Gateway to Saudi - NOV2023

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S A U D I

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ANCIENT KINGDOMS

A BIG TIME VOYAGE

Riyadh's bustling Event Scene Saudi - A Global Football Destination From Umrah To Antiquity & much more.

SAUDI ARABIA FOR TRAVEL PROFESSIONALS

ISSUE NOV23

GATEWAY

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WELCOME READERS

Content

Editors Note

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T H E D AW N O F R I YA D H

Dear Readers,

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R I YA D H ' S E V E N T S C E N E

As we turn the pages to our second edition of "Gateway to Saudi Arabia," the spirit of exploration continues to guide our narrative. The heartbeats of Riyadh echo through “The Dawn of Riyadh,” reflecting a city interweaving tradition with modernity.

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Noor Riyadh 2023

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MDLBEAST Soundstorm 2023

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WWE Crown Jewel 2023

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The Phantom of the Opera

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A B I G T I M E V O YA G E

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ALUL A ANCIENT KINGDOMS

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AlUla

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Khaybar

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Tayma EMERGING AS GLOBAL FOOTBALL

D E S T I N AT I O N

From the bustling event scene in Riyadh to the tranquil spiritual journeys in Makkah, each narrative encapsulates a unique facet of Saudi life.

Our voyage into the ancient realms of AlUla, Khaybar, and Tayma unveils timeless tales, while the burgeoning football scene illustrates Saudi's vibrant stride onto the global stage, embracing global camaraderie.

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GROOVE ON THE GRASS

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I N T E R C O N T I N E N TA L J E D D A H

Each tale herein is a fragment of Saudi Arabia's rich tableau, showcasing a nation in a spirited dialogue with the world. Your companionship on this journey enriches our narrative, making every story we tell a shared voyage of discovery.

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Z I YA R AT I N M A K K A H

Warmest Regards,

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FROM UMRAH TO ANTIQUIT Y

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EMBRACING THE WORLD

Sebastian Kuckart SVP Strategy & Technology UHI

W W W . U H I T R AV E L . C O M

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G E T I N V O LV E D

YOUHI

Your Voice, UHI's Initiative:

Tackling Industry Issues

Together

Want to get involved? Get in touch! contact@uhitravel.com

Join forces with UHI, a platform where your

In the collaborative realm of UHI, your hands-on

concerns meet UHI’s dedication to problem-solving.

experience melds with collective innovation, paving

Together, let’s identify the hurdles that hinder your

the way to a smoother, more rewarding industry

operations and co-create innovative solutions.

landscape.

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THE DAWN OF RIYADH A Journey from Sands to Skyscrapers In the heart of the Arabian Peninsula lies Riyadh, a city that narrates a compelling tale of transformation from a Bedouin settlement to the bustling metropolis it is today. With its roots deeply embedded in rich traditions, the evolution of Riyadh is a testimony to its seamless amalgamation of old-world charm and modern-day urbanism.

The tale commences from the 15th century when Riyadh, then known as Hajr, was a small oasis town. Its strategic location made it a hub for trade and a linchpin in the regional tribal network. However, it was in 1744 when the alliance between the Al Saud family and the religious leader Muhammad ibn

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Abd al-Wahhab marked the beginning of a new chapter in Riyadh’s history.

Over the centuries, the city experienced battles, conquests, and re-emergence, each phase contributing to its unique societal fabric.

As oil was discovered in Saudi Arabia in the 20th century, the winds of change blew over Riyadh, turning its desert landscape into a canvas of modern architectural marvels. The skyline, once dominated by mud-brick fortresses, now boasts towering skyscrapers like the Kingdom Centre and Al Faisaliyah Centre, symbolizing the country’s rapid stride towards modernization.

Yet, amidst the urban sprawl, Riyadh holds onto its cultural heritage with a dignified grace. The meticulous restoration of historical sites like the Masmak Fortress and Diriyah stand as proud reminders of Riyadh’s illustrious past. The city’s numerous museums and cultural festivals provide a window into the rich tapestry of traditions that underpin the modern Saudi state.

