UFF22
Partnership Proposal
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Partnership Proposal
UFF22
UFF22
Partnership Proposal
“
The Festival is like a melting pot with many people from many parts of the world, gathering here for their love of food.
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– Gerry Girianza
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Partnership Proposal
UFF22
YAYASAN MUDRA SWARI SARASWATI Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of community-building arts, cultural, and culinary programs. It was founded in 2003 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing. The goal of the Foundation is to help fulfil the creative needs of Indonesia, its individuals and its communities, while showcasing its cultural diversity – both traditional and contemporary – to the
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world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the Foundation. It achieves this through its core initiatives, Ubud Food Festival and Ubud Writers & Readers Festival. Through these major international events, the Foundation promotes Ubud as a center for arts and culture, while showcasing the artists, writers, chefs and producers of Indonesia on an international stage.
UFF22
Partnership Proposal
Partnership Proposal
UFF22
THE FESTIVAL Ubud Food Festival launched in 2015 as a three-day cross-cultural culinary adventure with Indonesian food as the star. In 2019, the Festival team delivered 110+ events featuring 95+ speakers and 10+ performers. The program included cooking demonstrations, food forums, special events, masterclasses, live music, film screenings, and a food, beverage and makers’ market featuring 88 vendors, where attendees ate their way through an estimated 24,000+ plates of food.
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UFF22
Partnership Proposal
2022 THEME: HEROES Attracting 15,000+ food lovers from countries including the United States, Australia, Singapore, the UK, the Philippines, Thailand and India, Ubud Food Festival has grown into Southeast Asia’s leading culinary festival, and a must-attend event on the region’s calendar. Bringing together Indonesian foodies from across the nation, the Festival also welcomed an 85% Indonesian audience, including visitors from Jakarta, Bandung, Yogyakarta, Surabaya, Medan, Ternate, Aceh and Papua.
The theme of the sixth Ubud Food Festival is HEROES. After being postponed in 2020 due to the pandemic, UFF22 is come back to spotlight the people and communities behind the scenes of Indonesian culinary cultures.
At UFF, the audiences and chefs learn about Indonesia through its food cultures. With the theme of Heroes, they will also get to know many of the local and national figures responsible for shaping Indonesia’s culinary landscape.
With the theme Heroes, the nation’s leading food event will champion mothers, fathers, grandmothers and grandfathers who provide food rich in history and taste to their loved ones.
The theme will also explore how the diversity of Indonesia plays a vital role in its culinary delights, inviting audiences to remote parts of the archipelago and introducing them to flavors far beyond rendang, sate, gado gado and nasi goreng.
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Partnership Proposal
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UFF22
Partnership Proposal
UFF22
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UFF is Indonesia’s first culinary festival celebrating the entire spectrum of the culinary industry
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We champion food lovers, farmers, cooks, chefs, restaurateurs, foodpreneurs, scientists, photographers, writers and bloggers
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We work closely with local businesses across a wide variety of industries
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In 2019, 70% of our audience came to Ubud specifically to attend the Festival, making it an essential event for food lovers
WHAT MAKES
UBUD FOOD FESTIVAL UNIQUE? 3 DAYS
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We feature much-loved culinary icons and rising stars from Indonesia and beyond
10 PROGRAM CATEGORIES
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We honor culinary heritage and encourage bold ideas
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Our program is made up of over 50% free events – making it accessible to all
VISITED THE FESTIVAL HUB @ TAMAN KULINER
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We have a fast-growing and highlyengaged social media community
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We work hard to create learning opportunities for local students
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Our audience is diverse – they come from across Indonesia, Australia, Southeast Asia, and beyond. They’re passionate foodies with a big appetite for not just food, but also the arts, culture, education and travel
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In 2019, 90% of our audience said they would attend again
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Unlike most food festivals, UFF is not just about eating. It is also about what food can teach us, and the stories we tell through food
12,000+
24,000+
ESTIMATED PLATES OF FOOD SOLD
90%
OF VENDORS SAID UFF19 MET THEIR OBJECTIVES
100%
OF VENDORS INTEND TO RETURN FOR THE NEXT UFF
90%
OF AUDIENCES SAID THEY WOULD ATTEND THE NEXT UFF
90%
OF PARTNERS INTEND TO RE-PARTNER FOR THE NEXT UFF 9
Partnership Proposal
UFF22
Partnership Proposal
UFF22
Nationality
15 % Foreigner
WHO ATTENDS THE FESTIVAL?
