Middle East & North Africa
JANUARY 2015
ISSUE 278
Click here now to view the FULLY INTERACTIVE edition
Destination Kuwait Honing in on a distinct and dedicated approach
Update Oman The Sultanate seeks to broaden its vision
Analysis Religious Travel
An ever-evolving segment continues to grow
DAWN OF PROGRESS As sure as the warm sun rises, the industry is awakening to capture the prospects of a new year
CONTENTS > YOUR GUIDE 03
NEWS
11
INTERVIEW
TO NEW BEGINNINGS R eturning to the office, following a busy
12
WINTER PROMOTIONS
14
DESTINATION KUWAIT
festive period interspersed with days of much-needed rest, we here at the
TTG MENA office are feeling refreshed and
you to our first fully digital issue of the new year. And we look forward to sharing with you
UPDATE OMAN
22
revitalised, and more than ready to welcome
all the fascinating facets of this new digital era that we’re embracing.
FOCUS ON PALESTINE
26
Ringing in the new year, with this exciting trip into the future, we hope to hear from you, our cherished readers, offering us your feedback at
SPOTLIGHT SINGAPORE
28
AWARENESS NORTH AFRICA
30
every turn, as to how you’ve been finding the issue. Please do feel free to write to us, as we always value your comments.
A LETTER FROM...
Meanwhile in our January issue, we bring you a variety of reports catapulting you around
ANALYSIS
32
RELIGIOUS TRAVEL
the world both within and outside the MENA region, including Kuwait, Oman, Palestine, Singapore, North Africa and Lebanon, where
34 38
ON LOCATION LEBANON
travel industry experts educate us on upcoming
PEOPLE ON THE MOVE
plan to begin 2015, while specialised industry
trends, as well as how particular destinations experts highlight the ever-evolving segment that is Religious Travel. Wishing you a great read and New Year!
Natalie Hami Senior Media Reporter
TOP STORY
A GLOBAL CONTRIBUTOR n an effort to explore new models of partnership between
REFLECTING RAPID GROWTH
tourism and culture, the First World Conference on Tourism and Culture is set to bring together, for the very first time, ministers of tourism
Dubai World Central (DWC) has
offer well-defined zones for sectors
and ministers of culture,
announced the ground breaking for an
such as hospitality, education, research
as well as experts and
Executive Terminal, set to cater exclusively
and development, and mixed-used
stakeholders from both
to business aviation.
development.
sectors.
The 6,000m Executive Terminal is sited 2
Chief operating officer, Dubai Aviation
This milestone event will provide a unique opportunity for tourism and culture stakeholders. the key challenges
said: “This milestone
Expected to take
and opportunities for
event will provide a
stronger cooperation.
unique opportunity for
at DWC’s Aviation District and is scheduled
City Corporation, Rashed Bu Qara’a stated:
place in Siem Reap,
to be completed in Q4 of 2015. The facility
“DWC is partnering with industry leaders
Cambodia, from
will host Jet Aviation, XJet and Jetex as
to build a complete ecosystem for a world-
February 4 to 6, the first
explore different roles
stakeholders from all
class aerotropolis, and the Executive
UNWTO/UNESCO World
and mandates on
regions to discuss how
Terminal is a step in the right direction.”
Conference on Tourism
key topics including
to further harness the
key fixed-based operators. The DWC Aviation district is a 6.7
Participants will
tourism and culture
and Culture will provide
governance and
power of tourism and
aerotropolis and is adjacent to Al Maktoum
include dedicated facilities for customs,
a global platform for
partnership models,
culture to alleviate
International Airport. It offers ready-to-
immigration and police, as well as separate
policymakers, experts
cultural preservation,
poverty, create jobs,
build world-class aviation infrastructure
drop-off and executive lounge areas to
and practitioners in
through cultural tourism.
protect heritage and
as part of Dubai’s strategic vision for
ensure full privacy, in addition to walkable,
tourism and culture
the aviation sector. The district will also
direct access to the apron.
to meet and identify
km master planned district within the 2
Other significant features of the terminal
2 January 2015
ttgmena.com
Secretary-General, UNWTO, Taleb Rifai
promote international understanding."
NEWS
NEW MARKET APPEAL Abu Dhabi’s tourism industry is set to promote its tourism product with even more zeal this year with Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) planning its largest overseas promotion campaign to date, taking in 24 trade exhibitions and 13
TIMELY ENDEAVOURS
road shows across 34 cities in 25 countries. According to director, promotions and overseas offices, TCA Abu Dhabi, Mubarak Al Nuaimi, Abu Dhabi is expanding its footprint to new markets, including destinations such as Serbia, South Africa, Holland and Azerbaijan.
SOARING AMBITIONS
Embarking on the latest
Ron Pohl remarked: “We
Destinia.com, a European
payment and a ‘payment-
stage of its expansion in
are delighted to continue
online travel agency, has
on-delivery’ facility.
the KSA, Best Western
our expansion in the
re-launched in the Middle
International has launched
Kingdom of Saudi Arabia
its very first hotel in the
– one of the Middle East’s
port city of Jizan.
fastest-growing tourist
Overlooking the Red Sea, the new Best Western
economies.” He added: “All across
Jazan Hotel features 52
the country, business and
midscale rooms.
leisure tourism is growing
NEWS FLASH Air Astana has boosted its presence in the Middle East
East with a bespoke
this lucrative region,
service for discerning
Destinia.com anticipates
GCC-based travellers.
annual double digit
With a tailored
with the inauguration of direct daily flights to Almaty Inter-
customer-led service,
national Airport from Dubai International Airport.
the Spain-based agency
President, Air Astana, Peter Foster said: “With our new
Aiming high within
growth during the next three years. CEO and co-founder,
offers 24-hour booking,
Destinia.com, Amuda
and the government is
Visa Waiver Programme in place now for UAE travellers,
365-days a year and
Goueli commented: “We
brand management and
moving forward with
we anticipate that Almaty will become an increasingly
innovative services
are on track to maintain
member services, Best
large-scale infrastructure
popular destination.”
including a Google Glass
double-digit sales growth
Western International,
development projects.
reservation app, bitcoin
during 2015.”
Senior vice president,
January 2015
ttgmena.com
3
NEWS EXHIBITION CALENDAR
2015
FEBRUARY 8 - 9 Resort Development and Hospitality, Dubai, the UAE www.resorthospitality.marcusevans.com
A ROYAL OFFER Waldorf Astoria Dubai Palm Jumeirah recently
EXCITING OPPORTUNITIES
FEBRUARY 10 - 12 IBTM Arabia, Abu Dhabi, the UAE www.ibtmarabia.com •
S
FEBRUARY 16 - 18 Global Restaurant Investment Forum, Dubai, www.restaurant-invest.com
cheduled to open
offering easy access to all
are delighted to further
in Q1 of 2016,
key areas of the city, the
strengthen our presence
Carlson Rezidor
hotel is to be owned by
in the key market of Cairo.
recently announced plans
Genena Goup and will be
Egypt has recovered from
for the Radisson Blu Hotel,
built adjacent to Genena
the turmoil of the past
Cairo Nasr City in Egypt,
Mall. Facilities will include
years and opens new, ex-
boasting 300 rooms, rep-
an all-day-dining restau-
citing business opportuni-
resenting the company’s
rant, fitness area, spa, and
ties. We want to support
second Radisson Blu prop-
rooftop swimming pool.
this emerging country and
erty in Cairo. Located in Nasr City, Cairo’s largest district, and
President and CEO,
its travel and tourism sec-
Rezidor, Wolfgang Neu-
tor together with our part-
mann enthused: “We
ners in the region.”
MARCH 4 - 5 ITB Berlin, Berlin, Germany www.itb-berlin.de • MARCH 18 - 21 MITT 2015, Moscow, Russia www.mitt.ru • • •
TTG MENA will be available at these shows ttgmena luxury will be available at these shows
unveiled its latest offering, the Royal Suite, boasting panoramic sea views of the Dubai skyline and iconic Palm Jumeirah, providing guests incomparable privacy. Commanding 1,567m², including balconies and indoor areas, the suite is considered among the largest to be found in Dubai. Located in the centre of the property, guests can opt to arrive chauffeured in a classic Bentley, or to even land their private
CUSTOMER GRAND OPENING SATISFACTION The highly anticipated Four
Offering the company’s renowned service,
Seasons Resort Dubai at
the property’s facilities comprise of 10 dining
helicopters on the seaside
Corporate director of marketing and ecommerce and in
Jumeirah Beach has cel-
and lounge outlets; a pool and beach; business
helipad. Guests can then
charge of business development, Retaj Hotels and Hos-
ebrated its official opening.
facilities; 1,199m² of event space; and a spa, as
expect a concierge to es-
pitality, Mohamed Darwish spoke to TTG about the im-
In close proximity to
cort them to the private
pact that a good marketing strategy has on a company.
Dubai International Air-
lift, located in the VIP
It starts by saying: ‘Let’s be prepared for next year’s
port, the property provides
paratively low rise amid the city’s skyscrapers,
arrival area.
budget’. Right now, the hotel industry is shifting from tra-
views across the Arabian
in keeping with the surrounding coastal com-
The newly introduced
ditional revenue streams to many other intangible online
Gulf. The resort boasts 237
munity. The property is just ten minutes from
Royal Suite houses two
tools that reach more customers everywhere to enhance
rooms, including 49 suites,
the commercial district on Sheikh Zayed Road
private en-suite bedrooms,
more bookings, from creating an interactive hotel website,
and targets both business
and the Dubai International Finance Centre, as
each with a large balcony
working with online travel agencies, developing mobile
and leisure travellers.
well as Burj Khalifa and Downtown Dubai.
overlooking the Arabian
applications, responsive mobile websites; these intangible
Gulf, a luxuriously fitted
tools that we call ‘online marketing’.
bathroom and a king sized
Efficient marketers are now able to measure the per-
bed. Adding to this, guests
formance of their online marketing promotional activities
can make use of a dining
from the online evaluation metrics; those enhanced tools
room, suitable for private
are able to provide an indication to the management with
dinner parties. The suite’s
the ROI from the marketing department expenditures. It is
‘Majilis’ lounge offers a tra-
not only a measurement tool, but it is also a goal setting.
ditional Arabian experience
From our point of view, supply is increasing everywhere,
including shisha and coffee.
competition has become tough, and the world economy
The Royal Suite can also
is driving hotels to decrease their prices to increase the
accommodate corporate
hotel demand. For us, we think that one of the ways to
events, receptions, product
keep us on a competitive edge in the market is our highly
launches and cocktail par-
trained staff and services. A comfortable stay worth the
ties for up to 50 people.
money; a happy customer is a story telling customer, and a positive story telling is your brand image.
4 January 2015
ttgmena.com
well as well-appointed guest rooms and suites. Standing five-stories high, the resort is com-
NEWS
NEWS FLASH
AUTHENTIC EXPERIENCE
Scandinavian airline SAS and Etihad Airways are to
the Yemen Tourism Promotion Board has confirmed its
commence codeshare operations, aimed at provid-
debut participation at the 22nd Moscow International
ing customers with enhanced travel options between
Travel and Tourism Exhibition (MITT 2015), set to take
Scandinavia and the UAE.
place from March 18-21 in Moscow, Russia.
With over 2,000 travel companies expected to exhibit,
The agreement, subject to regulatory approval, is
Yemen plans to reveal historical and cultural tour-
expected to fortify both carriers by enabling them to
ism packages available to travellers, and at the stand,
offer increased connectivity to and from a number of
guests will be able to taste local produce. Furthermore
key European cities.
it will be promoting Yemen’s Sana’a Tourism Summer
Both airlines will also develop and sign a Frequent Flyer agreement, set to benefit the members of Etihad Airways’ Etihad Guest and SAS’ EuroBonus
Yemen plans to reveal historical and cultural tourism packages.
Festival 2015, taking place in July and August 2015. Industry director, Travel and Tourism Events, ITE Group, Laurent Noel said: “MITT is delighted to wel-
come Yemen on to the exhibition floor for the first time this year.”
loyalty programmes.
A WELCOME ADDITION Bolstering Abu Dhabi’s hos-
assigned for hosting visiting
pitality sector, Jannah Ho-
delegates.
tels and Resorts is set to
Darwiche stated that
inaugurate its latest hotel,
Jannah is cooperating with
Burj Al Sarab, in the Mina
Al Rubayea Group to man-
area this February.
age the new hotel, adding
According to CEO, Jan-
that another hotel would be
nah Hotels and Resorts,
opened in Dubai’s Marina
Nehme Imad Darwiche, the
next year.
five-star hotel will comprise
Meanwhile, negotiations
318 rooms, a number of
are underway concerning
restaurants, cafés, a sports
a new Dubai hotel that will
centre and a host of addi-
include the largest number
tional facilities.
of apartments in the emir-
The hotel will also feature
ate, while consideration is
four royal suites, while three
being given to open a resort
levels of the building will be
in Ras Al Khaimah.
