agency
youngbloods client
13cabs creatives
turkey li bianca guest nina byrt
insight
the ease of hailing a taxi has been forgotten
idea
the sidekick you never had the consumer is a hero the driver comes to the rescue hero + sidekick = job done
social
TVc storyboard
Brief:13CABS The sidekick you never had
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From taxi driver’s perception, sees man as a hero.
He hails a taxi.
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He checks his pocket and realises he has forgotten the ring.
Arrives at the restaurant, and sees his girlfriend in the window.
Man gets ready to go out. He looks confident and excited.
Key scene: Taxi driver becomes man’s sidekick. Everything is a fantasy, dramatic music, flying car. A world where magic and reality combine.
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CABS
the sidekick you never had
Man arrives back at the restaraunt, and notices that he still has a glove on, he quickly takes it off. He cannnot believe what just happened.
He proposes to his girlfriend, and she says yes. The whole restaurant claps and the man looks outside to thank the taxi driver, but he has mysteriously vanished.