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Furthermore, Riyadh’s Vision 2030 initiatives encapsulate its ambition of becoming a beacon of cultural resurgence and economic diversification. Through projects like the King Abdulaziz Project for Riyadh Public Transport and the Riyadh Art project, the city is not just embracing modernity but is forging a path that many global cities may soon follow.

Today, Riyadh stands as a city of contrasts yet harmoniously blended - where the calls of the past echo amidst the hum of the present, where the sands have made way for skyscrapers, yet the essence of its Bedouin soul is felt in every corner.

The narrative of Riyadh is far from over; instead, it’s an ongoing saga that continues to inspire. The city’s journey from a Bedouin settlement to a modern metropolis is not just a tale of urban evolution but a story of a nation’s unyielding spirit and visionary foresight. As Riyadh continues to flourish, it opens up new chapters of opportunities for explorers, investors, and the global community, enticing the world to partake in its remarkable journey.

The Spectacular Spotlight Riyadh is home to the Kingdom Centre, an iconic skyscraper that not only dominates the city's skyline but also holds a unique record. With a sky bridge situated at a dizzying height of 300 meters, it boasts one of the highest mosques in the world, located on its 77th floor. This architectural marvel reflects Riyadh's harmonious blend of modernity and tradition.

As visitors ascend to pray or to enjoy the panoramic views from the sky bridge, they are literally moving between the historic roots and the modern aspirations of the city, embodying Riyadh's journey from a modest Bedouin settlement to a bustling, forward-looking metropolis.

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Monthly Glimpse: Riyadh's Event Scene

Every month, the heart of Saudi Arabia, Riyadh, pulses with a myriad of events that encapsulate the rich tapestry of experiences the city has to offer. From the enthralling athleticism displayed in various sporting events to the cultural profoundity reflected in numerous art and heritage festivals, Riyadh is a bustling metropolis teeming with activities that cater to a wide spectrum of interests.

This city, where tradition meets modernity, invites both residents and visitors to delve into a diverse

array of events. Whether you are a sports enthusiast keen on witnessing high-octane competitions, an art aficionado looking to immerse in the city’s artistic expressions, or someone in search of entertainment and revelry, Riyadh has something in store for you.

Let this section be your guide to some of the most noteworthy events that are painting Riyadh’s social canvas with hues of excitement, culture, and athletic excellence.

Illuminating the Desert Nights: Noor Riyadh 2023 Noor Riyadh, the world's largest light art festival, is back with its third edition from November 30 to December 16, 2023. Themed 'The Bright Side of the Desert Moon,' the festival is set to showcase over 120 artworks across five hubs in Riyadh. The festival will feature large-scale light art installations, captivating building projections, and performances. Visitors can explore the festival's accompanying exhibition running through March 2, 2024. Stay updated on artist features, exhibition details, locations, and a special activities roster at riyadhart.sa

Amplifying the Beats of Saudi Prepare to have your senses electrified as Riyadh gears up for the musical extravaganza of the year, MDLBEAST SOUNDSTORM 2023. Scheduled to storm the sands on December 14, 15, and 16, this prodigious music festival promises to be louder and livelier, eclipsing the grandeur of its previous edition in 2022.

As the dates inch closer, the excitement amplifies with the announcement of an illustrious lineup of over 200 international artists set to grace the eight stages of the festival. Stay tuned to our blog on gatewaytosaudi.com this November for an in-depth coverage of the event, promising to provide a closer look at what makes this festival a cornerstone in Riyadh's entertainment calendar.

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WWE Crown Jewel 2023: A Royal Rumble in Riyadh The WWE is set to return to Riyadh with its annual premium live event, WWE Crown Jewel, on November 4, 2023. The event will take place at the Mohammed Abdo Arena, featuring top WWE stars and championships. This event is a part of Riyadh Season 2023 and will be broadcasted live at 1 p.m. ET. Tickets are available at webook. com.

Tickets Available now on:

The Phantom of the Opera: A Theatrical Marvel This autumn, Riyadh welcomes the timeless marvel, THE PHANTOM OF THE OPERA, orchestrated by the Royal Commission for Riyadh City and Broadway Entertainment Group.

