October 2015 by TTG MENA

T H E B U S I N E S S O F S E L L I N G T R AV E L

OCTOBER 2015

On Location RUSSIA & CIS A vast region reinforces ties with MENA

Analysis SHOPPING An update of the latest retail trends

ISSUE 287

Spotlight KOREA The dynamic destination ups its tourism assets

Awareness AUSTRALIA Introducing diverse MICE attributes

MICROCOSM An ever evolving urban metropolis, Dubai continues to take its leisure offering to yet another level

CONTENTS

AUTUMN AWAKENING

> YOUR GUIDE 03 11 12

NEWS INTERVIEW

t’s October and the lull of summer is finally over. The region has awoken fresh and is back in business, with the TTG office

receiving heaps of news each day on the latest tourism developments in the Middle East. The aviation sector has been fairing

DESTINATION DUBAI

particularly well with leading MENA carriers expanding routes across the region, as well as to

22 24

ON LOCATION RUSSIA & CIS

the east and west. One of the more noteworthy announcements for MENA is that mid-market travel is to be the

SPOTLIGHT KOREA

official show theme at Arabian Travel Market (ATM) 2016. This is indeed apt with a great deal

of mid-market hotels entering Dubai.

AWARENESS AUSTRALIA

Speaking of Dubai, we have a hefty Destination

A LETTER FROM...

Dubai feature for you to enjoy focusing on this

28 30 31 34

ANALYSIS SHOPPING

emirate’s immense leisure offering. Other features include Update North Africa,

FOCUS ON MUSLIM TRAVEL

On Location Russia & CIS, Spotlight Korea and Awareness Australia. We also bring you two themed reports: Focus on Muslim Travel, which highlights this growing

UPDATE NORTH AFRICA

segment but also how various stakeholders could up their game, and Analysis Shopping,

PEOPLE ON THE MOVE

which hones in on the latest trends of the industry.

MID-MARKET BOOST

Natalie Hami TTG MENA Editor

HIGH TECH SERVICE

Considered a key growth

Jones Lang LaSalle (JLL)

three-star or below room

seamless delivery of

segment for the region’s

revealed that up to 50

supply only accounted for 29

snacks, toothbrushes

hospitality and tourism

per cent of the 3,600 new

per cent of total availability

and other amenities

sector, mid-market travel

hotel rooms to enter the

in the first quarter of 2015,”

to hotel guests.

has been selected as the

Dubai market in the final

she added.

Approximately

official show theme for

months of 2015 have a

Arabian Travel Market

three-star or lower rating,

are already putting in place

and weighing less

(ATM) 2016.

while competitive room

programmes to encourage

than 50kg, Dash

The show is set to

rates are set to rival the

investment into mid-market

can independently

take place at the Dubai

luxury market, as 69 per

hotels such as the release of

navigate between

International Convention

cent are set to have four-

government land plots for

floors, even calling

& Exhibition Centre from

stars or less according to

three- and four-star hotel

the hotel elevator

April 25-28, 2016.

research.”

projects, the speeding up

using a WiFi

of the construction permit

connection.

Exhibition manager,

“This will add much-

Destinations like Dubai

one metre tall

Arabian Travel Market,

needed midscale room

approval process to just two

Nadege Noblet-Segers

stock to the emirate’s

months, and the waiver of

latest version of its

said: “Data released by

hotel landscape, where

the 10 per cent municipality

autonomous delivery

room tax for four years upon

service featuring

completion.

automatic docking,

Dash is Savioke’s

Dubai currently has a

and improved

total hotel key count of

autonomy. When

approximately 94,000.

Dash arrives at

This figure is set to rise

InterContinental Hotels

robot solutions for the

the guest room, it

to between 140,000 and

Group has announced the

hospitality industry.

phones the guest

160,000 keys by 2020 with

launch of a new delivery

around 20 per cent set to

robot at Crowne Plaza San

assists in making business

arrival, delivers the

target the mid-market

Jose-Silicon Valley.

travel work for its guests,

requested items, and

and it is expected that

makes its way back to

was created by Savioke,

Dash will further enhance

the front desk where

also revealed that the 2016

makers of the Relay robot.

the guest experience

it can dock itself

event will grow with an

Savioke specialises in

by providing quick and

to charge.

hotel sector. Reed Travel Exhibitions

The robot, named Dash,

additional hall.

2 October 2015

ttgmena.com

The Crowne Plaza brand

to announce its

NEWS

IN THE HEART OF EUROPE The Ritz-Carlton Hotel Company is

Ritz-Carlton Club, new luxury suites

delighted to announce that The Elizabeth

and fresh concepts at the hotel’s

Park Hotel, Budapest, a Ritz-Carlton

dining outlets.

Partner Hotel is now to be managed by

DELICIOUS MAURITIUS Radisson Blu has an-

the gardens or the ocean.

nounced the opening of

The resort’s spacious long-

two Radisson Blu beach

term option includes 60

resorts in Mauritius: the

suites, townhouses and

Radisson Blu Azuri Re-

penthouses providing an

sort & Spa, Mauritius and

extensive living and dining

the Radisson Blu Poste

area with a fully equipped

Lafayette Resort & Spa,

kitchen.

Carlton experience to Hungary at the

sive renovation programme will be re-

heart of this vibrant capital city. We

launched as The Ritz-Carlton, Budapest

are looking forward to opening the

in spring 2016.

newest European hotel in Budapest

The centrally located, 198-room hotel

in 2016,” said president and chief

will undergo a comprehensive renova-

operating officer, The Ritz-Carlton,

tion which includes the addition of The

Herve Humler.

Blu Poste Lafayette Resort

dor Hotel Group, the two

& Spa, Mauritius features

resorts are situated on

minimalist styled guest

the north-eastern coast of

rooms set amidst neat gar-

Mauritius.

dens and provides uninter-

Set on a serene beach

the company, and following an exten-

The adults-only Radisson

Mauritius. Operated by The Rezi-

“It is an honour to bring The Ritz-

rupted views of the garden,

on the edge of the village

mountains or the ocean.

of Azuri, the Radisson Blu

Rooms feature floor-to-

Azuri Resort & Spa is a

ceiling windows with sliding

family friendly resort with

doors to a small terrace or

160 rooms and suites fea-

a Juliette balcony, while

turing floor-to-ceiling win-

the property boasts end-

dows with views out over

less recreation options.

Excellent support from the team. Always eager to help! Been working with you guys for more than 5 years now, and surely for many more years to come.

- Rogers Aviation | Mauritius

2015

EXHIBITION CALENDAR OCTOBER 8 - 10 TTG Incontri, Rimini, Italy www.ttgincontri.it/ • OCTOBER 13-15 IMEX America, Las Vegas, the US www.imexamerica.com •

OCTOBER 19-21 The World Halal Travel Summit & Exhibition Abu Dhabi, the UAE www.whtsexpo.com/ •

And for other beneﬁts click here

OCTOBER 21-23 ITB Asia, Singapore www.itb-asia.com/ NOVEMBER 2-5 WTM London, London www.wtmlondon.com • NOVEMBER 22 -23 18th Edition Hospitality Expansion Middle East www.hotelexpansion.com • •

The accommodation specialist. Exclusively for the travel trade.

TTG MENA will be available digitally at these shows ttgmena luxury will be available digitally at these shows

October 2015

ttgmena.com

NEWS

Q&A WITH

HIGH END LUXURY

CULTIVATING PARTNERSHIPS

iamonds International

Hospitality Management Holdings (HMH)

Corporation (D.I.C) has

recently entered into a partnership agreement

unveiled a new upscale

with Ethiopian Airlines’ frequent flyer programme,

project set to feature a five-

ShebaMiles. As part of the agreement, all

star luxury hotel, branded

ShebaMiles members staying at any participating

residential apartments and 40

hotel within the HMH portfolio will be entitled

water villas.

to earn two miles per one dollar spent for their

The mixed development will

qualifying service. CEO, HMH, Laurent Voivenel said: “Ethiopian

be an addition to the high-end luxury projects on Al Marjan

Airlines ShebaMiles is one of the most successful

Island (AMI), the first man-

frequent flyer programmes with over one million

made island project in Ras Al

members from 200 countries and is slated to

Khaimah.

grow at an annual rate of 20 per cent.” He added that the carrier flies to nearly all

Construction of the new luxury project is slated to

General manager, Ramada Hotel and Suites Ajman, Iftikhar Hamdani

destinations in which HMH currently operates.

begin in early 2016 and will be completed in three years. The project boasts 340 branded residential units

CATCHING UP WITH DEMAND

featuring one-, two- and threebedroom apartments, while the five-star hotel will have 300 rooms and suites. It will also have a restaurant, a spa and fitness area.

TTG: What is the latest news from the hotel? Ramada Ajman [is now in its] fourth year of successful operation and is leading with the highest occupancy among the hotels in the northern emirates. Our business in the summer was high, despite Ramadan falling at the same time. Despite the Russian crisis, our share from the CIS market did not drop much at Ramada Beach

UPPING ONLINE PRESENCE

Hotel. We even experienced a good flow of bookings from the CIS market during the summer months.

TTG: What new developments are currently underway in Ajman that will benefit the tourism sector? We are opening a new 182-key four-star deluxe hotel on Ajman Corniche, which is

With a view to offering visitors a more

to the international market, and we are

currently under construction. Although the brand is not yet finalised, the project

streamlined experience, Dhiaffa, a mem-

delighted that all hotels now have their

will be completed by the first quarter of 2017. All rooms have sea views and the

ber of the Omran Group has launched

own websites. We will be utilising the

property also features two restaurants, an outdoor pool and state-of-the-art spa

new hotel websites.

online booking engine to promote special

facilities. This development is happening because of our continuous business

Omran Group, is a hospitality opera-

rates and seasonal offers, and the website

growth, high occupancy for the last four years and more demand and allocation

tor currently managing five diverse

is an opportunity for potential guests to

requests by our partners,which compels us to open our third hotel in Ajman. We

properties in Oman: Atana Musandam

find out more about these little known

opened Ramada Beach Ajman in 2013 but demand is still high and we are unable to

Hotel and Atana Khasab Hotel, Musan-

destinations. This is, of course, only one

accommodate all the requests during the winter season.

dam, Ras Al Jinz Turtle Reserve, Masira

way for guests to book our hotels, and

Island Resort and City Hotel Duqm.

our relationships with the travel industry

All hotel websites have been stream-

TTG: What tourism segments is your property

lined in appearance and content, focus-

skilled at catering to and how?

ing on the enticing imagery available, clear and concise information on both the hotel and the destination for the po-

During the winter season the most active segment is leisure; the majority of that

tential visitor and an easy-to-use online

comes from the CIS, Germany, Turkey, India, Pakistan, Oman and then the rest of

booking facility.

the GCC countries. During the peak of summer we experienced very good bookings

Commenting on the announcement

from corporate and GDS – the online bookings flow increased, the sports segment

was corporate director sales and mar-

was strong with us and we catered to a mix of different sports groups this year

keting, Dhiaffa, Leon Salinel: “To have

– cricket, football, cycling, volleyball and a few indoor sports groups during the

an online presence is vital when talking

summer period.

4 October 2015

ttgmena.com

remain as strong and committed as ever.”

We will be utilising the online booking engine to promote special rates.

NEWS

HOTEL CHECK QUEEN’S BAY HOTEL

By Natalie Hami

however other rooms boast novel views of the banana plantations and the vineyards.

BOOSTING CRUISE TOURISM

During my stay I also had

Qatar Tourism Authority (QTA) has been revealed as the

the chance to dine at Cassio-

host of this year’s Seatrade Middle East Cruise Forum 2015.

pia Restaurant, which offers

Working alongside Seatrade, organisers of the event,

a sumptuous buffet with a va-

the Forum will bring together cruise line executives with

riety of international as well

government representatives and industry stakeholders

as traditional Cypriot dishes

from a number of sectors including the ports and tourism to

such as Greek salad, kebab

discuss the future of cruising in the Arabian Gulf.

and healthy pulses.

