Gateway to Saudi - APR2024

GATEWAY

TO SAUDI

MAGAZINE

LAYLAT AL QADR

The Night of Decree

RAMADAN IN SAUDI

Saudi Arabia comes alive

THE LIVING MUSEUM

Sustainable luxury in AlUla

Editor's Note

Dear Readers,

As the holy month of Ramadan graces us once again, it's my pleasure to welcome you to the latest edition of "Gateway to Saudi." This issue arrives at a time when the days are infused with reflection and the nights with community, capturing the essence of this sacred month.

As we navigate through the pages, we are reminded of the rich tapestry of Saudi Arabia's cultural landscape— from the spiritual depths of its holy cities to the stirring vistas of its natural wonders. We invite you to explore the corners of this beautiful land through our features, each woven with the thread of discovery and the promise of an unforgettable journey.

As we look forward to Eid Al-Fitr, a time of celebration and joy that marks the end of Ramadan, we extend our heartfelt wishes to all our readers. Ramadan Mubarak and a happy Eid ahead. May these days be filled with peace, reflection, and shared moments of joy.

This season also brings forth a collection of experiences and events that showcase the dynamic cultural fabric of Saudi Arabia. From the Diriyah Biennale to the Layali Diriyah evenings and the bustling stalls of Souq Al-Mawsim, each event is a testament to the Kingdom's commitment to culture and the arts.

Thank you for allowing us to accompany you on your professional journey through the heart of Saudi Arabia. We hope that "Gateway to Saudi" continues to be a valuable resource as you create and curate travel experiences that are not only enriching but also deeply meaningful.

Here's to the journeys we will take and the stories we will tell. Let us celebrate the spirit of the season and embrace the adventures that await us.

With warm regards,

Sebastian Kuckart Managing Director UHI

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Wecome Readers

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Ramadan in the Kingdom

Discover how Saudi Arabia comes alive during the holy month.

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Emaar Hospitality Group

Featuring premier accommodations for a blessed Ramadan and Eid

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Laylat Al Qadr

The Night of Decree, the pinnacle of Ramadan.

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Eid Al Fitr 2024

Embracing togetherness and the celebration of Eid in Saudi Arabia.

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UHI Tours: Cultural Odyssey Through AlUla and Riyadh

A six-day journey from the spiritual serenity of Madinah to the mystic allure of Riyadh.

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Rewards & Deals

Catch a glimpse of our new Rewards program, and last minute Ramadan deals.

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Diriyah Biennale

Exploring contemporary narratives in the 2024 art showcase and connecting with the local culture and heritage.

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Luxury in AlUla

Sustainable luxury amid the timeless beauty of Ashar Valley.

RAMADAN REFLECTIONS

EMBRACING TRADITIONS IN SAUDI ARABIA

Ramadan in Saudi Arabia is a time of deep spiritual reflection, communal worship, and cultural traditions that resonate with the Kingdom's rich Islamic heritage. As the birthplace of Islam, Saudi Arabia holds Ramadan in high esteem, offering a unique blend of piety, celebration, and social cohesion. The month-long fast from dawn to sunset culminates in the joyous festival of Eid al-Fitr, marking a time of charity, family reunions, and nationwide festivities.

Spiritual Significance

The holy month of Ramadan is considered the most sacred month of the Islamic lunar calendar. It commemorates the first revelation of the Quran to the Prophet Muhammad (PBUH) and is observed by Muslims worldwide through fasting, prayer, and reflection. In Saudi Arabia, the experience is amplified by the proximity to the holiest cities in Islam, Makkah and Madina, where nightly Taraweeh prayers in the Grand Mosque and the Prophet's Mosque are attended by thousands of worshippers from around the globe.

Cultural Richness

As dusk falls and the Maghrib prayers signal the end of the day's fast, families and friends gather to break their fast

with the Iftar meal. Traditional dishes such as dates, laban (yogurt drink), samboosas, and hearty soups are shared in a convivial atmosphere. The subsequent meal before dawn, Suhoor, is equally important, providing sustenance for the next day of fasting.