Unfolding in the heart of 19th century Paris, the tale of 'The Phantom' haunting the iconic Paris Opera House comes alive from 14 Oct to 5 Dec at The Arena Riyadh. With 59 spellbinding shows, an ensemble of 100 vibrant cast, crew, and orchestra members, the narrative resonates through breathtaking scenery and soul-stirring orchestration.

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A BIG TIME Voyage Navigating Riyadh Season's Zones of Celebration As the fall breeze sweeps through, Riyadh ushers in an era of festivity and cultural vibrancy with the highly anticipated Riyadh Season 2023. This year, the festival embraces the theme of "Big Time", a testament to the grand scale and diverse offerings set to enthrall the city.

The festival unfolds across 12 distinctive zones, each a microcosm of entertainment, culture, and innovation.

Through these zones, Riyadh Season aims to encapsulate the essence of Saudi Arabia's rich heritage, while marching towards a future adorned with modern entertainment and global cultural exchanges.

Riyadh Season 2023 kicked off with a grand ceremony on October 28, marking the return of this significant festival.

The occasion promised to host globally renowned artists, reinforcing Riyadh's position on the global entertainment map.

As we delve deeper into the essence of "Big Time", we uncover the expansive scope of Riyadh Season, a festival that not only entertains but educates and inspires.

Whether it's the exhilarating performances at Kingdom Arena or the quiet allure of Wonder Garden, each zone is a narrative, telling the story of Saudi’s cultural richness and

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modern aspirations.

As Riyadh Season continues to unveil its offerings, a detailed exploration of each zone will be featured in our November blog on gatewaytosaudi.com. Stay tuned for a deeper dive into what makes Riyadh Season a monumental event in the Kingdom’s cultural and entertainment calendar.

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THIS SEASON IS DIFFERENT TURKI AL ALSHIKH S A U D I G E N E R A L E N T E R TA I N M E N T AUTHORIT Y CHAIRMAN

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1 2 E N T E R TA I N E M E N T Z O N E S

Your Ticket to Adventure: UHI's Preferred Deals UHI is proud to be part of this grand narrative, offering discounted tickets for Riyadh Season. For any queries or ticket bookings, feel free to reach out at tickets@uhitravel.com.

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AlUla, Khaybar & Tayma

ALULA ANCIENT KINGDOM FESTIVAL

Reliving the Sands of Time As the sun casts a golden glow over the ancient ruins, the AlUla Ancient Kingdom Festival takes center stage from November 16 to December 2, 2023, offering a window into the rich Nabataean civilization that once flourished here.

The festival, now in its second edition, transcends the ordinary with an exquisite tasting menu and entertainment inspired by ancient heritage, set against the backdrop of the spectacular Hegra setting.

Visitors during this period are welcomed not only by AlUla but also by the neighboring oases of Khaybar and Tayma, creating a seamless blend of cultural immersion and historical exploration. Through this festival, AlUla stands shoulder to shoulder with other great oases of northwest Arabia, offering a rich tapestry of experiences awaiting to be discovered.

The Ancient Kingdoms Festival celebrates the rich history of northwest Arabia through a range of activities across the three great oases of AlUla, Khaybar, and Tayma. We have gathered the best of each oasis and the festival activities related to them for you.

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and the Incense Road. Hegra After Dark combines the allure of flavors and fragrances with storytelling and illuminated spectacles amid the spectacular Hegra setting, opening a window to the rich tapestry of AlUla's historical grandeur.

Ikmah After Dark

ALULA The Cradle of Civilizations AlUla, a timeless bridge between ancient civilizations and the modern world, unfurls a narrative rich in history, culture, and natural beauty.

As the sun casts a gentle glow over its ancient ruins, the whispers of bygone eras echo through the valleys, inviting travelers on a journey through the annals of time.

Hegra After Dark 16 Nov - 30 Dec 2023 | Tue to Sat Embark on a captivating journey inspired by the ancient Nabataeans

TAYMA The Royal Legacy Unveiled Tayma beckons as an emerging archaeological hub, narrating tales of legacy, power, and legend that are etched in the annals of time. It's a land where the whispers of the last Babylonian King and numerous extraordinary figures resonate through the vast expanse of the desert. The journey along the famed Incense Road unveils Tayma's grand narrative, marrying ancient cultures with the curiosity of today's travelers.

Tayma Live!

