262 december 01 by TTG MENA

Middle East & North Africa

DECEMBER 1 2013

ISSUE 262

rays of fortitude

Destination Lebanon PAGE 12

Special Report Analysis

On Location

Spain

Cultural Tourism

The Philippines

Drawing on its diverse talents, Spain is appealing to a range of travellers

Blending old and new, MENA is reshaping the landscape of its cultural offering

The destination is rapidly creating links with the Middle Eastern world

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CONTENTS

A LETTER FROM...

> YOUR GUIDE

A rush of news...

04 News The latest in regional and international travel trade news. 10 CSR A breakdown of the industry’s corporate social responsibility acitivities. 11

Interview Director general, Abu Dhabi Tourism and Culture Authority, HE Mubarak Al Muhairi speaks exclusively to TTG. want to begin this letter with a shout out to everyone who was present at WTM, everyone that I met with and everyone I hope to begin a new and fruitful business relationship with. Of course, for everyone out there that the TTG team did not get to meet with in the blur of excitement that is WTM, we hope to meet with you soon on one of our many trips around the region. Being my first time at WTM, everything was experienced through fresh eyes. I was eager to see as many people and to get round as many of the bright stands as possible. With many welcoming me and keen to share their news (I think the vast majority of participants were eagerly awaiting WTM to release their news), I learnt a lot in three days through my many meetings and key interviews. Despite difficulties in certain areas of the region, I was very pleasantly surprised to find out how many destinations are continuously growing and seeking out innovation to either retain certain markets or even look to new unexplored ones. On an even more uplifting note, some of WTM’s key industry finds included the fact that 89 per cent of the industry is optimistic about tourism prospects in 2014 and as for emerging travel and tourism economies, Asia is to be the next tourism hot spot, with Cambodia, Myanmar and Vietnam set to pave the way. Optimism is a theme throughout our December 1 issue, in which we have Destination Lebanon, which is focusing on the optimism and confidence of the country regarding its tourism product, Special Report Spain is an exploration of the destination’s leisure offerings, Analysis Cultural Tourism is delving into how this type of tourism is improving the landscape of MENA and, despite the tragedy to befall the Philippines, On Location The Philippines looks at how this varied destination attracts the MENA traveller.

12 Destination Lebanon Industry stakeholders sharpen their skills to push forward. 17 Special Report Spain With its eye on MENA, Spain is upping its charms for this market. 20 Analysis Cultural Tourism TTG explores how the MENA cultural scene is evolving. 24 People on the move Find out the latest promotions and appointments in the region. 25 TATOs Focused news for travel agents and tour operators spanning the globe.

Hope you enjoy the issue! Signing out…

I was very pleasantly surprised to find out how many destinations are growing and seeking out innovation.

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Natalie Hami Media Reporter

NEWS

Hospitality giant to enter Iraq yatt Hotels Corporation recently announced that the Kurdistan region of Iraq will be introducing the country’s first Hyattbranded property in 2017, following a management agreement with Claremont Group. Hyatt Regency Sulaymaniyah is expected to offer 210 guest rooms upon opening as well as an all-day dining res-

taurant, over 1,660m2 of meeting and event space, a fitness centre, a fivetreatment room spa and three pools. In addition, the property will become the only hotel in the 971,246m2 leisure and entertainment park, Hawary Shar Park, which is currently under development and which will include a shopping mall, a golf course as well as zoological gardens.

“Bringing the Hyatt brand to Iraq is one of the most exciting projects we have in development. Kurdistan is a stable and prosperous area of Iraq, and so, the economy is growing and demand for lodging accommodations is rising,” said senior vice president – Europe, Africa and the Middle East, real estate and development, Hyatt Hotels & Resorts, Peter Norman.

Golf property opens The five-star Steigenberger Hotel Makadi, boasting a Red Sea location next to one of Egypt's leading golf courses, has opened its doors to guests. The property is adjacent to an 18-hole championship golf course and a nine-hole executive course.

Exhibition Calendar DECEMBER 2-5

ILTM Cannes, France www.iltm.net •

January 22-26

FITUR, Madrid, Spain www.ifema.es •

January 30

EMITT, Istanbul, Turkey www.emittistanbul.com/en/ •

February 16-19

MELTS, Doha, Qatar www.meltshow.com •

February 23-25

Routes America, San Salvador, El Salvador www.routesonline.com •

February 24-25

Mice Arabia Congress, Doha, Qatar www.mice-arabia.com/ •

March 5-9

ITB Berlin, Berlin, Germany www.itb-berlin.de/en/ •

• TTG Middle East & North Africa will be available at these shows • ttgmena luxury will be available at these shows

Boosting its presence across UAE malls Thrifty Car Rental is expanding its presence in the UAE with the opening of new retail locations in Fujairah City Centre as well as Mercato Mall; the company’s 44th and 45th branches nationwide. As one of the few car rental companies to currently serve customers with a rental outlet in all of the major malls in the UAE, Thrifty Car Rental increased its business in the first half of 2013 by 14 per cent year-on-year and expanded its fleet to 17,000, with a goal to further grow its presence in malls across the country. According to general manager, Thrifty Car Rental UAE, Rahul Singh: “Malls contribute to 30 per cent of our shortterm rental business and this is only set to grow as we further expand into shopping malls and other retail opportunities.“ Thrifty UAE initiated the concept of renting cars in shopping malls having begun its strategy in 2006 with the launch of a counter in Deira City Centre.

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NEWS

Embracing tradition in India

An enhanced experience

Revitalising guest services

atar Airways is forging ahead with overall development plans for its international route network map and has updated Qatar Executive’s modern fleet with a new aircraft. The flag carrier recently announced the commencement of operations to Hangzhou, China, on December 20 with four weekly flights, and introduced the latest Bombardier Global 5000 Vision to its corporate jet divsion. The new five-star property offers customary Indian hospitality blended with design features reminiscent of the Taj Mahal As part of a destination renowned for its world-class shopping, dining and entertainment, The Ritz-Carlton, Bangalore has recently opened its doors; thus debuting the brand in India. “We are redefining the international standard for luxury hospitality in India with a truly unique property in Bangalore,” said president, The Ritz-Carlton Hotel Company, Herve Humler, who

commented that this new hotel will bring the Ritz-Carlton service philosophy to life, blended with Indian hospitality to create memorable experiences for guests in what he described as a magical country. The 277-room property embraces tradition with design from the Mughal era decorated with architectural and interior design features, reminiscent of the Taj Mahal.

This year we celebrate 10 years of flying to China. CEO, Qatar Airways, Akbar Al Baker commented: “This year we celebrate 10 years of flying to China. The addition of our seventh route in China will provide additional connectivity for business and leisure travellers connecting from Asia, the Middle East and GCC countries.” In addition, Al Baker considers the new private jet as a perfect match to the requirements of the global travelling elite who seek maximum travel flexibility and refined tailor-made service.

On track to surpass expectations

The new superior rooms offer the latest in technology, design and guest comfort Millennium Airport Hotel recently completed an expansion programme which has seen the addition of 150 superior rooms, thus extending its accommodation options by 130 per cent from the previous 115 units. Named the Middle East’s ‘Leading Airport Hotel’ at the 2013 World Travel Awards, the hotel’s extension is timely, according to general manager, Millennium Airport

HOTEL CHECK

Le MÉridien Al Aqah Beach Resort

Top three regions for overall passenger numbers to Dubai International Airport: • • •

By Natalie Hami

Western Europe GCC Indian subcontinent TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.

Largest increase in passenger traffic:

The world’s second busiest airport for international passengers, Dubai International Airport, registered a rise in passenger traffic of 13.1 per cent in September, according to the latest statistics issued by the gateway’s operator, Dubai Airports. Figures rose to 49,379,165 during the nine-month stretch; a jump which saw aircraft movements soar 10.2 per cent in September, equivalent to 30,746 passengers. The majority of regions recorded positive growth in the month under review, with Eastern Europe showing the largest increase, up 65.1 per cent, driven by flydubai’s expansion to multiple destinations to the region and Emirates Airline's new service to Warsaw, Poland.

• • • • •

Hotel, Simon Moore who explained: “These additional rooms not only increase the number of guests we can accommodate but by offering the very latest in technology, design and guest comfort, they also enable us to compete more effectively for a greater market share.” The hotel is also planning to add a further 75 club units to its inventory before the end of the year.

