About
the Festival From humble beginnings, the Ubud Writers & Readers Festival has grown to become Southeast Asia’s largest and most celebrated literary, artistic and cultural event. With a mission of celebrating extraordinary stories, amplifying brave voices and tackling global issues, the Ubud Writers & Readers Festival plays an important role on Indonesia and the world’s stage. Bringing together 30,000+ people each year, the Ubud Writers & Readers Festival is a truly global melting pot – a place to both discover Indonesia and for Indonesia to showcase its best to the world. In 2017, the Ubud Writers & Readers Festival will celebrate its 14th year from 2529 October. The theme ‘Origins’, taken from the ancient Balinese philosophy ‘Sangkan Paraning Dumadi’, speaks of our eternal connection to where we have come from and to where we will return again. UWRF is the major annual project of the not-for-profit foundation, Yayasan Mudra Swari Saraswati. It was first conceived of in 2004 by Janet DeNeefe, co-founder of the Foundation, as a healing project in response to the first Bali bombing.
UWRF
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Yayasan
Mudra Swari Saraswati Founded in 2003, Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through the development of a range of communitybuilding arts and cultural programs. It was founded by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombings in 2002. The primary goal of the Foundation is to give full expression to the creative needs of Indonesia – its individuals and its communities – while simultaneously showcasing the diversity and rich cultural traditions of the archipelago to the world. Creating an ongoing space for cross-cultural exchange, and open-minded dialogue and exploration, lies at the heart of the Foundation.
Support Us The Festivals rely on the support of patrons, donors, partners, and audiences each year. In 2017, new opportunities will be available to reach our broad and diverse audiences across Indonesia and the globe. Your patronage will play a central role in ensuring the Yayasan succeeds in its goal of enriching the lives and livelihoods of Indonesians, and promoting the wealth of Indonesian cultures and communities to the world.
It achieves this through its three core initiatives: Ubud Writers & Readers Festival, Emerging Voices Program and Ubud Food Festival. Through these Festivals, programs, and associated activities, the foundation promotes Ubud as a centre for arts and culture, showcases the artists, writers and creatives of Indonesia on an international stage, and helps Indonesians to reach their potential through educational and capacity-building programs.
Partnership Proposal
UWRF
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“
The festival – surely the best in the world – ensures that you’re never at a loss for intellectual nourishment.
”
Harper’s Bazaar
Our
Audiences In 2016, the Ubud Writers & Readers Festival attracted more than 31,000 people from across Indonesia and the world. These included representatives from publishers, international arts organizations
31%
31,094 ATTENDEES
59% 41%
18%
26%
50% 4
UWRF
and other literary and artistic festivals , journalists from Indonesia and the world’s leading media, students and teachers from universities and schools and ambassadors and diplomats from across the world.
Indonesian
International
Age <34
Age 35 - 50 Age 65+
69%
33%
earning +$USD61.000 per annum
Estimated
$USD1,000,000 injected into the local economy
Female Male
Our
Our
In 2016, our five-day program of events spanned open-air panel discussions, intimate literary lunches, hands-on workshops, live music and artistic performances, film screenings, markets and much more.
Across the Festivalâ&#x20AC;&#x2122;s nine-month campaign period, we deliver a targeted and cohesive communications strategy spanning media partnerships, organic editorial coverage, physical promotions and social media.
Outreach
Program
5
DAYS
4
MAIN VENUES
In 2016, campaign highlights included:
40+
Digital
VENUES IN AND AROUND UBUD
Over 50,000+ 12,000+
91
MAIN PROGRAM SESSIONS
19
CHILDREN & YOUTH PROGRAM
9
CULTURAL WORKSHOPS
Partnership Proposal
20
SPECIAL EVENTS
12
WORKSHOPS
7
FILMS
19
BOOK LAUNCHES
12
KITCHEN PROGRAM SESSIONS
8
SATELLITE EVENTS
10
users to the website
monthly e-news outreach
26,000+
11,500+
1,000,000,000
70+
active Facebook subscribers
Twitter followers
LIVE MUSIC
6
ART EXHIBITIONS
6
FRINGE EVENTS
Media $USD190,000 300 of national and international media partnership value
advertising placements including full-page ads, half-page ads, web banners, app advertisements, social media promos, and more
estimated readership, targeted through a cohesive communications strategy focusing on high-equality editorial
hard news, lifestyle and travel journalists attending the event, representing news outlets in 20+ countries across the globe
UWRF
5
Our
branding 6000
PROGRAM BOOKS
26,000
FLYERS (DISTRIBUTED ACROSS BALI AND JAKARTA)
5
UBUD BANNERS
6
UWRF
7000 POSTCARDS
100
UMBUL UMBUL (AT THE FESTIVAL HUB AND EVENT LOCATIONS AROUND UBUD)
5
MAJOR BILLBOARDS
1000 POSTERS
100
X-BANNERS (AT THE FESTIVAL HUB AND EVENT LOCATIONS AROUND UBUD)
6
AIRPORT BANNERS
“
One of the world’s top 20 literary events.
