Gateway to Saudi - JAN2024

YEAR OF THE CAMEL | ATHLETIC EXTRAVAGANZAS | RAMADAN 2024 | DIRIYAH SEASONS & MORE

GATEWAY T O

S A U D I

M A G A Z I N E

DESERT SHIPS

Saudi Arabia celebrates the "Year of Camels"

SAUDI COFFEE

An emblem of hospitality

DIRIYAH E-PRIX A Race Like No Other

SAUDI ARABIA FOR TRAVEL PROFESSIONALS

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WELCOME READERS

Editor's Note Dear Readers, As we embrace the blossoming vistas of 2024, it's an honor to present to you the latest edition of our magazine, meticulously curated to be your compass in the dynamic realm of travel and tourism. In a world that is constantly shifting and unfolding new horizons, staying ahead with cutting-edge information and insights is not just beneficial but imperative for success. This edition, akin to our previous compilations, is a beacon of knowledge, designed to elevate your expertise and business acumen in the ever-evolving travel industry.

This month, our journey takes us through the heart and soul of Saudi Arabian travel. From the historic corridors of the Turaif District and Salwa Palace in Diriyah to the cultural tapestry woven by the ubiquitous camels of Saudi Arabia, we delve into the rich narrative of the Kingdom. As we celebrate 2024 as the 'Year of the Camel', we explore the integral role these majestic creatures play in the cultural and economic landscape of Saudi Arabia.

We also turn our spotlight on the thrilling Diriyah Season and its theme 'Origins: Al Awja', bringing you a glimpse of the exciting events and activities that await. In the realm of sports, we bring you an exclusive on the Tyson Fury vs. Oleksandr Usyk heavyweight championship boxing match in Riyadh, a testament to Saudi Arabia's growing prowess in the international sports arena.

Delving into the equestrian elegance, we feature the Richard Mille AlUla Desert Polo, an event that beautifully marries the sport of kings with high fashion and social grandeur. Our narrative also brews a story around the burgeoning Saudi Arabian coffee industry, immersing you in its traditional methods and cultural significance.

We extend our heartfelt gratitude for your unwavering trust and partnership. As we stride forward into 2024, let this edition be a harbinger of knowledge and growth in your professional journey.

Thank you for journeying with us. Here's to exploring new horizons and making every moment count in this exciting new year!

Warm regards,

Sebastian Kuckart Managing Director UHI

W W W . U H I T R AV E L . C O M

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TABLE OF CONTENTS 04

THE YEAR OF THE CAMEL

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AT H L E T I C E X T R AVA G A N Z A S • Tyson Fury vs. Oleksandr Usyk • Richard Mille AlUla Desert Polo

06 H I S T O RY A N D C U LT U R E • Turaif District • Salwa Palace

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UHI TOURS

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D I R I YA H S E A S O N S

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JUMEIRAH MAKK AH

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SAUDI ARABIAN COFFEE

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R A M A D A N 2024

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2024 H O T E L O P E N I N G S

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2024 - THE YEAR OF THE CAMEL In 2024, Saudi Arabia celebrates the 'Year of the Camel,' a testament to the profound connection between the camel and the Saudi heritage. Revered as the "ship of the desert," camels have been integral to life in the arid expanses of the Arabian Peninsula, providing sustenance, transportation, and companionship to its inhabitants.

Encounters with Camels Across Saudi Arabia Camels might not be a common sight in bustling cities, but they are a familiar and unforgettable presence along the smaller highways and in the countryside. They serve as reminders of the timeless Arabian landscape. Whether hired for a trek or cared for by families alongside other livestock, camels remain a resourceful asset. Their wool, milk, meat, and leather are utilized to the fullest, echoing the sustainable practices of the Bedouin lifestyle.

The history of camel riding in Saudi Arabia is as significant as the animals themselves.

Known as the "ships of the desert," camels were the engines of ancient caravan routes, carrying goods and people to significant trade hubs like Makkah and Medina.

