2015 Convention & Expo Program by UHCC

Chase Is Proud To suPPorT The uTah hIsPaNIC ChaMBer oF CoMMerCe

so You CaN do More For Your CoMMuNITY. Visit Your Neighborhood Chase Branch Today. J.R. Vera Salt Lake City, UT 801-715-7389

Carlos Linares Salt Lake City, UT 801-706-9394

CONTENTS

CONVENTION SPONSORS ............... 4 UHCC CHAIR MESSAGE..................... 5 CONVENTION SPEAKERS ................. 7 WORKSHOPS ....................................... 10 CONVENTION AGENDA ................... 12 QUIXOTE AWARDS ............................. 14 MEDIA SPONSORS ............................. 16 BUSINESS EXPO .................................. 19 UHCC CORPORATE PARTNERS ....... 22

CONVENTION SPONSORS

UTAH

A MESSAGE FROM THE UHCC CHAIRMAN OF THE BOARD WELCOME TO THE 2015 UTAH HISPANIC CHAMBER OF COMMERCE ANNUAL CONVENTION & EXPO. Dear Chamber Members and friends, This is such an incredible occasion for the Utah Hispanic Chamber of Commerce (UHCC)! This year’s event marks our first two-day Annual Convention & Expo with nine separate events within our Convention! Your UHCC continues to strive to better serve you— our members & business community! Over the last year, you have witnessed a change in our luncheons with an educational piece inserted into each networking luncheon. Our expansion into Ogden has been welcomed with over 100 business owners and executives attending our first event. The UHCC team continues to work to meet your needs with our community partnerships with the Utah Cultural Celebration Center, Alpha Media, Key Bank, the Small Business Development Center at Salt Lake Community College- Miller Campus, and Arches Health Plan. You will see more of us on radio, tv and social media platforms. Stay tuned for more information on how we can continue to help you reach your business goals! Each year we see changes in leadership with a number of board members who are cycling off the board. Our 2014-2015 Chair, Juancarlos Judd, has transitioned into the Past Chair position, and we are truly grateful for all of his dedication and hard work. I have assumed the role of Chair for the Utah Hispanic Chamber of Commerce. Recently elected, Alex Guzman has stepped in as Vice Chair. Our executive committee is comprised of Jorge Dennis as Secretary, Ascension (JR) Vera as Treasurer, and Mark Flores as UHCC General Counsel. These individuals and the entire board of directors are committed to creating a vision for a successful and beneficial chamber for the Utah business community. We thank you for your continued support through our tremendous growth. We continue to be led by our mission — To provide leadership, opportunities for economic growth, professional development and community involvement for our business community. Once again, this is your Chamber and we cannot do our work without you, our greatest asset. Thank you! Sincerely, David Utrilla Chair of the Board of Directors

Working together, succeeding together. We find strength in our diversity. In every way, our team reflects the rich culture of the people and communities we serve. Inclusion is a corporate priority, and we take seriously our responsibility to promote equality in hiring and our suppliers. Because together, we are Key. KeyBank proudly supports the Utah Hispanic Chamer of Commerce. KeyBank helps people and businesses thrive. Learn more. Visit your local branch.

Key.com is federally registered service mark of KeyCorp. ÂŠ2015 KeyCorp. KeyBank is a Member FDIC. 48500

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CONVENTION SPEAKERS Dee O’Donnell Utah Regional President, Wells Fargo Dee O’Donnell leads nearly 1,500 team members from 120 banking locations in communities across the state. Ms. O’Donnell was appointed to her current position in November 2014. Ms. O’Donnell, a financial services veteran with more than 36 years of experience, has been with the company for 27 years. She joined Wells Fargo predecessor Wachovia in 1987 and in 2009, Ms. O’Donnell was named Region President in Western Virginia, where she was responsible for over 75 stores. Ms. O’Donnell serves as a champion for diversity at Wells Fargo. She is the first woman president in the long legacy of the bank in Utah diversity team member network groups. Among these is the Latin Connection, a group promoting diversity and inclusion among Latin team members in the Beehive State. Dr. Susan R. Madsen Professor of Management, Orin R. Woodbury Professorship in Leadership and Ethics Dr. Susan R. Madsen is a Professor of Management in the Woodbury School of Business at Utah Valley University. She is also the Orin R. Woodbury Professor of Leadership and Ethics. Susan is a leadership and change consultant and loves to teach, research, and write. She also enjoys her involvement in various service assignments and activities. She recently completed directing the Utah Women and Education Project for the state of Utah and continues to work with key Utah stakeholders on related efforts. In August of 2013, she founded the Utah Women and Leadership Project that she continues to direct today.

