January 2016 by TTG MENA

T H E B U S I N E S S O F S E L L I N G T R AV E L

JANUARY 2016

Awareness MOROCCO & TUNISIA A stylish hospitality landscape awaits tourists

Destination KUWAIT Stakeholders launch key enhancements

Focus On MICE Honing in on the latest developments

ISSUE 290

Update OMAN The Sultanate strengthens its tourism offerings

EXHILARATING DISCOVERIES Fittingly referred to as the 'garden city', Singapore has transformed itself into a captivating metropolis ready to charm its visitors

CONTENTS > YOUR GUIDE 03

NEW BEGINNINGS s we welcome the new year here

NEWS

at TTG, first and foremost we wish everyone in the industry a fruitful year

INTERVIEW

DESTINATION KUWAIT

UPDATE OMAN

ahead. Despite the challenges that are being faced in the MENA region, the travel and tourism industry continues to overcome these and looks forward to even better days. Meanwhile in the TTG office, we will return to you with our batteries fully charged, ready to provide you with the regionâ&#x20AC;&#x2122;s latest travel and tourism developments. Along the way look out for a few

SPOTLIGHT SINGAPORE

surprises, such as an exclusive online series of

AWARENESS MOROCCO & TUNISIA

written by our roving reporter, Panayiotis Markides,

ANALYSIS RELIGIOUS TRAVEL

24 25

FOCUS ON MICE PEOPLE ON THE MOVE

articles, to be featured on the TTG MENA website, on his recent trip to India. Have a read of how he experienced the sights, sounds and smells of this colourful destination. And back to the January issue, with the click of a mouse button or the swipe of a finger, we are pleased to bring you Destination Kuwait, Update Oman, Awareness Morocco and Tunisia, and Analysis Religious Travel. This month we also take you to the exciting island city-state of Singapore. Last but not least, the knowledgeable world of MICE

SOCIAL HUB

is opened up via interviews with major players in the industry.

ibar

2 January 2016

A LETTER FROM...

ttgmena.com

Natalie Hami TTG MENA Editor

NEWS

2016

EXHIBITION CALENDAR Emirates Airline has boosted its links to the KSA, with an additional four flights per

JANUARY 25 The Hospitality Business Conclave 2016, Jeddah, the KSA www.infoxg.com/events/hospitality2016 •

week to Jeddah. The increased frequency will enable the carrier’s customers travelling to and from Jeddah to choose from three flights per day. All three daily flights will be oper-

MAX EXPANSION

ated by a three-class A380 in response to consistently high customer demand in the market.

Ready to take its brand to a new

meeting rooms and a swimming

Divisional senior vice president, com-

location, Citymax Hotels has

pool. The property also features

mercial operations West, Emirates Airline,

announced the opening of its

two speciality restaurants.

Sheikh Majid Al Mualla said: “The Kingdom

first international property in Alexandria, Egypt.

Chief operating officer, Rus-

of Saudi Arabia is a major market for Emir-

sel Sharpe, Citymax Hotels said:

ates Airline and its importance is reflected

“Citymax Hotels strives to offer

by the fact that we will now operate three

enth property from the brand.

guests premium hospitality at

flights per day to Jeddah with our popular

Citymax Hotel Alexandria,

affordable prices. Since 2008,

A380 aircraft. This is tremendous news for

located in Hayat Alex Park and

we have experienced tremen-

both our business and leisure customers

operating in partnership with

dous growth in the UAE and

and highlights our commitment to provid-

Marseilia, spans 10 floors, with

have carved a niche for our-

ing travellers in Jeddah with not only the

156 rooms and 46 hotel apart-

selves as a brand that meets

very latest in aircraft innovations but also

ments. Other features include a

the needs of the modern, price-

increased connectivity.”

ballroom, gym, two coffee shops,

conscious traveller.”

The new location is the sev-

January 2016

ttgmena.com

JANUARY 28 -31 EMITT, Istanbul ,Turkey www.emittistanbul.com • FEBRUARY 9 - 11 IBTM Arabia, Abu Dhabi, the UAE www.ibtmarabia.com • MARCH 23 MITT 2016, Moscow, Russia www.mitt.ru/en-GB • APRIL 6 - 8 WTM Africa 2016, Cape Town, South Africa www.wtmafrica.com • APRIL 12 - 14 COTTM Beijing, China www.cottm.com • • •

TTG MENA will be available at these shows ttgmena luxury will be available at these shows

NEWS

CSR COMMITMENT

was spent having a most relaxing rain shower, before descending for a scrumptious lunch at Any Time – the

In a bid to keep hotel guests up to date with TIME

property’s 24-hour dining offer

Hotels’ contribution towards building a responsible and

– to sample the delectable

sustainable business community in Dubai, the company

buffet, which catered to all

has introduced a new CSR website, Tomorrow’s World.

possible diets. My afternoon was spent touring the amazing

The online platform was developed after TIME Hotels was awarded with the CSR Label for 2015 from the

cultural destination – taking

Dubai Chamber of Commerce & Industry

in the sights, the unique

(Dubai Chamber).

architecture and the history of

Tomorrow’s World is a collective initiative that showcases the various CSR and sustainable activities carried out by TIME Hotels that enhance wellbeing in the workplace, marketplace, community and environment. Referring to the initiative CEO, TIME Hotels, Mohamed Awadalla said: “Tomorrow’s World brings together all

HOTEL CHECK GRT GRAND, CHENNAI

By Panayiotis Markides

the location, and being in awe of it all. Returning to the hotel, after a busy day of heavy walking, I made full use of the foot massage machine provided and enjoyed the relaxing

manner of entities and local communities to ensure the world which our children will inherit is alive and well.

stunning property located in India’s industrial city of Chennai, the newly-

environment in which I was

This platform works towards ensuring, not just a better

renovated GRT Grand, Chennai left me wanting for nothing during my brief

accommodated. Despite the

world, but a better tomorrow as well.”

stay. Easily reachable from Chennai International Airport, the first thing to

hotel having its own spa, I

He added: “TIME Hotels is committed to employee learning and development activities as this has proven to be an effective tool to boost staff moral and motiva-

catch my eye as I entered was the grand lobby area where the hotel’s friendly staff

did not have the opportunity

assisted me to a swift check-in, after which I was escorted to my room.

to test this as after a most

The room was a comfortable size and modern in décor, all the while boasting

excellent dinner I retired to my

tion by encouraging them to make a real difference in

sweeping views of Chennai city – the tropical climate of the location was very

room to gather energy for an

communities we operate in. It is fantastic to see our

evident! I only had a few moments to rest and take in the unique view, time which

equally busy next day.

team members get behind all of our CSR activities TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.

with enthusiasm.”

COVETED HAVEN

SWISS TOUCH IN JEDDAH

MAJOR PIPELINE OF HOTELS

Hospitality development group, Swiss International, has announced that the KSA will be welcoming an extended

ver expanding its portfolio of hotels, Rotana

stay hotel under the name of Swiss International

Hotel Management Corporation has 14

The Residences in Jeddah, which is to represent the company’s third property in the country. The other two properties include the Swiss

properties in the pipeline that are due to open before the close of 2016. These are expected to add a total of 3,769 rooms to

International Park hotel in Baljurashi (Al Baha region) and

the company’s collection which currently contributes

Swiss Spirit Hotel & Suites – Turaif. Swiss International

13,875 rooms around the world.

has plans in the pipeline to extend its Saudi portfolio to 30 hotels over the next five years. Debuting in Egypt,

Bay Golf Resort & Spa

Starwood Hotels &

offers 166 guest rooms and

Dammam, will house a Swiss café, restaurant and lounge,

Resorts Worldwide has

suites, with breath taking

Grill Room, Moods Shisha Lounge, Eventives for meetings

launched the Westin brand,

views of the lush green

and events, an Inspirations gym and pool, and for the

with the opening of The

fairways, the azure Red Sea

frequent traveller, the Swiss Select Lounge.