Social Dynamics

Ramadan strengthens social bonds and emphasizes charitable acts, known as Zakat, which are one of the Five Pillars of Islam. The sense of community is palpable, with mosques full of worshippers and streets alive with festive spirits. The government and private charities organize large-scale Iftar tents, offering free meals to ensure that even the less fortunate can partake in the breaking of the fast.

Modern Celebrations

While deeply rooted in tradition, Saudi Arabia's observance of Ramadan also reflects the country's evolving landscape. Modern malls and hotels offer special Ramadan-themed events and Iftar buffets, while social media platforms buzz with spiritual messages and communal greetings. Television series and special programs are broadcasted throughout the month, becoming a significant part of the

DISCOVER UNPARALLELED ELEGANCE

Emaar Hospitality Group

The Emaar Hospitality Group, a titan of luxury and real estate within Saudi Arabia's vibrant landscape, has established a legacy of excellence in hospitality. Their portfolio boasts a diverse selection of opulent accommodations that cater to the discerning needs of travelers. Whether seeking serenity in the sacred cities of Makkah and Madinah or indulging in the sumptuous comforts of modern living, Emaar's properties are sanctuaries of exceptional service and elegance.

Emaar Elite Makkah

The Emaar Elite Hotel Makkah, a beacon of luxury, stands a stone's throw from the grandeur of Masjid Al Haram. This hotel is an embodiment of refined living, offering pilgrims and visitors alike seamless access to one of the holiest sites in Islam. Here, every stay is imbued with the proximity of spiritual grandeur, ensuring your visit is as convenient as it is divine.

Emaar Taibah Madinah

In the radiant city of Madinah, Emaar Taibah Hotel stands out as an oasis of calm. Mere minutes from Masjid Al-Nabawi, this hotel offers pilgrims and world travelers a serene haven within the bustling city. Experience the profound peace of proximity to the Prophet's Mosque, complemented by the impeccable service that defines Emaar.

Emaar Worth Elite Makkah

Emaar Worth Elite Hotel Makkah presents another tier of luxurious accommodation. Nestled close to the majestic Masjid Al Haram, the hotel is a testament to the fusion of convenience and comfort. Guests are invited to experience the splendor of Makkah, with the ease of a serene retreat just moments from the holy site.

Emaar Royal Madinah

The illustrious Emaar Royal Hotel Madinah is poised near Masjid Al-Nabawi, offering guests not only a prestigious stay but the promise of convenience. The hotel's grandeur is matched by its close connection to one of Islam's most revered locations, ensuring that every visit is steeped in comfort and spirituality.a café for relaxed gatherings.

LAYLAT AL QADR

EMBRACING THE NIGHT OF DIVINE DECREES

As the crescent moon heralds the arrival of Ramadan, the Muslim world embarks on a journey of reflection, prayer, and communal solidarity. Within this sacred month, a period stands out, imbued with profound spiritual significance—the last ten nights, a time that encompasses the essence of Laylat Al Qadr, the Night of Decree.

This revered occasion is not just a night; it is the pinnacle of Ramadan, where the fabric of time seems to fold, offering a gateway to divine mercy and blessings that surpass those of a thousand months.

The Veil of the Night and its Divine Secrets

Laylat Al Qadr, often translated as the Night of Power or Decree, marks the moment when the first verses of the Quran were revealed to Prophet Muhammad (PBUH), setting the foundation of Islam. This night, hidden within the enigmatic embrace of Ramadan's final ten days, holds a promise of redemption and divine grace. Its exact timing remains a guarded secret, a divine wisdom that encourages Muslims to seek it with heartful diligence, particularly on the oddnumbered nights among the last ten.

A Time of Spiritual Introspection and Renewal

The significance of these nights transcends mere acts of worship; it is a period of deep spiritual introspection, a quest for inner purity and closeness to the Divine. Muslims across the globe engage in heightened acts of devotion, seeking to capture the essence of Laylat Al Qadr through extended prayers, recitation of the Quran, and acts of charity. This intensified worship is driven by the belief in the exponential rewards promised for deeds performed on this night, an opportunity for spiritual renewal and forgiveness.

