Middle East & North Africa
JANUARY 2014
Destination Kuwait
Spotlight North Africa The region is set for a determined comeback
Update Malaysia Boasting an eclectic family tourism product
Focus on Palestine Unveiling historical and cultural attractions
spirit of renewal Japan boldly welcomes visitors to experience its timeless, tradition infused hospitality
Read online
The quiet contender reveals its leisure potential
ISSUE 264
CONTENTS
Happy New Year
> YOUR GUIDE 02
NEWS
08
DESTINATION KUWAIT
14
UPDATE MALAYSIA
elcome to the revitalised, fresh look TTG MENA newspaper. We are proud to unveil a distinct, re-invigorated design to mark the start of a prosperous, new year. We aim to
16
SPOTLIGHT NORTH AFRICA
still bring you exclusive breaking news, top industry insights from across MENA, regional and international travel and tourism trends,
18 20 21
ON LOCATION JAPAN AWARENESS
MUSLIM TRAVEL
FOCUS ON PALESTINE
alongside industry analysis and high profile interviews, but now present this content in a more accessible and vibrant format. Based on feedback from you, our readers, we have crafted a lively and engaging product to reflect the exciting, ever changing developments of our industry. In this issue, we present for your perusal double the
22 24
ANALYSIS GOLF
A LETTER FROM...
number of reports with Destination Kuwait examining the country’s credentials for the
PEOPLE ON THE MOVE
GCC family; Update Malaysia exploring the
Have an exceptional month!
unified tourism strategy for 2014; Spotlight North Africa unveiling this diverse region’s
25
ambitious developments; On Location Japan
TATOs
establishing new offerings for the MENA traveller; Awareness Muslim Travel; Focus on
26
PICTURE PERFECT
Palestine; and Analysis Golf. While we have enjoyed creating this colourful, updated product, we do hope that
27
SOCIAL HUB
you enjoy reading it and, as ever, welcome your comments and feedback.
TOP STORY
Naomi Leach Media Reporter
INTEGRATED project TO BE LAUNCHED
Luxury brand makes Doha debut
The first phase of the project is to include several hotels
Emaar Properties has signed a Memorandum of
shopping mall, leisure attrac-
The Classical Palace Group has
launch Qatar’s first luxury hotel brand, a
Understanding with Dubai World Central (DWC), to
tions and a business hub that
announced the soft opening of Qatari brand,
concept to captivate leisure and business
develop an integrated urban centre and golf destination
promotes youth entrepre-
Zubarah Hotels and Resorts’ Zubarah Hotel,
travellers alike to experience the warmth of
in a prime location at DWC, home to Expo 2020 and the
neurship.
Doha, in early January 2014, introducing a
Qatari hospitality. We are keen to provide
Al Maktoum International Airport.
new hospitality concept defined by
personalised experiences through cultural
This is the first of the key infrastructure development
Qatari culture.
exchange, exceptional ‘sense of place’ and
projects to be announced following the UAE’s winning of
“We are thankful to the Dubai
historic accents. Our hotels will definitely
the World Expo 2020 hosting bid.
government and the Dubai
CEO and founder, The Classical Palace
Chairman, Emaar Properties, Mohamed Alabbar said:
Group, Adbulian Al Hamad remarked:
serve as a platform for Qatari culture to
The development is spread over an area of 13.63 mil-
Aviation City Corporation for
“This is an exciting time for Zubarah
shine in music, education, arts and charity
lion km2 with the first phase of the project set to include
the opportunity to be part of
Hotels and Resorts; we are very proud to
initiatives.”
a golf-course villa community, several hotels, a high-end
the ambitious developments.”
January 2014 2
ttgmena.com
NEWS
Boosting aIR links
WELCOMING GUESTS Sterling Hotels, a brand
A new airline is born
of Preferred Hotel Group, recently announced its debut
AMR Corporation and
in Dubai with the signing of
US Airways Group have
Grand Excelsior Hotel Bur
announced the completion
Dubai (formerly Dhow Palace
of their merger to officially
Hotel) and Grand Excelsior
form American Airlines
Hotel Al Barsha Dubai.
Group and begin building the new American Airlines.
Larnaca International Airport, starting April 29, is to welcome flights from Doha for the first time on board Qatar Airways’ Airbus A320. Having launched 11 destinations during 2013, with an added route to Hangzhou, China, which joined its network map in December, the national carrier will be serving the Doha-Larnaca route four times a week. Other operations which Qatar Airways plans to introduce in 2014 are Sharjah and Dubai World Central, UAE on March 1; Philadelphia, US, on April 2; Sabiha Gokcen Airport, Turkey, on May 22; Edinburgh, Scotland, on May 28; Miami, the US, on June 10; and Dallas, the US, on July 1.
NEWS
FLASH Emirates Airline has commenced its inaugural service to Kabul, Afghanistan. The route is operated by an Airbus A340-500 configured in a three cabin configuration
Expansive Turkish footprint Hilton Worldwide has signed agreements
room hotel, while Hampton by Hilton
on four hotels to further boost its portfolio
Istanbul Dolapdere slated for 2016 is to
in Turkey to 24 trading properties and 25
present 170 guest rooms. Meanwhile, DoubleTree by Hilton Izmir
in its development pipeline. This latest announcement sees Hilton
- Alsancak will see the existing Yildizhan
Worldwide expand its existing presence in
Hotel converted in 2014 following a $1m
Istanbul and Izmir, with two new hotels in
refurbishment. Finally, Hilton Garden Inn
each city.
Izmir Bayrakli is set to be a 182 guest room
Due to open in 2015, Hilton Garden Inn Istanbul Beylikduzu will be a 126 guest
hotel, due to be operated by Ozgun Insaat in 2016.
Offering elevated luxury The Ritz-Carlton Abu Dhabi is now offering Grand Canal Discerning Abu Dhabi visitors the opportunity to stay at the newly opened Ritz-Carlton Royal Suite - the latest addition to the premium accommodation options. Offering panoramic views of Abu Dhabi’s historic Al Maqta’a area and occupying the entire top floor of one
The new carrier boasts a robust global network with nearly 6,700 daily flights to
Alliance on March 30, 2014.
more than 330 destinations
With an expanded global
appreciate Royal Suite’s secluded location on
an adjacent security room, butler
a dedicated floor, while for a private culinary
quarters, two bedrooms and living
experience, the dining area can accommodate
and dining rooms.
up to 10 guests and connects to a fully equipped
Abu Dhabi guests who require an additional level of privacy will
“We are taking the best
network and a strong finan-
worldwide.
cial foundation, American
of both US Airways and
Airlines is set to deliver sig-
American Airlines to create
enjoy access to more ben-
nificant benefits to consum-
a formidable competitor,
efits and increased service
ers, communities, employ-
better positioned to deliver
across the combined com-
ees and stakeholders.
for all of our stakeholders.
Customers will soon
pany’s larger worldwide
“Our people, our custom-
We look forward to integrat-
network and through an
ers and the communities
ing our companies quickly
enhanced oneworld Alli-
we serve around the world
and efficiently so the
ance, which it is due to join
have been anticipating the
significant benefits of the
on March 31, 2014, following
arrival of the new American
merger can be realised,” he
US Airways’ exit from Star
Airlines,” commented CEO,
concluded.
Exhibition Calendar
2014
January 16-18
IITT, Mumbai, India www.tourismfair.asia
JANUARY 22-26
FITUR, Madrid, Spain www.ifema.es •
January 30
EMITT, Istanbul, Turkey emittistanbul.com/en
FEBRUARY 23-25
Routes America, San Salvador, El Salvador www.routesonline.com •
February 24-25
Mice Arabia Congress, Doha, Qatar www.mice-arabia.com •
March 5-9
ITB Berlin, Berlin, Germany www.itb-berlin.de/en/ •
March 9-11
Routes Asia, Sarawak, Malaysia www.routesonline.com •
march 12-13
International Confex, London, UK www.international-confex.com •
March 20-23
MITT Moscow, Russia www.mitt.ru/en-GB •
march 24-26
GIBTM, Abu Dhabi, UAE www.gibtm.com • • •
kitchenette ensuring a seamless dining experience.
