267 march

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Middle East & North Africa

MARCH 15 2014

ISSUE 267

MICE ISSUE

Destination ABU DHABI & AL AIN

Confidence fuelled developments across the region

The emirate showcases its events excellence

Spotlight HONG KONG

Interview GIBTM EXCLUSIVE

The powerhouse focuses on bespoke experiences

Highlights from exhibition manager, Lois Hall

INTRINSIC BRILLIANCE Bahrain’s MICE industry is polishing this vibrant gem to invite regional and international markets March MICE 2014

ttgmena.com

READ ONLINE

On Location EUROPE


CONTENTS

CONNECTING AN INDUSTRY

> YOUR GUIDE 02

NEWS

08

DESTINATION ABU DHABI

11

& Al AIN

elcome to our inaugural, dedicated MICE issue with our focus firmly

INTERVIEW

cast upon the latest news and trends shaping the Meetings, Incentives,

12

Conferences and Exhibitions sector.

UPDATE BAHRAIN

Top travel industry players from across the MICE segment, both international and

15 16

INTERVIEW

regional, have shared their exclusive insights on the fundamental importance of forging great connections.

ON LOCATION EUROPE

Within this issue, we report that Abu Dhabi is committed to bolstering industry

19

stakeholder relationships and fostering a

SPOTLIGHT HONG KONG

shared success with a packed events calendar. We uncover Bahrain’s innate and unique

20 21

PEOPLE ON THE MOVE

A LETTER FROM...

strengths which distinguish it as a MICE hub. Meanwhile, travel professionals across Europe reveal how this diverse region is confidently

TATOs

Have a splendid month!

advancing its MICE offering. And we shine a spotlight on Hong Kong, to discover how the

22

economic powerhouse is creating bespoke

PICTURE PERFECT

experiences for delegates.

FLASH BACK

Indeed, illustrating the growing significance of creating in-person interactions, and with communication and connectivity at the core of any business, we are proud to announce our debut Middle East Luxury Travel Show

Naomi Leach Media Reporter

(MELTS) taking place in Qatar in 2015.

...TO 1997

TOP STORY

ELITE EXHIBITION ANNOUNCED TTG MENA – organiser of the Middle

organisers, and incentive, wedding

East Luxury Travel Show (MELTS)

and meeting planners from around the

– has officially announced that the

world.

Qatari capital of Doha will become the

communications, TTG MENA, Alexandra

specific exhibition and conference, to be

North commented: “We are thrilled to

held from February 15 – 18, 2015.

bring the region’s first luxury travel

The four-day invitation-only event

DID YOU KNOW ... in March 1997, Bahrain Promotions and Marketing Board previewed the Wonders of Gold, a week-long event to be held in October to attract tourists from neighbouring countries.

Y E 18 AR

focused business platform to the

will be held at Doha’s Katara Hall within

burgeoning city of Doha in Qatar. Both

the Katara Cultural Village and is set to

selectively invited exhibitors and hosted

become the premium event for Middle

buyers have conveyed their deep

Eastern destinations, hospitality brands,

interest in attending the exhibition for

tour operators and airlines to promote

its business development opportunities,

their high-end offerings to luxury

as well as using it as an opportunity to

outbound tour operators, business

discover the luxury travel attractions

travel agencies, conference and event

and experiences that Doha has to offer.”

S

2 March MICE 2014

General manager, events &

inaugural host city for the luxury travel-

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NEWS

KUWAIT GROWTH PLANNED Arabian Travel Market’s (ATM) roadshow was held in Kuwait, bringing together key industry players to discuss marketing opportunities to showcase Kuwait’s tourism ambitions. At this year’s ATM, exhibitors will include the Kuwait Ministry of Commerce and Tourism, Kuwait Airways and Al-Marwa

JOINING THE MICE PLATFORM

Haj & Umrah Services, which has increased the size of its stand at the upcoming show. Funds earmarked for transport infrastructure total

The recently introduced

around $13 billion, according to

Conrad Dubai has

Kuwait's government officials,

announced the launch of

with the Kuwait Directorate

its MICE facilities, offering

General of Civil Aviation (DGCA)

an innovative and tailored

spearheading the upgrade of

solution set to execute every

existing facilities at Kuwait

type of event on Dubai’s

International Airport plus the

calendar.

construction of a new terminal

Conrad Dubai is now

EXHIBITION CALENDAR

2014

MARCH 19-22 MITT, Moscow, Russia www.mitt.ru/en-GB • MARCH 24-26 GIBTM, Abu Dhabi, UAE www.gibtm.com • APRIL 6-8 Routes Europe, Marseille, France www.routesonline.com • APRIL 15-18 Riyadh Travel Fair, Riyadh, KSA www.riyadhtravel.net APRIL 22-24 The Hotel Show Saudi Arabia, Jeddah, KSA www.thehotelshowsaudiarabia.com • APRIL 23-25 WTM Latin America, São Paulo, Brazil www.wtmlatinamerica.com •

BUSINESS JET OF CHOICE Abu Dhabi Air Expo, which was hosted at Al Bateen Executive Airport, provided a platform for Qatar Airways’ business jet division, Qatar Executive, to showcase its new Bombadier Global 5000 aircraft. At the event, which took place from February 25-27, 2014, Qatar Executive granted visitors an exclusive peek at the jet’s spacious interior. According to CEO, Qatar Airways, Akbar Al Baker, Global 5000 is the business jet of choice for the Middle East’s travelling elite, who want to travel in the utmost comfort and in the shortest amount of time. “Knowing that the business aviation sector in the Middle East is continuing to show strong demand for private jet travel, the Abu Dhabi Air Expo is a great opportunity to present Qatar Executive’s top-end service for individual and flexible air travel to our clients in the region,” he added.

MAY 2-3 WTM Africa, Cape Town, South Africa www.wtmafrica.com •

• •

TTG Middle East & North Africa will be available at these shows ttgmena luxury will be available at these shows

boosting capacity.

home to 4,400m2 of events space, including two adjoining ballrooms, 11

SUCCESSFUL SEVENTH EDITION

All meeting venues are equipped with stateof-the-art technology

PIONEERING SUSTAINABILITY

Salvador, a country that has made positive strides in tourism through air connectivity that today allows us to connect more directly with the major cities of Latin America.”

meeting rooms and three

The Ministry of Tourism El Salvador

boardrooms, matched with

he seventh edition

officially handed the event over to Denver,

Marina Bay Sands has announced that it has

a fully equipped 24-hour

of Routes America

the host destination for the eighth Routes

become the first MICE facility in South East

business centre. All meeting

was recently held in

Americas event. Building on the success of

Asia to obtain the ISO 20121 Sustainable Events

and conference venues offer

San Salvador, El Salvador

this year’s event, the route development

Management System certification; a testament

a contemporary design and

and welcomed a record 487

forum for the entire Americas region,

to Marina Bay Sands’ long-term commitment to

are equipped with WiFi and

delegates.

which now incorporates Network USA, is

environmental protection and sustainable event

due to take place from February 1-3, 2015

planning.

state-of-the-art audio and visual technology. The property is located

The networking event united leading airports, airlines,

hosted by Denver International Airport

tourism authorities, policy-

supported by Visit Denver.

just 10 minutes from Dubai’s

makers and a plethora of

International Airport five

aviation stakeholders in a bid

minutes from the Dubai

to develop new air services to,

World Trade Centre and 45

from and within the Americas.

minutes from Al Maktoum

Commenting prior to the

NEWS FLASH

LARGEST KSA EVENT TO DATE

Routes Silk Road, the route

ASAS Exhibitions, organiser of the annual Riyadh

International Airport. It also

event was Minister of Tourism,

development forum that connects CIS,

Travel Fair, has confirmed that the 2014 edition of

excels in sufficient parking

El Salvador, Jose Napoleon

Central and Eastern Europe, Middle

KSA’s largest travel and tourism exhibition will be the

space for up to 1,353 cars.

Duarte Duran who remarked:

East and Asia, has announced that

biggest to date, with a robust increase of 18 per cent in

Additionally, a pedestrian

“We are delighted to host the

United Airports of Georgia has been

the number of exhibitors compared to that held in 2013.

fly-bridge connects the hotel

2014 edition of Routes Americas

officially appointed as the host of the

Now in its sixth year, Riyadh Travel Fair is set to take

with The World Trade Centre

and we're ready to host the

upcoming event which will take place

place from April 15-18 at Four Seasons Hotel Riyadh and

complex.

entire industry in our beloved El

on July 6-8, 2014.

will welcome first time participation from tourism bodies

4 March MICE 2014

including Qatar, Mauritius, Sri Lanka and the Maldives. ttgmena.com


NEWS

TOP CALIBRE LINE-UP REVEALED EIBTM has confirmed a line-up of major industry stakeholders for the 2014 show, which is set to take place from November 18-20 in Fira Gran Via, Barcelona. Exhibitors who have already signed up to attend include: Austrian National Tourist Office, Tourism Ireland,

HOTEL CHECK

HAWTHORN SUITES BY WYNDHAM, By Natalie Hami DUBAI

Netherlands Board of Tourism & Conventions, Ministry of Culture and Tourism – Turkey, and many more. The positive response in the number of exhibitors is said to be a reflection of the volume of quality one-to-one appointments totalling over 65,089, which were prescheduled in advance of the event between exhibitors and

LAUNCHING A NEW LOUNGE CONCEPT

hosted buyers.

