L O V E I T. L I V E I T.
Brand Book
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i n t ro du cti o n a bo u t da n i el l e i n spi r ati o n s c l i en ts b ry k h o us e m i ssi o n / tag l i n e va lu es/ v i si o n b r a n d p ositi o n c o m m u n i cati o n so c i a l m ed i a g u i d el i n es
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wo r ds to/ n ot to us e
logo logo va r i ati o n s h o r i zo n ta l logo icon wo r d m a r k tag l i n e logo w it h tag l i n e logo do n t ’s spac i n g b r a n d c o lo u rs b r a n d f o n ts
i n t r o d u c ti o n Danielle Nicholas Bryk understands that home is where life happens…and life can be messy. Even as the mother of a rambling brood of kids and dogs, a career woman and a wife, she proves daily that it can all be done with style. Over the past 17 years, she has divided her time between nurturing her family and transforming multiple houses into chic, stylish, but always functional homes. Word spread quickly and in 2011 she got picked up by the W Network to star in her own show “Building Bryks.” Danielle found her calling and as her clientele grew so did her media exposure. Her brand and reputation as an interior artist are quickly becoming a household name. Much like her personality, Danielle’s designs are inspiring, intuitive and deeply soulful. She is influenced by her urban living in New York City and draws from the very best global cultures. She holds a deep respect for the timeless principals of classic architecture, while incorporating modern, clean lines into her works. There is beauty and elegance in simplicity and Danielle never tires of swimming upstream in pursuit of it. The use of natural materials and the application of the principals of minimalism allow Danielle to create spaces that embody warmth, and at the same time, efficiency. Danielle carefully considers the needs of her select clientele while designing spaces that are functional, but that embody her passion for a well-lived life. Her spaces inspire her clients to live the life of their dreams.
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a bou t da n i el l e Danielle is a true modern Renaissance woman, with rare talents that have elevated her to the top strata of her field. Danielle’s love of renovating began at a very young age, as she watched her own mother single-handedly transform their family home. Danielle’s passion for providing the best home for her family, often on a limited budget, meant that she took it upon herself to learn the ins and outs of her trade from both a contractor and designer perspective. Today she is able to build a home from the foundation up. As a licensed contractor, she has knowledge and experience to offer her clients far beyond what the eye can see, but it is her insistence that life should be lived with quality and style that really sets her designs apart. Danielle has learned how to simplify rather than ever compromise on quality and style. She has learned to increase the impact of her design while reducing budgetary waste by judiciously choosing quality materials and applying the principles of minimalism. For Danielle design is not simply about creating pretty rooms, it is about creating the space to live the life you want. Danielle has been able to buy and elegantly renovate many homes over the past 10 years, the idea of a beautiful life inspiring every step of the journey.
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i n s p i r a ti o n s Danielle has experienced many different cultures around the world and is particularly inspired by her time in NYC. Not only did she learn first-hand the importance of efficient space planning in this, the ultimate of urban environments, she also fell in love with the energy and vibe of this incredible city. Danielle draws from many other global influences and brings their sensuality to her life for the rituals of life. She doesn’t just design a kitchen, she creates a space that respects the ritual of meal preparation and importance of gathering. Danielle’s kitchens inspire one to use fresh, natural ingredients and to create truly memorable meals. When designing bathrooms, she sees this as an opportunity to create a space to bathe, relax and replenish the soul. Danielle encourages her clients to take a step back from this busy existence and appreciate the simple pleasures in life. Paramount in Danielle’s designs is the desire to achieve balance. Balance is more than just symmetry, it is a marriage of opposing energies. The balance between old and new, classic and modern, warm and cold, glamour and earthiness, seriousness and whimsy—this is the driving force behind her decorating. She artfully fuses the warmth of global elements, modern construction advancements, classical design principals and impeccably chosen accent pieces for the client who desires a breathtaking signature space.
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clients Recognizing that each of her clients demand something different, Danielle isn’t afraid to challenge boundaries with her designs. Her clients trust her eye for simplicity, beauty, style and soul. These simple ingredients work best and are evident in every project she accomplishes. It is crucial to Danielle that when working with clients she remains true to her values. As a result, Danielle can be very selective with which projects she procures; only taking on projects where she feels the finished space will be spectacular. Danielle’s clients feel confident she will always deliver down to the details because they know that she leverages her in depth knowledge and expertise. In doing so, Danielle works closely with architects and builders, from the conception to completion, ensuring that every element of functionality and style is considered and accounted for.