January 2014 4
Parker.
in more than 50 countries
of the luxury hotel’s Venetian-inspired buildings, the 250m2 suite provides
American Airlines, Doug
ttgmena.com
TTG Middle East & North Africa will be available at these shows ttgmena luxury will be available at these shows
NEWS Visiting Cannes to attend the recent ILTM 2013, I was excited to discover what JW Marriott Cannes was like. Upon entering my room, I design and black and white prints
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) announced
permanent facility has been selected. “We
on the walls. The bathroom was
its long-term maritime plans to attendees
have made no secret of the fact that we
generous in size and featured lovely
at the Seatrade Middle East Cruise
intend to press ahead with the building of a
products and the bed was a pleasure
Forum (SMECF) recently.
permanent terminal,” he said.
immediately fell in love with its chic
to sleep in. As for F&B, room
HOTEL CHECK JW Marriott Cannes By Tatiana Tsierkezou
Abu Dhabi sea trade ambitions revealed
In his welcome to guests to the SMECF,
Al Muhairi announced that a site for the
“The current temporary terminal site has
service was efficient and the hotel’s
which was held at the Rosewood Abu
now been earmarked as the site of the per-
breakfast spread offered a selection
Dhabi from December 9-11, Director
manent one,” Al Muhairi added.
of hot and cold options, hot coffee
General, TCA Abu Dhabi, HE Mubarak Al
Meanwhile, speaking at the SMECF,
as well as fruit and cereal.
Muhairi updated attendees on the plan
Strategy and Policy Director, TCA Abu
The hotel is a five minute walk
for a permanent cruise site in Abu Dhabi
Dhabi, Mohammed Al Dhaheri, stated that
from Palais de Festival where ILTM
and revealed a decision on the concept
the sector holds out huge growth potential
takes place, ideal for those visiting
design expected in 2014.
if all stakeholders engage in discussions to
for the show, but it is also close to
identify the opportunities and challenges.
the main shopping street, ideal for
“If we seize this opportunity we will look
those seeking a bit of retail therapy.
back on this day as a milestone in the development of cruising in Arabia,” stated Al Dhaheri.
TTG staff and correspondents assess services used by them. We report the results, which are
“We have the chance to openly discuss
based on a one-time experience only and view
the growth opportunities which clearly exist
services from a customer perspective.
for this region’s cruise industry.” Al Dhaheri stressed that the entire region
Suitable for: Business/leisure/families
needs to come together to drive an ambition TCA Abu Dhabi highlighted plans to focus on the cruising sector
of becoming a credible and highly appealing cruise region.
carrier grows indian service
introducing a new retail hub Meraas Holding has unveiled Citywalk – a new outdoor
Etihad Airways has commenced major expansions
lifestyle concept and destination providing luxury shopping.
of its Indian operations following the approval of an
The development spans an area of 13,000m² and provides
historic 24 per cent investment in Jet Airways and the
350m of retail offering and 52 outlets as well as 600 park-
doubling of its services to Mumbai and New Delhi.
ing spaces, a unique water feature and a children’s play
As part of its vision to use Abu Dhabi as a global hub
area that can be transformed into a venue to host intimate
connecting international passengers and freight with
concerts, weekly markets and exhibitions.
flights to and from India, Etihad Airways has increased
As well as retail, Citywalk is set to introduce concepts in
its flights to Mumbai and New Delhi from seven to 14
F&B and is also to showcase leading fashion brands.
per week, with plans to double its operations to Kochi,
Chief commercial officer, Meraas Holding, Fahad Kazim
Bangalore, Chennai and Hyderabad in 2014.
remarked: “Citywalk has been strategically designed keeping in mind the retail and culinary preferences of both the national and expatriate societies that call the UAE their home. “As a city that thrives on its retail culture and tourism
In the expanded schedule, new mid-afternoon ser-
India is a significant and growing market for us.
vices to the two cities are operated with single-aisle Airbus A320s, each seating 136 passengers and the existing late evening departures have been upgraded to larger aircraft.
revenues, Dubai certainly has some of the most sophisticated malls in the world, and always embraces the latest products and concepts,” he concluded.
Chain to open two KSA hotels Carlson Rezidor Hotel Group has announced two new hotels in Saudi Arabia: The Park Inn by Radisson Riyadh Olaya, set to open in Q1 of 2014 and the Radisson Blu Resort Jizan, to welcome its first guests in Q1 of 2015. The properties are joint projects with Carlson Rezidor Hotel Group as the operator and the Saudi Arabian Al Hokair Group as the owner. The existing hotel in Riyadh is to undergo a renovation programme.
January 2014 6
ttgmena.com
We are delighted to further strengthen our steadily growing portfolio in the Middle East. President, The Rezidor Hotel Group, Wolfgang Neumann
DESTINATION KUWAIT
the quiet contender
Beyond its corporate offering, Kuwait is emerging as an attractive family destination for the GCC market. Naomi Leach visits Kuwait to unearth the latest developments.
nassuming corporate hub Kuwait, is slowly step-
Saudi Arabian family on a leisure excursion either for the
ping out of the shadows of its GCC neighbours
weekend or during the summer period.
to showcase its own distinctive tourism identity. Despite being rooted in a rich hospitality tradi-
Driven by business demand, the momentum of this dual segment destination is spurring growth in the hospitality
tion, offering regional safety and bristling with cultural
sector with 2014 to be marked by a number of new open-
attractions, beach resorts and shopping appeal, Kuwait’s
ings. Benefitting from the insight of Kuwait’s industry
travel and tourism industry has, up until now, presented a
stakeholders and experts, the ambitions of the country’s
modest approach to celebrating these strengths.
top calibre tourism sector were illuminated to TTG.
Kuwait primarily magnetises corporate GCC travellers (many of them domestic) and the international long stay
Motivated ambitions
market. However, the country occupies a unique position in the region as a conservative, dry country within easy reach of the Eastern provinces of Saudi Arabia and is therefore
“Inbound tourism in Kuwait has been slow compared to
both accessible and perfectly attuned to the needs of the
other regional destinations such as Dubai, Istanbul, Sharm
DESTINATION KUWAIT director of sales and marketing, Hotel Missoni, Wassim
Persian Gulf
Kuwait
Kuwait City Hawally Jabar Al Ali
Tarabay noted to TTG: “It is positive if the country contin-
able to target Dubai and Saudi markets in 2014. “Whether
ues hosting events such as Arabian African Summit which
travelling solo, a couple etc. the special thing about Jumei-
benefit all hotels in Kuwait. Kuwait will be the host of a lot
rah Messilah Beach is that we create experiences within the
of GCC events in 2014 which creates demand.”
hotel. For example a couple can have a romantic night with
With a robust competition taking place, hospitality
a special table set up on the beach front or a family can find
industry players are working hard to differentiate them-
something to do and that’s what makes the difference,”
selves. Director, operations, Le Royal Hotels, Hisham Sul-
added Roncoletta.
tan told TTG: “I am expecting that competition will be very high and each hotel will do its utmost to improve its quality of services to meet with the guest’s experiences." and new habits.” Hidden potential
Al Wafra
With this approach and leisure appeal, the property is
added Roncoletta.the family market Capturing
Attracted by its relatively moderate climate and accessibility by land and air, Saudi Arabia is the undisputed top
Al Khiran
feeder market to Kuwait in business and leisure travel. Elucidating on Kuwait’s characteristics which could, if har-
“Due to the short distance in between Kuwait and KSA,
nessed effectively, broaden the country’s appeal beyond
most Saudi visitors keep an eye on Kuwait hotels to spend
El Sheikh and Beirut. Nevertheless, the Kuwaiti govern-
the GCC, throughout MENA and futher afield, Al–Essa said:
their holidays and weekends, while the wide range of the
ment is embarking on an ambitious five-year plan to at-
“Although inbound tourism in Kuwait is slow in general,
entertainment malls in Kuwait are an attractive point for
tract more tourists from surrounding GCC countries by
domestic and GCC tourism seems to be evolving well,
the destination,” remarked director of sales & marketing,
opening new malls and entertainment venues. The plan is
thanks to the various remarkable landmarks in the coun-
The Palms Beach Hotel & Spa, Ahmed El Dackrouri to TTG.
also expected to enhance domestic tourism,” chairman,
try, some of which are historically and culturally signifi-
Marketing and PR manager, Hilton Kuwait Resort, Mir-
Alshamel Travel, Yousif Al-Essa revealed to TTG.
cant and some are known for their architectural beauty.
vat Wehbe also highlighted the country’s shopping appeal
Kuwait witnessed a steady touristic growth of 14 per
“Such landmarks include Failaka Island, Jahra’s Red Pal-
to Saudia Arabian families and couples. While Al-Essa
cent over the period 2002 to 2012. And furthermore,
ace, Kuwait Towers, the Liberation Tower, Kuwait National
surmised: “Travel agencies can promote Kuwait as a fam-
the tourism sector under the Ministry of Commerce and
Museum, the Scientific Center, Kuwait Hunting and Eques-
ily destination as well as an alternative to other regional
Industry is reportedly making plans to bolster tourism
trian 18-hole golf course, and several world-class shopping
destinations. Kuwait is known for its retail offering which
including attending several exhibitions in Europe and the
malls like the luxurious Salhiya, Al-Hamra and Arraya, and
is considered one of the best in the region.”