After several hours of

and bright interior, which

travelling, arriving at this

included a living room with

Turkish Airlines has

Located in the departure

Dubai property was a most

a large flat screen TV. The

enhanced its services

area of Ataturk Airport,

welcome experience. As a

bathroom also included

offered with a 40 per

Istanbul, the expanded

business traveller, one of

both a bath tub and

cent expansion and

lounge adds a new floor

my most important needs

shower.

design refurbishment of

to the existing space,

its departure lounge at

connected by a staircase

Istanbul Ataturk Airport.

integrated into a

was fully taken care of

A must for any business

before I was even shown to

trip, a hearty breakfast

my room; the provision of

is available at Hawthorn

fast WiFi.

Suites, with a spread

Lounge Istanbul has

The extension creates

offering fruit, pastries,

added 2,400m to its

additional space and also

cereal and much more.

On being led to my room, I was met with a spacious

Turkish Airlines 2

existing 3,500m , to

increases the capacity of

meet the needs of grow-

the lounge to hold over

ing passenger numbers.

1,000 guests.

2

VIEW THE FULL REVIEW ONLINE

EIBTM 2013 saw visitor attendance rise 7.7 per cent

Q&A

AMERICAN PIONEERS

TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.

Highlighting the trends shaping the Americas Incentives Business Travel & Meetings Expo (AIBTM), exhibition director, AIBTM, Michael Lyons provides Naomi Leach with an exclusive show preview In terms of the show, we are set to roll out our newly branded education programme - AIBTM Knowledge. Knowledge is one of our core brand values and according to our research it is one of the key reasons for attendance at AIBTM. We will also be pioneering a number of specialty show floor features including the Refresh Zone and the Innova-

golden sphere.

FLASH BACK

...TO 1996

DID YOU KNOW ...in May 1996, Cyprus welcomed its first theme park, namely Waterworld, on the outskirts of Ayia Napa.

Y E 18 AR S

tion Zone. TTG: Can you provide an insight on trends TTG: How has AIBTM evolved in 2014? How does this show differ from the 2013 event?

currently shaping the industry? Post-show research conducted following AIBTM 2013 has identified a clear demand expressed by US hosted buyers

A DISTINCTIVE SAUDI VENUE

The show will take on a different feel this year as

attending, for a greater North African and Middle Eastern

In the midst of a constantly developing Saudi economical

a result of the rotation of AIBTM between Chicago

exhibitor presence at AIBTM 2014. The evaluation found

hub, Mövenpick Hotel & Resort Yanbu is set in a

and Orlando. New destinations mean new opportu-

that nearly one-third of AIBTM buyers specifically selected

distinctive location in The Royal Commission area and

nities. We are very excited about being in Orlando

Middle East and North Africa as a key region of interest

serves as a leading five-star venue in the region for

this year, as it is one of the country’s leading meet-

for placing outbound business and 60 per cent of buyers

meetings and events.

ings destinations, with the award-winning facility of

identified that they went on to place orders in excess of

Orange County Convention Center (OCCC). There

$600,000 as a direct result of their participation at

new ladies health club with development plans for the

are also some 116,000 hotel rooms available in

the show.

banquet hall in the pipeline and soon set to begin, the hotel’s existing six conference rooms equipped with

Orlando, which is home to countless entertainment attractions, providing the perfect platform to host major international exhibitors.

Having recently commenced construction on the

View the full interview online

March MICE 2014

cutting-edge audio visual technology and state-of-the-art communication facilities, are also offered to meet any MICE requirements.

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5


NEWS

HEIGHTENED CONNECTIVITY

Q&A

Injecting confidence and bringing new markets into the country, vice president, commerce, EgyptAir Airlines Company, Sherif Elmaghloub exclusively shares with Naomi Leach, the company’s expectations for 2014 TTG: Regarding the year ahead, which elements

TTG: How are you creatively working to

of your business are you most optimistic about?

overcome the challenges faced by the Egyptian tourism industry?

This year is expected to be a fairly remarkable year, which is derived from our dedicated plan for expanding the integrated network using a fleet comprising 81 aircraft. We are keen on facilitating customer access via Internet, mobile services and social media channels, where a number of mobile applications are available for iPhone, Blackberry and Android smart phones, Windows 8 application, in addition to a new mobile website that enables customers to book and purchase their tickets on the go, anywhere in the world. Currently, our customers can make use of EgyptAir Applications or EgyptAir mobile portal for check-in, flight booking, flight status information and more.

FLASH BACK ...TO 2004

DID YOU KNOW ... Arabian Travel Market 2004 hosted some 1,400 exhibitors from 55 countries and welcomed 8,600 trade visitors.

18 YEA RS

RUSSIA COMES INTO THE FORE The 21 edition of Russia’s largest B2B international travel st

and tourism exhibition, Moscow International Exhibition

TTG: Do you have any plans to focus on new feeder markets?

During the next few months, EgyptAir plans to launch a new route via its Cairo hub to Jakarta, aiming at increasing our presence in the African and Asian continents respectively. In February, EgyptAir added two flights from Luxor Airport to Paris and London and there are many more start-ups to be announced. EgyptAir is now reaching more than 80 domestic and international destinations, and is codesharing on 39 points; which all emphasise our ongoing commitment to serve emerging and popular markets, both in Africa and further ahead.

MEGA DEALS GENERATED

World Travel Market

– marking a 19 per cent

(WTM) 2013 is expected

increase on WTM 2012.

to generate a record

WTM 2012 generated

$3.7 billion in travel and

almost $3.2 billion in busi-

tourism industry deals,

ness deals, either on the

either through contracts

exhibition floor or in the

signed at the event or from

12 months that followed,

negotiations with WTM

representing a 12 per cent

Buyers’ Club members

increase on WTM 2011.

TWO NEW GLOBAL BRANDS Carlson Rezidor Hotel Group has announced the launch of two new hotel brands, namely Radisson Red and

OPPORTUNITIES ABOUND FOR KSA

Quorvus Collection. According to president, Carlson Rezidor, Trudy Rautio, the Radisson Red and Quorvus Collection are inspired by Vision 20/20; an evolution of the company’s Ambition 2015 growth strategy.

Travel & Tourism (MITT), will take place from March 19-22, 2014 at the Expocentre in Moscow.

Despite the instability occurring in the Middle East, EgyptAir launched five new services during 2013, to Manchester, Toronto, Harare, Al Gassim and Abidjan. EgyptAir ensures holding strong cooperative ties with various tourism entities throughout the globe, which was reflected in the participation during January and February 2014 in the International Tourism Exchange (BIT) in Italy, EMITT in Turkey and FITUR in Spain; which all represent significant opportunities for tourism professionals across the globe to meet and deliberate the latest aviation trends that are the key elements of the travel industry’s competitiveness and business strategies.

The Arabian Travel Market (ATM) roadshow arrived

“Vision 20/20 aspires to elevate the guest experience

in Riyadh to conduct a presentation at the Saudi

with innovations in technology, guest service and beyond.

the international area growing by more than 1,000m2

Commission for Tourism & Antiquities. Reed Travel

These two brand concepts will illustrate that perfectly.

this year.

Exhibitions executives delivered a workshop ahead of

This is a distinct opportunity for Carlson Rezidor to

the 2014 event, bringing together industry figures in

introduce new experiences, as well as exciting and

dia, Cape Verde, Iceland, Laos and Timor Leste are to exhibit

KSA to discuss marketing opportunities and investigate

relevant services, that uniquely differentiate our brands.

with national stands, joining 190 other countries and destina-

how to display their products to ATM’s trade visitors.

Quorvus Collection and Radisson Red are the first

It is expected to be the largest MITT exhibition ever, with

Tourism boards from Algeria, Bangladesh, Brazil, Cambo-

manifestations of that vision,” she commented.

tions, represented by over 3,000 exhibiting companies.

6 March MICE 2014

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NEWS

STEPPING INTO EGYPT Starwood Hotels & Resorts Worldwide has announced that it is to launch the Westin brand in Egypt with the opening of The Westin Cairo Golf Resort & Spa Katameya Dunes Cairo early next year. The property is to offer 127 guest rooms and one presidential suite, all featuring the latest technology as well as signature Westin in-room amenities. Four key F&B outlets will include an all-day dining restaurant, a café, a bar and a lounge. “Westin is enjoying phenomenal global growth due to the success of its distinctive wellness positioning,

No longer the preserve of the wealthy, today everybody has the right to travel. Travel is not just a need. It is a human right. Social, economic and environmental sustainability is very important. We have to meet the needs of tourists while protecting our capital; our national and cultural heritage for generations to come. Without a national policy, tourism cannot progress. Tourism is the oil that never runs out. Secretary-General, UNWTO, Taleb Rifai in his keynote speech at the Tourism in Tomorrow’s World conference in Qatar

FLASH BACK ...TO 1996

DID YOU KNOW ... in May 1996, newcomer Qatar Airways announced that it carried 124,000 passengers in its first year of operation.

Y E 18 AR S

innovative products and brand-led programmes, and

We are excited to debut the brand in Cairo next year.

