ghada Sadek reported to TTG, the LED lighting system of the hotel façade is currently under development, and its lobby area and Lime Café are undergoing an expansion and a facelift. In addition, the wireless Internet access at the hotel is being upgraded to allow for

vation of the hotel’s 347 rooms and meeting rooms; an upgrade to several of its facilities including the CCTV system; and the refurbishment of its gym. “Mövenpick Tower & Suites Doha is continuously improving and enhancing its services and facilities to ensure comfort for our guests,” confirmed Sadek.

A burgeoning hotel portfolio STR Global found that in July 2013, Qatar’s hotel development pipeline – including projects that are either being constructed, or are in the planning or final planning stage – stood at 48.7 per cent with a total of 7,671 rooms. During the same month, hotel occupancy grew by up 9.5 per cent to 48.2 per cent.

Striding united towards a prosperous future Qatar as a destination is ever-evolving and is rapidly becoming a preferred location for a family retreat. This is due not only to the activities provided, but also because we enjoy perfect weather 10 to 11 months per year, natural respites and the Doha sea breeze. The government, tourism authorities and local industries of Qatar have, of course, played a significant role in highlighting the destination, with much pride. As actors of this development, The RitzCarlton, Doha and our fellow hospitality professionals love to be the pioneers of the Qatar 2030 Vision by focusing on cultural resources, outdoor activities, education, sports, communities and environmental responsibility, and these are some aspects decisive in attracting the family segment. The government of Qatar and tourism authorities have been, and remain, the first strength of the destination, by focusing on tourism. We notice the change has been tremendously successful already with a wealth of promises to look out for. To this day, we can affirm Qatar has the greatest airline company in the world, all industries deliver timely and efficient services in an array of areas and the road network has developed and improved over the years in order to cope with the increasing number of visitors. The perspective does not stop here as Qatar keeps developing with giant steps and the exciting World Cup 2022 in sight.

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Cluster general manager, The Ritz-Carlton, Doha, Hoss Vetry introduced TTG to the aligned efforts of Qatar's tourism industry stakeholders to further advance the country's tourism portfolio and boost its appeal to the family and leisure segment.


DESTINATION QATAR

Striving to build a stronger Qatar TTG: How is Qatar advancing its tourism industry as a whole?

A renowned veteran in both local and global hospitality industry, CEO, Katara Hospitality, Hamad Abdulla Al Mulla shares with TTG his thoughts on where Qatar’s tourism sector is headed and explains how his company supports the country and its aspirations.

Qatar positions itself as a niche destination. Efforts are being deployed for enlarging the niche market of the country’s touristic offer. Qatar Foundation, Katara Cultural Village and Qatar Museum Authority are local organisations which work towards establishing the country as a regional educational and cultural hub, while Qatar Airways is the bridge between multiple international gateways. State-of-the-art medical facilities, such as Sidra Medical and Research Centre and Aspetar, provide world class specialised medical services aimed to position Qatar as a top international medical destination. TTG: How is the country’s infrastructure supporting these ambitions? Qatar is one of the world's fastest growing countries. Strong economic and demographic growth requires infrastructure development. We believe that a strong hotel network is ultimately the backbone vitally needed to support development at different levels.

Over the next few years, several hotels and resorts in the five- and four-star bracket are scheduled to open adding some 7,000 rooms to the country inventory. Local investors are developing hospitality assets and are partnering with reputable global operators. Over the coming two years, a growth of 30 per cent is foreseen for Qatar's travel market. Infrastructural project development will generate significant business opportunities for hotels, with occupancy rates expected to grow significantly in the build-up to the 2022 World Cup. New hotel openings will contribute to maintaining regionally competitive room rates while stimulating healthy competition to maintain service standards. TTG: What is the role of Katara Hospitality in the country’s overall tourism strategy? Katara Hospitality is the major hotel owner and operator in Qatar with a local operating inventory encompassing almost 2,000 rooms. Projects currently under development will add 1,500 rooms to the total country room supply and we are continuing to explore other opportunities. We aim to play our part and contribute

Qatar is our homeland and we believe we have a duty to contribute to developing a strong and healthy nation. to the Qatar National Vision 2030 by developing our business in Doha, aiding in the development of Qatar’s tourism infrastructure, and extending our expertise internationally. We intend to maintain our position as market leaders. Qatar is our homeland and we believe we have a duty to bring our contribution to developing a strong and healthy nation. Our Qatar portfolio ensures a strong and healthy base of hotels that will always support our international ventures. Our properties in Doha cover all segments, meeting the needs of both business travellers and holiday makers.

Expanding its worldwide outreach

QIA is set to expand its iternational partner network

We are proud to promote the kind, rich and unique Qatari culture and heritage to the world.

ooking to promote the country and its leisure offerings internationally, Qatar International Adventures (QIA) is preparing to step up its international presence and partner network in Europe and beyond. As international sales and marketing manager, QIA, Mariam Romy Jaskulski revealed, the company is preparing to visit Italy in October. “’Inform, Educate and Entertain’ – that’s our slogan.” She added, adding that the company is also due to sign an agreement

with a UK-based partner in November, with an aim of promoting Qatar to British travellers. As for existing partnerships, the company works with Powerbroker Public Relations and Travel-X-Reisen with regards to reaching out to the lucrative German market, and has a network of partners in Europe, the UAE and South America (Brazil is one of QIA’s key target markets), who strongly support its aspirations. “At QIA, we are proud to promote the kind, rich and unique Qatari culture and its heritage to the world, along with the country’s vision,” said Jaskulski, revealing that QIA does this via familiarisation and destination opening trips, by participating at exhibitions and via PR and social media. Its clients come from almost all continents and span local Qataris, Asians, Europeans, Africans, Australians and Americans – both from the US and Latin America. September 15 2013