Westin Soma Bay Golf

and rich desert landscape.

Resort & Spa.

The resort grounds also

The new property, to be operated by HDG from

Swiss International The Residences in Jeddah will also offer high-quality, extended stay accommodation with

The 14 properties in the pipeline include: Dalga Residences by Rotana, Istanbul, Turkey – opening Q1 of 2016 City Centre Rotana, Doha, Qatar – opening Q1 of 2016 Downtown Rotana, Manama, Bahrain – opening Q1 of 2016 Rosh Rayhaan by Rotana, Riyadh, Saudi Arabia – opening Q1 of 2016 Centro Shaheen, Jeddah, Saudi Arabia –

offer an outdoor pool and

either studio, one-, two- or three-bedroom apartments;

Hotel Company Soma Bay,

deck, and the chance to fit

suites and penthouses are available for mid to upscale

the year-round resort is

in a workout at the 24-hour

travellers.

situated at the highest point

Westin WORKOUT Fitness

of the Soma Bay peninsula

Studio. Guests also have

in Egypt’s Red Sea Riviera

access to Cascades Spa

and sits at the centre of the

& Thalasso, recognised

Centro Waha, Riyadh, Saudi Arabia – opening Q2 of 2016

18-hole championship golf

as the best spa in Egypt

Kinshasa Arjaan by Rotana, the Democratic Republic of the

course designed by

and one of the region’s

Congo – opening Q3 of 2016

Gary Player.

most expansive. Spanning

Capital Centre Rotana, Abu Dhabi, the UAE – opening Q3 of 2016

Located around 45

7,400m2, the spa features a

Centro Olaya, Riyadh, Saudi Arabia – opening Q3 of 2016

minutes from Hurghada

saltwater lap pool as well as

Erbil Arjaan by Rotana, Iraq – opening Q4 of 2016

Airport, the Westin Soma

65 treatment rooms.

Sulaymaniyah Rotana, Iraq – opening Q4 of 2016

Owned by Cascades

4 January 2016

opening Q1 of 2016 Centro Capital, Doha, Qatar – opening Q1 of 2016 Amman Rotana, Jordan – opening Q1 of 2016 Vazo Residences by Rotana, Istanbul, Turkey – opening Q2 of 2016

ttgmena.com

INTERVIEW

A REAL DIFFERENCE With a strong belief in the industry, chair, Tourism for Tomorrow Awards, World Travel & Tourism Council, Fiona Jeffery OBE speaks to Natalie Hami

CLICK TO READ THE FULL INTERVIEW TTG: How far has the industry come in

TTG: Despite the improved state of responsible

sustainability. Lastly creating awareness and

implementing sustainable practices? Could you also

tourism in 2015, how can certain practices become

educating employees, suppliers and customers

comment on the MENA region’s progress.

more wide spread across the industry, especially in

is also key. One of the best examples of how sustainable

the MENA region?

tourism can benefit a destination and its people

As more regions and countries develop their tourism industry, it produces significant impacts on natural

Today’s sustainable tourism is not just about

can be found in the MENA region and comes from

resources, consumption patterns, pollution and social

implementing sustainability, it is about taking

the Dana Biosphere Reserve in Jordan. The Feynan

systems. The travel and tourism sector keeps evolving

leadership to step up to secure a more sustainable way

Ecolodge, the first one of its kind in Jordan, from

and has progressed a long way in the past 20 years in

of doing business and by giving back to society and

the day it opened in 2005 aimed to support the local

terms of sustainability.

nature. Tourism needs ethical business leadership to

communities and wildlife of the bioreserve – and had

Many of the world’s biggest travel and tourism

ensure a sustainable future for not just the sector but

done it (and still is) by introducing international guests

companies have improved their carbon efficiency

to protect the community life as we know it across the

to the lifestyles and legacy of the Bedouin. The lodge is

by 20 per cent in the last 10 years and are on course

world. Many practices highlighted through the winners

run on 100 per cent sustainable power, and lighting the

to cut CO2 emissions by 50 per cent by 2035. The

and finalists from the Tourism for Tomorrow Awards

lodge by candles each night adds to the allure.

latest report by WTTC, Travel & Tourism 2015;

programme are not only scalable but also replicable

Connecting Global Climate Action shows the progress

in other parts of the world. Today’s businesses need

TTG: How did you get into the travel industry and

that has been made by the world’s leading airlines,

to learn from each other, exchange information on

what convinced you to stay?

airports, hotels, cruise lines, car rental companies and

good practice techniques and lessons learnt in the

technology companies in the last decade.

sustainable planning, development and management.

I got into the industry by pure accident as my original

It can be done regardless of the region you operate in,

intention was to be a doctor. Having changed direction

regions in the first decade of this century. Yet,

although obviously local conditions and customs need

and studied languages at Edinburgh University I

turbulent periods of events are affecting tourist

to be taken into account.

was looking for an international focus. I fell into the

MENA has been one of the fastest growing tourism

Looking at the MENA region, a great potential

world of international events and the World Travel

uncertainty over the future of tourism in the region.

for developing and implementing green practices

Market, and for 26 years I loved it and nurtured it

At the same time, many countries and companies

exists. These include for example incorporation of

with a range of great teams. I believe in this industry

continue to expand their businesses and increasingly

solar (photovoltaic) power into buildings, research

because I believe passionately in that it can make a

more are becoming aware of the importance of

into reverse osmosis desalination technology,

real difference.

sustainability.

establishment of green building codes, scientific

movement to many destinations and creating

People across the industry and across the world

monitoring of coastal development, and other

are generally very committed, and entrepreneurial

includes some of the most extreme environments in

initiatives which help to more efficiently manage

people want to be successful and do the right thing.

the entire world, the deserts and marine ecosystems,

scarce water resources in this region. Sustainable

However, it does take leadership and example and

where managing scarce water resources, desalination,

tourism is also about people, hence strengthening

through initiatives such as World Responsible Tourism

summer temperatures reaching to over 50 degrees

cooperation, international and regional, focusing

Day and Tourism for Tomorrow hopefully we are able

Celcius and coastal developments present very

on capacity building of local populations rather

to provide that source of inspiration, education and

specific challenges. Incorporation of sustainable

than merely establishing rules and regulations, is

real engagement that helps improve our industry, our

tourism practices is key to facing those challenges.

also a crucial part of progress towards long term

planet and the lives of those it touches.

What’s unique about the MENA region is that it

January 2016

ttgmena.com

GROUP NEWS

NEWS FROM TTG’S SISTER PUBLICATIONS AROUND THE WORLD TTG MENA

to CEO, QIA, HE Sheikh Abdulla Bin

TTG UK & IRELAND

TTG NORDIC

aimed at attracting more Asians keen

Mohammed Bin

operating arm, is testa-

on exotic European

Saud Al-Thani, the

ment to the enduring

experiences. An initial

deal generates the

power of high street

50 packages will

scale needed to drive

retailing in travel. And

be offered on Visit

the next phase of

yet, third-party travel

Finland’s website as

growth in their real

agents have always felt

part of the Stopover

estate and hospitality

threatened when op-

Finland initiative,

investments.

erators like Kuoni and

targeting people from

Virgin Holidays have

Japan, South Korea,

aviation sector of

launched their own

China and Hong Kong

Major news for the

the MENA region, the

In the same week that TTG

high street outlets.