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SAUDIS AND THEIR CAMELS

The bond between Saudis and their camels is one of deep affection and mutual respect, deeply rooted in the Bedouin way of life. Beyond their value in festivals and races, camels are esteemed as part of the family, playing a significant role in daily life. They are companions in the truest sense, sharing in the triumphs and tribulations of desert life. This bond is exemplified in the way camels are integrated into the family unit, often cared for with the same attention as one would give to a cherished pet.

In Saudi culture, the camel is more than an animal; it is a cultural icon that represents resilience, endurance, and grace under pressure. These traits resonate with the Saudi people, mirroring their own journey through history. The camel’s presence is a comforting constant, a silent witness to the changing times, and a reminder of the enduring traditions that define the Saudi identity.

The significance of this bond is also reflected in the economic and social facets of Saudi life. Camels contribute to the economy, not only through the camel-related businesses but also by being a symbol of Saudi heritage that draws tourists and cultural enthusiasts from around the world. Socially,

camels are a centerpiece in traditional gatherings, where stories of their journeys and the adventures they have shared with their owners are often told and retold, weaving the camels into the fabric of Saudi oral history.

This deep connection is perhaps most touching in the simple, everyday interactions between the camels and their owners.

The care with which a Saudi owner tends to their camel, ensuring it is well-fed, healthy, and comfortable, is a sight that captures the essence of this unique relationship. It is not uncommon to witness the gentle calling of a camel by its owner, the shared moments of rest under the shade of a palm, or the proud presentation of a camel to visitors, each of these instances reinforcing the strong bond that has been formed over generations.

As Saudi Arabia steps into the future, the camel remains a symbol of the nation’s heritage, a living connection to the past, and a cherished member of the present community. The 'Year of the Camels' will undoubtedly be a time to celebrate this enduring relationship, one that continues to shape the heart and soul of Saudi culture.

UHI COVER STORY

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History & Culture

The Magnificent Turaif District and Salwa Palace

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The Turaif District, a UNESCO World Heritage Site since 2010, is a treasure trove of history and culture located in the heart of Saudi Arabia. This article delves into the enchanting world of the Turaif District and its crown jewel, the Salwa Palace, to unveil their significance and allure to the modern tourist.

The Historical Significance of Turaif District Nestled in Al-Dir'iyah, northwest of Riyadh, the Turaif District is steeped in history. Founded in the 15th century, it was the first capital of the Saudi Dynasty and played a pivotal role in the Arabian Peninsula's political and religious landscape.

The district's architectural brilliance, manifested in the Najdi style, along with its palaces and urban ensemble, make it a vital witness to the region’s past.

The Salwa Palace: A Symbol of Royal Elegance The largest standing structure in Turaif, the Salwa Palace, was the royal residence of Mohammed bin Saud, the founder of the first Saudi state. Serving as the administrative heart of Diriyah, this palace was where critical political, business, and social discussions shaped the nascent Saudi state.

Covering 10,000 square meters and spanning three floors, it is divided into seven sections, including a reception area, administrative units, a mosque, a majlis (seating area), a school, the Diriyah museum, and a public gathering space.

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A Journey Through Time Visitors to the Salwa Palace are transported back in time, walking through courtyards, alleyways, and towers that showcase the quintessential Najdi architecture. The palace's mud-brick construction, using natural materials like adobe, narrates the story of traditional Saudi life. One can explore the intricate courtyards, the grandeur of the Diwan, and the beautifully preserved majlis, where leaders once convened.

The Restoration and Preservation of Turaif The restoration of the Turaif District, part of Saudi Arabia's Vision 2030, has been meticulous. Under UNESCO guidelines, the mud-brick city was restored to showcase materials and artifacts from the Kingdom's royal, social, and cultural past. This restoration not only preserves the historical integrity of the site but also enhances its appeal as a destination for global tourists.

A Glimpse into the Future of Saudi Tourism The Diriyah Gate Development Authority's efforts have transformed Turaif and Diriyah into a hub for cultural and entertainment experiences, reflecting the region's traditions and hospitality. The Turaif District is at the heart of the Diriyah Gate gigaproject, a $50 billion plan to boost tourism and showcase history, lifestyle, and cultural heritage through galleries, museums, restaurants, hotels, and educational facilities.

