Middle East & North Africa
NOVEMBER 15 2014
ISSUE 276
MICE ISSUE
Analysis EXHIBITIONS
A new MICE strategy raises expectations
Update KOREA An unstoppable force skilfully leaps into the future
Spotlight GERMANY This European heavyweight continues to impress
UNLOCKING POTENTIAL Opening up an eclectic realm of opportunities, the industry reveals its multi-faceted proposition
READ ONLINE
Global experts reveal the industry's top trends
Destination JORDAN
CONTENTS
A GLOBAL PERSPECTIVE
> YOUR GUIDE 02
NEWS
08
DESTINATION JORDAN
uzzing from the energy present at this year’s WTM London, we now take
12
ANALYSIS EXHIBITIONS
you on a journey into the tech-savvy and lucrative MICE industry, in time for EIBTM, Barcelona. In this dedicated MICE special, we
14
ON LOCATION
REGIONAL INCENTIVES
hone in on this ever expanding segment of the travel and tourism world. This is an industry which is going from
16
SPOTLIGHT GERMANY
strength to strength, offering more innovative ideas and ways to engage. According to Alpen Capital’s latest report, the GCC region is
19
fairing well, with the number of international
UPDATE KOREA
association meetings in the region having more than tripled over the last 10 years. The
20
PEOPLE ON THE MOVE
report outlines how the GCC’s $1.3 billion MICE industry is set to expand and grow further. With this in mind, we present to you a
21
A LETTER FROM...
more global perspective of the industry.
TATOs
Destination Jordan explores a recently embarked upon MICE strategy, while Update
22
Korea focuses on how this unstoppable
PICTURE PERFECT
destination is rising up the MICE ranks. On Location Regional Incentives hones in on MENA’s allure, while Spotlight Germany
TOP STORY
explores how this European powerhouse continues to impress, and Analysis Exhibitions features insight from key exhibitions as well as venues.
Natalie Hami Media Reporter
ICONIC BRAND TO ROCK DUBAI ALL-ROUND TRANSFORMATION
Hard Rock International along with Abu Dhabi Financial Group (ADFG) and Sheffield Holdings have announced Hard Rock Hotel Dubai Marina.
Qatar Tourism Authority (QTA) has released figures illustrating that
dependent on oil and gas resources.” According to the data, total visitor
Expected to open in mid-2015 and to
We are thrilled to announce Hard Rock Hotel Dubai Marina.
the destination's tourism industry is
arrivals to Qatar grew by eight per cent in
be managed by Hard
continuing on an upward trajectory. The
the first half of 2014, reaching 1.42 million.
Rock International, the
floors. Hard Rock Hotel
Hard Rock Hotel Dubai
data was released in QTA’s first half
More than half a million GCC nationals
hotel will be housed
Dubai Marina will feature
Marina with experienced
(January to June) 2014 report, comparing
(536,264) visited Qatar, representing 38
in the exciting Marina
a soon-to-be unveiled
partners such as the
performance to the same period in 2013.
per cent of tourists.
101 development, set
club lounge and dining
Abu Dhabi Financial
within the Dubai Marina
establishment on the
Group. We look forward
neighbourhood.
101st floor complemented
to launching our hotel
by the brand’s signature
product to a region that
entertainment.
is already familiar with
Chief tourism development officer,
“This healthy growth demonstrates
QTA, Hassan Al Ibrahim said: “Confidence
Qatar’s transformation into one of the
in Qatar’s tourism sector remains buoy-
GCC’s top business, family and leisure
ant, and our efforts continue to bear fruit
destinations,” added Al Ibrahim.
in terms of promoting and developing
“We have to look beyond mere
Boasting 101 floors, the tower will be divided into three different levels,
CEO, Hard Rock
and is embracing our
the sector. The launch in February of the
numbers and make a strategic shift
the first of which is the
International, Hamish
Qatar National Tourism Sector Strategy
towards quality tourism. This will
281-room Hard Rock
Dodds said: “As an on-
2030 provides a clear framework to all
emphasise hospitality, high standards of
Hotel, the collection’s
going effort to continue
Marina is set to impress
sector stakeholders for how we will con-
service, innovative developments and
first property to open
expanding the Hard Rock
guests with live music
tribute to moving our country towards
attractions grounded in Qatari culture
in the Middle East,
Hotels' portfolio, we are
performances, among
a prosperous future and one that is less
and tradition.”
occupying the first 33
thrilled to announce
other unique features.
2 November MICE 2014
ttgmena.com
cafe brand.” Hard Rock Hotel Dubai
NEWS
SETTING TARGETS
STRENGTHENING WORLDWIDE LINKS Gulf Air has recently un-
tractive schedule and short
veiled that it will be recom-
flight times, will cater to
mencing flights to Shiraz,
the strong passenger de-
Iran, as of December 2014,
mand we have seen in the
with three weekly services.
market.”
Acting CEO, Gulf Air,
Meanwhile, the com-
Maher Salman Al Musallam
pany also announced the
Director of sales and marketing, Mafraq Hotel, Abu Dhabi, Fa-
commented: “Gulf Air’s
resumption of flights to
him Zaman outlined exclusively to TTG how the property plans
Shiraz flights, with our at-
Hyderabad, India.
to promote their extensive MICE facilities. “Our strategy for 2015 is to focus on corporate and large con-
MAKING A MYANMAR DEBUT hotel provides a wide se-
debut, Hilton Worldwide
lection of rooms and suites
ing their facilities for marriage functions, conferences and
NEWS FLASH
Representing its Myanmar has opened Hilton Nay Pyi
including one- and two-
meetings. “The business for this comes from two major seg-
Accor HotelServices Middle East is celebrating a major
Taw, in the destination’s
bedroom suites and two
ments; travel trade and corporate. Regarding markets, we are
milestone of 100 hotels in the Middle East, with 66
capital city.
presidential suites.
open to all markets around the world.”
operational hotels and 34 hotels under development
ferences coming through travel trade plus outside catering.” Zaman added that they target the banquets business utilis-
The 202-key Hilton Nay
Catering to the MICE
across 10 countries. Accor’s regional network cov-
Pyi Taw spans over 100
segment, Hilton Nay Pyi
rooms. Its meeting and conference facilities hold up to 600
ers all segments of the hospitality market including
acres of land and is situ-
Taw offers five function
people equipped with the latest audio-visual equipment and
luxury, upscale, midscale and economy.
ated within the developing
spaces including a stand-
Dekhina Thiri township.
ing reception area that can
Mafraq Hotel, Abu Dhabi has five conference and banquet
banqueting facilities to hold up to 2,000 people.
To mark this, the company has launched the ‘100 Unsung Heroes’ initiative to recognise 100 employees
All 202 rooms and suites
accommodate up to 410
from across its regional Middle East operations who
feature WiFi as well as flat-
people in the 458m2 ball-
contributed significantly to the company’s success.
screen televisions offering
room. A business centre is
satellite TV channels. The
also available.
TECH BOOST
HOTEL CHECK CITY SEASONS HOTEL MUSCAT
By Helen Moss
In order to enhance events organisation, Bizzabo has announced the launch of an agenda feature that is set to give event or-
n entering my
an a la carte menu. I was
ganisers the ability to
most spacious
also fortunate enough to
automatically synchro-
and welcoming
experience an Iftar meal
nise the master online
room, what struck me
at Seasons Restaurant
agenda with all other
first and foremost was
which was most delicious.
digital event platforms,
the offer of green tea as
My F&B experience didn’t
and to also create
part of my tea and coffee
end here as I sampled
speaker profiles.
amenities. I was definitely
Turkish coffee and green
The new feature will
impressed by the appear-
tea at Raouche Cafe, that
simplify the process of
ance of this healthy bev-
also serves homemade
schedule building and
erage as I find that it’s not
ice-cream.
updating across plat-
usually included. During my stay at City
The hotel also provides ideal MICE facilities for
forms by creating one centralised dashboard.
Seasons Hotel Muscat
large groups via its Al Ain
I also had the chance to
ballroom, a selection of
nises updates made in
try out quite a few of the
boardrooms and The
the dashboard straight
property’s F&B outlets,
Executive Lounge.
to the web platform
which certainly did not
My overall experience
The feature synchro-
and mobile event app,
disappoint. On one of the
was certainly an enjoy-
thus allowing organis-
nights I dined at Raouche,
able one, made more so
ers to inform attendees
the hotel’s Lebanese res-
by the hotel’s warm and
of any changes before
taurant where I enjoyed
friendly staff.
and also during the
TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.
conference.
November MICE 2014
ttgmena.com
3
NEWS
MICE PROWESS DMG Events has revealed that according to recent statistics, the GCC’s $1.3 billion MICE industry is set for continuous growth and expansion. According to Alpen Capital’s latest report, the
TOURISM GENERATOR
number of international association meetings in the region has more than tripled over the last 10 years, earning for the Gulf global prestige as a popular meeting and incentives hub.
A PREMIUM ADDITION
hairman, Al Marjan
nationalities visited Al Mar-
facilities. He said: “Al Marjan
Island Company, HE
jan Island. The island’s idyl-
Island is expected to notch
top three MICE destinations in the region with the
Mohammed Ahmed
lic location is a key factor in
up higher growth rates in
UAE boasting almost 50 per cent of the $1 trillion
Ruqait Al Ali recently
attracting tourists, including
the coming period as more
construction projects currently underway in the
hailed the emergence of
UAE visitors, who prefer
investors are eyeing invest-
GCC, enabling it to emerge as the top MICE desti-
the destination as a major
to spend their vacation in
ments in tourism, hospital-
nation in the region.
tourism generator in Ras
serene surroundings and
ity, shopping, housing and business.”
Al Khaimah (RAK), which
an activity packed environ-
DAMAC Properties has
is home to 45 per cent of
ment, which is growing day
opened Canal Views, a tower
the emirate’s total five-star
by day.”
with 211 deluxe hotel suites in
hotel rooms, through three
Dubai’s Burj Area.
leading resorts.
