Ubud Writers & Readers Festival 2022 - Media Partnership Proposal by Yayasan Mudra Swari Saraswati

Media Partnership Proposal UWRF22

Media Partners During two unprecedented years we added a lot of new words to our daily vocabulary: Quarantine, Zoom, social-distancing, and indeed the catalyst of them all, COVID-19, but we also found the silver linings in what was an otherwise challenging year for arts organisations. The Ubud Readers & Writers Festival was able to forge ahead, presenting a hybrid festival of live and online events in 2021, fulfilling our mission to create a space for cross-cultural exchange and open-minded dialogue and discussion. In a year of the Festival theme encompassing humanity’s capacity to strengthen our ties as individuals and the world as a collective, we are finally able to meet again in person in October and engage on a deeper level. Knowing that we can gather once again in person in celebration of exceptional literature and unique voices and to deepen the impact, engagement and quality of those conversations, we hope you will be inspired to join this celebration and benefit from a wide range of print and digital exposure opportunities.

Janet DeNeefe Festival Founder & Director Ubud Writers & Readers Festival

Our custom partner program offers a wide range of print and digital platforms designed to meet your budget. As a Media Partner or Media Supporter, you will be featured prominently from pre-event marketing to live festival and post-event promotion. As you’ll read in the following pages, we are passionate about deepening our connections to the community, building our audience, and sharing our mission. We hope you will be inspired to join our celebration of books, storytelling, ideas - and the possibilities they infuse.

Media Partnership Proposal UWRF22

2021

AT A GLANCE

132 Events

195

Speakers

125

Businesses involved

11,000+ Participants

69,700+ Followers across Social Media

THE FESTIVAL The 19th Ubud Writers & Readers Festival (UWRF) is one of the major annual projects of the not-for-profit Foundation, Yayasan Mudra Swari Saraswati. It was first conceived in 2004 by Janet DeNeefe, cofounder of the Foundation, as a healing project in response to the first Bali bombing. The Festival is known as the biggest Festival of words and ideas in Southeast Asia. It helps to promote Ubud as an art and cultural centre, showcases Indonesian writers on an international stage, and helps young Indonesians to reach their potential through educational programs and literature. Proceeds from ticket sales are also used to cover free public events, free workshops for local children and high school students and their teachers, and to subsidise attendance of residents who otherwise could not afford to attend.

THE THEME From 27-30 October 2022, writers, artists, activists, and performers from Indonesia and beyond will converge for the 19th UWRF to share stories and ideas exploring this year’s theme: Uniting Humanity. This year’s theme is ‘Memayu Hayuning Bawana‘, an ancient Javanese philosophy that means the principles by which we care for, protect, and beautify our universe. Bawana refers to ‘our world’, which is not only a physical space but also a cultural and deeply spiritual realm. ‘Memayu’ is the way we sustain the beautification of our planet on our eternal path to universal harmony. UWRF translates this philosophy into ‘Uniting Humanity‘, which will unfold as a series of programs responding to Humanity’s capacity to strengthen our ties as individuals and the world as a collective. 6

Media Partnership Proposal UWRF22

An astounding achievement, to bring together so many in the name of literature in such a fascinating, beautiful, and unlikely location. British Council, Jakarta

Media Partnership Proposal UWRF22

REASONS TO PARTNER WITH US BE PART OF THE MOST CELEBRATED LITERARY FESTIVAL IN THE REGION

BENEFIT FROM A TAILORED EXPOSURE STRATEGY

We’re proud to be Southeast Asia’s largest, longest-running, and most diverse literature and cultural event with an average annual attendance of more than 11,000 audience members.

Our Partnership and Media team work hand in hand with our festival partners to customise campaign strategies that utilise multiple channels and media outlets.

REACH AN INCREDIBLY DIVERSE AUDIENCE

RAISE YOUR BRAND’S ONLINE VISIBILITY

We are Indonesia’s only literature and cultural festival to reach a truly international audience in the region. Our audience is diverse – drawn from across Indonesia and beyond.

Promote your brand to our 15,000 newsletter subscribers and growing, and thousands of Social Media followers, all of whom have an active interest in books and literary or cultural activities.

CONNECT YOUR BRAND WITH RENOWNED AUTHORS Join the stage with our world-renowned and award-winning authors and poets from around the world by receiving acknowledgement through our incredibly talented moderators.

Media Partnership Proposal UWRF22

THE NUMBERS

Media Partnership Proposal UWRF22

The Ubud Writers & Readers Festival welcomes more than 11,000+ people during the Festival. Our audience is affluent, educated and diverse.

