The TJC brand is the centerpiece of our visual identity. Brand integrity means making sure every message we put forth — both internal and external – aligns with our brand experience and values.
Branding extends beyond the visual, affecting how TJC is perceived by all our audiences; potential and current students, alumni, employees and the community.
Marketing efforts and communications should feature consistent themes and facts that stand for our institution’s mission, vision and values. It is important to express ourselves in a professional manner and our Brand & Identity Standards help ensure the consistency of the visual identity of our institution.
Each of us is a steward of the TJC brand. By understanding our brand personality and consistently adhering to the Brand & Identity Standards — as well as the way communicate — we strengthen our brand positioning.
Our brand is associated with our name, logo, distinctive colors and design elements that appear with them.
Vision, Mission and Core Values
Our Vision:
Educating everyone — the path to a better world.
Our Mission:
The College champions student and community success by providing a caring, comprehensive experience through educational excellence, stellar service, innovative programming and authentic partnerships.
TJC’s core values guide the direction of the College and the decisions made on a daily basis. Unity: Coming together for a shared purpose to achieve a common goal
Caring: Combining empathy and action to show a generosity of spirit
Integrity: Applying principles of transparency, accountability, authenticity and respect to every interaction
Empowering: Investing in others by providing the means to achieve success through development and self-actualization
Excellence: Achieving distinction by proactively identifying opportunities and continually raising the bar
Using This Manual
This manual has been prepared to safeguard the integrity of the TJC brand and visual identity through the consistent use of its logos, type fonts and color palette. Please read this manual and adhere to the guidelines. Included are specific illustrations, diagrams and examples of the correct and approved ways to use all institutional logos and word marks.
Obtaining the Logos
Low-resolution logos are available for download to employees at TJC.edu/Marketing/Downloads or upon request. For further information, please contact TJC Marketing at 903-510-3163.
TJC licenses the use of its logos through CLC Learfield | IMG College. Only licensed vendors are allowed to reproduce the TJC logos. Vendors producing TJC products should obtain logos from our licensing partner, CLC Learfield | IMG College.
Institutional Colors
All TJC logos and wordmarks are comprised of specific colors selected from the Pantone Matching System (PMS).
The official colors for all TJC logos or marks are “TJC Black” (PMS Process Black) and “TJC Gold” (PMS 116).
PMS: PROCESS BLACK
CMYK: 60.40.40.100
RGB: 0.0.0
HEX: 231F20
PMS: 116
CMYK: 0.15.94.0
RGB: 255.205.0
HEX: FFCD00
Reproducing the Logos
When reproducing the logo in four-color process (CMYK), three-color process (RGB), or for the web (HEX) the formulas shown at left should be used to best match “TJC Black” and “TJC Gold.”
NOTE: The Harry the Hawk Mascot logo has additional colors defined on page 24.
TJC institutional logos and wordmarks are comprised of customized graphics and type. The College requires that highresolution digital files or camera-ready art be used for all forms of reproduction. Any attempt to recreate the art, type or spacing and styling of a logo could result in inconsistencies in reproduction, which would compromise the integrity of the logo.
Individual campus entities or departments MAY NOT design their own logos, wordmarks, signatures or print pieces outside of the parameters provided in the TJC Brand & Identity Standards.
Standards for Specialty and Promotional Items
Apparel and all textile printing of the institutional logos and wordmarks must be produced by a licensed vendor. The licensed vendor list is updated monthly and located at: TJC.edu/Marketing/Downloads
Ink and thread colors must adhere to institutional color specifications. If the PMS equivalent of ink or thread is not available, or if the selection of fabric colors are limited, it is recommended to print or stitch in a single color. Make sure there is sufficient contrast between the printing or stitching and the fabric background.
Using Outside Vendors
All merchandise bearing the name or variations of the TJC institutional logos and wordmarks must be purchased through a licensed vendor and approved through licensing.
Licensed vendors have access to:
• A copy of this TJC Brand & Identity Standards Manual
• All logos through CLC Learfield | IMG College
• Appropriate PANTONE/CMYK/RGB/HEX color configurations. Before your items are produced, be sure to ask for a proof of the artwork layout. This important step enables you to make sure that all identity standards are being met.
INSTITUTIONAL LOGO & WORDMARK
College Name
Many colleges and universities use their initials as their visual identifier and TJC is no exception. The name should appear as “TJC” on all college publications, marketing endeavors, pieces and collateral as well as communications. “Tyler Junior College (TJC)” may be spelled out elsewhere if further clarification is needed.
