BowBlade brandbook by U2R1 Media Inc.

Brand Guidelines

CONTENTS

03 04 05 06 07 08 09 10 11 12

INTRODUCTION MISSION STATEMENT/ TAGLINE VALUES/ VISION LOGO LOGO WITH WORDMARK/ TAGLINE LOGO DONT’S SPACING BRAND COLORS BRAND FONTS COMMUNICATION GUIDELINES

ABOUT BOWBL ADE The BowBlade is a sweet active gaming device that combines resistive movement—specifically the archer’s bow pull—with video gaming, creating a fullbody, immersive experience that everyone can enjoy. Far from just a fancy smart-phone attachment, the BowBlade gets gamers into the game by giving them the physical experience of holding and shooting a bow. Not only does this add fun to the game, but it also has the added kicker of combating Gamersclerosis (by helping them get fit!). Add to that the fun of 50+ apps that integrate seamlessly, the BowBlade is a whole new way to play first-person shooters and fun for everyone. Plus, we all know archery is historically epic. Some form of bow exists in almost every culture around the world — plus you’ll look great and feel great! Because tapping your screen isn’t shooting...Game on with BowBlade!

MISSION + TAGLINE

[ mission statement ] To be the sweet active gaming device that provides a new challenge and gaming experience with fun at its core and fitness as a side-effect.

[ tagline ] Game On is not only what the BowBlade allows us to do; itâ&#x20AC;&#x2122;s also a challenge to all the gamers and non-gamers alike to try something new and get fit while having fun.

VA LUES + VISION

[ values ] To provide a high-quality product that will help users get fit while having fun. To provide a new gaming experience that is more interactive, challenging, and physical. Committing to being on the cutting edge of the mobile gaming industry and continuously adding new features for new levels of active game play. To allow you to be who you want to be and look totally cool as you do it.

[ vision ] To be known in the worldwide gaming market as the device that challenged the boundaries between mobile devices, gaming and physical experience.

FULL COLOR LOGO Below is the full color logo using the blue gradient. This is the logo that should be used most often.

[ large format logo ] This logo is used when the logo is displayed above two inches/two hundred pixels.

[ small format logo ] This logo is used when the logo is displayed under two inches/two hundred pixels.

F L AT COLOR LOGO Below is the flat colored logo. This is the logo used when the full color logo is not appropriate.

[ large format logo ]

[ small format logo ] 7

HORIZONTA L LOGO If there are height restrictions for the logo, the icon is displayed to the right of the wordmark.

[ full color ]

[ flat color ] 8

ICON AND WORDMARK The icon may be used as a watermark and on social media posts.

[ wordmark ]

[ full color icon ]

[ flat color icon ]

[ reversed icon ] 9

TAGLINE The tagline is preferred to be shown with the glow. When this is not appropriate, use the flat tagline.

[ with glow ]

[ without glow ]

LOGO WITH TAGLINE The tagline positioning applies for all logo variations.

[ full color – glow ]

[ full color – flat ]

LOGO DONTâ&#x20AC;&#x2122;S Do not change the colors.

Do not change the font or text.

Do not skew or rotate.

Do not stretch disproportionately.

Do not change position of graphics.

Do not use non-brand colors or distracting patterns as backgrounds.

SPACING When using our logo, make sure to leave some breathing room. We recommend using elements from the logo itself to ensure minimum spacing at any size. There should always be a minimum of .25 inch of space on all sides.

COLORS Blue is our main color and should be used for all materials. Accent colors should be used sparingly.

[ primary ]

Pantone P 2995 C R0 G167 B255 HEX #: 00A7E1 C80 M12 Y1 K0

[ secondary ]

Pantone P 375 C R148 G213 B0 HEX #: 94D500 C46 M0 Y100 K0 Pantone P 1495 C R255 G143 B18 HEX #: FF8F12 C0 M54 Y95 K0

Pantone P 2603C R115 G33 B129 HEX #: 732181 C67 M100 Y11 K2

FONTS

PIRULEN [ regular ]

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,:;?!$&@-*) Pirulen is used for headings in all caps with at least 100pt letter spacing.