In embracing the night of divine decrees, the faithful are reminded of the timeless message of Ramadan: to carry the light of compassion, patience, and generosity beyond the month, illuminating the path of life with the principles and values that define their faith.

Wellbeing & Health

Benefits of Fasting

The act of fasting during Ramadan, the ninth month of the Islamic calendar, is a deeply spiritual practice that embodies self-discipline, self-control, sacrifice, and empathy for those who are less fortunate. It is one of the Five Pillars of Islam, making it a mandatory act for adult Muslims, with exceptions for those who are ill, traveling, elderly, pregnant, breastfeeding, diabetic, or menstruating.

The health and wellbeing benefits associated with fasting during Ramadan are numerous and can be both physical and psychological. From a physical standpoint, fasting can lead to detoxification, as the body uses fat deposits for energy, which may release toxins stored in fat reserves. It is also suggested that the practice can promote fat loss while preserving muscle tissue, improve cardiovascular health, regulate blood lipid levels, and boost metabolic processes.

Psychologically, fasting during Ramadan is believed to foster a sense of inner peace, tranquility, and happiness. It can enhance the feeling of togetherness and community as families and friends gather to break the fast together, which can contribute to improved mental health and social wellbeing.

Moreover, fasting teaches self-discipline and selfrestraint, helping individuals develop better habits when it comes to food consumption. The spiritual reflection and prayer that accompany fasting are thought to increase mindfulness and encourage a grateful and positive mindset.

RAMADAN IN THE KINGDOM: THINGS TO DO

In Saudi Arabia, the holy month of Ramadan unfurls as a tapestry rich in devotion and vibrant traditions, enveloping the Kingdom in a serene yet festive embrace. As the daylight dims and the evening's first star glimmers, a symphony of faith and celebration commences, echoing across the desert dunes and cityscapes alike.

Lanterns and Laughter: The Bustle of Night Markets

With the fall of dusk and the whisper of Maghrib prayers, the night markets awaken, flickering like stars come to earth. Here, beneath strings of golden lanterns, culture thrives and community flourishes:

Artisanal Crafts: Handcrafted wares and intricate designs offer a glimpse into the Kingdom's rich artistic legacy.

Culinary Feasts: Street vendors entice with the aromatic scents of traditional Saudi cuisine, from succulent dates to savory sambusas.

Festive Gatherings: These markets are not just centers of commerce but social venues, where stories are shared, and friendships are formed beneath the moonlit sky.

Majestic Mosques: A Refuge of Reflection

Saudi Arabia's mosques, majestic in their silence and splendor, invite the faithful to engage in contemplation and community:

Spiritual Solace: The tranquil interiors of mosques provide a respite for the soul, where one can immerse in prayer and Qur'anic recitations.

Communal Iftar: As the call to prayer signals the end of the daily fast, mosques become the setting for communal iftar, uniting all in a moment of gratitude and fellowship.

Taraweeh Prayers: After iftar, the mosques come alive with the harmonious recitation of Taraweeh, a special nightly prayer during Ramadan that offers a deeper connection with the divine.

Embracing Tradition: Celebratory Customs and Activities

Ramadan in Saudi Arabia is rich with customs that have been cherished for generations, offering diverse experiences for every individual and family:

Cultural Programs: From storytelling sessions to calligraphy workshops, cultural programs provide a window into the Kingdom's soul.

Sports Tournaments: Nighttime brings not just rest but activity, as communities engage in sports that reflect the nation’s love for athleticism and competition.

Charity and Giving: Embodying the spirit of Ramadan, acts of charity and kindness weave throughout the daily fabric, from feeding the hungry to donating to the less fortunate.