Al Abdooli also highlighted that intra-regional
bitious island development
major driver of Al Marjan
comes at a time when the
Island’s popularity, noting
Marjan Island Company,
UAE in general and RAK
how emiratis and UAE resi-
popular shopping and tour-
Abdullah Rashed Al Abdooli
in particular are moving
dents made up 23 per cent
ism district, following the
said: “Between January and
up the tourism ladder, in
of the total number of visi-
successful launch of DAMAC
August 2014, more than
terms of number of visitors
tors to the island between
Maison – Dubai Mall Street at
100,000 visitors of different
and the quality of touristic
January and April 2014.
Managing director, Al
the end of 2013. The premium tower will be hospitality division, DAMAC Maison. It enjoys views over the Business Bay water cajust a few minutes away from Dubai Mall. of deluxe accomodation in-
2014
EXHIBITION CALENDAR NOVEMBER 18 - 20 EIBTM, Barcelona, Spain www.eibtm.com •
FEBRUARY 10 - 12, 2015 IBTM Arabia, Abu Dhabi, the UAE www.ibtmarabia.com •
cluding one-, two- and threebedroom suites to suit every need. Each unit comes complete with complimentary
AUSTRALIAN FORAY
ferent ambience and style to
Dusit International re-
club with beach-style lagoon pools, lap pools,
DAMAC Maison – Dubai Mall
cently announced the
water slides, a gymnasium, a bridal centre and
Street, but with the same
launch of the Dusit Thani
a wedding chapel; a resort clubhouse boasting
exemplary service standards
Brookwater Golf and Spa
four restaurants, a lobby lounge, the brand’s
our guests have come to ex-
Resort at First Residence in
own Devarana Spa, restaurants and food mar-
pect from DAMAC Maison,”
Springfield, Australia.
kets, as well as meetings and events facilities.
said senior vice president,
generate $700 million from its MICE sector.
FEBRUARY 8 - 9, 2015 Resort Development and Hospitality, Dubai, the UAE www.resorthospitalitylse.marcusevans.com
Canal Views has a variety
“Canal Views offers a dif-
ing the Expo 2020 and Abu Dhabi expected to
DECEMBER 1 - 4 ILTM Cannes, Cannes, France www.iltm.com/cannes •
nal, the Burj Khalifa and is
kitchen and cable TV.
Dubai set to welcome over 25 million visitors dur-
NOVEMBER 25 - 26 16th Hospitality Expansion - Middle East, Dubai, the UAE www.hotelexpansion.com
managed and serviced by its
Internet access, a fully-fitted
The UAE will continue leading the industry, with
tourism is considered a
Al Ali added that this am-
pany’s second project in the
The property is the com-
The UAE, KSA and Oman have emerged as the
The resort represents a
Upon full completion, the $484 million resort
FEBRUARY 15 - 18, 2015 Middle East Luxury Travel Show, Doha, Qatar www.meltshow.com • FEBRUARY 16 - 18, 2015 Global Restaurant Investment Forum, Dubai, www.restaurant-invest.com • •
TTG MENA will be available at these shows ttgmena luxury will be available at these shows
SURGING DEMAND
DAMAC Properties, Niall
first on Australian soil for
seeks to feature a total of 520 luxury resort
McLoughlin.
the Thai hospitality brand,
apartments, an international standard tennis
The luxury hotel suites
and will, in its first phase, of-
stadium, a water park, a retail emporium, a Com-
With a number of projects in the pipeline, hotels divi-
also have a host of leisure
fer 168 luxury resort apart-
monwealth Games standard aquatic centre and
sion director, Danat Hotels & Resorts – a division of
facilities and services avail-
ments with private plunge
a convention centre.
National Corporation for Tourism and Hotels (NCT&H),
able, such as The Maison
pools overlooking the Greg
Chief operating officer, Dusit International,
café; lounge area with a ter-
Norman-designed Brookwa-
David Shackleton said: “The Dusit Thani Brook-
Danat Residence Hotel Apartments comprises 190
race; swimming pool; as well
ter Golf Course.
water Golf and Spa Resort at First Residence is
flats and is expected to open before the end of 2014.
perfectly placed to serve rising visitor demand
Meanwhile, he added: “We are renovating 100 rooms of
million first phase of the
to Australia and Queensland, from both local
Dhafra Beach Hotel and adding 100 rooms to the inven-
resort, will be a recreation
and overseas markets.”
tory. [We are] adding 24 chalets to Danat Jebel Dhanna
as a steam room, sauna and open-air Jacuzzi.
Also included in the $97
4 November MICE 2014
Walid Nicolas Harouni provided TTG with an update.
Resort and three restaurants and health club facilities.” ttgmena.com
NEWS
THE FUTURE OF AVIATION
PERFECTING INCENTIVE TRAVEL
Qatar Airways has signed a Memorandum of Under-
HOTEL CHECK HILTON DOHA
by Tony Fields
standing (MoU) with Gulfstream Aerospace for the pur-
Dubai Business Events (DBE) – the Official Convention
chase of up to 20 aircraft. The agreement was announced
Bureau, a division of the Dubai Department of Tourism
in conjunction with the manufacturer’s introduction of
and Commerce Marketing (DTCM), is set to host the 2015
an all-new family of business jets, the Gulfstream G500
Society of Incentive Travel Excellence (SITE) Executive
and G600.
Summit, taking place from February 9-13, 2015, which will
The MoU establishes the initial agreement for the car-
take place at the JW Marriott Marquis.
rier to order up to 20 Gulfstream aircraft, including firm
The summit is expected to bolster Dubai’s reputation as
orders and options for the all-new, wide-cabin G500 and
a destination for business events, as it is hosting the event
the flagship G650ER. Additionally, it marks the beginning
for the second time since 2004.
of a new relationship between the two companies.
Director, DBE, Steen Jakobsen commented: “Dubai has
onderfully
automatically, thanks to
excellent tourism infrastructure and an exciting calendar
compact within
the team who handled this
of year-round events that make it a must-experience city
a tower, Hilton
on my behalf. Sweeping
Doha is home to an array
sea views, which all the
of great offerings, namely
guest units have, was one
an outstanding gym open
of the many impressive
24 hours for guests,
elements of my room, as
gorgeous and ambient
was the free WiFi.
F&B outlets including the
The outside pool area is
The fleet is being expanded with aircraft that meet the needs of our guests.
famous Trader Vic’s – a big
a relaxed place for guests
plus for the hotel – kids’
to enjoy and the infinite
area and spa, all of which
swimming pool overlooking
are easy to navigate on
the sea is at a perfectly
Baker said: “In order to keep pace with the future stra-
the lower ground floor: a
chilled temperature.
tegic growth plans of our private jet division, the fleet is
unique component which I really liked.
I highly recommend this hotel to the corporate
And the service
segment, due to its ideal
across the board was
location in West Bay, and
just exceptional. I was
to families which can
immediately escorted
avail from the numerous
to my room upon entry,
offerings, one being a
having been checked-in
canopy-covered kids’ pool.
TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.
Dubai has excellent tourism infrastructure.
Group chief executive, Qatar Airways, HE Akbar Al
being expanded with aircraft that meet the needs of our guests, providing a wide range of options.”
AMBITIOUSLY ENTERTAINING Merlin Entertainments has
themed areas: Lego City,
revealed plans for Legoland
Adventure, Lego Kingdom,
Dubai, the Middle East’s
Create, Lego Factory, and
first Legoland theme park,
Miniland.
set to open in Jebel Ali, Dubai in 2016.
A PAPERLESS VISION
that is perfect for incentive travel.”
The inaugural phase of Dubai Parks and Resorts will
MARITIME HUB
Operated by Merlin
also comprise Motiongate
Entertainments, the park
Dubai and Bollywood Parks
is being developed in
Dubai. Moreover, phase
In response to increasingly
accommodate a higher
conjunction with Dubai
one will feature Riverpark,
high demand for more
number of small-sized
Parks and Resorts, a
a grand entrance plaza and
berths in Qatar, Mourjan
boats, and is set to be avail-
Meraas holding company.
family themed hotel, Lapita.
Marinas – Lusail City in
able for agreements by
Slated to span 278,709m²
Commenting on the
Doha has announced it will
November 20, 2014.
it will feature over 15,000
location, CEO, Merlin
expand. As a result, con-
Lego model structures.
Entertainments, Nick
struction is now underway
nounce this milestone ex-
This comprises over 40
Varney said: “Dubai is the
on 49 new modern floating
pansion, which rounds off
interactive rides, shows
most important tourist
berths, which will bring the
a fantastic year of achieve-
and attractions set in six
centre in the Middle East.”
marina’s total offering to
ments at Mourjan Marinas
142 berths.
– Lusail City,” said general
The expansion created a larger display area for the
“We are delighted to an-
manager, Mourjan Marinas, Wayne Shepherd.
Rotana Hotels Management and Microsoft have unveiled
Qatar International Boat
The marina lies at the
the introduction of Neorcha Check-in, a Windows-based ap-
Show 2014 (QIBS), which
heart of the prestigious
plication, which is expected to simplify the guest check-in and
took place for the second
Lusail City development.
check-out process at the front desk of every Rotana property.
time at Mourjan Marinas –
Currently running at high
Lusail City recently.
occupancy, the marina is
The application aims to eliminate the time consuming paper registration of new guests and instead all new guest registra-
The new berths will
fast establishing itself as a
tion details will be managed through a tablet device, promis-
range between eight and
thriving maritime hub for
ing a seamless experience.
10m in length initially to
Doha and the region.
6 November MICE 2014
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NEWS
DRIVING ASSOCIATION BUSINESS
A HOMELY WELCOME InterContinental Hotels Group (IHG)
Holiday Inn hotel, Staybridge Suites
Chief operating officer, DWC,
has announced the signing of a fran-
Dubai World Central will be the first
Rashed Bu Qara’a said: “DWC is
chise agreement with Abjar Hotels
franchised property under the brand
pleased to open its doors to IHG as
International for a new 450-room
in the Middle East.
it expands its presence in the UAE.