The Nordic countries’

who are flying via

hospitality industry of late

fifth Arab Aviation

Media announced a new

Virgin Holidays grew

tourist boards are coming

Helsinki.

has been the signing of a

and Media Summit

initiative that will recognise

to 111 high street stores

up with innovative ways

deal between AccorHotels

(AAMS) has concluded

30 of the best high street

before announcing that

to attract more visitors.

by its growing

and the Qatar Investment

with speakers in

stores in the UK and Ireland

it is no longer to sell

Perhaps inspired by

portfolio of Asia

Authority (QIA), Kingdom

agreement about the

(TTG’s Top 50 Travel Agen-

through travel agents.

a successful scheme

flights, is preparing

Holding Company (KHC) of

optimistic outlook

cies List), we also broke the

Kuoni now has 35 of its

in Iceland that gives

for growth in its long-

Saudi Arabia and Oxford

of the Middle East’s

exclusive news story that

own stores and insists

transatlantic travellers

haul traffic from 2016

Properties, an Ontario

aviation and tourism

Caribbean hotelier Sandals

its retail network does

the chance for an

and is looking for 100

Municipal Employees

industry, despite the

Resorts is to open its first

not detract from agent

exploratory stopover,

pilots and 300 cabin

Retirement System

potential impact from

high street store in the

business, but some

Visit Finland is launching

crew as part of the

(OMERS) company, for

existing and emerging

world, here in the UK.

agents are still

stopover packages for

biggest recruitment

the acquisition of FRHI

challenges.

suspicious.

Asians. Together with

drive in its history.

Looking to the

That Sandals sees the po-

Holdings (FRHI), the parent

tential of a high street pres-

of Fairmont, Raffles, and Swissôtel. According

Natalie Hami, editor

ence, where it can sell holi-

TTG RUSSIA

impacts during the

TTG CZECH REPUBLIC

year: the stagnation

days through its own tour

Finnair, bolstered

Finnish agency Matka-

Pippa Jacks, editor

Vekka, it has come up with bundled services

TTG ITALIA

Howard Jarvis, editor

some changes to the procedures for

of economic growth,

international gateway

obtaining visas, with

plans to abolish the

to the Czech Republic,

new arrangements

agency fees by almost

among its reasons.

for the Visa Waiver

all Russian airlines,

Stable cash flows

Programme. This

the bankruptcy

and a very strong

news has definitely

of Transaero, the

financial profile which

affected our readers.

closure of key

is expected to be

tourist destinations

resilient to the impact

market, the initiative

(Turkey and Egypt),

of the construction

launched by some

the volatility of

of a new runway also

travel agencies in

Turning to the

According to the tourism

exchange rates and

Czech Airlines reported

contributed to the

Undeniably, the Paris

Brescia, now followed

industry analysts, the

the prolonging of

operating profits of $15

upgrade.

attacks have had an effect

by the region of

current difficult situation

economic sanctions.

million for the first nine

on the travel industry, with

Liguria, to request

As for the aviation

Czech tour

months of 2015, its first

operators say that

its link to terrorist acts

the state of crisis in

travel will continually

industry, 10 months

operation profit in more

Christmas vacations

that shook the world, the

the tourism sector

reduce to another 30 per

of this year recorded

than a decade.

to exotic destinations

new security procedures

has caused a stir.

cent in 2016 compared to

a decline of almost 14

have been almost sold

adopted by the EU and with

the stats of the current

per cent in passenger

Moody’s upgraded

out in early December,

the start of the Passenger

has also been at the

year – in the case that

traffic in international

the rating of Ceský

with Egypt, Cape

Name Record (PNR) and

centre of the news

Turkey and Egypt remain

flights, while an

Aeroholding to A2 from

Verde Islands and the

the partial revision of

of the new recruiting

banned destinations. While

increase on domestic

A3, citing the fact that

UAE remaining the

Schengen, which actually

campaign of Uvet for

domestic tourism has a

routes reached 15.5

Ceský Aeroholding is

only destinations still

leads to new border

the project Personal

growth potential of about

per cent.

the owner of the Václav

available.

controls.

Travel Specialist.

of Russia’s outbound

Havel Airport, the sole

20 per cent. Russia's travel industry faced several negative

In early December,

Maria Shankina, editor in chief

airport serving the city of Prague and the main

6 January 2016

The retail trade

The effects are also

Naďa Rybárová, editor ttgmena.com

being felt overseas, since the US has decided to make

Rita Pucci, editor

NEWS

JEWEL OF A SHOW rganised by

NATURAL PARTNERSHIP Bolstering tourism relations between Qatar and Turkey, Retaj Hotels & Hospitality has celebrated the opening of its first franchise and its second hotel in Turkey.

ISLAND CONNECTIONS

The DJWE is also

Qatar Tourism

offering free, on the spot,

Authority

gem assessment provided

(QTA), Qatar will soon

by the International

be welcoming Doha’s

Gemological Institute, the

Jewellery and Watches

DJWE’s laboratory and

Exhibition (DJWE) from

education partner, for

February 23-27 at the

visitors. Head of exhibitions,

Abu Dhabi Ports has re-

vessel to visit Sir Bani Yas

and Convention Centre

QTA, Hamad Al Abdan

cently begun welcoming

Island. Seaborne Sojourn,

(DECC).

said: “DJWE is an

cruise liners at Sir Bani Yas

a 450-passenger capacity

admirable example of

Island, the Arabian Gulf’s

vessel owned by Carnival

its inception, the DJWE

Qatari success, and after

first cruise beach stopover

Corporation, also recently

in Abu Dhabi.

docked at the Island.

new Doha Exhibition

For the first time since will feature jewellery and

the significant year we’ve

features 88 guest rooms. Each room has a bathtub Jacuzzi

watches workshops for

had for business events,

and shower directly connected to the hot thermal spring

enthusiasts and designers

I am delighted that the

ral islands in the UAE, Sir

veloping the Sir Bani Yas

water for guests to benefit from the curative effects of this

to learn from experts on

industry will kick off 2016

Bani Yas features three

Island cruise stopover, to

natural water source.

creating their own pieces.

with one of the world’s

luxury Anantara resorts

be opened in late 2016.

leading jewellery and

along with a wide range of

Cruise passengers visiting

watch exhibitions."

activities.

these days can enjoy tem-

The Retaj Thermal Hotel & SPA is located in Yalova and

The opening ceremony, which took place in Yalova city

In addition, a number of

One of the largest natu-

Abu Dhabi Ports is de-

in Turkey, was attended by vice chairman and managing

educational seminars will

director, Retaj Group, Mohamad Ben Johar Al-Mohammad;

be delivered on jewellery

acting CEO and chief finance officer, Retaj Hotels and

and watches throughout

exhibitors to sell directly

finest small ships in the

by Tourism Development

Hospitality, Medhat Nouby and board member, Retaj Group,

the week.

to the public.

world owned by Noble Cal-

and Investment Company

edonia, was the first cruise

(TDIC) for their arrival.

The DJWE permits

Amer Al Jabri, among others.