The two-day Seatrade Middle East Cruise Forum will take

The breakfast was just as

place at the Kempinski

enjoyable with a selection of

Marsa Malaz in Doha, Qatar,

cheeses, cold meats, bacon

from December 7-8.

and eggs: scrambled and boiled. Guests can enjoy their breakfast inside with the cooling breeze of the air condiA weekend break with a view out to

which continued throughout the du-

tioning on them or outside by

the crystal waters of the Mediter-

ration of my stay.

the blue waters of the pool.

The lobby is spacious and airy with

For the more active guest,

this time from a spacious room at the

a sea-view deck beckoning the visitor

Queen’s Bay Hotel offers an

Queen’s Bay Hotel in Paphos, Cyprus;

to have their evening coffee watching

outdoor and indoor swimming

I was certainly not disappointed.

the sunset.

pool, fitness room, tennis

ranean sea is always welcome, and

On arrival at this modern property, I was greeted with smiles from staff

My room was welcoming with a spectacular view of the sea below,

court, crazy golf and archery, plus much more.

The Forum comes as

The forum comes as QTA renews efforts to boost cruise tourism.

QTA renews efforts to boost cruise tourism, in line with the industry's 20 per cent growth in the region. In addition to joining the Cruise Arabia Alliance with the tourism authorities of Oman, Abu Dhabi, Dubai and Sharjah, QTA has plans to welcome eight cruise ships to the New Doha Port during the upcoming six-

TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.

6 October 2015

month cruise season.

AN EVOLVING WORLD

Senior exhibition director, ibtm world, Graeme Barnett speaks to Panayiotis Markides about the new and improved show

evolved significantly

that the community have

in recent times, it’s a

asked for - themes that

great opportunity to

will help them with their

further refresh and

businesses and their

innovate the event in a

career paths. There are

number of key areas. To

also specialist networking

improve the connections

events for association

and business meetings

and corporate meeting

between buyers and

planners with a more flexible

suppliers, we have

approach rather than

evolved the way we

being forced onto inflexible

match appointments

programmes. Hosted Buyers

between Hosted

can also benefit from

Buyers and exhibitors,

flexible attendance options,

now called a mutual

including fully hosted, semi-

match appointment

hosted or appointment only;

system. This provides

complimentary travel and

both parties with the

transfers; complimentary

additional opportunity to

accommodation in a

select their appointment

selection of four-to five-star

preferences which the

hotels; access to VIP Hosted

TTG: As the first edition

system then matches

Buyer lounges, providing

of the newly branded ibtm

based on relevance.

complimentary lunch, refreshments and WiFi; and

world, how does the show differ from EIBTM? This year’s edition has

TTG: How can Hosted

the opportunity to attend a

Buyers benefit from

post event tour to a choice

ibtm world?

of beautiful destinations including Cannes, Florence,

been exciting to build, not least as it is the first

ibtm world has specialist

Valencia, Dubai and Zurich,

ibtm world, and whilst the

education sessions

plus a pre-event tour

event (formerly EIBTM) has

themed around subjects

to Moscow.

ttgmena.com

NEWS

A WINNING FORMULA

GREEK ISLAND DREAM anto Maris Oia Luxury

own private, outdoor Jacuzzi,

Suites & Spa of Maris

while those opting to stay in one

Hotels is soon to grace the

of the villas will have the opportu-

Gulf Air has announced an in-

held at the property under

Santorini luxury hotel scene, open-

nity to relax in their own private,

crease in its flights between Bah-

the patronage of HRH Prince

ing its doors on April 23, 2016.

outdoor pool.

rain and Cairo from 12 to 14 weekly

Faisal Bin Bandar Bin Ab-

flights (double daily).

dulaziz Al Saud, the Governor

Situated in the village of Oia, the

The property is expected to

Marking the occasion, a high-profile celebration was

property will consist of 44 suites

accommodate the weddings and

and villas.

honeymoons segment with the

need to meet high passenger de-

Chief operating officer,

two-aisled church of Saint George

mand following successful nego-

Mövenpick Hotels & Resorts,

and Santa Maria Soumela.

tiations between the Kingdom of

Middle East and Asia, An-

Its location is considered ideal: only 350m from the centre of the

of Riyadh.

The move comes as part of a

village, 11km from the capital town

Bahrain’s Civil Aviation Authority

Mövenpick Hotel Riyadh has

dreas Mattmüller said: “We

of Fira and 17km from Santorini

and the Arab Republic of Egypt’s

officially opened, marking

have always felt a strong

International Airport and the new

Civil Aviation Authority, to increase

the debut of the Mövenpick

connection with the Riyadh

port Athinios.

air traffic rights between the two

Hotels & Resorts brand in the

community and are delighted

countries.

KSA’s capital city.

now to have the opportunity

Guests of Santo Maris Oia Lux-

The five-star property,

to welcome guests to our

Gulf Air, Ahmed Janahi said: “Gulf

the result of a $213.2 million

fantastic new property.”

Air’s increased Cairo service will

investment, features 438

mean a greater connection to one

luxury rooms and suites, and

by Pierre Gagnaire, the highly

of our national carrier’s longstand-

is situated in the business

acclaimed French Michelin-

ing routes. We are always looking

district on King Fahad Road

starred chef; Naya, which

to satisfy the high demand to and

opposite the Ministry of

serves modern Lebanese

from Cairo and cater to passenger

interior, just 30 minutes from

cuisine; authentic Indian res-

needs on this popular route."

Riyadh’s King Khalid Interna-

taurant Anardana; and all-day

tional Airport.

dining outlet Horizon.

ury Suites & Spa will have the op-

Acting chief commercial officer,

tion of four exterior pools or their

October 2015

ttgmena.com

Restaurants include Acacia

GROUP NEWS

NEWS FROM TTG’S SISTER PUBLICATIONS AROUND THE WORLD TTG MENA

first property in Ras Al Khaimah with

TTG UK & IRELAND

TTG NORDIC

of visitors posing dangerously at its tip.

Anantara Mina Al

followed suit – and

Arab Ras Al Khaimah

fear Lufthansa’s bold

show that tourists in

Resort, as well

move heralds another

Sweden this summer

as announcing a

seismic change in the

were able to get

strategic partnership

relationship between

more kronor for their

with Nakheel for the

agents and airlines.

pounds, dollars and

development of Avani

Recent figures

In TTG news, we’ve

Deira Dubai Hotel.

other currencies,

revealed our fourth

boosting visitor

intake for our Tomor-

numbers. Swedish

Mandarin Oriental

row’s Travel Leaders

hotels saw 8.6 per

Despite a rather quiet

Hotel Group will be

UK travel agents – par-

initiative, recognising

The Norwegian tourist

cent more overnights

summer for the MENA

managing a new,

ticularly in business travel –

young talent in the

board, Visit Norway, has

from foreign visitors

region, the industry is now

upscale hotel and

have been outraged by Luf-

travel industry. We’ve

decided to remove pictures

in the June-August

back in full swing, with

branded residences

thansa’s decision to charge

also announced a size-

of the famous promontory

period. Norwegians

major hotel companies

in Beirut, to open

a €16 fee for booking on

able addition to our

Trolltunga from its

and Germans made

making headway in the

in 2018. And

a global distribution sys-

business: a new

marketing, following the

up the largest

UAE, Lebanon and Iran.

marking a double

tem (GDS). Various agent

partnership with

fatal fall of a tourist there.

proportions, but

debut in Tehran,

Meanwhile,

groups have vowed to sell

Routes, which will see

Australian student Kristi

Sweden saw 20.3

a number of properties

AccorHotels has

away from Lufthansa, and

TTG Media print the

Kafcaloudis, 24, fell 700m

per cent more

on the horizon. The group

signed a management

sister airlines Austrian,

Routes News maga-

to her death while posing

overnights from Brits

has recently partnered

agreement with Aria

Swiss and Brussels Air-

zines and show

for a photo. Visit Norway

and 37.5 per cent

with Bahrain Mumtalakat

Ziggurat for Novotel

lines. Agents remember

directories at these

is now removing images of

more content moved on to

time showed exhibitors

estate developer in the UAE and will include a mix of

MyUpgrade; an online tool

London 2016 is set to be

With a keen eye on the UAE, Minor Hotel Group (MHG)

Al Arab is being developed by RAK Properties, a real

and make an offer via the

WTM London 2016 will see

research which for the first

The luxury resort, set to open in 2018, will soon begin

Air Astana has launched

World Travel Market

WTM London 2016’s

development in Mina Al Arab, a mixed-use development,

BIDDING FOR UPGRADES

KEEPING UP WITH THE TIMES Travelport has announced that Middle East Airlines

WTM London will continue to offer unrivalled networking opportunities.

(MEA) is the latest carrier to sign up to its innovative airline merchandising technology, Travelport Rich Content and Branding and its fares can now be searched and sold through Travelport Smartpoint 6.0. Following this new agreement, MEA will utilise Travelport’s Rich Content and Branding, which enables airlines to market and retail their offering more effectively by

of Mina Al Arab with a private beach and overlooking an

controlling how their products are visually presented

eco reserve with mangroves.

and described on travel agent screens.

CEO, Minor Hotel Group, Dillip Rajakarier commented:

President and managing director – Africa Middle East

“The Middle East is a key market for Minor Hotel Group,

and South Asia, Travelport, Rabih Saab, added: “We

both for outbound business to our properties worldwide

are delighted that Middle East Airlines has recognised

and also to further expand our footprint within the

Travelport’s technologies as a key driver of growth for

region. We are delighted to be partnering with RAK

their business. Travelport is redefining travel commerce

Properties to add Ras Al Khaimah to our already well-

by introducing innovative new products and we will con-

established UAE portfolio and look forward to working

tinue to partner with Middle East Airlines in the effective

closely together to bring this new Anantara resort to

delivery of their content to Travelport’s global network

the market.”

of over 67,000 travel agencies worldwide.”

10 October 2015

ttgmena.com

INTERVIEW

ENTERING NEW TERRITORIES

With Steigenberger Hotels' inaugural MENA property set to open its doors in mid-October, Tatiana Tsierkezou exclusively speaks to the company's CEO, Puneet Chhatwal to uncover the German hospitality brand's vision for the future

TTG: Why is the Middle East so important to

property in a fantastic location, within walking distance of

we carry out careful research and make sure that our

Steigenberger Hotels? What potential do you see in

the highest tower on earth and the Dubai Mall.

offer matches the best practices in the region as we

the region? The name Steigenberger stands tall amongst the best hospitality maestros in the world with a German

Our signed projects include two great properties: the

want to be positioned at the top with our brands in their

Steigenberger Hotel Doha Airport Road in Qatar and

specific categories. Clients could expect a certain level of

InterCityHotel Cultural Village in Dubai.

‘Germaness’ in every hotel to honour our unique history of

The pipeline looks promising with projects in the UAE

service excellence and quality focus.

dominance to it. The MENA region lately is one of the

for all our three brands and we are experiencing great

fastest growing tourist destinations in the world with

attention from the market. Other focus markets in the

TTG: Could you please share some information on

Steigenberger being the best German hospitality brand

Middle East are Saudi Arabia, Oman and Kuwait.

the upcoming Steigenberger Hotel Doha Airport Road

with about 85 years of world renowned hospitality. The three brands in our portfolio, Steigenberger Hotels

in Qatar?