Australia, up 41.7 per cent France, up 23.7 per cent Saudi Arabia, up 22.4 per cent Thailand, up 21.8 per cent The UK, up 21.7 per cent Arriving at Le Méridien Al Aqah Beach Resort in Fujairah, UAE, after a tiring day of meetings, I was greeted by the property’s helpful doormen who ushered me inside to the well-lit and spacious lobby area. I was relieved to experience a seamless check-in and was shown to my room, which was equipped with everything a guest needs such as a work station, multiple plugs, a spacious walk-in closet, comfy slippers, hairdryer and most importantly for

Suitable for: Business / Leisure / Families December 1 2013

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the business traveller, high speed Internet. Making my experience even more enjoyable was the amazing view below of the pool area and the beach, offering a calming reprieve. The property provides an array of dining options including its signature Thai restaurant, Swaad and its Italian fine dining restaurant, Sapore, which I can say first hand was most enjoyable. The hotel also makes sure that its guests start off the day with an enjoyable breakfast.

NEWS

Ongoing success for carrier Libya receives support for tourism development Turkish Airlines recently announced a slew of strong figures:

perating profit for Turkish Airlines stood at $421.5 million for the third quarter rising by 12 per cent for the first nine months of 2013. There was also an increase in sales revenue of 28 per cent in Q3 when compared to the same period in 2012. Additionally, it was highlighted that during the first nine months of 2013, 36.2 million passengers were carried implying a 24 per cent increase in passenger traffic. In response to the 21 per cent increase in available seat kilometers (ASK), revenue passenger kilometers (RPK) rose by 24

per cent, resulting in 1.8 points increase in passenger load factor which came to 79.8 per cent system-wide. According to the International Air Transport Association, the overall industry growth for the same period in terms of ASK and RPK was 5.0 per cent and 4.3 per cent respectively.

SALES REVENUE ROSE 26 per cent FROM JANUARY TO sEPTEMBER REACHING $6.8 billion

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Following an agreement signed during the WTM in London, UNWTO has announced that it will provide support to Libya’s Ministry of Tourism in its strategic tourism development through institutional building and governance, sustainable development, marketing and human resource development. Priority is to be given to institutional building and governance, with technical support focused on developing a cohesive tourism policy, strategy and action plan, as well as updating the sector’s legislative and regulatory frameworks and strengthening its organisational structure. “This agreement is a very positive step in reviving Libya’s tourism sector and affirms UNWTO´s commitment to Libya during this time of national rebuilding. Tourism will enhance the country’s global image and contribute to its sustainable economic growth and development,” said Secretary-General, UNWTO, Taleb Rifai. Minister of Tourism, Libya, Ikram Bash Imam added: “Libya has great potential for tourism, it was a tourism destination in the 60s and we want to prioritise rebuilding the country’s tourism sector. Tourism provides

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great opportunity for investment and employment and will give a better face for Libya. By joining hands with UNWTO, we will work to implement our plan for sustainable tourism development."

CSR

Promoting green activities In an effort to highlight the importance of CSR, Crowne Plaza Jordan Dead Sea Resort & Spa and Holiday Inn Resort Dead Sea organised a cleaning day.

and Holiday Inn Resort Dead Sea, Firas Irsheidat. “We are concerned about the environment, and since the Dead Sea is a globally well-known area, we have a

We are concerned about the environment. Staff members gathered and conducted a thorough cleaning campaign around both resorts and the Dead Sea beach. “We are very keen on being active on the CSR front through different and various activities, from hosting orphans to cleaning campaigns,” said area general manager, Crowne Plaza Jordan Dead Sea Resort & Spa

responsibility as individuals and entities to preserve this important area and take extra care of it,” he added. Crowne Plaza Jordan Dead Sea Resort & Spa houses 420 rooms and suites, Thalgo Spa plus pool facilities, while Holiday Inn Resort Dead Sea boasts 202 guest rooms and suites, pool facilities and a fully equipped modern fitness centre.

Global efforts aptly Recognition for eco-responsibility celebrated aving pursued an eco-responsible path for sustainability in a bid to benefit visitors, partners and suppliers, Le Méridien Abu Dhabi’s initiatives were recently awarded with the Blue Flag accreditation in recognition of its environmental efforts. The Blue Flag award is a voluntary eco-label which has been awarded to over 3,850 beaches and marinas in 48 countries worldwide. The Blue Flag works towards the sustainable development of beaches and marinas through a range of criteria, dealing with water quality, environmental education and information, environmental management as well as safety. The Blue Flag Programme is owned and managed by the Foundation for Environmental Education, a nongovernment and non-profit organisation. Guaranteeing a clean, safe and protected beach to hotel visitors and guests, general manager, Le Méridien Abu Dhabi, Nemo Acimovic remarked on the award: ”The Blue Flag award - recently coupled with our Green Key Award - is a fantastic achievement and proves our commitment towards a sustainable future and betterment of product quality, we strive to provide for our guests.”

Chamnarnsil Chamnarnkit graciously received the CSR award

Asian hospitality group, Dusit International was recognised for its ongoing corporate social responsibility efforts by the Stock Exchange of Thailand and the Corporate Social Responsibility Institute (CSRI) as part of the Global Reporting Initiative. In a ceremony held at the Exhibition Hall of the Stock Exchange of Thailand Building, senior vice president, Finance, Dusit International,

Chamnarnsil Chamnarnkit received the CSRI Recognition 2013 award from academic advisor, Corporate Social Responsibility Institute, Punsak Vejanurug. To be considered for the award, the company had to provide a comprehensive CSR report detailing its economic, social and environmental management and operational policies and activities during 2012.

Initiative to reach out to the elderly launched

Endorsing Kuwaiti commitment Mövenpick Hotel & Resort Al Bida’a, Kuwait has received Green Globe recertification. General manager, Mövenpick Hotel & Resort Al Bida’a, Maged Gubr commented: “We are very proud to earn the renewal of our Green Globe certification. This achievement will encourage us to improve our environmental performance and raise awareness on sustainability issues in Kuwait.” Gubr continued: “We have implemented a long-term

environmental system to reduce the water and energy consumption. Basic measures, such as the installation of water-saving devices and energy efficient lighting, which are part of our best practices. We also encourage our guests to minimise their footprint, join our responsibility programmes and local activities promoting awareness.” Demonstrating its commitment to CSR, the property initiated a nationwide

recycling competition in cooperation with the Public Administration for Private Education, Environment Public Authority and schools throughout Kuwait, to inform younger generations about the importance of sustainable practices, thus inspiring them to care for the environment. Adding to this, Mövenpick Hotel & Resort Al Bida’a works closely with a number of local institutions including the Down Syndrome Association Kuwait (DSA). December 1 2013

Ramada Hotel & Suites Ajman has revealed that it paid a visit to the Ajman Elderly Nursing Home as a part of its ongoing CSR initiatives in the emirate. The management and staff of the property led by its general manager, Iftikhar Hamdani recently visited the nursing home and spent a few hours with the residents to share stories and offered flowers and gifts to show their care and respect for the residents. The property also provided sponsorship of food and beverage in one of the celebrations that took place at the nursing home. Hamdani noted: “On behalf of our team, we would like to thank the administration and resident elders of Ajman Elderly Nursing Home for giving us the opportunity to honour the elders. "We plan to make this a regular activity in order to make the elders feel that they are an important part of our society as they can impart valuable wisdom to the younger generation,” he added. Ramada Hotel & Suites Ajman has been actively organising various corporate social responsibility activities in the emirate as a way of reaching out to society and giving back to the Ajman community. Some of the property's notable CSR charity initiatives in the past have helped a variety of different beneficiaries including people with disabilities, flood victims and residents of underdeveloped countries. ttgmena.com

We plan to make this a regular activity in order to make the elders feel that they are an important part of our society as they can impart valuable wisdom.

