TTG MENA April issue

Page 1

Middle East & North Africa

APRIL 2015

Update Japan An enhanced destination awaits visitors

Focus on Cyprus Diversification is the key to unlocking the island's potential

Analysis Medical An ever-advancing industry spreads across the globe

CHARGE OF ENERGY Boasting a mighty tourism industry, the Kingdom of Saudi Arabia is injecting a current of power into its corporate sector

ISSUE 281


CONTENTS

OUR FAVOURITE TIME OF THE YEAR

> YOUR GUIDE 04 11 12

NEWS

T

INTERVIEW DESTINATION KSA

he busy season is upon us. Exhibitions and travel-related events are now in full swing and the TTG

MENA team is running like clockwork, pre-

paring for the upcoming Arabian Travel Market (ATM) 2015. Having attended the

22 24

UPDATE JAPAN

recently concluded ITB Berlin, two members of our team came back emanating positivity

ON LOCATION SPAIN

and informing us that the show was its most fruitful to date. This was merely a taster of what is to come.

28

SPOTLIGHT SOUTH AFRICA

Attending the upcoming ATM will be three journalists, including senior media reporter, Natalie Hami, media reporter, Panayiotis

30 32

FOCUS ON CYPRUS AWARENESS AVIATION

A LETTER FROM...

Markides and myself; three of our lovely account managers: Helen Moss, Marianne

Looking forward to seeing you soon

Shokry and Elaine Hockley; senior designer,

and wishing you a fabulous April.

Maggie Basdermadjian; e-commerce manager Panayiotis Philippou; and our general

34 35

ANALYSIS MEDICAL PEOPLE ON THE MOVE

manager, Chris Christou. Please do feel free to drop by our stand (UAE6785) and don’t forget that we will be there preparing our popular e-dailies, so

Tatiana Tsierkezou Digital content creator

check your inbox!

GREAT WIN FOR BAHRAINI CARRIER Gulf Air has been named the official car-

to discuss potential route developments

rier of the inaugural Routes Middle East &

across the region.

Africa, following a strategic sponsorship agreement with Bahrain Airport Company.

As part of the sponsorship agreement, Gulf Air will provide complimentary air-

Commenting on the news was acting

fares to event organisers as well as gen-

CEO, Gulf Air, Maher Salman Al Musallam:

erous discounts on airfares for all event

“We are delighted to partner with Bahrain

attendees and delegates when booking

Airport Company – a key industry partner

through its website.

for Gulf Air – to welcome such a first-time

CEO, Bahrain Airport Company, Mo-

industry event to not only Bahrain but the

hamed Yousif Al Binfalah commented on

entire region.”

the sponsorship: “Securing this prestigious

Routes Middle East & Africa is set to take

inaugural event is the result of the collec-

place from May 31 to June 2. It is expected

tive efforts of our partners and stakehold-

to welcome over 350 delegates hailing

ers, and having Gulf Air as the official car-

from Africa and the Middle East, who are

rier is definitely a great win.”

2 April 2015

EXTENDING BRAND PRESENCE IN BODRUM An era of expansion for the company,

and 20 minutes from Bodrum

Jumeirah Group has announced that it will

International Airport.

be operating a luxury property in Bodrum,

Enthusing on the news was president

Turkey, following the signing of a manage-

and group CEO, Jumeirah Group, Gerald

ment agreement with Targets Investment

Lawless, who said: “To have the oppor-

Turizm Isletmeleri.

tunity of extending our brand presence

Jumeirah Bodrum Palace Hotel, formerly

in Turkey is a key strategic development

known as the Golden Savoy, is to officially

for Jumeirah. To be doing so with such a

open its doors on May 1. Hotel facilities

magnificent hotel on the Turkish Riviera

include 135 guest rooms made up of suites,

gives us every confidence that our loyal

villas and a six-bedroom palace; a range of

Jumeirah guests will find the same quality

F&B outlets; a Talise Spa boasting 12 treat-

of experience that they have come to as-

ment rooms; a selection of high-end shops;

sociate with our hotels around the world.

and 57 swimming pools.

We are grateful to Targets for giving us the

The property is conveniently located and is only 10 minutes from Bodrum city centre ttgmena.com

opportunity to operate their beautiful hotel in this outstanding destination.”



NEWS

GREEN STRATEGY

EXHIBITION CALENDAR

TIME Hotels has revealed the results of the company’s

APRIL 15-17 WTM Africa, Cape Town, South Africa www.wtmafrica.com/

carbon offset accommodation programme, with participating properties collectively assisting to surpass their annual

2015

goal of offsetting 320 tonnes of carbon emissions achiev-

APRIL 22-24 WTM Latin America, São Paulo, Brazil www.wtmlatinamerica.com/

ing 326 tonnes in a little over nine months. Launched during Arabian Travel Market (ATM) 2014, reportedly the Middle East’s first ever carbon offset hotel accommodation initiative, was put in place at two of TIME’s busiest Dubai hotels, the TIME Oak Hotel and the TIME Plaza Hotel. These two hotels have now offset the equivalent of 188 and 137 tonnes of carbon emissions respectively.

WORLD-CLASS GETAWAY

CEO, TIME Hotels, Mo-

inor Hotel Group

ety of F&B and retail outlets,

hamed Awadalla said: “In

has joined forces

as well as a ballroom and

with Dubai Proper-

conference facilities offering

financial terms, guests staying at the TIME Oak Hotel

ties Group for a brand new

contributed over $5,600 with

Anantara hotel, due to open

guests at the TIME Plaza hotel

in Dubai in early 2018.

achieving almost $4,400.” The money raised will be

Anantara Dubai Creek Ho-

waterfront views. CEO, Minor Hotel Group, Dillip Rajakarier commented: “With a well-established and

tel, to be located in Culture

well known portfolio of ho-

used to support

Village, a new world-class

tels and resorts in Dubai and

two offsetting

destination being developed

Abu Dhabi, further growing

projects in Africa.

by Dubai Properties Group, is

our footprint in the UAE is of

to house 290 guest rooms, a

key strategic importance to

rooftop pool, spa and a vari-

Minor Hotel Group.”

4 April 2015

ttgmena.com

MAY 3-5 The Hotel Show Saudi Arabia 2015, Jeddah, the KSA www.thehotelshowsaudiarabia.com/ • MAY 4-7 ATM, Dubai, the UAE www.arabiantravelmarket.com/ • • MAY 5-7 AHIC, Dubai, the UAE www.arabianconference.com/ • MAY 10-12 Airport Show, Dubai, the UAE www.theairportshow.com/ • • •

TTG MENA will be available at these shows ttgmena luxury will be available at these shows


NEWS

NEWS FLASH Air Arabia has announced flights to Kathmandu from its recently-launched Ras Al Khaimah hub.

A SUCCESSFUL YEAR arking a year of success

tors, such as hotel establishment

and bringing the emir-

revenues and guest nights. The

ate closer to its Tourism

positive figures from 2014 indi-

Vision for 2020, throughout 2014

cate that Dubai is maintaining

Wednesdays and Sundays, departing Ras Al Khaimah at

Dubai’s hotels recorded a total

growth at a sustainable level,

14:10 and arriving at Tribhuvan International Airport at

of 11,629,578 guests, represent-

while simultaneously developing

19:40. Flights will depart Kathmandu at 20:20 and land in

ing a 5.6 per cent jump on 2013

its eclectic portfolio of hotels and

Ras Al Khaimah at 23:35.

numbers, according to Dubai’s

hotel apartments.

The airline will fly twice weekly to Kathmandu, on

Meanwhile, the airline also announced the addition of Doha to the list of destinations it serves directly from its Ras Al Khaimah hub.

For January to December 2014,

Department of Tourism and Commerce Marketing (DTCM).

the KSA was again the top source

Statistics highlighted a steady

market, followed by India, the UK,

year-on-year growth and signifi-

the US, Iran, Oman, China, Kuwait,

cant increases across key indica-

Russia and Germany.

KEY EXPANSION

While attending the In-

released its highlights for

ternational Hotel Invest-

2015, which include two

ment Forum (IHIF) in

new hotels in Russia, ex-

Berlin, Starwood Hotels

pected to open this year.

& Resorts Worldwide an-

The launch of the Aloft

nounced that it is on track

brand in Stuttgart and

to open more than 40 new

Munich this summer will

hotels and resorts across

strengthen Starwood’s po-

Europe in the next five

sition in Germany to nearly

years.

30 hotels. Meanwhile, in

Further underlining its

the Netherlands, the intro-

long-term growth strategy,

duction of the W and Ele-

Starwood is set to open

ment brands are expected

five new hotels in Turkey

by the end of the year

this year, including The

and in Southern Europe,

St. Regis Istanbul which

the company is entering

recently opened.

Romania with Sheraton

The company has also

Bucharest.

A click tells you what makes other hotel booking systems quite old-fashioned.

BOLSTERING EUROPEAN LINKS Flag carrier of the Republic of Kazakhstan, Air Astana, has increased its frequency to Europe following the launch of three weekly services between Almaty (via Astana) and Paris. The flights are operated by Boeing 757-200 aircraft with a configuration of 16 business class seats, 12 of the newlyintroduced Economy Sleeper class seats along with 108 economy seats. Referring to its long haul network, president, Air Astana, Peter Foster told TTG: “The long haul network continues to expand with new services from Almaty to Paris; and the further development of the Korean market, with services between Astana and Seoul from June 2015.” April 2015

ttgmena.com

5


NEWS

STATESIDE GROWTH the properties will offer

tion has announced that

dynamic F&B options,

boasts 257 rooms, 233m2

Hyatt Centric, a new, full

with locally inspired food

of meeting space along

service lifestyle brand

served at their outlets.

with complimentary wire-

designed for business and

HOTEL CHECK

IBEROTEL MIRAMAR AL AQAH, FUJAIRAH

ituated along the Fu-

Airport. The property pro-

of recreational options at

jairah coast, Iberotel

vides its guests with a free

their disposal ranging from

Miramar Al Aqah of-

shuttle service to Fujairah

playing tennis to archery and

fers guests a serene environ-

city and also to Dubai, which

diving. It is also difficult to

ment that ensures a quiet

is 140km away.

forget the 400m of beach

Once escorted to my

access which is ideal for laz-

families and couples wishing

room, I was immersed in

ing in the sun and forgetting

to get away from their daily

much-needed comfort, in a

all of life’s worries.

hustle and bustle.

room overlooking the Indian

With scenery that is the

seaside leisure escape for

I was pleased to learn

Ocean. Despite being there

envy of the emirate’s hospi-

upon my arrival that the

on business, I was delighted

tality sector, the resort war-

property was located only

to find that guests who were

rants a second stay when I

45km from Fujairah National

there for leisure had a wealth

am next in Fujairah.

Hyatt Centric The Loop

less Internet throughout.

leisure travellers, is im-

Chicago is located within

minently set to open its

walking distance of Mil-

Beach Miami is located in

first hotels: Hyatt Centric

lennium Park, the theatre

South Beach and features

The Loop Chicago and

district, and State street

a 10-story glass tower that

Hyatt Centric South Beach

ideal for shopping, as well

offers 105 guest rooms,

Miami.

as numerous company

65m2 of meeting space

offices, including Hyatt’s

and complimentary wire-

global headquarters.

less Internet.

Both hotels are adaptive reuse projects and

TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.

6 April 2015

The historic building

Hyatt Hotels Corpora-

ttgmena.com

Hyatt Centric South


ibar


NEWS

HARD TO BEAT SOLUTIONS Hotel content wholesaler and technology provider, Gateway, has signed an agreement with InterContinental Hotels Group (IHG), in a bid to provide travel agents with access to all IHG properties at competitive

LATIN AMERICAN BEAUTY

net rates. The agreement, effective immediately, offers travel agents within the Middle East access to book over 670,000 rooms at over 4,600 hotels across over 100 coun-

The Arab-Brazilian Cham-

tries. Reservations can be made for all of

ber of Commerce (ABCC)

the IHG brands, including: Candlewood

agents that are accessible and at competi-

has expressed confidence

Suites, Crowne Plaza, Even, Holiday Inn,

tive rates.”

that the number of Arab

Holiday Inn Express, Hotel Indigo, Hualuxe, InterContinental and Staybridge Suites.

He added: “With this agreement, Gate-

travellers visiting Brazil is

way further strengthens its vast hotel port-

set to grow further in the coming years.

Regional sales manager – GCC and Mid-

folio offering, which when coupled with our

dle East, Gateway, Shahjahan Sayed said:

customer support services, provides agents

With this in mind, Brazil

“Gateway continuously strives to offer

with peace of mind solutions and value that

saw a strong influx of visi-

easy hotel booking solutions for travel

is hard to beat.”

tors from Middle Eastern destinations last year, es-

A SPRING ADDITION

Brazil saw a strong influx of visitors from Middle Eastern destinations.

porary reminders of Moroccan arts

to open this spring.

and crafts.