39%
85%
OUR AUDIENCES In 2019, Ubud Food Festival attracted 15,000+ hungry foodies. Among this total, 85% identified as Indonesian nationals, solidifying the Festival’s role as Indonesia’s premier culinary event.
Gender
Have you attended UFF before?
61% Yes
Indonesian
Would you attend UFF again?
How did you find out about UFF?
11%
Undecided Other
89% Yes
33%
No
Social media & website
Male
12%
46%
18%
Promotional materials
24%
Word of mouth
67 % Female 43% <20
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21 - 34
9% 65+
8%
18% 51 - 64
22%
Age bracket
35 - 50
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Partnership Proposal
UFF22
THE FESTIVAL IN PRINT The Festival generates a highly visible print presence in the lead-up to and during the three days of events. In close collaboration with our partners and supporters, Ubud is transformed into a vibrant foodie destination, with the Festival’s highly identifiable branding on display across the island and beyond. UFF19 was promoted through:
2,500 Program Books delivered to 500+ venues across Bali and Jakarta
3,000 Postcards distributed to 60+
venues across Ubud and Bali
5,000 English and Indonesianlanguage flyers distributed to 60+ venues across Ubud and Bali
7 Baliho placed in Ubud, Sanur, Seminyak, Tabanan and Denpasar 1 Promo Booth at Level21 Mall Denpasar 5 Advertisements including posters and advertising boxes at Level21 Mall Denpasar 100 Umbul-umbul at the Festival Hub and participating venues 120 X-Banners at the Festival Hub and participating venues
UFF22
Partnership Proposal
THE FESTIVAL ONLINE The Festival’s online audience has grown steadily since the launch of our website in early 2015. 3,400 ENEWS SUBSCRIBERS – Sent monthly throughout the year and weekly during the Festival’s campaign period from December 2018 to April 2019, our enews subscribers grew to 3,400 in 2019. 31,216 WEBSITE USERS – Across the Festival’s campaign period, our website attracted 31,216 users and 165,250 page views.
13,900 INSTAGRAM FOLLOWERS – Across the campaign period, our Instagram followers grew to 13,900. The account, which features a range of nationally and internationally-focused content, was identified by audiences as our most influential outreach tool. 100,000+ TWEET IMPRESSIONS – Across the campaign period, our Twitter account had a tweet reach of more than 100,000 impressions.
500,000+ FACEBOOK REACH – In 2019, our Facebook audience grew to 7,489 followers. Through a social media strategy employing paid and organic content, UFF reached more than approximately 500,000 screens across mobile and desktop.
600 Posters distributed to 300+ venues across Ubud and Bali 58 Advertisements in national and international print and digital Media Partner publications 12
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Partnership Proposal
UFF22
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UFF22
Partnership Proposal
One of Southeast Asia’s most popular gourmet gatherings.
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– Travel + Leisure
– Travel + Leisure 15
Partnership Proposal
UFF22
Partnership Proposal
UFF22
MEDIA
PARTNERSHIP
Through national and international media partnerships, and organic editorial coverage, the Festival achieves a strong reach across the region.
The Festival wouldn’t be possible without the generous support of our partners across all sponsorship and program categories. The Festival was grateful to partner with 100+ businesses over the course of the campaign – each of our partners played a key role in bringing the Festival to life.
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MEDIA PARTNERS
Partner support is critical in offsetting the significant costs of running a notfor-profit organization. It ameliorates production overheads, provides venue use, supports community-focused free events, promotes the Festival, enables the attendance of leading chefs, and many other types of essential in-kind support.