Staff from the hotel visited patients at the Ajman Elderly Nursing Home

INTERVIEW

deliver value in terms of increased visitation, length of stay and spending. Abu Dhabi has also recently announced plans to develop a dedicated cruise terminal that will support the emirate’s plan to increase cruise passenger arrivals. TTG: How will developments on Saadiyat Island transform the emirate? They will do so very significantly as Saadiyat Island will be our cultural hub and with the opening of Louvre Abu Dhabi planned for 2015, you will see an increasingly high profile for Saadiyat. We have had tremendous feedback from consumers and the trade on the existing product of the island. As we move towards the opening of Louvre Abu Dhabi, the Zayed National Museum in 2016 and Guggenheim Abu Dhabi in 2017, we anticipate a boost in awareness of our cultural offering on the international stage. TTG: How do you predict Al Gharbia will develop in the upcoming years?

PLETHORA of possibilities With Abu Dhabi’s tourism industry entering its 10th year in 2014, director general, Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi), HE Mubarak Al Muhairi speaks to Ana Mladenovic on further boosting the emirate’s tourism potential TTG: Which of Abu Dhabi’s niche segments hold great potential? The emirate holds great potential in developing its niche tourism segments further such as adventure, health and wellness, education, cruising, culture and golf. Our product development strategy will take into account the destination potential to develop these segments and ensure clear alignment with the needs of our targeted visitors through extensive segmentation and product gap

analysis. Working closely with our key partners and stakeholders will ensure that we deliver products that fit well with our strategy. Furthermore, the emirate has made significant investments in these segments, such as the Cleveland Clinic Abu Dhabi, which will open on Al Maryah Island, the Imperial College London Diabetes Center, the DNA Center for Integrative Medicine & Wellness, New York University Abu Dhabi, INSEAD Abu Dhabi, Paris Sorbonne, among others, that we intend to leverage and December 1 2013

Al Gharbia is recording upward movement in hotel guest arrivals – and its tourism proposition has expanded over the past five years. Our figures show that from 2008 to the end of 2012, hotel guest arrivals in the region rose 205 per cent, from 30,070 to 92,000, whilst guest nights grew by 112 per cent to 288,000 over the same period. The total revenue generated by Western region hotels has doubled since 2009 and we anticipate it will top $64 million by the end of this year. National Corporation for Tourism & Hotels (NCT&H), which operates the Jebel Dhanna Resort and the Al Dhafra Beach Hotel, is doubling the capacity of these properties by Q3 next year. It will also add three new restaurants, a swimming pool and spa, creating by 2015 the largest tourism complex in the area. At Al Mirfa Hotel, the development of a private beach is underway and plans are afoot to add 30 villas to the island project. Tourism Development & Investment Company's (TDIC) flagship properties of Desert Islands Resort & Spa by Anantara on Sir Bani Yas Island and the award-winning Qasr Al Sarab Desert Resort by Anantara in Liwa also continue to expand their offering helping to raise the profile of the area significantly, both domestically and internationally. A heritage-related product is shortly to be introduced on Sir Bani Yas. With more to offer, product packaging will increasingly be key. Plus, the development of an events portfolio in line with the growing hotel inventory is also bringing this part of the emirate into the spotlight and allows us to host international media and travel trade there. TTG: How does your current post challenge you personally? The tourism industry in Abu Dhabi celebrates its 10th anniversary in 2014 – and I ttgmena.com

Tourism is a very elastic industry with a myriad of touch points - we need to keep in close touch with the industry. have been involved since its inception. It has been challenging, yet an immensely rewarding time. In a decade, we have taken a destination with fewer than 8,000 hotel rooms, limited air access and attractions, and a hotel guest tally of less than a million, to a destination which is now increasingly recognised worldwide as world-class, sustainable and committed to the preservation and promotion of heritage and culture. We hope next year, as we celebrate a decade of effort, we will achieve 2.8 million hotel guests. We have opened up new markets – in India, China and Russia - to complement our traditional markets. There have been challenges, yes, and of course there will always be new challenges – that’s a hallmark of the age we live in. We now have to address the demands of online marketing and promotion – and rethink the way we have been doing business. The secret is to see the challenges not as debilitating but exciting – and to have the energy and commitment to seeing our plan come to fruition. The plan Abu Dhabi 2030 has laid down a target for us to have 7.9 million visitors staying in excess of 80,000 hotel rooms within the next 16 years. We are extremely focused on this and to building the contribution tourism makes to the local economy and to our society in terms of the cultural exposure it delivers and the career opportunities it will open up to our young people. TTG: What is the most important lesson you have learnt during your career in the tourism industry? To listen carefully to the market – that is consumers, the trade and our stakeholders. Tourism is a very elastic industry with a myriad of touch points – we need to keep in close touch with the industry at the coal face to get to understand their needs and seek their input into our plans going forward.

DESTINATION LEBANON

RAYS OF FORTITUDE An expert at blending the classic with the contemporary, Lebanon is keeping its head high and seeking out new ways to entice visitors. Natalie Hami discovers how

ong revered and celebrated for its ability to draw in a most varied palette of clientele from business visitors to those looking to submerge themselves in a luxury experience or step into the past amongst the Phoenician findings of Tyre, Lebanon is restless and working hard to regain the popular name that it once had for itself: that of a fun, modern destination at the ready to provide any experience needed by its discerning clientele. This was strongly communicated by the Ministry of Lebanon at the recently concluded WTM, London, whereby representatives on the destination’s stand made evident their eagerness to convey the message that the country is indeed safe. This was most adeptly echoed by director of sales and marketing, Le Gray, Hilal Saade who commented to TTG: “The first step is to promote Lebanon as a safe destination and to educate travellers that what is hap-

pening in the surrounding, is not happening in Lebanon.” While surrounding unrest continues to make this task ever more challenging, much of the industry has refused to admit defeat and instead has adopted an innovative approach to reclaiming tourism success. Equipped with creative strategies and a serious drive to succeed, Lebanon’s industry is pursuing new avenues to help retain its traditional market share as well as seek out those markets which, to date, have been untapped. With this in mind, TTG reached out to an array of industry stakeholders who, conveying confidence, spoke about how they are not only retaining their share of certain markets but are simultaneously refining their skills to open new ones. And with true determination, they are focusing on bringing Lebanon back into the limelight, to regain its title of ‘Paris of the Orient.’

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DESTINATION LEBANON Unyielding STRENGTH Recapturing this title may not be a challenge so far from Lebanon’s grasp, as a sense of unwavering strength and determination grips the industry. Area vice president – Lebanon, Bahrain, Kuwait and Qatar, Rotana, Joseph Coubat, stated that the Rotana properties in Lebanon have been able to maintain a number of markets recently despite a somewhat skewed view of the destination from some of the outside world. “Concerning the markets which we have been able to maintain over the recent months, given the situation throughout the entire region, our current feeder markets include mainly Iraq, Syria, Egypt and Jordan, with some European countries as well,” Coubat added. He elaborated that Jordanians and Iraqis usually come to Lebanon for leisure, while Syrians visit Lebanon for medical tourism. “One of our primary markets today is Iraq. Benefitting from Rotana’s presence in Erbil, we had a full year synergy programme between both Lebanon and Erbil.” Furthermore, managing director, Cleopatra Tours, Rabih El Khatib also told TTG that the company is still welcoming visitors from South America.

Over the last few months we have benefitted from an overall increase in guests versus last year. “This summer we saw a growth in Lebanese expatriate guests from around the world and an increase in expatriates living and working in the Gulf,” Abrahams continued. Also appreciating the value of the local market and consequently fine tuning its offering is Coral Beach Hotel and Resort, whose general manager, Eddy Nohra commented to TTG: “Alongside focusing on attracting the local market, we have mainly upgraded our F&B outlets.” The advancement of its offerings has included the refurbishment of its Winter Garden restaurant and bar as well as the renovation of its SunSoul restaurant, café and lounge, along with the introduction of the winter terrace, making it an all-year-round outlet. General manager, Radisson Blu Martinez Hotel Beirut, Kosta Kourotsidis echoed a similar focus, explaining to TTG that in order to reel in the local market, the property has created packages especially for its Lebanese clientele.