UAE was the highest Gulf spender at $1.14 million. The country ranked 30th on the list of global purchasers at the World Cup, followed by Saudi Arabia at 39 with a total spending of $607,000. Qatar,

564,956, up a high 27.7

meanwhile, landed on the

2014 FIFA World Cup.

per cent from 2013. During

53rd spot with its spending

the same period, the report

totalling over $317,000.

According to figures released by São Paulo

said Emirates Airline car-

International Airport (GRU

ried the most passengers

said: “We are optimistic

Airport), the combined pas-

at 203,621, followed by Eti-

that more Arab tourists

senger traffic by Emirates

had Airways at 150,187.

will fly to Brazil in the

Travellers from the

CEO, ABCC, Michel Alaby

coming years to explore

Qatar Airways and Royal

regions also spent $2.7 mil-

the beauty of the Latin

Air Maroc last year was

lion in Brazil.

American nation."

With interior decor inspired by the ca-

Mandarin Oriental, Marrakech is set among

thedrals of Andalusia, the Spa at Mandarin

20 hectares of landscaped gardens and is a

Oriental, Marrakech will offer treatments

short drive to the city’s bustling medina.

inspired by Moroccan culture, in addition to

Each of the property’s 54 villas has its

the Group’s signature holistic therapies and

own garden and private swimming pool,

programmes, in relaxing treatment rooms

while nine spacious suites have terraces

shaded by olive trees.

with spectacular views of the snow-capped

Guests at Mandarin Oriental, Marrakech

Atlas Mountains, two of which are dedicated

will enjoy an atmosphere that combines the

to well-being with their own treatment room

exotic charm and relaxed lifestyle of the Red

and infinity lap pool.

City with the oriental heritage of the award-

Further amenities include five restaurants

which also stated that the

and bars, which are decorated with contem-

Mandarin Oriental, Marrakech is scheduled Located near Marrakech Royal Golf Club,

a report released by Visa,

pecially at the height of the

Airline, Etihad Airways,

Set to grace Morocco’s luxury landscape,

This was according to

winning hotel group.

WELCOME RECEPTION ONYX Hospitality Group has marked a key development in the expansion of its Amari brand with a ‘ground breaking’ ceremony celebrating the commencement of construction of the third ONYX project in Sri Lanka; Amari Galle.

Oman Air is set to launch

said: “We are delighted to

tions. We are therefore

services to three destina-

be opening up new routes

very confident that the

tions this spring.

to Singapore, Goa and

new services will prove

Dhaka, and to be offering

extremely popular and I

ready begun its Muscat to

our customers even more

would encourage custom-

Singapore and Goa flights

choice within Oman Air’s

ers to book as early as pos-

and will adopt flights to

continually expanding

sible. The launch of these

breaking ground on our third project in Sri Lanka. Tourism is thriving and we think a full

Dhaka as of August 2015.

network. We know there is

new services continues our

service hotel product like Amari will be very well received in the market. The brand aims to

strong demand for flights

ambitious programme

provide guests with culturally enriched and memorable shared experiences, and with the

to each of these destina-

of expansion."

array of historical sites and the warmth of Sri Lankan hospitality, Galle is an obvious loca-

The Omani airline has al-

Chief executive, Oman Air, Paul Gregorowitsch

8 April 2015

Owned by Sino Lanka Hotels Galle (PVT), Amari Galle will be managed by ONYX Hospitality Group under its full-service Amari brand. The 172–room hotel is located on Galle Road and the hotel’s facilities will include a swimming pool, gym, Breeze Spa, banqueting facilities and two restaurants. President and CEO, ONYX Hospitality Group, Peter Henley said: “We are thrilled to be

tion for our next Amari property.” ttgmena.com



NEWS

HOTEL CHECK

FOUR POINTS BY SHERATON SHEIKH ZAYED ROAD by Helen Moss

EXCITING DEVELOPMENTS Concorde Hotel Fujairah is to join One to One Hotels & Resorts after signing a management agreement with the hotel’s owning company Hamad Suhail Al Khaily Est. Due to the continued growth of business and tourism in Fujairah, One to One has entered this particular market and is expected to soon strengthen its leadership position with five additional properties in Makkah and Jeddah, with the first due to open early this year before Ramadan. To support these major

A SUSTAINABLE APPROACH

developments, One to One Hotels has recently anrriving at Four Points by

sure guests, the property is ideal

nounced it has a new sales and marketing office in

Director promotions and overseas offices, Abu

Sheraton Sheikh Zayed

due to its close proximity to Mall

Dubai and Jeddah.

Dhabi Tourism & Culture Authority (TCA Abu

Road was certainly a wel-

of the Emirates, Dubai Mall, Wild

Managing director, Hamad Suhail Al Khaily Est.,

come relief after a long trip that

Wadi Water Park, Ski Dubai and

Ibrahim Jaffal said: “This is an exciting time for our

involved delayed flights – every

much more.

company as we partner with One to One hotels to

traveller’s nightmare.

As I was only in the emirate for

Dhabi), Mubarak Al Nuaimi speaks to Natalie Hami on the emirate’s exciting plans for the year

gain and secure a stronger position in the hotel mar-

TTG: What is your strategy for 2015? What will

ket of the emirate of Fujairah.”

be your key focus?

As such, I was happy to find

a few days, I didn’t get the chance

that on arriving at the property,

to try out the property’s F&B out-

situated on Sheikh Zayed Road, I

lets, however, I did get a chance

sorts, Philippe Harb also remarked: “With the addition

tors to stay longer and experience more across the

was quickly checked-in and then

to visit the recently-opened Level

of five properties expected to be completed before

emirate of Abu Dhabi.

accompanied to my room, which

43 Rooftop Bar and Lounge, a

the end of 2015, One to One Hotels & Resorts will ex-

offered an enviable view of the

stylish terrace offering visitors an

pand its breadth and reach to new markets."

fast-paced, light-filled city.

impressive 360-degree panaroma

with building the average room rate – whilst remain-

of Dubai’s skyline.

ing attractive and competitive in the market.

Following a much needed rest, I headed out for my day of meet-

Chief operating officer, One to One Hotels & Re-

Our key strategy for 2015 will be to attract more visi-

One of our challenges is expanding the average length of stay of our visitors. This goes hand-in-hand

We will continue to plan earlier and market and

Four Points by Sheraton Sheikh

ings. The location of the hotel

Zayed Road also prides itself on

communicate our seasonal promotional activities

is perfect as it’s close to major

offering a range of dining outlets

with the aim of generating more hotel guests and

landmarks such as Burj Khalifa,

including Moroccan Restaurant

encouraging them to stay longer to enjoy special

Business Bay and the Dubai

and Lounge, Luigi’s Italian Res-

events.

World Trade Center. And for lei-

taurant, Eatery and Charlie’s Pub. TTG: What is the process behind identifying de-

TTG staff and correspondents assess services used by them. We report the results, which are based on a onetime experience only and view services from a customer perspective.

SHOWCASING ITS EXPERTISE

velopment opportunities that support sustain-

IDENTIFYING OPPORTUNITIES

able tourism?

Egypt is set to participate in this year’s Arabian

creation of an innovative tourism product to create a sustainable tourism sector.

Tourism is recognised as a strategic pillar in the emirate’s 2030 economic vision and we are working hard to support private sector entrepreneurs in the

Following its successful pres-

ticular interest to IT&CM China

Travel Market (ATM) with renewed confidence,

ence at IT&CMA and CTW

delegates will be the latest Vil-

boosted by a 23.6 per cent rise in tourism rev-

Asia-Pacific 2014, Chic Outlet

lage in the Collection and the

enues last year and new tourism projects worth

in 2015, with plans for enhanced multi-stakeholder

Shopping has confirmed its

brand’s first in China, Suzhou

$5.3 billion.

seasonal campaigns, further promotion of our exist-

participation at the upcoming

Village, near Shanghai, which

IT&CM China 2015.

has a distinctive selection of in-

ATM 2015, taking place at the Dubai International

ternational and Asian brands.

Exhibition Centre from May 4-7, include Egypt Ex-

With extensive facilities for

press Travel, Al-Tayyar Travel Group, Dana Tours

kets – namely Serbia, South Africa, Holland and

business tourism groups, in-

and Standard Tours Online, supported by interna-

Azerbaijan – as part of an extensive programme of

cluding a private lounge, roof-

tional hotel chain presence at corporate stands

21 trade exhibitions and eight roadshows across 32

top terrace and multi-function

across the show floor.

cities in 20 countries in 2015. Our long established UK

Chic Outlet Shopping is also set to showcase its unique MICE offering.

Egyptian exhibitors showcasing their products at

Product themed promotion will also be stepped up

ing public-private sector cruise and golf partnerships and event packaging. We are also expanding our footprint to new mar-

rooms for business presenta-

According to Egypt’s Tourism Minister, Hisham

roadshow will also take place in Scotland to prepare

tions, Suzhou Village creates

Zaazou, the country registered a 4.5 per cent in-

for the June 2015 launch of Etihad Airways’ services

the perfect setting for groups

crease in inbound tourist numbers in 2014, with 10

from Edinburgh.

and events of any size. Further-

million arrivals compared to 9.55 million in 2013.

more, Shanghai village – the 11th

Tourism revenues also rose year-on-year by 23.6

TTG: What exciting developments can we look

in the collection – is scheduled

per cent, an increase of $7.5 billion, up from $5.9

out for in the immediate future?

to open in October this year.

billion in 2013.

A highlight for 2015 will be the opening of the first of three world-renowned cultural institutions in consec-

Chic Outlet Shopping is also set to showcase its unique

utive years on Saadiyat Island, with the anticipated

Federation reports that the vol-

MICE offering, which combines

December opening of the Jean Nouvel-designed Lou-

ume of expenditure by Chinese

luxury brand shopping with

vre Abu Dhabi. With major sporting spectacles, inter-

tourists has hit a new high, with

incentives, meetings and

national music festivals and annual cultural events in

an increase of 26.8 per cent

events in bespoke packages

the pipeline, the emirate’s major events programme

from 2012 to 2013, so of par-

for businesses.

will attract visitors from across the globe.

The World Tourism Cities

10 April 2015

ttgmena.com


INTERVIEW

THE NATURAL WAY With key openings this year the world over, CEO, Six Senses Hotels Resorts Spas, Neil Jacobs speaks to Natalie Hami about the company’s unique ethos and how he was drawn to it TTG: How did you get into the hospitality business

and be touched emotionally. It’s a community [con-

and what drew you to Six Senses?

cept], how you engage with them and they with us. It’s about how you can dissolve those lines. We also

My background, most of it, is luxury. I had a language

want to showcase our interest in the local environ-

degree and didn’t know what to do with it. I knew I

ment and guests are interested in this too.

wanted to travel and so I ended up in Portugal and the Far East. I then moved to the Seychelles, the

TTG: In terms of the company’s ethos, how do you

Caribbean and South America, and then in the 1980s

see it developing in the future?

I moved to the US. I moved into development for 10 years, where I met with Four Seasons and then a few

We don’t talk about hotels – we talk about reconnect-

years later I went to work for them. I was running Asia

ing. We see this as part of our role and I don’t see that

Pacific for Four Seasons and because of all the time I

changing. I do see it expanding as we’re going into

spent in Asia, I knew Six Senses.

Central and South America, Africa as well as more so

I always wanted to live in New York and I had this

into Asia. We’re making our design more contempo-

idea that I wanted to be a banker, so I went into pri-

rary but still natural. We will introduce some urban

vate equity. I was asked if I was interested in being

hotels as wellness is more relevant in cities. We tend

part of the acquisition of Six Senses. I was intrigued

to try and talk to our guests even after they’re gone,

by it because I think traditional luxury has become

keeping up that connection.

homogeneous.

This year we will be opening in Portugal, China and the Seychelles.

TTG: Tell us about the Six Senses concept and how it gives back to the community.

TTG: Are you interested in the MENA region?

Six Senses represented a quirky approach to luxury

We are looking at Ras Al Khaimah at the moment and

and there was a real potential to introduce wellness

we’re opening another big spa in Muscat, Oman, in ad-

programmes that other companies don’t do. I believe

dition to looking at hotel opportunities in Doha.

that it’s profitable and drives length of stay. We really

In any case, there needs to be a great alignment

have a platform that can be very special in the future.

with the value of ownership. We don’t do high rise ho-

We’re not tree huggers, but we do care about the

tels, that’s not who we are. And they have to be done

world. We find that people want to learn something

in an environmentally responsible way.