Echoes of Unity Imam Muhammad ibn Saud Mosque The At-Turaif Grand Mosque, now known as the Imam Muhammad ibn Saud Mosque, stands as a historic icon of unity and faith. As one of the largest mosques of its time, it was a center for community and spirituality. Today, visitors can walk through the mosque, appreciating its restored beauty and contemplating the role it played in shaping the Saudi state. The mosque's architecture, with its traditional Najdi designs, not only reflects the artistry of the era but also provides a serene space for reflection and connection with history.

Diriyah Museum A Treasure Trove of Saudi Heritage Housed within the storied walls of the Turaif District, the Diriyah Museum is a sanctuary of knowledge and history.

Visitors to the museum can wander through exhibitions that detail the rise of the Saudi state, highlighted by artifacts that tell tales of the kingdom's founding fathers. Each display is carefully curated to provide an educational and engaging experience, making the Diriyah Museum a must-visit for those looking to understand Saudi Arabia's cultural and political heritage.

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DIRIYAH SEASONS - HAL AL AWJA Embracing Heritage Diriyah Season is a celebration of Saudi Arabia's rich heritage, set against the backdrop of the nation's birthplace.

This annual event weaves the cultural tapestry of Diriyah into a vibrant array of events and experiences, tailored to entertain cultural enthusiasts from around the world.

This year's theme, 'Origins: Al Awja,' pays homage to the bend in the wadi that runs through Diriyah, encapsulating the essence of unity and prosperity central to Saudi history. The season's spirit, "Hal Al Awja," has become a symbol of unity, connecting Saudis to their shared heritage and culture, and inviting visitors to celebrate the legacy of history.

Diriyah Season 2023/2024 will unfold across five main zones: At Turaif Historic District, Bujairi Terrace, Wadi Safar, the Diriyah District, and Mayadeen Theatre. Each zone will offer its unique attractions, from musical performances and theatrical experiences to art installations and culinary delights, all celebrating nearly six centuries of Saudi history and heritage.

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For those looking to plan their visit, it's essential to keep in mind that Diriyah Season is a multi-month extravaganza starting from December 7th. With an array of family-friendly activities and events, it caters to a broad audience. To ensure a smooth experience, visitors are advised to check event listings for ticketing information and book restaurants in advance to gain access to dining destinations like Bujairi Terrace.

Unlike previous years, the current season places a heightened focus on immersive experiences that reflect the theme of "Hal Al Awja," with the event spread across various locales within Diriyah. Each zone offers distinct experiences that range from the historical at At Turaif Historic District to the gastronomical at Bujairi Terrace, and from the natural splendor at Wadi Safar to the dynamic hub of Diriyah District.

The Diriyah Season of this year is poised to be an exceptional chapter in the festival's history, offering an authentic experience that marries the legacy of the past with the dynamism of the future, inviting visitors to partake in a celebration that honors the spirit of the Kingdom's origins.

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MUST VISITS AT DIRIYAH SEASONS 2024 Diriyah E-Prix: A Race Like No Other The Diriyah E-Prix is a spectacular feature of the Diriyah Season, showcasing the excitement of the ABB FIA Formula E World Championship. Scheduled for January 26 and 27, 2024, the event will be held in the historic district of Diriyah. Organized by the Ministry of Sport, it combines the thrill of electricpowered racing with live music, fan festival activities, and immersive experiences. The Diriyah Circuit, with its 21 turns and 2.495km length, provides a challenging track for drivers, especially as the race takes place at night under LED illumination. This unique setting enhances the visual spectacle of the event. Additionally, the Allianz Fan Village offers a range of activities, including live music, gaming arenas, autograph sessions, and a dedicated kids' area. The event is not just about racing; it's a full day of entertainment, blending sport with cultural experiences.