EMBRACING NEW QATAR PROPERTY Warwick International Hotels (WIH) and Al

in Qatar. According to general

Madaen Group have

manager, Al Madaen

we are excited to debut the brand in Cairo next year,”

recently signed a brand

Group, Ehab Selim, the first

commented president – Europe, Africa and Middle

new management

phase of Warwick Doha

East, Starwood Hotels & Resorts, Michael Wale.

contract, whereby, they

Hotel is to begin operating

will manage and operate

this year, comprising of 164

the first WIH-branded hotel

rooms and suites.

Set within a residential community, the resort will be located 20 minutes from Cairo International Airport.

March MICE 2014

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7


DESTINATION ABU DHABI & AL AIN

PROSPEROUS MOMENTUM Having successfully hosted a plethora of events in 2013, Abu Dhabi and Al Ain have remained in the global MICE tourism spotlight. Stefanie Saghbini investigates how the two are anticipating yet another recordbreaking year

ollowing a stellar year in 2013 and with the entry

through greater stakeholder engagement and with the

of new initiatives coming into play, Abu Dhabi has

solid support of a growing and highly pro-active stake-

managed to retain its status as one of the world’s

holder base,” he told TTG.

100 busiest MICE destinations; a position which it

Also highlighting the efforts made by TCA Abu Dhabi

justifiably earned on International Congress and Conven-

and its key partners was managing director, Rosewood

tion Association’s (ICCA) 2012 global city rankings.

Abu Dhabi, Luigi Romaniello, who informed TTG that

Thus in its bid to improve the emirate’s events sector

these collaborative efforts are reaping successful results

and overall world ratings under the global business tour-

in bringing in various international events as well as

ism umbrella, Abu Dhabi Tourism & Culture Authority

large important conferences.

(TCA Abu Dhabi) launched the Abu Dhabi Conventions

“These events such as Formula 1 (F1) and Sea Trade

Bureau (ADCB) as well as the Bureau’s website in 2013,

bring people from around the world to Abu Dhabi, to

with the aim of securing a spot among the world’s top

enjoy the wonders the destination and its hotels have to

50 destinations within the next five years, according to

offer. Abu Dhabi F1, for example, has become a landmark

chief operating officer, One to One Hotels & Resorts,

in the F1 calendar and every year we see more and more

Philippe Harb.

efforts to make the event better than the previous year,

“Last year’s excellent performance was achieved

8 March MICE 2014

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and the same goes for the Volvo Ocean Race stopover in


DESTINATION ABU DHABI & AL AIN

news

Abu Dhabi,” Romaniello elaborated.

RECORD YEAR FOR ABU DHABI

Cluster director of sales and marketing, Al Diar Hotels, Fadi Ibrahim shared similar views on the promising international market for Abu Dhabi’s events sector, having underlined World Future Summit, World Tourism Council, Abu Dhabi Film Festival, Volvo Ocean Race and Aerobatic Show as some of the many events which concluded with thriving results. He further shed light on the fruitful outcome from the 16th edition of Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC). “In 2013, ADIPEC remained among the top three oil

Last year’s excellent performance was achieved through greater stakeholder engagement.

and gas events in the world, with a record of more than 54,000 visitors during the event. This is just one of the major events that put Abu Dhabi as one of the world

growing tourism influence.” Meanwhile, Starwood Hotels & Resorts has just inked

class events destinations in the world,” Ibraham ex-

an agreement to unveil the 100th Aloft property world-

plained to TTG.

wide, set to become an integral part of Al Ain when it

Worldwide marketing director, Jannah Hotels & Re-

opens its doors in 2016. Its location within the city’s

sorts, Eastern Mangroves Suites By Jannah, Kathrin

500,000m2 mixed-use development surrounding the

Reinthaler also shared her admiration for the relentless

iconic 25,000-seat Hazza Bin Zayed Stadium, poised to

endeavours being made by the authorities and its part-

be the most advanced sporting arena in the Middle East,

ners to polish the emirate’s offerings for the events visi-

will place it among family entertainment, retail shops

tor. “The achievements in the previous years have been

and dining outlets, to name a few.

tremendous and certainly something Abu Dhabi and Al

President, Starwood Hotels & Resorts - Europe, Africa

Ain and all its involved players can be proud of,” she ex-

and Middle East, Michael Wale commented on the expan-

clusively told TTG.

sion: “Due to phenomenal demand in markets worldwide,

Wth a 10 per cent year-on-year increase in added hotel rooms throughout 2013, Abu Dhabi ended the year with 26,000 units marking its best year yet in terms of guest arrivals, guest nights, length-of-stay and revenues. Figures recently released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) illustrate that 2,806,283 guests checked into the emirate’s 150 hotels and hotel apartments in 2013, triggering an 18 per cent increase on 2012 and beating TCA Abu Dhabi’s annual target of 2.5 million guests. This, in turn, delivered close to 8.8 million guest nights, equivalent to a 26 per cent uplift on 2012, with total revenue climbing 18 per cent to $1.5 billion, average length-of-stay edging up seven per cent to 3.13 nights, occupancy rising nine per cent to 71 per cent, and room revenue rising 21 per cent to $772.64 million.

Aloft is on track to open its 100th hotel within the next

DRIVING FORCE

year, and we see huge potential for this stylish brand to grow in the UAE and throughout the Middle East.” To keep up this momentum, Abu Dhabi’s growing hos-

FOCUSED PROMOTION

Evidently, a large amount of strategic actions are being

pitality sector is marching head on to thrust the emirate

productively executed by the destination to lure in even

into the limelight as a leading global MICE destination,

ith an aim to boost awareness of the tourism

more events to the region.

through essential platforms such as the upcoming Gulf

offering in Al Ain and the Eastern Region

Incentives, Business Travel & Meetings (GIBTM) event,

both locally, regionally and internationally,

One such example is TCA Abu Dhabi’s decision to establish an industry development committee specifically for the emirate’s heritage heartland – Al Ain. “We have a

taking place from March 24 - 26, 2014. “We are returning this year to GIBTM which is a must

Abu Dhabi Tourism & Culture Authority has established an industry development committee

task before us to boost awareness of the tourism offer-

attend show for Royal Rose because the leading indus-

ing in Al Ain and the Eastern Region both locally, region-

try suppliers are attending this event,” said general

ally and internationally,” said acting executive director,

manager, Royal Rose, Gianni Malerba, who described

18 public and private sector organisations, includes

tourism sector, TCA Abu Dhabi, Sultan Al Dhaheri.

the event as an excellent platform for the property to

representatives of hotels, attractions, shopping malls,

showcase what it can offer both inbound and outbound

Al Ain Municipality and the Department of Transport, to

business in the region.

name a few.

“The region will see between 650 to 800 new hotel rooms come on-line in the next 18 months and there is a pressing business case to answer,” he further stated. Romaniello also ensured that tourism professionals

specifically for the emirate’s Oasis City. The committee, which is made up of members from

Some 312,000 guests checked into hotels and hotel

ACCESSIBILITY IS KEY

across the emirate are offering their ongoing support for

apartments in Al Ain and Abu Dhabi’s Eastern Region in 2013, noting a nine per cent rise on 2012. All-in-all,

these events in return. “Ultimately, these programmes

guest nights reached 640,957; a year-on-year increase

are beneficial to all of us, as we believe a part of the at-

Also gearing up for yet another year of success is Abu

tendees do come back either for leisure or for another

Dhabi International Airport, where a majority of 2013 ar-

conference,” he continued.

rivals came from Bangkok, Jeddah, Doha, Manila and Lon-

of 65 per cent, up nine per cent on 2012 which, in turn,

don Heathrow, according to Abu Dhabi Airports’ reports.

brought in revenue performance of $92.8 million, up 14

General manager, City Seasons Al Hamra Abu Dhabi, Dylan Aniff concurred: “We are channelling our efforts in

Thus, to accommodate increased footfall, the emirate’s

having onboard as many of TCA Abu Dhabi’s studied 3.1

airport is expanding with the construction of the Midfield

million hotel guest arrivals for 2014 uplifted by a 10 per

Terminal which is well underway.

cent year-on-year compounded growth.” Vice president of operations, Hilton Worldwide - Ara-

“Abu Dhabi International Airport’s passenger growth continues to display a positive trend for the international

bian Peninsula, Christian Grage, echoed these senti-

aviation industry,” commented chief operations officer,

ments: “As one of the first international hotel operators

Abu Dhabi Airports, Ahmad Al Haddabi. “The ongoing

in Abu Dhabi and with three hotels now dotted across

increase in passenger flow validates our strategy of ex-

the emirate, Hilton Worldwide has been a familiar and in-

pansion to meet demand from across the world,” he con-

tegral part of the structural and cultural development of

tinued, adding that the extension of the Midfield Terminal

the emirate of Abu Dhabi for more than 40 years.”

will offer additional world-class aviation infrastructure to

He continued: “Hilton Abu Dhabi, Hilton Al Ain and,

serve the emirate of Abu Dhabi by 2017.

more recently, Hilton Capital Grand Abu Dhabi are all playing a key role in supporting Abu Dhabi’s ongoing

The thriving success witnessed in 2013 across Abu

aspirations and, as the emirate continues to take shape,

Dhabi and Al Ain has surged forwards into 2014 with

the trio of hotels will play their part in encouraging

the destinations’ dedicated tourism experts well-pre-

business and leisure travellers attracted by the emirate’s

pared for another 12-month period of which to be proud.

March MICE 2014

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of 12 per cent. Meanwhile, the hotels notched up an occupancy rate

per cent year-on-year.

