Hexagon
Project
Student Safety Campaign Client
New Academic Street Project team
The Issue
Student’s safety is at risk whilst RMIT’s City Campus undergoes construction
The Objective
Make students aware of their surroundings through an engaging approach
Target Audience
The Insight
Students are not foccussed on their surroundings due to distracting technology
The Idea
switch on whilst you switch off
Ambient Installments
Stay switched on whilst you switch off
Be aware of what’s going on around you to ensure your safety visit RMIT/NASPconstruction.com.au for more information
Interactive Online Execution (part 1)
Sense danger? Flick the switch Go on...
Interactive Online Execution (part 2)
Well done... You just saved a life, which could easily hae been yours. Switch on your concentration, and switch off your technology. Ensure your safety by staying focussed whilst RMIT’s city campus undergoes construction to bring the New Academic Street Project to life.
Poster Execution Danger
Phones can kill you
No, not like that. RMIT will be undergoing construction to bring the New Academic Street Project to life. Switch your attention from your phone to your surroundings to ensure your safety and avoid risk. Call 000 incase of emergency For more information visit http://www.rmit.edu.au/about/new-academic-street-project
Why us?
Online interaction will ensure attention Ambient installments and posters throughout the campus will act as constant reminders
Thanks for your time
Hexagon