Layali Diriyah: An Enchanted Arabian Night Layali Diriyah, also known as Diriyah Nights, is a mesmerizing part of the Diriyah Season, transforming the heritage farms of historic Diriyah into an openair wonderland surrounded by palm trees. This event, which was a highlight of the previous season, returns for an extended series of unforgettable nights. Visitors can explore the enchanting site along illuminated walkways, experiencing the best of local and global contemporary art and design,

exceptional cuisine, and live performances that include music, dance, poetry, and theatrical presentations. The architecture and creative design of the event are aimed at creating an immersive cultural space that integrates architecture with nature. The setting includes modern treehouses, international pop-up restaurants, and a variety of entertainment, set against a backdrop of rustic materials and light design. Layali Diriyah is an extraordinary cultural experience, celebrating the traditions and heritage of the Kingdom of Saudi Arabia in a unique and engaging way.

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THE SIGNIFICANCE OF SAUDI ARABIAN COFFEE

Saudi Arabian coffee, also known as Al-Qahwa, is not only a traditional drink but also an emblem of hospitality and an important economic asset in the region. The significance of coffee in Saudi Arabia's culture and society cannot be understated, as it is considered an essential part of any social gathering, event, or meeting.

Cultural and Historical Context Coffee was widespread in the Yemeni region of Arabia by the 15th century and spread to other parts of the Middle East, including Saudi Arabia, within the next hundred years.

It became integral to social interactions, not just within homes but also in public coffee houses known as qahveh khaneh. These establishments served as hubs for a variety of activities, ranging from discussions and news sharing to entertainment and political debate. The coffee culture in Saudi Arabia has traditionally emphasized serving the drink as a gesture of hospitality and respect.

Saudi Arabia's Coffee Market and Production Although Saudi Arabia is not a major coffee producer on a global scale, it has shown potential for growth in coffee

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production. With the government's Vision 2030 initiative aiming to diversify the economy, coffee production has gained attention as a sector for development. As of the end of 2021, Saudi Arabia had around 400,000 coffee trees capable of producing about 800 tons of coffee per year. The goal is to plant 1.3 million coffee trees by 2025 to increase production significantly. Saudi Arabia's approach includes both modernizing the industry and preserving traditional coffee production methods, such as those used for Khawlani coffee, a highly prized Arabica variety grown in the region.

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Traditional Preparation and Serving Saudi coffee is typically made using lightly roasted green coffee beans, often flavored with cardamom.

The brewing process involves boiling the coffee until it becomes frothy, after which it is simmered for an additional two minutes before cardamom or creamer is added.

The coffee is then ready to be served in small cups, traditionally only filled to a third to allow for quick cooling and multiple servings. The serving ritual is an important aspect of Saudi coffee culture, with the host or the youngest person at the gathering usually serving the coffee.

It's common practice to serve the highest-ranking person or guest of honor first. The coffee is usually accompanied by dates or sweets to balance its slightly bitter taste.

UNIQUE ADDITIONS The unique additions of spices like cardamom, cloves, cinnamon, and saffron to Saudi coffee not only enhance its flavor profile but also carry deep cultural and regional significance. These spices are more than just taste enhancers; they represent the rich culinary traditions and the diverse influences that shape Saudi Arabian culture.

THE DALLAH In traditional Saudi coffee culture, the dallah, a distinct parrot-funnel coffee pot, is an integral part of serving coffee. Until the 1960s, coffee was served in a dallah over an open fire. The method of serving coffee with the dallah reflects the importance of hospitality in Saudi culture.

Cardamom: Often the most dominant spice in Saudi coffee, cardamom adds a strong, unique flavor and an aromatic essence. It's known for its digestive properties and is a staple in many Middle Eastern cuisines. In Saudi Arabia, cardamom's inclusion in coffee varies in intensity from region to region, reflecting local preferences.

Cloves: Cloves add a warm, slightly sweet, and peppery flavor to the coffee. Their use in Saudi coffee can be traced back to the spice trade routes that passed through the Arabian Peninsula. Each region might use cloves differently, with some preferring a more pronounced clove flavor than others.

Cinnamon: Cinnamon, with its sweet and woody flavor, complements the robustness of coffee. It's not just a flavor enhancer but also a nod to the historical trade connections Saudi Arabia had with spice-producing countries. The use of cinnamon in coffee varies, with some areas preferring a subtle hint while others opt for a stronger cinnamon presence.