GCC alongside properties, the Hotels Owner Association
the very popular The Avenues, 360 Mall, Marina Mall and
and Kuwait Airways during 2014.
Crescent, Souq Sharq and Al-Kout in Fahaheel.”
Al-Essa continued: “The Kuwaiti government is aim-
Concurring, general manager, Ibis Hotel, Bruno Debray
ing to double its tourist arrivals to one million by 2015
expressed a similar sentiment. He told TTG: “Kuwait’s
as it seeks to boost its tourism infrastructure to attract
tourism strengths are hidden and not advertised. Person-
more leisure travellers. A new airport is part of the gov-
ally, I love the old souk in Kuwait city. The beautiful spirit
ernment’s ambitious five-year plan to accommodate 14
of Arabia can be found in Kuwait.”
million passengers yearly and to become a travel hub for
search of safety, shopping and a relaxed environment visit
Aside from its corporate credentials, Kuwait also boasts
the northern Gulf. Through that plan Kuwaiti officials are
several beach resorts for business-turned-leisure trips.
seeking to stimulate tourism and make it a viable source
One such resort is the recently-launched Jumeirah Messi-
of income through new strategies that could put Kuwait
lah Beach Hotel & Spa (formerly Messilah Hotel) which has
on the tourism map. Through promoting Kuwait’s remark-
facilities for MICE business and spa attractions to offer a
able shopping malls, cultural activities and moderate
‘bleisure’ proposition, as director of PR and communica-
climate in the winter/spring, we hope to attract more GCC
tions, Jumeirah Messilah Beach Hotel & Spa, Carol Ron-
travellers in 2014.”
coletta explained to TTG: “We are promoting the property
This proposed development of Kuwait’s existing leisure
Agreeing, general manager, Swiss - Belhotel Plaza Kuwait, Ali Haddad confirmed to TTG that Saudi families in
The beautiful spirit of Arabia can be found in Kuwait.
as a destination within a destination, a contemporary
and business infrastructure is expected to increase both
landmark which embraces traditional Mashrabiya designs.
Kuwait and that the property saw potential for more GCC
GCC and international tourist arrivals. Echoing enthusi-
It’s an all-in-one experience where you can spend three or
and Dubai families to experience Kuwait.
asm for the realisation of Kuwait’s potential, was general
four days for the weekend enjoying the pool, beach, spa
manager, The Regency Kuwait, Aurelio Giraudo who told
and the F&B outlets.”
Elaborating on the growing appeal to this market, director of sales and marketing, Safir Hotels, Wassim Mahdi
TTG: “This is an exciting time within Kuwait as the govern-
stated: “We do expect an increase in Saudi leisure visitors
ment has developed a very motivated, positive outlook
especially this coming holiday season. The majority of
in the development of infrastructure in the promotion of
our Saudi guests come from the three neighbouring Saudi
the continued development of the country as a powerful
provinces of Dammam, Al Khoubar and Riyadh. Most of
global player.
these guests are families who choose to spend the holidays in a more conservative, less commercialised country
“The hospitality sector will see a sharp rise in arrivals
such as Kuwait.“
as companies tender for these many projects, a trend that
“Our plan is to focus more on the Saudi market particu-
is recognised through the recent and planned opening of additional hotels both in Kuwait City and in Salmiyah, an
larly on the three cities as they are closest to the border
area that is destined to become a focal destination within
through regular business trips to build and strengthen
Kuwait, as being free of the traffic of the City and with
relations. We will come up with more promotions and
ample parking whilst enjoying excellent road connections
packages tailored to attract Saudi visitors such as family
and easy access to the airport,” predicted Giraudo.
orientated packages and activities for children.”
Indeed, optimism approaching 2014 permeates the destination, especially following the busy Arabian African
Beyond its corporate capabilities, Kuwait has proven
Summit held in November, which ensured high occupancy
it possesses the potential to entice the family leisure
levels for the entire hospitality industry.
market from further afield than just the GCC, to offer a
Basking in the success of this countrywide event, January 2014
distinctive alternative to MENA markets. ttgmena.com
9
DESTINATION KUWAIT
news
Distinguished offering TTG: How do you differentiate yourself from other
General manager, The Regency Kuwait, Aurelio Giraudo exclusively shares with TTG how the property satisfies its diverse feeder markets.
Regal inauguration of new marquee
hospitality offerings in Kuwait? What are your USPs?
Hilton Kuwait Resort has
Kuwait Resort, Ziad Tantawi
appreciation on the service
We are able to react to tailor-make service and experiences
launched its new Royal
said: “This 700m2 venue
during the inaugural gala
for each unique market. Whether from within Arabia, Eu-
Marquee.
caters for up to 550
dinner: “The new Royal
people and provides an
Marquee was not only a
to deliver a culturally sensitive experience that engages
private beach, the Royal
ideal location for exclusive
stunning location for our
each guest as an individual. Our white marble, glass-roofed
Marquee provides a host
dinners and events.”
annual event, but the team
lobby, oversized rooms, our unusually high percentage
of exceptional facilities and
President, Chaîne des
provided the world-class din-
of remarkable suites, our five outlets, exclusive Ladies
service offerings.
Rôtisseurs, Kuwait, Mo-
ing experience our members
Lounge, four ballrooms and beach and gardens all com-
General manager, Hilton
hamed Najia expressed his
have come to expect.”
rope, the US or Asia, we have the capacity and experience
Located on the property’s
bined with immaculate service cumulatively present an unparalleled hospitality proposition for all our guests. TTG: How important is the KSA market for you? The Regency is an established corporate hotel that enjoys wonderful gardens, swimming pools and beaches. As such it has become well known in KSA with many arriving from the Eastern Province by car and from Riyadh and Jeddah through Kuwait International Airport. We enjoy adapting our service to accommodate large Saudi families during school holidays and delegations during conferences and fairs. We look forward to further growth in 2014.
To read interview in full please visit ttgmena.com
January 2014 10
Introducing a fresh meetings concept Mövenpick Hotel & Resort Al Bida'a Kuwait has revealed that after an extensive renovation, nine sea view meeting rooms can now be booked, from smaller meetings of 20 to larger receptions for up to 45 people per meeting room. The new meeting rooms are fully-equipped to meet the needs of a variety of functions and can host events of any size ranging from product launches and formal business functions to intimate receptions. Each of the meeting rooms comes with strong WiFi
and banqueting facilities spill
connection, LCD projectors and screens, sound
onto beaches, pool areas and
system and microphones.
landscaped gardens for delegates
The resort aims to offer an entirely unique corporate experience where five-star meeting
to enjoy during breaks and postmeetings.
Kuwait boosts airport experience Kuwait International Airport
enables airports, airlines
Airport is growing at
has joined forces with air
and their handling agents
a rate of five per cent
transport specialist, SITA, to
to access their respective IT
annually. SITA’s self-service
introduce new self-service
applications in real-time on
technology provides
check-in kiosks which are
shared equipment.
an efficient way to help
currently in the final stages of testing.
Furthermore, Airport
manage these extra
Connect Open allows any
passengers, while enhancing
airline to use any agent
their experience in the
with an eight-year contract
desk, gate or self-service
airport,” said president,
renewal for SITA’s Airport
kiosk for passenger check-in
Directorate General of Civil
Connect Open passenger
and boarding.
Aviation, Kuwait, Fawaz
This initiative comes in line
processing platform, which
ttgmena.com
“Kuwait International
El Fara.
DESTINATION KUWAIT
news
KUWAITI LANDMARK property reborn been here 30 years.
