POPCORN
Challenge - Clutter in the charity sector
Audience & INSIGHTS
- Adults aged 18 - 34 - Minimal disposable income - Happy to spend when they are already spending
150+ REASONS TO DONATE TO SALVATION ARMY THIS CHRISTMAS.
Executions Reason #1. Everyone deserves to feel loved at Christmas time!
Reason #15. Because how much difference would $5 make in your life.
METROLITES
Reason #76. You’re happy to pay the $2 ATM fee for another bank instead of looking for yours.
Reason #111. 85 cents of every dollar donated to the Salvation Army goes directly to those in need.
Reason #150. A littler bit goes a long way.
150 reasons to donate to Salvation Army this year...
Hope where it is needed most. Donate today to change someone’s Christmas this year! WWW.REASONSIGIVE.COM.AU
DONATE
150 reasons to donate to Salvation Army this Christmas. #reasonsigive go to www.reasonsigive.com.au
Youtube
150 reasons to donate to Salvation Army this Christmas . DONATE NOW
REASON #1 Because everyone deserves a joy filled Christmas this year. www.reasonsigive.com.au
#reasonsigive
Every donation helps.
Metrolite
Over 100,000 Australians are homeless tonight small change to you, is big change for someone else
Donating is easier than you may think
85cents of ever dollar donated to The Salvation Army goes directly to those in need There are over 10,000 homeless children on the streets tonight
spread hope this Christmas
150 reasons to donate this Christmas www.ReasonsIGive.com.au
Microsite
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reasons to donate to Salvation Army this
Christmas Christmas time, is a time for giving, this year give something a bit more, donate something small or something large,
every cent counts. Bring joy to many people who are struggling this Christmas period, because everyone deserves to feel special and experience the joy of Christmas.
#reasonsigive www.salvationarmy.com.au
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reasons to donate to Salvation Army this
Christmas
Donate and bring joy this Christmas, Whatever your reason, Small or big, everything makes a difference!
AMOUNT
$
NAME
First name (Optional)
REASON
Select a reason (Optional)
Any value greater than $0.05
Add your own reason (Optional)
MESSAGE
Add a personal Christmas message (Optional)
CONTINUE
Thank you, you have given hope to many people this Christmas #reasonsigive www.salvationarmy.com.au
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150
GOAL
| 14 Million 13 Million 12 Million 11 Million 10 Million
reasons to donate
Christmas
to Salvation Army
this
9 Million 8 Million 7 Million 6 Million 5 Million 4 Million 3 Million 2 Million Thank you, you have given hope to many people this Christmas
1 Million #reasonsigive www.salvationarmy.com.au
partnerships
overall campaign Social Media Executions
Microsite Donations |
HOME
|
DONATE
150
|
PROGRESS
|
reasons to donate to Salvation Army this
Christmas
Donate and bring joy this Christmas, Whatever your reason, Small or big, everything makes a difference!
AMOUNT NAME REASON
$
Any value greater than $0.05
First name (Optional) Select a reason (Optional) Add your own reason (Optional)
MESSAGE
Add a personal Christmas message (Optional)
CONTINUE
+
Thank you, you have given hope to many people this Christmas
METROLITES
+
Online Partnerships
#reasonsigive www.salvationarmy.com.au
checkout Donations
=$14 MILLion
MEdia plan & Budget
TOTAL - $435,800 $85,800 over budget Donated Media: 100% again in free media Bringing us down to $282,900 including donated media.
REVISED TOTAL - $282,900
Budget =$350,000 METROLITES
Thankyou & Merry Christmas