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DESTINATION QATAR

New and upcoming flights to and from Doha International Airport Qatar Airways is continuously enhancing Doha's accessibility and connectivity via new air routes. TTG presents the four newest routes that have joined or are set to join its network. Route: Doha – Chengdu Shuangliu international airport, China

atar Airways is boosting its network with new destinations, as well as by further increasing the number of services on several of its routes spanning MENA, Eastern Europe and Asia. Doha is now connected to Ankara, Turkey with four flights per week (previously three); Manama, Bahrain with 49 flights per week (up by from 47); and Dubai with 91 weekly flights (formerly 77). Other destinations that

benefited from the increase include Islamabad, Pakistan; Jakarta, Indonesia; Moscow, Russia; Sofia, Bulgaria; Yangon, Myanmar; and Bucharest, Romania. CEO, Qatar Airways, Akbar Al Baker commented: "As we continue to expand our network and receive more aircraft, we will keep looking at opportunities to add capacity to our existing network and further strengthen our brand presence around the world."

Launched on: September 3, 2013 Flight details: Flight QR884 from Doha to Chendgu is operated on Tuesdays, Thursdays and Saturdays, with departures and arrivals scheduled at 02:00 and 14:30 respectively. Return flight QR885 departs Chengdu on Wednesdays, Fridays and Sundays at 01:00, arriving in Doha at 03:50.

Route: Doha – Ta’if, Kingdom of Saudi Arabia Launch date: October 2, 2013 Flights details: The flights are planned to be offered on Mondays, Wednesdays, Fridays and Sundays. Flight QR1206 is expected to depart Doha International Airport at 12:55 and arrive in Ta’if at 15:20, while the return flight QR1207 is scheduled to take off at 16:10 and land in Doha at 19:10.

Route: Doha – Addis Abbaba, Ethiopia Launch date: September 18, 2013 Flight details: The flights are planned for Mondays, Wednesdays and Saturdays, with Doha departures scheduled for 22:15 and arrivals to the Ethiopian capital at 01:40 the next day via flight QR530. The return service, QR531, is expected to take off at 02:50 and arrive in Doha at 06:15.

Route: Doha – Clark International Airport, Philippines Launch date: October 27, 2013 Flight details: The service is expected to be offered daily. Flight QR930 is scheduled to leave from Doha International Airport at 21:00 and arrive at Clark International Airport at 10:35 the next day. Return flight QR931 is planned to depart at 12:05 and land in Qatar’s capital at 17:05.

A surge in Qatar's appeal as a holiday destination reported atar Tourism Authority (QTA) has released tourism performance figures for the second quarter of 2013, showing a surge in the number of international visitors to the country. A region-wide growth of 15 per cent in travellers to Qatar was seen from GCC countries and Saudi Arabia ranked as the largest single source of visitors during the period with 144,491 travellers. Visitor numbers from other continents rose by 6.6 per cent, with visitors from Asia increasing by 12 per cent. Hotel occupancy rate rose from 58 per cent to 67 per cent, with an increase of 4.5 per cent in the number of rooms available. Total revenue in four- and five-star hotels increased by $42.8 million, with a 20 per cent revenue increase seen at five-star properties alone. Chairman, QTA, Issa Mohammed Al-Mohannadi commented: “We are seeing

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strong growth in all aspects of Qatar’s tourism sector.” In a bid to further boost the quality of the country's tourism sector, QTA launched an improved website in June; awarded six properties under its debut

Hotels Quality Rating Programme in July; and signed an agreement with the UNWTO to develop a consistent monitoring and quality control system across a wide range of tourism activities in August.

Colourful and vibrant, Qatar is gaining increased global attention as a leisure destination



ON LOCATION SRI LANKA

Dynamic vibrance

East Coast, Kalpitiya and other regions have also been set up with a view to fuelling this development,” he added. Vice president, sales and marketing, Aitken Spence Hotels, Althaf Mohamed Ali additionally revealed: “The entry of many acclaimed global hotel chains, such as Shangri-La, Hyatt, Mövenpick and Marriott, will draw more attention to Sri Lanka as a destination. The introduction of these global resorts will promote the destination and existing Sri Lankan resorts will derive the benefit of this avenue of global publicity.”

Sri Lanka, a unique destination in the culture-fuelled Indian Ocean, is striving to magnify its tourism product to appeal to one and all. Tatiana Tsierkezou explores adiating its vibrant hospitality and satisfying each of the five human senses, Sri Lanka is rapidly prospering as a destination of choice for many travellers, both regional and international. “Sri Lanka offers unique experiences on a compact island, now easily accessible throughout with Cinnamon Air. Nowhere else in the world can visitors, within a week and within the same country, enjoy vibrant urban experiences, some of the world’s best beach resorts, authentic spa retreats, UNESCO World Heritage sites, safaris, tea-trails, exotic culture, excellent shopping, spice gardens and amazing cuisine – all at great value,” enthused CEO, Cinnamon Air, Sean Dwight exclusively to TTG. THE NATURE OF TOURISM With a keen eye on new emerging markets, a key one being China, Sri Lanka Tourism Board is uncovering the ways in which it can up its game and attract all forms of travellers, spanning leisure, high-end luxury and business, with dedicated campaigns and tourism initiatives. Director sales and marketing, Casa Colombo, Zacky De Silva underlined to TTG: “Many large scale operators and specialised travel agents targeting high net worth guests, are not aware of how dynamic the destination is. Awareness needs to be created amongst the agents and operators alike, so that the message of a truly dynamic destination which consists of immense value based offerings is easily accessible.” To achieve this, industry pioneers are set to attend numerous

