Middle East & North Africa
APRIL 2014
Analysis spas & wellness Spotlight Sri LANKA
Update JORDAN Tradition blends seamlessly with the digital era
On location Switzerland
On an upward spiral of growth
A RISING SUCCESS
The powerhouse that is Turkey, continues to reach new levels of prosperity
A focus on the GCC sector
Read online
New trends emerge for changing lifestyles
ISSUE 268
CONTENTS
POSITIVE HORIZON
> YOUR GUIDE 04
NEWS
07
DESTINATION TURKEY
10
H
UPDATE JORDAN
aving just completed my first sixmonth tenure here at TTG MENA, I have to say that, speaking on behalf
of the entire team, it has been an extremely busy and highly productive period.
12
As we set off on yet another unwavering,
ON LOCATION SWITZERLAND
adventurous quest into the second quarter to ultimately provide you with the best and
14 16
SPOTLIGHT SRI LANKA
most exclusive breaking news in the industry, we anticipate the exciting months ahead
ANALYSIS SPAS & WELLNESS
during which you will find us at ATM Dubai. We introduce to you this April issue with the latest in Turkey’s thriving successes;
19
AWARENESS CULTURAL TOURISM
Jordan and its focuses on the use of digital
A LETTER FROM...
approaches to convey it touristic messages; Switzerland as it sets its eye on the long-
20
stay traveller; Sri Lanka and its rapid rise
PEOPLE ON THE MOVE
into the global tourism spotlight; the fascinating sector of Cultural Tourism; and the
21
TATOs
ways in which Spas & Wellness enthusiasts can incorporate quick spa treatments into
22
their busy schedules.
PICTURE PERFECT
TOP STORY
Wishing you all a great month ahead!
Stefanie Saghbini Media Reporter
FIRST FORAY OUTSIDE THE UAE Millennium & Copthorne Hotels, Middle East & Africa (MEA), is forging ahead with its regional expansion, having unveiled its iconic property in Kurdistan, namely Grand Millennium Hotel Sulaimani. The opening of this hotel marks Millennium & Copthorne Hotels MEA’s third Grand Millennium in the Middle East region and the first outside the UAE. It is said to be the tallest standing structure in the city and features 253 rooms and suites.
PHENOMENAL FIGURES Dubai Airports has started
These figures are said
the year on a positive note
to have been bolstered by
WINNING RECOGNITION
with Dubai International
the seasonal rush of holi-
Ajman Tourism Development Department (ATDD) led an
having recorded over 6.4
daymakers into the emir-
official delegation to ITB Berlin recently with a number
million passengers in Jan-
ate, as well as the 30-day
of leading hospitality sector representatives to support
uary 2014 alone.
Dubai Shopping Festival.
efforts to promote the emirate as a unique tourist destina-
According to the report
GCC recorded the high-
issued by Dubai Airports,
est increase in passenger
exactly 6,400,706 people
traffic in January 2014,
ATDD, Yamina Aoucher, the organisation is constantly
crossed Dubai Internation-
which was up 180,982
aiming to upgrade and improve promotion and support
al’s terminals during the
passengers from January
mechanisms for the emirate’s hotel establishments. A
first month of the year,
2013, boosted mainly by
number of hospitality leaders in the emirate, including
illustrating a 15.1 per cent
double digit traffic growth
CEO, Hospitality Management Holdings, Laurent Voivenel,
rise in figures over Janu-
from Doha, Jeddah and Ri-
and general manager, Ramada Hotel and Suites Ajman,
ary 2013, during which
yadh, followed by Western
Iftikhar Hamdani, lauded the ITB Berlin as an ideal platform
5,559,760 passengers
European nations and the
to promote the up and coming emirate.
were recorded.
Indian Subcontinent.
tion in the UAE and the Gulf region. According to director, tourism licensing and standards,
2 April 2014
ttgmena.com
18 YEA RS
FLASH BACK
...TO 1998
Did you know ...in January 1998, Emirates Airline’s destination and leisure management department announced the opening of the first ecotourism resort in the UAE: Al Maha Desert Resort & Spa.
NEWS
REGIONAL COMMITMENT Qatar Airways has continued its aggressive regional expansion plans with the recent launch of two new routes, namely to Sharjah and Dubai World Central (DWC) Al Maktoum International Airport. The services are being operated on board an Airbus A320 aircraft with three daily flights to Sharjah and two flights per day to DWC.
The UAE is of key importance to the national carrier’s travel connections. “Over the years, we have focused upon the expansion of our route network, and the launches to Sharjah and DWC demonstrate our commitment to the United Arab Emirates,” commented CEO, Qatar Airways, Akbar Al Baker, who added that the UAE is of key importance to the national carrier’s travel connections and whose new services will offer travellers an even wider variety of options when seeking to reach their final destinations.
Exhibition Calendar
EXPANDING on PRESENCE
2014
APRIL 6-8 Routes Europe, Marseille, France www.routesonline.com •
NYX Hospitality Group has announced hotel openings in evolving markets including Bangladesh, China and Sri Lanka, as well as product
april 15-18 Riyadh Travel Fair, Riyadh, KSA www.riyadhtravel.net •
developments and innovations across the brand portfolio, set to consolidate the company’s reach in Asia and beyond.
APRIL 22-24 The Hotel Show Saudi Arabia, Jeddah, KSA www.thehotelshowsaudiarabia.com •
President, ONYX Hospitality Group, Peter Henley explained: “We are excited about celebrating this milestone year as we gear up to surpass our 40th hotel
APRIL 23-25 WTM Latin America, São Paulo, Brazil www.wtmlatinamerica.com •
opening. With the recent openings of Grand Pujian Residence in Shanghai, China and Amari Buriram United, in the north-east of Thailand, together with an additional
MAY 2-3 WTM Africa, Cape Town, South Africa www.wtmafrica.com •
six properties to open in 2014, our strong growth demonstrates our commitment to achieving our 2018 target to
MAY 4-5 Arabian Hotel Investment Conference, Dubai, UAE www.arabianconference.com •
become one of Asia’s leading hospitality groups.”
MAY 5-8 Arabian Travel Market, Dubai, UAE www.arabiantravelmarket.com • •
• •
TTG Middle East & North Africa will be available at these shows ttgmena luxury will be available at these shows
EMPOWERING RELATIONSHIPS
Our strong growth demonstrates our commitment to achieving our 2018 target to become one of Asia’s leading hospitality groups.
CAIRO WELCOMES NEW ROUTE
Routes, part of UBM Live,
the key factors of infrastruc-
Air Arabia has strengthened connectivity to Egypt with the
and World Tourism Or-
ture, air connectivity and
launch of non-stop services to Cairo, bringing the low-cost
ganization (UNWTO) have
visa facilitation within Africa,
carrier’s total number of operations to the capital city to three
reached an agreement to
a priority for both Routes
weekly flights.
work together to advance
and UNWTO.
This new service marks Air Arabia’s fourth destination in
The conference will also
Egypt and 90th worldwide, according to group CEO, Air Arabia,
matters which concern air
identify the key challenges
Adel Ali, who stated that this new route will benefit tourists as
connectivity and travel
and explore practical ways
well as Egyptians living in the UAE who wish to travel home.
facilitation.
to unlock the benefits and
the understanding of all
Both parties are set to collaborate on the development of programmes be-
opportunities of sustainable aviation growth. A range of aviation-based
REVAMPING ITS FEATURES
ginning with Routes Africa
companies wishing to con-
2014, scheduled to take
duct business to, from and
place on June 22-24 this
within the African region are
Travellers looking for a unique
year. This event will address
set to gather at the event.
car rental experience in popular US and European destinations will find that Hertz has enhanced 400 of its branches with value-added features ideally suited to the
Hertz has added Arabic-speaking staff at its London Heathrow and Munich Airport locations
Several European flagships are also being launched in key arrival cities such as Frankfurt Airport, downtown Paris and downtown London. Hertz has also added Arabicspeaking staff at its London Heath-
modern car rental customer. High-tech makeovers have been
Meanwhile, customers visit-
row and Munich Airport locations,
carried out across these branches
ing the US will be some of the
as a further service enhancement
which include ‘Recharge Zones’
first to experience new flagship
for its Middle Eastern customers,
for mobile phones and computer
locations, including those in San
reflecting the ever-growing invest-
devices and ‘Discovery Zones’,
Diego and Newark, each of which
ment for this important outbound
allowing customers to learn more
now showcase a Hertz Dream Car
market, as vice president, sales
about what is going on in their
such as the Ferrari California or
and marketing, Hertz International,
areas.