8 January 2016

ttgmena.com

Island Sky, one of the

porary facilities established

DESTINATION KUWAIT

WEALTH OF POSSIBILITY With its tourism industry steadily moving forward in the development and refinement of its product, Kuwait is anticipating great success with various strategies and initiatives in place for the new year to lure all types of travellers. Tatiana Tsierkezou investigates

10 January 2016

ttgmena.com

DESTINATION KUWAIT orld-renowned for being a hub for business,

sions and enhancements on shopping centres, including

with oil, gas, construction and investment

The Avenues and 360 Mall, are also in the pipeline as well

representing the main pillars of this destina-

as several new projects in the coming years.

tion’s strong and fruitful economy, Kuwait is

“The country is turning out to be a main shopping desti-

slowly but surely working on its tourism industry, sculpting

nation in the region,” she explained. “With the governmen-

and moulding it to better cater to the needs of its visitors,

tal five-year development plan, which includes tourism

whether they be regional or international. “Kuwait has a lot to offer travellers and GCC residents: its lifestyle, shopping facilities, sports events, culture, tradition and heritage are truly different. This is what makes Kuwait so unique and attractive,” enthused general manager, Ibis Salmiya Kuwait, Bruno Debray to TTG. Predominantly embracing high frequencies of business travellers, the country’s tourism industry is more than equipped to cater to the needs of those visiting for both corporate and leisure purposes; so with the arrival of a new year, various business strategies have been adopted

Kuwait has a lot to offer travellers and GCC residents: its lifestyle, shopping facilities, sports events, culture, tradition and heritage are truly different.

in order to transform this industry into one that will hugely

for the new year was revenue manager, Al Manshar Ro-

ment in Kuwait. Our main feeder markets will continue to be the GCC countries such as Saudi Arabia and the UAE.” Zaidan also predicted that Kuwait will remain a big business-targeted area with various new projects related to oil and gas, such as the Clean Fuel Project and the New Refinery Project, in the pipeline. Also anticipating great tourism industry success was Mourad of The Regency Hotel, Kuwait who commented to

TTG: “Kuwait’s tourism is expected to expand throughout the coming five years if it extends its local festivals, works more with the international media and develops new con-

and positively impact its economy. Speaking exclusively to TTG about its business approach

support, we expect to see an increase in the leisure seg-

cepts of entertainment for international travellers, not have noticed an increase of leisure guests from other GCC

only for the GCC’s needs. I believe the government is con-

countries such as Qatar and Bahrain,” he told TTG.

sidering these points and is working on making this happen

Finally, the last to speak of a 2016 game plan was mar-

by embarking on international road shows and building a

than ever that hoteliers arm themselves with partners and

keting and communications manager, The Regency Hotel,

new and spacious airport to host more travellers with the

tools that will position them to increase bookings and

Kuwait, Ahmed Mourad.

very latest technologies.”

tana, Mariana Zaidan: “I think that it is more important

enhance occupancy.

“Facing the reality, Kuwait is not yet a tourism country,

“For us, we will keep working on e-commerce, while

so we are targeting first the business travellers and then

The country's tourism players have expressed opti-

social media plays the biggest role when it comes to pro-

the leisure travellers from the GCC. The main focus is on

mism and great potential for the destination. Kuwait’s

moting our hotel facilities and promotions for all guests in

European business travellers, mainly Italians, and we have

ever-growing tourism industry is on its way to greater

order to encourage them to visit Al Manshar Rotana.”

made a big change to our guests’ nationalities analysis list

heights, with plans set to benefit both the

Zaidan further explained that Al Manshar Rotana will

by adding a big ratio of Italian guests to it. We are also fo-

country, and business and leisure trav-

continue to forge new partnerships and build relationships

cusing on other European countries such as England and

ellers paying a visit.

with important online booking engines including

France as well as the East Asia region which is interested

booking.com and expedia.com so as to broaden its reach

in conducting business with our region.”

and exposure. With its eye keenly on the tourism game, throughout

He continued: “Our strategy for 2016 is to enhance our approach to the different kinds of targets and work more

2016 Ibis Salmiya Kuwait will be focusing its energy on

with private and corporate sectors to host their confer-

further enhancing the customer experience with various

ences, meetings and their guests, allowing them to experi-

projects and initiatives.

ence the meaning of ‘luxury’ in every detail.”

“Ibis as a brand is very much focusing on digital in order

With exciting developments in the pipeline for the

to improve the check-in and check-out procedure,” Debray

high-end hotel, Mourad exclusively shared with TTG that

commented to TTG.

throughout 2016 the property will be constructing

“More emphasis will be put on providing mobile apps and digital tools that will help and assist the guest to book a hotel room, a restaurant or a service online, or to formulate any special request.” Adding to this, Debray exclusively explained to TTG that

Kuwait’s biggest pillarless exhibition hall, boasting all of the required facilities for events and exhibitions. “Adding to this, the year 2016 will be an exciting and important one for The Regency as we embark on another significant development; the creation of a shopping dis-

the hotel will be concentrating on enhancing its web con-

trict and food court concept in our biggest car park area

tent with more photos and videos to further entice guests,

which will connect to our convention centre,” he said.

while also working to improve its social media and web presence in order to gain heightened levels of visibility. Moreover, Ibis Salmiya Kuwait’s general manager told

TTG that the property will be capitalising on its loyalty

This brand new facility, expected to reach completion in mid-2017, will be home to a variety of shopping and restaurant outlets as well ‘his and her’ spa facilities and an additional car parking area for an extra 600 cars.

programme, Le Club. “[This is] a very rewarding programme, extremely gener-

PEERING INTO THE FUTURE

ous and packed with soft benefits,” he said. Meanwhile, Mövenpick Hotel Kuwait has its heart set on short and medium term intraregional travel. “[We will be particularly honing in on] GCC families on

And as tourism stakeholders work to boost their reach

short breaks or visiting relatives on a long term basis, who

across the region by means of enhancing facilities, strate-

create a definite potential for Kuwait to position itself as

gies and initiatives, TTG sought to uncover the forecast

one of the leading leisure destinations in the GCC,” said

for Kuwait’s travel and tourism industry over the coming

general manager, Mövenpick Hotel Kuwait, Hassan

five years.

Hassanein. “Our main leisure market is Kuwaiti guests as the hotel

Expressing great optimism, Zaidan of Al Manshar Rotana noted that shopping tourism is expected to flourish

makes them feel as if they have already travelled to sev-

in the coming years, based on the world-class shopping

eral destinations, as well as guests from Saudi Arabia. We

and entertainment which is already available, while extenJanuary 2016

ttgmena.com

DESTINATION KUWAIT

STRENGTHENING BONDS oosting tourism relations between Kuwait and the Czech Republic, VFS Global has launched a brand new Visa Application Centre for the Embassy of the Czech Republic in Kuwait. Those applying for visas to the Czech Republic can now visit the VFS Global centre to submit their visa applications in a centrallylocated office, which is situated on the first floor of the Albanwan Building on Ali Al-Salem Street in the Al-Qiblah area (opposite Kuwait

tempting destination for Kuwaiti visitors.

Central Bank).

Specifically, medical and spa facilities in the

Enthusing on the news was Am-

EYE ON THE PRIZE Exclusively speaking to TTG, cluster general manager, Kuwait Marriott Hotels, Marriott International, George Aoun shares the company’s vision for its Kuwait properties

Czech Republic have been treating Kuwaiti

bassador of the Czech Republic

clients to high quality standards over many

to the State of Kuwait, HE Martin

years. We are pleased to register an in-

Vítek: “Czech Republic has been a

creasing demand from Kuwaiti citizens.”

GAME CHANGER Having inaugurated the Crowne Plaza Kuwait Al Thuraya City, area general manager – Kuwait, InterContinental Hotels Group, Ramy Haykal spoke about Kuwait’s newest addition.

TTG: With 2016 now here, what are

allow us to increase our market share

your plans?

year over year.

Our main focus in 2016 will be to promote

offers as well as partnerships, we aim to

the Residence Inn by Marriott Kuwait City

double our leisure business in 2016.