REACHING FOR THE SKY Enhancing Qatar’s MICE
and pearl diving history.
segment, a new world-class
To be developed by
hotel and conference/expo
Katara Hospitality, the
centre has been proposed
projected cost has been
for the upcoming 2022 FIFA
estimated to be $1.6 billion,
World Cup in Qatar.
including the supporting
The Silver Pearl Ho-
infrastructure and excluding
tel calls for a 1,000-plus
the interior construction and
room luxury property to be
fit out of the restaurants
located one and a half kilo-
and commercial spaces.
metres off shore near Doha,
Visitors will be able to
with the name of the hotel
arrive at the Silver Pearl
referring to a structure that
by means of a four lane el-
will rise out of the sea to re-
evated causeway, by private
call the country's seafaring
yacht, or by helicopter. January 2015
ttgmena.com
5
NEWS
SOUTH AMERICAN ADVENTURE Sonesta Hotel El Olivar, a luxury five-star hotel located in the heart of the San Isidro district of Lima, has become the first hotel in Peru to be awarded Muslim-friendly accreditation by CrescentRating. The property, boasting 134 guest rooms, was awarded a Muslim-friendly rating of five out of a possible maximum
HOTEL CHECK FRASER SUITES DOHA
by Naomi Leach
entrally located
high spec suite, offering
close to the
technological innovations
Museum of
and an ambient, spacious
Islamic Art, but discreetly
apartment awash with
hidden from the hectic
beige, red and wooden
and noisy heart of Doha,
soothing décor. A
Fraser Suites Doha was
well-appointed kitchen
a revitalising refuge to
encompassed all the
return to each evening
necessities for a long-stay
after a busy day of
of seven–based on the facilities it provides Muslim guests and its overall Muslim-friendliness.
Muslim guests will MAJOR GROWTH find a number of Halal dining options at Sonesta Hotel El Olivar. Representing a 17.4 per
15.2 per cent increase over
cent jump in passenger
the 11,891 movements in
figures, Abu Dhabi Inter-
October 2013.
national Airport welcomed
Throughout October, the
a total of 1,689,983 travel-
top five routes from Abu
lers throughout the month
Dhabi International Air-
of October, compared to
port were Bangkok, Doha,
prayer mats and prayer timetables. Hotel rooms are also
1,439,356 in the corre-
London Heathrow, Manila
marked with prayer directions for guests who prefer to
sponding month of 2013.
and Bahrain. These routes
guest while the capacious
pray in the privacy of their rooms. A list of the mosques
The airport also saw
accounted for 17 per cent
meetings. The sleek black
living room and fantastic
located in close proximity to the hotel can be obtained on
13,700 aircraft movements
of all traffic through the
building is contemporary in
TV system allowed me
request, should guests wish to visit.
in October, highlighting a
airport.
style but exudes an inviting
to relax in style each
warmth, with a calming
evening. My bedroom
dining options at the Sonesta Hotel El Olivar, including a
lobby area and restaurant.
offered a modern cocoon,
wide range of authentic Peruvian cuisine, which is Halal
I was provided with a suite
with ample wardrobe
certified by ‘Halal Peru’. Room service menus also offer
on the top floor, and as I
hanging space to unpack
Halal options, and the hotel can also arrange Halal ban-
ascended in the lift each
my suitcase while the
quets for guests.
day could appreciate
bathroom had the option
“We reached out to CrescentRating for their rating
breathtaking views of the
of a large shower or bath,
because we wanted the Muslim world to know that Peru
Dubai-based flydubai announced the addition of three
city sprawling before me.
plus a number of luxurious
could now boast Latin America’s first five-star hotel with
new routes to its growing network. Flights to Hargeisa,
amenities to sample.
Halal-friendly rating,” said corporate director, Sonesta
Somaliland; Chennai, India; and Nejran, Saudi Arabia
Hotel El Olivar, Carlos Reyes.
are to commence in the first quarter of 2015, further
I was impressed with a
TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.
Guests are offered dedicated prayer areas as well as
Furthermore, Muslim guests will find a number of Halal
GLOBAL EXPANSION
expanding the carrier’s footprint to 89 destinations in 46 countries. From March 5, 2015, flydubai will become the first
REDEFINING LUXURY
carrier to operate flights to Hargeisa, Somaliland from Dubai with four weekly flights. The airline has expanded its network in Africa in 2014 to 13 points served by 60 weekly flights.
Following the completion of a three-year renovation project, LUX* Belle Mare, the flagship property of
CATERING TO VIPs
LUX*Resorts & Hotels recently reopened in Mauritius. With a promise to deliver a ‘lighter, brighter’ brand of luxury, the re-opened property seeks to redefine Mauritius
Falcon Aviation, an Abu
for use by the end of 2015.
as a destination, boasting a complete inventory of villas,
Dhabi-based VIP jet and
Spread across an area
rooms and suites. Bedrooms feature ‘his and hers’ mini-
helicopter service provider,
of 13,705m2, the facility
bars, and Café LUX* coffee makers supplied with fresh
commenced construction
will provide enhanced and
coffee which is roasted on-site.
on the Middle East’s first
customised services to VIP
VIP Completion Centre at
customers, and will also
Dubai World Central.
feature a state-of-the-art
An all new, in-room entertainment system showcases 48 channels and video on demand in six languages, which are presented vividly on 48-inch IPTVs and with high fidel-
The property also features nine extensive food and beverage outlets, including the main restaurant M.I.X.E, which displays
In a ceremony held at the
ity surround sound from a state-of-the-art Focal system,
a wood fired oven and grill, live cooking stations, a complete
sixth Middle East Business
through which guests are also able to stream music from
Chinese kitchen and a Japanese Teppanyaki corner and Indian
Aviation (MEBA) exhibition
their personal devices via Bluetooth. Free high-speed
tandoors.
at Dubai World Central air-
Internet and a comprehensive range of international sockets complete the technology menu.
hangar equipped to accommodate aircraft in a variety of sizes. In addition, the centre
port, the company revealed
is expected to offer VIP
offers Chinese treatments, as well as Balinese, Thai, Swedish
in detail its plans for the
lounges, workshops, offices,
Furthermore, the property features the spa, LUX* Me which
Additionally the hotel’s public areas feature extensive
and Ayurvedic techniques. A Technogym measuring around
$80 million VIP Completion
as well as boast an in-house
landscaped gardens, which are punctuated with pop-up
200m2, offers guests the latest range of equipment and per-
Centre, which is scheduled
design studio for its elite
places to dine, drink, socialise and retreat.
sonalised courses.
to be completed and ready
clientele.
6 January 2015
ttgmena.com
NEWS
PLANS FOR SUCCESS
PRESTIGIOUS HONOUR
eneral manager,
President, Golden Tulip MENA, Amine Moukarzel recently
Novotel World
received the National Image award at the Social Economic
Trade Centre, Fred-
Awards 2014. The award is the first of its kind in the region that hon-
eric Gitzner shared with
TTG the property’s strategy
ours the private and public sectors. A prestigious award
for success in 2015.
ceremony was organised by First protocol at La Salle des Ambassadeurs of Casino du Liban to encourage companies
“We expect 2015 will be
to aid the on-going growth of the Lebanese economy.
an exciting year for Novotel World Trade Centre. With
During this event Moukarzel received the honour for
fully renovated rooms and
franchising and branding hotels in the MENA region, and
meeting rooms, we are
especially in Lebanon, with the International Golden Tulip
planning to make a big
brand, thus contributing to Lebanon’s tourism industry.
DAMAC Properties has
state-of-the-art clubhouse,
revealed that golf superstar
world-class restaurant and
Tiger Woods will design the
pro shop. The course will
new 18-hole championship
be situated at the heart of
golf course in Dubai, to be
the development, which
roomsXML.com was recently featured amongst 100 Lead-
built by the luxury real es-
will showcase green living
ing SMEs of India 2014 at the SME Business Excellence
tate developers and to be
spaces in Dubai, including
impact in the market, upon completion in February.” He revealed that so far
the hotel’s corporate and leisure guests, a high level
eight of the hotel’s 13 floors
of midscale hospitality in
are renovated and oper-
their preferred location.
ating. He remarked that
Gitzner further noted:
CELEBRITY DESIGN
LEADING THE WAY
the objective is to use the
“Our expansion plans at the
Awards 2014 held in New Delhi, India, organised by Dun &
operated by The Trump
luxury living experiences,
hotel’s position (attached
World Trade Centre Inter-
Bradstreet, a source of commercial information and insight
Organisation.
among other features.
to the World Trade Centre
national Exhibition Centre
on businesses.
and near Dubai Mall) to of-
do not stop at 2015; we are
Managing director, roomsXML.com, Prakash Bang said:
metre squared master com-
the Trump World Golf Club
fer not only the Dubai World
already planning the open-
“This encourages us to move ahead with greater energy to
munity of AKOYA Oxygen,
Dubai is already underway,
Trade Centre events and
ing of our new 588 room
further enhance our product and service offering.”
the ‘Trump World Golf Club,
with the course due to open
exhibition clients, but also
Ibis for early 2016.”
Dubai’ is set to include a
by the end of 2017.
Set within the 5.1 million
Site preparation work on
ibar
January 2015
ttgmena.com
7
NEWS
NEWS FLASH
HOTEL CHECK
RAMADA HOTEL & SUITES AJMAN
T
he first thing that
tional Airport.
this is paramount. Unfortunately I didn’t have
struck me about
Following a tiring day, I
Ramada Hotel &
was grateful for a quick and
much time to savour the
Suites Ajman is that it is
pleasant check-in. The staff
property’s F&B offerings,
incredibly well located near
was also eager to assist me
however those visiting the
the Emirates Road, grant-
with anything that I required. hotel for leisure can have
ing excellent connectivity to
On entering my room, I was
the chance to make the
all of the emirates, which is
amazed at how capacious it
most of The Orchard Restau-
most useful on a business
was, and every amenity I re-
rant, serving a 24-hour buf-
trip that took me around the quired was already provided fet on the tower of the East UAE. The prominent hotel
for, such as high-speed Inter- wing, which also has an à la
is also located a short drive
net, allowing me to remain
carte offering. Guests can
from Dubai International
plugged in as soon as I ar-
also appreciate the indoor
Airport and Sharjah Interna- rived. As a business traveller pool or the spa.
8 January 2015
Marriott Rewards – Marriott International’s loyalty programme – has announced that members can now earn Turkish Airlines’ Miles&Smiles miles for stays at over 3,900 Marriott International hotels across 16 distinctive brands. Marriott Rewards points can also be redeemed for Miles&Smiles miles. The new partnership supports the rapid growth of Marriott International in Turkey following the opening of four new hotels in the past two years: the Renaissance Istanbul Bosphorus, the Renaissance Izmir Hotel, the flagship Istanbul Marriott Hotel Sisli and most recently, the AC Hotel Istanbul Maçka.
PLEDGING AUTHENTICITY Adding to Dubai’s rapidly growing hotel inventory, Starwood Hotels & Resorts Worldwide has recently announced the opening of the Sheraton Grand Hotel, Dubai. Developed in conjunction with the Abdulsalam Alrafi Group, this hotel is in the heart of the business and retail district. The Sheraton Grand Hotel will open as part of a three-tower, mixed-use development, and will offer a complimentary WiFi connection throughout its 654 guest rooms, suites and premium serviced apartments. Global brand leader, Sheraton Hotels & Resorts, Hoyt Harper said: “The Sheraton Grand Hotel will aim to become a crossroads to Dubai, delivering authentic experiences to the city’s bustling business and social scene." President – Europe, Africa and Middle East, Starwood Hotels & Resorts, Michael Wale added: “The opening of Sheraton Grand Dubai highlights our commitment to the region and development pipeline."
AWE-INSPIRING DEVELOPMENTS Area director, sales and marketing, FRHI Hotels and Resorts, Raki Phillips recently revealed to TTG a slew of developments in the Kingdom of Saudi Arabia. “Makkah Clock Royal Tower has just launched its new Royal Floors. Overlooking the Grand Mosque from the 51st to the 60th floor, five Royal suites are unrivalled in space, service and panoramic views.” According to Phillips, residents can stay
Makkah Clock Royal Tower has just launched its new Royal Floors. overlook the Haram and are designed with
in any of the one-, two- or three- bedroom
comfort in mind. They range in size from 95-
suites, which occupy the entire or majority of
160m2, with the suites having their own dedi-
each floor.
cated crew, entrance, reception area and el-
In addition, Makkah Clock Royal Tower has
evators. Guests at the Fairmont Residences
added 360 new Fairmont Residences. The el-
also have access to a great outdoor terrace
egant one- and two- bedroom suites directly
with views of the Grand Mosque.
ttgmena.com
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NEWS
REGAINING INTERNATIONAL CONFIDENCE A COMPANY MILESTONE Warwick International Hotels (WIH) has enriched its portfolio of destinations proposed by the worldwide Collection with
ollowing a year of working
in the flow of tourism to Egypt from
Egypt has recently introduced a new
to regain the confidence of
some Arab tourist markets such as
product called the ‘Route of the Holy
regional and international
Saudi Arabia, the UAE and Kuwait
Family in Egypt’.
that witnessed a great increase in
is sending a message to the world,
the number of tourist arrivals in
and marketing it as an open world
inviting it to visit the destination and
recent months.”
museum due to the large number
plethora of unique cultural offerings,
attractions.
Mona Hotel in Ankara.
Hamdy, the main markets for 2014 were beach holiday makers and fami-
signed to provide a peaceful and calm haven for guests. All
lies, however the destination also
rooms are furnished with goose feather duvets and pillows,
welcomed some corporate and MICE
and bathrooms comprise of rain showers.
business. “We are targeting all the different
over the city and a meeting hall for corporate groups.
segments: families, couples, youth,
Located in the heart of the Turkish capital, in the
and seniors,” said Hamdy. “Besides
Kavaklıdere neighbourhood, the hotel is in close proximity
our traditional markets of Russia, the
to shopping malls, restaurants, business centres, consulates
UK, Germany, Italy and France, we
and embassies.
are targeting new markets such as
The group currently has more than 55 hotels on five continents. The addition of this new boutique in Turkey is a company milestone demonstrating its commitment to expansion.