Porsche 911.
Elyes Mrad, explained.
4 April 2014
ttgmena.com
NEWS
A TOUCH OF HISTORY IN THE UAE CAPITAL City Seasons Hotels has unveiled the
French palace, the brand new property
soft opening of Bin Ham Group’s very
houses 355 rooms and suites; state-
first five-star property, Royal Rose Abu
of-the-art meeting rooms; a signature
Dhabi.
restaurant and dining outlets; a health
“The soft opening of Royal Rose marks another successful step toward
Non-stop dubaiboston links Emirates Airline has
have received a strong and
officially introduced its
positive response from
daily, non-stop service
travellers and our business
between Dubai and Boston,
customers – not only in
bolstering links between
the US, but also in our
the two major cities.
home market of the UAE,
“We are extremely
service spa.
our expansion plans in the country
General manager, Royal Rose Abu
and the region,” explained managing
Dhabi, Gianni Malerba said: “The hotel
director, City Seasons Hotels,
was built in pure royalty with walls
Mohammed Al Aamri.
overlaid in intricate gold-leaf designs,
Built to resemble a 17 century th
decorated with plush furnishings.”
and other major cities
upbeat about our new
Asia, Africa and the Middle
Boston service. From
East,” noted president,
the moment we first
Emirates Airline, Tim Clark.
announced plans to
club; swimming pool; along with a full
Boston is now the
connect Massachusetts
airline’s eighth destination
to our global network, we
in the US.
boosting tourism sector he Hotel Show Saudi Arabia, taking place from April 22-24, 2014, is set to focus on KSA’s evergrowing hospitality sector. According to recent estimates, it has been predicted that more than $8.9 billion will be invested in the country’s hospitality segment in the coming six years. “Saudi Arabia’s hotel industry is experiencing extraordinary growth, as the country is set to welcome nearly 16 million visitors by the end of the year,” noted director, dmg events, Christine Davidson. Over 150 exhibitors from 20 countries have confirmed event participation. Country pavilions to be represented at the show will include Egypt and China.
FLASH BACK
18 YEA RS
...TO 2006
Did you know ...in 2006 Rotana Hotels unveiled its new hotel brand, Centro; one which CEO, Rotana Hotels, Selim El Zyr said was expected to cater to the budget conscious executive.
April 2014
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5
NEWS
HOTEL CHECK
Reaching new heights
Exponential growth
Following unprecedented
Starwood Hotels & Resorts Worldwide
Oryx Rotana Hotel, Doha
occupancy rates for Tower
has announced from the Sheraton Ho-
1 during its inaugural year,
tels General Manager Summit in Seat-
the second tower of the
tle that its largest and most global
By Bernhard Senkerik
JW Marriott Marquis
brand is poised for record-breaking
Dubai has officially opened
growth over the next 12 months, with
offering an additional 294
35 new hotels expected to open.
On arriving in Doha after several
found delightfully big, light and airy
luxurious rooms, bringing
hours of travelling, I was most
with ample work space, which is
the total room count to
Hotels & Resorts’ properties are set
pleased to arrive at Oryx Rotana
always useful on a business trip.
1,098 in Q1 of 2014.
to open in China, widening Starwood
Hotel, Doha; a very clean, new,
For travellers who do not have
Nearly half of the new Sheraton
Once fully operational by
Hotels & Resorts’ lead as the largest
modern property. Other than these
time to enjoy the hotel’s many
the end of the year, Tower
upper-upscale global hotel operator in
key, essential attributes what
dining outlets such as Sky Lounge
2 will comprise of 804
Asia Pacific.
also struck me was the efficient
and Choices, the room service is
suites and rooms, bringing
and aesthetically attractive way
quick and provides a vast variety
the total available suites
powerhouse, the brand will also enter
in which the whole hotel was ar-
to choose from.
and rooms to 1,608.
numerous new markets including Sa-
ranged around an atrium.
Necessary for any business trip
Enhancing its reputation as a global
Commenting on the
moa, Tajikistan and Kazakhstan, and
is a nourishing breakfast which the
tower opening, hotel
seamless as well as speedy. I was
property excels in with a number
manager, JW Marriott
ports from Dubai Tourism
then shown to my room, which I
of dishes made fresh on site.
Marquis Dubai, Bill Keffer
and Commerce Marketing
phenomenal pace by leveraging its
said: “The second tower
(DTCM) predict that by
first-mover advantage in markets
opening has opened at an
2020, Dubai will receive
across the globe,” commented global
important time in Dubai’s
around 20 million visitors
brand leader, Sheraton Hotels & Re-
development; recent re-
per year.”
sorts, Hoyt Harper.
The check-in procedure was
TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.
Suitable for: Business / LEISURE
6 April 2014
return to Iraq. “Sheraton continues to grow at a
Central Dubai debut Sofitel Luxury Hotels
from The Dubai Mall and all
continues to grow its
major business as well as
portfolio in the Middle
other leisure destinations
East, as it prepares for the
the emirate has to offer.
opening of Sofitel Dubai Downtown on May 1, 2014. Sofitel Dubai Downtown is
General manager, Sofitel Dubai Downtown, Klaus Assmann said: “We are very
ideally located in the heart
proud to offer to the dis-
of the city, right on Sheikh
tinguished luxury traveller,
Zayed Road, across from
a piece of France in Dubai
Burj Khalifa. The hotel is
with the opening of Sofitel
just a few hundred metres
Dubai Downtown.”
Optimistic turnout at travel show he 2014 edition of ITB Berlin has
among exhibitors and visitors at this year’s
sent out positive signals for the in-
show was one of euphoria, which over the
ternational travel industry.
five-day period could be felt everywhere on
This year’s ITB Berlin reported a four per cent rise in trade visitors and an increase in
the Berlin Exhibition Grounds.” The ITB Berlin convention registered a
business volume, which Messe Berlin esti-
total of 22,000 attendees who took part
mates has reached $9.0 billion. The focus of
in around 200 lectures, discussions and
the travel trade fair was on travel bookings
workshops, higher than five per cent more
via smartphones and tablets and on sustain-
than in 2013. Social media and mobile travel
able practices in the travel industry.
services proved to be a major visitor at-
CEO, Messe Berlin, Christian Göke: “Never
traction, and over a two-day period, 2,000
before was there such an emphasis on inno-
events took place attended by 120 exhibi-
vation as at this year’s ITB Berlin. The mood
tors and bloggers from 25 countries.
ttgmena.com
DESTINATION TURKEY
Elevated ambitions With a tourism prowess that rises above and beyond visitors’ expectations, Turkey’s multitude of travel strengths continue to captivate international markets. Naomi Leach investigates how the industry plans to keep momentum high and the destination at its pinnacle of success
haracterised by its all-encompassing diversity of experiences and attractions, Turkey pos-
innate quality of Turkish people, is another big plus.” Marketing and revenue director, The Marmara Col-
ists to other destinations within the country. Sungur reported that an appreciation of Cappadocia’s history and geography
sesses an irresistible blend of old and new,
lection, Miriam Dinç agreed: “Turkey is multicultural,
is tempting travellers. At the same time, Ekiz stated that tours
where East encounters West. This undeniable
steeped in history, offers a wide variety of different cui-
beginning from Eastern Anatolia to Western coastal regions
touristic appeal has ensured that it is the sixth most vis-
sines; whatever sport you may be looking for, be it skiing,
are driving tourism to Izmir.
ited destination globally, attracting more than 30 million
sailing, paragliding, golfing – it’s available.”
tourists a year, in the UNWTO’s World Tourism Rankings.
Additionally, several industry stakeholders indicated
In a bid to illuminate how the destination plans to capi-
However, it is not leisure alone which is generating Turkey’s robust growth. Elucidating on its corporate credentials
that spa, wellness and geothermal tourism are areas of
and potential as a MICE powerhouse in both the capital and
talise on and further this seemingly endless wave of suc-
development for the destination. Marketing executive,
Istanbul, a number of stakeholders expressed a belief that
cess, TTG spoke to Turkey’s travel industry professionals.
