TWIB Magazine Sept/Oct 2017

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Jane Deuber Provides Solutions

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Strategies to Catapult Your Business 1

ThrivingWOMEN in Business ® Caterina Rando, Publisher, Editor in Chief, Founder —riving Women in Business Community Creative Director: Barbara McDonald Featured Experts: Linda Basso, Lu Casillas, Jane Deuber, Laura Gisborne, Audrey Godwin, Diane Halfman, Barbara McDonald, Doreen Milano Diana Concoff Morgan, Lee Richter, Andrea Woolf and Laurie Zerga Disclaimer: riving Women in Business Magazine PowerDynamics Inc. and Caterina Rando expressly disclaim all warranties as to the contents of this publication and assume no liability for the contents including but not limited to any credentials stated or claims made by persons or establishments included in this publication. All rights reserved. Reproduction in whole or in part is permitted only with written and expressed permission. Copyright 2017.

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CREATING SUPPORT TO SOAR ISSUE

e Next Evolution in Marketing & Sales

by Jane Deuber 6 Who Is On Your Team?

by Laurie Zerga 8 e Pitfalls of Doing It All

by Barbara McDonald 10 Grow Your Team to Create Mega Impact

by Andrea Woolf 12

Solutions to Create More Support So You Can Soar

by Caterina Rando 16

Create Your SpaLife Network in ree Easy, Breezy Steps

by Diane Halfman 26

Building Your Team

by Laura Gisborne 18

Happiness Starts Inside Your Mind

by Lee Richter 28

How a Little Support Gives You the Wings to Soar

by Doreen Milano 20 Building Financial Support Systems

by Lu Casillas 22

Marketing Support: Vital to Business

by Linda Basso 30

Leverage Social Media e FAB 5-e To Give and Receive Foundation You Need Support to Take You to New

by Diana Concoff Heights Morgan

by Audrey Godwin 14 24

ThrivingWOMEN in Business ® Visit www.twibc.com to meet our riving Woman Spotlight

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PUBLISHER’S NOTE We All Get e Same Amount of Time I am sometimes amazed when I talk to businesswomen who have their own businesses, are active in their communities, are involved in philanthropy and yet turn around to see who is standing behind them when someone calls them a leader. at is why we focus on creating support in this issue. Be strategic about how you use your time. Pursue ways to automate and accelerate activities that you do over and over. To emphasize key ways to thrive with support, we have made an excellent choice for our cover woman, Jane Deuber. Jane is brilliant. She is a business visionary. She uplis every conversation she is a part of and can think in solutions. Jane is a business and client acquisition whiz. Connect with her. Your business will be catapulted as a result. is issue is info-packed. Drop by our Facebook page or Facebook group and tell us what you think, tell us what you are up to and promote your business. Or, better yet, join us for a live event.

Step Into More Support and Thrive!

Caterina Rando, Publisher TWIB Magazine

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Strategize Your Support and rive

by Caterina Rando Jane Deuber is the CEO of Global Experts Accelerator. She has been in business for 30 years. at makes sense, because she knew at age 13 she wanted to be an entrepreneur. She provides an online platform to design and host your online courses, lead-generating business assessments like the Smart Biz Quiz, and coaching and consulting to leading entrepreneurs.

Jane has a plethora of brilliant business advice to share. She says, “Your success in business is 80 percent about managing your “inner game” and 20 percent nailing the ‘tactical game.’ ” She follows four guiding principles that she and her team chose together. Incorporate these to create your exceptional team and organization: Purposeful Profits—Know that your ultimate reason for being in business is to create abundance for yourself, your team, your clients and your partners. You only get there when you align your efforts with an unshakeable desire to serve others in a meaningful and lasting way.

Intuitive Innovation—Go inward and access your inner wisdom to discover new solutions for solving the challenges your clients face along the journey of turning their dreams into reality. Conscious Connection—Put human connection before all else. Strive to make all your interactions with others meaningful, upliing and transformative.

Collaborative Creation—Recognize that your ultimate success comes only from aligning with like-minded individuals who are out to make a positive contribution. Take Jane’s advice and apply it to your team and organization, and you will find you are enjoying your mission more while enjoying more success.

