T O
S A U D I
M A G A Z I N E
CHILLY CHARM
Saudi Arabia's winter season is here
GROUP VISAS
The New Group Visa Application Process
Kashta in Saudi Arabia | Saudi Arabian Culinary Tour | Expo 2030 Riyadh | The Roshans of Old Jeddah
SAUDI ARABIA FOR TRAVEL PROFESSIONALS
ISSUE DEC23
GATEWAY
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WELCOME READERS
Editors Note Dear Readers, As we welcome the final month of 2023, it's my pleasure to introduce the December edition of our magazine, a resource crafted with the singular aim of empowering our esteemed travel trade partners. In a constantly evolving world, staying informed and upskilled is not just a necessity but a significant advantage. This edition, like all our past issues, is dedicated to providing you with the latest information, trends, and insights from the travel and tourism industry, specifically tailored to enhance your expertise and profitability. This month, we take a deep dive into the vibrant and diverse world of Saudi Arabian travel. From the rich culinary heritage explored in our exclusive food tour to the traditional practice of Kashta, we unveil the unique experiences that Saudi Arabia has to offer. We also spotlight the innovative "Activities" module on the UHI Platform, showcasing how it can enhance your travel offerings with a plethora of short-duration, impactful experiences in key Saudi cities. Additionally, we delve into the new Group Visa application process for Saudi Arabia, a significant enhancement for travel agents specializing in the region. This streamlined process is designed to simplify visa applications for groups, making it easier and more efficient for agents to manage travel arrangements. The feature provides an in-depth look at the process, its benefits, and how it aligns with the growing trends in the travel industry. As we step into 2024, let this edition serve as a guide to navigate the dynamic landscape of Saudi tourism. We are committed to being your partner in this journey, helping you unlock new opportunities and achieve greater success. Thank you for your continued trust and partnership. Here's to a great end of the year! Lets make the last month count. Warm regards,
Sebastian Kuckart SVP Strategy & Technology UHI
W W W . U H I T R AV E L . C O M
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THANK YOU OSSAMA
FROM BOARDROOMS TO BLISSFUL (SECRET) BEACHES As we turn the leaf to a new chapter, we pause to honor the remarkable journey of a leader who has been the architect of many a success story at Umrah Holidays International (UHI) and beyond - Ossama Wagdi. As he announces his retirement, we reflect on a career that epitomizes passion, dedication, and an unyielding pursuit of excellence. The hallmark of his stellar career was the inception of WebBeds, formerly known as Lots of Hotels, a venture that soared from being a idea in 2012 to a Multi-Billion Dollar Global Player by 2020. The journey was nothing short of a tale of relentless dedication, visionary leadership, and an unwavering belief in the potential of this business. As the CEO of WebBeds Americas, Middle East & Africa region, and later as the Senior Advisor to the Executive Committee at WebBeds Global, Ossama's leadership was the compass that navigated the organization through uncharted waters towards a horizon of success. His voyage didn't pause there. Embracing the helm as the Chairman at UHI, Ossama has been the guiding light through our transformation phase, his foresight paving the way for UHI to pioneer in the online Umrah business, a venture that holds promise as Saudi Arabia welcomes the world for Umrah and Tourism.
Outside the corporate arena, Ossama is a man of myriad interests. A family man at heart, his world orbits around his cherished granddaughters. His mornings echo with the rhythm of workout sessions, a testimony to his zeal for fitness. The tennis courts and boxing rings have witnessed the vigor of a sports enthusiast, a side of Ossama that mirrors his determination and success in the professional realm. We extend our deepest gratitude to Ossama Wagdi for the chapters of success he has authored, for the camaraderie he has shared, and for the vision he has imparted. The tale of Ossama's professional voyage is a beacon that will continue to guide our path as we stride into the future. Thank you, Ossama, for being the cornerstone of our success, for being the mentor, the leader, and the visionary. Your voyage is a narrative that will be cherished and celebrated through the annals of UHI and WebBeds.
"
Thank you, Ossama, for your dedication, leadership, and the positive impact you've made on all of us JOHN GUSCIC MANAGING DIRECTOR WEBJET LIMITED
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TABLE OF CONTENTS
P12 – 13
5 An Arabian Odyssey Tour
P8 – 9
Join us on a captivating 4-day journey across Saudi Arabia's most iconic destinations.