11


DESTINATION KSA

CHARGE OF ENERGY With religious travel being a key driver of visitors to the Kingdom, the destination is now turning to fortifying its corporate sector, as Panayiotis Markides discovers


DESTINATION KSA ong considered a focal point of the

opening of four properties across the Ascott

GCC and wider Middle East region, the

flagship brand, Somerset serviced residence and

Kingdom of Saudi Arabia is undoubtedly

Citadines Apart hotels brand.

witnessing strong growth in its hospitality

Meanwhile, general manager and district direc-

sector, buoyed on the one hand by a mighty corpo-

tor, Carlson Rezidor Hotel Group, Saudi Arabia,

rate sector, and on the other hand by its religious

Basel Talal commented to TTG on the advantages

and domestic tourism sectors.

behind opening a Radisson Blu property in Jizan.

Divulging to TTG the importance of the cor-

“What we can expect to see in the next few

Business travellers account for the largest percentage of our guests.

porate sector was general manager, ASAS Ex-

years is an intense focus to diversify the econ-

hibitions, Bander Algryni, who noted: “The MICE

omy of the Kingdom, and Jizan happens to be

sector is one of the key segments in bolstering the

at the forefront of this progress. As all of these

economy and driving non-pilgrim foreign arrivals

projects develop, this area will see quite a bit of

proximity to important landmarks and surrounded by huge

to the country. Contributions made by this sector

travel, so opening a Radisson Blu property—which

corporations, one of which is Saudi Aramco. Accessible to

in terms of attracting foreign investment and gen-

caters to business travellers — is a natural step to-

and from two major airports – King Fahd International Airport

erating employment have a major impact on the

wards developing our portfolio in the Kingdom.”

in Dammam and Bahrain International Airport through King

country’s economy.”

Agreeing on how vital the corporate sector is

Fahd Causeway, our hotel's location plays a big role in the

to the KSA’s hospitality sector was general man-

convenience of a business traveller. For local transportation,

its efforts on organising exhibitions, conferences,

ager, Four Seasons Hotel Riyadh, Anthony Tyler,

our concierge is always ready to assist,” he added.

gatherings and forums throughout the entire King-

who revealed to TTG: “Business travellers ac-

dom and Gulf-wide region.

count for the largest percentage of our guests.”

ASAS began from Riyadh City and concentrated

Algryni further stated that at the moment, Saudi

To this end, the property has fine-tuned its of-

Also able to aptly gain from a key location in the Eastern Province is Coral Al Khobar Hotel. According to the property’s general manager, Michel Mandrea, it is situated 55 km from

Arabia has around 600 conferences or meetings

fering in order to excel in hosting the corporate

Dammam Airport and 18 km from Dammam Train Station, sur-

venues, and hosts approximately 100,000 meet-

market.

rounded by key business establishments.

ings per year, with Jeddah providing the lion’s

He added: “The location of Four Seasons Hotel

“Featuring 131 well-appointed rooms and outstanding busi-

share of meeting space with 38 per cent, followed

Riyadh, in the centre of the city and close to the

ness and leisure facilities, the hotel is well-equipped to meet

by Riyadh at 17 per cent.

city’s commercial centre and diplomatic quarter,

the demands of corporate travellers. Impeccable service and

And with such demand at play, it in turn has en-

the elegant furnishings and advanced technology

world-class amenities make us one of the most sought-after

couraged further enhancements at governmental

which have been incorporated into our rooms

hotels in town,” he added.

level. Algryni commented that following the issu-

and suites, with the needs of business guests in

ance of a national decree, the Saudi Exhibition and

mind, coupled with world renowned, personalised

Convention Bureau was formed to develop and

customer service, all contribute to making our

govern this sector, with several projects already in-

hotel the destination of choice for executive

itiated to provide the required framework in terms

travellers.”

of infrastructure, facilities and human resources. In this way, the country's dedicated stakeholders

Traditional strengthsSTRENGTHS TRADITIONAL

Despite Saudi Arabia’s growing corporate segment, it is well-

Also seeking to make its mark with regards

known that its traditional strengths lie in its domestic and

to the lucrative corporate segment is Waldorf

religious tourism sectors. With $11.6 billion worth of tourism

Astoria Jeddah – Qasr Al Sharq, which informed

projects under development, the Kingdom is readying itself

their MICE segment and, more specifically, their

TTG that in order to maintain relationships with

to highlight the sheer force of its tourism industry at Arabian

corporate segment.

executive travellers, it ensures to keep an up-to-

Travel Market, looking to build on its domestic and religious

date list of the top corporate and government

tourism which is valued at $45.3 billion.

are establishing a united front to further fortify

EXECUTIVE DREAM

guests so as to approach them as partners in

Area vice president – Bahrain, Egypt, Iraq, Sudan and Saudi

successfully conducting their business in Jeddah.

Arabia, Rotana Hotels Management, Mohamad Haj Hassan

Staff also follow up via direct marketing and keep

concurred: “The current focus of our properties in Saudi

Highlighting the importance of this tenacious

in touch by making personal visits and telephone

Arabia is set on religious tourism, corporate/executive busi-

segment was chief operating officer, One to One

calls to keep them informed of all developments

nessmen and of course domestic tourism. Domestic tourism

Hotels & Resorts, Philippe Harb, who pointed out

at the property.

accounts for more than 65 per cent of tourist traffic in Saudi

In the city of Madinah, despite the fact that the

Arabia, and is supported by the high purchasing power of local

company entering Jeddah by the end of the year,

tourism sector is mainly made up of the religious

consumers and the government’s efforts to promote the King-

stating that there is strong corporate demand in

tourism segment, area director of sales and busi-

dom as one of the leading tourist destinations in the region.”

the city which is driving ADR.

ness strategies, Shaza Hotels, Shaji Abu Salih

that the segment is the driving force behind the

Keen to further boost its presence in Saudi Arabia, Harb revealed that the company will open five properties in Makkah this year.

However, regarding religious tourism, which indeed cannot

told TTG that it is certainly keen to enhance its

be ignored, he noted that it is exceptionally viable and poised

corporate sector.

to become one of the pillars of the economy. “It will continue

“Al Madinah, being the fourth largest city in

to attract pilgrims from around the globe because the

Saudi Arabia, also has a large influx of corporate/

Kingdom possesses a rich heritage that is deeply rooted in

the only company eager to take advantage of

MICE travellers, arriving to the city. The hotel is

Islamic history.”

this fruitful sector. Area general manager – Gulf

fully prepared to welcome this segment by fulfill-

Region, Ascott International Management, Dubai,

ing all business traveller requirements. It aims to

above its local corporate clientele is Park Hyatt Jeddah. Com-

Vincent Miccolis spoke exclusively to TTG about

increase the market share from the corporate/

menting on this was marketing communications assistant

how the company’s hotels satisfy the needs of the

MICE segment by minimum 10 per cent from the

manager, Park Hyatt Jeddah - Marina, Club and Spa, Bayan

executive traveller: “We have identified the lack of

previous year, so as to diversify a healthy mix of

Zainy, who told TTG that the property is working closely with

international branded serviced apartments in the

various segments.”

local tour operators, as well as Hajj and Umrah travel agen-

However, One to One Hotels & Resorts is not

KSA, offering a quality product with an interna-

Meanwhile, general manager, Mövenpick

Also keen on magnetising the religious sector over and

cies, to attract groups travelling for those purposes.

tional level of support services and facilities cater-

Hotel Al Khobar, Markus Marti highlighted the

ing to a longer stay market and as such, we will see

property’s unique and convenient location in the

Eager to develop beyond its religious tourism capabilities,

Ascott as a market leader based on this alone.”

Eastern Province. “Mövenpick Hotel Al Khobar

Saudi Arabia has turned its eyes to the corporate segment

is situated in the heart of the city, with close

and is keen to capitalise on its potential.

He added that 2015 and 2016 would see the

April 2015

ttgmena.com

13


DESTINATION KSA DIRECT CONNECTIONS Saudi Arabian Airlines (Sau-

With the recent opening of two hotels in Saudi

dia) is set to commence its

Arabia, Carlson Rezidor has increased its portfo-

direct flights from Tabuk to

lio of properties in the Kingdom to 25 hotels, as

Cairo beginning April 15 as

well as having over 4,900 rooms in operation and

part of its efforts to expand

under development.

its international operations,

REGIONAL ASPIRATIONS

ROCKETING GROWTH

The portfolio additions in the KSA comprise of:

considering its marketing and

Radisson Blu Resort Jizan and Park Inn by Radis-

passenger traffic require-

son Hotel Dammam.

ments. The new flights are to make

Situated along the Red Sea coast, the 151-room Radisson Blu Resort Jizan includes two outdoor pools, a wellness centre and conference facilities.

The Ascott Limited

commented on the

Culture Village Dubai in

Tabuk the sixth station in the

has revealed that it is

company’s short term

UAE and Somerset Maslak

Kingdom to operate direct

predicting promising

plans, which include

Istanbul in Turkey will be

flights to Cairo, after Riyadh,

mam is located on the city’s Corniche Road and

growth in the GCC

increasing its footprint in

operational.”

Jeddah, Dammam, Madinah

comprises two meeting rooms, an all-day dining

and Abha.

restaurant, a lounge, as well as a wellness centre

hospitality sector, with

the KSA.

According to Miccolis,

“This year we will open

Saudi Arabia is one of the

The airline’s three weekly

for international branded

Ascott Sari, Ascott Tahlia

destinations in the Middle

flights from Tabuk to Cairo

serviced apartments and a

and Citadines Al Salamah

East witnessing large

will be operated on Mondays,

strong pipeline of projects

in Jeddah, Saudi Arabia as

tourism transformations

Wednesdays and Fridays,

across the GCC, most

well as Somerset Panorama

on the back of iconic

leaving at 11:15 from Tabuk to

notably for Saudi Arabia.

Muscat, Oman. Next year

mega-developments

reach Cairo at 12:00 noon lo-

Area general manager,

Ascott Olaya Riyadh and

and ambitious long-term

cal time. The return flight will

The Ascott Limited –

Somerset Corniche Jeddah

economic and tourism

leave Cairo at 13:00, landing

GCC, Vincent Miccolis

in Saudi Arabia, Ascott

development strategies.

in Tabuk at 15:40.

an increasing demand

14 April 2015

ttgmena.com

The 90-room Park Inn by Radisson Hotel Dam-

with a spa and gym.



DESTINATION KSA

REACHING FULL HEIGHT Luxury real estate developer DAMAC Prop-

A CONFIDENT OFFERING

erties has announced that its DAMAC Esclu-

InterContinental Ho-

siva and DAMAC Tower by Paramount pro-

tels Group (IHG) re-

jects in Riyadh have now reached their final

cently opened Holiday

heights at 32 and 35 floors respectively.

Inn Jeddah Gateway on

The developments offer the ultimate

the city’s famous Al Ma-

luxury living experience in the form of 100 private serviced-apartments in DAMAC

dina Road. The hotel is located

It is fantastic that we are continuing to expand the brand’s footprint in the Kingdom with the opening of this hotel.

Esclusiva, designed with interiors by FENDI

just ten minutes’ drive

Casa. DAMAC Tower by Paramount of-

from the King Abdulaziz

fers branded-serviced apartments with

Airport and is within

the feeling and ambience inspired by the

walking distance of Jed-

Paramount Pictures movies over the past

dah International Exhi-

wellness area with a sauna, steam-room, Moroccan baths

century.

bition and Convention

and a barbershop.

DAMAC Esclusiva and DAMAC Tower by

Center, as well as being

For MICE delegates, the property offers six multi-

Paramount are set to be completed next

located near the Mall

purpose meeting rooms and can accommodate a range of

year and will be a new landmark in the city.

of Arabia and many of

meeting requirements for groups ranging from 10 to 250

Additionally, DAMAC Properties is part-

Jeddah’s most popular

people. Furthermore, the property boasts two restaurants.

nering with Paramount Hotels & Resorts

restaurants.

for four other projects in Dubai, the UAE,

The hotel features

Chief operating officer – India, Middle East and Africa, IHG, Pascal Gauvin said: “The Holiday Inn brand debuted in

including DAMAC Towers by Paramount Ho-

180 rooms and boasts

Saudi Arabia more than thirty years ago so it is fantastic

tels & Resorts. They are also collaborating

exceptional facilities, in-

that we are continuing to expand the brand’s footprint in

on two further hotels; the Paramount hotel

cluding a rooftop swim-

the Kingdom with the opening of this hotel. Saudi Arabia

on the Jumeirah waterfront and an 800-

ming pool and health

has always been a key market for us and with sustained

key project in the Burj Area.

and fitness facilities

growth in the tourism market here, we are confident that

such as a gym, a

this will continue to be the case for many years to come.”