New heights However for an over-achieving destination such as Lebanon, market retention might never be enough, with travel agents and properties alike fully embracing the chance and the need to reach out to fresh markets or those that have been neglected. Director – incoming department, leisure and MICE, Nakhal, Khaled Aridi exclusively highlighted to TTG that this need arose due to the fact that the Gulf market represented a strong support to Lebanon, with the Gulf tourist usually contributing a hefty percentage of tourism arrivals to the destination. “With the absence of such important clients, there was a falling in tourism employment by around 30 per cent. To overcome this situation, we should search for other markets that their government did not ban travel to Lebanon, and give them special facilities for their arrival,” he said. “The Ministry of Tourism has taken some good actions regarding this, by facilitating the entry visa for the Iraqis, Egyptians and Algerians,” Aridi added. With the ease of entry into the country for Algerian visitors, Aridi also highlighted how Nakhal will be taking advantage of this. “For the Algerians, we are working on the final steps to start welcoming the tourists from there since the flights exist and the visa will be granted at the airport. We hope that this market could compensate for the ceased markets,” he explained. Saad Tours – which also attended WTM recently to stay in contact with partners and to reassure them that Lebanon is a safe destination – also confirmed that it will be looking to tap into markets such as Algeria, Iraq in addition to Libya.

Changing winds

Indeed, the easing of visa issues has added some much-needed torque to Lebanon’s drive for tourism prowess, with Iraq in particular becoming a buzzword across the hospitality landscape. Holiday Inn Dunes is one example of many that has Iraq, among a number of other markets, in its current vocabulary, and as such, is gearing up to attract these markets. General manager, Holiday Inn Dunes, Maha Bourachi commented: “The team and I are working on developing and growing our share of the business from various markets, including Iraq, Turkey, Syria, Jordan and many other new markets.” She added: “Our hotel is ideal for both business and leisure travellers due to its unique location in Verdun shopping district, close to the downtown of Beirut as well as Beirut International Airport.” Also turning their attention to new opportunities is Rotana. Coubat further noted that Lebanon’s Rotana properties will also be on the lookout for fresh markets to explore. These include markets such as Turkey, European countries, as well as the Lebanese diaspora in Brazil and America. December 1 2013

Homeward bound Yet, while one eye is fixed firmly on captivating new and foreign lands, Lebanon remains true to its crucial domestic market. With this in mind, a number of properties are enhancing their rich, diverse offerings to facilitate the local market be it for events, weddings or simply a relaxing city break. Cluster director of sales, marketing and revenue, Phoenicia Beirut and Le Vendome, Janet Abrahams elaborated on how Le Vendome specifically is focused on its F&B offering, with the opening this summer of La Petite Maison restaurant, the first located at a hotel. This was followed by the re-opening of Sydney’s Bar and Restaurant at Le Vendome which features Lebanon’s first full Braille menu. “The investment this summer to open the restaurants and the popularity in their demand reflects the vibrant local community business,” she noted to TTG. According to Abrahams, this year has benefited from growth in social events such as weddings and special occasion events from the local market and an increase in corporate guests from the Levant region. ttgmena.com

With the shifting approach to attracting visitors along with the fluctuating situation surrounding an ever-spirited Lebanon, it is only inevitable and understandable that hotels will witness a change in the type of guests which they receive. Abrahams noted exclusively to TTG that Phoenicia Beirut has been witness to this, but stressed a most positive spin on this outcome, emphasising how the property has benefitted from this. “One challenge has been last minute booking patterns as a consequence of previous instability, however, over the last few months we have benefitted from an overall increase in guests versus last year and we are now in a period where MICE business is requesting and confirming for advance periods. “As mentioned, we have a growth in guests year-on-year, however we have seen a shift in geographic source markets and an increase in business versus leisure guests,” Abrahams further explained. As resilient as ever, Lebanon, it seems, is deftly sharpening its skills with a crystal clear objective to once again reclaim its glorious title.

DESTINATION LEBANON

Perpetual optimism TTG: Is there an action plan in terms of restoring the country’s tourism? During the last 10 years it is not just the Middle East that’s gone through a crisis, other countries have gone through a political crisis. No country has said, well now we’re going to stop working. We are optimistic and resilient though. [The situation] did affect the tourism flow, there was a huge drop and tourism is the backbone of our economy. Since last year we have had neighbouring problems. We’ve worked on a scenario B; we have a travel ban so we have to make an effort for other destinations. Furthermore, we are promoting related products such as medical, wellness, culture, and rural in order to attract Europe and the local market.

Director General, Ministry of Tourism, Lebanon, Nada Sardouk reveals to Natalie Hami Lebanon’s ongoing strength and innovations

have around 200,000, so by month we can say we’ve had a 10-12 per cent drop. Regarding the Algerian market, for their visas there were restrictions so we removed these, to make the flow of tourists into the country more regular. We are also looking to MICE tourism and weddings. TTG: How is Lebanon promoting itself as a safe destination? Things speak for themselves when people can see on the television that life continues. People here are not robbed and kidnapped on the street and the destination is not on the list of the most dangerous countries. Confidence and image is very difficult when some incidents take place – people forget the positive and normal things happening.

TTG: What markets have you managed to maintain and will you be opening up any new ones?

TTG: What message did you convey to participants at WTM?

The figures from the GCC have dropped but they are still there, for example we used to have around 300,000 from the GCC during the summer and instead we

Lebanon is very resilient; we are a very friendly and hospitable people with an excellent tourism product as well as services. We're not selling a dream but a reality.

Looking to the remainder of 2013 and the year ahead, Le Gray revealed to TTG its focus for the future, which includes attending a number of exhibitions including ILTM Cannes taking place in the first week of December as well as ATM in Dubai and the WTM in London in 2014.

Key enhancements This year Radisson Blu Martinez Hotel Beirut took the opportunity to work on various in-house improvements, including upgrading its offerings at its business centre, its In Shape Health Club as well as refurbishing the lobby. The property is also in the process of renovating its meeting rooms set to be ready by the end of the year.

Fresh look Le Bristol Hotel Beirut recently announced that it is currently undergoing renovation, with a view to reopening in June 2014. Once open, the team plans on focusing on F&B as well as weddings.

Property embarks on new routes to prosperity

Exciting developments for popular brand rea vice president – Lebanon, Bahrain, Kuwait & Qatar, Rotana, Joseph Coubat recently revealed to TTG a number of developments for the group’s hotels in Lebanon. “Regarding our development plans, we actually have several, one of which is the renovation plan of Gefinor Rotana in 2014,” said Coubat. He also explained that other plans include the continuous development of its websites which can be accessed in five new languages: Arabic, Chinese, Spanish, Russian and German. “This was a huge project developed by the corporate office, which also successfully introduced Rotana’s new mobile application this year,” he added. Meanwhile, Raouché Arjaan by Rotana, was ranked as the first choice in Beirut on TripAdvisor and Gefinor Rotana received,

Planning ahead

for the fifth consecutive year, Lebanon’s Leading Business Hotel award at the World Travel Awards 2013. Regarding the company’s CSR activities Coubat noted that this year marked the launch of ‘Your smile brings us joy,’ taking place throughout 2013. “During this initiative, several social activities were launched on a monthly basis by Gefinor Rotana, Raouché Arjaan by Rotana and Tamar Rotana increasing our social responsibility towards the Lebanese community. Our staff members also took part and successfully took the initiative to put a smile on the faces of the elderly,” he said.

In a bid to support growth in leisure markets and replace the more traditional geographical sources from which leisure visitors come, according to cluster director of sales, marketing, revenue and reservations, Phoenicia Beirut and Le Vendome, Janet Abrahams the hotel has developed a new campaign. “We have created a new campaign: Live The Experience which includes attractive international and local market packages revealing the unique experiences at Phoenicia Beirut and within Lebanon,” she said.

We have launched Live The Experience membership cards. Abrahams outlined that whether guests were staying for a few nights, or looking for the perfect day retreat from city life or wanting to learn new skills from cooking classes or plan a dream wedding, Live The Experience does just that. She further added: “For our regular as well as repeat clients we launched Live The Experience membership cards which provide them with special benefits throughout the year.”

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The property has created a new campaign in an effort to boost growth in its leisure markets

SPECIAL REPORT SPAIN

Spain has a deeplyrooted historical and cultural relation with the Arab world.