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travel trade fares spanning the globe, in a bid to amplify and push the tourism segment. Dwight noted that Cinnamon Air attended Top Resa in Paris and has plans to attend WTM 2013, ITB Berlin in 2014 and more. “At all events, we will be there to promote and educate agents on our new scheduled and bespoke charter services, making Sri Lanka even more conveniently accessible than ever before,” Dwight declared. Stressing the essentiality of travel trade events was regional general manager, OZO Sri Lanka, ONYX Hospitality Group, Damian Ball, who noted that ONYX Hospitality will be attending WTM 2013 to push the company’s latest property openings, with plans to attend ITB Berlin in 2014. “A key at both shows will be the introduction of the properties as a new form of mid-market offering within the Sri Lankan hospitality mix for leisure and business travellers,” said Ball. But travel trade shows are not the only way in which the country is evolving its tourism offering. Sri Lanka is also enhancing its tourism product with exciting infrastructural developments. Head of sales and marketing, Jetwing Hotels, Ishanth Gunawardene explained exclusively to TTG: “The government has put in place a robust plan that engages all stakeholders for the benefit of all. This involves infrastructure and skill development programmes, new hotel and investment projects, concessions and creating the right climate for investment. “The tourism industry as a whole has been prioritised for rapid growth and development, and has the full support of the government based on a strategic master plan. Specialist zones on the September 15 2013

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TEMPTING THE REGION With the aim of attracting new markets, Sri Lanka is simultaneously focusing on one of its ever-blooming markets: MENA. Providing a variety of direct flights and only a short journey of 4.5 hours from most major GCC cities, Sri Lanka is a great attraction to tourists from these regions as it provides numerous adventures for MENA travellers which include value-for-money shopping, eclectic cuisine and a vibrant nightlife. Gunawardene outlined to TTG the reasons as to why Sri Lanka is so appealing: “For the Middle East region, most hotels and travel companies have taken visitors from this region into account and put in place different programmes which cater to the needs of this market. These include: special dietary needs, language consideration, menu options, accommodation, prayer rooms, adequate signage and more. Jetwing Hotels and Jetwing Travels take a lead in this area.” Adding to this was Dwight, who declared: “Sri Lanka has much to offer to Middle Eastern travellers. As a cosmopolitan society, all are welcome and the country’s natural green beauty, unique attractions, great shopping, spas, safaris, beaches and night life truly offer something for everyone, whether it’s short getaway breaks, rejuvenation retreats, family and friends escapes, or even as a unique meetings and incentive destination.” He continued: “We appreciate that that many travellers from the Middle East like to make the most of their time away, like to travel in comfort and expect high levels of courteous and professional service. Cinnamon Air’s small eight-seater aircraft also offer exclusivity and privacy to groups and families travelling together, which is another aspect that is greatly appreciated by the Middle East market.” The promotion of Sri Lanka to these markets, as highlighted by Gunawardene, is largely through travel agents and tour operators based in the Middle East. “This has enabled Jetwing to establish strong relationships and has facilitated business to be developed year on year with very positive results,” he concluded.


ON LOCATION SRI LANKA

Prestige with industry accolades

Game-changing developments

Focusing on the premium traveller

etwing Group has shared exclusively with TTG its developments including several new hotel projects. Head of sales and marketing, Jetwing Group, Ishanth Gunewardene, stated: “Jetwing hotels Sri Lanka`s premier hotel brand will soon see new hotels coming under its wing, the first of which will be Jetwing Yala, set to open on November 1, 2013, in close proximity to the Yala National Park. Projects in Colombo, Jaffna, Dambulla, Passikuda and Uppaveli on the east coast, Nuwara eliya and Dambulla will follow." The property has scooped Green Globe re-certification for the fourth year running Cinnamon Lakeside Colombo of Cinnamon Hotels & Resorts – managed by John Keells Group, was recently presented with Green Globe re-certification for the fourth consecutive year. The Green Globe Standard comprises of a structured assessment of the sustainability performance of travel and tourism businesses and their supply chain partners. Companies can monitor

their improvements and achievements leading to certification of their sustainable operation and management. The property has continuously been recognised for its initiatives to preserve energy and water, reduce operational costs, contribute to local communities and its environment, whilst also simultaneously catering to the expectations of green leisure and business travellers.

The travel company aims to promote Sri Lanka as a high-end destination

This no frills concept is a first for Sri Lanka and the first time for such a product to launch in the country. Jetwing Travels is soon to be launching a new luxury travel product, Sri Lanka Select, catering to the high-end market and has launched lowcost brand Hotel J. "This no frills concept is a first for Sri Lanka and the first time for such a product to launch in the country," he added.

Spreading its wings across Sri Lanka

Regional general manager, OZO Hotels Sri Lanka, Damian Ball exclusively reveals to TTG ONYX Hospitality Group’s plans for further expansion in Sri Lanka

ONYX Hospitality Group has signed management agreements with Sino Lanka Hotels Holdings for the development of three properties in the key Sri Lankan cities of Colombo, Kandy and Galle. The select services brand provides guests with practical yet stylish accommodation where simplicity combined with quality is the key. The 160-room Colombo OZO property will be built on Marine Drive, a north-south thoroughfare stretching along the Colombo coast. Located approximately five kilometres south of the city centre, it will offer stunning sea views from most rooms, along with a café and stylish rooftop swimming pool. The 128 room OZO Kandy meanwhile will be located adjacent to the Hotel Suisse at Sangaraja Mawatha off the Kandy Lake. The hotel’s facilities will include a swimming pool, gym, two restaurants and OZO’s innovative ‘grab and go’ snack bar, O2Go. In Galle, the OZO resort will be located directly on the beach, just two kilometres to the north of the landmark historic Galle Fort. Offering a unique select services facility to this popular tourist centre, the 148-room resort will feature a landscaped swimming pool and beach area and lively dining offerings. All rooms will offer spectacular views of the Galle coastline. The Colombo and Kandy OZO properties are expected to open in late 2013 with the Galle property to follow. September 15 2013

