ADMIRE

brand book A guide to ADMIRE’s brand & communications

table of contents 3

introduction

4

who we are

Our Mission Our Vision Our Tagline Our Core Essence & Values Our Target Audience

6 10

what ADMIRE™ does

What Makes Us Different

the ADMIRE™ look

Our Logo Our Tagline Combination (Logo & Tagline) Variations Spacing Logo Rules Our Icon Our Colors

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the ADMIRE™ consulting model

Sub-Logo

communicating ADMIRE™

Our Brand Position

For Print & Web For Presentations

Our Tone & Style Our Brand Elements Our Keywords What We Do Benefits of Working with ADMIRE Communicating to Potential Clients

introducing ADMIRE ... ™

As a leader in the employee recognition industry, R&D Corporate Services Ltd. has built its reputation on providing custom recognition programs and outstanding customer service.

With a fresh look and feel, ADMIRE™ will continue to help clients develop and implement the very best employee recognition solutions to enhance their corporate culture, employee engagement and, therefore, their bottom line.

These guidelines are our company’s blueprint, outlining how to apply our brand identity in a consistent and inspiring way. From our values to our visuals, this document gives you all the tools you need to implement our new look and personality into all ADMIRE materials and communications.

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who we are our mission.

To inspire success by creating total recognition and reward solutions that enhance organizational success through value recognition and employee engagement.

our vision.

• To change workplace culture through admiration and inspiration!

• To be recognized and trusted as a leader in the global employee recognition industry.

our tagline.

Inspire Success Our tagline sums up what ADMIRE™ does; we inspire success. That is our mission and our goal for our clients and their employees.

our core essence.

A : ADMIRE™ to engage.

D : Demonstrate appreciation.

M : Motivate through recognition.

I : Inspire success.

R : Reward achievements.

E : Engagement is success.

our brand values.

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• • • • •

Trust Recognition Relationships Experience Growth

• • • • •

Inspiration Motivation Energy Collaboration Success

our target audience.

ADMIRE™’s main target audience is HR departments, managers, and CEO’s of medium to large (more than a thousand employees) organizations. We are based in the Greater Toronto Area, but can service companies worldwide.

Our ideal client is a company or organization that does not have a rewards or recognition program in place, or is looking for something that will work better with their business goals. The management, HR leaders, and hopefully as far up as the CEO and owner appreciate the value of their employees’ motivation as essential to their business growth and success.

They understand the value and necessity of the consulting stages as the key to determining the best solution for their company, taking into consideration their business model, corporate values, employees and management, and budget.

Our clients want to do it right the first time and feel following our ADMIRE™ model is the best way to ensure that.

Although undoubtedly professional, we believe rewards and recognition should be fun and enjoyable. Our clients have the same outlook, hoping for an overall positive change in their workplace culture.

We work with clients who appreciate the personalized customer service and support we offer, from consulting to training to evaluation.

They are looking to us as experts in motivation, inspiration, and success.

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what ADMIRE does ™

ADMIRE™ inspires success. We believe inspiration at all levels of a company creates overall success, especially starting at the fundamental level of people who work there and embody the face of the organization.

When we ADMIRE™ employees, we create a workplace culture that breeds engagement, innovation, hard work, passion, compassion and achievement. Admiration makes the difference between employees who work for a company and employees who live for a company.

To create that success, ADMIRE™ focuses on developing customized total employee recognition solutions that align with the company’s core values and mission. We provide turn-key solutions through our unique Strengths-Based ADMIRE™ Model of Employee Recognition, beginning with an in-depth evaluation of a company’s philosophy and practices, including its core strengths that will assist with the development of a successful recognition solution strategy.

From there, we design a rewards and recognition solutions customized to fit each company. We have a variety of programs available, including long-service rewards, sales/metrics-based rewards, employee training incentives, everyday motivational recognitions and more. Our goal is to determine which solution(s) will motivate the entire workplace and lead to overall success. We personalize each solution to create the best possible fit for our individual clients and their corporations so that we ADMIRE™, engage and inspire in the most fitting and growth-fostering manner.