COMPLEMENTING AL AIN President, Rotana, Omer Kaddouri, updated TTG on the group’s Al Ain expansion: “We have just announced the opening of our second five-star hotel in Al Ain; the new 254-room Hili Rayhaan by Rotana which has been specially developed to complement the ambience of the UAE’s picturesque Garden City, with its design, décor and amenities aimed at promoting the most relaxing of stays.”

9


DESTINATION ABU DHABI & AL AIN SHOWCASING EVENT EXCELLENCE CHIEF OPERATING OFFICER, ONE TO ONE HOTELS & RESORTS, PHILIPPE HARB SHARED ABU DHABI'S UNIQUE APPEAL

GENERAL MANAGER, YAS ISLAND ROTANA & CENTRO YAS ISLAND, ABU DHABI, MARK DEERE PRAISED THE DESTINATION’S STRENGTHENING EVENTS INFRASTRUCTURE

Operating in Abu Dhabi is already a competitive advantage, since the capital was voted among the 100 busiest MICE destinations in the International Congress and Convention Association’s rankings. Last year, the total number of events hosted at Abu Dhabi National Exhibition Centre alone grew to 360 from 232 the previous year, a 55 per cent increase. In addition, 17 conferences were held that attracted almost 25,000 participants and 111 special events and meetings.

10 March MICE 2014

The increasing attractions in the city as well as the activities available specifically on the island including Ferrari World, Yas Waterworld, Yas Marina Circuit, Yas Beach, a Marina and a world-class golf course at Yas Links, all complement the excellent meeting facilities that the hotels here have to offer.

ENTHUSING ABOUT ABU DHABI’S ROBUST 2013 EVENTS CALENDAR TO TTG, WAS GENERAL MANAGER, CENTRO CAPITAL CENTRE, DOMINIQUE HEBERT

It is fair to say that 2013 was one of the best years for Abu Dhabi and the various events did not stop all year long which resulted in great numbers that was reflected in the numbers of guests entering the city, checking-in to hotels and attending events and exhibitions.

GENERAL MANAGER, MONTE-CARLO BEACH CLUB, SAADIYAT, BILL LOVEDAY GLORIFIED THE EMIRATE’S ELEVATING DISTINCTION ON THE GLOBAL EVENTS MAP

With more and more new hotels opening in the emirate, Abu Dhabi is carving a reputation for itself as a leading MICE destination in the Gulf, with fivestar, state-of-the-art properties and famous Arabian hospitality to match. Conference organisers are now looking beyond tired convention centres or exhibition halls, towards new and exciting locations with a USP to host events.

ENHANCED CORPORATE EXPERIENCE Following the completion of its multi-million dollar extension, which included a new wing comprising 144 deluxe rooms and suites, the five-star Al Raha Beach Hotel now offers 278 rooms and suites and provides exclusive services to the corporate market. Located approximately 10 minutes from Abu Dhabi National Exhibition Centre, the Formula 1 (F1) racetrack, ttgmena.com

Ferrari theme park and a retail mall, the hotel is set to become an ideal choice for corporate travellers. Boasting a range of meeting rooms, banquet halls and conference facilities, which include tailor-made offerings for corporate clients, the hotel is also home to the Abu Dhabi Grand Ballroom which can accommodate up to 800 people.


INTERVIEW TTG: How will this year’s GIBTM differ from last

TTG: How are MENA destinations differentiating

year’s? Are there any new key buyers/suppliers

themselves on the global platform for MICE tourism?

attending? If so, from which markets? MENA destinations are reinventing themselves, one This year is the eighth edition of the Gulf Incentive,

example being the ‘Dry MICE’ market. With the demand

Business Travel and Meetings Exhibition (GIBTM) where

for Shariah-compliant hospitality on the rise from Islamic

over 8,500 pre-scheduled appointments will take place

companies, the market is readily adapting. Dry MICE does

between exhibitors and regional and international hosted

not just focus on alcohol, but also halal foods, separate

buyers. We have 35 countries participating, with over

swimming pools for families and female guests and an

70 brand new exhibitors to the show including Korea,

appropriate dress code.

Uganda, Kazakhstan, Thailand and South Africa making

TTG: How do you anticipate MENA’s MICE sector will

their debut.

BURGEONING FRONTIER Exhibition manager, GIBTM, Lois Hall discusses the industry’s blossoming trends and the upcoming show’s highlights with Naomi Leach READ THE FULL INTERVIEW ONLINE

As a result of the increased demand, the European

evolve in the short term future?

pavilion is more than doubling its size (by 66 per cent), with so many new exhibitors joining, including Arsenal

With the UAE’s successful Expo 2020 bid, the MICE

Football Club as well as Aygum Turizam from Turkey.

industry is forecast to grow seven per cent. The MICE

This is the highest number of European companies

sector currently generates $653 million per annum for

and destinations ever showcased at the event. GIBTM

the UAE economy alone, which is to grow to $1.39 billion

is also welcoming the new African pavilion for the first

by 2020. GIBTM will focus on the hottest topics driving

time, helping the continent’s exhibitors reach out to the

the region’s MICE sector development and analysing

Middle Eastern market. Another new feature this year

the latest trends and buyer behaviours, in order to help

is the Business Travel @GIBTM day, which will feature

accelerate the growth of the MICE sector.

exhibitors in the Business Travel Zone; a dedicated

Meetings and incentives arrivals accounted for almost

Business Travel Knowledge programme and dedicated

50 per cent of all business arrivals in 2012 and new and

networking sessions plus the highly anticipated GIBTM

existing hotels across the country. Indeed, the region is

Official Networking Reception at Yas Marina Circuit.

now paying increased attention to its meetings product

Overall, there are up to 300 hosted buyers attending

and packaged group rates to capture additional market

this year from 35 countries, all of whom have sizeable

share. As demand for meetings space in hotels continues

business to place in the region.

to grow, venues are becoming increasingly creative.

March MICE 2014

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11


UPDATE BAHRAIN

INTRINSIC BRILLIANCE

a challenge in destinations such as Dubai, which enjoy year-around high occupancies.” With Gulf Air operating a schedule of high frequency flights from KSA, acting chief commercial officer, Gulf Air, Ahmed Janahi exclusively told TTG: “The MICE industry in Bahrain is fast developing as a reflection of Bahrain’s growth and business friendliness. Gulf Air works closely with many entities in the Kingdom to support the needs of the MICE traveller from The Ministry of Culture to the many hotels and resorts within the

Vivid and multi-faceted Bahrain has a rich history of hospitality. Polishing this gem to exude a vibrant hue of welcome, the MICE industry is embracing regional and international markets. Naomi Leach investigates

Kingdom as well as the Bahrain Exhibition and Convention Authority. As Bahrain’s national carrier, the airline plays an important infrastructural role in supporting the emergent industry.” A number of industry stakeholders including those at Al Safir Hotel & Tower, Marriott Executive Apartments and Ramee Grand Hotel & Spa, reported KSA and the UAE as their top feeder markets while recognising the potential of the UK and European MICE markets. Suski elucidated: “Historically strong ties with neighbouring countries and Europe, UK for example, are strengths. We hope that Bahrain will capitalise on these assets and relationships even more and further increase MICE business to the country.” According to CEO, Bahrain Airports Company, Mohamed Yousif Al Binfalah, passenger traffic started picking up towards the end of 2013 and in early 2014. He said: “The outlook for 2014 remains positive and we anticipate a six per cent increase in passenger numbers by the end of the year with Gulf Air opening new routes coupled with increased flight frequency to Dubai’s Al Maktoum International Airport and Riyadh.”

EVENT DRIVEN SUCCESS With a prevailing mood of optimism settling over the island, there is an anticipation of growth in the MICE ahrain has long been recognised as a gateway to

events. With its growing economy, advanced infrastruc-

segment galvanised by the strengthening of Bahrain’s

the GCC, with its MICE segment benefitting from

ture, easy connectivity to countries around the world,

events calendar.

its accessible location, economic stability and

Bahrain continues to attract the attention of leisure and

reputation for welcoming business travellers.

business travellers alike.”

cent over the previous year. MICE travel is set to increase

Indeed a cosmopolitan, open quality has been credited as one of the key features which distinguishes Bahrain and magnetises other GCC markets.

Janahi asserted: “The number of major international events held in 2013 in the Kingdom increased by 20 per over the coming years.”

IDEAL LOCATION

Concurring, director of business development and

Capitalising on its close proximity to KSA, Bahrain is

strategy, The Gulf Hotel Bahrain, Zaher Kassir added:

Hotel Bahrain City Centre, Alexander Suski explained to

positioning itself as regional contender to attract MICE

“Many international MICE events and summits are al-

TTG: “Bahrain has a history spanning over 5,000 years

visitors. Marketing and ecommerce executive, Sofitel

ready outlined on Bahrain's 2014 calendar of events, as

Director of sales and marketing, Kempinski Grand & Ixir

and has welcomed visitors since ancient times. It is an

Bahrain Zallaq Thalassa Sea & Spa, Richard Hatfield

a base for a brilliant future of conference and events in

interesting location, defined by the cosmopolitan culture

noted: “Bahrain offers an excellent location with a direct

a country that embraces a great infrastructure capacity,

of its diverse population and the friendliness of the local

connection to KSA. The country is the perfect location to

logistics and friendly atmosphere for event organisers.”

citizens. A wonderfully calm and grounded alternative to

stop off for an international meeting and also provides

busier destinations in the GCC.”

the perfect meeting point for Saudi companies to do

eral manager, Golden Tulip, Abdul Rahim Al Sayed told

Acknowledging the impact of this busier calendar, gen-

business and meet with international companies. One

TTG they had witnessed that demand for meetings and

Ritz-Carlton Bahrain Hotel & Spa, Mark Neukomm en-

of the country's many strengths are its meetings and

conferences was boosting occupancy in hotels.

thused to TTG: “Bahrain is a unique destination located

events facilities which are luxurious and well managed.”

