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BusinessesSpeakersEvents SocialFollowersParticipantsinvolvedacrossMedia 2021 AT A GLANCE 69,700+11,000+125195132 Media Partners
During two unprecedented years we added a lot of new words to our daily vocabulary: Quarantine, Zoom, social-distancing, and indeed the catalyst of them all, COVID-19, but we also found the silver linings in what was an otherwise challenging year for arts organisations.
Knowing that we can gather once again in person in celebration of exceptional literature and unique voices and to deepen the impact, engagement and quality of those conversations, we hope you will be inspired to join this celebration and benefit from a wide range of print and digital exposure opportunities.
As you’ll read in the following pages, we are passionate about deepening our connections to the community, building our audience, and sharing our Wemission.hope you will be inspired to join our celebration of books, storytelling, ideas - and the possibilities they infuse.
Janet DeNeefe Festival Founder & Director Ubud Writers & Readers Festival
The Ubud Readers & Writers Festival was able to forge ahead, presenting a hybrid festival of live and online events in 2021, fulfilling our mission to create a space for cross-cultural exchange and open-minded dialogue and Indiscussion.ayearof the Festival theme encompassing humanity’s capacity to strengthen our ties as individuals and the world as a collective, we are finally able to meet again in person in October and engage on a deeper level.
Our custom partner program offers a wide range of print and digital platforms designed to meet your budget. As a Media Partner or Media Supporter, you will be featured prominently from pre-event marketing to live festival and post-event promotion.
Bawana refers to ‘our world’, which is not only a physical space but also a cultural and deeply spiritual realm. ‘Memayu’ is the way we sustain the beautification of our planet on our eternal path to universal harmony. UWRF translates this philosophy into ‘Uniting Humanity‘, which will unfold as a series of programs responding to Humanity’s capacity to strengthen our ties as individuals and the world as a collective.
The 19th Ubud Writers & Readers Festival (UWRF) is one of the major annual projects of the not-for-profit Foundation, Yayasan Mudra Swari Saraswati. It was first conceived in 2004 by Janet DeNeefe, cofounder of the Foundation, as a healing project in response to the first Bali bombing.
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From 27-30 October 2022, writers, artists, activists, and performers from Indonesia and beyond will converge for the 19th UWRF to share stories and ideas exploring this year’s theme: Uniting Humanity. This year’s theme is ‘Memayu Hayuning Bawana‘, an ancient Javanese philosophy that means the principles by which we care for, protect, and beautify our universe.
THE FESTIVAL THE THEME
The Festival is known as the biggest Festival of words and ideas in Southeast Asia. It helps to promote Ubud as an art and cultural centre, showcases Indonesian writers on an international stage, and helps young Indonesians to reach their potential through educational programs and literature.
Proceeds from ticket sales are also used to cover free public events, free workshops for local children and high school students and their teachers, and to subsidise attendance of residents who otherwise could not afford to attend.
An astounding achievement, to bring together so many in the name of literature in such a fascinating, beautiful, and unlikely location.
British Council, Jakarta
PROMOTIONAL PACKREASONSUWRF22 TO PARTNER WITH US We’re proud to be Southeast Asia’s largest, longest-running, and most diverse literature and cultural event with an average annual attendance of more than 11,000 audience members. Promote your brand to our 15,000 newsletter subscribers and growing, and thousands of Social Media followers, all of whom have an active interest in books and literary or cultural activities. We are Indonesia’s only literature and cultural festival to reach a truly international audience in the region. Our audience is diverse – drawn from across Indonesia and beyond. Our Partnership and Media team work hand in hand with our festival partners to customise campaign strategies that utilise multiple channels and media outlets. Join the stage with our world-renowned and award-winning authors and poets from around the world by receiving acknowledgement through our incredibly talented moderators. BE PART OF THE MOST CELEBRATED LITERARY FESTIVAL IN THE REGION RAISE YOUR BRAND’S ONLINE VISIBILITYREACH AN INCREDIBLY DIVERSE AUDIENCE BENEFIT FROM A TAILORED EXPOSURE STRATEGY CONNECT YOUR BRAND WITH RENOWNED AUTHORS
13PROMOTIONAL PACK UWRF22 PROMOTIONAL PACK UWRF22 THE NUMBERS The Ubud Writers & Readers Festival welcomes more than 11,000+ people during the Festival. Our audience is affluent, educated and diverse.