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bryk house After moving between various houses and transforming them into homes, Danielle was blessed with the opportunity to use her ideas to renovate other homes. While juggling the busy life of a doting mother to three children and a devoted wife to her loving husband, Danielle continues to star in her very own HGTV series: Bryk House. A tribute to her family, the show is a perfect example of how Danielle’s “entourage” contributes to her growing success and continues to be an integral part of this adventure. Bryk House portrays both Danielle’s expertise in creating beautiful living spaces, and her real life as a mother and wife. An inspiration to her audience, she lives out her dreams by building the dream homes of those she works with.
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M I SS I ON / T AGL I NE
To design homes that encourage clients to realize the life of their dreams. mission statement
L O V E I T. L I V E I T. tagline
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VALUES / V I S I ON values INSPIRATIONAL TRANSFORMATIONS: to transform typical spaces into inspired spaces URBAN ELEGANCE: to master projects with a style that is modest, tasteful and with just the right amount of edge DEVOTION TO STYLE: to create urban spaces that appeal to every type of family, while still incorporating a fun and adventurous character BOLD ORIGINALITY: to encourage stepping outside the boundaries and accomplish something extraordinary WITHOUT COMPROMISE: to live a life of style, functionality and beauty even in the midst of the chaos that is the modern family.
vision To be known as an expert interior artist that transforms spaces into elegant and inspired living spaces with consistent media coverage (magazines, etc) and exclusive clients.
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b r a n d p o s iti o n Danielle Nicholas Bryk is setting new standards for interior design and artistry bringing the best of global influences to North America. Danielle’s techniques and style influence an overall lifestyle, not only through products and design but integrating a way of life that come with her deeply rooted vision. Her multi-dimensional skill set and expertise can transform any house into a home, focusing primarily on the efficiency of space and beauty. The “Bryk House” is not only Danielle’s television series but is also the foundation of her success and ultimately a product of the love and support of her family, all of who inspire the brand’s representation of beauty, simplicity and soul. Danielle’s believes that life with a family can be elegant and adventurous and she conveys this through her television series as well as her one on one consults with clients. Danielle leaves her mark in the industry as a modern Renaissance woman and a roll model for all women who seek to find the balance between raising a family and following their dreams.
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c o m m u n i c a ti o n The tone communicated should be intuitive, intelligent, playful and eloquent. When infusing this tone throughout our communications, we want to make sure that we create an emotional connection with our audience. The message should always be inspired and uplifting. We are positioning Danielle as a leader and expert in the industry, communicating that expertise through understanding, knowledge and confidence. The communication should convey trust and reassurance that Danielle welcomes all types of clients. It is important that the style and tone is approachable, given that Danielle is on television that may intimidate people from contacting her because they may get the impression that she is too expensive or elite. The message as a result should be inviting and offer ideas and insights that inspire her audience and calls to actions that welcome them to inquire about her services.
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social media The tone on social media should be strong and assured. It is best to offer advice in a fun and playful manner but always backing up information with hard facts that positions Danielle as an expert and very knowledgeable. Communication should always sound authentic to Danielle’s way of speaking as though she were talking to the audience face to face. The message should be nurturing and one that stems from Danielle’s mothering nature, giving off the impression that she takes care of her clients like she does her family. However we still want to instill a feeling of urban edge and sexiness, as Danielle is a beautiful woman who presents herself as an independent entrepreneur in addition to a loving wife and mother.