TTG: With the hospitality industry in the Middle East

and Resorts, InterCityHotels and Jaz in the City are well

being of a highly competitive nature, what makes

We are developing with our partners this stunning

defined and amongst the best in their category, and I am

Steigenberger stand out as a brand?

property on Airport Road. We will be able to offer our

foreseeing a great development within the Middle East

future clients 220 rooms and suites, two restaurants, a

markets. We are not only committed to our growth as an

Our great heritage and experience with 112 hotels in 11

lobby lounge and great meeting and leisure facilities. The

organisation, but towards the betterment of the region as

different countries sets us apart and we will try to deliver

opening of this property is expected in Q1 of 2018.

a whole by creating better service standards as compared

what Germany stands for: quality, commitment and

to other parts of the world, protecting the natural

consistency. Steigenberger hotels invest a lot in cross

TTG: Mr. Chhatwal, on a more personal note, please

resources, generating better employment opportunities

cultural training for each and every colleague who is a

tell us a bit about yourself and your experience in the

and actively participating in the social causes of the

Steigenberger family member.

hospitality industry.

local community. With about 20 million overnight visitors expected to visit

Our strength is our people - we believe in investing in them - who in return take care of our guests and the

My inspiration is really driven by this fascinating industry

Dubai in 2015, it is of course a natural step for our group

organisation. Steigenberger hotels’ philosophy is not

that requires hard work and common sense, combined

to participate in this success.

to be the biggest but to be the best in what we do, and

with the opportunity to interact with people from various

we are proud to say that we are world class hoteliers –

backgrounds, cultures and professions.

TTG: Please outline the exciting developments in the

everywhere.

Every challenge is also an opportunity. My career started with India Tourism Development Corporation

pipeline for this particular region? We are very much looking forward to being able to bring

TTG: How will Steigenberger Hotels’ properties in the

(ITDC) in India. Working in the public sector was possibly

MENA region differ from those in Europe?

the best foundation I could get despite the challenges of the governmental policies and procedures. Another

the Steigenberger flag into the vibrant city of Dubai and we should be opening the Steigenberger Hotel Business

The quality and service level which our clients are used

challenge, yet also an opportunity, was my transition from

Bay Dubai by mid-October this year. The industry and

to receiving in our European properties will be adapted

India to Europe. And 25 years since this transition, I can

clients will be able to experience German hospitality and

to the MENA region best practices depending on the

proudly call myself an ‘Indo-German’ professional with

we are proud to work with a great owner of this specific

different brands. In every new region that we enter,

Indian emotional values combined with German precision.

October 2015

ttgmena.com

DESTINATION DUBAI

WORLD UNTO ITS OWN of this year showed that the emirate welcomed 13.2 international overnight visitors in 2014. To put it very simply ‘Dubai has become progressively more othing but fast-paced and over-achieving

accessible (geographically and

in all that it sets out to create, Dubai

economically) and its diverse

continues to impress both residents and

tourism attractions suit every

visitors with a tourism product that is

taste and budget offering first

growing and evolving. Dubai’s ongoing efforts to position itself as a top

Whirring with positivity the microcosm that is Dubai continues to thrill leisure visitors from the region and beyond. Natalie Hami reports

October 2015

class hospitality, amenities and infrastructure’ according to

leisure and business hub have resulted in growing

manager - business development

visitor numbers to the emirate, as well as higher

and marketing, Lama & CarFare

rankings on global traveller and meeting indexes.

Groups, Mamatha Pradhan.

MasterCard recently announced that Dubai has

Destination director, strategy

risen to fourth position out of 132 top destinations

and operation, The Vision Desti-

for international travellers in the MasterCard Global

nation Management, Anwar Abu

Destination Cities Index, behind London, Paris and

Monassar shared with TTG what

Bangkok. A one-place rise since 2014 figures, Dubai

drives Dubai’s leisure popularity.

has jumped from the eighth position in 2012 and

“From the dynamic Dubai Marina

MasterCard predicts that the emirate will welcome

with Dubai Eye, to the new excit-

almost 14.3 million international visitors in 2015.

ing projects of Palm Jumeirah in

Meanwhile, figures released by Dubai’s Department

terms of leisure attractions, resi-

of Tourism & Commerce Marketing (DTCM) in May

dential, hotels and restaurants

ttgmena.com

DESTINATION DUBAI till the area of Downtown with the Opera House, Dubai is

to ‘old Dubai’ comprised of the heritage village along with

working to include more attractions within its offer.”

historical sites.

He added: “Amusement parks and the new safari zoo on

Moving on, Rixos The Palm Dubai, in partnership with

the city’s outskirts are due to be completed shortly and will

Water Adventure Dubai, is appealing to the more daring

be combined with the unique atmosphere of the desert,

visitor with a once in a lifetime opportunity to experience

that remains the experience most sought after by all

The Seabreacher, a two-seater, fully-submersible water-

international guests."

craft that is modelled on the shape of man's most feared

Amusement parks are certainly at the top of Dubai’s leisure growth agenda at the moment with Dubai Parks and

predator - the shark. And with the ability to tend to the tastes of the different

Resorts’ plans to open motiongate Dubai – the Hollywood-

types of leisure visitors that grace this colourful and posi-

themed park scheduled for October 2016. Other theme

tive emirate, Dubai also makes sure that it gratifies the

parks under Dubai Parks and Resorts are Bollywood Parks

needs of the discerning luxury traveller.

Dubai and LEGOLAND Dubai (2016); IMG Worlds of Adventure (2016); and Warner Bros. (2018) . Pradhan of Lama & CarFare Groups shared with TTG a

According to area general manager, Gulf Region, The Ascott Limited, Vincent Miccolis, guests staying at any of their serviced residences worldwide will enjoy a myriad of

number of other projects underway including Bluewaters

bespoke experiences offered through its Ascott Lifestyle

Island, Dubai Creek Harbor, Dubai Water Canal, Aladdin

programme including Ascott Park Place Dubai.

City and Al Mamzar projects.

“The specially handpicked experiences, ranging from

According to hotel manager, Ibis Styles Dubai Jumeira,

cultural to gastronomical, local delights to wellness, will

Muhammad Mujtaba Haider, Dubai still is and always will be

enable guests to explore the cities they are living in and

one of the top appealing leisure destinations because of its

continue to enjoy the activities they are familiar with

well-planned infrastructure, as well as its safe and secure

while being away from home."

understand the equally important task of exploring new markets, such as China and India, as well as retaining their repeat market, the GCC. Miccolis of The Ascott Limited told TTG that despite the

environment for tourists and expatriates.

major focus being on repeat markets such as the GCC, on living and working. LOCATION STRATEGIC

a global level Ascott is focusing on China, as one of the leading emerging markets. “Ascott Park Place Dubai has seen a 285 per cent growth year-on-year from Chinese travellers in terms of room nights.”

And while DTCM and various other tourism stakeholders work to diligently keep up the momentum for this buzzing emirate, Dubai’s many and varied hotels are also seeking to benefit from its ever growing leisure segment. Many of Dubai’s properties are either ideally situated, in close proximity to some of the emirate’s most iconic at-

Dubai has become progressively more accessible.

focus on technology and the Chinese market, Capitaland through Ascott is leading a consortium to invest $50 million in Tujia.com, China’s largest and fastest growing online apartment sharing platform, which has been dubbed the Chinese equivalent to US home-rental website, Airbnb.

tractions, or offer sought after experiences within the property.

He also explained that in-line with Ascott’s global

Meanwhile, Dusit Thani Dubai has partnered with two

Agreeing with Miccolis on the significance of the ever

General manager, Arjaan by Rotana – Dubai, Mark McCa-

prestigious companies, Level Shoe District in Dubai Mall

growing Chinese market was group director marketing

rthy explained that the property’s proximity to key leisure

and the Miraj Islamic Art centre located in Jumeirah, to

and brand development, City Seasons Hotels, Elise Sarkis-

areas makes it an ideal choice for the leisure traveller.

provide a bespoke experience to its in-house guests by

Talj, who shared with TTG that this emerging market has

providing them with exclusive privileges.

contributed to two of the company’s properties in the UAE.

“The Dubai Tram station is just a few steps away from our hotel entrance which will connect you to JBR beach

“Luxury after all, is all about providing exclusivity and

“We know that the emergence of Chinese travellers

front, Dubai Marina Mall. We are also a few minutes from

personalised experience,” said director of sales and mar-

goes slowly but surely so we expect a similar influx into

The Palm and Madinat Jumeirah, which happens to be lo-

keting, Dusit Thani Dubai, Julia Alvaro.

Dubai in the coming year.”

cated next to one of the biggest water parks in the city.”

An impressive addition to the Dubai skyline, general

Meanwhile, Musafir.com has its eye on the Indian mar-

manager, Mövenpick Hotel Ibn Battuta Gate Dubai,

ket. Managing director, Musafir.com, Sachin Gadoya told

tourists optional activities which they can book through

Robert Barker shared the luxury property’s appeal to the

TTG: “We recently announced an exciting new partnership

the hotel, such as the Dhow Cruise at Dubai Marina. “Those

elite traveller.

with Dubai Tourism to promote tourism between Dubai

He further noted that Arjaan by Rotana – Dubai offers

booking online through our Escape Package are also able

“Mövenpick Hotel Ibn Battuta Gate can offer the MENA

and India.”

to enjoy complimentary tickets to KidZania,” McCarthy

region and the international leisure traveller a hotel char-

explained to TTG.

acterised as a home away from home; with its unique

Conference Centre, Le Meridien Fairways, Shaun Parsons

themed design combining genuine five-star service, qual-

also commented that the properties will be bolstering its

ity, reliability and care with a personal touch.”

relationship with the Indian market, among others, espe-

Another property which is capitalising on its prime position on The Walk JBR is Hawthorn Suites by Wyndham. The property’s general manager, Wael El Behi told TTG: “Apart

He added: “The hotel is conveniently located adjacent

Complex general manager, Le Meridien Dubai Hotel and

cially with the links being created by Emirates Airline.

from the new theme parks and resorts, near us we have

to Ibn Battuta Mall, within walking distance from the Ibn

the Blue Water Island project shaping up as well as the

Battuta Metro Station and just a short drive from Jebel

our feeder markets which would be the US, UK, Germany,

Dubai World Central city building which is only 20 minutes’

Ali Free Zone, Dubai Marina and the beaches of The Palm

Italy and France. However, we will also be concentrating

drive from the JBR district.”

Jumeirah. The hotel provides complimentary shuttle

on the emerging markets such as India, China and Latin

transfers for guests on the weekends to Mall of the Emir-

America, predominately Brazil and Argentina, as we have

ates and The Dubai Mall.”

seen an increase in guests from these markets, primar-

Boasting full views of the Burj Khalifa and The Dubai Fountain, Ramada Downtown Dubai is a mere 10-minute

ily due the introduction of new destinations by Emirates

walk from The Dubai Mall, according to general manager, Samir Arora. “[The Dubai Mall] has the Dubai Aquarium,

“Our primary objective would be to continue to focus on

CALCULATED SUCCESS

Airline which has been instrumental in the growth of the tourism sector in Dubai.”

Dubai Ice Rink, Kidzania and Dubai Dino. There is also the latest attraction in Downtown Dubai, which is the Dubai Trolley, which is surely another part of the bucket list for Dubai visitors.” Ramada Downtown Dubai also offers strategic access

Never failing to disappoint its fans, Dubai is well on its While Dubai’s tourism stakeholders continue to bolster

way to keeping up the leisure momentum with a host of

the emirate’s leisure offering, brick by brick, they

offerings still to come.

October 2015

ttgmena.com

DESTINATION DUBAI

ELITE LAUNCH

COSY STYLING UP DUBAI ATMOSPHERE Marking its fifth prop-

Executive assistant manager, ibis

erty in the UAE,

Styles Jumeirah, Muhammad Mujtaba

Yassat Gloria Hotel & Apartments

R Hotels has an-

Haider said: “Our team at ibis Styles

is planning to renovate the lobby as part of

nounced the soft

Jumeirah are excited to welcome our

a $136,000 refurbishment plan, to be com-

opening of ibis Styles

first batch of guests at the property.

pleted this winter.