The Celebration of Togetherness

In the still moments of early morning, as the sliver of the new moon signals the end of Ramadan, Saudi Arabia awakens to the spirit of Eid Al Fitr. It's a time when homes are filled with the scent of freshly brewed qahwa and the rustle of embroidered thobes and vibrant abayas. As the call to prayer resonates across the still-sleepy towns and bustling cities, the faithful step out into the breaking dawn, their hearts and mosques welcoming the day with a sacred unity. The communal prayers that follow are a profound reflection of unity and solidarity, echoing the core values of Islam and the cultural ethos of the Kingdom.

Feast and Festivity: Eid's Culinary Heartbeat

The conclusion of the Eid prayer marks the beginning of celebrations characterized by a generosity of spirit and a feast for the senses. Homes buzz with excitement as families and

neighbors come together to share in a feast that is both a gustatory delight and a cultural showcase. Traditional dishes, each with a story to tell, grace tables; from the succulent lamb of Kabsa to the sweet richness of Maamoul, these are recipes passed down through generations, each bite a taste of heritage.

Eidia and Embraces: The Giving Spirit of Eid

Gift-giving is the essence of Eid Al Fitr, embodying the spirit of giving and gratitude. Elders bestow Eidia upon the young, a practice that weaves a strong thread of joy through the fabric of society. It's a time of laughter and play, where the innocence of childhood is celebrated and cherished. The giving of Eidia is a moment of connection, reinforcing bonds and ensuring that the joyous spirit of Eid touches every life.

Jeddah: A Coastal Eid Celebration

In the vibrant city of Jeddah, Eid Al Fitr takes on a unique coastal flavor. The city transforms into a hub of activity where the traditional meets the contemporary. Fireworks cascade over the Red Sea, casting a reflection of celebration on its waters. Families stroll along the Corniche, children with balloons in hand, while the air is scented with the aroma of street food and the sounds of cultural festivities. It's in Jeddah where the spirit of Eid encapsulates the Kingdom's march towards modernity while staying rooted in its rich cultural bedrock.

EID AL FITR 2024

LAUNCHING IN APRIL

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Speak to your Account Manager for more details. Booking UHI just got more rewarding.

Discover the spirit of Ramadan with our exclusive room packages and special rates, thoughtfully crafted to enhance your experience during this holy month. From serene stays to spiritual retreats, our selection caters to every need, ensuring your Ramadan is marked with tranquility and devotion. Book your ideal package now on uhitravel.com or connect with our offline reservations team for a personalized booking experience. Embrace the essence of Ramadan with us and make your stay a memorable one.

In the heart of the Arabian desert, AlUla, Saudi Arabia, rises like a mirage of luxury, transcending the typical allure of a travel destination to become a grand exhibit of opulence interwoven with culture. It's a realm where the golden sun crowns ancient landscapes with a contemporary diadem of indulgence. The luxury here is not just a matter of exquisite accommodations—it is the embrace of a legacy, where every moment is steeped in an age-old narrative and every space is a canvas of historical elegance.

AlUla redefines luxury as an immersive experience that goes beyond physical comforts to touch the soul. It's an odyssey that begins with the seamless fusion of spectacular vistas and exceptional living spaces, where the grandeur of boutique villas and tented suites is magnified by the echoes of time that dance along the rocks and dunes. In AlUla, the very essence of heritage coalesces with the pinnacle of hospitality to craft moments that resonate with high living.

As you stand at the threshold of this ancient world reborn, prepare to be escorted through corridors of time to a suite of experiences that await in the following pages. Each hotel description penned herein is but a prelude to the enchantment that AlUla's luxury retreats have to offer, inviting you to delve deeper into a journey where splendor is not a luxury, but a way of life.

ALULA A Beacon of Luxury in the Desert

ALULA IN STYLE

HOTEL FACILITIES

Banyan Tree AlUla is not just known for its accommodations but also for its comprehensive facilities that cater to every aspect of a guest's stay. The resort’s dining options include a selection of restaurants and lounges that serve international and local cuisine crafted by expert chefs.

Guests can indulge in wellness and rejuvenation at the Banyan Tree Spa, which offers a range of treatments that incorporate traditional healing practices. For fitness enthusiasts, a fully-equipped gym is available, and for leisure, guests can relax at the resort's temperature-controlled pools that offer stunning views of the desert landscape.