3 P2 – 3
1 Welcome & Good-Bye
Jewel of the Red Sea Venture into the opulent world of the Jeddah Yacht Club & Marina, where luxury meets the serene Red Sea, and explore the Jeddah Corniche, a social and recreational haven with stunning laser shows and seaside splendor
P10 – 11
P14 – 15
6 UHI's 'Activities' Module Offering tailored experiences for every traveler and a steadfast commitment to quality services.
4
Heritage and Roshans P6 – 7
2 Group Visas Learn about the streamlined group visa application process, simplifying travel arrangements to Saudi Arabia
4
Step back in time with 'Tales from the Ancient Gateway' and 'Whispers of the Wind,' uncovering the architectural marvels and cultural whispers of Historic Jeddah.
P16 – 17
7 Saudi Arabia's Culinary Evolution From traditional Bedouin flavors to contemporary gourmet scenes, savor the taste of transformation.
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P18 – 19
8
Chilly Charms & Kashta Traditions Revel in the seasonal splendor of Saudi Arabia's winter attractions and cultural Kashta adventures under the stars.
P8 – 11
9 Service and Splendor Discover Flynas' new international routes to Madinah and the serene luxury of staying at the Crowne Plaza Madinah.
P22 – 23
10 EXPO 2030 Riyadh Stay ahead with our exclusive insights on this world-stage event!
Join us on a delectable journey across four key regions as we explore the unique tastes and culinary traditions that define each area. p.16-17
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STREAMLINING GROUP TRAVEL
THE NEW GROUP VISA APPLICATION PROCESS
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Account Registration and Login Travel agents begin by accessing the official Saudi visa website, visa.visitsaudi.com, and selecting 'Apply Now'. They are required to register by providing personal information, setting up a password, and choosing a secret question and answer. This step establishes their account for managing group visa applications.
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Adding Group Members Agents add members to the group by either searching for previous visa applicants in the system or entering new applicants' details. For new members, this involves uploading a photograph and filling out individual information. The system allows the addition of multiple members, accommodating various group sizes.
Initiating Group Visa Application After logging in, agents select the 'Group' application option and then 'Apply for Group.' Here, they can assign a unique name to each group (e.g., “Umrah Oct23”), which aids in organizing and tracking different groups effectively.
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In a significant development for the travel industry, Saudi Arabia has introduced a streamlined process for applying for group visas, making it easier for travel agents to organize trips to this culturally rich and rapidly evolving destination. This new functionality promises to enhance the efficiency of planning group travels, providing a smoother experience for both agents and their clients.
system allows for the addition of applicants at various stages, accommodating the dynamic nature of group travel. Its simplicity adds convenience, freeing agents to concentrate on other critical aspects of trip planning and client service. The ability to assign unique names to groups and manage applications centrally greatly simplifies tracking, ensuring better organizational efficiency.
The new group visa application process for Saudi Arabia represents a significant advancement in terms of efficiency, flexibility, convenience, tracking, and opportunities for travel agents. By centralizing and streamlining the application process, it significantly reduces time and effort, enabling agents to handle multiple groups with ease. The flexible
Lastly, this simplified process expands the potential for travel agents to market Saudi Arabia as a prime destination, attracting a wider audience interested in the country's rich heritage, culture, and contemporary attractions. This holistic improvement in the visa application process thus not only streamlines operations for travel agents but also enhances the overall appeal of Saudi Arabia as a travel destination.
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Final Review and Payment Before proceeding to payment, agents have the opportunity to review all details and add more applicants if needed. This final step involves confirming the accuracy of all entered information and completing the payment process, which finalizes the group visa application.
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Completing Application Details Each member’s application is completed with necessary details. This comprehensive step ensures that all the required information is accurately provided for each individual in the group, which is crucial for the visa approval process.
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EXPLORING THE JEWEL OF THE RED SEA JEDDAH CORNICHE
Nestled along the Red Sea's azure waters, Jeddah Corniche offers a unique blend of natural beauty, cultural richness, and modern vibrancy, making it an essential destination for visitors to Saudi Arabia. Here's a deep dive into the Corniche's multifaceted allure
A Vibrant Social Hub The Jeddah Corniche, a scenic walkway along the coast, is a popular gathering spot for locals and visitors. It's a place where people come to socialize, dine, and immerse themselves in the city's dynamic atmosphere. The area comes alive with laser shows and light displays, creating a stunning visual experience. By day, Jeddah's natural beauty shines, while at night, it transforms into a spectacular display of lights, making it a must-visit destination for its unique day-to-night transition.
