Middle East & North Africa
DECEMBER 15 2013
ISSUE 263
mighty footprints
Destination Kingdom of Saudi Arabia PAGE 8
Update
Special Report Analysis
Indian Ocean
Brunei
Medical Tourism
Resorts diversify their paradise offering to satisfy the family market
Welcoming discerning Muslim travellers to this heritage haven
MENA is differentiating its growing expertise from global markets
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CONTENTS
A LETTER FROM...
> YOUR GUIDE
Seasonal vibrancy
03 News Regional and international news from the travel trade industry. 04 Exhibition Calendar The top industry events taking place in the first quarter of 2014. 07 Dubai EXPO Industry stakeholders share their excitement for the Emirate’s exhibition win. 08 Destination KSA The economic powerhouse flexes its touristic muscles with leisure enhancements to its corporate offering.12
ravelling around the region this month in preparation for next year’s upcoming features, the editorial team here at TTG have reported back from an array of diverse destinations of MENA echoing a similar sentiment. For the travel and tourism industry, now is the time to reflect on a year of mixed fortunes and unexpected developments; it is a time for one and all to savour the potent almost tangible opportunities of 2014. Within the MENA region, a quiet optimism abounds. In this moment, as the year draws to a close, the industry is revealing informed forecasts and is allowing itself to celebrate exciting projects on the brink of realisation. With this in mind, our last issue of the year examines the continued growth of economic powerhouse and religious tourism hotspot Saudi Arabia; we witness developments in the region’s medical wellness sector as it begins to differentiate itself on the global landscape; we explore the Indian Ocean’s foray into family tourism alongside its traditional couples segment offering; we investigate the unique heritage appeal of Brunei; and finally, we take a journey into an emerging region which has the potential to become a hotspot for MENA travellers - the vibrant and multi-faceted Balkans. Buoyed by seasonal enthusiasm, we at TTG also look forward to a vivid and illuminating new year for the travel and tourism industries of the entire Middle East and North Africa region. May 2014 bring you professional innovation and success. Allow me, on behalf of the entire team at TTG, to wish you a very Happy New Year. See you in 2014!
12 Update Indian Ocean The island nations have embraced the family market alongside the traditional couples segment. 14 Special Report Brunei Famed for its rich heritage, this destination is a haven for the MENA traveller. 16 Spotlight Balkans Highlighting an emerging region. 18 Analysis Medical Tourism Showcasing the MENA region's fortified offering. 21 TATO Focused news for travel agents and tour operators spanning the globe.
Within the MENA region, a quiet optimism abounds.
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Naomi Leach Media Reporter
NEWS
Icon of Bahrain Two Doha hotels completes renovation agree management
The Ritz-Carlton’s renovations are expected to increase the competitiveness of its offerings Following extensive renovations over the course of the past 12 months, The Ritz-Carlton, Bahrain Hotel & Spa has revealed the new look of its amenities, featuring updated restaurant, dining venues and pool area. The changes have been made with the aim of upgrading leisure and entertainment facilities and have added an infinity pool, two outdoor Jacuzzis, a Thai
lounge, sunbeds as well as a Ritz Gourmet Lounge. Primavera, the Italian signature restaurant situated on the first floor of the hotel, has been redesigned to feature a contemporary ambience with an open show kitchen and a new outdoor terrace offering views of the gardens, and the hotel has introduced Thai – a lounge and Overlook – an upscale poolside restaurant. The Ritz Gourmet Lounge, with its interior design and menu inspired by the Belle Epoque, is also available to guests at the property. The beachfront Ritz-Carlton, Bahrain Hotel & Spa features 245 rooms and suites, each with views of the city or sea. The 23 villas, each with their own swimming pool, private beach, offer a 24-hour lifestyle butler.
Confident growth for regional LCC's ow-cost carriers (LCC) in the Middle East are showing significant confidence in their potential growth, according to Amadeus’ analysis of air traffic solutions.
The Adagio Aparthotel Premium Dubai Al Barsha is set to bring the number of regional properties under development to four Accor Middle East has signed a management agreement to operate two new hotels, namely, a three-star ibis hotel (150 guest rooms) and a midscale aparthotel Adagio (150 apartments) in Doha. Accor Middle East penned the management contract with API Hotels and Resorts for the first upscale serviced apartments with a premium label in Dubai, the Adagio Aparthotel Premium Dubai Al Barsha, in the presence of CEO, API Hotels & Resorts, Jassim bin Mohamed Abdul Raheem Al Ali, and managing director, Accor Middle East, Christophe Landais. ibis Doha will join a regional ibis network of 12 hotels already in operation and seven currently under development, whilst Adagio Doha will be the fifth branded hotel in the region.
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by far the largest of any city, with nearly 15 million available seats, followed closely by São Paulo. Meanwhile, within the MENA region, Istanbul experienced a 19 per cent LCC
On a global basis, London’s LCC seat capacity is by far the largest of any city. The findings come soon after an overall increase in seat capacity from the region to 13.5 million during H1 2013, up two million from the corresponding period in 2012, which represented a 17.7 per cent capacity change. On a global basis, London’s LCC seat capacity is
capacity growth. LCC specialist, Amadeus, Alexandre Jorre commented on the reports findings: “LCCs are seizing the opportunity we offer to penetrate the high-yield business travel market and expand into new regions where they have limited brand presence.”
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NEWS Exhibition Calendar January 22-26
FITUR, Madrid, Spain www.ifema.es •
January 30
EMITT, Istanbul, Turkey www.emittistanbul.com/en/ •
February 23-25
Routes America, San Salvador, El Salvador www.routesonline.com •
February 24-25
Mice Arabia Congress, Doha, Qatar www.mice-arabia.com/ •
March 5-9
ITB Berlin, Berlin, Germany www.itb-berlin.de/en/ •
March 17-19
Routes Asia, Mumbai, India www.routesonline.com •
March 20-23
MITT Moscow, Russia www.mitt.ru/en-GB •
• TTG Middle East & North Africa will be available at these shows • ttgmena luxury will be available at these shows
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Regional carriers place colossal aircraft orders The Dubai Airshow, held at Dubai World Central Al Maktoum International Airport with up to 150 aircraft on static display, recently closed on an impressive note with a record-breaking order book.
Emirates Airline The carrier set a new record in civil aviation with an order for 150 Boeing 777X, comprising 35 Boeing 777-8Xs and 115 Boeing 777-9Xs, plus 50 purchase rights, as well as an additional 50 Airbus A380 aircraft. The Boeing and Airbus orders together, excluding purchase rights, are worth around $99 billion at list prices.
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Etihad AIRWAYS
qatar Airways
UAE’s national airline, Etihad Airways, announced its largest ever fleet order, for 199 aircraft and 294 engines, in a $67 billion dollar deal. It announced firm orders at the Dubai Airshow for 87 Airbus and 56 Boeing aircraft, with a further 56 options and purchase rights.
Following a panel announcement at Dubai Airshow, Boeing Company and aircraft engine manufacturer GE, announced the backing of the Boeing 777X. Qatar Airways then formally presented its signature of a Letter of Intent to order 50 of the Boeing 777-9X variant.
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FLYDUBAI With a view to further serving the needs of its passengers, flydubai has announced a commitment for an order for up to 111 aircraft from Boeing, which includes up to 100 Boeing 737 MAX and up to 11 Next-Generation Boeing 737-800s. Deliveries of the aircraft are expected to commence in 2016 and carry through to 2023.
NEWS
MICE business due to skyrocket In a bid to direct the meetings business to Bahrain, the destination is bolstering its participation at the upcoming GIBTM at Abu Dhabi National Exhibition Centre (ADNEC). Bahrain’s Ministry of Culture and Tourism is one of three key regional National Tourism Offices supporting a new postshow familiarisation trip programme, expected to provide GIBTM’s hosted buyers with insight into the business and meetings facilities offered in Bahrain. Exhibition manager, GIBTM, Lois Hall said: “Bahrain has recognised the important role the meetings industry will play in its economic revitalisation and is investing in tried-and-tested sales and marketing vehicles such as GIBTM, which provides a platform for further boosting its MICE business.”
Bahrain’s Ministry of Culture and Tourism aims to promote the country’s MICE offering
Regional expansion Debuting in the Middle East in play Speaking exclusively to TTG, executive director, Dollar and Thrifty International, MENA and Asia Pacific, Sam Eltibi reveals the company’s plans and insight We are adding new franchisees for Dollar and Thrifty in key growth areas in the Middle East such as Bahrain and Saudi Arabia. We are also improving our service offerings, adding even more package deals with hotels and airlines. We also pay close attention to our customer service which gives us loyal customers. Nowadays, people are going for package deals which
include accommodation, car rental and air fares. Customers are now looking for flexibility with rental options – daily or hourly rentals, one way or GPS. They are also looking at safer cars with good mileage. As for 2014, we will complete our regional expansion in the Middle East and add locations in South East Asia. We will also look at new products and service offerings.