Ideal for both business and leisure
In line with the National Vision, DWC
250-room Staybridge Suites Dubai
travellers seeking a home away from
represents a dynamic plan of expan-
World Central.
home, Staybridge Suites Dubai World
sion and development.
partnership was launched between CIM-Global
Holiday Inn Dubai World Central and
and the Global Industry Development Network (GIDN), which will see more international association conferences visit India and the Netherlands.
The work GIDN is doing to develop markets is phenomenal.
Central is set to feature a mix of spa-
Chief operating officer – India,
Dubai World Central (DWC), on the
cious studios, as well as one- and two-
Middle East and Africa, IHG, Pascal
main approach to the Al Maktoum
bedroom suites designed to create
Gauvin added: “DWC is set to become
International Airport, three minutes
a homely residential environment in
a major commercial hub with im-
away from the current terminal.
order to meet the needs of extended
mense potential for us to cater to the
stay guests.
rise in business and leisure travel.”
The two hotels will be located in
Located adjacent to the new
GIDN’s business development team across 16 countries will be engaging with international associations around the world and CIM-Global will be managing the conferences secured. GIDN will support with grant writing services, to which chairman, CIM-Global, Prasant Saha commented: “The work GIDN is doing to develop markets and drive association business to destinations is phenomenal.”
STRATEGIC EXPANSION The Melbourne Con-
secured by MCB – namely,
vention Bureau (MCB)
the 22nd World Diabetes
has revealed that it has
Congress in December
welcomed the Victorian
2013; the World Congress
State Government’s an-
of Cardiology in May 2014;
nouncement of Melbourne
and the 20th International
Convention and Exhibition
AIDS Conference 2014 in
Centre’s (MCEC) proposed
July 2014.”
expansion. CEO, MCB, Karen
She added that the three conferences generated
Bolinger said: “MCEC is
around $162 million and, in
one of MCB’s key strategic
the 2013/14 financial year,
partners and plays host to
MCB secured 34 interna-
many events that we se-
tional association confer-
cure. In the past calendar
ences, delivering more
year, MCEC has hosted
than 29,000 delegates,
three major international
with an economic impact
association conferences
of $127 million.
November MICE 2014
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7
DESTINATION JORDAN
NATURAL DISTINCTION Now that the seeds of a MICE strategy have been sown, Jordan’s tourism industry is collectively tasked with nurturing the growth of this flowering opportunity.
t the heart of the recently-launched MICE strategy, spearheaded by Jordan Tourism Board (JTB) and in close cooperation with USAID, lies the mission to grow tourism receipts by capitalising on the globally competitive MICE industry: an explicit and straight-arrowed ambition that has been readily embraced, it seems, en masse. Indeed, the tourism industry is already equipping itself to harvest the fruits of the bounteous meetings and incentives sector. And all the while, being acutely aware of Jordan’s power to satisfy almost every tourism craving – from historical and cultural to adventure and medical, from wellness and archaeological to luxury and leisure – the Kingdom is continuing to care for its other flowering opportunities, and with great affection. As this MICE strategy begins to blossom, the industry’s excitement – albeit sometimes hushed and cautious – is, nevertheless, rising as it awaits to see the changes that may shape the country’s future. “This will highly affect the nature and face of tourism to Jordan. An increase in MICE business will mean a significant positive change in the image of Jordan to become a meetings/incentives place. We are very confident that implementing this strategy will definitely place Jordan on the international map of MICE business,” managing director, JTB, Abed Al Razzaq Arabiyyat told TTG. Adding further clarity to the vision, convention centre manager, King Hussein Bin Talal Convention Centre managed by Hilton (KHBTCC), Jan Heesbeen said: “The vision of Jordan’s national MICE strategy is to become one of the top three MICE destinations within the MENA region and the top destination in the Levant, as we see a great potential to gain dramatically more economic benefits to Jordan from MICE travel, through attracting more events and conferences and promoting Jordan as a meetings industry destination.” Remarking on the far-reaching wave of change that is anticipated, Heesbeen told
TTG: “The implementation of the strategy will definitely impact all the players in our industry. As the biggest convention centre in Jordan, we are offering our flexible space to all events, conferences and exhibitions in the great surroundings of the Dead Sea.”
8 November MICE 2014
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DESTINATION JORDAN The sharpening of focus and the implementation of
will be a key to enhancing its position on the MICE league
this strategy was, it seems, timed just right, as general
table, according to Tabassum. “Jordan is blessed with a di-
manager, Toledo Amman Hotel, Hakam Barakat ex-
verse landscape and different attractions that it has to offer
plained to TTG: “With the continued political stress that
all round the year, and it is also one of the safest places to
surrounds Jordan, it was wise to create a new channel
visit in the region. Jordan's reputation can be enhanced as a
and expand on its MICE offerings. Jordan has been pro-
MICE hotspot when we can start marketing the whole pack-
moting MICE for quite some time but will now concentrate its efforts towards providing full services to the potential markets. “There are many large brand-named companies which are setting up regional offices in Jordan and those need to be catered to. The current economic stability is creat-
An increase in MICE business will mean a significant positive change in the image of Jordan.
age of the infrastructure, stay, activities and culture – all that Jordan has to offer to the MICE segment, along with the affordable air fares.”
SHAPING A PERSONALITY
ing job opportunities which require support from developed countries that wish to transfer their know-how to the region,” he remarked. Indeed, there are those in the industry who have been waiting with bated breath for such a development: “We
segment with our outlets and packages specifically de-
Creating a new identity would, according to Mabrouk, be in-
signed to cater to the needs of the business traveller.”
tegral to the enhancement of Jordan’s reputation as a MICE
Director of sales and marketing, Four Seasons Hotel
destination. He urged that, along with dropping the ‘Middle
are glad that we finally have a MICE strategy in Jordan,”
Amman, Hani Abu Lafi is also looking ahead to reaping
East’ tag, Jordan’s key tourism players should take stock and
MICE and special interest groups department manager,
the tangible rewards. “JTB has just started to implement
truly come to an understanding of its product so as to deliver
Abercrombie and Kent Destination Management Com-
the first steps of a MICE campaign, which will definitely
the right service. Additionally, Mabrouk encouraged a uni-
pany – Jordan, Muhannad Mabrouk relayed to TTG.
boost business for the country, and we look forward to
fied stance, whereby local DMCs and stakeholders should join
getting a piece of the cake,” he told TTG.
forces in the promotion of the destination. A commitment to
There are however still some hurdles to keep in mind,
education would also be critical to its success: “[The country]
as Mabrouk explained: “One of the MICE strategy recom-
should provide more learning courses and accreditation for
mendations is to have a convention bureau, which JTB is currently working on. If JTB follows and implements this
A FLAVOURSOME DISH
the sector members to be able to match the industry’s needs,” he encouraged.
strategy and keeps it on top of the agenda for the next
In order to ensure heightened visibility on the international
three years, and if they manage to get the proper funds from the Jordanian government, we trust it will attract
This particular ‘cake’ does indeed possess many layers
scene, Dakkak suggested a list of actions that could and should
more MICE and convention business to Jordan, which
and flavours that cater to the widest gamut of tastes,
be taken. These included the use of direct marketing to raise
will help all local suppliers to generate more business,”
as Arabiyyat explained to TTG: “Jordan has so much
the target audience; the hosting of key decision makers to
he commented.
to offer in this industry, ranging from unique authentic
inspect and explore the product; the attendance at major
historical sites for special incentive groups to meetings
trade shows; the participation in sponsorships and advertising;
any destination; because MICE clients are a free promo-
and conference places. The image [of Jordan] will be
increased activities across social media channels; the raising
tion tool as they love to talk and brag about their trips
enhanced through implementing the action items in the
of the profile through press conferences; the hosting of celeb-
and they have contact with other potential clients in
MICE strategy which include multiple aspects such as
rities to express a worldwide message; and the organisation of
their own segments and local communities,” he added.
participating at international MICE shows, providing sup-
an international MICE trade show annually to attract incentive
port for events in Jordan and strengthening ties with
house meeting planners and corporates.
“MICE business is key to generating more tourists for
Director of sales and marketing, Dakkak Tours International DMC – a member of Dakkak Group, Wael
international MICE-dedicated organisations.”
Director of sales and marketing, Dead Sea Spa Hotel, Rami
Dakkak is likewise positively animated by the implemen-
Presenting this new image of Jordan is no easy task
Jarrar concurred that Jordan should secure a series of major
tation of a MICE-focused strategy, as he told TTG: “This
and requires the aligned and strategic co-operation of
events in order to boost its position as a MICE player. He said:
is an excellent move to allocate Jordan as a popular,
its partners. Heesbeen elaborated: “We are working to-
“We need at least another three or four major events to be sit-
exotic, lucrative and tantalising MICE destination. Jordan
gether with all of our partners under the umbrella of JTB
uated by default in Jordan, similar to WEF and SOFEX, which
has a lot to offer: it’s accessible; considered as a medium
to promote Jordan as a MICE destination through show-
will keep us under the spotlight year-round and, in return, at-
haul destination for the Europeans; it has strong infra-
casing Jordan as a compelling and differentiated desti-
tract medium- and small-sized MICE events to fill in the gaps.”
structure and superstructure; a high level of standards;
nation, attracting regional and international congresses
upscale properties; lovely weather throughout the year;
to be held in Jordan.
highly advanced meeting and conference facilities; and a
Arabiyyat elaborated on the widespread benefits of hosting more major events: “Jordan would benefit immensely from
“Our new airport is also offering wonderful services to
hosting major exhibitions and events both economically – as
qualified DMC to serve the incentive industry better!”
guests entering Jordan, being the first touch point of the
the MICE sector is the largest financial contributor to the
While the destination can, as Dakkak indicated, tick
country, and our airlines are increasing flights coming to
economy compared to other tourism products – in addition to
all the right boxes, real and tangible action is needed
Jordan. JTB is also developing a strong communication
reiterating the image of Jordan as a country that enjoys a high
to truly demonstrate to MICE planners that Jordan is a
plan through several media and social media channels
level of professionalism, history and modernity combined with
formidable contender. “Creating a national convention
addressing the misperception about the safety of Jordan
delivering world-class memorable events,” he told TTG.
bureau under the umbrella of JTB will create a focus on
as a destination,” he explained to TTG.
this segment. We need to show a specialty in this field,
It is suggested that while Jordan is undoubtedly home
“We, as JTB, would not benefit directly, but the whole sector would see fruitful results and major benefits. Our job is to
recruiting qualified, knowledgeable teams supported by
to an unparalleled number of sites and attractions, its
showcase Jordan and its new infrastructure in hotels, airports,
an advisory board to reach out to more clients,” he said.
products still need to be developed and used to the max.
restaurants, transportation, and so on, to the MICE organisers
Barakat said: “Although Jordan has many sites to visit
so they come to Jordan and see what it has to offer.”
