Carlton draught - For the Carlton Draught campaign we decided to create a video, posts and a competition. All of these executions will be posted on Facebook. Facebook is regularly used by our target audience and Carlton Draught already has presence and following on this site. - We chose to use a humorous tone for each of our executions as we felt it was the best way to engage our target market and get our idea across.
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Maltesers - For the Maltesers campaign we decided to create a collection of viral videos, posts and a competition. All of these executions will be posted on Facebook. - We wanted to set each execution in an office environment as we felt that was where our target audience would be spending a lot of their time. - We chose to use a light and humorous tone for each of our executions as we felt it was the best way to create a positive brand image for the snack. -  our campaign focuses on snacking in the office and highlights the negatives of yucky smelly snacks which annoy colleagues and make a mess.
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Victoria Bitter We decided to focus mainly on a competition for the VB campaign so it could run along closely and take full advantage of its sponsorship of the state of origin series. The competition will be in 3 parts and run parallel to the 3 games. Due to the small budget we used VB as the the prize and will heavily promote it on social media to gain earned media. The campaign will
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executions