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guidelines Use informal, fun language when communicating on social media pages tone should be the same as if Danielle was speaking to you in person. Post found images related to: design, colours, interior design styles, cool renovations, fun and interesting accessories, homes and architecture Post articles related to: DIY’s, how to’s, tips on decorating, designing, anything to do with updating the home, renovation techniques. Danielle’s thoughts: People want to know Danielle’s opinions on various design styles, techniques, industry related articles etc. Post videos related to: self-promotional video (ex. Latest renovation challenge), getting down and dirty in renos, fun and crazy moments with the family and renovations, monthly DIY tips etc. Follow common online trends such as Hump Day and Throwback Thursday and post accordingly Engage users via polls, questions, caption this and comments Stay up to date with popular trends on Twitter Use hashtags on Twitter, not on Facebook, and when referring to a user on Twitter, remember to @username
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wo r ds to/ n ot to u s e words to use
words not to use
beautiful
cheap
inspired
ordinary
soul
cost effective
simple
cookie-cutter
edgy
conservative
exciting
conventional
renaissance woman
standard
global inf luence expert experienced interior artist style cost conscious compassionate making life beautiful through beautiful spaces adventurous sexy
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lo g o Below is the full colour logo, this logo should be used the most often.
full colour The full colour logo is the primary logo and should be used most often. The full logo should be used on the website, self promotional materials, and all press related documents.
f lat colour The flat coloured logo should be used when full colour is not appropriate. This logo can be used when printing the logo and the gradient does not display corrently.
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l o g o v a r i a ti o n s Below are variations of the full logo.
reversed
reversed – f lat
The reversed logo should be used on dark backgrounds. This is the reversed logo that should be used the most.
The reversed logo should be used on dark backgrounds and when full colour is not appropriate. For example, when printing gradient would not display properly.
b&w
b&w – reversed
The black and white logo should be used when full colour options are not appropriate. This logo should be used when colour printing is not an option and when the full colour logo does not appear well on coloured backgrounds.
The black and white reversed logo should be used on dark backgrounds and when full colour options are not appropriate.
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h o r i z o n ta l l o g o Below is the horizontal logo. This should be used when there are height restrictions that would affect legibility. The previous colour restrictions apply to the logos below.
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icon Displayed below is the icon alone, this should be used when there are space restrictions and when the logo should be a square shape. The icon is ideal for social media profile images including but not limited to Facebook, Twitter and Pinterest.
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word mark Displayed below is the word mark alone, this should be used when there are height restrictions and when only Danielle’s name is appropriate. The word mark can also be used when signing blog posts, adding name to the bottom of a letter and also when a simplified logo is desired.
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ta g l i n e Below are the two options for displaying the tagline.
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l o g o w it h t a g l i n e Below is the combination of the logo with tagline. When using, ensure that the tagline is much smaller and has enough spacing as to not distract from the logo.
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lo g o d o n t ’ s
Do not change the colours.
Do not change the font or text.
Do not skew or rotate.
Do not stretch disproportionately.
Do not change the position of the graphics.
Do not use non-brand colours or distracting patterns as backgrounds.
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l e t t h e r e b e s pa c e
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b r a n d c o lo u r s primary
Pantone7 752
C
R 35 G 31 B 32 Hex# 0 0 0 0 0 0 C 0 M 0 Y 0 K 10 0
Pantone7 752
secondary
C
R 220 G 18 8 B 3 8 Hex# D C B C25 C 16 M 22Y10 0 K 0
Pantone12 7
C
R 24 4 G 224 B 10 7 Hex# F 4 E 0 6 B C 5 M 6 Y 71 K 0
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brand fonts Helvetica Neue U l tra L ight
ABCDEFGH I J KLMNOP Q RS T UVW X YZ abcdefghijklmnopqrstuv wxyz 12 3 4 5 6 7 8 9 0 ( . , : ; ? ! $ & @ - * )
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 4 5 678 9 0 (.,:;?! $ & @ -* )
Re gula r
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 4 5 678 9 0 (.,:;?! $ & @ -* )
M e dium
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 12 3 4 5 6 7 8 9 0 ( . , : ; ? ! $ & @ - * ) Helvetica Neue is used for headings in all caps with letter-spacing. Or sub-headings in regular case.
Perpetua Reg u l a r
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 4 5 6 7 8 9 0 (.,:;? !$ & @ - * )
B old
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 4 5 67 8 9 0 (. , : ;? ! $ & @ -*) Courier new is used for lead text and body text with some letter-spacing.
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d a n i e l l e n i c h o l as b r y k.c o m st y l e@d a n i e l l e n i c h o l as b r y k.c o m
ŠDanielle Nicholas Bryk | All rights reserved