September by TTG MENA

T H E B U S I N E S S O F S E L L I N G T R AV E L

SEPTEMBER 2015

On Location U.S. Diversity to delight the contemporary traveller

Update RED SEA Vital era of investment and development

ISSUE 289

Spotlight SRI LANKA New additions and trends reshape the industry

Awareness NORTHERN EMIRATES Standalone tourism connoisseurs

POWERHOUSE An indomitable force in the regional tourism game, the State of Qatar is setting its sights on new possibilities, honing in on the leisure segment

CONTENTS > YOUR GUIDE 03

NEWS

REINVENTION elcome to another stunning issue of TTG MENA! Have you noticed our new logo? As we aim to write

INTERVIEW

DESTINATION QATAR

UPDATE RED SEA

new chapters in the story of TTG, a new brand image is called for to be the fresh symbol for a better, stronger publication, and we hope you love it. In the meantime, in this issue find out how

ON LOCATION U.S.

the US is working to reinvent itself and enhance its allure. Our in-depth look at Qatar reveals that it is steaming through with its plans to offer boundless options to leisure travellers. In Update Red Sea, the KSA, Egypt

SPOTLIGHT SRI LANKA

AWARENESS NORTHERN EMIRATES

ANALYSIS AVIATION

and Jordan showcase their strength as investment and development centres, while Sri Lanka seeks to boast all the exotic destination has to offer to the intrepid traveller in

A LETTER FROM...

our Spotlight feature. In the UAE, the Northern Emirates are hard at work turning themselves into destinations to be reckoned with, and in this issue some

FOCUS ON IRAQ

PEOPLE ON THE MOVE

2 September 2015

exciting key players in the aviation sector speak to TTG exclusively about the industry. Finally we turn our focus on Iraq with some fascinating updates on the country. Have a great month!

Panayiotis Markides Media reporter

Natalie Hami Senior Media Reporter

ttgmena.com

NEWS EXHIBITION CALENDAR

2015

SEPTEMBER 19 - 22 World Routes, Durban, South Africa www.routesonline.com/ SEPTEMBER 28 - 30 The Leisure Show, Dubai, the UAE www.theleisureshow.com/ • SEPTEMBER 28 - 30 The Hotel Show Dubai, Dubai, the UAE www.thehotelshow.com/ • OCTOBER 8 - 10 TTG Incontri, Rimini, Italy www.ttgincontri.it/ •

MULTI-FACETED PROJECT urther strengthen-

include an all-day-dining

especially from business

Istanbul Batisehir will be

ing its position in

restaurant, a bar, a busi-

and leisure customers

located on the western

Istanbul, Carlson

ness centre with four

from the Middle East.”

side of Istanbul as part of

Rezidor has announced

meeting rooms, a gym

its first residence in the

and more.

city: Radisson Blu Resi-

President and CEO,

dence Istanbul Batisehir.

Carlson Rezidor Hotel

It will feature 171 stu-

Group, Wolfgang Neu-

dios and apartments, and

mann said: “We see a

is scheduled to open in

growing demand for ser-

Q2 of 2016. Facilities will

viced apartments –

Radisson Blu Residence

the Batisehir project.

We see a growing demand for serviced apartments.

OCTOBER 13-15 IMEX America, Las Vegas, the US www.imexamerica.com • OCTOBER 19-21 The World Halal Travel Summit & Exhibition Abu Dhabi, the UAE www.whtsexpo.com/ • • •

TTG MENA will be available digitally at these shows ttgmena luxury will be available digitally at these shows

AT THE HELM OF LUXURY Marking 25 years in the lux-

special boating adventures.

ury cruise industry, Crystal

Set for delivery in No-

Cruises is now charting a

vember 2015, Crystal Esprit

new route, starting this year.

marks the debut of the new

Over the next three years,

all-inclusive Crystal Yacht

Crystal Cruises will intro-

Cruises programme, which

duce new ships as well as its

will sail regional, warm-wa-

own Boeing 787 Dreamliner

ter itineraries of seven days.

aircraft. In December 2015,

The spring of 2017 brings further growth with Crystal

Crystal Esprit will embark

River Cruises, offering spa-

on its maiden voyage as

cious suites.

the first expansion of the

In the same year, the com-

Crystal Cruises fleet. The

pany is set to launch Crystal

62-guest, 3,000-tonnage

Luxury Air, offering luxury

yacht will offer intimate and

travellers around-the-world

immersive experiences. The

trips on the world’s most

all-suite yacht is outfitted

advanced twin-aisle Boeing

with features such as a

787 Dreamliner.

two-passenger submarine,

Additionally, for the first

four 10-passenger zodiacs

time ever, guests will have

for special excursions and

the opportunity to call a

a 12-passenger Wider 32-

Crystal ship ‘home’ with

foot super yacht tender for

Crystal Residences. September 2015

ttgmena.com

NEWS

INNOVATION STRATEGY Voivenel said: “Online

akshmi Durai, a veteran

A pleasant surprise awaits passengers travelling

engagement is essential

of the cruise industry

through Dubai International’s Terminal 3 with

for a more personalised

in the Middle East,

family and children at Concourse B’s Zen

and interactive guest

has announced the launch

Garden, where Dubai Airports recently opened

experience.

of a cruise specialty website,

a new facility for families, and introduced other

CruiseXplore.com.

upgrades to the terminal.

“Our commitment

CruiseXplore is a cruise

Located between Gates B7 and B8, the new

connect with and serve our

specialist based in the Middle

facility features a children’s area complete with

guests and hotels lies at

East with a global reach of a

creative play equipment, television screens

the core of our innovation

multitude of cruise vacations.

featuring children’s programmes and baby

to improve the way we

With tech at the forefront

It will be integrating

DEDICATED ENTERTAINING TO CRUISE THE CHILDREN

The website is one of

our strategy is to develop

the only online platforms

and optimise our digital

dedicated to vacationers in the

transfer area in Concourse B has also been

platforms to drive high

Middle East region.

expanded. Furthermore, the washrooms have

of an evolving travel

compelling features and

growth markets in order to

“We make it extremely

experience, Hospitality

content such as new pho-

unlock our full potential and

comfortable for the guests

Management Holdings

tographs into the group’s

maximise the top line.”

to plan the cruise and also

(HMH) has revealed that

website, which provides

book online. As an exclusively

it is putting the customer

guests with direct access

designed cruise-only website,

experience first, by con-

to live rates and availabil-

tinuing to optimise and en-

ity that result in increas-

hance its digital capability

ing online revenues from

to provide travellers wider

direct bookings.

online and mobile access.

CEO, HMH, Laurent

changing rooms for added convenience.

strategy. Moving forward

Online engagement is essential.

4 September 2015

what CruiseXplore.com aims to facilitate for the guests is the unmatched and rich experience of a cruise vacation,” remarked CEO, CruiseXplore, Lakshmi Durai.

ttgmena.com

In addition to the new family area, the main

been redesigned.

NEWS

NEWS FLASH

SURFING WITH SPEED In line with meeting guests’ increased demand regarding connectivity, Amwaj Rotana, Dubai, has implemented upgrades to its technology front.

Asian hospitality group Dusit International has en-

The hotel has recently enhanced its wireless infrastructure by

tered into an agreement with South Africa-based eLan

adding a total of 100 access points to cover all of its guest rooms,

Property Group to manage several hotels and resorts in

restaurants, recreational areas and lobby. This upgrade however,

southern Africa and the Indian Ocean.

only marks phase one of the project. By the project’s completion

The agreement stipulates that Dusit will initially manage five hotel and resort projects: two in South Africa, two in Mozambique, and one in Mauritius; a total of

in 2016, all the Internet access points will be further upgraded to make them the most up-to-date in the wireless world. Following the WiFi upgrade, the next project due to be completed

around 1,400 rooms across nine hotels. The group will

in the early part of 2016 will be the installation of larger televisions

also work closely with the eLan Property Group on a re-

and the implementation of a fully interactive system where guests

gional hospitality education project.

can easily gratify their needs at the touch of a button.

The agreement was signed at a meeting held in Franschhoek near Cape Town, South Africa, where Thai

ibar

Minister of Commerce, General Chatchai Sarikalya was in attendance, alongside CEO, Dusit International, Chanin Donavanik and CEO, eLan Property Group, Mark Taylor.

A NEW STAR IN ISTANBUL Starwood Hotels & Re-

and a fitness centre. It will

sorts Worldwide has

also offer all of the brand’s

opened Four Points Istan-

amenities, including fast

bul Dudullu, the brand’s

and free WiFi throughout

milestone entry into the

the hotel.

country, thus accelerating

“We’re proud to intro-

Starwood’s growth in the

duce the Four Points brand

market.

to our rapidly expanding

The hotel is located in

portfolio in Turkey, now

the heart of Dudullu, on the

home to seven of our 10

Asian side of the city, with

distinctive brands,” com-

easy access to the Trans-

mented president, Star-

European Motorway (TEM)

wood Hotels & Resorts

and is only a 20-minute

– Europe, Africa and Middle

drive from Sabiha Gökçen

East, Michael Wale.

International Airport (SAW). Owned by Ever Group,

Chairman of the board, Ever Group, Selen Ersü

the new Four Points hotel

noted: “Four Points Istan-

features 182 guest rooms,

bul Dudullu will be a great

casual dining at The Res-

meeting point for sports

taurant, seven meeting

enthusiasts as well as

spaces totalling 224m ,

business travellers.”

September 2015

ttgmena.com

NEWS

CONSOLIDATING ITS PRESENCE

HOTEL CHECK

ATANA MUSANDAM

by Caroline Tapken

In a bid to consolidate its

being rolled out by the

Mövenpick Hotels &

Saudi Arabia expansion

hospitality firm over the

Resorts, Middle East

plans, Mövenpick Hotels &

next four years, with two

and Asia, Andreas

Resorts is adding a fourth

planned for Riyadh, one for

Mattmüller said: “The

property to the Kingdom’s

Al Khobar and the 233-key

hotel is just five minutes

thriving city of Jeddah.

Mövenpick Hotel City Star

from Jeddah’s King

Jeddah.

Abdulaziz International

The 300-key Mövenpick Hotel Heraa Jeddah, set

Mövenpick Hotel Heraa

Airport, which is currently

riving to Musandam from the UAE

air conditioned lobby. Greeted by Omanis

to open in Q1 of 2019, will

Jeddah, will include a

undergoing a $7.2 billion

is so easy. Many people go just for

bearing Arabic coffee or traditional Laban

take the company’s KSA

health club with gym and

expansion to take its

the day to enjoy a dhow cruise and

juices, the welcome was both warm and

offering to 14 properties

seven stand-alone villas,

ultimate capacity to

efficient.

strong. It is one of

among other facilities.

80 million passengers

dolphin watching, driving back in the evening. Now, however, there is a great reason

We were lucky enough to have a spa-

to turn that into a weekend visit with the

cious two-storey duplex with a balcony

opening, in late 2014, of Atana Musandam

overlooking the water, complete with a

Hotel. Nestled in the rocky headland at

kitchenette, lounge and upstairs bedroom

the northern tip of Musandam, the hotel

with a dressing area and a large bathroom

is 43km from the UAE border and worlds

with shower and bath tub. There was even

away from the bustle of Dubai.

space under the stairs for the road bike

‘Atana’ is Arabic for ‘come to us’ and the hotel exudes Omani hospitality and character from the moment you enter the

five Saudi new builds

that travels everywhere with us!

CLICK HERE TO READ THE FULL REVIEW ONLINE

TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.

ibar

6 September 2015

ttgmena.com

Chief operating officer,

annually.”

ibar

NEWS

MILESTONE DESTINATION et to open its doors to guests in October 2015, Steigenberger Hotels has announced the launch of a five-star property, the Steigenberger-managed Hotel at Business Bay in Dubai. This landmark opening, along with pipeline hotels in Dubai and Qatar – the InterCityHotel Culture Village in Dubai and the Steigenberger Hotel Doha Airport Road – sees Steigenberger set to expand into the UAE before the end of the year.