Key players from Jordan’s hotel sector are also energised by the move and understand that when the tell-
during the idle times of the visitors, additional even-
tale signs of success shine through, the benefits will be
ing offerings must be explored. There are a number of
And so, upon reflection and having heard the distinct
widespread, especially to those already serving the MICE
venues that could cater to the visitors but are currently
voices of some of Jordan’s tourism experts, a sense of
sector. “JTB claims that, currently, around 10-15 per cent
under-utilised and not promoted well. Once these venues
clarity arises: while there is perhaps a difference in volume,
of visitors to Jordan are MICE related. We look forward
start providing their services to MICE visitors, it will be
in confidence, even in approach – the message is nonethe-
positively to the efforts and strategies by JTB in increas-
quite a success and an attractive destination,” he en-
less unified. The MICE seed has been sown, and the industry
ing MICE tourism to Jordan,” marketing manager, Belle
thused. “The local Jordanians must get involved also by
will collectively nurture her, firm in an aligned belief that
Vue Hotels, Naaz Tabassum explained to TTG.
attending these venues.”
Jordan has exactly what it takes to blossom into a power-
“Belle Vue Hotels has a lot to offer to this particular
Presenting Jordan as a complete, marketable package
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fully attractive incentives destination.
9
DESTINATION JORDAN
LUXURY QUARTET HERALDS A NEW ERA
HOLDING THE ADVANTAGE
Starwood Hotels &
Convention centre manager, King Hussein Bin Talal Convention Centre managed by Hilton, Jan Heesbeen explained to TTG how the Centre’s supreme offering assists its guests in taking full control of their events.
Resorts is on the verge of a momentous milestone, with 2016 heralding the arrival of not one but four of its luxury brands across the Jordanian landscape. Joining its well established sister
Our state-of-the-art King Hussein
property, Sheraton
Bin Talal Convention Centre managed
Amman al Nabil, in the
by Hilton offers guests 27 rooms which
heart of the capital itself,
help them take full control of their events
The St. Regis Amman
and meetings. They can also make use
is preparing to make its
of the top notch technology available for
grand entrance. Within a
capital, W Amman is expected to work in compliment
their service such as built-in multimedia
16-storey tower, this new
with the Starwood portfolio, offering an urban
projectors, high–quality sound systems,
address will comprise
sanctuary where business meets pleasure. In line
video conferencing systems, screens,
260 guest rooms and
with the W vision to turn wishes into reality, the 280-
translation services and wired and wireless
suites, adorned with a
room property will house signature facilities such as a
microphone systems.
contemporary design and
destination restaurant, hot lounge and hip living room.
intuitive amenities. With
Our professional teams are highly
Navigating south to the Gulf of Aqaba, Starwood’s
experienced in organising major events; we
uncompromising service,
next entrant will be the seaside escape that is Al
assist our clients with the arrangements
flawless accommodation
Manara, A Luxury Collection Hotel, Saraya Aqaba. Each
of all conferences, meetings and events
and visionary meeting
of its 200 rooms and suites will be created with grace
from registration to hotel bookings to
and event options, the
and sophistication in mind, a theme that will continue
airport procedures. In addition, they are
property is positioning
through an array of its facilities.
experienced in setting up facilities and
itself as a premier address
equipment to support customers’ needs in
for business and leisure
in this luxury quartet, wherein each aspect is being
their events.
guests alike.
carefully selected to create an emotional connection
Staying in the vibrant
The Westin Saraya Aqaba is to be the fourth player
with its guests.
WALKING THE CORRIDORS OF CHANGE Occupying an enviable location, between the old city centre and
will be a formidable competitor.” In terms of its demographic mix,
the new, Toledo Amman Hotel is
Europe has historically taken the lead,
readying itself to undergo a major
but Asia and the Middle East have swept
transformation.
strongly onto the scene. “In 2014, we
Seeking to take the hotel to the
experienced a new mix. Although in
next level, general manager, Toledo
past years, Europeans constituted 60
Amman Hotel, Hakam Barakat outlined
per cent of our guests, this year, guests
to TTG the extensive overhaul that
from the Middle East and Asia have
will position the property as a real
doubled,” Barakat confirmed.
contender in Amman: “Toledo Amman
Europe will, however, continue to play
THE BELLE OF AMMAN While buoyed by strong
such as Europe, Canada
key USPs: “Belle Vue Hotel,
inter-regional business in
and the US,” he told TTG.
Amman is strategically
Hotel is now going through a major
an integral role. In a bid to regain these
2014, Belle Vue Hotels
transformation and is striving to take
favourable markets, Barakat urged that
is also seeing a revival of
explained that Jordan’s
Jabal Amman area; the
it to the next level. We are planning
the team is pressing forward by signing
tourism from the west,
comprehensive and
hub of the diplomatic and
to upgrade the entire property. The
agreements with travel agents who have
according to the property’s
diverse offering is a draw
corporate district of the
first phase will include renovating and
extensive knowledge in these areas.
marketing manager, Naaz
for visitors, and with
city. We have five to six
Tabassum.
such a vast spread of
types of meeting/board
opportunities, it can be
rooms apart from the
remodeling all the guest rooms. This
Outlining the strengths of Toledo
Tabassum further
located in the heart of the
phase will be complete in the beginning
Amman Hotel, Barakat told TTG: “My
of 2015. The next phase will include
strength is in my team, full stop. Other
throughout 2014 [have
positively used to extend
ballroom that can contain
the meeting, conference and banquet
secondary strengths include the central
been] the families visiting
lengths of stay or generate
up to 400 people. We also
halls. The final phase will include all the
location which Toledo Amman Hotel
from the GCC and MENA
return business.
launched our state-of-the-
public areas including the coffee shop
enjoys – smack in the middle between
region. I have also seen the
and restaurant. Once we are done, we
the old city centre and the new.”
revival/growth of tourism
segment, Tabassum
which is ideal for the MICE
from western countries,
underscored the hotel’s
segment.”
10 November MICE 2014
“The key markets
ttgmena.com
Eyeing the corporate
art VIP business lounge,
DESTINATION JORDAN
POSITIVE GROWTH IN BUSINESS AVIATION According to research by the Middle East and North Africa Business Aviation Association (MEBAA), Jordan is maintaining year-on-year growth of 2.2 per cent, giving it a Middle East market share of 6.5 per cent in terms of total professionally operated flights. Commissioned by MEBAA, WINGX Advance provided an analysis of the regional industry revealing that although the number of active and registered business jets has levelled off since 2000, the number
ENGAGING WITH THE ENVIRONMENT
of operators has increased at an annual rate of 2.7 per cent. The research was conducted ahead of the recent MEBAA Conference, which took place at Four Seasons Hotel Amman. Chairman, MEBAA, Ali Al Naqbi said:
Jordan is still making steady progress and is one of four countries whose industry has grown in the last year.
isplaying a determined commit-
“Jordan introduced business aviation into
ment to the environment, Inter-
the Middle East when the first operator
Continental Jordan was officially
in the region began flying, with support
countries whose industry has grown in
certified for the completion of Level 4
of the late King Hussein, who was keen
the last year. Its renovation of Queen Alia
of InterContinental Hotels Group’s (IHG)
to make Amman a business aviation
International Airport (QAIA) will only help
Green Engage programme.
centre for the region. Jordan is still mak-
provide improved infrastructure to sup-
ing steady progress and is one of four
port business aviation.”
Spearheaded by assistant chief engineer, InterContinental Jordan, Saeed Mohammad, this achievement has placed the property within the first 46 out of 871 IHG properties to complete the top level of the programme across Asia, the Middle East and Africa. “This is a great achievement that we are all proud of,” remarked general manager, InterContinental Jordan, Jan Ifcic. “Conserving and saving the environment is one of our most important objectives at IHG
MICE UNITY
and at InterContinental Jordan. We are
A powerful contingent of Jordan’s MICE providers are set to grace the EIBTM stage in Barcelona this year in a bid to showcase the Kingdom’s potential prowess in this arena. Key players expected to attend the show, from November 18-20, include, amongst others:
stay, but also one that is environmentally-
• Jordan Tourism Board • Royal Jordanian • Abercrombie & Kent Jordan • King Hussein Bin Talal Convention Centre managed by Hilton • InterContinental Jordan • Discovery DMC • Jordan Select Tours • La Beduina Tours • Dakkak Tours International DMC • Karma House Travel & Tourism • Pan East International Tourism Co. • Tyche Tours
fully aware that guests now are not only looking for a luxurious and comfortable friendly.”
NEWS FLASH To simplify the free baggage allowance policy and to enhance the passenger experience, Royal Jordanian has shifted from using the ‘weight’ concept and has instead implemented the ‘piece’ concept across its routes. Under the piece concept, economy class passengers are entitled to check-in one piece as baggage allowance with a maximum weight of 30kg, while Crown class passengers benefit from the allowance of two pieces.
November MICE 2014
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11
ANALYSIS EXHIBITIONS
NETWORK OF CONNECTIONS Supporting a thriving industry, exhibitions seek to bring together key industry players in a lively, tech-savvy and innovative environment. Natalie Hami explores how they are skilfully stimulating the tourism industry
IMPROVING SERVICES
CEO, Suntec Singapore Convention & Exhibition Centre, Arun Madhok
Suntec provides a venue with a high level of flexibility,
improvements that have made it possible for Suntec
functionality and convertibility, supported by a world-
Singapore to deliver free high-speed WiFi for up to
class service team, an award-winning dining experience
6,000 devices simultaneously throughout the entire
and operational excellence, further enhanced by
Centre for example.
cutting-edge technology.
