TTG MENA - March issue by TTG MENA

MARCH 2015

Spotlight HONG KONG The destination diversifies, reaching out to families

Focus On EGYPT Unveiling a brand new tourism campaign

VIBRANT FUSION

ISSUE 280

Destination ABU DHABI Embracing culture, the emirate is boosting its attractions

On Location SWITZERLAND A classic form of luxury draws the visitor

A swirl of intense colour permeates the industry, uniting the tourism world and encouraging its evolution

READ ONLINE

Middle East & North Africa

CONTENTS

TALKING BUSINESS

> YOUR GUIDE 04

NEWS

INTERVIEW

DESTINATION ABU DHABI

irst and foremost we’d like to welcome our readers to our very first print issue of the year, following our

journey into the realms of the digital, allowing our dedicated clientele the chance to im-

22 24

UPDATE TURKEY

merse themselves in the exciting possibilities that come with a fully interactive publication. The subject is certainly an apt one as this

ON LOCATION

SWITZERLAND

year’s ITB Berlin is expected to reflect the incredible growth of travel technology, with

SPOTLIGHT HONG KONG

it having emerged as one of the largest and

FOCUS ON EGYPT

suppliers and buyers have grabbed a copy of

rapidly-growing segments of the exhibition. Beyond that, I’m of course hoping that both

AWARENESS INCENTIVES

A LETTER FROM...

TTG MENA from the stands at ITB Berlin or MITT Moscow, and are leafing through it to gain insight on a number of key destinations including Abu Dhabi, Turkey, Switzerland,

ANALYSIS MCE TECHNOLOGY

Hong Kong and Egypt, as well as taking their time to enjoy the world of Incentives. And in our special digital edition; MCE Technology.

PICTURE PERFECT

2 March 2015

Wishing you a productive show, whichever you may be attending!

ttgmena.com

Natalie Hami Senior Media Reporter

NEWS

CORPORATE REALISING A SEGMENT GROWTH BOLD VISION expansion in Oman, Qatar,

Following the signing of a management agreement with

Saudi Arabia and Egypt.

Meraas Holding, Jumeirah Group has announced the first

As a matter of fact, two

deal for its new contemporary lifestyle hotel brand, Venu.

hotels are currently under construction in Riyadh and Jeddah,” he said. He also noted that following guest feedback they are currently working on a plan to renovate five floors at Gloria Hotel including ith an expecta-

its executive suites and

tion to see fur-

lounge during the summer

ther growth in

of this year. Farid further

Opening our first lifestyle Venu hotel is a significant milestone for the Jumeirah Group.

particular segments, area

explained that they are ex-

general manager, Gloria

pecting to see a growth in

Hotels and Resorts, Freddy

the corporate segment by

Jumeirah Group is to operate the Venu Bluewaters Is-

Farid exclusively spoke to

the end of the year which

land Hotel together with adjoining serviced residences, to

TTG about the company’s

would continue throughout

be operated under the Venu Living brand, with the Venu

plans for expansion in the

this year.

properties expected to open in 2017, offering close to 300

region. “We are currently work-

“After the EXPO 2020 host announcement we

hotel rooms and 119 serviced apartments. President and CEO, Jumeirah Group, Gerald Lawless

ing on opening our proper-

have noticed increased in-

commented: “Opening our first lifestyle Venu hotel is a sig-

ties in Abu Dhabi and Shar-

terest in Dubai as a destina-

nificant milestone for the Jumeirah Group and an exciting

jah and focusing on our

tion,” he concluded.

achievement towards our goals for expansion.”

4 March 2015

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EXHIBITION CALENDAR

2015

MARCH 4 - 8 ITB Berlin, Berlin, Germany www.itb-berlin.de • MARCH 13 -16 Hospitality 360, Singapore www.hospitality360.com.sg/ • MARCH 17 Condé Nast Traveller Luxury Travel Fair, Moscow, Russia www.cntfair.com/ MARCH 18 - 21 MITT 2015, Moscow, Russia www.mitt.ru/en-GB • MARCH 23 - 25 17th Edition Hospitality Expansion Saudi Arabia, Jeddah and Riyadh, the KSA www.kingdomhotelexpansion.com/ • MAY 3 - 5 The Hotel Show Saudi Arabia 2015, Jeddah, the KSA www.thehotelshowsaudiarabia.com/ • • •

TTG MENA will be available at these shows ttgmena luxury will be available at these shows

NEWS

TOUCH OF GREEN “We are continuously strength-

Mövenpick Hotel & Resort

LOCAL INTERACTION Director of sales and

German, Italian, French and

marketing, Crowne Plaza

the UK market.”

Muscat, Zaid Mashini ex-

Referring to Omanisa-

clusively revealed to TTG

tion, Crowne Plaza Muscat

which segments the prop-

is focusing on those who

erty will be targeting and

have just graduated, as

how it is working towards

there are qualified hospital-

Omanisation.

ity schools.

Yanbu, the KSA, has demon-

ening our environmental efforts

strated its dedication to creating

and policies to provide not just

a better environment through the

a vacation with intimate natural

continued strengthening of its

experiences, but also contribute to

Greenery Project.

preserving our ecosystem,” com-

The hotel’s 51,500m² of land

mented general manager, Möven-

now plays host to over 20 species

pick Hotel & Resort Yanbu, Khaled

of plants, all of which form part of

Habbab.

an effort to create a green envi-

The hotel received the Green

ronment along the Red Sea coast,

Globe certification in 2013 and

to help maintain the geological

2014 for the implementation of

stability of the area.

environmental policies.

The hotel is a mix of the business and leisure market. “The hotel is a mix of

Mashini also noted that

the business and leisure

Omanisation supports

market. Business is mostly

guest satisfaction espe-

coming from the GCC and

cially for those coming to

Middle East in general. Re-

interact with Omani people.

garding leisure, the hotel

As a result, local staff are

sees an impact from the

at the front desk.

EYEING NEW MARKETS

amada Hotel & Suites Ajman and Ramada Beach Hotel Ajman are planning to participate at ITB Berlin this month, in a bid to tap into new source markets. Set to exhibit together as part of the Ajman Tourism Development Department (ATDD) stand, the properties will be represented by cluster general manager, Iftikhar Hamdani, who will be looking to promote both the hotels, as well as the emirate as an emerging tourist destination in the Middle East. “We are eyeing new partnerships through our participation at ITB Berlin,” commented Hamdani. “Germans are in the top ten of our nationality mix and we will also maximise the opportunity to tap into other markets such as Eastern Europe and Central Asia.” March 2015

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NEWS

NEWS FLASH

HOTEL CHECK

by Marianne Shokry

CROWNE PLAZA DOHA – THE BUSINESS PARK

COMPLETE EXPERIENCE Pullman Hotels and Resorts, an upscale hotel brand, has opened at Jumeirah Lakes Towers, with a hotel and residences, Pullman Dubai Jumeirah Lakes Towers.

n entering the hotel, I

for after my tiring journey. My

Brazilian-themed Rodizio

was highly impressed

room was incredibly comfort-

restaurant, an eclectic outlet

The property boasts 354 rooms, including 162 superior

by the focus on

able, emitting a home-away-

specialising in steak. The res-

rooms, 39 deluxe rooms, 69 executive and deluxe execu-

from-home feel. It was easy

taurant emanated a friendly

tive rooms and eight rooms for differently-abled guests.

erty – it was impeccable. The

to be immersed in the modern

Latin American atmosphere.

In addition, it features suites and serviced apartments to

lengths that reception went to

décor that permeated the ho-

A property that satisfies

go that extra step to make me

tel, which was complemented

the needs of all its guests, its

feel at home was something

by Arabic heritage. I immedi-

exceptional location (near

bedroom and two three-bedroom suites, all of which pro-

that I had yet to experience

ately felt at home in the prop-

the City Centre and to Hamad

vide guests with access to the Executive Lounge on the

before this.

erty and also in Doha.

International Airport), makes

16th floor. There are a total of 58 serviced apartments in

Crowne Plaza Doha – The

the property comprising of one-, two- and three-bedroom units.

service provided at the prop-

Waiting for me in my room

Feeling hungry after a full

cater to long-term guests. Suite configurations include 10 one-bedroom, six two-

was a refreshing beverage –

day of business meetings, I

Business Park an ideal option

something that I was thankful

later indulged myself at the

for all business travellers.

The hotel offers 11 meeting rooms, complete with stateof-the-art technical facilities, as well as the Fit & Spa by

TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.

6 March 2015

Gulf Air recently increased its Bahrain-Larnaca frequency to six weekly services. These comprise of three direct weekly flights from Larnaca to Bahrain operating on Tuesdays, Thursdays and Saturdays, and three weekly connections via Kuwait (originating from Bahrain) on Wednesdays, Fridays and Sundays.

Pullman and a rooftop pool, complete will pool bar.

ibar

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NEWS

AN ELITE RENOVATION CULTURAL PROSPERITY Sharjah Commerce

Council Member and

Sharjah winning the

& Tourism

Ruler of Sharjah,

title of Arab Tourism

Development

HH Sheikh Sultan

Capital for 2015. The event was

SEIZING OPPORTUNITIES

lite Seef Residence & Hotel, Bahrain recently announced the completion of the first phase of its rooms renovation. The overhaul extends across the guest rooms and hotel’s facilities, covering the room’s furniture, replacing appliances, installing

Eyeing future opportunities, Rixos Hotels has

a new lighting system, adding artwork/decorations

Authority (SCTDA)

bin Mohammed Al

revealed that it is planning to more than dou-

and even bathroom fixtures, besides enhancing the

recently held the fifth

Qasimi at Al Qasba

also attended by

ble its portfolio of hotels and resorts, grow-

guest corridors. High speed WiFi is also now available

edition of the Sharjah

External Façade. The

chairman, SCTDA,

ing from 27 to 60, across 20 destinations by

throughout the property.

Light Festival.

festival coincided

HE Mohamed Ali Al

2020, with a particular focus on the UAE.

with the official

Noman and a number

announcement of

of top dignitaries.

The festival was opened by Supreme

SUPPORTING THE ARTS Supported by the Ministry of Culture, Arts and Heritage, Wyndham

through the visual arts. Commenting on the hotel’s

Commenting on this was CEO, Rixos Hotels,

sive gym for ladies only, plus a new high-end salon. A

Bugra Berberoglu: “By 2020 we intend to

revamp of its F&B offering is also in progress, with the

have injected a lot of investments into the

launch of new theme nights, room service menus and

UAE, adding to our presence in this part of the

new chefs joining the Elite family.

world and seizing the opportunities presented

“This total revitalisation of Elite Seef Residence &

by its steady growth in tourism and other

Hotel re-affirms our position as one of the most desir-

sectors.

able venues in Bahrain,” said chief operations officer,

He added: “We enjoyed very favourable oc-

Grand Regency Doha is hosting Al

participation, cluster general man-

Asmakh International Symposium

ager, Wyndham Grand Regency

cupancy rates at Rixos The Palm in 2014 and

of Arts 2015, on March 3.

Doha and Ramada Encore Doha,

a great first year for Rixos Bab Al Bahr, which

Ayman Lotfy said: "We have been

we opened in February 2014. We plan to lever-

year, the 2015 event will bring

supporting this event for the past

age this success with further developments

together more than 50 local and

two years. [The hotel] is known to

across the country and are very excited by

international artists to express

project the strong relationship be-

some of the potential opportunities out there.”

their creativity by capturing Qatar

tween the arts and luxury."

Already in its third consecutive

In addition, the hotel is planning to open an exclu-

8 March 2015

Elite Hospitality Group, Sarosh Aibara.