26 Oct 2023 - 31 Jan 2024 | Daily Tayma Live unfolds the tapestry of ancient royalty through an evocative show laden with music and drama. It’s a journey back in time, revealing the spirited reign of Nabonidus, the last king of the Babylonian Empire, as a part of the Tayma Heritage Tour.

16 Nov - 31 Dec 2023 | Wed to Sat Ikmah After Dark offers an interactive escapade where the art of stone carving and petroglyph rubbings come alive under the starlit sky. Follow it up with a torchlit treasure hunt and a spectacular show projected over Jabal Ikmah mountain, immersing in the mystique of AlUla's ancient heartbeat.

Wadi AlNaam Discovery Tour 16 Nov 2023 - 8 Mar 2024 | Daily Traverse the ancient valley of Wadi AlNaam to delve into a narrative molded by time. The tour, surrounded by stunning natural beauty, invites a deeper understanding of AlUla's historical significance and its interwoven relationship with nature.

The Palace Guest 16 Nov 2023 - 30 Jan 2024 | Daily The grandiose Qasr Ibn Rumman sets the stage for a festival of storytelling, unraveling the saga of how The Land of Kings was molded over centuries. This 18th-century palace, with its mosques, paths, and courtyards, immerses visitors in a narrative that is an integral part of the Tayma Heritage Tour.

KHAYBAR The Volcanic Desert Haven In a land where the sands of time blend with the whisper of ancient civilization, Khaybar unveils its mystique as a volcanic desert ecosystem, a realm where history and nature dance to the timeless rhythm of cultural heritage. A sojourn beyond the confines of AlUla leads you to the heart of Khaybar, a treasure trove of heritage sites nestled amidst a canvas of epic scenery.

Oasis Soundscape 1 Nov - 3 Dec | Daily As you meander through the tranquil trails of Khaybar Oasis, a melody of lute, drum, and piano accompanies your steps, weaving a free-flow soundscape that beckons serenity to the soul while immersing you in the embrace of nature.

This auditory journey is designed to calm the senses and foster a bond between the ancient echoes of the land and the rhythm of your heart.

Khaybar Camp 1 Nov 2023 - 31 Mar 2024 | Daily On the trail to Khaybar, a pause at the recreated Bedouin camp offers a glimpse into a nomadic lifestyle of yore. As you savor traditional refreshments like coffee and dates, the camp unveils stories of how the Bedouins lived, merging past with present in a cup of age-old hospitality.

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EMERGING AS A GLOBAL FOOTBALL DESTINATION RIDING THE RONALDO WAVE Once a distant outpost on the global football map, Saudi Arabia has dramatically reshaped its sporting engagements, thanks to a pivotal moment that shook the football world the arrival of Cristiano Ronaldo. This iconic transfer was not merely about a football star changing jerseys; it signaled Saudi Arabia's ambitious stride into the heart of global football, igniting a movement that transcends beyond the green turf.

The splash made by Ronaldo's arrival in Al Nassr reverberated through the corridors of the Saudi Professional League (SPL), injecting a new lifeblood into its veins. The league, once striving for international recognition, found itself in the spotlight, basking in the newfound attention. The Ronaldo effect was contagious; it beckoned other international stars to the Saudi shores, each bringing along a slice of global football finesse, amplifying the SPL's competitive spirit and international allure.

But the story doesn't end at the bustling stadiums. The Ronaldo phenomenon ushered in an era of economic buoyancy. The nation witnessed a surge in sports-related spending, propelled by the excitement surrounding the SPL. Each game became a spectacle, drawing eyes from across the globe, thereby accentuating Saudi Arabia's economic landscape. The influx of football aficionados, charmed by the Ronaldo magic, also painted a promising picture for the country's tourism sector.

The financial windfall was palpable, with experts hinting at a burgeoning financial era for both the club and the country.

The reverberations of this financial tide were felt far and wide, indicating the profound impact a football icon could have on a nation's economy.

Moreover, the Ronaldo saga spun a narrative of international camaraderie. His first visit to Iran with Al Nassr was nothing short of a diplomatic rendezvous, showcasing football's potential as a bridge between nations. The anticipation and the sea of fans that greeted Ronaldo hinted at the profound

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impact such cross-border football encounters could have in fostering international relations and boosting tourism.