IMPROVING GLOBAL SERVICES
of tombs and temples which it has,” commented Hamdy. In a further bid to return Egypt
According to chairman, Egyptian Tourist Authority (ETA), Nasser
Additional facilities include a spacious terrace with views
Having always relied heavily on its
enjoy its various services as well as
the announcement of a new affiliate hotel member, namely The boutique property offers 32 rooms and suites, de-
“We are also highlighting Luxor
markets, Egypt’s tourism industry
China, India, Brazil, Mexico and South East Asia.” He added: “There has been a boom
We are targeting all the different segments: families, couples, youth, and seniors.
to its former glory, the authority is carrying out various promotional activities and campaigns, including participation at major international trade shows, familiarisation trips and hosting of events. Another focus for the tourism industry is the enhancement of infrastructure and facilities, as Hamdy explained: “The Ministry of Tourism is working on improving the quality of services offered. There has been development in some areas of Egypt such as the Mediterranean Coast in the north of the country."
INCREASING MARKET PRESENCE
Further expanding its global services, Emirates Airline has launched a third daily service to Malé, the capital of the Mal-
R Hotels, the hospitality management divi-
dives, and increased its Dar es Salaam route to become a
sion of Ajman-based R Holding, has revealed
double daily operation.
a $136.2 million investment plan to develop
With the addition of seven inbound flights a week to Malé, passenger capacity on the route has increased by a third, while the two extra flights to Tanzania’s capital Dar es Sa-
a new property on the East Crescent of Palm Jumeirah. Currently set to launch in Q4 of 2016, the
laam will make the route the second destination in east
hotel will become the first Sharia-compliant,
Africa with a double daily service, after Nairobi.
four-star resort and spa in the emirate.
“The Maldives has proven to be a strong market for leisure
Featuring 259 rooms, the hotel is set to fo-
and family travel. Emirates Airline’s additional daily flight to
cus on the leisure market with contemporary
Malé will give our customers greater flexibility in their travel
facilities, wellness services including a spa for
plans allowing them to visit this exciting destination and con-
men and women with a sauna and steam bath,
nect seamlessly to other flights on Emirates Airline’s exten-
a gym, a swimming pool, an all-day dining res-
sive global network,” said senior vice president, commercial
taurant and a poolside bar.
operations – West Asia and Indian Ocean, Emirates Airline, Ahmed Khoory.
UNVEILING A NEW BRAND IDENTITY NasJet has announced the
the region, we want to convey
tainment, the property will also have an ar-
launch of its refreshed corpo-
more effectively the transform-
ray of amenities and activities exclusively for
rate identity with the rollout
ative journey of NasJet through
children, including a fully-supervised indoor
of a new logo and branding to
the years as well as our strate-
and outdoor play area, along with special kids’
support its strategic goals and
gic ambitions as we build on the
entertainment.
business plans.
company’s market leadership
Aiming to promote family-friendly enter-
Managing director, R Hotels, Sumair Tariq
The aviation service provider
and stride confidently into the future.”
said: “We have exciting projects in the pipeline
recently took delivery of two
with two new hotel openings within the next
new Legacy 600 aircraft as
The move to align NasJet’s
two years, which confirms the strong demands
well as one brand new fully
brand identity with its business
in the market. We take pride in our Sharia-
managed Boeing Business Jet
strategy was further spurred
compliant properties in the UAE and we aim
3 (BBJ 3), further expanding its
by the encouraging growth
to make a mark in the hospitality industry by
fleet of 67 fixed-wing aircraft.
forecasts for the region’s pri-
capitalising on strategic locations, particularly in Dubai.”
10 January 2015
ttgmena.com
CEO, NasJet, Saad Alazwari
vate aviation market, which is
said: “With the largest fleet of
expected to be worth $1 billion
business aviation aircraft in
by 2018.
INTERVIEW
ENHANCING CONNECTIONS With the capabilities to play at the forefront of the B2B travel industry, senior vice president for product management, GTA, Benno Iten spoke to Natalie Hami about the company’s upcoming plans TTG: What are GTA’s latest updates, and
about to launch a profile service that will connect our
what will be your focus for 2015?
suppliers with the travellers. It’s an itinerary builder
We want to do more for our suppliers and customers,
for the travel agent. They can send it to the client who
and we want to make it easier for them to do business
can look at it on a smart phone via an app, or on the
with us. In the past we were looking more at technical
computer. The traveller can get directions and all kinds
innovation over the space of a year or two, but we
of relevant information about destinations as well as
decided to break this down into more but smaller
emergency numbers. It will also integrate the flight, and
improvements regarding technology, so we broke
the flight details can be integrated too.
it down into monthly releases. For agents and tour operators, we want to improve the sign-up and
TTG: With so much technology available to travel
implementation procedure for our XML customers to
agents how do you see their role changing and evolv-
reduce the time taken from a month to a few days. In
ing in the future?
early 2015 we’ll deliver a new e-commerce engine to
I think more and more they’ll become travel designers.
help us and our clients to up-sell and cross-sell, and
Today their customers know everything about hotels,
this will improve the experience of the customer.
so how can they build experiences that people will like? We have to build products that support this process.
TTG: What new tech-innovations can we expect
They have to connect those dots and come up with
from GTA in the coming year?
an itinerary with a great experience, and for complex
We have some real innovations coming up; we’re just
itineraries there will always be a need for travel agents.
TO READ THE FULL INTERVIEW PLEASE VISIT WWW.TTGMENA.COM
ibar Showcasing Plenary Presentations and Case Studies by Key Distinguished Speakers: 2nd annual
Resort Development
Dubai, UAE | 8th & 9th February 2015
Abdulla Bin Sulayem Chief Executive Officer Seven Tides, UAE
Dr. Kaiser Rafiq Managing Director / Partner Royal Emirates Group, UAE
Mark Willis Area Vice President – Middle East & Sub Saharan Africa Carlson Rezidor Hotel Group, UAE
Simon Barlow Chief Executive Officer – Hotels Business Units Majid Al Futtaim Properties, UAE
Ali Hamad Lakhraim Alzaabi Founder, President and Chief Executive Officer Millennium & Copthorne Hotels, UAE
Mohamed Awadalla Chief Executive Officer TIME Hotels Management LLC, UAE
Dr. Amine Moukarzel President Golden Tulip, UAE
Michael Haimson Technical Director Ferrari World Abu Dhabi, UAE
Henning Fries Managing Director – Hospitality Division Al Habtoor Group, UAE
Laurent Voivenel Chief Executive Officer Hospitality Management Holdings, UAE
Hatem Gasmi Managing Director Auris Group of Hotels, UAE
George Walker Creative Director Ferrari World Abu Dhabi, UAE
Featuring Key International Presentations & Distinguished Speakers:
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Silver Sponsors:
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Exhibitor Sponsors:
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January 2015
ttgmena.com
11
WINTER PROMOTIONS
R E S T N N O I I T WOMO
PR
BAR FUN BECUE
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G N I R U L AL ALS DE
12 January 2015
GLOBA L SELE CTION
ttgmena.com
WINTER PROMOTIONS
NG I Y F I T A GR ST U L R E D WAN otels Design H
ires, veller des a r t iting a r e v them, inv it Whate u s o t ls til 80 hote m now un o fr y a has over t s eir ts or extend th -two nigh r o -f guests to e e r h t , with the March 15 eals. h the e nig ts d v -fi r o -f pgrade to n u e e seve fr a de ions inclu inimum Other opt ategory (m c m o o r gs off the able and savin ) next avail s t h ig n ay stay two ngth of st le m u length of im (min able rate best avail stes s). riety of ta a v a two night e v r e et any can s otel Vern p H m g o in c d e lu h c T ide in Lak ls worldw the Khao in a r lo with hote F e la nd Casa d in Paris a Thailand. region of
BLISSFUL END TO THE WEEK Inviting visitors to experience Sharjah and enjoy a panoramic view of Khaled Lake and Al Noor Mosque, 72 By Hues has recently introduced Friday Family Brunch. Served at its Equation All Day Dining restaurant, brunch will be available at a discounted price from 12:30 onwards.
BREA MOUNTH OF TAIN Tschu AIR ggen G r and is
offerin Hotel in Aro g ‘Win sa t er Wan – a pro derlan gramm d’ e for v would isitors like to t h a e t njoy th covere e snow d lands c a Grison pes of s Moun the tains. The pr ogram me inc overnig ludes fi ht stay ve s in a d at the ouble r five-st oom ar hote breakf l, inclu ast an d in d g Dine A selecte round d resta at a urant, a fouras well day win as ter wa with th lking p e use o ass f a bac map a kpack, nd bin trail ocular a mass s. It als age at o o ffers the Ts Bergo chugg ase sp en a.
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0 d e ah wo Jan iyat B s, inclu h Club sts can y a 65 or t y Jann d b c t e a a s e u d a e e n g e S s gu ent es b at B ere low he o clas Saadiy ch, wh omplim room. ay in t es Suit ren be t d a The bi’s be aves c orkout ght’s s angrov o chil i w Dha uoise w and w es a n tern M s and t a s d . turq ern Sp e inclu the Ea o adult h Club mod packag ites at for tw t Beac a s u The oom s acces Saadiy r y bed full da age to f d o n a ars e y 12
WIN MA TER GN Visi tors IFIC Inte c rCo an disc nt pric o ENC e of inenta ver th ew l Ho thre to e o E
te nd n e hot joy a fo ’ offer, ls & Re er of el G w u s orts Switz r ni enè a co ght here g erla v e an 's s ues ’ ‘four mpl n t t n i ay a d In a br men s ha ight d with t eak t v e s tary b e r fa Jan fou Contin oth Int the ch for the uar st for r e e t a nt h rC n y 31 t , 20 wo for night a al Dav ontine ce o t 15. any nta s, a l n boo either pro d rece king p i v sm e ade rty, w e ith bef ore
January 2015
ttgmena.com
13
DESTINATION KUWAIT
STRUCTURING AMBITIONS With a quiet yet determined way about its hospitality sector, this dedicated destination is looking confidently to the future to adroitly sharpen its approach. Natalie Hami reports
uwait has long been renowned as an entertainment haven for families from the GCC region and the Kingdom of Saudi Arabia, however it now seems that this most trusted and fundamental industry player is decisively looking to hone its tourism product, focusing on its key strengths: serving corporates and catering to regional leisure travellers. According to comments made by Assistant Undersecretary, Kuwaiti Ministry of Commerce and Industry for Tourism, Samira Al-Ghareeb to the Kuwait News Agency following the 17th meeting of Arab ministers of tourism, the destination is keen to not only tap into its tourism potential but continue to refine the family tourism segment through various projects, such as a new airport, all forming part of the country’s five-year development drive. This sentiment was also aptly expressed from stakeholders in hospitality, namely by director of business development and marketing, Jumeirah Messilah Beach Hotel & Spa, Kuwait, Ahmed Jarkass who commented to TTG on the benefits of these actions: "All the infrastructure developments that are aimed at creating a truly attractive destination for both business as well as leisure travellers will benefit not just our hotel but the entire hospitality sector. Such developments will enable us to provide greater value for our guests and attract more visitors from this region and beyond.” Meanwhile general manager, Mövenpick Hotel Kuwait, Hassan Hassanein took a step in the global direction, pointing out that Kuwait needs to look to many channels that attract the international market and focus its attention on positioning itself as a global player. “Kuwait’s tourism sector is dominated by the corporate and government segments, especially due to the country’s natural resources and high spending power. Yet the country is also a haven for visitors from neighbouring countries, who visit mostly during the weekends and holidays.” Kuwait’s strengths were most aptly expressed by deputy general manager, Ritz Travel and Tourism, Fawaz Alrafei who commented to
TTG: “Kuwait’s unique selling points are its upcoming new hotels on the seafront, super-large malls with the best of international boutiques, restaurants, shopping promotions and also the revival of Kuwait’s cultural heritage. Excellent weather, especially from the months of November to April, is always considered an added attraction for tourists in the Middle
14 January 2015
ttgmena.com
DESTINATION KUWAIT
East to flock to Kuwait. Shopping prices are also very
Developing its strategy along similar lines, whilst also
Giraudo commented to TTG that they certainly will not
reasonable to suit everyone’s pockets.” It is clear that
taking into consideration the infrastructural changes
be sitting on their laurels. “Fine tuning what is already
the destination’s travel and tourism industry has begun
taking place in the destination, is Mövenpick Hotel &
here is one thing, but taking an extra leap out of our
to work diligently and effectively to distinguish itself
Resort Al Bida’a, whose general manager, Maged Gubr
own comfort zone to create new projects and improve
further in these particular segments. According to Ku-
told TTG: “Our strategies and goals for 2015 will mainly
in every area is what we require if we are to be men-
wait Tourism Services, bolstering the country’s tourism
focus on promoting the hotel as one of the most con-
tioned in the same breath as the most iconic hotels
product are a number of upcoming hotels from major
venient options for short and long-term guests, espe-
from every capital city.”
international brands, including the opening of a Park
cially for the new arrivals, as Kuwait is witnessing large
Hyatt and a Four Seasons as well as an extension to the
investments towards transport infrastructure, which will
tion within the hospitality industry, noting that going
Crowne Plaza.
stimulate massive visitor arrivals in the future.”
forward Ibis Salmiya plans to further explore the lei-
Debray also pointed out the importance of competi-
Thus, while the Kuwaiti government eagerly embarks
He added that for long-stay guests, the hotel offers a
on the route to create a more distinguished and stream-
choice of two-, three- and four-bedroom villas, each with
of market dynamism and product quality. We are al-
lined tourism offering, existing properties are never far
a fully-equipped kitchen, lounge area and dining area.
ways keen to explore the leisure market and we know
behind, constantly enhancing the guest experience.