Attractions and Recreation Stretching over 30 kilometers, the New Jeddah Corniche is a blend of leisure and aesthetics. It features a variety of attractions, including luxury hotels, restaurants, and cafes. Visitors can enjoy modern conveniences like phone charging stations, alongside beautiful fountains, gardens, and play parks. One of the most captivating sights is the Al-Rahmah Mosque, known for its stunning architecture and location over the sea, creating the illusion of floating at high tide. The Corniche is also home to several beaches and a man-made crescent moonshaped island, popular among tourists and locals for relaxation and weekend outings.
Cultural and Highlights
Educational
The Corniche is not just about leisure; it also offers cultural and educational 8
experiences. The Art Museum on the Corniche is a center for Arab culture, housing a vast collection of Saudi-Arab art and antiquities. For science enthusiasts, the Jeddah Oasis of Entertainment Sciences combines fun and learning with its educational and entertainment halls. Desert Sea Divers provides an immersive experience for diving enthusiasts to explore the Red Sea's marine life. Al-Shira Island offers additional recreational spaces for adults and children, contributing to the Corniche's diverse appeal.
Future Developments Transformation
and
Jeddah Corniche is poised for a significant transformation as part of the $20 billion Jeddah Central project. This redevelopment plan aims to revitalize the waterfront area with modern facilities while preserving its historical and cultural essence. Key
future developments include a state-ofthe-art oceanarium, an opera house, a sports stadium, and a mix of residential and hotel units. Green spaces will cover about 40% of the area, enhancing the natural beauty of the location. The project is divided into phases, with the first phase including a large public beach, a pier, and a marina, expected to complete by 2027. Subsequent phases will introduce innovative educational resources, a library, a coral bay, and a technology-equipped museum, among other facilities, all contributing to Jeddah's growth as a global destination.
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JEDDAH YACHT CLUB & MARINA Jeddah Yacht Club & Marina (JYC), a beacon of luxury along the Red Sea coast, officially opened in March 2022, has rapidly become a premier destination in Saudi Arabia. Here’s an exploration of its features and significance:
Superyachts and Five-Star Facilities JYC, accommodating over 100 yachts and superyachts, is a masterpiece of maritime architecture and luxury. The club offers comprehensive services, including customs and immigration, for vessels entering the region. Its worldclass amenities encompass five-star restaurants, a wellness center, business and concierge services, and a range of water sports. Additionally, the soon-toopen Edition Hotel promises to enhance its allure with breathtaking sea views.
Gourmet Dining and Leisure Experiences The club's array of fine dining options, including Le Comptoir de Nicole, Mashi No Mashi, and Karamna, provides a culinary journey as diverse as it is exquisite. These restaurants, along with the Beach Club by Omnia and the Sky Lounge, offer stunning views of the Red Sea and the surrounding area, including the Al Rahma Mosque and the Jeddah Formula 1 Grand Prix Track, amplifying the luxurious experience.
Host to Prestigious Sailing Events JYC is not just about leisure and luxury; it's a central hub for international sailing events. The club played host to the second Preliminary Regatta of the 37th America's Cup, showcasing its strategic importance in global sailing circuits. This aligns with the Saudi Sailing Federation's goal under Vision 2030 to promote and grow sailing in Saudi Arabia and position the nation as a key player in top-level sailing events.
A SYMPHONY OF LUXURY AND MARITIME SPLENDOR
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TALES FROM THE ANCIENT GATEWAY The Heritage and Significance of Historic Jeddah In the heart of Saudi Arabia lies a city steeped in history and culture, a city where the past and present merge into a rich tapestry of architectural grandeur and multiculturalism. This is Historic Jeddah, the ancient gateway to Makkah. Once upon a time, along the eastern shores of the Red Sea, rose a city that would become the cradle of a unique architectural style. Historic Jeddah, since its establishment in the 7th century AD, blossomed as a major port, channeling goods to Mecca and welcoming pilgrims from distant lands. This influx of cultures and wealth led to the creation of imposing tower houses and coral stone constructions, which became the heart of Jeddah’s architectural identity. The city’s tower houses, built by its mercantile elites in the late 19th century, are a marvel to behold. These structures combine the traditional Red Sea coastal coral building techniques with influences from across the Indian Ocean trade routes. The large wooden Roshan (latticed balconies) that decorate these houses are not just artistic expressions but also ingenious adaptations to the hot and humid climate of the Red Sea. Inside, the absence of courtyards and the presence of rooms rented to pilgrims speak volumes about
the city’s historic role and commercial vibrancy. Historic Jeddah was more than just a port; it was a melting pot of cultures and traditions. The city's cosmopolitan nature was its true essence, where Muslims from Asia, Africa, and the Middle East came together, creating a vibrant and diverse community. This cultural mosaic was a result of Jeddah’s symbolic role as the gate to Makkah for Muslim pilgrims arriving by sea. The city’s streets and markets were alive with the sounds and colors of different languages, cuisines, and customs, painting a picture of unity in diversity. The traditional souks, running east-west from the sea to Makkah Gate, were not just marketplaces but cultural hubs where pilgrims from various countries interacted, traded goods, and shared ideas. The Ribats and Wakalas, traditional rest houses for pilgrims, were teeming with stories of long journeys and spiritual quests. The architectural and urban landscape of Historic Jeddah is a testament to this intangible heritage, a heritage that has shaped the very identity of the city.