We don’t stop at simply designing a system. We realize that management and stake-holders are key to the success of any employee recognitions program. That being said, we enable our clients and their corporations with the tools to continually foster admiration, motivation and rewards to their employees so that the corporate cultures we build and expand upon are carried through in all levels of the organization for years to come. We help our clients use their greatest assets—their employees and management—by training them to carry out the changes and

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ignite the solution into an internal-wide development, creating personal involvement for the entire group so they value the importance and feel connected to the process.

Our next step is to implement the selected recognition program.

ADMIRE™ offers revolutionary technology to provide easy-to-use, highly effective employee recognition programs and on-demand rewards.

Whether our clients have one office or offices around the world, we can design a custom recognition solution in multiple languages and locations, in a completely scalable, flexible manner, for all types of recognition including long service rewards, sales/metrics-based rewards, employee training incentives, everyday motivational recognitions and more.

Once implemented, we continue to provide training and support to ensure the highest ROI possible. ADMIRE™ is dedicated to our clients’ success! To ensure continued employee engagement, we conduct periodic reviews of the total employee recognition and rewards program, including employee surveys and ROI evaluations.

ADMIRE™ provides the ultimate solution for building a better workplace culture based on rewards and recognition to engage, motivate, and inspire employees.

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what ADMIRE does ™

what makes us different.

ADMIRE™ has its own proprietary consulting model, The Strengths-Based ADMIRE™ Model of Employee Recognition, that allows us to determine and provide the best recognition solution to fit a company’s individual needs.

ADMIRE™ is not a one-size-fits-all, instant solution. We realize that every company and organization is unique, having different values, needs, and goals. Our in-depth consulting works with our clients to reach their intended goal(s) which is typically to align their recognition solution with core values and goals to enhance success.

Once we’ve determined the best methods, we then offer flexible, customized reward and recognition solutions.

ADMIRE™ is hands-on. We believe the only way we can truly find a solution that fits is to get to know each company. We come in personally and work with the entire company to assess company values, create clear goals and determine how best to motivate the whole workplace, from the bottom to the top. Our dedicated customer service team will then design, implement and monitor the recommended recognition program to measure success and continue the growth.

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ADMIRE™ is proud to have Certified Recognition Professionals who have ROI training based on the Phillips Methodology. We also boast a clinical consultant with over 26 years of experience in the field of human behavior and motivation, as well as many professional consultants and trainers. With such experience, we are able to strategically build solutions for our clients to give them a strong foundation. We also enable them for the future with happy and successful employees who love where they work and ultimately are inspired for success at their workplace.

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the ADMIRE look ™

our logo.

ADMIRE™’s logo is many times the first impressions clients have of us. It is the visual embodiment of everything written in this document.

It should always be used on any form of communication and in every element of our marketing, including social media.

It should never be edited or changed outside of the variations available.

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our tagline.

We inspire success. Not just an idle statement, our tagline embodies what we strive for with every client and for every client.

Whether combined with our logo or on its own, our tagline is a key element in our brand and should be used whenever possible.

If written in plain text or as part of a sentence, it should be italicized to stand out. In designs or marketing materials, it should always be shown as the designed version that compliments our logo.

guidelines.

color variations.

• Color variation is acceptable when the tagline is used on its own.

• Always shown in the type as designed here.

• Always shown in our branded primary colors or secondary colors.

• Text should always be in one color.

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the ADMIRE look ™

combination (logo and tagline).

Always place the tagline as shown, under the company name.

When the using the logo and tagline combination the tagline should always be our primary teal color (unless you use the all black or all white variation, see next page).

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variations.

This applies with or without the tagline.

full color

one color

flat two color

grey scale

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the ADMIRE look ™

spacing.

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In order to stand out, our brand needs space.

Always keep a minimum amount of space between our logo and any other elements in a design. Use the “E” from the logo as a reference to help ensure the spacing is proportional.

logo don’ts.

D D D D

M M II RREE RE E M IR M II R RE E

Do not skew, rotate or stretch.

Do not change the text or font.