INNATE DRIVE
“Our goal next year will be to increase the units of the
sure market. “Competition is always positive in terms
that most of it is coming from the GCC. Our group and
long-stay to 100 units, which means 20 per cent more
our brand are very much focusing on the regional mar-
than the current business we have.”
ket for business and leisure.”
A similar sentiment was echoed by Hassanein who
Meanwhile, Jarkass exclusively told TTG that apart
told TTG: “Certainly there is currently a focus on short-
from corporate, one of the property’s key aims is to
and medium-term intraregional travel. In particular,
cater to leisure guests from neighbouring countries
With both sectors of the industry working in tandem, a
GCC families on short breaks or visiting relatives on a
such as the KSA, UAE and Qatar. “Many become re-
number of Kuwait’s prestigious properties are focusing
long-term basis, create a definite potential for Kuwait to
peat guests and view our hotel as a complete destina-
on the short and long-stay segment.
position itself as one of the leading leisure destinations
tion that meets their expectations.”
General manager, Ibis Salmiya, Bruno Debray commented exclusively to TTG that given the hotel’s newly
in the GCC.” And as Kuwait begins to ready itself for a mightier
With inherent trust in Kuwait’s tourism product,
furnished family suites, the property plans on targeting
title, the destination’s hotels in turn look to boost the
from its neighbours, the destination is now going
new potential accounts for long-stay in the executive
guest experience, with a keen eye on leisure.
one step further to perfect various tried and tested
segment.
General manager, The Regency Kuwait, Aurelio
segments of the industry.
ibar
January 2015
ttgmena.com
15
DESTINATION KUWAIT
POSITIVE START TO THE YEAR This year is set to begin on an exciting note for The Regency Kuwait, as the property’s general manager, Aurelio Giraudo explained to TTG. “Currently we have two hotel buildings, one
GREEN COMMITMENT
being the hotel itself and the second being a stateof-the-art Conference
In acknowledgement of its ‘green’ prac-
preservation of environment and reduc-
and Convention Centre.
tices, Mövenpick Hotel Kuwait has re-
tion in the use of energy and water.
We will build an elegant,
ceived Green Globe certification.
As a part of its commitment, Mövenpick
stylish, five-star
Green Globe’s Middle East Partner
Hotel Kuwait offers guests the chance
shopping mall which
FARNEK confirmed the property’s cer-
to plant a tree bearing their name.
will be connected with a
Lounge has soared, so there are plans, starting from the
tification with an audit of all the hotel
General manager, Mövenpick Hotel
walkway directly into the
end of 2015 and into 2016, to develop the Lounge from
departments, finding that the hotel
Kuwait, Hassan Hassanein said: “It will
Convention Centre.”
today’s maximum capacity of 100 at any one time to a
achieved 83 per cent of all applicable
continue to move us forward in achiev-
criteria, which places it in Green Globe’s
ing all of our goals, which are to please
it will include designer
high achiever category.
our guests and strengthen our future
brands, a number of
this dominance in all areas of product, service delivery,
Green Globe provides internationally
plans in support and preservation of the
top-end restaurants and
customer satisfaction, staff development, reward and
accredited certification, focusing on the
environment in Kuwait."
entertainment centres,
retention, training, creative marketing and a passionate,
with work scheduled to
motivated approach to aggressive selling,” he added.
16 January 2015
begin in Q1 of 2015.
According to Giraudo,
He also explained that the popularity of The Ladies
facility with the capacity to welcome over 300 guests. “The plan for 2015 and beyond is to further refine
MAINTAINING MOMENTUM Director of sales and marketing, Sheraton Kuwait, A Luxury Collection Hotel and Four Points by Sheraton Kuwait, Mazen Al-Mhanna outlined how both properties will continue to exceed expectations. TTG: With a number of regional and internationally-branded hotels in the pipeline for Kuwait, how do you plan to keep your competitive edge in the market? Four Points by Sheraton Kuwait will be keeping its competitive edge in the market by maintaining and exceeding guest expectations, through both its renowned attentive service and its well-
away from the Four Points by Sheraton
equipped property, by offering the best in
Kuwait, which opened in 2003 and recently
contemporary dining and by offering state-
emerged from a transformative and
of-the-art meeting rooms, a health club
extensive renovation, offering a brand new
located on the 39 floor with incredible
feel to make a guest’s stay even better.
th
views and a 42nd floor, indoor swimming pool with a panoramic view of the bustling
TTG: What are your feeder markets and
Kuwait City, the breathtaking Arabian Gulf
which new feeder markets do you plan on
and Kuwait Towers.
tapping into? For both properties our feeder markets
TTG: How are you capitalising on
include: the GCC, countries in the Middle
Sheraton Kuwait, A Luxury Collection
Eastern region, the US, European countries,
Hotel’s strengths?
such as, but not limited to, England,
As a complex property, Sheraton Kuwait,
Germany, Spain, France and Italy, among
A Luxury Collection Hotel is just steps
others.
ttgmena.com
ibar
DESTINATION KUWAIT
A CORPORATE TARGET PR and marketing executive,
the annual corporate event to
Hilton Kuwait Resort,
award our top clients with an
Sara AbdulSalam recently
Oscar theme to thank them
informed TTG on the
for their support throughout
significance of the property’s
the year.”
corporate clientele. “The main business for all
Referring to source markets, AbdulSalam noted that the
hotels in Kuwait especially
hotel’s main market is the
Hilton Kuwait Resort, comes
Kuwaiti market, however, it is
from corporates. The latest
planning to explore markets
event held in Kuwait was
such as the KSA.
ibar
18 January 2015
HARNESSING LOYALTY Director of business development and marketing, Jumeirah Messilah Beach Hotel & Spa, Kuwait, Ahmed Jarkass revealed to TTG how the property will be promoted in 2015. We are preparing several new promotions and offers that will be released at the beginning of 2015. As we target the local and regional markets, we go through a variety of channels to promote our offers such as print media, social media and advertising campaigns to continuously update our guests on our latest promotions. Additionally, the Jumeirah Group’s head office provides strong marketing and communications support to target our guests in the regional markets.
Our goals are consistent with the aspirations of the tourism plans of Kuwait. Our goals are consistent with the aspirations of the tourism plans of Kuwait, in that we have a truly luxurious and idyllic destination that brings an exciting set of new experiences, interlaced with the country’s heritage and history. At Jumeirah Messilah Beach Hotel and Spa, we work towards winning loyalty for the hotel and the brand. This in turn results in repeat guests who are familiar with and appreciate the level of luxury that Jumeirah is renowned for all over the world. Our main source market is Kuwait, followed by the KSA, UAE and Qatar. We are looking at further expanding our reach into Europe and Asia. ttgmena.com
DESTINATION KUWAIT
MICE INDUSTRY BOOST
REGIONAL CONFIDENCE Jazeera Airways has recently
2013 on routes serving Istanbul,
Set to open in February, cluster director of sales and
announced its September
Beirut and Amman.
marketing, Millennium Hotel and Convention Centre
2014 Operational Performance
Kuwait, Malek Fakhro, highlighted to TTG the main
Report, which depicts a five
rose on routes serving Egypt,
USPs of the property, as well as its key focuses once
per cent increase in total
increasing by 18 per cent from
it opens.
flown passengers from
September 2013. The airline
September 2013 and an on-time
increased its market share on
performance of 96 per cent.
the Kuwait-Cairo route by nine
Millennium Hotel and Convention Centre Kuwait will be a big addition to the hospitality industry in Kuwait.
The airline saw a nine
Flown passengers also
per cent along with holding
The facilities and the huge meeting space will put it
per cent increase in flown
healthy market shares on the
on the competition map from the opening, with the
passengers from September
Dubai route, among others.
The airline saw a nine per cent increase in flown passengers from September 2013.
hotel located in Salmiya, one of the biggest cities in Kuwait, which is populated with a lot of expats. Situated between Kuwait City, Sharq and Salmiya gives the hotel
ibar
a unique location, making it close to all the main banks, ministries, hospitals and education institutes. As for tourism we will be focusing on the GCC and especially Saudis, who come by road and spend weekends in Kuwait.
MILLENNIUM HOTEL AND CONVENTION CENTRE KUWAIT FEATURES: • 295 ROOMS AND SUITES EQUIPPED WITH STATE-OFTHE-ART TECHNOLOGY • MORE THAN 6,000M2 OF MEETING AND CONFERENCE SPACE • THREE RESTAURANTS AND A POOL BAR • COMPLIMENTARY HIGHSPEED WIFI • OUTDOOR SWIMMING POOL
January 2015
ttgmena.com
19
DESTINATION KUWAIT
AN IDEAL LAUNCH PAD
NEWS FLASH Ibis Salmiya has recently opened 12 rooms on a brand new floor dedicated to corporates as well as families. The 12 rooms consist of four new rooms and family suites, according to general manager, Ibis Salmiya, Bruno Debray, who noted that the suites connect to another room, making a one-bedroom or two-bedroom family suite. Also available is a 24/7 snack service, laundry and dry cleaning service, along with a secured and covered parking area.
Giving travellers a range of
globally have access to city-
privileges including a 24/7
bookers.com’s beautiful and
call centre staffed with
easy booking and payment
Arabic and English speakers,
experience that rivals lead-
Citybookers.com, an online
ing global booking sites and
travel portal, has recently
even surpasses them with
launched in Kuwait.
support for local debit card,
It offers access to flight
ONGOING ENHANCEMENTS With a clear aim to meet guest expectations, general manager, Swiss-Belhotel Plaza Kuwait, Ali Haddad commented to TTG on the property’s renovations along with its further developments.
Arabic language customer
and hotel deals, with large in-
support and other added
ventory allocation power as
value services.”
well as local payment chan-
According to Refai they
nels, such as local debit card
chose Kuwait as its base and
(K-Net cards), in addition to
a platform because the coun-
Visa and Mastercard.
try is an ideal launch travel
Citybookers.com is the
market.
brainchild of Ahmed Refai.
In the following months,
He commented: “We are
they will also be launching
very excited to show the
additional services on the
proud to announce that our executive rooms have a
world what we’ve been
website such as hotel trans-
built-in, state-of-the-art Jacuzzi that guests can enjoy
working on all these years.
fers, car rentals, adventure
after a busy day.”
Starting today, customers
tours and in-destination ac-
in Kuwait, the region and
tivities and attractions.
“Our rooms are now fully revamped and we are
He added: “We always aim to meet our guests’ expectations, hence, the renovation will be continued in the public areas such as the lobby, elevators, restaurants and ballroom.” Haddad further explained that for 2015 the property will continue with further product development. This includes integration of Internet as well as traditional marketing strategies.
REAFFIRMING A COMMITMENT A PROMISE OF EXCELLENCE
Action Hotels has
Debare said:
recently signed a Hotel
“Construction is
Management Agreement
scheduled to commence
(HMA) giving Accor
by mid-2015 and we
Group, the long term
expect the Novotel Sharq
management of Action’s
to open its doors to
third hotel in Kuwait.
Kuwait in 2017, joining
General manager, Mövenpick Hotel & Resort
the 175-room ibis Salmiya
Al Bida'a Kuwait, Maged Gubr recently re-
which opened in 2008,
vealed to TTG that the property has undergone a number of enhancements, set to put the hotel on the map for the MICE segment. According to Gubr they have added nine new meeting rooms, all of which are fully equipped with cutting-edge technology and conference facilities such as LCD projectors and screens, sound systems and free WiFi. Furthermore, they
This is the first Novotel in Kuwait.
have refurbished more than 40 deluxe rooms. “The recently completed renovation ensures we maintain our excellent reputation and pro-
According to CEO,
and the neighbouring 160-room ibis Sharq, now four years in operation.” Chief operating officer, Accor HotelServices
RETURNING CORPORATE DEMAND
Middle East, Christophe
HotStats MENA chain hotels
said: “The return of corporate
Landais also remarked:
market review has released
demand after the slow sum-
“This is the first
figures stating that hotel
mer months benefited hotel
Novotel in Kuwait
occupancy in Kuwait has
revenues in the city as hotel-
and confirms Accor’s
improved by 4.5 percentage
iers successfully improved
commitment to bringing
points to 53.5 per cent in
room yields on certain cor-
vide an even higher level of service and ameni-
Action Hotels, Alain
world-class mid-market
October, while ARR grew by
porate segments. Hoteliers
ties for our guests.”
Debare the construction
hotels to the region. Our
7.0 per cent to $281.87 and
also managed to protect
of the freehold hotel is
partnership with Action
drove RevPAR up by 16.8 per
room revenues by specifically
vations are focused on providing an upscale,
currently expected to
Hotels, which started
cent to $150.84.
targeting leisure guests, as
urban and residential feel to the rooms and the
cost approximately $29
back in 2007, is highly
Managing director, TRI
hotel lobby.”
million.
significant in this plan.”
Consulting, Peter Goddard
He further commented: “The updated reno-
20 January 2015
ttgmena.com
temperatures cool down in the gulf country.”
UPDATE OMAN
SHIFTING PERSPECTIVE
General manager, Salalah Rotana Resort, Claudio Melli similarly stressed Rotana’s drive to hire local talent through Rotana’s ‘Duroob’ programme, which is in place across the company’s properties spanning the Gulf. The recruitment of local talent is seen by many as a key to unlocking the door of authenticity, as vice president – Oman, Middle East and Indian Ocean, Six Senses Hotels Resorts Spas, John Philipson indicated: “We believe that having Omanis as part of the team will be a great asset since they know the culture, the habit and the history of
While forever true to its culture and exceptional authenticity, the traditionally luxury destination of Oman is exploring the lucrative mid-market segment. Panayiotis Markides investigates
the place.” The Wave, Muscat, according to vice president of sales and marketing, David Stafford adds sustainability to the mix, by supporting local fishing. Another landmark development in the Sultanate, Shangri-La’s Barr Al Jissah Resort and Spa, is likewise conscientious in its work to support the local community. Director of communications, Shangri-La Barr Al Jissah Resort and Spa, Rebecca Platt highlighted to TTG that the resort features an Omani Heritage Village where local Omani traders sell locally made items.