MULTIFACETED JOURNEY An experienced tourist destination, Spain has much to cater to the tastes of every traveller, enabling it to remain a top destination for many. Panayiotis Markides explores its diverse tourism product melting pot of experiences and cultures, Spain has a lot more to be proud of than simply its traditional sun-sea-sand offering that it has been customarily famed and visited for. This varied destination holds much to entice both the leisure and business visitor: for the golf fans Spain boasts 300 golf courses, while extreme sports enthusiasts can head to Galicia for white-water rafting as well as hiking through the Picos de Europa mountains. On a more indulgent note, clientele seeking a more relaxing experience can head to the destination’s many spas and other wellness centres or immerse themselves in Spain’s shopping experience with the Barrio de Salamanca, considered the golden mile of shopping, El Cortes Ingles in Madrid or the designer Chic Outlet Villages Las Rozas and La Roca. Looking to the new year ahead some of the destination’s key travel exhibitions such as FITUR 2014, in January seek to further grow the destination’s tourism industry. With this in mind, TTG sought to discover how Spain's tourism product is expanding as a successful all-round destination for the international traveller but also how it is also

engaging and reaching out to the fresh market of the MENA traveller. Middle Eastern appeal Spain’s accommodation sector is well honed to make the MENA traveller feel at home while on Spanish soil, and Spain’s hotels are diligently demonstrating this, as explained by associate director of sales, Gran Meliá Fenix, Patricia González Barca, who exclusively revealed to TTG the hotel’s amenities on offer to Middle Eastern travellers: “We have a special amenities packages for Muslims, including an individual prayer mat, sign to Mecca, compass and Quran. We also make sure no pork or alcohol is included in menus, as well as any other specifications requested. In some cases, we have even worked with external caterings to adapt to all requirements.” She further added: “We always try to adapt as much as possible to our client’s preferences. We usually study the traditions and know-how of each market to reach (and, if possible, exceed) the client’s expectations.” December 1 2013

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Also bolstering their links with Middle Eastern clientele is Jumeirah Port Soller Hotel & Spa. According to director of sales and marketing, Jumeirah Port Soller Hotel & Spa, Sandra Farreró the hotel’s MENA guests choose the brand as it has links with the Middle East, and thus they feel more comfortable. They further attract this market through their network of sales offices in the Middle East. However, apart from efforts to accommodate Muslim travellers, Spain is also drawing on its cultural and historical links with the Arab world, such as Seville's Palace of Alcazar, an originally Moorish built palace in Andalucia. Councellor – Tourism Affairs, Embassy of Spain, Carlos Hernandez told TTG: “Spain also has a deeply-rooted historical and cultural relation with the Arab world. Those links are evident not only in the language, but also our cuisine, our monuments, and even in our music.” He added: “If we had to mention a specific monument or landmark, we could say the Alhambra Palace in Granada or the Great Mosque in Cordoba, are popular places for the Middle Eastern visitor, noting the Arab influence in Alhambra.” Area manager, Turismo Valencia, Miguel Ángel Pérez reiterated a similar sentiment: “Valencia is a city with over 2,000 years of history, near 800 of Muslim heritage.” Eclectic charms Rooted in this rich heritage, Spain offers a colourful tapestry of niche attractions such as golf, shopping and wellness. Hernandez elucidated on the destination’s many sports facilities: “Those who love golf can practice in one of the 300 golf courses of the country; there are also 33 ski resorts around the country. If your cup of tea is Formula One, there are two Grand Prix (in Barcelona and Valencia) in Spain every year.” However, for visitors looking for an experience far from an adrenaline rush, Spain providers the chance for recuperation and recovery through its wellness offerings. Director of sales, Gran Hotel Bahia del Duque Resort, Ane Ugarte offers an alternative to the sporting holiday – the Canary Island resort’s spa: “At the spa they find professionals that can guide, advise and help them see results, through fitness training, relaxing and therapeutic treatments.” Ugarte also commented that the resort caters to MICE travellers interested in combining corporate team building events with their business trips, as well as to families with a plethora of activities available, from watersports to mountain safaris. Adding to the family-friendly activities available is the recent opening of the Angry Birds Theme Park Family in the Canaries. The vast range of experiences to be had, activities and facilities of the destination and its eagerness to cater to a varied palette of guests proves Spain’s staying power among Europe’s top visits.

SPECIAL REPORT SPAIN

Ibiza and Mallorca to receive new resorts

ME Ibiza and Mallorca are expected to expand the offerings in the region Following ME by Meliá’s opening of ME London in March this year, the hotel brand has announced the launch of ME Ibiza and ME Mallorca in 2014. Expected to open in June 2014 and located in Santa Eulalia, ME Ibiza is set to feature direct access by boat to the hotel. ME Mallorca, slated to open in May 2014, is to be located on the outskirts of Calvià, only eight kilometres

from Puerto Portals and nine kilometres from the super yacht–packed Port Adriano. Situated just back from the shoreline, the resort is to boast 246 rooms, 78 ME+ and one Suite ME. All rooms are to feature standalone bath tubs. Both pools are surrounded by Bali beds, which offer pool concierge and towel service. Both hotels are expected to offer Aura Managers - Melia’s concierge service.

Valencia - Frankfurt set to boost ties with 2014 flights tarting summer 2014, daily flights are to commence between Valencia and Frankfurt, courtesy of Lufthansa expanding its offer in Spain, thus boosting links between the two cities. Beginning March 30, 2014 Lufthansa is set to increase its European network by adding daily flights to Valencia. With this addition to the summer season, the airline also expects to increase its direct services to seven cities across Spain.

This will mean even more flexibility and choice for our customers. Member, Lufthansa German Airlines Board Operations & Hub Frankfurt, Kay Kratky commented: “Due to the high level of demand, we will now be offering flights from our Frankfurt hub to Valencia during the summer peak season. We are delighted that this will mean even more flexibility and choice for our customers.”

Madrid hotel joins international chain

The agreement allows the Madrid hotel to better serve its customers and grants it access to an international client reserve Hotel Auditórium Madrid has signed a franchise contract which is set to merge the hotel into part of the Marriott International hotel chain. The property includes 869 rooms, 59 meeting rooms and an auditorium for 2,200 people and is set to be refurbished to meet Marriott International’s requirements so it can offer a better experience to guests.The contract signifies an important investment entirely focused on the

refurbishment and redecoration of the hotel, including public areas, meeting rooms, outside area and rooms. Hotel Auditórium Madrid is established as catering to the accommodation needs from the Madrid-Barajas Airport as well as being a main venue for congresses, conventions and any kind of event. The integration with Marriott International is considered vital to consolidate the hotel's international new business.

First European Tour Destination to achieve GEO Certified status PGA Catalunya Resort, Barcelona, has become the first European Tour Destination and the first golf resort in Catalonia to attain golf’s international ecolabel, GEO Certified, at an awards ceremony at the 2013 International Golf Travel Market (IGTM). PGA Catalunya Resort demonstrated a comprehensive approach to environmental and social issues, meeting specific criteria in the six areas of sustainable golf – nature, water, energy, supply chain, pollution prevention and community. With water and energy becoming increasingly important global topics, PGA Catalunya Resort recognised the value in minimising consumption and exploring opportunities for renewable alternatives and diversified sources, to reduce its demand on main grid supplies.

Sustainability is now top of the golf industry's agenda. Golf courses and grounds manager, PGA Catalunya Resort, David Bataller said: “Sustainability is now top of the golf

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PGA Catalunya Resort had to meet specific criteria to environmental and social issues

industry’s agenda. We understood the importance, and benefits, of implementing specific environmental and social actions.” Further commenting on the award, Bataller added: “GEO Certified is a symbol of the very best golfing environments worldwide and we are proud to have achieved this trusted industry ecolabel.” Chief executive, GEO, Jonathan Smith also remarked: “Amongst many other activities, Spain’s number one golf course uses 100 per cent recycled water, conserves hundreds of hectares of native scrub and pine forest, and has diversified its energy supply through the use of geothermal and photovoltaic systems.”