16 April 2015

BRAND INTRODUCTION Dollar Rent A Car recently

Dollar’s upcoming summer

participated in the annual

promotions. They also met

Jeddah Travel and Tour-

with new and potential

ism Exhibition (JTTX) in a

partners to introduce the

bid to further strengthen

brand and present the ser-

its presence in the growing

vices that they can offer to

Saudi market.

this market.

At the event, the team

Al Mulla remarked: “The

from Dollar Rent A Car,

Saudi market is a growing

headed by general man-

market and around 35 per

ager, Dollar Rent A Car

cent of our business comes

UAE and Oman, Marwan

from the GCC market with

Al Mulla, met with travel

a good majority from Saudi

agents to inform them of

Arabia.

GROWING FOOTPRINT With the aim of expanding its footprint in

Causeway, also in the KSA, will form part

the Middle East, namely the KSA and Dubai,

of the mixed-use Shobily Development.

Hilton Worldwide has revealed plans for

The hotel, due to open in 2016, will offer

three new Hilton Garden Inn properties.

154 guest rooms, two F&B outlets and four

Slated for a 2016 opening, Hilton Garden

meeting rooms.

Inn Al Ahsa, in the KSA features 166 guest

Finally, with a planned opening in early

rooms. The hotel is situated in the down-

2017, Hilton Garden Inn Dubai Al Jadaf will

town area of the city and offers easy con-

house 336 guest rooms; two F&B outlets;

nections to Riyadh and Dammam. It boasts

flexible meeting space; and business and

two F&B outlets, four meeting rooms and

fitness centres. The property will offer easy

business and fitness centres.

access to Downtown Dubai and Dubai

Hilton Garden Inn Al Khobar King Fahd

ttgmena.com

International Airport.



DESTINATION KSA

BETTER THAN EVER

FRESH INTENTIONS

economy hotels. This move is part of our plan to expand our presence in the local market." Haj Hassan further informed TTG: “As the Rotana brand, we will work in the coming years to promote the concept of economy hotels

Speaking exclusively to TTG, area

in the Saudi market, as the concept is still

vice president, Bahrain, Egypt,

relatively new here. Hassan also explained that they will work to

Iraq, Sudan and Saudi Arabia,

ASAS Exhibitions – organiser of the annual Riyadh Travel

professionals as well as the general public. General manager, ASAS Exhibitions, Bander

Rotana Hotels Management,

provide great accommodation at convenient

Mohamad Haj Hassan explained

prices to suit various segments of the market,

which feeder markets the

whether people are visiting for business or

company is focusing on, and

leisure. At the same time, they plan to provide

what’s on the cards for the future.

services that meet the highest standards

Regarding markets, he revealed

of hospitality.

that currently visitors are arriving from the GCC countries.

Fair – has confirmed that the

Algryni remarked on the event: “The year 2015

2015 edition of the exhibition

will be the largest Riyadh Travel Fair (RTF) to date,

will be the largest one to date,

thereby extending our prominence as the leading

expansion, Hassan remarked:

with a robust increase of 20

travel and tourism exhibition in the Kingdom. It’s

"We look forward to acquiring a

per cent in the number of ex-

been a year of growth not only for the tourism

large share of that market and

hibitors compared to 2014.

Speaking about the company's

and hospitality industry in the Kingdom, but for

expanding into different regions

The annual event, now in

RTF. With Saudi nationals increasingly travelling

of the country. We have ambitious

its seventh year, is being held

overseas, the opportunities that RTF provides for

plans for expansion in the Saudi

from April 14-17, at the Four

domestic and overseas destinations, hospitality

market and intend to add more

Seasons Hotel Riyadh and will

service providers and other tourism related busi-

than 1,500 rooms and suites

welcome over 200 exhibitors

nesses, to directly meet with the KSA’s leading

through the opening of six hotels

from 50 different countries. It

travel professionals and travellers has never been

in Riyadh, Jeddah, Al Khobar and

is open to travel and tourism

more significant.”

Dammam, including four Centro by Rotana properties, which will be

DEDICATED PARTICIPATION Saudi Arabia’s $11.6 billion

spread across more than

worth of tourism projects

1,400m2 of exhibition

underway in the country will

space, with 15 participating

underscore the strength of

companies already

the industry as the country

confirmed including Unique

looks to build on domestic

Choice, Al Khozama

and religious tourism

Management, Rosewood

Starwood Hotels and Resorts has revealed that the Middle East remains a key priority for the company, with eight properties currently in the pipeline: Aloft Riyadh Opening January 2016

Four Points by Sheraton Dhahran

$11.6 billion is being invested into supporting the country’s economic diversification plans.

Opening February 2016

Four Points by Sheraton Makkah

TAILOR MADE SERVICES

totalling an estimated $45.3

Hotels & Resorts, E

Providing a further boost to the Eastern Province’s

billion at this year’s Arabian

Travel Gate, SCTA, flynas,

tourism sector, director of sales and marketing, Sofitel Al

Travel Market (ATM).

Al Hokair Group and

Khobar The Corniche, Hany Gaber commented to TTG on

Yrbooking.com.

how this luxury property is serving the corporate segment.

The Kingdom’s presence at this year’s show will be

Opening July 2016

Sheraton Makkah Hotel Opening July 2016

The Westin Makkah Opening July 2016

Kingdom’s list of top 10

sector as the location is in the heart of Al Khobar and the

Four Points by Sheraton Mall of Arabia, Jeddah

tourism and hospitality

business hub,” said Gaber.

Opening September 2016

“If we look just at the

projects, almost $11.6 billion

“We are mostly focusing on meetings and the corporate

He further explained that the property is accomplishing

is being invested into

this with eight fully equipped meeting rooms including the

supporting the country’s

ballroom, which can accommodate 500 people, and with

economic diversification

its ‘Inspired Meetings’ team, which tailors Sofitel’s facilities

plans,” commented

to suit the specific needs and requirements of the client.

exhibition manager, ATM,

In addition to this, the Executive Lounge located on the

WTM Portfolio, Reed Travel

7th floor serves the club floor, guests with a wide variety of

Exhibitions, Nadege Noblet.

light food and drinks.

18 April 2015

ttgmena.com

Aloft Riyadh King Fahd Road Opening January 2017

Le Méridien Riyadh Opening September 2017



DESTINATION KSA

LOCAL LOYALTY

WISE MOVES

Speaking exclusively to

Expanding its network portfolio, flynas recently

TTG, area director of sales

revealed that it will be launching flights from

and business strategies,

Riyadh to Cairo on April 29.

AMBITIOUS INVESTMENTS

Shaza Hotels, Shaji Abu Salih commented on which

Historically, the KSA and Egypt have enjoyed strong

source markets are the

bilateral ties spanning financial investment, education,

most lucrative for the

tourism, the labour market and trade.

property, as well as which

CEO, NAS Holding, Bander Al Mohanna commented

new markets it is keen to

on the news: “flynas has put great effort into expanding

magnetise.

services and destinations both domestically and

“GCC including Saudi

He remarked that through

internationally. Given the proximity of Egypt to Saudi

Chief operating officer, One

Arabia, remains the largest

Arabia and the number of Egyptians working in the

to One Hotels & Resorts,

ambitious investments in

dominant market all

Kingdom, this new connection between Riyadh and

Philippe Harb discussed with

tourism infrastructure and

year round. However, for

Cairo is a logical addition to our schedule and will

TTG the reasons behind the

the continued development

religious tourism, Turkey,

greatly benefit both the flying public and flynas.”

company expanding in

of the city’s leisure and

the KSA.

commercial offering,

Egypt, Morocco, the Far East and Europe are our

predictions for the Jeddah

Referring to the

key international feeder

company’s plans to open

hotel sector are positive.

markets."

in Jeddah by the end of

“Airlift is also easing

this year, Harb pointed out:

corporate travellers to

he added: “Interestingly,

“There is strong corporate

Jeddah. Saudi passenger

emerging markets such

demand in the city which is

movements in the Kingdom

as India, Pakistan, Nigeria,

driving Average Daily Rate

continue to rise, with

Senegal and Kenya have

(ADR). Year to Date 2014

Jeddah witnessing double-

shown a tremendous

data suggests continuous

digit increases in 2012 from

increase in their presence in their market share over the

growth in both ADR and

17.8 million to 19.7 million

last two years. The improving economic situation in these

occupancy. The Year to

passengers. Jeddah’s King

countries has shifted a significant percentage of four-star

Date ADR reached $202,

Abdulaziz International

business into the luxury segment.”

while occupancy grew by

Airport is currently

Referring to new markets,

eight per cent to reach

undergoing an expansion

growing Muslim population in the US, Western Europe and

79.6 per cent. As a result,

aimed at increasing capacity

Australia, there have been positive results in the newly

RevPAR grew significantly

to 50 million in 2020 and

developing markets for Hajj and Umrah.

reaching $161.”

80 million in 2035.”

Abu Salih further commented that as a result of the

CULTURAL AGENDA

JOURNEY OF A LIFETIME Eyeing the predominantly Hajj and Umrah

including a sewak stick, an umbrella, a

markets, marketing communication

booklet for rituals and stages plus a sa-

Seeking to promote Jeddah as a cultural

assistant manager, Mövenpick Hotel &

chet for jamarat stones. Additionally, a

destination, marketing communications

Residences Hajar Tower Makkah,

kids’ club ensures younger guests also

assistant manager, Park Hyatt Jeddah

Al Jawhara Minwer revealed to TTG how

enjoy their stay at the hotel.

- Marina, Club and Spa, Bayan Zainy

the property is adept at catering to

informed TTG about how the property is

this segment.

With the strongest sector for the property being religious tourism Minwer in-

putting culture on the agenda. “We have introduced a special package called Culture at the Park where we offer room accommodation, including transportation to and from the

We have 1,200 elegant rooms and suites on 41 floors.

historical area of Balad, and entrance to Abdalraouf Khalil Museum, which

“[We have] 1,200 elegant rooms and

formed TTG that other than the local KSA

highlights the lives of the early tribes

suites on 41 floors with all rooms featur-

market, the hotel also targets the GCC, as

in the region, and displays the year

ing an LCD television with international

well as other destinations such as Egypt,

after 1517 when the Ottoman Turks

news channels, wired Internet, coffee and

Turkey, Morocco and Indonesia.

conquered the city of Jeddah and

tea maker,” she said, adding that rooms

Makkah.”

and suites in the Hajar Residence have

South Africa and North America and

panoramic views of the city and

Europe, [which are targeted] through

the Kaaba.

sales trips, periodical sales calls,

She also noted that every year the property organises Hejazi nights for regular guests, in order to immerse

Minwer further stated that for guests

“Our prospective markets are

attending exhibitions and roadshows,

them in Saudi Arabia's rich local

undertaking a pilgrimage the hotel sup-

thus enhancing the business,” she

culture and heritage.

plies them with a special amenities kit

concluded.

20 April 2015

ttgmena.com



UPDATE JAPAN

IMAGINATIVE METHODS

signage in multiple languages." The more traditional city of Kyoto, known for its awesome sight of cherry blossoms from March through to mid-April, also has its own strategy in place in the form of ‘Kyoto Tourism Promotion Plan 2020’. According to director of tourism industry – Kyoto City, Kyoto Convention and Visitors Bureau, Mayo Mieno, the tourism body has a goal of attracting three million foreign guests to stay in Kyoto per year. Mieno also elucidated on

A modern destination with tradition as its backdrop, Japan is laying deep foundations for the future of its tourism industry. Natalie Hami discovers

the way in which Kyoto is laying the groundwork to magnetise these visitors. “It is necessary to strengthen Kyoto’s environment for welcoming tourism in expectation of an increase in tourist numbers, and on the ‘soft’ side, we have created a ‘Kyoto City Certified Interpreter/Guide System’ for producing interpreters/guides with knowledge spanning the things that overseas guests would want to know about, such as information on history and culture.”

INDUSTRY-WIDE APPROACH While Japan’s various tourism entities lay out plans to attract visitors but at the same time ensure that they are ready to receive them in an authentic Japanese manner, the destination’s hospitality sector is seeking to keep up with fresh focuses and enhancements. Director of sales and marketing, Andaz Tokyo Toranomon Hill, Shuichi Ohno explained the property’s plans to

TTG: “We are aggressively developing the individual business traveller [segment] from overseas as there is a potential for business development in Japan until the 2020 Olympic Games.” Meanwhile, Hotel Granvia Kyoto will be making more visible enhancements with a planned renovation, accordor many who have yet to visit Japan, the mere

multi-lingual signage, making travel around Japan faster

ing to the hotel’s director, overseas marketing, business

mention of the culturally-immersive destination

and easier.

planning and promotion department, Shiho Ikeuchi. “[It]

may evoke typical images of the renowned char-

This was seconded by head of corporate communica-

will include upgrading our executive lounge on the top

acter Hello Kitty or maybe even the recent news

tions, Fujita Kanko, Makoto Komiyama who told TTG: “The

floor, all of our 535 guest rooms and suites, and some

on the fascinating Aoshima island dominated by our feline

Japanese government’s efforts to promote the country as

of the restaurants. We are aiming to complete the entire

friends.

an attractive destination is significant. I am optimistic that

renovation by March 2019.”