Jane Deuber is offering you her favorite free report: the Bootstrapper’s Guide to Business Success, grab your copy here: http://bootstrappersguidetosuccess.com/ Connect more with Jane at jane@janedeuber.com 831-869-9233 • www.globalexpertsaccelerator.com www.facebook.com/jane.deuber Visit www.twibc.com/radio for expert interviews

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THE NEXT EVOLUTION In Marketing And Sales

by Jane Deuber No matter what business you are in, what niche you serve, if you are marketing online or through email, you’re likely experiencing crappy open rates, increased opt-outs and declining conversion. ese are clear signs that your would-be clients are demanding a change in the way you court and close your ideal clients.

From Frustration to Innovation For years, guru-centered marketing is what’s worked. A typical call to action invites prospects to click on a link to learn about the expert, how they can help and what makes them so cool. As I watched my prospects become more and more disengaged, I searched for ways to bring more meaning and significance to the sales process.

What I discovered was what we now refer to as prospect-centered marketing. It’s a process of using self-assessments to shine the light on the prospect and help them discover exactly what they need.

By infusing self-assessments into your marketing and sales process you will: 1. Create meaningful connections with your prospects 2. Help prospects discover where they’re on track and what’s holding them back 3. Articulate how you can help prospects fill in the gaps for greater success 4. Give your precious time only to those who are ready to invest in creating the shis they desire

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CREATING SUPPORT TO SOAR ISSUE 5. Have an enrollment process that deeply serves prospects while discovering whether there’s a fit If you are open to a kinder, gentler and more effective way to market your products and services, grab my special report on e Art and Science of Leveraged Enrollment and experience firsthand the power of assessment marketing. Your soul and your sales will thank you for it.

Jane Deuber is a business strategist who built seven successful businesses and helped thousands of entrepreneurs experience greater fulfillment and improved profits. To find out where your business is strong and where you need to make some shis, take our Rock Your Biz Quiz.

For more from Jane, visit www.twibc.com/author/jane-deuber

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WHO IS ON YOUR TEAM?

by Laurie Zerga Many studies look at reasons businesses fail.

Business education teaches the nuts and bolts of accounting, marketing, technology and human resources, along with other topics. I like to look at what makes a business successful. One of the most important factors is your team. Do not forget that people are assets to your organization. It’s critical to have the right people on your team.

When I start with new clients, they sometimes tell me they have no team. is means they are a solo-entrepreneur. I respectfully correct them. As business owners, they have bankers, accountants, perhaps someone helping with a website, advertising and so much more. ese professionals are on your team. e other people in your organization are your vendors, partners and affiliates. Learn to leverage them to most effectively support you and your business.

Interview non-employees as if you are hiring them, because you are bringing them on to support you. I like to review at least three candidates.

As you talk to them, notice these attributes: 1. Are they competent in their expertise? Can they explain in easy terms you understand, or do they intimidate you?

2. Do they seem to care about your business? Do they understand your products and services?

3. Do you connect with them? is is important. My grandfather started a business that my brothers still operate. My brother told me that he was taught to hire the best person qualified technically. He has learned to hire the best person with people skills every time. is does not mean hire

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CREATING SUPPORT TO SOAR ISSUE unqualified people. It means be discerning as you hire. Whether it is an employee or a service provider, vendor, or other team member. is will allow you to bring the best support to you and to your clients.

Your team is a critical success factor for you company, make it count.

Laurie Zerga, founder, Booming Business with Ease, combines her passion for relationships, community and business to support entrepreneurs and CEOs. She helps clients increase their value 10 times with tips that provide the shortest distance to their revenue goals. ese big corporate tips work for small and medium-sized businesses, yet very few use these techniques, which allow them to serve many more people and increase the bottom line. Contact Laurie at www.boomingbusinesswithease.com.

For more from Laurie, visit www.twibc.com/author/laurie-zerga

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THE PITFALLS OF DOING IT ALL

by Barbara McDonald As my dear business coach and client, Caterina Rando, brilliantly said, “You need to do what is the highest use of your time, and let other people handle the rest.” I think of this oen in my own business, and I have seen my best months and best year ever as a result. I hired a bookkeeper who comes in once a week, as well as a part-time assistant who manages the production of signs and banners, in addition to handling simple updates for my clients. is allows me to stay focused on what I do best: design.

