Catalogue Crafty French

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Crafty French NEW YORK - MAY 2, 2016 CHICAGO - MAY 4, 2016



Welcome!

Crafty French 2016

Welcome to the first edition of Crafty french, our touring trade tasting featuring exclusive beer, cider and spirit brands from France. France’s alcohol heritage is much more than wine, cognac or champagne. This trade tastings aims to improve the visibility of French hidden gems in North America, to launch new exciting products on the market and to increase the presence of existing ones. Business France, the French Trade Commission in North America, is proud to introduce these 6 French producers to the American market. We wish you a memorable tasting experience.

Aude Guivarch

Head of Agribusiness Business France North America

Magdalena Rahn

Senior Manager for Wine, Beer & Spirits Business France North America


Mandrin (Brasserie Artisanale Brewery

Contact Vincent GACHET Phone: +33 688 943 556 Cellphone: +33 688 943 556 Email: vincent.gachet@mandrin.eu Website: www.mandrin.eu

Annual Production 2500 hL Importer / Distributor None

Who are we? Mandrin is a craft brewery created in 2002 while the craft beer rebirth was just starting in France, and is now one of the well established breweries among 800 French breweries. Beer has been recognized as part of France’s cultural heritage. All Mandrin beers are hand-crafted, brewed with natural ingredients. No chemicals, no preservatives, no artificial flavors. With a very rich taste and subtle notes, they should not be compared with industrial beers. They deserve a beer-tasting rather than just a beer-drinking. Fun fact: the Mandrin© trademark refers to Louis Mandrin, a French “Robin Hood” from the 18th century.

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Beer du DauphinĂŠ) Featured beers Mandrin Walnut beer

Mandrin Triple Hop

Mandrin Hemp pale ale

Mandrin Silver Fir strong ale

Wheatbeer with 7 alpine plants

Mandrin Honey pale ale

Red Ale (Amber - Red) Barley & wheat malt, walnuts, hops 5.8 % by vol. 33 cl and 75 cl glass bottles. Disposable kegs on demand (2030 Liters)

Golden Pale Ale Barley & wheat malt, hemp, hops 6 % by vol. 33 cl and 75 cl glass bottles. Disposable kegs on demand (2030 Liters)

Witbier (light blond) Barley & wheat malt, wheat, oat, aromatic plants, hops 3.3 % by vol. 33 cl and 75 cl glass bottles. Disposable kegs on demand (2030 Liters)

Oak aged American Pale Ale (Amber) Barley Malt, Sugar, Hops, Oak 6.5 % by vol. 33 cl and 75 cl glass bottles. Disposable kegs on demand (20-30 Liters)

Strong Ale (Golden Pale) Barley malt, sugar, silver tree, hops 8 % by vol. 33 cl and 75 cl glass bottles. Disposable kegs on demand (20-30 Liters)

Honey pale Ale Blond Barley & wheat malt, chestnuts honey, hops 4.8 % by vol. 33 cl and 75 cl glass bottles. No kegs.

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Brasserie des Pyrénées Brewery

Contact François-Xavier BROWN Phone: +33 645 331 776 Email: fx.brown@ogeu.fr Website: www.ogeu.fr

Annual Production 2424 HL Export Turnover 5% Importer / Distributor None

Who are we? 3 lands, 3 beers, 3 prides. Within a flourishing environment of regional beers, Ogeu is set to become a leading player in the south-west of France. Brasserie des Pyrenees, a group subsidiary, is now operating beers formulated by our employed brewers, produced and bottled in our factory. Sarriat : Beer from the Pyrenees mountains area. Hapchot : Beer from the Landes area. Belharra : Beer from the French Basque country.

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Beer

Featured beers Hapchot

Blond Ale Wheat, barley, hops, yeast 5 % by vol. 60,600 L/Year 33 cl glass bottles

Belharra

Blond Ale Wheat, barley, hops, yeast 5 % by vol. 181,800 L/Year 33 cl glass bottles

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Eclor

Cidery & Brewery Coop

Contact Florent DESSERT Phone: + 33 646 242 627 Email: fdessert@eclorsa.com Website: www.eclor.com

Annual Production 11,000,000 bottles Export Turnover 15 Mâ‚Ź Importer / Distributor None

Who are we? Eclor is the leading cidery in France, producing true craft products following a 100% natural process inherited from numerous generations of cider masters. Our main brands are Louis Raison, Kerisac, Ecusson & the French craft beer Lancelot.