The Architectural Splendor of Historic Jeddah
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WHISPERS OF THE WIND THE ROSHANS OF OLD JEDDAH In the heart of the ancient city of Jeddah, the Roshans, ornate wooden bay windows, stand as timeless guardians of history, culture, and ingenious architecture. These iconic elements of the Hejazi architectural tradition not only added beauty to the buildings but also served a critical role in adapting to the hot and humid climate of the Red Sea region.
A Blend of Aesthetics and Functionality: The Roshan, a distinctive element in the façades of traditional houses in western Saudi Arabia, symbolizes the essence of Hejazi heritage. Made primarily from wood, these window types are not just architectural marvels; they are also a testament to the ingenuity of past craftsmen and designers. The Roshan's design philosophy encompasses seating function, privacy, visual continuity, light utilization, and shade exploitation, making them an integral part of Hejazi architecture.
Cultural and Aesthetic Significance The origins of the term 'Roshan' are debated, with some suggesting Persian, Indian, or Arabic roots. These windows were more than mere openings; they narrated stories of the diverse cultures that influenced Jeddah over centuries. Rawasheen, as they are known in plural, were not only distinctive to Jeddah but were also seen in various Islamic cities across the Middle East. The design, size, and decoration of each Roshan reflected the owner’s taste and wealth, contributing to the unique visual character of old Jeddah.
Natural Ventilation and Climate Adaptation In the humid and hot climate of Jeddah, the design of Roshans played a crucial role in creating comfortable living conditions. These structures facilitated cross ventilation, allowing sea breezes to maintain continuous air circulation inside the houses. The strategic positioning of Roshans and their design, with shutters and ornamental patterns, helped cool the interiors and favored air circulation. The high placement of these windows acted as "wind catchers," exploiting the natural movement of hot air to draw cooler air into the buildings.
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AN ARABIAN ODYSSEY TOUR DAY
Embark on a 4-day journey through the heart of Arabia, where history, culture, and natural beauty intertwine, creating an unforgettable experience. Our Arabian Odyssey Tour takes you from the bustling streets of Jeddah to the serene landscapes of Madinah, with each day unfolding a new chapter in this captivating tale.
BOOK NOW
Book this package and browse more options on UHItravel.com
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01
DAY
03
JEDDAH
TAIF
Arrive at Jeddah International Airport, where our dedicated staff will greet you. After the formalities, a transfer to your luxurious hotel awaits. Whether you choose The Venue Hotel or the Frontel Hotel, a night of comfort and elegance is guaranteed.
As the sun rises, your journey takes you through a scenic drive towards the enchanting Sarwat Mountains, revealing the hidden treasures of Taif. The adventure unfolds in the majestic Hada Mountains, where the landscapes whisper tales of timeless beauty. Next, immerse yourself in the fragrant world of the Rose Factory, a place where the air is infused with the scent of blooms, a testament to Taif's title as the "City of Roses."
DAY
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After a sumptuous breakfast, delve into the rich history of Jeddah at the Abdul Rauof Khalil Museum. Wander through the ancient lanes of Al Balad, where centuries-old buildings tell stories of a bygone era. The day culminates at the serene Al Rahma Mosque and the picturesque Jeddah Corniche, before returning to your hotel for a restful night.
Your cultural exploration continues at the Sharif Museum, a beacon of history and tradition. As night falls, retreat to your chosen sanctuary the opulent Intercontinental Hotel or the cozy Radisson Najran hotel. Here, amidst Taif's tranquil beauty, you'll find a haven of rest and rejuvenation, readying you for the wonders of the next day.