For state and federal reporting purposes, “Tyler Junior College” may be used followed by parenthetical “TJC.” E.g., “Tyler Junior College (TJC).”
Institutional Colors
All TJC logos and wordmarks are comprised of specific colors selected from the Pantone Matching System (PMS).
The official colors for all TJC logos or marks are “TJC Black” (PMS Process Black) and “TJC Gold” (PMS 116).
0.0.0
231F20 PMS: 116
NOTE: The Harry the Hawk Mascot logo has additional colors defined on page 24 PMS: PROCESS BLACK
When reproducing the logo in four-color process (CMYK), three-color process (RGB), or for the web (HEX) the formulas shown at left should be used to best match “TJC Black” and “TJC Gold.”
CORRECT COLOR USAGE
Color Reproduction
Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo.
• When printing over a white or light background, the logo should be reproduced in full color.
• When appearing on a white or gold background, the logo must be printed in black or full color.
• When appearing on a black background, the logo appears reversed out in white or “TJC Gold (PMS 116).” Otherwise, the two-color logo must be used.
• Overprints should be on recognizable TJC colors and not on competitor schools’ colors.
Black/White Color Reproduction
Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the logo.
• When appearing on a white or gold background, the logo must be printed in black.
• When appearing on a black background, the logo appears reversed out in white.
Institutional Logo
The TJC Institutional Logo is the primary visual identity mark of the institution and is to be used on all stationery, merchandise, printed publications and digital applications intended for on- or off-campus use. The logo always contains both the wordmark and the icon; but in certain approved applications, the icon may be used independently from the wordmark.
This logo is to be used in a stand-alone state only and may not be used with any other design elements.
Logo Sizing
The recommended minimum reproduction size of the TJC logo is 1.5’’ in width. Reducing the logos further would compromise legibility and the integrity of the logo reproduction.
If the reproduction of the TJC logo is smaller than 1.5”, then the TJC Wordmark should be used.
Incorrect Logo Usage
INCORRECT USAGE [SKEWING OR ROTATING
To ensure visual consistency and promote recognition, the TJC logo must not be altered in any way. Below are examples of some, but not all, incorrect usages of the logos. Logo proportions are not to be tampered with. No increase of width or height to fit spacing needs.
INCORRECT USAGE [DISTORTING PROPORTIONS]
INCORRECT USAGE [SKEWING OR ROTATING
INCORRECT USAGE [DISTORTING PROPORTIONS]
INCORRECT USAGE [REMOVING OR MOVING
INCORRECT USAGE [SCREENING OR CHANGING
Lorem ipsum
INCORRECT USAGE [REMOVING OR MOVING
INCORRECT USAGE [SCREENING OR CHANGING
Lorem ipsum
Institutional Wordmark
The TJC Institutional Wordmark is the secondary visual identity mark of the institution and can be used on all merchandise, printed publications and digital application intended for on- or off-campus use.
The Institutional Wordmark must be used if “TJC” is used in a design.
Safe Zones
The TJC Institutional Wordmark has a safe zone intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.
When the TJC Institutional Wordmark is incorporated into a design, its placement must respect the safe zone defined as being — on all sides — to the “height of the leg in the letter T.”
Outdated Logos
The TJC visual identity system introduced in the summer of 2016 is the official identity system for the campus. Older designs that were created by or commissioned by TJC have been withdrawn from circulation. The outdated logos at right are not to be reproduced on any new publications or literature. On websites, replacement of outdated logos should be part of any planned update or redesign.
Any existing logo for any groups, organizations or departments that incorporate any part of an outdated logo must resubmit to TJC Marketing for approval to use.
tyler junior college
Use of Institutional Logo with Location/School/Department/Program Names
The TJC logo is the approved logo for all College programs, departments and locations, with the exception of the College seal and the institutional athletic logo.
TJC Marketing must approve all logo use and supply the digital logo files.
Use of Institutional Logo and Wordmark with Organizational Icons and Patches
There are a handful of organizations at TJC with an approved icon for marketing and/or uniform use. Groups may not use icons that have not been approved by TJC Marketing.
Approval and artwork must be obtained through TJC Marketing. Approved organizational icons are shown below.
LAS MASCARAS THEATRE TJC
Logo Typeface
The official logo typeface is the Lato family of fonts. This font family is loaded on all TJC devices. Please contact TJC Marketing for information on obtaining the typefaces.
The business card formats below are to be used by all campus personnel. Individual campus entities, locations, schools, departments or personnel MAY NOT design their own business cards.