The luxury property will house 78 rooms, six loft suites, two Jabal Villas and more sian boutique hotelier, Alila Hotels and Resorts, is debuting in the Middle East with Alila Jabal Akhdar Oman, slated for opening in Q1 of 2014. The property, inspired by Omani culture, is set to be the first luxury resort in the mountainous region of Jabal Akhdar, Oman. Boasting views of the Al Hajar Mountains, Alila Jabal Akhdar Oman is expected to appeal to adventurous nature
enthusiasts as well as those seeking an escape from the desert heat. The resort is to feature 78 rooms, six loft suites, a cliff-side restaurant, pool, Spa Alila, fitness centre and two Jabal Villas providing two bedrooms, a private pool, Jacuzzi and steam room. Alila Hotels and Resorts is adding a further two properties to its portfolio. These include Alila Seminyak, Bali, and Alila Fort Bishangarh Jaipur, India, in late 2014.
HOTEL CHECK
Pullman Dubai Deira City Centre By Tatiana Tsierkezou TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.
Pullman Dubai Deira City Centre is the perfect property for those seeking an easily accessible, central location. Situated only minutes from Dubai International Airport, the hotel is directly linked to Dubai’s City Centre Mall – ideal for those who are fans of shopping. On arrival, I was met by extremely friendly staff that helped me with my luggage and provided me with a refreshing, cold juice drink – something I needed after a long day of travelling. Entering my room, I was presented with stylish and contemporary décor. My room was spacious, my bed was comfortable, there was plenty of space for me to work and I felt right at home.
In the mornings, I indulged in a fantastic breakfast spread and one evening I decided to try the in-room dining service which was quick, reasonably priced and extremely tasty. Ideal for corporate travellers, the hotel offers free WiFi throughout the whole building as well as an array of other useful services which guarantee a seamless business trip.
Suitable for: Business / Leisure / Families / Meetings
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DUBAI EXPO 2020
Dubai has won the bid to become the host city for World Expo 2020 athered in Paris, France, for the 154th Bureau International des Expositions (BIE) General Assembly, representatives of the 168 BIE member nations voted on bids from the final four contenders - Dubai, Brazil, Russia and Turkey - to host the 2020 edition of one of the world’s oldest, largest and most significant international mega-events. Dubai’s bid, themed ‘Connecting Minds, Creating the Future’, won the World Expo 2020 event with 116 votes. Speaking from the French capital, shortly after the emirate was announced as the winner, director general, Dubai’s Department of Tourism and Commerce Marketing (DTCM), HE Helal Saeed Almarri said: “From the outset, Dubai’s Expo bid was part of the government’s long-term vision that ensures sustainable national development and a prosperous future for the UAE.
“Hosting Expo 2020 is a once-in-a-lifetime opportunity and one that will be maximised to accelerate the growth of the tourism industry in Dubai, the UAE and the wider GCC region.” Between October 2020 and April 2021, more than 25 million visitors are expected to attend World Expo Dubai 2020, 70 per cent of which will hail from outside the UAE; considered the largest number of international visitors in World Expo history. Thanking all of the UAE rulers, presidents, officials and Emirati citizens for their support and votes, Almarri added: “Our successful bid demonstrated the value in harnessing the collective power, resources and passion of all of our city stakeholders and the people of the UAE and we will ensure that the world is welcomed in style in 2020.”
flydubai would like to thank the leaders of our country, whose vision has made Dubai a city capable of hosting Expo 2020 and signifies an important step in the UAE’s development. CEO, flydubai, Ghaith Al Ghaith
First of all congratulations to Dubai. This is going to be bene ficial for the tourism industry bring lots of investment and as it will there will be lots of people co ming in; tourism will boom an rise. I hope it’s a success and d occupancy will I hope the city has the infrast ructure to host Expo 2020. Director, business de velopment, Total Holida ys, Adnan Hafeez
ry positive The atmosphere in Dubai is ve rism, employment and this is great news for tou countless other things for opportunities, business and of prosperity and unity that matter. There will be a lot growing alongside the as a result of this. We will be nts for the hotel in its expo with several developme CE destination. quest to become a leading MI
winning Etihad Airways congratulates Dubai on 2020. It is a proud the bid to be host city of the World Expo ion to host the World achievement to be the first city in the reg to Dubai and the UAE. Expo and will attract millions of visitors ys, James Hogan President, Etihad Airwa
ger, communications mana Public relations and , re nt Ce ce en el & Confer Le Méridien Dubai Hot Deveekaa Nijhawan
Expo 2020 is a truly global platform that will inevitably increase both business and inw ard investment into Dubai, creating an opportunity to showcase the city’s strengths. The hospitality industry will be reinforced by the growth of business and leisure travel and we very much look forward to it. Director of business developmen t, Conrad Dubai, Sanjay Nair
It’s not just AE. Dubai Dubai, it’s the U po 2020 has put the Ex ubai has on the map – D file of Expo raised the pro ere a lot of 2020. There w n’t know people who did was, but what the Expo . now they know
lting, CTT Consu Director, pken Ta Caroline
Congratulations to Duba i on winning the bid to ho st World Expo 2020. This is a momentous oc casion for the emirate an d fo r the city and if ever there proof needed that Duba was i is back to its best then surely this is it. CEO, The Travel Atta che, Liam Wholey December 15 2013
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o hugely This is als emirate’s e h t r o f l ion beneficia f recognit o s m r e t in branding where it is d n a is i a ub of what D al tourism b lo g e h t d on positione n working e e b s a h h it map, whic succeed. And d to y on so har won. The e v a h y e h this why t . deserve it ly e t u l o s ab e East, – Middl ganisation, r to c e Or Dir Tourism Cyprus Theocharides VasSilis
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DESTINATION KSA
mighty footprints Augmented by continuous infrastructural developments and international investment, economic powerhouse Saudi Arabia continues to amplify its domestic and international touristic appeal, blending leisure elements into its corporate offering. Naomi Leach investigates
irelessly expanding to satisfy the insatiable appetite of both religious and business travellers alike, the Kingdom of Saudi Arabia’s hospitality industry continues on a robust trajectory of growth. While major infrastructural development and construction has temporarily limited the number of pilgrims able to visit Makkah and Madinah, the Kingdom is instead currently showcasing its prowess in the corporate arena with the sustained evolution and diversification of its hospitality products in both Riyadh and Jeddah. Elucidating on the key factors which ensures KSA’s ongoing tourism success, a number of industry stakeholders exclusively highlighted to TTG that international hospitality investment continues to occur in tandem with the surge of inbound and domestic visitor numbers. Reflecting on the industry’s growth was country manager – Saudi Arabia, Travelport, Bruce Hanna who explained: “Saudi Arabia still remains predominantly a
destination for religious travel, which brings in around four million people alone year-on-year. That said, according to Travelport co-sponsored research, Saudi Arabia’s travel industry is developing at a rapid rate with the country’s travel trade estimated to be worth $11.4billion in 2014, compared to $9.8 billion in 2011.” Makkah city consistently records the highest number of visitors yearly despite the wide construction and expansion works taking place in the Holy Haram. Highlighting some of the projects taking place, manager, sales & marketing, Mohammed Alamin, Makkah Hilton & Towers enthused: “The opening of Abraj Al Bait complex that includes seven large hotels with more than 6,000 rooms is a remarkable development. This is superseded by the start of the first hotel in Jamal Omar mega project this Hajj that will offer 27 hotels with more than 12,000 rooms.” However, whilst acknowledging the undeniable tourism driver of religious pilgrimages, president, Elaf Group, Ziyad Bin Mahfouz noted to TTG: “The country
represents a 30 million-strong population market. Out of this, the captive market of religious tourism also attracts a large number of visitors—resulting in high occupancies and good RevPAR. At the same time, Riyadh, Jeddah and parts of the Eastern Province are now slowly positioning themselves as a corporate and leisure segment getaway, which in turn has attracted the likes of potential foreign investors and tourists.” Recognising this emerging trend, Hanna added: “We have been seeing this shift for some time – a good example is business visa holders in Saudi Arabia who are increasingly looking to extend their stay in the country in order to explore the diving opportunities at Red Sea. Local tourism within domestic points has also increased and this has had an impact on flight availability.” Director of sales and marketing, Rosewood Corniche, Sherif El Mansoury concurred, illuminating the non-religious niches emerging in KSA: “Religious tourism is a key driver of the Kingdom’s tourism industry,
