JOIN THE
BURGER
REVOLUTION
what we stand for We believe it’s time the traditional burger throw in the towel and step aside to let a better kind of burger in the ring. A burger that stands for innovation and change, and doesn’t mind being a little spicy and a little bold. A burger that declares its individuality with a statement of taste, and not boast about its size. Burgerčm offers that kind of burger and more. We stand for powerful, savory, refreshing and fun. We stand for fresh, delightful, bold and revolutionary. We stand for all-natural, grass fed, delicious cuisine. Most importantly, we stand for creating the ultimate success story for our franchisees, and a unique and flavorful dining experience for our loyal customers.
WHERE it all BEGAN The 1950’s sparked a change in the way burgers were
further, they decided to also introduce a variety of
consumed. Customers could ‘drive in’ to their local
meats and veggie patties, toppings, spices, sides and
diner and enjoy a processed meat patty with lettuce,
salads to give the burgers flair and pizazz. Knowing
onion and pickles nestled between two slices of
they were on to something, the boys added one
bread. This novelty was well received by patrons who
final twist to their brilliant idea—why not make the
had previously eaten their hamburgers at fairs and
burgers smaller so people could mix and match
carnivals and were anxious for a new experience.
flavor combinations, and really enjoy a custom dining
Today, over sixty years later, you can still find the
experience? And thus—a Burger Revolution
traditional burger at just about every burger joint in
was born!
the nation. You’re offered that same processed meat patty with lettuce, onion and pickles, topped with ketchup, mustard or mayo. Although there have been valiant attempts—not too much has changed when it comes to having a hamburger. Cousins, Oren and Eric, understood the need for a new kind of burger when they both grew tired of the bland and processed meat patty and limited toppings. After years of consuming boring burgers, the two made a pact in 2008 to introduce a better kind of burger to the world. What if they took the basic burger concept and offered an all-natural, fresh beef patty and infused it with their heritage and love of the Mediterranean? Taking it a step
Since its inception, Burgerīm has stood behind its mission to offer the world a better kind of burger and ignite a Burger Revolution. Understanding that “Variety beats size any day!” they offer an array of gourmet toppings that supersede the traditional ketchup and mustard scenario. With offerings such as hummus, tahini and Moroccan spice dusted onion rings, customers abandon the need to stuff their mouths with an oversized burger to compensate for taste. Their flavorful mini-burger is just the right size to create a party in their mouths and the need to come back for more. With a sweet ‘Beignet’ moroccan glazed donut hole paired with every burger as a special ‘thank you’ gift, customers can’t get enough of Burgerīm.
Burger朝m takes the all-American burger concept and revolutionizes it with Mediterranean fusion and pizazz. We have transformed the traditional dining experience and created a Burger Revolution that makes a bold statement with delicious gourmet fare, sleek and chic decor, and a fun, invigorating atmosphere.
ATMOSPHERE Say goodbye to the boring and bland 50s diner cafe. No more checkerboardtiled floors, or yellowed photographs of yesteryear plastered and peeling on the walls. We’ve banned elevator background music and refused to recreate an atmosphere on par with a senior citizen’s home. Instead, we’ve created a tasty burger retreat, where you’ll find a surprisingly comfortable, yet trendy atmosphere where you can nosh on our savory mini-burgers and discover a new flavor combination every time you walk through our doors. We’ve pulled out all the stops to ensure you’ll love eating at Burgerīm and keep coming back! Our tables are strategically placed close enough to facilitate social interaction but never feel invasive or crowded. Speakers pump sounds of your favorite Top 40 hits and the Burgerīm vibe is cool, friendly and sophisticated. It’s the perfect place to impress your date, have lunch with your friends, or even bring your family for a fun and different burger experience.
Burgerčm’s cuisine is deservedly front and center. Our culinary philosophy is simple: Revolutionize a classic favorite, using fresh, all-natural and hormone free ingredients, and spice it up with a Mediterranean twist. We use 100% all-natural preservative free fresh buns that are delivered daily, hot out of the oven. You will never forget the sweet and savory taste of our signature French buns. Egg washed and crispy on the outside and light and fluffy on the inside, this bun is toasted to perfection to marry the perfect burger with a variety of meat and veggie patties and toppings tasty enough to delight the senses. And thus—a Burger Revolution is born!