However, this dynamic destination, whose vibrant capital city of Tokyo will be hosting the 2020 Summer Olym-

the growth in our tourism sector will continue along this

in terms of the high level of service provided at the prop-

trajectory."

erty. “The more world-renowned our reputation as a pre-

pics, has a very distinct tourism product that it has been successfully promoting to an international audience for a while now. Despite this, industry predictions for Japan

mier hotel becomes, the higher our guests’ expectations

ALL TOGETHER NOW

also become. Thus, we continually strive to provide the premier hotel experience, and quite honestly, we continue

have been stating that it is headed for massive growth, not only due to the 2020 Summer Olympics but also due to

However, these mass enhancements are not only being

increasing investments in the destination.

undertaken by JNTO but are being bolstered by the vari-

This was highlighted by owner and managing director, Windows to Japan, Avi Lugasi, who revealed to TTG: “We

Ikeuchi also pointed out the significance of consistency

to learn from our valued guests." The Ritz-Carlton, Tokyo will also be undergoing similar

ous regional tourism bodies which have set their sights on

improvements, according to multi property vice presi-

providing a warm welcome to potential visitors.

dent – Japan and Korea, John Rolfs, who told TTG: “We

Senior staff of promotion section, Hokkaido Tourism

started a re-mastering of the hotel interior design from

and I expect it to continue growing to 2020 (the year of

Organization, Shizue Ishibashi explained that the organi-

2014 in order to continue to meet the needs of our inter-

the Olympics) and beyond.”

sation has a 2014-2017 promotional strategy for inbound

national and domestic guests as well as to reinforce our

tourism with three goals. These include: to develop Hok-

hotel image. It is conducted under the design theme of

ensure that the necessary infrastructure is in place to wel-

kaido as a tourism destination of high quality within global

‘East meets West’, with keywords such as Tokyo, Japan

come increased visitors in the short–and long-term.

standards; to provide safe and comfortable conditions

and Roppongi in order to add ‘sense of place’ to the hotel

for overseas tourists; and to gain repeat visitors and loyal

interior. Rolfs, who is also the general manager of the

customers to Hokkaido.

property, highlighted that the theme is reflected in the use

have seen rapid growth in t​ ourism to Japan since last year

As such, Japan’s stakeholders are working together to

Head of PR and marketing, Japan National Tourism Organization (JNTO), Kylie Clark exclusively told TTG: “In the lead-up to the 2020 Tokyo Olympics, Japan is expect-

And in order to cater to these expected visitors, Ishiba-

of Japanese craftsmanship and materials, such as lacquer,

ing a boom in hotel construction and various transport

shi noted the developments that ought to take place. “As

kimono textile and design, called ‘kawara’ in a contempo-

infrastructure developments are already on track to be

the number of FIT is on the rise, we are aware that visitors

rary design setting.

completed before 2020.” According to Clark, Japan has a

look for more detailed information on websites, practi-

great deal of such developments in the pipeline including a

cal town information which tourists can check on smart

Japan’s already cultivated tourism product is being

new bullet train (shinkansen) from Tokyo to the Hokuriku

phones or their tablet while they are in Hokkaido, tourism

thoughtfully and precisely fine-tuned with a view to

area (last stop Kanazawa), from March 2016 and

information centres operating in multiple languages and

increasing visitor numbers in the long term.

22 April 2015

ttgmena.com


UPDATE JAPAN

FOSTERING SYNERGIES

TRUE JAPANESE CHARM With the beautiful and

usit International

Dusit Thani Bangkok hotel.

unique cherry blossom

and Prince Hotels

The alliance enables the

Tokyo in 2013. Meanwhile, Prince Hotels

companies to leverage on

is Japan’s largest hotel

Kyoto Convention & Visi-

strategic partnership that

each other’s local exper-

chain, operating 51 ho-

tors Bureau is expecting

allows both companies to

tise, along with sales and

tels across Japan, China,

this year’s cherry blossom

expand their reach in the

marketing resources, thus

Taiwan, Malaysia as well

season to attract the larg-

region and beyond.

creating opportunities for

as Hawaii. Prince Hotels

season now in full swing,

have entered into a

est number of nationals from the GCC to date. From the most recent statistics available, the mid-April.

The partnership takes

cross-selling, marketing

additionally comprises a

the form of a marketing

and promotions. Recog-

golf and ski resort busi-

alliance, formalised by the

nising the significance of

ness with a further 28 golf

signing of a Memorandum

this market, Dusit opened

courses and 10 ski resorts

of Understanding at the

a Regional Sales Office in

currently in operation.

number of Emirati nation-

national flower of Japan

als to visit the city from

and deeply symbolises

April through to December

many aspects of Japanese

Kyoto Convention &

2014 increased by 139

culture. As the ancient

Visitors Bureau, Shuhei

per cent compared to the

capital of Japan, Kyoto is

Akahoshi said: “Since the

same period in 2013. In a

one of the most popular

opening of our promo-

similar vein, Qatari

cities in the country to

tional office in Dubai we

In a bid to offer guests an enhanced ac-

kyo Bay, with each bedroom area having a

nationals visiting the city

view the splendour of this

have seen the number of

commodation option, Shangri-La Hotel,

panoramic view of the Tokyo skyline.

over the same period also

natural phenomenon in

UAE and Qatari nationals

Tokyo has unveiled 10 new executive

rose significantly by 1,135

its full beauty. The cherry

visiting Kyoto rise each

suites.

per cent.

blossom season com-

month since June 2014,

menced in late March and

compared to the same

is expected to continue to

month the year before.”

Cherry blossom, or sakura in Japanese, is the

Managing director,

NEWS FLASH

rain shower. These suites are located in the corners of the hotel for better privacy and face either the Imperial Garden or To-

The new suites provide separate living areas and bathrooms with a bathtub and

Guests will be able to enjoy access to the Horizon Club Lounge, providing a dedicated concierge service, private lounge and special amenities.

ibar

April 2015

ttgmena.com

23


ON LOCATION SPAIN he food, the people, the culture; Spain comprises of all of the necessary components to attract tourists from all four corners of our diverse globe, especially those from MENA. With its collection of properties, ranging from mid-market to upmarket; its beautiful beaches and fantastic weather; its taste bud tantalising cuisine; and its sheer natural beauty; the country is poised

SPIRITED INVITATION

to reach great tourism heights and is one of the world’s most coveted destinations for those wishing to immerse themselves in vibrant culture. And with these attributes that tick all of the boxes for those travelling from MENA, Spain is looking to further entice this segment of travellers. “Spain brings together some of the attributes most valued in these markets. It is a very interesting country, rich in history, with beautiful weather. Its streets are full of life, with excellent conditions for family enjoyment,” expressed director of communications and development, Nur & Duha (a Spanish DMC and tour operator specialising in Arab markets), Flora Sáez. “We share important cultural ties, even strong emotional ties. Our cultures are very close, more than many people can imagine. It is present in the language, the customs, the cuisine, the urbanism and architecture. We have shared six centuries of common history and this is truly the great value that Spain offers these travellers: a glorious historical and artistic heritage from the Arab and Muslim world, a past to be proud of, along with all the best that the West can offer: culture, shopping

Sun, sea and sand are the key ingredients of Spain’s vibrant tourism product, which, without a doubt, appeals to a wide spectrum of travellers. But is the MENA market one which is of interest to this stunning cultural sanctuary? Tatiana Tsierkezou investigates

and good gastronomy.” Also referring to Spain’s touristic brilliance was managing director, Amadeus España, Paul de Villiers, who revealed the company’s development

awareness there, accordingly, as well as

Arabic speaking assistance and staff,

destination, and of course the hotel, at the

plans to further bolster the industry: “The Spanish

on building strategic partnerships in the

and accommodation suitable for family

world’s most relevant trade shows.

tourism industry is solid and constantly changing,

most relevant markets,” he declared.

groups, activities and programmes that

Similarly, Ercilla Hotels in Bilbao is also

and its challenge now is profitability, beyond mere

Meanwhile, director, Alma Barcelona

truly meet the tastes and rhythm of these

eyeing potential markets and has teamed

traveller numbers. That's why at Amadeus España,

Hotel, Joaquin Ausejo shared with TTG

tourists. Therefore, we decided to create

up with various entities to get the ball

we are firmly focused on the development of

the importance of MENA: “As Barcelona

an agency specialising in the require-

rolling. Speaking to TTG was director

technology and consultancy services aimed at in-

is becoming a global tourist destination,

ments of this important market.”

general adjunto, Ercilla Hotels in Bilbao,

creasing the productivity of travel agencies and at

the MENA market is becoming more im-

fostering the marketing of holiday products among

portant to us. We are already welcom-

this particular destination also sees a sea

mented: “We have expanded our portfolio

providers and intermediaries. These objectives

ing a large number of guests from this

of possibilities and potential for attract-

to tour operators working in markets not

are framed within our commitment to the Spanish

market. This is a trend that hopefully

ing the MENA market.

too important in Bilbao as yet, but clearly

travel industry and its mission to reinvent itself

we will consolidate in the future.”

through innovation.”

MARKETS OF INTEREST

And with Spain ever-enticing European markets,

Zooming in on the island of Tenerife,

Alvaro Martinez Anasagasti, who com-

“We would really like to touch upon

growing fast. Russia, China and Japan

other markets such as the Middle East,”

are now markets where Ercilla can be

satisfy the needs of travellers from

explained sales and marketing director,

found and bought easily. The same goes

the region, the property has to be fully

Gran Hotel Bahia del Duque Resort, Ane

for the MENA market, where direct action

aware of their specific needs. This is

Ugarte, who explained that these pos-

by independent hotels is rather difficult

where Nur & Duha comes in.

sibilities could soon become a reality due

and probably more traditional forms of

to major Gulf airlines now connecting to

distribution are appreciated. Favourable

Spain through Madrid and Barcelona.

agreements with operators with offices

Ausejo highlighted that in order to

Sáez explained to TTG how this dedi-

with the UK, France, Italy and Germany being

cated company, which specialises in

among the most prominent, as well as the US mar-

Arab markets, came to fruition: “The

ket and of course the local market which plays a

idea came from the experience of

option for those markets due to the

these areas and are starting to produce

fundamental role in occupancy levels, CEO, Melia

checking, day after day, how Spain, a

beautiful temperatures that this island

results. Our affiliation to Worldhotels, with

Hotels International (a home-grown hospitality

real tourist power and the third most

has. The beauty of the landscape, the

dedicated teams and campaigns in EMEA

brand), Gabriel Escarrer explained to TTG that the

visited country in the world, did not

many options for leisure and theme parks

are of great importance too.”

company is on a mission to broaden its horizons.

offer services according to the tastes,

or sports activities are a big highlight for

needs and profile of these customers,

families as well,” she told TTG, explain-

With a collection of key components,

of MENA and Asian (specifically Asia-Pacific) cus-

particularly in relation to the access

ing that the property is anticipating an

Spain has readily positioned itself to

tomers. We are increasing our footprint in these

to Halal food. This was also the case

agreement between the tourist authori-

further its relationship with the

regions and we are focusing on our brand

in other important aspects such as

ties of the Canary Islands to promote the

MENA market.

“Our goal is to progressively increase the weight

24 April 2015

“I’m sure that we can be a very good

ttgmena.com

on the spot have been key to our sales in


ON LOCATION SPAIN

TOURISM PROBLEM SOLVING

With a steady increase in the number of tourists visiting Spain from the MENA region in the last few years, the Spanish government has decided to open a Tourism Office in Dubai. Miguel Nieto Sandoval has been appointed as the director of the Spanish Tourism Office for the GCC region. Sandoval said: “The Spanish Tourism Board plans to focus on running campaigns to the general public in order to increase awareness and for the tourism industry, it will focus on increasing the knowledge about the destination.”