DESTINATION KSA yet, there are other tourism categories being developed in the region. Cultural and sport tourism should also be taken into consideration; there are more than 20 festivals taking place in different parts of the Kingdom targeting all age groups. These include sport events, entertainment, and cultural heritage.” And it seems this rate of growth in tourism product is being well matched by the growth in visitor numbers. El Mansoury revealed that tourist arrivals in Saudi Arabia are expected to grow at a compound annual growth rate of four per cent between 2012- 2022, driven by strong growth across all sectors with occupancies set to jump from 67.5 per cent in 2011 to 74.2 per cent by 2016, according to a report published by Alpen Capital. “The travel and tourism industry registered a 10 per cent growth rate over the last five years. The increase has been throughout the sector and all areas including domestic tourism have grown consistently at the same pace,” remarked assistant marketing manager, Sofitel Al Khobar the Corniche, Samar Al Ramadan. While the uptick in arrivals appears to be fairly and smoothly distributed across the Kingdom, the split in terms of source markets is much more sharply defined. In Riyadh, Jeddah and the eastern province, the local Saudi market represents the top feeder market followed by West European and US markets for both business and leisure travellers, followed by Middle Eastern countries, as witnessed by general manager and district director – KSA, Radisson Blu Hotel, Riyadh, Basel Talal. “In Makkah and Madinah, the feeder markets are a variety of all Muslim countries. For the last two years, an increase has been noticed in in-bound travel from non-Muslim countries as well,” added Talal. Likewise, Elaf Group has established strong feeder markets from Egypt, Turkey, Morocco and the UAE. The company also reports that it has developed strong ties with other Islamic countries including Malaysia, Libya and Algeria. While El Mansoury revealed that Rosewood Corniche is expanding its clientele throughout Bahrain and Qatar, assistant director, public relations, The Ritz Carlton Riyadh, Merhan El Massry told TTG that new markets are expected to be the future focus. “Our main feeder markets are currently KSA, GCC, the UK and the US. In the past year, we have also seen Europe and China beginning to grow in demand when it comes to business related stays as well. We are expecting this increase to continue as we are seeing more European and Chinese businesses expanding to Saudi Arabia,” said El Massry. Fertile ground for brands As the Kingdom flexes its countrywide, economic strength, the country’s bid for tourism prowess becomes ever more serious. And having clutched the attention of the global business scene, it is perhaps unsurprising that KSA has seen the arrival and ever elevated offering of some of the world’s leading hospitality players with strong growth forecasted alongside a significant increase in hotel supply. Explaining why international brands are magnetised to the Kingdom, El Mansoury surmised to TTG: “Growing domestic demand, a strong corporate sector and the continued expansion of religious tourism are all fuelling development of the hotel industry, with global names eyeing Saudi Arabia as a key potential market.” Expanding on this and the resultant healthy competition, CEO, Arab Resort Areas Company, Abdullah Hisham Bakri shared with TTG: “The stable economy of the Kingdom might be considered one of the reasons behind the hotel investments of these brands into Saudi Arabia; others include an opportunity given by the Kingdom to these brands to provide hospitality services of international standards within KSA to boost local tourism and limit the outbound tourism of the locals that had resulted in the outflow of the money
outside KSA; expansion of the Grand Mosques in the Holy Cities of Makkah and Madinah, and the massively increasing pilgrim business with unprecedented revenue volumes ever achieved by international hospitality brands elsewhere in the world; development of new economic, industrial, heritage and tourist regions and cities in different parts of Saudi Arabia expressing the need to provide the prime international standard hospitality services for the businessmen, tourists and other travellers of all kinds.” With branded upscale hotels in the Kingdom providing an offering of the highest calibre, chief operating officer – Middle East, India & Africa, IHG, Pascal Gauvin outlined the reasoning behind this trend: “Saudi Arabian travellers are known for their discernment, which is why many operators in the country focus on their premium luxury offerings. “However there are increasingly diverse requirements for hotels across the country as a result of the rich combination of Saudi Arabia’s thriving commercial hubs, attracting long and short stay business travellers, along with the annual influx of pilgrims and the increased government emphasis on encouraging leisure tourism,” he added. Indeed it is not only the luxury sector which is developing in KSA, as hospitality business development manager, Travelport, Assita Kone revealed: “There is also a focus from the government on the growth of domestic tourism, which encourages midscale and budget hotels to grow their footprint in the country.” To satisfy this domestic traveller, Talal noted: “KSA's hos-
Religious tourism is a key driver of the Kingdom’s tourism industry, yet, there are other tourism categories being developed in the region. December 15 2013
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pitality market is in need of a variety of products to meet this growing global interest, mainly by developing high standard resorts that can cater to both internal and external markets complementing the wide range of beaches on both the Arabian Gulf and the Red Sea.” Emerging leisure market With much of KSA’s travel industry dominated by the corporate segment, venues are exploring how to augment the business traveller’s experience with the enhancement of leisure and incentive aspects. Indeed, The Ritz-Carlton Riyadh – which is actively promoting its exclusive spa offering to guests – emphasises the importance of transforming normal business trips into memorable experiences. Elaf Jeddah Hotel at the Red Sea Mall and Elaf Galleria in Jeddah, are also positioning themselves as leaders for events and conferences, with the added benefit of possessing branded spa facilities. Meanwhile, Mövenpick Hotel Riyadh is developing unique MICE packages, as director of sales and marketing, Mövenpick Hotel Riyadh, Wissam Khalek said: “Outside the box creativity with menus, services and atmosphere will be key in our market penetration.” Adding to this creative wave washing across the Kingdom, director of sales and marketing, Best Western Orchid, Mohamed Ahmed Abdulaal told TTG that the property is keen to offer packages for diving, seaside group trips and shopping incentives. The hospitality industry’s foray into this blend of leisure and business travel has been bolstered by the support of the Saudi Commission for Tourism & Antiquities (SCTA) which has been promoting the increasing number of shopping malls, restaurants, hotels and other attractions for families. Indeed as a part of this unified diversification strategy, Bin Mahfouz told TTG that Elaf Group works in line with SCTA to promote domestic tourism via local tour packages across all cities in Saudi Arabia. “We have made significant contributions to the directions of the commission and will stay working in parallel to achieve the set goals of the tourism industry in Saudi Arabia,” outlined Bin Mahfouz. With a robust domestic market, compelling religious tourism appeal and an advantage of economic stability and might, Saudi Arabia encapsulates a potent tourism product. Moreover, as global confidence converts into real investment, KSA – with a freshly developed sense of creativity – is being widely tipped as a tourism giant of the future.
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DESTINATION KSA
Broadening its footprint
Surge in online travel forecasted
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he online travel industry in KSA is developing at a rapid rate with online bookings expected to exceed $1.9 billion in 2014, according to Travelport co-sponsored research. According to the study – carried out by PhoCusWright – web sales in KSA are forecasted to nearly double since 2011 from $1 billion. “The online travel industry across the whole of the Middle East is growing at an unprecedented rate, and the Prince Mohammad Bin Nasser Bin Abdel Aziz Al Saud the Emir of Jizan Region and other officials marked the opening Marriott International has entered Jazan in southwest KSA, launching the second Courtyard by Marriott in the country. Courtyard by Marriott Jazan is connected to Al Rashid Mall, centrally located near to major shopping malls and downtown districts, and offers easy access to and from the King Abdullah bin Abdul-Aziz Airport. The property presents 129 guest rooms, including 86 king size
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rooms, 27 double rooms, 14 junior suites and two royal suites. There are also two F&B outlets, Olea café and the lobby lounge, a fitness centre including an indoor pool and seven executive meeting rooms that can accommodate 565 guests. General manager, Courtyard by Marriott Jazan, Adel Jubran remarked: “This is a dynamic brand that is popular in KSA, and we are excited to see its expansion.”
The online travel industry across the ME is growing. significant growth we are witnessing in Saudi Arabia is further testament to this,” said president – Middle East and Africa, Travelport, Rabih Saab. The research also estimated that by 2014, the country’s travel trade will be worth $11.4 billion compared to $9.8 billion in 2011. To support the continuous development of both the online and traditional travel sectors of KSA, Travelport has unveiled its business priorities for 2014 – all of which emphasise the company’s focus on KSA as a strategic commercial region.
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Industry welcomes influx of pilgrims Despite the Saudi government regulating the number of pilgrims visiting KSA during the Ummrah and Hajj season this year, due to large-scale construction works at Makkah and Madina, Egyptian pilgrims registered a high turnout of 545,376. Chairman, Abdul Latif Jameel Real Estate Investment Company, Yousef Abdul Latif Jameel commented on the trend: “The Saudi Government continues to invest billions of riyals into various infrastructure projects in Makkah and Madina and especially into the expansion of the Holy Mosque. This is stimulating the growth of the country’s hospitality and tourism industries. The Grand Mosque in Makkah, for instance, is undergoing a capacity expansion worth $21.3 billion and is expected
The Jabal Al Kaaba project is expected to boost tourism to eventually accommodate 1.5 million pilgrims. The project includes the construction of new buildings around the mosque to accommodate the steadily growing number of tourists visiting Makkah for religious purposes.” This and various projects such as Jabal Al Kaaba project with Anjum Hotel are said to be creating opportunities for the travel industry.