Renowned high-end travel firm, Abercrombie & Kent is eyeing the colourful and potentially lucrative upscale Sri Lankan market. CEO, Abercrombie & Kent, Ian Coughlan met with the Minister of Economic Development, Hon Basil Rajapaksa in Colombo, Sri Lanka, to discuss the news. He communicated to the Minister that the company is set to focus on

sending high-end travellers to Sri Lanka from several destinations around the globe with its local partner, United Holidays. Abercrombie & Kent, currently comprising of a global network of 63 offices in 30 destinations, has plans to train selected Sri Lankan hotel staff to comply with luxury standards expected by high-end travellers.

Shining potential detected in Chinese market Sri Lanka Tourism recently held its joint mega promotion campaign ‘Sri Lanka Shines in Beijing’, which took place in the Chinese capital. The campaign was launched between a partnership of the private and public sectors of Sri Lanka in a bid to attract Chinese tourists to the destination. The Sri Lankan delegation taking part in ‘Sri Lanka Shines in Beijing’ was led by Senior Minister, Abdul Hameed Mohamed Fowzie. Held under the guidance of Minister of Economic Development, Hon Basil Rajapaksa, the promotional event was heavily supported by the Chinese Embassy of Sri Lanka and its ambassador, HE Wu Jianghao, as well as the Sri Lankan Embassy in China and its ambassador, HE Ranjith Uyangoda. ‘Sri Lanka Shines in Beijing’ took place on August 29, 2013 at China World Hotel with a ‘Sri Lankan Night’ which featured many activities showcasing the island’s ttgmena.com

culture and tradition. Over 500 high-profile Chinese guests, including travel trade representatives, politicians, government officers, businessmen and media, were invited to the promotional event which featured a business forum, a shopping mall promotion campaign, a Sri Lanka bus branding campaign and much more. Furthermore, Sri Lanka Tourism Promotion Bureau

is planning to execute a number of other promotional activities such as highlighting Sri Lanka through bill boards, light box advertising and advertisements in leading Chinese news papers; the airing of radio jingles; and a PR campaign tailoted to create awareness of the destination in this specific market; plus an exclusive new website to promote Sri Lanka Tourism.

The ‘Sri Lanka Shines in Beijing’ concept was launched to attract the Chinese market

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ANALYSIS ECOTOURISM

Each of our employees is responsible and is proud to be a green hotelier.

naturally responsible With ecotourism swiftly on the rise, hotels and destinations are searching for new ways to protect and work with the environment. Natalie Hami investigates nce considered a niche sector, ecotourism has been steadily gaining momentum and becoming a force in itself, offering travellers the chance to give something back to all powerful Mother Nature and local communities alike. The surge in popularity for this blooming sub-sector has in turn yielded a change in the industry’s thinking – shifting it largely from being reactive to positively proactive. And now, fully embracing the concept of ecotourism and sustainability, it seems that fulfilling the bare minimum requirements is simply not enough. Supporting the sentiment that the hotel industry, in particular, has awoken to the call of ecological responsibility, managing director, Responsible Travel, Justin Francis commented to TTG: “Whereas 10 years ago reusing towels and not turning the taps off was cutting edge, now leading responsible tourism businesses are working in communities for poverty reduction, social welfare, human rights and the conservation of natural and cultural heritage. They are training and developing local staff up to management levels and publishing reports on their social and environmental impacts.” A much reputed travel agency, Responsible Travel is also organiser of World Responsible Tourism Awards, sponsored by the Sultanate of Oman Ministry of Tourism. Year-on-year, the event has gained momentum, indicating that regional and

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international hotel brands, as well as destinations, are seeking to become innovators in ecotourism and sustainability. Greening MENA Shining examples of such green innovators can be found on home turf within the region, with a number of destinations taking leaps and bounds in these niche sectors. Most notably, the Northern Emirates have, collectively, been making a significant impact through a variety of green initiatives. Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA), HE Mohamed Ali Al Noman enlightened TTG on the emirate’s priorities regarding ecotourism. “The concern for environment has always been placed high in the policies and priorities of the emirate’s leadership and it reflects in our tourism promotion and policies as well,”he said, adding: “Sharjah was amongst the first to embrace sustainable environmental and economic policies in the region with the launch of the leading green initiatives such as the Bee’ah waste management and recycling plant.” Sharjah has unveiled several ecotourism projects over the last few years, including the Kalba Eco-Tourism Project, expected to feature natural reserves and diverse tourist and commercial facilities, as well as the Mleiha Development Project, considered one of the largest ecotourism developments September 15 2013

