Inneractive Brand Guide

expanding human potential

BRAND GUIDELINES Corporate Identity and Brand Standards

TABLE OF CONTENTS A FRESH FACE

page 3

WHO WE ARE, OUR MISSION, OUR VALUES

page 4-5

NEW LOOK & VARIATIONS

page 6-9

UNAUTHORIZED VARIATIONS

page 10

SPACING

page 11

THE TAGLINE & COMBINING THE TAGLINE

page 12

OUR BRANCHES

page 13

EFFECTIVE TARGETING

page 14

PRODUCT LINE CATEGORIES

page 15

OUR COLORS

page 16

SINGLE-PANTONE LOGOS

page 17

FONT FACES & ALTERNATIVE FONTS

page 18-19

PRODUCTS

page 20

FINAL THOUGHTS

page 21

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INNERACTIVE

A FRESH FACE INNERACTIVE ENTERPRISES, INC. has undergone a facelife.

To create and maintain a strong brand identity, we’ve re-examined the core essentials of Inneractive.

We’ve rebuilt, from the ground up, a new company aesthetic and an efficient structure that will serve as the base for future expansion and innovation.

These guidelines explain how to communicate and apply our reinvigorated brand identity in a consistent and inspiring way. From our inner values, to tone and visuals, this document gives you all the tools you need to implement our new look and personality into all Inneractive materials.

BRAND GUIDELINES

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WHO WE ARE AN INTRODUCTION to our company.

Inneractive Enterprises, Inc. is a professional corporation built on the principals of knowledge, forward movement, human potential and discovery. In this guide we outline the essence of our new brand. To successfully translate who we are, what we do and the values we stand for, our visual appearance must reflect this. We will build a consistent and strong company image that will empower us with a foundation for future growth initiatives and success.

A powerful brand identity will be articulated and conveyed in graphics, slogans, communications and operations when an organization clearly understands its own core essence. Our core essence comes from a shared understanding of our values, purpose, target markets and vision.

OUR MISSION REVEALING HUMAN POTENTIAL, WITH THE HELP OF ADVANCED TECHNOLOGY. Inneractive creates and distributes innovative and easy to use computer technology to expand human potential, increase business prosperity and increase overall well being. With a passionate and enthusiastic corporate culture, we bring the latest and most cutting edge technology, creating an environment that offers insight into the human body, and as a result assists in the prosperity of the holistic business culture.

Catering to both distributors and corporate clients, we pride ourselves on our business culture and values that make us stand out from the competition. We will continue to bring our dedication, genuine passion and care to utilize simple to use, effective and state of the art technology while embodying our core essence of inspiration, excellence and innovation. To showcase our brand’s efforts, we will support health, wellness and business development initiatives which will allow for us to engage and interact with the community at large. This will include events for corporate growth such as networking and speaking engagements, holistic wellness ventures and symposiums. We will stand out from competitors through the type of technology and quality service we offer and the authenticity of the people we employ.

4

INNERACTIVE

OUR VALUES OUR VALUES ARE HARDWIRED into the DNA of our company’s existence and our route to brand success ensures our marketing, sales and communications efforts stem from our core essence and company personality. We will ignite our core essence into a company-wide understanding of who we are through documentation and communication to evolve and develop a strong and mutually beneficial relationship with our consumers.

Inspiration We inspire the growth of human potential and utilize inspiration within our own company to develop products for the prosperity of all. It is with authenticity and integrity that we transform our own insight into value and infuse our community with a sense of drive, passion, and excitement through our intelligent products and our service-oriented company structure.

Excellence With a superior and genuine level of quality care and support, we defy our market traditions. Our passion for human wellness keeps us striving to deliver the best possible options to our consumers. Our corporate culture fosters an open, honest and fun environment and we carry this into our external dealings with vendors, colleagues and clients. With combined efforts of excellence and dedication, we deliver an unparalleled quality.

Innovation Through the creation of state of the art interactive and digital technology, we uphold the ability to be a leader in our various industries. We go beyond finding solutions for everyday problems and develop products that inspire and transform human potential and our industry. We provide continual growth through the transformation of technology, products, services and society.

INNERACTIVE’S VISION “Enhancement of society begins with technology and products developed with genuine inspiration, valuable insight and utmost integrity.”

BRAND GUIDELINES

5

THE NEW LOOK

6

INNERACTIVE

VARIATIONS FULL LOGO combines the Inneractive wordmark with the pyramid. This is the standard company logo and should be reproduced in full color whenever possible to capture the color-spectrum inside the pyramid.

FULL LOGO WITH TAGLINE is the same as above but with the addition of our tagline. It is written in the same font as INNERACTIVE, but lowercase and in a lighter grey

expanding human potential

to keep the focus on the brand name.