ANALYSIS CULTURAL TOURISM Immersive experience With MENA beginning to challenge popular worldwide cultural tourism hotspots, destinations have been forced to diversify their appeal. Regional cultural tourism is no longer limited to just Bedouin encounters and Egyptian antiquities. Elucidating how a Middle East and North African cultural proposition is sold to the high-end international traveller, Fraser noted: “The focus of our holidays is different in that they are designed as much to reveal a country’s fascinating contemporary culture, as to showcase its historical and scenic attractions. Thus, rather than delivering a list of ‘sites’ we try and offer our clients a variety of experiences that appeal to all of the senses.” For Jordan, with Petra at the heart of its traditional offerings, culture is a key driver of tourism according to managing director, Abercrombie & Kent Destination Management Company – Jordan, Mohanad Malhas. But rather than rest on its laurels, Jordan’s tourism industry is promoting art galleries in Amman and museums such as the the Archaeological Museum at the Citadel and the Jordan Museum expected to open in 2014 as major attractions to international tour operators for next year. Malhas remarked: “Through Jordan Tourism National Strategy the Jordan Tourism Board with the Ministry of Tourism is trying their best to develop new cultural products such as Abraham Path in the North side of Jordan.” Modern players

Contemporary Renaissance Showcasing a flourishing display of modern and traditional attractions, MENA is entering the spotlight as a developing hub for cultural tourism. Naomi Leach reports evelling in Arabic authenticity, the Middle East and North African region’s cultural magnetism has long been assured. Blessed with a wealth of indigenous heritage and historical attractions, MENA is a veritable goldmine for cultural tourism. However, industry stakeholders across the region are now working hard to encompass contemporary cultural events and world class artistic experiences into their traditional product offering in a bid to develop pioneering cultural powerhouses. Connoisseurs of art, music, drama and literature are to be gratified across the region by the diverse local and international showcases, brought to the fore by tourism boards recognising that culture can act as a significant driver of tourism. Traditional roots Acknowledging the role traditional Bedouin culture has played in enticing travellers to the Middle East, managing director, Corinthian Travel, Hugh Fraser told TTG: “As the Cradle of Civilisation, the Middle East is one of the longest inhabited areas on earth. The much prized geographical position of the Middle East between three continents has drawn wave after wave of invaders each of whom have left their indelible mark, and in doing so, created an almost unrivalled palimpsest of culture.”

Citing the number of UNESCO World Heritage sites in the Middle East as testament to its cultural credentials, Fraser outlined the significance of this tourism niche, he said: “It is important not to understate the key role played by the Middle East’s rich contemporary Islamic culture when discussing the factors driving cultural tourism to the region. The prospect of walking through a traditional Omani souq or hearing the Azan floating across a city, are notable experiences that contribute significantly to the region’s exoticism and appeal.” Meanwhile, recognising cultural tourism as one of Ajman’s largest and fastest-growing markets, general manager, Ajman Tourism Development Department, HE Faisal Al Nuaimi revealed to TTG: “The cultural aspect is increasingly used to promote destinations and enhance their competitiveness and attractiveness. Within this context, the emirate of Ajman offers a unique experience, combining the wonders of our history and archaeology with recreational, ecological and religious attractions.” Likewise, Sharjah which has been crowned the Capital of Islamic Culture for 2014 reflected on how their traditional cultural offerings are enticing Chinese and Indian travellers. Director General, Sharjah Commerce and Tourism Development Authority, HE Khalid Jasim Al Midfa outlined to TTG: “Sharjah is ideally positioned to cater to this market – we have 21 museums in total and 2014 is a very important year for us." December 1 2013

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As culture in the region is re-interpreted, the UAE, Qatar and Oman are confidently striding forward onto the international stage, with a contemporary approach. Emerging cultural powerhouse Abu Dhabi’s dedicated commitment and investment in culture culminates in Al Ain and the Saadiyat Cultural District. Galvanised by TCA Abu Dhabi, an aligned industry-wide strategy has been shaping the capital as a cultural world player boasting an immersive calendar of renowned performances and events. The development of Abu Dhabi’s own Le Louvre and Guggenheim is expected to drive a major increase in tourism traffic, commented general manager, Montecarlo Beach Club, Bill Loveday. He told TTG: “In the past, we have hosted jazz bands, graffiti artists, art and fashion shows, and continue to host culturally stimulating events throughout the year.” Rather than compete in cultural appeal, neighbouring Dubai complements Abu Dhabi’s offering with a bold, modern proposition. “Home to a unique network of over 200 nationalities, its dynamic society offers global connectivity and world-class creativity, making its cultural scene one of the most diverse and colourful in the world. Culture, arts and heritage are vital to the success of our expanding economy. Dubai’s cultural scene enhances the Dubai brand and the city’s standing as the cosmopolitan hub of the Middle East,” explained CEO, Tourism Strategy, Dubai Department of Tourism and Commerce Marketing, Ahmad Belhoul to TTG. As Fraser added: “Perhaps one of the more unusual touring ideas for the perspective of the cultural visitor is an architectural tour of Dubai’s 21st century iconic landmarks.” Dubai Culture, established to grow the city’s cultural industry promotes a number of events including traditional Al Marmoum Camel Racing, Dubai International Film Festival, Art Dubai, Design Days and the Emirates Airline Festival of Literature. Similarly, Qatar benefits from possessing a rich blend of old and new cultural attractions, housing the Museum of Islamic Art, Mathaf Museum, Katara Cultural Village, Souq Waqif and more. While Oman has enhanced its niche offerings and international reputation with the Royal Opera House Muscat which was developed by Royal Decree. Boasting both authentic traditional experiences and a calendar of contemporary events, MENA is taking centre stage, in a bid to become a leading cultural tourism player. With an array of complementary characters, each country is differentiating its offerings to attract international markets.

Abu Dhabi unveils cultural tourism resort

An official delegation marked the opening of the cultural desert destination

Chairman, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), HH Sheikh Sultan bin Tahnoon Al Nahyan has officially opened the emirate’s first-of-its-kind Arabian Nights Village desert retreat which is designed to deliver a brand new dimension to the destination’s overall culturetourism proposition.

Set on an 85,000m² Al Khatem plot, deep in Abu Dhabi’s heritage heartland, Arabian Nights Village is expected to attract international visitors to the emirate. The expansive resort houses an oasis style pool, an indoor-outdoor traditional Al Maqam restaurant and a souk. Conceived to give trav-

ellers a chance to experience the desert and traditional Emirati life, the Arabian Nights Village boasts 30 double rooms, five one-bedroom suites and a three-bedroom suite, set across four distinctive themes: Bayt Al Shaaer (The Woven House), Bayt Al Bahar (House of the Sea), Bayt Al Bar (Desert Home) and Al Manhal Fort Tower. “The very tapestry of Abu Dhabi’s culture is intertwined with the desert and hospitality. In years past, any traveller who came across a desert camp was offered three days of food and shelter. This kindness formed the foundation of Abu Dhabi’s welcoming ethos,” said managing partner, Arabian Nights Village, A. M. Simreen. Activities offered to guests include dune bashing, sand surfing, camel riding and more.

Book fair drives hotel occupancy harjah’s hotels and hotel apartments have reported 100 per cent occupancy during the month of November due to the Sharjah International Book Fair (SIBF) and other assorted cultural events taking place in the emirate. Chairman, Sharjah Commerce and Tourism Development Authority, HE Mohamed Ali Al Noman, welcomed the continuing surge in visitor numbers to Sharjah. “Sharjah International Book Fair is one of the world’s most popular and well attended

reading festivals, attracting thousands of publishers, authors and book lovers from more than 60 countries each year,” he said. Al Noman urged the hotel and tourism industry to make the most of the opportunity presented by global events to turn the international spotlight on the emirate. Meanwhile, Sharjah’s hotel industry has expressed confidence that the trend will continue in 2014 when the emirate celebrates its selection as the Capital of Islamic Culture by the Organisation of Islamic Cooperation.