MIDSCALE APPEAL Raising the bar of authenticity through such initiatives is undoubtedly expected to help fuel the growth of arrival numbers to the Sultanate. And so, the industry has had to review its accommodation options and capabilities. As a result, Oman, with its well-developed luxury segment, is now turning its gaze towards the mid-market. Al Lawati highlighted that Omran’s plans most certainly include the mid-market sector, so as to cater to the interests of a broader range of tourists. He described it as vital to the growth of the tourism sector within the country. He revealed that there are plans ahead to meet this end, not just in the capital, but also in rural areas, given the numerous attractions of the destination. Picking up on the current need for rural accommodas a destination steeped in natural beauty that
others are steadfast in their vision to draw in visitors on
tion, Walters added: “There is very little coming up outside
stretches from the greens of Salalah to the
the promise of an authentic Omani experience, an aspect
Muscat, which is where the demand is.”
rugged Al Hajar mountains, Oman’s capacity to
which has been successful due to the government’s Om-
surprise and delight its visitors is ceaseless.
anisation programme.
Director, Hud Hud Travels, Eric Walters aptly described the Sultanate: “Its strengths lie in being able to offer guests a genuine experience of Arabia and Islam in a friendly
Addressing this need for a mix of mid- and upper-tier options, area director of sales and marketing, InterContinental Hotels Group Oman (IHG Oman), Dorien Smit also
LOCAL FLAVOUR
told TTG: “Oman is indeed a luxury destination due to its
The sheer significance of the Omanisation programme
beauty and natural attractions. This does not only attract
was clarified by CEO, Omran, Wael Al Lawati who told TTG:
high-end clientele. Oman has many midscale hotels as
Thus, with a tremendous backdrop in place – combined
“By employing local talent, not only do we create more job
well.” She added that IHG Oman recently opened Holiday
with a collective vision to diversify and grow, it seems only
opportunities for the Omani population in one of the fast-
Inn Muscat al Seeb which houses 185 rooms.
natural that Oman would tap into these assets to develop
est growing sectors in the Sultanate, but we also add an
its tourism product. This drive towards such development
authentic local touch to the experience that visitors enjoy
mid-market, as it represents the market’s largest seg-
was noted by marketing director, Muriya, Bahaa Hefzallah
when visiting the country.”
ment, both locally and internationally, noting the benefits
country with history that goes back 3,000 years.”
who said: “Oman has earmarked tourism as a vital sector
He added that Omanisation furthers the Sultanate’s
for growth, bolstering economic diversification efforts, in-
aim to become self-reliant in regards to human resources,
creasing demand for goods and services.”
something the whole sector is working towards.
This clear tourism-driven ambition was further elabo-
Oman Convention and Exhibition Centre (OCEC), slated
Hefzallah commented that Muriya too is exploring the
it has brought to Salalah, which witnessed a 150 per cent increase in footfall this year. Regional director – UAE, Egypt, Oman, Jordan, Carlson Rezidor Hotel Group, Marc Descrozaille stated the growth
rated upon by general manager, Millennium Resort Mus-
to open in early 2016, already claims 55 per cent of its
potential and rising market share that the sector offers:
sanah, Maurice de Rooij who told TTG: “Under the
team members as Omani nationals. Moreover, OCEC’s
“While in the past the luxury segment was seen as a bea-
government’s Vision 2020 plan, Oman is preparing to
general manager, Trevor McCartney, has indicated that
con of growth and success, now it is equally important to
welcome 12 million visitors annually by 2020." This marks
the centre is actively recruiting.
look at each market individually and decide how you can
a higher amount than its 2.2 million visitors in 2013. He
Hospitality providers have likewise displayed a firm com-
adapt your own offering to meet future demand.”
also added that it is aiming to up the total room count to
mitment to the recruitment and training of local talent.
20,000 units by then.
Communications coordinator, Al Bustan Palace, A Ritz-
With a well-established luxury offering, Oman is making
Carlton Hotel, Marwan Al Zadjali remarked that the prop-
the most of its best asset – its people – to provide travel-
tourism industry has been encouraged to address all op-
erty is investing in Omani talent having set up Al Bustan
lers with a unique experience. Extending this welcome to
tions on the table. Stakeholders have thus explored the
Palace Academy, which trains locals and prepares them
a broader range and higher density of visitors, the Sul-
concept of developing Oman’s mid-market sector, while
for a career in the hospitality industry.
tanate is treading gently into new, exciting waters.
With such a surge in visitors expected, the Sultanate’s
22
January 2015
ttgmena.com
UPDATE OMAN
GLOBAL APPROACH
LAUNCHING INTO THE FUTURE
In a bid to illuminate the brand’s plans for this year, With a keen sense of optimism, CEO,
Al Lawati added that in order to do so,
area director of sales and marketing, InterContinental
Omran, Wael Al Lawati described
the company has established three
Hotels Group Oman (IHG Oman), Dorien Smit spoke
exclusively to TTG how the developers
new subsidiaries, with each taking on a
exclusively to TTG.
are planing for success in 2015.
focused role under the Omran parent
“Together with the Ministry of Tourism we are
“While we will continue our role in
company. “The first will be responsible
focusing on expanding the tourism sector. Knowing
delivering major projects and managing
for managing our hotel facilities under
Europe, mainly Germany, is our key feeder market, we
tourism assets and investments on behalf
the new ‘Atana’ brand; the second will
are looking also at India and Australia for next year.”
of the government of Oman, we have now
manage the operations of heritage-related
accumulated nearly a decade of success
projects; and the last will be responsible for
MICE market to the destination: “MICE is becoming
and growth behind us, together with
developing stand-alone tourism projects
very important with the upcoming Oman Convention
an ever–increasing portfolio of projects
respectively. Doing so will allow Omran
and Exhibition Centre and also the promotion of it to
being undertaken. As such, moving
to better focus on the master-planning
attract more MICE groups to the Sultanate.”
forward we aim to diversify Omran’s
of new mega projects such as the Hay
mandate to cater for new investment
al Irfan which will become a mixed used
company predicts growth in the energy sector as well
opportunities in each of the various
development in the heart of the city,” Al
as construction as Oman develops year-on-year. “With
tourism segments,” he said.
Lawati concluded.
the Gulf Railway project coming up and the extension
Smit also highlighted the growing significance of the
She added that in the corporate segment, the
of the airport, we can welcome more visitors.”
STRATEGISED AMBITION
SAILING TO SUCCESS
MUSCAT TRIPLE EXPANSION
With openings set for 2015, regional director —
Undersecretary at Oman's Ministry of Tourism,
illennium & Copthorne
club, to complement the one-
UAE, Egypt, Oman, Jordan, Carlson Rezidor Hotel
HE Maitha Al Mahrooqi unveiled plans for the
Hotels Middle East
to three-bedroom apartments
Group, Marc Descrozaille highlighted to TTG how
formation of a long-term tourism strategy, which
and Africa (MEA) is set
ranging from 70m2 to 135m2.
the company will be expnading in the Sultanate.
will identify the fundamental requirements to
to open three new properties in
“We currently operate two properties in Oman
establish Oman as a vibrant tourism destination,
the Omani capital.
with a further two more set to open within the next
with the cruise sector being a major component
12 months, which will make us one of the largest
at the recent Seatrade Middle East Cruise Forum.
Copthorne Hotel Muscat is to
The Sharia-compliant Grand Millennium, Muscat Hotel will offer 328 rooms and suites; an
boast 164 rooms, all-day dining,
all-day dining restaurant, indoor
and best represented hotel groups in the country.
two restaurants, and a spa and
and outdoor swimming pools; a
As well as the established properties in Muscat, we
health centre, as well as meet-
luxury health club with a fitness
ings facilities.
centre and tennis courts. Meet-
are also moving out to other key locations in Duqm and Sohar.” Descrozaille highlighted that going forward, the company is eager to tap into the resort segment, particularly in Salalah, to help grow Oman’s vision 2020 and is also keen to add residences to attract the GCC market.
Oman is an essential part of TUI Cruises' Middle East itineraries. The forum took place at Al Bustan Palace, A Ritz-Carlton Hotel, in Muscat.
Golden Tulip Seeb is imminently preparing a comprehensive renovation of its property in 2015, general manager, Golden Tulip Seeb, Fady Abi Khalil revealed exclusively to TTG. He added that the renovation will make it a new hotel boasting the latest technologies and facilities that future guests require.
ing facilities include a 1,250m2
tive Apartments Muscat, open-
ballroom, meeting rooms, majlis
ing in Q1 of 2015, includes an
and VIP room. The hotel con-
all-day dining restaurant, access
nects to the adjacent Muscat
to a swimming pool and health
Grand Mall by a sky bridge.
SALALAH FREQUENCY DOUBLED Qatar Airways is fulfilling plans
morning and evening flights.
dle East itineraries. Both Muscat and Khasab
to add four new Salalah, Oman
The Salalah-Doha route
offer passengers a different experience after
services to its schedule by
is operated by an Airbus
the cityscapes of the UAE. In Oman they can find
February 2015.
A320, featuring a two-class
“Oman is an essential part of TUI Cruises’ Mid-
NEWS FLASH
The 115-key Millennium Execu-
configuration of 12 seats in
heritage, culture and nature, highlighting the di-
The carrier recently added
versity of this region,” commented director port
three additional flights per week
business class and up to 132 seats
operations, Shorex and Ground Handling, Tine
to its portfolio, and as of February
in economy.
Oelmann.
3, 2015, a final additional flight
The Ministry of Tourism, also reported an 18 per cent increase in cruise passengers for 2014.
per week will be adopted. Offering a total of eight flights
Group chief executive, Qatar Airways, HE Akbar Al Baker commented: “We are extremely
Director of tourism events, Oman’s Ministry of
a week, passengers will be able
delighted to announce the
Tourism, also the event host, Khalid Al Zadjali,
to benefit from convenient
increase in flights to the popular
commented on the Sultanate's cruise industry:
connectivity to Oman.
leisure destination of Salalah
“In 2013, 115 ships called into Oman, a figure that
Following this announcement,
that has a tremendous appeal for
is set to increase significantly over the coming
travellers to and from Salalah
visitors across the Gulf, Europe,
three years.”
now benefit from a mixture of
the US and other countries.”
January 2015
ttgmena.com
23
ibar
FOCUS ON PALESTINE
IN PURSUIT OF INNOVATION As a revered cultural destination, boasting centuries of history, Palestine’s hospitality stakeholders are proudly displaying their corporate capabilities to the wider world, as Panayiotis Markides discovers
CORPORATE SENSIBILITY
A NEW IMAGE JERUSALEM
Cluster general manager, St. George Hotel Jerusalem, St. George Event Hall and Convention Centre and Jacir
RAMALLAH
Palace Hotel, Vatché Yergatian spoke exclusively with
Communications manager and personal assistant to
TTG to reveal St. George Hotel Jerusalem’s latest
the general manager, Mövenpick Hotel Ramallah,
developments and strategies for the year 2015.
Maureen Albina exclusively spoke to TTG about the
He highlighted that the property recently under-
property’s strengths as well as what the hotel is
went a major renovation since the initial inauguration
focusing on in the new year.
in 1965 by the late King Hussein of Jordan, and now
Looking to the future, she revealed that the
boasts 130 fully-equipped rooms suited for corporate
property’s aim will remain unchanged, on the
and leisure tourists alike, making the hotel a hub for
corporate segment: “We are still focusing on the
business meetings and conferences.
corporate segment, as they are the biggest ratio of
The property is also ideally located to access many of the area's religious sites and the bazaar of the old city.
DIVERSE REACH BETHLEHEM
guests we are hosting. The leisure sector is second in line after corporate.” Albina remarked that the hotel began to focus on
Yergatian additionally spoke to TTG about Jacir
the cultural segment in mid-2014, however there
Yergatian said: “We are promoting them through
Palace Hotel in Bethlehem, for which he is also
are loftier ambitions: “We are not only focusing on
direct contact with our travel agents, media and social
responsible, noting that the property boasts the
hosting artists, but also on developing them and
media, also by attending tourism conferences.”
100-year-old Heritage Palace, as well as a unique
putting them on the radar by organising weekly
Referring to how the hotel is promoting its USPs,
He additionally revealed the property’s key focus
hotel landscape, such as a swimming pool split into
musical events in the outlets and promoting the
points: “Our main sectors are corporate, leisure and
three parts, two for adults and one for children.
artists themselves, through our Facebook page.”
pilgrimage groups, and some cultural groups. Our
It also includes six event halls, three food outlets
Additionally, the hotel is working to promote
strategies included visiting travel agents on a regular
plus a bar located in the Heritage building.
basis, web promotion, media advertisement, attending
He emphasised how, like its sister property,
alternative destinations in Palestine. She further noted that the property, located in
tourism conferences, along with using all means of
Jacir Palace Hotel targets corporate, leisure and
Almasyoun, the diplomatic district of Ramallah,
social media.”
pilgrimage groups, and also some cultural groups.
boasts banquet facilities for up to 800 people.