Jumeirah.

Our hotel is ideal for price-conscious

The hotel lobby will feature a classic Majlis

Located in Al Mina

travellers who would like to experience

tent serving Arabic coffee and Moroccan tea,

Road in Jumeirah, the

both the old Dubai and new Dubai at

as well as a modern reception and concierge

new upscale three-

affordable rates.”

DAMAC Properties has

desk. Interactive digital screens will be

star property features

brought forward the release

placed in the lobby to entertain guests and

191 rooms and suites,

travellers with its close proximity to

of ‘Viridis’, four towers in the

keep them informed with the best ways to

an all-day dining

the major business hubs. It will also

green lifestyle community which

experience Dubai.

restaurant and two

be catering to leisure visitors with

specialty restaurants,

its easy access to the city’s iconic

is home to the Trump World

The upgrade refurbishment plan includes

The hotel will be targeting corporate

Golf Club, Dubai, and the high-

a completely new look and feel of the lobby

a gym, meeting rooms

landmarks such as Burj Khalifa and

end retail district, Vista Lux.

furniture to ensure the comfort and well-

and a business centre.

Burj Al Arab.

An exclusive launch of over

being of the hotel guests.

700 units in AKOYA Oxygen

"We will be offering a totally new

golf course community was

atmosphere comprising contemporary

made available ahead of City-

Arabic interior design to welcome our guests

scape Global 2015. Two of the

in a pleasing way in line with our ‘Comfort

towers will comprise 370 hotel

Living’ concept," said area general manager,

apartments which will be man-

Gloria Hotels and Resorts, Freddy Farid.

aged to five-star standards by DAMAC Properties’ hospitality

Meanwhile,Gloria Hotels has launched its new website.

brand, NAIA.

14 October 2015

ttgmena.com

Emirates Airline will be launching services to Panama City as of February 1, 2016. The new service will be the longest non-stop flight in the world (17 hours 35 minutes in the Westbound direction) and will be the airline’s first gateway destination in Central America. “Panama City will be our first destination gateway in Central America, providing a convenient option for our passengers," said chairman and chief executive, Emirates Airline and Group, HH Sheikh Ahmed bin Saeed Al Maktoum.

ibar

DESTINATION DUBAI

UAE DEBUT FOR LUXURY BRAND

SKY HIGH PROPERTY

UNFORGETTABLE DUBAI Dubai director, Lightfoot Travel, Matt

With its eye on the UAE,

Dubai Vision 2020.

Minor Hotel Group (MHG)

Comprising four islands

has partnered up with

situated adjacent to

Nakheel to co-invest and

Dubai’s Deira district,

develop a 500-key AVANI

Deira Islands, master

For romance – a desert safari and possible

hotel in Dubai, expected

developed by Nakheel,

overnight stay in a rustic Bedouin camp

to open in 2018.

is set to feature a

AVANI Deira Dubai

Vlemmiks shares with TTG some of the not-to-be-missed experiences of Dubai

variety of beachfront

For culture – a stroll round Bastakiya, an abra

Hotel, the first of

resorts, hotels and

Luxury hotel company,

MHG’s AVANI brand to

residential communities,

Jumeirah Group has been

be completed before the

be announced in the

a shopping mall, a

appointed by property

opening of Expo 2020,

For kids – some of the world’s best water parks

UAE, will be located in

waterfront night market

investment company RP

will include extensive F&B

(Aquaventure and Wild Wadi), aquariums and kids’

Deira Islands, a unique

and an amphitheatre

Global to operate a mixed-

outlets,Talise Spa and

clubs, plus Ski Dubai.

waterfront entertainment,

to accommodate up to

use development within

Health Club, conference

tourist and residential

30,000 people.

RP Global’s $1 billion

facilities and an open air,

For shopping – Mall of the Emirates, Souk Madinat

iconic tower.

rooftop Sky bar.

Jumeirah and The Dubai Mall, which can be

destination being developed parallel to

The Jumeirah Business

The tower, expected to

President and Group

ride on the Creek and shopping in the souks.

combined with a visit to the top of the world’s

Bay will include a 200-

CEO, Jumeirah Group,

room luxury Jumeirah

Gerald Lawless said: “RP

hotel in addition to 350

Global is a company com-

serviced apartments and

mitted to excellence. We

290 luxurious residences

look forward to working

For thrill seekers – Skydive Dubai, Seawings

managed under the

together and operating this

and super car driving at Motor City race track.

Jumeirah brand.

outstanding property."

16 October 2015

ttgmena.com

tallest building – the Burj Khalifa. For decadence – Friday brunch.

DESTINATION DUBAI

MARKET APPEAL

A PREMIUM HOTEL

TTG: Tell us about your latest

TTG: How has Dubai become

most exciting news.

such an appealing leisure desti-

ontributing to the emirate’s

tain its growth momentum across

nation and how does your hotel

luxury landscape, Rotana

various segments, we were keen to

factor into this achievement?

has announced the launch of

launch a premium hotel in the city

In Q2 of 2014 we announced plans for a new Dubai property,

that will provide a new level of luxury

serviced apartment project in Dubai.

and comfort to guests with the

Dubai has been known as an inter-

tel, which is scheduled to open

national leisure destination attract-

in Q4 of 2016. [The hotel] will

ing tourists from around the world

the new hotel was signed between

offer guests a choice of two

for several decades. It is the scope

chairman, Rotana, Nasser Al Nowais

restaurants, a coffee shop, fully-

and diversity of its leisure offering

and HE Mohamed Khalifa Bin Yousef

equipped gymnasium, swimming

that has changed dramatically.

Al Suwaidi.

pool, spa and 684m of meeting

TIME Hotels was established as a

space.

locally originated hotel manage-

Sheikh Zayed Road, across from the

We will also add even more value

ment company targeting travellers

Dubai World Trade Centre, the new

to the market with 20 especially

from around the world and offering

hotel will be Rotana’s 16th property in

equipped hotel rooms at our

a level of accommodation to match

Dubai and 35 in the UAE.

new Wafi property specifically

each market segment from GCC

designed to be handicap-acces-

families seeking apartment-style

sible; which is a first for the city

accommodation for a summer so-

and a unique selling point for the

journ to cultural visitors on a three-

promotion of Dubai as a leading

day city discovery trip. We also

destination for medical tourism.

identified very early on, the need

We will also shortly open our

for a hotel product to fit the gap

first non-hotel product, a sports-

between the prevalence of luxury

themed restaurant, O’Learys,

five-star properties and the lower

located in Fujairah Mall.

end of the market.

CEO, TIME Hotels, Mohamed Awadalla speaks exclusively to TTG about how the company has capitalised on Dubai’s growing popularity as a leisure destination

a new high-end five-star hotel and

the 277-room TIME Royal Ho-

18 October 2015

ttgmena.com

An agreement paving the way for

convenience associated with our brand."

Located in the heart of the city on

Al Nowais said: “With Dubai’s hospitality sector projected to main-

We were keen to launch a premium hotel.

Radisson Blu Hotel, Dubai Deira Creek is currently undergoing a renovation, starting from the pool area and the rooms all the way to the outlets and the lobby area. Guests also have the opening of Aseelah, a traditional Emirati restaurant to look forward to in 2016.

DESTINATION DUBAI

SUCCESSFUL YEAR

Senior director of sales, Middle East and Africa, Sojern, Stewart Smith shares with TTG some fascinating trends regarding inbound travel to Dubai over July, August and September Western Europe

by the Middle Eastern

showed the largest

countries at 32

intent at 40 per cent

per cent, Eastern

of going into Dubai,

Europeans at 18

followed by the Middle

per cent and North

East and North

Africans at 13 per cent,

America.

who were coming in, in parties of three

The top countries were

or more.

City Seasons Hotels is set to open its seventh property by the end of the year. The new hotel is located in Bur Dubai and stands as an impressive avant-garde tower, next to Burjuman Mall. The 14-storey hotel has 194 rooms and suites, banquet facilities spanning an entire floor, as well as three outlets, a rooftop pool and health club, a business centre in addition to underground parking.

FOODIE HEAVEN

the UK, the KSA and India. Regarding India,

The largest portion of

there are a lot of people

parties of two or more

going through Dubai

were the UK at 42 per

from India too.

cent and Switzerland at 41 per cent.

We looked at how

For solo travellers

many are coming in

there were visitors

from Western Europe

from Qatar at 74 per

in parties of two or

cent and from the

more. This stood at

Netherlands at

38 per cent, followed

68 per cent.

Managing director, Auris Group of Hotels, Hatem Gasmi speaks exclusively to TTG about upcoming plans in the emirate

TTG: What are the

and selected shopping

Group’s most recent

malls daily and we have

developments?

tie-ups with local travel

ENTERING A DYNAMIC CITY

Boosting its F&B features, Sofitel Dubai Downtown has recently launched

companies which extend

Langham Hospitality Group has announced its first

a series of renovations and new

The year 2015 has been

their packages and

luxury city hotel bearing the Langham Hotels and Resorts

a very good business

services to our guests at

brand in the UAE via its partnership with Omniyat, a Dubai-

restaurant concept launches, according

year for us. We have

well negotiated prices.

based privately-held real estate development group.

recently opened a 304-key

to its general manager, Ammar Hilal.

Located in the Burj Khalifa district, Langham Place

property, Auris Fakhruddin

TTG: Which repeat

Downtown Dubai, a $273 million project will comprise the

Above Lounge has been completely uplifted

Hotel Apartments in Dubai

markets are you looking

five-star luxury hotel and serviced apartments, adding a

offering an elegant, organic look and feel.

Sports City and we are

at? And which emerging

total of 438 units to the hospitality sector in Dubai upon

preparing to open the 145-

markets will you be

completion in 2018.

key four-star hotel, Auris

looking to attract and

known restaurant from Lebanon dating back

Inn Al Muhanna in TECOM

how?

to the 1960s, specialises in quality

area, Dubai. Although we receive guests from all over the TTG: What fun and

world, our main feeder

experiential activities do

markets are the GCC,

you offer visitors both

Europe, Asia and North

within the premises of

Africa. We intend to

the hotels and outside?

Al Jazira Chez Louis, the branch of the well

We are committed to contributing to the city's iconic skyline.

Mediterranean seafood cuisine. Wakame offers guests the chance to watch a team of expert chefs perform behind the sushi and dim sum bars.

Executive chairman and CEO, Omniyat, Mahdi Amjad

Inka welcomes guests to feast on a variety of

maintain these markets

said: "As a Dubai-based company, we are committed to

delights as they are transported on a culinary

as well as extend our

contributing to the city's iconic skyline with innovative real

journey through Peru. With a colonial and chic

We have leisure clubs and

marketing efforts to

estate concepts."

design, Inka boasts an unobstructed view of

beauty services within

the entire Middle East,

the hotels offering fitness

Australia, Americas and

Shui added: "With Omniyat's vast experience in developing

centres, shisha lounges,

the rest of Africa. We have

luxury properties with cutting edge architecture and

swimming pools, kids’

built a very strong online

design, we are delighted to manage this hotel in such a

Hilal commented that by the end of the year there

clubs, salons and spas

presence and we are

premium location in this dynamic city.”

will be more culinary news to share as the property

in selected properties.

utilising extensive digital

Outside the hotel, we

tools to reach our

beverage outlets comprising an all-day dining restaurant, a

offer shuttles to the beach

target markets.

rooftop bar and lounge, a specialty restaurant and a salon.