STREAMLINING THE INDUSTRY now been established for

In an effort to streamline

committees for vital sec-

communication and in-

tors including hotels, retail,

the luxury sector and

crease knowledge sharing

and travel trade that will

the mid-market sector.

between vital sectors of

meet on a quarterly basis

Dubai’s tourism industry

to discuss the status of the

a general assembly for

to achieve its Tourism Vi-

sectors as well as growth

each sector will be held,

sion for 2020, Dubai’s

opportunities. The objective

where the committee will

Department of Tourism

of these committees is to

update their peers on the

and Commerce Market-

encourage faster decision

outcomes of the quarterly

ing (DTCM) successfully

making and explore reac-

meetings; and on an an-

introduced its first series of

tions to market changes.

nual basis, representatives

stakeholder engagement committees. DTCM has created stakeholder engagement

ttgmena.com

Following the continuous

On a biannual basis,

from each sector will meet

development of Dubai’s

at a CEO summit, resulting

mid-market hotel sector,

in engagement across the

separate committees have

tourism economy.

NEWS

QUINTUPLE WIN

LEADING THE PACK

elebrating success, Lux* Resorts & Hotels, recently scooped five TripAdvisor accolades spanning five categories in the Travelers’ Choice Awards.

With hotels and resorts across the

Four of LUX* Resorts & Hotels’ resorts in Mauritius

world each boasting their very own

made it into the Top 25 Hotels in Africa. These include LUX* Belle Mare; LUX* Le Morne; LUX*

nomenclature for their selection of guest rooms and suites, roomsXML.

also succeeded in four other categories in the Tripadvi-

NEW CLASS, NEW EXPERIENCE

sor 2015 Travelers’ Choice Awards. This included: Top

Ever-striving to perfect the pas-

class lounge, Shanyrak, at Astana

which now displays the room names

25 Hotels in Asia; Top 10 Hotels for Best Service in the

senger experience, Air Astana has

International Airport as well as

exactly as each hotel has titled them.

Maldives; Top 10 Best Luxury Hotels in the Maldives; and

unveiled its brand new Economy

access to the carrier’s dedicated

Top 10 Hotels in the Maldives.

Sleeper class, which is now available

business class lounges in London,

simplify the process for travel agents

on its Astana-London and Astana-

Frankfurt and Paris.

and guests looking to book a room,

Grand Gaube; and Tamassa. Adding to this, the company’s LUX* Maldives property

Adding to this, travellers booking

Frankfurt networks.

com has invested thousands of dollars to streamline its product and incorporate a new feature into its offering

This new feature is expected to

avoiding confusion when post-booking

the innovative Economy Sleeper

customers call up a hotel to double

personal space and enhanced

class are granted 30kg of luggage

check a booking.

comfort, Economy Sleeper offers a

allowance; priority check-in, boarding

guaranteed row of three economy

and disembarkation; pre-assigned

com, Prakash Bang commented: “At

class seats, which upon request

seating; a business class amenity

roomsXML.com, innovation is the key

can be transformed into the ideal

kit; a fully changeable and refund-

differentiator. That’s what keeps us

sleeping space with a mattress layer

able ticket; and Nomad Club points

leading the pack. To date we have

and a duvet and pillow set.

benefits.

introduced nine specific features that

Granting passengers more

Added Economy Sleeper class

The Kazakh carrier will also be

benefits include access to Air

introducing Economy Sleeper on its

Astana’s dedicated business

Astana-Paris network as of March 29.

10 March 2015

ttgmena.com

Managing director, roomsXML.

were industry firsts – and many of them still are.”

NEWS

HONING IN ON INTUITIVE SERVICE angham Hospitality Group has announced plans to further develop its high-end product with the unveiling of a brand new upscale global hotel brand – Cordis Hotels & Resorts. The first property is to open in Hong Kong in May this year, to be followed by eight properties spanning seven cities over the next few years, including five hotels in China and one in Bali, Indonesia.

HIGHLIGHTING HERITAGE Aiming to help preserve

With a dedicated stand,

the traditions of the Gulf

QTA was able to show-

region, Qatar Tourism Au-

case its local arts, as chief

thority (QTA) represented

marketing and promotions

the State of Qatar in the

officer, QTA, Rashed Al

fifth edition of the Gulf

Qurese commented: “QTA

Heritage Village Festival in

participated in the Gulf’s

Kuwait.

Fifth Heritage Festival as

The authority was joined

Taking its name from the Latin 'Cordis', meaning heart, Cordis Hotels & Resorts is described as a new generation of curated hotels devoted to the well-being and needs of guests. The brand is set to take a more holistic approach, honing in on intuitive service, connectivity, sophistication and a sense of community.

ibar

part of its endeavour to

at the annual event by the

promote Qatar as a world

Ministry of Culture, Arts,

tourism destination with

and Heritage, Qatar Mu-

deep cultural roots.”

seums Authority and the

According to Al Qurese,

Supreme Committee for

QTA’s participation at the

Delivery and Legacy 2022.

event sought to stress the

Held in Sheikh Sabah Al Ah-

importance of formulating

mad Cultural and Heritage

a unified tourism strategy

Village, the festival aims

for the GCC, as well as the

to highlight some of the

cooperation among GCC

strong customs that thread

countries in tourism-related

the region together.

activities.

ENLIVENING THE SENSES Bali’s luxury hotel portfolio welcomed a new property last month with the opening of The Ritz-Carlton, Bali on February 2, 2015. Set amidst the cliff tops and beaches of Sawangan, Nusa Dua in southern Bali, the locally-inspired hotel features 313 hotel rooms, 180-degree unobstructed views of the Indian Ocean and a 70m high glass elevator providing guests with access to the beach. Hoping to attract affluent business and leisure travellers from around the world, the property offers a spa, a private club level, six restaurants and lounges, a dedicated kids' club, an oceanfront wedding chapel and meeting facilities for up to 200 guests. The Ritz-Carlton, Bali is located 30 minutes from Ngurah Rai International Airport and is in close proximity to the Jimbaran Bay, Pecatu and Uluwatu area, as well as cultural sites including Jatiluwih and Ubud.

March 2015

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NEWS

EXCLUSIVE REPRESENTATION

AGGRESSIVE KEY TO SUCCESS EXPANSION

BlueBay Group has recently revealed that it is

irector of sales and mar-

aiming to set up a strong presence in the MENA

keting, Ramada Muscat,

market, with upcoming openings in Istanbul

Allwyn Noronha enlight-

(Turkey), Ras Al Khaimah, Abu Dhabi, Sharjah

professional with 20 years

ships in the pipeline, new

of experience in the Middle

and exciting itineraries in

East, will be engaged

2015 and, more importantly,

ened TTG on the hotel’s key

and Fujairah (UAE), Sharm El Sheikh (Egypt) and

primarily in promoting

sailing out of Abu Dhabi in

markets that are essential to its

Marrakech (Morocco) under BlueBay Group’s

cruise holidays to Middle

2016/17, we are confident of

success.

brands: Blue Diamond, BlueBay Hotels & Resorts

Eastern clientele with the

taking Celebrity Cruises to

support of its travel trade

the next level,” said Durai.

bouring GCC market will always

Regional director, Royal

be a key focus for the property

undertaking a unique project in Marsa Alam,

partners, and aims to make

Noronha noted that the neigh-

and BelleVue Hotels & Resorts. Additionally, the group revealed it is

a mark on the cruise sector

Caribbean International,

and with the major rail project

Egypt. The result will reportedly be the largest

in the Middle East.

Celebrity Cruises, Azamara

that is due to commence this

resort in the world once completed, boasting

“We are extremely

Club Cruises – EMEA, Helen

year, it is expected to bring in a

100 boutique hotel establishments, with the first

excited to announce our

Beck said: “In line with our

lot of new corporate companies

phase of the project set to begin in 2018.

Travel Matrix, a newly-

newly established company.

global strategy of identifying

to Oman.

formed Dubai-based cruise

Our focus is on familiarising

key markets that really have

organiser, has revealed

cruising as the most

a great fit with our award-

also a huge demand mainly from

that it has been appointed

preferred vacation choice

winning cruise line, Celebrity

the Italian and the German mar-

the sole Middle East

for our guests. I would

Cruises, I’m pleased to be

kets,” she added.

representative for Celebrity

like to express our thanks

starting this new chapter

She further remarked that

Cruises.

to Celebrity Cruises for

for Celebrity in the region

the tourism sector in Oman has

The company, formed by

giving us the opportunity

with Lakshmi Durai and her

grown into a main ingredient in

CEO, Travel Matrix, Lakshmi

to represent them in the

newly-formed company,

the Sultanate’s drive toward eco-

Durai, a cruise industry

Middle East. With more

Travel Matrix.”

nomic diversification.

12 March 2015

“In the leisure markets there is

ibar

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INTERVIEW

DYNAMIC PERFORMANCE With its most recent addition to the MENA region being Meliá Doha, CEO, Meliá Hotels International, Gabriel Escarrer Jaume spoke to Natalie Hami about plans to further grow the company

TTG: What is Meliá's strategic plan and how has it helped to drive business? Our strategic plan for 2012-2014 has been well accomplished. Its most outstanding achievements have been in terms of international expansion – with over 100 new hotels signed within the plan, most of them out of our mother country, Spain; in terms of customer relationships and commercial strength, with a growth of 25 per cent year-after-year in our direct channel [the website], sales; and of course, in the evolution of our business model, traditionally based on a strong owned portfolio, towards a management-focused hotel company (in fact, 84 per cent of the rooms incorporated since 2012 are under management contracts). This strategic plan, as well as the financial plan, have made our balance stronger and have allowed us to keep growing throughout the euro crisis, starting a real corporate transformation to make Meliá – born almost 60 years ago – one of the leading hotel management companies worldwide. TTG: Tell us a bit about Meliá Hotels International's latest news and what it depicts? Our most recent announcements show the dynamism of urban brands such as Innside by Meliá, which has grown from eight hotels, to 36 hotels now, in the main cities around the

owned business, despite now being international

dated markets where our brands are well known

world. This also includes the ME brand, with the opening of

and listed in the stock market: this dual charac-

and already have a competitive advantage, such

ME London, ME Ibiza, ME Mallorca and ME Miami, and the

ter has boosted a higher professionalism and

as the Caribbean and the European capital cities.

coming opening of the most expected hotel in the GCC: the

competitiveness in our group, whilst keeping our

On the other hand, we are clearly committed to

ME Dubai, designed by Zaha Hadid and developed by Omni-

strong family values and a true commitment to

grow in the most dynamic ‘new’ markets, such as

yat, which will set a new landmark for urban hospitality in the

our partners – the hotel owners. Our shareholders

the GCC countries, the Asia-Pacific area and the

Middle East.

take advantage of our management strength, our

US, which used to be a difficult country for foreign

impeccable track record in the industry and our

brands – and where we shall open two stunning

ability to create shared value.

hotels this year, the ME Miami and the Meliá Costa

TTG: You recently inaugurated Meliá Doha. Why did you choose to expand into Qatar? Why with this brand?

On the other hand, our main competitive strengths are our hotel brands, which are power-

Hollywood. Within the MENA region we are fully committed

Meliá hotels is our most historical brand, and the most inter-

ful, differentiated and catered to the diverse cus-

to growth in the GCC countries, and we are sure

national, with over 100 hotels in four different continents.

tomer profiles and expectations: amongst these

that our service philosophy and our management

This brand reflects all our values and our ‘passion for ser-

brands, I’d like to highlight that some of them,

excellence will perfectly suit the demanding stand-

vice’, one of our main features, and we believe that Qatar is a

such as Meliá hotels or ME by Meliá hotels, are

ards of Arab customers; within this context, the

perfect market to host such a hotel, amongst so many inter-

incredibly suitable for the Qatar market, and I’m

opening next year of the jaw-dropping ME Dubai

national brands with a different background, attributes and

sure they will bring some ‘freshness’ and Mediter-

hotel will help us to boost our brand awareness.

values. The hotel’s location and facilities are also excellent,

ranean style to the country’s hotel supply.

and now it is up to us to be able to make a difference in such a competitive hospitality market.