Modern international art celebrated

The property is highlighting the contemporary exhibition with special packages

W Doha Hotel & Residences in Qatar is inviting guests to experience its exclusive Damien Hirst ‘Relics’ exhibition package. Organised by Qatar Museums Authority, the exhibition is to be on view until January 22, 2014, and will reveal British artist, Damien Hirst’s largest collection of work, displayed at Al Riwaq Doha Exhibition Space. ‘Relics’ is Hirst’s first solo exhibition to be revealed in the Middle East and will include works that span over 25 years of his career. The property’s package will enable guests to stay for an attractive rate and provides a significant discount for any merchandise purchased at the exhibition. December 1 2013

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ON LOCATION THE PHILIPPINES

TO A BRIGHTER FUTURE Stefanie Saghbini reports

A NOTE TO OUR READERS: We, the team at TTG MENA, would like to express our deepest sympathy to all those affected by the recent storm. We would also like to take this opportunity to clarify that as we remain firmly committed to the Philippines and its tourism industry, we would like to continue with this feature and stress that all the editorial information published here was gathered prior to the typhoon. Secretary-General, UNWTO, Taleb Rifai has urged all tourism companies, associations and tourists from all around the world to contribute to the UN efforts being deployed to support the Philippines and show the solidarity of the sector with the people of the Philippines in this difficult moment. “UNWTO is confident that despite this tragic occurrence, the tourism sector in the Philippines will continue to strive and make a key contribution to the development of the country,” Rifai said. Similarly, CEO, Pacific Asia Travel Association, Martin Craigs, stressed: “The best way to help is to donate and keep travelling to boost The Philippines’ visitor economy.”

ith the MENA traveller viewed as a promising inbound market to the Philippines, the destination has been shining the spotlight on developing marketing strategies to cater to this growing and discerning segment. According to Philippine Tourism Promotion Board (PTPB), there are a large number of strategies being carried out to attract both the MENA market as well as the expatriates residing in the region to the Philippines, and honing in on these key offerings, TTG spoke with a number of tourism professionals who put these forward. Some of these plans focus on Saudi Arabia and the UAE, which provide the highest number of tourists to the Philippines from the Middle East, as PTPB further stated. Such initiatives include participation in major travel fairs such as Arabian Travel Market (ATM); the organisation of road shows and product presentations in major cities in Saudi Arabia and the UAE; the organisation of media and travel trade familiarisation trips; and joint promotional campaigns with airlines, especially with the introduction of new flights, which is believed to have considerably improved connectivity between the Middle East and the Philippines. In addition, this sharpened focus on the Middle East as a feeder market has urged PTPB to take on the responsibility of encouraging major hotels

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throughout the country to operate halal kitchens, provide Qibla and sajjada in hotel rooms as well as playgrounds for children. Makati Shangri-La, Manila, is one such property which remains at the disposal of the MENA guest, offering a dedicated halal chef and halal kitchen, serving dishes at the hotel’s all-day dining restaurant, Circle Events Café, as well as during banquet functions and outside catering requirements. Director of communications, Makati Shangri-La, Manila, Lesley Ann Tan announced that the Middle East represents a top spot in the five leading demographic regions which frequent the property. “In the first part of Q2, we promoted room packages and events/meetings packages in time for the Eid al’Fitr holiday,” she further told TTG. Fraser Place Manila is yet another solid example of loyalty to the clientele base from this region, which general manager, Fraser Place Manila, Jobel Ramos revealed is progressing on an upward trajectory, having reported a tremendous increase of 140 per cent in Middle Eastern guests over the past two months. This metric, he further explained to TTG, is equivalent to an average of 12 rooms per day over the period under review, compared to only five rooms recorded in the same two months in 2012. Ramos believes that with the UAE and Qatar having opened up regular flights from the Middle East to Clark International Airport, connecting Manila and Cebu, the Philippines has come to be known as a reliable tourist destination. Joining forces Recognising the fast-growth of this market and seeking out a more varied way to captivate its attention is Taal Vista Hotel, whose team is continuously boosting levels of services for the market, according to general manager, Taal Vista Hotel, Walid Wafik. “We are exploring opportunities to partner with airlines to make our properties more visible to the MENA market,” he elaborated to TTG, stressing that the opportunities from this thriving segment are fast-growing, thus directing the three properties, Taal Vista Hotel, Pico Sands Hotel and Pico de Loro Beach and Country Club to consolidate a position with guests from this region in the future. “For now, what we are trying to do is tap local organisers that are connected with the MENA market. My personal observation is that I see Middle Eastern guests more frequently now and I always make sure to connect with them to see how their experience was,” Wafik explained. As the Middle East quickly gains ground as an influential force across the Philippines tourism landscape, the local hospitality industry is forging ahead with the formulation of strategic partnerships to ensure their messages are being communicated effectively. Evidence of this can be found at The District Boracay, whose director of sales and marketing, Apple Lina, confirmed to TTG that the team is establishing vital links with the region, particularly with travel agencies specialising in the Middle East market, which, as a result, is helping spread the word about The District Boracay. In the spirit of spreading the word, TTG would like to emphasise the following message by Craigs: “Please all note, according to OAG data, the major airports of Manila and Cebu are operating full services and the majority of major tourist destinations have not been impacted.”

ON LOCATION THE PHILIPPINES Top 5 international tourist arrivals to the philippines (between JanUARY - AugUST 2013)

Presenting exclusive accommodation The Farm at San Benito recently introduced its most exclusive type of in-house accommodation, with the launch of The Lakan Villa. “The Lakan Villa is a newly opened, two-bedroom villa, with a full-size heated pool, living area with kitchenette, private gardens and meditation area, centrally located with complete privacy, perfect for a family holiday,” general manager, The Farm at San Benito, Michael Di Lonardo exclusively told TTG.

Di Lonardo also outlined other developments at The Farm at San Benito highlighting the fact that the most exciting part of what they offer guests is the newest addition to their medical team, which is the nutritionist and dietician, Laarni Yu. “She guides our guests towards the intelligent food choices that lead to good health. The best health insurance is taken at the family dinner table,” Di Lonardo further informed.

1. 2. 3. 4. 5.

Korea at 21 per cent US at 14 per cent Japan at 9 per cent China at 9 per cent Australia at 4 per cent

Percentages illustrate the market share of the total inbound traffic during the eight-month period. (Figures provided by Philippine Tourism Promotion Board)

Exploring Manila Fraser Place Manila is offering its clientele inviting stays packages in accordance with the Philippine Department of Tourism’s promotional activities: - A complimentary city tour, where guests are taken to historical places and museums in the Metro Manila area. - A walking tour also complimentary with the guidance of the property’s front office staff who shows guests around the nearest parks, groceries, banks and jeepney train stations. - Breakfast for four at Fraser Place Manila’s two-bedroom apartment, which comprises a fully-equipped kitchen.

Year-long celebration for 74th anniversary

the rooms as well as the lobby lounge, parallel to the historic hotel’s existing structure. Wafik also announced to TTG that at Pico de Loro Cove, the first cove of 13 coves in Nasgubu, Batangas, to be developed by the hotel’s sister company, Hamilo Coast, the team is gearing up for the holiday season of December, which, as he further asserted, is a popular month for travel in the Philippines.

Having cemented its position as a short-haul regional and domestic operator, CEBU Pacific (CEB) recently launched its first long-haul flight to Dubai on board a brand new Airbus A330 aircraft. This daily non-stop ninehour operation marks the airline’s 22nd international destination and 34th in the Philippines. It comes in line with the burgeoning Filipino expat population residing in the emirate, according to president, CEB, Lance

Gokongwei. “When we say we fly to where Filipinos are, we mean it. This was our mindset when we launched our first international flight to Hong Kong in 2001. This remains our mindset as we launch our 22nd international destination now,” he added. The send-off ceremony was graced by Ambassador Extraordinary and Plenipotentiary of the Republic of the Philippines in the UAE, HE Grace Princesa.

Prioritising MENA passengers to the Philippines

Taal Vista Hotel recently celebrated just over seven decades in operation, triggering a 12-month period ahead to honour the success

This year has been a productive year for Taal Vista Hotel, which celebrated its 74th year in operation this October, according to general manager, Taal Vista Hotel, Walid Wafik who spoke exclusively to TTG about the 12 celebratory months ahead. “In preparation for this, we have implemented major building upgrades in the past year,” Wafik informed, elucidating an interior improvement throughout all

Enhancing its route network

“It was envisioned to be the Philippine’s first coastal resort town which encourages a lifestyle of active leisure. There we operate Pico Sands Hotel and Pico de Loro Beach and Country Club. The cove sits on a 58km2 property of lush terrain and sandy beaches bordered by pristine waters where colourful tropical fish abound,” Wafik concluded, ensuring that through all three properties, all needs are well-catered to. December 1 2013

hilippine Airlines (PAL) recently launched its long-haul operations with an inaugural flight to Dubai via the flag carrier’s budget airline, PAL Express (PALex), marking PAL Group’s second gateway in the UAE, following the introduction of PAL flights to Abu Dhabi on October 1. Operating five times weekly, the approximately eight-hour flight is being served by a brand-new Airbus A330-300, the latest model of the wide-body type. President, PAL, Ramon Ang commented: “Our flights to and from Dubai will give our countrymen a direct, convenient link to their homeland, and allow them to experience the trademark Filipino service PAL is known for. “We guarantee that our kababayans [fellow Filipinos], as well as tourists and business people from Dubai travelling to the Philippines, will truly feel special on our flights. Aside from experiencing the brand new Airbus A330-300, they will also get to enjoy our specially-prepared inflight cuisine, including halal meals, which will be made available upon request.” Together with PAL’s five weekly services to Abu Dhabi, PALex’s new flights to Dubai brings the PAL Group’s combined weekly frequencies serving the UAE’s two main hubs to 10; the most among Philippine carriers. ttgmena.com

They will also get to enjoy our specially-prepared inflight cuisine, including halal meals, which will be made available upon request.