DESTINATION KSA
Multi-airlines enhance KSA connectivity Air Arabia
Qatar Airways
has announced that it has begun flights to Hofuf, making it the 10th destination in KSA that the airline serves from its main base in Sharjah.
has revealed it is set to launch domestic operations in H1 2014. Its domestic services carrier, Al Maha Airways is planned to start in Riyadh and Jeddah.
Brand increases its Saudi presence nterContinental Hotels Group (IHG) has signed a 15 year management agreement with Al Andalus Property for a Staybridge Suites hotel in Jeddah, KSA. Staybridge Suites Al Andalus Mall is due to be the first Staybridge Suites property to open in KSA. The announcement follows IHG’s plans for a Staybridge Suites property on Hira Street in Jeddah, demonstrating the increasing demand
for extended stay properties in this important commercial hub. These two Jeddah properties together mark the entrance of the Staybridge Suites brand into Saudi Arabia. Chief operating officer – Middle East, India & Africa, IHG, Pascal Gauvin exclusively told TTG: “2013 has been an exciting year for IHG in Saudi Arabia as we have opened two new hotels, Crowne Plaza Madinah and
Holiday Inn Riyadh Meydan, and have signed deals for three new properties, including the world’s largest Holiday Inn, bringing our total KSA pipeline to nine." Holiday Inn Makkah is due in 2016. Gauvin added: "Domestic tourism is an important market in Saudi Arabia in addition to religious pilgrimages and business travel from all of the Middle East and further afield."
Grand opening anticipated
Etihad Airways is due to introduce non-stop daily flights to Medina. With the addition of the new services, scheduled to start on February 1, 2014, the airline will now offer 50 weekly flights to four destinations in KSA which, along with Medina, include Dammam, Riyadh and Jeddah.
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In preparation of the arrival of Mövenpick Hotel Riyadh, director of sales and marketing, Wissam Khalek exclusively shared with TTG how the development is taking shape. “We are in the midst of preparing for our grand opening of one of the most awaited hotels in Riyadh. Preparations are under way to include positioning, recruiting and
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structuring our F&B signature outlets. We will be bringing the first ever Michelin Star chef, Pierre Cagnaire to Riyadh." Highlighting the property’s target market, he added: "Our main feeder markets will be a combination of GCC – Dubai, Kuwait and intraregional KSA business travel. Secondary markets will be Europe and the US."
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UPDATE Indian ocean
youthful magnetism The Indian Ocean is a region that offers the ultimate in exotic tropical luxury destinations. Panayiotis Markides delves into how the islands cater not only to the traditional couples markets but also to MENA families he tropical Indian Ocean; the Seychelles, the Maldives and Mauritius: island nations that experience a seemingly endless summer, and offer a variety of underwater flora and wildlife. Combine this with an unparalleled ability to offer the ultimate in privacy and it is perhaps unsurprising that these islands have long been a preferred getaway for newlyweds and couples. However, while still holding on firmly to this advantage, recently there has been a shift in the Indian Ocean’s tourism strategy. Bolstered by Etihad Airways’ stake in Air Seychelles, the MENA market is capturing these dynamic islands’ attention, providing fresh opportunities and representing a serious market for potential growth. Consequently, many of the Indian Ocean’s foremost travel and tourism professionals are now evaluating the value of the Middle Eastern traveller and are opening themselves up to the family market by offering facilities to accommodate young, regional families. A valuable proposition Further evidence of the blossoming connections between the Indian Ocean and the MENA region comes from Emirates Airline, which revealed to TTG that it registered strong revenue increases from the Indian Ocean and West Asia of 13 per cent for 2012-2013 compared to 2011-2012. Capitalising on these newly augmented ties, general manager, Raffles Praslin Seychelles, Christoph Ganster confirmed a marked growth in arrivals from the Middle East, following the implementation of daily flights. He revealed to TTG: “The Middle East is one of our top markets, and we are very keen to attract further guests from this region. With direct flights from Dubai and Abu Dhabi daily and good flight connectivity with other
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countries in the region, it is a key market for us.” General manager, Conrad Maldives Rangali Island, Peter Nilsson concurred and elaborated: “The Middle East is becoming an increasingly important market for the Maldives and this is reflected in the increased number of direct flights from various hubs such as Dubai (serviced by both Emirates Airline and flydubai), Istanbul, Doha, Abu Dhabi and Muscat all offering daily flights to the Maldives.” “Travellers from the MENA region have increased by a staggering 52 per cent since last year alone so it is an incredibly important market for us,” added marketing communications manager, Viceroy Maldives, Nicola Lundqvist. Inviting alternatives One of the Indian Ocean’s greatest assets to MENA travellers is its ability to provide all the privacy guests desire – naturally, making it popular with the couples segment. And yet, in spite of an undeniable success story in this arena, the Indian Ocean is now gearing up to diversify its offerings to capture the lucrative family market. Many other major resorts are taking on a dual approach, such as Banyan Tree Maldives, offering its Banyan Velaa yacht to both families and couples. Commenting on Conrad Maldives’ proposition, Nilsson revealed to TTG: “Because we’re on two islands, we’re the perfect resort for both families as well as couples. Families enjoy beachfront villas on our main island, whereas couples looking for a more typical Maldivian escape can stay on our smaller adults-only island.” Noting their own interest in the MENA family market, general manager, Anantara Kihavah Villas Maldives, Lionel Valla told TTG: “Anantara Kihavah has already established a good name December 15 2013
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in this market, with a lot of royal family repeaters. We have one of the best kids’ clubs in the region, where all the kids from four to 14 years old will spend the best time ever of their life with a lot of fun activities.” Competition however for the market is high. Nilsson explained to TTG how Conrad Maldives raises the bar in terms of activities for the family: “Whereas most islands in the Maldives have two or three restaurants and bars, we have 11. Most resorts here have water sports, but we’re the only one to take it to the next level and have a submarine.” Ganster also offered insight to TTG concerning Raffles Praslin’s family offerings: “We have complimentary activities for kids and families as well as spacious villa suites which can cater to up to six persons. Raffles Praslin is quite popular with families from the MENA region, as we offer spacious pool villas with a private environment.” As the hospitality sector moves to ensure the younger generation also receives the most out of their stay, it is clear that a kids’ club within a resort is a successful way forward. LUX* Resorts in the Maldives have wholly embraced the family concept. Head of sales and marketing – UK, Ireland, Holland, Scandinavia and North America, LUX* Resorts, Lisa Balsom informed TTG that the hotel has two kids’ clubs; one for kids aged three to 11 years old, and one for teens aged 12 and 17, which give them opportunities to explore the many aspects of island living and engage in many activities. Run by trained LUX* Resorts supervisors, the club allows its younger guests to engage in activities to make the most of their stay. With Middle Eastern travellers representing a growing demographic, the Indian Ocean is more and more motivated to meet and exceed these guests’ expectations – whether from the established couples segment or from the budding family market.
UPDATE Indian ocean
Significant expansion Maldives reaches one Prestigious awards to flight schedule million tourists for hotel brand he Maldives reached the one million visitors milestone recently with a total of 1,000,203 tourists having visited between January and November 24, 2013.
Air Seychelles is responding to rising demand for the Indian Ocean Air Seychelles has announced that it is soon to launch flights to Paris-Orly as part of a significant expansion to its international schedule. From February 2014, Air Seychelles is set to operate two return services per week between Seychelles and Paris-Orly via Abu Dhabi with an Airbus A330-200 aircraft. Minister for Home Affairs & Transport, Seychelles, Joel Morgan commented: “I am delighted to see Air Seychelles return to France, Seychelles’ top market. Travellers boarding the flight in Paris-Orly will once again enjoy a seamless Air Seychelles-operated flight and experience our unique and famous Creole warmth on their entire journey to Mahé.” Currently, the carrier codeshares 14 flights per week to Paris-Charles De Gaulle with equity partner Etihad Airways.
from a single source market. It is followed by Germany at 8.3 per cent, the UK at 7.8 per cent, Russia at 6.6 per cent and Italy at 5.1 per cent. Among the other countries that contributed to
Turkey, the US, the Middle East and Australia also displayed considerable increases in arrivals. The Maldives had received 925,413 tourists by the end of October 2013 and 783,999 tourists at the end of October 2012, which is an increase of 18 per cent, yearon-year, meanwhile, China contributed 30.8 per cent of the Maldives’ total arrivals and is the highest arrival
this figure were France, Japan, India, Switzerland and South Korea. Turkey, the US, the Middle East and Australia also displayed considerable increases in arrivals. The occupancy rate 73.6 per cent and averages of 6.1 days were spent by tourists by the end of October.