Furthermore, revered football personalities like Neymar echoed the sentiment of transformation, crediting Ronaldo for the metamorphosis of the SPL. His arrival acted as a catalyst, heralding a new era of football in Saudi Arabia, setting a captivating story that beckons other international stars.

Saudi Arabia, riding the Ronaldo wave, has brilliantly maneuvered this sporting milestone into a national movement. It's a testament to the nation's visionary approach towards leveraging opportunities to foster a rich football culture, stimulate economic growth, and carve a niche on the global football and tourism map. The nation has morphed into a burgeoning football destination, with each game narrating the tale of Saudi Arabia's successful venture into the heart of global football. And as the football fervor continues to soar, the sky's the limit for what Saudi Arabia can achieve in this beautiful game.

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SAUDI'S UPCOMING SPECTACLES

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A MILESTONE EVENT The hosting of FIFA Club World Cup™ 2023 in Jeddah, from 12 to 22 December, marks a monumental chapter in Saudi Arabia's football saga.

This prestigious event, announced on 26 June 2023, is a testament to Saudi Arabia's growing stature in the global football community. The meticulously planned event, underscored by the state-of-the-art facilities at King Abdullah Sport City Stadium and the Prince Abdullah Al Faisal Stadium, is all set to offer an unparalleled football spectacle, promising an unforgettable experience for players and fans alike.

As Saudi Arabia strides into a new epoch of football fervor, the horizon is dotted with events that are more than mere tournaments. Each of these prestigious galas encapsulate Saudi's ambition, heralding a new era of international camaraderie and sporting excellence. It's a beckoning for enthusiasts to witness a blend of athletic prowess and cultural richness.

Through these events, Saudi Arabia opens its arms to the world, inviting all to partake in its grand football journey, promising a tapestry of unforgettable experiences.

FOSTERING INTERNATIONAL RELATIONS

OPPORTUNITIES FOR TRAVEL AGENTS The plethora of football events present a golden opportunity for travel agents. By bundling event tickets with unique Saudi cultural and tourist experiences, travel agents can craft enticing packages. The football events serve as a perfect backdrop to explore Saudi Arabia's architectural marvels, indulge in its culinary delights, and delve into its rich cultural tapestry, making Saudi Arabia an attractive destination for football fans worldwide.

A realm of opportunities for travel agents to create enticing travel packages, showcasing the diverse experiences Saudi Arabia has to offer.

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The Spanish Super Cup 2024, slated to be held in Riyadh from January 10 to 24, 2024, is more than just a football tournament.

It's a manifestation of the growing sporting camaraderie between Saudi Arabia and international football bodies. This event not only offers a platform for top-tier football action but also unveils a realm of opportunities for travel agents to create enticing travel packages, showcasing the diverse experiences Saudi Arabia has to offer.

2027 ASIAN FOOTBALL CUP

CELEBRATING ASIAN FOOTBALL

By securing the hosting rights for the 2027 Asian Football Cup, Saudi Arabia reiterates its commitment to promoting football not just domestically, but across the Asian continent. This event is a significant milestone in Saudi's football narrative, which will further propel Saudi Arabia's status as a notable player in Asian football.

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JEDDAH EVENTS

Groove on the Grass Jeddah's Upcoming Musical Fiesta

As the autumn winds bring a gentle coolness to the Arabian nights, Jeddah prepares to groove to the beats of an eclectic musical fest - Groove on the Grass 2023. This highly anticipated event is setting its stage at Al Foorosia Horse Park on Friday, November 10, ensuring a musical extravaganza that's bound to resound across the calm waters of the Red Sea.

souls of music enthusiasts. Cosmicat, Dish Dash, Argy, Hats & Claps, and DJ Viva are some of the names that are set to set the stage on fire with their exhilarating performances. Each artist, with their unique style and genre, will contribute to the diverse vibes that Groove on the Grass is synonymous with.

Following a stellar stint in Riyadh, this Dubai-originated festival is making its way back to Jeddah, adding another feather to Saudi Arabia's cap of hosting massively cool events. The country's event scene is buzzing with an array of festivals and Groove on the Grass 2023 is a jewel in that crown. The festival is not just a musical event; it's a celebration of artistry and a confluence of creative minds.