Renaissance Izmir Hotel, Sinem Sidan Ekiz illustrated:
the MICE segment represents an area of expansion for the
“With the geothermal tourism potential, Turkey is among
destination.
the top seven countries in the world, ranking second in
DIVERSE APPEAL
Europe with its 1,300 thermal springs.” Concurring, director of sales and marketing, Avant-
Sales and marketing manager, Ramada Istanbul Asia, Tamer Civelek explained: “Besides traditional holidaymakers, Turkey’s other main feeder markets stem from the many
garde Collection, Özge Aztekin added: “History, culture
trade shows and professional conferences held in our major
“Turkey is not a newcomer amongst the top tourist desti-
and nature are the tourism strengths of Turkey. And the
cities - from boat shows to book fairs to art expos.”
nations. The country has the right ingredients to make it
dedicated, service approach constitutes the differentiat-
a must-see for the discerning traveller,” noted sales and
ing idea of all kinds of hospitality facilities in Turkey.”
marketing director, Sheraton Bursa Hotel & Aloft Bursa, Mark Muscat de Celis, clarifying the country’s draw. Indeed elucidating on the country’s universal appeal and tourism strengths, executive assistant manager,
Indeed, with an extensive portfolio from high-end
Istanbul, Figen Çaglar told TTG: “Istanbul, which is the largest city of Turkey, with its unique location amongst two
brands to boutique to budget hospitality offerings across
continents, Europe and Asia, is an ideal destination for large
the country, the needs of both leisure and business trav-
scale international conventions, fairs, incentives as well as for
ellers are accommodated in Turkey.
leisure trips.”
sales and marketing, Argos in Cappadocia, Esin Sungur enthused: “Turkey has a very unique geography and is a
Director of sales and marketing, Shangri-La Bosphorus,
And Dinç suggested: “The combined efforts of government
DRIVERS OF GROWTH
and industrial organisations have enabled the rise of invest-
real gem for tourism; it has four seasons, extends an ex-
ment in new areas resulting in construction of large con-
perience for all climates; you may come for the beaches,
vention and expo centres which boost convention tourism,
sea and sand, you may come for skiing, you may come
While culture and also the sea and sand elements of
for highlands or the Black Sea. And there is so much
Turkey undoubtedly set it apart, a number of attributes
Also anticipating MICE as a future area for growth, direc-
culture and history in every region. Hospitality, being the
outside of Istanbul and Ankara are starting to draw tour-
tor of sales and marketing, JW Marriott Hotel Ankara, Levent
April 2014
ttgmena.com
particularly in the country’s largest city, Istanbul.”
7
DESTINATION TURKEY
news
Cengiz asserted that current and upcoming tourism invest-
Echoing a similar sentiment, Cengiz suggested that a
ments along with new congress centres have a significant
focus on service quality to ensure repeat visitors is integral
place in the decision phase for bookers.
alongside taking a strategic approach to targeting new markets. He said: “Find and study emerging markets (such as
GLOBAL FEEDER MARKETS
the Middle East, Russia and the Baltic countries), diversify on product and create new packages.” Furthermore, the continued investment by international
With future developments on the rise, Turkey’s accessible
hotel brands, was raised by Ekiz as an important aspect to
location, bolstered by its strong aviation infrastructure guar-
ensure the offering remains competitive.
antees it footfall from European, Asian and MENA markets.
De Celis sagely noted: “Investing in the appropriate
Key feeder markets encompass Germany, Italy, France,
tourism infrastructure is important, but more important is
Russia, the US, the UK, the Far East and the Middle East. Out-
having in place a long-term plan focusing on tourism sus-
lining how the destination is being showcased internationally,
tainability and conservation of the environment and places
director, DMC Services, Dekon Group, Müge Altug told TTG:
of historical interest.” Cultural tourism was also highlighted by Sungur as the
“Turkey is promoted globally, if it’s in a subway in Tokyo or on the billboards in London, you will find the adverts with the
Becerikli Baysu reported to TTG that travellers from the Gulf
key to maintaining momentum. She concluded: “Destination
Turkish Tulip, and this will continue.”
are a very strong market.
marketing will be important to keep the momentum also. Istanbul, Bodrum, Cappadocia, South East Anatolia and the
Reflecting a similar focus to many of the country’s travel trade, Dekon Group is targeting Russian, American and Asian
MAINTAINING MOMENTUM
So once repeat visitors are ensured in Istanbul, they will
travellers in their sales and marketing efforts.
be willing to travel a bit more in Turkey to visit some other
Furthermore, in addition to traditional European markets visiting Turkey, MENA travellers are also turning their eye to
In a bid to continue the successful performance thus far en-
the destination.
joyed by Turkey’s travel industry, a number of stakeholders
De Celis revealed: “In Bursa, where the Sheraton Bursa
Black Sea region all have their different touristic aspects.
shared their approach.
regions.” Evidently, a destination with such a rich wealth of ap-
Hotel has been up and running for almost a year, the leisure
Çaglar observed that although Turkey has reached a
peal deserves a multi-strand approach by its travel
travellers are predominantly from GCC countries as well as
peak, continuous investment in infrastructure is likely to
industry stakeholders. And by continuing to elevate
Turkish nationals.”
determine its fate. He mused: “Repeat guests are pillars of
its service and expand its offerings to further markets,
sustainability as they are our best ambassadors.”
Turkey looks set to continue to soar.
Additionally, incoming finance manager, Plazatur, Sedef
8 April 2014
ttgmena.com
news
DESTINATION TURKEY
MAJOR BRAND EXPANSION
Istanbul to embrace new hotel
InterContinental Hotels Group (IHG), is making significant inroads in Turkey with the signing of three Holiday Inn hotels – Holiday Inn Ankara Çukurambar, Holiday Inn Istanbul Tuzla Bay and Holiday Inn Istanbul Kadikoy.
tarwood Hotels & Resorts World-
The first of the three properties, due to open during Q2,
wide has signed an agreement
is the 140-room Holiday Inn Ankara Çukurambar which will
with Cevahir Yapi Sanayi Turizm ve Ticaret to open a new Sheraton hotel in
open under a franchise agreement with Aska Otomotiv ve
Istanbul in 2015.
Petrol Ürünleri Tic. Also due to open in 2014 is Holiday Inn
President – Europe, Africa and Middle
Istanbul Kadikoy, which will be a newly constructed build-
East, Starwood Hotels & Resorts, Michael
ing featuring 127 rooms including four suites, a mini gym,
Wale commented on the opening: “Our
bar and restaurant. Operating under a franchise agree-
growing footprint in Turkey reflects the country’s continued growth as a tourist magnet, as well as an event, business and financial centre. Istanbul is a truly
CARRIER FORTIFIES LINKS
multi-cultural city and we’re excited to
Turkish Airlines and Singapore
add its ‘SQ’ code to Turkish Air-
open our first hotel on the Asian side,
Airlines have strengthened their
lines-operated flights beyond Istan-
offering business and leisure travellers
relationship with codeshare ties,
bul to destinations within Turkey,
a new gathering place in this dynamic
covering destinations beyond Is-
as well as to destinations in Africa,
destination.”
tanbul and Singapore.
Europe, the Middle East and North
Singapore Airlines currently
Our growing footprint in Turkey reflects the country’s continued growth as a tourist magnet.
160 guest rooms and is to occupy the top section of a new multi-purpose building
Istanbul Tuzla Bay, which is due to open in 2016. The 40-room hotel will be newly constructed in the planned business district of Tuzla on the Asian side of Istanbul.
Izmir’s property portfolio swells
operates four weekly flights on the
Airlines will add its ‘TK’ code to
Istanbul-Singapore route and is
Singapore Airlines-operated flights
Park Inn by Radisson Izmir, Turkey, a brand new 137-
increasing frequency on a seasonal
beyond Singapore to points in
room property, has recently been signed for by Carlson
basis to six times a week to meet
South East Asia and the Southwest
Rezidor Hotel Group.
demand. They are effective as
Pacific. The expanded codeshare
of May 30, 2014. Turkish Airlines
ties are expected to take effect
brings Carlson Rezidor Hotel Group’s Turkey portfolio to
operates seven weekly flights
from May 1, 2014, subject to regula-
12 hotels and 2,000 rooms in operation as well as under
between Istanbul and Singapore
tory approvals.
development.
and vice versa, which is one of the Sheraton Istanbul Atasehir is to feature
America. Adding to this, Turkish
ment with Troyka Turizm Otelcilik ve Insaat is Holiday Inn
Executive vice president of com-
The new property, set to open its doors in Q4 of 2015,
President, The Rezidor Hotel Group, Wolfgang
strategic gateways in line with its
mercial, Singapore Airlines, Mak
Neumann said: “Turkey is a focus country for our group
development plans to South East
Swee Wah noted: “This partnership
where we aim to further strengthen our core brands
Asia and Southwest Pacific.
is another example of how we can
Park Inn by Radisson and Radisson Blu together with
jointly do more together than we
experienced partners.”
from the 18th to 27th storeys.