Coco Collection strives to be a leader in its field
The luxury hotel portfolio Coco Collection has been recognised in three categories of a possible 50 at the World Luxury Hotel Awards Gala Ceremony, held in Phuket, Thailand recently. The five-star Coco Bodu Hithi was awarded Best Luxury Villa Resort, while Coco Privé Kuda Hithi Island won Best Luxury Private Island Resort, as well as the 2013 World Luxury Hotel Awards Overall Winner. Vice president – sales and marketing, Coco Collection, Lisa Brightwell commented: ”It is an honour to collect three respected awards and to be recognised by our peers in the travel industry. We accept these awards on behalf of the Coco Collection team members who work tirelessly to maintain the highest standards of excellence for our valued guests.“
Randheli receives new designer Fresh developments for luxury resort upscale chain
Cheval Blanc Randheli seeks to be a comfortable resort for couples and families alike
Designer brand LVMH has announced the launch of its second property under the Cheval Blanc name - Cheval Blanc Randheli, in the Maldives. Designed by architect, Denniston, JeanMichel Gathy, the resort features 45 villas and is located on the Noonu Atoll, a 40-minute journey north of Malé and is accessible to guests via the resort’s bespoke seaplane. Gathy remarked: “I believe that the perfect hotel in the Maldives is a hotel where you are extremely comfortable with your spouse or partner. A Maldivian hotel needs to encourage an environment of love and life, a place for emotion and togetherness. At Cheval Blanc Randheli, we have created a Maison that supports and caters to the clientele’s need for intimacy, privacy and comfort but yet remains dynamic, contemporary and lively.” The resort offers guests the option of 14 Garden Villas, featuring a private tropical garden space; 15 Water Villas perched over the sea; 15 Island Villas set amidst gardens featuring an outdoor dining pergola and all villas provide a 12.5m – long private infinity pool. Additionally, the hotel has invested in dedicated experiences aimed specifically at the property's teenage and younger guests to make their stay at Cheval Blanc Randheli more comfortable. December 15 2013
Anantara has revealed to TTG its various updates including a $12 million renovation for Anantara Veli Resort & Spa, which will see the hotel open Origami - a newly designed Japanese restaurant - as well as adding 17 new guest rooms. Also in the Maldives, Anantara Kihavah has announced the opening of a new two-bedroom beach residence, which takes the
resort’s room inventory from 78 to 79 villas and residences. It can accommodate both families and couples seeking privacy. The company also revealed to TTG that Anantara La Chaland Resort & Spa is set to open in late 2014 and represents Anantara’s first venture in Mauritius. Located five kilometres from the airport, the resort is to boast 800m of beach.
Anantara in the Indian Ocean is maintaining its modern and aesthetic appeal
Increased capacity for services to Mauritius In a bid to increase capacity, Emirates Airline is set to commence flights from Dubai to Mauritius using an Airbus A380 that replaces one of the three Boeing 777-300 aircraft that currently serve the destination. Emirates Airline will continue to serve the country on a double daily basis with an additional 153 seats on the route each day across first class, business class and economy class.
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SPECIAL REPORT Brunei
Prestigious haven Brunei has long been famed for its palatial characteristics and deeply-rooted heritage. Stefanie Saghbini sets out to discover how this serene destination is prepared to welcome a steady increase in arrivals
and halal food, the Sultanate presents a safe and laidback lifestyle which, he added, large cities cannot offer. Meanwhile, Mohamad honed in on the country’s safe, green and fresh aspects which together create an all-round appealing destination for visitors from the Middle East. Sharing valuable insight into the trends of the MENA travellers visiting with their families, Mohamad also highlighted that these types of travellers seek several weeks of relaxation and to assimilate all that the country, The Empire Hotel & Country Club and the immediate surrounding region has to provide, especially during the MENA region’s hot months between July and September. One of Brunei’s key tourism driver factors which Mohamad placed great emphasis upon is the Sultanate’s annual festivites of Hari Raya, also known as Eid al-Fitr. “Hari Raya is the best month to visit Brunei where the palace (Istana Nurul Iman Palace) is open to the public for three days for a meet and greet with the royal family. Tourists can experience the warmth, culture and festival being celebrated uniquely in Brunei,” she elaborated. Additionally, Mohamad further mentioned national parks and nature walks as key activities which tourists can enjoy, alongside culinary delicacies, while Pyng raised the advantage of the easy access to the rainforests which, he stressed, are added attractions for MENA tourists.
The more mature, experienced tourists will be looking for places not overrun by the crowds, and will be willing to pay a premium for exclusivity. Rise in arrivals estled on Borneo, taking up a mere one per cent of the island’s entire land, Brunei remains a small and secluded destination, bordering with Malaysia and surrounded by what has been recognised as one of the world’s oldest rainforests. An array of intriguing elements, which only a small number of cities or countries possess, is precisely what makes Brunei different to its neighbours, according to marketing officer, Brunei Tourism, Salinah Salleh, who told TTG: “Brunei is a new, fresh, safe, peaceful and green destination. It is known as a destination that offers pristine nature activities and is rich in culture and heritage, which makes it a great getaway for those not seeking the hustle and bustle of major cities. “So you will not find our tourism attractions being overcrowded with tourists but more so you will find our local people who are friendly and keen to welcome tourists to the country.” Echoing identical opinions, general manager, Radisson Hotel Brunei, Peter Feran described Brunei as a low-volume destination, which is still largely unknown globally, and thus is attracting the more curious visitor who has heard of Brunei yet wants to know a little more. In addition, PR and marketing communications manager, The Empire Hotel & Country Club, Hafiza Mohamad underlined to TTG that the attraction for these curious travellers is encapsulated by a unique triangle of culture, heritage and Islamic monarchy. Therefore, in a quest to become more acquainted with this
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place of mystery, its offerings and its markets, TTG came in contact with tourism professionals across the Sultanate who are continuously collaborating to polish this off-the-beatentrack tourism gem. Exclusive variety With its value emanating from a distinctive diversity, Salleh emphasised to TTG that Brunei remains focused on a niche tourism perspective. “Our destination provides to those who want to see a bit of everything. Pristine nature, without having to go deep into the Amazon, for instance, the Islamic culture and heritage, which can be seen in many of our mosques and museums, and after a full day spent in nature one can relax in our luxury hotels,” she said. “The more mature, experienced tourists will be looking for places not overrun by the crowds, and will be willing to pay a premium for exclusivity. Brunei is ideally suited to cater for this and can reap tremendous benefit in revenue and employment, without having to sacrifice its core values, social harmony, and environmental preservation, unlike destinations that cater to mass tourism trends,” Salleh further asserted. All-in-all, Brunei is a comfortable place to visit, particularly for Muslim travellers the world over, according to general manager, Century Travel Centre, Foo Chuan Pyng, who explained that apart from the availability of mosques for prayer December 15 2013
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In a bid to facilitate a seamless arrival experience for its existing visitors and to better serve the expected inflow of new business, both from the MENA region and from the international marketplace, Brunei International Airport has been carrying out a modernisation project aimed at improving the existing environment and appearance, slated for completion at the end of 2014. The project is also expected to enhance convenience to passengers and the public through the expansion of floor areas, the development of iconic structures and green features, and the introduction of an open concept of high ceiling space for the new departure and arrival halls as well as additional retail areas. The expansion will also see the installation of a much-improved security system, baggage handling system and access control, while the number of check-in and immigration counters will also be doubled. Upon completion, the new airport is forecasted to reach an annual handling capacity of three million passengers; up 1.5 million a year. Strategically located at the centre of the fastest growing region for tourism at present, the Sultanate of Brunei is endeavouring to preserve its undisturbed appeal, while it paves the way to welcome an upturn in tourists over the next decade.
SPECIAL REPORT Brunei
Top 10 visitor
markets to Brunei in 2012*
1. Malaysia 2. China 3. Indonesia 4. Australia 5. The UK 6. the Philippines 7. Singapore 8. New Zealand 9. Thailand 10. India *As listed in Oxford Business Group’s The Report: Brunei Darussalam 2013
Enhancing experiential offerings entury Travel Centre, Brunei, has announced that it has commenced talks with small and medium enterprises (SMEs) across Brunei with a focus on the implementation of added experiences for international tourists travelling to the sultanate.
velopment of special tours, where tourists can take part in local cooking lessons or visit a local fruit/hobby farm, according to general manager, Century Travel Centre, Foo Chuan Pyng. “These are still in the planning stages and will be available by mid-2014,” he further
Experiences are still in the planning stages and will be available by mid-2014. The destination management company, which is primarily engaged in outbound and inbound travel with a core value in providing high quality services at reasonable prices, is paving the way with local SMEs for the de-
informed TTG. In addition, he also mentioned close collaborations with other inbound tour operators while endeavouring to promote Brunei in overseas travel trade fairs alongside Brunei Tourism.
NEWS FLASH Royal Brunei Airlines has officially commenced a Boeing 787 Dreamliner daily service from London Heathrow to Brunei via Dubai.