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Spotlight on Taif An Enchanting Arabian Oasis Taif, often referred to as the 'City of Roses,' is a treasure nestled in the mountains of Saudi Arabia. This scenic town, with its fertile lands and abundant rose and fruit orchards, offers a unique travel experience that stands in stark contrast to the arid landscapes commonly associated with the Arabian Peninsula. Here's a guide for travel agents to help clients discover the beauty and charm of Taif.
The Fragrant City of Roses The air in Taif is perfumed with the fragrance of roses, a characteristic feature of the region. Known for its rose farms, Taif provides a sensory experience unlike any other in Saudi Arabia. The city's rose water and perfumes, derived from these farms, are renowned for their quality and are a must-try for visitors.
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MADINAH Embrace the dawn with an exhilarating excursion to the awe-inspiring Al Waba Crater, a natural wonder that stands as a testament to the Earth's ancient history. Here, at the edge of the crater, enjoy a picturesque picnic, basking in the breathtaking views that stretch out before you. The journey then leads you to the spiritual heart of Islam in Al Madina.
Mountainous Splendor The Shafa Mountain range forms a picturesque backdrop for Taif. The cable car ride in the mountains is an ambitious project offering breathtaking views of the surrounding landscapes. Visitors can explore the peaks and valleys, which are home to parks, gardens, and fruit farms, adding to the region's natural allure.
Traveling to Taif With its mild climate and well-developed infrastructure, Taif is a perfect summer getaway. The city's transformation from a major commercial hub to a popular holiday destination is evident in its modern amenities blended seamlessly with its natural beauty. For travel agents, presenting Taif as a destination offers a blend of natural beauty, cultural richness, and a unique aromatic experience. It's an ideal choice for travelers seeking an escape from the usual desert landscapes of Saudi Arabia, offering a glimpse into the diverse and lush side of the Arabian Peninsula.
Here, you'll experience the profound serenity of Masjid an Nabawi, a site of immense religious significance and architectural splendor. Explore Masjid Al Qiblatyn and the historic Mount Uhud, each site echoing the rich Islamic heritage. This day promises not just a journey through landscapes but an immersion into the depths of spiritual reflection and enlightenment.
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The recent launch of the "Activities" module on the UHI Platform marks a significant enhancement in the realm of travel and tourism in Saudi Arabia. This innovative addition empowers travel agents with a comprehensive suite of short-duration, high-impact experiences, enabling them to offer a more holistic and engaging travel package to their clients. The module, focusing on attractions, tours, and events across key Saudi cities, is designed for maximum convenience, catering to the needs of travelers seeking enriching one-day adventures. This module not only enhances the value of travel packages but also showcases the rich cultural and natural tapestry of Saudi Arabia, making it an indispensable tool for agents looking to elevate their offerings in the realm of Saudi tourism.
For travel agents, the "Activities" module is a powerful tool that enhances their service portfolio. Agents can now complement their existing travel packages with a variety of curated experiences, appealing to a broader clientele. This module allows them to offer a more comprehensive and engaging travel experience, enhancing customer satisfaction and loyalty.
NEW PRODUCT
LAUNCHING ACTIVITIES IN SAUDI ARABIA
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Tailored Experiences for Every Traveler The "Activities" module showcases a variety of experiences, each tailored to different interests and preferences. For instance, in Riyadh, travelers can embark on a half-day tour to Ad-Diriyah, a UNESCO World Heritage Site rich in history and culture. This tour not only offers insight into the ancient trade and pilgrimage routes but also provides a glimpse of the rapid development of Riyadh, poised to become the Middle East's biggest metropolis in the coming decade.
Examples of Activities Riyadh City Tours Offering both half and full-day options, these tours highlight Riyadh’s historical and cultural landmarks, such as the Masmak Fort and the National Museum, offering travelers a deep dive into the city's rich heritage. Jeddah’s Coastal and Cultural Journey Jeddah tours combine beach relaxation with cultural exploration, such as the Historical City Tour, offering an immersive experience of the city’s ancient and modern facets. Desert Safari Adventures For those seeking an adrenaline rush, the 4x4 Desert Safari near Jeddah provides an exhilarating dune bashing experience, followed by a serene meal amidst the dunes. Exploring Taif’s Natural Beauty The full-day Taif tour showcases the city’s lush landscapes and cool climate, ideal for travelers seeking a retreat from the desert heat. And much more...
Commitment to Quality services Our commitment to quality is paramount in every aspect of our service. We understand that an exceptional travel experience hinges on the standard of service provided. To ensure this, we are diligently working with top-tier suppliers in KSA who share our ethos of excellence. By prioritizing quality over cost, we guarantee our customers not just competitive rates, but an assurance of unparalleled service. Our approach is to cultivate partnerships with suppliers who are known for their outstanding service, ensuring that every aspect of the journey, from accommodation to activities, meets the high standards our clients expect and deserve.