Aviation growth recorded three different concepts:
“The hotel has a unique,
the Scandinavian theme; NY
rich heritage. The owner had
Mansion House rooms; and
a vision embodied with the
Relax rooms. A key feature of
latest, modern architectural
the hotel is the introduction
components. People who knew
of a Sky Lounge – a glass-
us from before whether it is the
encased rooftop facility
parents or the new generation
with panoramic views of the
will have expectations. It
Arabian Gulf, exclusively
was always friendly and cosy
reserved for business class
but the whole idea was to
and suite guests. Sky Lounge
modernise it. The Chinese
will offer refreshments served
restaurant has been very
either inside or on the outside
successful during the three
terrace throughout the day,
years the hotel was closed. And
as well as business facilities
Radisson Blu Hotel Kuwait has recently celebrated
people kept on calling for three
including free WiFi access, the
its reopening following a $53 million renovation.
years asking ‘When are you
group’s signature service for
opening?’ The feedback has
all guests. Dasman Ballroom
been very positive.”
is an additional facility which
The hotel, a hospitality icon, played host to over 500 guests as they gathered for the official launch at the hotel’s newly refurbished Al Bustan restaurant and
The hotel’s interior design
has been developed for events
is based on the climate and
and meetings, with 360m2 of
landscape of Kuwait using
space that can accommodate
Pellaud exclusively spoke to TTG: “We are officially
light and natural colours. The
200 people at capacity, or
opening for the third time. The hotel has something
191 new-look guest rooms
be arranged into a variety of
special as we have some team members that have
have been designed around
configurations.
terrace. General manager, Radisson Blu Kuwait, Philippe
January 2014 12
ttgmena.com
in their Operational Performance report (Oct 2013) year–on-year jazeera airways experienced: A five per cent increase in flown passengers Kuwait-Beirut route: 47 per cent increase in flown passengers Kuwait-Amman route: 38 per cent increase in flown passengers Kuwait-Bahrain route: 17 per cent increase in flown passengers Kuwait-Dubai route: four per cent increase in flown passengers
NEWS FLASH: Golden Tulip has announced that it has added Kuwait Airways to its frequent flyer partners.
UPDATE MALAYSIA
electric energy
Inviting MENA families As one of the most popular outbound destinations for the Middle East, Malaysia provides an array of facilities that enable the MENA traveller to feel at home while away. The religious similarities between the Middle East and Malaysia bridge many of the gaps and therefore make Malaysia a
Offering an all-round destination, Malaysia is able to satisfy every type of traveller. As such, 2014 is set to see the country invest heavily in promoting its tourism product. Panayiotis Markides reports
natural option for Middle Eastern travellers. Marketing manager – Dubai Office, Tourism Malaysia, Amir Muhammad Hanif revealed to TTG: “Malaysia is considered as one of the best destinations for Arab families to spend their holidays.” The observation highlights the necessity of catering for families. With retail locations such as 1 Utama Shopping Centre and destinations such as Legoland Malaysia Re-
iverse in its offerings, rich in culture and
tourists and $3 billion from the previous year. ‘Visit Malay-
sort available, there is plenty on offer. Legoland recently
heritage and presenting world class urban
sia 2014’ is expected to have similar success with target
opened its hotel, completing the transition into Legoland
experiences, Malaysia aims to be a one-stop des-
arrivals of 28.3 million.
Malaysia Resort. The destination, having launched a new
tination. Its wealth of leisure attractions include 1 Utama Shopping Centre – the world’s fourth largest mall
In January, Malaysia’s kick-off of ‘Visit Malaysia Year 2014’, took place, and started with a display of fireworks,
attraction - the Legoland Water Park on October 21, makes it an ever more appealing family destination. Moreover, PR manager, 1 Utama Shopping Centre, Lee
and marvels such as the Petronas Towers, the world's
setting the country’s skylines ablaze. The event set in mo-
tallest twin towers, highlighting the country’s ambition
tion a year where Malaysia aims to be the focal point of
Li Lian spoke to TTG about the shopping centre’s strong
and drive to compete on a global scale. Amidst all this pro-
the tourist industry. With its mascot the proboscis mon-
points for visiting families: “Our strength lies in great retail
gress, Malaysia’s offering aims to cater to the multitudes
key, the campaign aims to promote events and cultural
offerings, a large variety of entertainment and sports ac-
of families that flock there and 2014 has been designated
festivals such as the Royal Langkawi International Regatta
tivities; we have two cinemas and house four departmen-
the year where Malaysia showcases to the world all it has
and the Formula 1 Petronas Malaysia Grand Prix, to be held
tal stores, the only mall in Malaysia to do so.”
to offer, the fourth time since the country began dedicat-
in March 2014.
ing years to marketing its tourism product.
A targeted initiative In 1990, Tourism Malaysia debuted its first ‘Visit Malaysia’ campaign, and in 1994 and 2007 ‘Visit Malaysia’ cam-
The efficient use of space, meanwhile, was a strength
Marketing itself under the slogan ‘Malaysia – truly Asia’,
highlighted by general manager, The Danna Langkawi,
the aim is to promote Malaysia as an authentic and multi-
Pascal Masse who revealed to TTG that the resort’s com-
faceted meeting point for all things Asian as it offers a
pact layout enables family-friendliness by keeping every-
microcosm of the continent’s offerings and an all-in-one
thing in close proximity, enhancing convenience
destination for an Asian experience.
for guests.
Head, advertising and promotions, Malaysia Airlines,
paigns were also held to great success, with 20.97 million
Khairul Khalid commented: “As a destination on the whole
And so, possessing a plethora of activities for young
in tourist arrivals recorded in 2007 and $14.1 billion in
we measure equally if not better than our neighbours. We
and old, 2014 is set to be a springboard year wherein
tourist receipts, which represented a rise of 3.4 million
have an abundance of experiences as a destination.”
Malaysia can truly showcase its offerings.
January 2014 14
ttgmena.com
news
Rebranding for new vibrancy
UPDATE MALAYSIA
global launch of campaign Tourism Malaysia, the
director of tourism
Malaysia Airlines’
vibrancy into the core
convention and culture partner
Malaysia – Germany,
tour operating arm,
essence of the Malaysia
of ITB Berlin, has announced it
Maizan Ahmad
MASholidays, has
Airlines holiday business.
is to launch its global promotion
remarked: “2014
The new brand logo
campaign ‘Visit Malaysia Year
will be an important
in celebration of the
reads ’Golden Holidays’
2014’ at ITB Berlin, due to take
year for us. The
airline’s 42 year of
featuring colourful
place on March 5 – 9, 2014 with
partnership with the
operation in 2014.
circles signifying ‘Golden
cultural events highlighting
ITB Berlin Convention
recently been rebranded nd
Memories’ - a variety of
Malaysia as a nature, beach
signals the launch of
MASholidays is now to
holiday experiences to
holiday attraction and a MICE
a global campaign
be known as Golden
customers - arranged
destination.
entitled ‘Visit Malaysia
Holidays and has adopted
in a vibrant pattern to
a refreshed business
suggest movement as
model. Golden Holidays
well as travel.
Effective January 1,
serves as the fully-
Golden Holidays
fledged tour operator of
is set to introduce
Malaysia Airlines.
new products to its
2014 will be an important year for us. Malaysia plans to host a
Grand Prix events begin
Malaysia is gearing up for the 2014 Grand Prix with a series of events
Sepang International Circuit (SIC), host and
30, 2014. The 2014 Formula 1
organiser of the upcoming
Petronas Malaysia Grand
Year 2014’ with
2014 Formula 1 Petronas
Prix will be promoted under
customers, which consist
wide-range of events in line
which Malaysia aims
Malaysia Grand Prix, has
the banner ‘Sepang Comes
mission statement,
of leisure package
with its aim to present itself as
to promote itself
announced that it has
Alive’ where racing fans and
Golden Holidays is
options as primary,
an attractive destination for
internationally and
planned a number of
newcomers alike can expect
designed to offer a
stopovers for business
tourists keen on beach holidays,
even more widely as
attractions and activities
to take part in a series of
new look and feel, with
travellers and religious
cultural attractions and nature.
an attractive travel
as part of its build up to
unique interactive road
the aim of injecting
groups for Umrah and
Commenting on Malaysia’s
destination this
the main event, which is
shows that will immerse
expression, colour and
Muslim-centric holidays.
forthcoming year.”
scheduled for March 28 -
fans in the experience.
Befitting its reinforced
participation in ITB Berlin,
January 2014
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15
SPOTLIGHT NORTH AFRICA
SPOTLIGHT
Lessons in tenacity North Africa’s destinations are looking to make a strong comeback, with a variety of plans in the pipeline for the year ahead. Natalie Hami illuminates their strategies
“We have a whole marketing plan targeting the tour operators, travel agencies, international and local media, to be implemented in the new year with lot of promotions, offers to many international companies, banks, telecommunications, pharmaceuticals, foreign communities in addition to the Egyptians and foreign residents in order to grab all possible business.” As the director of marketing for Sofitel Cecil Alexandria and Pavillon Winter Palace Luxor, also, Assem highlighted that as part of their strategy the properties will be focusing on the weddings and honeymoons sector as well as enticing visitors with a passion for history to
orth Africa: a region brimming with touristic wonders to behold; each individual destination offering up its own distinctive blend of hospitality and culture. And with the new year upon us, each destination is looking to the future with
the destinations. Assem also pointed out that due to the unrest, Sofitel in Egypt has altered its plans to further concentrate on the local market. Owner Past Preservers, Nigel Hetherington which provides pro-
a keen eye on what it may bring, be it a focus on niche tourism sectors
fessional support to the heritage and media industries, reiterated a
for Egypt; a helping hand from the UNWTO for Libya in its strategic
similar sentiment to TTG: “Domestic tourism will be key in restoring
tourism development; long-and short-term actions for Tunisia’s travel
confidence in Egypt. If Egyptians feel safe travelling in their own
industry; the expansion of Morocco’s luxury offering; and in Algeria
country and express interest in and appreciation for their own cultural
its flagship carrier, Air Algerie, is embarking on massive growth of its
places and practices, then it will create an invitation of security and
fleet, as well as extensions to its network.
welcome to foreign markets.”