New products launched BY Brunei Tourism ✔ Diving ✔ Bird watching ✔ Cruises ✔ Islamic tourism
Perfecting holiday preferences
Leong (left) : Star Cruises truly understands what customers want when it comes to holiday preferences
SuperStar Aquarius recently made its first ever call to Muara Port, Brunei, first ever, following its successful homeport relocation to Kota Kinabalu, Sabah, Malaysia. The 51,309-tonne ship, carrying some 800 international passengers from Malaysia, China, Taiwan and Southeast Asia, was welcomed with a traditional ceremony hosted by Brunei Tourism. “As a leader of the Asia Pacific cruise industry, Star Cruises truly understands what customers want when it comes to holiday preferences,” commented vice president – east Malaysia
operations, Star Cruises, Edward Johann Leong.
ist destination for her rich diversity of natural and cultural heritage as well as her exciting contemporary energy. We are very appreciative of the support rendered by the Ministry of Industry and Primary Resources, Brunei Tourism, the Ports Department, the Immigration and National Registration Department and the Royal Customs and Excise Department. We hope we can continue to work closely to spur cruise tourism development in Brunei and bring more international
We hope we can continue to work closely to spur cruise tourism development in Brunei . “We are proud to present a variety of exclusive shore excursions for our passengers on this four-day-three-night cruise, so they can explore the best of Muara and Bintulu. “Brunei is a refreshing tour-
passengers to this wonderful Abode of Peace - a Kingdom of unexpected treasures,” he concluded. SuperStar Aquarius will be calling on Muara Port until March 30, 2014. December 15 2013
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SPOTLIGHT BALKANS
Promising ENTERPRISE Offering a variety of touristic attractions and experiences, the Balkans region is emerging as a new hotspot for the MENA traveller. Tatiana Tsierkezou reports
he Balkans region has, in general, not yet been at the forefront of the MENA traveller’s mind when searching for a holiday destination. However, with its eclectic and exciting range of tourism products on offer, at affordable prices, it seems the Balkans has vast potential to come to the fore. Made up of 10 countries, namely Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Greece, Kosovo, Macedonia, Montenegro, Romania and Serbia, the Balkans has the capacity to cater to the wants and needs of the discerning contemporary traveller. From beach resorts to skiing, from cultural and culinary experiences to sporting holidays or spa and wellness retreats, not forgetting its corporate potential – the Balkans has it all. With this in mind, TTG explores how the Balkans region is turning its gaze towards capturing a new market: MENA.
Building awareness While it may be little known, it is evident that across this south-eastern stretch of Europe lies an abundance of opportunities and experiences for the regional traveller. And now, with flight connections to the Balkans from the Middle East emerging, it is slowly but surely proving to be a promising region, more than capable of attracting MENA, as expressed by public relations department, Tourist Organization of Belgrade – Serbia, Jelena Stankovic. “With Qatar Airways having entered the market at the end of 2012 and Etihad Airways as a strategic partner to Air Serbia, new opportunities are raised for Middle Eastern travellers as well as for developing new markets for Belgrade as a destination. The Middle East’s A-list media is showing high interest in presenting Belgrade to their travellers and we will do our best to support those activities as it is in our best interest,” she told TTG. Opening new windows of opportunity for MENA, these fresh connections allow visitors to seamlessly hop from one Balkan state to another.
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Recognising potential With a growing awareness of the travel habits pertinent to the MENA traveller, industry professionals within the Balkans are recognising that now is the time to plan their strategies and form tourism links. Pinpointing potential in these markets was director of sales and marketing, Starwood Hotels & Resorts Costa Navarino – Pilos, Greece, Yannis Petrakis, who shared with TTG: “MENA travellers constitute an emerging market with high potential for our two hotels. They are a high-end clientele, and most importantly, they are repeat guests. We are often pleased to host royal families’ members from the MENA region and this is increasing year after year. Our product addressed to this specific niche is the villas, designed and equipped to meet the highest expectations.” Further cementing Greece’s interest in this market was president, Thessaloniki Hotels Association, Aristotelis Thomopoulos, who said: “We have always had our eye on the Middle East and the North African markets and, more particularly referring to international tourism exhibitions we have planned for 2014, to participate at the EMITT tourism exhibition of Istanbul in Turkey. Moreover, we are going to participate in this year’s international tourism exhibition in Izmir; Travel Turkey Izmir.” Thomopoulos revealed that throughout the previous year, MENA travellers contributed to 19 per cent of the total visitor numbers.
REACHING OUT Already a popular destination among the Turkish market, public relations executive, Agency for Promotion and Support of Tourism in Macedonia, Sara Trajkovska exclusively informed TTG that throughout the first eight months of 2013, the highest number of tourists visiting Macedonia originated from Turkey. “Astonishingly, the number of nights spent by Turkish visitors in Macedonia in the past four years has increased by 241 per cent and the number of Turkish tourists visiting between 2009 and 2013 has grown by an incredible 365 per cent.” “In 2014, the Agency for Promotion and Support of Tourism plans to participate with exhibition stands and new promotional materials at international tourism fairs in Istanbul, Turkey EMITT and Izmir, Travel Turkey Izmir. “If there are tour operators from countries in MENA who would like to include Macedonia in their tourism offer, Macedonian Agency of Tourism is ready for cooperation with the intention of bringing the Macedonian tourism product closer to potential tourists,” Trajkovska enthused.
high expectations With a feeling of positivity emanating from the Balkans, industry professionals are confident about the opportunities that Middle Eastern markets will bring with them and are thus acting accordingly to ensure that they are targeted in the appropriate ways. District marketing coordinator – Southeast Europe, Radisson Blu, Bucharest, Romania, Daniela Dumitrescu, who shared with TTG that approximately five per cent of Radisson Blu Bucharest’s guests are MENA travellers, said: “The trend is positive. For us this is a market with high potential and therefore we have been participating at road shows – the last one took place in Qatar. We have been organising e-mail and telemarketing campaigns and participating at trade shows such as the Arabian Travel Market. “In terms of communication, we had the opportunity of a partnership with an important MENA airline company that is promoting us throughout their clients’ data base,” she added. Outlining to TTG exclusively that Kosovo welcomes between 500 to 800 MENA travellers annually – with this growing year-
on-year, director for product and marketing, AltaVia Travel – Pristina, Kosovo, Petrit Riza highlighted the specific markets that the country is targeting from the MENA region: “We are open to all markets especially the UAE, Jordan, Kuwait, Qatar, Turkey, Morocco and Tunisia. Since our history almost dates from 4,000 years BCE, there is a lot of opportunity for them to feel, see and touch where civilisations have been connected to other civilisations.”
The MENA markets play a very important role in our business strategy for 2014. Meanwhile, honing in on Croatia, senior market manager, Atlas Travel Agency – Croatia, Mislav Veselica stated: “In the global structure, the contribution of MENA markets is up to 10 per cent. Our destinations offer a variety of products with an accent on selected accommodation, cultural and heritage tours with traditional experience. They are always thrilled with the Croatian unique cultural experience.” Veselica noted that MENA travellers are seeking to experience tours which combine several destinations at once. “The MENA markets play a very important role in our business strategy for 2014,” he revealed. And it seems that this recognition of the potential ties between the two regions is not just a one way street. Senior associate for public relations, Ski Resorts of Serbia, Ana Jovanovic informed TTG that Kopaonik – a popular mountain range in Serbia, is currently in the public eye due to the sale of a hotel to a sheikh of Abu Dhabi. Additionally, she reflected on the consequences of the destination’s affordability for the wider base of travellers: “What MENA tourists can expect is most certainly great, yet cheap skiing. We are expecting some more investment from the UAE, and hence a greater influx of tourists from these countries.” Also recognising that MENA investors are eyeing the Balkans and seeking out investment opportunities is managing director, Becovic Holdings corporation – Ulcinj, Montenegro, Isa Becovic, who told TTG: “Our destination has received interest from investors in the Middle East (as well as Western Europe). Investors are realising that this region is very safe and stable with a strong currency. Montenegro is a destination less than two hours from any major city in Europe and MENA.”