DID YOU KNOW? According to the Holy Land Incoming Tour Operators Association
LOCATIONS SUCH AS RAMALLAH, BETHLEHEM AND JERUSALEM BOAST DOZENS OF CULTURAL CENTRES, MUSEUMS AND THEATRES. IN ADDITION TO THIS THERE ARE SEVERAL ANNUAL FESTIVALS THAT TAKE PLACE ACROSS PALESTINE SUCH AS THE ANNUAL JERUSALEM MUSIC FESTIVAL, THE OLIVE HARVEST FESTIVAL, AMONG MANY OTHERS.
26 January 2015
ttgmena.com
SPOTLIGHT SINGAPORE
FORECAST OF BRILLIANCE Area director, Middle East and Africa, Singapore Tourism Board (STB), Mohamed Firhan Abdul Salam shares exclusively with TTG how the Garden City is continuing its journey towards tourism excellence TTG: How successful has the ‘Your Singapore’ campaign been, and what
The IVA growth was driven by both leisure and
we continue on our journey of quality tourism
will Singapore’s strategy be moving forward into 2015?
BTMICE visitors.
to develop compelling tourism experiences and
[The 2014 full year statistics for TR and IVA
adopt targeted marketing strategies to achieve
Singapore Tourism Board (STB) has consistently refined Singapore’s
are not available yet.] Major tourism receipt
high-yield growth in the sector.
destination brand so that it not only resonates with the target audiences,
components include accommodation, sightseeing,
To do this, we will continue to adopt a customised
but also best embodies the experiences and value that Singapore has
entertainment and gaming, food and beverage,
marketing approach towards our various markets.
to offer. Unsurprisingly, the Singapore tourism’s brand journey closely
shopping and others. The strongest growth
The focus of our resources is on influencing the
mirrors our own changing tourism landscape.
was seen in accommodation and sightseeing,
visitorship of our target audience by addressing
With today’s tourists becoming increasingly discerning and sophisticated
entertainment and gaming.
their specific travel needs and behaviour with the right messages at the right time. STB has also
in their tastes and preferences, STB saw the need to develop a keener understanding of key target markets and visitors to remain relevant and
TTG: Singapore has historically seen much
been working closely with our stakeholders to
compelling. The ‘YourSingapore’ brand was launched in March 2010 with
success as a ‘stopover’ destination for leisure
develop quality tourism content that will enhance
an impetus to leverage the growth of digital platforms. The dedicated
travellers. Has this changed – has Singapore’s
the destination appeal of Singapore. In addition,
destination website invites visitors to explore Singapore’s offerings and to
leisure infrastructure grown enough to become
to encourage and accelerate innovation and new
make their virtual experience a reality.
a stand-alone leisure destination?
ideas within the tourism landscape, a new funding scheme, Kickstart Fund, was launched in 2013 to
An evolution of ‘Uniquely Singapore’ (destination brand from 20042010), ‘YourSingapore’ builds on Singapore’s ability to seamlessly
Singapore has grown in appeal as a stand-alone
test-bed lifestyle events and concepts with strong
deliver a concentrated selection of quality personalised experiences in a
leisure destination, particularly for the regional
tourism potential.
compact space. Travellers are encouraged to design their own journeys,
markets. This is in no small part due to new and
memorable travel stories and experiences based on their specific
constantly refreshed offerings such as Gardens
TTG: How important is the MENA market to
interests. This evolution paved the way for an emphasis on
by the Bay, River Safari, world-class events and a
Singapore?
visitor-centricity.
vibrant dining scene. Singapore has been ranked
Moving forward beyond 2015: Given the rapidly evolving and increasingly
Lonely Planet’s top country destination for 2015.
We have seen an encouraging growth of visitors
competitive environment that it now operates in, STB recognises the
We continue to work closely with our stakeholders
from the Middle East and Africa to Singapore
importance of fostering strategic-partnerships to help extend its influence
to develop unique experiences to enhance
over the years. Visitor arrivals from the UAE to
and reach to target audiences in key markets. One of the more notable
the destination appeal of Singapore. Next
Singapore have grown by a CAGR of 8.47 per
partnerships is between STB and Cleartrip in 2013, where we launched a
year, leisure travellers can look forward to
cent from 2007 to 2013, with 9.48 per cent CAGR
radio contest to increase awareness of Singapore as a compelling leisure
new attractions such as the famed private art
growth for KSA for the same period.
holiday destination. The contest was further amplified on digital and social
museum Pinacothèque de Paris opening its first
STB is diversifying and expanding resources
media channels that garnered very positive interest and engagement.
Asian outpost in 2015, and the National Gallery
beyond our traditional source markets and
We are working on new and exciting partnerships globally, including the
Singapore, whilst enjoying events such as the
recognises the potential in MENA. The STB office
Middle East region, which will kick off in the new financial year.
WTA Finals and the only Formula 1 night street
in Dubai has plans to deepen our engagements
race in the world.
with the families and expat markets in 2015 to
TTG: Which have been the most successful industry sectors for
increase the mindshare of Singapore.
Singapore in 2014? And which new sectors will you be looking to push
TTG: What is STB’s stance on sustaining a
In keeping with the market trends, the B2C
next year?
healthy tourism future?
campaign will be complemented by digital and
Singapore tourism enjoyed another year of record growth in 2013 for
STB’s stance on developing a sustainable tourism
There are also plans to engage the trade more
both Tourism Receipts (TR) and International Visitor Arrivals (IVA). TR for
future hinges on a multi-year quality tourism
consistently to familiarise and deepen their
January to December 2013 stood at $23.5 billion, registering a two per
strategy. We believe our efforts today will allow
knowledge about Singapore and its wide ranging
cent year-on-year growth, while IVA stood at approximately 15.6 million,
us to ultimately increase the tourism receipts
products for all segments of the leisure and
representing an eight per cent year-on-year growth in the same period.
in the longer term. Hence, it is imperative that
business travel market.
social media activities.
28 January 2015
ttgmena.com
SPOTLIGHT SINGAPORE
Q&A
FOLLOWING THE
which provide the comfort and convenience of a safe and se-
LAUNCH OF A BRAND
cure personal living space with the option of cooking your own
NEW WEBSITE AND
meals and doing your laundry, complemented with a range of
WITH A FINGER
personalised services to make your stay abroad all the more
FIRMLY ON THE HOSPITALITY PULSE, CEO, FRASERS
pleasant.
HOSPITALITY, CHOE PENG SUM SHARES HIS INSIDE KNOWLEDGE WITH TTG
THE RETREAT – Our signature dual-function relaxation haven at Fraser Suites Singapore, which provides conducive
What gives Frasers Hospitality its competitive advantage
workspaces and massage chairs to help residents recharge
in the market?
and refocus amidst their hectic schedules.
We keep a pulse on the evolving needs of travellers to ensure we anticipate and exceed their expectations, and always aim
NEW E-CONCIERGE SERVICE – We introduced the e-
to deliver a strong value proposition that differentiates us.
Concierge service for all four of our serviced residences in Singapore, which provides an interactive go-to source for
THIS FOR US TRANSLATES TO ENSURING:
information on the city and the properties. Accessible at the
CHOICE LOCATIONS – All our serviced residences are
lobby as well as online, the e-Concierge serves to further en-
located in key business districts, close to the city’s local at-
hance residents’ experience by providing useful insights to the
tractions, which is a great advantage to business and leisure
city’s transportation, security, places of worship, embassies
travellers in helping them reduce unnecessary time spent
and consulates, local attractions, dining options and recent
commuting. Particularly popular are our properties Fraser
happenings in town.
What is your strategy as we move forward into 2015? This year will continue to be a year of expansion for us as
Suites Singapore, Fraser Place Robertson Walk and Fraser Residence Orchard that offer the convenience of being lo-
INTUITIVE VALUE-ADDED SERVICE – Providing more
we work towards our goal of doubling our global inventory,
cated near the city’s shopping, dining and leisure amenities,
than just a place to stay, our serviced residences come with a
which currently stands at 92 properties with more than 16,000
which also enhances their whole experience of being in
host of value-added services to help residents adjust to their
apartments worldwide (including those in the pipeline), to
another country.
new environment with ease. This includes ensuring residents
30,000 serviced apartments over the next five years. New
are served by the same housekeepers throughout their stay,
openings for 2015 will be in Bahrain, Saudi Arabia, Barcelona
SPACE – Our serviced apartments are designed for living with
making the extra effort to note residents’ specific preferences
and Frankfurt, among others.
a choice of apartment sizes from studios to spacious four-
such as how they like their pillows arranged or their beverage
We are also mindful to grow at a measured pace and stay true
bedroom apartments that are ideal for families. They come
preferences and providing regular shuttle bus services to key
to our brand values, ensuring that excellence, service-orienta-
with defined living, kitchen, dining, study and bedroom areas,
business and shopping districts.
tion and innovation are reflected in all our offerings.
50
CRUISING FOR RECOGNITION
CELEBRATING YEARS OF TOURISM EXPERIENCE
In recognition of its achievements in the global cruise industry, Singapore was recently hailed as Destination of the Year at the eighth Seatrade Insider
Twenty-five outstanding individuals and or-
tourism success. He said: “Tonight we cel-
Cruise Awards.
ganisations were recognised and honoured
ebrate the remarkable journey that Singa-
recently at the Singapore Experience
pore’s tourism sector has taken in the last
this award, Singapore was pri-
Awards 2014 for their contributions and
50 years. The transformation in our tourism
marily selected due to its work in
dedication towards delivering extraordinary
landscape would not have been possible
promoting cruising not just within
experiences.
without the people in our tourism industry;
The first Asian country to win
the country, but in acting as a
This year’s edition of one of Singapore
catalyst for the whole region. “We are incredibly honoured to receive this award and would like to share it with all our stakeholders and regional partners. This award is recognition not just for Singapore, but for the whole of Southeast Asia, as it underscores our collaborative efforts in promoting our region as an attractive cruising destination,” said assistant chief executive, Singapore Tourism Board, Neeta Lachmandas.
This award is recognition not just for Singapore, but for the whole of Southeast Asia.
their passion, dedication and hard work have
tourism sector's most prestigious award plat-
been key to the success of Singapore tour-
forms was held in conjunction with the
ism. Hence, by combining the Tourism50
Tourism50 gala dinner organised by Singa-
celebrations with this year’s Singapore Expe-
pore Tourism Board (STB) to celebrate 50
rience Awards, we honour and recognise
years of tourism development and industry
the best, but we also show our appreciation
partnerships.
for the support and efforts from all in the
CEO, STB, Lionel Yeo’s overarching speech paid homage to those stakeholders who have contributed so significantly to Singapore’s
tourism sector.” Among the five top awards was the evening’s highest accolade, the Lifetime Achievement for Outstanding Contribution to Tourism, which went to veteran tourist guide and mentor, Geraldene Lowe-Ismail. In her career of close to 60 years in the tourism sector, she has pioneered walking
“We are still in the early stages
tours in Singapore and has helped to train
of Asia’s journey of growth as a
one to continue working towards our goal in
countless tourist guides. Lowe-Ismail remains
cruising region, and we hope that
making Southeast Asia one of the world’s fore-
a mentor and a source of inspiration for
this award can motivate every-
most cruise destinations,” she concluded.
many tourist guides.
January 2015
ttgmena.com
29
AWARENESS NORTH AFRICA
A RHAPSODIC LANDSCAPE The North African destinations of Morocco, Tunisia, Algeria and Libya are profoundly diverse in their tourism offerings. From sweeping desert-scapes to rugged mountain backdrops, and from lush oases to palatial wonders, these destinations possess an immeasurable wealth of tourism potential. And so, to whet the appetite of travel professionals yet to dip their toes into this untapped region, TTG – with the help of some of North Africa’s leading industry professionals – takes you on a magic carpet ride across this rhapsodic landscape and uncovers the latest news and ultimate travel itineraries
successful event: decoration, props, lanterns,
TUNISIA: A PRIVATE CHAUFFEUR
posters, costumes, and above all, a 10m-long
DRIVEN TUNISIA TOUR
steel Lockheed 12 A Electra Junior plane
Supplied by Corinthian Travel
replica.”