Media Partnership Proposal UWRF22

An amazing whirlwind experience meeting so many talented writers, shakers and movers. U.S. Embassy in Jakarta

Media Partnership Proposal UWRF22

PROGRAM With over 11,000 attendees virtually and in person and featuring more than 132 events over ten days the 2021 edition was a light when we needed it most. Festival Programming in 2021 included: •

•

Various events across a range of formats, with in-person, digital, and unique, “hybrid” offerings featuring some authors “beamed” on-stage from abroad.

69 Ticketed Programs

63 Free Programs

Varied event formats including workshops, poetry slams, book clubs, readings and film screenings.

19 On the Ground 31 Online Programs

82 Hybrid Format

Media Partnership Proposal UWRF22

OUTREACH Be sure to get in early to discover the full range of opportunities for partnership and promotion with the Ubud Writers & Readers Festival

PRINT PROMOTION

3,0000+ FESTIVAL FLYERS Printed & Distributed in strategic Distribution Points such as Restaurants and other event venues

5 BILLBOARDS Balihos at prominent positions across Bali

200+ BANNERS at the Festival venues across Ubud

ONLINE EXPOSURE 20

Media Partnership Proposal UWRF22

69,700+ followers across all UWRF social media channels

15,000+ newsletter subscribers with a click through rate of 3.6% which is above industry standard.

285,000 website visitors

Media Partnership Proposal UWRF22

IDR 25,000,000 – 50,000,000 / AUD 2,500 – 5,000 worth of in-kind support across editorial, advertising and social media promotion

BRANDING & ACKNOWLEDGEMENT • • •

HOSPITALITY • • • •

Media Partnership Proposal UWRF22

2 x 4-Day Festival Passes 2 x Gala Opening invitation 2 x Press Call invitation Access to the Media Centre and all Media Assets

SUGGESTED ADVERTISING AND EDITORIAL SUPPORT • • • • • •

•

Logo on banners at the main venue Logo on website Partner Page hyperlinked to festival’s website Social media shout out across all UWRF channels

Full page printed ads Banner ad on homepage Ads/mentions in our Newsletter Pre-event and post-event coverage of program highlights Speaker interviews Social media plugs for campaign milestones (first lineup announcement, full program announcement, tickets on sale) Reader discount code for 10% off 4-Day Pass (only valid after full program announcement in midAugust)

BRANDING & ACKNOWLEDGEMENT

MEDIA PARTNER

MEDIA SUPPORTER

PACKAGES

Choose the package that works for your business based on your budget and marketing goals. We have two partnership levels:

• • • • • • •

Logo on banners at the main venue Logo displayed on Festival banner at Gala Opening and Closing Night Acknowledgment by MC at Gala Opening and Closing Night Logo on TV screens at main venues Logo on website Partner Page hyperlinked to organisation’s website Display of publications/small promotional materials at Media Partner: Booth (Box Office) and Media Centre Social media shout out across all UWRF channels

IDR 50,000,000 – 100,000,000 / AUD 5,000 – 10,000 worth of in-kind support across editorial, advertising and social media promotion

SUGGESTED ADVERTISING AND EDITORIAL SUPPORT

HOSPITALITY

• •

• • • •

2 x 4-Day Festival Passes 2 x Gala Opening invitation 2 x Press Call invitation Access to the Media Centre and all Media Assets

• • • •

•

Full page printed ads Banner ad on homepage Ads/mentions in our Newsletter Pre-event and post-event coverage of program highlights Speaker interviews Social media plugs for campaign milestones (first lineup announcement, full program announcement, tickets on sale) Reader discount code for 20% off 4-Day Pass (only valid after full program announcement in mid-August) Media Partnership Proposal UWRF22

A gem of a festival in a beautiful setting. The wonderfully engaged audience at every session made the festival a real pleasure. Shrabani Basu, Indian journalist and Historian

Media Partnership Proposal UWRF22

STEWARDSHIP Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of communitybuilding arts, cultural, and culinary programs. It was founded in 2004 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing. The goal of the Foundation is to help fulfil the creative needs of Indonesia, its individuals, and its communities while showcasing its cultural diversity – both traditional and contemporary – to the world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the Foundation. It achieves this through its core initiatives, Ubud Food Festival and Ubud Writers & Readers Festival. Through these major international events, the Foundation promotes Ubud as a centre for arts and culture while showcasing the artists, writers, chefs, and producers.

NOW Are you ready to join us this year? Get in touch today by emailing or giving us a ring: International Media Nicola Walpen nicola@yayasansaraswati.org +62 821 222 698 48 National Media Gustra Adnyana gustra@yayasansaraswati.org +62 81 238 244 882 Thank you for joining us and becoming a partner! Ubud Writers & Readers Festival Taman Baca Jl. Raya Sanggingan Ubud, Bali Indonesia 80571 www.ubudwritersfestival.com press@yayasansaraswati.org

Media Partnership Proposal UWRF22