Under the expansion of the agreement, Singapore Airlines will
could each do on our own."
Luxury opening set for capital
A story of success
Wyndham Hotel Group has recently announced the
ing and ecommerce in charge
Turkey in the Gunesli area, which
signing of a new property in Ankara, Turkey, the com-
of business development, Retaj
is considered to be a business loca-
pany’s first Wyndham hotel in the capital city.
Hotels & Hospitality, Mohamed
tion and is 10 minutes away from
Darwish shares with TTG how
the international airport. All of this
Wyndham Ankara has undergone extensive renova-
Turkey’s booming tourism indus-
has allowed Retaj to be the cen-
tions to align its offerings with the upper-upscale
try can continue on its upward
tre point of business and leisure
Wyndham Hotels and Resorts brand, including an
trajectory
travellers coming from all around
Corporate director of market-
Anticipated to open this summer, the 138-room
Retaj has opened its first hotel in
the world. Retaj will keep on going
upgrade to the lobby and ballroom, as well as guest room enhancements to be completed later this year.
Heritage is the driving force for
ahead in the international market
The hotel also features extensive meeting space.
tourism in Turkey, which has been
with all its efforts and willingness
known for years for its cultural
to continue its successful story in
tourism. Turkey knows how to
Turkey as well as other segments.
April 2014
effectively use culture mixed
ttgmena.com
Turkey’s momentum of success
together with tourism to benefit
can continue by promoting the
from the large number of visitors
traditional and contemporary ver-
each year which has a great impact
satile cultural products, exhibitions,
on the GNP. It has also achieved
festivals and leisure as well as
success in developing and sus-
their heritage. Also by increasing
taining its position in the tourism
winter and shoulder business by
industry. Niche propositions and
developing Turkey as a ‘city break’
added value have been important.
destination.
9
UPDATE JORDAN
shaping the future
attractions thus making it a standalone destination.” Malhas appeared to staunchly hold a similar belief: “Jordan is already a standalone destination for European travellers as most of the tour operators and travel agencies in Europe are selling Jordan as a standalone destination because of the flight proximity.”
Digital age Going forward with a most positive attitude, the vast majority of travel stakeholders are enthusiastically embracing online tools of promotion such as social media as well as creating their own videos to showcase Jordan’s attributes. Some properties are even going so far as to appoint someone solely to handle their social media pages. Area director of sales and marketing, Warwick International Hotels, Zakarya El Baba noted: “We use Facebook and we have someone dedicated to this job, for both hotels. We’re communicating with [the public] through questions and answers, along with a quote of the day and promotions.” Four Seasons Hotel Amman has also been using this promotional tool as a way to engage its guests. The property’s sales and marketing director, Mohammad Barakat noted to TTG that not only does the team use Facebook, Twitter and Instagram, but it is also inviting bloggers as
Jordan is adapting and progressing its tourism product and anticipating a successful year ahead. Reporting from Jordan, Natalie Hami discovers how this bountiful destination is fulfilling its vision
well as Twitter personalities to write and Tweet. “On Facebook we have informative posts and we also take pictures and put them up so people can see what Jordan has to offer.” Also heavily utilising the benefits of social media is Landmark Amman Hotel and Conference Centre. Its PR and marketing manager, Nabeel Turki elaborated on this: “We’ve been focusing on social media and expanding our social media platform, for example Instagram, and
ith its head perpetually held high, Jordan is
country has so much to do. It has this significance in the
for 2014 this is one of the growing platforms. We’re also
looking to a positive and fruitful future, de-
world and a part to play in everyone’s life.”
looking to put together a video for the hotel and the focus
spite the unrest. As such, Jordan has had to grow and evolve, with a view to developing as a standalone destination with much to offer both the
TTG recently took a trip to Jordan to speak to various key industry experts to find out first-hand how the tourism industry is fairing and how it looks for the future.
all its resources to promote as well as educate on Jordan’s
months [to complete].” Marketing manager, Le Méridien Amman, Khalid Rahmeh, further noted to TTG that the hotel is utilising social
leisure and corporate traveller. Indeed, this plentiful destination is now pooling together
will be Jordan. The project will take one to one-and-a-half
media, with a focus on Twitter, Facebook and Instagram.
Flying solo
A similar sentiment was conveyed by sales and market-
abounding attributes, from Amman’s modern infrastruc-
With its future in mind, it is inevitable not to at least
ing executive, Regency Palace Amman, Sarah Haddad,
ture to its unique qualities to behold in Aqaba and the
glance into the past, in which Jordan was considered a
who noted that they are not only focusing on social
Dead Sea.
package destination with Syria, Lebanon and Egypt.
media, but are expanding further into the online world
Commenting on the aspect of educating those selling
With this package having been off the table for quite
with the creation of a YouTube channel. “We are going to
Jordan, managing director, Abercrombie & Kent Destina-
some time, the destination has had to find a way to con-
create a YouTube channel too – a company has offered to
tion Management Company – Jordan, Mohanad Malhas
tinue to draw in visitors, thus TTG set out to discover
make videos for us. We’re trying to focus on videos as it is
told TTG: “We, as part of the private sector, are trying to
whether Jordan can exist without the support of the
more visual and something really accessible.”
do our best in educating travel agencies and tour opera-
countries around it and how it plans on achieving this.
tors that Jordan is safe and what is happening around us
Area director of sales and marketing, Kempinski Hotel
Meanwhile, director of marketing and sales, Days Inn Hotel and Suites, Munir Khano explained how this grow-
is not affecting us at all in terms of safety for tourists trav-
Ishtar Dead Sea & Kempinski Hotel Aqaba, Tarek Madanat
ing tool is in fact increasing business for the property.
elling to Jordan. We are using testimonials from guests
noted his own sense of optimistic expectations of the
“We promote through our website and through Facebook.
who have already travelled to Jordan and have enjoyed
destination: “We have what it takes to be a standalone
The digital aspect is very important for us. We generate
their stay.”
destination for leisure or MICE, and as result of the Arab
no less than 20 per cent of our business through social
Spring escalations in the region, we have started to focus
media and this has been growing year-by-year. ”He also
also expressed by managing director, Nawafir Travel and
on selling Jordan as a standalone unlike what it was for
clarified that one of the hotel’s outlets – Verona – has its
Tours, Adnan Habbab, who noted to TTG: “People are
many years where Jordan was sold in combination with
own Facebook page along with someone to update it.
coming back to the region and they are more interested in
Egypt, Syria and Lebanon.”
This abundant feeling of optimism for the future was
Jordan and we see this due to demand – figures are dou-
However PR manager, Le Royal, Noor Haboob believes
With confidence in strong supply, Jordan is expecting
bling. We have high expectations for 2015; it’s absolutely
that Jordan has already shaped itself into being a stan-
to fly high this year through to 2015, and through the
safe and there’s nothing at all to worry about.”
dalone destination. She exclusively told TTG: “Jordan is
use of its unique attributes along with today’s digital
an independent country in itself, with its own natural and
tools, there is no reason why this culturally-rich desti-
industrial resources; this means that it has its own tourist
nation should not succeed.
Director of sales and marketing, Grand Hyatt Amman, Alli Abdurahman further sung its praises: “Jordan as a
10 April 2014
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news
Optimistic future for plentiful land
UPDATE JORDAN
NEWS FLASH Strengthening offerings
Major improvements
Managing director, Abercrombie
cusing more on marketing this type of
& Kent Destination Management
tourism to travel agencies for individ-
General manager, Ibis Amman Hotel, Eric
Crowne Plaza Amman has recently announced
Company – Jordan, Mohanad Malhas
ual travellers as we see that the trend
Seso has unveiled to TTG a number of up-
that renovation works on its 279 rooms and
recently revealed to TTG the com-
around the world for guests travelling
coming developments:
suites, including four royal suites and 15 execu-
pany’s key strategies.
on their own is increasing.”