Do not use colors that interferer with the logo.

Do not change the colors.

Do not use patterns that interferer with the logo.

Do not move or rearrange elements.

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the ADMIRE look ™

our icon.

ADMIRE™’s icon acts as our stamp and should be used in cases where we want to provide an iconic representation of the brand.

The icon can be used alone to represent the brand, but is always part of the overall logo.

It should never be edited or changed outside of the variations available.

color variations.

Don’t place icon too close to the logo.

Only use brand colors.

If using transparency, only use the watermark icon; any opacity is acceptable.

full icon

simple icon

watermark icon 16

our colors. primary colors.

Hex #1AADA6 R:26 G:173 B:166 C:69 M:15 Y:44 K:0

Our brands main colors are teal, black and grey.

The teal is used to highlight keywords while the black and grey are used for most headline, subhead and body text.

Hex # 000000 R:0 G:0 B:0 C:0 M:0 Y:0 K:100

Hex #808284 R:128 G:130 B:133 C:0 M:0 Y:0 K:60

secondary colors.

Our brands secondary colors are used to separate different sections also to highlight text, certain design elements and used in our ADMIRE™ model. These secondary colors should never over power the primary colors.

Hex #9BC133 R:155 G:193 B:51 C:53 M:16 Y:95 K:1

Hex #D22D2F R:210 G:45 B:47 C:11 M:96 Y:92 K:2

Hex #EA902D R:234 G:144 B:45 C:6 M:51 Y:94 K:0

Hex #F4C339 R:244 G:195 B:57 C:8 M:23 Y:94 K:0

Hex #AF2075 R:175 G:32 B:117 C:32 M:100 Y:23 K:2

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the ADMIRE consulting model ™

sub-logo.

Our ADMIRE™ model is the visual communications of our core essence. It should be used whenever we are presenting the model to assist in conveying what we stand for.

This is the only instance where the logo is allowed to be separated from the icon sitting above the word to create improved readability and visual placement.

A E R

D consulting model

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M

for print & web.

Always use the full model with the arrows included when printing the ADMIRE™ model. It can be printed in full color (CMYK), grey scale or in the lighter version if a less vibrant rendition is desired.

When displaying the model online, the lighter version would be used (RGB) in order to designate the steps as unselected. This allows for full color hover and full color stationary when selected.

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E

assess

evaluate

R ROI

consulting model

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implementation

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D

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design

evaluate

M

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management buy-in

ROI

assess

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design

consulting model

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management buy-in

implementation

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the ADMIRE consulting model ™

for presentations.

When using the model for presentations always display the process as a step by step reveal. The model starts with the grey version and the “A� in full color and then reveals each color and letter with each following step.

A

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assess

assess

E R

D consulting model

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M

E R

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design

consulting model

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assess

E R

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design

consulting model

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management buy-in

assess

E R

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E R ROI

consulting model

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implementation

design

consulting model

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management buy-in

implementation

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assess

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A

D

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design

evaluate

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management buy-in

ROI

assess

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consulting model

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management buy-in

implementation

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communicating ADMIRE

™

our brand position.

ADMIRE™ is positioning itself as an expert at inspiring success through reward and recognition programs. We are professional, fun, experienced, honest, personal, ambitious, and young-at-heart.

We know our industry and the value of our services. We realize that there are quick-fix solutions out there, but believe change happens from the inside out. That is how we work and where our worth stems from.

Our industry is based in people and we embrace that. People, from employees to management, are our priority and we emphasize this through our customer service and personal attention with every client.

our tone & style.

ADMIRE™ is a really down-to-earth company.

We are personal and inviting, a fresh breath of honesty and integrity. Our tone should reflect us.

Customer service is at our core. All our messaging should be friendly and supportive, encouraging communication with the public in addition to our clients most especially.

We have a sense of humour and enjoy making people smile. We know when to work and when to play. Our messaging can be fun (and funny), so long as it is appropriate. We can be edgy while staying professional.

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When we get to business, we are clear and concise, giving enough detail to be thorough without being daunting. We answer questions in a straight-forward way and are always available for more information.

our brand elements.