Degrees should have periods between capital letters when the degree contains just two (2) letters (B.A., M.S.). Any degree with three (3) letters or more should not contain periods (ex., MBA, CPA), except Ph.D. and Ed.D.
John Smith
DEAN, PROFESSIONAL & TECHNICAL PROGRAMS
TJC.edu jsmi@tjc.edu phone: 903-510-2526
tylerjuniorcollege tjcapaches
tylerjrcollege
To order business cards, go to http://www.TJC.edu/ BusinessCard.
If your department runs with a special business card back, please submit it to TJC Marketing for approval.
Any areas in magenta will need to be filled in with your information. Cell phone numbers are optional.
TJC Central Campus has three different addresses: Mailing: PO Box 9020 | Tyler TX 75711-9020
Delivery: 1327 S. Baxter Ave. | Tyler TX 75701-3404
The email signature template below is to be used by all campus personnel.
Using a standard signature helps the people we communicate with respond to us with greater ease and helps reinforce our brand. No additional lines or phrases should be added to this signature.
Email signature templates are available at TJC.edu/Marketing/Downloads.
John Smith
Dean, Professional & Technical Programs
NAME: Lato Bold/10.0pt /
TITLE: Lato Regular/10 pt./leading 12pt/Black
CONTACT INFO
Lato Regular/10 pt./leading 12pt/Black
Name Tags
School of Professional & Technical Programs 903-510-2526
PO Box 9020, Tyler, TX 75711 1400 East Fifth St., Tyler, TX 75798
Name tags may be purchased by any department or organization from a licensed vendor.
Tyler Junior College Name Tag Templates
Below are the formats that must be followed.
Person Name, XX
Title Department
Lato Bold: 18
NAME: Lato Bold/18 pt.
TITLE: Lato Medium/13 pt. DEPT: Lato Medium/12 pt.
Lato Medium: 13pt
Lato Medium: 12pt
Person Name, XX
Department Chair English
Department Chair name tag
Person Name, Xx.X. Department
NAME: Lato Bold/17 pt.
Lato Bold: 17pt Lato Medium: 13pt
TITLE: Lato Medium/13 pt. DEPT: Lato Medium/12 pt.
Lato Medium: 12pt
Abbreviations for degrees and credentials will be listed with periods. For example, M.B.A., R.N., Ph.D., Ed.D., etc. Title
Person Name, MSN, R.N.
Title
Department with really long name
Lato Bold: 22pt
NAME: Lato Bold/17 pt.
TITLE: Lato Medium/13 pt.
Lato Medium: 13pt
DEPT: Lato Medium/12 pt.
Lato Medium: 12pt
PowerPoint Templates
Microsoft PowerPoint is commonly used for presentations and speeches. Please use one of the approved TJC templates to ensure your presentation meets TJC brand standards. Using standard templates helps the people we communicate with respond to us with greater ease and helps reinforce our brand.
Individual campus entities, locations, schools, departments or personnel MAY NOT design their own templates when representing TJC.
PowerPoint templates are available at TJC.edu/Marketing/Downloads.
Title Slide
Title Slide
College Letterhead
The official College letterhead should be used for all communications.
This letterhead should only be printed from approved templates. When working with these templates, do not reposition template components.
The College letterhead template is available at TJC.edu/Marketing/Downloads.
PRIMARY LOGO - 2” wide RULE
1pt/ 30% Black TAGLINE Lato/ 9 pt / 12 pt leading
SIZE: 81⁄2” x 11”
STOCK: 25% Cotton
FOOTER
Department Letterhead
Below is the official TJC letterhead to be used for all department communications.
This letterhead should only be printed from approved templates. When working with these templates, do not reposition template components.
The department letterhead template is available at TJC.edu/Marketing/Downloads
PRIMARY LOGO - 2” wide RULE
1pt/ 30% Black DEPARTMENT
Lato-Bold/ 9 pt / 12 pt leading SCHOOL
Lato-Regular/ 8pt / 12pt leading
Institutional Standard Envelopes
Envelopes should only be printed from approved templates. When working with these templates, do not reposition template components.
Order envelopes through Apache Access.
# 10 ENVELOPE
SIZE: 9 1⁄2” x 4 1⁄8” STOCK: 10-24 White
PRIMARY LOGO: 1.75”
ADDRESS: Slate-Regular 8.5pt./Leading 12pt RULE: .5/100% Black
ENVELOPES ARE SHOWN AT 50% OF THEIR ORIGINAL SIZE
Institutional Note Cards and Envelopes
The note card shown below is the official College note card to be used for all typed or handwritten messages. A corresponding envelope has the College logo and return address on the front upper left corner.