“We have new meeting rooms, equipped to
tive suites, has been completed.
hold up to 80 people theatre style and in addi-
The renovations include the installation of LCD
“Cultural or historical tourism re-
He further highlighted that they will
mains the main type of tourism into
be honing in on incentives. “We will be
tion we have refurbished the lobby area,” he
televisions, imported Italian Zebrano wood, as
Jordan, so our main focus is always
attending several trade shows such
commented.
well as original paintings, and more.
on this type of tourism but we are fo-
as EIBTM,” he concluded.
Furthering Jordan’s reach Director of sales and marketing – Jordan,
ment of each segment, in order to ensure that
in terms of nature, archaeology, culture and
Mövenpick Hotels and Resorts, Daniele Ve-
our key markets are aware of the variety that
service, but also in order to show them that it
nuti reveals the company’s plans to TTG
the destination has to offer.
is safe to travel to Jordan.
TTG: What will be your focus for 2014?
TTG: Given the political situation surround-
TTG: Please highlight your latest news and
At Mövenpick Hotels & Resorts Jordan, we
ing Jordan, how do you go about educating
developments, as well as the reasons be-
welcome guests from all countries and they
the travel industry to dispel any hesitations
hind them.
are coming to Jordan for various reasons,
that visitors might feel about Jordan?
During 2014 we will renovate 323 of our
such as tourism, religion, medical treatments
We have hosted several press trips to Jordan
rooms and suites at the Mövenpick Resort &
and meetings.
and to Mövenpick Hotels & Resorts, in order to
Spa Dead Sea, ensuring a refreshed look while
show the media what the country has to offer
still keeping the Arabesque theme.
In 2014 we are looking at a further develop-
April 2014
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11
ON LOCATION SWITZERLAND
H
aving recognised the value of the MENA market to its tourism product, more than ever various Swiss stakeholders are concentrating their efforts on at-
tracting the lucrative market that is the GCC. “According to Switzerland Tourism, the Gulf Countries rank 15th in terms of total overnight volume, eighth in terms of turnover and first in terms of daily expenditure ($570 per day). Past overnight
PINNACLE OF SERVICE
development is very positive and expected two-digit growth until 2016,” explained business development manager, Beau Rivage Palace, Thierry Dal Magro. Further emphasising the importance of the GCC market in the region of Gstaad, sales manager, Gstaad Tourism, Aurelia Schöb revealed to TTG: “Our overnights from the GCC markets have increased by 70 per cent over the last three years.” With these positive and rapidly growing figures,
TTG spoke to an array of travel industry professionals, to find out how Switzerland is specifically attracting this fruitful market.
Close ties A varied palette of experiences is just one of this destination’s paramount attributes, and one which draws the GCC market to Switzerland. Dal Magro elaborated on this exclusively to TTG: “Apart from the quietness and the spectacular beauty of our location, [GCC travellers] are looking for the most refined luxury, wellness and gastronomy, as well as a personalised and impeccable service, yet relaxed and friendly. Some clients also come to the Lausanne and Lake Geneva Region for healthcare or
As a traditionally coveted luxury destination, Switzerland has set its sights on attracting the GCC market by successfully targeting and catering to its every need, in a way that only Swiss hospitality knows how. Panayiotis Markides reports
medical reasons.” Director of sales and marketing, Villa Sassa, Alain Masson further outlined a number of the destination’s virtues including, summer schools (American and international universities), medical, shopping and sightseeing activities popular for GCC visitors to
revealed: “Our return guests, of course,
Such flexibility is highly important for the
Switzerland.
are our best ambassadors in promoting
considerable demands of GCC clients; our
our property.”
efficiency to deliver does make us an at-
This was further explained by PR and communication manager, corporate, Mövenpick Hotels &
Grand Hotel Kempinski Geneva, Marion
Geneva’s top offerings: “Geneva has a very good
Talbot, commented on the subject: “One
shopping reputation and is also a meeting point for
of our strongest promotion tools are the
several other Swiss destinations and French ski re-
Kempinski hotels we operate in the GCC.
sort destinations.”
There is a lot of inter-regional travel in
Seiler also pointed out the significance of brand
the GCC and customers can experience
knowledge and the part it plays in attracting clien-
Kempinski’s impeccable service at Emir-
tele, noting that Mövenpick Hotels and Resorts is
ates Palace in Abu Dhabi, Kempinski
a well known chain in the Middle East with over 25
Residences & Suites in Doha, and our
five-star properties in the region. In this way, GCC
newly opened Burj Rafal Kempinski Hotel
travellers are likely to stay with a brand that they
in Riyadh. This is often our best referral.”
already know and trust. In any case, attracting clientele is one aspect, but creating repeat clientele is quite another. TTG also
tractive destination.”
Additionally, public relations manager,
Resorts Management, Tina Seiler, who described
Lengthy sojourn
Talbot described how Grand Hotel Kemp-
GCC travellers are looking for refined luxury, wellness and gastronomy.
inski can easily accommodate the long-stay GCC traveller: “We have always seen consistent demand for long-stay requests from the GCC market. “With more than 400 rooms, we are an important player on the Geneva market and are fully capable of welcoming important long-stay requests all-year-round.”
spend their time in comfort. According to owner, Le Grand Bellevue,
The St. Moritz Tourism Board further elucidated on the long-stay options available
Daniel Koetser it is certain that GCC visi-
in the Engadin valley, stating that they have
tors are taking multiple rooms and extend-
many apartments catering for both types
ing their stays over a number of weeks
of guests, with over 160 hotels of different
rather than the shorter stays.
categories in the destination, allowing the
sought to discover how this esteemed holiday desti-
With the plethora of experiences avail-
nation is carrying this out.
able for visitors to Switzerland, it comes
“Our rooms and facilities are extraordi-
as little surprise that GCC travellers book
narily generous allowing for great comfort
ing a personal relationship with our loyal guests
extended stay visits to the country. In
even for the long term guests."
through regular communications and courtesy visits
recognition of this, many properties seek
is one of them. Networking and word of mouth has
to cater to long stay visitors through
superior and charming hotel, with only
the GCC market, whilst simultaneously
always been our best promoter.”
serviced apartments, or through offering
57 rooms but facilities for 150, we remain
offering an array of experiences to suit
enough facilities for long stay guests to
extremely flexible to each guest’s needs.
the tastes of any discerning visitor.
Dal Magro elaborated: “Developing and maintain-
This was also a notion shared by Seiler who
12 April 2014
He added: “As a very high-end five-star
ttgmena.com
resort to cater for virtually any guest. Founded upon a strong history of hospitality, Switzerland continues to focus on
news
ON LOCATION SWITZERLAND
NEWS FLASH Geneva soon to welcome new hotel Kempinski Hotels announced at ITB Berlin that it is set to open 14 hotels in 2014, including the opening of Du Parc Kempinski Private Residences in Geneva, in Q3 of the year.
Alpine opening
Aspiring to attract GCC clientele
Arabic website launched Engadin St. Moritz
site is hosted in modern
Tourism Organisation has
standard Arabic. The Ara-
announced the launch of
bic web page is subdivided
the Arabic version of its
into a summer site and a
website. The Alpine resort
winter site, each of which
thus continues to expand
is displayed automatically
its presence in the Arab
depending on the season.
world. Other language options
The page is designed specifically with Arab
for the website include:
guests in mind for instance
English, French, Italian,
Arabic, read from right to
Luxury hotel chain, Rixos
provides views over Davos
A delegation from Switzerland Tourism and
Russian, Brazilian Portu-
left,with the site’s layout
Hotels, has recently opened
from the private balconies.
representatives of over 40 tourism destinations, companies
guese and Chinese. The
being mirror-inverted.
Rixos Flüela Davos, located
Chairman, Rixos Hotels,
and popular Swiss hotels recently travelled through the
Fettah Tamince commented
GCC states, visiting Jeddah, Dammam, Bahrain, Riyadh,
on the opening: “Every
Qassim, Doha, Muscat, Kuwait, Dubai, Al Ain and Abu Dhabi.
in the heart of the city. The brand new hotel is within walking distance
new expansion is an excit-
from the popular and
ing moment for us. Rixos
land Tourism GCC, the delegates met up with travel repre-
renowned ski resorts of
Flüela Davos is a milestone
sentatives and tourism agencies from the GCC and gave
Pischa and Jakobshorn.
opening for Rixos hotels,
insights into the Switzerland Tourism campaign, ‘Vistas’,
Guests can enjoy 49
as we spread our wings in
discussing ways to increase the number of GCC tourists to
rooms comprising deluxe,
the heart of Europe with a
Switzerland. Having published statistics (January to No-
junior, senior, presidential
unique property, renovated
vember, 2013) on GCC tourists visiting Switzerland, Switzer-
and royal suites, offering
to meet the brand’s hospi-
land Tourism announced that KSA holds the unbeaten first
luxury service. Each unit
tality standards.”
position, followed by the UAE.
