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Partnership Proposal UWRF22
Partnership Proposal UWRF22
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Media Partners During two unprecedented years, we added a lot of new words to our vocabulary: Quarantine, Zoom, social-distancing, and indeed the catalyst of them all, COVID-19, but we also found the silver lining in what was an otherwise challenging year for arts organisations. The Ubud Writers & Readers Festival forged ahead, presenting a hybrid festival of live and online events in 2021, fulfilling our mission to create a space for cross-cultural exchange and open-minded dialogue and discussion. With the 2022 Festival theme encompassing humanity’s capacity to strengthen our ties as individuals and the world as a collective, we are finally able to meet again in person in October and engage on a deeper level. Knowing that we can gather once again in person to celebrate exceptional literature and unique voices and to deepen the impact, engagement, and quality of those conversations, we hope you will be inspired to join this celebration and benefit from a wide range of print and digital exposure opportunities.
Janet DeNeefe Festival Founder & Director Ubud Writers & Readers Festival
Our custom partner program offers a wide range of print and digital platforms designed to meet your budget. As a Festival Partner or Festival Supporter, you will be featured prominently from pre-event marketing to live festival and post-event promotion. As you’ll read in the following pages, we are passionate about deepening our connections to the community, building our audience, and sharing our mission. We hope you will be inspired to join our celebration of books, storytelling, ideas - and the possibilities they infuse.
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Partnership Proposal UWRF22
2021
AT A GLANCE
132 Events
195
Speakers
125
Businesses involved
11,000+ Participants
69,700+ Followers across Social Media
THE FESTIVAL The 19th Ubud Writers & Readers Festival (UWRF) is one of the major annual projects of the not-for-profit Foundation, Yayasan Mudra Swari Saraswati. It was first conceived in 2004 by Janet DeNeefe, cofounder of the Foundation, as a healing project in response to the first Bali bombing. The Festival is known as the biggest Festival of words and ideas in Southeast Asia. It helps to promote Ubud as an art and cultural centre, showcases Indonesian writers on an international stage, and helps young Indonesians to reach their potential through educational programs and literature. Proceeds from ticket sales are also used to cover free public events, free workshops for local children and high school students and their teachers, and to subsidise attendance of residents who otherwise could not afford to attend.
THE THEME From 27-30 October 2022, writers, artists, activists, and performers from Indonesia and beyond will converge for the 19th UWRF to share stories and ideas exploring this year’s theme: Uniting Humanity. This year’s theme is ‘Memayu Hayuning Bawana‘, an ancient Javanese philosophy that means the principles by which we care for, protect, and beautify our universe. Bawana refers to ‘our world’, which is not only a physical space but also a cultural and deeply spiritual realm. ‘Memayu’ is the way we sustain the beautification of our planet on our eternal path to universal harmony. UWRF translates this philosophy into ‘Uniting Humanity‘, which will unfold as a series of programs responding to Humanity’s capacity to strengthen our ties as individuals and the world as a collective. 6
Partnership Proposal UWRF22
Partnership Proposal UWRF22
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An astounding achievement, to bring together so many in the name of literature in such a fascinating, beautiful, and unlikely location. British Council, Jakarta
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Partnership Proposal UWRF22
Partnership Proposal UWRF22
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REASONS TO PARTNER WITH US BE PART OF THE MOST CELEBRATED LITERARY FESTIVAL IN THE REGION
BENEFIT FROM A TAILORED EXPOSURE STRATEGY
We’re proud to be Southeast Asia’s largest, longest-running, and most diverse literature and cultural event with an average annual attendance of more than 11,000 audience members.
Our Partnership and Media team work hand in hand with our festival partners to customise campaign strategies that utilise multiple channels and media outlets.
REACH AN INCREDIBLY DIVERSE AUDIENCE
RAISE YOUR BRAND’S ONLINE VISIBILITY
We are Indonesia’s only literature and cultural festival to reach a truly international audience in the region. Our audience is diverse – drawn from across Indonesia and beyond.
Promote your brand to our 15,000 newsletter subscribers and growing, and thousands of Social Media followers, all of whom have an active interest in books and literary or cultural activities.