Sensitive to the complex dynamism of this diverse region, TTG took
Basking in optimism was marketing manager, Kiromena Egypt
the opportunity to reach out to each destination individually and un-
Travel, Kamal Omar who told TTG: “Our strategy these days is to send
veiled their strategies for 2014, discovering a great deal of optimism
a message of reassurance to as many as we can reach, regarding tour
on the horizon.
operators and travel agencies around the world to persuade them to put Egypt back on their plan as a safe touristic destination.” Despite some industry stakeholders spending time offering a reas-
Rising glory
suring message, others have already begun to take swift action to
Egypt has slowly and steadily been rising from the ashes for a while
trips in Egypt with slightly altered itineraries that use flights instead of
now looking to regain its former touristic glory, with a number of
trains while overnight trains remain temporarily out of service.
properties as well as travel agents looking to the future to create and grasp new opportunities. Director of marketing, Sofitel Legend Old Cataract Aswan and Sofi-
recapture markets. G Adventures is operating its full programme of
Managing director, G Adventures, John Warner said: “We know G Adventures travellers are curious and adventurous, and there is no better time to see the wonders of Egypt with less crowds, and to give
tel Winter Palace Luxor, Lamia Assem revealed to TTG the plans of
back to its communities, many of which rely heavily on tourism as a
the various Sofitel properties in Egypt.
means of local income.”
January 2014 16
ttgmena.com
SPOTLIGHT NORTH AFRICA
TOP NEWS
Altering approach Meanwhile Egypt’s neighbour Libya, is progressively making key moves to rebuild its once thriving tourism industry. TTG
Secretary-General, UNWTO, Taleb Rifai said: “Tourism will enhance the country’s global image and contribute to its sustainable economic growth and development.”
Luxury property debuts in Morocco Beachcomber Hotels has
revealed to TTG who they
unveiled a new addition to its
will be targeting: “We will be
collection of luxury hotels,
reaching out to the luxury
Royal Palm Marrakech.
leisure market primarily
in strategy for the year ahead. Operations manager, Wadi
Action plan
Tidwa Tourism Services, Masoud Khlifa outlined to TTG: “The
The importance of tourism to a country,
business of incoming tourists is not working normally for us
and most especially a troubled country was
due to the bad security reports that have been in the news
highlighted by Minister of Tourism, Tunisia,
just 12 km from the centre
everyone; great food, the only
since the revolution in 2011, therefore we started to change
Jamel Gamra, who with an optimistic
of Marrakech and eight
Clarins Spa in Morocco, 18-
our target to provide services for the local market.”
expectation to return to 2010 incoming fig-
kilometres from the airport.
hole golf course and excellent
ures, spoke exclusively to TTG on how the
World general manager,
spoke to industry stakeholders who explained their change
On a more optimistic note, Khlifa pointed out that they
The property is located
with something on offer for
family facilities. The resort
have managed to organise tours in Tripoli and around places
destination is taking short - and long-term
Beachcomber Hotels,
also has excellent conference
such as Sabratha and Leptis Magna including Ghadamis, but
actions to promote Tunisia as a top destina-
Mikael Le Luron exclusively
facilities for small groups.”
stressed that the issue of suspended tourist visas was inevi-
tion for a variety of tourism niches.
tably still an obstacle.
“The long-term one is the 2020 vision
For the long-term plan, we’ll be working on
Increasing Algerian accessibility
diversifying the product such as promoting
Air Algerie has expanded its service to Istanbul
Strong and forthright steps were also recently taken by the
wellness, golf and culture as well as diversi-
Ataturk, with two new weekly services each
UNWTO to help Libya truly reap the benefits of its tourism prod-
fying accommodation in new forms such as
from Annaba and Oran. The carrier also has
uct in the form of an agreement signed to provide support to
boutique hotels.”
network growth in the pipeline for 2014, with
With restrictions on visas, most incoming visitors are corporate travellers. “Most of the travellers coming to Libya now are coming to look for the opportunity for doing business in a new Libya.”
Libya’s Ministry of Tourism in its strategic tourism development
which aims to continue increasing incoming arrivals with a goal of 10 million by 2016.
He added: “The short-term vision is
through institutional building and governance and sustainable
focused on four axes: environment, security,
development, marketing and human development.
quality of service and promotion.”
January 2014
ttgmena.com
the introduction of a third weekly service on its Algiers – Beijing route.
17
ON LOCATION JAPAN ourism to Japan over 2013 was bolstered by the Indonesian and Malaysian markets, with the former having escalated by 37 per cent, representing 98,200 visitors, during the first nine months of the year, in comparison to the same period in 2012, while the latter jumped 21 per cent, equivalent to 104,200 year-on-year. Thus, with this in mind and with Japan National Tourist Organization (JNTO) having announced over 10 million inbound visitors for the first time, TTG embarked on a mission to discover the growing potential of Japan as a favoured tourism hub, particularly for the MENA visitor. “The number of restaurants in Japan offering local halal cuisine to attract Muslim guests is recently on the rise, and many cities in Japan now appear to recognise the massive growth of tourism from MENA,” director - overseas marketing, executive guest services/operations, Hotel Granvia Kyoto, Shiho Ikeuchi commented to TTG. “There are more and more attractive ‘Muslim’ travel packages becoming available in the market to cater to those individuals,” Ikeuchi further revealed. Resembling Ikeuchi’s views, president, Fujita Kanko, Akira Segawa disclosed that the Japanese government is aiming to increase the number of overseas visitors to 18 million by 2016, with the MENA segment claiming a large market share towards achieving this positive outcome. “As the MENA region continues to grow, catalysing stronger business relations between Japan and the region, there should be more opportunities for businesses in the Japanese tourism industry to attract travellers from the
timeless spirit Located among the largest Muslim communities, Japan has long been catering to their discerning tastes. Stefanie Saghbini discovers how these needs have come to be perfectly interwoven with a tradition of welcome hospitality
region. As a hospitality company, we would like to provide products and services to meet the needs of increasing visitors from the region for both leisure and business,” he continued. This was clearly illustrated at this year’s MATTA Fair in Kuala Lumpur where JNTO debuted its first-ever booth dedicated to Muslim travellers.
Delivering world-class hospitality
Tokyo, which is delivered through our
which the Japanese strive to bring to the
Kansai International Airport and may
Asian values and philosophy."
fore upon entry to the country for tourists
result in more of them visiting Wakayama.
Director of sales and marketing, Grand Hyatt Tokyo, Nobuhiro Yanaga also shed
from all regions and demographics.
Moesker believes the Japanese
This is evident with New Kansai
government will double its efforts to
light on the significance of ‘omotenashi’.
International Airport Company having
promote tourism, especially to MENA.
“Japan is known to have one of the
introduced dedicated Muslim services
He concluded: “Surely, the Japanese will
best services in the world. The term
and Narita International Airport also
then be even more sensitive to fulfilling
‘omotenashi’ has been used during the
endeavouring to satisfy the needs of
the special needs and requirements of its
2020 Olympic bid, from the Japanese
these travellers, with ablution areas and
targeted markets. I believe that the level of spoken English will be increased and
delegation. ‘Omotenashi’ is Japanese for
new prayer rooms set to join the existing
For all international visitors to Japan, one of
hospitality, but it has a deeper context.
praying units this summer, as well as
tourists will find more convenience when
the most imperative components in Japan’s
Our team certainly strives to provide this
halal-certified restaurants.
visiting the country."
quest to perfect its tourism model is what the
to our discerning guests,” he divulged.
Japanese would call ‘omotenashi’ which means ‘hospitality’. Describing exclusively to TTG the meaning behind this vital tourism constituent was general
Many cities in Japan now appear to recognise the massive growth of tourism from MENA.