Most people realize that they could save money by fixing their own car, but prefer to hire a trained mechanic. If you consider what your time is worth, the amount of time you could spend diagnosing the problem, locating the parts and researching how to make the repair, it would be much more expensive than hiring a mechanic. e experience of the mechanic is priceless as well.

Sometimes I meet entrepreneurs who are reluctant to pay for professional design services when starting their business, only to hire me for an upgrade aer their marketing efforts produce lackluster results. Since a well-designed logo, combined with an accompanying style guide, is the backbone of your visual marketing efforts, it’s important to get it right before wasting time and money on printing and websites that don’t shine.

Hiring a designer as part of your team means you have someone to track the consistency of your visuals, as well as your messaging, ensuring you

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CREATING SUPPORT TO SOAR ISSUE make a strong and memorable impression with your potential clients.

Randomly chosen clip art and stock photos never accomplish that.

If you want your marketing efforts to reflect your own level of professionalism and expertise, consider if it’s time to let a designer support your brand and visual marketing while you do what you do best.

Barbara McDonald became an artist at age 5. e local mall held a coloring contest, and when she showed up to claim her giant bunny, the lady at the store said, “Are you SURE you colored this yourself?”A typically shy child, she took a deep breath and replied, “I can do another if you'd like.” Now she helps businesses get noticed, attract their target markets and make what they are worth through design that hits the heart and the target. Visit her website at signmeupberkeley.biz.

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For more from Barbara, visit www.twibc.com/author/barbara-mcdonald

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GROW YOUR TEAM to Create Mega Impact

by Andrea Woolf Are you a woman entrepreneur doing it all, or most of it, yourself?

If so, there are two predictable outcomes: 1. ere is a limit to how much you can grow.

2. Much of what you are doing is neither your passion nor your strength.

Your business is the expression of your vision and genius in the world. You are probably excellent at everything you set your mind to. However, if your heart yearns to make a bigger impact in the world so you can serve many more ideal clients, you are holding yourself back. ink about this: Who does it serve for you to struggle with _________________________ (fill in the blank with whatever you are currently doing that you would rather not be doing)?

Yes you guessed it: NO ONE. An example is that you struggle to learn ’ some new technology when you're not technical. If you are anything like me, it will be a slow road to China or, more accurately, you are going nowhere fast in a vortex of overwhelm and paralysis!

It’s all about letting go and delegating to your ideal team members, meaning: •eir skills, talents and temperament are perfectly suited for their role.

•ey are totally aligned with your brand and your values.

•ey are a great fit with your culture.

•ey love you and what you're up to in the world.

•ey eagerly take on their role and the tasks that you give them.

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CREATING SUPPORT TO SOAR ISSUE Find a way to build your team to free yourself up from everything that is not your passion or your strength. Focus on that which only YOU can do to help your community members solve their challenges with your brilliance, inspiration and guidance.

Watch what happens as your business grows and thrives, and as you make the massive impact you're here to make.

Andrea Woolf is the founder and coach extraordinaire for Women of Impact, a vibrant community of women coming together to change their business and life, and transform the world. She is the author of Ignite Your Life – How to Get from Where You Are to Where You Want to Be, and helps women achieve amazing results and truly connect to the dierence they make. Find out more about Andrea and all her exciting upcoming programs and events at www.andreawoolf.com.

Andrea would love to hear from you at 949-713-7734 or via email at andrea@andreawoolf.com.

For more from Andrea, visit www.twibc.com/author/andrea-woolf

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LEVERAGING SOCIAL MEDIA to Give and Receive Support

by Diana Concoff Morgan Have you ever thought about the power of using social media as a tool for support? Here are three ways to use social media to create support in your business: 1. Use Social Media to Create Support for your Clients to Soar. Social media is a powerful tool you can use with your programs to support your clients. Create a private Facebook Group. During the program, participants can connect with you and each other. Post tips and information. Answer questions. Aer the class, stay connected in the group by offering ongoing tips and tools. Participants can stay in touch with their fellow participants as well.