Reflecting a similar sentiment, general manager, The

in the heart of the Middle East. Along with a stable

Further highlighting the country's attributes, manag-

However recognising the industry-wide collaborative push which could elevate Bahrain's MICE status even

economic climate and competitive costs, you will find a

ing director, The Domain, Patrick De Groot told TTG:

further, stakeholders are keen to innovate and penetrate

highly business friendly culture that welcomes foreign

“Bahrain is the ideal gateway to Saudi’s Eastern Prov-

new markets. Suski stated: “Tradeshows and fairs are an

investment. One visit to our cosmopolitan destination

ince. With so many corporate companies right across

important part of destination marketing and develop-

will explain why people come to experience first-hand

the causeway, Bahrain has enormous potential for both

ment of countries and cities. We believe that Bahrain will

Bahrain's warm hospitality, innovation-driven growth,

business and leisure travellers. Being so close to Kuwait

become stronger and more present as from now, com-

welcoming accommodation, rugged beauty and charm.”

and the Eastern Province of KSA, Bahrain is an ideal

peting with Dubai, Abu Dhabi and other destinations.”

Neukomm further outlined: “Bahrain emerges as a

MICE destination especially for companies based there.

destination of choice for lifestyle, sports and cultural

Furthermore, it currently has the hotel room inventory

Overflowing with infrastructural strengths, Bahrain

events, conferences, exhibitions and other world class

available for MICE business, which is often perceived as

is in the midst of re-establishing itself as a welcoming alternative to traditional, regional MICE hubs.

12

March MICE 2014

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UPDATE BAHRAIN

news

INVESTMENT EXPECTED TO STIMULATE TOURISM The annual ATM roadshow recently

Tourism Council. This figure increased by

brought together key industry players,

around 13.2 per cent in 2013 and is expected

to discuss marketing opportunities to

to rise 4.9 per cent per annum over the next

showcase the Kingdom’s growing tourism

10 years to $952 million in 2023.

potential. After a year of steady growth,

Bahrain is keen to develop more hotels

IDENTIFYING OPPORTUNITIES Acting chief commercial officer, Gulf Air, Ahmed Janahi exclusively revealed to TTG the airline's upcoming developments and plans to expand to new destinations Over the last four months Gulf Air has been

Bahrain’s tourism industry is reportedly on

to increase its available room stock to over

transitioning from a successful restructuring to

the brink of an upturn, with government

12,000 rooms by 2015, after Shaikh Khalid

a period of growth and development. During this

plans to invest heavily into travel and

revealed hotel room bookings surpassed the

time the airline has launched five new routes and

tourism infrastructure.

10,000 mark in 2013, up from 9,000 rooms

increased frequency to nine existing destinations in

in 2012, an 11 per cent rise.

the GCC, Middle East and Asia. The launch of flights to

Acting Undersecretary of Tourism, Shaikh Khalid bin Hamood Al Khalifa has

Al Maktoum International Airport in Dubai, Mashhad

pedigree, and international

unveiled a dedicated policy to attract more

and Tehran in Iran, Thiruvananthapuram in India and

sporting and leisure

tourists as well as additional investment

Sialkot in Pakistan, meets the airline’s strategy to

attractions are key factors

into Bahrain’s travel industry.

ensure its core customer base is served effectively

in driving its growing

and efficiently.

tourism sector which has

Capital investment in Bahrain’s tourism sector reached approximately $522 million

Throughout 2014, Gulf Air will continue to identify

in 2012, according to the World Travel &

opportunities to strengthen its network. Currently a number of new destinations are being

sectors over the past few years. Events such as

potential codeshare opportunities and is open to

the Formula One Gulf Air

joining an alliance.

Bahrain Grand Prix help put

There is demand for meetings and conferences in Bahrain by different companies which is boosting the occupancy in the hotels. Also, the Ministry of Culture has a big role to promote Bahrain as a tourist destination by organising the Spring of Culture and Summer Festival, as Bahrain is the Capital of Culture.

We position ourselves as a small beautiful island filled with memories. We provide international standards, local hospitality. It fits MICE very well.” Director, business development & operations, Al Manzil Hospitality Group, Brian Joseph

Bahrain on the map as a must-visit destination.

CELEBRATING AN ACCOLADE

BAHRAIN PERSPECTIVES

Director of sales and marketing, Hani Hotels Bahrain, Zied Maghrebi

sport, leisure and family

Furthermore, Gulf Air is reviewing a number of

country's close proximity to Saudi Arabia, business

The industry is booming back in terms of the hospitality segments and increasing drastically the percentage of tourism.”

growth, particularly in the

studied across MENA, Eastern Europe and Asia.

Bahrain offers a unique tourism proposition. The

General manager, Golden Tulip Bahrain, Abdul Rahim Al Sayed

witnessed substantial

Crowne Plaza Bahrain recently received an award for their performance in 2013. The executive team of IHG including CEO – Asia, Middle East & Africa, Jan Smit, chief operating officer – India, Middle East and Africa, Pascal Gauvin; and vice president – KSA & Gulf, operations, Bander

The Ten Club award represents hotels that received

Harbi arrived in Bahrain to

top scores specifically related to guest experience,

congratulate CEO, Bahrain

service delivery and employee satisfaction. Crowne

Tourism Company, Abdul Nabi

Plaza Bahrain was also presented the 'The Most

Daylami and the Crowne Plaza

Committed Team of the Year 2013 for India, Middle

Bahrain management team.

East & Africa'.

OPEN TO THE FUTURE

General manager, Mercure Grand Hotel Seef, Yasser Bahaa

We as an industry

can have a beneficial input

need to unify

for short and longterm.

efforts and to

Bahrain is open to

come together as one, that’s

the future with its cosy

why we are planning to build

atmosphere and very friendly

a network between hotels to

Bahraini people which is

exchange our international

the base that can make

expertise with the Kingdom

any visitor enjoy his stay,

Authority, to come up with

whatever the purposes of

ideas outside the box, which

his visit.

14 March MICE 2014

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INTERVIEW

EXPANSIVE WELCOME CEO, Bahrain Airports Company, Mohamed Yousif Al Binfalah exclusively outlines to Naomi Leach, Bahrain International Airport's (BIA) modernisation programme and its ambitious plans for capturing new markets

TTG: What are the latest news and devel-

during the 2014 Bahrain International Air

of movement that cannot be found in the

opments and what are the reasons behind

Show, including a $18.4 million agreement

overwhelming mega airports.

these updates?

with Hill International to provide project

We also continually strive to improve the

management consultancy services for the

airport’s infrastructure and services. A

Increased flights from major international

Airport Modernisation Programme and a

phased development programme is already

airlines coupled with routes to new markets

$3.1 million agreement with Shenzhen CIMC

were the main pillar of growth for Bahrain

TianDa Airport Support LTD to replace

International Airport in 2013.

the existing passenger bridges at Bahrain

Today, the airport caters to 38 airlines flying to 51 destinations worldwide. Established over a land area totalling

International Airport with new state-of-theart Passenger Boarding Bridges. Short-term expectations for 2014 are

Long-term plans will focus on tapping into the new and unserved markets of Asia and the Far East.

in place to modernise the airport. The first phase, which includes an immediate enhancement work programme, is underway. The new Passenger Boarding Bridges will not only provide weather protection,

5.6km2, the airport, managed by Bahrain

looking promising. A six per cent growth in

Airport Company (BAC), is also run

passengers is forecasted this year. Long-

according to the highest international

term plans will focus on tapping into the

standards which ensures the delivery of

new and unserved markets of Asia and the

This is in addition to replacing the current

efficient, secure and comfortable travel

Far East.

flooring as well as adding safety features

terminal and aircrafts, but will also be designed to create a welcoming ambience.

for all airport users. An advanced Digital

experiences within friendly surroundings. To keep pace with the aviation sector's

comfort, and safe walkway between

Mobile Radio solution was also recently

TTG: Which are the key markets for BIA?

such as the Indian Subcontinent.

development project, known as Airport

The GCC markets comprise the top

TTG: What are the top priorities for

groups operating at the airport. The new

Modernisation Programme (AMP), to

outbound destinations for Bahrain

enhancing passengers' experiences?

technology will expand the capacity and

elevate the airport’s infrastructure and

International Airport. Meanwhile, we will

services. The first phase includes immediate

continue to work closely with our existing

Efficiency and convenience are among the

enhancement work and progress in this

airline partners to increase frequencies

top priorities. Processes are very efficient

stage is already underway. The second

and introduce new destinations. Such

and it is very easy to move in and out of

TTG: How would you best describe the

intermediate phase is set to modernise the

efforts have yielded favourable results – we

the terminal building. Once you arrive, it’s a

regional aviation sector at present?

existing terminal and expand its capacity,

witnessed an increase in flights from KLM,

matter of minutes at the immigration desk

while increasing its commercial offering.