WORDMARK Inneractive’s wordmark uses a customized fontface based on Walkway SemiBold. The dot in the middle of the A can be interpreted as a stylized eye and makes the otherwise simple text iconic.

PYRAMID STAMP can be used at a smaller scale than the other versions and reads well as an icon. For design purposes, the shadow may be removed - but it is best to keep consistency. The solo pyramid may be used as a “stamp” on Inneractive promotional material & packaging.

The symbolism behind the pyramid form is vast and spans many culture’s histories. Captured inside the triangular form is a color-prism based on the LED light spectrum.

Note that there is subtle variation on the solo pyramid’s white inside triangle & shadow that makes it different from the one used in the full logo.

BRAND GUIDELINES

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MORE VARIATIONS WORDMARK

One Color

Greyscale

Full Color

FULL LOGO

On Dark

See page 17 for all single-Pantone options

8

INNERACTIVE

LOGO W/ TAGLINE

PYRAMID LOGO

expanding human potential

expanding human potential

expanding human potential

expanding human potential

BRAND GUIDELINES

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UNAUTHORIZED VARIATIONS Do not change the colors Do not skew or rotate Do not stretch disproportionately Do not change the font or text Do not attach anything to the Inneractive logo (except the tagline, as designated on page 12.)

Do not use the pyramid from the full logo as the stamp (they are subtly different)

Inner ctive

New Product!

BACKGROUNDS It is highly recommended the Inneractive logo ONLY be used on clean white backgrounds.

If it a background is unavoidable, follow the below guides: - Only use very light or pale color backgrounds - the shadow must blend into the background to avoid a white halo around the grey.

- Do not use dark colors (unless using the proper logo variation for a dark background, shown on page 8.)

- Do not use jarring patterns or gradients

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INNERACTIVE

SPACING LEAVE SOME BREATHING ROOM around our logo!

To keep with our new brand identity, space is essential. Crowding content can look unprofessional. You can simply use an element from inside the logo to determine if the design has enough padding.

expanding human potential

BRAND GUIDELINES

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THE TAGLINE expanding human potential “EXPANDING HUMAN POTENTIAL� EXPLAINS THE POWER of what we aim to do through our creative and innovative products and services. We establish ourselves as a developing, technological and strong corporation that brings state of the art inventions to society to help businesses and individuals discover and increase their self-awareness and potential. Through such innovation and discovery, we are able to deliver a sense of growth, prosperity and an overall engaging and exciting experience to all we come in contact with. We enable a sense of connectedness and awareness through our vision to inspire and enhance the lives of individuals and businesses with all of our product lines, services and quality support. This tagline when combined with our corporate logo, establishes a framework within itself of who we are, what we stand for and what our purpose is without extensive explanations required.

COMBINING THE TAGLINE

expanding human potential ONLY THE TAGLINE may be combined with the corporate logo.

It must appear as above, in lowercase Walkway SemiBold font using Pantone Cool Grey 8. Center this text directly below the logo, leaving some breathing room for the shadow. The dots may or may not be used.

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INNERACTIVE

OUR BRANCHES CATEGORY PRODUCT LINES help us organize what we offer and distribute it directly to the right consumers. Each Branch relates back to Ineractive’s core values, but offers a personalized look and feel to appeal to specific target markets.

Using Inneractive as our corporate brand, we plan to further develop our image and range of services through these Branches - they give us the ability to expand into new markets at any given time. By building a hierarchy effect with the multiple Product Lines, we will define clear boundaries, maintain a strong connection to our parent brand and leave room for future growth.

InnerEnergy is a category of Inneractive which incorporates the technology of human energy imaging into live digitized video feedback. These products will seek to change the existing market by bringing easy to use technology backed with years of research, commitment and quality assurance to not only make us a reliable manufacturer and distributor of human energy imaging products, but create inspiration and insight for our potential buyers and society at large. Our product lines in this division are geared towards wellness, business development and self-transformation - they continue to evolve and progress with new bonus features, software enhancements and increased outreach through additional languages and reporting tools.

InnerSocial brings our technology into businesses, networking and connection events on a more business development driven perspective. Although this division targets a different market than the InnerEnergy division, we will still maintain the authenticity of the corporate Inneractive brand by upholding our values and goals in all business enterprises. InnerSocial uses a smaller, more simplified version of the InnerEnergy software to incorporate colors, moods and personalities and create a fun tool for reflection and social interaction. The reports promote interaction between event attendees and work as a great ice breaking tool for conversation starters - plus offer unique marketing opportunities for the host.