Looking to constantly

the customer's business,

remain attentive to

enhance its services,

leisure traveller and

customer feedback Del

director of marketing and

holiday tour operator in

Alisal Aineto told TTG that

communication, Vincci

certain destinations. In

Vincci Hoteles is constantly

Hoteles, Aixa Rodríguez

2015 we will continue to

developing its products

del Alisal Aineto spoke

develop these markets but

and services to offer the

exclusively to TTG on the

we will place emphasis on

best to its customers. The

issue of seasonality, as well

the development of market

company is always very

as how the property plans

conferences, conventions

attentive to customer

to develop its product.

and incentives.”

feedback to try to improve

“There is [an issue of]

With a pledge to always

in all aspects.

seasonality and it is very marked in areas heavily dependent on the tourism of sun and beach areas. We are facing this issue by creating products to find alternative segments such as conventions. In urban areas it exists too but it is not so marked,” said del Alisal Aineto. She further referred to the markets that would be focused on: “To date, Vincci was dependent on

REVITALISING ENVIRONMENT

STYLISH ADDITION Carlson Rezidor has announced its sec-

Six Senses Hotels Resorts Spas has unveiled a new property, Six Senses Spa Marbella,

Gran Canaria, part of the Canary

ond Radisson Blu hotel in Gran Canaria,

Islands, is a year-round destination due

located at the Puente Romano Beach Resort, in the Costa del Sol on the southern coast

Spain: Radisson Blu Resort Mogán.

to its mild climate and beaches.

of Spain, set to open at the beginning of the summer of 2015.

The property, slated to open in Q4 of

The reception and lounge area features floor-to-ceiling timber walls and from here,

The hotel’s rooms feature private

guests enter a relaxation lounge with a nail bar featuring views of the Mediterranean sea.

balconies and Radisson Blu signature

2016, is to feature 422 guest rooms.

A highlight of this Andalusia-inspired property is the wet area featuring a hydrotherapy

services such as free high speed

President and CEO, Carlson Rezidor Hotel Group, Wolfgang Neumann

Internet access, an all-day restaurant,

pool; a cold plunge pool; heat and ice experience showers with different types of water

said: “Gran Canaria is one of Europe’s

a themed restaurant, two pool bars,

flow and mood lighting; herbal steam room; sauna and hammam.

leading leisure destinations and we look

a multifunctional 620m² ballroom,

forward to strengthening our presence

extensive gym and spa facilities as

canopied roofs and swing cabanas overlooking the sea. Guests will be able to choose

on this famous island. At the same

well as outdoor parking. In addition,

from a wide selection of Six Senses signature massages, facials and body treatments,

time, this signing further drives our

the property will be a year-round

wellness therapies and rituals as well as beauty and fitness treatments. QMS Medicos-

development of contemporary resorts

resort offering a mix of leisure facilities

metics and The Organic Pharmacy have been confirmed as product partners, offering a

across Europe, the Middle East as well

including three pools, a climbing wall

range of result-driven face and body treatments. Six Senses Spas also plans to introduce

as Africa.”

and a running track.

a series of yoga programmes and integrated wellness retreats.

On the first floor, an outdoor area features an additional three treatment rooms with

MODERN SPANISH LUXURY The Principal Madrid is the latest

At The Principal Madrid guests

property provides laundry and

addition from hotelier and Design

are received at the heart of the

room service round-the-clock, as

Hotels’ Original Pau Guardans.

hotel, the sixth floor Ático (Spanish

well as a butler, babysitter and

for penthouse). The informal

personal shopper.

As the flagship property from

Those looking to relax have

its Único Hotels group, the palatial

reception area welcomes guests,

building, which dates back to 1917,

while the Ático restaurant, bar and

access to a fully equipped gym,

houses 76 rooms and suites, a

open fireplace set the social scene.

sauna and the Wellness Suite,

restaurant by chef Ramón Freixa, a bar and year-round pergola.

Located on the Spanish Capital’s grand boulevard, Gran Vía, the

offering a variety of massages and treatments.

April 2015

ttgmena.com

25


ibar



SPOTLIGHT SOUTH AFRICA

SPRING INTO ACTION communications executive, Mantis Collection,

With a growing tourism industry, South Africa is reaching out to the MENA region and beyond with an eclectic blend of exciting experiences. Panayiotis Markides investigates

Robyn Elford, who explained to TTG : “South Africa has such a wide choice of highly selective properties and experiences to choose from for all types of traveller. “Our cultural offering and the variety of options therein is remarkable with 11 different cultures in one country. The current international exchange rate makes it highly affordable.”

CONFIDENT AIM With an invaluable list of fascinating activities available to visitors, focus quickly shifts to promoting South Africa’s destinations to both the MENA market in addition to a global audience. Describing the appeal of Cape Town’s welluccessfully combining a fascinating mix of wildlife with a modern city vibe,

from a helicopter flight and high tea,

ness offerings for MENA travellers, Corcoran

South Africa has traditionally gained more attention from its domestic mar-

to a fine dining evening and a spa

explained: “[it is ideal] as the MENA market as

ket, bolstering this further by a campaign, spearheaded by South African

treatment.”

a region is the fastest growing wellness tourism

Tourism.

And not forgetting shopping enthu-

market in the world, at 16 per cent annually, ac-

siasts who can visit Cape Town and

cording to the Global Wellness Tourism

Africa’s distinct experiences – suitable for adrenaline seekers to shopping and well-

indulge in The Watershed at the V&A

Congress.”

ness enthusiasts – to both MENA and international markets.

Waterfront, which according to Cor-

Appealing to the keen shopper, she also

However, the destination’s stakeholders have begun to focus on showcasing South

The growing value of South Africa’s tourism industry has been highlighted in Travel

coran boasts over 150 stalls selling

boasted that the abundance of shopping cen-

& Tourism Economic Impact 2014 – South Africa report, published by World Travel &

more than 365 brands, from ceram-

tres in Cape Town also act as a draw for these

Tourism Council (WTTC).

ics to furniture and textiles, fashion

markets: “The MENA market loves shopping for

and jewellery, as well as featuring the

designer items and this is the perfect spot to buy

Jubilee Exhibition Hall.

some new and unique décor or jewellery items.”

President and CEO, WTTC, David Scowsill commented on its significance: “According to WTTC forecasts, travel and tourism in South Africa is due to add almost 350,000 jobs in the next ten years. South Africa has a fantastic opportunity to be a

Meanwhile, PR and communication

However, success undoubtedly comes from

manager, Joburg Tourism, Laura

targeting multiple source markets, as Elford

With this mighty destination evidently taking steps to not only further this lucrative

Vercueil spoke to TTG about how Jo-

noted. “Our key markets are the UK, the US, the

industry but promote it to a range of markets, TTG reached out to South Africa’s key

hannesburg can be a paradise for the

Germanic region, Brazil, Scandinavia and Benelux.

stakeholders to discover what memorable experiences can be had and uncover its

more adventurous visitor.

MENA is one we are starting to move into.”

world leader in one of the world’s great industries.”

target audience.

EXTRAORDINARY ADVENTURE Once upon a time, a trip all the way to the tip of Africa, albeit to experience something that can only be described as extraordinary, might have filled some leisure trav-

“From quad biking, cycle and walk-

With a clear view on who the destination is

ing tours to bungee jumping off the

keen to attract, South Africa’s tourism bodies

Orlando Towers and bird watching in

have also been forthright in how they plan to

Soweto – Joburg boasts travel expe-

market the destination.

riences as diverse as its population.”

Vercueil told TTG that the aim is to promote

Commenting on this very diversity

Johannesburg as a global, year-round destina-

ellers with trepidation. However, in recent years leading airlines have not only been

of the city’s tourism product, she

tion for business and leisure. “We achieve this

expanding their network to include major South African cities, but have been upping

added: “The development of the tour-

through promoting our diverse calendar of signa-

the frequency of these flights. One such example is Qatar Airways’ recent addition of

ism scene in Joburg over the past 20

ture events via the media and industry familiari-

Durban to its network and its increase of weekly frequencies to Johannesburg.

years has seen a dramatic increase

sation trips we host, as well as the South Africa

in the number of precincts, museums

Tourism roadshows and exhibitions we partici-

and attractions to highlight the city’s

pate in throughout the world annually.”

With that in mind, the destination’s main tourism bodies elucidated on the most coveted experiences to be had for those heading to this impressive destination. Homing in on the wellness segment was executive marketing manager, Cape Town

fascinating story. Vilakazi Street in

Tourism, Velma Corcoran,who commented on how the city caters to spa enthusiasts.

Soweto, the Maboneng Precinct to

boosting its low season, as Corcoran informed:

Cape Town however has set its sights on also

the east, as well as Braamfontein fur-

“Cape Town Tourism is working on a domestic

mate relaxation. The evening includes entertainment, three decadent treatments, a

ther north, are just some of the lively

market winter campaign that will be launched in

delicious dinner and chocolate tasting.”

neighbourhoods and precincts which

April/May, to try to encourage weekend breaks.”

“The Mangwanani African Spa offers a unique spa package at night, to ensure ulti-

Further elaborating on Cape Town’s spa offerings was marketing manager, The Red Carnation Hotel Collection, Jill Wagner, who was keen to emphasise the latest offer from The Twelve Apostles Hotel and Spa: “The ‘Once Experienced, Never Forgotten’ package, features every single highlight The Twelve Apostles has to offer,

28 April 2015

have come into their own over the past decade.” The variety of experiences on offer was also remarked upon by group

ttgmena.com

With an array of unforgettable experiences on display, South Africa is keen to reveal its authentic beauty to an internatiional audience.


SPOTLIGHT SOUTH AFRICA

SOUTH BIG BUSINESS HEIGHTENING AFRICA FREQUENCIES

C

onsidered a leading business

Creating further links between

10 weekly flights to a double-daily

tourism expo in Africa, Meetings

South Africa and the MENA

service.

Africa, recently took place at the

region, Qatar Airways has announced it will launch its new

will be operating daily flights to

network to Durban in December

Cape Town ahead of the busy

mayor, City of Johannesburg, Councillor

this year, while also increasing its

2015/16 winter travel season, an

Parks Tau: “Johannesburg is Africa’s most

weekly frequencies to Johannes-

increase from five weekly flights

exciting city, the continent’s business and

burg and Cape Town.

this winter.

Sandton International Convention Centre. Commenting on the event was executive

COMMITTED TO TOURISM

As of October 2015, the airline

commercial hub, and the ideal location

The carrier will be offering four

Durban represents the carrier’s

for Meetings Africa. Being the home of

new weekly services to Durban

third route to South Africa follow-

Meetings Africa contributes to cementing

via Johannesburg as of Decem-

ing Johannesburg and Cape Town,

President and CEO, World

enable the country to

the city’s position as Africa’s economic

ber 17, bringing the total fre-

with all three routes being serviced

Travel & Tourism Council

maximise the industry’s po-

capital and the heartland of trade and

quency to Johannesburg up from

by a Boeing 787 Dreamliner.

(WTTC), David Scowsill re-

tential for economic growth

economic activity on the continent,” said

cently commended South

and social advancement,”

Mayor Tau.

Africa and its president

said Scowsill.

Jacob Zuma for its develop-

The travel and tourism

The event brought together leading local and international players in the business

ment of the country's

industry contributes nearly

tourism field in a spectacular showcase of

tourism sector.

10 per cent of GDP and

services, products, experts and facilities,

more than 1.4 million jobs to

and attracted hundreds of African and

the world in many areas

the South African economy,

international buyers and media.

of its travel and tourism

making the sector a bigger

development, and President

employer than banking,

platform for all sectors and industries

Zuma’s commitment to re-

mining as well as

linked to business tourism.

form visa regulations should

telecommunications.

“South Africa is leading

This made the show an invaluable

April 2015

ttgmena.com

29


FOCUS ON CYPRUS to TTG the precise goals of this developing project. “This development actually came to fruition with a clear goal to improve our tourism, the tourist product, attract investors, boost the economy and local businesses, as well as to place Cyprus on the nautical yachting map." Limassol Marina is a new integrated masterplan development combining luxury residences and a superyacht marina including dining and shopping facilities in the heart of Limassol.