TTG: What advice would you give those aspiring TTG: What further expansion plans do you

to enter the hospitality industry?

have, both within the MENA region, as well TTG: Qatar’s hospitality landscape also comprises home-

as globally?

First of all, this is a matter of passion: it is not worth trying it if you don’t feel that passion or thrill, be-

grown brands. How will you retain a competitive edge? On the corporate side, Meliá Hotels International is a family-

Globally, we have a dual expansion focus: on the

cause otherwise, it can be a very hard business to

one hand, we’ll keep growing in those consoli-

which you need to devote your whole existence.

14 March 2015

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DESTINATION ABU DHABI

ARTISTIC COMPOSITION Long-celebrated as a cultural hub of the UAE, Abu Dhabi has plans in place to continue to lay claim to this name. Natalie Hami reports

istinct in its quintessentially emirati

the world’s largest concentration of premier

the opening of the Louvre and the Guggenheim

offering, one could easily say that

cultural institutions as it progresses plans for

museum, commenting: “These two key projects

Abu Dhabi has chosen its projects

the Jean Nouvel designed Louvre Abu Dhabi

will undoubtedly push the numbers and not only in-

carefully and wisely, drawing from

(2015), the Norman Foster designed Sheikh

crease the tourism, which will reflect directly on ho-

its singular culture and simply enhancing this

Zayed National Museum (2016) and the much

tels, but will also open a new segment of travellers

in some cases. Abu Dhabi has set in motion a

vaunted Frank Gehry-designed Guggenheim

that are specifically interested in such attractions.

series of projects expected to create a domino

Abu Dhabi (2017).”

Additionally, there is the expansion of Abu Dhabi

effect in a number of its tourism segments, in-

The emirate’s official tourism body, Abu

International Airport which will foster the growth in

cluding leisure and MICE, as well as making its

Dhabi Tourism & Culture Authority (TCA Abu

the hospitality industry through increased numbers

mark on the hospitality sector.

Dhabi), has played a key role in the bid to

of visitors.”

drive visitors to the emirate and grant them

Still in its first year of operations, general man-

tures, Luc Delcomminette, Abu Dhabi is home

an authentic experience, with one way being

ager, Royal Rose Abu Dhabi, Gianni Malerba echoed

to a thriving arts scene and is the hub of Ara-

the launch of its Abu Dhabi Ambassadors Pro-

this sentiment: “The upcoming projects in Abu

bian culture and heritage.

gramme. This is considered a major aspect of

Dhabi will definitely create new demand from all

TCA Abu Dhabi’s Emiratisation strategy, play-

over the world, which will positively impact the ho-

has become a must-do for cultural and travel

ing a pivotal role in realising the Authority’s

tel’s occupancy and average rate.”

aficionados interested in exploring the Middle

vision of improving the emirate’s visitor experi-

Meanwhile, director of sales, The Ritz Carlton

East in a safe and progressive yet authentic

ence through increased interaction with locals.

Abu Dhabi, Grand Canal, Arnaud Giacometti ex-

According to vice president, Arabian Adven-

“Made up of over 200 islands, Abu Dhabi

pressed to TTG how it has already benefited from

environment.” Operations manager, Al Badeyah Eyes Tourism, Jailene Cruz similarly commented on the

an increased number of tourists due to its promi-

DOUBTLESS ATTRACTION

nent location; right next to Sheikh Zayed Grand

emirate’s long-admired historic and cultural

Mosque, however, is indeed looking forward to the

draw: “Culture, history and adventure sur-

new openings on Saadiyat Island.

rounds the emirate. Most of the ancient forts

These upcoming cultural attractions and initia-

Furthermore, director of sales and marketing,

and historical places have been listed as official

tives will truly pave the way to creating an en-

Yas Viceroy Abu Dhabi, Ibrahim Korkut pointed out

UNESCO World Heritage Sites.”

hanced leisure offering, enabling the emirate’s

his belief that Abu Dhabi is still maturing in terms

hotels to reap the benefits of this.

of its product and its draw for the international

Remarking on the emirate’s upcoming plans, Delcomminette told TTG: “Over the coming years, Abu Dhabi will be home to one of

General manager, Park Rotana and Park Arjaan by Rotana, Francisco Giles referenced

16 March 2015

ttgmena.com

traveller. “We believe Abu Dhabi will mature especially in

DESTINATION ABU DHABI the international market year-by-year. Be it

“Our Khor Al Maqta area is also popular

in new destinations including Amsterdam,” said director, promotions and overseas offices, TCA Abu Dhabi, Mubarak Al Nuaimi.

cultural, leisure or retail, all of these differ-

with incentives. The recent launch of a

ent aspects and major projects will mutually

free evening water taxi service across and

benefit each organisation.”

around the Creek, in addition to a week-

recently concluded the Jeddah International Travel & Tourism Exhi-

end service linking the area to the Eastern

bition and beyond, IFT Serbia Travel Exhibition.

And indeed, as the emirate’s leisure offering steadily gains new heights, Abu Dhabi’s

Mangroves Promenade, is adding to this

MICE segment, and more specifically its in-

district’s proposition,” he further expressed

centives sector, attains even more appeal.

to TTG.

Therefore, as Abu Dhabi takes to the road to promote the destination, the hospitality industry jumps aboard with its own support. Group marketing manager, Danat Hotels & Resorts – a division of National Corporation for Tourism and Hotels, Rima Rawass told

According to director, Abu Dhabi Conven-

TTG: “We are going to participate in more trade shows and road

tion Bureau, Mubarak Al Shamisi, the developments in attractions will certainly support

And not forgetting its regional commitment, the tourism body

BREAKING BOUNDARIES

shows with TCA Abu Dhabi in 2015 to explore new additional mar-

the emirate’s incentives segment.

kets such as France, Singapore and Australia.”

“Incentive organisers are always look-

Despite this being its first year in operation, Malerba noted that

ing for new and exciting destinations – Abu

As this culturally and experience-rich emir-

Royal Rose Abu Dhabi has a keen focus on certain markets such as

Dhabi fits the bill – with many new resorts,

ate continues to develop its various tourism

the European, the GCC, Russian and Chinese.

hotels, activities in addition to attractions

strengths, it comes as no surprise that it has

due on line.”

begun to aim high in terms of visitor num-

tions such as Europe, Asia and the CIS countries for both exhibi-

He added: “Yas Island is certainly one

“We have signed in with TCA Abu Dhabi for different key destina-

bers, as announced recently by TCA Abu

tions and roadshows,” said Malerba, adding that the property will

because of the breadth of its offering, the

Dhabi with the determination to target 3.5

also be present at ITB Berlin.

ease of access, ease of getting around the

million hotel guests this year.

island, accommodation on site and variety

A similar sentiment was expressed by general manager, Shangri-

As such, the tourism body plans to hit the

La, Qaryat Al Beri, Abu Dhabi, Thomas Guss, who commented to

of the offer for accommodation and meet-

road harder this year with its largest over-

TTG that the property’s focus lies in the German, the UK and the

ing space.”

seas promotion campaign to date, taking

Saudi Arabian markets. However, he explained that potential lies in

Al Shamisi also remarked to TTG on the opening of the first of three worldrenowned cultural institutions on Saadiyat

in 24 trade exhibitions and 13 road shows

a number of markets including Spanish, Indian, Scottish and Aus-

across 34 cities in 25 countries.

tralian due to new Etihad Airways routes opening up.

“We are expanding our footprint to new

Island, with the anticipated December open-

markets – namely Serbia, South Africa, Hol-

Culturally-rich with boundless potential still to be uncovered, Abu

ing of the Louvre Abu Dhabi adding a new

land and Azerbaijan, whilst our established

Dhabi is taking its tourism product to the next level with a slew of

dimension to the MICE sector.

road show product will be extended to take

upcoming projects.

March 2015

ttgmena.com

DESTINATION ABU DHABI

AN IDYLLIC ESCAPE Director of operations, Zaya Hospitality, Stephen Gee commented to TTG on how the brand new Zaya Nurai Island plans to welcome guests For us, 2015 is all about establishing our hotel within the Abu Dhabi community as well as targeting international travellers, showcasing the brand on both a local and inter-

CULTURAL IMMERSION

national platform. We want UAE residents to feel at home on the island and use it as an idyllic escape from city life, so will be offer-

Following the hosting of the

them what the emirate has

guests in 2014, up 19 per

ing fantastic residents’ rates on our rooms.

emirate’s first Italian travel

to offer.

cent over 2013, generating

Only a 10-minute speedboat ride from

239,650 guest nights from

Saadiyat Island, Zaya Nurai Island gives the experience of being on holiday, without hav-

Saadiyat Island, we are allowing guests to

trade summit, Abu Dhabi is

Director of promotions

on a major drive to bolster

and overseas offices, TCA

an average length of stay of

inbound tourism from Italy.

Abu Dhabi, Mubarak Al

4.31 nights, well ahead of the

ing to leave the country. For example, a lot

stay close to the hustle and bustle of Abu

Nuaimi said: “Italy has been

emirate-wide average

of what we will plan on the island is aimed at

Dhabi, while still feeling like they are in the

Culture Authority (TCA

a consistently strong Eu-

of 2.99 nights.

Abu Dhabi and UAE residents, such as our

middle of the Indian Ocean, somewhere in

Abu Dhabi) partnered with

ropean source market, but

As part of the four-day

fantastic restaurants and our soon-to-be-

the Maldives.

various stakeholders to host

there remain clear oppor-

programme, the delegation

launched spa offering, as well as our exciting

In addition to our fantastic F&B outlets,

chairmen, CEOs, general

tunities to grow the sector

was given an overview of

PADI certified dive centre, perfect for a fam-

we also have bespoke and innovative event

managers and directors of

further.”

plans for the Louvre Abu

ily weekend activity.

spaces, perfect for events from luxurious

Abu Dhabi Tourism &

Our main unique selling point is our lo-

and lavish weddings to corporate business

seum and Guggenheim Abu

cation and the environment surrounding

gatherings, team building events and prod-

Dhabi, and more.

the resort. Located on a private island off

uct launches, plus more.

TCA Abu Dhabi figures

Dhabi, Zayed National Mu-

tour operators, DMCs and

depict that the emirate wel-

retail travel groups to show

comed 55,619 Italian hotel

sales from 14 leading Italian

18 March 2015

ttgmena.com

DESTINATION ABU DHABI

SHOWCASING THE UAE CAPITAL ‘Stopover in Abu Dhabi’

nation management division

programme, aimed at pas-

of Etihad Airways, is set to

sengers transiting in the

partnerships, the incentives

cooperate with 45 leading

UAE capital.

can now be booked through

The programme enables

tour operators worldwide

As a result of the new

the 45 tour operators, as

to promote Abu Dhabi as a

Etihad Airways guests and

well as Etihad Airways’ web-

tourist destination.

selected partner airlines to

site, among others.

Preferred sales agree-

EXPANSIVE HORIZONS

destinations.

