Brand Style Guide
Logos Full Logo
Wordmark
Icon
Fonts Lavanderia Sturdy Playball is a decorative font that is meant to be used solely for headings. The font must always be used in lower case.
abcdefghijklmnopqrstuvwxyz 0123456789 ,.;:’! ”@?#$%
GeosansLight Geosans Light is used for subheadings and is meant to be used sparingly.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;:’!”@?#$%
GeosansLight is used as the tagline font.
Arial Arial is a font that is meant to be used for all body copy as it as various weight options.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;:’!”@?#$% ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;:’!”@?#$% ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;:’!”@?#$% ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;:’!”@?#$%
Colours #5A595C
C 63% M 56% Y 52% K 27%
R 90 G 89 B 92
#FFEE00
C 3% M 0% Y 96% K 0%
R 253 G 237 B9
#E9697D
C 3% M 73% Y 35% K 0%
R 233 G 105 B 125
#4FBDA8
C 68% M 0% Y 43% K 0%
R 63 G 189 B 168
#000000
C 75% M 68% Y 67% K 90%
R0 G0 B0
Pattern
Pattern With Overlay Instructions This pattern is shown in three layers. The bottom layer is the pattern itself, next is a white box with a transparency applied and the final layer is the radial gradient. To increase/decrease the size of the pattern, double click on the bottom layer. In here the pattern has been continued and will maintain its scale/proportion. Adjust the size of the rectangle over top to the desired size and return to the main artboard. This creates a clipping mask.