Saffron: Saffron, known for its distinct color and luxurious aroma, imparts a golden hue and a rich, complex flavor to the coffee. The inclusion of saffron in Saudi coffee is a mark of opulence and is often reserved for special occasions. The amount and quality of saffron used can vary, reflecting the cultural and economic aspects of different regions.

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ATHLETIC EXTRAVAGANZAS IN SAUDI ARABIA RIYADH'S RING OF RIVALS The Tyson Fury vs. Oleksandr Usyk match, scheduled for February 17, 2024, in Riyadh's Kingdom Arena, is set to be a historic event in heavyweight boxing. This match, part of Riyadh Season 2023/24, will determine the undisputed heavyweight champion, a title last contested in 1999.

Tyson Fury, the WBC champion, and Oleksandr Usyk, holding the WBA, WBO, IBF, and IBO belts, are both undefeated.

This match highlights Saudi Arabia's increasing prominence in hosting major sporting events, with Riyadh Season showcasing the city's growing status as a global event destination.

PUNCHING ABOVE: THE MAKING OF A BOXING HUB IN SAUDI ARABIA Saudi Arabia has increasingly become a hub for major boxing events, significantly impacting its sports industry and bolstering its global sports profile. The recent years have seen a series of high-profile boxing matches that have contributed to this rise.

One notable event was the "Day of Reckoning," part of the Riyadh Season 2023.

This event featured some of the world’s most famous boxing world champions and leading contenders, including twotime unified World Heavyweight Champion Anthony Joshua. He faced Otto Wallin, while other renowned boxers like Joseph Parker and Deontay Wilder also graced the stage. This unprecedented lineup on a single night of boxing was not just a sporting spectacle but also a statement of Saudi Arabia’s growing prominence in the global sports arena.

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Additionally, the historic boxing match between Tyson Fury and Francis Ngannou took center stage at the 2023 Riyadh Season. This fight was not just a highprofile sports event but also marked the dawn of Saudi Arabia’s ambitious foray into mainstream sports and entertainment.

The Fury vs. Ngannou fight was a part of a larger strategy by Saudi Arabia to diversify its entertainment portfolio and attract global audiences.

The strategic investment in combat sports, particularly boxing and Mixed Martial Arts (MMA), aligns with Crown Prince Mohammed bin Salman's vision to reshape the kingdom's image and attract a wider demographic. The country's participation in these sports realms has been steadily growing, with events like the rematch

between Anthony Joshua and Andy Ruiz Jr. held in 2019 in a specially constructed venue, and the possibility of the Ultimate Fighting Championship (UFC) making its debut in Saudi Arabia in 2024.

These events are transforming Saudi Arabia into a significant player in the world of combat sports. The kingdom's investment in this sphere, coupled with its ambition to host high-profile events, is an indicator of its intent to become a global sports and entertainment powerhouse.

As Saudi Arabia continues to expand its footprint in the mainstream sports world, it is set to establish itself as a go-to destination for combat sports events.

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GLAMOUR AND THRILL EVENTS IN JANUARY

RICHARD MILLE ALULA DESERT POLO 2024

The Richard Mille AlUla Desert Polo is returning for its third edition, scheduled for January 17-20, 2024, at AlUla’s Equestrian Village. This unique event, set in a spectacular desert environment, is the world's first modern polo tournament of its kind. A partnership between the Saudi Polo Federation and the Winter at Tantora festival ensures an extravagant experience, blending luxury, competition, and equestrian excellence.

Celebrated players like Adolfo Cambiaso, alongside his team La Dolfina and son Poroto Cambiaso, will participate, promising high-level polo action. The tournament features eight teams, each comprising a professional player, an international patron, and a dignitary. Spectators can expect intense matches amidst the breathtaking canyons of AlUla.

This event is not just about sports; it's a celebration of culture, luxury, and entertainment, attracting celebrity audiences and polo enthusiasts globally. Tickets are now available for this must-attend event, offering a once-in-a-lifetime experience combining sport, luxury hospitality, and live entertainment.

HOOVES AND HERITAGE: A SPORT TRANSCENDING CENTURIES Polo, often termed the "Sport of Kings," has a longstanding history globally, including in Saudi Arabia. The Richard Mille AlUla Desert Polo symbolizes the kingdom's deep connection with this noble sport. The event, part of the Royal Commission for AlUla’s commitment to equestrian excellence, underscores Saudi Arabia’s historical ties to horsemanship and its cultural and artistic heritage.