(www.corinthiantravel.co.uk/)
Retrospectively, 2014 proved a successful
Enjoy four nights beside the Mediterranean
year, with the Arabian night tented dinners in
Sea at either the 19th century traditional
the palm grove outside of Marrakech proving
Tunisian style Dar Said Hotel in the village
most popular. The Berber Trails experience,
of Sidi Bou Said, or by the beach at The
encompassing a 4X4 trip to the Atlas Moun-
Residence hotel in Carthage, on this privately
tains was also a big sell, according to Aben-
guided and chauffeured short break.
naou, while the scavenger hunts in the souks
Sightseeing will include visits to the old walled
of Marrakech proved a particular favourite for
Arab medina and souqs of Tunis; the Bardo
team building activities. Commenting on how Morocco could further
Museum which houses some of the world’s TUNISIA: IT’S ALL IN THE DIVERSITY
strengthen its position on the global map, he
finest Roman mosaics and sculptures; and a walk through the bougainvillea adorned
said: “I think we need to hit hard on advertising
General manager, Iris Events Tunisia, Jamal
lanes of Sidi Bou Said with its whitewashed
our destination, and develop the hospitality
Bel Haj Yahia talks TTG through its 2014
Andalusian-Arab style houses. The ruins of
Keeping up with the race for technologi-
infrastructure in other parts of Morocco that
highlights and future vision for 2015.
ancient Carthage, together with the UNESCO
cal excellence, Ando Travel, Morocco, has
have the potential to boom within the next
During 2014: Iris Events Tunisia has been
World Heritage Site of ancient Dougga
recently taken the initiative to update its
decade, but need more attention.”
an exhibitor, with a stand at EIBTM, IMEX
and a full day of leisure to relax or explore
website, www.your-morocco-dmc.com and
and MEEDEX, to maintain the position with
independently, complete this memorable
develop its FIT website www.my-morocco-
partners around the world and search for
short break.
tours.com, according to its managing part-
new partners. [We had] two sales trips ready-
ner, Abdessamad Abennaou.
made in Paris and in Milano, and three fam
The company’s incentive business has also
trips to Tunis, Hammamet and Tozeur. During
LIBYA – A CITY TRIP IN TRIPOLI
been a keen focus for development, having
2014, a huge event was positioned at the area
By ToursLibya.com
last September managed a large incentive
of Mahdia for more than 1,250 delegates,
group in Mazagan Beach Resort on behalf of
offering a programme mixed between
DAY 1 TRIPOLI:
an international cosmetics company.
congress, incentive, gastronomy, culture
Highlights: Algeria Square and Martyrs
“To develop our business, we are in ad-
and wellness, while several events for sizes
Square. Arrival at Tripoli airport. Meet and
vanced negotiations with a UK-based DMC
between 20 and 250 rooms were realised in
greet. Transfer to hotel. Walking tour in
representation company aiming for large
Djerba, Carthage and Hammamet.
modern Tripoli.
exposure in the UK event business,” Aben-
Looking ahead to 2015: Iris Events will
naou told TTG.
continue the same way offering the treasure
DAY 2 TRIPOLI:
Setting themselves apart from the crowd
ALGERIA – EXPEDITION ALGERIA
of the destination, culture, archaeology and
Highlights: National Museum and Tripoli
has been a key element in Ando Travel’s suc-
By Intrepid travel (www.intrepidtravel.com/)
gastronomy.
old Town. A full day sightseeing in Libya’s
MOROCCO: ROCKING THE KASBAH
cess story, and as such, Abennaou explained
Most demanded experiences of 2014:
capital city, known as the ‘White Bride of
that the company is constantly looking for
Relatively unexplored by fellow travellers,
Convention non-government organisations,
the Mediterranean’. After lunch, explore the
new ideas, products and services. “For 2015,
Algeria is one of the highlights of North
international meetings in connection with
warren of streets and alleyways.
we have developed a new ‘Rock the Kasbah’
Africa. Discover the ancient wonders,
North African economic and politic events;
incentive programme designed for compa-
exhilarating hotspots and intriguing beauty
MICE requests from partners with Tunisia
DAY 3 LEPTIS MAGNA -
nies willing to take their delegates off the
of this fascinating country. Delve into the
interest, with some actions for team building,
VILLA SILEEN - TRIPOLI:
beaten track on a new adventure deep into
winding alleys and grand boulevards of
cultural tours and excursions; and leisure
Highlights: Leptis Magna Theatre,
the Moroccan desert.
Algiers’ famous kasbah, admire stunning
requests for tour operating from Europe.
amphitheatre, baths, Imperial Forum,
“Also, for VIP small groups, we are planning
Roman mosaics and ancient amphitheatres,
Tunisia’s main tourism strengths:
market and Villa Sileen.
to suggest a private plane incentive trip
be amazed by the endless expanses of the
The diversity of the offer: variety of
Full day excursion.
covering Marrakech, the Sahara desert and
Sahara and enjoy leisurely strolls through
accommodation; heritage; beaches; flight
Fes in four days. For themed dinners, we are
local marketplaces. When it comes to
connections; originality of tailor made
DAY 4 TRIPOLI:
planning to offer a ‘Rick’s Café’ theme for
Algeria, a new treasure awaits at every
programmes; flexibility on budget; availability;
Last day for shopping and leisure until
our clients. We have all it takes to run such a
twist and turn.
and hospitality of the destination.
transfer to the airport.
30 January 2015
ttgmena.com
ibar
ANALYSIS RELIGIOUS TRAVEL
BEACON OF FAITH Evolving and growing to encompass a host of leisure activities, the world of faith-based travel has expanded exponentially. Experts from this broadening industry share their insight with Natalie Hami
32 January 2015
ttgmena.com
DIRECTOR OF GROWTH MARKETS,
relatively stress-free while travelling, they
DIRECTOR OF MARKETING AND COM-
TTG: How do you expect faith-based
THE NATIONAL TOUR ASSOCIATION
can place greater focus on the primary
MUNICATIONS, FAITH TRAVEL ASSO-
travel will evolve in the near future?
AND CONSULTANT, FAITH TRAVEL
purpose of their trip: the spiritual aspect.
CIATION (FTA), JULIE HOOVER-ERNST
What part will FTA play in this?
TTG: How are travel agents and tour
TTG: Why was FTA created and what do
With more and more countries announc-
TTG: What is religious travel/faith-
operators also stepping up their game to
you hope to achieve through it?
ing plans to develop faith-based tourism
based travel? How do you expect it will
meet these needs?
ASSOCIATION (FTA), KEVIN WRIGHT
programmes, we anticipate that faith-
evolve in the near future?
Faith Travel Association was launched in
based travel will continue to grow expo-
Travel agents and tour operators are step-
January 2014 to serve as the preeminent
nentially. At the same time, we expect
In its simplest definition, religious travel is
ping up and meeting the needs of religious
business-building resource for travel
that the current trend for faith-based
the combining of faith with travel. More
travellers in two different ways. For one,
professionals, sites and organisations
travel to be more ‘leisure-orientated’
specifically, religious travel is the provid-
many travel professionals have begun to
worldwide, which are engaged in faith-
will also grow, with more people of faith
ing of transportation, lodging, food, tour
learn that religious travellers do actually
based travel. At FTA, we help facilitate
choosing to visit non-religious attractions
packages and other hospitality services to
want many of the traditional comforts,
connections between tour operators, travel
as a group, such as a congregation out-
people of faith or at a place of faith.
conveniences and securities that tradi-
agents, faith leaders, destinations and sup-
ing to a sporting event or theme park.
Religious travel will continue to evolve
tional leisure tours offer. As such, it’s now
plier organisations, and provide the insight
Such activities are even being incorpo-
in different ways in the coming years, but
common to see travel agents and tour
and expertise they need to help them tap
rated into traditional pilgrimages.
especially in regards to the diverse types
operators promoting to religious travellers
into, and really thrive, in the faith-based
of travel experiences desired by people of
the advantages of their faith-based tours.
travel market.
faith. Although pilgrimages have always
As the faith-based market continues to expand and evolve, Faith Travel Association will help to educate tourism
Secondly, travel agents and tour op-
been the primary form of travel within
erators are learning that to successfully
TTG: This will be the first FTA confer-
professionals about the nuances of faith-
the religious community and probably will
sell to the religious travel consumer, you
ence (event) during NTA’s travel ex-
based travel.
always remain so, people of faith are now
must understand and serve their unique
change convention. What can attendees
turning to other forms of travel within
needs. For example, many travel profes-
expect?
their communities. For example, more
sionals are becoming more adept at creat-
than ever before people of faith are travel-
ing tours that meet the specific dietary
They can expect an exciting jam-packed
ling to religious conferences and events,
requests of their clientele (Halal-friendly
day on January 19. The inspiring confer-
as well as on cruises and adventure trips.
foods).
ence lineup begins with Stephan Tchividjian,
We attribute the excitement for FTA to
grandson of the Reverend Billy Graham, as
a general awareness of the potential for
TTG: With FTA being so new, to what do you attribute its popularity and success?
TTG: What do you believe has brought
TTG: How significant is it that there
keynote speaker. An avid traveller with a
the faith-based travel market. Those in
about changes in religious travel and
will be a Middle East contingent at
background in finance, Tchividjian currently
the travel industry read the headlines
the changing needs of the religious
this year’s NTA Travel Exchange
heads the National Christian Foundation of
and see how their companies could ben-
tourism traveller?
Convention?
South Florida and his own boutique busi-
efit by bringing in more of the growing
ness, The Caleb Group, while also serving
faith-based tourism market, yet they re-
Growing economies and the advance-
The Middle East plays a very important
as a pastor of Calvary Chapel, one of the
alise there are fundamental differences
ment of technology has impacted not only
role within the National Tour Associa-
largest churches in the US. Throughout
in how to reach out to faith-based groups
the general leisure traveller, but also the
tion. Many of NTA’s 700 tour operators
the presentation, Tchividjian will master-
and cultivate lasting relationships. They
religious traveller. Today, people of faith
provide group travel services to the Middle
fully weave exciting stories of his extensive
are looking to Faith Travel Association
seek out greater comfort, convenience
East. For this reason, each year we have
travels with his business acumen to deliver
to help develop the relationships that
and security when they travel. Although
a number of organisations and travel pro-
an inspiring and compelling message on the
can help them grow their business in this
the religious traveller can often be more
fessionals representing the Middle East in
power of faith-based travel.
arena. This knowledge, coupled with the
cost conscious than the traditional leisure
attendance from Jordan, Palestine, Egypt,
traveller, the religious traveller does still
Turkey and the UAE, among others. Lots
ous opportunities for travel agents and tour
parent company, the National Tour As-
however seek out travel and hospitality-
of business is conducted on the conven-
operators to connect face-to-face with key
sociation , which has instilled confidence
related services that will meet their overall
tion floor, especially between the North
faith-based travel suppliers and tour opera-
in our new organisation, has resulted in
physical, mental, and emotional needs and
American-based tour operators and the
tors as well as faith leaders and other faith-
a greater number of would-be members
well-being. By remaining healthy, safe and
Middle East incoming/receptive operators.
based travel prospects in one place.
joining FTA as early adapters.
January 2015
Throughout the day, there will be numer-
ttgmena.com
solid foundation and reputation of our
33
ON LOCATION LEBANON he Lebanese tourism sector has faced, jumped and cleared hurdles time and time again. It powers on, determined to maintain its positive attitude and successfully bring to fruition its tourism goals. With the country’s tourism leaders working in unison towards one integral vision, one entity in particular has been focusing on raising awareness on a local, regional and international scale. Last year, the Lebanon Ministry of Tourism successfully kicked off its vibrant ‘Live Love Lebanon’ campaign, which went viral on social media and online platforms. “This was a great success; an innovative campaign that captured the spirit of Lebanon,” cluster director of sales, marketing, revenue and reservations, Phoenicia Beirut and Le Vendome Beirut, Janet Abrahams noted.
ENERGETIC VISIONARY
Abrahams shared with TTG that Phoenicia Beirut and Le Vendome Beirut welcomed a notable increase in summer leisure travellers – a result of the effective campaign activities. Travel expert, Belair Travel & Tourism, also expressed positivity about the campaign. “We witnessed positive results and more specifically, the months from September until the end of November were an extension of a very successful summer season,” marketing director, Belair Travel & Tourism, Elie Nammour told TTG. “The campaign was needed to send a clear message about the readiness of the destination in terms of hospitality,” he added. Mirroring this positive sentiment was general manager, Radisson Blu Martinez Beirut, Kosta
It cannot be denied that Lebanon’s charismatic tourism industry has encountered numerous obstacles over recent years. Tatiana Tsierkezou explores how this resilient country is leaping over the hurdles to pursue its goals
Kourotsidis: “[‘Live Love Lebanon’] had a positive impact on the overall tourism industry, which reverted into a bigger number of visitors. It reacti-
discover the highlights, had a great im-
2015 will be set on attracting further
tal to Lebanon’s touristic success and
vated this sector.”
pact on the business. There are historic
corporate and MICE visitors, medical
charm, with this is turn being bolstered
target markets that reveal that they are
tourists and city breakers.
by dedicated tourism stakeholders.
Having witnessed the positive impact of its colourful initiative, Lebanon's Ministry of Tour-
resilient under all circumstances and
Commenting on specific markets,
ism has continued to pursue online promotional
these include the GCC, Turkish, Iraqi,
Kourotsidis explained that the hotel’s
in the region and this is partly also due
campaigns. According to area vice president
Jordanian and European markets,”
main feeder markets throughout 2014
to the diversity of its local citizens,”
– Lebanon, Bahrain, Kuwait and Qatar, Rotana,
Nammour shared.
were Iraq and Egypt. “For 2015, Dubai
Coubat explained to TTG. “It has a lot
will be the market to focus on in the
of touristic attractions where culture meets entertainment."
Joseph Coubat, the Ministry has adopted a more
“Looking forward, it is my understand-
“Lebanon has always been a hotspot
innovative technological approach: “Every cam-
ing that specific action is required to tar-
region, where we will continue to invest
paign launched is supported by social media and
get Asian markets such as South Korea,
our efforts and attract businessmen,
an online presence, accessible to all,” he noted.
Malaysia, Indonesia, India and definitely
since Dubai is currently the corporate
the regional unrest, Kourotsidis ex-
“This approach helps support Lebanon’s tourism
China and Japan.”
hub in the region.”
pressed to TTG that Lebanon will always
[industry] and spread the touristic vision.”