2. Use Social Media to get Support and Feedback. I use social media for support when I’m having a challenge. I post my challenge in my newsfeed or in a group, and I always get lots of suggestions and comments. For example, I have asked for help with wording on workshop flyers, titles of events, program content suggestions and even feedback on my headshots and logo. It’s a great way to engage your followers and do market research.

3. Support People in eir Businesses by Sharing eir Message. It’s powerful to support businesses by sharing their promotions and content. is extends their reach. When you share someone’s content on Facebook, they get a notification, and that link love goes a long way toward good will. ey notice and remember you! You can also use social media to support others by giving testimonials. Post the testimonial on

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CREATING SUPPORT TO SOAR ISSUE your newsfeed and tag the person you are referring to, or add the testimonial to their LinkedIn recommendations. ey will get a notification of the mention and be thrilled!

Social media is a great avenue to give and receive support. Use these three tips and watch your connections and your business soar!

Diana Concoff Morgan, Business and Marketing Coach, author and speaker is passionate about teaching, inspiring and empowering entrepreneurs to grow their businesses.

With over 25 years of successful business and marketing experience, Diana specializes in online/offline strategies; showing you how to apply them to your business to get results. She offers live and virtual trainings, and “Done for You” Internet marketing services including website development, blogging, SEO, social media posting and digital advertising.

For more from Diana, visit www.twibc.com/author/diana-morgan

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SOLUTIONS TO CREATE MORE SUPPORT So You Can Soar

by Caterina Rando, Publisher TWIB Magazine One night as I was grocery shopping, the store was cold, the line was long and the errand seemed to take forever. When I walked out, I thought, this does not work for me. at is when I started using my new favorite service, www.instacart.com. For $99 a year, they deliver your groceries from a variety of stores for free. You pay a 10 percent surcharge on your order.

Do What is the Highest and Best Use of Your Time. ink about how many hours you can save over a month and over a year. I am telling you about this because I want you to only do what is the highest and best use of your time. at is what thriving women in business do. Even though shopping is a personal task, like house cleaning and mowing the lawn, it is not something most people love. is means it drains your energy and eats your time—time you can put to much better use.

Stay In Your Lane. In your business, when you spend time with QuickBooks and are not a bookkeeper, or you spend time creating a flier when you are not a graphic designer, three things happen. First, the task is usually not done to a high standard. Second, it oen creates frustration. ird, you lose money because you are not selling or serving your clients.

Delegate to others what is not your mastery.

Focus on Ways to Automate. Today there seems to be an app for everything. Pay attention to what exists online, or a technology solution that saves time, money or other resources in your business. Give them a try. is will streamline many aspects of your business.

Run Your Business for Where You Are Going. Oen times we do not invest in solutions or more support because we are concerned about the investment or the ramp-up time. I want to encourage you to ask yourself if

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CREATING SUPPORT TO SOAR ISSUE you will be glad in a year that you implemented something now. ink about how your future more successful self would advise you. What would she say? She would probably tell you to take the leap.

Consider the above as it applies to your business. When you put into place these solutions for support, you will be freed up to really soar in your business. Get started today.

Caterina Rando is the publisher of riving Women in Business Magazine. As a mentor to women in business on a mission, Caterina invites you to join her at an upcoming live event. Visit www.caterinarando.com/events and to join our T W I B Fa c eb o o k g ro u p at w w w. f a c eb o o k . c o m / groups/thrivingbusinessgroupforwomen. Send her an email at cat@twibc.com. She would love to hear from you.

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For more from Caterina, visit www.twibc.com/author/caterina-rando

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BUILDING YOUR TEAM

by Laura Gisborne You're an entrepreneur because you have a unique ability; something you want to share with the world. In order to serve large numbers of people with your unique talents, you must operate as a business ownernot as a selfemployed person.

Working with women business owners, I hear many objections for why they can't hire a teamaffordability, lack of qualified applicants, belief that a new person will never be able to deliver the service like they can.

While these feel valid, they are not the true problem with team building.

Most small business owners actually are challenged with receiving support and have a lack of experience with team building. e great news is that you can overcome these challenges. Great team players not only pay for themselves, they also help your company generate additional revenues.