Balkans appeal The relatively short-haul element, coupled with stability and affordability benefits, could have a somewhat magnetic affect, as more and more travellers seek out new destinations. Highlighting that each year Bulgaria is recording major differences in its visiting markets, not including its most popular markets of Romania and Greece, country manager, AIM Group International – Sofia office, Bulgaria, Julieta Trifonova said: “People are looking for new destinations that are offering good value for money. While many have visited popular destinations such as Paris and Rome, they now want to explore more. Bulgaria is a good destination to take advantage of. MENA is still new to us but we are starting to consider the possibilities with these new markets.” With the variety of tourism products on offer, the Balkans has the potential to become the next ‘go to’ hotspot for MENA travellers. December 15 2013
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ANALYSIS MEDICAL TOURISM services closer to home as it is more convenient and less expensive.” Likewise, Dubai – a highflyer in so many aspects of tourism – is also rising through the medical tourism ranks, teaming up with its stakeholders to develop a strategy of its own. Director – health regulation, Dubai Health Authority (DHA), Dr. Ramadan Ibrahim told TTG: “At the moment we are talking to and collaborating with a number of our stakeholders within the government as well as the healthcare, tourism and hospitality sector to put in place a coherent and unified medical tourism strategy.” Meanwhile, as part of its plans to establish itself as a leading medical tourism hub, DHA is setting up Al Jalila Hospital, a dedicated paediatric hospital. “It will provide a number of specialties and services that are currently not available in the GCC. There is a considerable growth in the demand for these services by tourists from the GCC, North and East Africa, Central Asia as well as for certain health and wellness services by tourists from Europe and South Asia,” Ibrahim added. Steady advancement
SURPASSING BARRIERS The MENA region is swiftly taking action to develop its medical facilities, skillfully distinguishing itself from more established medical centres of excellence. Natalie Hami investigates he lucrative medical tourism sector has long been dominated by powerhouses in the industry such as Thailand, India, Hungary and the Czech Republic. These destinations have been traditionally known to offer a modern medical infrastructure and competitive prices, and some have even enhanced this established industry with their own natural resources such as hot springs. These medical tourism hotspots have also managed to maintain their leading positions with both the MENA and international markets, eager to take advantage of top healthcare facilities. However, closer to home, the MENA region itself has been keenly emerging and looking to distinguish its own medical tourism offering, with a view to draw in clientele from the region who prefer not to go too far afield. According to a report by Research and Markets, the medical tourism industry in the Middle East is projected to attract 753,500 medical tourists and is expected to generate revenue of $2 billion by 2016. In a bid to discover all that the emerging MENA medical tourism sector has to offer, TTG reached out to a number of destinations and top healthcare facilities for their valued
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insights on the current developments and the latest trends. Aiming high So, with eyes focused on the region, Abu Dhabi – whose product is still garnering strength – is seeking to rise up as a pioneering medical tourism destination within MENA, according to director of strategy and policy, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), Mohammed Al Dhaheri, who told TTG: “The emirate holds great potential in developing its niche tourism segments further such as medical tourism – or more specifically treatments for health and wellness. “The opportunity for Abu Dhabi is to present itself as a destination where visitors can experience a series of health and wellness treatments, supported by investment in infrastructure, facilities and medical provisions.” Al Dhaheri highlighted that this will enable the emirate to become a top calibre centre for medical specialists which will attract patients from across the GCC. Already boasting the first overseas flagship outpost for the US-headquartered integrative health and wellness specialists, DNA HealtDecember 15 2013
MENA residents and travellers are welcoming such services closer to home. Corp, on Saadiyat Island, is a facility combining the best of both Eastern and Western medical practices. Further elaborating on the role of DNA Health Corp exclusively to TTG, was its chairman, Dr. Nasim Ashraf who said: “DNA offers a state of the art Diagnostic and Wellness programme based on each individual's genetic profile and makeup.” Referring to its appeal to the MENA medical tourism industry, Ashraf also noted: “MENA residents and travellers are welcoming such ttgmena.com
Other destinations in the region such as Jordan and Lebanon are somewhat more established within the region’s medical tourism offering, however they continue to invest in this sector. A campaign, ‘Lebanon, Star of the Middle East’ was recently launched involving Le Royal Hotels & Resorts, Beirut, along with a number of other bodies including the country's Ministry of Tourism. It aims to promote five types of tourism to Lebanon with medical cosmetics at the centre of the campaign. In nearby Jordan, managing director, Jordan Tourism Board, Dr Abed Razzaq Arabiyyat, explained that the destination prides itself on skillfully contrasting its rich history with top medical facilities. “Jordan has long been a popular choice for medical tourists from the Middle East, but as the country’s reputation for high-quality and reasonably-priced surgical procedures spread, the number of visitors from further afield is growing significantly.” Jordan’s feeder markets include the GCC, Lebanon and Syria, among others. Also looking to become a contender in the medical tourism arena is Cyprus, which is ideally positioned for MENA clientele. TTG spoke to board officer, Cyprus Health Services, Polis Peratikos who revealed how Cyprus is further enhancing its medical infrastructure as well as how it is attracting the MENA market, its fifth largest tourism market. “Cyprus is looking at further developing and modernising its medical infrastructure. Some hoteliers are revamping their hotels so as to accommodate rehabilitation centres and some entrepreneurs are reorganising areas within hotels, rehabilitation centres, medical wellness centres and villas,” he said. While long-established medical tourism hotspots worldwide continue to invest in this lucrative market, MENA has set its sights on elevating itself and successfully providing expert facilities and care closer to home.
ANALYSIS MEDICAL TOURISM
Excelling in wellness treatments
Trends shaping the MENA market irector of sales and marketing – Jordan, Möevenpick Hotels and Resorts, Daniele Venuti exclusively commented to TTG on the trends of MENA medical travellers to the Swiss group's property in the Dead Sea region.
Hungary boasts more than 1,000 hot springs Development manager, Hungarian National Tourist Office, Timea Czunyi recently revealed to TTG the organisation’s upcoming plans for its medical tourism sector. “In 2013, health tourism is still the central focus of the marketing activities of Hungarian Tourism. Over one third of overnight stays are generated by health travel and the number of visitors coming for thermal baths is growing,” she informed. Further developments include all of the large Hungarian thermal bath facilities being renovated and expanded. Over 50 spa hotels have been constructed to take advantage of the natural spring waters.” Czunyi said. Turning its attention to MENA, Czunyi highlighted that Hungary is making moves to further attract Middle Eastern clientele by forming collaborations in the GCC come the new year.
Building on success Regional manager – Cyprus, Treatment Abroad, Maria Georga recently elucidated to TTG the company’s initiatives in Cyprus as a facilitator of medical tourism, as well as Cyprus’ efforts to rise up in the medical tourism sector. “Cyprus was one of the first entrants into the European medical tourism sector, and at an early stage, the country established a national initiative to promote medical tourism,” Georga said, adding that they have been working with the Cyprus Health Services Promotion Board. Georga highlighted the fact that due to its geographic position Cyprus is an ideal destination for Middle East travellers and patients as it is located nearby, with frequent
visiting for medical purposes are staying in the hotel several weeks, the staff can establish a close relationship with them and ensure that they know their habits, preferences and needs. “It is important for us to ensure that they feel like they are at
It is important for us to ensure that they feel like they are at home. “We are seeing an increase of MENA travellers who are looking for a professional medical centre at Dead Sea and this is due to the unique location and the benefits that a stay in our resort can bring to the guest,” he clarified. According to Venuti, as most of the guests who are
international flights landing on the island every day. “Therefore it is very clear that Cyprus has taken very seriously its role to become and remain one of the leading medical tourism destinations,“ Georga explained. She further stressed that Cyprus boasts strengths such as affordable prices, most doctors have been US or UK trained as well as having 300 days a year of sunshine. Treatment Abroad is part of Intuition, which own a number of medical tourism sites such as Doctor Internet and INTJ. The company recommends reliable clinics or hospitals to patients, by providing all the information they need, leaving the final choice up to the patient.
A spa experience enhanced
home,” he added. Venuti also highlighted that the majority of their guests book through a tour operator. “They sell our property as a package including accommodation and treatments for one to four weeks,” he said. Facilities include a therapy centre and treatment rooms.
The hefty renovation will include the extension of the mirror pool The mud department, mirror pool and rehabilitation centre of The Danubius Health Spa Balnea in Health Spa Piestany, in Slovenia has commenced a $12 million renovation. As part of the renovation, the capacity of the mud department and the mirror pool is to be extended. Following the completion of the extensive renovation works, the area will also be divided into pools with warmer and colder water. The rehabilitation centre is to be built in accordance with up-to-date standards of medical care, including a kitchen unit and a car, allowing patients of the rehabilitation department to go about their normal day-to-day activities. Furthermore, the fitness centre is to be extended by 300m2 including a new indoor swimming pool with hydrotherapy pool and saunas being installed.
Top treatments for medical travellers (provided by Patients Beyond Borders)
ñ Cosmetic surgery ñ Dentistry
(general, restorative, cosmetic)
(angioplasty, transplants)
(joint and spine; sports medicine)
(often high-acuity or last resort)
(fertility, women's health)
(LAP-BAND, gastric bypass)
ñ Cardiovascular ñ Orthopaedics ñ Cancer ñ Reproductive ñ Weight loss ñ Scans
(tests, health screenings and second opinions) December 15 2013
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PEOPLE ON THE MOVE
Executive Assistant Manager – Sales & Marketing
Muhammad Mujtaba Haider has been appointed as the executive assistant manager, sales and marketing, Hawthorn Suites by Wyndham in JBR, Dubai. Prior to this, Haider was project manager of the pre-opening team for the property. Haider brings more than 12 years of hospitality experience and possesses strong knowledge of operations, sales and marketing.