The tournament has quickly become a flagship event in the global equestrian calendar and a cornerstone of Saudi Arabia's sporting landscape. It celebrates the enduring relationship between the Kingdom and polo, blending the sport's legacy with modern festivities. This event marks an important step in consolidating AlUla’s status as an international polo destination, furthering the kingdom's vision of cultural and sporting enrichment.

The Richard Mille AlUla Desert Polo not only honors the rich equestrian history of Saudi Arabia but also aligns with the country’s broader goals of diversifying its entertainment and cultural offerings. It is a testament to how traditional sports can be reimagined to create modern, globally appealing events.

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CULTURAL ODYSSEY THROUGH AL ULA AND RIYADH Set off on a 6-day expedition that weaves through the historic heart of Saudi Arabia, where every turn reveals a story, every landscape whispers tales of the past, and culture comes alive in vibrant hues. This journey, our "From Madinah to Al Ula" tour, guides you from the spiritual serenity of Madinah to the mystic allure of Riyadh. Each day unravels a new facet of Arabia's rich tapestry, blending the ancient wonders of Al Ula with the dynamic pulse of Riyadh, crafting a journey that remains etched in memory long after the desert sands have settled.

DAY 1

DAY 3

DEPARTURE FOR AL ULA

ENIGMATIC HEGRA

THE OASIS BEGINS As dawn breaks, I embark on my journey from Madinah to the enchanting city of Al Ula. The drive, a scenic four-hour voyage, sets the tone for the adventure ahead.

Upon arrival, the tranquil ambiance of my resort, nestled in this ancient oasis, welcomes me. I savor a delicious lunch and spend the evening relaxing, eagerly anticipating the explorations that await.

DAY 2 THE LEGACY OF AL-ULA The morning sun greets me at the Shaden Resort. Today, I delve into the heart of Al-Ula's history with a tour of Dedan and Ikmah, the cradle of civilizations that have flourished for millennia. I wander through the time-worn streets of Old Al-Ula, where the stories of pilgrims and settlers resonate through the ages. The day culminates with a serene visit to Jebel Al-Fil, the Elephant Rock, a natural marvel sculpted by time.

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A new day dawns with the promise of adventure. Hegra, also known as Madain Saleh, beckons. This UNESCO World Heritage site, once a pivotal city of the Nabatean Kingdom, reveals its secrets through its monumental tombs and vibrant inscriptions. After a journey through the annals of time, I ascend the Harrat Al-Uwayrid to witness an awe-inspiring view of the Al-Ula oasis. The day concludes with a flight to Riyadh, where new wonders await.

DAY 4 MYSTERIES OF RIYADH In Riyadh, the city's mystique unfolds before me. The National Museum, a treasure trove of Arabian history, offers insights into the civilization's evolution. The grandeur of Murabba Palace and the historical significance of Masmak Fort immerse me in the Saudi kingdom's genesis. The day's journey through time is complemented by the vibrant scents and sights of Dira Souq.

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THE EDGE OF THE WORLD A Spectacular Day Trip from Riyadh Discover the awe-inspiring beauty of the Edge of the World, a natural wonder located approximately 90 kilometers from Riyadh.

Renowned for its breathtaking cliffs towering above an endless desert, this destination is perfect for a day-trip or overnight camping.

DAY 5 DIRIYAH AND EDGE OF THE WORLD My exploration takes me to Diriyah, the cradle of the Saudi dynasty, where centuries of history echo through the valley of Wadi Hanifa.

The afternoon's expedition to the Edge of the World is the pinnacle of natural splendor. Here, atop the Tuwaiq Escarpment, the world seems to pause, offering panoramic views that stretch beyond the horizon. A traditional meal shared with local Bedouins under a starlit sky is a fitting end to an extraordinary day.

Getting There: Self-driving is the most convenient way to visit. There are two routes: the Acacia Valley Route and the Sadus Dam Route. The Acacia Valley Route, accessible on Fridays and Saturdays, leads you through a valley with soft gravel sections, requiring careful driving. The Sadus Dam Route, reportedly easier for 2WD vehicles, is open every day.

