Ubud Food Festival - Partnership Pack - 2018
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More than just a food festival, the UFF invites you to get to know the people behind food culture and find out their stories. It was a fulfilling experience, both tummy and knowledge–wise!
Ade Putri
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The Festival
What makes the Ubud Food Festival unique?
Founded in 2015, the Ubud Food Festival is an exciting culinary adventure with Indonesian food as the star.
2018 THEME:
Spanning three days of special events, cooking demos, food tours and talks, workshops and masterclasses, music and arts performances, films, markets and more, the Festival celebrates the vibrancy and diversity of Indonesia’s culinary landscape.
Indonesia has a young, tech-savvy population and its innovation economy is booming. One industry that thrives on this like no other is food. The 2018 theme celebrates innovative and sustainable ideas in Indonesia’s food industry – both past and present – which are all creating a distinct food culture unique to the archipelago. Culinary heritage is never forgotten, but honored through exciting transformations.
Bringing together 9,000 people in its third year, along with more than 108 food industry speakers from across Indonesia and the globe, the Festival celebrates culinary heritage, fresh ideas, the dynamic, everevolving culinary industry, and the stories we tell through food.
•
UFF is Indonesia’s only culinary festival celebrating the entire spectrum of the food industry
•
We champion food lovers, farmers, cooks, chefs, restaurateurs, foodpreneurs, photographers, writers and bloggers
GENERASI INOVASI
•
We feature much-loved culinary icons and rising stars from Indonesia and beyond
•
We honor culinary heritage and encourage fresh ideas
•
Our program is made up of over 40% free events – making it accessible to all
•
We have a fast-growing and highly- engaged social media community
•
We work hard to create community and learning opportunities, while showcasing Indonesian cuisine to the world
•
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Our audience is diverse – drawn from across Indonesia, Australia, Southeast Asia, and beyond. They’re passionate foodies with a big appetite for not just food, but also the arts, culture, education and travel. 97% said they came to
Ubud Food Festival - Partnership Pack - 2018
Ubud specifically for the UFF and would attend again •
We strive to work closely with local businesses
•
Unlike most food festivals, UFF is not just about eating food. It is also about exploring and addressing the food industry’s pressing concerns and current trends, from sustainable agriculture to family health, seasonal eating to waste management.
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DAYS
75
MARKET STALLS
44%
Free events
56%
TICKETED EVENTS
108 EVENTS
92%
VENDORS INTEND TO RETURN
22,000 PLATES OF FOOD SOLD
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Yayasan mudra swari saraswati Founded in 2004, the Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through the development of a range of community-building arts and cultural programs. It was founded by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombings in 2002.
through educational and capacitybuilding programs.
The primary goal of the Foundation is to give full expression to the creative needs of Indonesia, its individuals, and its communities, while simultaneously showcasing the diversity and rich cultural traditions of the archipelago to the world. Creating an ongoing space for cross-cultural exchange, and open-minded dialogue and exploration, lies at the heart of the Foundation. It achieves this through its three core initiatives: Ubud Writers & Readers Festival, Emerging Voices Program and Ubud Food Festival. Through these Festivals, programs, and associated activities, the Foundation promotes Ubud as a center for arts and culture, showcases the artists, writers and producers of Indonesia on an international stage, and helps Indonesians to reach their potential
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WHO ATTENDS THE UFF? ATTENDANCE
AUDIENCE APPROVAL
GENDER
80%
20%
Female
42%
Indonesia
Male
97%
9,000 40%
35 - 50
29%
29% Australia
29%
would attend the Festival again
PEOPLE
AGE
COUNTRY OF RESIDENCE
Other
HOW DID YOU FIND OUT ABOUT THE FESTIVAL
31%
19%
Social Media
51 - 64
22% Website
21 - 34
7%
5%
27%
Word of Mouth
13%
65+
Under 20
8
6% Media
Promotional Materials
Ubud Food Festival - Partnership Pack - 2018
Ubud Food Festival - Partnership Pack - 2018
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UFF17 was an extraordinary experience. It has inspired both of us to push for a more environmental food system. Duangporn Songvisava & Dylan Jones
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The Festival In Print The Festival creates a strong print presence in the lead-up to, and across the course of, the three days of events. In close collaboration with our partners and supporters, Ubud is transformed into a vibrant foodie hotspot, with the Festival’s highly identifiable branding on display across the town.
2,500 program books
The Festival online
Editorial Reach Through national and international media partnerships, and editorial coverage, the Festival achieves a strong reach across the region.
The Festival’s online audience has grown steadily over the course of its previous three years, since the launch of the site in early 2015. The UFF website is the hub of our online audience engagement, hosting our news, program, speakers, sponsors and partners, and updates about the Festival.