As a business owner, you must shi from How can I afford to pay this person? to Who can support me so I can shine in my highest role within the company?

If your time serving clients generates $150 per hour, and you can bring on a team member to do administrative tasks for $20 per hour, you have the opportunity to generate $130 per hour, while delegating tasks you don't enjoy.

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CREATING SUPPORT TO SOAR ISSUE When you stay in your unique area of brilliance, you have the opportunity to better your skills, and your value increases in the marketplace.You bring a new level of service to your clients and your income increases as a result.

Begin your team-building journey today by downloading and completing your Fill-in-the-Blank Org Chart at www.lauragisborne.com/orgchart.

Laura Gisborne is a highly successful business expert. She has owned nine companies, ranging from small boutique businesses to a multi-million dollar wine and real estate empire. e innovative business model of her current company, Legacy Leaders Global, exemplifies that businesses can be both profitable and purposeful. rough her initiatives, thousands of people are receiving regular contributions in multiple countries across five continents.

Receive a free copy of her book, Stop the Spinning, at www.laurafreebook.com.

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For more from Laura, visit www.twibc.com/author/laura-gisborne

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HOW A LITTLE SUPPORT Gives You the Wings to Soar

by Doreen Milano My son is learning how to fly jets. He would not be in the position to learn how to soar in a jet without the support of family, instructors, fellow students, sponsors, the bank who loaned the tuition, etc. e list goes on.

His process got me wondering how many people I know who have Big Hairy Audacious Goals, but struggle with moving the needle forward.

I looked at many of my clients and found that two key pieces keep entrepreneurs from soaring: 1. A support system to free them. 2.e ability to turn time into an asset.

It’s All About Support. Business support doesn’t just happen. You must actively choose to create it. is little exercise can help you see the value having an assistant can give you. Figure out the hourly value of your time (annual revenue or income ÷ 2080). en ask yourself if there is value in having someone do the repetitive tasks for you. Aer all, you are most effective in action, whether it’s building relationships, business or client satisfaction.

Turn Time into Support. We all get bogged down with to do’s and deadlines. Multitasking becomes your tool of choice and locks you into a self-replicating cycle where nothing gets done effectively or efficiently to your satisfaction. It’s difficult to soar when your spirit and energy get tied up in this cycle.

Multitasking is Not Your Friend. Did you know that only 2 percent of the population can actually process multiple thoughts, problems or activities

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CREATING SUPPORT TO SOAR ISSUE at once? î ˘e rest of us quickly switch from one thing to the next and back again. Unfortunately, this process costs you time and productivity.

By focusing on one thing at a time until completion, you turn time into a support tool for yourself. Get support and break free from the weights.

To continue the conversation, book a quick meeting at: www.meetme.so/ infocall-visionstoexcellence.

Doreen Milano, CertiďŹ ed Professional Coach, established Visions To Excellence in 2010. Doreen has years of experience assisting businesses, both large and small, in growing and thriving through even the most challenging economic scenarios.

For more from Doreen, visit www.twibc.com/author/doreen-milano

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BUILDING FINANCIAL SUPPORT SYSTEMS

by Lu Casillas

As women, it is extremely important to build our personal financial support systems. ere is an emphasis on making or saving money, but it’s important to understand other options that can provide your life with a system of financial support in joy, circumstance or an unexpected event.

Let’s look at these as examples: Joy: I call this a “Lifestyle Factor.” You have all of your ducks aligned. Your career is on track, money is in the bank, your retirement is being funded and you have your home, family, friends, activities and hobbies.

Circumstance: I call this an “Influencing Factor.” is is a space where anything is possible, good or bad. Are you set up with the correct tools to provide you with what you need in either factor?

Unexpected Event: I call this an “Abrupt Factor.” You thought you were prepared for this, or you have put off planning for it. is can also be the loss of a long-time job, family member or illness.

How do we leverage what we have to handle our lifestyle in all of its forms?

It’s important to take a moment and think about your biggest asset. It is not your property. It is your ability to earn.