The note card should only be printed from approved templates. When working with these templates, do not reposition template components.
Order note cards and envelopes through Apache Access.
Invitation packages consist of an invitation, invitation envelope, reply card and reply card envelope. Templates provided by Marketing are the artwork for official College invitation packages.
These items should only be printed from approved templates. When working with these templates, do not reposition template components. All fonts should be in the Lato family as indicated in the templates.
Packages are available in both one- and full color, and in two different sizes.
Invitation package templates are available at TJC.edu/Marketing/Downloads.
TJC SPIRIT LOGOS
TJC embraces the spirit represented in the Apache Indian and its guide, the Harris’s Hawk: courage, strength, strategy and wisdom.
Spirit logos are available to departments specifically focused on student recruitment.
Apache Head Logo
This logo may be used in conjunction with other design elements, but safe zones must be respected.
Apache Head Safe Zones
This logo may be used in conjunction with other design elements, but safe zones must be respected. This safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.
The safe zone on all sides of the Apache head logo is equal to the “bottom of the headband to the highest point of the feathers.”
INCORRECT USAGE [SKEWING OR ROTATING LOGO]
Apache Head Placement
INCORRECT USAGE [DISTORTING PROPORTIONS]
The Apache Head should always be in a horizontal position and pointing to the right.
INCORRECT USAGE [SKEWING OR ROTATING LOGO]
INCORRECT USAGE [DISTORTING PROPORTIONS]
INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]
INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]
INCORRECT USAGE [SCREENING OR CHANGING COLORS]
Hawk Logo
This logo may be used in conjunction with other design elements, but safe zones must be respected.
Hawk Safe Zones
The safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.
The safe zone on all sides of the Hawk logo is equal to the “bottom of the point of the hawk’s beak to the top of the its head.”
Hawk Placement
The Hawk should always be in a straight, upright position.
INCORRECT USAGE
[SKEWING OR ROTATING LOGO]
INCORRECT USAGE [DISTORTING PROPORTIONS]
INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]
INCORRECT USAGE [DISTRESSED OR CHANGING COLORS]
[SKEWING OR ROTATING LOGO]
INCORRECT USAGE [DISTORTING PROPORTIONS]
INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]
INCORRECT USAGE [DISTRESSED OR CHANGING COLORS]
Harry the Hawk Mascot
This logo may be used in conjunction with other design elements, but safe zones must be respected. The Harry the Hawk mascot mark may be used in conjunction with other design elements, but not in place of the primary TJC logo. The mascot mark may only be used in the color variations shown here. Upon the approval and under the direction of the Marketing Department, the mascot mark may be altered based on its needed use. E.g. holding an object or wearing accessories such as a hat, eyeglasses, etc.
Harry the Hawk Mascot Color Matching
The official colors of the Harry the Hawk mascot are:
Screening the Harry the Hawk Mascot (in any color) is unacceptable.
Screening the Harry the Hawk Mascot (in any color) is unacceptable.
Spirit Wordmark
The Spirit Wordmark is to be used in a stand-alone state only and may not be used with any other design elements. The Spirit Wordmark is a visual mark identifying TJC with the Apache Indian and can be used on all merchandise, printed publications and digital application intended for on- or off-campus use.
COLLEGE SEAL
Standards for College Seal
The College seal is not a logo and is therefore reserved for special uses only.
The seal is not for use in advertising or other external publications and is not for use with vehicles. Other limited uses must be approved by TJC Marketing via the president’s office.
The College seal consists of a rope border, the Lone Star of Texas surrounded by a wreath of rose leaves, the name of the College and the year it was founded.
The College seal is the imprimatur of TJC and is authorized for use on official College academic documents such as: diplomas, certificates and awards. Documents displaying the seal denote official College sanction and require the approval of TJC Marketing.
The seal represents the legal identity of the College and must not be altered in any way. Changing the shape, words or color, or using one of its elements absent of others is prohibited. The seal should never be substituted for the TJC logo.
Logo Sizing
The recommended minimum reproduction size of the TJC seal is 1’’ in width. Reducing the seal further would compromise legibility and the integrity of the logo reproduction.
Safe Zones
This safe zone is intended to maintain the seal’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.
The safe zone on all sides of the seal is equal to the height and/or width of the outer band portion of the wordmark.
President’s Letterhead
Only the TJC president may use the seal on a presidential letterhead.
This letterhead is printed on special, water-marked stationery.