BUILDING BRIDGES And as the island takes stock of its product, how it can ameliorate as well as build on it, stakeholders are increasing their efforts to

HUES OF AMBITION

entice new markets, including those of the

As tourism competition in the region continues to rise, Cyprus explores new avenues to develop its impressive product. Natalie Hami reports

boosted of late via network expansion from the

Middle East. Only recently at the Annual Hotel Conference organised by the Pancyprian Association of Hoteliers, Cyprus’ Minister of Energy, Commerce, Industry and Tourism, Yiorgos Lakkotrypis said that there are positive signs from markets such as those of the UK, Germany, central Europe and the GCC. Links with the Middle East have also been likes of Gulf Air, with its recent Kuwait-Larnaca and Bahrain-Larnaca flights. This flurry of activity in the region has also been seconded by the island’s stakeholders, looking to explore markets such as the Middle East. Demetriou noted: “We will retain feeder mar-

trategically placed in the farthest corner of the enticing waters of the Mediterranean sea, forever known as the

kets such as the UK, Russia and Scandinavia

cross roads connecting East and West, the island of Cyprus has always presented an appealing and unique tourism

while efforts continue to attract more tourists

product to a diverse range of visitors, stopping by to bask in its culture, heritage, sun and gastronomy.

from Germany. Of course, the Middle East mar-

Each city calls out to visitors to experience what it has become known for, be it an array of museums, serene

kets are part of our international expansion strategy and participation in major

nature walks or its unrivalled beaches. However, despite being a snapshot of sun, sea and sand, thus magnetising travellers for this express reason, with increased competition from particular destinations in the area, Cyprus is having to rethink its approach to tourism. Business development director, St Raphael Resort, Limassol, Farah Shammas expressed this perfectly to TTG: “Cyprus is

tourist exhibitions are scheduled within the following months.” This sentiment was echoed by Shammas who

not just a destination for sun, sea and sand seekers. There is so much on offer throughout the year, starting with the 10,000

said: “Our neighbours in the MENA region have

years of history oozing from every corner of the island. Anywhere you look, there are ancient and more recent historical

always and will always be important to us, and

monuments and beautiful areas to explore.”

we hope to encourage them to holiday in Cyprus for longer." One Cypriot company in particular claimed to be one step ahead of the game in forming con-

AHEAD OF THE GAME

nections with the Middle East. CEO, commercial, tractive low season prices can also establish Cyprus

Q4 Aviation Solutions, Antonis Theodorides told

With this in mind the island’s official tourism body, Cyprus Tourism Or-

as a long weekend destination for neighbouring

TTG: “We are already one step ahead of these

ganisation (CTO), explained to TTG that one of its aims is to lengthen the

countries.”

markets as well as the Far East by organising a

tourist season, as well as define thematic niches such as sports, cultural, conference and medical tourism. According to CTO, the conference and incentive industry constitutes a

Describing today’s competition during the low

strong network of affiliates focusing on promot-

and shoulder seasons as ‘fierce’, business develop-

ing Cyprus as a multiple destination [to these

ment manager, Kanika Hotels, Spyros Michaelides

markets].”

strategic prior­ity for the country’s tourist development, given that Cyprus

told TTG: “Today, it has become more important

can be an ideal destination for this purpose. The CTO has recently estab-

than ever to highlight the rich history, culture, gas-

lished the Cyprus Convention Bureau which operates within the organi-

tronomy and cosmopolitan face of Cyprus in order

Niemann told TTG that the property welcomes

sation. CTO further explained that health tourism is another promising

to also attract special interest tourism.”

quite a mix, ranging from locals to the UK and

market for Cyprus, as well as sports tourism, since Cyprus is considered

He noted that the company’s hotels, Elias Beach

Regarding market diversity, general manager, Londa Beach Hotel, Limassol, Joachen

Russian markets. However, he did comment

Hotel and Alexander the Great, both offer a winter

that the Middle East market would be an inter-

holiday experience. Michaelides also stated that in

esting one, but believes that Cyprus will attract

diversify in today’s tourism market, Cyprus’ hospitality sector is more than

the past four years over $44 million has been in-

expats from MENA more than locals.

ready to follow suit.

vested to maintain the company’s hotels.

ideal for training due to its mild and sunny winters. And indeed as the island’s tourism body acknowledges the acute need to

General manager – sales and marketing, Louis Hotels, Popi Tanta Dem-

One particular project that has steadily been

Eager to stay in the game and prove its

etriou exclusively commented to TTG: “We need to provide a variety of op-

gaining momentum as part of Cyprus’ tourism ap-

island-appeal, Cyprus continues to identify

tions during the low season to groups and conferences, incentive business

peal is the Limassol Marina. Marketing and PR man-

its strengths, with an aim to bring

and sports and golf tourism. Our island’s excellent infrastructure and at-

ager, Limassol Marina, Sophia Paraskeva explained

them to the fore.

30 April 2015

ttgmena.com


FOCUS ON CYPRUS

PROMOTING A UNIFIED EFFORT Business development manager, Cyprotels Hotels & Resorts, Philippos Drousiotis speaks exclusively to Natalie Hami on the issue of seasonality and how the company plans to overcome it

UNWAVERING DEDICATION

How do we solve the question of

of the municipalities, the hotel

seasonality? The challenge for

association and others. If it’s a

Cyprus and for Cyprotels specifi-

combined effort there will be

cally is to create experiences for

results. We need to facilitate

these people that visit Cyprus and

the needs of the people that

then they will go back home and tell

visit in February and March,

people that it’s worth coming to this

and there has to be teamwork

Boasting a central location within the island’s

country. As Cyprotels, the area of

for this to take place. We [ho-

capital city of Nicosia, general manager, Centrum

special interest groups is one that

tels] also need help in reducing

Hotel, Panicos Leonidou commented exclusively

we must expand on. For this to take

operating costs as we want to

to TTG about the hotel’s main markets.

place though we need the support

make it work in the winter too and make it profitable. We would like to add pro-

C

COSMOPOLITAN APPROACH

“We retain from almost all the European states but the most frequent are the French, the British and the German markets, while the Greek market

olumbia Hotels & Resorts has

grammes, such as excursions

scooped an Award of Excellence from

to old Paphos, also visits to

Booking.com, according to its market-

local producers such as honey

of the Middle East this is not considered a stable

producers, as well as visits to

market, however, the hotel has kept ties with the

traditional museums such as

Lebanese market.

ing manager, Anthea Vikis. The recognition comes under the umbrella

has always been stable and growing.” He explained that due to the turmoil in parts

of the global travel engine’s Guest Review

the weaving museum and the

Awards 2014, with both the five-star Colum-

basket-making museum. We’re

they seek a weekend of shopping as well as com-

bia Beach Resort and four-star Columbia

looking to introduce these.

ing to Cyprus for wedding purposes.”

Beach Hotel being honoured respectively.

We’re also looking at introduc-

Touching upon the ways in which Centrum Ho-

ing cooking/gastronomy work-

tel promotes itself Leonidou said: “We have been

shops, especially as there are

using our own website, where people can book

people who would like to learn

online, the known social media platforms such

how to cook Mediterranean

as Facebook and lately, television commercials

cuisine.

[have been used], while we’ve also created several

The most fitting way to show our appreciation is to continue with renewed verve.

“Our location is favourable to these guests, as

video clips."

FRUITFUL REWARDS Hermes Airports, which has been of-

Elaborating on its latest efforts to

fering incentive schemes for the last

increase tourist traffic to the island,

properties that have displayed unwavering

five years and has managed to attract

Hermes Airports will be initiating a great

dedication and care in meeting and exceed-

many new airlines and open up new

effort aimed at the introduction of a

Cruise specialist, Century Travel, has

ing guests’ expectations, achieving an overall

routes, recently announced that it will

common tourism strategy by all the

recently opened its new Holiday Lounge

guest review score of eight or above. Colum-

be introducing an enhanced package of

stakeholders, allowing it to attract at

on the Mesogi Avenue in Paphos, having

bia Beach Hotel achieved an overall score

schemes this year set to offer targeted

least one million more visitors to Cyprus

moved to larger more spacious premises

of nine, whilst Columbia Beach Resort suc-

support to airlines that will introduce

annually.

due to high demand for more lengthy

ceeded in achieving a score of 9.2.

new routes, or will increase capacity to

The Award of Excellence is bestowed on

“In an industry whose success is balanced on delivering only the finest quality of service

consultations and travel events.

existing routes.

The company’s operations manager,

The company told TTG that the clear

Vicky Lewis said: “We felt the need to

to guests – thus engendering long-term, fruit-

aim is to significantly increase the vol-

provide our clients with more interaction

ful relationships – receiving an award based

ume of passengers and tourists travel-

when purchasing their holidays, so we

on guests’ feedback is perhaps the most

ling through Cyprus’ airports, to reward

have destination channels on both TV

supreme distinction one can achieve,” com-

airlines that make long term capacity

and tablets."

mented Vikis.

growth commitments to the island as

She continued: “We are truly honoured, and believe that the most fitting way to show

She further explained that custom-

well as open and stimulate new source

ers are enquiring more about varied

markets for tourism to Cyprus.

destinations. As a result, Century Travel

our appreciation is to continue with renewed

Hermes Airports further explained

verve and devotion in welcoming our guests

that it is working towards encouraging

during the year to assist with this, at the

year after year, delivering the holiday experi-

the growth of winter and year-round

new Holiday Lounge .

ence they deserve.”

tourism to Cyprus. April 2015

is planning to host destination events

ttgmena.com

31


AWARENESS AVIATION

OPTIMISED EXPERIENCE Panayiotis Markides speaks to industry experts

FOCUSED AMBITION

DRIVING THE INDUSTRY FORWARD General manager – UAE, and director – Gulf, Afghanistan and Pakistan, Lufthansa, Karsten Zang

gional shocks and redeploy strategically to maximise opportunities. We deal with the short term challenges, but are not distracted from our long-term plans. This is why Emirates Airline continues

There is a lot of focus on personalisation. At

to invest heavily in new technology and

Lufthansa, we recognise that this personalisa-

initiatives to enhance its product offer-

tion is the way forward. The more we are in

ing and customer experience.

tune with our passengers’ lifestyle needs and

Emirates Airline will also be receiving

preferences, the better we can serve them.

more aircraft deliveries, including the

Country manager for Cyprus, Emirates Airline, Asma Al Rahma

In the first quarter of 2015, the entire long-

A380, in order to meet the increasing

haul fleet will have the new and award-winning

demands in some parts of its network.

first class retrofit, the new business class by

Europe will benefit from three new

the end of the second quarter and during the

Despite a challenging economic environ-

A380 routes with the launch of Dussel-

third quarter, the Premium Economy which will

ment, Emirates Airline has continued to

dorf, Madrid and Milan to New York in

be available on all wide-body aircraft serving

grow, adding capacity across multiple

the summer.

key destinations in the Gulf.

regions while maintaining strong seat

Last calendar year (2014) saw Emir-

load factors. We also expanded and

ates Airline adding 27 aircraft - 13 Airbus

strengthened our global network, which

A380s, 12 Boeing 777-300ERs and two

gives us the flexibility to cope with re-

Boeing 777 freighters – to its fleet.

BRIDGING TWO WORLDS We anticipate and are witnessing an evolving shift in the global aviation market, with the cen-

OPPORTUNITIES FOR GROWTH

tre of gravity moving from West to East. Our advantageous geographical location, bridging West to East, combined with our connections to more countries than any other airline in the world,

of-the-art services to enhance guest

further adds to the prominent position of Turkish

comfort while optimising business costs.

Airlines in the global aviation market. Every des-

Given the burgeoning number of airlines

tination added to Turkish Airlines’ network is a

in the world and in the region, exclusiv-

new bridge between Turkey and the Middle East

ity has become a challenge and airlines

and these new connections will further drive

around the globe are working extremely

business relations. Turkish Airlines also benefits

hard to improve their service stand-

from the growth of Turkey’s tourism industry. At Turkish Airlines, our commitment is to offer

ards and sustain a loyal customer base

passengers the best experience regardless of

through deeper and more meaningful

seasons. However, in the peak season of sum-

interactions. At flynas, we always look at every challenge as another opportunity for growth to continue offering guests a

Vice president of marketing and sales, Turkish Airlines – Middle East and Cyprus, Adem Ceylan

mer, we always increase our flights into the most popular destinations around the world including Turkey.

wide range of options. As part of our technological investments, we recently launched the flynas mobile app. Our mobile website will also go live very soon

SPREADING ITS WINGS Managing director, AllTime Aviation, Marios Raptakis

and is expected to be another valuable addition to our existing customer communication lines.

CEO, flynas, Paul Byrne

With the summer vacations falling

The year 2014 was an important milestone for

during the Holy Month of Ramadan, we

AllTime Aviation. By finding niche markets and

The emerging trends in the global avia-

will be increasing the number of do-

growing our customer portfolio, we secured our

tion sector revolve around ancillary rev-

mestic flights to meet the high demand

position in the competitive environment and

enues and a greater than ever emphasis

during the period. In addition, we will

became a credible supplier of aircraft capacity

on giving more choice to the customer

be focusing on operating additional

and other related services to airlines, tour op-

by offering them a wide range of travel

international flights to serve popular

erators and private individuals.

options for a completely bespoke travel

summer destinations such as Istanbul

experience.

and Dubai. We are also looking forward

the hiring of aviation professionals and by wid-

to operating flights between Riyadh and

ening our services with the launch a crew man-

Cairo in April.

agement organisation named crews4you.