(All natural hormone free and no preservatives)
Colby Beef (100% Grass fed)
Fresh Toppings
Signature
French buns
BURGERS burgerim signature Kobe BEEF Mergez (Spicy Beef) Ground Chicken Crispy Chicken Fillet Turkey Ahi Tuna Veggie Lamb
Mediterranean spreads Hummus Tahini Harisa (hot red pepper sauce) Moroccan tomato salad
SIDES sweet potato fries shoestring fries onion rings (Moroccan dusted) truffle fries
specialty salads israeli salad quinoa salad grilled CHICKEN greek salad
DESERTS SWEET BEIGNETS (MINI MOROCCAN DONUT HOLES)
DRINKS MINT LEMONDADE AUTHENTIC COLD AND HOT TEA SODA MACHINE (Over 140 fLAvours)
As a modern, leading edge company, Burger朝m knows the importance of marketing a brand to ensure success for our franchise owners. When you
WHERE IT ALL BEGAN
Israel
Currently at 62 locations
purchase a franchise, rest assured you will be backed with a strong corporate marketing plan, with strategies in place to blow the brand into a massive public phenomenon. Burger朝m will leverage all marketing strategies, inclusive of: media relations, social media marketing, public relations, search engine marketing and traditional marketing campaigns. We know that a strong marketing initiative is imperative for the success of any business, big or small. Burger朝m will be investing and focusing on expanding our existing strong reputation, through creative and strategic marketing methods, to ensure that we become and remain an industry influencer and leader as we grow into a multi-national brand.
You’re ready to create your
personal success story and launch
YOUR OWN BUSINESS. We offer
REASONS
TO OWN A
a unique BURGER FRANCHISE
opportunity not currently found
in the market. Mediterranean cuisine
and hamburgers
are each among the
TOP TEN MOST POPULAR foods consumed in the world.
both, which makes for a winning franchise combination.
You’ve always had a craving for a better
gourmet burger.
You are excited to become
signs
a part of a company that
you’re
is backed by strong investors.
fit
that not
You believe
a great
You want to live the
You want to be a part of the
all burgers
are created equally,
newest food and size really
phenomenon doesn’t matter.
You are excited
to be a part of a company who
understands
how to revolutionize
an industry.
that’s going to explode in
North America
You’re ready to turn the franchise industry
on its head by being part of a new group of business owners
POISED TO TAKE ON THE WORLD!
You like innovation.
In fact, it
may even BE YOUR MIDDLE NAME.
franchise information Minimum Financial
Requirements:
$250,000/ restaurant
Liquid Assets
$125,000/
Franchise Fee
$50,000
($17,500 initial, and $17,5000 at lease signing)
restaurant
International
Franchise Fee
$50,000
Franchise training:
2% Marketing Fee
Royalty Fee
6% of gross
Financing
available and third party financing OAC
8 weeks Multi-Unit agreement available
S MT WT FS
Franchise Agreement
10 year
agreement Total estimated investment
$185,000-465,000
(on approved credit) *Per unit developed *Does not include real estate, based on square footage
Burgerīm is revolutionizing the burger industry by offering a dining experience that transforms the average burger into a taste sensation. Our all-natural, beef, chicken, Ahi tuna, and veggie patties are a healthy and irresistible delicacy made from the freshest ingredients. Each flame grilled patty is hormone and antibiotic free and infused with a special blend of spices, guaranteed to provide the best tasting burger experience possible. Our mini-burgers, delicious sides and tasty donuts are all served up in our trendy and sleek setting that will satisfy everyone looking for a gourmet burger joint. We invite you to join us in creating a Burger Revolution and introduce a Burgerīm Buzz in your neighborhood!
Do you provide training and/or support?