Further underlining the importance of ‘omotenashi’ was managing director - tourism promotion, Kyoto Convention Bureau, Shuhei Akahoshi,
manager, Shangri-La Hotel, Tokyo, Jens Moesker
who clarified to TTG that the core of
who said: “This ‘omotenashi’ is about promptly
‘omotenashi’ is to care for each guest’s
identifying the needs of each guest and then
acquired taste and feeling, and to
delivering the appropriate service subtly to fulfil
ultimately guarantee satisfaction. “This
manager, tourism exchange division,
inbound tourism market share, Muslim
these needs without the guests having to ask
means not blending but performing as
tourism bureau, Wakayama Prefectural
travellers are to be catered to more
for them. This Japanese-style hospitality also
usual. Just listen and learn and perform
Government, Atsuko Yamakawa, these
specifically in 2014 and beyond as
describes the service style of Shangri-La Hotel,
what guests like,” Akahoshi continued.
initiatives are set to make Muslim visitors
Japan progresses to boost its Muslim-
feel more comfortable travelling through
friendly offerings.
According to public relations
And so it is precisely this ‘omotenashi’ January 2014 18
ttgmena.com
Claiming a growing slice of Japan’s
news
ON LOCATION JAPAN
Sendai Welcomes combining new Hotel forces Sendai Washington Hotel
all with free WiFi, and
Fujita Kanko has opened a
a restaurant featuring
new hotel in Sendai, adding
local products and Sendai
to the reasonably-priced
specialties.
modern hotels offered
expanding links to Japan
The hotel also boasts a
by its Washington Hotels
female-guests-only section,
portfolio.
with rooms featuring
Ideally located close to
amenities and décor to
the JR station in the capital
meet women travellers’
city of Miyagi Prefecture in
every need.
the Tohoku region, home to
“Our hotel is an ideal
a further eight hotels under
base for travelling around
the Washington brand,
Tohoku, which has
JATA Tourism Expo Japan Japan Travel and Tourism
Sendai Washington Hotel is
famous hot springs, and
Association (JTTA) and Japan Association of Travel
set to deliver convenience
beautiful ocean, mountains
Agents (JATA) have agreed to integrate Tabi Fair
and comfort to business
and lake regions,” said
Japan, a domestic tourism exhibition hosted by JTTA,
and leisure travellers.
general manager, Sendai
and JATA TABIHAKU Travel Showcase, an international
Cebu Pacific Air (CEB) is
city by 133 per cent with
Washington Hotel, Kazuki
travel exhibition hosted by JATA, to create the annual
gearing up to commence
four additional flights.
Hayashi.
JATA Tourism Expo Japan as of 2014.
direct daily flights from
The newly-built property offers 223 guest rooms,
CEB is set to launch the
Manila to Tokyo’s Narita
daily services to Tokyo
chase higher quality, JATA Tourism Expo Japan is set
International Airport as
utilising the airline’s brand-
to provide organisers with the opportunity to better
well as to Nagoya on
new Airbus A320 fleet.
present the country as a tourism nation to attendees
March 30, 2014.
In a move which is expected to expand its scale and
from Japan and overseas.
“We are proud to offer
Once these routes are
more low-fare great-value
launched, CEB will become
options to and from Japan,
events to promote outbound, inbound, and domestic
the first Philippines based
for the benefit of leisure
travel. Upon inauguration, it will be hailed the largest
low-cost carrier to offer
and business travellers, as
comprehensive travel event in Asia, with a large focus
direct flights between
well as overseas Filipino
on the strengths not just of the tourism industry but of
Manila and these two key
workers based there. We
all industries and regions.
Japanese cities.
continue flying to where
The combined event will build on the strengths of both
The confirmed dates for the four-day event, set
The hotel also features a female-guests-only section with specially designed amenities
CEB is set to boost its links with Japan with added flights to Tokyo, Nagoya and Osaka
CEB also recently
Filipinos are,” commented
to take place at Tokyo Big Sight, are September
started operating to Osaka
vice president, marketing
25 - 28, 2014.
daily, boosting its seat
and distribution,
capacity to the Japanese
Candice Iyog.
Hotel openings Hotels opening across Japan in 2014
TOKYO
• Andaz Tokyo Toranomon Hills (summer season) • Royal Park – The Haneda (September) • Aman Tokyo (TBA)
KYOTO
• The Ritz-Carlton (February) • Mitsui Garden Hotels (March)
OSAKA
• Mitsui Garden Hotel Osaka Premier (March) • Osaka Marriott Miyako Hotel (April)
OKINAWA
• Hotel Orion Motobu Resort & Spa (July) • Hilton Okinawa Chatan (September) January 2014
ttgmena.com
19
AWARENESS MUSLIM TRAVEL
patterns of reinvention
The travel industry is not only beginning to accommodate Muslim travellers but is going one step further by realising the potential of the younger, affluent Muslim traveller. Natalie Hami reports on how the industry is attracting this market Director of international public relations, Corinthia Hotels, Fiona Harris [FH] Manager PR incoming, Munich Airport, Corinna Born [CB]
stunning residences are built within the historic Corinthia Hotel towers. They are within walking distance of some of
Marketing communications manager, Mozaic Hotels and Resorts, Carol Lum [CL]
the city’s major shopping districts, including Bond Street.
Director sales and marketing, Swissôtel Métropole Geneva, Sullivan Sananikone [SS]
We believe that these exclusive two-storey penthouse
Managing director, The Sloane Club, Tony Murkett [TM]
hotel suites herald a new era of luxury accommodation for
Founder and CEO, Crescentrating, Fazal Bahardeen [FB]
discerning Middle Eastern and GCC travellers, especially
Contributors With more than 50 per cent of the Muslim population worldwide currently under the age of 25, according to CEO, Crescentrating, Fazal Bahardeen, this market is becoming an increasingly significant demographic of travel consumers. TTG conducted a roundtable discussion with industry stakeholders to find out how they are attracting this lucrative and tech savvy market.
since we also offer an Arabic speaking butler service. TM: The most important thing for the Muslim traveller is service and they expect high standards – which is our priority at The Apartments. I think we have something new to offer not least with the fact that we offer the services of a hotel – such as room service and access to a 24-hour concierge – but with the privacy of a home. CB: Munich Airport offers various services and infrastructure for Muslim traveller of all ages, which also
TTG: With the swift rise of the young, affluent Muslim
FB: In order to cater to the Muslim group travel market, we
meet the demands of the young Muslim travellers such as
traveller, how do you go about reaching out to this
just partnered with Kuoni to develop and market packages
Arabic signage, Arabic information counter, Arabic prayer
burgeoning market?
that are tailormade for this segment. This is a huge step and
rooms and eateries marking the food which contains pork.
will re-define the group travel in this sector. SS: Young Middle Eastern travellers are mainly booking
FH: At Corinthia London we strongly believe that the best way to reach out to this fast growing market is through social media,
TM: Our location, being just steps from Sloane Street,
through the Internet as they want things quickly and easily.
particularly Instagram, which tends to be popular in the GCC
with all the designer shops along with our neighbourhood
We are also planning to offer in-room check-in with the ipad.
market. Maintaining a strong relationship with Arabic media
shopping directory (which contains exclusive discounts and
is also a good way to target Muslim travellers, especially travel
offers), is another advantage and popular with the Arab/
TTG: Are you in touch with any third parties to help
trade and Arabic lifestyle publications.
Muslim visitors we have hosted.
facilitate business from this young, Muslim market?
CL: Mozaic Hotels and Resorts maintain a very close
TTG: The young Muslim traveller is a lucrative, niche
FH: We have appointed AllDetails Middle East, a regional
collaboration with a Muslim consortium, such as Azza Travel,
market with specific desires and demands. How do you go
sales, public relations and communications company based
Gloree and Muhibah Travel, to facilitate business from the
above and beyond to satisfy this unique market?
in Dubai, as our representatives in the GCC. The team at AllDetails Middle East actively promotes our property and its
young Muslim market. We understand the need for friendly support and supplier relationships and it is important for the
FH: Our luxurious penthouses would be the ideal place to
services to travel trade media and agents and
agents to recognise our growth and the future plans in
stay for these young travellers, especially since they usually
handle all media enquiries related to this
the resort.
like to travel in groups. Launched in March 2012, these
particular market.
January 2014 20
ttgmena.com
FOCUS ON PALESTINE
Ancient Resilience With a history as old as mankind, Palestine is a cultural icon and is stoically endeavouring to use this to establish itself as a competitive touristic attraction. Panayiotis Markides investigates Possessing irreplaceable and iconic cultural landmarks, Palestine has been a pilgrimage site for centuries, and is also home to many archaeological marvels, such as the Haram al-Sharif, to interest visitors. In a bid to reveal this wealth of historical attractions to travellers, industry stakeholders are working hard to entice a larger market and to open the culturally unique location that is Palestine to the world and to showcase its undiscovered offerings.
Creating a worldwide image Holy Land Incoming Tour Operators Association (HLITOA) revealed to TTG its strategies and ambition to increase Palestine’s presence on the world map.