The festival, having enjoyed success in its previous editions, is returning once again this autumn to woo the audience with a blend of music, art, and camaraderie. The anticipation is palpable, not just among the residents of Jeddah but also among the global community of music and art aficionados. The earlier editions have set a high bar of expectation, and Groove on the Grass 2023 is all geared up to leap over it with flourish.

Over ten acts across two stages are set to spellbind the audience with their performances. The line-up features a mix of artists that are likely to stir the

The exact details regarding the location and other performing acts are yet to be revealed, hinting at a larger surprise awaiting the attendees.

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Ticket registration has already begun, indicating the high level of excitement and anticipation surrounding the event.

As we inch closer to the date, the city's heartbeat synchronizes with the rhythm of Groove on the Grass, creating a symphony that resonates with the joy of celebrating music and arts. Jeddah is not just hosting a festival; it's beckoning a cultural renaissance, under the cool autumn sky, amid the echoes of melodies that transcend boundaries.

For more insights and detailed coverage of this event, stay tuned to our blog at gatewaytosaudi.com in November, where we will be unveiling a more in-depth look into the festival, its artists, and the experience it promises to offer.

Get your Tickets on Platinum List: https://jeddah.platinumlist.net/

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WHERE TO STAY Indulge in Unrivalled Luxury at the InterContinental Jeddah Nestled amidst the vibrant cityscape of Jeddah, the InterContinental Jeddah Hotel emerges as a sanctuary of luxury and comfort. Its prime location on the Corniche, overlooking the mesmerizing Red Sea, places guests at the heart of the city's allure. Just a short drive away lie the historical Al-Balad old town, the bustling Tahlia Street shopping district, and crucial government and corporate headquarters, offering a blend of cultural exploration and modern convenience.

As you step into the grandiose premises of InterContinental Jeddah, you are welcomed by a realm of top-notch facilities designed for an exquisite stay.

With amenities like free parking, high-speed internet, a well-equipped fitness center, and an outdoor pool, the hotel ensures a seamless experience for its guests.

The on-site spa, offering rejuvenating massage services and a steam room, invites you to unwind in a serene setting.

With its strategic location and a plethora of amenities, InterContinental Jeddah stands as a preferred choice for travelers. Its proximity to major attractions and business hubs, along with the serene views of the Red Sea, capture the essence of Jeddah. The hotel's reputation for outstanding service is validated by its high ratings on platforms like TripAdvisor and Booking. com, reflecting the satisfaction and memorable experiences of its guests.

Your journey of opulence awaits at InterContinental Jeddah, where every stay is crafted to be an unforgettable experience.

DINING The culinary voyage at Intercontinental Jeddah is nothing short of exceptional. The Fish Market restaurant, known for its scrumptious shrimp tempura, beckons with a promise of a delightful meal. A variety of dining options, including a hearty breakfast buffet, cater to diverse gastronomic preferences.

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SACRED FOOTPRINTS: ZIYARAT PLACES IN MAKKAH

MASJID AL-HARAM (KAABA)

Masjid Al-Haram, encircling the Kaaba, is the nucleus of Islamic faith where the spiritual voyage of Umrah commences and concludes. Pilgrims circumnavigate the Kaaba in a ritual of unity, embodying a global congregation of faith.

JABAL AL-NOUR (MOUNTAIN OF LIGHT) Jabal Al-Nour houses the Cave of Hira, where Prophet Muhammad received the inaugural divine revelation. The ascent to this cave is a spiritual journey, retracing the steps of the Prophet towards the solitude where Islam's message first echoed.

JANNAT AL-MU'ALLA CEMETERY Jannat Al-Mu'alla Cemetery is the resting place of Prophet Muhammad's kin, including his cherished first wife, Khadijah. It's a quiet realm of reflection on the lives that significantly contributed to early Islam's narrative.

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MASJID AL-JINN Masjid Al-Jinn marks a distinctive event where a group of jinn embraced Islam upon hearing the Quran’s recitation

by Prophet Muhammad. It symbolizes the Islamic message's universality, extending beyond the human realm into the unseen.