Hon. Ralph Becker Mayor, Salt Lake City Salt Lake City Mayor Ralph Becker is the popular, two-term Mayor of Utah’s Capital City. He was elected in 2007 and re-elected in 2011 by a wide margin. A visible and highly regarded national leader among U.S. mayors, Mayor Becker currently serves as President of the National League of Cities and recently completed work as one of a small group of municipal leaders on the White House Task Force on Climate Preparedness and Resilience. During his time in office, Mayor Becker has led Salt Lake City in the passing of Utah’s first non-discrimination ordinance and created the state’s first mutual commitment registry, to recognize and extend benefits to domestic partners. In December 2013, when gay marriage briefly became legal in Utah, Mayor Becker enthusiastically officiated for 35 couples who were married on the first day. And, in October 2014, helped lead the celebration of the U.S. Supreme Court action that resulted in legalizing same-sex marriage in Utah for the foreseeable future.

CONVENTION SPEAKERS Elder Whitney Clayton Presidency of the Seventy, LDS Church Elder L. Whitney Clayton was sustained as a member of the First Quorum of the Seventy of The Church of Jesus Christ of Latter-day Saints on March 31, 2001. He has served as a member of the Presidency of the Seventy since 2008. Elder Clayton served as a counselor in the South America South Area Presidency in 2002-2003 and as president during 2003-2006, while living in Buenos Aires, Argentina. He previously served as an Area Seventy for the North America West Area for six years. Elder Clayton was a business litigation attorney with Call, Clayton & Jensen in Newport Beach, California. He earned a bachelor’s degree in finance at the University of Utah and a law degree at the University of the Pacific. He served as a full-time missionary in Peru from 1970 to 1971.

Jonathan Johnson Chairman of the Board of Directors, Overstock.com Jonathan has been the chairman of Overstock’s board of directors since April 2014, transitioning to the position after five years as the company’s president and later the acting CEO and executive vice chairman of the board. Johnson joined Overstock in 2002. During this time, he has been an integral part of Overstock’s meteoric growth from a small start-up to a publicly-traded company with $1.3 billion in sales and over 1,500 employees. Johnson received a Bachelor’s Degree in Japanese from Brigham Young University, studied at Osaka University of Foreign Studies in Japan as a Ministry of Education Scholar, and received his Juris Doctor degree from the J. Ruben Clark Law School at Brigham Young University.

Marielena Acevedo Business Innovator & International Marketing Expert. Fmr. Managing Director / GM, Lipton Latin America, Pepsi Lipton International Partnership & fmr. Global Trade & Customer Marketing Director, Pepsico International Born and raised in Guatemala, currently lives in NYC. More than 20 years experience in the Beverage Industry. Successfully has led assignments for PepsiCo in NY, China, London, Dubai and lately served as GM-Managing Director for Lipton Latin America leading the path to the fastest growing beverage category and #1 brand up to date. In 2012 was named “Ambassador of the Maya Culture’ by Don Tomas Calvo Mateo -highest Maya Authority alive- in recognition for her passion and love for Guatemala and its History and Culture. Has shared her story in several international women and leadership forums across Latin America.