The hotel will boast five different restaurants. The new hotel will feature five-star facilities at the very heart of the city. It is located a stone’s throw from the iconic Burj Khalifa skyscraper and the new hotel’s 365 rooms and suites will provide the highest degree of comfort for travellers staying for business or leisure, boasting no fewer than five different restaurants to make sure every taste is catered for. A banqueting and conference area will offer up an exciting new venue to stage events, while the spa and fitness area, featuring a pool, provides guests the option to relax or workout whilst enjoying

UNCHARTERED TERRITORY Six Senses Hotels Resorts Spas has unveiled its very first resort in Europe, which is situated in Portugal’s Douro Valley, a UNESCO World Heritage area. Spanning eight hectares, Six Senses Douro Valley houses 57 guest accommodations ranging from superior, deluxe, river rooms to spacious suites and villas with one, two and three bedrooms. Featuring a variety of F&B options, the resort is also home to an expansive Six Senses Spa covering 2,200m2. Within the grounds there is also an outdoor swimming pool as well as a gym, aerial yoga and on-site personal trainers. For further relaxation, guests can make the most of meditation nests dotted about the forest or make use of the library.

panoramic views across the city.

8 September 2015

ttgmena.com

UPDATED CHIC W Istanbul has recently com-

balcony. The Cool Corner Suite

pleted a refresh of the property,

can also be combined with a Stu-

enhancing its offering to guests.

dio Suite and a Mega Room to

For the revamp, a new social

create an exclusive area of more

scene by acclaimed Turkish de-

than 158m2 where guests can

signer, Mahmut Anlar has been

stretch out in style with friends

unveiled, featuring an interactive

and family while enjoying the

art installation.

spectacular river and city views.

Inspired by Ottoman art

The property has also intro-

and treasures, the remixed W

duced a new W Day Spa with two

Lounge emits an exotic vibe

treatment rooms, a Turkish bath

where guests can mingle.

and hammam. Guests will be

A further new addition is the

pampered with Caudalie prod-

Cool Corner Suite on the third

ucts. Meanwhile, the new FIT

floor. The one-bedroom retreat

state-of-the-art fitness centre

features a separate living room

on the third floor offers verdant

and Bosphorus views from the

views and a refreshing space.

NEWS

EXCLUSIVE PRIVILEGES miles for every qualifying room stay and 1,500 base

THE FINEST LUXURY

Air Seychelles has welcomed the intro-

miles for suite accommo-

duction of a visa waiver for Seychellois

dation at any of the Millen-

passport holders travelling to the UAE.

nium & Copthorne proper-

The development will allow Seychel-

ties spanning Asia Pacific,

lois to visit the UAE for a period of up

Europe, North America,

ringing the art of oriental

will preside over the hotel’s fine

to 90 days, without applying for a visa

New Zealand and the Mid-

hospitality to Milan is Manda-

dining restaurant, Seta, which has a

before travelling. A visa will then be

dle East. Members will

rin Oriental with the opening

menu of sophisticated, contempo-

granted free of charge on arrival.

be able to increase their Millennium & Copthorne

air miles at the Group’s

port and chairman, Air Seychelles, Joël

Hotels has announced

brands, which include

Morgan said: “This visa waiver simplifies

the signing of its frequent

Grand Millennium, Millen-

courtyard as well as year-round

travel to the UAE for Seychellois pass-

flyer global agreement

nium, Copthorne, among

seating indoors.

port holders and brings our two coun-

with Saudi Arabia’s na-

many others.

tries, which have longstanding bilateral

tional carrier, Saudia and

relations, closer together.

Alfursan, the airline’s

marketing, Millennium &

loyalty programme, un-

Copthorne MEA, Naeem

through Seychelles’ policy of grant-

derlining its commitment

Darkazally said: “We are

of its property Mandarin Oriental,

rary dishes combining French, Asian

Milan.

and Tuscan influences. The restaurant includes al fresco dining in its

hotel housed within four redeveloped 18 century buildings.

The property is a contemporary th

The 104 rooms and suites, situ-

Mandarin Bar, which also has

ated on the central Via Andegari,

courtyard seating, offers a ‘bistro

offer stylish and spacious accom-

style’ menu of Italian dishes and

modation in the city. The property is

hotel classics.

Minister of Foreign Affairs and Trans-

“This visa waiver is reciprocated

Vice president, sales and

also within easy access of the city’s

For guests seeking a spot of re-

ing all foreign visitors a visa on arrival,

to developing a strong

delighted to add another

most important commercial, fashion

laxation, The Spa at Mandarin Orien-

including UAE nationals, which has

brand presence across the

world-class airline to our

and cultural centres.

tal, Milan is a holistic retreat, with six

contributed to the UAE becoming our

Kingdom.

frequent flyer programme

Executive chef, Antonio Guida,

treatment rooms, two couples suites

fourth-largest inbound tourism market.”

formerly of the two Michelin starred

and a dedicated Thai massage room.

able Alfursan members

our guests’ experience and

restaurant Il Pellicano, in Tuscany,

It also features a hair salon.

to start earning 500 base

offer even better value.”

10 September 2015

The partnership will en-

as we strive to enhance

NEW ERA FOR ICONIC TTG BRAND TTG publications across the

momentum behind the brand

look forward to driving more

globe are uniting under a

will result in increased global

benefits for both our readers

common identity and outlook

awareness of the TTG brand,

and customers under our re-

for the first time in the 62-

while the roll-out of the new

vitalised network.”

year history of the brand.

logo will help further leverage

This latest initiative will see

TTG’s leading position in the

the up-to-date TTG branding

Media in the UK, all of the li-

industry – underscoring its

brought into line across all

censed partners – TTG Czech

status as the authoritative

licensed partners, with each

Republic, TTG Italia, TTG

voice of travel trade media

region’s logo clearly bearing

MENA, TTG Poland, TTG Nor-

across the world.”

the regional name and colour

Led by brand owner TTG

dic and TTG Russia – are to

Managing director, TTG Me-

for which it is renowned. This

dia, Daniel Pearce said: “The

marks a milestone in TTG’s

This month will see the ex-

original Travel Trade Gazette

history which has seen signifi-

isting branding of TTG Media

was the first publication of its

cant progress in the develop-

rolled out across all the media

kind in the world when it was

ment of relations between

businesses which operate

launched in London in 1953.

brand owner TTG Media and

under licence from the UK

TTG remains the iconic brand

its licensed partners over the

company. And in a new spirit

in travel trade media and we

past 12 months.

take on the same logo.

of cooperation each of the

Following on from this lat-

businesses will also promote

est move, the loyal followers

news and opportunities from

of the TTG brands – including

each other’s regions.

some 150,000 travel agents

The move follows the ap-

across 80 countries – will

pointment of Tony Fields, for-

benefit from an editorial

mer general manager for TTG

initiative which will see each

MENA in Cyprus, to spear-

partner featuring exclusive

head the growth of the net-

content from all the brand,

work as international brand

showcasing the best and lat-

manager for TTG Media.

est travel trade news from

Fields said: “The new ttgmena.com

across each region.

NEWS

CUBAN ADVENTURES TTG: What exciting activities/tours will

ith a successful

be available to guests?

beginning to the

Within the resort, guests will have ac-

year, Air Astana

cess to 800m of private beach front, two

has increased its operat-

swimming pools, live music and shows,

ing profit by 115 per cent to

tennis courts, basketball courts, kayaking,

$23.9 million in the first

windsurfing, snorkelling, yoga classes and

half of 2015.

beach club activities. We offer our guests the option of cre-

Net profit was $8.3 million, versus a loss of $36.4

numbers rose by four per

Bangkok and Tbilisi. We

cent to 1.82 million.

do not expect 2015 to be a stellar year, however, our

ating their own Cuban adventure with a

million in the first half of

visit to the Guarana National Park and

2014 (the result of a book

Astana, Peter Foster said:

low unit cost and expanded

the Buenavista Biosphere reserve, or they

loss following a local cur-

“We continue to expand and

network will allow us to take

can go sport fishing, sailing, yachting or

rency devaluation).

have recently added routes

full advantage of market re-

from Astana to Paris, Seoul,

covery when it comes.”

deep sea diving. To start their evening, Chief sales and marketing officer – Eu-

a spectacular sunset cruise is also

rope, Warwick International Hotels, Jean-

proposed.

Marie Pébrel speaks exclusively to TTG about the company’s new Cuba property

OPTIMISTIC STANCE

TTG: During your first year of operation

Meanwhile, passenger

President and CEO, Air

NEWS FLASH

what will you be focusing on?

Looking to entice travel

Travel agents need only

Cruises fleet includes

TTG: What types of travellers will the

We’ll be focusing on developing the Eu-

agents, Regent Seven

book a suite on any of the

sister all-suite, all-balcony,

property be looking to attract and which

ropean markets. Indeed, Cuba has been

Seas Cruises and Cruise

Regent Seven Seas sailings

Seven Seas Voyager and

feeder markets?

a booming destination recently for Euro-

Master are offering a

up to March 31, 2016, with

Seven Seas Mariner; and

Warwick Cayo Santa Maria Resort is dedi-

pean vacationers but the growth potential

free iPad Mini to agents

bookings fully paid by

the all-suite, Seven Seas

cated to leisure travellers. Our main feeder

is still huge. Our aim is also to promote

across the GCC and MENA

September 30, 2015.

markets are Canadian and Latin American

and spread the idea of Cayo Santa Maria

regions.

vacationers.

as a destination overseas.

12 September 2015

ttgmena.com

The Regent Seven Seas

Navigator. Bookings should be made via Cruise Master.

INTERVIEW

INTREPID TRAVELLER Lee Abbamonte: the travel personality, brand ambassador, entrepreneur, travel expert, travel writer, author as well as global adventurer has claimed the title of youngest American to visit every country in the world, having visited 318 countries. He speaks exclusively to Natalie Hami about his exciting future plans TTG: Your background is very different from the

military permission.

ernment is not necessarily an indication of the peo-

The most important thing for me is to enjoy my

ple. I have also met amazing people in these places.

leap into something so different?

travels, instead of going somewhere just to say that

People show you that they’re not necessarily behind

I quit my Wall Street job in 2008 to travel full-time

I’ve been there.

the government.

job that you do now. What made you take the

and finish [visiting] all the countries [in the world]. Then I took that tag line [‘youngest American to visit every country in the world’] and turned it into a business. I did it to pursue something I love. The first time I left America was in September 2008 to go to London. I studied abroad – I did a year

I’m working on a book for next year too, but there’s no rush.

TTG: How many passports have you gone

I’m also a regular TV contributor and have appeared on many shows addressing real issues such

In America they actually stuff extra pages into the

as airlines, authorities and the government. I’m

end of each passport so I guess that is equivalent to

working on a travel related show as well.

six new passports.

TTG: Where’s your next adventure?

passport stamps you’ve never seen before’.

I have also got a section on my website called ‘22

in London. It was the best decision and it changed my life completely.

through?