PEOPLE ON THE MOVE

Director of Sales & Marketing

Mövenpick Hotel & Residences Hajar Tower Makkah has appointed Ahmed Refaat as the new director of sales and marketing. An Egyptian national with 18 years of hospitality experience, Refaat began his hospitality journey in the rooms division followed by sales roles in Egypt. He recently served as the executive assistant manager at Le Passage Cairo Hotel.

December 1 2013

General Manager

Samir Arora is Ramada Downtown Dubai’s new general manager. Arora has more than 20 years of experience in the hospitality industry of Downtown Dubai. Prior to joining Ramada Downtown, he was the resident manager of Vida Downtown and Al Manzil Downtown Dubai, where he served as executive assistant manager and front office manager before his promotion.

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Romain Mejecaze

The Ritz-Carlton Abu Dhabi, Grand Canal

Seren Event Management Company (Seren EMC) has appointed Ana Mladenovic as its new communications specialist. A Serbian national, Mladenovic is responsible for all communications activities for Seren EMC and its flagship event, the Middle East Luxury Travel Show (MELTS). She was previously a media reporter at TTG MENA and has event management industry experience.

Samir Arora

Ramada Downtown Dubai

Communications Specialist

Ahmed Refaat

Mövenpick Hotel & Residences Hajar Tower Makkah

Seren Event Management Company

Ana Mladenovic

Director of F&B

French national Romain Mejecaze has been appointed as director of F&B at The Ritz-Carlton Abu Dhabi, Grand Canal. Mejecaze joined The Ritz-Carlton Abu Dhabi, Grand Canal, in July 2012 as assistant director of food and beverage. Before joining the property, Mejecaze managed a team at the One&Only Royal Mirage resort in Dubai as assistant food and beverage manager.

TATOS

AGENT SPOTLIGHT... We are currently promoting a huge collection of travel offers for the Christmas and New Year celebration. Yet, we are presenting it in a different way; we are mastering world destinations now and instead of imposing readymade and fixed packages, we are presenting fully customised and specially tailored vacations as per our customer’s very specific needs. This is all done through a highly qualified team of well-trained and experienced staff who

know how to customise and recommend. Specifically for 2014, we are focusing on two directions: internally, innovation through technology in our operation and, externally, on fostering and enhancing our customer satisfaction through wellchosen products and top quality services. Kimidar Tours is welcoming 2014 with an awesome promotional plan: we will reward our loyal customers with many surprises, including KimiCard, a card that

provides a number of fantastic discounts and benefits for those who use the services Kimidar, and travel application for mobile phones, in addition to the opening of a MICE department and many other innovations. We are endeavouring to introduce here special luxury events such as some sports events such as the Grand Prix, Formula 1, EL Clasico football match in Barcelona, among others.

GENERAL MANAGER – LEISURE TRAVEL, KIMIDAR TOURS EGYPT, ADEL TAHA

DEALS OF THE MONTH

Select offers Jumeirah Zabeel Saray, Dubai, is providing a range of promotions including the Exclusive Club Lounge Upgrade Offer, which allows guests to upgrade their stay among other benefits.

Business appeal Kempinski Hotel Aqaba, Jordan, is promoting an Exclusive Meeting Package for business travellers which includes a luxurious stay in a deluxe room, a buffet breakfast spread, two coffee breaks and a lunch.

Celebrating national day in the UAE Tilal Liwa Hotel is celebrating the UAE’s 42nd National Day with an exclusive package available from December 1-2, 2013, whereby guests can book a stay at a discounted price in a superior Tilal room. December 1 2013

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PICTURE PERFECT 1. World Travel Market

A Korean woman in traditional Hanbok

dress stands outside the Houses of

Parliament, London, the UK, during

WTM 2013.

2. The Oberoi, Dubai

The brand new property is inaugurated by President, Development of Civil Aviation; CEO and chairman, The Emirates Group; and chairman, Dubai World, HH Sheikh Ahmed bin Saeed Al Maktoum.

3. IHG Academy InterContintental Cairo Citystars, Holiday

Inn Cairo Citystars and Staybridge Suites Cairo Citystars celebrate the graduation of 20 IHG Academy students.

4. Emirates Airline

Arsenal FC, players go head-to-head to land a simulated double-decker Emirates A380 at the Emirates Aviation Experience in London, the UK.

5. Abu Dhabi

Abu Dhabi successfully hosts the 2013 Formula 1 Etihad Airways Abu Dhabi Grand Prix race weekend.

6. Sofitel Bahrain Zallaq

Thalassa Sea & Spa

Sofitel scoops first place in hotels category of the 2013 Bahrain Marathon Relay, with 12 staff ambassadors of Sofitel Bahrain Zallaq Thalassa Sea & Spa participating.

7. The Dubai Culture & Arts

Authority

The authority marks the inaugural Flag Day by hoisting the UAE’s flag across heritage sites throughout the country.

8. Holiday Inn Dubai

Al Barsha

Two Dubai-based jewellery designers exhibit their ‘Festive Collection’ at the property’s Lounge@Barsha.

7 9. British Airways Supermodel, Georgia May Jagger and

fashion designer, Alice Temperley at British Airways’ ‘Gig on a Wing’ event.

10.Qantas

The Australian airline unveils a brand new 737-800 aircraft featuring an indigenous art livery as a flying tribute to Aboriginal culture.

Picture perfect 26

December 1 2013

A visual tour of recent events in the industry

ttgmena.com

SOCIAL HUB Media Voice

Our Team

Majed Al Alawi

General Manager Tony Fields TFields@ttgmena.com D: +357 24 803001

Marketing and communications manager, The Domain Bahrain

DIRECTOR OF COMMUNICATIONS Alexandra North ANorth@ttgmena.com D: +357 24 803071 Media ReporterS Naomi Leach Natalie Hami Ana Mladenovic Tatiana Tsierkezou Panayiotis Markides Stefanie Saghbini Head of design Edward Beales Designer Maggie Bdjian E-Commerce Manager Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008 E-Commerce executive Constantinos Voniatis Sales Manager Adrian Exley AExley@ttgmena.com D: +357 24 803004 Account Managers Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 Inna Armeanu IArmeanu@ttgmena.com D: +357 24 803013 Kyriacos Kyriacou KKyriacou@ttgmena.com D: +357 24 803014 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Operations Manager Chris Christou CChristou@ttgmena.com D: +357 24 803003 Chief Financial Officer Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 Accounts Executive Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 Headquarters Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com Thailand Representative Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 Japan Representative Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG Balkans TTG China TTG Czech Republic TTG Hungary TTG Italia TTG India TTG Nordic TTG Poland TTG Russia TTG UK & Ireland * For information on these publications,

We created our own in-house platform, ‘The Conversation’.

The Domain Bahrain uses social media in many ways. We are constantly updating our social media channels by sharing content not only about the hotel, but about events around town. We portray guests, who stay or just socialise at The Domain (with their approval) on our social media channels, making them into more than just an advertising channel, making them interesting to follow. We take social media so seriously that we created our own in-house platform, ‘The Conversation’, a proprietary social communications platform allowing guests and members to reach out to one another; a place where you can meet like-minded people. The Domain is about real-time social engagement and we are constantly looking for ways in which we can incentivise our guests and members to network and socialise in real-time.

To find out more about TTG MENA’s social media activities, visit us on Facebook, Twitter, LinkedIn and Instagram