Meanwhile, EddéSands Hotel & Well-
With a similar vision to Radisson Blu
Finally, despite the complexities of
maintain its position as one of the most
ness Resort, a property that is focus-
Martinez Beirut, Phoenicia Beirut and Le
FRUITFUL FORECASTS
ing on enticing a variety of growing
Vendome Beirut will also be honing in on
Now on a promising upward trajectory, Lebanon’s
segments such as wellness, corporate
the corporate and MICE segments this
capital of parties, and preserving this
tourism industry is in high spirits and ready to
and religious travellers, has recorded
year according to Abrahams.
lifestyle is worth fighting for. Whether
tackle the New Year.
heightened interest from locals as well
“We are glad to see more returning guests to Lebanon and we believe that the increased security in the country, coupled with political stability,
unique regions in MENA. “Beirut will remain the Middle East’s
“Corporate and MICE are our key
you want to shop, dance, party, enjoy
as Lebanese expats living and working in
markets, and leisure and wellness are
summer and the beach, enjoy winter
the GCC, Australia and the Americas.
seasonal peak periods, matching holiday
and the snow, visit historical sites or eat
periods. Both Lebanese locals and the
delicious food, Lebanon is a country that
Speaking of the property’s action plan
will sustain the growth in the tourism industry,”
for 2015, marketing and communications
vast amount of expat Lebanese located
has it all. Wherever you go and as many
explained Coubat to TTG.
manager, EddéSands Hotel & Wellness
around the world are key to our busi-
countries as you may visit in your life-
Throughout 2014, the country welcomed a
Resort, Joanne Zarife told TTG: “Our
ness. Regional Levant markets were
time, Lebanon is a must-see destination.
diverse range of travellers hailing from markets
concentration this year will be on en-
strong in 2014 and we saw new business
Don’t miss it.”
spanning the globe, as well as the local market – a
couraging Russian tourists to visit as a
from India.”
market of great significance.
viable and quality alternative to world
“Local tourism targeting niche spots in Lebanon, coupled with international visitors willing to
renowned resorts.” As for Radisson Blu Martinez Beirut, the property revealed that its focus for
34 January 2015
A united front, buoyant in nature,
MESSAGE OF PROMISE
the tourism industry will forever re-
Its resilient character and an eclectic
main loyal to Lebanon, pushing it as a
tourism product have been fundamen-
unique, untouchable destination.
ttgmena.com
ON LOCATION LEBANON
news
BOLSTERING A PRESENCE
AN ENHANCED CORPORATE APPEAL Ever striving to bolster
the entire hotel. Small
Expanding its footprint,
being within walking
the experience of corpo-
retouches were also made
Lancaster Hotels Group
distance of Beirut City
rate travellers, Radisson
in the rooms and we have
recently announced that
Centre and Galaxy Mall.
Blu Martinez Hotel, Bei-
received positive feedback
it has acquired a new
rut recently renovated
from our guests.”
property in Lebanon, the
and suites ideal for
Lancaster Tamar Hotel –
business and leisure
formerly known as Rotana
travellers alike; a multi-
Tamar Hazmieh.
purpose Byblos Grand
It comprises 151 rooms
its meeting facilities and
Kourotsidis explained
adopted the ‘Experience
that with 2015 now upon
Meeting’ and ‘Brain Food’
the property, more uplift-
concepts offered at most
ing ideas and new pro-
AHEAD OF THE GAME
Radisson Blu properties
jects are to be expected
EddéSands Hotel & Wellness Resort, situated in Byblos,
Hotel is situated only
seminars and special
around the world.
throughout the year in or-
holds the development of its employees, as well as the
minutes away from
occasions; a leisure and
der to maintain the same
development of its F&B portfolio, close to its heart.
Rafic Hariri International
fitness facilities among
Airport in addition to
other features.
Speaking of the renovation works, general
level of customer satis-
manager, Radisson Blu
faction at the hotel.
Speaking to TTG, marketing communications manifé elaborated: “EddéSands follows a yearly strategy for
Kourotsidis told TTG:
enhancing the skills of our best chefs by sending them
“Despite the tourism sec-
to Europe to undergo training with renowned foreign
tor’s difficult situation, we
chefs. “Within the resort, our service staff undergoes regu-
Hotel have decided to
lar training to stay up to date on new hospitality prac-
uplift the hotel. All meet-
tices and improve their skills.” In the coming year, the property has plans to en-
ing rooms now boast LED
Ballroom suitable for
ager, EddéSands Hotel & Wellness Resort, Joanne Zar-
Martinez Hotel, Kosta
at Radisson Blu Martinez
The Lancaster Tamar
bulbs and this will soon be
hance its F&B portfolio with new restaurants, new hotel
implemented throughout
rooms, a gym and a space for dance lessons, pilates and
NEWS FLASH Starwood Hotels & Resorts will soon be celebrating the debut of its inaugural Luxury Collection Hotel in Lebanon. Surrounded by lush gardens and picturesque views, Grand Hills, A Luxury Collection Hotel & Spa, Broumana is due to open its doors to the public on May 5, 2015.
yoga classes.
BEIRUT OPENING arwick International Hotels has announced the opening of the brand new Warwick Stone 55, situated on Zeinoun Street in Zalka, Beirut. The four-star boutique hotel houses 46 rooms and suites all sporting contemporary designs; a variety of F&B outlets; modern conference and meeting room facilities equipped to host up to 100 guests,
EYEING GCC MARKETS
and much more. Offering a unique hotel experience to its guests, Warwick Stone 55 also features luxurious amenities in addition to a shopping mall.
Area vice president
cent at Raouché Arjaan by
increase in the number of
– Lebanon, Bahrain,
Rotana, and 85 per cent
GCC tourists was recorded
Kuwait and Qatar,
at Gefinor Rotana. The
in our hotels in Lebanon,”
Rotana, Joseph Coubat
majority of guests were
he noted.
exclusively highlighted the
mainly from Syria, Jordan,
success of the company’s
Iraq, the UAE, Saudi
that the Raouché Arjaan
Lebanon properties
Arabia, Italy, France as
by Rotana and Gefinor
throughout 2014, a result
well as Lebanese expats.
Rotana will be targeting
while focusing more on emerging countries. Corporate clients and Lebanese expatriates
of heightened interest
“We have high hopes in
Coubat further shared
ADAPTING TO DEMAND Speaking to TTG, corporate sales and marketing director, Le Royal Beirut, Joyce Mouawad shared her vision for the property. “In 2015, we will continue to maintain our good relationship with the GCC and the Levant,
new markets throughout
make up an important share of our clientele, so do wealthy Syrians and Iraqis who want to
from GCC markets, among
welcoming more and more
the year through its global
escape instability in their countries.”
other factors.
travellers from the GCC
sales offices in Abu Dhabi,
Referring to the hotel’s forward-thinking approach, Mouawad said: “We think differently.
countries. The influx of
Dubai, China, Germany,
We have a very innovative approach – we create not imitate. We must always adapt to new
the occupancy was at an
visitors began increasing
India, Kuwait, Russia,
trends and adapt to the new generation's mind and spirit or else we will be left out of the
average rate of 82 per
in May 2014, where a clear
Saudi Arabia and the UK.
market. We recently increased our digital sales and marketing with the rise in online users.”
“Throughout the year
36 January 2015
ttgmena.com
PICTURE PERFECT
A visual tour of recent events in the region for more news visit: www.ttgmena.com
Al Bustan Centre and Residence Al Bustan Centre and Residence, Dubai, participates in the Inter-Hotel Fun Sports Day.
Turkish Airlines teams up with football personalities, Didier Drogba and Lionel Messi for its innovative ‘Widen your World’ global advertising campaign, bringing to the attention of travellers the carrier’s vast destination portfolio. British Airways Pop star, Nicole Scherzinger assists British Airways with the launch of its latest innovation, which grants customers the chance to experience their desired destinations in a virtual world with the Oculus Rift, before booking.
Sofitel Dubai Downtown The official grand launch of Sofitel Dubai Downtown takes place, welcoming more than 1,000 regional and international guests, dignitaries and VIPs.
Westin and Le Méridien Bahrain City Centre Team members join forces Etihad Airways Ahead of the recent 2014 Formula 1 Etihad Airways Abu Dhabi Grand Prix, Etihad Airways’ cabin crew don the latest grid girls uniform at the airline’s headquarters.
January 2015
at Al Malkiya Beach in the Northern Municipality for a beach clean. Associates spanning both hotels and all departments, including management, participated in the activity.
ttgmena.com
37
PEOPLE ON THE MOVE
the hospitality industry with more than 25 years of experience, ART Rotana Amwaj Islands has welcomed on board Joe Batshoun as its new general manager. Batshoun has been heading the pre-opening team of ART Rotana and is responsible for the overall running and efficient operation of the property.
Jumeirah Group has appointed Anthony McHale to the post of general manager of Burj Al Arab Jumeirah. McHale joins Jumeirah Group after more than five years as the general manager of Mandarin Oriental Hyde Park in London. His 35-year career spans companies such as Orient Express Hotels, and others.
ASSISTANT MARKETING COMMUNICATION MANAGER
Yasmine El Gammal has been promoted from marketing coordinator to assistant marketing communication manager of the property. She has been described as ‘exuding a living example for dedication, commitment and a true passion for her role’, by the property’s director of marketing communications, Ghada Abdel Khalek.
CROWNE PLAZA BAHRAIN
Considered a veteran in
GENERAL MANAGER
GILLES NICOLAS
YASMINE EL GAMMAL
CAIRO MARRIOTT HOTEL & OMAR KHAYYAM CASINO
GENERAL MANAGER
ANTHONY MCHALE
BURJ AL ARAB JUMEIRAH
ART ROTANA AMWAJ ISLANDS
JOE BATSHOUN
GENERAL MANAGER Crowne Plaza Bahrain has welcomed Gilles Nicolas as its new general manager. Nicolas, a French national, has 19 years’ experience in the hospitality industry, having worked across six different countries in three continents. He moves from his position as resident manager at InterContinental Hotel Doha after ten years with IHG in the UK, Dubai and Doha.
If you have recently been promoted or appointed key staff, please visit our website...
MANAGING DIRECTOR
A valuable addition to the
Emirati national, Yasser Al
hotel’s PR team, Dusit
Yousuf has filled the position
Thani Lake View Cairo
of managing director for
has announced that Nairy
Etihad Guest, Etihad Airways’
Hagopian will be joining the
loyalty programme, and
team as public relations manager. Hagopian has honed her skills in the hospitality industry for the past five years at Fairmont Heliopolis and Towers. She is expected to be an excellent addition to the hotel’s ongoing PR and marketing strategy.
its partners, Air Serbia, Air Seychelles and Etihad Regional. Al Yousuf joined Etihad Airways in 2013 and has held a number of senior roles within Etihad Guest since then, including head of services and head of coalition partnerships.
38 January 2015
ttgmena.com
CLUSTER MARKETING MANAGER Hawthorn Suites by Wyndham and Ramada Downtown Dubai have welcomed Abigail Bautista as cluster marketing manager for the two hotels. She will be responsible for the development and implementation of marketing strategies to reinforce the positioning of the hotels in their respective markets. Bautista will also lead the creation of marketing tools.
SLIM ZAIANE
KEMPINSKI HOTEL MALL OF THE EMIRATES
PUBLIC RELATIONS MANAGER
ABIGAIL BAUTISTA
HAWTHORN SUITES BY WYNDHAM AND RAMADA DOWNTOWN DUBAI
YASSER AL YOUSUF
ETIHAD GUEST
DUSIT THANI LAKE VIEW CAIRO
NAIRY HAGOPIAN
RESIDENT MANAGER
Kempinski Hotel Mall of the Emirates has appointed a new resident manager, Slim Zaiane. He brings a wealth of expertise to his role at the hotel, having previously worked at a number of reputable hotel brands across the UK. Zaiane started his hospitality career as the front office manager at Red Carnations Hotels, before moving to Hilton London Heathrow to take up the position of director of front office.
SOCIAL HUB Our Team GENERAL MANAGER PUBLISHING & SALES Tony Fields TFields@ttgmena.com D: +357 24 803001
SOCIAL MEDIA HIGHLIGHTS The TTGMENA team has been extremely busy these past few weeks, travelling here, there and everywhere. Account manager, Helen Moss was whisked off to the city of skyscrapers – Dubai, and media reporter, Natalie Hami had the pleasure of attending one of our most coveted industry events, ILTM, in glamorous Cannes. Take a look at our social media highlights…
DIRECTOR OF COMMUNICATIONS Alexandra North ANorth@ttgmena.com D: +357 24 803071
HELEN MOSS So day 1 & 2 in Dubai have been busy and full of Christmas spirit thanks to Kempinski Hotel & Residences Palm Jumeirah, Sofitel Dubai Downtown and Gloria Hotel, and of course the Dusit.
SENIOR MEDIA REPORTER Natalie Hami MEDIA REPORTER Panayiotis Markides
NATALIE HAMI Unrivalled style — at JW Marriott Cannes
DIGITAL CONTENT CREATOR Tatiana Tsierkezou CREATIVE DIRECTOR TTG MENA PUBLISHING Edward Beales SENIOR DESIGNER Maggie Bdjian E-COMMERCE MANAGER Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008
MAGGIE BDJIAN Some things are so worth it! #sunset #love #Cyprus
E-COMMERCE EXECUTIVE Marina Drakou Mdrakou@ttgmena.com D: +357 24 803077 ACCOUNT MANAGERS Helen Moss Hmoss@ttgmena.com D: +357 24 803074 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Maiju Vaananen MVaananen@ttgmena.com D: +357 24 803010 Charlotte Moreton Dolman Cmoretondolman@ttgmena.com D: +357 24 803014 Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 OPERATIONS MANAGER Chris Christou CChristou@ttgmena.com D: +357 24 803003 CHIEF FINANCIAL OFFICER Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 ACCOUNTS EXECUTIVE Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 HEADQUARTERS Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com THAILAND REPRESENTATIVE Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 JAPAN REPRESENTATIVE Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG Balkans TTG China TTG Czech Republic TTG Hungary TTG Italia TTG India TTG Nordic TTG Poland TTG Russia TTG Media * For information on these publications, please contact us at: INFO@ttgmena.com TTG MENA is part of the CADS Group
@TTGNatalie Settling into our seats for the #ILTM global forum!
@TTGNatalie And so it begins! #ILTM #ttgmena #ttot
@TTGNatalie Gorgeous day in Cannes!
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