Through our creative and innovative

as the perfect place for long-stay guests. The property offers a choice of onebedroom studios and two-bedroom suites,

and what demands do they have? Kuwait attracts business and leisure trav-

very different from a typical hotel room,

ellers all year round. The country is under-

as the property extends the feeling of a

going a massive development, especially

comfortable home-away-from-home.

the infrastructure that is why the number

Furthermore, we would like to focus

of business travellers in the country is

on increasing our leisure business at the

increasing dramatically year over year. Marriott hotels in Kuwait enjoy a promi-

by Marriott Kuwait City, especially since

nent location in the heart of Kuwait City in

both properties are connected to two of

close proximity to key locations, including

the most prestigious shopping centres in

Kuwait International Airport, business

Kuwait: Salhia shopping mall and

districts and the biggest shopping malls.

Arraya mall.

Therefore, we have a good share of both

has recently launched a new concept

The hotel comprises of the 560m2 Al Jawhara Ballroom which is equipped for up to 500 guests or delegates as well as Kuwait’s first hotel auditorium, featuring state-of-the-art and fitness centre. “Coupled with our own restaurant, ‘Silk’, guests are able to take advantage of all the restaurants of the adjoining Holiday Inn Kuwait Al Thuraya City.”

WHAT TO DO & SEE

business and leisure segments. What we have noticed in recent years

called ‘Meetings Imagined’. This is a first-

with regards to the requirements of busi-

of-its kind concept that reinvents how

ness travellers, is that they have their

meetings are planned, making them more

eyes set on technologies. Most travellers

social, visual and purposeful. Our main

now look for hotels that offer free WiFi

focus in 2016 will be to promote this con-

with high speed and mobile check-in ser-

cept within the local market.

vices; and Marriott’s mobile app offers just that, as it allows guests to check-in

TTG: Who are you looking to attract

after 16:00 the day before their arrival

throughout 2016?

and also sends them an automatic notification when their room is ready.

With regards to business segments, we

lobby and provides an inspiring sense of arrival.”

additions as Al Thuraya also offers our guests a share of all the eight other tempting

ing area and a dining area. Clearly, this is

On another note, Marriott International

architectural developments encapsulated by a 50m high glass atrium that towers over the

acoustics and audio visual equipment. Other facilities include the Aquatonic Spa and a health

TTG: Why do travellers visit Kuwait

each with a fully-equipped kitchen, a seat-

JW Marriott Kuwait City and Courtyard

“Featuring 140 oversized rooms and 71 luxurious suites, the hotel introduces new

The implementation of new technolo-

are targeting business travellers from all

gies at Marriott hotels in Kuwait has ena-

over the world. Our strong online pres-

bled us to gain a competitive advantage

ence and attractive business packages

over our competitors.

12 January 2016

According to revenue manager, Al Manshar Rotana, Mariana Zaidan: “Kuwait has plenty of beautiful places on offer from shopping malls to recreation to sightseeing locations and museums.”

WHAT TO SEE:

WHAT TO DO:

Kuwait Towers: An urban monument that symbolises Kuwait’s progressive and economic renaissance.

The Avenues: The largest shopping centre in Kuwait.

Grand Mosque: The largest and the official mosque of the country of Kuwait. Scientific Center: This serves as a centre for environmental education of the gulf region.

ttgmena.com

Al Kout Beach: Perfect for yachting Souq Al Mubarakiya: An old Kuwaiti market that sells a variety of traditional clothes, accessories, kitchenware plus more.

UPDATE OMAN

REFINED TECHNIQUE

“Moreover visitors from Arab countries are on the increase, be it GCC nationals or expats, and Oman is the perfect weekend away or short break for whoever prefers a more sedate holiday than the more popular Dubai.”

Oman is deemed a scenic country with heritage treasures. As Oman’s tourism stakeholders tap into new markets, general manager, Millennium Resort Mussanah, Maurice de Rooij explained to TTG how the property has benefited with a 10 per cent rise in guests over last year to date, from January to November this year.

Known for its tactical approach to its tourism sector, Oman of late has seen keen interest from a range of major hotel companies, looking to boost the destination’s hotel room count and its status. Natalie Hami reports

“During the same period, the number of visitors from Western Europe increased by over 20 per cent from our main international source markets. Numbers from within the GCC, including Oman, continue to be impressive, experiencing a steady growth in the same period.” He added: “Oman’s drive to grow the sector has allowed us to seize a number of opportunities to further expand our destination.” Oman’s decision to further boost its tourism was also praised by general manager, Salalah

rom its lush landscape, all

Golden Group of Companies (GGC)

the way to the imposing and

and Taameer Investment SOAC

grand Al Hajar mountains,

(Taameer) recently partnered

Oman has always been

with Rotana for a brand new hotel

START SPREADING THE NEWS

Rotana Resort, Hossam Kamal who told TTG: “The Sultanate of Oman is abundantly blessed with resources for tourism to be viable therefore, the decision to boost tourism will translate to added

able to skilfully maintain a low-key

chain to debut in Muscat, Sohar

Thus, as Oman’s tourism bodies

revenue for the Sultanate, creation of jobs through

approach to its tourism sector.

and Salalah in Oman, while Dusit

begin to spread the news of the

the Omanisation concept, further development of

Tourism stakeholders carefully

International has announced a brand

hidden gem that is Oman, its

infrastructure including air travel, roads and the

select how to develop and evolve

new project; the upscale dusitD2

hospitality sector takes up the baton

establishment of a range of lodging facilities.”

its tourism product, all the while

Palm Mall Muscat, scheduled to

to ensure that it’s also evolving with

highlighting the destination’s

open its doors in 2017.

the destination’s Ministry of Tourism.

Kamal added that he believes tourism generally has a trickle-down effect, meaning the sector has

Director, Hud Hud Travels, Eric

General manager, City Seasons

Walters also noted that the number

Muscat, Christian Palacin elaborated

away from hydrocarbon receipts,

of properties is on the increase.

on the destination’s current tourism

neighbouring GCC countries as well as focusing on

Oman’s tourism bodies have

“There are various hotel projects

status to TTG.

driving charter business from Europe following the

turned their eyes on broadening

underway and I struggle to keep up

“The tourism boost that the

the destination’s visitor base, by

to be honest. There are a few hotels

country is experiencing currently

focusing further on the GCC and

going up in and around Salalah

will usher in a wave of travellers

European markets.

including a new Alila which broke

warmth and authenticity. In a bid to diversify its economy

the potential to benefit everyone. Salalah Rotana Resort will also be targeting the

region’s growing popularity amongst visitors from Germany, Austria and Switzerland. Meanwhile, director of communications, Shangri-

from different destinations, mainly

La's Barr Al Jissah Resort & Spa, Rebecca Platt

ground a few months ago. Then

tourists from Europe, as Oman

also conveyed positive sentiments at the prospect

recently presented a series of

there are the Muscat hotels such as

is deemed a scenic country with

of growth of the destination’s tourism product.

events in key destinations, aimed

Kempinski which is being built but

heritage treasures, an untouched

“With the opening of new markets to Oman, this

at highlighting the Sultanate’s

behind schedule.”

geography where visitors can

will increase worldwide destination exposure and

experience an exotic holiday as

awareness that can only grow tourism, and this is

The Oman Ministry of Tourism

wide range of tourism attractions

Oman has always been a

and rich cultural offerings, thus

destination that has focused more

much as a cultural and active one in

significant for the growth of the hospitality industry

increasing the influx of tourists from

on a discreet charm, however,

a high level of comfort and excellent

in Oman.”

destinations such as Saudi Arabia,

Walters pointed out that five-star

service delivery.”