Not yet a Customer? For those yet to experience the convenience and excellence of UHI, we extend a warm invitation to register an account at uhitravel.com. This is your gateway to a seamless travel planning experience. Upon registration, our dedicated sales team will promptly get in touch to guide you through our platform's features and services. Additionally, for bespoke travel needs within Saudi Arabia, our team is available at offline@uhitravel.com to assist with personalized quotations and arrangements. Whether it's a specific activity or a comprehensive travel plan, our team is committed to crafting experiences that meet your unique requirements, ensuring a memorable journey through Saudi Arabia.
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FROM BEDOUIN ROOTS TO URBAN TABLES The Evolution of Saudi Culinary Traditions Saudi Arabia, a land with a rich historical tapestry and diverse cultural influences, offers a culinary landscape as varied and vibrant as its heritage. From the bustling streets of Riyadh to the serene mountains of Asir, each region brings its unique flavors to the table, creating a gastronomic mosaic that is distinctly Saudi. Historically, Saudi cuisine has been a reflection of its people’s nomadic and agricultural past. Traditional dishes like Kabsa and Aseeda were born out of necessity and resourcefulness, utilizing locally available ingredients such as rice, wheat, and meats like chicken, lamb, and camel. Spices and herbs, often traded over ancient routes, became integral, adding depth and character to these dishes. The Bedouin influence is profound, with dishes like Harees and Madfoon showcasing cooking techniques adapted to desert life. These methods, like slow cooking in a pit or using a simple pot over an open flame, are not just culinary practices but a celebration of the Saudi heritage. The coastal regions, particularly the Eastern Province and cities like Jeddah, introduce a different palate. Seafood dishes such as Sayadieh, embody the maritime history of these areas. The use of spices and rice in these dishes speaks of the trade routes that once connected Saudi Arabia to the world, bringing in flavors from Africa, Asia, and beyond. Modern Saudi cuisine is an evolving story. The Kingdom’s Vision 2030 has opened doors to global gastronomic influences, ushering in a new era in Saudi dining. International cuisines are increasingly interwoven with traditional Saudi recipes, creating innovative fusion dishes that still pay homage to their roots. Restaurants in cosmopolitan cities like Riyadh and Jeddah now offer a blend of global and local flavors, catering to a diverse and cosmopolitan populace. Yet, amidst this culinary evolution, the core of Saudi cuisine remains anchored in its traditions. The communal nature of Saudi eating - sharing large platters, the culture
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of hospitality, and the emphasis on seasonal and fresh ingredients - continues to define its food culture. Traditional coffee ceremonies, dates, and sweet delicacies like Baklava and Maamoul remain central to Saudi hospitality and celebrations.
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C E N T R A L R E G I O N - R I YA D H
Savoring Saudi
KABSA
A Regional Guide to Iconic Dishes
Kabsa is not just a dish; it's a celebration of Saudi culinary art. Originating from the central region, particularly Riyadh, this aromatic mixed rice dish is a staple at gatherings and special occasions. It's a melange of rice, vegetables, and meat (typically chicken, lamb, or camel), flavored with a blend of spices like cardamom, saffron, cinnamon, bay leaves, and nutmeg. Kabsa embodies the hospitality and warmth of the Saudi people and is a must-try for understanding the region's culinary heart.
This culinary journey highlights four iconic dishes from Riyadh, Al-Ahsa, Jeddah, and Asir, each telling a unique story of the region's culture and traditions. From the aromatic Kabsa of the central plains to the hearty Aseeda of the southern highlands, these articles delve into the heritage, ingredients, and culinary techniques that define each dish. Discover how local flavors, cooking methods, and historical influences blend to create the rich tapestry of Saudi Arabian cuisine. Whether you're a seasoned traveler or a curious food enthusiast, this food tour offers a taste of Saudi Arabia's diverse and flavorful culinary landscape, inviting you to explore the kingdom's gastronomic delights region by region.
E A S T E R N P R O V I N C E - A L-A H S A
SALEEG
The Eastern Province, especially Al-Ahsa, is known for Saleeg, a comforting, creamy rice dish. Made with white rice cooked in a broth to a porridge-like consistency and often served with chicken, Saleeg is a testament to the simplicity and depth of Saudi cuisine. This dish reflects the influence of the coastal and desert landscapes of the region and is often enjoyed during the cooler months, showcasing the region's adaptability in its culinary practices.