During the road show, organised and hosted by Switzer-
April 2014
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13
SPOTLIGHT SRI LANKA some growth as well as the Middle East and other Asian destinations.”
UNFOLDING STRENGTH
With this in mind, it appears that MENA travellers are flocking to this welcoming destination, providing ample tourism traffic. “The months of May, June, September and October, Sri Lanka’s traditional off season, continues to be fuelled by Middle East traffic which has propped up occupancy at many hotels in Kandy, Nuwara Eliya and the beach resorts on the coast. We predict the following 12 months to also follow the same trend as last year and are planning on arrivals from these regions to grow even further.” Also listing the Middle Eastern market among Sri Lanka’s top arrivals in recent years, alongside China, was director of sales and marketing, Cinnamon Lakeside Colombo, Adrian Jansz. “We’ve seen a 25 per cent increase in leisure travellers from China and 40 per cent increase from the Middle East,” he clarified to TTG, adding that the hotel has seen an overall increase of 20 per cent from the MENA region over the last year, 15 per cent of which hail from the Middle East. “Turkey, Oman and Saudi Arabia are the three highest producing countries,” he concluded. Gunewardene also highlighted Sri Lanka’s leisure attributes, all of which evidently act as a magnet in drawing in the leisure segment; the country’s main inbound market at present. According to Gunewardene, the attraction of the golden beaches that Sri Lanka offers, coupled with the highlands and cool temperatures and rolling green tea fields found in the centre of the island, in the Kandy and Nuwara Eliya regions, are
Sri Lanka has welcomed an upsurge in visitors over the past five years. Stefanie Saghbini sets out to discover how stakeholders are achieving this result and how they plan to sustain it
the primary reasons for travel to the country.
SUSTAINABLE OFFERING Thus, ensuring tourists the unique opportunity to delve into all things Sri Lankan with the island’s unparalleled backdrop entering the foreground in this respect, industry experts honed in on the importance of maintaining the country’s organic beauty through continuous sustainable efforts. “Having been in the industry for more than 35 years, it is encouraging to note that many new steps have been taken to maintain the country’s organic beauty,” Lokuhetty announced, elaborating on the recent
ri Lanka, a significant albeit small-in-size pearl of touristic wonders, is gradually and confidently paving its
launch of hotels which are dedicated to reducing their environmental
own way into the global tourism spotlight as it rapidly gains recognition as a leading long-haul destination
footprint. He explained: “Several new hotels opened recently have ap-
of choice for travellers the world over.
plied best energy conservation methods using local products, building
Tourism in Sri Lanka has been booming over the past few years, since peace dawned on the country in
the hotels and securing the nature, culture and livelihood of the people.”
2009, as director of sales and marketing, Amaara Sky Hotel, Kandy, Danukh Amerasinghe revealed to TTG. “Due to the substantial investments towards infrastructure and tourism by both the state and private sector, these numbers can only go up. Sri Lanka is blessed to have the capability to cater to a diverse clientele, whether it is backpackers on a budget or luxury travellers,” she explained. Echoing these views to TTG was CEO, Serene Pavilions, Anura Lokuhetty who also noted the tremendous improvement in the informal tourism sector, particularly over the past three years, which, he explained, comprises guest houses and home stays, to name a few. “This has helped to improve community participation in the tourism industry,” he elaborated. Further proving the ever-growing popularity of this blossoming gem, was leading travel company, Kuoni, which recently released a report illustrating that British holidaymakers select Sri Lanka among their top three options for long-haul travel. And Sri Lanka’s rise onto the global tourism stage as a premium choice for travellers is accredited to its unique
Sri Lanka’s traditional off season continues to be fuelled by Middle East traffic.
geographical location, diversity, high-quality service, peace and stability, as Lokuhetty further expressed to TTG, all of which, he added, are perfectly in place to play a key role in the regional development as a fast emerging market
Also enthusing on the environmental efforts being implemented to maintain Sri Lanka’s scenic backdrop, Gunewardene told TTG that
economy in Asia. As a matter of fact, a 26 per cent increase in arrivals was yielded in 2013 over figures recorded in 2012, with 1.25 million tourists having visited the country last year, Lokuhetty further informed TTG.
Jetwing Yala, a relatively new property, has been designed from the ground up to be as sustainable as possible, all with the intention of
He also highlighted the upswing in inbound tourism witnessed this year so far. “Considering the improvements
conserving energy and resources, to be a part of the environment and
that we have achieved during January and February, we are very confident that we will surpass 1.6 million tourist ar-
cause little harm to nature. “To aid in these efforts, Jetwing Yala fea-
rivals by end of the year 2014,” Lokuhetty continued.
tures many breakthrough sustainability initiatives in addition to those now standard at Jetwing properties. As such, eco-friendly, biomass
MENA MAGNET
fuelled appliances, which are convenient and cost effective are installed
Following on from these positive sentiments, Lokuhetty narrowed down his forecasts for the year ahead, predicting
in the staff cafeteria as alternatives that replace the use of fossil fuels,”
major growth from emerging markets such as China, Russia, Australia and Thailand, as well as from other countries
he said.
such as India and France, along with Middle Eastern countries. Similarly, head of sales and marketing, Jetwing Hotels, and general manager, Sri Lanka Tailor-made, Ishanth
Sri Lanka has long been glorified for its untamed wilderness and
Gunewardene informed TTG of the travel trends to Sri Lanka over the past 12 months: “Sri Lanka has witnessed con-
through constant vigorous efforts, this distinctive appeal will pre-
siderable growth in tourist arrivals to the island with a 20 per cent increase over the previous year. Europe has seen
vail and continue to magnetise tourists.
14 April 2014
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SPOTLIGHT SRI LANKA
news
COLLECTIVE MIX OF CLIENTS Nestled in the heart of the capital city, urban
increased 14.08 per cent; Australia, up 6.51 per
boutique hotel, Colombo Courtyard, has been
cent; the US, which saw a rise of 5.06 per cent;
witnessing an increase in occupancy over
and the Middle East, climbing 4.44 per cent.
the past eight months, thanks to an overall
Ceylon Tea Trails will be opening its first seaside sibling this July 1, 2014, namely Cape Weligama; a 40-freestanding villa and suite clifftop resort on Sri Lanka’s south coast, nestled on the oceanfront and boasting a crescent-shaped infinity pool seamlessly merging with the waters.
Referring to the latter, Thapar informed TTG
upsurge in figures of this metric across its di-
that throughout last year, a mix of existing
verse range of clientele.
clientele from the Middle East market contrib-
According to director, Colombo Courtyard,
SEAMLESS ADDITION
uted to the hotel’s total room nights share;
Abeer Thapar, the top five contributors by
Saudi Arabia remains the property’s number
country are India, which has shot up 16.56
one clientele, followed closely behind by the
per cent since August 2013; the UK, having
UAE, Kuwait, Oman and Egypt.
transforming MOSAIC SETTING THE SCENE Sri Lanka’s tourism arrivals are said to be changing due to emerging new markets occupying the place of long-held traditional dominant markets, according to Sri Lanka Tourism Promotion Bureau (STPB). Tourist arrivals to Sri Lanka by country of residence – January 2013 vs. January 2014 - as illustrated by STPB:
JAN 2013 1. India: 16,938 2. UK: 11,350 3. China: 3,328 4. Russia: 5,586 5. Germany: 7,893
JAN 2014 17,886 12,896 10,779 10,700 9,211
April 2014
entara Hotels & Re-
on the Bentota Peninsula,
which takes five minutes.
sorts has announced
south of the island, with the
According to area general
the soft-opening of
Indian Ocean to one side
manager – Sri Lanka, Cen-
its second Sri Lankan prop-
and the Bentota River on
tara Hotels & Resorts, Alex-
erty which is expected to
the other. The property’s
andre Glauser, this element
soon take place.
welcome lounge is situated
is bound to impress as it sets
Owned by Softlogic Lei-
at Aluthgama, on the inland
the scene with a charming
sure, the 165-unit Centara
island side of the river, allow-
ferry ride across the river,
Ceysands Resort & Spa
ing guests a unique arrival
providing guests with a stun-
Sri Lanka has been built
aboard a barge, a journey
ning view.