Kuwait and the UAE.

hotels can be found anywhere and

He added that despite the fact

Director of sales and marketing, Six Senses Zighy Bay, Jad Frem on a similar note added that the

may not be the best way

that the Ministry of Tourism has

announcements from tourism stakeholders bring

completion of certain hotel projects

forward for the destination. “They

announced the addition of 1,500

a new spirit to the destination, stimulating more

such as the opening of Dunes by

are not going to help distinguish

hotel rooms in 2015, demand will

demand from fresh market segments.

Al Nahda along with the prospect

Oman as a destination but instead

certainly surpass this as the country

of further openings by major

make it more like other places.”

has seen a resurgence of European

Looking to an even more fruitful future, Oman

tourism besides visitors from

continues to enthral visitors from across

neighbouring countries.

the globe.

Recent months have also seen the

companies, Rotana and Dusit. Omani investment companies

Its tourism stakeholders, however beg to differ.

14 January 2016

ttgmena.com

UPDATE OMAN

LONG-TERM COMMITMENT

NEWS IN BRIEF Director of sales and marketing, Al Nahda Resort and Spa, Patrick Hydar Adan exclusively told TTG that following the official opening of Dunes by Al Nahda, Al Nahda Hotels and Resorts is also in the process of looking at new projects. “Some are to build, others to take over but presently the most exciting for us is The Jungle Doha - Al Nahda Hotels and Resorts goes International - as well our new catering division which we have very successfully

CLICK TO READ THE FULL INTERVIEW

launched and we should have new institutional clients on board very soon.” INTERCONTINENTAL MUSCAT HAS TEAMED UP WITH COMPANIES THAT OFFER INSPIRING EXPERIENCES FOR GUESTS OF ALL TYPES. THE PROPERTY’S PR AND COMMUNICATIONS MANAGER, BAIDHA AL SIKAITI TOLD TTG: “OUR EXPERIENCES INCLUDE OUTDOOR ACTIVITIES IN THE SEA AND ON LAND, GREAT DINING EXPERIENCES, LEISURE EXCURSIONS AND MUCH MORE.” MEANWHILE, AL SIKAITI COMMENTED ON HOW RECENT ANNOUNCEMENTS REGARDING EFFORTS TO BOLSTER TOURISM WILL ALSO HAVE A POSITIVE EFFECT ON THE PROPERTY. "THE RECENT ANNOUNCEMENTS TO BOOST TOURISM WILL ASSIST US IN WOOING GUESTS FROM OTHER COUNTRIES WHO MAY NOT HAVE OTHERWISE KNOWN MUCH ABOUT OMAN."

TARGETING LEISURE General manager, Al Bustan Palace, a Ritz-Carlton Hotel, Katrin Herz spoke exclusively to TTG about how the property will be attracting more visitors. “Leisure travellers will see more of us on social media, as we start a new year with an increased focus on social influencers. Our

Director General of tourism promotion, Oman Ministry of Tourism, Salim Adey Al Mamari speaks exclusively to Natalie Hami on the future of the tourism industry in Oman

media plan will include media visits from selected global influencers.” The hotel will be focusing on the German markets along with other European countries where travellers are looking for warm and sunny winter getaways.

TTG: Tell us about your strategy for

The construction of facilities under

the new year. What tourism segments

distinguished and widely sought-after

will you be focusing on and why?

hotel brands such as Westin, St. Regis, W and Ritz-Carlton are currently underway

A WORTHY ADDITION

We have always been committed to

and are set to open their doors in the

ooking to draw in

just four kilometres away

carte menu for dinner, while

developing strategic promotional

next few years. In addition, developments

travellers from across

from Muscat International

Qureshi Bab-Al-Hind serves

campaigns that effectively showcase

under the iconic and globally renowned

the globe, The Hor-

Airport and 20km away

specialty north Indian cui-

the wide range of attractions that Oman

hospitality brands Kempinski, Louis

muz Grand Hotel, Muscat

from the centre of the

sine. In addition, guests can

has to offer. As we actively participate in

Vuitton and Fairmont will also be

has become the latest ad-

capital city.

enjoy The Hub, a lobby level

roadshows and notable travel exhibitions

completed within the same timeframe.

dition to Carlson Rezidor’s

across the region, we will throw the

The Muscat Reserve and Saraya Bandar

Quorvus Collection.

spotlight on key trends and the increasing

Jissah Resort feature state-of-the-art

influx of tourists we have been receiving

facilities that will provide guests with

The property, that fea-

lounge serving tea, coffee,

tures 231 guest rooms, also

drinks and patisserie from

includes a host of dining

the in-house bakery or head

most desirable areas, the

options. Straits offers in-

down to The Vault to listen to top-ranking DJs at week-

Located in one of Oman’s

throughout the year. For 2016, we will be

high-end luxury services as they enjoy

Hormuz Grand is close to

ternational all-day dining

directing our efforts towards cultivating

the country’s rich cultural traditions

the major government and

with buffet style service

ends. The hotel will soon

more awareness for luxury travel. This

and natural beauty. The completion

academic institutions, the

at breakfast and lunch fol-

add its third restaurant

is in line with the increasing investment

of these projects will provide Oman’s

shopping and golf areas,

lowed by an outstanding à la

serving seafood specialties.

that the Sultanate’s hospitality sector has

luxury tourism portfolio with a strong

recently been receiving. As a result, we

competitive advantage.

plan to capitalise on some of the major

Cluster general manager, Park Inn by Radisson Muscat and Park Inn by Radisson Hotel & Residence Duqm, Rabih Zein

Muscat airport is also currently in

luxury hotel openings that are scheduled

the process of expanding and upon

for completion during 2016 and 2017.

completion it will be able to accommodate 12 million passengers. The management is

TTG: What tourism projects are

also implementing a strategic blueprint in

currently underway in Oman?

preparation for future expansion projects which can be implemented to allow the

The Sultanate is actively working to

airport to accommodate up to 48 million

enhance its hospitality sector according

passengers. This will have a tremendous

to the best international standards.

impact on tourism in Oman.

16 January 2016

Being an international mid-scale hotel, we believe differentiation will occur through our service standards. Meeting and exceeding the guests’ expectations is the only way to ensure customer loyalty. In addition to this is the warm traditional Arabian hospitality from our employees to the guests making them feel that Oman is their second home from home.

ttgmena.com

MUSCAT

RELISH THE SENSATION OF CLIFFTOP LUXURY The dazzling Crowne PlazaÂ® Muscat hotel looks out across the turquoise waters of the Gulf of Oman from a lush clifftop in fashionable Qurum Heights. For reservations or further information please email: reservations.cpmuscat@ihg.com

968-24-660660

ibar

SPOTLIGHT SINGAPORE

EXHILARATING DISCOVERIES

exciting destination, and we trust that

travellers include leisure, with a focus

this will attract more visitors to the

on family travel, and MICE business.

country in the years ahead,” remarked

“Singapore is an ideal holiday destina-

director of sales and marketing, The

tion for families because there is truly

Patina, Capitol Singapore, Sereena Su-

something for everyone within the

paat to TTG.

compact, accessible and safe city,”

Much satisfaction from within the

added Abdul Salam. “Family entertain-

city’s hospitality industry was aimed

ment at Sentosa Island, including Uni-

towards the STB for its efforts to reach

versal Studios Singapore and Marine

out to current and new incoming mar-

Life Park at Resorts World Sentosa

kets while portraying a refreshed, modern and varied tourism industry.