Hala Abu Dhabi, the desti-

break up their journeys in

Chief commercial of-

ments have been signed

Abu Dhabi and enjoy special

ficer, Etihad Airways, Peter

in 23 countries across the

privileges, such as compli-

Baumgartner said: “Our

Americas, Europe, the Mid-

mentary visas, overnight

expanded partnerships will

dle East, Africa, Asia and

hotel accommodation and

increase tourism traffic into

With a strong presence in Abu Dhabi,

chief commercial officer, Jannah Hotels &

Australia to expand the

golf course access, before

Abu Dhabi by showcasing

Jannah Hotels & Resorts is expected to

Resorts, Guillaume Delbecque told TTG.

reach of Etihad Airways’

continuing onto their final

the emirate.“

bolster this even further with a number of projects in the emirate.

Delbecque also noted that in terms of offered products they are further

“Jannah Hotels & Resorts is currently

diversifying with the Burj Al Sarab

expanding – we have three projects

by Jannah to be their first business

coming up in 2015, two in Abu Dhabi and

orientated property featuring spacious

one in Dubai. Our main target market

elegant meetings facilities including state-

for 2015 remains the UAE and the GCC,”

of-the-art technology.

LUXURY ALLURE ppealing to luxury clientele, Jumeirah Group has signed an agreement with HH Sheikh Suroor bin Mohammed Al Nahyan to operate a luxury Jumeirah resort on Saadiyat Island, Abu Dhabi. The hotel, expected to open in 2017, is set to com-

We look forward to bringing our Jumeirah resort experience to the Island.

A GRAND PERFORMANCE Surpassing its previous record year which was in 2008 and outperforming 2013 across multiple performance indicators, Emirates Palace recently announced its ground breaking 12 month results in 2014. The property recorded a steady growth of 8.1 percentage points in overall occupancy

prise 294 guest rooms,

yat Island master-plan de-

apartments, the Monte Carlo

including spa suites, presi-

velopment will be made up

Beach Club, a promenade,

compared to 2013, while the total revenue increased by 8.8 per cent. Financial perfor-

dential suites and private

of seven districts which will

a marina and the Sa’adiyat

mance also improved in its newly rebranded Emirates Palace Spa, as well as its restau-

high-end villas. Food and

house and service around

Retreat, where the Jumei-

rants, cafés and banqueting services, which saw an overall increase of 11.8 per cent com-

beverage outlets will include

150,000 people. The dis-

rah Sa’adiyat Island Resort

pared to the previous year.

an all-day dining venue, two

tricts will include The Louvre

will be located.

signature restaurants, a

and The Guggenheim mu-

President and CEO,

of the top performing hotels in Abu Dhabi and the region, and with the increased number

lobby lounge and bar, a pool

seums, a Performing Arts

Jumeirah Group, Gerald

of visitors to the UAE expected to rise over the next few years, we are looking forward to

and beach bars, retail shops

Centre, nine kilometres of

Lawless said: "We look for-

continued success.

and outdoor beach in addi-

beaches, six luxury hotels

ward to bringing our Jumei-

“Events such as Abu Dhabi Summer Season, coupled with targeted sales campaigns

tion to pool areas.

and resorts, a champion-

rah resort experience to the

for the region, brought more visitors during traditionally slow months like August,” he

ship golf course with luxury

Island.”

further commented.

Once complete, the Saadi-

General manager, Emirates Palace, Holger Schroth said: “Emirates Palace remains one

FIRM REGIONAL GAZE With its eyes firmly fixed on regional

He added: “The Al Jouhara TIME Resi-

the emirate registered a three per cent

growth, CEO, TIME Hotels, Mohamed

dences, a 242 one-and two-bedroom ser-

year-on-year increase in guests, rising

Awadalla revealed to TTG the details of

viced apartment building located in the

to 349,928 guests, and a 12 per cent in-

this endeavour.

heart of Abu Dhabi, is also scheduled to

crease in room nights to 2,281,906.

“We recently launched our third property in Abu Dhabi, the TIME Meera Resi-

“We are expanding substantially in Abu

open in Q1 of 2016.” Awadalla commented that according

Dhabi as we feel there is an increasing

dences, which consists of 312 studios, one-

to statistics released by Abu Dhabi Tour-

demand for long stay guests looking for

bedroom and two-bedroom apartments,

ism & Culture Authority, from January

quality accommodation with superior fa-

situated on the capital’s corniche.”

to November 2014, hotel apartments in

cilities at a valued price,” he concluded.

20 March 2015

ttgmena.com

DESTINATION ABU DHABI

ADDITION TO ABU DHABI LANDSCAPE

BEYOND THE REGION With its properties in key locations in the emirate, cluster director of sales and marketing, Ayla Hotels and Resorts, George Titus re-

Enhancing Abu Dhabi's hospitality landscape

vealed to TTG its upcoming developments, both

even further, Courtyard by Marriott World

in Abu Dhabi and beyond. “We are gearing up towards the opening of

Trade Center, Abu Dhabi is set to officially open

our five-star hotel, Ayla Grand Hotel, [in Al Ain]

in March.

and we are planning to open it by Q3 of 2015.”

According to its general manager, Richard

He also commented that following the vision

Bleakley, it will also be unveiling its sophisticated rooftop bar, Up & Below, located on the 12th floor

of the company, Ayla Hotels and Resorts will

of the hotel.

expand in the UAE and internationally.

THE FIRST FOOTHOLD

NEWS FLASH According to group marketing manager, Da-

illennium &

downtown retail and enter-

brand ambassador for our

nat Hotels & Resorts – a division of National

Copthorne Middle

tainment options, as well

internationally acclaimed

Corporation for Tourism and Hotels, Rima

East and Africa

as being within easy reach

hospitality and service,”

Rawass, visitors to Abu Dhabi have a couple

(MEA) has recently revealed

of Sheikh Zayed Grand

commented president, Mil-

of new developments to enjoy.

its newly renamed and re-

Mosque, Ferrari World,

lennium & Copthorne Hotels

positioned property in Abu

Yas Waterworld and the

MEA, Ali Hamad Lakhraim

Dhabi, Millennium Corniche

beaches of Saadiyat Island.

Alzaabi.

• Danat Residence Hotel Apartments to be

Hotel Abu Dhabi.

opened in March 2015. • Tilal Liwa Hotel has built a new attraction, the mystical ‘Al Dhafra Oasis’, nestled in the desert.

March 2015

“Our Abu Dhabi hotel was

He added: “Next for Abu

The 305-room hotel oc-

the Group’s first foothold

Dhabi will be the 667-room

cupies a key location in the

into the Middle East hos-

Bab Al Qasr Hotel, which will

city’s Corniche area with

pitality market, and over

be located at the opposite

close proximity to major

the last 12 years has been a

end of the Corniche.”

ttgmena.com

UPDATE TURKEY

WINDOW TO ADVENTURE Playfully enticing its visitors with the vibrancy of its chromatic tourism portfolio, it comes as no surprise that one of the world’s most coveted holiday destinations serves as the perfect getaway for the family market. Tatiana Tsierkezou discovers Turkey’s appeal

manating a culture entwined with ultimate tourism sophistication, vibrant Turkey promises the

Also remarking on the significance of the family mar-

Reiterating this was senior marketing executive, Renaissance Izmir Hotel, Sinem Sidan Ekiz, who reflected on the many attractions surrounding the property.

contemporary traveller an eclectic escapade.

ket to Turkey, was deputy manager, Cappadocia Cave

Those seeking anything from adventure to cul-

Resort & Spa, Ali Haydar Bektas: “The family market

ture, awe-inspiring natural wonders to an extensive retail

is very important for tourism in Turkey. Families with

lies. The biggest wildlife park in Turkey, Sasali Wildlife

portfolio, encapsulating entertainment and incomparable

dependent children represent an important current and

Park, museums, the historical old town being so close

relaxation, will come to the realisation that the country

future market for tourism providers here.”

to the city centre, lack of traffic jams, the laid back ap-

is fully-equipped and highly-capable of satisfying the demands of any traveller, on any budget, at any time. “Ranging from world-class hotels, an array of gastronomic experiences, cultural and historical attractions,

And with this in mind, TTG further investigated to find out exactly what the necessary components are for a

“Izmir, the pearl of the Aegean, has a lot to offer fami-

proach of the locals and the great weather make Izmir one of the favourable cities of Turkey.”

family traveller. “Young families with more than one child tend to opt

MARKET THOUGHTFULNESS

all is harmonised through the authenticity of Turkish

for family holidays in the south of Turkey during the

The national flag carrier, Turkish Airlines has also recog-

hospitality,” affirmed general manager, Hyatt Regency

summer season, where the all-inclusive concept offered

nised the need to cater to this particular market segment

Istanbul Ataköy, Stefan Radstrom.

at hotels allows families to have more control over their

and is doing so by incorporating various beneficial ser-

holiday budget,” business development manager, Con-

vices within its offering. Not only does it provide various

nection Tour, Yesim Müsellim exclusively shared.

bonuses such as in-flight entertainment granting families

Meanwhile, marketing and PR manager, Sheraton Adana Hotel, Esma Sena Çatak told TTG: “Research shows that the interest in Turkey rises day-by-day.

Echoing this sentiment was Çatak, who declared:

endless hours of enjoyment, it offers special meal op-

According to data released by the Turkish Ministry of

“Families are beginning to prefer Turkey’s large and all-

tions, among other things, but it has also adapted its loy-

Culture and Tourism in January 2015, foreign visitors for

inclusive resorts to summer residences.”

alty programme to better benefit the family traveller.

the whole of 2014 totalled 36.84 million, up 5.52 per cent compared to the same period last year.”

Müsellim continued: “Hotels also provide dedicated

Vice president of marketing and sales – Middle East

children’s programmes during the day, which gives par-

and Cyprus, Turkish Airlines, Adem Ceylan explained:

ents the chance to have some time to themselves. Direct

“Our commitment is to offer passengers the best experi-

A UNITED ESCAPADE

charter flights from many airports means that families

ence regardless of whether they are families or individu-

So how does the tourism industry of this all-encompass-

get to spend less time travelling which is an essential fac-

als. However, we are keen to cater the best services for

ing country perceive the value of the family market?

tor when travelling with children.”

families.

Answering just this was managing partner, Blue Phoe-

Adding to the list of vital components for family travel-

“Our Miles&Smiles Classic Plus and Elite members

nix Travel, Ufuk Gökdeniz: “The family market is huge

lers, Radstrom expressed that Hyatt Regency Istanbul

can start using miles earned by their family members.

and every year I receive more family groups. We are very

Ataköy is fully equipped to cater to the needs of this par-

Family membership will allow them to collect and spend

lucky as Turkey makes it easy to create programmes

ticular market.

miles to/from one single account, which enables them to

that appeal to all family members.” Gökdeniz explained to TTG that Blue Phoenix Travel

and interesting stories to share.”

“We understand that families have specific needs and

achieve more programme awards. Family membership

expectations. Our property is a welcoming city resort and

consists of their spouse and single children under the age

tailor makes its itineraries: “I generally design separate

a family friendly hotel which offers connecting rooms,

of 25,” he added.

programmes for families. While elders sit back on the

extra bed options, complimentary breakfast for kids, kids’

gulet decks, younger members discover the neighbour-

amenities and a family friendly spa and fitness centre

Turkey’s tourism industry is poised, ready to welcome

hood; or while males are visiting cultural highlights, I send

with indoor and outdoor swimming pools, as well as a

all genres of travellers, yet it provides something extra

the ladies on special shopping tours. This style allows the

kids’ pool. Turkey is a family driven society and there is

special for those seeking a memorable and exciting

family to be more connected and they return with fun

the opportunity for this segment to grow.”

family holiday.