President’s Envelopes
Only the TJC President may use the seal on a presidential envelope. This envelope is printed on special, water-marked stationery. # 10 ENVELOPE SIZE: 9
INSTITUTIONAL ATHLETIC
LOGOS & WORDMARKS
TJC Institutional Athletic Logos & Wordmarks
The TJC institutional athletic logos and wordmarks are the primary visual identity marks of the institution’s sports programs. They are to be used on all athletic merchandise, printed publications, etc., and intended for on- or off-campus use. These are intended solely for the athletic department’s use.
Athletic Logo Sizing
The TJC institutional athletic logos and wordmarks are comprised of customized graphics and type. The College requires that digital files or camera-ready art be used for all forms of reproduction. Any attempt to recreate the art, type, or spacing and styling of the logos could result in inconsistencies in reproduction, which would compromise the integrity of the logo.
These TJC institutional athletic logos and wordmarks have a safe zone intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.
Reproducing the Athletic Logos
The recommended minimum reproduction size of the institutional athletic logos is 1.5”, while 1” minimum is recommended for the institutional athletic wordmarks. Reducing the logo or wordmark further would compromise legibility and the integrity of the logo reproduction.
TJC Institutional Sport-Specific Logos & Wordmark
Each team sport has a TJC institutional sport-specific logo and wordmark. They may be used on all uniforms, merchandise, printed publications, etc., and for on- or off-campus use. These logos and wordmarks are intended solely for the athletic department’s use.
Incorrect Athletic Logo Usage
To ensure visual consistency and to promote recognition, the TJC institutional athletic logo and wordmark must not be altered in any way. Below are examples of some, but not all, incorrect usages of the institutional athletic logo and wordmark.
INCORRECT USAGE [SKEWING OR ROTATING LOGO]
INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]
INCORRECT USAGE [DISTORTING PROPORTIONS]
Outdated Athletic Logos
INCORRECT USAGE [SCREENING OR USING UNOFFICIAL COLORS]
The TJC institutional athletic logo and wordmark were introduced in the summer of 2023. They are now the official identity of TJC athletics. Older designs that were created by or commissioned by TJC have been withdrawn from circulation.
Use of Athletic Organizational Icons
There are two athletic organizations at TJC with an approved icon for marketing and/or uniform use. Groups may not use icons that have not been approved by TJC Marketing.
Approval and artwork must be obtained through TJC Marketing. Approved athletic organizational icons are shown below.
Athletic Logo Typeface
The official typeface of the athletic logos is Princetown. Please contact TJC Marketing for information on obtaining the typeface.
Athletic Business Cards
Athletic business cards run differently from institutional business cards. They utilize the institutional athletic logo and have both the TJC and Apache Athletics website URLs listed. The back of the card lists athletic social media tags.
Degrees should have periods between capital letters when the degree contains just two (2) letters (B.A., M.S.). Any degree with three (3) letters or more should not contain periods (ex., MBA, CPA), except Ph.D. and Ed.D.
To order business cards, go to http://www.TJC.edu/BusinessCard.
SIZE: 31⁄2” x 2”
Any areas in magenta will need to be filled in with your information. Cell phone numbers are optional.
Email Signature
The email signature template below is only for the use of employees in the TJC Athletic Department. A sport-specific mark may be used for coaches/personnel of a particular sport, but personnel MAY NOT design their own email signatures.
Using a standard signature helps the people we communicate with respond to us with greater ease and helps reinforce our brand. No additional lines or phrases should be added to this signature.
Email signature templates are available at TJC.edu/Marketing/Downloads.
The security of TJC systems and data is the highest priority. As QR codes pose a security risk, TJC has strict standards for the use of QR codes.
1. All TJC QR codes must be created by the TJC Marketing department. The software used has been vetted by theh Office of Technology Services (OTS).
2. TJC QR codes may only be used on printed pieces – not in digital formats such as email, social media or presentations. Within digital formats, use the URL.
3. A request for a TJC QR code should be made be in conjunction with a design request at TJC.edu/MarketingRequest.
4. TJC QR codes must:
a. link only to a webpage (not directly to a form* soliciting information);
b. contain an embedded TJC Wordmark;
c. use one of the three approved designs (see below); and
d. include a corresponding URL in the format shown below.
5. Non-TJC QR codes are not allowed. Instead use the URL associated with the QR code.
6. Student groups registered through the Center for Student Life and Involvement will be provided with a TJC QR code linking to the group’s site in OrgSync. They may not use QR codes generated by OrgSync.
For more information, please review the information provided by OTS at TJC.edu/QRCodeSafety. * More information on Institutionally approved form platforms can be found at JotForm and Dynamic Forms