Long dismissed as little more than a stopover connecting east and west, Singapore has reinvented itself as one of the world's most booming destinations, as Mario Hajiloizis discovers

“SG50 has seen a lot of great marketing efforts by the STB, which definitely gave us more international coverage as a destination and sparked ongoing interest globally. We are certain that these efforts will continue to keep Singapore as one of the region’s top tourist destinations,” commented director of marketing communications, Grand Hyatt Singapore, Indrani Bit

ften referred to as the ‘Garden City’, Singapore combines skyscrapers and subways

to TTG.

of a modern, affluent city with a medley of Chinese, Malay and Indian influences and a tropical climate, with tasty food, fun shopping and a vibrant night-life scene. Once a small fishing village, 2015 had marked a milestone year for Singapore as the cosmopolitan city, which celebrated its 50 year Golden Jubilee celebration.

CULTURAL CONNECTION Greatly revered as a must visit destination among many travellers, area

Singapore’s competitive spirit continues to be a testament to its reputation as a key tourism hub.

Commenting on what relevance this landmark has on the country’s tourism industry,

director, STB - Middle East and Africa,

general manager, Mandarin Oriental Singapore, Christian Hassing, told TTG: “Celebrating

Mohamed Firhan Abdul Salam, stated

Singapore’s Golden Jubilee and its remarkable vision and foresight will allow it to consistently

to TTG why the city has not only been

will keep the entire family on high

remain ahead with its fast-evolving developments, continuously sharpening its relevance on

a popular choice among MENA travel-

adrenalin. Evergreen attractions like

the global map to attract international visitors. In addition, Singapore’s competitive spirit and

lers for the 2015 celebrations but that

Singapore Zoo, Night Safari and River

structured economy, world-class infrastructure, educational and medical competence, as well

it has consistently been among their

Safari, as well as the iconic Gardens by

as extremely safe environment continues to be a testament to its reputation as a

top holiday destinations for many

the Bay, will appeal to nature and wild-

key tourism hub.”

years. “Around 15 per cent of Singa-

life lovers.”

To celebrate Singapore’s 50 anniversary, Singapore Tourism Board (STB) launched a

pore's population is Muslim, hence

STB is also increasing its efforts to

successful $20 million SG50 global campaign which boosted tourist visits from neighbouring

Muslim travellers feel welcome in the

grow MICE business and short-term

countries including Malaysia, Indonesia, China, India, Philippines, Japan, South Korea and Viet-

city,” he said. “Singapore comes out on

educational trips to Singapore from

nam. “The campaign presented tourists with attractive airfares, hotel stays, retail and dining

top for the non- Organisation of Islamic

MENA. The availability of unique meet-

experiences which leveraged on the international attention and highlighted Singapore as a

Cooperation destinations in the Mas-

ing spaces and a vibrant ecosystem of

tourist destination,” explained director of sales and marketing, Shangri-La Hotel, Singapore,

terCard-CrescentRating Global Muslim

the MICE industry make organising an

Christopher Kang to TTG.

Travel Index 2015.”

event in Singapore a seamless

Halal food that is certified by the

“SG50 has been a brilliant campaign for the nation,” added CEO, Hotel Fort Canning, Oh

experience.

Chee Eng to TTG. “Hotel Fort Canning partook in the revelry with a year-long calendar of

Islamic Religious Council of Singa-

events and promotions, such as rooms, F&B, and wedding packages revolving around the

pore is widely available in restaurants

The year 2015 marked a milestone

number 50.”

throughout the city, while finding

for Singapore, and with 2016 contin-

mosques for worship is also easy, with

uing on from the positivity generated

such as the Asian Civilisations Museum, as well as the opening of the National Gallery Singa-

more than 70 all over the island.

through its travel and tourism indus-

pore, which timed its transformation process to be completed during 2015. “As a result, col-

Activities that are high on the

Many local attractions were refreshed and rejuvenated as part of the SG50 celebrations,

lectively, there are more things to see and do in Singapore, making it a more interesting and

20 January 2016

agenda for STB to attract more MENA

ttgmena.com

try, there may well be even more to celebrate this year.

AWARENESS MOROCCO & TUNISIA

VIBRANT STYLE

CONFIDENT APPROACH

According to a spokesperson at Mandarin Oriental Marrakech, the newly opened property welcomed 82 per cent leisure guests and 18 per cent group travellers in its time open in 2015. For 2016, the property is planning to increase the share of group travellers to 34 per cent, and a corresponding 66 per cent from the leisure sector. Key overseas markets for the property, which consist of 54 private villas ranging from 280-440m2, seven suites and two Infinity Pool Suites, includes mainly the European market with 70 per cent (made up 20 per cent by the UK,

Two destinations with a history of charming travellers, Morocco and Tunisia are established in their unique luxury offering. Panayiotis Markides reports

18 per cent by France, 14 per cent by Germany and eight per cent by Switzerland). Other key areas are the North American market with eight per cent. Furthermore, the hotel is gearing up to open its second restaurant – a gourmet restaurant with Asian influences which is scheduled for the first quarter of 2016.

AHEAD OF THE CROWD

POSITIVE OUTLOOK In the wake of a dramatic year for Tunisia, chief

General manager, Four Seasons Hotel Casablanca, Olivier Thomas informs TTG about the recently observed trends and developments in Morocco TTG: What trends have

sales and marketing officer for Warwick Interna-

Four Seasons Hotel

tional Hotels, Jean-Marie

“Sparkling pools, spa treat-

Pébrel explained to TTG

ments, generous meeting

how Tunisia retains a posi-

facilities and beachside

tive outlook and how Hôtel

luxuries enhance the guest

Alhambra Thalasso is at-

experience. The hotel is

tracting new markets.

conveniently near all the

you observed in travellers

Casablanca stands out for

coming to Morocco? How

its strategic location in the

erty caters to business

are you capitalising on these

middle of such a busy urban

and leisure travellers with

trends?

metropolis, being only 10

He noted that the prop-

best attractions in Yasmine Hammamet area.” He added that the UK,

its blend of traditional

France and Germany are

minutes from the city centre

for a getaway weekend will love the resort-like feel

Moorish style with the

major feeder markets, as

We are experiencing continued

and other business areas. This

of the hotel and its leisure offerings even though

best in modern amenities.

is Russia and the CIS.

growth of inbound travellers

is definitely advantageous for

Casablanca is historically a business destination.

to Morocco and Casablanca,

our guests who can enjoy the

Our location is absolutely our key selling point; no

representing the third most

resort providing a luxurious

other hotel in Casablanca offers an oceanfront

popular destination among

retreat, with incomparable

setting just minutes away from the vibrant city

visitors, which creates a

views of the Atlantic while

centre with all of the services and facilities one would

significant opportunity

also benefiting from our

expect to find at a resort.

for Four Seasons Hotel

flexible event space to host

Casablanca especially in view

memorable events.

of its centralised location and a full complement of leisure

TTG: What travel segments

and business services.

are you targeting and how

Casablanca is positioning itself as a regional hub for

ELEGANT INTRODUCTION Fairmont Hotels & Resorts and Abu Dhabi-based private

TTG: Tell us a little about Morocco’s upcoming

real estate investment company, Eagle Hills, recently

tourism developments and how they will enhance

announced the development of a new luxury property in

the destination’s tourism offering.