Qatar Airways, Mihin Lanka, Air India and

and the baggage collection area before

We are very optimistic about the industry’s

When completed, it is expected to increase

flydubai. Our route development strategy

you can leave the airport. This has enabled

growth in the region in general and Bahrain

the airport’s capacity to 13.5 million

will also revolve around stimulating traffic

us to meet our promise of providing an

specifically. Reports indicate year-on-year

passengers a year.

from our catchment area (including KSA)

exceptional travel experience, especially

growth of more than 15 per cent in the

and focusing on closer underserved markets

for business travellers who look for ease

Middle East in 2013 (ACI, Oct 2013).

obtained to be used across the stakeholder

growth, BAC developed a three-tiered

A number of key agreements were signed

March MICE 2014

quality of the radio system used at the

ttgmena.com

airport and enhances operations efficiency.

15


ON LOCATION EUROPE iding upon a wave of optimism and continued expansion, Europe’s MICE segment is pegged to go from strength to strength for the upcoming year. According to Graeme Barnett, senior exhibition director, Reed Travel Exhibitions, EIBTM, there are a number of factors to support this sense of positivity within the industry. “Much of the cause for optimism in our industry has come as a result of the recovery of the corporate meetings sector. Over the past 12 months, there have been numerous indications that companies are increasingly loosening their purse-strings and boosting their spending on corporate events,” he explained. Barnett also expressed that undoubtedly the predicted improvement in the MICE segment

CONFIDENT LANDSCAPE

is linked to the progressive amelioration of the economy within Europe. “Signs of improved economic stability and increased meetings activity in the domestic corporate and international associations sectors have bolstered stronger confidence in the European market,” he commented. This sentiment was echoed by global managing director, Pacific World, Herve Joseph Antoine who stated: “To date, we have seen a positive trend within the MICE industry in 2014 and are predicting both an increase in outbound travel and a stable inbound travel to European destinations.” With this prevailing confidence in mind, TTG cast its net wide across Europe and spoke to a number of industry professionals to discover their

With a host of unrivalled MICE offerings, Europe, as a region, has continued not only to maintain its appeal through a difficult economic period, but has advanced and developed its strengths to maximum potential. Natalie Hami reports

plans for this growing segment, as well as how they are making headway in capturing the MENA market.

CALLING ALL MENA DELEGATES

the same period in 2012. Matešic described the region of

FAVOURABLE CONDITIONS

Kvarner as the Croatian MICE champion,

With the European MICE segment

due to it comprising 94 venues with

going full speed ahead in a spirit of

Conveying the sanguine mood pervading

a capacity of 14,000 seats, with the

determination, the industry’s key

Europe, TTG spoke exclusively to director,

Dubrovnik region being just a step

Madrid Convention Bureau, David Pérez Noack

behind, with 116 venues and Istria with

who revealed that out of every difficult and

78 venues.

challenging situation, emerges new opportunities.

With a MICE offering that

“We’re confident on a general visitors number

encompasses Croatia in its entirety, the

recovery, especially in the international market.

destination looks set to further expand

From the Madrid Convention Bureau, our aim

to accommodate more visitors.

is to have more and more big corporate events and congresses, like ESMO Congress 2014 in

Meanwhile, in more established

Croatia is constantly improving its offer and infrastructure.

markets such as France, the definition

convention bureaus are looking to attract the unique MENA market. Matešic, commenting on this aspect, told TTG: “We have good connections with Istanbul and Doha, which is relevant for clients coming from the Middle East and/ or North Africa.” She also emphasised that Croatia is working towards becoming a halal-friendly destination.

September (18,000 delegates), just to remain one

of growth is somewhat different; there

to the galvanising confidence in the

of the leading destinations of business tourism.”

is a healthy competition created by a

market: “Budgets are back online but

by managing director, GCB German

Buoyed by this swell of optimism, Croatia is

A similar sentiment was reflected

distinct aim to ensure repeat clientele

companies will still try and get good

Convention Bureau, Matthias Schultze.

year-by-year bolstering and consolidating its

while paying attention to the importance

value, so there will be competition.”

“Our partnership with the German

MICE facilities, whilst simultaneously drawing and

companies place on value for money

capitalising on a most scenic backdrop.

experiences.

Director, Croatian National Tourist Board, Meri

Indeed, according to managing

The significance of the MICE industry

National Tourist Board ensures we have

for the company was especially stressed

a strong approach to securing the MENA

by vice president sales and marketing

market and this approach is underpinned

Matešic told TTG: “As one of the fastest growing

director of business solutions,

– Europe, Mövenpick Hotels & Resorts,

by a robust public relations and marketing

meeting destinations, Croatia is constantly

Disneyland Paris, Eloi Courcoux

Herta Hieslmair, who explained that

campaign,” he told TTG.

improving its offer and infrastructure. Every

the company, which already has an

MICE business represents one of the

year new facilities are built or improved and each

80-90 per cent satisfaction rate, aims

key revenue contributors with a 23 per

With economic recovery underway, it

year we have more direct flights from major

constantly to improve its offering by

cent business mix. With a hopeful eye on

is only natural that the MICE segment

European hubs.” She futher noted that Croatia

ensuring that if something is not to a

2014, she said: “The first months of this

is following suit in full force. At the

has welcomed over 2200 meetings in Q4 of 2013,

client’s satisfaction, it is rectified and

year indicate a positive trend in MICE

same time, established and emerging

depicting a seven per cent growth compared to

relayed to the client, thus creating

business – expecting a five per cent

European MICE destinations are

repeat business. Courcoux also referred

growth for the year.”

turning their eye to MENA.

16 March MICE 2014

ttgmena.com


news

CULTURE FOCUSED DEVELOPMENTS

ON LOCATION EUROPE

GETTING AHEAD IN THE INDUSTRY

NEW FEATURES AWAIT VISITORS

Madrid Convention Bureau

Recoletos (prominently

Bolstering its meetings

1,008 people and for the

CEO, IMEX Group, Carina Bauer recently revealed

has exclusively announced

the Architecture, Design

offering to the maximum,

entire house, 2,400 people.

to TTG some of the upcoming surprises for IMEX,

to TTG its upcoming plans

and Urbanism Museum),”

Frankfurt Convention

The Kap Europa will be

taking place from May 20-22 in Frankfurt.

for the city.

said director, Madrid

Bureau is adding a number

Messe Frankfurt’s venue

Convention Bureau, David

of venues to its portfolio of

in the city’s central Europa

and exhibitors at IMEX Frankfurt this year including

Pérez Noack.

MICE options.

district.

Hong Kong, Azerbaijan and Royal Caribbean

“One of the main objectives in the city is to reinforce the cultural

Referring to MICE

Kap Europa, set to open

In addition, Stadthaus am

“There are plenty of interesting new destinations

Cruises plus new hotel groups.”

offering for our visitors;

facilities, he added: “The

this June, is to feature 14

Markt is set for a 2015-2016

as a result of this, the

City Council has made

function rooms, with the

opening. It will consist of a

introducing a new concierge service for hosted

Mayor announced a

a refurbishment of its

largest room being 973m2.

semi-levitating assembly

buyers, which is one of several new ideas being

few days ago that we

Municipal Conference

The maximum capacity of

hall for up to 150 guests,

introduced by the IMEX Group to help buyers get

can count on three new

Centre in Campo de las

the largest room will be for

along with other facilities.

the best business return possible from their time

museums in the axe Prado-

Naciones.”

She also announced that IMEX will be

at the show.

ADDING CAPACITY Director, Croatian National Tourist Board, Meri Matešic revealed to TTG how Croatia is constantly enhancing is MICE proposition. Matešic noted that construction has begun on a culturaltourist centre with a congress hall with a capacity to hold 500 participants. Additionally exhibition venues are planned for the autumn of 2014, set to finish by 2016. She noted: “The construction of three MICE centres, in Split, Opatija and Dubrovnik, is planned in the near future."

LUCRATIVE PROJECT FOR LIVERPOOL hotel will form part of ACC Liverpool, home to BT Convention Centre and Echo Arena. Mayor of Liverpool, Joe Anderson said: "Exhibition Centre Liverpool and the integrated hotel will help us become one of Europe’s leading destinations for large conferences, exhibitions and events. It’s great news for our city that despite the difficult economic climate, we continue to drive forward with delivering important regeneration schemes like this." orks are currently underway on a

The exhibition venue will be capable

world-class exhibition centre and

of hosting large conferences, trade and

hotel on Liverpool’s waterfront,

consumer exhibitions, concerts and sports

slated to open by the summer of 2015.

events on a national and international

The 8,100m , three-hall Exhibition Centre

scale. Plans for the facility include an

Liverpool and the 216-room ‘headquarters’

atrium, meeting rooms and much more.

2

NEWS FLASH Emirates Airlines recently signalled its

10,000 exhibitors from over 180 countries,

commitment to the European travel and

the world literally converges at ITB Berlin.

aviation market with its largest trade show

For Emirates, a global connector of people

presence outside of the airline’s Dubai

and places, the event is a perfect platform

base at ITB Berlin.

for us to demonstrate our product and

Executive vice president and chief

services and share ideas with new and

commercial officer, Emirates Airline,

existing trade partners, customers and

Thierry Antinori said: "With more than

industry stakeholders.”