InnerYoga is an upcoming category of the Inneractive brand that will seek to bring innovative biofeedback and human computer interface technologies into the yoga and wellness markets. We aim to use LED light-feedback technology to create products that show practitioners their levels of balance and body weight distribution. This new and exciting level of technology will incite self-awareness and help people visually see their level of balance while practicing yoga.

BRAND GUIDELINES

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EFFECTIVE TARGETING WE HAVE A GROWING TARGET MARGET not to mention a growing family of products!

We are able to differentiate between the different markets using our category lines. Below we’ve outlined the ideal market of each branch: InnerEnergy | Our global target market will include alternative medicine practitioners, holistic retailers and healers as we aim to be their source of business development and service enhancement.

InnerSocial | The products in this division are aimed at corporate events, symposiums and tradeshows where a memorable and lasting impression will be created by engaging users with interactive technology. Our fun and simple reports and images will relay information from collected biofeedback data and serve as an engaging marketing tool. This exciting and amusing technology is meant to be easy and accessible for a wider range of businesses and corporations to create a memorable and stand-out experience for professionals and the public.

InnerYoga | This line will enable interactive feedback from yoga instructors to help their students enhance their level of practice and attain growth in their abilities. We will bring our level of passion, dedication, modern technology and outreach into the untapped yoga market to distribute products and create an entirely new level of physical and mental understanding in the practices of yoga.

THINGS TO KEEP IN MIND when creating content for the category lines: Each line has been thought out to have a certain look, feel and tone of delivery. For example, even though a typical InnerSocial buyer may be using a similar product to an InnerEnergy customer, they may not be familar with the same terminology - so the use of more metaphysical references, like “aura” and “chakra” must be avoided. In that same line of thought, InnerEnergy clients are seeking a product with therapy or health benefits so the written and verbal content should emphasize this.

14

INNERACTIVE

PRODUCT LINE CATEGORIES TO MAINTAIN A STRONG PARENT COMPANY we have decided to diffuse a similar aesthetic across ALL of our product lines. This creates uniformity and relates the customer back to Inneractive’s company goals, values & customer dedication. We’ve used the Walkway SemiBold font:

InnerEnergy InnerSocial InnerYoga Note that the latter part of the Product Line is emphasized in the darker grey. As we continue to expand our company and welcome additional branches, we may choose to assign one Pantone color to each Product Line to help with organization and easy visual differentiation. This color could be used in place of the darker grey for added personality.

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OUR COLORS A MIRIAD OF COLOR is borrowed directly from the LED color spectrum, to reflect our commitment to cutting-edge human-based technology. They can be dived between warm & cool color palettes.

Charcoal grey (#1) is a more welcoming alternative to black and should be used for the majority of text.

Cool Grey (#2) may be used to compliment, but should be avoided for lengthy sentences or paragraphs.

Any of the below colors may be used solo or in combination as accents for Inneractive.

1 3 4 5 6 7 8 9

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RGB | 66 66 66 HEX | #424242

PANTONE DS 325-2 C C67 M59 Y55 K36

RGB HEX

| 255 234 0 | #FFEA00

PANTONE Yellow 012 C C3 M2 Y98 K0

RGB HEX

| 253 184 19 | #FDB913

PANTONE 130 C C1 M30 Y99 K0

RGB HEX

| 246 137 51 | #F68933

PANTONE 1585 C C0 M56 Y90 K0

RGB HEX

| 241 93 94 | #F15D5E

PANTONE 710 C C0 M79 Y58 K0

RGB HEX

| 229 2 120 | #E50278

PANTONE Rubine Red C C4 M100 Y19 K0

RGB HEX

| 164 25 132 | #A41984

PANTONE 2415 C C40 M100 Y8 K0

RGB HEX

| 123 43 131 | #7B2B83

PANTONE 520 C C63 M99 Y11 K1

INNERACTIVE

2 10 11 12 13 14 15 16

RGB HEX

| 161 161 164 | #A1A1A4

PANTONE CoolGrey 8 C C0 M1 Y0 K43

RGB HEX

| 90 64 153 | #5A4099

PANTONE 266 C C79 M89 Y0 K0

RGB HEX

| 74 99 174 | #4A63AE

PANTONE 2726 C C79 M66 Y0 K0

RGB HEX

| 0 131 169 | #0083A9

PANTONE 314 C C85 M37 Y21 K1

RGB HEX

| 0 177 176 | #00B1B0

PANTONE 326 C C76 M5 Y36 K0

RGB HEX

| 93 194 165 | #5DC2A5

PANTONE 3395 C C61 M0 Y45 K0

RGB HEX

| 159 207 103 | #9FCF67

PANTONE 375 C C41 M0 Y78 K0

RGB HEX

| 213 225 77 | #D5E14D

PANTONE 389 C C20 M0 Y85 K0

SINGLE-PANTONE LOGOS WHEN APPLIED TO THE LOGO any of the 16 Pantone swatches may be applied in a range of tints to achieve the prism effect, but with the use of just one color. This is a good option if you are looking to save ink, but it should never be used as a feature logo - instead use the standard full logo.