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in the region and due to include leisure facilities and accommodation while developing it in a way that will strengthen its environmental diversity and position. Also in the pipeline is Sir Bu Nuair Island, set for completion in 2017, with plans to turn the island into a unique destination; one that offers a mix of high-end luxury and comfort, fosters a genuine sense of community and captures the region’s vibrancy and cultural heritage in its architecture and offerings. The island is to house a luxury five-star hotel and resort, hotel apartments and villas, a camping village, shops, a souk, dedicated family areas, an amphitheatre, a museum, a mosque, an education centre, a harbour and an airport. Listed as a potential UNESCO World Heritage Site since 2012, it is home to various flora and fauna such as Hawksbill turtles, marine birds and rare fish species. The projects were launched by the Sharjah Investment and Development Authority (Shurooq). Going beyond the basic requirements of sustainability is no mean feat; however, according to general manager, Ramada Hotel and Suites Ajman, Iftikhar Hamdani, the property is engaging successfully in sustainability in various ways. “Ramada Ajman is a responsible hotel engaged in different ways to support ecotourism. Some of our schemes include 90 per cent waste diversion from the landfill (approximately one tonne daily waste), installing a compost machine within the hotel to convert our organic waste into fertiliser, and converting a space of 430m2 in our car park into an urban farm where we are growing vegetables for our restaurants," he stated. Hamdani also referred to the significance of getting both guests and employees involved in the initiatives. “Our success or unique part is our frequent open communication with internal and external guests; because without support of staff and guests, we cannot achieve results. Each of our employees is responsible and is proud to be a green hotelier. We never say we are complete and our learning process continues as we do attend many sustainable conferences/ congresses throughout the year and then share and inculcate the information to our staff during our monthly celebrations.” Area vice president – Middle East and Sub-Saharan Africa, The Rezidor Hotel Group, Mark Willis reiterated a similar sentiment to TTG: “Guests like to be involved and learn about the environment. They want to do more than just agree to reuse their towels. They want to contribute, make the responsible food choices and learn about local conservation.” Global innovation In this exciting shift towards responsibility, the question of how to save energy is considered with much enthusiasm. Consequently, major brands worldwide are creatively producing unique, friendly solutions. Marriott International has launched strategic energy saving initiatives in Europe to reduce carbon dioxide or C02 emissions versus annual targets by an additional seven per cent over the next three years. In the Caribbean, The Westin St. Maarten Dawn Beach Resort and Spa is the first Westin property to install and utilise solar panels for its energy consumption throughout the resort. Meanwhile, Hilton Fort Lauderdale Beach Resort has installed six wind turbines on the roof top of the resort. Each wind turbine will produce 32,000 KWH ultimately helping to reduce the amount of energy being used within the property.


ANALYSIS ECOTOURISM

Advancing its ecopotential

Wildlife sanctuary Queensland aims high achieves recognition with sustainability as-Al Khor Wildlife Sanctuary (RAKWS), supervised by Dubai Municipality (DM), has been enlisted in Wetland Link International.

Belgium plans to create a more sustainable infrastructure and provide a supportive business environment for ecotourism In a bid to further diversify its tourism portfolio, the Belgian government identified ecotourism as a key area of growth. With one of the most dense road and rail networks in Europe, the country plans to develop a more sustainable infrastructure, with just one example being the installation of solar panels on a part of the Antwerp – Amsterdam high-speed rail line.

To attract multinational companies and create job opportunities, the government also plans to provide an investment-friendly and supportive business environment for ecotourism and sustainability programmes in order to attract multinational companies and create job opportunities. The government also undertook several initiatives to promote its countryside.

The RAKWS is the first wetland in the UAE to be recognised as a Wetland of International Importance. Director, Environment Department, DM, Hamdan Al-Shaer said: “The Ras Al Khor Wildlife Sanctuary is the first wetland in the UAE to be recognised as a Wetland of International Importance by the Ramsar Convention. It is a matter of pride that it has recently been accepted as a member of the Wetland Link International (WLI) based in Slimbridge, Gloucestershire, UK.” Head, marine environment and wildlife, DM, Mohammed Abdul Rahman added: “The network is endorsed by the Ramsar Convention and coordinated by the Wildfowl and Wetlands Trust. It has 350 members over six continents.”

Conscientious ambition

Area vice president – Middle East and SubSaharan Africa, The Rezidor Hotel Group, Mark Willis reveals to TTG the brand’s ambitious green plans

What is really unique about The Rezidor Hotel Group is the way that we train each of our team members on Responsible Business. Each employee becomes an ambassador of our actions to protect the environment, as well as to participate in the local community. Thus each one of our employees will also gladly inform and involve our guests. We had additionally set ambitious and challenging targets: to have all Rezidor hotels in Europe, Middle East and Africa region eco-labelled by the end of 2015 with 25 per cent energy savings by the end of 2016 and all our hotels to participate in the annual Responsible Business Action Month that is held in September. We are well on track to reach all of these targets:

all our hotels in the Middle East are Green Key eco-labelled and our Box Appeal charity campaign, now running in its sixth year, is a huge success with over 13,000 boxes having been distributed to the needy members of society. In each of the destinations that we operate in, we carefully analyse our environmental footprint and try to minimise it by saving on energy, water and waste, and by getting an eco-label for our operations. At the same time, business travellers, as well as corporate meeting and events clients, are becoming more and more aware of the importance of ecotourism and they increasingly demand that their hotel or meeting venue meets certain ecotourism, green and social criteria.

September 15 2013

Aiming to develop Queensland as Australia’s top nature tourism destination, the Ecotourism Plan 2013–2020 was released at the second annual DestinationQ forum on the Gold Coast by National Parks Minister, Steve Dickson and Minister for Tourism, Major Events, Small Business and Commonwealth Games, Queensland, Jann Stuckey. It provides operators, government, community and other stakeholders with patent direction on how Queensland can leverage its competitive advantages, while conserving its nature. “Changes to the Nature Conservation Act allow the development of privately owned, permanent ecotourism facilities on national parks in Queensland for the first time," said Dickson.

Queensland boasts a new 2013-2020 Ecotourism Plan He added: “The majority of submissions identified resource protection and conservation as critical to maintaining Queensland’s high-quality natural values. "The Plan addresses these through a range of actions focused on best practice tourism operations and management of national parks so as to ensure their natural values are preserved.”