CONVENTION SPEAKERS Linda G. Alvarado President and CEO, Alvarado Construction & co-owner of the Colorado Rockies, MLB franchise. As owner of Alvarado Construction, Linda has 35 years experience in large multi-million dollar commercial development, government and institutional general contracting, construction management, design/build, and program management contracts. Linda made history as the first Hispanic (male or female) owner of a major league baseball franchise, her role is also significant as it marked the first time that any woman was involved in a bid for ownership of a Major League team. Linda was named one of the “100 Most Influential Hispanics in America” by Hispanic Magazine. In 2003 Alvarado was inducted into the National Women’s Hall of Fame and is a recipient of the prestigious Sara Lee Corporation Frontrunner Award for exemplary achievement and leadership. Fernando Arau Actor, Comedian, Producer, Owner of Arauvision Fernando is an acomplished award winning comedian / Actor / Producer and is the son of film director Alfonso Arau. Fernando started his career in his early twenties where he hosted a kids’ TV show. In 1991 he starred in Alcanzar una estrella II alongside a young Ricky Martin. In 1994, he moved to Miami, where he eventually became one of the hosts on Despierta América the most watched Hispanic morning show in the U.S. In 2004 he won the TV Host of the Year award. In 2006, the National Academy of Arts and Sciences awarded Arau an honorary Spanish Emmy Award. Fernando has starred and appeared in many films and TV shows. He created ARAUVISION, his own TV network where he currently produces the very successful TV show “Tenga Pa’Que se Entretenga”. Alvaro Mora Motivationals Speaker, Life Coach and Entrepreneur Alvaro Mora was born in Veracruz, Mexico. As a young boy he grew a passion for reading and science. He studied Electrical Engineering and later served an LDS mission. For more than 20 years he taught university students and instructors serving as their mentor. Alvaro developed an interest in the mind, which led him to study neuroscience. However, his expertise does not end there. He is certified in a broad scope of topics including Master Practitioner in NLP, Master Coach of Business, International Life Coach, Personal Branding, Neuromarketing, and Biodecodification. He is a member of the International Association of Coaching with NLP, Professional Association of Life Coaches, and Worldwide Network of Public Speakers. Currently Alvaro continues to teach and mentor university students, is a columnist for multiple magazines and newspapers, hosts a weekly radio show “El Poder del Cambio”, and recently wrote a book called “La gran Trampa de la CAJA”.

WORKSHOPS MEDIA PANEL - HARNESS THE HISPANIC MARKET THROUGH MEDIA Moderator: Suzanne Mulet, UHCC Board Member, Sure-Footed Wisdom, President & CEO Panel Members: Mary Lee Robinson, Alpha Media, General Manager; Andrew Mars, Estrella TV, General Sales Manager; Leonardo Ruiz, Univision, VP, General Manager/ Director of Sales; John Terril, Telemundo, President. Entrepreneurs and corporate America are witnessing the importance of Hispanic consumers and their growing purchasing power, estimated to reach $7 billion dollars in Utah. Though brands still remain cautious in their approach, they are beginning to realize that if they donâ&#x20AC;&#x2122;t act now, they may never get a second chance. The companies that are making a serious commitment to the Hispanic market have already realized that more success will come to those who support specific media targeting the Hispanic consumer. Join this workshop to learn more about this growing phenomenon of Latino consumer and the media. AIM PATHWAYS2PROFIT: AIM-ALIGN YOUR IDEA TO A MARKET (in Spanish) Matthias Miller, Consultant, Salt Lake Community College Small Business Development Center Many products and companies fail because they do not know how to connect with their customers. The AIM workshop provides participants with an overview of the tools needed to validate that an idea or product will have acceptance in a market before a substantial amount of resources are invested in the venture. SECURING YOUR BUSINESS FINANCIAL FUTURE Ryan S. Richards, CFP, Financial Advisor, Morgan Stanley Wealth Management Whether you are the founder of a corporation, a sole proprietor or a small business owner with a few employees, findout what is the primary savings vehicle for many businesses today and one of the best tools for employers to attract and retain key employees. Whether you have a savings plan or want to establish one there are many important reasons to consider this workshop. REDUCING BUSINESS EXPENSES, EMPOWERING OUR EMPLOYEES Gabriela Benitez, Director of Marketing and Development, Enrollment USA During this workshop you will find individual and business answers to help you choose the right business solutions and empower your employees to make the right decisions. In addition we will help simplify your healthcare options and reduce your individual and business costs! 5 Top healthcare misconceptions on healthcare benefits, what you need to know about enhancing your bottom line and solutions and services to Healthcare management

CONVENTION AGENDA THE NEW BUSINESS MAINSTREAM, BROADENING UTAH’S ECONOMIC FUTURE

THURSDAY, MAY 28, 2015 8:30 a.m. - 10:00 a.m. UHCC VIP SEMINAR SERIES: EFFECTIVE CONSUMER ENGAMENT Room: Alta / Brighton Jeffrey Olsen, Executive Director, Thomas Arts 8:30 a.m. - 10:00 a.m. SOMOS ACADEMY Room: Wasatch SCHOLARSHIPS: CREATING A SUCCESSFUL APPROACH Jenny Ryan, Director of Financial Aid, Westminster College SUCCESS AND HOW TO ACHIEVE IT David Ibarra, President & CEO, e-Leader Tech 10:00 a.m. - 3:00 p.m. Job Fair Room: Arches 6:00 p.m. - 8:00 p.m. Room: Alta / Brighton