BANYAN TREE ALULA

Banyan Tree AlUla is an embodiment of discreet luxury, carved into the dramatic tableau of AlUla’s sandstone cliffs. The resort offers a spectrum of accommodation options designed for exclusivity and tranquility. It features 14 units of 1-Bedroom Dune Villas and an equal number of 1-Bedroom Dune Villas with Pool, offering a serene retreat for couples or solo travelers.

For those requiring more space or traveling with family, there are 15 units of spacious 2-Bedroom Dune Villas with Pool, while the 4 units of 3-Bedroom Dune Villas with Pool present a perfect blend of grandeur and homeliness for larger groups or families.

Each villa is a sanctuary of comfort, with interiors that reflect the natural palette of the desert and provide modern amenities in an elegant setting. The resort's limited number of keys, only 47 in total, guarantees a personal touch to each guest's experience, ensuring that service is attentive yet non-intrusive.

HABITAS

Habitas AlUla is an exemplar of sustainable luxury set amidst the raw and timeless beauty of the Ashar Valley. Merging eco-conscious living with the creature comforts synonymous with luxury travel, the resort presents an array of accommodations that capture the essence of its ethos. Guests can choose from elegantly designed canvas tents that evoke the spirit of adventure while providing the luxury and warmth akin to a deluxe room.

The resort offers various configurations to cater to diverse guest needs, including expansive villas for those desiring more space and privacy. With thoughtful design, each living space is crafted to minimize its environmental impact while maximizing comfort and aesthetics. The

architecture and interior using natural materials grounding atmosphere.

In keeping with its experience, Habitas its ecological and spa offering treatments techniques. Dining concepts, providing

HABITAS ALULA

interior design reflect the local culture and landscape, materials and neutral tones to create a serene and atmosphere.

its commitment to an authentic and enriching guest Habitas AlUla provides a suite of facilities that embrace wellness philosophies. The resort features a holistic treatments that utilize local herbs and traditional healing Dining options celebrate local cuisine with farm-to-table providing a culinary journey as rich as the surrounding history.

DISCOVER MORE OF ALULA'S EXCEPTIONAL HOTELS

A Sanctuary of Desert Luxury

Shaden Resort, nestled in the bustling Hail Street, offers a seamless blend of traditional architecture and contemporary luxury. With 121 rooms ranging from single to family suites, the resort caters to every kind of traveler, ensuring that whether you're there on business or for leisure, your stay will be in supreme comfort.

The resort boasts a culinary journey at its all-day dining restaurant and specialty cafes, complemented by the convenience of a pool lounge, a fitness center with a sauna, and a boutique retail shop for those indulgent purchases. The Business Center meets the needs of the traveling executive, making Shaden Resort a versatile and opulent oasis in AlUla.

Elegant Comfort Amidst Nature

The Sahary Resort is an embodiment of elegance, situated on Hail Street and offering 86 diverse rooms, including single, double, and triple accommodations. The resort's refined taste extends to its dining options, featuring a restaurant that captures the essence of global cuisine and a café for relaxed gatherings.

For recreation, guests have access to an array of facilities including a game room and an indoor swimming pool. The inclusion of a Business Center also makes it an ideal choice for corporate retreats or conferences, providing a luxurious backdrop for both work and relaxation.

Rustic Charm Meets Modern Elegance

In the heart of Ashar Valley, the Ashar Tented Resort provides an intimate connection with nature without sacrificing luxury. The resort offers an assortment of tented accommodations, including 15 one-bedroom tents, 12 two-bedroom tents, and 5 lavish three-bedroom Royal Villas.

Each unit is crafted to blend into the natural surroundings while offering the comfort expected from modern luxury. Guests of the resort also enjoy access to Banyan Tree facilities, ensuring that every stay is marked by serene luxury and exquisite service. The Ashar Tented Resort stands as a pinnacle of tented luxury, inviting you to an immersive experience that’s both authentically rustic and comfortably lavish.