ENGAGING IN ZIARAT A Voyage Beyond the Ritual Ziyarat is often undertaken in conjunction with the obligatory pilgrimages of Hajj and Umrah, yet it extends beyond these ritualistic bounds. In the cities of Makkah and Madinah, the sacred geographies unfold a myriad of Ziyarat sites, each echoing with the divine resonance of Islamic history.

For personalized guidance on Ziyarat excursions, contact our experts at UHI. We are here to facilitate a spiritually enriching journey to these sacred sites. Your gateway to profound understanding and exploration awaits.

ZIYARAT In the realm of Islamic spirituality, the practice of Ziyarat stands as a bridge between the earthly and the divine, a journey that leads the believer through the annals of sacred history towards a deeper spiritual resonance.

Derived from the Arabic verb 'Zur', which means 'to visit', Ziyarat is a practice steeped in reverence, devotion, and a profound sense of connection to the divine legacy of Islam. It extends beyond the ritualistic engagements of worship into a realm of spiritual exploration and communion with the historic and sacred ethos of the faith.

Conceptual Underpinnings of Ziyarat The essence of Ziyarat goes beyond mere physical travel. It is a journey of the heart and soul, where every step taken towards a sacred site is a step towards spiritual enlightenment and a deeper understanding of one’s faith. The practice is rooted in the Islamic tradition of revering the places associated with Prophet Muhammad, his family, companions, and other venerated figures in Islamic history. It’s a tradition that transcends cultural and geographical boundaries, uniting Muslims in a shared spiritual heritage.

Ziyarat and the Spiritual Landscape of Saudi Arabia Saudi Arabia, as the cradle of Islam, offers a rich and diverse landscape of Ziyarat sites.

The practice of Ziyarat here is not merely a ritual, but a journey through the spiritual, historical, and cultural essence of Islam. As the custodian of the Two Holy Mosques and the host of the sacred cities of Makkah and Madinah, Saudi Arabia extends an invitation to the believers to traverse the landscapes of faith, to walk through the corridors of history, and to immerse in the serene embrace of spiritual reflection.

Ziyarat is a voyage of love, reverence, and a quest for spiritual proximity. It’s a tradition that not only enriches the spiritual life of the believers but also stands as a testament to the living history and timeless spiritual legacy of Islam.

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FROM UMRAH TO ANTIQUITY A C A P T I VAT I N G E X P E D I T I O N F R O M M A D I N A H T O A L U L A A N D R I YA D H

DAY 1 MADINAH: Spiritual Springboard As dawn broke on the first day, a sense of anticipation lingered in the air, the horizon awaiting to unveil the historical tapestry of Saudi Arabia. Our rendezvous with history commenced as we set forth from Madinah, the city of the Prophet, on a serene drive towards the ancient oasis

of AlUla. The sun cast a golden glow on the landscape as we approached our abode, the serene ambiance of Shaden Resort welcoming us to the heart of AlUla's captivating heritage. As the evening descended, the tranquil surroundings enveloped us in a warm embrace, setting a peaceful note for the adventures awaiting.

DAYS 2 & 3 ALULA: The Ancient Oasis With the first light, AlUla whispered the tales of the bygone era as we embarked on our Dedan/ Ikmah tour. Amidst the ancient carvings, the echoes of civilizations that once flourished resonated through time. The ancient city of Dedan unveiled the essence of a thriving oasis along the frankincense trade route. As we traversed through AlUla Old Town, the stories of pilgrims, travelers, and settlers unfolded before our eyes, encapsulated in the stone and sand of the ages.

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EMB A RK WI T H UHI , UN V EIL UNIQUE JOURNE YS , ENRICH YOUR P OR T FOL IO, A ND EL E VAT E YOUR OFFERING S IN S AUDI A R A BI A .

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DAYS 4, 5 & 6

EDGE OF THE WORLD: Nature's Narrative

RIYADH: The Modern-Day Mystic The next chapter of our journey unfolded in the mystic city of Riyadh. The National Museum welcomed us with the rich narrative of Arabian civilization, each artifact a page from the annals of history. The Murabba Palace and Masmak Fort stood as testaments to Riyadh's historical significance, each stone a witness to the passage of time. A stroll through Dira Souq, with the aroma of sandalwood in the air, was like walking through a living tapestry of Saudi heritage.