Contractor Safety Training Utah Safety Council

FRIDAY, MAY 29, 2015 7:00 a.m

REGISTRATION

8:30 a.m. - 10:00 a.m. WOMEN’S BUSINESS LEADERSHIP BREAKFAST Room: The Canyons MC: Silvana Effio, News Anchor, Telemundo Welcome Remarks: Beverly Stachowiak, Marketing Director, General Distributing Co. / UHCC Convention Committee Chair UHCC remarks: Olga de la Cruz, SVP of Business Development, Utah Hispanic Chamber of Commerce Sponsor Remarks: Karen Gunn, Goldman Sachs 10,000 Small Businesses Inspirational Remarks: Dolores Medina, Owner, El Farol Restaurants Business Woman of the Year Award Special Guest Speaker Remarks: Dee O’Donnell, Utah Regional President, Wells Fargo Bank Keynote Address: Dr. Susan R. Madsen, Orin R. Woodbury Professor of Leadership and Ethics, Utah Valley University 10:15 a.m - 11:15 a.m. WORKSHOPS Room: Wasatch Media Panel - Harness the Hispanic Market through Media Moderator: Suzanne Mulet, UHCC Board Member, Sure-Footed Wisdom, President & CEO Panel Members: Mary Lee Robinson, Alpha Media, General Manager; Andrew Mars, Estrella TV, General Sales Manager; Leonardo Ruiz, Univision, VP, General Manager/ Director of Sales; John Terril, Tele- mundo, President. 10:15 a.m - 11:15 a.m. Room: Brighton

AIM Pathways2Profit: AIM-Align your Idea to a Market (in Spanish) Matthias Miller, Consultant, SLCC Small Business Development Center

CONVENTION AGENDA THE NEW BUSINESS MAINSTREAM, BROADENING UTAH’S ECONOMIC FUTURE WORKSHOPS (Continued) 10:15 a.m - 11:15 a.m. Securing Your Business Financial Future Room: Orion Ryan S. Richards, CFP, Financial Advisor, Morgan Stanley Wealth Management 10:30 a.m. - 11:30 a.m. BUSINESS EXPO OPENS Room: Arches, Deer Valley, Sundance & Solitude. 12:00 p.m. - 2:00 p.m. BUSINESS LEADERSHIP LUNCHEON & KEYNOTE ADDRESS Room: Luncheon MC: Irene Caso, News Anchor, Univision. Bryce & The Canyons UHCC Opening Remarks: Francisco Sotelo, President & CEO, UHCC. Lunch Sponsor Remarks: Ascencion “JR” Vera, Chase Bank Welcome Remarks: Mayor Ralph Becker, Salt Lake City Presenting Sponsor Remarks: Arches Special Remarks: Elder Whitney Clayton, LDS Church Somos Foundation Presentation: Tim Carr, Proffesor, Westminster College Sponsor Remarks: Leonardo Ruiz, Univision Guest Remarks: Jonathan Johnson, Chairman, Overstock.com Special Guest Speaker: Marielena Acevedo, Fmr. Managing Director / GM, Lipton Latin America, Pepsi Lipton International Partnership Communnity Partner Remarks: Gloria Salazar, Key Bank Quixote Awards Recognition: Mary Jose Smith, State Farm Keynote Address: Linda Alvarado, President & CEO, Alvarado Cons- truction Closing Remarks: David Utrilla, Chair of the Board, UHCC 2:00 p.m. - 5:00 p.m. BUSINESS EXPO RE-OPENS Room: Arches, Deer Valley, Sundance & Solitude. 2:15 p.m. - 3:00 p.m. WORKSHOP Room: Orion REDUCING BUSINESS EXPENSES, EMPOWERING OUR EMPLOYEES Gabriela Benitez, Director of Marketing and Development, Enrollment USA 6:00 p.m. - 10:00 p.m. Room: Bryce / The Canyons

El PODER DEL CAMBIO DINNER (Conference in Spanish) MC: Diosa DeAgostine, Humana Business UHCC Remarks: Francisco Sotelo, President & CEO, UHCC. Welcome Remarks: Alex Guzman, Chair Elect, UHCC Sponsor Remarks: Gloria Salazar, Key Bank Guest Speaker: Dr. Raul Trujillo, Humana Business Guest Speaker: Mike Durazo, Durazo & Associates Special Guest Speaker: Alvaro Mora, Motivational Speaker, Life Coach Sponsor Remarks: Silvia Norman, Wells Fargo Keynote Address: Fernando Arau, Comedian & Actor. *Program & agenda subject to change