Suntec Singapore has recently launched an online
We also pride ourselves in having multi-functional
portal where clients are able to view the venue exactly
halls and meeting rooms with flexible, customisable
as it is, without being physically here. They can even
space, and offer powerful technology that is the
visualise the layout of their spaces online, review and
perfect combination of technology and modern design,
change the floor arrangements of furniture, audio-
allowing us to be able to create a dynamic meeting
visual equipment and decoration items to their exact
environment for events.
requirements. They may even customise their menus
There have been considerable advances in
according to their needs. For visitors, we’ve worked
technology that are improving the service delivery for
together with Google to provide an indoor Google
MICE venues all over the world, such as the technology
Street View of our Centre.
KEEPING UP INTERACTIONS
Portfolio director, IBTM Global Events Portfolio, Sallie Coventry
for change.
The IBTM portfolio is simply the world’s
our portfolio that this is the number one
leading showcase for the meetings and
priority but it isn’t just confined to the
events industry because we currently
show floor. So the social and networking
done to keep trade shows alive 365-days-a-
have events held in seven destinations and
opportunities are also a vital ingredient for
year and change the concept that they are
on five continents. The statistics show that
exhibitions.
a ‘one-stop-shop’ that comes around once a
we connect 5,000 suppliers from 100
Perhaps the biggest influence in this
I also believe that there is still work to be
year. We are already using our websites to
countries with some 17,000 meeting
industry’s technology will come from
build the community and keep it together
planners and over 100,000 pre-scheduled
the young professionals entering the
by providing content, but there is a lot
appointments are generated across the
workforce, their advanced digital and
more that we need to do.
portfolio each year.
social media skills will continue to push
Technology has been a part of EIBTM
the boundaries. As an industry we need
for a while. Industry innovators and
meetings and opportunities to make
to make sure that this new generation
entrepreneurs this year will be included in
connections is key in the exhibition
understands the benefits of face-to-face
a special Innovation Zone, and it’s all about
industry – it is clear from research across
marketing, whilst embracing their ideas
interaction and live presentations.
The requirement for more business
12 November MICE 2014
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ANALYSIS EXHIBITIONS
CULTURAL IMMERSION
DRIVING UAE ECONOMY
General manager, events and communications, TTG MENA – organiser of the Middle East Luxury Travel Show, Alexandra North
Senior vice president – venues, Dubai World Trade Centre, Ahmed Alkhaja The MICE sector plays a crucial role
is that luxury in this instance is about engaging culturally. In order to promote
in growing and developing the UAE
and encourage this theme, MELTS will
economy. In 2013, we welcomed 2.2
move around the region year on year.
million visitors to Dubai World Trade
This way, our luxury buyers will be able to
Centre (DWTC). This figure represents
experience, first-hand, a wider variety of
people who directly and indirectly drove
the luxury offerings and service available
the growth of the UAE’s economy in
in this rich and rewarding region.
several key ways, with every dollar spent at DWTC estimated to pump an additional
With luxury and culture at the heart of
four dollars into the local economy.
MELTS, the decision to hold the inaugural
DWTC is capable of accommodating the
edition in the cultural beacon that is
specific needs of each and is also in the
Katara Hall, Doha, was natural. Moving Other than the fact that the Middle East
away from a traditional venue to one
Following the UAE winning the right to
process of developing a mobile app for
Luxury Travel Show (MELTS) is the
that is inspiringly creative yet absolutely
host the World Expo in Dubai, in 2020, we
iOS and Android operating systems, as
region’s first and only B2B event wholly
capable of meeting the savviest of B2B
are already seeing a positive impact on
research has shown that over a third of
dedicated to luxury travel experiences in
demands has proved popular and caused
the brand recognition of Dubai and the
all DWTC’s current web traffic is accessed
the Middle East, our differentiating factor
a real buzz within our luxury community.
UAE as a global MICE destination.
through tablet and smart phone devices.
AN ENGAGING EXPERIENCE
PROMISING OUTLOOK
SUCCESSFUL COMBINATION
Senior director, international, China National Convention Center, Jennifer Salsbury
Acting group CEO, Abu Dhabi National Exhibitions Company (ADNEC), Humaid Matar Al Dhaheri
Director, Madrid Convention Bureau, David Pérez Noack
At China National Convention Center (CNCC) we have
ADNEC is rooted at
to allow a show to
Madrid has an offer so wide in terms of leisure as
the backbone to cater to organisers who bring in their
the heart of a growing,
expand into the stunning
well as meetings facilities. We are sure that all the
own international production and IT companies that set
cosmopolitan city with
18,000m2 concourse, with
organisers which have worked in Madrid have been
up these interactive environments for delegates attend-
excellent infrastructure
integrated IT facilities.
satisfied with their experience in our city.
ing these events.
that is accessible via a
Conference Room A and
Thanks to this variety of options, in Madrid leisure
world-class airline with
B can hold up to 800 and
and business are complementary rather than mutually
global connections.
400 delegates at any one
exclusive terms. That is why doing business can be a
time respectively. We
real pleasure.
Many international intermediary specialists have established a home in Beijing after supporting their corporate company clients sponsoring activities around
ADNEC’s 12 halls offer
the Olympic Games in 2008 in addition to showing their
event organisers inter-
are also committed to
brands within China.
This is our campaign claim and is always a part of our corporate image.
connected and flat-roofed
developing social media
The destination is increasingly online on the new me-
floor space of 73,000m2
and interactive services
dia with many Chinese versions such as QQ, Sina Weibo
with endless possibilities
for clients across the full
improved the communications between clients and
and WeChat, so at the CNCC we have improved the WiFi
for all types of exhibitions
range of IT platforms.
providers, giving both so many more opportunities to
provision to 4G to handle effective communication for a
and events.
Prospects for the
be more well known than a few years ago. It gives us
fast growing number of devices active at any one time;
As part of the centre’s
[Regarding technology], we have seen how it has
MICE industry are bright
the chance to choose how, when and where to contact
the trend and ‘mood of the moment’ is very much ‘so-
innovative design, the
globally, but particularly
other professionals and the way you want to promote
cial’ so we have provided free WiFi throughout both the
front of each hall can
for emerging destinations
your destination. We could say that this is the future,
Center and the CNCC Grand Hotel.
be partially removed
such as Abu Dhabi.
but actually, this is the present.
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13
ON LOCATION REGIONAL INCENTIVES s the MICE sector raises its contribution to the worldwide tourism industry, the need for innovative incentives that can cater to the hungry appetite of this burgeoning industry become all the more necessary. Perhaps, then, it is no surprise that in a region such as MENA – which seeks to deliver nothing short of the ultimate in all that it does – incentive offerings are rapidly taking centre stage for their results-driven format and combined sense of authenticity. Director of operations, The Vision DMC, Anwar Abu Monassar remarked on the growth the MENA region has seen in this sector: “The entire region is assisting the growth in the MICE industry, with Dubai leading the way, even though Abu Dhabi and Oman are following with increased demand.” Referring specifically to Dubai as a trend setter, director, Dubai Convention and Events Bureau, Steen Jakobsen told TTG: “Dubai promotes its incentive offer around the world through an extensive network of 20 international offices in North and South America, Europe, Asia and Australasia. Its main feeder markets are equally diverse, with many incentive delegates arriving from Europe and Asia.” Armed with an established understanding that
LIMITLESS PERSPECTIVES
the region is undeniably well-equipped to handle incentive travellers, TTG spoke with leading stakeholders to identify the driving factors behind MENA’s growing skill in the incentives arena.
FAVOURABLE CONDITIONS
Inspiring through action and exhilaration, incentives options across MENA are more rewarding than ever before. Panayiotis Markides discovers how the region’s determination to deliver excellence is producing remarkable results
Confidence in the region’s ability to create a vast, world-class incentives portfolio is at a high. And with state-of-the-art facilities, service and
that Dubai has the advantage of
opening of the new Salalah Interna-
lodging options – as well as a treasure-filled
strengthened global connectivity and a
tional Airport and new Muscat Interna-
landscape of opportunity – there is little wonder
hospitality sector that stretches across
tional Airport, as well as the expected
as to why.
all budgets.
arrival of the Oman Convention and
In Lebanon, marketing director, Belair Travel and Tourism, Elie Nammour explained to TTG
Oman; a destination which is continu-
how the country’s various leisure assets make
ally building on its firm incentives foun-
for one-of-a-kind incentives, thus enabling it to
dations. Director general of tourism
contend with major destinations in the region:
promotions, Oman Ministry of Tourism,
“Lebanon is a country of archaeological treas-
Salem Al Mamari informed TTG how
ures, including world heritage sites. Lebanon is
the Sultanate is ideally positioned for
definitely a smart touch to withstand the com-
incentives: “Oman is a year-round desti-
petition of other regional hubs simply because it
nation with visitors arriving in both
has the notion and the finesse coupled with the
the summer and winter seasons. Tour-
flexibility and a wide selection of venues.”
ists, especially from the GCC and the
Colour is indeed something that incentives pioneer Dubai possesses in abundance. Eager to
Exhibition Centre, in addition to sev-
Sashaying into this regional mix is
The city is already in the process of building the next wave of headline attractions.
eral new hotels. According to Demitry, these enhancements are expected to enable Oman to compete for a top position among the MICE high flyers. There is likewise no sight of a slowdown in Dubai, as Jakobsen expressed to TTG. “Dubai has a very wide array of choices that are constantly being expanded. The city is already in the process of building the next wave of
Middle East, visit Salalah to escape the
headline attractions,” he said, alluding
summer heat.”
to the various theme parks headed to
accentuate the metropolis’ incentive offerings,
He highlighted that Oman’s diverse
Jakobsen enthused: “Dubai is an excellent des-
terrain areas such as the Jabal Al Akh-
tination for meetings and business events, and
dar and the Jebel Shams mountainous
This commitment to developing an
sis is on making Dubai accessible for
also offers an array of truly memorable leisure
regions, as well as Salalah’s khareef
excellent tourism product is evident
both leisure and business tourists alike
experiences for visiting delegates. As one of the
season, which brings with it an abun-
across the region, so, each destination
by adding three- and four-star proper-
safest and fastest growing tourist destinations
dance of greenery, attracts tourists
is investing in retaining or establishing
ties and meetings venues.
in the world, there is something for everyone in
from the GCC and internationally.
its competitive MICE advantage.
this remarkable city.”