Executive chairman, Langham Hospitality Group, Lo Ka

The 167-room hotel will feature four distinct food and

20 October 2015

ttgmena.com

the majestic Burj Khalifa with the hustle and bustle of Downtown Dubai around it.

welcomes a French-inspired restaurant and a new nightlife destination.

ON LOCATION RUSSIA & CIS of our geographical position by planning their transit trips via a stay in Kiev," corporate press secretary, UIA, Evgeniya Satskaya told TTG. Meanwhile, Etihad Airways has further enhanced its position across CIS after recently announcing an expanded codeshare partnership with Belarus national carrier, Belavia, to offer a daily service between Abu Dhabi and Kiev via Minsk. Under the agreement, Etihad Airways has placed its

MAPPING THE FUTURE The MENA region has long since shared important cultural and historical ties with Russia and CIS. Mario Hajiloizis investigates how this has laid the foundations for an extremely bright touristic future aircraft servicing the route. Six weekly flights from Dubai are expected to be operated

vast land covering more than one-eighth of the Earth's inhabited land area, Russia

with a Boeing 777-300ER from October 25, 2015, instead of an Airbus 330-200. The up-gauge will be applied to a seventh flight per week on December 1, 2015. “Since 2011, when Emirates Airline launched flights to and from St Petersburg, we

EY flight code on Belavia’s daily services between Minsk and Kiev.

A FAMILIAR RESIDENCE Hosting many MENA guests upon their visit to the Ukrainian capital is one of the country's most luxurious addresses, Fairmont Grand Hotel Kyiv. Featuring 258 guest rooms, including the popular Royal and Presidential suites, guests from the UAE, Egypt, Qatar, Iraq, Algeria, Morocco and Iran, regularly visit this five-star address. "Very often guests from MENA choose us for a long stay, organising meetings, conferences and big celebrations," marketing and communications manager, Fairmont Grand Hotel Kyiv, Maryna Kyshchynska stated. Kempinski Hotels, with its well-known presence across MENA, is taking advantage of brand awareness for its Russia-based

have carried over 500,000 passengers on the route. Counting these figures along-

Hotel Baltschug Kempinski Moscow and

ways charmed tourists with an ever changing land-

side our double-daily flights to Moscow, takes the total to over 3.6 million passengers

Kempinski Hotel Moika 22 and Azerbaijan-

scape hosting some beautiful natural wonders.

travelling on Emirates Airline to and from Russia,” outlined senior vice president,

based Kempinski Hotel Badamdar Baku.

commercial operations – Europe and Russian Federation, Emirates Airline,

"Our hotels work directly with key tour

Thierry Aucoc.

operators and wholesalers in MENA, while

- the largest country in the world – has al-

Spanning across nine time zones, the country shares land borders with many CIS nations naturally allowing for a consistent stream of trade, finance

Kazakhstan's national carrier, Air Astana, has also enhanced travel from Dubai by

Kempinski awareness in the region provides

and travel across the region. With Russia, Arme-

re-launching services on October 25, 2015. The non-stop flight will be operated four

us with additional support," outlined area

nia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan,

times a week. “With Kazakhstan and the UAE strengthening links in business, finance,

director of sales and marketing, Russia and

Moldova, Tajikistan and Uzbekistan making up the

tourism and culture, I’m confident that the new service will be extremely popular with

CIS, Kempinski, Lada Samodumskaya

regional member states, and Turkmenistan and

passengers," outlined president, Air Astana, Peter Foster.

exclusively to TTG.

Ukraine participating as associate states, that rep-

Additionally, flydubai has also announced flights to the Kazakh capital, extending

Facilities that Kempinski's MENA guests

resents a huge amount of diversity, history and cul-

the airline’s route network in the country to three destinations joining Almaty and

appreciate include a separate prayer room,

ture which attracts a consistent stream of tourists

Shymkent. Operating four flights a week, due to start on October 26, 2015, the new

halal dishes, Qibla pointers and prayer mats

from around the globe every year.

launch means the airline will operate over 30 weekly flights from Dubai to Armenia,

upon request, added Samodumskaya.

HISTORIC CONNECTIONS Tourists from the MENA region are among the many that choose Russia and the CIS as their destination of choice. With strong historical, cultural and religious ties between both regions, all the major airlines oper-

Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan and Turkmenistan.

Naftalan Hotel by Rixos are welcoming

Ukraine traditionally welcomes travellers from MENA.

an increasing number of guests from the Middle East, mainly due to both hotels' promotional efforts across the region. "We organise familiarisation trips and build longterm relationships with MENA travel agencies," regional director – Azerbaijan, Rixos

ate routes from MENA. Russia’s national carrier, Aeroflot, brings travellers into the country from

Additionally, Rixos Quba Azerbaijan and

Air Kyrgyzstan is also welcoming flights from Dubai to Bishkek with a Boeing 737-

Hotels, Sukru Kocak remarked to TTG, add-

Dubai, Cairo, Beirut and Tehran; Transaero Airlines

300 aircraft hosting 148 passengers, while Azerbaijan Airlines has revealed plans to

ing that further promotions will take place

flies tourists from Dubai, Hurghada and Sharm El

establish a low-cost service from Baku to Dubai from October 2015.

to attract more guests from Bahrain, Qatar,

Sheikh; S7 Airlines connects Russia with Doha, Abu

Elsewhere across CIS, Uzbekistan Airways – operating three flights per week from

the UAE and Saudi Arabia.

Dhabi and Amman; while Ural Airlines operates a

Dubai, two per week from Sharjah and once per week from Jeddah - is welcoming

route from Dubai, and Rossiya – Russian Airlines

many tourists from MENA mainly to visit the country's famous Islamic sites. "As well

An increasing number of airlines and ho-

hosts travellers from Hurghada, Sharm El Sheikh

as a homeland of great Islamic heritage, Uzbekistan is a very attractive destination for

tels across these prominent regions have

and Taba.

tourists from MENA countries. It is very popular to make a Hajj to Uzbekistan's holy

undoubtedly resulted in the development

places before setting off to Makkah for the main pilgrimage," chief, tourism division,

of further travel between them.

Uzbekistan Airways, Rustam Kurganbaev told TTG.

All indications are pointing towards a

Among the many airlines from MENA that operate routes to Russia and CIS, Emirates Airline has witnessed a huge increase in demand for its flights

Meanwhile, Ukraine International Airlines (UIA) is operating flights from Egypt, Tu-

bright future building on the equally

from Dubai to St Petersburg, forcing the carrier to

nisia, Jordan, the UAE, Iran and Iraq. "These flights are very popular with our

bright past between the two regional

increase capacity by 50 per cent by upgrading the

passengers. Ukraine traditionally welcomes travellers from MENA taking advantage

powerhouses.

22 October 2015

ttgmena.com

SPOTLIGHT KOREA

CHERISHING MENA MARKETS And with all of these incomparable tourism assets, Korea has indeed been welcoming an influx of MENA travellers, who have been flocking to the country for business purposes or to experience all of the above, thus making it a market of great importance to the movers and shakers of its well-developed tourism industry. Emphasising the significance of this market was Williams of Conrad Seoul, who explained: “Due to the growing number of Middle Eastern travellers, hotels and tour operators in Korea have been introducing customised services for them. [In order to cater to this market’s demands], Conrad Seoul offers items in the hotel such as prayer mats and signage for Qibla which we prepare in-room upon request. We can also prepare halal food on request.” Williams added that most MENA travellers visit the destination during engineering events, since Korea falls in the league of the world’s most high-tech countries, with giant local IT conglomerates such as Samsung and LG present in the country, among others.

COLOURFUL

She told TTG that Middle Eastern travellers to Korea doubled to almost 750,000 from about 380,000 in 2010 within five years.

INVITATION

Dynamic and animated, Korea is buzzing and ever seeking to entice MENA travellers, as such, it is shaping its product to cater to any tourist’s demands. Tatiana Tsierkezou uncovers the country’s allure

Also pointing out the MENA market’s importance was H. Lee, who told TTG: “MENA is one of the biggest markets for Korean construction companies and developers, and more guests are visiting South Korea for business and leisure. We at Aloft Seoul Gangnam expect the MENA market to continue to grow and we will look at customising our packages to cater to this market, [and introducing a] Muslim-friendly menu.” Also catering to the needs of this market, Sheraton Seoul D Cube City Hotel offers connecting rooms for families, prayer mats and a halal menu for groups of more than 10, while upon check-in at the property, information is granted on the location of halal food restaurants and halal food vendors. And having pin-pointed MENA as a growing market over a decade ago, KNTO’s Dubai-based office, which opened in 2004, manages awareness campaigns and promotion to the Middle East region as a whole. Kim commented: “KNTO Dubai office works closely with its partners in the travel trade, airline and media to showcase Korea as a destination for shopping, rich cultural heritage, state-of-the-art technology, excellent transportation infrastructure, non-stop entertainment and being a modern, safe, clean and friendly country.” In order to further inform and entice this market, KNTO regularly organises

quipped to accommodate all types of travellers of any background, age and religion, Korea has been rising in popularity on a global scale as a holiday des-

seminars and familiarisation trips for the travel trade to educate them on the

tination, aided by the Korean Wave – the rise in popularity of Korean culture

country and how to develop Korean package programmes, while various joint

– which has spurred great tourism interest, even among MENA travellers.

campaigns are coordinated with leading travel agents to promote the destination both online and offline.

The destination itself is overflowing with modernity, infused with its extraordinary

Kim shared that KNTO is active on the exhibition front, with a presence at all

culture, with a myriad of experiences to be had and places to be visited.

major trade shows such as the Arabian Travel Market, Riyadh Travel Show and

Outlining the many attractions and opportunities sure to delight tourists was director of sales and marketing, Aloft Seoul Gangnam, Henry Lee: “Korea offers visitors a

Kuwait Travel Mart. While media personalities are often invited to the country

diversity of attractions, sights, entertainment and cuisine to excite the senses. There

to showcase the destination and produce television documentaries for con-

are art galleries; plenty of restaurants, bars and street markets to choose from; great

sumers to further entice them to select Korea as a holiday destination

shopping locations such as the Insadong or Myeongdong areas; and attractions such

of choice. Other promotional initiatives include online campaigns through KNTO’s

as the Bukhansan National Park, Namsan Park and Hangang Park.”

social media platforms and websites; radio campaigns and competitions; and

However, for visitors to really familiarise themselves with the roots of the country,

advertising in popular GCC-based publications.

H. Lee shared that they can embark on city, cultural or historical and heritage tours to

Kim also explained to TTG that in light of the growing number of arrivals

visit all of the different attractions and sights, while from Seoul, the capital city, visitors can easily take a domestic flight or ferry to other cities in South Korea such as Jeju

from MENA, the Korean government is currently honing in on halal tourism.

Island or Busan, both of which offer awe-inspiring scenery and unique attractions.

“KNTO is in the process of issuing halal certificates to at least 140 restau-

Regional director for the Middle East, Korea National Tourism Organization

rants nationwide; in addition to taking care of availability of masjids in major

(KNTO), Kwanghee Kim added: “Leisure travellers are enticed by Korea’s enchanting

cities as well as provisional masjids. In addition, GCC nationals do not require a

landscapes, shopping, cuisine, world-class theme parks, island resorts, rich cultural

visa to travel to Korea, and for nationalities that require tourist visas, the

heritage, mild weather and its blend of historical treasures, with cutting-edge contem-

procedures are very simple.”

porary amenities. Korea has a 5000-year-old history and stands as a pinnacle of technology. The country is very modern with a young and dynamic population.”