SAHARY RESORT

SHADEN RESORT

ASHAR TENTED RESORT

STAY IN THE KNOW

At UHI, our mission transcends beyond the realms of traditional travel services; we are committed to being the nexus of authentic information, a key travel provider, and an industry trailblazer in Saudi Arabia. Our deep-rooted knowledge and continuous engagement with the evolving landscape of Saudi Arabia positions us uniquely to guide and support travel agents on every front.

Entrust us to navigate the nuances of the Saudi travel landscape, and together, we'll unveil the authentic, diverse experiences that Saudi Arabia has to offer to the global audience.

BLOG

UHI TOURS

Set off on a 6-day expedition that weaves through the historic heart of Saudi Arabia, where every turn reveals a story, every landscape whispers tales of the past, and culture comes alive in vibrant hues. This journey, our "From Madinah to AlUla" tour, guides you from the spiritual serenity of Madinah to the mystic allure of Riyadh. Each day unravels a new facet of Arabia's rich tapestry, blending the ancient wonders of AlUla with the dynamic pulse of Riyadh, crafting a journey that remains etched in memory long after the desert sands have settled.

DAY 1

DEPARTURE FOR ALULA

THE OASIS BEGINS

As dawn breaks, I embark on my journey from Madinah to the enchanting city of AlUla. The drive, a scenic four-hour voyage, sets the tone for the adventure ahead. Upon arrival, the tranquil ambiance of my resort, nestled in this ancient oasis, welcomes me. I savor a delicious lunch and spend the evening relaxing, eagerly anticipating the explorations that await.

DAY 2

THE LEGACY OF ALULA

The morning sun greets me at the Shaden Resort. Today, I delve into the heart of AlUla's history with a tour of Dedan and Ikmah, the cradle of civilizations that have flourished for millennia. I wander through the time-worn streets of Old AlUla, where the stories of pilgrims and settlers resonate through the ages. The day culminates with a serene visit to Jebel Al-Fil, the Elephant Rock, a natural marvel sculpted by time.

DAY 3

ENIGMATIC HEGRA

A new day dawns with the promise of adventure. Hegra, also known as Madain Saleh, beckons. This UNESCO World Heritage site, once a pivotal city of the Nabatean Kingdom, reveals its secrets through its monumental tombs and vibrant inscriptions. After a journey through the annals of time, I ascend the Harrat Al-Uwayrid to witness an awe-inspiring view of the AlUla oasis. The day concludes with a flight to Riyadh, where new wonders await.

DAY 4

MYSTERIES OF RIYADH

In Riyadh, the city's mystique unfolds before me. The National Museum, a treasure trove of Arabian history, offers insights into the civilization's evolution. The grandeur of Murabba Palace and the historical significance of Masmak Fort immerse me in the Saudi Kingdom's genesis. The day's journey through time is complemented by the vibrant scents and sights of Dira Souq.

DAY 5

DIRIYAH AND EDGE OF THE WORLD

My exploration takes me to Diriyah, the cradle of the Saudi dynasty, where centuries of history echo through the valley of Wadi Hanifa. The afternoon's expedition to the Edge of the World is the pinnacle of natural splendor. Here, atop the Tuwaiq Escarpment, the world seems to pause, offering panoramic views that stretch beyond the horizon. A traditional meal shared with local Bedouins under a starlit sky is a fitting end to an extraordinary day.

DAY 6

As the sun rises on my final day in Riyadh, reflections of the past week's journey fill my mind. The rich tapestry of Saudi Arabia's history and culture has left an indelible mark on my soul. With a heart full of memories, I make my way to the airport, bidding farewell to this land of contrasts and wonder.

FAREWELL RIYADH

THE DIRIYAH CONTEMPORARY ART BIENNALE 2024

A CANVAS OF MODERN NARRATIVES

Since its inception in 2021, the Diriyah Contemporary Art Biennale has positioned itself at the forefront of the Saudi Arabian art scene. As an international celebration, it not only showcases the burgeoning contemporary art within the Kingdom but also fosters a dialogue with artists across the globe. The Biennale underscores Saudi Arabia’s ascending role as a pivotal global art hub, both embracing and shaping the currents of the contemporary art world.