QUIXOTE AWARDS Business Owner of the Year: Jorge Dennis, Envirokleen Honors Hispanic/Latino business owners who have distinguished themselves in business by demonstrating initiative and creativity in addressing major challenges in their businesses, who have shown commitment to their employees, and who have achieved outstanding professional accomplishments. Business Executive of the Year: Shaun Greene & Matthew Gregory The Business Executive of the Year Award recognizes an executive or professional business manager who demonstrates exceptional success, drive, and leadership, which creates a positive role model for their staff, community and advances the general interest of local business. Business Woman of the Year: Kathy Ricci, Utah Micro-Enterprise Loan Fund Recognizes women who provide invaluable leadership, demonstrate excellence in business, community involvement and inspire others to reach their professional potential for the purpose of invigorating and enhancing the local quality of life. Non-profit Organization or Institution of the Year: Boys & Girls Clubs (Government, business, educational, or other) Recognizes organizations which exemplify commitment and support to the Hispanic/Latino community through their organizational practices and community-focused endeavors which significantly enhance the way of life through their efforts. UHCC Member of the Year: Claudia Gonzalez, Radio Positiva Recognizes one member of the Utah Hispanic Chamber of Commerce who has demonstrated exemplary commitment, initiative and dedication to further the development of the chamber and Hispanic / Latino business community. Small Business of the Year: Del Mar al Lago Restaurant Recognizes small companies who have demonstrated leadership in the business community, have made substantial contributions to the quality of life in Utah and embody excellence, not only in their line of business, but through their daily interactions within the community. Large Business of the Year Les Olson Company Recognizes large companies who have demonstrated leadership in the business community, have made substantial contributions to the quality of life in Utah and embody excellence, not only in their line of business, but through their daily interactions within the community. Partner of the Year: Utah Cultural Celebration Center Recognizes companies who have demonstrated leadership in the business community, have made substantial contributions to the quality of life in Utah and embody excellence, not only in their line of business, but through their daily interactions within the community.

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MEDIA SPONSORS THANK YOU TO OUR MEDIA SPONSORS

UTAH

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BUSINESS EXPO EXHIBITOR BOOTH LAYOUT Lodge Lobby

Powder Mountain

Snowbird

Solitude

35 34

32 33

Sundance

30 Deer Valley

26 Photo Booth

Arches

Canyons Lobby

BUSINESS EXPO 1 Coverall 2 Westminster College 3 Mass Mutual 4 SLCC 5 The Leonardo 6 Utah Media Group 7 Allstate 8 America First 9 La bala magazine / cambio 10 Ballet West 11 Check City 12 GPS Track Me 13 Blendfresh 14 Del Mar al Lago 15 Enrollment USA 16 Cyprus Credit Union 17 Open 18 Regence 19 Jordan Valley Medical

20 Chase 21 IHC 22 Estrella TV 23 Univision 24 State Farm 25 Wells Fargo 26 Wells Fargo 27 Key Bank 28 Key Bank 29 General Distributing 30 Alpha Media 31 Mountain West 32 UCCC 33 Arches 34 Zions Bank 35 Photo Booth 36 Labor Commision 37 United Behavioral Health 38 Equity Realestate

39 Les Olson 40 SBA 41 USUO 42 Zynergia 43 A-1 Sprinklers 44 Utah Safety Counsil 45 GOED 46 Pepsi 47 C-7 48 Telemundo 49 Home Depot 50 Industrial Supply 51Boys & Girls Clubs 52 Sheraton Hotel 53 Select Health 54 Open 55 Open

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UHCC CORPORATE PARTNERS P R E S I D E N T

D I A M O N D

P L A T I N U M

G O L D ADMIRAL BEVERAGE CORPORATION

S I L V E R

Building Service Contractors

Celebrating an organization that makes a difference Finding a purposeful way to assist one another, turning belief into action, and working toward this ideal â&#x20AC;&#x201D; these are the driving forces that lift up humanity and make a difference, one person at a time. Wells Fargo is committed to supporting organizations that enrich our community. Jason F. Watson Vice President, Director of Business Deveopment 801-246-1707 jason.f.watson@wellsfargo.com Silvia A. Norman Community Affairs Representative 801-246-2737 silvia.a.norman@wellsfargo.com