WEBSITE PAGE VIEWS DURING CAMPAIGN
255,282
POTENTIAL MEDIA AUDIENCE
424,427,457 people
2,500 bilingual flyers
600
posters distributed to 300+ major venues across Bali
MEDIA COVERAGE IN
15+ COUNTRIES
2,750 merchandise items
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Ubud Food Festival - Partnership Pack - 2018
Ubud Food Festival - Partnership Pack - 2018
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We had lots of exposure, face to face with guests. We look forward to next year. Chris Paterson
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Social Media and EDMS In addition to our print and website content, the Ubud Food Festival has a strong digital and social networking presence. Our goal is to create and grow a true digital Foodie Family, which extends across Indonesia, Southeast Asia, and the world. We regularly cross-promote and work with our partners to share news, interest stories, competitions, and updates across our networks.
partnership
E-NEWS Our monthly Ubud Food Festival e-newsletter connects with our online audience with regular updates to their inbox. It allows us to send targeted deals, information, programming, and partner offers, as well as bring our engaged audience all the most up-todate Festival news.
2,300
e-news subscribers
The Festival would not be possible each year without the generous support of our partners across all sponsorship and patronage categories. The Festival and the Yayasan Mudra Swari Saraswati are dedicated to aligning with partners who share our values and objectives, as well as our commitment to improving the lives and livelihoods of Indonesians through the development of cultural and community programs.
70+ partners in 2016
Social Media
10,000+ FOLLOWERS
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By partnering with us, you would be able to: •
Advertise and promote your brand to both Indonesian and international audiences
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Give back to your audiences and the broader community, through making the UFF part of your Corporate Social Responsibility or Social Sustainability programs
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Find individual events or personalities that suit your brand message and image
•
Be part of one of the leading food festivals in Indonesia
100% OF PARTNERS SURVEYED SAID UFF17 MET THEIR OBJECTIVES, AND THAT THEY WOULD PARTNER AGAIN
92% OF VENDORS SURVEYED SAID UFF17 MET THEIR OBJECTIVES, AND THAT THEY WOULD PARTNER AGAIN
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PARTNERSHIP ENTITLEMENTS UFF 2018
Naming Rights
Platinum
Gold
Silver
Bronze
Community Partner
Festival Friend
IDR 1,000,000,000
IDR 250,000,000
IDR 100,000,000
IDR 100,000,000
IDR 75,000,000
IDR 50,000,000
IDR 25,000,000
Cash
Cash
Cash
Cash/in-kind
Cash/in-kind
Cash/in-kind
Cash/in-kind
BRAND AWARENESS 1
Naming Rights to all events
P
2
Organisation’s branding at Festival site (banner, backdrop, POS)
P
3
Acknowledgement by MC at all events
P
4
Distribution of promotional material at Festival’s high traffic points (main venues)
P
P
5
Distribution of promotional material at an evening event (flyering)
P
P
6
Acknowledgement at selected programs (X-banner, program book, by MC)
P
5 programs
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Display & distribution of promotional material at selected UFF programs
P
5 programs
8
E-news banner
1x
1x
1x
9
Specific post on UFF social media (Instagram, Facebook & Twitter) pre- and post-UFF
5 post
3 post
1 post
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Logo on Festival T-Shirts (approx. 1000 pcs)
P
P
P
P
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Logo on Festival billboards at 4 key locations in Ubud and Bali
P
P
P
P
12
Logo on paid advertising placements
P
P
P
P
13
Distribution of promotional material in Festival tote bags (approx. 1000 pcs)
P
P
P
P
P
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Logo on Festival posters (approx. 500 pcs)
P
P
P
P
P
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Logo on Flyers (approx. 1000 pcs)
P
P
P
P
P
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Logo on e-news footer
P
P
P
P
P
P
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Logo on Festival banners at main venues
P
P
P
P
P
P
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Partners shoutout on UFF social media (FB, IG & Twitter)
P
P
P
P
P
P
P
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Logo in 2,000+ printed program book
P
P
P
P
P
P
P
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Logo on Festival website with link to organisation’s website
P
P
P
P
P
P
P
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Logo on Festival banner at Gala Opening and Closing Ceremony
P
P
P
P
P
P
P
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Logo on TV screen at main venues
P
P
P
P
P
P
P
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Acknowledgement by MC at Gala Opening and Closing Ceremony
P
P
P
P
P
P
P
HOSPITALITY 24
Invitation to Special Events
5 Events @2pax
3 Events @2pax
1 Event @2pax
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Food Lover Pass
10pax
7pax
5pax
4pax
3pax
2pax
2pax
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Invitation to 2018 Gala Opening
10pax
7pax
5pax
4pax
3pax
2pax
2pax
It’s great to be able to share ideas and thoughts with fellow chefs and artisans. We also had a great time enjoying some of the special collaboration dinners. Adhika Maxi & Karen Carlotta
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contact YAYASAN MUDRA SWARI SARASWATI Jl Raya Sanggingnan PO BOX 181 Ubud, Bali, Indonesia 80571 Phone/Fax: +62 361 977408 www.ubudfoodfestival.com hello@ubudfoodfestival.com
Saraswati Ratnanggana
Partnership Manager e: saras@yayasansaraswa.org m: +62 815 1612 116
Ari Putrayasa
Partnership Coordinator e: partnership@yayasansaraswa.org m: +62 819 1672 0090
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Ubud Food Festival - Partnership Pack - 2018
Ubud Food Festival - Partnership Pack - 2018
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