I’ll be in the UK for the Rugby World Cup then out TTG: Spiritually what has travel done for you?

in the South Pacific and Southeast Asia for a few

It has relaxed me a lot and has probably extended

weeks with another South Pacific trip coming up in

my life. It has also let me interact with lots of differ-

December and who knows what else might come up!

ent types of people on a daily basis. It has helped me

The second Pacific trip involves me going to Wake

What piece of advice what you give someone travelling to a new country?

inspire other people. When you’re doing Wall Street

Island, which is one of the six I have left on the TCC

Go for sure – do some research though so you know

stuff no one knows about it and you’re not inspiring

List and is one of the military places I mentioned.

what you’re getting into. Some people go and have no idea what they’re getting into. And learn the

anyone. There’s nothing more rewarding for me. TTG: There are some destinations the world over

basics of their language such as ‘hello’, ‘please’ and

TTG: You’re the youngest American to visit every

that would be amazing to visit and tourism would

‘thank you’.

country in the world. Now that you’ve achieved

really benefit the destination, however, travelling

Name your favourite country/countries.

that, what’s next?

there is particularly difficult which discourages

The epic question that’s impossible to answer. It has

I’ve got a lot of stuff coming up. Regarding the

visitors. What do you suggest both travellers and

to be a country that encompasses everything I like

Travelers Century Club (TCC) List, I want to finish

tourism bodies do to overcome these difficulties?

such as the beach and the mountains. I would say

the list. I’m actually very close to finishing; I’ve just

It’s important for people to separate the govern-

Australia and South Africa as they have everything in

got six places left to go. I would have finished it by

ment and the people. I’ve had amazing experiences

them that I like: nice people, cool wildlife.

now but two places have been difficult as I need

in places where people are afraid to go but the govSeptember 2015

ttgmena.com

DESTINATION QATAR

ALLURING MEDLEY The State of Qatar, globally recognised as a business powerhouse, is setting its sights on new possibilities and is thus reshaping its strategies to warmly embrace all categories of travellers. Tatiana Tsierkezou explores the methods put in place to attract the burgeoning leisure segment

DESTINATION QATAR roud of its heritage and ever striv-

tion to major historic sites and leisure attractions (Souq Waqif,

ing to maintain its unique identity,

Qatar Islamic Museum, Corniche road and so on), which also

Qatar is one of the Middle East’s

makes the property more attractive for tourists,” Ali added.

most heralded success stories. With a tourism industry that has been pre-

AUTHORITATIVE INITIATIVE

dominantly stimulated by business, in recent years the country has begun noticing great potential in other segments, such as sports tourism, in light of the approaching 2022 FIFA World Cup, which has spurred a building and development boom. However, tourism stakeholders have also identified great revenue-generating pos-

Our aim is to offer something for just about everyone.

And while TTG explored the eclectic strategies put in place by hotels to attract the leisure segment, forming part of Qatar’s National Tourism Sector Strategy 2030 (a long-term strategy that will assist with the advancement of the tourism industry through a series of well-defined plans, programmes, projects and poli-

sibilities in the ever-fruitful leisure market;

cies), the beating heart of the industry, Qatar Tourism Authority,

a market which is rapidly gaining interest in

shared its vision on the country’s outreach to holidaymakers.

Qatar as a tourism destination of choice. “Visitors are spoilt for choice when visiting Qatar, with options available for all,” shared CEO, Katara Hospitality, Hamad Abdulla Al-Mulla. “Travellers can explore our beautiful

felt at many other significant events to reaf-

Speaking exclusively to TTG was chief marketing and promo-

firm Qatar’s global position as a destination

tions officer, QTA, Rashed AlQurese: “Qatar has its sights firmly

for leisure travellers,” El Khoury explained.

set on the quality high-end [scope] of the tourism market. Within

Meanwhile, regardless of the fact that

that general definition, we are interested in attracting a broad

this property boasts the word ‘business’ in

spectrum of travellers, whether seeking a luxury break, new cul-

its name, Crowne Plaza Doha The Business

tural experiences, a family holiday or to pursue a particular spe-

landscaped parks, relaxing beaches, browse

Park has also noticed the opportunities

cial interest, such as sport, nature or history for example.”

shopping malls, catch a show in a theatre,

brought forth by the leisure market, and has

AlQurese shared that while the State is diversifying its facilities

visit the traditional Souq Waqif or check

therefore adopted various strategies to fur-

and attractions to build a destination with the widest possible ap-

out one of Qatar’s many landmarks, among

ther magnetise this segment.

peal, QTA’s marketing strategy is highly targeted so as to ensure

other attractions,” he outlined.

Director of sales and marketing, Crowne Plaza Doha The Business Park, Shadi

WAYS TO ENTICE

“The key point is that Qatar is not narrowly focused on one

Kassem shared: “[In an effort to further

particular type of tourism. Our aim is to offer something for just

stimulate this market], we are actively par-

about everyone, and it is the combination of different attributes

ticipating in familiarisation trips and local

that makes our destination special,” he told TTG.

and international exhibitions spearheaded And with all of these enticing opportunities guaranteeing unforgettable experiences,

both cost-effectiveness and maximum impact.

by the Qatar Tourism Authority (QTA).

In an effort to spread this message, the Authority has been working on building up its international network of representa-

“Also, to further support and enhance

tive offices. Currently, QTA has three offices in Europe (the UK,

the contemporary traveller cannot help

local (GCC) leisure tourism, the hotel has

France and Germany), two in the Kingdom of Saudi Arabia which

but admire the country’s eclectic hospital-

partnered with tour operators for weekend

cover the GCC region and one in South East Asia, responsible for

ity portfolio, which is largely dominated by

stay packages that comprise of city tours

Singapore, Malaysia and Hong Kong.

illustrious, high-end properties and leading

and other activities for the entire family to

international brands.

enjoy during their visit to Qatar,” Kassem

focused, firstly, on the travel industry – tour operators, MICE

explained to TTG.

organisers and travel agents – and, secondly, on the consumer

Having opened its doors to the public in early 2015, the utterly luxurious Banana

And speaking of QTA, which pulls out all

“In each of these markets, we pursue a two-pronged strategy

market,” shared AlQurese. But QTA additionally uses other platforms to spread the word.

Island Resort Doha by Anantara makes for

the stops to ensure that the country’s tour-

the ideal option for any leisure traveller.

ism industry is ever-growing and developing,

Tourism exhibitions, roadshows, presentations, sales visits and

tourism stakeholders regularly turn to this

joint promotions with tour operators also form the core of its

entity for guidance.

ethos, while new initiatives such as ‘Tawash’, an online destina-

Speaking to TTG was director of sales and marketing, Banana Island Resort Doha by Anantara, Elias El Khoury, who expressed

“Grand Hyatt Doha is working in parallel

tion training programme, have been introduced to train overseas travel agents on how to sell the destination.

confidence in Qatar with regards to magnet-

with the plan set by Qatar Tourism Author-

ising the leisure segment: “Qatar is seeing

ity to promote Doha as a leisure destination

a highly encouraging growth from global

especially for families from the GCC,” ex-

ing great emphasis on promoting positive destination awareness

travellers and it is clear that it has what it

plained director of sales, Grand Hyatt Doha,

via the media through press releases and briefings, whilst also

takes to appeal to visitors from all across

Ali Moussa.

organising familiarisation visits alongside joint promotions with

the globe, both business and leisure. “With Qatar traditionally perceived as a

Echoing this sentiment was director of

On the consumer side of things, the Authority has been plac-

influential media. Concluding, AlQurese stated: “The core Qatar message re-

sales and marketing, Grand Regal Hotel,

major international business hub, leisure

Shamsa Ali, who also declared that the

mains consistent for all markets, highlighting the sights and

travel is on the increase and we expect

property is in sync with QTA: “We are collab-

attractions, the high quality of the hotels, the authentic cultural

this trend to gain further momentum,”

orating a lot with the Authority and we work

experiences and the myriad of family orientated events and an-

El Khoury added.

closely with travel agencies, wholesalers and

nually organised festivals taking all preferences and tastes in tai-

online booking engines, which are mainly fo-

loring our message to specific markets. Likewise, the promotional

ment and contribute to the State’s develop-

cused on leisure travellers. Apart from that,

methods we use vary from market to market depending on local

ment, he shared that Banana Island Resort

we are paying much more attention now to

conditions and preferences. We follow the philosophy of ‘global

by Anantara is engaging in a wide variety of

the online reputation of our hotel.”

planning, local implementation’.”

On a mission to attract this profitable seg-

year-round marketing activities, including

Meanwhile, in an effort to accommodate

tradeshows, exhibitions and B2B events with

the needs of the leisure traveller, Grand

With a conscientious outlook and great plans for its tourism

airline operators, travel agents and other

Regal Hotel provides visa services, an abso-

industry, QTA seeks to boost tourist numbers from 2.83

industry partners.

lute must nowadays for leisure travellers.

million to around the seven to nine million mark within the

“We look forward to making our presence

“Besides this, our hotel offers transporta-

16 September 2015

ttgmena.com

coming 15 years.

ibar

DESTINATION QATAR A BRILLIANT FIRST FOR DOHA

YEAR OF EXCELLENCE

AIRLINES JOIN FORCES

Due to open this October and marking

level of service. Further-

the first Westin branded property in the

more, this codeshare is ex-

country, general manager, The Westin

pected to open doors for

Doha Hotel & Spa, Gianrico Esposito

further expansion in the

shared his enthusiasm with TTG.

foreseeable future across destinations within the US

“The hotel will offer an exciting new

and Asia.

destination in Doha, focusing on offer-

Group chief executive,

Qatar’s Hamad International Air-

year, HIA has scooped numerous

ing guests wellbeing and healthy living,”

port (HIA) announced that through-

awards including the Best Airport in

he said, adding that the hotel’s focus is

Qatar Airways, HE Akbar

out its first year (beginning June

the Middle East award from Skytrax,

to provide visitors with a rejuvenating

Al Baker said: “Becoming

2014 and ending May 2015) it wel-

among many others.

experience.

comed an impressive 28,047,750 million passengers.

Qatar Airways and one-

a member of oneworld has

“The services and family-friendly

world partner, Royal Jor-

enabled Qatar Airways to

was chief operating officer, HIA,

concept will bring new life and innova-

danian have strengthened

strengthen its competitive

Enthusing on the fruitful period Badr Mohammed Al Meer, who com-

tive ways to experience wellness in a

ties having recently an-

offering, while expanding

per cent year-on-year increase on

mented: “We owe our accomplish-

dynamic environment in the heart of Do-

nounced a new codeshare

travel options to passen-

the frequency of passengers served

ments to our focus on customer

ha’s downtown, for those staying at the

agreement which is set to

gers around the world.

at Doha International Airport, Qa-

satisfaction. We put the customer

hotel as well as the local community.”

boost travel opportunities

tar’s previous travel hub, which

at the heart of everything we do.

served 22.6 million.

With this in mind, we have invested

tors a broad range of services from the

This number represents a 23.6

The Westin Hotel & Spa will offer visi-

for their customers. With this development,

“The launch of this new codeshare agreement with our fellow oneworld

in a bespoke research programme

renowned Heavenly portfolio, such as

Royal Jordanian’s and

member airline, Royal Jor-

handled 193,173 aircraft movements

to get to know our passengers and

the Heavenly Bed, the Heavenly Spa and

Qatar Airways’ passengers

danian, demonstrates this

over the last year – an 11.4 per cent

their needs.

Westin Workout.

travelling between Doha

and will allow passengers

and Amman will benefit

to benefit from seam-

egy will focus on increased capacity

from the same airline code

less journeys around the

and additional facilities,” he added.

as well as a fine-tuned

globe,” he enthused.