Morocco: Fairmont La Marina Rabat-Salé. The 200-room hotel, set to open in 2019, will be located

does your property cater

After the success of the [2010 Vision] programme,

in La Marina Morocco, a coastal mixed-use development

flawlessly to these?

the Moroccan government adopted the 2020

strategically located between Rabat and the ancient city

Vision, which aims to place Morocco among the top

of Salé.

multinationals in Africa and Europe, and with $3.4 billion

We are catering primarily

20 destinations worldwide and exceed 16 million

in development programmes

to business travellers but

visitors. The plan includes the development of

rooms and approximately 90 Fairmont branded residences,

to be completed by 2020, the

leisure is a segment that we

new investments and projects, as well as stronger

as well as ample meeting space and a range of restaurants

city is aiming to become the

would like to develop further.

positioning of regions with high tourism offerings

including an all-day dining concept, lobby lounge and bar,

‘Dubai’ of the region.

Families and those escaping

based on specific experiences.

specialty restaurant and pool bar and grill.

22 January 2016

ttgmena.com

Luxury accommodations will include 200 Fairmont guest

ANALYSIS RELIGIOUS TRAVEL

The mosque of Umm Haram or Hala Sultan Tekke, overlooking the Salt Lake in Larnaca, is also a noteworthy attraction. Moreover, the CTO has sponsored an

SACRED ISLAND

array of important exhibitions islandwide

include the Monastery of Kykkos, the

focusing on the promotion of the unique

largest on the island, with its icon

religious heritage of the island covering

of the Virgin Mary whose painting

themes such as ‘Cyprus and Italy at the

was traditionally attributed to Agios

time of Byzantium’ and ‘Saint Lazarus

Loukas (St. Luke) the Evangelist;

and Cyprus’.

the Machairas Monastery, housing

Lastly, the CTO has so far also

the miraculous icon of Panagia of

organised two international conferences

Machairas and the Hermitage of Saint

on religious tourism under the auspices

Neofytos in Paphos, containing some

of the UNWTO.

of the finest Byzantine frescoes from the 12th to the 15th centuries.

TTG: Please share a list of popular

The mosque of Umm Haram or Hala Sultan Tekke, overlooking

religious attractions.

the Salt Lake in Larnaca, is also

Brimming with religious sites, Cyprus is a not-tobe-missed destination for the religious traveller. Director of tourism, strategy department, Cyprus Tourism Organisation, Michalis Metaxas speaks with Panayiotis Markides about what the island offers this segment

Despite limited geographical area,

a noteworthy attraction, since it

Cyprus is exceptionally rich in religious

is considered as one of the most

sites and monuments, offering an

sacred Muslim shrines and is visited

infinite number of options for visitors.

by thousands of pilgrims every year.

The flagship of Cyprus’ most popular

Originally the grave of Umm Haram

religious attractions is undoubtedly the

– wife of Ouvadas Ibn-as Samiz, a

10 Byzantine churches concentrated

general of Moavias who was the

in the Troodos mountain range, dating

leader of the first Arabic invasion of

back from the 11 to the 17 centuries,

the island in 649 BC – it was built at

which have been declared by UNESCO

the place of her death and was later turned into a mosque.

TTG: How are you promoting your

on further developing and promoting this

as monuments belonging to the World

destination to religious travellers of

sector.

Cultural Heritage Sites list:

all faiths?

Other important religious sites

TTG: What are your main feeder

CTO has produced a number of specialised print and audiovisual materials

1. Agios Ioannis Lampadistis Church,

Cyprus is a small country with a long

in various languages, including a

history that goes back 10,000 years.

comprehensive guide of 20 religious routes

2. Agios Nikolaos tis Stegis,

Religious tourism is a niche market.

Many different civilisations have left their

in Cyprus covering the most important

In the promotion of religious tourism

influence on the island transforming

religious sites and places of worship

3. Archangelos Michail Church,

the main interest is not in numbers

Cyprus into a large open air museum.

islandwide, a publication covering the

but in the quality of the tourist flow

Here one can visit prehistoric settlements,

visit of His Holiness Pope Benedict XV to

4. Metamorfosis tou Sotiros Church,

that a destination attracts and the

classical Greek temples, Roman theatres

Cyprus [in 2010]; a film recording the rich

impact on Cyprus as a destination.

and villas, early Christian Basilicas,

Byzantine heritage of Cyprus; and various

5. Panagia Asinou Church,

The main feeder/target markets

Byzantine churches and monasteries,

audio guide tours which can be used by

for this sector are Greek-Orthodox

Crusader castles, Gothic cathedrals,

individual travellers.

6. Panagia Podithou Church,

countries, namely Greece, Russia and

Ukraine as well as other European

Venetian fortifications, mosques and

Furthermore, CTO participates in

markets for this sector?

Kalopanagiotis village Kakopetria village Pedoulas village Palaichori village Nikitari village Galata village

British colonial-style buildings. Therefore,

specialised international tourism fairs

7. Panagia tou Araka Church,

countries such as Germany, Italy and

as a historic centre of different faiths and

and seminars, and organises special

France, which display a high degree

cultures, Cyprus is the ideal starting point

promotional events as well as religious

8. Panagia tou Moutoulla Church,

of cultural ‘curiosity’ as well as a

for religious discourse. Cyprus Tourism

tourism educational trips for journalists,

great appreciation with regard to the

Organisation (CTO), acknowledging the

church representatives and tour

9. Stavros tou Agiasmati Church,

cultural aspect of Cyprus’ multiple

great importance of religious tourism in

operators specialising in religious tourism

religious sites, rituals, music and

Cyprus, has placed particular emphasis

programmes.

10. Timios Stavros Church, Pelendri January 2016

ttgmena.com

Lagoudera village Moutoullas village Platanistasa village

so forth.

FOCUS ON MICE

SHAPING AN EXPERIENCE

CEO, IMEX Group, Carina Bauer

Exploring the upcoming trends of the MICE industry via a number of key global industry players, Natalie Hami discovers what’s new on the scene

Managing director, TKS Exhibition Services (organisers of ITE & MICE), K.S. Tong

General manager, Prague Convention Bureau, Roman Muška

TTG: What are the latest trends in the meetings

TTG: For this year’s exhibition what types of

TTG: What makes Prague an ideal place for meetings

industry and how is IMEX also setting and keeping

themes will be covered?

and incentives?

The next ITE & MICE Hong Kong will again focus on

First of all it is the location, in the heart of Europe. The

Notable trends include the sharing economy which is

in-depth travel, which is particularly related to affluent

Vaclav Havel Airport Prague is directly connected with

predicted to grow from a value of $15 billion in 2013

and themed travels, as well as FIT. Themes that will be

more than 120 destinations and operates more than

to $335 billion in 2025 (according to PwC). At IMEX in

covered this year include driving tours, eco and sports

50 airlines which makes Prague very well accessible.

Frankfurt we’re set to explore how this will impact the

tourism, wellness, overseas weddings and honey-

Prague is a very compact city; it takes only 25 minutes

way people travel and do business in a high level panel

moons, cruise holidays and travel photography.

to get from the airport to the city centre, where all the

up with these trends?

discussion during the show and through an education track running throughout the show.

The survey on public visitors drew over 5,000 re-

major tourist attractions are within walking distance.

plies, and found that 65 per cent of the respondents

Besides that, Prague has one of the most efficient

chose two or more travel themes; 81 per cent prefer

public transportation systems in Europe, which we are

porated into the strategy of major organisations such

FIT, five per cent private tours, and 14 per cent pre-

happy to propose complimentary for association con-

as Coca-Cola, Starbucks and British Airways. Consum-

fer package tours; while 65 per cent had two to four

gresses of over 500 delegates. Prague has a very high

ers appreciate the freedom to shape their experience of

overnight leisure trips and 15 per cent had five trips or

standard of convention facilities and excellent hotel in-

a brand or an event to their own requirements.