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15
ANALYSIS SPAS & WELLNESS
PURIFYING NATURE The hustle and bustle of modern life has created the need to provide travellers with quick spa treatments that offer equally sterling effects. Natalie Hami finds out how the flourishing wellness sector is evolving
ith today’s frenetic pace and hectic lifestyle, it appears that the very essence of spa-going along with the types of treatments available, and even the duration for experiences is ever changing. It seems that the industry is adjusting and being shaped according to the needs of its present-day clientele, with some preferring speedy treatments with rapid and immediate results and others desiring a more long-term approach, imbuing their lives with the treatment, thus creating a lifestyle as opposed to a one-off experience. This was illustrated by vice president, Steiner Spa Consulting, Trent Munday who exclusively told TTG: “Time seems to be the one thing most of us don’t have enough of. It’s that lack of time that makes today’s spa guests more focused than ever on getting results – and fast. We live in a world of instant gratification. We want it now.” However, taking a step back from the world of spas where customers expect instant results, is spa director, Six Senses Spa at Sharq Village & Spa, Francisca Antunes who commented on allowing for a more relaxing pace, despite the fast-paced world around them. “In today’s world, with increasing work hours and growing stress levels, people are finding it hard to gain perspective, to focus on what really matters in life to them and to stop and take a deep breath. The spa and wellness industry recognises that to satisfy the needs of these lifestyles, wellness centres must provide experiences, not just treatments that strive to create memories and essentially provide a lasting impression,“ she noted. In order to discover how the ever-adapting world of spas and wellness is evolving, TTG spoke to a number of wellness specialists both within the MENA region and internationally.
Pace of change With the constant whirr of a modern, fast-paced life, spa experts aim constantly to upgrade their wellness offering to coincide and skilfully harmonise itself with this type of lifestyle. Munday explained: “The spa industry in general is moving towards results-focused treatment menus. In many cases, that means moving towards either the ‘medical spa’ or a ‘beauty spa’ direction.” He added: “Spa consumers today need relaxation but they want results." This very same sentiment was echoed by spa manager, YHI Spa, Meliá Dubai, Ferdinand Tacaa, who told TTG: “People nowadays want more results-driven treatments and the spa and wellness industry has already adapted to that demand. Yhi Spa caters to different kinds of treatments that include greater focus on providing guests with immediate results.” Deftly conveying the desire of swift results was director, product and treatment development, Elemis, Noella Gabriel who told TTG: “The demand for immediate visible results has
16 April 2014
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ANALYSIS SPAS & WELLNESS taken the place of relaxation. Clients have less time and
lennium Resort Hotel – Mussanah, Kay Paensanit, who out-
money and want to see a difference in 30 minutes. We have
lined how the hotel ensures that its techniques in the new
seen a big growth in our SpaPod 30-minute treatments in
Zayna Spa have a lasting effect. “Our wide range of options, products and relaxation
retail. We are meeting the demands of delivering results in
techniques have been designed as part of a treatment
the minimum amount of time and budget.”
Inner well-being Thus, despite the need and desire by spa enthusiasts to immerse themselves, albeit quickly, in an express spa treatment, some specialists recommend a more long-term approach, to ensure long-lasting effects. While Spa My Blend by Clarins at Le Royal Monceau – Raffles Paris provides a range of treatments especially for its busy clientele, according to Spa Manager for Clarins – France, Laurence de Champvallier, they also recommend repeat treatment.
Diet assistants help the clients to change their eating and lifestyle behaviour. Personal trainers are also available for the fitness programme.
Director of spa, Al Ghurair Rayhaan Rotana, Afrah Hamdy agreed: “The spa market has adapted to the fast
or as a one-time indulgence for maximum rejuvenation during a short stay.” Catering to its clientele’s long-term dietary requirements was also highlighted by director of marketing and communication/guest experience, Sofitel Bahrain Zallaq Thalassa Sea & Spa, Basel Qabouq who stated that they have recently launched a special menu to meet the dietary requirements of guests visiting the spa for slimming and healing purposes. A similar sentiment was conveyed by director of sales who told TTG: "Diet assistants help the clients to change
tance of booking treatments and massages routinely, in on their skin and body,” De Champvallier said.
also complemented by healthy eating options at the hotel
and marketing, Health Spa Piestany, Hans Dieter Bergmann
“For our local guests, we also like to stress the impororder to maximise the moisturising and well-being benefits
programme in support of individual wellness goals that are
However, in order to take the treatment to the next level,
their eating and lifestyle behaviour, personal trainers are
spa manager, Le Gray Beirut, Michel Chaaya highlighted to
also available for the fitness programme. We recommend
TTG the significance of making the treatments part of their
our sclients use the staircase in the hotel for better blood
daily routine.
circulation and to rebuild their muscles."
lifestyle by offering express spa treatments yet with visible
“We have to know that spa therapies are not magic
results, in order to ensure that these benefits will last for a
wands, and thus to insure lasting effect, people need to
With the constant change in needs of today’s busy spa-
longer period the spa therapist would recommend a home
integrate the spa culture in their lifestyle by making the
goer, this diverse world of wellness is adapting with it to
care kit based on the guest’s needs. This home care kit will
treatments they need part of their rituals,” he explained.
provide both speedy treatments and ones with a deeper,
help the guest to revive the spa experience at home.”
The was also echoed by PR and marketing executive, Mil-
April 2014
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longer-lasting effect.
17
AWARENESS cultural tourism
MEDITERRANEAN TREASURE Inbound manager, SAAD Tours, Miray Ayoub Kanaan revealed to TTG the significance of cultural tourism and what Lebanon has to offer. “This marvellous Mediterranean land, rich in cultural heritage and beautiful landscapes, ar-
TESTIMONIAL
UNEARTHING EGYPT
chaeological treasures and varied cuisine, warmth and hospitality, is a country that has long been destined for cultural tourism. The World Tourist Organization claims that cultural tourism represents between 35-40 per cent of all tourism
CEO, Past Preservers, Nigel Hetherington shares with Stefanie Saghbini current cultural travel trends
worldwide, and that it is growing at 15 per cent per annum – three times the rate of growth of general tourism. Some of the most popular cities in
the central Europeans, such as the
Lebanon for cultural tourism are Baalbeck, Byblos,
Germans, Italian and French.
Sidon, Beirut, Tripoli and Tyr," she noted.
Since the revolution, these pat-
"We are always ready to customise a pro-
terns have changed in line with
gramme that meets every traveller’s needs, start-
the almost completely-suspended
ing from the itinerary and ending by choosing the
package tourism offerings to
best professional guides," Kanaan concluded.
Egypt, from the likes of companies like Thomas Cook. This, in turn, has seen increases from the free
DEEPLY-ROOTED GEM
independent traveller (FIT) segment from Asian countries which do not seem to view the regional
Praising Jordan’s thriving and world-renowned cultural tourism hotpots to TTG was tourism
political situation as an obstacle
training coordination officer, Tourism Product Development Division, Aqaba Special Eco-
We have a cultural programme
nomic Zone Authority, Thelma Redwan who enthused: “The Golden Triangle and, in par-
called MyEgypt which shows
ticular, Aqaba is what we mainly promote. Aqaba is a destination in itself steeped in its own
the different layers of the
such as historians and archaeolo-
individual history and with an ideal location on the Red Sea; a fact which we incorporate into
country. The philosophy be-
gists continue to contribute to the
our packages as an added constituent to promote activities such as diving."
hind this project is to peel off
country’s cultural tourism sector
every layer to illustrate the
and we would like to see even
Aqaba Fort, Wadi Rum and Petra; the Golden Triangle, each destination seeped in its own
diversity of Egypt’s history
more visitors from countries such
individual and unique history. "
using unique cultural story-
as China and Italy.
She added: "When visiting Aqaba, tourists have the option of experiencing places like the
telling approaches to engage
BRINGING THE PAST TO LIFE In its endeavours to incorporate modern technology to bring the past to life, The Ritz-Carlton has introduced an app which, according to cluster general manager – Qatar, The Ritz-Carlton, Hoss Vetry, integrates with the brand’s other social media platforms such as Foursquare and World Concierge. “With the tap of the finger, guests can learn more about local area culture and customs, concierge tips and even the hotel’s art collection. New destination and landmark tips are populated by Ritz-Carlton Concierge experts all over the world every week,” he highlighted to TTG.