Now home to 36 airlines, HIA

jump on the annual figures at Doha International Airport. Throughout its successful first

“Our future development strat-

ibar

18 September 2015

ttgmena.com

ibar

UPDATE RED SEA

ABUNDANT ADVENTURES

established projects in Yanbu, the King Abdullah Economic City in Rabigh and the Jazan Refinery in Jizan,” commented district director, The Rezidor Hotel Group – Saudi Arabia, Basel Talal. While Jordan’s portion of the Red Sea coast may be considerably smaller in size, the port city of Aqaba is working hard to prove its stature as a key player in the destination’s tourism strategy. In a bid to improve the city’s infrastructure, a number of investment projects are cur-

Stretching its vast coastline across a selection of very different tourism destinations, collectively the Red Sea region is undergoing a period of investment and development, which is stimulating the growth of its core markets in the process. Emily Millett discovers

rently underway that are set to change the face of tourism in the area. According to operations manager, Abercrombie & Kent Destination Management Company – Jordan, Salam Shaqdeeh, departure tax has been waived on all charter flights and low cost carriers arriving at King Hussein International Airport in Aqaba in a bid to encourage more airlines to the city. “Having this implemented, we are now planning to work on new programmes to get into the charter business and attract more markets. We will sell Aqaba as a historic destination with a refreshing waterfront that offers many opportunities for over and underwater activities,” Shaqdeeh explained to TTG. Noting that Aqaba Special Economic Zone Authority (ASEZA) is planning to reconstruct and enlarge King Hussein International Airport in Aqaba, product manager, Jordan Experience, Mohammed Omran expressed: “The Jordan Tourism board and ASEZA are planning to [encourage] low cost airlines to fly to Aqaba. This will be a positive development for Jordan Experience tours as we arrange many low cost packages and excursions which could be a good fit with those who travel with low cost airlines.”

INVESTING TO EVOLVE As infrastructure develops, so the Red Sea grows in popularity as a destination for foreign investment. “The Red Sea is a target for foreign investors in line with the development of multiple refinery projects on its coast, especially in Rabigh and Jizan in addition to the existing leading commercial role of Jeddah and Yanbu,” said Talal. “As a result of this development, there are many new projects and more hotels in the pipeline in Jeddah and Yanbu, ith the sprawling five-star beach resorts of

of bad press, the Egyptian Red Sea Riviera and surround-

Egypt on one side, the corporate and reli-

ing areas are now seeing a return to popularity.

gious tourism attractions of Saudi Arabia

“Egypt is safe to travel to,” exclaimed sales and e-

in addition to new emerging cities such as Jizan. “Many major players from around the globe are competing to sign multibillion contracts on the west coast

marketing manager, Premier Le Reve Hotel & Spa, Ahmed

particularly from the US and the EU. As a result, more

investment projects in Jordan tucked into the middle, the

Yahia. “Booking conditions for the resort destinations of

international hotels are springing up to cater to increased

expansive Red Sea coastline boasts a rich and varied

Sharm el Sheikh, Marsa Alam, Taba and Hurghada remain

demand in Jeddah and the key cities on the Red Sea

diversity.

as normal, with tourists regularly flying into the local air-

coast,” he added.

on the other and the large-scale foreign

In Egypt, leisure tourism is the name of the game, with its miles of golden beaches, guaranteed year-round sun-

Hospitality groups with a presence in the country,

ports,” he added. Red Sea-based travel agents and tour operators such as

and those yet to add the Red Sea to their portfolio, are

shine, accommodation to suit any budget and superb div-

Nature Travel Egypt are also noticing an encouraging in-

clamouring to stake their claim over the land as Ahdab ex-

ing and water sports options, as vice president and regional

crement in arrivals, as operation manager, Nature Travel,

plained to TTG: “Starwood already has a strong footprint

director Africa and Indian Ocean operations, Starwood

Michael Malak explained to TTG: “We had a good summer

in the Red Sea and currently operates the Le Méridien

Hotels and Resorts, Hassan Ahdab explained to TTG.

season and this is a sign that tourism will continue to grow

Dahab, Sheraton Sharm El Sheikh, the Sheraton Miramar

and gain momentum for the rest of the year.”

Resort El Gouna and the Sheraton Soma Bay, and La Resi-

“The Red Sea has always been an attractive tourist destination for Egypt,” Ahdab declared. “A stable trend has been taking shape in the past years

Across the water in Saudi Arabia, it is the industrial, corporate and religious tourism niches that are proving the

dence des Cascades at the Red Sea. “We will open the Westin Soma Bay Golf Resort and

which shows that only 15 to 20 per cent of tourists to Egypt

most lucrative amongst both the local domestic travellers

Spa later this year. Positioned on the highest point of the

still choose Luxor, Aswan or Cairo for cultural and historic

and the international and foreign markets.

Soma Bay peninsula, the resort will be an oasis for rest and

sightseeing. The rest opt for leisure; which in Egypt means mostly one thing: the Red Sea.” Although previously on the receiving end of an onslaught

“The Red Sea area of Saudi remains a highly attractive

relaxation in the picturesque Red Sea area. It will provide

commercial destination driven by the historical trade

access to an 18-hole championship golf course and the

role of the Islamic seaport of Jeddah and the newly

largest spa and Thalasso centre in the region,” he added.

20 September 2015

ttgmena.com

UPDATE RED SEA Local investments are also prevalent in the region

‘Jeddah Ghair’ add additional attractions for visitors and

with home-grown companies, such as Saudi Arabia-

we at Park Hyatt support these initiatives and offer spe-

based Elaf Group of Companies, looking to reinvest

cial weekend room rates and tailor made spa packages.”

money into the development of their native lands.

With regional and international flights set to increase

Speaking to TTG about recent advancements, presi-

into Aqaba, over the coming years the city is expecting to witness a shift in incoming arrival nationalities. Ac-

dent, Elaf Group of Companies, Ziyad Bin Mahfouz said:

The local market continues to play a vital role in driving the destination’s travel and tourism industry.

“Several luxury resort projects are coming up along the Red Sea coast and this can be attributed to the infinite opportunities offered by the region because of its natural geography. Gauging the potential of the Red Sea region, Elaf Group has opened its Elaf Jeddah Hotel in the vicinity and will open Elaf Galleria soon. The main attraction in the KSA is religious tourism. However, with the Red Sea gaining prominence due to the development of several hospitality projects, local and foreign tourists will be attracted to the region for its world-class resorts and

cording to general manager, Mövenpick Resort & Spa Tala Bay Aqaba, Beat Peter, the main feeder markets for the hotel include the local and the regional markets. “We are looking into alternative businesses from the Gulf, Eastern Europe with the ‘Stan’ countries, Asia and the Maghreb countries including Egypt,” he commented. Also, seeing the potential of alternative source markets, Ahdab commented: “The Red Sea has long been a favourite destination for British tourists and for many years Germany and the UK were leading source markets. While we believe Germany and the UK will continue

excellent water sports facilities.”

to dominate, the potential of the Russian market is yet Sea coast and we have seen an increased local demand

to be explored to its maximum. Eastern Europe, the

for hotels in this area over the weekends and during

Baltic States, Scandinavia, Poland and Ukraine also have

An influx in foreign tourists would mean a huge shift in

public holidays,” said Talal. “Saudi families are keener to

immense opportunity, and we see China, Japan and

the KSA’s tourism industry, which until now has been

enjoy local attractions and discover domestic hospitality

South Korea as emerging source markets.”

very much presided over by the local, domestic market.

facilities on the Red Sea.”

REGIONAL AND DOMESTIC TOURISM

And while a rise in international arrivals may seem a

According to general manager, Park Hyatt Jeddah,

As tourism in the Red Sea region evolves across

possible future on the Saudi Red Sea’s horizon, the local

Ashwini Kumar: “The Saudi tourism authorities are

Jordan, Saudi Arabia and Egypt, the destinations are

market continues to play a vital role in driving the desti-

determined to [promote] Jeddah as the ‘Bride of the

diversifying their offerings and widening the pool of

nation’s travel and tourism industry.

Red Sea’ – a popular regional destination for domestic

potential source markets with new attractions, devel-

leisure tourism. The Jeddah summer festivals and

opments and infrastructures.

“We are seeing a rise in domestic tourism on the Red

STRATEGIC ENHANCEMENTS

BRAND NEW ENTRY

Mövenpick Hotels and Resorts’ port-

Starwood Hotels

swimming pools and a

folio of properties in the Red Sea are

& Resorts has an-

private beach, a busi-

currently undergoing a series of ren-

nounced the expan-

ness centre, ballroom

ovations and brand enhancements.

sion of its portfolio

and function space.

in Aqaba with the

The two hotels will

introduced at Mövenpick Resort &

opening of The Westin

share a spa.

Spa Tala Bay Aqaba, the property’s

Saraya Aqaba planned

Commenting on the changes being

GROWING COMMITMENT

Situated right at

general manager, Beat Peter told

for June 2016, and Al

the mouth of Jordan’s

TTG: “Over the past months we have

Manara, a Luxury Col-

Saraya Lagoon and

made strategic decisions to protect

lection Hotel, Saraya

the Gulf of Aqaba, the

The Rezidor Hotel Group is cur-

after the recent launch of Radis-

our position as the leading and pre-

Aqaba slated for a

200-key Al Manara,

rently increasing its presence on

son Blu Resort, Jizan, and this is

ferred resort in southern Red Sea

January 2017 launch.

a Luxury Collection

the Red Sea coast of Saudi Ara-

set to be followed by the slated

with a bottom line goal of making our

bia with the opening of Radisson

mid-2016 opening of Radisson

guests happy.”

Blu Plaza Hotel, Jeddah.

Blu Hotel and Residence, Jeddah

Enhancements at the hotel include

The 300-room Wes-

Hotel, Saraya Aqaba

tin branded property is

offers three gourmet

set to feature five F&B

restaurants, an array

Al Salamah. The group is also

a new and bigger gym offering per-

outlets, a health and

of specialty shops,

more accommodation choice for

expanding on the Egyptian side

sonal training; exclusive membership

fitness club, specialty

multiple swimming

travellers in Saudi Arabia,” dis-

of the Red Sea, with the planned

offering combined benefits with the

shops, a children’s

pools and a long

trict director, The Rezidor Hotel

unveiling of Radisson Blu Resort,

onsite spa; in-season F&B; more rec-

club, outdoor recrea-

stretch of private

Group, Saudi Arabia, Basel Talal

Sharm El Sheikh Lagoon at the

reational activities catering to guests

tion facilities with two

beach.

commented to TTG.

end of this year.

of all ages; and new entertainment

“This 112-room hotel provides

“We operate nine properties

Speaking to TTG about the

programmes.

across Riyadh, Jeddah, Dhahran,

new Jizan property, general

Al Khobar, Dammam, Jizan and

manager, Radisson Blu Resort

all-inclusive packages, a holistic well-

Yanbu, and the opening of the

Jizan, John Fanous said: “We

ness programme and a games room,”

new Radisson Blu Plaza Hotel,

offer an excellent and unique

added Peter.

Jeddah highlights our commit-

experience for our guests. The

ment to growing our brands in

resort is one-of-a-kind and serves

ing finalised at Mövenpick El Quseir

the Kingdom.”

both leisure and corporates as

and are expected to be finished by

we offer our distinguished guests

the end of 2015.

The opening of this latest Jeddah-based property comes

“We still have to launch our new

Renovations are also currently be-

a very memorable stay.” September 2015

ttgmena.com

ON LOCATION US revealed to TTG that the hotel is continually working to expand its presence in the Middle East and is looking forward to catering to guests from this region with amenities and comforts while away from home. “Over the years, we have discovered that the best way to market the hotel to Middle Eastern travellers is the ‘word of mouth’ approach. If you make them happy and comfortable and provide excellent service, they will spread the word.”

New York City has the most active hotel development pipeline in the country.