Desert-based property awarded green certificate Situated in the Liwa desert in Abu Dhabi, Qasr Al Sarab Desert Resort by Anantara has been awarded international Green Globe Certification (GGC), following a sustainability audit by Farnek Consulting. The hotel scored highly in all areas with its room management system which manages air conditioning and lighting, by 22 per cent reduction in electricity costs this year. There has additionally been a 37 per cent reduction in propane (LPG). Furthermore, the hotel has launched a waste segregation and recycling room which now recycles 13 per cent of its overall rubbish including plastic, glass, paper, cardboard and cooking oil.

We are all acutely aware of our local environment. It also has an onsite sewerage treatment plant, greatly reducing water consumption by reusing grey water to irrigate the hotel grounds. General manager, Qasr Al Sarab Desert Resort by Anantara, Wael Soueid ttgmena.com

The property has managed to achieve reductions in a number of areas

commented: “Sustainability is not a fad or a project, it has to become integral to the operational procedure. We are a desert resort and whenever I look out of my hotel window, I am given a reminder of just how precious our water resources are. So naturally we are all acutely aware of our local environment and we have to accept responsibility for our own carbon footprint. "We also plan and co-ordinate deliveries from our suppliers add to minimise fuel pollution and we additionally manage our own waste, without compromising on our guests' comfort, or service," he added. Green Globe Certification is a worldwide sustainability stamp for the global tourism industry.

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SPECIAL REPORT ALGERIA & LIBYA

new days dawning Eager to restore their tourism industries, North African neighbours Libya and Algeria are beginning to welcome back MENA visitors. Natalie Hami reports he destinations of both Libya and Algeria have long been considered treasure troves of unique snippets of history, with their respective landscapes peppered with plentiful UNESCO World Heritage Sites and paying tribute to their cultures, antiquity and way of life. Both Libya and Algeria, in spite of travel restrictions, are working tirelessly to change their image and dispel fears of safety surrounding travel to the areas. As such, many properties are readying themselves through the maintenance or expansion of their facilities, while well-known brands are seeking to develop their hospitality footprint across these two unique North African propositions. Bright future With a view to kick starting Libya’s tourism, the country’s Ministry of Tourism has already

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enlisted the UNWTO to help implement an action plan to rebuild its tourism sector as an effective means to increase national revenue, create employment and foster national cohesion, as well as to further bolster the county’s international image. Recently, a UNWTO mission led by Secretary General, UNWTO, Taleb Rifai, made a first approach on the particular needs of the country during a workshop on technical cooperation in Tripoli. Commenting on the action plan, Minister of Tourism, Libya, Ikram Bash Imam said: “Achieving sustainable tourism is a propeller to create employment, diversify Libya's national sources of income and promote our image as an attractive tourism destination domestically and abroad. “Revitalising domestic tourism will help foster national cohesion in this significant period of nationwide rebuilding,” she added.


SPECIAL REPORT ALGERIA & LIBYA Rifai put forward his own views, noting that Libya is a major setting for tourism development due to its natural, cultural and archaeological assets, including five UNESCO World Heritage Sites. “Tourism is the right vehicle to contribute to the repositioning of Libya internationally, whilst also contributing to its sustainable economic development and job creation, particularly among the youth,” he said. The country’s tourism potential was also touched upon by general manager, Al Waddan Hotel Tripoli, Anas Tarsin, who exclusively shared his thoughts with TTG: “Investors still see opportunities in Libya as it has such a varied tourism product and unique richness, including UNESCO World Heritage Sites, and an attractive geography which makes it ideal for outdoor activities.” He added: “Libya is home to a number of tourist sites that have never been fully developed. It has the potential to successfully compete with regional destinations.” The country’s untapped natural potential has much to offer travellers, whether they are visiting for leisure or business, or simply looking to explore and enjoy the destination’s expansive history. The strong belief that Libya can produce and offer an impressive tourism product and evolve into a regional tourism hub was elucidated further by general manager, Radisson Blu Al Mahary Hotel, Volkan Vural, who exclusively commented to TTG: “With its long unspoiled beaches, tranquil deserts and rich heritage, including many historical sites, Libya has the potential to become an emerging tourist hot spot. It is a country that has all the ingredients to become a major destination – once it is perceived as politically stable with an improved infrastructure.”

New opportunities While Radisson Blu Al Mahary Hotel is fed, mainly – and largely due to the current situation – by the business sector, there is a widespread aim to attract a different type of traveller. Attracting fresh feeder markets is likely to be an integral player in this aspect, as is the aim to entice those who are seeking to explore the country and delve into its rich culture and history. Vural said: “We would obviously like to grow awareness of the brand and our property in other markets. We will do this through attending international trade and tourism fairs and exhibitions and continuing to invest in our employees.” According to operation manager, Wadi Tidwa Tourism Services, Masoud Khlifa, a number of Libyan tour operators have already managed to bring in tourists from varying destinations around the world. “Tourism is Libya's fastest growing industry. Several of the newly established Libyan tour operators have successfully attracted foreign tourists, mainly from the UK, Germany, Holland, Spain, Italy, Switzerland and Japan,” Khlifa exclusively revealed to TTG. Looking to the Middle East region, Vural also expressed an eagerness to appeal to the Middle Eastern market: “While most of our guests come from Europe and the Far East, we do have a small number of guests from the Middle East which we would be keen to grow.” To accommodate the growth of the tourism industry, Starwood Hotels and Resorts is set to open two new properties in the capital in mid-January 2015 - Four Points by Sheraton Tripoli and Sheraton Tripoli, Hotel. Additionally, Golden Tulip is on a significant drive for expansion with six hotels inked for development.