In the future, should we decide to use certain colors for our Product Lines, we may use these colorspecific logos within certain designs where the logo should not stand out too much. The single-Pantone pyramid may not be used on its own - as the pyramid stamp - only in conjunction with the wordmark as shown below.

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FONT FACES WALKWAY SEMIBOLD is the Inneractive font - it is used as the basis for the logo, and as complimentary text for headers and other large titles. When writing the Inneractive logo, it must be done in ALL CAPS. For Inneractive branches use camel-case: InnerEnergy, InnerSocial - note that only the “I” and first letter of the Product Category Line are capitalized, in this case the “E” and “S” respectively.

1 Walkway SemiBold A B CD E F G H I J K L M N O P Q R ST U V W X Y Z abcdefghijklmnopqrstuv w xyz

123456789 0

[(.,:;?!$&@-*)]

Aa Aa Aa Aa SemiBold

UltraiBold

Oblique SemiBold

Bold

HELVETICA LT is used for all body text. It is a clean, crisp and modern font suitable for both medium and small size text. It is highly legible with open forms that are less heavy than other san-serifs. Various weights are avaialble. HELVETICA LT BLACK can be used for dramatic emphasis and compliments best when used in ALL CAPS, such as in this document.

2 Helvetica LT A B C D EFG H I J K L M N O P Q R S T U V W X Y Z ab c defghijk lmno p qr stuv w x y z 123 4 5678 9 0 [(.,:;?!$&@-*)]

Aa Aa Aa Aa Aa Aa Regular

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Bold

Italic

INNERACTIVE

Bold Italic

Light - Regular

Black - Regular

HELVETICA NEUE LT EX can be used for secondary elements that need emphasis. Various weights are available, though all weights should have tracking set from 25 - 50 depending on the proximity of letter-spacing.

3 HelveticaNeue

LT Ex

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 [(.,:;?!$&@-*)]

Aa Aa Aa Aa Aa Aa 53 Ex - Regular

53 Ex - Bold

53 Ex - Oblique

43 LightEx - Regular

33 ThinEx - Regular

63 MdEx - Regular

The full collection of styles for HelveticaNeue is quite large, so they are often numbered. For Inneractive, only the Extended font styles 53, 33, 43, 63 and their variations (Regular, Bold, Oblique, or Bold-Oblique) should be used.

ALTERNATIVE FONTS ARIAL is a perfect alternative for Helvetica, as it has the same proportions, width and line weight. For web text content, Arial is a good default as not all computers universally have Helvetica.

TREBUCHET MS is secondary font alternative that is web-safe, though it is not as close a match.

4 Arial

A B C D E FG H I J K L M N O P Q R S T U V W X Y Z ab c defghijk lmno p qr stuv w x y z 123 4 5 678 9 0 [(.,:;?! $ &@ -*)]

5 Trebuchet MS

A B C D E FG H I J K L M N O P Q R S T U V W X Y Z ab cdefghijklmnop qr stu v w x y z 123 456789 0 [(.,:;?!$&@-*)]

Aa Aa Aa Aa Aa Aa Aa Aa Regular

Bold

Italic

Bold Italic

Regular

Bold

Italic

BRAND GUIDELINES

Bold Italic

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PRODUCTS OUR PRODUCTS are held to the same level of integrity that we apply in all mannors of our business.

Using wordmarks with the same uniform feel conveys a message of integrated brand strength - yes this is produced by Inneractive, so you are assured of quality and commitment!

Again Walkway SemiBold is used as the base font with the addition of the Inneractive logo’s “A.” The product wordmarks are presented below in grey, though color variation is possible - and encouraged!

standard

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INNERACTIVE

professional

FINAL THOUGHTS...

YOU NOW HAVE EVERYTHING YOU NEED to use our new brand effectively in your design!

The overall feel should be modern, fun, clean and intriguing - technological but with human warmth.

All the files you need can be found in Inneractive’s digital branding folders. Many of these original digital files will preserve their editable properties, but it is recommended they not be modified directly.

BRAND GUIDELINES

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expanding human potential

CONTACT INNERACTIVE ENTERPRISES, INC. sales@inneractive.com LOS ANGELES: 310.578.5810 TOLL FREE: 1.888.692.8722

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