An amazing whirlwind experience meeting so many talented writers, shakers and movers. U.S. Embassy in Jakarta
17PROMOTIONAL PACK UWRF22 PROGRAM With over 11,000 attendees virtually and in person and featuring more than 132 events over ten days the 2021 edition was a light when we needed it most. Festival Programming in 2021 included: Various events across a range of formats, with in-person, digital, and unique, “hybrid” offerings featuring some authors “beamed” on-stage from abroad. Varied event formats including workshops, 31 Online Programs 82 Hybrid Format 19 On the Ground 69 Ticketed Programs 63 Free Programs
21PROMOTIONAL PACK UWRF22 PROMOTIONAL PACK UWRF22 PRINT PROMOTION ONLINE EXPOSURE OUTREACH Be sure to get in early to discover the full range of opportunities for partnership and promotion with the Ubud Writers & Readers Festival Printed & Distributed in strategic Distribution Points such as Restaurants and other eventfollowersvenues across all UWRF social media channels Balihos at prominent positions across Bali newsletter subscribers with a click through rate of 3.6% which is above industry standard. at the Festival venues across Ubud website visitors 3,0000+ FESTIVAL FLYERS 69,700+ 5 BILLBOARDS 15,000+ 200+ BANNERS 285,000
Want to have your brand carried by thousands of Festival audience members and volunteers? Place your logo on our festival goodie bag. Distributed to speakers, sponsors, media, and volunteers, the goodie bag is a must-have for attendees as they make their way through the Festival. and like the t-shirt. supporter by securing the exclusive rights to the backs of 50 x premium quality t-shirts.
50 T-shirt branded with your logo = IDR 7,500,000 Become part of this extremely popular item by securing the exclusive rights to the back of 50 goodie bags 50 bags branded with your logo = IDR 7,500,000
T-SHIRT
TOTE BAG
Want to display your company’s brand and message on the back of our UWRF t-shirt? The festival t-shirt represents a much-loved memento for speakers, attendees, volunteers, and staff and is frequently sighted many years after the event. Become part of their treasured memories and a highly visible
Please note: this graphic is provided for illustrative purposes only and the actual item you receive may differ from the image displayed.
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Promote your brand to a diverse audience through our festival merchandise items.
PROMOTION
24 25PROMOTIONAL PACK UWRF22 PROMOTIONAL PACK UWRF22 ADVERTISEMENT ADVERTISEMENT Each issue contains the festival highlights: program updates, speaker info, reviewsannouncements,specialanddeliveredfree to inboxes every Month and with greater frequency in the lead-up to the Festival. Your promotion will be played theand10advertisementsalongsidecontinuouslyotherforminutesbefore10minutesafterscreeningsand in-between films. The screenings are usually held during the festival on Thursday, Friday, and Saturday nights. BY THE NUMBERS: • 15,000+ subscribers • Affluent and well educated • 4.9% Click-Through Rate well above industry standard BY THE NUMBERS: • 1,000+ viewers • Affluent and well educated • 10 film screenings SPECS & RATES: • Insertion Rate: IDR 3,000,000/ad • Dimensions: 600 x 100px; • Formats: .png or .jpg SPECS & RATES: • Rate: IDR 5,000,000 for 3 all three nights • Duration: max 1 Minute • Formats: .mov or .mp4 Want to reach 15,000+ subscribers and grow, all of whom have an active interest in books and literary or cultural activities within Indonesia and beyond? Want to advertise your brand and business on the big screen? You can showcase your commercial at our nightly film screenings, which are held as twilight events.