”
Penguin Random House
PARTNERSHIP ENTITLEMENTS
1
BRAND AWARENESS
6
Banner advertisement in UWRF e-news
9
10 11 12 13 14 15 16 17
Cash: USD 100,000 / IDR 1,000,000,000
Cash: USD 30,000 / IDR 300,000,000
Cash: USD 25,000 / IDR 250,000,000
x
1 posts
Logo on paid advertising placements
x
x
Logo on Festival T-Shirts
Logo on UWRF e-news footer
Logo acknowledged on the Festival posters and fliers
Logo displayed on Festival banner behind speakers at main Festival venues and at key locations in Ubud and Bali
Cash & In-Kind: Cash & In-Kind: USD 20,000 / IDR USD 10,000 / 200,000,000 IDR 100,000,000
1x x x x x
1x
1x
x
x
x x x
x
x
x
x
x
x
x
x x
x x
x
x
x
x
x
x
x
Opportunity to include one item of promotional material in the Festival tote bags for all writers, supporters, media and volunteers
x
x
x
x
x
x
Opportunity to disseminate Organization’s promotional material at Festival’s Box Office
Partners shoutout on UFF Social Media (Instagram, Facebook, Twitter)
x
x
x
x
x
x
Logo on TV Screen at main venues
x x
x
x
x
x
x
Logo acknowledged in the Festival book program
Logo displayed on Festival banner at the Opening and Closing night
19
Recognition at the Gala Opening and Closing ceremony Identification of Festival website hyperlinked to Organization’s website HOSPITALITY
x x
x x x
x x x
x x x
x x x
x
x
x
x
x
x
x
x
x
3 events @ 2 pax
2 events @ 2 pax
1 events @ 2 pax
23
Invitation to the pre-Festival Writers and Media event
6 pax
3 pax
3 pax
2 pax
2 pax
25
Invitation to the Gala Opening
4 pax
2 pax
Festival 4-day passes
x
x
4 events @ 2 pax
24
x
x
Invitation to Special Events Invitation to Gala Dinner
x
x
21 22
BRONZE PARTNER
x
2 posts
Logo acknowledged on Festival billboards
SILVER PARTNER
x
Specific Post on UFF Social Media (Instagram, Facebook, Twitter)
18 20
Cash: USD 250,000 / IDR 2,500,000,000
x
Distribution of promotional material at Festival’s high traffic points (main venues)
8
GOLD PARTNER
Acknowledgement by MC at all events
4
7
MAJOR PARTNER
x
Organization’s branding at Festival site (banner, backdrop, POS)
5
PLATINUM PARTNER
Naming rights to the 2017 Ubud Writers & Readers Festival
2 3
FESTIVAL NAMING RIGHTS
2 pax 15
10 pax
2 pax 7
8 pax
2 pax 5
6 pax
2 pax 5
5
4
2 pax
PARTNERSHIP ENTITLEMENTS
FESTIVAL PARTNER
Cash & In-Kind: USD 8,000 / IDR 80,000,000
1
4
Distribution of promotional material at Festival’s high traffic points (main venues)
6
Banner advertisement in UWRF e-news
7 8 9
10 11 12 13 14
PEARL ACCOMMODATION PARTNER
Cash & In-Kind: USD 5,000 / IDR 50,000,000
5 x double rooms for visiting authors including: - breakfast daily - pick-up and drop off to airport - drop to Festival venue daily - 300 canapes for the Festival Gala opening party
3 x double rooms for visiting authors including: - breakfast daily - pick-up and drop off to airport - drop to Festival venue daily - 150 canapes for the Festival Gala opening party
Cash & In-Kind: USD 2,000 / IDR 20,000,000
FESTIVAL FRIEND
BRAND AWARENESS
Organization’s branding at Festival site (banner, backdrop, POS)
5
DIAMOND ACCOMMODATION PARTNER
Naming rights to the 2017 Ubud Writers & Readers Festival
2 3
COMMUNITY PARTNER
Acknowledgement by MC at all events
Specific Post on UFF Social Media (Instagram, Facebook, Twitter) Logo on paid advertising placements
Logo acknowledged on Festival billboards Logo on Festival T-Shirts
Logo on UWRF e-news footer
Logo acknowledged on the Festival posters and fliers
Logo displayed on Festival banner behind speakers at main Festival venues and at key locations in Ubud and Bali
Opportunity to include one item of promotional material in the Festival tote bags for all writers, supporters, media and volunteers
x
Partners shoutout on UFF Social Media (Instagram, Facebook, Twitter)
x
Logo on TV Screen at main venues
x
18
Logo displayed on Festival banner at the Opening and Closing night
x
19
Recognition at the Gala Opening and Closing ceremony
x
x
x
x
x
20
Identification of Festival website hyperlinked to Organization’s website
x
x
x
x
x
21
Invitation to Special Events
23
Invitation to the pre-Festival Writers and Media event
25
Invitation to the Gala Opening
15 16 17
22 24
Opportunity to disseminate Organization’s promotional material at Festival’s Box Office Logo acknowledged in the Festival book program
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
HOSPITALITY
Invitation to Gala Dinner Festival 4-day passes
4
2 pax
3
2 pax
3
2 pax
2
2 pax
2
2 pax
Partner
with Us With the Ubud Writers & Readers Festival set to be bigger than ever, be sure to get in early to discover the full range of opportunities for partnership and promotion, including: •
Access audiences in excess of 80,000 across physical and digital exposure
•
Choose to secure naming rights for one of the Festivals, giving you exposure across all Festival communications
•
Explore long-term partnership terms in order to access unique deals and ongoing coverage across both Festivals
•
Sponsor individual events or personalities that suit your brand message
Contact our Partnership Team today to explore the opportunities. Saraswati Ratnanggana
Partnership Manager saras@yayasansaraswati.org +62 361 977 408
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UWRF