Aside from its natural advantages,
INVESTED GROWTH
the city as well as an opera house. He also said that the current empha-
This sentiment was reinforced by
Having perceived the power behind
He further elucidated that Dubai can cater to
Al Mamari also noted that the devel-
general manager, City Seasons Hotel
this growing MICE industry, the
activities ranging from desert safaris, sky-diving,
opment of hotels and accompanying
Muscat, George Demitry, who indicated
region’s destinations are, through
and even snow sports at Ski Dubai.
entertainment venues will raise the
that Oman is devoting resources to
determination and investment,
tourism industry’s economic contribu-
increase MICE-focused infrastructural
consolidating their position on
tion to Oman.
developments, including the impending
an international level.
Abu Monassar added to Jakobsen’s comments,
14 November MICE 2014
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news
MULTIPLE DEVELOPMENTS
ON LOCATION REGIONAL INCENTIVES
GROWING ADEPTNESS
INCENTIVE RICH LEVANT
General manager, City Seasons Hotel Muscat, George
Promoting Jordan and
Demitry revealed to TTG Oman’s MICE-specific aspirations
Lebanon’s incentive of-
in light of the country’s plethora of new hotel openings,
fering, managing director,
which are increasing the hospitality sector’s supply.
Nawafir Travel and Tours,
“Short term challenges associated with accelerated in-
Adnan Habbab shared
crease in supply are likely. Nevertheless, parallel opportuni-
with TTG the diverse
ties are evolving in the MICE and leisure sectors,” he said.
region's attraction.
He added: “Global MICE business exceeds $1.1 trillion. I
“Now is an ideal time
strongly believe Oman positioning itself as a future MICE
to travel to Jordan and
destination is indeed favourable, the anticipated expan-
Lebanon; when travellers
sion of tourism infrastructure, convention facilities and the
can benefit from a luxuri-
opening of several new hotels are all added advantages to
ous product at a cheaper
further boost Oman’s competitive edge.”
price,” he said.
In addition, Demitry commented that the hotel is well
According to team leader, Oman Visitors Portal, Bader Mohd Al Azri, Oman’s upcoming MICE developments include:
rooms (Q2, 2017)
positioned to attract the high yield MICE sector.
He commented that Jordan has a vast range
city and a trip to Wadi Rum the next day. Habbab added that
• Muscat Fort Hotel,
of international travel-
activities such as hot air
phase one, 290 rooms
lers visiting the Kingdom,
balloon tours over Wadi
(Q3, 2015)
seeking to visit its famous
Rum and dinners in Little
• Shaza Salalah Hotel &
landmarks such as Petra,
Petra are authentic ac-
Resort, 300 rooms
the Dead Sea, Wadi Rum
tivities, noting that these
(Q4, 2016)
and Aqaba. “We also have
interest the European
• The $1.8 billion Oman
• Shaza Muscat, 324 rooms
luxurious private jet tours
market, mainly the Swiss,
Convention and Exhibition
(Q2, 2016)
to Aqaba with an over-
German, Italian and also
Centre (OCEC) (Q4, 2016)
• Crowne Plaza OCEC, 296
night stay in the ancient
British markets.
• W Hotel Muscat, 290
rooms (Q2, 2016)
HIGH END EXPERTISE Highlighting the country’s luxury appeal, Director General of Tourism Promotions, Oman Ministry of Tourism, Salem Al Mamari commented to TTG about Oman’s various attractions, suitable for incentive trips
attraction. Standing prominently with its facade of gold and blue, the palace of the Sultan remains a true destination for visitors who would like to experience the luxury side of Oman. Oman boasts several luxurious fivestar hotels managed by prominent establishments such as The Ritz–Carlton
The Royal Opera House of Muscat
and IHG, spread along its magnificent
offers visitors a successful blend of
coastline overlooking the Indian Ocean
architectural mastery and luxurious
from Musandam in the north, to Dhofar in
decorations with elements that depict the
the south. Adding to the luxury tourism
country’s rich history and culture.
sector of the country are state-of-the-art
The building itself evokes an interesting
golf courses that attract internationally
history and background, complete with
acclaimed golf competitions. These
performances from some of the world’s
include Almouj Golf, Muscat Hills Golf
leading artists. Its beauty attracts opera
and Ghala Golf Valley. Tourists can also
enthusiasts who come to see artists from
stop by the Amouage Perfumery, one
all over the world perform in Oman.
of the world’s most expensive perfume
Al Alam Royal Palace is another lavish
factories.
November MICE 2014
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15
SPOTLIGHT GERMANY
DISPLAY OF ARTISTRY A prominent player in the world of MICE, Germany stands with its head up high. As spectators and competitors alike tip their hats to this culture-infused MICE hub, Tatiana Tsierkezou sheds light on what exactly is shaping this ever-burgeoning sector
has been recognised as the leading European conference
TECHNOLOGICAL DEXTERITY
location for international organisations by the Interna-
Staying at the top of the MICE league for a
dia is a good example. We use Twitter to spread
tional Congress & Convention Association (ICCA). Adding
decade is no mean feat, especially considering
news about Berlin and stay in contact with our
further shine to this moniker, the country has been ranked as the sec-
the wave of technological advancements that
customers before, during and after an event.”
ond most popular location for association meetings globally.
have swept the MICE scene since the turn of the
ccentuating its MICE prestige, for the last decade Germany
and how we communicate with our customers – this trend will grow. The inclusion of social me-
Undeniably influential in the MICE industry,
With the help of some of Germany’s foremost travel professionals,
21 century. Having embraced the hi-tech era
new technologies have not simply weaved their
TTG took a closer look at how this destination has carved out such a
with vigour and determination, Germany has
way onto the MICE scene, rather, they have
powerful reputation for itself.
remained at the pinnacle of the sector.
boldly made themselves utterly integral. Further
Addressing just this, head, ITB Berlin, David Reutz told TTG: “Inter-
st
“With the progressive mechanisation of our
underlining this widespread impact, Grief ex-
nationally, as a location for MICE events, Germany has a competitive
working and living environments, congresses
plained that Jumeirah Frankfurt has witnessed
advantage in particular due to its diversity and know-how. Germany’s
and company events are becoming increasingly
an increase of virtual events, webinars and on-
strengths are its high-quality, wide range of services in various price
technology-orientated,” declared CEO, Düssel-
line training.
segments and its high safety standards.”
dorf Congress Sport & Event, Hilmar Guckert. “Customer requirements – especially in the field
TRENDSETTERS
Munich Airport, Corinna Born added: “I believe that Germany is an
of event technology – are rising and becoming
Possessing a truly eclectic MICE sector, there
attractive MICE player in Europe due to the combination of high-tech
more specific. Offering technical services at the
is no doubt that Germany ever-strives to retain
infrastructures, fabulous cultural sights, outdoor highlights, moderate
highest level is a key demand in our daily work.”
a product that is both fresh and thoughtful.
With ever-changing technologies paving the
However, to preserve its leadership position,
Director international media relations, corporate communications,
hotel prices and great shopping opportunities.” Echoing this sentiment and underscoring the favourable pricing
way to MICE brilliance, meetings and events
the country’s MICE players need to keep a sharp
structures of some of its key cities was general manager, Jumeirah
sales manager, Villa Kennedy, Rocco Forte,
eye on changing trends, great and small.
Frankfurt and regional vice president – Europe, Doris Grief, who ex-
Frankfurt, Siena Christmann remarked: “Mobile
clusively shared: “Germany is definitely one of the favourite and most
devices are definitely shaping the MICE indus-
Guckert explained to TTG: “Mega-trends include
frequently selected MICE destinations, primarily because of its strate-
try. Classic agendas printed on paper basically
globalisation, increasing scarcity of resources,
gically favourable location in the heart of Europe. The most enquired
do not exist anymore – guests are asking for
urbanisation, mechanisation of working and liv-
destinations such as Berlin, Munich, Frankfurt and Cologne are not as
tablets.”
ing worlds as well as sustainable development.”
expensive as other European locations.” With Germany’s connectivity considered an added bonus, director of sales and marketing, Regent Hotel Berlin, Carmen Hackmann
Christmann further illustrated that video conferences are a popular request. Sharing this sentiment was catering sales
Outlining some of the most eminent trends,
Mahmoud shared with TTG: “[MICE] events have an impact on the environment. People’s sensitivity for this issue has increased in recent
clarified: “The country has a number of international airports and
manager, Breidenbacher Hof, Düsseldorf, Cer-
years, and will further increase. For us, this
many cities that are business hubs for different reasons – Frankfurt
stin Lutke Entrup: “Live technologies and mo-
means our customers will demand ‘green’ hotels
for the financial industries, Munich for automotive and Berlin for tech-
bile Internet computing devices such as smart-
and venues.”
nology and tourism.”
phones and iPads are becoming a crucial tool in
Taking these competitive advantages into account, managing direc-
Germany’s MICE industry.”
With a MICE portfolio that is progressing in
tor, German Convention Bureau, Matthias Schultze enthused: “We are
Director conventions, Berlin Convention Of-
proud that Germany has remained at the top of the ICCA rankings for
fice, Visit Berlin, Heike Mahmoud added further
secured itself a most advantageous position.
a decade. The number of meetings we host and the number of people
weight to the significance of technology: “Digital
With an industry-wide sense of determina-
who attend them attest to a winning strategy of infrastructure, value
technologies such as smart phones and tablets
tion, the country is setting itself up for even
for money and industry expertise.”
already influence the way meetings are held
longer-term success.