Concluding, Kim elucidated that KNTO has introduced various friendly

Meanwhile, referring to Korea’s buzzing capital as ‘one of the world’s best con-

initiatives to further entice and welcome more Arab tourists including a

nected cities',director of business development, Conrad Seoul, Vanessa Williams ex-

dedicated travel guide in Arabic; a restaurant and food guide for Muslim

plained that the capital city, Seoul, boasts two international airports and an extensive

visitors; a Korea travel documentary with Middle East celebrities; a web-

airport-to-city-transportation network.

site in Arabic (ealkorea.com); and Arabic social media networks. October 2015

ttgmena.com

SPOTLIGHT KOREA

CAPTURING THE KOREAN MARKET

WHY KOREA APPEALS TO THE MIDDLE EASTERN TRAVELLER

BRAND DEBUT

On a mission to strengthen links with the Far East, Abu Dhabi Tourism & Culture Authority (TCA) recently embarked on a roadshow to the region which stopped off in Seoul, Korea.

According to regional director – Middle East, Korea National Tourism Organization, Kwanghee Kim

The authority was accompanied by various tourism entities including Etihad Airways, Hyatt Hotels and Resorts, The RitzCarlton Abu Dhabi, Arabian Adventures and others. Throughout H1 of 2015, a spike in demand from South

> South Korea is very much a FAMILY ORIENTATED destination with warm and friendly people. > Korea has very EASY VISA PROCEDURES and is a SAFE AND SECURE destination.

Boosting its presence in South Korea, Wyndham Hotel Group has signed 12 new

Korean nationals boosted guest arrivals by 15 per cent

property franchise agreements so far this year,

compared to the corresponding period last year.

with three of these falling under the Howard Johnson brand, marking its debut in

> It is the only country in East Asia that ENJOYS FOUR SEASONS.

SIGNIFICANT DELIVERY

> There are dedicated SHOPPING CENTRES OPEN 24 HOURS a day, all-year-round. > There are over 14 THEME PARKS with two rated among the top 10 in the world.

the country. The properties, consisting of 17 Ramadas, six Days Inns and three Howard Johnsons, will launch in 2018 in Seoul, Pyeongtaek and Jeju Island.

> South Korea is home to several of the largest TECHNOLOGICAL and multinational corporations in the world.

Marking a milestone, Korean

important to a global airline

> Korea has a STATE-OF-THE-ART TRANSPORTATION infrastructure with rail, road, air and metro.

Air, recently received its

such as ours and it supports

Asia and Pacific Rim, Wyndham Hotel Group,

inaugural Boeing 747-8

our goal to build and operate

Barry Robinson said: “This year’s signings build

Intercontinental aircraft.

a first-class fleet of world-

upon 14 franchise agreements in South Korea

class aircraft.”

executed by Wyndham Hotel Group in 2014,

> Around 70 per cent of the country is mountainous with RICH LANDSCAPE AND GREENERY.

Executive vice president

President and managing director – Southeast

The brand new aircraft

bringing the company’s pipeline in the country

> Seoul was awarded the UNESCO CITY OF DESIGN, and Jeju Island was designated as one of the NEW 7 WONDERS OF NATURE.

and chief marketing officer, Korean Air, Walter Cho

boasts 368 seats and offers

to more than 7,550 hotel rooms within 26 new-

> Above all, the country is on an INNOVATION PATH trying to give the best to discerning travellers.

enthused on the occasion:

passengers the option of

constructions under the Ramada, Days Inn and

“This new aircraft delivers

first class, prestige class and

Howard Johnson brand flags.”

better fuel economy. That’s

economy class.

JOINING AN ELITE COLLECTION that the partnership will bring together Autograph Collection and Marriott International’s strength in global marketing and sales with THE PLAZA’s local brand and heritage. This is an important milestone as the hotel celebrates its 40th anniversary next year.” Also commenting on the development was president and managing director, Marriott International – AsiaPacific, Craig Smith: “Autograph Collection is Adding to Marriott International’s exclusive

a one-of-a-kind ensemble

portfolio, South Korea’s THE PLAZA, a member of

of independent hotels that

the Hanwha Hotels & Resorts brand, is set to join

we are fast expanding in

the Autograph Collection in early 2016.

Asia. THE PLAZA, with its

By becoming a member of this prestigious

rich heritage and special

collection of properties, THE PLAZA will benefit

location as well as its

from Marriott International’s recognised global

quality service, will enable

sales and marketing channels and award

travellers to experience

winning Marriott Rewards loyalty programme, as

the charm of the city in

well as its management and franchise expertise.

style, truly fitting the

CEO, Hanwha Hotels & Resorts, Shim Kyung

brand promise of the

Seob enthused on the news: “We are delighted

Autograph Collection.” October 2015

ttgmena.com

AWARENESS AUSTRALIA

IN FULL BLOOM

create such as the social, educational and business development opportunities that result from hosting a convention.” And with a view to augmenting this economically viable sector of Australia’s tourism product, Kitto explained that the city is witnessing an upgrade of its infrastructure increasing its ‘ease of use’. This includes the redevelopment of the Riverbank and BioMedical Precinct; a two-stage redevelopment of Adeleaid Convention Centre; and new accommodation options. “The government’s investment in the city’s infrastructure has in the past few months seen the announcement by IHG, Accor, Starwood, Park Hotels and Choice to build new hotels in Adelaide by 2018,” he remarked. Kitto further noted that this, combined with a strong leisure offering, is bound to make a MICE trip to the destination unforgettable. Further enhancements to the country’s MICE offering are also being carried out in Melbourne, which is seeing redevelopment of its convention centre. Levvey informed TTG

Going from strength to strength, Australia’s MICE segment is steadily flourishing, as Panayiotis Markides discovers

that high demand for the venue has made this a necessity: “We are currently planning for Stage Two of MCEC’s expansion, with the Victorian State Government investing $142 million. This long-awaited expansion is in response to MCEC currently turning away 20 per cent of business opportunities due to a lack of available space.”

ustralia has it all: sun, sea,

“Business events boast the greatest yield

its efforts to deliver exceptional event

She added that the expansion is expected

boutiques and a trendy

of all tourism sectors, as MICE delegates

experiences that ensure it continues to

to result in an additional 74,000 international

nightlife, however, apart from

routinely spend up to six times as much as

be one of the world’s favourite places to

visitors annually, create hundreds of jobs and

its abounding success as a

holidaymakers when attending events.”

meet,” she added.

provide an estimated $118 million boost to the

HIGH DEMAND

BESydney has been capable of achieving,

Describing the level of success that

leisure destination, this land down under is also steadily investing in its MICE

Lewis-Smith commented: “During 2015,

sector, thus boosting its appeal for this

economy.

NEW OPPORTUNITIES

With its iconic landmarks, Australia’s

Sydney will host 72 business events,

tourism offering is perhaps epitomised

secured by BESydney, with more to be

by one of its largest cities – Sydney.

confirmed for the last four months of the

gained from investing in the MICE industry,

Departures, Australia, July 2015, there

Capitalising on this, CEO, Business Events

year. These are expected to attract in

there is a confident approach to strengthen

were 7.1 million visitor arrivals for the

Sydney (BESydney), Lyn Lewis-Smith

excess of 32,100 delegates to Australia’s

incoming markets.

year ending July 2015, representing an

remarked to TTG how it is poised to

leading business events destination.”

increase of 6.2 per cent relative to the

attract a continuous flow of MICE events.

previous year. Most importantly, the

“When people think of Australia, they

lucrative market. According to the Australian Bureau of Statistics’ (ABS) Overseas Arrivals and

In South Australia, Adelaide Convention

And with such economic benefits to be

Levvey remarked to TTG that the convention centre collaborates with

Bureau is also keen to show it is a

Melbourne Convention Bureau to promote the

report revealed that the MICE sector

think Sydney. It is a city that tops most

heavyweight in attracting MICE business

destination. “With offices in China, Singapore,

made up 822,300 of these, making it the

people’s list of dream destinations,”

down under. CEO, Adelaide Convention

the UK and the US, MCB represents the MCEC

third strongest segment.

she said, although she noted that this

Bureau, Damian Kitto informed TTG

and Melbourne as a destination in all the key

Its appeal and strength was also

markets.”

commented on by communications

With the Asian market growing in force,

The MICE segment and business events generally are extremely valuable.

coordinator, Melbourne Convention and Exhibition Centre (MCEC), Megan Levvey who highlighted to TTG that despite bringing in lesser numbers than leisure, Melbourne’s stakeholders are ever keen

Lewis-Smith explained that association events from Europe and North America have historically comprised BESydney’s core business, although it is now seeing the results of decade-long engagement in Asia. “Sydney has seen 20 per cent year-on-year

to attract the MICE segment. does not allow complacency in the city’s

exclusively that the state’s visitor

growth from Asia, and in 2014, events from

events generally are extremely valuable

stakeholders, who are active in driving the

economy receives more than $710 million

Asia accounted for more than 40 per cent of

to Melbourne’s tourism industry,

city towards a measurable success in the

from business events.

the economic impact BESydney secured

contributing almost $710 million to

MICE segment.

“The MICE segment and business

Victoria’s economy in 2014/15 through the activities of the MCEC.” Levvey also pointed out the economic benefits of this particular segment:

“The whole city is behind us – from

Kitto relayed to TTG that aside from

for New South Wales."

the obvious economic benefits, there is

all levels of government through to

additional value: “Of equal or perhaps

With an abundance of offerings for the MICE

academia, business leaders and local

greater value to Adelaide, South Australia,

segment, Australia is a proven power, and is

industry suppliers. Sydney is united in

are the longer term legacies these events

only getting stronger.

26 October 2015

ttgmena.com

AWARENESS AUSTRALIA

NOT A TOURIST Tourism Australia and

“Across all of our tar-

Key markets identified in

UP IN THE CLOUD

the Asia Pacific region for the

Perth Airport has formed a new long-term partnership with Amadeus to implement

encourage visitors to disperse throughout the country.

Visa have entered into a

get markets Australia is

partners to work together

ACUS, a cutting edge cloud-based technology to benefit airline customers and travellers.

three year partnership,

a ‘must-see’ destination,

include China, Hong Kong, Sin-

This agreement marks Amadeus’ continued expansion of its airport IT business in the

using Visa’s Cross Border

and high yielding interna-

gapore, Malaysia, Indonesia,

Asia Pacific region, with Perth Airport as its first customer in Australia.

#notatourist campaign to

tional travellers have been

India, Japan and South Korea.

demonstrate why ‘There’s

responding very well to

Nothing Like Australia’. It

our global consumer mar-

mence with a campaign in

on demand. This means airlines can use the platform from a desktop computer, laptop

will focus on increasing the

keting campaign, ‘There’s

China, our highest value in-

or mobile device, and enables passengers to be checked-in and boarding passes to be

number of international

Nothing Like Australia’,”

bound market, targeting ‘free

printed from any location. Ground handlers will also be able to handle passenger process-

holiday makers to the

said managing director,

and independent’ millennial

ing for multiple airlines at the same time from any gate or terminal and from any device.

destination down under

Tourism Australia, John

travellers,” said O’Sullivan.

and how much they spend

O’Sullivan.

whilst there.

“Our partnership will com-

The Australian tourism

“We are now increas-

body also announced that it

The next generation, cloud-based ACUS solution will make use of application virtualisation, allowing passenger processing systems to be accessed and deployed anywhere,

Executive general manager operations and customer experience, Perth Airport, Rowan Chalmers said that this partnership will put Perth Airport in a more proactive, reliable and flexible position when it comes to the check-in process.

ingly working with partners

has collaborated with Cres-

mence work in the Asia

to better target interna-

centrating’s HalalTrip and

Pacific region to extend

tional travellers and make

officially unveiled a new visitor

promotions highlighting

sure we turn the interest

guide for Muslim tourists in

Australia’s exceptional

our campaigns create into

Australia. The launch of the

food and wine as well

tourism’s contribution to

new 68-page guide hopes to

as the unique coastal

the Australian economy.”

attract and reach out to Mus-

Data released today by Tourism Research

Both parties will com-

Visa’s Cross Border

STEADY GROWTH growth of more than 13 per cent.

lim tourists from the region

Australia shows that the Gold Coast region

through banking partners,

campaign, #notatourist,

of South East Asia - Malaysia,

has once again achieved record-breaking in-

Coast Tourism, in partnership

travel partners and mer-

complements Tourism

Indonesia and Singapore

ternational visitor expenditure at more than

with Tourism and Events Queens-

chants to convert interest

Australia’s strength in

in particular.