A brand is everything from a company philosophy to the visuals and style. There are certain elements that are key to communicate our brand effectively.

These elements should always be shown or written the same to keep our brand integrity.

ADMIRE™’s logo and icon are many times the first impressions clients have of us. They are the visual embodiment of everything written in this document.

They should always be used on any communication and in every element of our marketing, including social media.

They should never be edited or changed outside of the variations available.

ADMIRE™ is more than just a name; it is our unique consulting model and what we base our philosophy on.

Our name is always visible in our full logo and should be used on any communication we put out.

It should always be written in all capital letters to emphasize its acronym roots. In standard text, we should ensure there is a ™ symbol attached to it. In designs or when being used in marketing materials as a headline, the ™ should be there but may be significantly smaller than normal.

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communicating ADMIRE

™

our brand elements.

We inspire success. Not just an idle statement, our tagline embodies what we strive for with every client and for every client.

If written in plain text or as part of a sentence, it should be italicized to stand out. In designs or marketing materials, it should always be shown as the designed version that compliments our logo.

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our keywords.

Words are powerful and we want to utilize that power. Here are some keywords that fit our brand and should be used when describing ADMIRE™ or what we do.

• Experienced / Professional • Accessible / Accountable • Comprehensive / Full-service • Partnership / Relationship • Affordable • Collaborative • Custom / Personalized • Trustworthy / Reliable / Innovative • Complete Solution • Easy-to-use technology / user-friendly • Supportive / Thorough

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communicating ADMIRE

™

what we do.

• We are Employee Recognition Specialists & Consultants.

• We inspire success, whether in employees, teams, or overall businesses, through employee recognition and reward solutions.

•

We provide in-depth consulting aimed at developing a custom reward and recognition solution, then we work to implement that solution into our client’s workplace, beginning from training to evaluation.

•

We offer extensive and customized programs to fit each company’s unique needs in a cost-effective way, while providing unsurpassed customer service and support.

• Our solutions are powered by outstanding global technology that is completely customizable, easily integrated, and scalable.

•

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We help companies motivate and engage their employees and in turn, benefit from higher productivity, more success and ultimately, a more positive work culture.

benefits of working with ADMIRE™.

•

The ultimate benefit of working with us is the end result—success. That success spreads from employee satisfaction and retention to increased productivity and service. HR Magazine even says, Engaged employees perform 20% better and are 87% less likely to leave their organization”.

• We are hands-on and personal with our consulting and implementation. We thrive on communication and building relationships.

• We offer turnkey solutions that fit to each client’s unique needs. There are no one-size- fits-all programs here.

• No recognition opportunity is missed;

we offer Total Recognition for all employee accomplishments & trigger events.

• Our training, resources, and support go above and beyond to ensure the solution provided is effective and functional.

• The technology behind our solutions is

top-of-the-line, versatile, easy-to-use, and fully customizable.

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communicating ADMIRE

™

communicating to our potential clients.

When communicating to potential clients, we should focus on clearly pitching both the benefits and the process of working with ADMIRE™.

Avoid using the vague term ‘consulting’ without expanding upon its purpose or our ADMIRE™ model. We need to ensure to relay the value of planning and consulting prior to implementing a program; that is where our main strength lies.

We should explain the steps in our ADMIRE™ model, making sure to detail what each step generally entails and why it is important. Be careful to not give too much information as to overload the client, but enough to help them understand how our process.

When discussing the technology we utilize, we should not position the Power2Motivate product directly to the client, but incorporate the features available as elements available through our programs/solutions. Prospective clients do not need to know all the details at this point as we will first be doing the consulting to determine what would be best for their business model.

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We should reiterate the benefits of having ADMIRE™ in an ongoing relationship, including the importance of regularly evaluating the program and our extensive training and support.

Once we have sold the client on our services, we can discuss specific costs and options, whether those be set service package costs or individual services, based on their needs and interest.

We should package the ADMIRE™ services first and foremost, with the additional costs of the program(s) as a range based on what is determined in the consulting phases.

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