16 November MICE 2014
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line with every shifting trend, Germany has
SPOTLIGHT GERMANY
ROUND TWO FOR LUXURY FAIR
BOLSTERING A PRESENCE aving signed its seventh mul-
Strasse, at the entrance to the city
seventh MDA with Sierra and this
tiple development agreement
of Karlsruhe – home to the German
growth engine is going to greatly
MDA in Germany with existing
Federal Constitutional Court and a
help accelerate our shared develop-
owner partner Sierra Hotel Manage-
range of companies and research
ment goals for Germany.”
ment, InterContinental Hotels Group
institutions.
CEO, Sierra Hotel Management,
(IHG) has announced the brand new
Upon completion, the Holiday Inn
Uwe Aschke also added: “Holiday Inn
Holiday Inn Express Karlsruhe – City
Express branded hotel is to house 115
Express is a strong hotel brand with
Park, which is slated to open its
guest rooms, three multifunctional
fantastic growth potential in Ger-
doors to the public in mid-2016.
meeting rooms and plenty of parking
many. We’re excited about the mul-
space for visitors.
tiple development agreement with
Following a successful first
opportunity to meet with
edition in 2014, B2B luxury
100 suppliers, such as hotel-
first hotel out of a total of five within
fair, loop is gearing up for
iers and providers of luxury
the agreement, is set to be situated
many, IHG, René Schappner stated:
Karlsruhe is a significant milestone
a second event of its kind,
tourism products, to pitch
in a prime location on Zimmer-
“We’re thrilled to have signed our
in the company’s growth strategy.”
which is scheduled to take
their products, network and
place from March 9-11, 2015,
build business relationships.
at Kempinski Hotel Graven-
Commenting on the event
bruch in Frankfurt. Designed to bolster
The property, representing the
IHG. The new Holiday Inn Express in
Director of development for Ger-
was managing director, Lobster Experience (the
business in the financially
founder of loop), Astrid
strong and economically
Oberhummer: “The consist-
stable markets of Germany,
ently positive feedback of
Austria and Switzerland,
our first loop encouraged us
100 buyers, comprising
one more time that this fair
travel agents and tour op-
has filled a gap in the luxury
erators are granted the
tourism market.”
MASTER OF MICE Exclusively speaking to TTG, catering sales manager, Breidenbacher Hof – a Capella Hotel, Düsseldorf, Cerstin Lutke Entrup discussed the property’s meetings offering, Germany’s appeal as a MICE hub and the latest news.
RETAIL FINESSE Having recently announced plans for the brand new McArthurGlen Remscheid (scheduled for 2017), head of tourism, McArthurGlen, Anthony Rippingale exclusively shared the company’s news as well as
A REFRESHED PORTFOLIO Situated in the city of
ing rooms overlooking the
Mainz, Hilton Mainz &
Rhine River and also offer
TTG: How can you cater to the
TTG: In your opinion, why is
needs of the contemporary
Germany a leading MICE player
business traveller?
in Europe?
dorf, is a great location to place
Commenting on the company’s plans for
business meetings to special
your meetings or events due to
further luring in the German MICE market,
events as well as outside catering
the prospering economies and
he added: “We are developing a special
to our guests on a very high level.
technologies. Many headquarters
MICE package for our hotel partners to
of international companies are lo-
share with their clients next year. This will
cated in and around Düsseldorf.
be supported by a targeted advertising
Every event is individually
a more traditional, majestic and historical touch for
wishes and needs.
slew of renovations in an
festive events.” Unveiling the prop-
cater to demand.
further 25 stores,” he explained to TTG.
Germany, and especially Düssel-
Düsseldorf offer everything from
recently undergone a
erty’s secret to success,
second phase at the end of 2015. The centre
We at the Breidenbacher Hof in
Hilton Mainz City has
ence facilities fresh and
“McArthurGlen Neumünster will open a has 90 stores and the new phase will add a
planned to fit our guests’ personal
attempt to keep its confer-
plans for further enticing MICE markets.
In general, Germany has a good infrastructure and destinations
with local tourism boards and convention
are reached within a short time.
centre partners to support their bids as a destination for incentive groups.”
Roessler told TTG: “The
TTG: Finally, what is new in the
Speaking exclusively to
key ingredient to a suc-
world of Breidenbacher Hof?
TTG, general manager, Hil-
cessful and memorable
ton Mainz & Hilton Mainz
conference is our team.
We have recently opened our
City, Roland Roessler
Our professional and
pool and spa area at the Breiden-
commented: “We have
open-minded team mem-
bacher Hof, a Capella Hotel.
recently fully renovated,
bers are our personal
to ensure we have the per-
secret to ensuring our
Royal Floor on the ninth floor
fect conference facilities
product will always stay
of the building which features 11
on the market. We have
fresh and in-line with con-
rooms and suites.
fresh and modern meet-
temporary developments.”
18 November MICE 2014
campaign. We will also be working closely
Adding to this, we opened our
ttgmena.com
UPDATE KOREA
A RHYTHMIC
PULSE
Director of business development, Conrad
tions, Grand Hyatt Incheon continues to
us aside is our international MICE sales team.
bolster its facilities with the opening of a new
Culturally diverse and experienced international
West Tower. According to its marketing com-
travellers themselves, the team offers our
munications manager, Misun Ha the property
clients skilled and attentive points of contact,
now houses 1,022 guest rooms.
who can translate the organiser’s interests and objectives into successful events.” He further noted that what sets Conrad Seoul
he rhythm and modern beats of Korea’s round-the-clock, unstoppable
Korea has come on in leaps and bounds with Seoul now ranking fourth place
spaces ranging in size from 18 m2 to 1,250m2,
up on its brand’s strengths and benefits, and
thing from a boardroom meeting for six to a
complimented them through its purpose built
ballroom reception for 1,250.”
venues. These include two large ballrooms, one
Meanwhile, Singh urged that Conrad
entire floor purely for break-out rooms and 380
Seoul is addressing MICE business from a
rooms in the exact same size and layout.
geographic angle, taking into account any shifting trends and developments. “Coun-
D Cube City Hotel, which boasts convenient
tries such as China and other growing Asian
links to Incheon International Airport and
economies represent a lot of opportunity,
Gimpo International Airport, as well as being
however the main opportunity is currently
close to major business districts such as Yeo-
coming from the increased interest of large
uido, Guro and Gasan Digital Complex.
international conferences and conventions.
This was commented on by general manager,
In many cases, such events are organised
Sheraton Seoul D Cube City Hotel, Matthias
from within the US and North America, which
Sutter, who told TTG: “Sheraton Seoul D Cube
are discovering Seoul as an attractive loca-
City Hotel is in the heart of D-Cube City’s sights,
tion to host their events in Asia, and this is
[close to] shopping at D-Cube Department
what we are working on developing further.”
Store, entertainment at D-Cube Art Center,
Indeed, the local Asian market is proving
apartment and offices in southwest Seoul,
favourable for Sheraton Seoul D Cube City
boasting a one-stop living, shopping, culture
Hotel, with Sutter noting that a key target
and leisure complex.”
for the property is the lucrative mid-sized MICE business, targeting groups from grow-
SHARPENING SKILLS
ing markets such as Malaysia, Indonesia, and China, among others.
MICE industry, which is now sprinting to most successfully compete with more established Asian MICE destinations.
and versatile meeting venues. With event Grand Hyatt Incheon can accommodate any-
energy epitomised in its capital city, Seoul, manages to most creatively fuse with its thousands of years of history, thus developing an enviable
“In both towers, the hotel has spacious
apart from the competition is that it has picked
Meanwhile, location is key at Sheraton Seoul
Radiating an irrepressible liveliness and spirit, Korea’s bright lights are calling out to global MICE delegates. Natalie Hami reports on how the destination is honing its product
other corporate and government organisa-
Seoul, Karan Singh commented: “What sets
In spite of Korea’s unstoppable fervour, the industry is far from resting on its laurels and
This savvy and attractive mix of market
worldwide as a convention destination in the 2013 International Meetings Statis-
is, instead, continuing to advance and hone its
intelligence, diversification and infrastruc-
tics Report released by the Union of International Associations (UIA). According
MICE offering, with a sharpened focus on key
tural development is undoubtedly aiding
to the report’s findings, Seoul’s ranking moved up a place, with the city shown to
industries and markets.
Korea in its efforts to climb the ranks of
have hosted a total of 242 international congresses held in 2013 as determined by UIA criteria, accounting for 2.3 per cent of the global total. Seoul also played a major part in South Korea’s ranking, which rose to third
Concentrating on a full spread of MICE busi-
the MICE industry. As such, this enter-
ness opportunities, which includes pharmaceu-
prising destination is on course to soar
tical companies, the automobile industry and
amongst Asia’s high-flyers.
place with 635 meetings, up from fifth place with 563 meetings in 2012, reflecting a 12.8 per cent increase. The capital city's MICE offering is being skilfully taken care of by Coex, an active member of the Seoul MICE Alliance, which is comprised of Seoul’s key industry stakeholders for business events across a number of categories. According to director of global marketing team, Coex, Steven Kim, over the last 28 years, Coex has accumulated skills and knowledge for successful management of trade exhibitions from planning, promotion and on-site operation to follow-up services. However a number of industry players predict that Korea’s MICE offerings will not be exclusively confined to Seoul but will, in time, widen to include other peripheral cities. This was expressed to TTG by sales manager responsible for corporate events and MICE, Shilla Seoul, Aden Kim who said: “I foresee a growth in MICE events not only in Seoul but also in large cities such as Busan and Jeju Island.” With such exciting developments on the table, TTG sought to discover how Korea’s travel and tourism industry is keeping abreast of these ever positive changes and how the industry is upping its game within the segment.
A GLEAMING FUTURE As Korea takes large but measured strides into the future, ensuring its MICE product surpasses all expectations, properties around the country express a certainty on what makes them stand out and identify how to capitalise on the momentum. November MICE 2014
ttgmena.com
19
PEOPLE ON THE MOVE HAMAD MOHAMED AL-HARTHY
Dead Sea Spa Hotel, Jordan,
Hamad Mohamed Al-Har-
has heralded the arrival of
thy has been welcomed
Rami Jarrar, who has taken
on-board the Oman Air
up the position of director of
team as its new country
sales and marketing.
manager for the Sultanate
Jarrar is set to play an
of Oman.
integral role in steering the sales and marketing activities as well as helping to reposition the property, which will celebrate its milestone 25th anniversary in the coming year.
