About the Festival From humble beginnings, the Ubud Writers & Readers Festival has grown into Southeast Asia’s largest and most celebrated literary, artistic and cultural event. With a mission of celebrating extraordinary stories, amplifying brave voices and tackling global issues, the UWRF plays an important role on Indonesia’s – and the world’s – cultural stage. Bringing thousands of people together each year, the UWRF is a truly global melting pot – a place to both discover Indonesia and for Indonesia to showcase its best to the world. UWRF is the major annual project of the not-for-profit foundation, the Yayasan Mudra Swari Saraswati. It was first conceived of in 2004 by Janet DeNeefe, Co-founder of the Foundation, as a healing project in response to the first Bali bombing.
THE THEME: Jagadhita In 2018, the UWRF will celebrate its 15th year from 24–28 October. Like many of the Festival’s previous years, the theme is drawn from a Balinese Hindu philosophy. ‘Jagadhita’ is the individual pursuit of universal harmony and prosperity as one of life’s primary goals, interpreted in English as ‘The World We Create’. The Festival’s five-day program will explore countless ways to create a world that we want to live in; how we strive as individuals and as communities to manifest positive change; and how to nurture this goal through respect and action that sustains compassion for each other and ourselves.
Promotional Pack UWRF18
3
“
I don’t think I’ve ever had a more diverse and fascinating experience out of a writers’ festival – I can see why people rave about UWRF.
”
Jock Serong
Our Audiences •
In 2017 our attendance was upwards of 25,000. This included representatives from: • •
Students and teachers from local, national and international universities and schools
•
Publishers, international arts organizations and other literary and artistic Festivals
Ambassadors and diplomats from across the world
•
Literature lovers from all over the world
Journalists from Indonesia and the world’s leading media
23% 20% age <34
age 65+
25,000 ATTENDEES
32
%
57
%
earning between $41,000 and $80,000 AUD per annum
age 35-64
61% international
39%
15% male
indonesian
85%
98%
SAID THEY WOULD RETURN TO UWRF IN 2018
female
Promotional Pack UWRF18
7
Promote your brand to our audience and be a part of Ubud Writers & Readers Festival through these promotional opportunities Please note: this graphic is provided for illustrative purposes only and the actual stall you receive may differ from the image displayed.
t-shirt Want to display your companyâ&#x20AC;&#x2122;s brand and message on the back of our UWRF t-shirt? The Festival t-shirt represents a muchloved memento for speakers, attendees, volunteers and staff, and is frequently sighted many years after the event.
8
Promotional Pack UWRF18
tote bag Become part of their treasured memories and a highly visible supporter by securing the exclusive rights to the backs of 50 x premium quality t-shirts. 50 t-shirts branded with your logo = IDR 7,500,000
Want to have your brand carried by thousands of Festival audience members and volunteers? Place your logo on our UWRF18 goodie bag. Distributed to speakers, sponsors, media, and volunteers, the goodie bag is a must-have for attendees as they make their way through the Festival, and like the t-shirt,
is frequently sighted many years after the event. Become part of this extremely popular merchandise by securing the exclusive rights to the back of 50 goodie bags. 50 bags branded with your logo = IDR 7,500,000
Promotional Pack UWRF18
9
E-News ad
Want to reach a target audience of
13,000, based in Indonesia, Australia and beyond? Your message can run as an ad in our enews (specs: 600px x 160px â&#x20AC;&#x201C; gif or static), sent monthly to
Film Screening Ad
13,000 subscribers, and then with greater frequency in the lead up to the Festival. For optimum exposure we run a maximum of 2 ads per enews.
July/August/September
IDR 3,000,000
October
IDR 4,000,000
Want to advertise your business on the big screen? Our film screenings are held as twilight events, and attract audiences of 1,000+. Your ad can be played continuously alongside other advertisements for 10 minutes before and 10 minutes after
the screening, and in-between films. Film screenings are on Thursday, Friday, and Saturday night of the Festival at Taman Baca.
short video
IDR 5,000,000 / 3 Night IDR of 3,000,000 The video must be provided by your company with a duration less than 1 minute in the .mov or .mp4 format.