CONNECT YOUR BRAND WITH RENOWNED AUTHORS Join the stage with our world-renowned and award-winning authors and poets from around the world by receiving acknowledgement through our incredibly talented moderators.
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Partnership Proposal UWRF22
Partnership Proposal UWRF22
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THE NUMBERS
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Partnership Proposal UWRF22
The Ubud Writers & Readers Festival welcomes more than 11,000+ people during the Festival. Our audience is affluent, educated and diverse.
Partnership Proposal UWRF22
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An amazing whirlwind experience meeting so many talented writers, shakers and movers. U.S. Embassy in Jakarta
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Partnership Proposal UWRF22
Partnership Proposal UWRF22
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PROGRAM With over 11,000 attendees virtually and in person and featuring more than 132 events over ten days the 2021 edition was a light when we needed it most. Festival Programming in 2021 included: •
•
Various events across a range of formats, with in-person, digital, and unique, “hybrid” offerings featuring some authors “beamed” on-stage from abroad.
69 Ticketed Programs
63 Free Programs
Varied event formats including workshops, poetry slams, book clubs, readings and film screenings.
19 On the Ground 31 Online Programs
82 Hybrid Format
Partnership Proposal UWRF22
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Partnership Proposal UWRF22
Partnership Proposal UWRF22
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OUTREACH Be sure to get in early to discover the full range of opportunities for partnership and promotion with the Ubud Writers & Readers Festival
PRINT PROMOTION
3,0000+ FESTIVAL FLYERS Printed & Distributed in strategic Distribution Points such as Restaurants and other event venues
5 BILLBOARDS Balihos at prominent positions across Bali
200+ BANNERS at the Festival venues across Ubud
ONLINE EXPOSURE 20
Partnership Proposal UWRF22
69,700+ followers across all UWRF social media channels
15,000+ newsletter subscribers with a click through rate of 3.6% which is above industry standard.
285,000 website visitors
Partnership Proposal UWRF22
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PARTNERSHIP ENTITLEMENTS
Festival Naming Rights
Platinum Partner
Major Partner
Gold Partner
Silver Partner
Bronze Partner
Cash: IDR 5,000,000,000
Cash: IDR 1,000,000,000
Cash: IDR 500,000,000
Cash: IDR 250,000,000
Cash & In-Kind: IDR 200,000,000
Cash & In-Kind: IDR 100,000,000
BRAND AWARENESS & ACKNOWLEDGMENT 1
Naming rights to the 2022 Ubud Writers & Readers Festival
P
2
Organisation’s branding at Festival site (banner, backdrop, POS)
P
3
Acknowledgement by MC at all events
P
4
Distribution of promotional material at Festival’s high traffic points (main venues)
5
Specific Post on UWRF Social Media (Instagram, Facebook, Twitter)
6 7
P
P
2 posts
1 post
Banner advertisement on UWRF E-News Banner
1x
1x
1x
Logo on paid advertising placements
P
P
P
P
8
Logo acknowledged on Festival billboards
P
P
P
P
9
Logo on Festival T-Shirts
P
P
P
P
P
10
Logo on UWRF e-news footer
P
P
P
P
P
11
Logo acknowledged on the Festival posters and flyers
P
P
P
P
P
12
Logo displayed on main Festival venues
P
P
P
P
P
P
13
Opportunity to include one promotional material in the Festival tote bags for all writers, supporters, media and volunteers
P
P
P
P
P
P
14
Partners shoutout on UWRF Social Media (Instagram, Facebook, Twitter)
P
P
P
P
P
P
15
Opportunity to disseminate Organisation’s promotional material at Festival’s Box Office
P
P
P
P
P
P
16
Logo displayed on Festival banner at the Opening and Closing night
P
P
P
P
P
P
17
Recording of UWRF partners to be played in between sessions at main program venues
P
P
P
P
P
P
18
Logo on TV Screen at main venues
P
P
P
P
P
P
19
Recognition at the Gala Opening and Closing Ceremony
P
P
P
P
P
P
20
Identification of Festival website with hyperlink to Organisation’s website
P
P
P
P
P
P
4 Events @2pax
3 Events @2pax
2 Events @2pax
1 Events @2pax
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7
5
5
4
3
8 pax
7 pax
5 pax
3 pax
2 pax
2 pax
HOSPITALITY 21
Invitation to Special Events