UPDATE TURKEY

A STRATEGIC DEBUT

GERMAN BRAND TO GRACE CITY

Making its move into Tur-

Announcing its official entry

make for an ideal option for

key, The Ascott Limited

into the fruitful Turkish mar-

both business and leisure

recently unveiled plans

ket, Steigenberger Hotel

travellers. Complementing its

for the 159-key Somerset

Group will be gracing Istanbul

210 rooms and suites, will be a

Maslak Istanbul, slated to

with the five-star Steigen-

1,200m² gym and spa facility

berger Hotel Istanbul Airport,

with a swimming pool, beauty

which will be six kilometres

and massage treatment

from Ataturk International

rooms, a hammam and Finn-

Airport.

ish sauna; two restaurants;

SPOTLIGHT ON ISTANBUL

open in 2016. The upscale serviced residence is to form part of Maslak 1453, an integrated development

hedding light on Istanbul’s eclectic MICE offering,

which boasts a 1,453m

Turkish Airlines recently acted as a host to 11 travel

long shopping promenade

taurant, residents’ lounge

as well as 24 commercial,

and children’s playroom.

residential, dining and recreational towers.

“Turkey is an attractive market for foreign inves-

agents from Cairo, Abu Dhabi, Dubai, Jeddah, Riyadh, Amman and Kuwait, for a three-day familiarisation (FAM) trip. “The most effective way of informing people about a

tors and we see significant

destination is to give them a visiting experience,” said vice

tanbul will offer guests a

growth opportunities for

president of marketing and sales – Middle East and Cyprus,

choice of studio to four-

internationally branded

Turkish Airlines, Adem Ceylan, who welcomed them.

bedroom apartments,

serviced residences,”

each featuring a kitchen,

stated CEO, The Ascott

Congress Center; a guided walking tour of ‘Sultanahmet

an Internet connection

Limited, Lee Chee Koon.

Old City Area’; a visit to the Grand Bazaar; a tour at Istanbul

“Istanbul is a natural

Convention & Exhibition Center – ICEC; and Touristanbul by

Somerset Maslak Is-

and a separate workspace and living area. Other facilities include a swimming pool, gym, res-

choice for multinational corporations setting up headquarters in Turkey.”

Agents had the chance to experience tours of the Halic

Turkish Airlines; plus more. “Middle Eastern countries are important to us given their close proximity and similarities in culture,” Ceylan said.

March 2015

ttgmena.com

and a lounge.

Our company is undergoing rapid growth.

As for corporate facilities, Steigenberger Hotel Istanbul Airport will feature an 883m² ballroom as well as 164m² space to accommodate several meeting rooms. “Our company is undergoing rapid growth,” explained CEO, Steigenberger Hotels, Puneet Chhatwal. Chhatwal concluded by elucidating that the company's

The high-end property,

main focuses for expansion

which is expected to open to

are Europe, the Middle East

the public in June 2016, will

and Asia.

ON LOCATION SWITZERLAND

destination that cannot help but boast a most enviable landscape and natural beauty, Switzerland is not only known for its incredible chocolates and cheeses, but for a very classic and unique form of luxury, which distinctly

CLASSIC REFINEMENT

draws from its surroundings. It is only logical then that the destination’s hospitality arm, Switzerland Tourism, aims to continually build on the country’s tourism product by highlighting its natural charm. Director GCC, Switzerland Tourism, Matthias Albrecht commented to TTG on Switzerland’s inherent appeal. “Switzerland is the original alpine destina-

Brimming with alpine beauty, Switzerland continues to appeal to visitors around the world, with its refined form of luxury. Natalie Hami investigates

tion. We are not a copy. We are authentic; our hotels and products have a glamorous history, and are surrounded by wonderful green nature, deep-blue lakes and snowcapped mountains.” He further noted: “Every year hotels and destinations are investing billions to ensure state-of-the-art facilities in their premises and products (such as cable cars, railways, boats, plus more) without destroying the classy and relaxing atmosphere.” Commenting on this authenticity was hotel manager, Grand Resort Bad Ragaz, Thomas Bechtold who told TTG: “Our resort is not a classic winter or ski destination compared to most of the other Swiss luxury destinations, so we can differ easily due to where the resort is situated. The region is very authentic, and this is an important characteristic for our resort – we want to be, and we are, authentic.” A similar sentiment was expressed by general manager, Kempinski Grand Hotel des

market has been growing rapidly over the last three years

one-time symbiosis.”

Bains, St. Moritz, Reto Stöckenius, who com-

A number of iconic Swiss properties are also undergoing

mented that the property ‘is a grand building

extensive works in a bid to combine the class and richness

with a rich tradition which has at the same time

of history with modernity, creating The Bϋrgenstock Resort,

a unique and uncomplicated atmosphere’.

a 140-year-old property, set to re-open in 2017.

Meanwhile, Engadin St. Moritz tourism or-

Sales and marketing director, The Bürgenstock Selection,

and the destination has enjoyed more than 20 per cent growth every year. The need to cater adequately to this market was reiterated by Berner who noted that once the property opens, the hotel will be reaching out to the GCC guests with a number

ganisation told TTG that in an effort to retain

Steve Nikolov explained the significance of the development

the destination’s unique luxury characteristics,

to TTG: “The 140-year-old Bürgenstock Resort which re-

every year the five-star hotels in the area re-

opens in 2017 is one of the largest, if not the largest, resort

dedicated to the needs of these [GCC] travellers, including

furbish their properties, some of which have

re-development project in Switzerland with an investment of

Arabic-speaking staff and Arabic cultural amenities designed

been operating for more than 100 years.

over $545 million.”

to make their stay as comfortable as possible,” said Berner.

However, it informed that alongside these

Director of sales and marketing, Hotel Royal Savoy,

of advantages on offer. “The property will offer a number of services specifically

This eagerness to provide for this market was expressed

landmark properties there are also new hotels

Jean-Michel Berner explained to TTG that the property, con-

by Nikolov, who commented that the property will continue

that have opened in the last three years and

structed in 1906, has always been a symbol of prestige via

to build on its relationships with the travel trade in the GCC,

are very modern in style and design, creating a

its architectural splendour and traditional hospitality.

putting emphasis on showcasing and explaining the resort’s

good mix of well-preserved historic grand hotels as well as modern alpine chic hotels. With the motto ‘loving the past and living the modernity’, general manager, Steigenberger

“With an investment of nearly $107 million and after four years of renovation, the hotel will revive its former glory and open a new chapter of the Lausanne hotel history,” he said, adding that it will open its doors this summer.

discerning guests from the Gulf region. “We will be featuring a large selection of suites in various sizes for families, halal dining, Lebanese and Asian restaurants (plus 10 other outlets with Swiss, French and inter-

Grandhotel Belvédère, Thomas Kleber (who is also the area general manager of all three

future facilities and services which will cater specifically to

MIDDLE EASTERN APPEAL

national cuisine), Arabic-speaking staff and amenities and services catering specifically to the needs of guests from the

Steigenberger Hotels in Switzerland) highlighted the significance of skilfully combining

And as these iconic properties ensure that they are not only

region. Likewise we are ramping up sales and marketing ac-

the old with the new. “Due to several renova-

embracing their Swiss culture but also the modern needs

tivities in other important feeder markets around the world.”

tions in recent years – the last huge renovation

of any given guest, they are also turning their gaze to the

took place in 2013 – the Grandhotel combines

MENA market, more specifically, the GCC market.

modern elements and historic treasures in a

This is an especially important market for the destination, as expressed by Albrecht, who said that the GCC source

24 March 2015

ttgmena.com

With its reputation well-established on the global tourism map, Switzerland continues to charm visitors with its own classic Swiss luxury.

ON LOCATION SWITZERLAND

RIDING A WAVE WORK IN PROGRESS OF SUCCESS

EXCITING YEAR AHEAD

ings hub, Tresch commented

In a bid to constantly enhance guest services, general man-

oasting strong

Bar in London,” di-

business development director,

to TTG on the importance of

ager, La Réserve Geneva Hotel and Spa, Vincent Tissier

links with mar-

rector of sales, The

InterContinental Geneve, Jacky

increased leisure time and a per-

commented to TTG on how the property will go about this, as

kets such as

Alpina Gstaad, Dennis

Tresch expressed his optimism

meability between business and

well as which key markets it will be targeting this year.

regarding the leisure segment of

leisure time.

With the economy picking up,

the property. “With the global and local

“We will create unique aspirational experiences for our ‘The

economy forecast, we expect

Residence’ private floor boasting

leisure demand for 2015 to be

our passion and the quintes-

on a positive trend especially

sence of the city and region.”

from long haul destinations. As far as the leisure clientele is concerned, due to the attractiveness of Geneva and its recent award

the UK and the US, The Alpina Gstaad

Our strategy is to continuously work on enhancing the level of service.

we will work closely with all part-

Eenhuis told TTG. He further com-

is looking forward to

mented that the hotel

this year, with a num-

constantly strives to

ber of new experi-

improve its services

ences planned for its

in order to adapt to

guests.

the market and its

“The year 2015 will be a very exciting one

needs. “For the summer

for The Alpina Gstaad.

season our guests

The news includes a

are looking more and

completely new well-

more to reconnect

“Our strategy is to continuously work on enhancing the

ness experience, a

with nature and the

the map by offering unique pack-

level of service and developing our investments to always

composition of art,

surroundings, so we

ages related to the Geneva ‘way

create new services. We strongly aim at working on the ser-

which will involve an

aim to include this in

of life’ and [various] unveiled

vice level to be able to maintain our pricing rather than cut-

interactive aspect

our programmes. Ex-

experiences.”

ting the rates, which always produces bad effects in the mid

for guests, as well as

citing projects such as

to long term, both on the quality and the global business.”

exciting partnerships

concerts help us at-

Tissier also noted that the property will be driving business

including a five-day

tract clientele during

from key markets such as the Middle East, the US and Russia.

pop up with Harry’s

the summer season.”

ners in order to put Geneva on

Even though Geneva may be traditionally known as a meet-

March 2015

ttgmena.com

ibar

• • • •

Fast track entry with your e-bad Exclusive updates on new show Regular news on seminar progra Access to ATM’s online planning plan your visit

23,600 $2.1bn 2,745 visitors from 131 countries

of new business generated at ATM 2014

dge features amme g tool to

PANTONE 485

exhibiting companies

SPOTLIGHT HONG KONG

REACHING NEW HEIGHTS Globally celebrated as a leading corporate and business hub, Hong Kong is now working on broadening its horizons, expanding its offerings to appeal to the opposite end of the spectrum – the family tourism niche. Emily Millett finds out what the destination is doing to attract these new and diverse market segments

he ubiquitous image of Hong Kong is

With these developments underway, the prop-

one of a skyline dominated by hoards

erty is hoping to attract what is becoming one

of ambitious concrete skyscrapers,

of the fastest growing market segments in Hong

symbolic of a destination supposedly

Kong – the multi-generational family travellers.

blinkered by a corporate goal. However, having recently widened its audiences and submitted to its

GENERATION X, Y AND Z

leisure tourism potential, Hong Kong is now seeing

“We noticed a trend that our guests travel as

further growth across its travel, tourism and hos-

families with three generations all together. This

pitality industries.

calls for a more flexible accommodation in terms

According to the latest figures released by the

of bedding and room configuration – something

Hong Kong Tourism Board (HKTB), arrivals into

that we are able to accommodate with our large-

the destination increased by 12 per cent last year,

sized rooms,” Stray told TTG. “A higher degree of

reaching 60.8 million. Most of the visitors hailed

individual travellers now opt for the freedom to ex-

from mainland China, with South Korea and Japan

plore on their own in a group of families, or friends

also contributing large amounts of travellers.

travel in small groups for fun and exploration. Our

Hotels around the destination are reaping the

large-sized rooms can easily accommodate these

benefits of this incursion, witnessing solid growth

groups of travellers, given that they are large

for the majority of 2014, and setting the expecta-

enough to cater for two adults and two children.”

tions high for 2015.