Did you know it takes a minimum of $30,000 - $50,000 annually to run a household in its entirety? If you needed time away from your business

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CREATING SUPPORT TO SOAR ISSUE to heal (mentally or physically), can you access that without complete depletion of your assets? e key Support System today is having access to insured investments where your principle is contractually guaranteed never to be lost. Also, make sure you have a business exit strategy in place. is is how the rich stay rich. It can protect your home, your family and yourself.

Lu Casillas is the educator and creator of Blend2Day, supporting women to find Balance in Life, Educating one another through Networking, and making their Dreams become reality. As a specialist at FCA, it is her goal to help women created a wealth preservation strategy that allows access to funds while also building a lifetime income stream.

For more from Lu, visit www.twibc.com/author/luann-casillas

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THE FAB 5—THE FOUNDATION YOU NEED to Take You to New Heights

by Audrey Godwin When it comes to business, we tend to go solo.

We step out on a wing and a prayer and hope for the best. We may take the time to sketch out a business plan. However, we don’t always have a people strategy. is means more than just the people on the team who sell and deliver your products and services. Consider those with the wisdom you need to avoid the normal potholes of running a business.

I call them my Fab 5 Board of Advisors. You can call on them for wise counsel when needed. Your investment in these relationships has a positive impact on your company sustainability. Let me introduce you to them.

1. Attorney— Find an attorney with experience in the area of your question or need. Business attorneys can handle contract reviews, business agreements and business structure setup. Intellectual property attorneys can protect the products and programs you create.

2. Banker—Even these days, you can have a relationship with someone at your bank. is becomes important should you need to apply for or increase a business line of credit or get a business credit card.

3. Insurance Agent—Having an insurance agent who has access to different insurance products, like business liability insurance or event coverage, helps protect your company.

4. Accountant—Have someone on your team who can help you interpret your monthly financials to ensure your finances are supporting your life and business. is goes beyond just having your CPA prepare your annual tax return.

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CREATING SUPPORT TO SOAR ISSUE 5. Financial Planner—is is the person who will help you park the excess cash flow your business generates, so your money is working for you.

Taking your business to new heights requires support. Having the Fab 5 on your team is just the launching pad you need.

Audrey Godwin is an award-winning entrepreneur who helps heart-centered, smart and decisive women business owners go from financially stretched to financially secure.

As a direct result of applying Audrey’s Fearless Financial Mastery System™ her clients increase cash flow and profitability while decreasing stress and worry. Contact Audrey at audrey@resilientbusinessolutions.com or 206-579-1063.

For more from Audrey, visit www.twibc.com/author/audrey-godwin

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CREATE YOUR SPALIFE NETWORK in ree Easy, Breezy Steps

by Diane Halfman Once you’ve committed to living the SpaLife—a life with balance in all areas to support your dreams, and has the feeling you get when walking into a spa—you must build a network around you of like-minded people who not only support your journey, but are also part of the journey with you!

You already know the importance of removing toxic relationships and always being honest, straightforward and clear with everyone you meet.

Creating a SpaLife network goes beyond those steps. In order to create balance and harmony, it’s necessary to enroll the people around you in your vision of living a life of clarity, consciousness and contribution. is includes a social network, both online and offline, as well as a professional network. With these in mind, let’s take three simple steps to create our own SpaLife Support System!

1. Join like-minded groups online. Look at your Facebook news feed.

On a scale of one to ten, how SpaLife would you say it is? Why not join some online groups, including mine, that are filled with people who are just as committed as you are?

2. Find an encouragement partner. In your offline life, do you have a SpaLife sidekick? Team up with a friend and encourage each other to live in harmony. What if you made a pact with one of your closest friends that you were both going to visit the spa once per month, no matter what?

3. Talk about your business vision. Do your referral sources understand who your ideal client is? It’s essential that they give you referrals that are

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CREATING SUPPORT TO SOAR ISSUE in alignment with your SpaLife commitment. If not, talk to them about your vision. Share what you want.

Using these three steps, you’ll soon have a solid network of people who are there to support your SpaLife journey!