March MICE 2014

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17


ANALYSIS TECHNOLOGY FOR MICE

INCREASED INTERACTIVITY Kuala Lumpur Convention Centre is in the midst of developing software to automate its speaker preparation room support system, according to general manager designate, Kuala Lumpur Convention Centre,

TESTIMONIAL

A TASTE OF THE FUTURE

Alan Pryor. “We are in the process of implementing our very own self-manage system which will encompass interactive touch screen kiosks located throughout the Centre to enable clients to easily obtain information on events

CEO, Suntec Singapore, Arun Madhok, exclusively shared with Naomi Leach the technological innovations set to redefine the MICE landscape

and happenings as well as information about their particular events, i.e. speakers, topics, timings,” Pryor commented. Also in the pipeline for the Centre is an interactive mobile app that will allow clients to

Trade Fair (Fitur) 2014 App generated more than 4,000 downloads, with some 3,800 active users from 33 countries consulting more than 8,000 content items published through the application relating to the Fitur. The purpose of this application, developed by the State Corporation for Tourism Innovation and Technology, was to enhance the experience of users who visited the trade fair, helping them to locate exhibiting companies and obtain up-to-date information regarding all of the events at

potential of mobile connectivity. We are al-

been indispensable to

ready experiencing some events enquiring

the MICE industry. While

about online ticketing and check-in systems

locate their whereabouts within the venue

some may think of technology

through mobile devices, for example, and

and serve as a path-finder and informative

as a means of replacing face-

are well able to provide the infrastructure

tool during the event.

to-face meetings, for the MICE

required to run such services.

DOWNLOADABLE CONTENT he International Tourism

echnology has always

SOCIAL MEDIA “Technology and social media play a big part in the experience of meetings and events today. In fact, the IBTM Industry Research for the Americas during the show, states that the expected rise in the use of technology features significantly in the research, with 76 per cent of planners predicting an increase in the use of new technology to shape event

industry technology is a tool to

Perhaps in the long term, venues may

help enhance meeting opportu-

find that there is demand for the display of

nities, to facilitate the running

more dynamic information about events.

of events for event organisers,

For example, delegates and visitors could

exhibitors and planners, as well

preview a booth on one side of the hall

as to broaden the scope and

while staying engaged at a very interesting

reach of their events.

demonstration on the other. Information

There is a clear demand for

could be pushed to mobile devices based

free, fast and robust Internet

on delegate profiles or location-based

connections therefore we

information.

provide enough bandwidth for 6,000 simultaneous users. Going forward, we are con-

One major trend in the MICE industry is the confex event, which combines elements of a conference and exhibition at the same

templating creating virtual

time. We have developed ultra-flexible

meet-up sessions also known

spaces that are controlled and automated

as ‘temporary social networks’

by our intelligent building management

where only delegates attend-

system.

ing specific events in Suntec

But by far the most significant tech-

Singapore can log in, chat, meet

nological update to Suntec Singapore’s

content and 73 per cent confirming that they

and exchange contacts for the

operations has been the Customer Portal.

use social media to communicate with at-

duration of the event. Once the

Event organisers can configure floor plans

tendees before and during the event,” noted

event is over, the network dis-

in 2D and 3D as well as select F&B options

exhibition director, AIBTM, Michael Lyons.

appears. Our ideal scenario in-

through the Customer Portal.

Fitur. Users were also able to cre-

volves corporate match-making

ate a personalised agenda.

sessions where business people

from across the globe to make changes

with similar business interests

whenever and wherever they wish. These

are paired up during their visit

changes are captured and relayed in real-

to Suntec Singapore.

time to our Experience Managers who act

PERSONALISED ENGAGEMENT “We have the backbone to cater to organisers who bring in their own international production

We’ve recently completed a $145 million modernisation programme that puts our Centre at the cutting edge of the MICE in-

and IT companies who set up these interactive

dustry. Our integrated network

environments for delegates attending these

of digital screens throughout

events. The key trend in the market is engage-

our Centre has tremendous

ment or ensuring the audience has the oppor-

potential for offering targeted

tunity to experience the product or services.

messaging and interactivity for

The new tech-aware audience is not just there

delegates. And we are home to

to listen; its expectations of learning are higher

the world’s largest high defini-

and much more personalised,” asserted senior

tion video wall.

director - international, China National Convention Center, Jenny Salsbury.

18 March MICE 2014

Mobile computing is already ubiquitous, and the MICE industry has yet to fully leverage the ttgmena.com

The Portal allows our event organisers

as a single point of contact for our clients.


SPOTLIGHT HONG KONG

NEWS IN BRIEF HARBOUR PLAZA 8 DEGREES revealed to TTG that its meeting and room offerings are tailormade for MICE groups, with packages that include corporate venues for the event, lunch, complimentary use of standard meeting equipment and free room upgrade. Sales communications, HONG KONG DISNEYLAND RESORT, Evelyn Chan informed TTG that its MICE incentive offerings help propel the park to new heights: “Nothing says ‘extra special’ to a MICE delegate than an event held in a theme park, which is an exclusive experience our resort is able to offer through our park buyout programme. Our buyout nights allow guests to have the park to themselves and enjoy the rides and attractions once the park has closed for the day.”

HONG KONG CONVENTION AND EXHIBITION CENTRE (HK CEC)

SPOTLIGHT

is enhancing delegates’ experience. Communications deputy manager, HK CEC, Gloria Fong explained: “The WiFi system was upgraded at the end of

HONG KONG

2013 for which we have increased the current number of users to 5,000 and installed additional access point for better reception.” Marketing communications manager, THE CHARTERHOUSE CAUSE-

WAY BAY HONG KONG, Peggy Wong described how the property is catering to smaller scale MICE groups: “Our hotel provides three meeting venues that serve small corporate meeting groups. I think there is a certain

Hong Kong’s stakeholders reveal to Panayiotis Markides how the destination ensures that MICE attendees are taken care of for an unsurpassable and bespoke MICE trip

marketing penetration niche to the underserved SMEs. In addition, our location, within five minutes’ drive to HK CEC, together with the hotel’s free scheduled shuttle bus services to the venue during the trade fair period has strongly attracted delegates to stay with us.” Director of public relations, THE RITZ-CARLTON, HONG KONG, Vivian Li reported the significance of the Middle Eastern market to Hong Kong, noting: “We are seeing steadfast growth from the Middle Eastern market.” Li also revealed the property’s strategies to bolster MICE sector growth: “We

ith an established foundation as a top corporate destination, Hong

offer bespoke packages based on the needs of each individual MICE group.

Kong is recognised as one of the global leaders in the MICE industry.

We also introduce some very exclusive experiential packages encompassing

Boasting a number of venues such as Hong Kong Convention and

private education tours or cooking classes with Michelin-star chefs.”

Exhibition Centre, Asia World-Expo and even its own Disney theme park, it is clear that the destination has honed its expertise in catering for the MICE

Director, MOMENTOUS ASIA TRAVEL AND EVENTS, Laurie Lau de-

industry attracting the GCC as its top new feeder market up 17.6 per cent year-on-

scribed Hong Kong’s ability to evolve with trends: “In the past, Hong Kong’s

year. As such, what is on offer for visiting and domestic delegates is of fundamental

available option for incentive activities and experiences was limited to shopping,

importance to various industry stakeholders as they endeavour to uphold Hong

but in recent years, Hong Kong’s offer for incentives have extended to activities

Kong’s lauded MICE status.

such as theme parties, cooking classes and festive celebrations, for example, the Chinese Lunar New Year & Mid-Autumn Festival. Momentous Asia has introduced and increased experiences for MICE groups coming to Hong Kong, for instance by introducing expert speakers to lecture at the particular historical site.”

Director of business development, marketing and branding, AsiaWorld-Expo Management, Monique Yeung tells TTG how Lantau provides some of the best Hong Kong has to offer

COMMENT

AsiaWorld-Expo features convenient access to neighbouring hotels and

China market, there are many more business op-

some of Hong Kong’s leading tourist attractions, making it easy to create

portunities for various industries in the region and

MICE events that blend business and leisure for an unforgettable, all-in-one

the world. These increases in trading activities will

experience on Lantau. In addition, AsiaWorld-Expo is going to promote

further fuel the development of MICE activities in

a two-day-one-night trip on Lantau. After joining the MICE events at the

the region. Together with a very strong trade net-

venue, delegates can then have their all-in-one travel experience at those

work supported by the Hong Kong Tourism Board

Lantau attractions, which encourages them to stay longer in Hong Kong or

and the Meetings & Exhibitions Hong Kong, Hong

even with their family. In recent years, the MICE sector in Hong Kong has

Kong is experiencing a phenomenal growth in its

been growing rapidly. In particular, with the opening up of the Mainland

MICE activities.

March MICE 2014

ttgmena.com

19


PEOPLE ON THE MOVE

by Marriott and Marriott Executive Apartments Doha City Center in Qatar has welcomed Carol Braganza as a PR and marketing executive, with expertise in branding amongst other skills. Braganza joins from her position at the Renaissance Mumbai Convention Centre Hotel and Lakeside Chalet - Marriott Executive Apartments Mumbai.

With two decades of experience in the hospitality industry, Salman Ansari joins Ramada Downtown, Dubai, as the new assistant director of sales, where he will take charge of strengthening business relationships with clients and stakeholders, as well as generating fresh leads for new accounts.