ICONIC GLAMOUR

Director of sales and marketing, St. Regis San Francisco, Lilian Wagner told TTG that as the hotel hosts many delegations and

Boasting diversity that rivals many other destinations, the US continues to develop its product and surprise visitors. Natalie Hami reports

families from the Middle East on an annual basis, there are Arabic speaking butlers and other key staff. However, going above and beyond by consolidating its commitment to international markets via the creation of a hospitality employee training programme is

Caesars Entertainment, offering Las Vegas style hospitality.

destination that has been catapulted

113,000 rooms by year-end. By 2018, New York City will be home to 124,000 hotel

into the limelight for countless reasons;

rooms, ranging from luxury, to boutique and select service. This means New York

the US will forever draw curious visitors

City is more accessible than ever to visitors of all budgets and preferences,” Healy

cover the World – Middle East, Caesars En-

to its shores from across the pond. For

exclusively told TTG.

tertainment International told TTG that the

anyone that has yet to take that epic journey, it may

On the cultural front recent openings include the new Whitney Museum of Art,

A spokesperson for and on behalf of Dis-

hotel operation department has created a

be hard to dispel the more iconic images, such as

the One World Observatory; as well as new retail locations such as the recently-

language pamphlet guide for its team mem-

that of the Statue of Liberty, those palm-tree lined

opened Brookfield Place and upcoming Westfield WTC in Lower Manhattan.

bers to greet anyone visiting from a foreign

boulevards of Beverly Hills and the dizzyingly-high buildings of New York City. Indeed, the US continues to develop and evolve its tourism product beyond these world-famous sights, being led by Brand USA, which spearheaded

Crossing over to the West coast, visitors to the polar opposite of New York will

nation. In the guide, each common word

not be disappointed. A spokesperson from Los Angeles Tourism and Convention

or phrase is listed in English and in various

Bureau spoke to TTG about the major developments underway, which are set to

foreign languages, followed by a phonetic

have a positive domino effect on its tourism product.

pronunciation, which helps team members

Los Angeles is expected to welcome several new developments Downtown

to properly welcome international guests.

the nation’s first global marketing effort to promote

including The Broad, a spectacular new museum of contemporary art set to open

the US as a premier travel destination.

on September 20; an observation deck at the US Bank Tower; and The Bloc, a new

the distinct cityscape of New York, director

shopping destination. Furthermore, the Metro Expo Line, which currently runs from

of marketing and communications, Trump

Great Outdoors as well as the culinary experiences

Downtown Los Angeles to Culver City, will add seven stations to extend to Santa

SoHo New York, Nicole Murano explained

to be had throughout the destination.

Monica, serving popular tourist destinations along the Westside. The project is to

to TTG how the property is committed to

reach completion in early 2016.

the needs of the unique MENA market. “Our

This year, Brand USA is focusing heavily on its

Meanwhile, both the East and West coast comprise of major projects spanning the sectors of shopping, art, infrastructure and hospitality. According to senior vice president, global tourism

And from the bright lights of Las Vegas to

ongoing sales and marketing efforts will aim to drive awareness of Trump SoHo’s loca-

EXPANDING HORIZONS

tion and amenities that matter to the Middle

development, NYC & Company, Makiko Matsuda

Eastern market, such as our large suites, in-

Healy, New York City has seen unprecedented

Alongside these strategic and advantageous developments taking place across the

cluding eight penthouses that offer privacy

growth and developments in all sectors, including

US, it has also become clear that industry stakeholders have begun to heavily focus

on the hotel’s top floors.”

hotels, attractions and retail.

on certain markets such as MENA.

“New York City has the most active hotel de-

As such, tourism bodies have started to not only put in place certain facilities for

Stakeholders are spreading their wings

velopment pipeline in the country, with more than

this unique market, but have initiated special training of its staff, placing an empha-

and are making all the right moves to

103,000 hotel rooms currently and an expected

sis on education.

ensure unique markets, such as MENA,

General manager, InterContinental Los Angeles Century City, Steve Choe

22 September 2015

ttgmena.com

undoubtedly feel welcome.

ON LOCATION US

NEWS IN BRIEF •

We felt it important to produce a cultural training tool.

The Beverly Hills Hotel recently completed a restoration of its public areas and all guest rooms and suites in the main house. The nearly three-year programme began in early 2012 and was completed earlier this year.

•

The Fairmont San Francisco has just finished renovating its five Specialty Suites, now offering a distinct, San Francisco-inspired aesthetic as well as unique

•

amenities.

from the United States to have a perma-

The Quin, located in New York City, has launched 17th

nent presence in the Middle East, we felt

floor terrace rooms and suites, and has introduced

it important to produce a cultural training

the new Penthouse Suite, with its outdoor terraces. The completion of the 17th floor marks the final phase

•

tool in order for our friendly service industry professionals in Southern Califor-

In a bid to enhance the experi-

Mohammed Bin Rashid Centre for

nia to even better serve our increasing

InterContinental Los Angeles Century City in Bev-

ences of MENA visitors to Orange

Cultural Understanding.

number of guests from the Middle East.

erly Hills is carrying out a redesign and upgrade to

County, California, the Orange

all of its 363 guest rooms and suites. The renovation,

County Visitors Association

Middle Eastern Guests to Orange

ences with mutual understanding in or-

set to be complete in 2016, brings new accommoda-

(OCVA) has introduced a free

County’, highlights cultural differ-

der to ensure Middle Eastern guests can

tion types, including two new suite categories, and

online training video for Orange

ences and teaches etiquette for

fully enjoy all that Orange County has

welcomes a fresh take on a more modern, luxury

County local business owners,

communicating and interacting

to offer. In this regard, the Sheikh Mo-

California-inspired look and feel.

community members and profes-

with Middle Eastern visitors. The

hammed Bin Rashid Centre for Cultural

Delta Air Lines has unveiled the completion of a

sionals from the local hospitality,

video aims to bridge cultural differ-

Understanding was the perfect partner in

tourism and retail industries.

ences and ensure that Middle East-

helping us achieve these goals and

ern visitors have an exceptional

we are extremely grateful for all their

of the hotel’s opening. •

CREATING BRIDGES

three-year terminal-wide refurbishment, including the airline’s first private check-in lounge, Delta ONE,

The initiative has come about

The video, titled ‘Welcoming Our

“It’s important that we bridge differ-

at LAX’s Terminal 5. The $229 million Delta project

with the support of local leading

experience while visiting Orange

assistance and expertise in making this

was completed in partnership with Los Angeles World

retail partners, Fashion Island, Ir-

County.

video possible.”

Airports and the City of Los Angeles.

vine Spectrum Center and Macy’s,

CEO, OCVA, Ed Fuller said: “As

and in association with the Sheikh

the first tourism promotional body

The cultural training video is the second in a series produced by the OCVA.

SHARED EXPERIENCES With a brand new message to

ing, which includes a new

the industry, vice president and

website, logo and digital media

chief operating officer,

campaign, is a continuation of

Access Destination Services,

Access’ approach as a 45-year

Peter Cohen exclusively un-

leader in the DMC industry.”

veiled to TTG the company’s new look. It reflects its people-centred

He further explained that meetings and events are meant to be shared experiences, and

values and updated brand

understanding the importance

promise: ‘To inspire people

and motivational power of

through shared experiences’.

shared experiences is what

Cohen said: “The rebrand-

drives value to the industry.

MUST-SEE PLACES IN LA (according to Los Angeles Tourism and Convention Bureau)

BENCHMARK OF HOSPITALITY A US-based hospitality management

located for both the business and

company, Benchmark Hospitality

leisure traveller, and is within walk-

International, has added one of

ing distance of the Moscone Convention Center.”

• Universal Studios Hollywood

(LACMA) for culture enthusiasts

San Francisco’s most prestigious

featuring the world-famous

• Hundreds of miles of scenic

boutique properties, Hotel Zelos San

The hotel features 202 luxurious

Studio Tour and its new ‘Fast &

biking and hiking trails for out-

Francisco, to its Personal Luxury Re-

guest rooms and suites, along with

Furious – Supercharged’ ride for

door lovers

sorts & Hotels brand collection.

280m2 of flexible meeting and event

thrill-seekers

• L.A. LIVE for amazing live en-

• The iconic Hollywood Walk of

tertainment and games by the

Hospitality International, Alex

Fame for star-struck fans

Lakers and Clippers

Cabañas said: “Hotel Zelos is an ex-

1999 as Hotel Palomar San Fran-

• The Walt Disney Concert Hall,

• Little Tokyo and Sawtelle Ja-

traordinary addition to our Personal

cisco and swiftly rose in popularity

the Getty Center and the Los

pantown for highly acclaimed

Luxury Resorts & Hotels portfolio.

as one of the city’s top-ranked ho-

Angeles County Museum of Art

international cuisine

Centered in the heart of downtown

tels, known for its cutting-edge de-

San Francisco, the hotel is perfectly

sign and innovative guest services.

24 September 2015

President and CEO, Benchmark

ttgmena.com

space, among other facilities. Hotel Zelos originally opened in

SPOTLIGHT SRI LANKA

LIFTING THE MIST A relatively new kid on the tourism block, Sri Lanka is in a constant state of flux, evolving at a rapid pace in tune with the changing needs of the modern day traveller. Emily Millett writes

f ever there was a destination made for tourism, it was Sri Lanka. Blessed with a stun-

“Over the past few years, the development of the overall infrastructure in Sri Lanka

ning natural landscape, a rich and fascinating history, famously friendly people, deli-

has improved allowing for greater accessibility throughout the country,” director of sales,

cious food and tropical weather, Sri Lanka is finally able to bask in the glow of the

Centara Ceysands Resort & Spa, Sri Lanka, Avantha Wadugodapitiya told TTG. “The main

spotlight it deserves. And as the world’s travellers direct their attention towards the tiny

trend we are seeing is an increased interest in sightseeing. Travellers are much more edu-

island nation, further advancements seem set on the horizon for Sri Lanka. “With new markets and high demand come new developments which are taking shape

cated and looking for a more authentic experience, which includes cultural experiences. There is also a greater interest in exploring the rich history of destinations, especially in

in Colombo and around the country,” director, Amaara Hotels, Danukh Amerasinghe told

a place like Sri Lanka, where there is a combination of beautiful landscapes, beaches, cul-

TTG. “New hotels, from global chains to small boutique villas are sprouting and this is good

tural heritage sites and more, all in one location.”

news for the traveller. ” Commenting on the sudden surge of development, area general manager, OZO Sri

Noticing a shift in the feeder markets in recent years, head of sales and marketing, Jetwing Hotels, Ishanth Gunewardene commented: “Currently, we are seeing a wide vari-

Lanka, Alexandre Glauser said: “The consistent upward trend due to regained stability

ety of trends – for example, the type of visitor to the country. We are now seeing a growing

is driving curiosity for the destination. Sri Lanka benefits from being an exceptionally di-

number of youth travellers on a budget, who focus on the experience of a new culture as

verse travel product within a compact territory with the beach, colourful multi-ethnic and

well as country.

religious cultures and untouched nature. The country is now focusing on improving infrastructure such as the new highway.”

“At the same time, they expect a certain standard of quality, and are willing to pay for it. This is the main reason we came up with Sri Lanka’s first select service brand, Hotel J. The first hotel under the brand opened in Negombo in 2013 and the second launched in Hik-

CONFLICT ZONE TO TOURISM MEGASTAR

kaduwa in January this year. We will be expanding the brand to other destinations such as

Considering that just six short years ago, Sri Lanka was still in the midst of a turbulent civil

Uppuveli in the next few years.”

war, the country's veritable leap through the ranks of tourism popularity is an impressive

The steady growth of the online traveller is also making headway in Sri Lanka, as Amer-

feat of infrastructural development. And yet the growth and advancement of the tourism

asinghe said: “Another new segment coming in is the online traveller. Mango Holidays, is a

industry is ongoing, as companies scramble to get in on the action.

sister company of ours which has been set up to handle this market exclusively. Our team

An example of this is local Sri Lankan hotel group, Amaara Hotels, which is gearing up for the opening of its latest new property, The Amaara Forest Hotel. Commenting on the imminent launch, Amerasinghe told TTG: “Our most exciting news is the opening of our

at Mango are dedicated to handling customers on a personal basis and cater to their every need.” According to vice president, sales and marketing, Aitken Spence Hotel Managements,

new property in Sigiriya – 40 luxury rooms amidst 20 acres of jungle. The Amaara Forest

Althaf Mohamed Ali, the easy accessibility of information through mobile platforms is driv-

Hotel is at its final stages of construction and is set to open in a few months.”

ing the travel trends in the country.