A number of hotels in Hong Kong are going out

“It is anticipated that Hong Kong as a popular

of their way to adapt to a more family friendly

travel destination will continue to enjoy the influx

model, as general manager, Eaton Hong Kong,

of travellers from China, Australia and Korea. The

Shane Pateman demonstrated to TTG: “We are

UK market will remain robust, with India and the

seeing an increase in family travel and have put

Middle East on the rise,” said general manager,

a lot of focus on our family room and triple room

Harbour Grand Kowloon, Yngvar Stray.

products which are proving more and more popu-

The destination’s lack of seasonality is thought

lar. In total we now have 26 family rooms that can

to be a key factor in its increasing appeal, as Stray

comfortably sleep a family of five, and 16 triple

explained to TTG: “Hong Kong is able to attract

rooms for three adults wishing to share.”

travellers from around the world throughout all seasons, with constant growth year-on-year.” In a bid to accommodate the rise in visitor arriv-

Cosmopolitan Hotel is also currently undergoing renovation work to all 454 rooms and suites in an effort to not only offer more amenities and facili-

als, Harbour Grand Kowloon is currently undergo-

ties, but also make more accommodation available

ing an extension project, adding some 360 guest

to visitors travelling en famille.

rooms. The new units are on course to be ready

Speaking to TTG about the developments

for 2017, with a full refurbishment of the existing

general manager, Cosmopolitan Hotel and Cosmo

554 guest rooms also in the pipeline.

Hotel, Anita Chan said: “Following the renovation,

SPOTLIGHT HONG KONG more family room types will be made available in the

We provide Halal food, Mecca direction pointers in guest

service innovation and by collaborating with partners to

hotel to meet the ever-growing family market. This was

rooms and turn-down mats for prayers, connecting

further boost this sector in Hong Kong.”

not by accident, from a statistic released by HKTB, Middle

rooms to accommodate big families and even a kitchen-

Eastern families’ vacations constitute a large portion

ette for simple home-cooking. We try to supply all that

other groups, hotels are going out of their way to offer

of the total number of tourists visiting Hong Kong, and

is needed for their convenience to let them feel at home.”

the best value in terms of convenience, comfort, flex-

the number is rising. We believe by adding more family

Proving its worth as an effective tool for encouraging

In a destination where business travellers outweigh

ibility and accessibility. Aiming to stay on trend, Cosmo-

rooms to our hotel we will be able to attract these

bilateral network growth, Cathay Pacific Airways is also

politan Hotel and Cosmo Hotel have launched a series of

tourists.”

showing strong commitment to serving the Middle East,

added-value extras to facilitate the business guests’ stay.

with 2014 seeing the launch of a daily service between

“An amazing product we offer which brings great

RALLYING THE REGION

Hong Kong and Doha, as well as an increase to five times

convenience is the smart phone available in every guest

Although the Middle East market still constitutes a small

weekly on the Hong Kong – Riyadh service. “Travellers

room. The device is absolutely free of charge with no

percentage of overall business for Hong Kong, the niche

from the Middle East can enjoy fast and seamless trans-

deposit required whatsoever. It comes with free 3G Inter-

is growing, and in response companies are thinking about

fer in Hong Kong onto other destinations in China and

net, local and IDD calls to seven countries,” Chan com-

how to better attract this lucrative segment.

other Asian countries,” revenue manager, Cathay Pacific

mented to TTG.

“The Middle East sector continues to have positive

Airways, Melody Keung explained to TTG.

growth with the visa-free arrangements, expanded flight

V Hotels and Serviced Apartments are also aiming to appeal to the fail-safe corporate market with added value

capacity and enhanced promotional exposure, this will for

ADDING VALUE FOR CORPORATES

sure continue to be one of our target markets for busi-

While Hong Kong is working hard to brush up its family

ness development,” said general manager, Harbour Plaza

and leisure tourism act, the destination is still primar-

and Serviced Apartments, are extending additional value-

8 Degrees, Christina Cheng. “We have been working with

ily a business travel hub, and the continued growth and

added services to our corporate guests, by providing

the Halal officials to upkeep certified Halal menus at

success of corporate offerings such as AsiaWorld-Expo

complimentary minibar drinks and complimentary use of

our hotel restaurant in accordance to the specific re-

(AWE) are helping to further cement this status.

smart phones throughout their stay, in order to enhance

quirements.” Endeavouring to understand the requirements of the

Commenting on the venue’s accomplishments, director

and seductive technology treats. “To make our offers more appealing, we at V Hotels

their experience,” commented marketing and commu-

of branding and corporate communication, AWE Nora

nications manager, V Hotels and Serviced Apartments,

Middle Eastern market, Harbour Grand Hong Kong is also

Yong told TTG: “AWE’s total meterage sold in 2014 con-

Winny Mui.

pulling out the stops to ensure it caters to this niche, as

stituted a year-to-year double-digit growth for the fifth

general manager, Benedict Chow explained to TTG: “We

consecutive year. With the emergence of more regional

With its position in the corporate tourism hall of fame

have special arrangements as they usually require more

competition, AWE will continue to consolidate itself as a

firmly established, Hong Kong is now successfully de-

family travel needs compared with many other markets.

globally-respected EXPOtainment MICE venue through

veloping credible prowess in alternative niches.

March 2015

ttgmena.com

SPOTLIGHT HONG KONG

TOUCH OF CLASS Madera Hospitality Management is set to

MEETING EXPECTATIONS

open its second hotel in Hong Kong, with

ong Kong’s avia-

Madera Hollywood due to welcome guests by

tion industry expe-

the third quarter of 2015.

rienced a fruitful

culmination of this new

respectively. With an expected incre-

passenger concourse,

ment of some four to six

HKIA will be able to serve

year in 2014, according

per cent in both passenger

an additional 10 million

Hospitality Management, Florence Ng told

to an annual report put

and flight movements for

passengers a year.

TTG: “Under the same umbrella of Madera

together by the Airport

this year, the airport is

HKIA currently con-

Hospitality Management, our new hotel prop-

Authority Hong Kong.

also planning to further

nects to some 180 global

erty, Madera Hollywood is scheduled to open

The report states

enhance its existing facili-

destinations and wel-

ties and services.

comes around 100 airlines.

Commenting on the opening, head, Madera

in Q3 of 2015. “Located on the winding Hollywood Road

that in 2014, Hong Kong International Airport

Amongst the develop-

For the fiscal year of

in the city’s Central Business District, Madera

(HKIA) welcomed 63.4

ments in the pipeline is

2013-2014 the major pas-

Hollywood is a premier and niche boutique

million passengers and

the completion of the

senger markets included

hotel and residences, offering 38 luxurious

handled 390,955 flight

Midfield expansion, which

South East Asia (27 per

and comfortable living spaces, with a touch

movements, represent-

is hoped will help HKIA

cent), mainland China (23

of the flamboyant.”

ing annual growth of 5.8

meet its expected traffic

per cent) and Taiwan (14

per cent and 5.1 per cent

growth. Following the

per cent).

According to Ng, the group’s other Hong Kong based property, Hotel Madera Hong Kong, achieved 92 per cent occupancy in 2014, and has high expectations of reaching similar levels this year. The hotel’s key feeder markets are currently China, Taiwan, Singapore and the US.

30 March 2015

GROUND-BREAKING DEVELOPMENTS Hong Kong Disneyland Resort has begun construction on its third hotel, with the brand new 750-room Disney Explorers Lodge slated to open in early 2017. Dedicated to the spirit of exploration, the property will feature four distinct gardens based on cultures from around the globe– the South American Garden, the Polynesian Garden, the Asian Garden and the African Garden. Disney Explorers Lodge will also offer themed restaurants, a shop and a large outdoor swimming pool. Commenting on the developments at the resort, director, travel trade sales, Hong Kong Disneyland Resort, Larry Leung told TTG: ‘With the newly launched ‘Disney Paint the Night’, Hong Kong Disneyland now showcases a whole new nighttime dimension. The parade combines the latest LED lighting technology, colourful costumes, magical storytelling, delightful music and dynamic dances. “A series of new initiatives are in the pipeline, including 10th anniversary celebration offerings this year, a new themed attraction based on Marvel’s Iron Man franchise in late 2016, and the new hotel, Disney Explorers Lodge, is slated to open in early 2017,” Leung concluded. ttgmena.com

FOCUS ON EGYPT

STEERING CHANGE Setting a confident course for the future, the Ministry of Tourism has launched a new campaign. Panayiotis Markides investigates ver eager to shine the spotlight on its tourism sector, Egypt's Ministry of Tour-

stakeholders. TTG reached out to find

ism, spearheaded by Minister of Tourism, Hisham Zaazou, announced the 2015

out how they stand to benefit from

paign, hospitality companies are keen

campaign, ‘Masr Qareeba’, otherwise known as 'Egypt is close', aimed at attract-

what can surely be a positive stride.

on attracting the GCC markets, as Sobhy

In line with the ‘Masr Qareeba’ cam-

Signalling the importance of tourism

illuminated: “We will continue to target

to Egypt’s economy, general manager,

our GCC and European feeder markets

Nile Corniche project, which will include the St. Regis Cairo, expected to open in 2016,

InterContinental Cairo Semiramis,

and of course we are working on new

with the aim being to increase the number of similar projects around the country.

Samer Sobhy highlighted the move as a

markets including China and India to

step in the right direction: “Visitors and

mention a few.”

ing tourists and investors from the GCC region to Egypt. GCC investments are already making their way to Egypt with Qatari Diar’s upcoming

This was expressed by chairman, Egypt Tourism Authority, Samy Mahmoud who exclusively informed TTG about the steps the Ministry of Tourism is taking to showcase

guests from the GCC countries make up

Egypt’s investment opportunities: “Minister Hisham Zaazou will present five projects to

to 18 to 19 per cent of tourists to Egypt.

also highlighted the importance of the

interested investors during the upcoming conference on development and investment in

We have seen its significant influence

GCC for bringing guests to the upcom-

Egypt that will be held in Sharm El Sheikh in March 2015.”

on inbound tourism to Egypt and we

ing property: “The GCC and the Middle

saw the increase of bookings in Decem-

Eastern markets will continue to be

ber 2013 and January 2014.”

important for us and as such we will

To this end, the campaign has been met with strong support from tourism industry

32 March 2015

Sobhy revealed that tourism has long been an integral part and major contributor to Egypt’s national economy,

CEO, TIME Hotels, Mohamed Awadalla

have renewed vigour to showcase our property.” He added that this focus would be in

and despite recent challenges, the prop-

combination with targeting particular

erty has seen a return of GCC travellers

markets including the UK, Scandinavia

to Cairo in particular. A similar outlook

and Russia.

was displayed by director of sales and

Banks noted that 2015 has had an op-

marketing – Africa, Mövenpick Hotels

timistic start with a rise in demand from

& Resorts, Stephen Banks, who noted

markets such as Germany and the UK.

to TTG that the company fully supports

Agreeing that for a large body of Eu-

the campaign. “We have recently seen

ropean markets the country makes for

an uplift in GCC business, especially in

an attractive option was director of hos-

our hotel in Sharm El Sheikh.”

pitality operations, Soma Bay, Mohamed

Banks also noted that Mövenpick has

Fawzy who said: “Our key markets are

taken a two-pronged approach regard-

Germany, Austria, Switzerland, the UK,

ing promotion: firstly by arranging

France and Italy.”

road-shows across the GCC to promote

And with such strong groundwork in

the company’s 10 hotels and Nile Cruise

place, it is only a matter of time before

Boats, and secondly, targeting the local

the results begin to show, with endeav-

Egyptian meetings market, which has

ours such as expansion.

grown rapidly.