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Golden TULIP HOTEL OPENINGS

Algeria

Golden Tulip Oran (November 2013) Golden Tulip Arc en Ciel Skikda (Q2, 2014) Golden Tulip Oran (Q2, 2014) Golden Tulip Constantine (Q2, 2014) Tulip Inn Russikada-Skikda (Q2, 2014) Golden Tulip Alexandre Constantine (Q2, 2014)

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SPOTLIGHT SYRIA

Reflecting on genuine beauty While fully acknowledging the current political situation in Syria, TTG remains committed to this beautiful country, steeped in historical wonder and rich in natural appeal. We remember Syria as she was, with the hope that she will once again rise to her former glory.

Syria in TTG's timeline 2004

Diplomacy for tourism This year was marked by a strong industry-wide push to promote Syria's vast, but still largely unadulterated tourism potential: the government declared tourism as one of the key pillars of Syria's economy; the President and other dignitaries were being accompanied by tourism delegations on major diplomatic visits; and the country successfully debuted at ITB Belin.

2007

Riding momentum Industry stakeholders were, in 2007, capitalising on the momentum created by intensified promotional efforts and more than $3 billion worth of hospitality projects were underway throughout the country. The industry was implementing touches of modernity in the country, while carefully preserving remnants of its glorious past.

2010

The golden times In 2010, tourism figures were steadily increasing. Enjoying the reputation of being a niche destination that caters to a more sophisticated clientele, Syria confidently strived to further advance and diversify its tourism product without compromising its genuine spirit and carefully avoiding the pitfalls of mass tourism.

2011

Expanding capacities Syria's tourism sector was buzzing with excitement back in 2011 as new airlines chartered its skies and international hotel brands entered and expanded their presence in the country. A total of 85 new hotels were anticipated to open during the year and the country's tourism sector was in its most prosperous phase.

Orontes river 22

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SPOTLIGHT SYRIA

Palmyra

Lake Homs

Aleppo

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PEOPLE ON THE MOVE

Anantara Dubai The Palm Resort & Spa, Anantara Hotels & Resorts’ debut property in Dubai, set to open on September 15, 2013, has appointed Jean-Francois Laurent to the position of general manager. He has more than 30 years’ experience in the luxury hospitality industry, having worked in Europe, the Indian Ocean and Saudi Arabia, where he was the general manager at the Court of the Royal Family in Saudi Arabia.

BRITISH AIRWAYS

Anantara Dubai The Palm Resort & SPA

Aloft Abu Dhabi

SALES Manager central asia & levant

General manager

General Manager

Aloft Abu Dhabi hotel has appointed Michel Nader as its general manager. Nader joined Starwood Hotels & Resorts in 1999 as assistant F&B manager at Le Bristol Hotel in Beirut, Lebanon. Prior to this appointment, he was general manager at the Hotel Maria Cristina, San Sebastian in Spain – a position he held since March 2008. His hospitality industry experience of 15 years includes management posts in Lebanon, Egypt and Spain.

Mike Rock

British Airways has appointed Mike Rock as sales manager for Central Asia and the Levant, following the carrier's return to Lebanon, Jordan, Azerbaijan and Kazakhstan. Rock will be managing the British Airways sales teams across these countries and supporting the airline’s growth in the region. Rock joined British Airways in 2007 through the company's graduate development scheme.

Yasmin Sati

Four Seasons Hotel Amman

Jean-Francois Laurent

Michel Nader

Director of PR

Four Seasons Hotel Amman has welcomed Yasmin Sati as the new director of public relations. Sati brings with her vast experience in the field of public relations and journalism. Prior to joining Four Seasons, she worked at a reputable PR agency for seven years, boasting wide experience across various corporations and industries. This is her first venture into the hotel and hospitality industry.

If you have recently been promoted or appointed key staff, please contact us...

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September 15 2013

Director of sales and marketing

Elie Sassine has been named director of sales and marketing for Sharq Village and Spa in Qatar. He will oversee all corporate, group, leisure, catering and conference sales for the resort and implement local and international marketing efforts. Sassine started his sales and marketing career in Beirut, Lebanon in 1999. He then joined Marriott International Doha, Qatar, prior to joining Sharq Village & Spa in 2009.

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Olivier Tombeur

Sofitel Abu Dhabi Corniche

Ramada Sharjah recently promoted Yasser El Sayed to the position of hotel manager. In his new role, El Sayed will oversee the operation and day-to-day management of the hotel and its team, including budgeting, planning, organising and directing all hotel services. He joined Ramada Sharjah's pre-opening team in 2010 as a front office director, then served as director of operations until his current promotion to hotel manager.

sharq village and spa

Hotel Manager

Ramada Sharjah

dusit thani dubai

Director of sales and marketing

Dusit International has named Julia Alvaro as director of sales and marketing, Dusit Thani Dubai. Alvaro assumes her new role with two decades of industry experience. Having spent many years in Dubai, she played a vital role in the opening of The Palace Old Town and Le Méridien Mina Seyahi Beach Resort. Prior to her new role, she was the director of sales and marketing at Radisson Blu Media City.

Elie Sassine

Yasser El Sayed

Julia Alvaro

Director of sales and marketing

Sofitel Abu Dhabi Corniche has announced the appointment of Olivier Tombeur as director of sales and marketing. Tombeur joins the Abu Dhabi team from his previous position as director of sales for Sofitel Dubai Jumeirah Beach. His professional experience has seen him hold sales positions in Monte Carlo, Cannes, Nice and Brussels, having gained experience in key markets such as the UK, Germany, France, the US and Australia.