International hotel chains are also pricking up their ears to the sound of Sri Lanka’s in-

“The significant improvement in technology has given rise to the emergence of a digital

creasing success, and beginning to add the destination into their own expansion plans.

age, booking windows are becoming shorter and direct booking through online platforms

In May 2015, ONYX Hospitality Group opened the first international branded hotel in

are significantly increasing,” he exclaimed. “Online reputation is fast becoming the single

Kandy since 1981, with the opening of OZO Kandy. According to Glauser: “For the rest of

biggest influencing factor for the choice of a hotel. In order to stay competitive, we are re-

the year, we plan to further strengthen our presence in Kandy and continue to improve

vamping our websites to a ‘Responsive’ platform as well as introducing mobile applications

our OZO Colombo hotel.”

for bookings and other functions.”

THE EBB AND FLOW OF DEMANDS

Shaking off the dust of 30 years under the thumb of civil war, Sri Lanka is now truly

Still in the nascent phase of developing its infrastructure and establishing its tourism

beginning to shine in the spotlight of its potential as a leading tourism destination.

presence on an international level, Sri Lanka is welcoming a plethora of new trends and

Not willing to rest on its laurels, the country is continuing to develop its offering,

demands from a wealth of diverse travellers.

attracting the attention of new feeder markets in the meantime.

ibar

SPOTLIGHT SRI LANKA

ISLAND OF A THOUSAND TREASURES MasterCard recently

MALDIVIAN HOSPITALITY

Tourism Promotion Bureau,

border spending. Colombo witnessed a 21

released its annual Global

Rohantha Athukorala. According to the tourism

Destination Cities Index

per cent surge in tourism

travel study, ranking

growth, beating Chengdu,

authority, a 31.2 per cent

Sri Lanka’s capital city,

the capital of China’s

growth in foreign arrivals

Colombo, as the top

Sichuan province in second

to Sri Lanka was registered

fastest growing tourism

place, and Abu Dhabi in

in the month of July.

city of 2015.

third.

Following a significant increase in visitors from

The index positions 132

“This is a big win for Sri

destination cities around

Lanka, which is positioned

Russia, China, Australia and

the world in terms of total

globally as ‘One Island,

India, overall arrivals to the

uxury Maldivian hotel brand,

activities such as excursions through

international overnight

Thousand Treasures’,”

destination are up by 16.7

Sun Siyam Resorts, has re-

jungles, mountains and underwater ter-

visitor arrivals and cross-

said chairman, Sri Lanka

per cent for this year so far.

cently opened a new five-star

rain, and scuba diving.

property on the east coast of Sri Lanka

Accessible via a seaplane to Batti-

in a move that marks the beginning of a

caloa, or by car from the international

country-wide expansion project.

airport or the capital of Colombo, the ho-

Sun Aqua Pasikudah is the first Sun

tel marks the beginning of the Sun Aqua

Siyam Resorts property in the destina-

story – the newest brand from the Sun

tion, as well as the first 100 per cent

Siyam group.

Maldivian owned and operated resort

The group is also set to develop an overwater villa resort in Kalpitiya,

on foreign soil. Located on the waterfront, the prop-

namely The Sun Siyam Kalpitiya. The

erty offers a selection of 34 suites and

proposed 68 roomed Sun Siyam Kal-

two Grand Beach Pavilions, a variety

pitiya on Vellai Island is expected to be

of dining options as well as a range of

opened in 2017.

RAPID EXPANSION DRIVE

ENHANCEMENTS TO STAY AHEAD brand of hotels, Heritance. Through this project we hope to revamp the Heritance

coast.

Sri Lankan hospitality

two new properties: the

chain, Jetwing Hotels,

55-room Jetwing Yarl

is embarking on a rapid

in the northern city of

ment plans, six new

are also scheduled to introduce a brand

expansion drive, open-

Jaffna and the 25-room

thatched pavilions are

new flagship beach resort In 2016 with the

ing five new hotels and

Jetwing Kaduruketha in

planned to be built in

opening of Heritance Negombo along the

enhancing three existing

the south-central town of

Jetwing Vil Uyana in Si-

Negombo coastline.

properties to boost an in-

Wellawaya.

giriya, while the Jetwing

brand to cater to the experiential traveller

Regarding enhance-

and provide a personalised service. We

Kurulubedda hotel in

TTG: What are your plans for the rest of

online by August 2016

southern Galle is set to

the year?

include Jetwing Colombo,

see the addition of four

While the tourism industry continues to

Jetwing brand to be syn-

featuring 70 rooms and

new pool villas. Twenty-

Vice president - sales & marketing, Ait-

grow and new players enter the market,

onymous with Sri Lankan

30 serviced apartments;

four rooms are also

ken Spence Hotels, Althaf Mohamed Ali

it is vital to stay competitive by modify-

hospitality,” said manag-

the 94-room Jetwing

planned to be added to

gives the lowdown on the latest devel-

ing our current products. Thus, we have

ing director, Jetwing Ho-

Lake in central Dambulla;

the Jetwing Ayurveda

opments from the group

identified suitable upgrades to our two

tels, Shiromal Cooray.

and the 20-villa Jetwing

Pavilions, a luxury well-

Arugam Bay in Pottuvil,

ness resort in the western

TTG: What is your latest news?

and Heritance Tea Factory, which we plan

on the country’s east

beach resort of Negombo.

We are currently engaged in a brand

to implement towards the latter part of

enhancement project for our premium

the year.

ventory of close to 1,000 rooms by 2016. “We are driving the

In September 2015, the company is set to launch

New hotels due to come

30 September 2015

iconic properties, Heritance Kandalama

A STRATEGIC FIT Shangri-La Hotels and Resorts is devel-

bantota Resort and Spa is surrounded by an

oping two properties in Sri Lanka.

18-hole golf course and offers a spa, beauty

CEO, Shangri-La International Hotel

salon and health club, a dive centre, a kids’

Management, Greg Dogan said: “Both

club, pools, one tennis court, multi-purpose

Shangri-La hotels strategically fit into the

function space and a selection of F&B outlets.

group’s ongoing expansion plans to link

Scheduled to open in 2017, the 500-key

the Indian subcontinent and our South

Shangri-La Hotel, Colombo is due to offer

East Asia developments.”

a range of F&B concepts, meeting facilities,

Built along the shoreline, and set to open in 2016, the 300-room Shangri-La Hamttgmena.com

function space, a fitness centre, spa, pool and two outdoor tennis courts.

ibar

AWARENESS NORTHERN EMIRATES

BRICK BY BRICK

Fujairah International Airport, the Etihad Rail project, Fujairah Heritage Village and Fujairah Mall – which will also open this month – are underway. Even in the UAE’s smallest emirate, Ajman, size is no obstacle as there is a conscious effort to deliver a tourism offering on par with anywhere else in the region. With new hotels under development and Ajman International Airport set to commence operations in 2018, the emirate is gearing up for increased arrivals. General manager, Ramada Ajman, Iftikhar Hamdani told TTG that alongside other properties joining Ajman’s portfolio, the upcoming Al Zorah Development represents an exciting addition. He embraced this, telling TTG: “We are happy to see more operators in our destination.” Also welcoming the new projects was general manager, Fairmont Ajman, Henry Schaeffer, who divulged to TTG: “In Q1 visitors hit 120,000 and hotel occupancies were up to 70 per cent from 56 per cent the previous year, according to figures from the Ajman Tourism Development Department (ATDD). The addition of Fairmont Ajman [to the emirate’s hotel portfolio] complements

With diverse alternatives to their southern sisters, the northern emirates of Ajman, Fujairah, Ras Al Khaimah and Sharjah are building themselves into destinations within their own right. Panayiotis Markides investigates

Fairmont’s existing footprint in the UAE.”

LEISURE MODE And as the four emirates continue to develop their tourism infrastructure, they have also set their sights firmly on the fruitful leisure and family segments. “The natural landscape and current product offerings for Ras Al Khaimah are currently geared towards leisure, targeting millennials, staycationers and families with an appetite for adventure,” Mattar informed TTG, highlight-

ood things have always been said to come in

across the emirates. With this in mind, major hospitality

small packages, and the same analogy can be

stakeholders are also eagerly following suit.

applied to the UAE. As such, the northern most emirates of Ajman, Fujairah, Ras Al Khaimah

Keeping up with the torrent of development in the

ing Ras Al Khaimah’s target visitors. Meanwhile, shedding light on Marjan Island Resort & Spa’s appeal to these types of travellers was marketing

northern emirates, Mattar also elaborated on Ras Al

coordinator of the resort, Ines Buck. Referring to it as the

and Sharjah are each working hard to successfully pro-

Khaimah’s attainable goals for the future: “Ras Al

perfect luxury destination for families, Buck shared that

vide an extra punch to the UAE’s tourism offering, thus

Khaimah currently boasts over 5,000 hotel rooms with

the resort offers various leisure packages that expertly

giving prospective visitors much to expect.

ambitions to add a further 20 new hotels to its inventory,

cater to their needs, with activities and options for chil-

adding 10,000 room keys to the emirate by 2022.”

dren on a property that boasts two waterfronts.

Describing the bright future forecast for the emirates was vice president sales and marketing – Middle East & Africa, Millennium & Copthorne MEA , Naeem Darkazally,

He further added that the emirate aims to welcome

Moving on to Ajman, general manager, Kempinski Hotel Ajman, Kai Schukowski noted to TTG: “Kempinski

one million visitors by 2020.

who told TTG: “A recent report by Business Monitor Inter-

Meanwhile in Sharjah, executive assistant manager

national predicted that UAE tourism would cross the $20

in charge of sales and marketing, Radisson Blu Sharjah,

relaxation and tranquillity. It is far from the buzz of the

billion mark in 2015 and expand with a 7.6 per cent year-

Kamal Rijhwani explained to TTG how the property is

city, yet only a short drive away from Dubai.”

on-year growth.

keeping up with the demands of Sharjah’s Vision 2022 –

Hotel Ajman is a getaway destination, where people seek

He acknowledged that the main focus is leisure, how-

the emirate’s four-pronged approach to promote itself as

ever, the property is further looking to entice MICE and

sents a growth market for Fujairah also, as this in turn

a family tourism destination; to provide innovative tour-

corporate travellers.

trickles down to our own tourism sector,” he added,

ism solutions; to offer world class tourism facilities; and

observing the positives for the company’s recently

to be an international cultural hub.

“The increase in tourism to the UAE as a whole repre-

opened Millennium Hotel Fujairah. Meanwhile, particular emirates are rising to the fore,

One particular emirate which is aggressively targeting families is Sharjah, with stakeholders proving they are

“Radisson Blu Resort, Sharjah [recently] launched a

adept at catering to this market. Indeed general man-

new spa facility,” he shared, adding that in keeping with

ager, Coral Beach Resort Sharjah, Jean Pierre Simon

such as Ras Al Khaimah, which is charging forward with

Sharjah Commerce and Tourism Development Author-

elaborated to TTG that the property has recently under-

plans to further develop its tourism offerings. CEO, Ras

ity’s (SCTDA) plan for innovation, the resort has also

gone a refurbishment project to include interconnected

Al Khaimah Tourism Development Authority (RAK TDA),

launched the One Touch app, an application that puts all

family rooms within its portfolio.