General Manager
Salalah Marriott Resort welcomed Samer Khair as its new general manager. Khair has 23 years of hospitality experience, focused on operations with particular emphasis on F&B. In addition to multiple unit management and complex operations experience, Khair has gained a great understanding of the industry and region. The property represents Khair’s first Marriott assignment and his second experience working in Oman.
Country manager - KSA
Travelport
The Oman Convention & Exhibition Centre has recently appointed Trevor McCartney as its inaugural general manager. McCartney was previously director of business development, Qatar National Convention Centre. Prior to that, he was chief executive at the Borneo Convention Centre Kuching, Malaysia and director of international sales and operations at the Pattaya Exhibition and Convention Hall, Thailand.
Salalah Marriott Resort
General Manager
Bruce Hanna
Samer Khair
Muhammad Mujtaba Haider
Hawthorn Suites by Wyndham
Oman Convention & Exhibition Centre
Trevor McCartney
Travelport has announced the appointment of Bruce Hanna as country manager for KSA. Hanna has more than 20 years’ experience with Travelport; he joined the Saudi Arabia team from Johannesburg, where he was vice president, commercial for Travelport Southern Africa. Previously, Hanna’s career at Travelport has seen him in roles of director for market support in Africa, prior to which he was president and CEO for Galileo India.
If you have recently been promoted or appointed key staff, please contact us... Ahmed Talaat
David Edwards
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Dusit International has announced the appointment of Ahmed Talaat as director of sales and the latest addition to its growing Dubaibased Middle East and Africa regional sales office team. Talaat joins Dusit International from Six Senses Zighy Bay, Oman, where he was assistant director of sales. His previous roles include assistant director, global sales with Hyatt Worldwide and Mövenpick Hotels and Resorts.
Vice president - sales, marketing and strategy
Executive vice president
Qatar Airways
Dusit International
Director of Sales – MENA Sales Office team
Roberto Hlaca
Bringing over 16 years of experience to the role with him, David Edwards has been appointed executive vice president of Qatar Executive, Qatar Airways’ executive arm. Edwards is responsible for guiding all strategic, commercial and operational aspects of the airline’s private jet division with a focus on strengthening Qatar Executive’s footprint in the operator’s existing key markets, such as the Middle East and emerging countries and regions including Russia and the CIS.
December 15 2013
Qatar Airways has announced the appointment of Roberto Hlaca as vice president, sales, marketing and strategy. Prior to his new role at Qatar Executive, Hlaca was vice president, on demand sales at Vistajet and responsible for spearheading the company’s commercial growth. Earlier tenures in his international career include senior corporate travel and marketing-related positions at American Express, BTI UK and entertainment giant, Sony. In his new role, Hlaca will re-shape Qatar Executive’s sales strategies.
ttgmena.com
Peter Resting
Vice president – flight operations
Peter Resting has been appointed as vice president – flight operations, Qatar Executive. Resting’s background includes roles as director of flight operations for Execujet Europe, where under his leadership the fleet grew from three to 12 aircraft under Execujet’s Scandinavian Air Operator’s Certificate (AOC). In his new role, Resting’s primary responsibility is to ensure the safe operation of Qatar Executive’s aircraft. This also includes scheduling and recruitment of flight deck crew to ensure maximum safety.
TATOS
AGENT SPOTLIGHT...
NEWS ROUND UP Spreading the word GTA has teamed up with Millennium & Copthorne Hotels’ MENA division to market the brand’s accommodation even further, providing the hotel operator with enhanced distribution, expertise and an expansive network.
Honouring partners Elaf Group recently held a special gala dinner at CVK Park Bosphorus, Istanbul, Turkey, in honour of the efforts and support received from its major travel and tourism partners in the country.
Retail online With the recent introduction of Travelport Marketplace, product director, developer tools, Travelport, Phil Donathy stressed that the developer community can now help pave the way for a commercial launch in 2014.
In Luang Prabang in Laos and Siem Reap, the gateway to Angkor, we’re currently taking customers around in our new custom-made tuk-tuks. In Phuket, we’ve launched the Phuket (town) city walk while in Myanmar, we now offer a spiritual Shwedagon Pagoda tour that goes through the backdoor into the vast temple complex giving insights and views of temple workshops and monasteries not seen by most visitors. Furthermore, we have our creative team of Asia specialists in each country to develop tours that show the unexpected side of places that many take for granted. We love to share our passion for our destinations. Some of our fun and exciting activities include taking guests through remote overland borders that are opening up in the Greater Mekong Region. These give some real exploratory travel in regions very little visited by foreigners. Another great remote border trip is from the Vieng Xay province of Laos, famed for its caves that were once the underground command centre of the Communist Party leaders and Mai Chau in Vietnam.
CEO, Khiri Travel, Willem Niemeijer
DEALS OF THE MONTH A desired romantic getaway Valid until December 31, Rosewood Corniche, Jeddah, is calling all couples to celebrate their relationship on the Red Sea, with its ‘Red Sea Romance’ package, designed with welcome drinks upon arrival, special breakfast, and added exclusive romantic services.
Live in the luminary starlight Phoenicia Beirut is taking its guests on a celestial journey with a festive package consisting of a night’s stay in a club suite for two, VIP limo transportation to the hotel, relaxing massage treatment and a little complimentary gift from the team.
Royal Mediterranean treatment Festive celebrations at The Royal Apollonia in Limassol, Cyprus, have been packaged with special discounts in a superior double room on bed and breakfast as well as a 30-minute free massage at The Royal Spa. December 15 2013
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PICTURE PERFECT 1. Avenue at Etihad Towers
The property plays host to the ’Birds of Prey’ art exhibition which features the work of Christine Allison. The exhibition is a tribute to the UAE’s falconry heritage.
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2. Conrad Dubai Glitterati from Dubai society celebrate the official opening of Hilton Worldwide’s Conrad Dubai.
3.Gourmet Abu Dhabi
Amina El Shafei, who shot to fame on last season’s Masterchef Australia cookery reality show, tantalises taste buds at Gourmet Abu Dhabi 2014.
4. Golden Tulip
Staff from the Golden Tulip Hotels in Lebanon participate in the Beirut International Marathon under the slogan ’Running for Tourism’.
5. Mangrove Mangrove, a Bin Majid Hotels & Resort property in Ras Al Khaimah, accommodates the world’s best young footballers and officials from seven countries that competed in the 2013 FIFA U-17 World Cup tournament.
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Picture perfect
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December 15 2013
A visual tour of recent events in the region
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SOCIAL HUB Media Voice
Our Team
Ana Larrañaga
General Manager Tony Fields TFields@ttgmena.com D: +357 24 803001
Director, FITUR
DIRECTOR OF COMMUNICATIONS Alexandra North ANorth@ttgmena.com D: +357 24 803071 Media ReporterS Naomi Leach Natalie Hami Tatiana Tsierkezou Panayiotis Markides Stefanie Saghbini Head of design Edward Beales Designer Maggie Bdjian E-Commerce Manager Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008 E-Commerce executive Constantinos Voniatis Sales Manager Adrian Exley AExley@ttgmena.com D: +357 24 803004 Account Managers Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 Inna Armeanu IArmeanu@ttgmena.com D: +357 24 803013 Kyriacos Kyriacou KKyriacou@ttgmena.com D: +357 24 803014 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Operations Manager Chris Christou CChristou@ttgmena.com D: +357 24 803003 Chief Financial Officer Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 Accounts Executive Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 Headquarters Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com Thailand Representative Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 Japan Representative Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG Balkans TTG China TTG Czech Republic TTG Hungary TTG Italia TTG India TTG Nordic TTG Poland TTG Russia TTG UK & Ireland * For information on these publications, please contact us at: INFO@ttgmena.com
Social media is a highly effective platform.
FITUR has launched a campaign in social media for Europe and the Americas aimed at boosting their use as a tool for promoting tourism and fostering closer ties with opinion-leaders within the industry. FITUR’s social media campaign has gone a step further with two new and important initiatives. One of them is to extend its international scope by providing a new boost for its Spanish and English profiles, based on a search for new opinion-leaders on all continents. The second initiative consists of FITUR’s debut on the leading Russianspeaking social media network, VKontakt. FITUR has been present in social media since 2012, as we understand that this is a highly effective platform and one of considerable scope when it comes to making contact with the trade fair’s target group. Users can interact with the medium and extend the impact radius of our measures, which are important benefits offered by social media.
To find out more about TTG MENA’s social media activities, visit us on Facebook, Twitter and LinkedIn
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Dubai International passenger traffic rises Qatar moves to bolster MICE pillar Turkish Airlines seeks to expand its fleet DUBAI ANNOUNCED As winning HOST CITY FOR EXPO 2020 The Ritz-Carlton Hotel Company introduces brand to Aruba
ISSUE JANUARY
• DESTINATION KUWAIT • UPDATE MALAYSIA • ON LOCATION JAPAN • SPOTLIGHT NORTH AFRICA • FOCUS ON PALESTINE • AWARENESS MUSLIM TRAVEL • ANALYSIS GOLF December 15 2013
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