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Festival 4-day passes
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Invitation to the Gala Opening
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Partnership Proposal UWRF22
Partnership Proposal UWRF22
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Emerald Partner
PARTNERSHIP ENTITLEMENTS
Cash & In-Kind: IDR 50,000,000
Diamond Accommodation Partner
Pearl Accommodation Partner
5x double rooms for visiting authors including: • breakfast daily • pick-up and drop off to airport • drop to Festival venue daily • 300 canapes for the Festival Gala opening party
3x double rooms for visiting authors including: • breakfast daily • pick-up and drop off to airport • drop to Festival venue daily • 150 canapes for the Festival Gala opening party
Community Partner
Venue Partner
Cash & In-Kind: IDR 20,000,000
Venue to host UWRF off-site events and programs
BRAND AWARENESS & ACKNOWLEDGMENT 1
Naming rights to the 2022 Ubud Writers & Readers Festival
2
Organisation’s branding at Festival site (banner, backdrop, POS)
3
Acknowledgement by MC at all events
4
Distribution of promotional material at Festival’s high traffic points (main venues)
5
Specific Post on UWRF Social Media (Instagram, Facebook, Twitter)
6
Banner advertisement on UWRF E-News Banner
7
Logo on paid advertising placements
8
Logo acknowledged on Festival billboards
9
Logo on Festival T-Shirts
10
Logo on UWRF e-news footer
11
Logo acknowledged on the Festival posters and flyers
12
Logo displayed on main Festival venues
13
Opportunity to include one promotional material in the Festival tote bags for all writers, supporters, media and volunteers
14
Partners shoutout on UWRF Social Media (Instagram, Facebook, Twitter)
15
Opportunity to disseminate Organisation’s promotional material at Festival’s Box Office
P
P
16
Logo displayed on Festival banner at the Opening and Closing night
P
P
P
P
17
Recording of UWRF partners to be played in between sessions at main program venues
P
P
P
P
P
18
Logo on TV Screen at main venues
P
P
P
P
P
19
Recognition at the Gala Opening and Closing Ceremony
P
P
P
P
P
20
Identification of Festival website with hyperlink to Organisation’s website
P
P
P
P
P
HOSPITALITY 21
Invitation to Special Events
22
Festival 4-day passes
23
Invitation to the Gala Opening
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Partnership Proposal UWRF22
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2
1
1
1
2 pax
2 pax
1 pax
1 pax
1 pax
Partnership Proposal UWRF22
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A gem of a festival in a beautiful setting. The wonderfully engaged audience at every session made the festival a real pleasure. Shrabani Basu, Indian journalist and Historian
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Partnership Proposal UWRF22
Partnership Proposal UWRF22
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STEWARDSHIP Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of communitybuilding arts, cultural, and culinary programs. It was founded in 2004 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing. The goal of the Foundation is to help fulfil the creative needs of Indonesia, its individuals, and its communities while showcasing its cultural diversity – both traditional and contemporary – to the world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the Foundation. It achieves this through its core initiatives, Ubud Food Festival and Ubud Writers & Readers Festival. Through these major international events, the Foundation promotes Ubud as a centre for arts and culture while showcasing the artists, writers, chefs, and producers.
NOW Are you ready to join us this year? Get in touch today by emailing or giving us a ring: Rainintha Siahaan Partnership Manager rain@yayasansaraswati.org +62 81 184 649 61 Ade Ardhana Senior Partnership Coordinator ade.ardhana@yayasansaraswati.org +62 81 238 116 839 Thank you for joining us and becoming a partner! Ubud Writers & Readers Festival Taman Baca Jl. Raya Sanggingan Ubud, Bali Indonesia 80571 www.ubudwritersfestival.com press@yayasansaraswati.org
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Partnership Proposal UWRF22
Partnership Proposal UWRF22
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