Awadalla informed TTG that the

Further support was demonstrated

Dubai-based company is eager to enter

by director of marketing, Sofitel Leg-

the Egyptian market by virtue of having

end Old Cataract Aswan, Sofitel Winter

been awarded the management contract

Palace Luxor and Pavillon Winter Luxor,

for the luxury five-star TIME Renero Re-

Lamia Assem who noted that the hotels

sort and TIME Suites.

were working closely with the Ministry of Tourism in order to gain business.

He added that the property is part of the Azzurra project, an integral component of the Sahl Hasheesh development,

CONFIDENT REACH

a resort covering 40 million metres of

With rapturous support of the Tourism

Egypt's Red Sea Coast.

Ministry’s endeavours to attract Arab investment, as well as a confident of-

A magnetic destination, Egypt has

fering that ensures Egypt will forever

shown that it is not only a prime spot

enjoy tourism appeal, it is also apparent

for its GCC neighbours, but that it still

that the industry is turning its eyes to a

has the pulling power to attract visitors

variety of markets.

the world over.

ttgmena.com

FOCUS ON EGYPT

NEWS FLASH CELEBRATING PROGRESS EGYPTAIR recently announced the re-operation of its direct flights between Cairo and Jakarta. The flights will be operated every Wednesday and Saturday departing from Cairo and on Thursday and Sunday from Jakarta.

“We have added additional attractions, restaurants and lounges to further enhance the guest experience for all ages and tastes,” said Jagla.

FORECASTED SUCCESS

Elaborating, she said that the resort has recently launched Sails Lounge, a relaxing seashore dining expe-

Colliers International, a US-based global commercial

rience, offering Asian inspira-

real estate services organisation, recently launched

tion with the chef’s unique

cites the rising popularity of Sharm El Sheikh with

PROACTIVE TARGETING

European visitors and socio-political stability in Cairo

Eager to achieve the high-

ity in Cairo, while creating

as key drivers of growth.

est levels of luxury in Egypt,

great memories mixed with

concept allows guests to take

Kempinski Nile Hotel

our local culture with a

advantage of the half board

year-end hotel performance forecasts for key perfor-

Cairo revealed to TTG how

touch of European flair, and

supplement by savouring

mance indicators including: hotel occupancy, Average

it plans to accomplish this.

its inaugural MENA Hotel Market Forecast which points to the significant opportunities for the hospitality market in Cairo and Sharm El Sheikh. The report

The forecast provides three-month rolling and

seven-course meal with signature beverages. Additionally, the property unveiled its new dine around experience. “The popular dine around

also maintaining our cus-

Ever seeking to upgrade its

mouth-watering cuisine from

Director of sales and mar-

tomers’ loyalty to the hotel

guest offering, general man

up to four world-class restau-

(RevPAR) and spans 29 submarkets across the Mid-

keting, Kempinski Nile Hotel

and the brand, ensuring the

ager, Four Seasons Resort

rants without ever leaving the

dle East and North Africa.

Cairo, Amr Nabil said: “[Our

diversity in the business

Sharm El Sheikh, Maria Jagla

tranquillity and comfort of

strategy is] to ensure our

sources by targeting new

spoke to TTG about the prop-

this Red Sea retreat,” Jagla

position in luxury hospital-

markets.”

erty's recent revamp.

commented.

Daily Rate (ADR) and Revenue per Available Room

The forecast anticipated 35 and 97 per cent growth in RevPAR in Cairo and Sharm El Sheikh respectively.

34 March 2015

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AWARENESS INCENTIVES

DIRECTORS OF AMBITION The global incentives industry is growing on an unprecedented scale, and in order to measure the variety of options available to travellers, Panayiotis Markides spoke with a number of stakeholders to discover more about this mighty segment

A WORLD-CLASS PALETTE

STRIDING WITH CONFIDENCE ences to all clients. From

General manager, Abercrombie

tinations – such as Tanzania,

conservation activities in

& Kent – UAE, Debbie Duncan-

India, Morocco, China and Iceland

the desert and experiencing

Studart

– while enjoying the freedom

Emirati culture, to tradi-

We’ve found that exclusive and

of being behind the wheel of a

tional local dining and sup-

unusual experiences are becom-

state-of-the-art Land Rover

porting the UAE’s artisans,

ing the choice of leading com-

Discovery 4.

we also seize opportunities

panies looking for memorable

As Dubai continues to grow

to provide visitors with ac-

incentive destinations. Aber-

and flourish new developments

cess to different activities

crombie & Kent (A&K) provides

are never far off the horizon.

from the rich calendar of

bespoke experiences and this

With the winning of Expo 2020

events the UAE offers. The

has been increasingly coveted as

the city is on full throttle and

year 2015 will be an exciting

companies look to motivate their

more and more is coming on

Vice president, Arabian Adventures, Luc Delcomminette

one for Arabian Adventures.

leading employees with once-in-

offer in terms of attractions in

We’re launching a range of

a-lifetime experiences. A popular

Dubai. The great thing about the

new, experiential excursions

choice has been Land Rover

emirate is that it's an ‘anything is

We pride ourselves on our

to meet the demands of the

Adventure Travel by Abercrom-

possible’ city, which means new

flexibility and our ability to

most discerning traveller.

bie & Kent. This allows groups

developments are always afoot

create tailormade experi-

Some of the excursions in-

the opportunity to embark on

and its ‘can do’ attitude makes

ences for our clients across

clude helicopter rides offer-

what must be the ultimate luxury

it a great destination in terms of

the UAE. We build travel

ing a bird’s-eye-view of the

adventure, exploring epic des-

motivating employees.

experiences for visitors

region’s most iconic land-

based on what they’re look-

marks; and private yacht

ing for. Regardless of the

tours to explore Dubai’s

traveller, we work hard to

coastline and enjoy a day

deliver uniquely UAE experi-

on the water.

GLOBAL POWERHOUSES to one much more focused on destination consultancy and creativity in order to deliver above and beyond the clients’ requirements.

WHAT TO LOOK OUT FOR:

At Pacific World we publish a monthly destination index highlighting the most popular destinations for MICE travel. In Asia, we have seen interest pick up for Indonesia, where Bali continues to attract a

DUBAI SAFARI

lot of interest from the Australian and US incentive

The $40.8 million Dubai Safari project will provide a new home to the animals currently residing in the Dubai Zoo. The new 396 hectare zoo is under construction in Al Warqa 5 on Al Aweer Road. The park, spread across 60 hectares, will include an Arabian Village, Asian Village and African Village to accommodate animals from different continents, in addition to a butterfly park, golf courses, entertainment and recreational areas.

markets. Bali continues to evolve itself with new

THE DUBAI FRAME A structure resembling a huge window frame is being constructed inside Zabeel Park. The Dubai Frame will afford visitors a view of new Dubai on one side and old landmarks such as Deira, Umm Hurair and Karama on the other. The base of the frame will house a museum detailing the emirate's history.

venues and properties and a stable geopolitical enviStrategic development director, Pacific World,

ronment. South Korea is rising up as one of the most

Harsha Krishnan

popular destinations thanks to the fascinating cul-

Recovering economies particularly in the US and the

tural heritage, good flight connections and effective

UK are driving more incentive business again after

promotion from South Korea Convention Bureau.

the downturn. Emerging markets are now spending

Hong Kong is also at the top of the list.

more on incentives, and not just from multinationals

In Europe, Italy, England, France and Spain con-

located in these countries, but increasingly so for

tinue to be the perennial favourites, consistently

local-grown businesses looking for innovative meth-

offering new and innovative ideas. This year we will

ods to motivate and reward staff and clients.

see an increase of interest in Italy due to the cel-

In terms of product, clients are increasingly looking for exceptional creativity and innovation as a

ebration of EXPO Milan. Last year we saw a growing interest in Dubai,

key decision factor, no matter where the destination

which is one of the top three destinations in 2014

is, and this requires a much closer relationship be-

Dest Index. Today, Dubai is an excellent choice es-

tween the DMC, agency and end-client. Whereas the

pecially for German and UK clients looking for high-

DMC acted as a supplier of ground services, the role

end incentives sometimes combined with sporting

of a DMC in the incentives industry is now evolving

activities.

36 March 2015

ttgmena.com

ANALYSIS MCE TECHNOLOGY

Mastering the balance

TTG: The world of meetings & event technology, for some, seems akin to walking a tightrope – while we need to embrace change and challenge technologies to meet shifting demands, it needs to be balanced with precision and relevance. How can this balance of pushing forward with innovation while holding off a tsunami of disruptive change, be achieved? Ball: Technology is not an end. When

In search of laser-precision insight into the latest trends sweeping across the technology scene within the global meetings and events industry, Alexandra North spoke exclusively to two international frontrunners who are masters at walking this technological tightrope: Corbin Ball of Corbin Ball Associates and managing director, Crystal Interactive, Domenyk Honey

done properly, it should be a means to an end of providing more efficient and engaging meetings. However, we are dealing with an unprecedented and increasingly rapid rate of change. The good news is that, as technology advances, it gets easier and cheaper to use. My advice is to be open to these new technologies, but

Corbin Ball

this does not mean that you have to jump on every shiny, new app available. Start with the basic and move forward. A good, flexible mobile event app is a great way of introducing very beneficial tech change. Honey: Technology that lasts has a benefit to the user. Google founders Brin and Page use the ‘toothbrush test’ when evaluating new technology, considering whether it has the potential to be used at least twice a day. Technology without a benefit will be a passing fad or superseded by something else, it doesn’t even have to be better. VHS video became the dominant format even though its rival Betamax was better quality.

38 March 2015

ttgmena.com

Domenyk Honey

ANALYSIS MCE TECHNOLOGY This is why we think supporting the app,

With our innovations, we always put the delegate at the heart of all our decisions. We ask the question, ‘How

integrating it into the event and helping

does this innovation benefit the delegate (or meeting

your delegates become familiar with the

planner)’? If there isn’t a benefit then we don’t imple-

technology is actually more important

ment. When we implement, we then make sure that the feature is easy to use and clearly signposted. TTG: How crucial/influential are analytic capabilities in the world of mobile event apps? Ball: Although just barely on the radar screen for many meeting professionals, I think that the rich analytics

Event apps have the capability of providing far more personalisation than ever before.

than the specific features of the app. TTG: Corbin, what’s your stance on the trend for using drones in this sector? Aerial (drone) photography affords the possibility of providing a completely new and engaging perspective. However, it

provided from mobile event apps will be a goldmine of

is quite unsettled about the future. The

information to be used to improve events.

FAA and other government organisations

Honey: The analytic capabilities of event apps is abso-

have not fully weighed in on this topic. If

lutely crucial in my opinion. Good analytics can surface

TTG: Domenyk, how does Crystal Interactive work towards

you are considering using drones for your

many important elements of the event for the organ-

expanding the lifespan of a physical event?

event, make sure that your provider is experienced and very well insured.

iser and client about delegate behaviour, the level of interaction and engagement and ultimately measure

We’ve been providing services before, during and after the

the outcomes, which should give an excellent indication

live event for years now. The lifecycle of an event starts be-

TTG: Domenyk, what are your thoughts

of how successful the event has been.

fore people arrive at a venue, and if the event is any good at

on how technology will impact the

meeting its learning objectives then the event will have a life

meetings and events industry in 2015?