F&B MANAGER InterContinental Aqaba Resort has announced Tamer Abu Jerise as F&B manager. With more than a decade of hospitality industry experience under his belt, he has worked in several hotels in Jordan and the UK in the F&B department, where he learned many skills such as monitoring trends in the F&B industry.

SEBASTIAN NOHSE

JW MARRIOTT MARQUIS DUBAI

Renaissance Hotel, Courtyard

ASSISTANT DIRECTOR OF SALES

TAMER ABU JERISE

INTERCONTINENTAL AQABA RESORT

PR AND MARKETING EXECUTIVE

SALMAN ANSARI

RAMADA DOWNTOWN, DUBAI

RENAISSANCE HOTEL, COURTYARD BY MARRIOTT AND MARRIOTT EXECUTIVE APARTMENTS DOHA

CAROL BRAGANZA

DIRECTOR OF CULINARY Renowned for his ability to create authentic culinary experiences, Sebastian Nohse has been announced as the director of culinary at the JW Marriott Marquis Dubai, where he will support the hotel in its mission to be the leading F&B destination in the Middle East. In his new position, he is to lead a team of 280 chefs, manage 22 kitchens and operate an array of dining outlets.

If you have recently been promoted or appointed key staff, please visit our website...

Kamal Rijhwani has been promoted to assistant manager in-charge of sales and marketing, Radisson Blu Resort Sharjah. Boasting 15 years of experience in the hospitality industry, Rijhwani will be responsible for the strategic, commercial and day-to-day operational aspects of the property. He has worked in properties across India, Bulgaria, Tanzania and the UK.

JASON HUDSON

DIRECTOR OF OPERATIONS

ACCOUNT MANAGER

MAIJU VAANANEN

ACCOUNT MANAGER

Hospitality Management

Jason Hudson has been

Maiju Vaananen, a

Holdings has appointed

announced as a new

customer-orientated and

Abdullah Melhem as director

account manager for

detail-focused person, has

of operations, with 14 years

TTG MENA and its events department, to work on the company’s flagship Middle East Luxury Travel Show (MELTS). In his new position, Hudson, who is a British national, will be responsible for promoting and advancing the MELTS show in the UAE, Saudi Arabia, Kuwait, Lebanon and Jordan.

been selected as an account

of experience at Starwood Hotels & Resorts and 15 years with Hyatt Hotels & Resorts. Melhem has demonstrated his expertise in various senior positions, including during his last tenure at Starwood Hotels & Resorts, where he served as the area manager for Makkah and Madina.

20 March MICE 2014

TTG MENA

ASSISTANT MANAGER IN-CHARGE OF SALES AND MARKETING

ABDULLAH MELHEM

HOSPITALITY MANAGEMENT HOLDINGS

RADISSON BLU RESORT SHARJAH

KAMAL RIJHWANI

ttgmena.com

manager for TTG MENA’s events division, to focus on its MELTS brand. Originally from Finland, Vaananen previously worked in the field of IT sales. Vaananen will be working closely with MELTS exhibitors in Qatar, Oman, Turkey, Bahrain, Cyprus, Egypt, Iran and Iraq.


TATOS

SPECIAL AGENT... Latest news from CEO, Al-Thuraya Travel & Tours, Fadi Areish

We have recently expanded our offices in Dubai. Also, our main aim is always customer satisfaction, having mastered the art of quality assurance, our promise is to provide only the finest. We have just added more departures to our weekly tours for Jordan in different languages. Our current focus for 2014 is to further enhance our in-house technology to give agents the

best platforms for bookings, and to introduce innovative products, unseen in the market before, to attract more guests to our lovely country, whilst working closely with the community which we strongly believe in. Al-Thuraya Travel & Tours is already showing Jordan from a different perspective to guests through our luxury brand Think Jordan.

[ INDUSTRY SNAPSHOT ] Operation manager, Arabian Peninsula Travel & Tourism, Anwar Sabri Operation manager, Arabian Peninsula Travel & Tourism, Anwar Sabri commented to TTG on how the travel industry in the region has evolved in the last two decades. “The travel industry has changed dramatically as travellers have become more aware. For example, MENA travellers are now going to places such as Malaysia

and Singapore. They are also travelling more for medical reasons, as well as for weddings. This is a change that we are witnessing.” Sabri also noted the significance of social media and how it is now used to promote tourism, referring to the fact that Arabian Peninsula Travel & Tourism utilises both Facebook and Twitter.

18 S R A YE

Furthering ties with Europe n an effort to enhance Dubai’s popularity with European visitors, a new ruling by the UAE Ministry of Foreign Affairs has been announced, exempting citizens of 13 European member states from requiring a pre-entry visa to the UAE. The ruling comes into effect from March 22, 2014. Commenting from ITB 2014, Director General, Dubai Department of Tourism and Commerce Marketing, HE Helal Saeed Almarri said: “This is a very positive announcement from the UAE Ministry of Foreign Affairs and one which will have a significant impact on the attractiveness of Dubai as a destination for tourists from the 13 countries included in the exemption. The 13 countries that come under the new exemption are: Poland, Slovenia, Slovakia, Czech Republic, Lithuania, Hungary, Latvia, Estonia, Malta, Cyprus, Croatia, Romania and Bulgaria.

FLASH BACK

...TO 2006

DID YOU KNOW ... in December 2006, TTG spoke to luxury tour operator, Dnata Holidays which revealed it was set to introduce a new userfriendly website.

1 Y E A8 RS

March MICE 2014

ttgmena.com

21


PICTURE PERFECT

Qatar Airways and FC Barcelona take their partnership to the skies as the airline introduces the Spanish football club’s livery for the first time on a Boeing 777.

Al Maryah Island comes alive with fire-breathing dragons, costumed dancers, drummers and Kung Fu artists as part of Abu Dhabi’s largest Chinese New Year festivities.

Yas Marina plays host to the Dragon Boating Race and Festival on Yas Island, Abu Dhabi, bringing the community together with an action-packed day for the family.

Dubai Shopping Festival 2014 at Citywalk sees clectic artists entertain families and friends who attend the celebrations of the annual event.

Millennium & Copthorne Hotels Middle East & Africa promotes its newly acquired strategy,

Dubai-based Cuadro Gallery, in partnership with Fairmont Hotels & Resorts, welcomes conceptual artist Faig Ahmed to take part in the art@fairmont residency programme at Fairmont The Palm until May5,2014.

themed ‘The Road to Excellence’, at its recent Annual General Manager’s Meeting.

Picture perfect 22 March MICE 2014

Judge, MasterChef Australia, George Calombaris takes to the waters around Abu Dhabi’s Eastern Mangroves to discover more of the capital’s eco-system and sustainability efforts.

A visual tour of recent events in the region

ttgmena.com


SOCIAL HUB Media Voice

Our Team GENERAL MANAGER PUBLISHING & SALES Tony Fields TFields@ttgmena.com D: +357 24 803001

Massive social media response

GENERAL MANAGER EVENTS & COMMUNICATIONS Alexandra North ANorth@ttgmena.com D: +357 24 803071 MEDIA REPORTERS Naomi Leach Natalie Hami Panayiotis Markides Stefanie Saghbini DIGITAL CONTENT CREATOR Tatiana Tsierkezou CREATIVE DIRECTOR TTG MENA PUBLISHING Edward Beales DESIGNER Maggie Bdjian E-COMMERCE MANAGER Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008 E-COMMERCE EXECUTIVE Constantinos Voniatis SALES MANAGER Adrian Exley AExley@ttgmena.com D: +357 24 803004 ACCOUNT MANAGERS Helen Moss Hmoss@ttgmena.com D: +357 24 803074 Inna Armeanu IArmeanu@ttgmena.com D: +357 24 803013 Kyriacos Kyriacou KKyriacou@ttgmena.com D: +357 24 803014 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 INTERNATIONAL PARTNER MANAGER Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 OPERATIONS MANAGER Chris Christou CChristou@ttgmena.com D: +357 24 803003 CHIEF FINANCIAL OFFICER Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 ACCOUNTS EXECUTIVE Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 HEADQUARTERS Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com THAILAND REPRESENTATIVE Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 JAPAN REPRESENTATIVE Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG Balkans TTG China TTG Czech Republic TTG Hungary TTG Italia TTG India TTG Nordic TTG Poland TTG Russia TTG Media * For information on these publications, please contact us at: INFO@ttgmena.com

The enthusiasm with which the initiative has been received demonstrates the collective spirit of Dubai.

Since HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai launched the #MyDubai initiative on his Instagram and Twitter accounts, there has already been a huge response with over 250,000 posts on Instagram. The initiative looks to involve residents and visitors to create ‘the world’s first autobiography of a city’ by sharing significant moments in their lives using the hashtag #MyDubai. Director general, DTCM, HE Helal Saeed Almarri commented: “The diversity of images and stories that have already been told, reflects the hugely diverse population of over 200 nationalities in Dubai. The enthusiasm with which the initiative has been received demonstrates the collective spirit of Dubai.”

FLASH

BACK

...TO 2001

DID YOU KNOW

...in March 2001, TTG reported that travel industry stakeholders were discussing the possibility of suborbital flights and were set to embark on space tourism.

Y E 18 AR S

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DESTINATION TURKEY • UPDATE JORDAN • ON LOCATION SWITZERLAND • SPOTLIGHT SRI LANKA • AWARENESS CULTURAL TOURISM • ANALYSIS SPAS & WELLNESS

March MICE 2014

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