NEWS IN BRIEF
President, HLITOA, Sami Abu Dayyeh commented: “HLITOA is working on a five-year tourism strategy. We are collaborating with The Palestinian Authority Ministry of Tourism and Antiquities along with other vital actors in the sector. There are numerous concepts and initiatives within the strategy which are presently under development. We want the strategy to have a vision which is comprehensive yet attainable.”
President, Holy Land Incoming Tour Operators Association (HLITOA) and CEO, Near East Tourist Agency (NET), and owner of the Ambassador and Ritz Hotels in Jerusalem, Sami Abu Dayyeh told TTG that aside from being in the process of constructing new hotels in Jaffa and Tiberias, HLITOA is also developing a Hospitality Hotel College in Jericho jointly with the Arab Hotel Association and other private sector members.
Shepherds Tours & Travel recently began developing new programmes and itineraries to target cultural tourists. Sales and marketing manager, Shepherds Tours & Travel, Sami Khoury said: “The new programmes include many off the beaten track destinations (particularly in the north West Bank area); they incorporate a cultural and fact finding dimension enabling visitors to interact more with the host communities they visit.”
HLITOA aims to attract a diversity of travellers and to promote the tourism sector through active participation in international tourism fairs; road and trade shows regionally and internationally; advertisement and sponsorship; educational trips; and social media.
Alternative benefitS Marketing and communications, Siraj Centre, Yiota Kutulas shared Palestine’s strengths with TTG: “Palestine has more to offer and that is what we are working hard to showcase. We have been offering agro-tourism such as international cycling tours, walking/hiking through the Masar Ibrahim El Khalil - Abraham Path, cultural and fact-finding missions.”
Palestine has more to offer, and that is what we are working hard to showcase.
General manager, Jericho Resort Village, Riad Hamad told TTG: “We are currently building an additional 36 rooms on the main hotel building; in addition we are planning to renovate our existing hotel rooms and all the public areas. All the renovated rooms will have a brand new look with new furniture, fixture and equipment.” The project is due H2 of 2014. Mövenpick Hotel Ramallah has recorded an increase in the number of delegations visiting the hotel over recent months. Communications manager, Mövenpick Hotel Ramallah, Maureen Albin said: “It would appear that the traditional low season during winter is not being repeated in 2013/2014.” Additionally, the hotel has recently launched a sports lounge and bar, located on the ground floor of the hotel. Marketing and communications, Siraj Centre, Yiota Kutulas informed TTG: “We are pursuing new markets - steering away from the traditional pilgrimage tours.” She futher noted that the centre aims to provide a tourism experience where Palestine can present its cultural heritage and beautiful rural areas for guests to visit, while at the same time bringing in real benefits to local communities. American Colony Hotel, Jerusalem has completed a full renovation of the Palm House according to general manager, American Colony Hotel, Thomas Brugnatelli. The Palm House contains 20 rooms and suites.
January 2014
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21
ANALYSIS GOLF
driving contact
olf’s global ascendancy continues on an upward trajectory into 2014 with the game’s reach and popularity hitting fresh markets. “Global projection for tourism in 2014 and beyond looks great as golf is set to be played at the Olympics in 2016; the impact has already begun, especially in Asian countries where, every day, more and more golf markets/packages are being opened for golf tourists to take advantage of,” secretary, National Golf Association of Fiji and manager – golf operations, Natadola Bay Championship Golf Course, Amitesh Chandra explained exclusively to TTG. Also expressing optimism and an expanding horizon for the golf sector in 2014, director of golf, The Address Montgomerie Dubai, Patrick Wynn noted: “Globally golf will continue to grow in regions where the economy is flourishing, and where efforts are made by local governments to promote the game.” Similarly, head golf professional, Stella Di Mare Golf & Country Club, Ain Soukhna, Egypt, Chris Geraghty forecasts an increasingly dynamic year. With this is mind, International Association of Golf Tour Operators has estimated a nine per cent growth in golf tourism in 2013. In light of this escalation,
TTG has set out to discover how this burgeoning niche sector is increasingly being utilised in the incentives slice of the MICE segment.
BREAKING THE ICE “Golf can be used in many ways, whether as an incentive for a team or a corporate social responsibility activity,” group director of sales and marketing, Sutera Harbour Resort, Nicolas Reschke, confirmed to TTG. “However, it can be also used for team buildings or ice breakers by utilising our Golf Academy Borneo,” he continued, adding that parallel to the strengthening golfing market, MICE organisers are making golf a steady component of their itinerary alongside other attractions.
Golfers are becoming more adventurous in their travel options. Echoing Reschke’s views, Wynn said: “We currently hold around 40 corporate golf days per year and numerous coaching clinics for various companies. Yearly, we continue to see more companies using this as medium to reach their clients.” Stella di Mare Golf & Country Club, has also witnessed a rise in its meeting and incentive groups. Geraghty said: “We offer the golf academy to every meeting group before they arrive and it has become very popular.” Furthermore, general manager, Hyatt Regency Oubaai Resort & Spa, Jaco le Roux highlighted the imperative role which this thriving sport plays in the world of business relationships: “Golf is a hugely popular networking tool which can be used in such a way to suit all levels of golfers,” he clarified.
NEW HORIZONS A new breed and demographic of golfers searching for fresh experiences is emerging according to le Roux, who further explicated: “Golfers are becoming more adventurous in their travel options and looking at longer-haul destinations then before.” Fiji is yet another destination with a well-established reputation as a golf hub that is embracing the all skill level incentives market. Chandra told TTG: “Golf
Boasting global popularity, golf represents an important tool to the MICE segment. Stefanie Saghbini highlights how this sport is benefitting business relationships and establishing itself in new markets
tourism in Fiji is an emerging market with limitless potential. A lot of companies organise corporate golf tournaments and/or retreats.” As golf encompasses a more diverse demographic, non-traditional terrains are also becoming prominent. The Middle East has secured a large niche market for golf tourism which, according to sales executive, Yas Links Abu Dhabi, Carly Tjader, has seen some major developments over the past 10 years. “First and foremost, the most obvious trend is golfers’ desire to visit the Middle East for a round of golf. There is something fascinating about lush green courses in the middle of the desert,” she commented. As its popularity and universal appeal grows, tourism professionals worldwide are harnessing golf to drive tourism and to present MICE organisers with an irresistible and inclusive incentive experience.
22
news ANALYSIS GOLF
Eyeing the elite The team at Fairmont Zimbali Lodge & Resort,
cater to all ability level golfers;
led by head – golf professional, Fairmont Zimbali
from complete beginner to
Lodge & Resort, Mario Van Zyl, has embarked
elite tour professionals,” he
on a 24-month project to ultimately develop
elaborated.
Shaping the world of golf HSBC, one of the world’s largest financial
Giles Morgan noted: “The Golf Business
institutions and a major supporter of golf
Forum and Golf Business Community are
of where the property is in the
worldwide, has been announced as the new
a natural fit and extension of our current
world in terms of luxury and
title sponsor of the Golf Business Forum
golf properties and our sponsorship
2016, the world-class practice facility, which
exclusivity, the team will only
which will be staged at The Westin Abu
programme. HSBC continues to open up
is set to be located a mere two minutes away
deal with the highest of quality
Dhabi Golf Resort & Spa from April 28 to
the world of golf and we believe the unique
from the property, will feature an elite training
golf brands.
30, 2014.
platform of the Golf Business Forum and
Zimbali Lakes Golf Resort; a Gary Player designed golf course. Slated to be completed towards the end of
He added that in recognition
academy and swing studio with all the latest
Expected to attract more than 250 golf
the Golf Business Community will play an
coaching technology, according to Van Zyl.
industry delegates from more than 40
important part in developing and shaping
“The purpose of this practice facility is to
countries, the event will be celebrating
the golf industry." In addition, global head – golf, IMG,
attract all elite young golfers (locally and
its 10 edition when it takes place this
internationally) to be based in an all-year-round
year and is expected to see HSBC extend
Guy Kinnings said: “We know that their
perfect golfing climate environment where
its commitment to the golf industry thus
innovative approach and vast experience
the temperature hardly ever drops below 18
building on its 2020 HSBC Vision Report
in the game will add much to this premium
degrees Celsius. This practice facility will also
published in 2012.
event for the golf industry. We are looking
th
Commenting on the Golf Business Forum, global head – sponsorship, HSBC,
In Cyprus, we boast four 18-hole international golf courses, each uniquely designed by renowned golf architects and legends of golf, and featuring excellent facilities. A fifth golf course is set to begin construction in 2014, and with numerous courses being planned for most regions across the island, Cyprus is set to become a hub for the game of golf. The aim of the Cyprus Golf Strategy is to develop up to 14 golf courses.