Historic Locale, Modern Expressions

The Biennale takes place biennially in the JAX District of Diriyah, adjacent to Riyadh. This historically rich area, juxtaposed with the modern industrial aesthetic of over 100 repurposed warehouses, encapsulates the dynamic spirit of the event. JAX District has been transformed into a burgeoning creative hub, gaining acclaim as a revitalized nexus for creativity with spaces dedicated to exhibition, production, and discourse.

Dates and Direction

Scheduled for 20th February to 24th May 2024, the Diriyah Contemporary Art Biennale is poised to unveil its latest edition. Under the artistic direction of the globally recognized curator Ute Meta Bauer, the exhibition is a testament to multicultural and interdisciplinary approaches. The curatorial team, including Wejdan Reda from Saudi Arabia, alongside Rahul

Gudipudi, Rose Lejeune, and Anca Rujoiu, brings a tapestry of perspectives that enhances the Biennale's global resonance.

Curatorial Vision: After Rain

The forthcoming Biennale is aptly themed 'After Rain,' a metaphor for revitalization and renewal. It's envisioned as a life-affirming entity, recognizing water's essential role in nurturing life. Artistic interpretations will explore the human-nature continuum, the constructed environment, and the stories that shape our understanding of the world. The exhibition is set to be a living organism, fostering new connections, dialogues, and experiences.

Artistic Confluence

At its core, the Diriyah Contemporary Art Biennale is a gathering of storytellers— artists from Saudi Arabia and across the world coming together to express their narratives through various artistic languages. It promises to be a journey

through art, with each piece acting as a protagonist in a grand play of cultural and ecological storytelling, delving into themes of land, water, sustenance, and traditional healing practices.

An Emblem of Diriyah's Artistic Surge

As the Biennale unfurls, it not only presents art but feeds the cultural ecosystem of Diriyah. It's designed to be an interactive odyssey, a sanctuary for contemplation, and a celebration of artistic diversity that resonates with shared global concerns. The Diriyah Contemporary Art Biennale stands as an emblem of the city's historic past and its vibrant, artistic present, inviting the world to witness and partake in this extraordinary cultural convergence.

DIRIYAH

In the cradle of Saudi Arabia's rich history, the Diriyah Seasons emerge as a vibrant celebration of culture, tradition, and innovation. Held in the ancestral home of the Saudi state, this series of events pays homage to the enduring legacy of Diriyah, unfolding across its UNESCO-listed mud-brick walls and within the lush palm groves that stand as silent witnesses to the passage of time.

Each season, as the events unfold, Diriyah transforms into a vibrant stage where the past and present coalesce. Visitors are not mere spectators but active participants in a journey of discovery, celebrating the spirit of a nation that is as rooted in its traditions as it is forward-looking.

LAYALI DIRIYAH: AN ENCHANTED ESCAPE

Layali Diriyah offers an immersive journey into the heart of Arabian nights. Extended evenings at this event promise to stitch together a mosaic of memorable experiences. Visitors are encouraged to meander through the luminescent oases of light, where every path and pavilion springs to life in a celebration of Diriyah's cultural essence. It is more than an event; it is an expedition into an ethereal dimension of beauty and wonder.

At the very soul of Diriyah Seasons lies Souq Al-Mawsim, a marketplace that pulses with the spirit of the region's heritage and culture. Here, amidst the vibrancy of traditional stalls, you can find locally-grown produce and artisanal treasures that tell stories of the land's bountiful offerings. It is a place where the authenticity of the past meets the dynamic energy of the present, where local craftsmen and producers share their passion and craft with the world.

SOUQ AL-MAWSIM: THE HEARTBEAT OF TRADITION

YOUR TRUSTED B2B PARTNER & GATEWAY TO SAUDI ARABIA