Haitham Mattar told TTG exclusively: “As RAK continues

the hotel’s services at guests’ fingertips.

with its aggressive expansion plans, we look to further de-

And in Fujairah, executive assistant manager, Fujairah

Meanwhile, Akil of Fujairah Rotana Resort & Spa – Al Aqah Beach also noted that the Fujairah property under-

velop retail, dining, cruise, entertainment and MICE facili-

Rotana Resort & Spa – Al Aqah Beach, Imad Akil noted

stands the needs of the family and leisure segments: “We

ties, positioning Ras Al Khaimah as a world-class

that the hotel is keeping up with the emirate’s own ambi-

offer them a white sandy beach, sparkling pools for chil-

destination for business and leisure.”

tions to attract the leisure market.

dren and adults, a water slide and an award winning Zen

“We revamped our lounge bar and are currently work-

AMBITIOUS DEVELOPMENTS

ing on introducing the latest wireless technology as well

the spa with 11 treatment rooms, in addition to a kids’ club with a playground.”

as premium fitness and wellness equipment,” he stated,

RAK TDA’s plans represent a serious bid on the tourism

adding that the property’s latest offering, the colonial

Offering a different take on the UAE, the northern emir-

board’s part to develop Ras Al Khaimah into an in-de-

lounge bar, will open this month.

ates are capitalising on their uniqueness to invite ever

mand tourist destination – a perspective which is shared

Akil commented that projects such as the expansion of

32 September 2015

ttgmena.com

higher numbers of travellers.

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AWARENESS NORTHERN EMIRATES

DESTINATION OF CHOICE

BOOSTING AJMAN'S PORTFOLIO Ajman, which is also owned and managed by R Hotels. Targeting the

CEO, Ras Al Khaimah Tourism Development Authority (RAK TDA), Haitham Mattar talks exclusively to TTG about the rising emirate that is Ras Al Khaimah

leisure and the corporate segments, the property will feature rooms with sea views, a restaurant, spa and fitness centre and indoor swimming pool. Managing director, R Hotels, Sumair Tariq commented: “Ajman is a very attractive market for us. In line with our expansion plan, this

TTG: How does Ras Al The construction,

project comes in at a suitable time

Khaimah distinguish itself as

ith

a travel option within the UAE

expansion

with a total invest-

to accommodate the demands of the

for both global and regional

on the

ment of $40.9

growing market in the emirate.”

cards, Ajman–based

million, is expected

Commenting on tourist arrivals

is currently designed to cater for large

R Hotels has

to commence in the

and demand for rooms in the UAE’s

Ras Al Khaimah is quickly be-

events, seminars and conferences. It

revealed another

third quarter of 2015

smallest emirate, Tariq added:

coming a destination of choice

can accommodate up to 1,200 people.

major development

with a target opening

“We are expecting higher room

for both local and international

We look to triple these numbers in the

plan for the group

date of Q1 of 2017.

demands in the next couple of years,

visitors. With white sandy

near future.

with the new 182-

travellers?

beaches, clear desert skies, cul-

[In addition to adventure and] com-

tural and historical sites, wildlife

bined with century old historical sites

and Jebal Al Jais being the tall-

and cultural tours, Ras Al Khaimah

est mountain in the UAE, the

prides itself on maintaining its deep

destination offers a haven of

rooted sense of authentic Arabian her-

tranquility from the other fast-

itage, which has become a key definer

paced metropolitan emirates.

of the emirate.

The new hotel will

as confirmed by the opening and

key hotel in Ajman

be located beside

announcements of new hotels

Corniche.

Ramada Beach Hotel

in Ajman.”

Dubai International Airport,

for entertainment and dining which will

Ras Al Khaimah has a wide

embrace the natural landscapes and

WELLROUNDED OFFERING

range of products on offer

cultural flavours, further enhancing the

Eager to promote the property to all

throughout the year including

products but allowing its original char-

segments, executive assistant man-

luxury brands, such as Waldorf

acteristics to remain undisturbed.

ager in charge of sales and marketing,

Located just 45 minutes from

Astoria, Banyan Tree, Rotana,

In the future we look to add to outlets

LEADING THE WAY

To promote the destination, RAK TDA

Radisson Blu Sharjah, Kamal Rijhwani

Rixos, Hilton and Ramada. UAE

attends a number of key trade shows

relayed to TTG how the property suc-

residents continue to be the top

both nationally and internationally.

cessfully provides facilities for both

visitors to the emirate followed

For example, Arabian Travel Market in

MICE and leisure guests.

by the UK, Germany and Italy

Dubai, ITB in Berlin and World Travel

for inbound tourism. During

Market in London.

“The resort has 306 rooms with cabanas by the pool side. The resort has

peak season, the destination

a private beach, four swimming pools,

offers a range of value, family

TTG: What new developments

and luxury packages to suit the

are currently underway in Ras Al

Located in the now bustling emirate

restaurants offering different cuisines.”

end user.

Khaimah that will benefit the tourism

of Ajman, Kempinski Hotel Ajman’s

Rijhwani also commented that for MICE

sector?

general manager, Kai Schukowski re-

guests, the resort boasts 10 meeting

vealed exclusively to TTG how he

rooms, including two ballrooms and one

TTG: What segments are you

flood lit tennis courts, water sports and

focusing on in your emirate?

One of the main areas of development

is looking forward to the emirate’s

palm garden which can cater to approxi-

How are you promoting them?

in Ras Al Khaimah is the flagship Al

future growth.

mately 1,000 people.

Marjan Island. The island already boasts

“Since 1998 and up to 2012, Kempin-

Whilst almost every hotel in the

five hotels, having hosted 100,000

ski Hotel Ajman was the only five-star

emirate currently offers meet-

guests during 2014. The development

hotel. Within a couple of years, three

ing and event spaces— from

of four islands dedicated to luxury, life-

new five-star hotels have opened up

board rooms to medium sized

style and families will cater to multiple

and two others are in the pipeline to

conference centres – we look to

audiences. Our aim is to build a man-

open up in the beginning of next year.

add facilities to the destination

made archipelago offering a wide vari-

Ajman is looking to expand and there

that will attract thousands of lo-

ety of dining, shopping, entertainment

are many new hotels coming up.”

cal and international executives

and leisure facilities.

for conferences and exhibitions.

We have more than 3,000 hotel

Schukowski commented that the property looks at the emirate’s de-

Al Hamra Convention Centre

rooms due to open by 2018, including

velopment with optimism, noting that

for example is located adjacent

leading brands such as Marriott, Accor,

new properties are helping to increase

to the Al Hamra Fort Hotel and

Crown Plaza and Citymax Hotels.

footfall to the emirate. “For us, it is

34 September 2015

only a positive thing – it will drive more tourists and buzz here.” ttgmena.com

With a keen eye on a diverse range of feeder markets, The Ajman Palace Hotel is currently focusing on markets such as the CIS and domestic. It is also looking to further tap into India and China.

AWARENESS NORTHERN EMIRATES

HIGH PRAISE Qasimi to develop the Al

SUPERLATIVE PROPERTY

Hisn Island, a leisure and

Sheraton Sharjah Beach Resort & Spa is

tourist attraction located

set to open its doors this month, represent-

in Diba Al Hisn, chairman,

ing the first Starwood property in the

SCTDA, HE Mohammed

emirate. The hotel will boast 349 spacious

Ali Al Noman pointed out

rooms and suites, making it one of the larg-

that the project reflects

est in the area including Ajman.

the keen interest of the

It will also feature some of the largest

leadership in making tour-

event facilities in Sharjah; the resort offers

ism a key segment of the

guests nine meeting rooms and two large

economy.

ballrooms, all complemented by state-of-the-

Meanwhile, SCTDA has

SHARJAH AIRLINE SUCCESS

art facilities and equipment.

identified family tourism as

ir Arabia has announced

a key pillar in the Sharjah

its financial results for

Tourism Vision 2021, which

NEWS FLASH

the first half of 2015

of 2014. In the first six months of 2015, Air Arabia flew 3.6 million

Sharjah Commerce and

the organisation launched

Tourism Development

recently. Under this pillar,

Authority (SCTDA) has

distinct packages and of-

attributed the growth of

fers are being specially de-

The hall has a capacity for 150

its tourism sector in the

signed for family tourists.

guests and offers Chinese, Russian,

With the family tourist

Arabic, African and Mediterranean

the first six months of 2015

by four per cent to reach 1.8

cuisines.

reached $480 million, in line

million.

emirate to the visionary ap-

ending June 30, 2015, as the

passengers, up nine per cent

Tulip Inn Royal Suites Ajman has

airline continues to achieve

on the corresponding period

opened its new Banquet Hall.

strong financial results and

of 2014. Similarly, passenger

invest in its long-term growth.

numbers in the three months

The company’s turnover for

ending June 30, 2015, increased

proach of Supreme Council

at the core of Sharjah’s

Member and Ruler of Shar-

tourism roadmap, towards

The Hall seeks to provide a space

with the corresponding period

jah, HH Sheikh Sultan bin

the end of 2015 SCTDA is

for weddings, anniversaries, business

of 2014. Turnover for the three

witnessed the launch of

Mohammed Al Qasimi.

organising the Sharjah In-

meetings, award ceremonies and vari-

months, ending June 30, 2015,

Airewards, the first ever low

ternational Family Tourism

ous other gatherings.

stood at $234 million, six per

cost carrier rewards programme

cent less than the same period

in the MENA region.

Lauding the recent announcement by HH Al

Conference.

The first half of 2015 also

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September 2015

ttgmena.com

ANALYSIS AVIATION

DEFYING ALL LIMITS With the aviation sector representing a key pillar in tourism, Panayiotis Markides speaks to key industry leaders to find out how this particular sector in the MENA region is on course for sustained success

WIDENING YOUR WORLD opening of New Airport Istanbul, which is expected to carry 150 million passengers. TTG: Tell us about the innovations that you use to improve the passenger experience? At Turkish Airlines we love our passengers and our greatest priority is to meet their needs and exceed their expectations. When it comes to customer satisfaction, we make no compromise. We continuously innovate and introduce new features to ensure that our passengers receive maximum value. We offer excellent catering service on-board that is comparable to the finest restaurants, matched by the high service standards of our crew. Our inflight entertainment (IFE) is also truly world-class. We are even opening an economy lounge in Istanbul in

CEO, Turkish Airlines, Temel Kotil

2017, which can be accessed by all our international transit TTG: What are your goals for the end of 2015 and 2016?

passengers.

Our goals are to continue to ‘widen your world’ by adding

Vice president, Boeing International and president, Boeing Middle East, Bernie Dunn

BOLD COMMITMENT

new Turkish Airlines destinations and routes, especially

TTG: What role does the airline have in promoting your

in the US and Africa. From next year we will be flying to

destination’s tourism product?

Atlanta, direct from Istanbul. Other than this, we hope to

As Turkey’s national flag carrier, we work closely with the

TTG: How is the aviation industry set to grow over

expand our fleet to 300 aircraft by the end of the year and

Turkish government to help them achieve their tourism

the coming years? What trends can we expect?

we want to establish a permanent fleet at Sabiha Gökçen

goals. For example, we help promote Istanbul through our

The industry continues to grow rapidly, and over the

Airport in Istanbul too.

Touristanbul scheme. Anyone who flies through Istanbul

course of the next 20 years we forecast long-term de-

and has a waiting time of at least six hours is welcome to

mand for 36,770 new aeroplanes globally, valued at $5.2

Touristanbul.

trillion. This region [MENA] will require 2,950 new aero-

As Turkish Airlines continues to grow, we hope to attract and train more top quality women pilots as we strongly be-

planes, worth an estimated $640 billion.

lieve in equal opportunities and diversity in the workplace. Towards the end of 2016 we will be preparing for the

CLICK HERE TO READ THE FULL INTEREVIEW

The Gulf is a rapidly growing region for aviation which results in higher demand for aircraft. It is a key market for Boeing and holds potential for ongoing growth in the

EXECUTIVE ELITE

aerospace sector including aircraft, infrastructure expansion, services and financing. Boeing is keen to continue participating in the ambitious growth plans of this region by providing the right products to its customers.