1,865,718,726 POTENTIAL AUDIENCE REACH
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ORGANIC MEDIA ARTICLES
ACCREDITED MEDIA
INTERVIEWS
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• Find individual events or personalities that reflect your brand • Be part of one of the leading food festivals in Southeast Asia
By partnering with us, you can:
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PRESS EVENTS
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your Corporate Social Responsibility or Social Sustainability programs
• Advertise and promote your brand to Indonesian and international audiences • Give back to your clientele and the wider community, by making UFF part of 17
PARTNERSHIP ENTITLEMENTS UFF22
UFF & UAM Presenting Partner
UFF Presenting Partner
Platinum
Gold
Silver
Bronze
Community Partner
Festival Friend
2.300.000.000
1.800.000.000
850.000.000
500.000.000
100.000.000
75.000.000
50.000.000
25.000.000
Cash
Cash
Cash
Cash
Cash/in-kind
Cash/in-kind
Cash/in-kind
Cash/in-kind
Open negotiation for 3 years contract BRAND AWARENESS 1
Naming Rights to all events + 6 Ubud Artisan Market
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Naming Rights to all events
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Organization’s branding throughout the Festival site (banner, backdrop)
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Acknowledgement by MC at all events
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Distribution of promotional material at Festival’s high traffic points
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Distribution of promotional material at Night Event e-flyer
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P
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Acknowledgement at selected events (X-banner, by MC)
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P
5 programs
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Display & distribution of promotional material at selected UFF events
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P
5 programs
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Enews banner
1x
1x
1x
1x
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Specific post on UFF social media (Instagram, Facebook & Twitter) prior to & after UFF
5 post
5 post
3 post
1 post
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Logo on Festival T-Shirts (approx. 500 pcs)
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Logo on Festival billboards at key locations in Ubud and Bali (4 locations)
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Logo on paid advertising placements
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Distribution of promotional material in the Festival tote bags (approx. 500 pcs)
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Logo on side banner bumper recorded session of the Teater Kuliner and uploaded to the Festival’s Youtube Channel after the festival
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Logo on Daily Schedule Flyer (approx. 2,000 pcs)
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Logo on enews footer
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Logo on Festival banners at the main venues
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Partner shoutout on social media post UFF
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Logo on Festival website with hyperlink to organization’s website
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Logo on Festival banner at Opening and Closing Night Party
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P
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Logo on TV screen at main venues
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Acknowledgement by MC at Opening and Closing Night Party
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Your organization listed in the recording played between sessions at main program venues
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Logo on opening bumper recorded session of the Teater Kuliner and uploaded to the Festival’s Youtube Channel after the festival
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3 Event @2pax
3 Event @2pax
2 events @2pax
1 events @2pax
HOSPITALITY 26
Invitation to Special Event
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Invitation to Opening Night Party
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Festival’s Goodie Bag
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Partnership Proposal
UFF22
UFF22
Partnership Proposal
UBUD ARTISAN MARKET The Ubud Artisan Market (UAM) is the latest initiative of the Yayasan Mudra Swari Saraswati.
Government approved COVID-19 protocol is applied and face masks must to be worn at all times.
The aim of the UAM is to assist micro, small and medium enterprises (MSMEs) during the pandemic and to create opportunities for Bali’s young entrepreneurs who have pivoted their careers from hospitality to the creative industries. It provides a valuable networking platform for businesses, as well as, a place to garner new customers and ideas.
With the support of the Bupati of Gianyar, in collaboration with local businesses, we believe the Ubud Artisan Market provides a much-needed economic and emotional boost for Ubud and Bali and brings together the island’s most creative and innovative minds during this COVID era. It not only helps our youth thrive and survive, it also contributes to our economic recovery.
The Market is held once a month, over a weekend, at the UWRF Hub on Jalan Raya Sanggingan, Ubud. Handmade, handcrafted items from textiles, homewares, clothing, and jewelry to beauty products, artisan produce, and traditional Indonesian homecooked delights and desserts are sold. Performances, film screenings and live music are held at night. Free workshops focused on professional development, business strategy and new innovations are held to upgrade skills.
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UMKM BOOTH /STALL
TALK SHOW
WORKSHOP
COOKING DEMO
MUSIC ART PERFORMANCE
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Partnership Proposal
UFF22
UFF22
Partnership Proposal
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We had a great event at our restaurant and it brought us a lot of brand awareness.
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– ALiLA Hotels
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CONTACTS YAYASAN MUDRA SWARI SARASWATI
Jl Raya Sanggingan PO BOX 181 Ubud, Bali, Indonesia 80571 Phone/Fax: +62 361 977408 ubudfoodfestival.com info@ubudfoodfestival.com 24
Ade Ardhana
Partnership Manager e: ade.ardhana@yayasansaraswati.org m: +6281 238 116 839 25
Partnership Proposal
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UFF22