$770 million in 2014-15.

land and 23 Gold Coast tourism

into increased tourism ex-

social media marketing

penditure in Australia.

and the agency’s remit to

and aquatic experiences

The Gold Coast welcomed 861,000 in-

operators, will travel to Central

ternational visitors, up 6.2 per cent on the

China to showcase our destina-

previous year.

tion to the Chinese travel trade in

“Over the last three years, international

GLOBAL AMBASSADOR

He added: “In addition, Gold

visitor arrivals have recorded average

November. ” Despite a fall in Japanese

growth of 5.5 per cent per annum, higher

visitor arrivals to the Gold Coast,

than the state average,” acting chief execu-

there was a 36 per cent increase

antas and well-known actor Hugh

tive officer, Gold Coast Tourism, Miles Roper

in visitor nights spent on the Gold

Jackman have announced a new

said. “Asia has been the key driver for our

Coast, indicating a higher yielding

partnership to promote Australia on the

international arrivals growth, with 6.9 per

market as a result of longer stays.

cent average growth per annum over the

global stage. The big-screen icon has signed on to become an official global ambassador for the airline and will

Outside of Asia, the Gold

last three years from our Asian source

Coast’s two largest western mar-

markets.”

kets of New Zealand and the UK

also work with Qantas on community projects in

China continues to be the Gold Coast’s

both recorded growth for the

Australia, with further details to be announced in

largest international market, with 212,000

2014-15 year, up 2.5 per cent and

the near future.

Chinese visitors to the city in 2014-15 and

10 per cent respectively.

The international superstar is one of Australia’s most successful and highly regarded performers with a career spanning 30 years from his early days in Correlli right after his graduation from Western Australian Academy of Performing Arts, to his recent stage and screen successes including the X-Men films, The Boy from Oz stage show, the film version of Les Misérables and the soon to be

Hugh represents everything that the world loves about Australians. released fantasy film Pan. CEO, Qantas, Alan Joyce said the airline was thrilled to welcome Hugh Jackman in to the Qantas family as an ambassador. “Hugh represents everything that the world loves about Australians. October 2015

InterContinental Hotels Group (IHG) has opened Holiday Inn Cairns Harbourside on The Esplanade, offering ocean and city views. Previously operating as Mercure Cairns Harbourside, the 173-room hotel has opened its doors as the 11th Holiday Inn hotel in Australia. Guests staying at Holiday Inn Cairns Harbourside can relax in modern and fresh rooms, including one-bedroom suites, all non-smoking with contemporary bathrooms and private balconies. Facilities include a spacious swimming pool and dining options from the hotel’s famous Teshi’s restaurant.

ttgmena.com

ANALYSIS SHOPPING

AN EXCLUSIVE PARTNERSHIP

By Mario Hajiloizis

INCREASED SPENDING ON THE CARDS Mövenpick Hotel Ibn Battuta Gate – ideally situated directly adjacent to Ibn Battuta Mall – is providing its shopping enthusiast guests with complimentary shuttle transfers on the weekends to both Mall of the Emirates and The Dubai Mall. However, recent trends are suggesting that the hotel's leisure guests are not spending as much as they have done in the past. "The number of people who have access to disposable income and those who are willing to spend money on materialistic items has decreased over the last year or so due to the devaluation of the currencies of the major source markets to Dubai against the dollar including Europe, China, India and Australia," commented director of sales and marketing, Mövenpick Hotel Ibn Battuta Gate, Mohamed Abdo. In response to this recent trend, the hotel is aiming to run promotions that include shopping vouchers or discounts in order to attract more shoppers, with also a view to further expand the current partnership with Ibn Battuta Mall.

As part of its repositioning to be the hotel

given access to the VIP area of Selfridges

of choice in Mayfair, London Marriott Hotel

fourth floor where coats and bags can be

Park Lane has partnered with world-re-

left before shopping. In addition, interna-

nowned department store, Selfridges Oxford

tional guests benefit from the fast track ser-

Street, to offer an exclusive VIP experience

vice at the Tax Refund Lounge amidst luxury

for guests – a development that will prove to

surroundings.

be popular with the lucrative MENA market

“We have experience in working with the

according to general manager, London Mar-

MENA region and tailor our services to make

riott Hotel Park Lane, Nicolas Kipper.

every guest feel comfortable and at home,”

Once checked into the hotel, guests can head to Selfridges where they can expect to be welcomed with a complimentary glass of champagne, tea or coffee. Guests are also

commented Kipper to TTG on the hotel's expertise with guests from the region. “We offer halal food and appoint multilingual staff, including Arabic speakers.”

DUBAI WELCOMES NEW ADDITION ubai's newest shop-

ments in the south of the

ping mall, City Cen-

city, the new mall features

in the Me’aisem area of

tre Me’aisem, has

56 retail outlets, with some

IMPZ, the mall is strategi-

officially opened in Inter-

new to the UAE. It also has

cally situated in the growth

national Media Production

a Carrefour hypermarket

corridor of Dubai at the

Zone (IMPZ).

and entertainment facility,

intersection of Al Khail

Magic Planet.

Road and Sheikh Moham-

Dubai-based Majid Al Futtaim has invested $75

Majid Al Futtaim expects

Named after its location

mad Bin Zayed Road.

million in the mall, which

the mall to attract four

covers a built-up area of

million visitors during its

could see an expansion in

3,0194m and a gross leas-

first year of operations. It

phases depending on its

able area of 23,850m2.

is the company’s sixth City

performance and demand

Centre in the UAE and 12th

for additional retail space

in the region.

in the area.

Created to meet strong demand for retail develop-

City Centre Me’aisem

SHOPPING PROJECTS

IN THE PIPELINE DOHA FESTIVAL CITY

NAKHEEL MALL

LOCATION: Doha, Qatar SIZE: 433,847m2 COST: $1.65bn EXPECTED OPENING: 2016

LOCATION: Muscat, Oman SIZE: 424,000m2 COST: $680m EXPECTED OPENING: 2016

MALL OF OMAN

MALL OF EGYPT

LOCATION: Muscat, Oman SIZE: 157,000m2 COST: $467.5m EXPECTED OPENING: 2017

LOCATION: Cairo, Egypt SIZE: 162,500m2 COST: $800m EXPECTED OPENING: 2016

NAKHEEL MALL

MALL OF THE WORLD

LOCATION: Dubai, UAE SIZE: 424,000m2 COST: $680m EXPECTED OPENING: 2016

LOCATION: Dubai, UAE SIZE: N/A COST: $6.8bn EXPECTED OPENING: 2018

THE POINTE MALL

MALL OF QATAR

LOCATION: Dubai, UAE SIZE: 130,064m2 COST: $217m EXPECTED OPENING: 2016

LOCATION: Al Rayyan, Qatar SIZE: 195,000m2 COST: $1bn EXPECTED OPENING: 2016

RIYADH WALK MALL

LUSAIL MARINA MALL

LOCATION: Riyadh, Saudi Arabia SIZE: 137,000m2 COST: $320m EXPECTED OPENING: 2016

LOCATION: Doha, Qatar SIZE: 100,000m2 COST: N/A EXPECTED OPENING: 2018

FOCUS ON MUSLIM TRAVEL

THE RIGHT DIRECTION A growing and lucrative segment of the tourism industry, Muslim travel continues to gain immense traction, as Panayiotis Markides discovers

properties wishing to target the halal travel segment should consider meeting certain criteria, such as switching to a dry-hotel concept.

HIGH FLYERS And indeed, the size of the market to be tapped is considerable with some destinations really upping their game to accommodate Muslim travellers. According to CrescentRating, the top five destinations by Muslim visitor arivals – accounting for approximately 44 per cent of Muslim visitor arrivals – includes the KSA, with 10.1 million; Turkey, with 7.6 million; Malaysia, with 5.9 million; Russia, with 5.3 million and Iran, with 3.7 million. One destination that has witnessed unprecedented

s the Muslim travel segment goes from

travel destinations where Muslims go have not yet

demand as a Muslim travel destination is Turkey,

strength to strength, taking leaps and

made efforts to facilitate Muslim travellers. Not

according to Seçgin.

bounds, tourism stakeholders in turn

many are aware that the Muslim travel market is

make the necessary adjustments in a

huge. It is the fastest growing travel segment –

with the biggest demand for halal beach resorts. In 2015

growing faster than even Chinese tourism.”

alone, six to seven new beach resorts opened to offer

bid to keep up and accommodate this market, that cannot be ignored.

Referring to the difficulties Muslim travellers may

He told TTG: “Turkey is our most popular destination

Muslim-friendly holidays. This is due to the success of the

With several events lined up to help develop this

face, he said: “In a strange new city it is difficult

existing halal beach resorts, the growing domestic and

segment, event director, World Halal Travel Summit

to find halal restaurants. Muslim travellers also

international demand for these types of properties and

2015, Andy Buchanan explained why the market is

want to say their prayers and need to know the

the lucrative profit margins.”

so desired by stakeholders: “The sector is growing

prayer timings for the city they are visiting. And

Seçgin revealed that due to the success the site has

100 per cent faster than any other tourism niche

the direction of the Qibla as they face the Kaaba

had, in 2016 the company will be launching halal cruises,

and many global hospitality brands are creating

in Makkah while praying. And finally, Muslims

which is set to be a new highlight in the halal travel

products to attract this market.”

usually want to say their Friday (Juma) prayers

industry and a new product to serve halal-conscious

in a mosque and need to find a mosque in the city

travellers.

CEO, CrescentRating, Fazal Bahardeen elaborated, telling TTG exclusively why the niche is so lucrative: “The Muslim Travel Market is one

where they are visiting.” Irhal, aimed at outbound travellers from the

Honing in on Iran, Ahmad added that the destination is emerging as a popular spot for Muslim travellers, and can

of the fastest growing sectors in the world today

Middle East, has created an app (also named Irhal)

only grow further, whilst noting that there is still much

and has been growing every year. The MasterCard-

that has city guides for over 90 cities that include

work to be done.

CrescentRating Global Muslim Travel Index (GMTI)

tourist attractions, shopping centres, hotels and

2015 – the most comprehensive research that has

GPS enabled maps showing halal restaurants and

tremendous user interest in the country. By introducing

been released on the sector – revealed that in 2014,

mosques as well as prayer timings and a compass

credit card transactions and providing better hotel

there were 108 million Muslim travellers spending

showing the Qibla.

facilities Iran can become one of the most popular

$145 billion. This is expected to grow to 150 million

“The lifting of sanctions on Iran is perhaps resulting in

Chief marketing officer, HalalBooking, Ufuk

destinations for Middle East travellers as it is a short flight

Seçgin commented to TTG on how the segment

away and offers excellent ski slopes in winter at the Dizin

However, despite the many rewards to

can be further catered to by the trade: “Currently,

Ski resort which is under two hours’ drive from Tehran.”

be reaped, the Muslim market is still grossly

there is low understanding amongst the majority

underserved outside the MENA region, as CEO

of hotels as to what halal travel actually means,”

The Muslim travel niche is still coming into its own,

editor in chief, Irhal, Irfan Ahmad remarked to TTG:

referring to offerings in Europe, but also to

but success is there for the stakeholders who have the

“There is tremendous room for improvement. Most

Muslim majority countries. He informed TTG that

forethought to cater to this ever burgeoning segment.

travellers in 2020 spending $200 billion.”