Speaker, author, organizational expert, and founder of SpaLife, Diane Halfman is on an international mission to help passionate, high-achieving women entrepreneurs learn to live a life by design and not default. As the SpaLife curator, she shows successful women how to infuse more harmony into the nine elements of their lives to consciously create more peace, beauty, freedom and joy; all of which have a positive influence on the lasting impact and contribution that women—who are inspired, supported and loved—make to the world. To find out more and get your copy of Diane’s ebook, Nine Secrets to Step into Your SpaLife, visit her website, www.dianehalfman.com.

For more from Diane, visit www.twibc.com/author/diane-halfman

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HAPPINESS STARTS INSIDE YOUR MIND

by Lee Richter Why is it that when we hear a group of people laughing, we naturally want to know what is making them laugh? We want some of that happy juice, too. If you notice, young kids tend to laugh a lot. So many things make them laugh, and it’s easy for them to be in that joyful energy. at is the key—kids are very present in the moment.

Happiness starts with your thoughts and your perspective. Whatever your mind is focused on is what bubbles up into your entire being. Your smile is a key indicator of your physical happiness level.

When you want to embrace more happiness in your life, focus on what you are thinking about and how those thoughts make you feel. And then, think about something that makes you really happy like playing with puppies, an adventure with your family or a day at the spa. Visualize it. Notice the feelings you have when you are thinking about the great things in your life.

When you are immersed in happy thoughts, it shows on the outside. You resonate at a different frequency and other people are drawn to you. Yes, they want the happy juice too. And when you are angry, sad or frustrated, guess which people are drawn to you. Yes, angry, sad and frustrated people who are operating on that frequency.

When you want more happiness, set your intention to focus on the things that bring joy into your life. Feel that happy feeling on the inside and it will show on the outside. en you can have a very happy day—every day!

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CREATING SUPPORT TO SOAR ISSUE Sharehappinessnow.com helps people ďŹ nd more meaning and joy in their lives. Implementing these three insights is a great way to start!

Lee Richter is an innovator, and for more than 30 years she has built successful and dynamic community-driven businesses. Her unique vision and system generate massive results, proven by her highly successful companies, which produce millions of dollars, hundreds of jobs, support communities, and educate thousands of people all over the world. Lee has been working with happiness experts for many years and www.sharedhappiness.com is her passion project she shares with the world.

For more from Lee, visit www.twibc.com/author/lee-richter

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MARKETING SUPPORT: Vital to Business

by Linda Basso Should you do your own marketing or not? It depends. Let's take a look: Start-up: In the beginning, it's up to you to find the right clients, sell to them, use their feedback to refine what you do and then repeat.

Let's be clear: most of this is on you. Who can help? Even though your sales may not exist yet, starting a business takes money, and will overwhelm you if you do it all. My rule: take on tasks that give you energy. Spend money on those that don't. Consider a marketing coach for strategy, your initial website and your messaging. You will need to be highly involved, but each of these is an expert in her area so you don't have to be.

Stage two: You're up and running with money coming in, but you'd like to make more. Definitely seek marketing support. is is a common mistake—entrepreneurs who continue trying to learn marketing skills so they can implement versus learning the overall strategies and hiring people to execute. Be clear: you will spend money. at's so you can sell, deliver and earn more. Yes, the proportion of spend to earn goes up. So does your revenue!

Stage three: You earn in the higher levels of your industry. Now your marketing should have a life of its own. No more single vendors with you managing each. It's time for an internal marketing manager or to outsource to a firm to manage multiple marketing efforts. A common mistake is thinking you know it all. Remember that marketing is not your core business and is constantly changing. Focus on strategy, keep your business current and take risks if you want to continue growing.

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CREATING SUPPORT TO SOAR ISSUE

Look at which stage you are in your business. Upgrade your marketing support to elevate your business success!

Linda Basso is a marketing coach with a spiritual attitude that supports entrepreneurs in growing their businesses their impact and their revenue. Her four pillars of spiritual marketing can help you get the results you want, be real and have fun while you do it. For 22 years she has created brands and campaigns for Kimpton® Hotels & Restaurants Jamba Juice®, Disney® and many small businesses. She has helped her clients win many awards along with placements in publications such ase Wall Street Journal®, TIME® Magazine and the front cover of WIRED® Magazine. Reacher her at 510-381-3094.

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