TATOs

AGENT SPOTLIGHT... CEO, Al Naboodah Travel & Tourism Agencies, Nasir Jamal Khan

Al Naboodah Travel & Tourism Agencies has been working on an online booking system so as to allow our customers the convenience of booking their flights and trips online, which has gone live earlier this month. We have also been promoting various special offers on our website and social media platforms, especially as we are now approaching the Eid Al Adha

holiday, which is generally a busy time of the year for the travel industry. Our focus is and always will be our customers. We will continue to cater to the needs of our customers, whether by providing them with customised packages based on their budget, providing them continuously with special deals and offers or allowing them

the convenience they need through our ‘cash upon delivery’ service which we have launched just recently. We are also working towards being more of a multi-channel retailer, where customers will always get our updates, whether in the form of an SMS, email, via social media or on our website, thus being a step closer to our customers.

DEALS OF THE MONTH

Unveiling free tours for children Royal Caribbean offers complimentary shore excursions for children up to 12 years old when accompanied by two paying adults in the same stateroom. The deal is valid for all Europe cruise bookings made prior to September 30, 2013.

Partnering to offer benefits Hertz has partnered with Relais & Châteaux, global association of luxury hotels and restaurants, to offer significant discounts, deals and benefits to members of their respective loyalty programmes.

Enticing with comfort and convenience Corp Executive Hotel Amman is offering its guests attractive room rates and free car hire during their stay, plus discounts on laundry and F&B purchases.

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PICTURE PERFECT 1. Waldorf Astoria Ras Al Khaimah The iconic luxury hotel opens its doors

with the entire team ready to welcome

guests to the property.

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2. TCA Abu Dhabi

A class of 60 Emirati students participate in the annual Tourism Youth Summer Camp series organised by Abu Dhabi Tourism & Culture Authority in conjunction with the European International College.

3. Qatar Airways Qatar Airways invites FC Barcelona fans

to meet the team's players in Malaysia.

4. RAK Airways

President, RAK Airways, Murabit Al Sawaf marks the success of the airline’s launch flight to Amman at Ras Al Khaimah International Airport.

5. KL Convention Centre

The Kuala Lumpur Convention Centre presents a royal confection to HM the Yang Di-Pertuan Agong Tuanku Abdul Halim Mu'adzam Shah, to highlight Hari Raya Aidil Fitri which marks Syawal, the 10th month of the Islamic calendar.

5

6. JW Marriott Cairo

JW Marriott Cairo celebrates its 10

year anniversary with a party.

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7. UNWTO

Hosted Media at the UNWTO 20th General

Assembly in Zambia and Zimbabwe cruise

along the Zambezi river.

8. Hyatt Regency Hong Kong

At the Regency Ballroom of Hyatt Regency Hong Kong, the property hosts ‘A Glittering Night at Hyatt’ to express grati- tude to its corporate and MICE clients.

9. Etihad Airways Etihad Airways brings together

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sporting forces at Endeavour Quay in Gosport, the UK, as five of the Harlequins rugby team supports the Volvo Ocean Race contenders, Abu Dhabi Ocean Racing.

10.Dubai Aquarium &

Under water Zoo

Dubai Aquarium & Underwater Zoo

announces the arrival of a new baby

Humboldt Penguin, born on site.

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Picture perfect 26

September 15 2013

A visual tour of recent events in the industry

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SOCIAL HUB Media Voice

Our Team

Julie Audette

General Manager Tony Fields TFields@ttgmena.com D: +357 24 803001

Director of public relations and communications, Yas Viceroy Abu Dhabi, Julie Audette

DIRECTOR OF COMMUNICATIONS Alexandra North ANorth@ttgmena.com D: +357 24 803071 Media ReporterS Naomi Leach Natalie Hami Ana Mladenovic Tatiana Tsierkezou Head of design Edward Beales Designer Maggie Bdjian E-Commerce Manager Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008 E-Commerce executive Constantinos Voniatis Senior account Manager Adrian Exley AExley@ttgmena.com D: +357 24 803004 Account Managers Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 Inna Armeanu IArmeanu@ttgmena.com D: +357 24 803013 Kyriacos Kyriacou KKyriacou@ttgmena.com D: +357 24 803014 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Operations Manager Chris Christou CChristou@ttgmena.com D: +357 24 803003 Chief Financial Officer Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 Accounts Executive Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 Headquarters Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com Thailand Representative Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 Japan Representative Pacific Business Inc,Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG Balkans TTG China TTG Czech Republic TTG Hungary

Social media allows us to cross network with our guests and properties across the globe.

Yas Viceroy Abu Dhabi is active on all of the key social media channels, which empowers us to maximise our exposure and increase our interaction with clients. We have a strong presence on Facebook and Twitter, which we find to be the most useful way of providing followers with live updates of the hotel's latest news and current promotions. We also recently launched our Instagram account which has already attracted a great number of followers in the short time it has been live. As an international medium, social media allows us to cross network with our guests and properties across the globe. As Viceroy Hotel Group is an international brand it is vital that we find a balance between communicating on a brand level and interacting directly with guests.

To find out more about TTG MENA’s social media activities, visit us on Facebook, Twitter and LinkedIn TTG MENA POLL Question We Asked: What are the most effective company team building incentives?

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answered awards and bonuses. For more poll questions, competitions and much more, like us on Facebook, connect with us on LinkedIn and follow us on Twitter

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Zaazou talks to TTG MENA live from Zambia The 20th session of UNWTO General Assembly begins at Victoria Falls RADISSON BLU HOTEL KUWAIT REOPENS AFTER $52.7 MILLION RENOVATION Changi Airport announces ground breaking infrastructure developments Grand Millennium Dubai to participate in Luxury Leisure Moscow

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