DIRIYAH: The Cradle of a Kingdom As we approached the old city of Diriyah, the roots of modern Saudi Kingdom unveiled themselves. The remnants of time stood tall, narrating the journey of a nation through centuries. The highlight of our voyage was the day we spent at the Edge of the World. As we stood atop the Tuwaiq Escarpment, the horizon seemed to stretch into eternity, the panoramic view was a metaphor for our journey, vast, enlightening, and boundless.

Our expedition reached its zenith as we sat under the starlit sky, reminiscing about the voyage that led us through the realms of history, culture, and untouched nature. The narrative of our journey was not just about the destinations we explored, but the essence of Saudi Arabia that we experienced, a blend of the ancient and the modern, the earthly and the divine.

As we bid adieu to the land that cradled civilizations, our hearts carried the imprints of time, the stories untold, and the history lived. The serene drive back to Riyadh airport was not just a conclusion, but a pause, till our hearts once again hear the call of the ancient sands.

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With UHI, you're not merely offering a trip; you're presenting a gateway to a timeless adventure that intertwines the spiritual fervor of Umrah with the historical richness of Madinah, the ancient whispers of AlUla, and the cultural heartbeat of Riyadh.

As a trusted partner, UHI Travel extends an invitation to delve into a repository of unique packages, each crafted with precision, understanding, and an innate appreciation for the profound narratives that shape the Kingdom's landscape. Our offerings are tailored to resonate with the discerning tastes of your clientele, promising not just satisfaction, but a longing to explore more.

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A NEW DAWN

EMBRACING THE WORLD ENRICHING TRADITIONS In recent years, Saudi Arabia has unveiled its rich tapestry of culture, history, and natural wonders to the world, marking the genesis of a new era. The kingdom's transition into a burgeoning tourist destination is a testament to its visionary stride towards diversification and global engagement.

Unveiling the Hidden Treasure The launch of the tourist visa in September 2019 was a historic move, opening the doors to explorers, adventurers, and cultural enthusiasts from across the globe. This initiative is part of the larger Vision 2030, aimed at reducing the country's dependence on oil and developing various sectors including tourism.

The response has been overwhelming, with travelers flocking to witness the majestic ruins of Al-Ula, the modern skyscrapers of Riyadh, and the pristine Red Sea coastline.

Fostering Global Interactions Saudi Arabia is on a fast track of modernization while retaining its cultural essence. To cater to the global audience, the kingdom has eased certain social restrictions. For instance, women can now travel without a male guardian, drive cars, and attend public events alongside men. Such measures are not just about accommodating tourists, but also about evolving societal norms.

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Cultural Exchange and Learning The influx of tourists from diverse backgrounds is a two-way street of cultural exchange. Visitors get a chance to break stereotypes and delve into Saudi’s age-old traditions, while locals get exposed to a myriad of global perspectives. This interaction is a fertile ground for mutual respect and understanding, fostering a global community.

Investing in Infrastructure To accommodate the rising tide of tourists, massive investments are being made in infrastructure. New resorts, airports, and tourist facilities are springing up, alongside the development of megaprojects like NEOM City and The Red Sea Project. Furthermore, efforts are being made to ensure that these developments are sustainable and in harmony with the natural and cultural ethos of the land.

A Journey of Mutual Growth The new narrative of Saudi Arabia is not merely about opening its doors to tourism, but about a holistic engagement with the global community. It's a journey of mutual growth, learning, and respect that places Saudi Arabia on the global tourism map, promising a confluence of ancient traditions and modern aspirations.

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Your Trusted Companion in Saudi Arabia’s Tourism Transformation At UHI, our mission transcends beyond the realms of traditional travel services; we are committed to being the nexus of authentic information, a key travel provider, and an industry trailblazer in Saudi Arabia. Our deep-rooted knowledge and continuous engagement with the evolving landscape of Saudi Arabia positions us uniquely to guide and support travel agents on every front.

Entrust us to navigate the nuances of the Saudi travel landscape, and together, we'll unveil the authentic, diverse experiences that Saudi Arabia has to offer to the global audience.

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