Not many are aware that the Muslim travel market is huge.

UPDATE NORTH AFRICA

MOROCCAN

ADVENTURE ntroducing travellers to their Moroccan dream, regional product manager, Intrepid Group - Europe and Morocco, Steph Millington commented exclusively to TTG on the tours and activities offered to travellers by Intrepid Travel.

North Africa has long charmed visitors with its diverse landscape. Natalie Hami reports on how the tourism arena has been faring along with which activities should not be missed

HONEST APPRAISAL

“Intrepid’s Morocco tours combine a range of sea, city and Sahara, not to mention plenty of local experiences to provide our travellers with a real life experience of Morocco. In Marrakech, the local leader will take you for an authentic meal in the square, served by our local friends; in Fes, you’ll be escorted to a unique leather shop overlooking the tannery to gain a

Director, Corinthian Travel, Hugh Fraser speaks to TTG about the state of tourism in Tunisia following recent incidents

bird’s eye view of this fascinating process; and in Moulay Idriss you’ll spend the night in a traditional Moroccan guesthouse hosted by a

TTG: Could you tell us a little about the situation on the

local family.”

ground regarding tourism?

via Corinthian Travel?

She added: “Intrepid’s day brand Urban Adventures offers a variety of half- and full-day tours of Morocco’s cities sights including a half-day cooking class at a local riad in Marrakech.” According to Millington the best time to visit this North African gem is from February-May and OctoberNovember as the temperatures are pleasantly warm at 20-30 degrees

TTG: How are you promoting Tunisia

The British Foreign Office is currently advising against ‘all but essential travel’ to Tunisia. Whilst this advice is in place UK tour operators can’t send anyone to the country without invalidating their insurance. The terrorist attacks in Sousse and the Bardo have been a huge blow to the tourist industry in Tunisia. At the moment there is almost no demand for Tunisia nor desire to visit. Local ground handlers have turned to markets where there is no travel warning in place or are looking at the domestic market for their survival.

At the moment we are not promoting the destination. Prior to the travel warning being imposed we were promoting Tunisia using a combination of direct marketing, social media and advertising.

Have a look at Corinthian Travel’s website: www.corinthiantravel.co.uk for their top experiences in Tunisia

with less crowds in the many souks and medinas.

ADVICE TO TRAVELLERS We would suggest going with an

HEALTHY DEMAND

open mind and a sense of humour.

CONVENTION SUCCESS Corporate and MICE guests

(Skhirat) and AvantiHotel (Mohammedia). The convention centre has the ability to host

Pack lightly as you’ll need the extra

In a bid to connect more people and

staying at L’Amphitrite Palace

space in your backpack for all the

cargo with Algiers, Emirates Airline

Resort and Spa on Skhirat

a maximum capacity of 1,000 people and is

bargains you pick up. Morocco’s

has recently switched from its Airbus

Plage in Morocco and Avanti

equipped with state-of-the-art technology.

largely a dry country – not only is

A340-300, currently operating

Mohammedia Hotel in Moham-

CORUM has also been put on the map due

the Sahara desert on the doorstep

the route, to a larger Boeing 777-

media can now benefit from the

to several high profile international meetings.

but alcohol is not widely consumed,

300 aircraft.

CORUM International, Conven-

These include The Arab Thought Foundation,

Senior vice president commercial

tion Centre. Renovations of the

Arab Gulf Programme For Development, The

operations – Northern and Western

building were completed earlier

United Nations Libyan peace process negotia-

Africa, Emirates Airline, Adil Al Ghaith

this year.

tions, UNESCO ‘Regional Seminar on The Cul-

for religious reasons.

NOT-TO-BE-MISSED

ACTIVITIES (provided by Intrepid Travel)

LOCAL DINNER IN THE FAMOUS MARRAKECH SQUARE JEMAA EL-FNAA CAMEL RIDES INTO THE SAHARA TANNERIES OF FES HOMEMADE MOROCCAN TAGINE TREKKING IN THE ATLAS MOUNTAINS

said: “We are confident that our

The convention centre is the

ture of Dialogue’, UNDP ‘Paths for Cooperation

Boeing 777-300 service will raise

only one located in Skhirat be-

on Anti-Corruption’ and European Union climate

the bar for travel experience in the

tween Casablanca and Rabat,

change meetings.

Algerian market.”

and is fully catered by both ho-

The increase in capacity is

tels L'Amphitrite Palace

expected to offer 97 additional economy class seats per flight, meaning a 45 per cent increase in economy seating capacity.

PICTURE PERFECT Pan-Arab dance group, AG CONCEPT, stages its folklore theatre show ‘Our history is the source of our pride’ at the Sharjah Cultural Palace auditorium.

Performing masked and in silence, the cast of MUMMENSHANZ – the Musicians of Silence – take their characters away from the stage and into the setting of Abu Dhabi’s Emirates Palace hotel ahead of their shows at the hotel, as part of Abu Dhabi Summer Season.

CONRAD MACAO, COTAI CENTRAL announces its ‘PINK Inspired 2015’ campaign.

SESAME STREET takes a trip to visit the animals at Al Ain Zoo ahead of live shows in the Oasis City of Al Ain.

GAYA ISLAND RESORT celebrates independence day with a marine event and a new offering to commemorate this significant day. The first event sees a rescued and rehabilitated Hawksbill Turtle, being released back to its home in the wild.

Picture perfect for more news visit: www.ttgmena.com

A visual tour of recent events in the region...

PEOPLE ON THE MOVE

Abu Dhabi National Hotels (ADNH) has announced the appointment of Rutger Smits as its chief operating officer. Smits brings with him extensive international experience spanning three decades and spread across four continents. In his capacity as chief operating officer, he will oversee the operations of the hotels division, retail division and Sunshine Travel and Tours.

JAMAL AL AZKI

CARLOS D›AZ

DIRECTOR OF SALES AND MARKETING

DIRECTOR OF HUMAN RESOURCES

COUNTRY MANAGER FOR THE SULTANATE OF OMAN

Marsa Malaz Kempinski, The Pearl

The second addition to the

Oman Air has announced the

– Doha has recently welcomed

luxury property’s team is Carlos

appointment of Jamal Al Azki

two new members to its team.

Díaz, the new director of

as country manager for the

Christian Huschka will take on the

human resources.

Sultanate of Oman.

role of director of sales

Díaz brings with him over

Al Azki takes up his new role

and marketing.

ten years of hospitality and

in Muscat following previous

Huschka has played an integral

recruitment agency experience,

positions as country

strategic and revenue increasing

and has led multi-market

role within a number of Kempinski

teams for global hospitality

properties for over a decade.

brands including Kempinski,

He most recently served at

Sheraton and Hilton, as well as

Hôtel des Mille Collines where he

independent properties. He has

facilitated the successful takeover

a strong track record of creating

of 'Hotel Rwanda'.

bespoke teams for new hotels.

OMAN AIR

CHIEF OPERATING OFFICER

CHRISTIAN HUSCHKA

MARSA MALAZ KEMPINSKI, THE PEARL – DOHA

ABU DHABI NATIONAL HOTELS

RUTGER SMITS

manager, UK and Ireland, for the airline. Al Azki has worked for Oman Air since 2009. His career in aviation began with the Royal Oman Air Force, where he worked in air traffic control.

If you have recently been promoted or appointed key staff, please visit our website...

with the luxury Radisson family in over nine different countries, Peter Schuler has taken over the coveted position of general manger at the first luxury Quorvus Collection property in Kuwait; The Symphony Style Hotel. Schuler joined Carlson Rezidor Hotel Group in 1996 and has since moved among its European, Asian and Middle Eastern properties.

Joining City Seasons Hotels is George Demitry as general manager of the recently opened hotel, Royal Rose Abu Dhabi. Demitry moves in from City Seasons Muscat where he was general manager for two years. He begun his hospitality career at InterContinental Hotels Group and holds a Bachelor’s degree in Science. He is also a certified Hotel Administrator by The American Hotel & Lodging Association-US.

34 October 2015

HOTEL MANAGER In line with its ambitious growth plans, TIME Hotels Management has announced the appointment of two new senior executives. Ghassan Farhat has joined the TIME Ruby Hotel Apartments Sharjah team in his capacity as hotel manager. A 23-year Dubai hospitality veteran, Farhat began his career in the UAE as front office manager at the Al Khaleej Palace Hotel.

ttgmena.com

TIME HOTELS MANAGEMENT

A 19 year hospitality veteran

GENERAL MANAGER

KAMAL ABOU FARES

GHASSAN FARHAT

TIME RUBY HOTEL APARTMENTS SHARJAH

GENERAL MANAGER

GEORGE DEMITRY

ROYAL ROSE ABU DHABI

THE SYMPHONY STYLE HOTEL

PETER SCHULER

MARKETING AND COMMUNICATIONS DIRECTOR Also joining the corporate team is Kamal Abou Fares, who has come onboard as marketing and communications director. Fares is currently studying for his Masters in Strategic Marketing. He is also a business graduate of the American University of Beirut and has worked for international hospitality chains such as Radisson and Millennium Hotels, in both Abu Dhabi and Dubai.

SOCIAL HUB

Our Team

SOCIAL MEDIA HIGHLIGHTS Food is one of life’s greatest pleasures. There’s nothing quite like digging into a hearty meal after a long day of business meetings or indulging in a delicious, taste bud tantalising dessert in between. This month we’ve hand selected some of our favourite food-related tweets for all of the foodies out there.

GENERAL MANAGER Chris Christou CChristou@ttgmena.com D: +357 24 803003

ROTANA HOTELS @Rotana_Hotels Craving for something sweet? Try our delectable dessert selection @MediaRotana #RotanaDubai #Dubai

SENIOR MEDIA REPORTER Natalie Hami MEDIA REPORTER Panayiotis Markides DIGITAL CONTENT CREATOR Tatiana Tsierkezou CREATIVE DIRECTOR Edward Beales SENIOR DESIGNER Maggie Basdermadjian E-COMMERCE MANAGER Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008

SOFITEL AL KHOBAR @SofitelAlKhobar The best way to start a new week: a healthy breakfast ! #food #breakfast #healthy #yummy #SofitelAlKhobar.

DUSIT THANI ABU DHABI @DusitThaniAD Choose your favourite #beef, #chicken, #salmon or #shrimp #Pincho at #TheCapitalGrill #mondays, AED129net /person!

FOUR SEASONS DOHA @FSDoha #Apple or #pear?? This delicious mix available only at Seasons Tea Lounge. #foodie

E-COMMERCE EXECUTIVE Marina Drakou Mdrakou@ttgmena.com D: +357 24 803077 ACCOUNT MANAGERS Helen Moss Hmoss@ttgmena.com D: +357 24 803074 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Maiju Vaananen MVaananen@ttgmena.com D: +357 24 803010 Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 CHIEF FINANCIAL OFFICER Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 ACCOUNTS EXECUTIVE Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 HEADQUARTERS Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com THAILAND REPRESENTATIVE Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 JAPAN REPRESENTATIVE Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Middle East & North Africa operates under a licence from TTG Media Limited in the UK

TTG Middle East & North Africa is a member of the TTG network of media alongside: TTG UK and Ireland, TTG Russia and CIS, TTG Nordic, TTG Czech Republic, TTG Italia, TTG Asia, TTG China TTG India * For information on these publications, please contact us at: INFO@ttgmena.com TTG MENA is part of the CADS Group

SHANGRI-LA HOTELS @ShangriLaHotels #MacaronMonday is so much more fun @Kln_ShangriLa!

FAIRMONT DUBAI @FairmontDubai "Eat&fleet" new lunch menu at Bridges Sports Bar. Chef's special main dish + drink for AED89.

TOP 5