forward to working with them in Abu Dhabi and beyond.”
leaders in golf tourism International Association of Golf Tour Operators (IAGTO) has heralded Dubai Golf as ‘Outstanding Golf Tourism Supplier’ at the IAGTO Awards 2013 recently. Upon receiving the recognition, CEO, Dubai Golf, Christopher May said: “In a year when Emirates Golf Club, the Middle East’s first grass golf course, celebrated its 25th anniversary and its sister course, Dubai Creek Golf & Yacht Club, marked its 20th year, it is fitting that we have also been recognised by IAGTO members for the services to the golf travel industry. The significant and ongoing investments made by Dubai
Golf Tourism Coordinator, Cyprus Tourism Organisation, Maro Kazepi
Golf underline its continued commitment to giving every guest a five-star experience to remember.”
a productive year ahead Sutera Harbour Resort Group director of sales and marketing, Sutera Harbour Resort, Malaysia, Nicolas Reschke has expressed a positive year ahead, with the renovation project of The Magellan Sutera Resort set to be completed soon and a number of hosted events in its 2014 calendar. “The golf and country club will be hosting again the Sabah Masters (Asean Tour Event) by which we have been recently awarded Host Venue of the Year. In addition, will we host the OneAsia Q-School in March 2014,” Reschke commented. “Our team puts a strong focus on regional and national events and golf is a great unique selling point for Sutera Harbour Resort,” he clarified. Moreover, Reschke informed that over the next 12 months, major renovation projects will be taking place across all 27 holes. January 2014
ttgmena.com
23
PEOPLE ON THE MOVE
appointed Hawazen Esber as its new CEO. Esber brings with him a wealth of experience in the real estate sector worldwide. Prior to this role, Esber was director, residential, Majid Al Futtaim Properties, where he developed strong leadership and management skills geared towards delivering results at Majid Al Futtaim Properties.
Park Hyatt Jeddah has announced the appointment of a new general manager, Ashwini Kumar. With more than 32 years in the hospitality industry, Kumar started his career in the GCC working with the Oberoi Hotel in Dammam. He then joined Grand Hyatt Dubai and was general manager, Hyatt Capital Gate Abu Dhabi before his current role.
GENERAL MANAGER
A new general manager, Hassan Hassanein has been appointed at Mövenpick Hotel Kuwait. Hassanein has over 23 years of international hospitality experience, having held several key roles including general manager, Mövenpick Madinah. Hassanein has also worked for international brands such as Marriott, Hilton, Starwood, and InterContinental.
Stefan Gaessler
Hyatt Capital Gate Abu Dhabi
The Wave, Muscat, has
GENERAL MANAGER
Hassan Hassanein
Mövenpick Hotel Kuwait
CEO
Ashwini Kumar
Park Hyatt Jeddah
The Wave, Muscat
Hawazen Esber
General manager
Stefan Gaessler has been announced as general manager at Hyatt Capital Gate Abu Dhabi. He brings a wealth of knowledge and more than 24 years of experience. In this new role, Gaessler is responsible for establishing the city’s farthest leaning hotel as the preferred choice for both business and leisure travellers alike.
If you have recently been promoted or appointed key staff, please visit our website...
Etihad Airways
Vice president – commercial strategy and planning
Craig Thomas
Vice president – Asia Pacific North and the Indian Subcontinent
Alan Glover
Manager sales - Victoria
Adam Phillips has been
Craig Thomas has been
Alan Glover has been
appointed vice president –
appointed vice president –
appointed as manager
commercial strategy
Asia Pacific North and the
sales – Victoria, where he is
and planning at Etihad
Indian Subcontinent. Thomas
to relocate from Dublin to
Airways.
will move to Bangkok where
Australia to replace Craig
His new role will see him
he will be responsible for
Thomas.
develop and implement sales
sales in the markets of
In his new role, Glover is to
and distribution strategies
Bangladesh, Belarus, China,
report to country manager
across the global commercial
India, Japan, Kazakhstan,
– Australia, Luisa Pastrello,
division as well as evolving
Korea, Maldives, Nepal,
as well as look after sales in
the methods that Etihad
Pakistan, Russia, Sri Lanka,
Melbourne and across the
Airways uses to sell flights
and Thailand and will report
state of Victoria, and also
and increase ancillary
to vice president - Global
neighbouring states of South
revenue.
Sales, Danny Barranger.
Australia and Tasmania.
January 2014 24
ttgmena.com
Rahim Abu Omar
The Gulf Hotel Bahrain
Adam Phillips
gENERAL MANAGER
Rahim Abu Omar has been appointed general manager for The Gulf Hotel and Gulf Convention Centre. Jordanian national, Abu Omar brings more than 29 years of international hotel management experience having worked in the UAE, the UK and Lebanon. He played an instrumental role in opening five hotels, including Metropolitan and Habtoor Grand in Dubai and Beirut.
TATOS
SPECIAL AGENT... Managing director, Nawafir Tours, Jordan, Adnan Habab
Nawafir Tours recently updated TTG on its plans for 2014. Habab said: ”Jordan offers many unique and diverse opportunities for individuals and groups, nature, wellness and adventure, religious and cultural tours, as well as incentives and conferences. "For 2014, Nawafir Tours will focus on incentive tours, promoting the historical Hijaz
railway, special desert tours with overnights in luxurious camps, and special interests such as hiking and biking along new paths. Even if a request is unusual, nothing is impossible and thus we realise our clients’ wishes and make sure all the details are taken care of.” Habab also highlighted some top offerings to be had in Jordan such as new spa offerings.
What's trending this month... Rewarding opportunity
Positive change
Gulf Air has announced the start of a ‘Double Miles Promotion’, giving its frequent flyer programme members the chance to earn double miles.
Outrigger Hotels and Resorts is making changes to its travel agent education and loyalty programme: ‘Outrigger Specialist Program’ is being renamed ‘Outrigger Expert Agent’.
January 2014
ttgmena.com
25
PICTURE PERFECT Air France To celebrate 30 years of scheduled passenger services to KSA, Air France makes a flight to King Khalid International Airport.
Hilton Abu Dhabi's Hiltonia Beach Club is awarded the
world-renowned Blue Flag accolade in recognition of Hilton Abu Dhabi’s eco-sustainability efforts.
Etihad Airways For the UAE ’s
National Day, Etihad Airways staff gather outside the airline’s headquarters.
Yas Waterworld Abu Dhabi
The waterpark announces it has held the world's largest swimming lesson.
Sofitel Bahrain Zallaq Thalassa Sea & Spa
Sharjah Commerce and Tourism Development Authority HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority formally unveils the 14th edition of the UIM F1H20 World Powerboat Championship.
A one-of-a-kind Dilmun-themed Christmas tree is unveiled.
A visual tour of recent events in the region
January 2014 26
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SOCIAL HUB Our Team
Media Voice
General Manager PUBLISHING & sales Tony Fields TFields@ttgmena.com D: +357 24 803001
Leanne Smart Marketing and communications manager, Hilton Abu Dhabi
GENERAL MANAGER eVENTS & COMMUNICATIONS Alexandra North ANorth@ttgmena.com D: +357 24 803071 Media ReporterS Naomi Leach Natalie Hami Panayiotis Markides Stefanie Saghbini DIGITAL CONTENT CREATOR Tatiana Tsierkezou Creative Director TTG MENA Publishing Edward Beales Designer Maggie Bdjian E-Commerce Manager Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008 E-Commerce executive Constantinos Voniatis Sales Manager Adrian Exley AExley@ttgmena.com D: +357 24 803004 Account Managers Helen Moss Hmoss@ttgmena.com D: +357 24 803074 Inna Armeanu IArmeanu@ttgmena.com D: +357 24 803013 Kyriacos Kyriacou KKyriacou@ttgmena.com D: +357 24 803014 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012
Social media is a great channel to build awareness.
It is important to recognise that social media can be as useful for social initiatives as it is for commercial and brand building purposes. In October 2013, we launched a Facebook campaign in a bid to raise awareness and funds for the humanitarian organisation, Doctors Without Borders. We reached out to the online community to showcase the great work of the organisation and donated a dirham for every new like on the Hilton Abu Dhabi Facebook page, to the organisation’s Middle East efforts. Social media is a great channel to raise funds and build awareness for any charity or social initiative.
Monthly Stats
INTERNATIONAL PARTNER MANAGER Elaine Hockley EHockley@ttgmena.com D: +357 24 803011
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Operations Manager Chris Christou CChristou@ttgmena.com D: +357 24 803003 Chief Financial Officer Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 Accounts Executive Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015
Keeping you up-to-date with all the news...
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January 2014
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