The reason an event is held is usually for some kind of learning experience: information, skills, attitudes,

after the delegates depart. We call this building a community

relationships or new idea generation. These learning

of interest, and the better an organiser can build this commu-

When my sister received a Moto 360

objectives can be mapped against the interactions with

nity, the better the outcome of the event.

smartwatch at Christmas, I realised

technology and measured. We can measure by asking

The needs of the audience are different at the various

wearables are going mainstream. Watch

for explicit responses and measure those (for example,

stages of the event lifecycle. Pre-event, the delegate needs

manufacturers such as Fossil and Tag

surveys or votes) or we can infer using data from nor-

information about the event, such as how to register. At this

Heuer are starting to bring smart watches

mal app activity (for example dwell time, logins, map-

stage, the community can start being built by asking for input

to the market and, crucially, making them

ping and natural language analysis).

to the agenda, inviting delegates to pre-read content, listing

fashionable.

people registered with their biogs, identifying people of inter-

Many of the exercise-inclined have

TTG: How far do you think event apps can go in

est, enabling sessions and one-to-one meeting bookings. As

been wearing technology to monitor their

terms of personalisation?

the event gets nearer, email alerts can be sent to prompt the

health and performance for some time

delegates with news about the event and the experience.

now. Smart clothing is the natural pro-

Honey: The more personal the service, the more likely

At the live event, the delegate experience should be seam-

gression and now clothing brands such as

the delegate is going to embrace the app. We imple-

less from a technical perspective. Registration should be as

Adidas and Ralph Lauren are showing off

ment a sense of personalisation by making elements

simple as showing my smart phone to a scanner and this then

clothing for monitoring every little bit of

of the app personal to the delegate. For example, after

checks me in to the event and the event app. My experience of

an enthusiast’s blood, sweat and tears.

the app changes subtly to allow for real time collaboration dur-

date, they can edit their biog or link it to their LinkedIn

ing the event whether in conference, exhibition or breakouts.

far has been large, clunky and short on

profile. The delegate can book themselves into break-

My personalised view of the app should contain my agenda

battery life. CES 2015 promises this tech-

out sessions and their agenda will reflect their person-

with my sessions showing, and the floor plan would show

nology will vanish from sight. Then weara-

alised activities and sessions.

where I am and where I am going.

bles will be embraced by event organisers

With advances in machine learning, it will be possible

Post-event, the action changes again and now we are into

to learn from the delegate activity to personalise fur-

maintaining the messages and keeping the conversation going

ther and pre-empt requests. For example, if the dele-

as the focus for the delegate changes.

Much of the wearable tech available so

and delegates. Just because you are wearing technology doesn’t mean it is smart or will be useful. Working out how to make sense

gate spends a certain amount of time looking at a given delegate, the app might prompt the person to save a

TTG: Do you feel that today's technologies are still being

and analyse the data collected by the de-

business card. If the delegate votes in a particular way

under-used? What needs to be done to encourage a more

vice will be crucial.

or inputs a lot of new ideas they might be identified as

sophisticated usage?

In the short– to medium-term, wearables will be useful for sharing notifica-

a key contributor to the rest of the audience. Ball: Education is helpful. However, technology has become

tions, location-based real-time snippets of

tion, will lead to extremely personal, wearable technol-

easy enough that toddlers or grandparents can use it. Technol-

event information, sharing contact details,

ogy (think tech embedded in clothing or jewellery or

ogy laggards are carrying around smart phones. The key will

mapping and directions as well as measur-

even under the skin) which interacts with the environ-

be to publicise and encourage meeting attendees to use the

ing engagement.

ment we find ourselves in – an exhibition space, hotel

mobile event app before and during the event.

room, metro system, office or at home. The level of

Honey: Delegates are a particular breed. They haven’t chosen

ables to enhance registration, networking,

personalisation from this kind of technology is massive.

the app or technology; it’s been put upon them, and chances

scheduling and team building activities.

Ball: Technology, when used properly, will assist in

are they won’t even get around to downloading it before the

Currently, wearables are limited by bat-

making personal connections. Event apps have the ca-

conference. So when your event starts, you’ll have large num-

tery life, size and function. They are still

pability of providing far more personalisation than ever

bers of inexpert users all arriving at the same time expecting

finding their place. But I think wearables

before.

their app to work immediately.

will exceed the hype.

The advent of wearables and, crucially, miniaturisa-

Longer term, there is potential for wear-

CORBIN BALL OUTLINES SOME OF THE WHIRLWIND CHANGES HE PREDICTS FOR THIS SECTOR IN 2015. CLICK HERE TO READ HIS FULL REPORT, ‘TRANSFORMATIVE MEETINGS TECHNOLOGY TRENDS FOR 2015’: March 2015

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PICTURE PERFECT

A visual tour of recent events in the region for more news visit: www.ttgmena.com

Millennium Resort Mussanah The property hosts more than 200 riders from the Sultanate and the GCC region for the first ever Oman Bike Week, which was organised by the Oman Automobile Club.

40 March 2015

Qatar Duty Free The opening of Qatar Duty Freeâ&#x20AC;&#x2122;s Chinese Pavilion at Hamad International Airport takes place in the presence of Chinese Ambassador to Qatar, HE Gao Youzhen and group chief executive, Qatar Airways Group, HE Akbar Al Baker.

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Milan Club UAE In the presence of Italian Ambassador to the UAE and AC Milan supporter, HE Giorgio Starace, the first official Milan Club UAE â&#x20AC;&#x201D; recognised by the Italian Association of Milan Clubs in the world â&#x20AC;&#x201D; opens in Abu Dhabi, at the Italian restaurant, Biancorosso.

Adelaide Airport and Music SA collaborate to bring South Australian music to passengers passing through the transport hub.

RezLive.com rewards the patronage of its travel agents in Kuwait with three familiarisation trips to Turkey, the UK, Estonia and Finland.

42 March 2015

InterContinental Doha launches a new attraction in Qatar by adding a water fountain to enrich the hotel arrival experience, which performs a water and light dance show daily.

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PEOPLE ON THE MOVE

Trade Center, Abu Dhabi has appointed Richard Bleakley as its new general manager. Bleakley joined JW Marriott Hotel Dubai as director of rooms in 2012 and was swiftly promoted in less than ten months to director of operations. He also previously served as the acting general manager of JW Marriott Hotel Dubai.

Jordan’s Four Seasons Hotel Amman has promoted Ibrahim Kharman to director of sales. With his 15 years of sales experience, he will develop and implement dynamic and creative sales strategies to bolster the success of the property. He began his industry journey in 1999 at Holiday Inn Hotel Amman. Kharman joined the Four Seasons Hotel Amman in 2003 as a sales manager.

GENERAL MANAGER Bringing 22 years of hospitality experience with him, Jan Ifcic has been named the new general manager of InterContinental Regency Bahrain. Ifcic has served at various IHG properties in Europe and the Middle East. Prior to his move to Bahrain, he served as the general manager of InterContinental Jordan.

ELIE YOUNES

CARLSON REZIDOR HOTEL GROUP

Courtyard by Marriott World

DIRECTOR OF SALES

JAN IFCIC

INTERCONTINENTAL REGENCY BAHRAIN

GENERAL MANAGER

IBRAHIM KHARMAN

FOUR SEASONS HOTEL AMMAN

COURTYARD BY MARRIOTT WORLD TRADE CENTER, ABU DHABI

RICHARD BLEAKLEY

EXECUTIVE VICE PRESIDENT AND CHIEF DEVELOPMENT OFFICER

Elie Younes is now the executive vice president and chief development officer of Carlson Rezidor Hotel Group. In this position he is to lead the company’s ambitious growth strategy in the EMEA region. A Lebanese national and UK citizen, Younes’ career spans companies such as Starwood Hotels & Resorts, Hilton, and more.

If you have recently been promoted or appointed key staff, please visit our website...

Ajman has welcomed Prabath Chaminda as its new recreation manager. He is to ensure that operations of the beach and health club facilities run efficiently. Chaminda will focus on maximising revenue by establishing relationships with existing and potential clientele. He previously worked as assistant recreation manager at Miramar Al Aqah Beach Resort in Fujairah.

Radisson Blu Hotel, Doha has recently welcomed Hanna Moges as the property’s new PR and marketing manager. In her new role, she will be responsible for creating and delivering PR and marketing strategies in line with business goals and brand position. In addition, she will be working across online as well as offline channels,including social media.

44 March 2015

EXECUTIVE ASSISTANT HOTEL MANAGER Kempinski Nile Hotel has announced a new executive assistant hotel manager, Mohamed El Amin, to oversee the hotel’s operations. His hospitality industry career has taken him from his home country of Egypt to Kuwait, the KSA, Qatar, the UAE as well as Tanzania. His strengths lie in his high levels of customer service, attention to detail in addition to understanding of quality.

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SUSANNA YONG

DUSIT THANI ABU DHABI

Ramada Hotel & Suites

PR AND MARKETING MANAGER

MOHAMED EL AMIN

KEMPINSKI NILE HOTEL

RECREATION MANAGER

HANNA MOGES

RADISSON BLU HOTEL, DOHA

RAMADA HOTEL & SUITES AJMAN

PRABATH CHAMINDA

DIRECTOR OF SALES AND MARKETING Joining with over 15 years of industry experience, Susanna Yong has been appointed as Dusit Thani Abu Dhabi’s new director of sales and marketing. Yong has developed her skills at numerous luxury properties in various destinations of the world including the UAE, Indonesia and Malaysia. Yong is to spearhead the property’s sales and marketing team.

SOCIAL HUB Our Team GENERAL MANAGER Chris Christou CChristou@ttgmena.com D: +357 24 803003

SOCIAL MEDIA HIGHLIGHTS Spanning ultimate luxury, aviation, football stars and taste bud tantalising cuisine, here are our favourite social media posts of the month. Keep them coming, we really enjoy them. Also, don’t forget to follow us on Facebook (TTG MENA) and Twitter (@ttgmena).

DIRECTOR OF COMMUNICATIONS Alexandra North ANorth@ttgmena.com D: +357 24 803071

QATAR AIRWAYS @QATARAIRWAYS FCB Players Piqué & Neymar boarding a @QatarExecutive jet after their visit to #Doha #FCBHoliday

William Warwick Fendi pillows! That's what we call ‘luxury’! #Fendi #LuxuryHotel #WarwickHotels

SENIOR MEDIA REPORTER Natalie Hami MEDIA REPORTER Panayiotis Markides DIGITAL CONTENT CREATOR Tatiana Tsierkezou LUXURY CONTENT SPECIALIST Emily Millett CREATIVE DIRECTOR TTG MENA PUBLISHING Edward Beales SENIOR DESIGNER Maggie Bdjian

Oryx Rotana Doha @OryxRotana Excite your tastebuds at #Choices and unravel flavours from a wholly different part of the world.

flydubai Our newest members of cabin crew are now flying across our network of 87 destinations!

E-COMMERCE MANAGER Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008 E-COMMERCE EXECUTIVE Marina Drakou Mdrakou@ttgmena.com D: +357 24 803077 ACCOUNT MANAGERS Helen Moss Hmoss@ttgmena.com D: +357 24 803074 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Maiju Vaananen MVaananen@ttgmena.com D: +357 24 803010 Charlotte Moreton Dolman Cmoretondolman@ttgmena.com D: +357 24 803014 Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 CHIEF FINANCIAL OFFICER Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 ACCOUNTS EXECUTIVE Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 HEADQUARTERS Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com THAILAND REPRESENTATIVE Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 JAPAN REPRESENTATIVE Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG China TTG Czech Republic TTG Hungary TTG Italia TTG India TTG Nordic TTG Poland TTG Russia TTG Media * For information on these publications, please contact us at: INFO@ttgmena.com TTG MENA is part of the CADS Group

Park Regis Kris Kin Hotel, Dubai Float your cares away while marvelling at the uninterrupted views of across Dubai.

Jannah Hotels @JannahHotels #Amazing #view of #dubai #marina from the #rooftop of our soon to be open #property #Marina #Bay #Suites by #Jannah

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