Gulfstream has had a presence

than 20 of the GV series and

in the Middle East for more

more than 10 of the company’s

than 40 years. There are more

biggest and fastest aircraft,

TTG: How has the MENA region earned its wings as a

than 110 Gulfstream aircraft

the G650.

key player in the aviation sector?

based in the Middle East and

Thanks to the Middle East’s unique geographical loca-

The Middle East will be home

in North Africa. Gulfstream’s

to many more Gulfstream

tion at the crossroads between Asia, Africa and Europe,

largest fleet in this region is in

aircraft in the coming years.

the region has an advantage in competing for traffic,

Saudi Arabia, where there are

In May 2015, Gulfstream an-

which develops the economies and booming demand in

more than 40 aircraft.

nounced that Doha-based

neighbouring regions. Hub aggregation is also a key to

Qatar Executive agreed to pur-

enabling growth, because the region’s central hubs allow

About half of the Middle East and North Africa fleet are GIV

chase up to 30 aircraft as part

series jets, but there is a vari-

of a Memorandum of Under-

ety. There are also mid-cabin

standing originally announced

aircraft in the region, more

in October 2014.

Regional senior vice president, international sales, Gulfstream Aerospace Corporation, Trevor Esling speaks to TTG about the manufacturer's strong links with the MENA region.

36 September 2015

ttgmena.com

carriers to serve hundreds of routes that have insufficient traffic to warrant point-to-point service.

CLICK HERE TO READ THE FULL INTEREVIEW

FOCUS ON IRAQ

UNEXPLORED SIGHTS Key industry stakeholders spoke exclusively to Natalie Hami about the condition of the destination’s tourism industry, with a focus on the Kurdistan region. Contributors: General manager, Divan Erbil (member of Preferred Hotels & Resort LVX Collection), Emre Altunal [EA] General manager, Erbil Rotana, Ghassan Dalal [GD] TTG: What do you think tourism

GD: Kurdistan, Iraq has a lot of attrac-

cially as flights will soon resume to

moment, what new markets/segments

stakeholders should be doing to

tions for tourists especially when it

Erbil?

will you be targeting and how?

further encourage visitors to the Kurd-

comes to culture and eco tourism, with

EA: We are following the airline sched-

EA: Our top three target markets are: en-

istan region?

many beautiful natural sites yet to be

ules to Erbil closely and it is very encour-

ergy, drilling, as well as construction and

EA: I think it is very critical for them

explored.

aging to see the increase in flights, and

the pharmaceutical industry. We follow

not only that, Turkish Airlines has opened

the new trends on the related industries

to spread the word about their invest-

The government has put plans to fur-

ments providing the numbers through

ther develop these touristic areas. For us,

another route from Sabiha Gokçen as

as well as attending their events and con-

their channels (since most of the tour-

the primary asset that attracts travellers

well. Speaking of this, as a partner of

ferences to learn more about where the

ism stakeholders are also in other busi-

is the level of world-class service Rotana

Turkish Airlines we have launched a pro-

markets are heading and what to expect

nesses in the international arena such

is renowned for. We are bringing the

gramme which gives benefits of earning

from them in the future. Needless to say,

as oil and gas). They need to inform as

Arjaan concept to Iraq – the property is

double miles and a complementary suite

we maintain great and sincere relations

many people as possible on the beauty

already under construction and we hope

upgrade, together with a SPA Massage.

with our existing companies.

of the region. We need to promote the

that within the coming year we will be

GD: We’re participating on the corporate

GD: During the last period the hotel has

region as much as we can throughout

opening a fully serviced hotel apartments

stand in major regional and international

seen a new trend and a different cat-

the marketing channels. We also need to

concept with 158 units.

exhibitions, in addition to any other op-

egory of clients, such as the long-stay

portunities that come from the Global

guests from the diplomatic sector in

Sales Offices for Rotana.

Erbil. Also new emerging markets from

attend international events to promote the region. What the region needs is ‘stability’, the way it was until Q2 of 2013.

TTG: How will you be educating the

Eastern Europe and the Gulf region have

travel industry in order to dispel myths about the destination, espe-

ON THE RIGHT TRACK

TTG: Given the situation in Iraq at the

been witnessed.

ULTIMATE GUIDE

are: Cristal Grand Erbil Hotel, featuring

and launched on Amazon. I worked on it for

160 rooms and suites , which is expected

more than a year with an international team

to open in 2017, and Sanctuary Erbil

of photographers and researchers. So far we

Hotel featuring 112 keys.

have had very good reviews. The guide is – on the surface – a tour guide

Commenting on the resumption of flights Blackburn said: “flydubai has

but is far more than that. It is 400 full-colour

started along with Emirates Airline, and

pages of history, with special articles on eve-

very soon we believe Etihad Airways

rything from archaeology, the emerging film

and Qatar Airways will follow. In tan-

industry, the Peshmerga to cooking replete

dem with that we shall be focusing our

with recipes. It tells a visitor about business

marketing strengths on promoting our projects in Erbil in the last quarter of this year.”

Owner, Kurdistan Iraq Tours, Douglas Layton shares his exciting news on the launch of the company’s new tour guide

and how to get there as well as what the security situation is. We are currently the only inwardly focused tour company still operating in the region.

Meanwhile, optimism continues to With Cristal Group currently operating

abound, as Blackburn commented:

We just released the first tour guide of the

Several major corporations sponsored the

Cristal Grand Ishtar Hotel and Cristal

“Eventually when the region returns to

region: Kurdistan Tour Guide. We held the

Guide which has kept us going forward. While

Erbil Hotel in Iraq, president and CEO,

stability, Kurdistan will enter a boom

initial launch in Erbil in May and were invited

business is small compared to what it was

Cristal Hospitality, Peter Blackburn

phase through its oil and gas exports

to the House of Commons for a special event.

before ISIS, we still have guests (mostly VIPs

spoke to TTG about the company’s de-

attracting corporate/government busi-

In September, we will do a major US launch in

from Britain and the US) and a number of

velopments in the country.

ness. Adding to this, its beautiful nature

Washington DC attended by a number of dig-

enquiries. Many are waiting to see how

will attract leisure business.”

nitaries. It has also gone live on our website

things unfold.

The properties under development

38 September 2015

ttgmena.com

PEOPLE ON THE MOVE

by Anantara has recently appointed Thomas Fehlbier as its new general manager, who is set to drive its next wave of transformation. Prior to joining the Resort, Fehlbier served as general manager of Anantara Hua Hin Resort & Spa in Thailand. He brings with him over 25 years of experience in the luxury hospitality business.

GENERAL MANAGER With over 10 years of experience under his belt, Millennium & Copthorne Hotels, Middle East and Africa (MEA) has welcomed Craig Bruce as general manager of Grand Millennium Al Wahda in Abu Dhabi. Bruce joins the property from a variety of roles with Radisson Blu, including general manager, Radisson Blu Hotel and Park Inn on Yas Island.

GENERAL MANAGER A welcomed return to The RitzCarlton, Istanbul, Can Göktas has been appointed as the property’s general manager. During his time with Kempinski, Göktas was presented with the prestigious CEO Award for his outstanding contribution to performance in 2013. Furthermore, he achieved the company’s Best Sales Award for the largest percentage increase in revenue in 2012.

GREG KOCSIS

SIX SENSES ZIGHY BAY

Banana Island Resort Doha

CAN GÖKTASŞ

THE RITZ-CARLTON, ISTANBUL

GENERAL MANAGER

CRAIG BRUCE

GRAND MILLENNIUM AL WAHDA

BANANA ISLAND RESORT DOHA BY ANANTARA

THOMAS FEHLBIER

RESORT MANAGER Six Senses Zighy Bay in Oman has appointed Greg Kocsis as resort manager. Kocsis held the position of executive assistant manager, Taj Exotica Resort and Spa in the Maldives. He began his career as a restaurant manager at the Four Seasons hotel in Newport Beach, California. He has gained knowledge working with Four Seasons in Los Angeles, Budapest, Damascus and Beirut.

ibar

September 2015

ttgmena.com

PITCURE PERFECT

A visual tour of recent events in the region for more news visit: www.ttgmena.com

Atlantis The Palm, Dubai unveils a range of new dive programmes aimed at younger guests, allowing them to get even closer to the 65,000 marine animals, such as sharks and rays.

Cunard marks 175 years to the day of its first Transatlantic crossing by recreating the feat, with celebrations, allowing 400 passengers to board the Queen Mary 2 bound for Halifax, Boston and New York.

Barney the Dinosaur takes some time out from rehearsals to spend some time with ill children at the Sheikh Khalifa Medical Centre paediatric ward in Abu Dhabi, while handing out invitations to his show.

Emirates Team New Zealand takes to the water for the very first event in the 35th America’s Cup, the Louis Vuitton America’s Cup World Series Portsmouth.

Shaun the Sheep, the beloved children’s character, ahead of live shows in Abu Dhabi and Al Ain, takes time off for an adrenaline rush at Ferrari World Abu Dhabi on Yas Island.

40 September 2015

As part of TCA Abu Dhabi’s Abu Dhabi Summer Season, Stephanie Cserep, a French tourist is presented with her prize after winning a Mercedes-Benz car in a raffle draw.

ttgmena.com

SOCIAL HUB

Our Team

SOCIAL MEDIA HIGHLIGHTS With the close of August, traditionally known as a month of summer holidays, romantic getaways or adventures by the sea, some of us may be feeling a little glum. Yes, September is here already and we need to keep our inspiration levels up. Here are some inspiring tweets of the month:

GENERAL MANAGER Chris Christou CChristou@ttgmena.com D: +357 24 803003 SENIOR MEDIA REPORTER Natalie Hami

JUMEIRAH CREEKSIDE @JUMEIRAHCH “Respect yourself and others will respect you” (Confucius). Discover more #caricatures at @JumeirahCH

Turkish Airlines @TurkishAirlines Whenever you’re ready to seek that new opportunity, we’re ready to take you there.

MEDIA REPORTER Panayiotis Markides DIGITAL CONTENT CREATOR Tatiana Tsierkezou CREATIVE DIRECTOR Edward Beales SENIOR DESIGNER Maggie Basdermadjian E-COMMERCE MANAGER Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008 E-COMMERCE EXECUTIVE Marina Drakou Mdrakou@ttgmena.com D: +357 24 803077 ACCOUNT MANAGERS Helen Moss Hmoss@ttgmena.com D: +357 24 803074 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Maiju Vaananen MVaananen@ttgmena.com D: +357 24 803010 Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 CHIEF FINANCIAL OFFICER Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 ACCOUNTS EXECUTIVE Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 HEADQUARTERS Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com THAILAND REPRESENTATIVE Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 JAPAN REPRESENTATIVE Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Middle East & North Africa operates under a licence from TTG Media Limited in the UK

TTG Middle East & North Africa is a member of the TTG network of media alongside: TTG UK and Ireland, TTG Russia and CIS, TTG Nordic, TTG Czech Republic, TTG Italia, TTG Asia, TTG China TTG India * For information on these publications, please contact us at: INFO@ttgmena.com TTG MENA is part of the CADS Group

Richard Branson @richardbranson “A man travels the world over in search of what he needs and returns home to find it.”

Six Senses Zighy Bay @ZighyBay A simple and right breathing technique can soothe our mind. #WellnessWednesday #Oman #spa

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