Fables & Facts of Brand & Marketing

of

branding and marketing

keys to building

Business Prosperity yes, we mean making you money!

Let’s be honest...

When it comes to branding and marketing, there’s a lot of hogwash to wade through. It can be overwhelming!

Well, your knight in shining armor is here to save the day!

Here are some common fables and facts to aid you on your quest for business prosperity.

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fable: you

can’t

judge

by

a

book

its cover.

guess Vogue didn’t get the memo...

fact

First impressions matter.

Why else would the fashion industry be so successful?

This isn’t about vanity or just being stylish.

This is about communication.

Although a brand is far more than a logo, your brand’s visual identity acts as your first impression.

It immediately sets the tone and expectations of your business.

How does the design of your business impact your bottom line? Dress to impress! Otherwise, you could lose the spotlight.

The key, however, is to match the quality on the inside to the cover.

If your business doesn’t follow through with the expectations your brand poses, from its service or products to its communications and values, your brand could lose integrity. As they say, you can put lipstick on a pig, but its still a pig. No offense to the pig, of course.

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fable:

if you

build it,

they

will

come.

only if you are Kevin Costner...

fact

and only if you’re talking about baseball fields.

We’re talking about websites...

You website is your MVP. It’s the online extension of your brand and your strongest marketing asset.

However, just because you have one, doesn’t mean they will come.

Hitting a grand slam relies on strong marketing, valuable content, and a positive user experience.

Having a solid marketing plan and leveraging your website as a revenue generating tool is imperative in creating online conversions. Along with your website, your traditional marketing, social media, PR and impactful design make up the rest of your team.

This starting lineup is essential to showing you the money!

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fable: a

leopard

can’t change spots. its

maybe not in the animal kingdom...

fact

...but this is our creative kingdom; we make the rules!

It’s survival of the fittest! The times are a changin’ and if you don‘t move with them, you’ll be left behind—evolution is key, especially in this tech-savvy world.

Whether it’s time for a brand revamp, a website update or a new marketing campaign, don’t be afraid to make a bold statement outside the box—maybe even redefine it all together!

The ability to evolve and grow shows innovation.

Innovation is key to success! Evolving with the times is integral to business prosperity. Otherwise, we’d still be happy getting paid in bananas!

Being the King or Queen of your domain means integrating new and exciting marketing initiatives, engaging your audience and showing them what a great leader you are!

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fable:

curiosity

killed the cat.

luckily felines aren’t CEOs!

fact

If they were, they would never survive in this dog-eat-dog world.

Knowledge is power.

In business, knowledge is the key to success!

Who is your industry competition? How does your audience perceive your brand? Who is your real target market?

Curiosity leads to the discovery of endless possibilities!

Once you know your core brand, there is always more to learn. Focus groups, marketing plans, surveys and social media contests are some great ways to get to know your audience, brand, and industry better.

When you know how to communicate with your audience, you will be able to improve your products or services. Then, you will be more irresistible than catnip is to cats!

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fable:

can’t have cake eat it too. you

your

and

who says?! this is your dream!

fact

You baked this cake; you deserve to enjoy it!

You can have it all! Whether you built this business from scratch or were hired to run the show, you’re working to create success—and the proof is in the pudding!

However, unlike baking cake, there’s no one recipe for success. It takes a custom, well thought-out solution to create the right plan for each business.

Do it right the first time.

The results will be sweeter!

Work with a solid team to support your brand development, marketing and growth.

Allow the experts to do the research, write the plans, and do the work in the kitchen so that you can take care of business in the dining room—savoring the gratifying taste of prosperity!

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FACT:

creates

business prosperity through strategy, design,

marketing.

literally. that is our mission!

Who is this brave knight that guided you through the wicked fables?

We are U2R1, a brand and marketing agency.

Utilizing our passion for business prosperity and unique design, we ignite businesses!

We make you look your best, backed with a strategy to ensure optimal return on investment and brand recognition.

We are a one-of-a-kind creative experience: from strategy to design to implementation.

Our focus is on building effective marketing materials for your business. We offer a 360째 approach to business development and growth with our wide-range of capabilities.

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We are one business at a time. others are just thinking outside it!

How can we help your business achieve ultimate prosperity?

Our creative visionaries will work with your team to provide an outstanding brand and integrated marketing & communication materials. Our solutions are strategically designed to create prosperity and yes—as we said—make you more money!

Our services include: { Creative Consulting & Project Management { Brand Development & Visual Identity { Marketing Plan & Implementation { Public Relations & Media Outreach { Creative Campaign Creation { Website Planning, Design & Development { Social Media Integration & Promotions { Print & Collateral Design & Packaging { Multimedia and Video Production

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Enter our creative kingdom today!

Don’t let the fables lead you astray.

Take the next step on your journey to business prosperity with U2R1!

Sari Gabbay President & Brand Innovation Consultant

redefining @ u2r1.ws 1.416.345.8271 | 1.888.321.8271

T.o. 114 Cumberland St. Suite 300 | Toronto, ON M5R 1A6 L.A. 212 Marine St. Suite 100 | Santa Monica, CA 90405

get a

brand marketing evaluation on us!

We’re offering a complimentary report to help your business grow! U2R1 will: { Review your current brand and marketing materials { Offer ideas on how to strengthen your brand identity { Recommend marketing materials for increased ROI & revenue { Analyze your online presence and suggest enhancements { Give one creative consultation outlining your custom solutions

start your journey today!

1.866.345.8271