Another fast growing trend is the increased use of technology and state-

32 April 2015

Since then, we have grown our team through

ttgmena.com



ANALYSIS MEDICAL

LIMITLESS PROGRESSION The medical tourism industry is strategically developing in all four corners of the globe, becoming a legitimate reason for travel and promising those in search of medical assistance of any kind a vast selection of opportunities to choose from. Tatiana Tsierkezou investigates dle East and North Africa’s total health-

With demand for quality treatment at a low cost on an upward trajectory, exhibition director, International Medical Travel Exhibition & Conference (IMTEC), Jamie Hill exclusively speaks to Tatiana Tsierkezou about the approaching event and how it benefits medical tourism

care spending is estimated to be $125 billion this year. Government spending is

Hotel manager, Grand Resort Bad Ragaz, Switzerland, Thomas Bechtold comments on the property’s relationship with MENA clientele

estimated to account for 64 per cent – or $80 billion – of the total market, with pri-

For Grand Resort Bad Ragaz, medical

vate-sector healthcare spending making

tourism is the most important topic for

up the rest. The role of the private sec-

our guests from the Middle East. With

tors, ministers of health, clinic owners, as

tor is expected to increase in the MENA

our unique combination of hotel services,

well as the patients themselves who wish

market and it forecasts that the private-

very extensive on-site medical services,

to explore the various treatment options

sector healthcare market will be worth

and approximately 30 doctors on-site,

available both here in the MENA region,

$61 billion in 2020, more than double its

this offering is a big point of interest for

as well as further afield. Our exhibitors

size in 2011.

our guests, especially for those from

will be showcasing a range of treatments

The MENA region stands out as a

Arab countries.

including aesthetics and cosmetics, dental,

preferred medical tourism hub mainly

general health, hair transplant, cancer

because of its geographical and logisti-

of guests from the MENA region, as the

treatment, rehabilitation and more.

cal location. For patients looking for low

combination of luxury hotel facilities,

We do see a yearly increasing number

cost treatment, the Middle East is a logi-

a unique medical offering and one of

TTG: How does the MENA region stand

cal choice for those who do not wish to

the largest spas in Europe spanning

out as a vital player in the world of

travel as far as India and Thailand.

12,800m² is something our Arab guests

Another distinguishing factor is the

medical tourism? TTG: What is IMTEC and how

appreciate. Therefore, we are increasing

fact that the region has managed to re-

our activities on the market due to the

While historically both nationals and ex-

tain a reputation for low cost treatment,

great interest shown.

pats who reside in the MENA region would

without compromising on quality and

IMTEC continues to provide a global

travel abroad to cities in Europe, Asia or

standards of care.

platform for hospital groups, medical

the US to receive treatment, there is a

travel organisations and health ser-

growing consensus that this trend is being

vices to increase their international

slowly reversed.

does it work?

gain market share in this growing

EUPHORIC ADDITION

industry.

Abu Dhabi recently welcomed the

presence and patient network, and

This event takes place from October 7-8, 2015, at the Dubai International

According to Al Masah Capital, the Mid-

CLICK HERE TO READ MORE...

HEALTHCARE SOPHISTICATION

Convention & Exhibition Centre and

grand opening of the state-of-the-art Euphoria Medical Center. Focusing solely on healthcare, the

will play host to more than 100 re-

Chalet Royalp Hotel & Spa has

gional and international exhibitors,

plans in place to further entice the

Chalet Royalp Hotel & Spa], we are able

expert medical professionals who are to

and attract an estimated 2,200 at-

MENA market to experience Séjour

to offer the best medical expertise in

offer their expertise in the maintenance

tendees from across the world.

by Laclinic, developed in collaboration

Switzerland, in the ideal environment for

of skin care, face and body through a

with Laclinic-Montreux.

health, weight loss and relaxation,”

wide variety of beneficial treatments.

Visitors will benefit from meeting industry leaders from regional, national

34

BONDING WITH MENA

Speaking to TTG, marketing and

“Through our collaboration [with

Barka explained.

new facility comprises of qualified and

Commenting on the newly launched

and international organisations over

development, Laclinic, Lotfi Barka

The seven-day Séjour by Laclinic

the two days, showcasing an exten-

explained: “MENA is a key market

programme comprises nutritional and

Euphoria Medical Center, Ziad Nahhas:

sive range of facilities and services all

and a great opportunity for Laclinic-

biological checkups and a personalised

“At Euphoria Medical Center, we are

under one roof. Our target audience

Montreux. In the coming months

nutritional and sport programme. Guests

dedicated to providing customers with

includes chief executive officers, chief

we will engage in various actions of

are offered various body cares for

individualised treatments and aesthetic

medical officers, heads of interna-

communication, to promote the Séjour

draining, anti-cellulite and detoxifying in

interventions within a professional

tional development, medical direc-

by Laclinic to these countries.”

Chalet Royalp Hotel & Spa’s spa facility.

healthcare environment.”

April 2015

ttgmena.com

facility was owners’ representative,


PEOPLE ON THE MOVE

Costandinos Christofi as sales manager. Christofi has worked extensively in hotels across western Cyprus in front office positions, before settling for seven years in the sales department of a local resort. He will be representing markets such as Holland and Russia.

Ibis Seef Manama has announced the appointment of Oreste Traetto as its new general manager. Responsible for the overall operations of Ibis’ new property in the Seef district, Traetto brings with him nearly twenty years of experience in the hotel industry. He has served in senior positions in Accor properties in France, Egypt, Tunisia and others.

VICE PRESIDENT FOR DEVELOPMENT, MIDDLE EAST AND SOUTH ASIA

Bringing a wealth of experience to his new position, Mövenpick Hotels & Resorts has welcomed Amir Lababedi as vice president for development, Middle East and South Asia. The role of vice president for development is a new position created by the company as part of its continuing efforts to grow in the region.

STEPHEN JOHN DANIEL

THE DOMAIN BAHRAIN

has warmly welcomed

GENERAL MANAGER

MÖVENPICK HOTELS & RESORTS

SALES MANAGER Columbia Hotels & Resorts

AMIR LABABEDI

ORESTE TRAETTO

IBIS SEEF MANAMA

COLUMBIA HOTELS & RESORTS

COSTANDINOS CHRISTOFI

ASSISTANT GENERAL MANAGER With a strong belief in dedication, Stephen John Daniel has taken up the position of assistant general manager at The Domain Bahrain. Daniel has been part of the hotel industry since 1987. In recent years he joined Al Safir’s team , where he held various positions including director of business development managing Al Safir Residence (opening team).

If you have recently been promoted or appointed key staff, please visit our website...

Travco Group is proud to announce the promotion of

TRAVCO GROUP

Osama Bushra to vice chairman of the group. Bushra, who held the position of chief operating officer of Travco Group, has significantly contributed to the group’s success and strong performance. In his new role, Bushra’s focus is to establish new business projects with set targets including establishing corporate entities within the Jebel Ali Free Zone and DMCCA .

ELODIE PATEL

DIRECTOR OF OPERATIONS – LEVANT & GENERAL MANAGER, INTERCONTINENTAL JORDAN

Michael Koth has been named the new director of operations – Levant and the general manager of InterContinental Jordan. Koth brings 35 years of hotel industry knowledge with him. His first Middle East experience came in 1995 when he was appointed resident manager at Regency InterContinental in Bahrain. He then assumed top hotel positions at various InterContinental Hotels Group properties within Europe.

April 2015

MARKETING MANAGER

ZAYA NURAI ISLAND

VICE CHAIRMAN

MICHAEL KOTH

INTERCONTINENTAL HOTELS GROUP

OSAMA BUSHRA

ttgmena.com

NATHALIE COCKAYNE

HOTEL MANAGER

Originally from France, Elodie

Zaya Nurai Island will also be

Patel has been appointed

welcoming Nathalie Cockayne

marketing manager at the

as its hotel manager.

recently-opened Zaya Nurai

Cockayne is set to bring a

Island, situated a mere 10-min-

wealth of knowledge and exper-

ute boat ride from Abu Dhabi’s

tise to her new role, with over

Saadiyat Island.

15 years’ experience in interna-

Patel commenced her career

tional five-star luxury hotels, in-

in the hospitality industry in

cluding InterContinental hotels,

2008. Having worked at Novo-

Fairmont hotels, Shangri-La

tel Château de Versailles and

hotels, Burj Al Arab and more.

Kempinski Djibouti Palace, she

Her experience spans roles such

then went on to join Kempinski

as luxury/deluxe hotel opera-

Hotel Mall of the Emirates, be-

tions management, rooms divi-

fore joining the Island.

sion expert and rebranding.

35


PICTURE PERFECT Air Seychelles celebrates its new service between Seychelles and Dar es Salaam with a cocktail reception held at the Serena Hotel.

Etihad Airways donates over $27,000 to underprivileged communities in Sri Lanka. A delegation from the airline visited Sri Lanka to present the donation.

DAMAC Properties announces the Dubai Rainforest, which will sit adjacent to the Trump World Golf Clubhouse, part of an open-air walkway at AKOYA by DAMAC.

Jannah Hotels and Resorts holds an exclusive preview ceremony celebrating its latest addition to the group’s portfolio, the Marina Bay Suites by Jannah, at the hotel’s premises.

A visual tour of recent events in the region

36 April 2015

ttgmena.com

for more news visit: www.ttgmena.com


SOCIAL HUB Our Team GENERAL MANAGER Chris Christou CChristou@ttgmena.com D: +357 24 803003

SOCIAL MEDIA HIGHLIGHTS This year’s edition of ITB Berlin was deemed a success by all industry stakeholders, with participants having networked, mingled and partnered with new tourism entities to further enhance the world of travel and tourism. This month we have selected some of our favourite Tweets from the show.

SENIOR MEDIA REPORTER Natalie Hami

DIGITAL CONTENT CREATOR Tatiana Tsierkezou LUXURY CONTENT SPECIALIST Emily Millett CREATIVE DIRECTOR TTG MENA PUBLISHING Edward Beales SENIOR DESIGNER Maggie Bdjian E-COMMERCE MANAGER Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008

Qatar Tourism A large crowd of tourism professionals & experts visited QTA stand @ITB_Berlin in the first 2 days of the exhibition.

E-COMMERCE EXECUTIVE Marina Drakou Mdrakou@ttgmena.com D: +357 24 803077 ACCOUNT MANAGERS Helen Moss Hmoss@ttgmena.com D: +357 24 803074 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Maiju Vaananen MVaananen@ttgmena.com D: +357 24 803010 Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 CHIEF FINANCIAL OFFICER Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 ACCOUNTS EXECUTIVE Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 HEADQUARTERS Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com THAILAND REPRESENTATIVE Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 JAPAN REPRESENTATIVE Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG China TTG Czech Republic TTG Hungary TTG Italia TTG India TTG Nordic TTG Poland TTG Russia TTG Media * For information on these publications, please contact us at: INFO@ttgmena.com TTG MENA is part of the CADS Group

UNWTO @ITB_Berlin signs the Private Sector Commitment to the #UNWTO Global Code of Ethics for #Tourism #itbberlin

Maiju Vaananen Back home after the #ITBBerlin, good meeting you @ TheRegencyQ8 and @JumeirahMB! See you soon at @ATMDubai!

MEDIA REPORTER Panayiotis Markides

Omeir travel agency Omeir Travel Agency @ITB_ Berlin 2015 #AbuDhabi #events #Germany #people #exhibition #travel @TCA_AbuDhabi

Tony Fields Great chat with Darren @TTG_Asia and @ttg_digital #ttot #ITBBerlin2015 #TTG

TOP 5

Raising the of travel trade publications

MOST READ STORIES TTGMENA.COM

What's trending in the MENA world?

1 2 3 4 5

ITB Berlin Thank you all for a great #ITBBerlin 2015! We look forward to seeing you all again next year!

PREFERRED HOTEL GROUP ANNOUNCES CORPORATE REBRAND TO PREFERRED HOTELS & RESORTS SHERATON BRAND TO BOOST GLOBAL PRESENCE THROUGHOUT 2015 SUCCESSFUL ITB BERLIN CONCLUDES ON POSITIVE NOTE PLANS FOR KATARA PLAZA REVEALED BY ALI BIN ALI GROUP NOVOTEL ABU DHABI GATE INTRODUCES VIRTUAL CONCIERGE Premium Media Par tner Arabian Travel Market

NEXT MAY ISSUE • REGIONAL ROUND UP • DESTINATION DUBAI • ON LOCATION GERMANY • SPOTLIGHT THAILAND • PROMOTIONS • AWARENESS TRAVEL AGENTS & TOUR OPERATORS • ANALYSIS WEDDINGS & HONEYMOONS April 2015

at Arabian Travel Market 2015 Visit us at stand: UAE6785

+357 24803000

ttgmena.com

ttgmena.com

sales@ttgmena.com

37



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.