Activities: Immerse yourself in the stunning views and dramatic scenery.

Hiking options include descending the cliffs or walking along the escarpment for unique views. For the adventurous, camping in the Acacia Valley offers a serene experience with park rangers ensuring safety.

Best Time to Visit: Winter is the ideal time, with comfortable daytime temperatures and cooler nights. Aim to arrive an hour or two before sunset for the most dramatic views.

Safety Tips: Maintain a safe distance from cliff edges and wear appropriate footwear. It's advisable to bring sufficient food and water, as there are no facilities nearby.

DAY 6 FAREWELL RIYADH As the sun rises on my final day in Riyadh, reflections of the past week's journey fill my mind. The rich tapestry of Saudi Arabia's history and culture has left an indelible mark on my soul. With a heart full of memories, I make my way to the airport, bidding farewell to this land of contrasts and wonder.

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IN FOCUS Jumeirah Makkah: A Luxurious Haven Steps Away from Masjid Al Haram In the heart of Makkah, Saudi Arabia, stands the Jumeirah Makkah Hotel, a beacon of luxury and elegance. Nestled in one of the city's most coveted locations, this hotel is not just a place to stay; it's an experience that resonates with the spirit of the holy city.

A Prime Location with Signature Hospitality The Jumeirah Makkah's prime location, just steps away from the revered Masjid Al Haram, makes it a sought-after destination for pilgrims and travelers. But it's not just the location that sets it apart. The hotel's signature Arabian hospitality ensures that every guest feels welcomed and cherished. From the moment of arrival to the time of departure, guests are enveloped in a tailored experience that speaks of grace, comfort, and serenity.

Rooms & Suites: A Blend of Modernity and Tradition The hotel boasts a range of rooms, suites, and residences that cater to diverse preferences and needs. Each space is a harmonious amalgamation of contemporary design aesthetics and the warmth of traditional Arabian hospitality. Modern amenities meet luxurious furnishings, ensuring that every guest feels the comforts of home while being treated to a lavish experience. The spacious layouts, coupled with breathtaking views of the holy city, make each room a serene sanctuary, perfect for reflection and relaxation.

DINING An exceptional Culinary Journey Jumeirah Makkah is not just a treat for the soul but also for the palate. The hotel offers an elegant mix of local and international cuisines, ensuring that every meal becomes a memorable experience. It's an epicurean sanctuary, designed especially for those who appreciate outstanding food in a serene setting.

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As the sacred month of Ramadan 2024 approaches, Saudi Arabia embarks on its most ambitious operational plan yet to welcome nearly three million worshippers at the Two Holy Mosques in Makkah and Madinah. This colossal endeavor, more extensive than any in the past, is not just about accommodating a vast number of pilgrims but ensuring a spiritually enriching and seamless experience from the moment they set foot in these revered cities.

The Grand Plan for a Grand Month

The Significance of Umrah During Ramadan Performing Umrah during Ramadan holds special significance for Muslims worldwide. Umrah, often known as the 'lesser pilgrimage', can be undertaken at any time of the year, but completing it during Ramadan is considered particularly auspicious. It is believed that performing Umrah during Ramadan is akin to accompanying the Prophet Muhammad on Hajj, offering a profound spiritual experience.

The operational blueprint for Ramadan 2024 is multifaceted, focusing on each step of the worshippers' journey. From their arrival in the outer courtyards of the Two Holy Mosques to their participation in the various rituals and prayers, every detail is being meticulously crafted to enhance the spiritual journey.

A significant aspect of this preparation includes the maintenance of the Kaaba's sound systems, ensuring that the call to prayer, an integral part of the Muslim faith, is broadcasted live, crisp, and clear. This initiative ensures that the timeless call resonates not just within the confines of the mosques but reaches the hearts of millions globally.

Empowering Female Pilgrims In a progressive move, educational services and special Ramadan programs have been tailored specifically for female pilgrims. This initiative acknowledges and respects the unique needs and roles of women in Islamic worship and aims to empower them in their spiritual journey during this holy month.