WESTERN REGION - JEDDAH
SOUTHERN REGION- ASIR
SAYADIEH
ASEEDA
Jeddah, the gateway to the holy cities, offers the delightful Sayadieh, a testament to the region's proximity to the Red Sea. This fish and rice dish, often made with spices like cumin, coriander, and a hint of cinnamon, represents the maritime heritage of the western region. The use of freshly caught fish and the unique method of preparation, where rice is cooked in fish broth, highlights the interplay between the sea and the local culinary traditions.
The mountainous Asir region brings Aseeda, a traditional wheat flour or whole grain dough dish. Often served with honey or a savory sauce, Aseeda is a symbol of communal eating in Saudi culture. This dish, usually prepared for special occasions and festivals, is a testament to the region's agricultural heritage and the communal spirit that defines its social and culinary customs. 17
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CHILLY CHARMS Winter Wonders of Saudi Arabia Winter is a time when the kingdom reveals its hidden natural beauty, inviting both locals and visitors to explore and appreciate a different side of Saudi Arabia. Whether seeking snow or a mild winter escape, the kingdom has something unique to offer, making it an increasingly popular winter destination. One of the most enchanting winter experiences in Saudi Arabia is the snowfall in the Tabuk region. Jabal Al-Lawz, or the “Almond Mountain,” becomes a winter wonderland, attracting visitors to its snow-covered peaks. The sight of snow in the desert is a rare and mesmerizing phenomenon, offering opportunities for snowball fights, sledding, and simply enjoying a winter landscape that contradicts the typical desert imagery associated with Saudi Arabia.
Desert Adventures in RIYADH Winter is also the ideal season to explore the desert near Riyadh. The cooler temperatures make it perfect for desert safaris, camping (kashta), and exploring the sand dunes. The Edge of the World, a part of the Tuwaiq escarpment, is a popular destination offering breathtaking views of the vast desert – a must-visit for those seeking a unique outdoor adventure.
Snow in the Northern Deserts The Green Mountains of ASIR The Asir region, particularly the city of Abha, presents a different kind of winter charm. Nestled in the mountains, Abha is known for its cool climate, misty mountains, and lush green landscapes. The Asir National Park becomes a verdant retreat, ideal for hiking, picnicking, and enjoying panoramic views of the surrounding mountains. Winter here is mild and refreshing, a stark contrast to the summer heat.
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Apart from Tabuk, other northern areas like Al Jawf and the Northern Borders region occasionally experience snowfall. These areas offer a serene winter landscape, a stark contrast to their usual arid climate. For those seeking a tranquil escape, these regions provide a unique opportunity to witness a softer, quieter side of the Saudi desert.
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WINTER ACTIVITY Kashta, a term synonymous with camping in Saudi Arabia, is an experience deeply rooted in the country's culture, offering a unique blend of tradition and adventure. This age-old practice, particularly popular during the winter season, is more than just camping; it's a celebration of Saudi Arabian heritage, landscape, and communal living.
Embracing the Desert and Beyond In the vast expanse of the Saudi desert, particularly in regions like Al-Jazeerah in the east, kashta is a cherished activity. Enthusiasts set out for the desert, setting up camps for several days, where they indulge in activities like hunting, cooking, and socializing around campfires. The kashta experience in the dunes involves sleeping under the stars, wrapped up to stay warm against the surprisingly chilly desert nights.
Cultural Immersion and Activities Kashta is not just about setting up a tent; it's an immersive cultural experience. Campers often saddle up camels, savor local food and drinks, and gather around a firepit while traditional music plays, creating an ambiance that's quintessentially Arabian. The campsites often become hubs of cultural exchange, with music, storytelling, and traditional Saudi hospitality taking center stage.
A Night Under the Stars An integral part of the kashta experience is the connection with nature. Campers often find themselves gazing up at the winter constellations, adding an element of astronomy to the adventure. This connection with the natural world is a reminder of the Saudi people's historical bond with the land and the skies, a key aspect of their nomadic heritage.
