Carlton draught - For the Carlton Draught campaign we decided to create a video, posts and a competition. All of these executions will be posted on Facebook. Facebook is regularly used by our target audience and Carlton Draught already has presence and following on this site. - We chose to use a humorous tone for each of our executions as we felt it was the best way to engage our target market and get our idea across.
Big idea
executions
Maltesers For the Maltesers campaign we decided to create a collection of viral videos, posts and a competition. All of these executions will be posted on Facebook. - We wanted to set each execution in an office environment as we felt that was where our target audience would be spending a lot of their time. - We chose to use a light and humorous tone for each of our executions as we felt it was the best way to create a positive brand image for the snack. - our campaign focuses on snacking in the office and highlights the negatives of yucky smelly snacks which annoy colleagues and make a mess.
Big idea
executions
Victoria Bitter We decided to focus mainly on a competition for the VB campaign so it could run along closely and take full advantage of its sponsorship of the state of origin series. The competition will be in 3 parts and run parallel to the 3 games. Due to the small budget we used VB as the the prize and will heavily promote it on social media to gain earned media. The campaign will
Big idea
executions