April 2014
for their travels here. Of course, specialist travellers
In addition, religious tourism
tourists and other global
was an emerging sector prior to
audiences with the country’s
2011 for Egypt therefore this is
people and its heritage and
definitely one which I believe will
history.
be easy to revive and one which
Cultural tourism in Egypt
can certainly instil benefits into
has always been dominated,
the country’s cultural tourism
pre-revolution of course, by
product.
GENUINELY NATURAL hile the region forges ahead with rapid urban developments, director, Hud Hud Travels, Eric Walters, continues to believe that Oman’s organic nature remains unbeatable. “As with the FIT market, Oman’s pull is that it offers genuine and stunning nature instead of manmade islands, a rich cultural heritage in place of the shiny skyscrapers,” he expressed to TTG. ttgmena.com
19
PEOPLE ON THE MOVE
executive assistant manager of Hotel Missoni Kuwait. In addition to his current responsibility, which comes under his previous post as director of sales and marketing, Tarabay will have added tasks to take over within the hotel’s operations. He hails from a solid 24year background in hospitality, having worked in the UAE, KSA, and Kuwait.
DIRECTOR OF SALES AND MARKETING
GENERAL MANAGER
Kempinski Hotel & Residences
Boasting 15 years of luxury
Palm Jumeirah recently ap-
hospitality experience in the
pointed Abdo Kayali as the
Middle East, Ayman Gharib has
hotel’s new director of sales and marketing. He joins the property from Souq Waqif Boutique Hotels by Al Rayyan Hospitality in Doha, where he held the position of group director of sales and marketing. Kayali carries two decades of hospitality under his belt.
been chosen as the new general manager of Raffles Dubai. Gharib, whose career began in 1999 as an outlet manager in Ajman, will devote his passion for hospitality to his new role. Having risen through the ranks over the years, Gharib joined Raffles Dubai in 2009 as executive assistant manager, F&B.
STEVEN RICE
RAS AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY
Wassim Tarabay has become
AYMAN GHARIB
RAFFLES DUBAI
EXECUTIVE ASSISTANT MANAGER
ABDO KAYALI
KEMPINSKI HOTEL & RESIDENCES PALM JUMEIRAH
HOTEL MISSONI KUWAIT
WASSIM TARABAY
CEO Steven Rice has been appointed as the new CEO for Ras Al Khaimah (RAK) Tourism Development Authority. Tasked with masterminding the authority’s entire operations, Rice will oversee all areas pertaining to the development of the emirate’s tourism infrastructure and its potential, domestically and abroad, as well as the authority's efforts to meet its contribution to GDP.
If you have recently been promoted or appointed key staff, please visit our website...
experience, Roddy Gordon has been appointed director of sales and marketing of Grand Hyatt Dubai and area director of sales and marketing for Hyatt Hotels & Resorts in the emirate. No stranger to Hyatt Hotels Corporation, Gordon has worked across a number of diverse geographical markets including Chicago, Hong Kong and London.
Mahmoud Ezzat has been promoted to director of revenue from his 10-year tenure as reservations manager. Ezzat joined the hotel in 2008 and according to general manager, Radisson Blu Hotel, Alexandria, Dalia Amer, his new position comes in line with his dedication to hard work and the team’s determination to sparing no effort in achieving the highest quality of services.
20 April 2014
GEOFF BALLOTTI
PRESIDENT AND CEO, hotel division
CEO
Tavros Investment Holding has announced industry veteran Tayfun Döskaya as the new CEO of the company as well as member of the board, effective immediately. Döskaya brings more than 25 years of hospitality and real-estate experience to Tavros Investment Holding, prior to which he served as CEO of Via Properties.
ttgmena.com
WYNDHAM WORLDWIDE
With more than 24 years of
DIRECTOR OF REVENUE
TAYFUN DÖSKAYA
TAVROS INVESTMENT HOLDING
AREA DIRECTOR OF SALES AND MARKETING
MAHMOUD EZZAT
RADISSON BLU HOTEL, ALEXANDRIA
HYATT HOTELS & RESORTS
RODDY GORDON
Geoff Ballotti has been named president and CEO of Wyndham Worldwide’s hotel division. Having joined the hotel group in 2008 as president and CEO of Wyndham Exchange & Rentals, Ballotti brings nearly three decades of various leadership positions, particularly at Starwood Hotels & Resorts Worldwide, during which he served as president of the North America division.
TATOS
SPECIAL AGENT... A new focus revealed by director of the Middle East, Lightfoot Travel, Matt Vlemmiks
ur focus for 2014 will be to drive awareness for destinations that are slightly off-the-beaten-tourist-track from Dubai. Experiential holidays such as Arctic and Antarctic cruises, multi-country tours through South America, and excursions further East to countries such as Bhutan, Myanmar, Cambodia and Malaysian Borneo. We also aim to really take advantage of the market for shorter getaways to nearby desti-
nations such as Oman and Jordan. Our most exciting booking was when a man walked into our Singapore office and said he had been working very hard for the past 20 years and seen very little of the world. He asked us to put together a bucket list of 20 destinations that he wanted to work through over the next few years including Iceland and even a journey on the not-yet-launched Virgin Galactic (not booked yet though).
[ What's trending this month... ] Taking the next step
New exhibitors for major exhibition
Etihad Airways has announced the next step in its long-term business strategy, with the creation of the Etihad Aviation Group. This is a new structure marking the transition from a single entity airline to a wider global aviation group. A key element in the new structure is the establishment of the Hala Group led by chief operating officer, Peter Baumgartner.
WTM Latin America 2014 is set to welcome over 30 new exhibitors to this year’s event, taking place on April 23-25, , Brazil. at the Transamerica Expo Center, in Furthermore, well-known tourist boards such as Atout France, Greek National Tourism Organisation, Tourism Australia and Korea Tourism Organisation will have presence on the exhibition floor for the first time this year.
18 YEARS
April 2014
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21
PICTURE PERFECT W Doha Hotel & Residences The team at lifestyle hotel, W Doha Hotel & Residences marks its fifth anniversary with a cake cutting ceremony.
Etihad Airways welcomes international football star, Patrick Vieira, as the latest high profile addition to its Guest Ambassador programme.
Grosvenor House Dubai The property's team wins the highly coveted title of ‘Hotel of the Year’ at the Starwood Hotels & Resorts 2014 EAME Roundtable Awards ceremony, held recently in Frankfurt, Germany.
Dar Darma invites art enthusiasts to the Biennale of Contemporary Art in Marrakech, also providng a one-day free pass to other exhibitions.
A visual tour of recent events in the region
22 April 2014
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SOCIAL HUB Our Team
Media Voice
General Manager PUBLISHING & sales Tony Fields TFields@ttgmena.com D: +357 24 803001
Richard Brook Exhibition director, Middle East Event Show, Richard Brook
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Social media and digital marketing are flourishing in the Middle East.
The Middle East Event Show 2014 welcomes for the first time MKTG Live; a platform which provides marketing professionals the opportunity to learn, deliberate and debate amongst influential industry leaders. MKTG Live’s digital marketing conference, DIGICONF, returns for the second time this year, with a heavy focus on social media. It is no secret that both social media and digital marketing are flourishing in the Middle East. A recent study by ‘We Are Social Singapore’ showed that as of January 2014, the UAE had 4.4 million active Facebook users, a penetration of 80 per cent, as well as the highest global mobile phone penetration figures standing at 252 per cent.
TOP 5 MOST READ STORIES TTGMENA.COM
What's trending in the MENA world?
1 2 3 4 5
Hilton worldwide opens hilton suites makkah first tower THE Airport Show to shed light on ME infrastructure investments IHG announces a slew of new openings across various destinations MICE Arabia Congress 2014 successfully promotes global MICE opportunities Golden Sands Hotel Apartments successfully attends JTTX
FLASH BACK ...TO 1998
Did you know ...in July 1998, senior tourist officer, Cyprus Tourism Organisation, Lefkos Phylactides believed that the growing agrotourism sector would appeal to large segments of the Gulf market.
18 YEARS
NEXT • • • • • • •
ISSUE MAY
Regional Round Up DESTINATION KSA UPDATE THAILAND ON LOCATION SPAIN SPOTLIGHT CENTRAL EUROPE AWARENESS BRUNEI ANALYSIS TATOs
April 2014
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