After joining Oman Air as a management trainee in 2002, Al-Harthy progressed through the ranks. He is now responsible for increasing sales across Oman.
GENERAL MANAGER Banyan Tree Al Wadi and Banyan Tree Ras Al Khaimah Beach have announced that Axel Jarosch has taken the helm as general manager. Jarosch possesses over 20 years’ experience in the industry, with six years garnered from within the region. With a wealth of expertise, he will oversee the smooth operations between the two resorts.
CHRISTIAN ZANDONELLA
THE RITZ-CARLTON, BAHRAIN HOTEL & SPA
COUNTRY MANAGER
AXEL JAROSCH
BANYAN TREE HOTELS & RESORTS RAK
DIRECTOR OF SALES AND MARKETING
OMAN AIR
DEAD SEA SPA HOTEL
RAMI JARRAR
GENERAL MANAGER Christian Zandonella has taken up the coveted role of general manager at The Ritz-Carlton, Bahrain Hotel & Spa. Combining a passion for excellence and an understanding of today’s discerning travellers, he will continue to establish the hotel’s prominent position within the local, regional and global markets. Zandonella arrived from The Ritz-Carlton, Toronto.
If you have recently been promoted or appointed key staff, please visit our website...
Hotel has recently announced the promotion of Kristina Savchenko, who will assume the position of senior sales executive, with a focused objective to bolstering support for leisure sales. Having displayed a skilful handling of the leisure market as a sales associate at the hotel, Savchenko was recognised for her efforts and promoted.
DIRECTOR OF BUSINESS DEVELOPMENT AND MARKETING
GENERAL MANAGER
Ahmed Jarkass has been
Secluded desert hideaway,
promoted to the role
Tilal Liwa Hotel, has
of director of business development and marketing, Jumeirah Messilah Beach Hotel & Spa from his role as director of sales. An Egyptian, Jarkass was a key member of the hotel’s pre-opening executive team when he joined in 2009. He will lead the sales, public relations and marketing, revenue, and the conference and events teams.
20 November MICE 2014
recently welcomed Khaled Sharabassy as its general manager. During his 20 years of industry experience, Sharabassy has successfully honed his expertise with major international and regional hospitality groups including Kempinski, InterContinental Hotels Group and, latterly, Danat Hotels & Resorts.
ttgmena.com
DANIEL RUFF
WYNDHAM HOTEL GROUP
Golden Tulip Al Barsha
KHALED SHARABASSY
TILAL LIWA HOTEL
SENIOR SALES EXECUTIVE
AHMED JARKASS
JUMEIRAH MESSILAH BEACH HOTEL & SPA
GOLDEN TULIP AL BARSHA HOTEL
KRISTINA SAVCHENKO
PRESIDENT AND MANAGING DIRECTOR-EMEA & INDIAN OCEAN
Wyndham Hotel Group has welcomed Daniel Ruff, who is to serve as president and managing director of the Europe, Middle East and Africa (EMEA) and Indian Ocean regions. Among his duties, Ruff will assume responsibility for the group’s strategic development and operational, marketing, revenue management and sales services to its franchisees and development partners.
TATOs
SPECIAL AGENT... Vice president – business support, Emirates Destination and Leisure Management Division, Emirates Group, Fabio Prestijacopo speaks to TTG on upcoming trends and how the group is promoting Dubai
We have seen an increased number of families travelling to Dubai from Nigeria, Senegal and Kenya as well as the GCC. This increase is for a number of reasons, such as the wide variety of activities on offer and the great deals offered by Emirates Holidays. We are putting a lot of activity into Africa, as Emirates Holidays, in particular Nigeria and South Africa. We have dedicated teams in both countries looking after travel into Dubai and further on,
using the Emirates Airline flight network. Visitors from the KSA and Kuwait are also spending a lot of money at very short notice and this is where most of our business is coming from. Dubai has a lot to offer visitors of all ages and nationalities. We work with the best hotels to offer guests a spectacular combined beach and city break. Dubai offers something for everyone – safaris, two incredible water parks and more.
PROMISING FUTURE
What's trending this month...
Millennium Resort Mussanah, Oman, recently welcomed 21 tour and travel operators with a view to strengthening Al Batinah’s tourism industry. The resort offered 100 adults and 31 children the opportunity to experience its leisure facilities, including health and wellbeing treatments at the Zayna Spa and Health and Fitness Centre as well as fine dining at the Al Mydan restaurant.
GROWING POSSIBILITIES MasterCard has signed an agreement with CrescentRating to co-develop the MasterCard-CrescentRating Global Muslim Travel Index (GMTI). Over the past four years, CrescentRating has released annual rankings of Muslim-friendly holiday destinations. With this agreement, the rankings will be developed into a global index, set to be released in January 2015 and updated quarterly.
LAYING FOUNDATIONS In a bid to capture the attention of potential tourism markets, the Sharjah Commerce and Tourism Development Authority (SCTDA) recently conducted a roadshow in Singapore to promote the emirate’s tourism attractions. The aim of the Singapore roadshow was to attract a new market of visitors to the emirate of Sharjah. The delegation networked with outbound tourism companies to lay down the foundations for future business opportunities. November MICE 2014
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21
PICTURE PERFECT
Etihad Airways An elite group of Etihad Airways cabin crew completes a tailored three-
British Airways To raise funds for the Kate and Justin Rose Foundation, golfer Justin
week training course in London to become flying butlers. The role of the world’s first flying butler is to look after VIP guests booked into The Residence by Etihad.
Rose is joined by a host of high-profile personalities on the wing of a British Airways 747 to hit a succession of golf balls at a target up to 165m away to secure flights for the charity.
Abu Dhabi Tourism & Culture Authority
Thanyapura Phuket Tennis sensation Maria
Hilton Worldwide Over 100 volunteers from Hilton
Playing at the Manarat Al Saadiyat arts and culture centre on Saadiyat Island, pianist Lydie Solomon opens the revitalised Abu Dhabi Classics 2014/2015 concert season.
Sharapova trains for the BNP Paribas WTA Finals 2014 in Singapore with a seven-day training camp at Thanyapura Phuket.
Worldwide take to the coast of Ras Al Khaimah for a sea and beach clean up. The activities form part of the company’s third annual Global Week of Service.
Yas Viceroy Abu Dhabi The Australian National
Air Malta Crowds are privy to an impressive show fea-
Football team receives a warm welcome to Yas Viceroy Abu Dhabi from the mascots of Yas Waterworld, as they arrive for a friendly game against the UAE.
turing Air Malta and the RAF Red Arrows at the close of this year’s Malta International Airshow, organised to commemorate the airline’s 40th anniversary since its first flight.
Picture perfect 22 November MICE 2014
A visual tour of recent events around the world
ttgmena.com
SOCIAL HUB Our Team GENERAL MANAGER PUBLISHING & SALES Tony Fields TFields@ttgmena.com D: +357 24 803001
SOCIAL MEDIA HIGHLIGHTS As everyone in the industry is aware, social media plays a fundamental role in getting the message across. This month in particular has been a great one across all social media platforms and TTG MENA has been closely monitoring all posts and updates. As you’ll see below, we have handpicked some of our favourites…
GENERAL MANAGER EVENTS & COMMUNICATIONS Alexandra North ANorth@ttgmena.com D: +357 24 803071
BurJuman Arjaan @ BurJumanArjaan Kids can work as housekeepers #RotanaHotel @KidZaniaDubai & get a first taste of hospitality.
MEDIA REPORTERS Natalie Hami Panayiotis Markides DIGITAL CONTENT CREATOR Tatiana Tsierkezou CREATIVE DIRECTOR TTG MENA PUBLISHING Edward Beales SENIOR DESIGNER Maggie Bdjian E-COMMERCE MANAGER Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008
INTERNATIONAL PARTNER MANAGER Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 OPERATIONS MANAGER Chris Christou CChristou@ttgmena.com D: +357 24 803003 CHIEF FINANCIAL OFFICER Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 ACCOUNTS EXECUTIVE Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 HEADQUARTERS Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com THAILAND REPRESENTATIVE Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 JAPAN REPRESENTATIVE Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG Balkans TTG China TTG Czech Republic TTG Hungary TTG Italia TTG India TTG Nordic TTG Poland TTG Russia TTG Media * For information on these publications, please contact us at: INFO@ttgmena.com TTG MENA is part of the CADS Group
La Gourmandise at Four Seasons Cairo at The First Residence #Morning #coffee is a true blessing. Don’t you agree?
Sultanate of Oman Here’s yet another reason to stop by this neck of the woods the next time you are in Oman...
ACCOUNT MANAGERS Helen Moss Hmoss@ttgmena.com D: +357 24 803074 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Maiju Vaananen MVaananen@ttgmena.com D: +357 24 803010 Charlotte Moreton Dolman Cmoretondolman@ttgmena.com D: +357 24 803014
William Warwick Happy to meet my colleagues in the USA, during IMEX America Conference in Las Vegas.
COMO Hotels@COMOHotels It’s a breezy day in #CSestate, so we’ll relax in our residence until it’s time for our massage later. #bliss #Bali
Radisson Blu Dubai@ RadissonBluDXB Planning a #gala, #banquet or #conference? Here’s a sneak peek of our newly refurbished Zabeel Ballroom!
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TURKISH AIRLINES RENEWS PARTNERSHIP WITH SITA MAZAGAN BEACH & GOLF RESORT, MOROCCO, PROVES POPULAR AMONG GCC TRAVELLERS TDIC ANNOUNCES FULL INSTALLATION OF LOUVRE ABU DHABI DOME ASCOTT CULTURE VILLAGE IN DUBAI TO OPEN IN 2017 AIR ARABIA ANNOUNCES TBILISI, GEORGIA AS 100TH GLOBAL DESTINATION
NEXT DECEMBER ISSUE • DESTINATION KSA • UPDATE PHILIPPINES • ON LOCATION BALKANS ROUNDUP • AWARENESS SUSTAINABLE TOURISM • ANALYSIS SPORTS TOURISM
November MICE 2014
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