Festival period (Daily)
IDR 5,000,000
Post-Festival
IDR 2,000,000
10
Promotional Pack UWRF18
Promotional Pack UWRF18
11
STALLS Your stall is your one-stop stand for the duration of the Festival. It represents a valuable opportunity to present your products and services to literature, arts and
Taman Baca (UWRF Main Venue) Jl. Raya Sanggingan, Ubud
music lovers from Indonesia, Southeast Asia, Australia and beyond.
09:00â&#x20AC;&#x201C;22:00 25â&#x20AC;&#x201C;28 October 2018
kopi korner
Book Store
3m
3m Space Tables Chairs Electricity connection Water Resource & Sink Availability Price
12
Promotional Pack UWRF18
: 4,5 x 6 m : 3 pieces (60 cm x 180 cm) : 3 pieces (banquet chairs) : up to 5,000 watt : sharing :1 : IDR 10,000,000
Space Tables Chairs Electricity connection Water Resource & Sink Availability Price
:3x3m : 2 pieces (60 cm x 180 cm) : 2 pieces (banquet chairs) : up to 5,000 watt : Built in stall :1 : IDR 10,000,000
Promotional Pack UWRF18
13
Festival Bar
Bazaar Stall
2m
4.5m
6m Space Tables Chairs Electricity connection Water Resource & Sink Availability Price 14
Promotional Pack UWRF18
2.5m
: Bazaar Stall (2 x 2,5 m) Satellite Bar (2 x 2,5 m) : 2 pieces (60 cm x 180 cm) : 2 pieces (banquet chairs) : up to 5,000 watt : sharing : 2 (Bazaar 9A + Satellite 9B, Bazaar 10A + Satellite 10B) : IDR 10,000,000
Space Tables Chairs Electricity connection Water Resource & Sink Availability Price
: 2 x 2.5 m : 1 pieces (60 cm x 180 cm) : 2 pieces (banquet chairs) : up to 5,000 watt : by request : 17 (note: stalls no. 1-8 and 18, 19 are dedicated for non-food vendors. Stalls no. 11-17 are for non-food vendors) : IDR 5,000,000 Promotional Pack UWRF18
15
food truck
contact YAYASAN MUDRA SWARI SARASWATI Jl Raya Sanggingan PO BOX 181 Ubud, Bali, Indonesia 80571 Phone/Fax: +62 361 977408 www.ubudwritersfestival.com info@ubudwritersfestival.com
Ade Ardhana Space Table Chairs Electricity connection Water Resource & Sink Availability Price
16
Promotional Pack UWRF18
:2x4m : 1 piece (60 cm x 180 cm) : 2 pieces (round chairs) : up to 5,000 watt : By request :2 : IDR 5,000,000
Partnership Assistant e: ade.ardhana@yayasansaraswati.org m: +62 812 3811 6839
Promotional Pack UWRF18
17
SITE MAP - TAMAN BACA
UBUD WRITERS&READERS FESTIVAL 2018
1
2m
Food Truck 1
2m
3
2m
4m
2,5 m
Food Truck 2
4m
2,5 m
19
2
BALIHO
Sanggingan Street
UWRF STALL
18
5 2,5 m
2,5 m
TOILET
14
13
12
11
10 A
9A
Book Store
PANEL DISCUSSION & FILM SCREENING
2m
Entrance & Exit Point
Lounge
Ticket Check
6m
MIXER
7
3m
Joglo
Ticket Check
SA TEL
9B
GARDEN
ITE
10
LIBRARY LOUNGE AREA
KOPI KORNER
BA
R
B
Ga rd Da en Se nce at Flo ing/ or
Green Room& Book Signing
UWRF Office
MU STA SIC GE
INTERVIEW AREA
TAMAN PUISI Gazebo
N
2m
UWRF OFFICE
3m
Joglo
6
2m
Note : * UWRF Stall 2x2,5 m * Coffe Corner 3x3 m * Food Truck 2x4 m
TOILET
GREEN ROOM
CYP/Youth
8
Information Marchandise
TOILET
15
4,5 m
16
17
Entrance & Exit Point
4,5 m
BOX OFFICE,TRANSPORT, INFORMATION, FIRST AID
4