EXPLORING THE TRADITION OF KASHTA IN SAUDI ARABIA
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Madinah
SERVICE IMPROVEMENTS IN AND TO MADINAH
Flynas' New International Routes and the Pilgrim Experience Program. In December 2023, Saudi carrier flynas is set to significantly expand its service at Madinah Airport, launching seven new routes. This expansion includes domestic routes to Abha and Tabuk, and international routes to Dubai, Amman, Baghdad, Istanbul, and Ankara, complementing existing routes to Riyadh, Jeddah, Dammam, and Cairo. Coinciding with this expansion, the Pilgrim Experience Program aims to enrich pilgrims' journeys to Madinah. The program focuses on providing world-class facilities, improved infrastructure, and digitized services to enhance the spiritual experience of pilgrims visiting the Two Holy Mosques. Key initiatives include the digitization of services, like e-visas and the Haramain high-speed train, which simplifies transportation between key cities and holy sites, and the development of historical Islamic sites to enrich the cultural and spiritual journey of pilgrims. Flynas' new routes and the Pilgrim Experience Program collectively enhance accessibility to Madinah, making it easier for pilgrims and tourists alike to experience the spiritual and cultural richness of this historic city.
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WHERE TO STAY Discover the Elegance of the Crowne Plaza Madinah Nestled in the sacred city of Madinah, Crowne Plaza Madinah stands as a beacon of modern comfort and traditional hospitality. Located just steps away from the Prophet Mohammed’s Holy Mosque, this 5-star hotel is an ideal choice for pilgrims, leisure groups, business travelers, and more. The hotel offers 506 exquisitely designed rooms and suites, each embodying classical motifs harmoniously blended with stylish modernity, ensuring a comfortable stay with views of the magnificent courtyard of the Prophet's tomb. For dining, the Al Rawdah Restaurant and Orchid Café present a medley of local and international cuisines, catering to all tastes. Understanding the needs of the modern traveler, the hotel offers services such as shuttle bus and taxi services, dry cleaning, laundry, ironing, and even shoeshine services. The rooms feature allergy-free options, blackout curtains, air conditioning, minibars, cable TV, and soundproofing for a serene and comfortable stay. Choose from a variety of room types, including city view rooms, landmark view rooms, bridal suites, non-smoking rooms, suites, family rooms, and smoking rooms available, all tailored to meet your specific needs and preferences. Whether visiting for spiritual reasons, business, or leisure, Crowne Plaza Madinah offers an unparalleled experience that combines the sanctity of Madinah with the luxury and comfort of a modern world-class hotel.
Amenities The Crowne Plaza Madinah is equipped with a range of amenities including valet parking, high-speed WiFi, a fitness center, bar, lounge, and walking tours, ensuring every aspect of your stay is catered to. Additionally, the hotel provides comprehensive business facilities, including a business center with internet access, meeting rooms, and conference facilities, making it an ideal location for corporate events and meetings.
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Riyadh Expo 2030 stands as a beacon of innovation and foresight, heralding a new era of global cooperation and sustainable development. With its inspiring theme, "The Era of Change: Together for a Foresighted Tomorrow," the Expo invites the world to envision and shape a prosperous future together. A Monumental Gathering The Expo expects to welcome around 40 million site visitors and an astounding 1 billion virtual visits in the metaverse, showcasing its commitment to accessibility and global engagement. With 246 participants, including country pavilions and international organizations, the Expo is set to be a melting pot of ideas and cultures. Spanning a massive 6 million square meters, the Expo site is strategically located in the north of Riyadh, just a 5-10 minute drive from King Khalid International Airport. This convenient location ensures easy access for international visitors and participants alike. Visionary Themes and Goals The Expo aligns with Saudi Arabia's Vision 2030, a comprehensive plan aiming to foster a vibrant society, a thriving economy, and an ambitious nation. This event provides a unique platform for Saudi Arabia to share its story of transformation and progress with the global community. The Expo's focus also aligns with the United Nations' Agenda 2030 and its Sustainable Development Goals (SDGs). It presents an opportunity to reflect on the progress towards these goals and to plan for the next 20 years of global development. Preparing for a Changing World Recognizing the rapid changes in environment, technology, economy, and geography, Riyadh Expo 2030 emphasizes the importance of preparing for the challenges and opportunities of the coming decades. The event aims to foster a spirit of collective exploration and innovative thinking, essential for navigating the future.
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yadh Expo 2030 mpse into the Future " Congratulations We congratulate the Kingdom of Saudi Arabia on the prestigious honor of hosting Expo 2030. This monumental event is a testament to the Kingdom's dynamic vision and its remarkable journey towards innovation and global leadership. As leaders in the B2B travel industry and the Umrah business, we are especially excited about the opportunities this presents. Our commitment to promoting Destination Saudi Arabia is stronger than ever, and we anticipate a fruitful collaboration in making Expo 2030 a resounding success. UHI & WEBBEDS LEADERSHIP TEAM
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