The Burgerīm franchising system is a step-by-step method for developing your personal success story. Whether you are a new business owner or a seasoned restaurateur, our special Burgerīm Franchise Support Team will assist you in the process to build your own burger revolution. From choosing your perfect site location, walking you through the architecture and construction phases, to management training and Grand Opening events, we’ll hold your hand and guide you toward building a successful Burgerīm franchise. During each phase of the Burgerīm Franchise Training, our corporate staff will be available to answer any questions you may have at any time. You will enjoy daily contact with corporate through email and phone support. We know that your personal success depends on building a strong foundation. The Burgerīm Management Training Program is
a 8 week comprehensive management course, covering every aspect of ownership and business development which provides you the building blocks to build your strong foundation, and ultimately a thriving business. Once you’re up and running, we provide you with ongoing support to ensure you are equipped to handle every aspect of owning a Burgerīm Franchise. We offer daily email communications and phone support from our operations and marketing support teams, and monthly updates and marketing tips to keep you informed in your industry and market. Burgerīm considers every franchisee as part of the family—creating franchise success stories is our corporate mission.
how much will i need to invest to begin my burger revolution?
The estimated initial investments to establish a Burgerīm franchise is between $185 ,000 to $465, 000. This includes: • A franchise fee of $50,000 • The location build out • Restaurant furnishings and equipment • Inventory • Point of sale system • Launch and grand opening marketing • First and last month’s rent • Relevant permits • Management training support • Staffing (optional) and working capital to open your Burgerīm franchise business.
Does burgerim offer financing?
Burger朝m has a variety of options you can choose from to assist you with funding your franchise. We can offer inhouse financing and we can also recommend third party financing options for you.
WHat do i need to own a burgerim franchise?
Site Criteria: Burger朝m is a fun and trendy establishment that has an almost equal balance between the lunch and dinner hours, and a smaller population during the exclusive late night hours. Additional traffic will likely ebb and flow as takeout orders are picked up or delivered during delivery hours. Business during the traditional off peak hours is also supplemented by catering and delivery sales. Certain establishments may also offer Happy Hour specials and alcoholic beverages. Size: 900-3,000 square feet (preferably free standing or an end cap/corner) Patio: 500 square feet (optional but preferred) Parking: 5 cars per 500 square feet and 2-4 dedicated carryout spaces
Demographic Criteria: Population: 50,000+ residential population (three mile) 40,000+ daytime population (three mile) Median HH Income: $50,000+ Traffic: 25,000+ ADT Accessibility: Entrances available from both directions
Word Cloud: Savory, Refreshing, Juicy, Unique, Mediterranean, Revolutionary, Flavorful, Variety, Mini, Bold, Natural, Spicy, Fiery, Fresh, and Fusion.
Venues: • • • • •
We do delivery High-end, High-Frequency Specialty Retail Centers Retail Centers,Entertainment Centers (Movie Theaters, Amusement Parks, Museums) Office Buildings, High-Density Residential Lifestyle Centers
Site Guidelines: • • • • • • • • •
WIFI High-Visibility, In-line, End-cap, Class A locations Standard In-line development models Grocery store or power center anchored shopping centers Food Courts 20-40’ frontage minimum Adequate parking with direct access to building entrance Ability to incorporate patios, awnings and umbrellas adjacent to the space preferred Ideal visibility with 500’ from 2 directions
WHat do i need to own a burgerim franchise?
Deal Types: •
5-10 year lease with 2-3, 5 year options or purchase
Preferred Demographics: • • • • •
Residental Population (3miles): 30,000 Daytime workplace population (1mile): 10,000 Median household income: $35,000 Daily traffic counts: 20,000 vehicles daily minimum Average age: 35
Utility Guidelines: • • • • • • •
HVAC: 1-ton per 125 sq. ft. of gross floor area Electrical: 400-600 Amps Water: 1.5 domestic service supplied to leased space Sanitary Sewer: 4” connection minimum Natural Gas: 1.5-2 connection, medium pressure, supplied to leased space Telephone: 2” conduit with pull-rope supplied to leased space, 25 pair cable minimum Grease Interceptor: 500/750 a gallon 4” waste , or as required per local codes
burgerimusa.com For more information please contact Eric Michael Phone: 888-624- 6116 Email: info@burgerimUSA.com