RAMADAN 2024

A Time of Reflection and Reverence 17

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OUR MOST ANTICIPATED HOTEL OPENINGS IN 2024

REGENT JEDDAH

THE CHEHDI HEGRA, AlUla Opening in winter 2023, The Chedi Hegra is set to be a distinctive luxury boutique hotel nestled within the ancient Nabataean site of Hegra, a UNESCO World Heritage Site.

The hotel is designed to integrate ancient structures with contemporary design, artdriven spaces, and world-class facilities.

With a total of 35 rooms, the hotel will

occupy several existing structures, including an old railway station and Hegra Fort. The Chedi Hegra is committed to sustainability and will feature three fine-dining restaurants, a spa, and a pool.

This unique hotel promises to offer guests an authentic luxury experience that beautifully blends human expression with the natural environment

The Regent Jeddah, opening mid-2024, is set to be the first Regent Hotel in the Middle East. Located on the Jeddah Corniche, this hotel will stand 29 stories tall, offering 182 exquisite rooms with captivating Red Sea views. The hotel boasts a 1,500 sqm spa by Raison d’Etre, a 200 sqm health club, indoor and outdoor pools, and three concept eateries and lounge. Its location and luxurious offerings, including five spacious penthouses, are poised to make it a landmark in the region.

NUJUMA, A RITZ-CARLTON RESERVE Nujuma, a Ritz-Carlton Reserve, is an ultra-luxury resort forming part of the new Red Sea destination. This exclusive property, the first from the brand in the Middle East, will be situated on a pristine set of private islands. Nujuma is set to offer an idyllic experience with 63 one- to four-bedroom overwater and beach villas, each promising to provide a luxurious and private sanctuary.

The resort is designed to blend seamlessly with the environment, featuring a lavish spa, swimming pools, and multiple culinary venues.

There will also be a Conservation Center focused on edu-tainment, emphasizing the protection of the local landscape. As part of the RitzCarlton Reserve collection, Nujuma aims to provide a unique experience that combines human connection with the local culture, heritage, and environment. The Red Sea Project, of which Nujuma is a part, is an ambitious regenerative tourism project covering 28,000 square kilometers on the west coast of Saudi Arabia. The project aims to develop less than one percent of the area sustainably.

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DESERT ROCK RESORT The Desert Rock Resort is an ambitious addition to Saudi Arabia's luxury tourism offerings. The resort, part of the Red Sea Project, is a hyper-luxury, eco-friendly 60-key mountain hotel being built into the desert cliffs. It includes 48 villas and 12 hotel rooms, all intricately integrated into the mountain to preserve its natural silhouette. This design approach provides guests with uninterrupted and spectacular views of the surrounding desert landscape.

The architecture, conceived by Oppenheim Architecture, is based on the philosophy of building with the land, not on it, ensuring a respectful integration into the dramatic desert environment.

The resort aims to achieve the highest LEED (Leadership in Energy and Environmental Design) certification level, reflecting its commitment to sustainability. It will offer state-of-the-art facilities, including a world-class spa and fitness center, remote destination dining areas, and a lagoon oasis. The location itself is set in one of the most striking desert landscapes globally, offering guests an opportunity to physically connect with nature and experience the beauty of Saudi Arabia's natural terrain.

FOUR SEASONS HOTEL JEDDAH Scheduled to open in 2024, the Four Seasons Hotel and Private Residences Jeddah at the Corniche promises to be an epitome of luxury. Located in the Corniche District, this establishment will offer magnificent views of the Red Sea and Jeddah's classic architecture.

It will feature 269 luxuriously appointed guest rooms and suites, 21 serviced apartments for short and long-term stays, and 64 private residences, including two penthouses.

The design, led by Skidmore, Owings & Merrill for architecture and Richmond International for interiors, aims to provide opulent and tasteful elements throughout the property. The hotel will also include various dining options with terraces, an outdoor shisha lounge, and a cigar lounge. For events, there will be 4,000 square meters of meeting and event space. Recreational facilities include separate pools, fitness centers, and spas for men and women, and a Kids For All Seasons program.

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