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Cider & Beer

Featured ciders & beers Ecusson Brut

Normandy Cider 100% apple 5% by vol. 75 cl & 33 cl glass bottles

Ecusson Brut Organic

Normandy Cider 100% apple 5% by vol. 75 cl & 33 cl glass bottles

Ecusson Rosé

Normandy Cider, rosé 100% apple 5% by vol. 75 cl & 33 cl glass bottles

Louis Raison Crisp

Cider cider & apple juice 5.5% by vol. 75 cl, 50 cl & 33 cl glass bottles

Louis Raison Rouge Délice

Cider cider & apple juice 5.5% by vol. 75 cl, 50 cl & 33 cl glass bottles

Kerisac Brut

Lancelot

Craft Lager Beer barley, malt, wheat, buckwheat 6% by vol. 75 cl & 33 cl glass bottles Silver - Concours Général Agricole de Paris

Morgane

Organic Lager Beer barley, malt, wheat, buckwheat 5% by vol. 75 cl & 33 cl glass bottles Bronze - Concours Général Agricole de Paris

Duchesse Anne

Triple Blond beer barley, malt, wheat, buckwheat 7.5% by vol. 75 cl & 33 cl glass bottles Bronze - Concours Général Agricole de Paris

Bonnets Rouge

Red beer barley, malt, wheat, buckwheat 5.5% by vol. 75 cl & 33 cl glass bottles

Brittany Cider 100% apple 5% by vol. 75 cl glass bottles Silver - Concours Général Agricole de Paris


Cidre Fournier Cidery

Contact Jean Pierre FOURNIER Phone: +33 233 274 000 Cellphone: +33 611 726 161 Email: jpcidre@gmail.com Website: www.cidre-fournier.com

Region 18,000 bottles Denomination â‚Ź18,000 Importer / distributor Premium International and Domestic Distribution (NY)

Who are we? The Fournier cider story started in 1943 in the heart of Normandy, among a green valley and a few strong hills. With apple and pear trees growing naturally on the hills for centuries, it was a place of choice for the Fournier family to plant and grow their orchard. 70 years later, the family still selects only the best fruit varieties to give character, authenticity, and quality to their ciders, respecting the spirit with which the family started the brand: love for the land, the orchards, qualitative fruits and a product well made

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Apple & Pear Ciders

Featured ciders Vixin Apple Cider

Vixin Apple Cider

Vixin Pear Cider

Vixin Pear Cider

100 % apple 4.5% by vol. 4500 bottles /year 75 cl glass bottle 100 % pear 4.5% by vol. 2000 bottles /year 75 cl glass bottle

100 % apple 4.5% by vol. 7500 bottles /year 37.5 cl glass bottle

100 % pear 4.5% by vol. 4500 bottles /year 37.5 cl glass bottle

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Distillerie Des Alpes Distillery / Vermouth producer

Contact Flore MOLLARD Phone: +1 (212) 260-5901 Cellphone: +1 (929) 366-5668 Email: fmollard@routin-america.com Website: www.distilleriedeslapes.com

Annual Production 1,500,000 bottles Export Turnover $200,000 Importer / Distributor None

Who are we? Vermouth Routin was born in 1883 of Philibert Routin, a brilliant herbalist who devised a unique mix of more than 25 plants from the Alps. Despite the competition, Vermouth Routin proved just the right recipe to endure. While there were more than 10 Vermouth producers in Chambery in the 1930s, only two remain today. 130 years later, Vermouth Routin still personifies the authenticity of the very first French vermouths.

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Vermouth & liquors

Featured wines Vermouth Routin Original Red

Red – Sweet Vermouth 100% French white wines (Certified AOC Savoie wines and Sauvignon), unique recipe made with 24 plants and spices. Aging process in oak barrels. 16.9% by vol. 50 000 bottles 75 cl glass bottle

Vermouth Routin

White Vermouth 100% French white wines (Certified AOC Savoie wines and Sauvignon), unique recipe made with 18 plants and spices 16.9% by vol. new - launched in 2015 75 cl glass bottle

Vermouth Routin Dry

Dry Vermouth 100% French white wines (Certified AOC Savoie wines and Sauvignon), unique recipe made with 17 plants and spices 16.9% by vol. 20 000 bottles 75 cl glass bottle

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Distillerie Séverin Distillery

Contact Thierry REYNAUD Phone: +590 590 28 72 44 Cellphone: +590 690 53 58 02 Email: t.reynaud@groupepirbakas.com Website: under construction

Region 300,000 hL Export Turnover €450,000 Importer / distributor None

Who are we? Founded in 1928 in Guadeloupe, F.W.I, Distillerie Séverin produces its rhum agricole from fermentation and distillation of sugar cane juice. The distillery was acquired in 2014 by the first sugar cane farming operator of Guadeloupe (700ha of plantation). Thanks to new industrial investments we develop our production while focusing on the quality of our products. High standards for our rhums, our white rhum agricole and our aged rhum agricole,is a priority for us. Amateurs and connoisseurs appreciate our products.

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Rhum Agricole*

Featured wines Premium Old Rhum Agricole*, X.O Amber Gold 100% sugar cane Aged in French oak barrels (cognac) 45% by vol. 70 cl & 75 cl glass bottles 2016 Gold medal in Concours GĂŠnĂŠral Agricole in Paris

Aged Rhum Agricole*, 6 years

Mahogany gold 100% sugar cane Aged in American and French oak barrels 45 % by vol. Bottle, 1L, 70cl, 75cl

Unaged Rhum Agricole*

white 100% sugar cane 50 % by vol. Bottle, 1L, 70cl, 75cl, 50cl, 35cl, *Rhum Agricole is made with sugar cane

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Thank you to our exclusive sponsor


Contact Magdalena Rahn Senior Manager (New York) +1 212 400 2180 magdalena.rahn@businessfrance.fr Wafa Mahi Trade Advisor (New York) +1 212 400 2181 wafa.mahi@businessfrance.fr @BF_winespirit


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