28 29PROMOTIONAL PACK UWRF22 PROMOTIONAL PACK UWRF22 PITCHES AND PRICES The Festival is a great opportunity for high-quality vendors of beverages and handmade arts and crafts. We’d love to have you. We welcome applications from good-quality stalls and local community organizations. We request that our food vendors, in particular, are mindful of the environmental impact of their packaging. BOOK STORE KOPI KORNER WaterElectricityChairsTablesSpaceResource & Sink PriceAvailability WaterElectricityChairsTablesSpaceResource & Sink PriceAvailability : 3,5m wide x 3m deep : 3 Pieces (60cm x 180cm) : 3 Pieces (banquet chairs) : 5000 watt : Sharing : 1 Item : IDR 10,000,000 : Built in stall : 1 Item : IDR 10,000,000
30 31PROMOTIONAL PACK UWRF22 PROMOTIONAL PACK UWRF22 WaterElectricityChairsTableSpaceResource & Sink PriceAvailability WaterElectricityChairsTableSpaceResource & Sink PriceAvailability : Umbrella (2m diameter) : 1 Piece (60cm x 180cm) : 2 Pieces (banquet chairs) : 1000 Watt : Sharing : 18 Items : IDR 2,500,000 : 2m wide x 2,5m deep : 1 Piece (60cm x 180cm) : 2 Pieces (banquet chairs) : 3000 Watt : Sharing : 15 Items : IDR 5,000,000
32 33PROMOTIONAL PACK UWRF22 PROMOTIONAL PACK UWRF22 WaterElectricityChairsTableSpaceResource & Sink PriceAvailability WaterElectricityChairsTableSpaceResource & Sink PriceAvailability : 2m wide x 4m deep : 1 Piece (60cm x 180cm) : 2 Pieces (round chairs) : 3000 Watt : Sharing : 2 Items : IDR 3,500,000 : 1 Piece (60cm x 180cm) : 2 Pieces (banquet chairs) : 3000 Watt : Sharing : 2 Items : IDR 7,500,000
A gem of a festival in a beautiful setting. The wonderfully engaged audience at every session made the festival a real pleasure.
Shrabani Basu, Indian journalist, and Historian
36 37PROMOTIONAL PACK UWRF22 PROMOTIONAL PACK UWRF22 TEMPLE TOILET Entrance N EntranceCheckPoint NIGHTCYPEVENT OFFICEUWRF FESTIVALWORKSHOPCLUB Entrance F 3 C 9 C 10 C 12 C 15 C 16 TOILET m3,5m3,5 3FFm21 SITE MAP - UBUD WRITERS&READERS FESTIVAL 2022 Kopi Korner E 14 E 15 E 10 Food Truck StoreBook E 9 OFFICEUWRF BOX OFFICEInformationTransport STAGEMUSIC m2 2,5 m m2 2,5 m 2,5 m m2 2,5 m m2 2,5 m E 1 E 2 E 3 E 4 E 5 E 6 E 11 E 12 E 13 E 7 E CornerKids8Exit Point UWRF STALLS Marchandise VOLUNTEER BASECAMP BookGreenSigningRoom Entrance C 11C 14 C 13 LOUNGEPANELAREADISCUSSION & FILM SCREENING F 4 F 5 3 m m3 Umbrella Stall LOUNGE AREA CheckTicket CheckTicket C 4 C 3 C 2 C 1 C 8 C 7 C 6 C 5 StallUmbrella UmbrellaStall FestivalBar 2 m m2,5 F 7 F8 F9 F 6
NOW
Ubud Writers & Readers Festival Baca Raya SangginganUbud,Bali Indonesia www.ubudwritersfestival.com80571press@yayasansaraswati.org
Taman
Jl.
Mamet
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Are you ready
Thank
STEWARDSHIP Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of communitybuilding arts, cultural, and culinary programs. It was founded in 2004 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing. The goal of the Foundation is to help fulfil the creative needs of Indonesia, its individuals, and its communities while showcasing its cultural diversity – both traditional and contemporary – to the world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the ItFoundation.achievesthis through its core initiatives, Ubud Food Festival and Ubud Writers & Readers Festival. Through these major international events, the Foundation promotes Ubud as a centre for arts and culture while showcasing the artists, writers, chefs, and producers. to join us this year? Partnership Officer partnership@yayasansaraswati.orgMeindra 821-4466-1834 you for joining us and becoming a partner!
Get in touch today by emailing or giving us a ring:
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