Pill Gothic [ 600MG ]

Light

Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 (.,:;?!$&@-*) 1234567890 (.,:;?!$&@-*)

Light Oblique

Semibold Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,:;?!$&@-*)

Regular

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 (.,:;?!$&@-*) 1234567890 (.,:;?!$&@-*)

Oblique

Bold Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,:;?!$&@-*)

Pill Gothic is used for subheadings and body text in sentence case. 15

COMMUNIC ATIONS GUIDELINES The BowBlade is a sweet active gaming device that combines resistive movement—specifically the archer’s bow pull—with video gaming, creating a full-body, immersive experience that everyone can enjoy.

[ how it works ] The BowBlade uses two bow-shaped blades combined with a patent-pending mount & trigger system to create an active game controller. There are three sizes available so you can find one that fits your height. Each BowBlade has two settings to adjust to your pull length too. Built firstly for mobile gaming, the mount holds most iPhone, iTouch, and other touch-based smart phone devices (with or without cases). The mount itself is adjustable and we include adjusting pads for various thicknesses. The trigger is only active when the bow is pulled back and taunt—which creates that resistive workout. Depending on the game, you may tilt to aim or move 360 to find targets. You’re backhand holds the trigger, which you pull or release to fire (depending on the game). Easy as pie, right? After a small learning curve, you’ll be switching hands, moving around, and getting crazy with it! Just don’t forget to release for rests between shots or you’ll be too worn out to play for long!

[ how to talk about the bowblade ] For Gamers: As gamers, we know you’re always looking for a new

challenge. This is it. Why sit, slouch, and tap a screen when you can get up, get into the game, and get ripped all at the same time! The movement, stability, and resistance-training of the BowBlade add another level to even simple games. Best of all, it gives you that real, tangible experience to make you feel like you are really shooting—be it turkeys, zombies, or even your friend.

For Archers: We know nothing is going to take the place of the pull and

release of a real bow. However, the BowBlade really is the next best thing. It is a great way for serious archers to even out their training by working their non-shooting side because you can use the BowBlade on either side. Plus, who cares if its raining? Train inside! And honestly, isn’t imitation the sincerest form of flattery? It’s all about fun and expanding the archery experience!

For Fitness Fans: There are a few fitness games on the market, but none

that actually give you resistance training. Meet the BowBlade. Although the actual pull is only around 12-17 lbs, using it for even five minutes leaves you feeling the burn for hours. It’s a simple and fun way to tone your upper body. Plus, if you want to get really fit, we can even include a full-body, 10-min workout routine Dr. Ron developed!

COMMUNIC ATIONS GUIDELINES [ tone + style ] We write like we talk. We talk like gamers, geeks and fun people. We do not curse, but we do not mind using words like badass and kickass. We can use slang. We are inclusive! We do not exclude anybody and want to make everyone feel welcome. We are fun, exciting, cheeky, humorous. We also speak in first person plural, using American spellings.

[ words to use ]

[ words not to use ]

• Badass • Sweet / Cool / Awesome • Active • Gaming/Gamer • Unique • Experience • Get Fit • Game On • Archery • Controller / Device • Action • Resistance/Resistive Training

• Bad Ass (do not separate!) • Console • Exercise • Toy • Equipment • Accessory

[ basic communication guidelines ] Use informal, fun language when communicating on social media pages Post found images related to: archery, bow and arrows, geeks and nerds, gaming, smartphone gaming Post articles related to: archery, gaming, technology, geekiness, etc. Post videos related to: self-promotional video (ex. Fixing Gamersclerosis), archery, videos of people playing with the BowBlade Follow common online trends such as Hump Day and Throwback Thursday and post accordingly Engage users via polls, questions, caption this and comments Stay up to date with popular trends on Twitter Use hashtags on Twitter, not on Facebook, and when referring to a user on Twitter, remember to @username Remember to continue to use our branded categories of posts such as: Badass with a Bow, Bows in History, App of the Week, Did You Know?, Dr. Ron Says

BO W BLA D E G A M ING. CO M